Welcome to the Dr. Gundry podcast. Now here's an exciting question. What impact do you want to have on the world? Well, for me, it's spreading the word about the importance of health and nutrition and helping as many people as I can live happier, longer lives. And my guest today says that no matter what your dreams are, you have the power to see them through. He's been named as one of the most influential entrepreneurs of the 21st century, and he created a fortune of more than $400 million by embracing his role as a student of life. He's Tom Billu, the co-founder of Quest Nutrition and Now Impact Theory, an interview show that explores the mindsets of the world's highest achievers. Through his content and public speaking, Tom's mission is to inspire people around the world to unlock their potential and pursue greatness. And after a quick break, Tom is gonna help you write your next chapter. In a bit, Tom and I will reveal the secrets to developing your passion, pursuing your purpose and making your mark on the world. We'll also explain why your relationships with loved ones are your most valuable assets and how to invest in them today for a happier, more fulfilling life. Tom, it's great to have you on the show, and nice to see you again. It's great to be here, thanks for having me. All right, you've got such an interesting past, and I hope you can talk us through some of this. You actually attended film school here in Los Angeles. How did you go from wanting to direct movies to wanting to start your own business in nutrition? Yeah, that really is quite the story. So I graduated from film school. I thought I would get the three-picture deal. I did not, and I was really lost, frustrated, scared that I was never gonna be able to make my dreams come true, and making a very long story short. I ended up meeting two very successful entrepreneurs who explained to me the truth of the fact that I was coming to the world with my handout, and if I wanted to control the art, I had to control the resources. And so I decided to join them on their entrepreneurial journey to build a business so that I could generate enough money that I could build my own studio. I thought it would take 18 months. It took 15 years, but it actually did work. And so here we are now finally making good on that promise, and it really was the fateful collision of the three different personalities that we ended up building a nutrition company. We started in security software, and I had really burnt out chasing money, and I wanted to, since by that point I realized that I was trying to raise this money so I could go build my own studio, but I might not ever make it. And so since the only thing I could guarantee myself was the struggle, I wanted to make sure that I was struggling at something that I would love even in failure. And so I went in and quit the security software company, but my partners ended up saying they felt the same. They wanted to do something different. They wanted to add value to people's lives and all of the things I was saying, look, I just, for me to enjoy the struggle, I have to be pursuing my passion, adding value to people's lives, building community, being myself. Like these were all the things that I was really fanatical about, and they felt the same. And so they said, all right, rather than us parting ways, why don't we look at building something else together that would be all of those things and the punchline of course is that that ends up being quest nutrition. And it was something I could attach to emotionally because I grew up in a morbidly obese family. And one of my partners was really gifted at the food science part, and the other was extraordinary at the manufacturing. And so me as the people person, the sales, marketing, all of that, the community building, it just ended up working out really well. And so I was building a studio inside of Quest. We were making all of our own content before that was a real thing. So it ended up being really advantageous that I had this weird background in filmmaking, but I was really just showing up every day, fighting for my mom and my sister. And the fact that that worked and became a big business then allowed me to transition out and actually do the studio, which was the idea from the beginning. But honestly, when we were building Quest, I was just really focused on that. I wanted to bring my love of storytelling into it, but I knew that the success couldn't be guaranteed. And so it's a really powerful lesson to find a way to struggle well because that's the only guaranteed part. Yeah, I couldn't have phrased that better. But how do you meet an entrepreneur?  Or can you create being an entrepreneur? Yeah, so I think that there are some people that probably have more of the innate. So if we all have a set of skills, let's say there's whatever 50 different attributes that any human can have some sort of mix of, I'm sure there is a mix that is just really gonna work well for an entrepreneur. Whatever that mix is, I don't think that was my natural mix. I really have had to learn to be an entrepreneur. So for me, everything I do, I do by process. And that's been really transformational for me is to find what I call the physics of progress to figure out how you grow and scale something. So I don't feel like I'm a born entrepreneur, but I do feel like anybody can get a hundred times better at anything. And so my life, there's a great quote, which is you can't make a racehorse out of a pig, but you can make a really fast pig. And so that's really what my life is the answer to is what does a fast pig look like? What does it look like to 100X your abilities in an area? And look, I leverage my strengths wherever I can, the areas that I get natural sort of disproportionate response from, like speaking, I've certainly leaned into those areas. But in the other areas that I'm not just naturally inclined, I've just put an inhuman amount of effort into it. All right, let's get back to quest and health. Was it because you came from a morbidly obese family that health fascinated you? Or were you just twinkies and donuts and M&Ms was normal food? And I mean, how did that evolve? So I end up getting married and I realized that I was eating less than I'd ever eaten in my life. And I was getting heavier and I didn't wanna be one of those people that was like, well, I'm married now so I can just let myself go. That certainly didn't speak to me. And even when I was a little kid in a morbidly obese family, as the kid that was kind of chubby, because by today's standards, I definitely was not obese by any stretch of the imagination. But in college where I ended up losing a lot of weight, I met this girl that I knew in high school and she hadn't seen me for years.  And it was like the sixth sense where I played back my whole life. Like, wait, I was the chubby kid? So that was very eye-opening.  But through all of that, getting married, realizing that whoa, I'm now sliding towards what so many of my family have struggled with, which is like really getting heavy, what do I do? And that made me start looking at nutrition. And to give you an idea of where I started, I used to have a tub of licorice that I would keep next to my computer so that if I was working on something and I needed a quick snack, I could just have the licorice. And I remember saying, well, I can basically eat as much of this as I want because it's fat-free. And a friend of mine was like, I'm pretty sure that if you eat sugar and don't burn it that it becomes fat. And I was like, that doesn't make sense. Like, there's no logic to that.  But if you don't, like then you're not going to. And so that was where I started. But now I'm getting into business with these two entrepreneurs and they happen to know a lot about diet. And so they were bodybuilders and they were like really trying to get yoked. And so it just started rubbing off. Like I had somebody that I could ask questions to and I had started working out before I met them but there was so much conflicting advice that I didn't really get any momentum. But by being able to ask just these two guys, what do I eat? How do I lift? And then that you can really start making some gains then. And so the gym and focusing on my diet transformed my physique which then gives you this belief of, whoa, this is all malleable. All right, so they're entrepreneurs and so nutrition was kind of their interest. And so where did the idea, okay, this is where we're going to make our mark and starting a business in health food, particularly when you did, wasn't exactly a great idea, I don't think. So why'd you still decide to go for it? It really came back to that question of if you start asking yourself, okay, I know that the success is not guaranteed. So rather than asking the question, what would I do if I knew I couldn't fail? Because not only do I know that failure is a possibility, it's the most likely option. So a better question would be, what would I do and love every day even if I were failing? And so shifting our focus to that, given the three personalities, nutrition was like the no brainer answer. All of us had a really intimate tie to it. By that point, I had gained 60 pounds and lost it and had six pack abs. And it was like by going on my own health journey, by seeing my family struggle with it, by having these two business partners that loved that area. And we all felt collectively that together we could create something that nobody else had created. And then just the business savvy of recognizing that food is a tremendous business to be in. And when you're focused on adding value, you want something where it's high touch. You want people coming back into your ecosystem so that you can give them this ongoing experience.  And that really spoke to my personality of just making sure that each of these engagements is positive that they feel uplifted. And that I thought that we could really build something using Kevin Kelly's idea of a thousand true fans. And instead of trying to sell things, we would just try to really build an ecosystem that took care of people and gave them this community. And because we did that early, I mean, we started conceptualizing of the company in 2009. We launched in 2010. This is very early. You didn't even have the word social media back then. But we understood that the community building aspect of what we now call social media was gonna be this really important thing. And because it spoke so much to my personality, we just leaned into it, created our own content, tried to lift people up, did what we called mirror marketing. So we were showing them back to them. So they were submitting recipes and we would highlight it for them, transformations, weight loss, all that, like highlighting them, showing the cool things that they were doing. And so that just created this incredible snowball. So it wasn't, so I was a big fan of your products and they, you know, Quest bars still are in my books.  Do you think it was this interaction that made you stand out? In other words, okay, it's a great bar, but you know, there's lots of great bars. What made the difference with Quest? Well, a big part of it was that there were a lot of bars that tasted good, but they had a ton of sugar. And there were a lot of bars that didn't have sugar, but they didn't taste good. We really were that zero to one moment of a bar that tasted like it had sugar, but didn't. And that was the key breakthrough. And what that really came down to was manufacturing. And so we had to solve this manufacturing challenge because we took our bar to a bunch of different manufacturers and they all said it couldn't be made, but if we added a little bit of high fructose corn syrup, it would give it the applicability that it needed to run through the machine. And we realized, because we kept asking, why has nobody made this bar before? And we realized that it's a manufacturing challenge. And that, you know, look, there might be some sinisterness to how the food industry goes, but honestly, there's probably a lot more just realities to be faced. You subsidize corn and now that makes that form of sugar cheaper. And there were other like world events going on that played into it. And then on top of that, now that you've got this material, you start making equipment that runs with that material because you can just assume that it's going to be in it. So you've got decades of the commercially available equipment being made, assuming you're going to produce using high fructose corn syrup. When you strip that out, the equipment won't work. And so now all of our would-be competitors, when they hit that same roadblock, the answer was, well, add a little bit of high fructose corn syrup and we didn't. And we said, we're gonna have to make our own equipment. And it was a way bigger undertaking, but by doing that and combining that with the timing of social media and creating all of our own content and understanding community building, it just exploded. So, quest nutrition proved to be extremely successful for you. And so successful you could have bought an island and retired probably. So why didn't you, first of all, why start impact theory and all the spinoff shows? That's one simple reason. At the end of the day, all that matters in life is how you feel about yourself when you buy yourself and humans are wired for meaning and purpose. And without meaning and purpose, you're never gonna be fulfilled. And without a sense of fulfillment, it just, life is very displeasurable. It really gives you a sense of dis-ease. And so not being thoughtful about making sure you're following what I call the fulfillment formula, which is that you're working really hard to gain a set of skills that matter to you that allow you to serve not only yourself, but other people. And when you do that, the fight is worth it and you have vitality in your life. And when you don't, you feel aimless. And so retiring to an island might have been fun for a while, but it certainly wouldn't fill a lifetime. And I'm still young and really believe in the mission of impact theory, which is, look, intelligence is evenly distributed, but mindset is not. And because it's not, you get people where today, certainly in America and I think most of the developing world, your zip code is the number one predictor of your future success, more than your IQ, which that to me is just crazy. And so I started really asking, is there something that I could do given my desire, my skill set, my passions, is there something that I could do to meaningfully contribute to that? And so the reason impact theory is called impact theory is this is my theory on how to impact people at scale to build a studio, not unlike Disney, that tells one kind of story over and over and over from a thousand different angles. And with the goal of trying to give people an empowering mindset through entertainment. And then we have two sides of the company. So we get people in at the top of the funnel with the entertainment and then we funnel them over to be more prescriptive content, where like you and I have talked about how to eat for a better life, which I think is hugely important for cognition and mental health and all kinds of things. Now, so one of your spin off shows is health theory. And I know you interviews some of the world's top health experts and thank you very much for having me on a few times. Now, have you learned practices based on those shows that you've put into effect? And if so, care to share a couple with our listeners. Yeah, I mean, I'm constantly learning from all the different shows that we do. So whether it's somebody like David Goggins who just inspires me to be better, to go harder, his ideas around the cookie jar, many, many things to take away from all the extraordinary people on that side. And then certainly on the health side for sure. I mean, there have been all kinds of things that I've experimented with in my diet from pecans. I know you will recognize. I was getting just ruined by pecans. I never would have guessed, but because of the show, it was like, all right, if you're feeling brain fog, because I did not think it was my diet. Had I not been doing the show, I was like, I just know, even though I don't feel like I'm eating anything bad, like they weren't even roasted almonds for God's sake. So, or pecans. So I was like, it can't be my diet, but I know it has to be my diet. And so given the exposure, I've had these amazing minds over the show, health theory in particular, it's given me an ungodly number of things to try. So removing pecans from my diet was utterly transformational ways. I can't even begin to explain. I've tried going higher vegetable. I've tried going lower vegetable. I've tried adding nightshades, removing nightshades. Like the number of experiments that I've run based on things that I encounter on the show is really pretty incredible from continuous glucose monitoring. Recently, the idea of uric acid, I'm gonna start testing my uric acid. There's just so many things that you can do to optimize. And so it's really helped me. One, I think I would have, my wife had tremendous microbiome problems, largely solve that problem. In fact, I created health theory specifically to get experts on the show. So I could ask about the microbiome to help my wife, it's transformed her life. Yeah, I mean, I could literally do just a whole show going through all the different things that people have given me to try that are intriguing, but I'm constantly refining what I eat and how I live and sleep and all that. Well, okay, so you like to experiment and you like to be an end of one like I do. And so when you try these things, let's just say, okay, I'm going to do a lot more vegetables and then I'm gonna do a lot less vegetables. Do you personally notice that you can tell a difference when you're on a lot of vegetables or not a lot of vegetables and is it good, bad, give me a play by play? Yeah, so if you're really paying attention, you usually can feel the changes. If you're not paying attention, like in the period where I was eating all the pecans, it was really busy. They were just a quick, easy thing. I had created a mental framework in my life that they were fine. And so I didn't, it took me way too long to notice that I had just a tremendous amount of brain fog. So when I'm running a specific experiment and I'm really paying attention, yes, I can notice the difference. So I found that when I went, call it 80% of my calories from plants, I did not feel as good. And certainly my bowel movements were not what I would hope for. And I am perfectly willing to accept that I just did not run that experiment well, but because it was, it's so easy for me to go back to my eggs, beef, pork, you know, diet, fish. And I feel fantastic and my bowel movements are exactly what I hope for. And I just feel awesome. That's sort of where I always retreat to. At some point it would be fun to do something in a more sophisticated way to see if there's something to either, you know, full vegetarian or vegan. And I'll be interested as I do more of the uric acid testing which seems to be linked to all cause mortality in a pretty profound way. They're testing for it now in a lot of places for COVID because if you have high uric acid and COVID, the outcomes are much more dire. So there's something interesting there. So as I look at that, if I find that my diet being high in meat is causing an elevated level in uric acid, then that would really prompt me to start experimenting and see if I can drive it down in the other direction. Yeah, and I, you know, most people aren't aware that at least in my practice, the number one driver of high uric acid is fruit consumption. Yeah, I was surprised by that. Yeah, and the second is fermented fruit like wine or beer, fermented grains. And then third is meat, but fish and shellfish are, particularly shellfish are the big drivers in the meat category. But you're right, I think it's something, I agree with David Poelman who's got a new book coming out called Drop Acid. It's exactly who got me researching this. And he got into it because of fructose is converted into uric acid as a detoxification of fructose. So I see a lot of fruit eaters that when we take, really limit their fruit, their uric acid plummets. That's so interesting. I've always wondered sort of what the final verdict is. People lump fruits and vegetables together so easily. It just feels like everybody sort of considers them the same. But when I, because I wear a continuous glucose monitor a lot and fruit spikes my glucose. So I've always been like, I'm not so sure. Like you can get away or I can get away with some berries, but fruit is like candy as far as my glucose response. So I've always been a little like, I don't know, I know there's fiber, but hmm. So yeah, it'll be very interesting to see where that all settles out. Yeah, give fruit the boot is all I can say. And then I'll get lots of letters coming in. But no, you're right. And even one of the things we forget is that we long ago we're only exposed to fruit once a year, seasonally in the summer and early fall. And even great apes, my research was in great apes years ago, great apes only gain weight during fruit season.  And no one could have ever imagined that we could have fruit 365 days a year. And concentrated down to juice. Yeah, yeah. And yeah, it's just like, no one could have ever foreseen this. We weren't designed for it. Oh, well. You know, it's crazy. So I was talking to Pearlmutter and I, I've grown up in the modern era where you can get fruit year round. And so I didn't know when fruit season was. So literally like four days ago.  And that's what the design was to you encounter fructose that triggers all these things to store fat. And he's got some interesting ideas about it also making you sort of run hot. That's me using my own words, but to elevate your blood sugar levels. And I was like, but wait, why would you do, because I think of fruit as like spring, summer. And he was like, no, no, no, it's late summer, early fall. And I was like, whoa, interesting. I literally had no idea. So it just goes to show like how, you know, the sort of perturbations of the natural rhythms of things that modern practices have allowed us to do. It's really fascinating. Plus we've hybridized and genetically engineered most of our fruits for sugar content. I mean, when I was growing up, you know, in the fifties and sixties, blueberries were these little bitty, bitter things that you had to put a half cup of sugar on to make them edible, which was great.   They're so sweet.  I mean, they've been engineered for sugar.  And it's like, well, wait a minute, you know, strawberries don't grow in January. Well, guess what? We've engineered them to do that. And you're not supposed to. Fascinating.  Yeah. For instance, I have some blackberry bushes in our yard and they will bear fruit for about six weeks. And that's when I eat blackberries. So, I don't eat blackberries year-round that wouldn't have existed even 50 years ago. You know, there were no 747s bringing blackberries from Chile in December. There weren't. So, we're not designed for this. Yeah, so, we should always eat in the rhythms, I think. And- Yeah, that is something I have never tried. I've never given any thought to, like, where I should be at in a cycle. So, that is- The other really cool thing, because I want to get onto more important things is if you watch modern hunter-gatherers, their eating habits change dramatically during a wet or a dry season. And their microbiome changes dramatically from season to season. And I think that's probably in the next frontier.  We're just, our microbiomes have been wasted by all of our antibiotics and Roundup and Don't Get Me Started. But these guys have a diverse microbiome but it's so diverse, but it changes with the seasons. And maybe we should be purposely changing our microbiome with the seasons to produce a more, you know, healthy human otherwise. Yeah, so, anyhow. It's a very interesting question. Relationships, all we've been doing is our relationship with food.  And I know we've talked off camera about this. I can't agree more. What have you learned about the importance of relationships, particularly in your marriage to your journey to success?  So I prioritize it for a reason. You know, if I'm right that all that matters is how you think about yourself and your by yourself, which you get to feeling good by running this fulfillment formula and working really hard to get the set of skills that allow you to serve, you know, not only yourself but other people. It's like, this is really a game of neurochemistry. This is a game of joy. It's a game of fulfillment and love and connection. And once I realized, okay, wait, if this is a game of neurochemistry, this is about how I feel, what gives me like sustainable, enduring, not happiness because happiness is way too transitory but fulfillment. And I realized that those loving connections with other people are always going to have the highest amplitude. They are going to sustain the longest but they also take a tremendous amount of time, energy and focus to make sure that they stay healthy, especially a romantic relationship. And so thankfully that was something that I learned very early on. I met my wife when I was 24, got married when we were 26. So we've been together for a very long time at this point. And, you know, look, business has had amazing moments. It's had hard moments, but nothing compares. Like even with all my success, nothing compares to like knowing that you've got that connection with somebody that you're sharing your life but to share your life well, you have to do a lot of things. And so we've really tried to focus on communicating well, staying connected, making sure that, you know, as love evolves, that we evolve with it, that we're growing together. Like there's a lot of important things that we have done to make sure that the relationship thrives. But in doing that, the joy is too cheap of a word but that gets you close. That that brings to our lives is extraordinary. Can you talk a little bit about what hardship has done for your relationship?  You know, of course you have a great relationship because you can go buy an island in Fiji. But I think it's probably more important to maybe focus on the hardships of, for instance, building a business because there are really bad times in building any business. No doubt, no doubt. And in those times, so one, I think that hard times break most people and hard times are where my wife and I fall back on process for lack of a better word where we just know that there are certain things that you need to do to stay connected, to communicate, to listen to each other, to be there for each other, to support each other, to be kind, to offer grace. And that really is like there's no sort of magic answer. Every hardship is its own unique end of one. And so what we've developed is a set of tools and skills around communication, around hearing each other out, around like how we respond to challenges and difficulties so that we're not closing down or distancing ourselves from each other, that we share openly what we're going through and really feeling like we can problem solve together, that's a huge part of it. Are you allowed to go to bed mad? Yeah, I wouldn't be too worried about that. So sometimes space is exactly what you need. And the reason that we're not afraid to go to bed mad is because we know that we're gonna come back to the table and process through it.  And so if we're in the middle of an argument, my wife is very good at this, I am not. If we're in the middle of an argument and she realizes, okay, this isn't going anywhere fruitful, she'll just call a time out and we'll go our separate ways. I'm much more interested in like, I wanna solve this problem right now, but I've learned that that's a really powerful tool. So when she calls it and says, hey, we need to take a break, sometimes it's 20 minutes, sometimes it's an hour, sometimes we might not bring it up till the next day. But because we are so confident that the other person is still in love, that we're interested in working this out, that we will come back to the table and we're never cruel to each other or anything like that. So all of that credibility that we've earned over the years comes to our aid in arguments. So yeah, we're not at all afraid to go to bed mad because we know we're gonna wake up almost certainly less upset and definitely more able to articulate why we're upset. That's a good segue because you say that one of the keys to a successful relationship is to ask meaningful but risky questions. Can you elaborate on that? Yeah, I mean, the key is to actually get to your core values. And so the discovery process of your significant other is one of the greatest thrill rides of my life. And the fact that you're always both changing, you get to revisit some of these topics and there's something very fun for me anyway of being surprised, like something that, you didn't realize that, oh my gosh, like as my wife became an entrepreneur that she was thinking about that, that that was something that she wanted, that she wanted to step into that. I was like, whoa, I did not see that coming. And so those moments, if you're not taking the time to confront, because that actually was, it was surprising and difficult. So those moments, you have to be able to talk through, to when you see the opportunity to just make the argument go away, but you know that you're ignoring something, to not to lean in, to ask the hard question, to keep probing, to keep going. I've said to my wife, the number of times where I could have ended an argument six hours earlier, but it would have been worse for our relationship because the other person gives you like that conciliatory olive branch, but we've learned that you can't take it unless we really have gotten to the core value that's caused the argument, and then to figure out where we are on that core value. And so there's a difference between base assumptions and core values. Sometimes you'll have a disagreement because it's a base assumption. Like I believe that the world operates and this way I think going out to dinner is likely that one of us will get sick and so I don't wanna go out to dinner. And the other person's core belief is, if we don't, or a base assumption, is that if we don't go take this special time, get out of the house and bond, then we're not gonna reconnect in the way that we need. Now, if we don't say that and it's just, hey, do you wanna go out to dinner? No, I don't. And the person who believes we need to go out to dinner for us to bond, here's, I don't wanna bond. And the person who believes, hey, this is a high risk is like you don't care about us getting sick, what's going on? And so what we learned is you have to actually say those things out loud. Here is my base assumption, what's your base assumption? The other one is values, like what is important? So my wife and I to this day, we have one core value that we just have not been able to come to terms with. And that is, I believe that efficiency is one of the highest values that every human being should aspire to. And my wife's value is tidiness. Now, those two things come into direct conflict. Now, when things aren't tidy, it gives her anxiety. For me, when things are inefficient, they give me anxiety. And so now we, whenever those two things collide, we just recognize that we have rules in place for how we deal with that. But most people don't take the time to figure out, one, that there are base assumptions and core values. And then two, what are they and how do we rank order them? But if you do those hard questions and you keep pushing, you can actually start defining those terms. So that's why you and your wife host another spinoff show called Relationship Theory. So which episode of Relationship Theory would you recommend for everyone married or not? Wow. I don't have a single episode that I would call out because everybody is gonna be struggling with their own thing. So I will take the cheeky answer and say, go to YouTube and subscribe to the Relationship Theory channel and watch them all. That will provide the most benefit. All right. Good answer. I'm gonna take your responses about tidiness back to my wife. My wife is the tidy person of the family. And I actually think she really enjoys secretly making the bed and having it look nice. On the other hand, I literally could care less and I kind of like a messed up bed. And if it was like that all week, I really wouldn't care. But I think secretly she wants me to make the bed because she's tidy. But I think she likes to make the bed so it works out just fine. Yeah, Lisa and I had that argument many times because she was like, no, I don't enjoy doing it. But when it isn't that way, I feel uneasy. So yeah, the never ending argument. All right, as long as there's purpose in life, I think that's what we're all saying, right? All right, I wanna switch gears before I wrap up. You're a student of life and I certainly am as well. Would you define what that means for you? Yeah, to me, I'm trying to understand the way the world actually works. And I find that a lot of people struggle because they're dealing with the world the way they wish it were and not the way that it actually is. And so basically using the scientific method of having a hypothesis, running a test, checking your results, trying to figure out exactly how does all of this work that works in my marriage, it works in my business. I think that's really important. And then I'm just trying to turn as much of my potential into actual usable skill set as possible. And so, look, there's a finite amount of time. So there's only so many things that I'm gonna be able to get good at. But of the things that matter in my life, I'm trying to get good at a lot of them. Now, you read a lot of books. I read a lot of books. You have a top three or even a top one that like everybody ought to read or it's been most impactful for you. Impact, sorry. The most important book in the English language is Mindset by Carol Dweck. I think it's just absolutely critical. The next one I would say is Man's Search for Meaning by Victor Frankel. Those two, I have a whole list on my website if you search for Tom Billiou's reading list, but those two are gravitational in their impact on people that read them. Good point, good point. All right, what do you tell people who feel they've already made it that they should keep working? I don't think anybody should do anything other than focus on fulfillment and doing fulfillment in a way that is joyful. And that's just because if you don't, you will start to feel unease. And this is how very wealthy, very successful people end up feeling lost or frustrated or hopeless because money doesn't solve the real conundrum of life which is that neurochemistry around how you feel about yourself. And so because we are the product of evolution and a social creature, it's like you've got to find a way to contribute to the group, otherwise you will just feel profoundly uneasy. Yeah, good point. I take care of a number of wealthy individuals who have retired and I really see them really enter a death spiral. And I've counseled a number of them to go, you got to go do something. And because you can watch, I can actually watch their numbers and their blood work deteriorate. And sometimes it's that that goes, this is what you giving up on purpose, I guess is done to you. And I can see it, here you are. And we've actually recently had a guy kind of turn his life around in six months after that literal encounter. So, yeah. I'm not surprised, but that's amazing to hear that it shows up like that. All right, a lot of people during COVID, the never ending story are choosing new goals or pursuing new goals right now. Any advice on spotting brilliant opportunities? Ooh, I think the key rather than chasing opportunities is to figure out what it is that you would do every day and love even if you were failing. And most people don't know what that is. And that's what one of the number one questions I get asked is that, like, how do I go and make something of my life when I don't know what I want to do? And so getting that kind of clarity around what it is that gives you more energy than it takes, what is it that as you engage with it, it becomes more compelling, not less.  That could be playing the guitar. It could be building a business. It could be being a parent, but there's something that you love that the more you work at it, the more feedback you get from the world that they want that, they value that. They're grateful for you contributing that thing. That matters a lot when you start talking about that fulfillment thing of like, I'm working really hard for a set of skills that matter not only to me, but to other people. That's the fulfillment loop, but it's all about doing that that serves as something that you're deeply passionate about. How often in this day and age is a side hustle the start of what you really should be doing? Have you seen that? That's very interesting. And I think that web three is gonna make this a bigger and bigger and bigger thing as people are gonna be able to get involved in all kinds of ecosystems that people could not have imagined even 10 years ago. So yeah, I think side hustles are going to become huge. I think that cryptocurrency is ushering in a level of understanding around investment principles to an entire group of people that otherwise wouldn't have gotten into it. So watching that unfold and watching how that changes the dynamics of the way that people work is gonna be utterly fascinating. All right, so what's next for you? I can't keep up with you. What's next? Well, we made a big pivot about nine months ago to go into NFTs and web three. And so that has just a massive amount of my time and attention right now of how we take what we've been doing, what we've been successful at and put it into this new framework that I think this whole new generation is going to want from the companies that they engage with. It is not an easy undertaking. And so figuring that out has just a massive amount of my time and energy. But it is an absolute thrill ride. I can feel the world is changing in real time at blinding speed. And I think people ignore this one at their own peril. For those who aren't hip, what's an NFT? So NFT stands for non-fungible token. And it's basically taking a digital good and making it scarce. So you take an image is one of the ways and you inject basically matrix code into that image. So even if somebody else were to right-click and save that image, I as the creator of that image can tell which one is real and which one's not. And I can give benefits to the one that has the real one. And the number of things that that opens up is absolutely insane. Yeah, we're looking into that for one of our new companies. And yeah, it's fascinating. Fascinating. I knew what NFT was, but I wanted to make sure all our viewers did.  Look up web three. Very, very important. Just do due diligence. All I'm saying at this point is do the research because this is a tectonic shift that is going to play out in the world and it's playing out very rapidly. And I think there are gonna be huge consequences to businesses, to the way that people think about their finances, to the way that your kids interact with the world. I mean, this is just a really big deal. I think this is bigger than social media. It's at least as big as the internet. Yeah, it's massive. Oh, and you heard it here first, folks. And when Tom speaks, I listen. So, all right, Tom, it's great to see you again. Hope to see you soon. Where can people find you as if they don't know, but where can we find you? At Tom Billu on all socials, YouTube is where all of my shows are, Twitter is where you'd wanna go for the web three NFT stuff, Instagram for like that motivation mindset, and then anything business linked in. All right, very good. And take care and I'll send you an NFT of mine. No, I won't. Amazing. Thank you for having me on. Pleasure, take care. All right, it's time for our audience question. This question comes from Paul on YouTube. Dr. Gundry, not to digress, but as an avid fan of yours for three plus years now, I've never heard you talk about that subject, hemorrhoids. I am having problems with the external type, I believe. Preparation H and Proctosan only seem to inflame it more. Please, any insights? Well, you know, we've never actually ever talked about hemorrhoids on this show. And those of you may know that to be a heart surgeon, you have to be a general surgeon first. And sometimes general surgeons are called upon to take hemorrhoids into consideration and take them out. There are certain people for quite frankly, the best option for hemorrhoids that will not subside is to have now a ligation of those hemorrhoids, which is a really easy outpatient procedure. Having said that, many, many people that I've seen complaining of hemorrhoids when we put them on a much more higher soluble fiber diet and a much higher olive oil consumption, remarkably get a lot of relief from that. The other tricks that are worth trying is to get either liquid coconut oil or olive oil or borage oil and just apply that topically several times a day. And, you know, if you have to put a little roll up of toilet paper there just to keep it in place, give that a try and see how you do. It's a very common problem I can assure you from my general surgeon days. And a lot of times they will resolve with these tricks. But great question. All right, review of the week. This week we have a review question combo from Mark Decker on YouTube. Dr. G, I've been following the plant paradox slash longevity paradox plan for seven months. I have lost over 70 pounds and feel like a younger version of myself. Thank you for the work you do. My question is about eye floaters. Will autophagy eventually clear the floaters out of the eye fluid? Well, I'll give you my personal experience, probably not.  And when that happens, there's little bits of bleeding. That's where the floaters come from. Most of the time the floaters do become less with the passage of time. But I've still got a couple in my right eye that I visit from time to time. They're not dangerous. There are ways to use lasers, to dissolve them some more if they're a real problem. But I'm not aware that any, for instance, fasting methods, encouraging autophagy is gonna make a big difference.  And it's okay. Getting your retina separated is quite another thing. All right, that's it for today. Thank you very much, Mark, for telling me how you lost 70 pounds. Having done that myself, I know how great that feels and thank you for telling me it happened for you because I'm Dr. Gundry and I'm always looking out for you. We'll see you next week. Before you go, I just wanted to remind you that you can find the show on iTunes, Google Play, Stitcher, or wherever you get your podcasts because I'm Dr. Gundry and I'm always looking out for you.


I'm here to talk to you a bit about the new American Heart Association guidelines for high blood pressure. From my standpoint, really very little has changed. The issue of high blood pressure or hypertension is still one of the most underappreciated and most under-recognized preventable things that we in this country and worldwide can make steps forward towards trying to minimize. And really all that has changed the definition of high blood pressure. Now anything over 120 over the top number and over 80 on the bottom number is considered elevated blood pressure. It's an opportunity for you to talk to your healthcare provider about trying to tackle this entity before heart disease, stroke and other disease states occur. Most of these are really driven towards lifestyle intervention and if need be, medical therapy is there. But again I think this is only there to capture those people before the disease and the risk factor gets out of hand.


Chronic kidney disease is one of the top 10 leading causes of premature death in the United States, and its incidence is increasing. Chronic kidney disease affects more than 10% of the adult population, and each year more than 100,000 Americans develop end-stage kidney disease and have to go on dialysis. What's crazy is that a staggering 96% of individuals with mild to moderate decreases in kidney function, and about half of individuals with severely decreased kidney function go undiagnosed, meaning the vast majority, like 24 out of 25 people with chronic kidney disease, don't even know they have it. What can we do to maintain our kidney function? Well, in a study that followed more than 1,000 older women for a decade, those consuming a diet that was richer in plant-based protein had a slower decline in kidney function, extending support for the health benefits of plant-rich diets in the general population to maintain kidney health. Compared with protein from plant sources, animal protein has been associated with an increased risk of end-stage kidney disease in several such studies. We're not exactly sure why kidney damage from animal protein could result from the dietary acid load, excess phosphorus, or gut microbiome bad bacteria, and the resultant inflammation. The dietary acid load in a standard American diet is derived mostly from animal sources such as meats, eggs, and cheeses. In contrast, by including a higher proportion of foods with natural alkali, such as fruits and vegetables, a strictly plant-based diet is nearly acid-neutral. Even just eating plant-based two or three days a week can significantly bring down the acid load delivered to the kidneys, and eating plant-based full-time, and you can actually flip over into alkaline territory. Even just cutting out meat can yield an alkaline load compared to the acid load in the non-vegetarians. All of this is important since dietary acid may promote kidney injury and a progressive decline in kidney function. The intake of animal protein can also cause an imbalance in the composition of the gut microbiome by producing more ammonia and the rotten egg gas hydrogen sulfide, and have a pro-inflammatory effect that may result in reduced kidney function. But it also may be the animal fat. In the Harvard Nurses study, higher intake of animal fat was directly associated with a loss of protein in the urine, which is a sign of kidney damage, and to protect against that, they suggest dyes lower in animal protein, animal fat, and cholesterol. That may help explain why vegetarians have better kidney function than non-vegetarians, matched for sex, age, size, physical activity, alcohol, smoking, etc. So effectively, even a meat eater who is just as slim as a vegetarian, just as healthy cholesterol, blood pressure, and blood sugar control-wise still has inferior kidney function. They think it might be the higher dietary fiber intake on more plant-based diets, contributing to the protective effect on kidney function, again through a microbiome mechanism, whereas the consumption of animal protein may lead to a proliferation of meat-eating bugs, which can result in a leaky gut, uremic toxins, and resulting inflammation, oxidative stress, and chronic kidney disease progression. That can be blocked with the decreased inflammation in acido, thanks to the eating of more fiber-rich foods. No wonder an egg-free vegetarian dietary pattern was associated with a 37% decreased odds of developing chronic kidney disease. But what about plant-based diets for not just the prevention, but the management of chronic kidney disease? Can comprehensive lifestyle change alter the course of chronic kidney disease? This was the case report of someone diagnosed with minimal changes to disease. That's when someone's kidneys start leaking protein, even though there are minimal changes seen in biopsies under the microscope. You give people steroids, and in a few months you can knock it down, but a significant fraction may fail to respond to the steroid therapy. He was diagnosed 18 years prior, but only by replacing animal protein with plant-based protein was he able to put his chronic kidney disease into remission. At age 44, he suddenly developed swelling that crept up throughout his body since he was losing so much protein. He was weak, unable to concentrate, lethargic, diagnosed with minimal change disease, and treated with a water pill and four different blood pressure-lowering agents. Because of unresponsiveness to high-dose steroids, a powerful immunosuppressant was added, yet severe protein loss continued and his hypertension and kidney function worsened until he started eating plant-based, started exercising, lost 60 pounds, and his kidney disease went away and stayed away. Let's hear it in his own words. I appreciate the recommendations my doctor gave me about making dietary modifications replace your protein intake with plant-based protein.  I've gained back a quality of life that I thought was gone forever. My benchmark for normal has been my ability to keep up with my professional work demands and still be able to exercise.  I perceived I lived a healthy lifestyle before kidney disease. Today, I live a healthier, happier lifestyle and I have my kidneys to thank for it.


Hey, coach has been neighbors now in this presentation here, I'm going to be breaking down high ticket sales, why it's great for some coaches and why it's terrible for most now most coaches out there that try high ticket sales if it doesn't work for them the first time they try they just quit and they give up. So today I'm going to go through a clear presentation and this is for anyone that hasn't done it yet, or if you have tried it, and maybe it hasn't worked the way that you want. I'm going to go over some key points here that I've experienced myself. I've been doing high ticket sales for almost nine years now. And a lot of coaches that we end up working with that make this work. I'm going to show the things that they're doing really really well at and the things that most people fail with so please watch this video. I recommend you should be able to see me here take out a pen piece of paper. We have another video on our channel where we talk about going from zero to 500 clients. That's one of our most popular videos and I know one of the things that a lot of coaches do is they wrote notes during that video. So this is very similar you want to write notes here and we're going to start with the positives. So if you are just like really wanting to dive into this and you have these qualities that I'm about to share here, share with you here. High ticket sales is awesome for you. All right, so it is great for you if you want to just close three plus 3k deals per month. Now if you do that, if you just run the numbers on that, if you make 3k per deal and you sell at least three of those per month, you're making $9000 per month. Now that 3k could be split up between like two payments of 1500, 3k all at once, 2k down, 1k in 30 days from now. 1500 now, 1500 six months from now it doesn't really matter how you do it as long as that 3k is paid during the course of 12 months. Then you can make six figures per year if you have the right math down with what you're doing with your business. And it's not going to matter to me if you're selling one-on-one training or group training. Plenty of coaches that we've worked with that sell group training for over $3,000. And if you do the math on that, all right, if we take 3,000 divided by 12 months, that's $250 per month. If you have a great service, you can charge more than $250 per month. So I'm just using that as an example. So if you just want to close three or more deals per month, you can get to six figures. Ideally, we're getting all of that upfront. That's the way I prefer. That's the way we try to teach coaches that we work with. This way there's more skin in the game from our clients. Next is only committed types of buyers will invest. Someone that is flaky will not give you 3K upfront. It's not in their nature to commit that much money to anything.  And if that ended up happening, well, they would give you the money and they wouldn't show up to the sessions. And that's not going to hurt your business, but that's not great to have that type of client. But those types of clients generally will not give you 3K upfront. And so what we have here is committed types of clients will give you the money, people that won't be that committed. We can create down cells for them so they can still be a customer in some capacity, but they won't get your full program. And I love that because you can cast a big net in your area. And the ones who are the most serious, they're going to purchase your high ticket thing. Everyone else can still buy something else. But again, they're not going to get the same service. That is ideally how we like to help coaches grow their business. Big net, high ticket over here, everybody else over here. And that's why if you have clinics, camps, if you're really organized with your contacts, there's so many other opportunities that you can create for lower end customers. So you're not just relying only on high ticket. Next is with high ticket, you're never going to chase anyone down for money. Like once they commit, they commit. And if you do things kind of the way that we teach, which is like you put people on annual plans. Once they pay, they're going to be billed every year. And if they love your service, you shouldn't be talking them about signing up again because why would they want to leave? All right. Next is this is great for you and your business. It's like your client has a much higher chance of getting the results with you. The whole point of this business is to help kids get results. You cannot help someone who is not committed, no matter how hard you try, no matter how great of a coach you are, you cannot help someone that doesn't have skin in the game. So for you, if you want to have a higher chance of getting results across the board with your clients, high ticket is best because they're paying everything at once. And the likelihood of someone paying everything at once and not showing up is very low. The likelihood of someone doing session by session and then coming every single week for a year is very low too. So we want to raise the percentages here. And the way you raise the percentage is collecting more money upfront. They have more skin in the game. They're more serious and they're paying for the result. Next year, this is one of my favorites because this is one of the biggest problems I see that coaches have. After someone signs up, you don't need to go back and forth with them and schedule sessions because once they sign up, it's already set, set day, set time, set schedule, set calendar. You're not going back and forth and saying, hey, do you guys want to train tomorrow at this time? That goes out the window if you do it properly. All right. And that sees you so much time. I know most coaches out there spend, honestly, like coaches that are doing this full time spend probably between three to five hours per week just on scheduling, going back and forth, email, text, phone calls with parents. That in itself is a part-time job. We don't need you to focus on that anymore. And when you sell high ticket, that goes away. Next year is you as a coach, your confidence goes up knowing that you can get results across the board. And so it makes it way easier to sell high ticket when you know, okay, if my client's going to be here for at least six months, I know they're going to get the result. So you have more time as a coach to get the result with those clients. And your confidence goes up, which means it's easier to sell high ticket when you have that confidence level. All right. If you don't have that confidence level, it's really hard. All right. Next one here is you build a book of repeat customers and high-end referrals. So I want you to imagine a parent prepays $3,000 today. Obviously, they're not going to just give you the money. They go through a process before they give you the money. But let's say they make the investment. Once they make the investment, any referral that they're bringing to you is probably going to be like-minded. And parents talk. So if a parent asks them, well, how much is it? Parents that are friends with others, they're going to bring their network into your business. Which means the people that they bring in are going to have the funds available to do this. People hang out with each other. So if you're dealing with parents that have a lot of money, it's pretty likely their friends are going to be in the same sort of social circle, economic background. So that's great for you. Which means you just have 20 really, really committed high-end clients. They're going to bring their network over to you, which is huge for your business. And again, once you make the sell, you're not going back to someone and saying, hey, do you guys want to keep training with me? And that makes your business really stressful when you have to worry, are they going to stay in my program? Are they leaving? That causes stress within the business. And that really does screw up your training business because you don't want to show up to sessions without lingering in the back of your mind. You want to show up to your sessions, just focus on your service. And it's way less stressful when you know, all right, I have a book of business here. Everyone's committed and everyone's on a contract. So if they're on a contract, it's not my responsibility to ask them if they want to continue. It's their responsibility to cancel if they don't like the service. And if you have those things in order, your business long-term makes way more money, all right? And the last one is kind of already gone through this, but you have way more peace financially within the business because you're not dealing with hundreds of flaky clients. And this is the thing, like right now when I'm shooting this video, it's 2023, just in the last week, I've talked to right about 20 coaches. And all of these coaches that I've spoken with that need help with their business, they have clients. Like they have enough clients to make this a successful business, but they're dealing with the wrong clients. They're dealing with flaky clients that don't show up, don't pay on time, don't take it serious. And it's better for you to have like a lower volume of clients that are really serious than a super high volume of people that you can't keep track of, all right? So that's really important. You're going to have way more peace within the business when you're not having to deal with too many people, all right? Now, this is the reality, all right? I just painted the picture. If you do things the way that we just talked about, it's going to work for you. Now, this is what most people struggle with, all right? And this is why I'm talking about this because I don't want to just talk about the good side of this. I want to show you, all right, well, if you're doing what I'm about to show you here, then you're going to have to change. And if you don't change, high ticket sales will never work for you, all right? So first, and this is the number one thing, all right? If you lack experience getting real results with clients, it's going to be, it's not impossible. It's going to be really hard to sell high ticket unless you have the confidence that what you do works with people, all right? So let me give you an example. If I have never trained a client before and I try to start this business and I put together this offer that's high ticket, it's going to be really difficult for me to try to, with real confidence to try to sell that because I don't know what it feels like yet to get real results with clients. Now, if I have real results with clients, my confidence level goes up because I know what I'm doing works with people, all right? So coaches that are new to business that try to do this, they always fail because they don't even know what it's like to work with a client, all right? Better yet to even get results. So that's something that's really important for you is if you're good at getting results with people, high ticket's good, all right? If you lack experience with that, high ticket's bad, all right? Next one here, and this is pretty common with a lot of coaches. You aren't dependable and you don't actually have a good service.  You're not a person of your word. Like high ticket is going to bite you in the butt because you're getting people to pay you and then like you're not even delivering on your service. So most coaches struggle to sell high ticket because they're not organized. They're late. Like they're not really delivering on what they say. So why sell high ticket in the first place, all right? Pretty important there. Next one, I put three asterisks by this. It's because this becomes probably the biggest pain point for most people that sell high ticket, which is you aren't marketing yourself at a local level to get steady clients. So imagine this. It's the beginning of the month and no leads are coming in. How are you going to sell high ticket? You need to have leads to sell high ticket because with leads, not every single person is going to commit. Even if it's high ticket or low ticket, not everyone's going to commit. So you've got to have a constant flow of leads coming in in order to make this work.  At the plate every single day to make swings, right? And I expect, and this is pretty common coaches that I've worked with that do high ticket, they're closing roughly like 30 to 40% of the calls that they do. So if they talk to 10 people in one week, they might sell three of these, right? If you sell three 3k in one week, that's 9k of income in one week. For most coaches, that would change your life. All right. Very possible. So you have to have the leads. If you don't have steady leads, this is going to suck. All right. Next one is also really important. So many coaches, when they get to the finish line with a new client, they just text, DM or email the prices with the instructions to pay. We don't want to do that. And here's why. If a parent is interested in your service and you text them, hey, it's $3,000 to work with us. The chances of them signing up that day are very slim. They don't know what you're offering. They don't know how it works. They haven't talked to you over the phone. You don't have a process. So it's very difficult to sell something high ticket unless you actually spend time with the person. And the way I look at it is like one 30 minute call with a parent could result in 3K. All right. So that means every 10 minutes on that call, you're making $1,000. Pretty cool. Impossible to do that. In my opinion, if you're just texting or emailing and you're not clarifying what your business is and when the outcome that you're selling. All right. Next one is a huge problem. It's why it doesn't work for a lot of people. You're not professional from day one with the first interaction between you and the client or in the prospect. So like example, they reach out on your website. It takes you a week to get back or this you guys schedule a call and then you miss the call.  They these are things that affect your sales. No matter where you're at in business right now, if you're starting, you've been doing this for a long time. You have to be a pro from day one with that person. And again, like if they're going to invest into you and trust you with their child, you need to be the most professional person in your area to stand out and got to do that. All right. That's just very black and white. All right. Next year is you're disorganized with scheduling calls and tracking performance. So I'm going to give you a great example that's happened yesterday when I spoke to a coach over the phone. I was talking with this guy and he told me he was like, yeah, like over the last month, I've had parents come to my website and I've had parents message me on Instagram. And I just haven't had time to get back to them. And I said, well, how many people have reached out about training over the last month and he said, yeah, there's been about 20 people that just haven't had time to talk with. And I was like, okay, well, like you're losing money right now because you don't have the time. So we either need to create the time or we need to train someone that can do those calls for you. And so if you're disorganized with taking these calls and actually tracking the calls, you're losing money. There's right off the bat. I can come into pretty much anybody's business and spot. I mean, at this point, I can spot at least 2k per month to 5k per month of loss sales because that's not working correctly, which. Long term is like 24k to 50 or 60k of added income that you should be making if that was corrected. So if that is corrected, high ticket sales is awesome because like you're tracking everything. You're taking every call. Like that's working like a machine. All right. Next one, this one's really important. I've talked about this in other videos on our channel. If you make a lot of money and you're spending a lot of money, you're living like this big ball or an Instagram. Like you could do that better be making a lot of sales though.  So you got to be smart with what you're doing with your money. Even if you're making a lot that you can't just increase your lifestyle because you had one month where you make 10k. All right. Life is not going to change if you have one month where you make 10k. You need to have consistent months. So managing your money is really important. And lastly, this one's probably the most obvious, but high ticket sales is terrible if you're afraid of rejection. All right. If you are afraid to ask over the phone for a higher sum of money, it's never going to happen. And if you are afraid to ask and you ask, it's going to be sniffed out by the person who's purchasing from you. They will sense how timid you are. They will sense how disorganized you are. They will sense that you weren't confident with your process. So this is one of those things like you have to be able to shift from, oh, I don't know if I should do this to know I'm doing this and I'm going to have a plan if someone can't afford this. It's very different. And I'm going to explain to you very clearly how I shifted my mindset in 2015. So in 2015, I had a lot of clients, right? Like literally had hundreds of clients in 2014, had a lot of clients in 2015. We had coaches on staff. We had a lot of stuff in place. And I wanted to eventually, like my goal was like, I wanted to have the highest training program for one-on-one training. And I wanted to have a really valuable group training program that was more expensive than what most people were charging for one-on-one. And I realized that in order for me to do that, I had to create an offer that was so valuable that no one else would dare to offer. So I had to do that, but I also had to bend my mindset and realize this isn't for everyone. And it was easy for me to do that, ultimately, because I had the demand. I had a lot of people asking for training. Why? Well, we had the experience. We had the reputation. We had the marketing down. There were new people wanting training all the time. So I realized, well, why not increase the price for really committed people? And then those who aren't committed, they can come into camps and clinics and still be a customer. I can have things for lower-end clients, but I can have an elite service for higher-end clients. So I had to shift my mindset. This wasn't something I was just born with. I'm not a natural-born salesperson. And I had to go through a lot of rejection. And that was part of it, but I tracked the rejection. I figured out what the objections were with parents, and I figured out how to overcome those. And that was something like, again, if you go back to the middle here, if I was too afraid to market myself, I couldn't have those calls. If we didn't have a good service, I wouldn't have the confidence to do it. If we didn't have real results, again, I wouldn't have the confidence to make an offer like that. So these are things that, again, high-tickets really hard if you struggle with these things. And the good news is you can get better at these things. Just because you're bad at it now doesn't mean you can't improve. And here's what to do next. If you watch this and you're like, wow, I want help with this, or I want to grow my business. There's two ways that I'm helping coaches right now. So first is if you want our step-by-step application and sales process to plug into your business, our accelerated program, that is what we do. We teach you how to do it, and we coach you on how to do it. So this way, you have that setup. It's ideal for you if you want to start selling high-ticket the way I just showed you. So if you want to learn more about that, text me at this number right here,<PHONE_NUMBER>. I spend most of my day now talking to coaches that are interested in getting our help. So send me a text there. That's the easiest way to get to me, and I can set up a quick 10-minute call and see if what we have is a good fit. It's not a sales call. It is a call where I can learn more about what you're doing. And then from there, if I feel like we can help you, then I'll tell you that, and then I'll show you a video that can clarify what we do, how it works, and how it can help you. All right? Second way that I can help you is we have a promotions club now. Now, this is probably one of the coolest things that we've done in our business the last seven years, because the last seven years, I spent a lot of time one-on-one with coaches, writing promotions, giving coaches copy and paste emails, copy and paste text scripts, copy and paste phone scripts to close clients from promotions. And one of the things that I know most coaches lack is, like, they don't run enough promotions. Most people just run one promotion per year on Black Friday or on Christmas. And the thing is, is like, your business could be doing so much better if you promote your business harder. So what we do is we just give you once a month, we give you a copy, paste promotion to run. These are promotions that I've already done personally, things I've already done with coaches that have already proven to work. And it just gets delivered to you in a document. And literally all you do is you copy and paste in your business. You don't need to watch videos. You don't need to learn anything. You don't even need to ask any questions. You just need to go copy and paste it. So if you want to be part of our club, all you have to do is go in the link in the description, and you'll be able to click through there and you can see what it is. We have like a one page sales page, really simple. And if you are interested and maybe you have questions, then feel free to text me at that number. I can clarify it. So that's it for today's video. Thanks so much for watching. I'll see you soon.


in light of recommendations for heart-healthy eating from national professional organizations encouraging Americans to limit their intake of meat. The beef industry commissioned and co-wrote this review of randomized controlled trials comparing the effects of beef versus chicken and fish on cholesterol levels published over the last 60 years. They found that the impact of beef consumption on the cholesterol profile of humans is similar to that of fish and or poultry, meaning that switching from red meat to white meat likely wouldn't make any difference.   So no surprise that white meat was found to be no better than red. But their conclusion was, therefore, you can eat beef, as part of a balanced diet to manage your cholesterol. That's just like the Coke versus Pepsi thing, right? Even though Coke has less sugar than Pepsi, 16 spoonfuls of sugar per bottle instead of just 15. If studies on blood sugar found no difference between drinking Coke and drinking Pepsi, you wouldn't conclude that Pepsi may be considered when recommending diets for the management of blood sugars. You'd say they're both just as bad, so we should ideally consume neither. It's a standard drug industry trick to compare their fancy new drug, not to the best out there, but to some miserable drug to make yours look better. Note they didn't compare beef to plant proteins, like in this study. But I was surprised as I started reading this, that they found no benefit to switching to a plant protein diet either. What were they eating? Plant protein diet on the left, animal protein diet on the right. Breakfast looks okay. Instead of a burger for lunch, the plant group got a kidney bean and tomato casserole and a salad, nice. And dinner instead of another burger, just some boring vegetables. Why was the cholesterol of the plant group as bad as the animal group? Oh, because they had the plant protein group eating three tablespoons of beef tallow every day. Three tablespoons of beef fat margarine. Well, no wonder. This was part of a series of studies. They tried to figure out what it was about meat that was so cholesterol-raising. Was it the animal protein? Was it the animal fat? So they created these fake meat products, made to have the same amount of saturated fat and cholesterol by adding extracted animal fats and cholesterol. Who could they get to make such strange concoctions? The Ralston Purina Dog Food Company. But what's crazy is that even if you keep the saturated animal fat and cholesterol the same by adding meat fats to the veggie burgers and making the plant groups swallow cholesterol pills to equal it out, sometimes you still see an advantage in the plant protein group. See how they had them switch diets halfway through and their cholesterol levels kind of switched as well? You switch people from meat to tofu, their cholesterol goes down. But what if you switch them from meat to tofu plus lard? Then their cholesterol may stay the same, though tofu and lard may indeed actually be better than the meat since it may result in less oxidized cholesterol. So even just swapping plant protein for animal protein may have advantages. But if we really want to maximize the power of diet to lower cholesterol, we may want to move entirely towards plans. The standard dietary advice, you know, cut down on fatty meat, dairy and eggs may lower cholesterol 5 to 10%, but flexitarian or vegetarian diets may drop our levels from 10 to 15%. Vegan diets 15 to 25, and healthier vegan diets up to 35%, like this study showing a 61-point drop in LDL cholesterol within a matter of weeks.


So when we have to go for our like surgery we were very spectacle whether we should go, we should do the surgery here in Rachi or we should move to some other metro cities like Delhi or Bangalore. So we were really worried that in Rachi we should go for the surgery or not. Then like Dr. Ujwal and Dr. Hasita recommended us the pulse hospital. So we came here and met the doctor Anshuman. So we liked all the doctor and all the facilities. And after the operation I can say that it's already a good hospital where we can go come for any like plant surgery or anything. It's very good, the staffs are very good and I really like the staffs the way they are caring the nurse, the home care taker who is coming like changing your dress, everyone is so good. And surgery everything has done on the plant manner and it's on a timely basis like when doctor has given us the time at 5 o'clock by 7 o'clock I was out of 40 and everything has happened in a plant way. So I really like 2-3 days stay here and it's very good.


Ryan Gosling as the Wolfman. So Universal has been trying for a little while now to reboot their universal monsters franchise for a while now. We had that false start with Tom Cruise as the mummy. Remember that one one? Yeah, that one was we didn't even see it. But it was a little rough from what people tell me. Variety reported a few hours ago that Universal is moving forward with Wolfman as their next universal monsters property now. Not only that, but they're saying it's going to be developed as a movie for Ryan Gosling to star in. And they're currently meeting with directors. They haven't chosen who's going to direct it yet. But it looks like Corey Finley is in the mix. Corey Finley most recently directed Bad Education with Hugh Jackman. And that movie was a pretty well received. So they recently saw success with the Invisible Man and they're hoping to repeat that success with Wolfman. Oh, and do you have any nostalgia or any interest in the universal monsters franchise? Very little, but there's some something there. Probably the mummy with Brendan Fraser. I mean, now those movies were always a lot of fun. I was watching actually the first two a couple of weeks ago. There you go. I watched some of them with you. And I also I didn't watch many of the original Universal Monster movies. Of course, I saw Frankenstein. But the way I look at the universal monsters is I have some irrational nostalgia for them, even though I didn't watch a lot of the movies. I like the vibe of them. I like the spooky horror vibe. And they were kind of the marvel of their time with the universal monsters. You had the crossovers, the spin offs after Frankenstein. There was Bride of Frankenstein. Frankenstein meets the Wolfman, Abbott and Costello meet Frankenstein. And it kind of bums me out that today we don't get those movies. So I'm happy that Universal is starting to find success again. Like I said, Invisible Man with Elizabeth Moth. I haven't seen it, Elizabeth Moss. I haven't seen it yet, but supposed to be great. Now, what kind of tone are they going for with Wolfman? I'm assuming it's going to be a serious, somewhat dark take. Ryan Gosling, typically a pretty dramatic actor, Invisible Man was somewhat of a dark movie. So I'm assuming this will follow a similar vibe. I like that. But I do also hope we get some of those fun universal monster movies like Abbott and Costello meet Frankenstein. And I have a feeling we might get some of that. So Paul Fee get the creator of Freaks and Geeks, the director of the Ghostbusters reboot. We recently saw is going to be making a dark army movie, which will sort of cross over some of these universal monsters. We don't have any details yet, but the fact that it's Paul Fee tells me it'll be one of the lighter, more fun movies. Any thoughts along on Wolfman, Ryan Gosling as Wolfman, or the direction that the universal franchise is going? Yeah, I mean, when they take these monsters like Wolfman, I don't know too much about it, but it feels a little goofy to me. But if you can take something like that and take it seriously and do it right, like that's awesome. Like I'm in. Yeah. And Wolfman is ripe for a serious take. And I mean, I think the original Wolfman was serious and you can easily see how I mean, a guy that's turning into a monster has to chain himself up so he doesn't kill his loved ones easily could do a good serious take on that. And Ryan Gosling is a great actor, so it seems like they're taking it in a good direction.


Toastmasters has released new tools to perform the tag team role that is the timer, the R counter and the grammar in this episode. I look at all these three tools and see how we can implement them in a Toastmasters meeting. Let's get started. If you go to the Toastmasters website and log in with your credentials, give your username and password and click on the login button. Once you are successfully logged in, click on your name and select profile. If you scroll down, you will find a new option here called meeting tools beta version. What this means is that these tools are in the testing phase. So let's test them out and see if we can use them in a Next Toastmaster meeting. If you have taken up a role in the Next Toastmaster meeting as one of the tag team, which is the timer, the R counter or the grammar, then you should find this of interest to you. Let's say you have taken up the role of a R counter. The first thing you will notice is that you have a readymade script. All you have to do is click on view script and the script that you should read out while introducing your role is available to you. When the Toastmaster of the day calls out to you and asks you to explain the role, all you have to do is read the script. Then click okay. When you're ready to start performing your role, scroll down, select the date of the meeting. Let's say the meeting is happening today. If you are a member of more than one club, you will get a drop down. Choose which club is meeting today. Then select the member from the list available and you are ready to start tracking the filler words of this member. For example, if you observe that he has uttered an R, simply click on the plus button and the number will change to one. Similarly, let's say the member uttered the word so twice, click on plus and one more time and you have a count of how many times this member has uttered that filler word. These are all the filler words that are predefined. If you want to add your own filler word, that's not a problem. Simply click on this option edit filler words, scroll down and you can enter your own filler word. Let's say, then click on the plus button. This word is now available for you for counting the crutch words. If you want to remove certain filler words from the counting process, you can select this trash icon and remove it. When you're done, scroll down and click on the save button. If you want to count the crutch words of a guest that is possible, scroll down in this drop down for the member, select guest and now we can enter the name of the guest. Let's say, Anil Lobo and start counting the crutch words of that member. Let's say one, three hours, a couple of butts, then click on the save button. When the speaker changes, change the name of the member and start the same process. Once done, click on the save button. At the end of the meeting, when it is time to submit your report, all you have to do is click on the view report. You will get a summary of all the crutch words that you have counted during the meeting. All you have to do is read out this report when asked to do so. And that's it. This tool gets a five out of five from me. The next time I take up the R counter report, I'm going to use this tool. Next, let us look at the Grammarian tool. Select Grammarian. The process is similar to the R counter tool. You start by reading the script. Keep in mind that as a Grammarian, you have to choose the word of the day. If you have chosen the word of the day, all you have to do is replace that word here and give an example of how to use that word in a sentence. When you're ready to start performing your Grammarian role, scroll down, choose the date which should ideally be today. Select the club in which you are performing the role. Enter the word of the day here. Let's say vivacious. Select the member from the list. Indicate whether that member has used the word of the day. Put your Grammarian comments such as excellent words that were used by that speaker or areas of improvement for that speaker. For example, let's say the speaker used a great code. Make a note of that. If you observed any improper use of grammar, you can make a note of that and click on the save button. When the next speaker comes on stage, select that member. If that member used the word of the day, enable it, enter your observations. Once you are done, click on the save button. When it is your turn to read out the Grammarian report, select view report and read out the report as shown on the screen. For this tool, I would rate it four out of five. One area of improvement that I would like to see in this tool is the ability to count the number of times a member used the word of the day. As of now, I can only indicate if that member used the word or not, but not how many times the word was used in the meeting. Will I use this tool as a Grammarian?  Finally, let's look at the timer tool. This tool also comes with a readymade script. All you have to do is click on view script and read out the script when asked to do so. Do make sure that you check out the agenda to see if any member is giving an icebreaker speech. If there are no icebreaker speeches, you can skip this section when reading the script. When done, click OK. When you're ready to start performing your role, scroll down, select the date which should be today, select the club in which you are performing the role, select the member that you're timing, select the speech type, let's say a table topic and when the member starts speaking, you will hit the start button and the timer starts. For table topics, the screen turns to green when it is one minute, it will turn to yellow when it is one and a half minute and it will turn to red at two minute mark. When the speaker stops speaking, click on the stop button. Click on save to save the timing report for that speaker. When you want to time the next speaker, scroll up and select the member or a guest. If it is a guest, you have to enter the guest name, select the speech type, let's say an evaluation and when the evaluator starts the evaluation, hit the start button and the evaluator ends the evaluation, hit the stop button and then click the save button to save the timing report. At the end, when it is time to give the timing report, all you have to do is click the view report option and read out the timing report. That's all there is to it. The timer tool is absolutely brilliant. I would rate it five out of five. All the three tools work perfectly from a mobile device. Here I have my Samsung mobile. Let's open the browser. I will go to the Toastmasters website and log into the website by clicking on the login option here. Give my username and password and click login. Once you're logged in from your mobile, click on this menu option and make sure you click on your name. What this does is it takes you to your profile page on your mobile. Then scroll down till you reach the meeting tools beta and all the three tools are available by selecting this menu option and choosing one of the tools, whether it's R counter, Grammarian or Timer. Let's select R counter and it's the same thing. You have your script and then you have the date, the club and the member that you are tracking the filler words and the list of filler words. In fact, when it comes to the R counter role, I feel it's much easier to perform this role on a mobile rather than on a computer. Tracking the filler words is as simple as clicking on the plus and then scroll down and click on the save button. So that was a quick look at the new tools for performing the tag roles. Timer, R counter and Grammarian. I think Toastmasters has done a great job here. This day, especially when most meetings are happening online, these tools will be very useful to make the meeting look professional. I hope you like this video. Hit the subscribe button if you want more content like this.