Hi, everyone. Welcome to this Hangout video. This is a monthly video that I do for the general public, so I welcome you to invite any of your friends and colleagues who might benefit from this type of content. I generally try to cover three types of content on these monthly calls or monthly videos. One is joyful productivity, which is about how to get more done in our life, accomplish more, but really from a place of deeper centeredness in our spirituality, more joy, more calm, more true focus on what matters most, even as we do the external things that do matter some, but a continual focus on what matters most, what is the highest, what is truly the highest work for us, which is typically not writing this email or finishing this report, but the highest work is being our spiritual development, and that work really is a stage for growing in wisdom and love within ourselves and with whether relationships to other people. So that's what joyful productivity, in a very small nutshell, I go through a lot there, but the second topic I'd like to cover on these monthly calls every now and then is true livelihood, which is about virtuous work that sustains you emotionally and physically. And third topic that I, third general topic I like covering on these calls is compassionate marketing, which is something I'm going to be going in depth into today. So I'm really glad you're here, thank you for joining me, and I am still fairly new to these Google Hangouts, so I know that occasionally there might be a snafu here or there, but I'm going to be showing you a mind map today, I'm hoping that will work to compassionate marketing. Now, before I keep going though, I do want to encourage you to comment on this video. So if you are watching this video live, I mean you're actually joining me for the September Hangout live, you'll notice that on the right hand side of the video, I guess right for you, I guess that way or that way, on the right hand side of the video for you is a comments area, and you'll see people commenting. Now if you're watching this video as a recording on YouTube after the fact, the comments are below the video, and I encourage you to scroll down now if you're watching this after the fact and comment. And if you're again watching this live, the comments is on the right hand side, if you're watching this after the fact, the comments are below.  You can comment just to say hi that you're here. I always am encouraged to know that you're actually here with me, whether you are watching this later or you're watching this live. I see that Carrie is here live and Tim and David and Jen, Shweta, I think that's Richard. So the way I'm doing this, by the way, I'm doing this in a new format, we're not actually watching this video within Google+, or Google Hangout, we're watching this on YouTube. So this Google Hangout video is streaming live to YouTube and the comments are happening right there on the YouTube website. And the nice thing about it is that those comments are going to be kept after the video has been recorded. So it's nice because I can actually read the comments later and others who watch YouTube video can watch it later. So besides commenting on hi, you might want to say where you're calling from or where you're watching this from and what particularly interests you about watching this video. I always appreciate knowing what it is that drew you here because I want to really stay relevant to you. Otherwise I'll be talking to myself. So I want to stay relevant to you. So what drew you to actually show up for watching this video, whether you're doing this live or you're watching this later. Now, the other thing I would love for you to do is, as I'm sharing with you ideas, concepts, examples, I would love for you to comment on anything you hear from me or anything you're seeing in the comments section that encourages you, that produces some moment of learning for you.  Maybe perhaps this might be helpful for other people. Please comment as often as you can as you're watching this video because I'm watching the comments as they come through and it encourages me that you're here with me and that you're engaged. Thank you so much, Tim, as you're doing a great job. Your sincerity, authenticity is coming through. I hope so. I truly want to live more of that in my life and share that. On video, sometimes it's hard because there's that self-consciousness. Am I coming through? Am I looking good or whatever, but I'm trying to let that all go and it's a practice, right? It's a practice of letting go self-consciousness and coming into what I might call oneness consciousness or really serving you and co-creating this experience together rather than feeling like I'm actually looking at a tiny dot above my computer screen and pretending that's you, which is what's happening. Which is why the comments are so helpful because I can glance down and see your profile picture and go, oh yeah, I'm talking with Tomar, who just commented right now, and Richard and Tim, et cetera. Oh, and Shweta, thank you so much. I mentioned Jen and Carrie as well. So question someone, Richard asked, why not in Google Hangout? We'll tell you why. The comments in the Google Plus Hangout event, well, there's two places, right? As far as I know, that comments can happen. One is here on the YouTube page and the other one is in, well, actually there's probably three places. There's one here on the YouTube page, which you all are doing right now. There's one on the Google Plus event page, and then there might also be one directly on the Google Hangout page, which I am not sure I know how to do the comments for that. So I'm doing what I know, which is either the YouTube live or the Google Plus events page, and I'll tell you why I'm doing it on the YouTube page. I've noticed that Google Plus events are currently not being indexed by Google Search. Let me say this again. Google Plus events pages are currently, as far as I can tell from my testing, they're not being indexed by Google Search Engine. What that means is I thought that all the comments that were happening on Google Plus event pages were going to be findable on Google if people were looking for a practical copy. They can say, oh, wow, there was this event that happened, and these are all the comments, no. But on YouTube, though, actually I'm not even sure if YouTube comments are indexed by Google, but at least when there are comments on a YouTube video, the more comments there are, the more likely that video on YouTube will show up higher on Google Search Engine results and on YouTube results. So what you're doing is partly, you're helping me in two ways. You're helping me by encouraging me that you're commenting, and I'm seeing Carrie and Richard and Shweta and Jen and Tomar and Tim who are commenting right now. So you're helping me there, and you're also hopefully helping each other by sharing ideas and building some community right here live. But you're also helping this YouTube video be more popular, hopefully, so that hopefully more people will go see it. So thank you so much for doing that. I appreciate as many comments as you can. Please feel free to do that. Okay, so let's go into, and Joey, thank you for showing up here, too. I just see you there. And by the way, just to clarify, Joey, this is one of my public monthly, I do a once a month public hangout. So this is not just for TLC members, TLC, by the way, those of you who don't know, is a community program, an online community group that I help to run. And this is not just for TLC members, it's for everybody. So feel free to invite others to this YouTube video. I'm hoping that this will be found on the internet. And by the way, if you are not comfortable with your comments showing up publicly, you can always delete any of your comments later. But truthfully, I've never seen comments, very, very rarely do I see comments on my hangouts that I think are inappropriate for the public. So you could say that the benefit of having your comments show publicly is that people will more likely click on your name or profile photo and see your information about you or your business or whatever you're promoting there. So thank you. Yeah, so thank you for being here. And thank you, Richard, for your comment and Tim and Tomar as well. When you're commenting live, Tomar says, hey, can you plus the comments that are coming through live? Great question. When you're watching this live, you can't actually plus the other live comments right now. But later on, after the video has been produced and uploaded to YouTube as a regular YouTube video, when the comments are showing up below the video, then you are able to thumbs up every comment and actually reply to any comment in a nested format. So that's pretty cool. So I'm hoping this helps. And let's get going to, okay, let's get going to the topic of compassionate marketing. There's a lot to cover. And I'll tell you what's interesting about this particular video call is that you are the first audience that I'm actually walking through this mind map with. I've walked through this mind map with one person or another person there, but this is the first time I'm actually walking through the compassionate marketing, not just the mind map, but the framework for some. I'm walking through this framework sort of describing it. I posted this framework on my Facebook fan page and there was a little bit of discussion there, which I was grateful for. But this is the first time I'm actually teaching it through voice and of course through video. So I'm interested to know what your thoughts are going to be on this. And I know I always share things that I didn't write down when I'm talking live. I feel like in some ways I'm smarter or more inspired when I'm live talking than when I'm just writing. I have maybe a different brain for that. I've been doing live calls, mostly teleconference calls. I'm really new to this video thing. But I've been doing live calls for about five years. And so I've been practicing, maybe you could say, staying in the inspired space as I talk, you know, what do you call it, improvising. So I'm both improvising here and following the mind map and I hope you'll enjoy that.  And you'll see my cursor going around, showing you different parts of the mind map. So I'm hoping that'll be helpful. Let me go ahead and find that screen share now. And voila, okay, there you go.  There we go. You can try to expand the font size even more so that it's a little bit easier to view. And I know this is not perfect because of the, you know what I'm going to do? I'm also going to hide my bookmarks bar and I'm also going to see here. I'm going to see if I can enter full screen. Whoops. Okay, that wasn't what I was trying to do because I want to enter full screen. I can't see the comments anymore. But what I can do is probably enter presentation mode. Okay, okay. Alright, that doesn't, that hides the comments too. But anyway, I'm hoping this is good enough. Oh, let me bring back the mind map window here. Okay, alright. Alright, so as I'm going here, I'm just kind of looking at some of the comments. Thank you Tomar and thank you Julie and Yvonne. Great to see you here as well. And by the way, the comments, those of you who are live watching this, the comments do come through a little bit of a delayed format for those of you who are live. So you will, you will see them come through eventually. Okay, so as you can see on this mind map, this mind map is called, oops, mind map is called compassionate marketing. And later on you're actually, those of you who are going to be watching this video, later on below this video, I will be putting the link in the video description area below the YouTube video. I will put a link to this actual mind map so you can surf around yourself too. And I want you to notice that there is a note here on the right hand side that you can click on. And, oh actually, that I didn't mean to expose my email address there. So please ignore what you just saw. I have to edit that note. But, oh, here was what I was going to show you. Work began early August. So really this whole compassionate marketing idea, I feel like it came to me, well actually came to me even before August, but really I began putting thoughts down onto screen in August. So very much a work in progress. Please do go to my website if you want to contact me and share any ideas and thoughts that you have. Let's see here. But I'm going to just ask you to focus on the video so that you can actually watch me. Because right now I think if you were going to the mind map right now, it'll be quite confusing to try to expand certain notes, maybe a couple of certain notes and find it again. The thing about the mind map that you need to know, for those of you who are new to using this mind map software, this particular one, Mind Meister, is that you can click and drag. So take your mouse later on, okay? You can't do this right now because you're watching the video.  While you're holding down your mouse button, you can then move it around and see different parts. So that's someone that had asked me earlier, hey, how do I expand the mind map or see different parts? You just click and drag some part of the mind map screen and that's how you move it around. You can also use your computer keyboard arrows to do that. Okay, so thank you and I'm watching the comments come through as I'm doing this mind map so I really appreciate it. So the first place we start with Compassion of Marketing is Compassion for every single person who is looking at this mind map, myself included, wherever you are on your journey. What I'm going to share with you today is an ideal. It's an idealist framework and it is something that I hope, that I know I am working towards, that I hope that all of us who are inspired by this idea will work towards these ideas as well. But it is not a judgment for anybody who is not there, who is still using what we might call manipulative marketing and I'll tell you, I myself am working on getting there and I'll tell you why it's not easy to go directly from what typical marketing in my opinion. What I'm doing today is working on helping you to hone your conscience. I think many of us, the fact that we live in society and we see marketing as it's done in the mainstream world, our consciousness has become doled because of what we see around us every day in the mainstream media. We're desensitized to violence. We're desensitized to lack of compassion. We're desensitized to it. Our conscience, and perhaps even we could say our consciousness, has been doled in my opinion. And what I'm doing today is helping you to reclaim the parts of your consciousness and conscience that are connected, we might say, to a higher brain. Not the lizard brain, the lizard part of ourselves, not even the mammalian parts of ourselves, but the higher human or we might even call spiritual brain. And so that's what I'm helping you hone today. But the fact is we still are seeped in a media environment that is desensitizing us to compassion. So we have to have compassion on ourselves as we walk this journey.  You say, hey, you can do it. I know you're still farther down in the mountain, but I was there too and it took me a lot of work to get up to this place. So let me help you however I can. There's this path that's a little bit easier. So that's what I'm trying to do. I don't want to say I'm farther along, but I certainly have seen a path up ahead that I think is really beautiful, that I'm going on.  So everybody, wherever you are on your journey, is often where you need to be fully. You need to be there in the best way that you know how to be there. And of course, it's not a judgment on anyone who does not decide to follow my ideals because these are my ideas, not just my ideals, but these are my ideas. You probably will come up with better ones. So as you meditate and reflect on these things. The first part of compassionate marketing, I want to first get into our compassion for our audience. And then later on, I'll also get into self-compassion and how we can actually create a livelihood for ourselves using compassionate marketing. But first, I call this compassion for your audience. I call it truer marketing. Marketing that is more true. And it's not just compassion for your audience, but it's compassion for your higher ideals, for your higher self, for your truest self that wants to emerge for your soul. More compassion for your soul rather than always following our base or instincts of desperation and greed and fear. Those are our base or instincts. Now, again, no condemnation if you fall into that on a daily basis. I know I do, but I always say, hey, you know what? Can I go more towards experiments of courage? Experiments in unconditional giving and love. See what happens. Oftentimes the benefit doesn't come right away. It may come in a different lifetime. I believe in that, but it often comes in invisible ways that actually I believe more important. So in truer marketing, the first principle I want to share with you is beyond speed. What do I mean by that? So a lot of marketing is about, oh, getting product to market as soon as possible. Actually, no, I want to back up there in my true livelihood framework. I do share about sharing what you have with the market as soon as possible for the purpose of getting feedback. But a lot of times people do marketing. They're like, I want to make money fast. Make money flash cash in the next 60 days. Cash in the next 90 days. How do you make lots of money fast? The problem that I have with that is whenever you are focused on making money rather than how you serve your audience more truly in the most helpful way that you know how, but of course also making an offer to say, hey, you really appreciated this. I have a product that if it is right for you and I'll tell you who it's right for. It's right for this type of people. It's not right for that. So you still make a true offer, a compassionate offer, but you don't focus on making money fast or on getting to the most number of people the fastest way because when you do that, you start going into the baser instincts of fear and even greed and a sense that you are actually in control of visible results in some way you are. But when you put that much burden on yourself that all the failure and all the success that you experience in your life is all your responsibility, you are missing a big part of it which is that actually what we are called, I believe what we are called to do is do our best and then let God or source take care of the results. We just do our best. Give our best intention. Give our best effort. Sometimes the results come like we had imagined or expected. Most of the time it doesn't, right? So beyond speed to timelessness and eternity. Again, I'm bringing some spiritual ideas in here. I hope you'll agree with me if you don't, just ignore it, but that's just my ideas and you can take a free frame and however it is helpful for you. Also beyond quantity, I'll keep this open for now, beyond quantity. So instead of like how many sales did I make today? What was the conversion rate? Okay, human beings are amazing. We are amazingly simple-minded. Whatever words we use focuses our mind on that thing and it basically informs our values. It's very easy to fall into fear, very easy to fall into to greed, very easy to fall into desperation or scarcity or believe that this is the only life or whatever. It's based on the words we use. So if we are using words like, what is my conversion percent? That's a focus? You can talk about that a little bit, but if that is the focus, how many people, I know again, I'm working on this myself. How many people liked my postings? How many people commented on it? Okay, I have to remind myself beyond quantity to the quality of love and caring. Let me bring my simple mind back to that focus.  Whatever our minds are focused on, our mind tends to think is everything. Okay, conversion rate, conversion rate, conversion rate. What is my optimization on my website? How many visitors? No. Take your mind off quantity for a moment and as often as you can put it back on the quality of love and caring. That's partly what true marketing is about and compassionate marketing. So beyond quantity to the mindfulness or true quality. Okay, actually, this is probably quite similar. Again, I'm totally developing these ideas or sometimes the ideas are just different ways of saying the same thing.  Beyond quantity to no need, no need. I heard this idea from a friend and it just changed my life when I heard this idea and this friend of mine is actually a sales coach, but he's quite a mindful sales coach and he said, and again, I want to attribute this to Aaron Ross. His website is pebblestorm.com. Pebble as in tossing a pebble and as you toss more and more pebbles into a pond, you can even create a storm.  Pebblestorm.com. Aaron Ross, he shared this idea with me of no need. He says, when you're doing sales, if you want to come from a mindful place, you think about no need. You have no need. Don't have any need. You're just there to serve them and to find the right fit for them, whether it's your product or someone else's product. Now, of course, you've got to be aware of how much time you're spending with someone if it's not the right customer, but do try to help them in the time that you've allotted. No need. Just help. Just serve. And plus, what's interesting when you come from a place of no need is that people subconsciously pick up on that and they trust you so much more. And even if your product is not right for them, they're like, oh my gosh. Again, not everyone will feel this way, but many people who are probably the types of people you want in your life anyway will say, oh my gosh, you're so nice. You're so kind. You're so wanting to help me. Let me refer people to you. Beyond quantity to no need. Okay, so some ways that this can bear itself out of having neediness that we can just pay attention. Again, I'm the same way. I need to evolve in beyond this. No more, please do me a favor and fill this format or that kind of language is very needy. I simply, hey, if you'd like to receive this, fill it out. So I'm trying to go there in my marketing too and you'll notice in my new website, georgecow.com, I'll just kind of show you real briefly so you can see. I just revamped my website in the past week. And it used to be very obvious, opt in, if you will, claim this gift. You're going to claim this, claim that. It's almost like Pavlovian. It's like I'm pretending everyone is like some demon and some monster. I like ravenous demon and monster claiming this, claiming that. No, now I try to market the people's higher self, higher brain. And so you'll see my opt in is quite subtle now. This has received George Cowell's inspirations and recommendations. I'm still working on how to say that. And by the way, this isn't supposed to be so faint. I'm trying to figure out how to make the font a little bit darker than this. But you see how I'm trying to practice the no need. And I'm trying to, anyway, again, these are all experiments encouraged, right? Experiments. Alright, so let's go on to beyond recognition. So instead of feeling like, oh my gosh, am I being recognized? Am I, you know, my famous or whatever? Okay, let's see what this says beyond recognition to recognizing, I'm just going to collapse this to make it a little bit simpler to look at, beyond recognition to recognizing that you are already loved. And this is something that I say to myself every day is one of my sort of repeatable mantras. And I hope you will say the same thing too. Just once a day, I hope you will, you will say to yourself, I literally went when I when I say this to myself, I literally, I say this to myself, like, I actually touch the walls, I actually say I am literally enveloped by love. Everything around me is actually made of love. This table, I actually touched the wall. I said, this is actually made of love. You know, I touched my body, this is made of love. I talked to the invisible spirits around me again, you could call me crazy. But again, this is my spiritual beliefs. I talked to the invisible spirits, I actually literally point to them, the invisible spirits around me. You are loved. You are loved. You are loved. And I say to myself, I am loved way beyond my understanding. I am supported. I am protected. I am uplifted way beyond my current understanding. And I try to say with as much gusto as I can, I'm lucky to work from home so I can save this with gusto and not have people, my coworkers think I'm crazy. My cats, you know, they don't mind. So beyond recognition to this recognition, okay? And then secondly, it doesn't matter if others adopt it, adopt it for yourself if your highest guidance calls you to. Be your crazy self. Even if something's not quite popular yet, be your crazy self. And then of course try over time to communicate it so people can understand it, work on that.  And be the change you wish to see. I mean, gosh, Gandhi said this and it is so incredibly profound. Whatever change, have you ever found yourself saying, God, I wish the world would that way. I wish people would do that. I wish people in my industry would do this or do that. I found myself saying that. And then I said, wait a second. Now I understand what this means. Don't say I wish other people would do that. I'm going to do that. I'm going to be that change that I've been wishing for, okay? While loving others for where they perfectly are, remember the mountain analogy. If we think we're higher up, at least we can say to someone lower down, hey, you need just be your best there, okay? Again, it's probably not, it's probably not higher and lower. It's just somewhere, it's just, you know, somewhere else, okay? Beyond recognition, however, do recognize others, okay? So when I say beyond recognition, I don't mean don't care about others. Do recognize others. Whenever you are influenced by some inspirations, influences, mention them. I always do that. Whenever I look at someone's content and I know, gosh, I know this person took it from that person. I don't see them acknowledging it. It bothers me and I don't know what bothers you too. So I always do my best to remember what my influences are and then recognize them, okay? And I'll do that as much as I can throughout this whole thing too. Okay, finally, not finally, but this is a big part of true remarking. Awareness of manipulation, I'm talking a little bit faster because I have a lot to cover. Oh, and you can always watch this video again and again. And thank you those who are commenting away live. Thank you Tomar and Shweta. I so appreciate Jen and Tim. Thank you so much. Julie is there too. Hello Julie and thank you. Thank you all. Really appreciate it. And Denise is there too. Thank you. Okay, awareness of manipulation. So awareness that all of us have manipulative tendencies, especially whenever we go into, oh my god, how am I going to pay the rent? Or I want to focus on a certain number. I want this conversion percentage or whatnot. Okay, and just be aware of that and transition to a more caring mode of relating. And the core shift of trying to get the sale or to meet the numbers or whatever, to try. And now this is very difficult. If you work in an actual environment where your boss is putting statistics on you to say get these numbers met, very difficult. But when you're building your own business, you're lucky that you can actually do that. And you could say you could see that this was modified by Tad Harger. So Tad Hargrave was helping me with some of this content. So thank you, Tad. Core shift from trying to get the sale to trying to establish the truth of if there's a fit. All right, let me ready? I'm going to expand this. This is going to be huge. There's a lot of ideas here. So here we go. Okay, so how do we become, how do we transition to less manipulation? And I apologize for the phone ringing next to me. I don't want to turn off this particular ringer. I got to figure it out. But actually, let me just give you a second. Turn that off. Okay, so fear of loss. And sorry, this ringer is going to go for a couple more times.  What are we doing when we do that to our audience? Basically, true marketing and compassionate marketing is always trying to be aware. Am I encouraging and influencing the baser instincts of my audience? Or am I influencing and encouraging them to always go to a higher place? Now, what happens with a lot of conscious business people is they make the mistake, the philosophical mistake, that the ends justifies the means. Meaning, oh, I don't mind manipulating them a little bit because I know that where I'm manipulating them to is a good place. Have you ever found yourself saying that? Just Google does the ends justify the means. It's a philosophical conundrum.  I don't believe, okay, my highest self has told me the ends do not justify the means. The means itself is what life is about. Okay, and this is again, I'm sharing with you some of my spiritual ideas, where I got all these different things, right, is that life is actually, let me venture even as bold to say business is not actually about the visible results of conversion percentage, how many sales, how many fans, how many subscribers or whatever. Those are what I call visible results in the world. Business and life is actually, I would say call this our highest work, actually about the invisible intentions within us and the effort we put forth towards those, toward highest intentions. Unfortunately, science does not yet, science isn't yet able to measure that. Science is only able to measure ROI, visible results, return on investment. So that's why a lot of people fall into the trap of means justifies the end. I'm manipulating them, their consciousness tells them they're manipulating, but they turn a blind eye, they say, I'm bringing them to a higher place, I'm just going to manipulate them to buy the thing, and then I'll bring them to a higher place, of course the whole time it's manipulation. Trying to get your clients to come to a call, trying, you know, so I'm trying to be aware of that, and these are ideals. Disappearing bonus is another fear of loss tactic. Oh, if you buy, if you don't buy by, you know, you buy the next 10 minutes, now you're going to get the special bonus, or if you buy the next 30 days, you can, okay, using the fact of a class starting to pressure people into purchasing. Okay, I know I do that, and I'm trying to be aware of that, instead here's what I can do, simply make them aware, hey, there's a class starting, you can join us if you want, if not I'm going to be, I believe I'm going to start another one the next month after that, or the next time I'm starting is that, so you can make a decision. I'm giving you the information, so I'm going to trust you as an adult, I'm not going to treat you as a child anymore, I'm going to treat you as an adult, I'm going to ask you to make your own decisions, okay. Again, marketing to people, not treating them as lizards that are just like, ah, sex, you know, fear, and greed, okay, but, and not treating them as children, but treating them as adults, okay. Being left behind the bandwagon, there are only a few spots left, okay, what does that mean? That means, if you don't do this, you're going to be, you're going to lose out, fear of loss, or you're going to be uncool, or whatever it is that we're trying to manipulate our audience into thinking, fear of loss, okay, I'm going to collapse for now, you can always go back to mine that later, I'll put a link underneath the video. Fake exclusivity, have you ever seen this? It's typically a thousand dollars, but for those who are on this webinar, it's, it's, you know, only 500 dollars.  That, that annoys, that annoys my highest self, or my highest self says, nah, that's not, that's manipulating them. Subject lines, personal, have you ever gotten the emails with personal imitation? And you open it and it's bringing you to some webinar that has 100 people or whatever, you know. It's not a personal imitation, it's being sent to 10,000 other people, or even 100 other people. That's not personal. When I send a personal imitation, I'll send it to, you know, I'll email Justomar, or Julie, or Jen, I'm just talking about the folks who are commenting live, or, you know, or Tim, I'll do a personal email to them, not a mass email. Hope to see you soon. I just got that email recently from an internet marketer. Hope to see, I'm like, oh wow, this famous person hopes to see me soon. I open it, oh, he meant hopes to see me and these other 50,000 people he'd be emailing soon. Fake exclusivity, right? Exclusive webinar replay, exclusive to whom? Exclusive to me and the other 500 people who opted in. Come on, right? Your web, your webinar starting soon, I used to use that, I stopped doing it. Your webinar, my webinar? No, no, it's our webinar is starting soon. That's more truthful. So, and you can see some of my annoyance coming through, and that's probably from my baser anger, but I hope you don't mind. But I am, sometimes our anger does point to a higher place, right? Of a higher ideal, so hopefully that's interesting for you. Appealing to their greed or selling them on unlikely dreams. Okay, this is the different one. Appealing to their greed or selling, so this is something I used to teach myself, and I'm going to stop doing it. I used to say, all right, tell your audience the ultimate ideal that they could achieve by buying your product or service. Nowadays, I say, tell your audience what they're likely to achieve by buying your product or service. Otherwise, you're leaving money on the table. That really should be a separate idea. I'm actually going to put this out to a separate idea. Psychological pricing, have you ever done that? I know I've done it, and I'm transitioning away from it. So have you ever thought, why do people use $7.99 instead of just $8? Just tell me it's $8. Why $7.99? Plus, it's more difficult for your changemaking. Give me a penny or whatever. Why is it $97 and not just $100? Why is it $22.99 and not $2,300? Well, the truth is you can manipulate people into thinking it's less. $97 psychologically, the psychology is that it's less than $100. And you can look on this Google psychological pricing and you'll find a whole Wikipedia entry on the studies about this. This is basically tricking trickery. That's what it is. What is called is trickery and I'm going to stop doing it. Now you might by the way randomly see a program here, I'm selling here or there. If you see any psychological pricing for me, if you see any of these things, I'm transitioning away from it and I might have been needing to keep something up because I'm partnering with someone else. But trust me, I'm doing my best transition out of all these things. You're leaving money on the table. If anyone ever tells you, if any other marketing coach tells you that, tell them, I would rather leave money on the table than leave my integrity on the table. That's what I say these days. I don't fall for this marketing coach trick.  Oh my God, George, the business coach. Is that that? Yes. Yes, because I'm the conscious business coach. Authentic business coach. A regular business coach can say whatever they want. But a conscious business coach, one that is going to the highest ideal, I hope you all who are conscious business coaches don't manipulate your clients like that. Height of value. My checklist is worth $197. Give me a freaking break. You can go to amazon.com or any bookstore and buy books for less than $20. They have amazing checklists. People have put their heart and soul, their life's work into certain books. And they're charging $20 for it. Something that is worth and value, this is an important part. And this is something I've taught as a lie. I taught this lie in the past, that value is actually what, if I'm a relationship coach and I help someone save their marriage, how much is that worth? That's worth millions of dollars. So don't be bad charging $50,000 for that session. Because what you're doing is you're saving the millions of dollars. In whatever, hundreds of thousands, the marriage costs, whatever. Give me a freaking break. You know what real value and worth is? Okay, I'll give you another example. If you want to sell your house and you say, oh, I love my house, I have so many memories here. My house is worth to me at least $10 million. So I'm going to put it on the mark for $10 million.  And then your real estate agent is much more realistic, looks at the property values around you and then sells it, ends up selling it for $250,000. Is your house worth? Is it valued at $10 million? Or is it actually valued at and worth $250,000? Hyped up value is $10 million. Actual worth and value is $250,000. Now, I'm not talking about your own personal worth. Your own self-worth is unlimited. That's spiritual stuff. I'm talking about in the world, in marketing, in business. Worth and value is actually what the market pays, $20 for a book. If you've manipulated your market and they're paying $197 for a checklist, then you're actually shifting the value in the market. And of course, business coaches will say, well, we're doing a favor of other business coaches by making people pay more. Because then we're actually, rising tide floats all boats. Okay, you could use them. It means ends justification for that. And I'm grateful to them. They think they're doing good when they're actually using the greed. But again, they're doing partly good, partly greed. That's a whole other discussion, whether prices need to be higher. Whole other discussion. I'm just saying don't hype up the value. Scarcity. Instead of saying, oh, we have 50 spots in this program. You're 50 copies of this e-book. Come on, there's unlimited copies. Instead, go to real physical scarcity or temporal limitation. Meaning, if you're saying that, hey, the way you do your coaching is you can really only coach 30 people in a group very, very thoughtfully. Then that's a real scarcity. My coaching program that's starting is just 30 people or whatever. That's real physical or temporal limitation. Emphasis on status. I've done this in the past. I'm trying to transition out of it. You can sign up for the platinum tier or the gold tier or whatever. I'm gonna stop doing that because it makes people feel badly and guess what, it doesn't convert sales. That's the other thing I should mention. Or at least I'm not good at converting people from gold to platinum. But again, that means end justification. I'm just gonna stop doing that. Everybody should be made to feel like they're worthwhile. So over promising. This is part of the hype of value, actually. You're about to discover the seven step system for finally overcoming your obstacles and negative mindsets so you can finally create your life. That might make people salivate and appeal to their lizard mindset. But I don't believe this from a higher place. Warning. Don't bother watching this video unless you're serious about it. I mean, that's kind of cheeky. But it's basically trying to appeal again to the lizard's self because it does work. It will make people watch the video. It's a weird thing. Even though people know they're being manipulated, they kind of laugh at it, but it actually works. I'm gonna stop manipulating them. Okay. Hyped up and volume of voice. Get it free! Couple caps, right? Even the word free in all caps is about a hyped up volume of voice. E-book covers that have that folded thing. It looks really glossy. When it's really just a document, give me a freaking break. So hidden motives.  Actually, what you've been thinking all along, what I've been thinking all along is, I hope I convert more sales this time. So be honest about your motives. If you want to convert sales, say that. You know, I hope you'll come to this webinar because I hope you'll buy from me and you might also get some free tips that might help you, but I really hope you'll join that program. Be freaking honest.  Start thinking, I'm gonna serve people with this free webinar as best as I can. And then, hey, I don't care if nobody buys. No need. Okay. Now again, I'm gonna tell you, how do we make money from all this? Okay. Double meanings. Grow your client list by thousands, and I'm sorry, I don't mean to criticize a particular partner that's currently using that. I know that she wouldn't do that in her heart of hearts, but maybe her business coach or whoever her influence is around here, made her do this. Okay. That's not what she meant either. And I actually found her starting to change that. So I don't wanna blame whoever is using that. But it's not grow your client list by thousands and 30 days. What she meant was grow your, possibly grow your email list. Which is basically, some of whom are your prospective clients, some of whom aren't really. Grow your possible email list by thousands and 30 days. That's much more truthful meaning. Okay. Okay. Again, I'm not criticizing the person who's using that because she's a friend of mine, and I love her, and I know she has highest higher intentions. It's just that sometimes, just like I am, she's influenced by people around her, by her business coaches, et cetera, et cetera. Okay. False personalization. Dearest George.  You notice that whenever I send you a mass email, those of you who are on my mailing list, I never say dear or whatever. I never ask for first name, by the way, in my opt-ins. And I never use it. I only do that when I'm actually emailing you personally. Okay. I know people use ends, means, justifications. It makes people feel warmer. Okay. It makes me feel more special. But do you also know that they are manipulating you? Oh, well, yeah, but I kind of laugh it off and am okay with that. Don't be okay with it. Okay. Just don't use it yourself if it doesn't feel right to you. And it doesn't feel right to me. So, and it's up to you. Totally up to you. This is actually a very common thing in the marketing industry. So please don't, again, no judgment, just pointing out a possible path forward. Your, oh, anyway, I'm not going to just appealing to the lizard brain. Again, I'm going to trust and appeal people's higher brains. I'm going to keep going up little time left and I still have lots of cover. I really should have made this like three or four, which is I'm actually going to be creating a series of videos called Compassion Marketing coming up that will cover all these things in detail. Okay. So, let me actually go on very quickly to more overview type stuff. Okay. What does your product actually do and for what audiences? This is getting to true marketing. Okay. What difference does it really make? What difference does it actually make to most of its customers to use it? And what audiences shouldn't buy it because historically it has not benefited them. Okay. Sometimes you need to do some testing to see, all right, this type of person really doesn't benefit from this type of program, et cetera. This is where marketing becomes true and marketing becomes powerful. Okay. Let me say this again. Marketing becomes both authentic and powerful when you basically say the difference your product actually makes and for whom and for whom the product doesn't do anything for. When you are saying that, then you are doing true marketing. People sense that and people go, this person I can refer people to because this person is honest. And yes, I'm going to buy it if it's right fit for me. Okay. So beyond, we've already talked about this. There's a whole other set of ideas here, which one I have to talk about. Okay.  Give me a freaking break. And I've talked to Tomar about this, which is why I said, has not been true for me, has not been true for Tomar, and how many more people has this not been true for. I have spent, I've always said, $30,000 on different coaching programs over the years. Another $20,000 plus on MBA program. I spent lots of money on different things and it hasn't changed my life and I haven't even used it. I have read free blog posts. You too probably. You've read certain free blog posts, free articles.  It was free. Right? So freaking let's stop conscious business coaches especially. Let's stop saying this. We're just trying to get people to spend money. We're just trying to get people to spend money on us. So we use this ends means, which is actually not even true. Isn't that right? Isn't that funny? Okay anyway, not funny, but kind of sad actually. Beyond sustainability, when people say, oh let's make our business sustainable, we don't just want to sustain what our desires are, but really rather what continually adapts to what the truth is asking of us. Okay, this is kind of a deep idea. Let me actually go on. How we make money, I know that a lot of you are here for that. Okay, because you're needing to make money. Okay, do what you love. Okay, this is a whole talk by itself. This is my true livelihood talk, which I'll go into depth in my true life. You can go to my sevens, you can Google seven steps to true livelihood, George Cow, and you'll get a whole talk on this thing. Okay, so I'm not going to say it. You can also apply the compassionate marketing tiered access model. So let's actually go directly to that because we just have 10 minutes left and I want to even try to take questions that I can. That was too ambitious. Ambition is another one of those things where we've got to be careful for it because it tends to lead us into greed and all that stuff. Enoughness. The other thing I just have to have to when I'm annoyed by is abundance. The word abundance, people go, oh abundance this, oh get abundance. I'm like abundance. Have you looked that up in the dictionary? It means lavishness. It means way more than you need. Abundance. Can we stop using that please? Because that's actually speaking to people's greed. People's saliva coming out. Abundance, ooh lots of money. Lots of food, whatever. Let's use enough-ness. Enough, there is enough for everyone and we're going to help everyone try to get to enough. Okay, enough-ness is the middle way. It's nothing wiser. At every level of access, this is the compassionate marketing tiered access model. At every level that you offer, so what I'm asking you to do is offer different levels.  Okay, whoops. The levels of access. You offer, oh man this is not clear is it? I gotta make it clear. You offer lots of helpful things with people who cannot afford it, but you do it in a way. Why do you do it? Why is it in your selfish interest to do it? Because you're testing ideas, just like I am here. You can see I'm testing ideas with you are. I should have done this, I should have done that. Next time I talk about it, you're building your audience, you're doing good things for your search engine optimization, and also it's what you want to see more of in the world. Okay, so have lots of helpful things people cannot afford it for whatever reason. You can't judge them why they can't afford it. Don't say, oh they really can't afford it, but they're refusing to spend money with you so we gotta manipulate them into doing so. No, just respect them as an adult now. Okay, how do you do it? How do you give stuff for free?  Google Hangouts on Air does that. I should call it Google Hangout, Hangouts on Air to YouTube. Google, okay. And just, oh also you can also post on Google Plus. This is, I will talk about this another time because there's different ways you can do free stuff. I'm just gonna go on here. You also have a private forum for those people that are willing or able to spend some money with you and I'll talk about how do you be compassionate towards those who need this but can't spend money. We'll talk about that, there's ways of doing that. Private forum for where you spend X, we I'll just say you, where you spend X hours per week answering questions. So this is bringing in the self-compassion now. Have you ever wondered how do bloggers have time to just answer questions for free on their blog? How do YouTube channel people have time to just answer questions for free? How do people have time who says just email me I'll answer any questions you want. How do they have time? Well here's my take on it as a productivity coach. They're not being realistic about how much time it takes and they're not being compassionate towards their own work-life balance. So compassionate marketing is not just about compassion towards others, it's about compassion towards your own work-life balance and realism about how much you can actually give. So because answering questions takes you time, it makes sense and it's actually an actual scarcity. Time is an actual scarcity. It is right for you to charge for it. Again, we can give people gift them into this. If they really can't pay, you really want to help them, you can gift them into it. But it's right for you to charge for something that is scarce. That's a whole other topic. Even a more courageous way of doing it is what Mark Boyle, the moneyless man, is doing. I feel like that's the ultimate highest ideals. It's just give, give, give, give, give. And whenever you can, wherever you can. Anyway, that's a whole other talk. If people have questions where you do this or you do X hours per week live Q&A for the private forum members, the more members, the more time you have to spend. Because the more money you have to be able to do this as a full-time living. If people want more customized plans of private attention, you can sell them on one-to-one session or one-to-one package, which comes with group access as well. This is part of compassion marketing. At every level of access, be clear about the other levels. Because otherwise, if you're trying to sell them on something, and then you're not telling them you've got a bunch of free stuff, my highest self tells me that's not compassionate. Because I have felt that myself. Oh, I can't afford this, or I don't want to afford this right now. How do I? And oh, thank you, Tomar. I think Tomar did some copy editing here from you. Thank you so much. So at every level of access, be clear about the other levels of access. So to address those who cannot afford it, have you ever been in the place? Again, someone's challenging something. He's like, I really can't afford it. Can you help me in some other way? You wish that person would be compassionate and say yes, right? Do one to others. Be that to others. Okay. And those who cannot afford the time to wade through lots of free content, you can also say, hey, if you can pay, there's free stuff that I basically, I try to summarize for you even more, or you can come to my Q&A call and pay for that and I'll answer your questions directly. You can't afford the time to wade through the content. And those who need more private consultation, hey, if you need more, I'm charging. Not being clear at each level of access is why some, okay, I've already talked about that. Suggest different ways to pay. This is another part of compassionate marketing that's unique, okay? So use our free, and you could use our free content, single pay helps. Okay. You can actually see this on my website. I want to show you. If you go to my website and click on, click on over to more and over to fundraising, I actually share with you how you can pay for my services if you really cannot afford it. So this is kind of written out, okay? What I have, again, go to my website, georgecall.com, over to more, click on fundraising. This is this written out, okay? Suggest different ways to pay. Explain why we charge from, I haven't even done this on my website yet, but I've always felt like when I see people charging thousands of dollars for this or that, do you ever feel, what are they using the money for? Like, why do they need so much money? I think everybody subconsciously feels that, and I think that's actually our highest sell telling us that, gosh, we all want to help each other get to enough, don't we? Yes, of course I don't want someone to be starving, but why do they need to charge $1,000 an hour for this thing for their time? Is that really needed? Did they really need all that money? If they tell us, oh, the reason I charge $1,000 an hour is because $950 of that is used to feed the poor. Then I'll say, I'm happy, y'all. If I can, I'll pay you $1,000. That always makes me wonder, like, why do they need so much money? It goes even further, so why are you even charging for this? When you can give it away for free, or maybe you can, maybe you can't. This is my point, is to explain why you can't give certain things away for free. It's very compassionate, and I haven't yet done this on my website as of now, but I will, I'm still applying this stuff, as you can see. I'm going to let you go through, there's a lot of wonderful ideas in this mind map, which you'll look at. I even talk about the purpose of life. This is a really inspiring thread that's going on here, and how to meet one's basic needs. I'll tell you about my influences, what has influenced me to look at all, and not even that, I would add Mark Boyle recently. Thank you, Tomar, for sharing Mark Boyle with me. Spiritual traditions, I'll let you look through that. I'm just starting to work on this particular thread there. And anyway, I've only got a few minutes left, but for those of you who can stay, I would be happy to answer, and I know the video, the live video, is actually several minutes behind what I'm actually saying, so for those of you watching the live video, it's already beyond time, beyond the top of the hour. But for those who can stay, I actually have some time to spare, so I'd be happy to answer questions and kind of get your feedback on anything. Oh, and I just want to say some of the comments that are coming through, they're amazing and wonderful. There's so many of them. Let me actually bring back my self here. Okay, hello again. Hi. So let me see what some of the comments are saying, and then if you have any questions that you want to ask me quickly, I can probably go for about 15 minutes, so please do post your questions now, and I'll address them. Obviously, those who are live on the call, those who are posting questions after this live session, I'd be able to answer every now and then, but please don't expect me to answer it, because one of the things I'll tell you about, part of compassion, marketing, self-compassion, I have a work-life balance that I do my best to meet, and a work-life balance means not just answering unlimited questions for free. I hope you don't do the same either, but it's about, you know, hey, I need personal time for this. I need to do other things in my business, so I do live questions, and then I do my best occasionally for the posted questions. Okay, some comments I saw coming through. I really want to appreciate, again, Shreta and Tomar and Jen, Tim, thank you, and Denise, thank you all so much for enriching, Joanne, Julie, yeah, I think I've named everybody who has been commenting on this. Dee, thank you, there's probably others, I'm sorry if I'm not seeing everyone right now, but I want to get to read a few of these comments here. Okay, so Jen says, it really makes me feel sick inside when I've seen other businesses, coaches advise me to remind prospects of their pain. I want to heal their pain, not use it as a tool to upsell someone. Oh my God, Jen, thank you so much for that, because you are speaking from, I believe, a higher place, even though business coaches don't want to hear that, because guess what? It works gangbusters, you can make lots of money reminding people of their pain. Yeah, of course you can. One of my thoughts about making money is this, that really, I think it's really, really key. Whenever we find ourselves in a place of business where we're like, I got to build my business so that I can make money, what happens a lot is we very, very easily get influenced by manipulate marketing teachings and just kind of start doing that ourselves. So if you need money, this is a whole other blog post that I want to write at some point, review a video on this, I think that we should talk about how do we actually earn money in our life. And the other thing I want to say about this money thing is that, I think that the J.O.B. has been very demonized, especially in our sort of business coaching culture or abundance law of attraction called J.O.B., just overbroke, you got a job, people say you got a job, that's terrible, like you should get yourself out of a job, going back to corporate. Let's stop demonizing that. Plenty of people are happy in their jobs. Plenty of people in the world are grateful and happy that they get to express their strengths and have community in a corporate setting. So let's stop demonizing jobs. It's okay, once we stop demonizing jobs, we realize it's okay to go get a job. It's fine, if I need money, I do my best to go get a job. And even if it's waiting tables, it's, let me say this right clear, if you need to wait at the tables for a period of time in order to do your business evening and weekends, if you need to bag groceries for a period of time, do not let anybody say and look down on you for doing that.   It doesn't matter what you do. What you do, every day, say to yourself, I am way loved. Like I said, I touch these walls and go, this is made of love. This is made of love. This is how loving I have gotten incarnated into this universe. This is all made of love. If you need to bag groceries or wait tables or ask, plead for money from your family or friends, don't let anyone say that that's wrong or that that's low or whatever. Do it. Do what you need in the most compassionate and honest and human way possible to make money and then build your business. I'll tell you how businesses make money. Well then, how do you build your business and make money? You can do it two ways, basically. I mean, these are two extremes. Okay. I mean, to give you two extremes to how to make money with business. One extreme is using manipulative marketing. I've done that. I've made lots of money. Right now, I mean, lots of money, if that has either been used up or given away, but I don't have a lot of money now in my savings, but manipulative marketing works gangbusters for making money. So that's one way to make money. A lot. Do you want to make money that way? If you're fine with that, then please just Google Internet Marketing. And Google Direct Response Marketing and learn those techniques so that works like gangbusters to make money. The other extreme of how to make money is true service in business. If you are truly actually helping your audience, not just what you think, oh, this thing I think is so, my content is so great. My service is so great. How come people aren't wanting it? Let me talk you straight in the eye, and this is a really honest and perhaps jarring idea. People are lining up for your service or product because you haven't given enough proof that your product or service really works for someone like them. Well, there's a couple of reasons why it might be overpriced. That may be one reason. It might be overpriced. It might be that you haven't genuinely given enough proof that, hey, if you're like this, this is the kind of people I've already helped. I'm saying two extremes. I'm not saying you're right or wrong. I'm just saying these are two ways you can go. The service way is to really do something that makes people go, oh, my God, what you do is so amazing for me that it's so worth paying for it. How much are you charging? What a great deal. We've all experienced that in our life. We buy a product and say, oh, that was such a great deal. And this is so helpful for me. That is how I believe business should be done. And that's how you make money. If your business is not making money because of that, you have to do better. Honestly, you have to do better in your product or service. You have to serve them better so you have lots of proof to then share. By the way, that also tends to start generating natural word of mouth marketing, which is the ideal that we don't have to market ourselves anymore. People are talking to other people about our product service because it helps them so much. Of course, word of mouth marketing can be manipulated too. That's a whole other topic, but anyway. Okay, I'm not seeing, I'm just going to take a quick look. I'm not seeing the comments come through anymore for whatever reason. I'm going to just refresh my comments thread. And it's really weird. I'm not seeing comments. So I actually apologize. Oh, you actually know I am seeing comments. It's coming through. It's loading. Yeah, okay. So snap through with YouTube here. Well, I think I've probably taken enough of y'all's time here. So and since I'm not seeing any more comments, I can't answer any questions right now. Again, technology is not perfect. It's never been perfect. So I do these monthly Q&A calls. If you want to support me and allow me to support you better, I have paid programs that allow me to basically chunk up my time every week to a certain amount of time serving the paid program members. So if you want to buy my programs, you can do that. If you have the money, if you need to fundraise, I have those ideas on my website too, www.georgcal.com. And that's G-E-O-R-G-E-K-A-O, G-E-O-R-G-E-K-A-O.com. That's where you can go and look at my services or look how you can pay for them or just go use my free content. I hope you'll use, you'll truly use it. I hope, I'm not just saying, I hope you'll use my free content and then get, you know, get, and I'll buy my stuff in the future. No, I don't, again, I'm gonna come from a place, a higher place. I hope you'll use the content that I share with you, whether it's free or paid. Really, really use it. Make a difference in your life. Make a difference in other people's lives. And if you can tell me about it, that would gratify me so much. So I hope this has been a useful call for you today. There's many more to come. And if you want to be reminded of it, I know we're all busy. So if you want to get an email about upcoming calls, you can, I do actually recommend that you opt in to my mailing list. I don't send very many. I send at most, usually about one a week. So that's what you can expect. You can unsubscribe anytime, of course. So with that, I wish you well. Have an amazing day. Connect with others who are commenting on this thread. Connect with one another, because you can share ideas. You can keep using this forum, the comments underneath the video, as a forum to talk about these ideas. So connect with others. Comment more if you want. And I look forward to hopefully seeing you live on another call soon. Take care. Classics.


of it people are looking it again it depends on where you are I guarantee you that if you have a groundwater basin it's going to be cheaper to get water into that than to dredge and cart away all of the sediment because what do you do with it all the trucks so it may well be since we do need to restore wetlands in San Francisco Bay to create a buffer against they're going to have a problem finding enough material but that's still a lot of truck I mean someone who knows numbers needs to figure out the cost benefit the other challenge we have in a lot of places in California is legacy mercury contamination because all of those Foothill, Sierra Foothill once they're filled with mercury sediments and we're struggling with how do you deal with that mercury legacy I don't know if any of you know this but both in our stream beds and in these reservoirs is going to be with us for hundreds of years and some folks are trying to figure things out like the combi dam they have a that's you there you go a great pilot project that is an incredibly good tour guide for and to see can you recover enough of the mercury and legacy gold and stuff and people are watching that very expectantly but I think it's going to be very site specific just to go a little bit off of that we talk a lot about water balances and storage balances and things like that but one of the other things and salmon folks I think understand this is sediment balances we don't do nearly enough looking at sediment balances as a whole certainly down in the bay and the deltas area we've got problems with not enough turbidity we've got sea level rise that's going to need some of that sediment to sort of help that keep up with it so we've got another whole set of calculations once we start getting our water balances down which we're still a long ways from we've got to start working on sediment balances and don't even get me started on nutrients I just had a can you hear me right? I just had a graduate student complete a dissertation on that very topic okay thank you maybe it's just my ears I just had a graduate student complete five years of study on that topic and the answer is resounding possibly and you know there are general relationships between increasing water quality right increasing total dissolved solids with depth but there's so much other stuff that happens on the surface that is not natural that we can't account for so it was kind of a mess so I don't think the prospects for grace doing that that's pushing the envelope too far one really nice thing about having a drought followed by a really wet year and flood in some places is going to force us for the six months in this hydrologic cycle to think about them both together and we're in the waning days of the Brown administration when we're in the next year or so there's an opportunity to try to pull all this stuff together and I think this is a great opportunity I'm really pleased with the governor's water action plan I think it's marvelous in trying to look at both sides of the spectrum because in California we're always having to look at both sides of the spectrum that's just our climate that's what our ecosystems need to be managed for and what we have to manage for for floods and droughts as well just to give you a flavor of some of the conversations I mean the governor's already asked to accelerate a lot of dollars to deal with flood risk in general but there's interesting discussions going on for accelerating getting water into the ground for groundwater again those are our biggest reservoirs and there are experiments happening all over the place I mean really good collaborative efforts between the environmental farming communities sustainable conservation is doing a lot of that work but others are too where can you find the sandy you know who has the sandy soil where you can get that water in quickly we're going to be having you know farmer Joe or Jane are going to be farming water molecules for the community you're going to see a lot more of that we've been doing emergency water right permitting at very low cost to let people get it in and be able to keep it that's been a real priority over the course of the past year but there are also some different kinds of conversations about storage happening and you'll see you know there are different proponents of different kinds of program a lot of people focus on the 2.7 billion in the bond that the water commission will be giving out and and those rules there'll be a mix of groundwater and above ground but one of the interesting stories that has come through is that a lot of these largest facilities are built for both flood and flood control and storage and so for flood control because you're looking at what you have and you're looking at the snow up behind you that's going to melt out you know they're releasing a lot of water they are definitely in flood release phase all over the place because when that stuff melts if you end up with a hot spike or a warm rain they can come at you pretty quickly I mean Folsom you know is brought down by half because it covers it's not that big and it covers a giant watershed so there's more and more conversation about not just having multi-purpose storage but building off-stream storage that is not flood control storage so that you can move stuff from the flood control facilities and keep it for flood control with mayhem and destruction and get that water off there's always a conversation about how much you can pull off because generally we pull so much out that you know we actually do have species in pretty much perpetual drought from water diversions in a lot of places but in these really big gusher years you want to be able to squirrel it away everywhere you can and that is a very active discussion so the dynamic is actually changing in terms of figuring out how do we do dedicated water storage and not have this conundrum where as you may recall from the headlines many people were just bashing the Corps of Engineers let alone the state folks for having let a bunch of water go at the end of was it 2012 or 2013 because we had a really wet October, November, December and so they looked at the algorithms that I'll go and then the tap shut off and so that's where we started panicking in 2013 because then we got nothing through the rest of the rainy season and then I went to meeting after meeting were communities and we were pilloring the poor guy in the green suit you know for how could you be so stupid well they're not stupid there's a reason because floods caused death mayhem and destruction so huge amounts of conversation about how we find ways to let them shave the shoulders and they did that through the last year I kid you not one week after the Oroville stuff and all the rain some of those same people are pilloring them for not letting more out and it was like come on guys so we do have to figure out a better way to do it versus having those poor operations managers always being in a situation where they're going to make the wrong decision no matter what they do alright so here's your housekeeping announcements and then you can compare a 30 second minute party monitor to the crowd wash over them before they walk on lunch and it's the next year that we have a conference and thank you we do have to also bring this a little bit to the mundane because we want to make sure that all 500 of you get lunch and that's kind of a challenging task in an hour so people that are starving might want to file out soon if you had enrolled in the mentor mentee lunch that's happening in the game room and you had to pre-register for that so there will be a buffet line there will be a buffet line outside and somehow about 275 or 300 people are probably going to be eating in that multi-purpose room and then we have to flip that room for the concurrent sessions and we do try to operate like a Swiss train for the sessions because we want to make sure each presenter has the 25 minutes that they were promised but we're not synchronized swimming so you will have to do the math if you want to session hop but we're really hoping there will be good timekeeping going on so I want to ask that anyone who is eating in the multi-purpose room be mindful of you will have a lot of networking time while you're waiting in line for lunch and at the poster session but as soon as you're done eating please bring bus your plate I want to say that our poster session is this evening from 7 to 10 set up will start at about 5.30 and we also really rely on our conference evaluation forums we've started doing that sending out a survey monkey link because we've jumped from like a 20% return to a 70 or 80% return it's a pleasant survey to do I've done it 5 or 6 times while I've tested that it's working well it only takes about 10 minutes but we would appreciate your input and also SRF will be following up with some announcements about programs that are under fire with federal budget cuts and one of those programs is WSP and we value AmeriCorps so much so we will be following up so people can learn about some of the different programs that are at risk thank you so much this has been a fabulous session thank you everyone for coming my closing statement is just this we need your help to raise awareness of critical water issues to the level of everyday understanding you folks get it and we need your help in educating and reaching out to your family and friends and people in general I think I agree with Felicia that really the sociology of most of our problems is the most important hardest thing to crack in the history of water problems California water problems as well it's only after we got ourselves organized figured out we have effective organizations or networks of organizations with effective ways of funding them that we were able to bring the science to bear keep sustaining the science and improve it to solve some of these problems and I think the environment and the ecosystems in that area where we haven't gotten ourselves well organized or well funded enough to really bring the science to bear to do the right things thanks I just want to encourage you to show up with your whole selves and engage in all of these processes some of the best advocates that I've seen in front of us are in this room John, Jacob, Patrick, others because you can come in and talk about and doing with people with passion as opposed to just and real examples as opposed to just the brain and the words and I just want to thank them and others in the room for doing that it really it helps those of us who are trying to make these tough decisions find that balance spot in a way that brings our hearts along with everything else other than that I just say keep the faith you know and keep doing what you're doing it's incredibly important these are trying times and I know a lot of you know I talked to a lot of my former colleagues at EPA and I am hurting for them and worried about them and have a lot of alcohol and coffee in my future with them I don't work two blocks from them anymore so it's a little bit harder than it was when I was just down the street doing my job but I just suggest you keep doing what you're doing there are a lot of folks who can spend a lot of their precious life force worrying and they can mistake Twitter, Facebook and other social media and listening to their circles mistake that for actually doing something and it can deaden your soul as well so figure out what you need to do to protect that part of you that helps you do things what can do that for you so thanks and keep inviting a lot of us along on field trips that restore our souls as well so that we can go back into the arena of words and not feel quite so cold


On this birthday of the Corps, therefore, in recognition of the will of the Third, Israel published his follow-up. The timeless and inspiring message of our 13th commandant has led its mark in the hearts and minds of all Marines past and present. By thee did act, from Bella Wood to the Argonne, from Guadalcanal to Iwo Jima, from Incheon to the Korean Armistice, from the hardfights of Vietnam to Desert Shield, Desert Storm, to this century's longest wars in Iraq and Afghanistan, and in hundreds of other places where Marines have distinguished themselves. Marines have continued to epitomize those qualities which serve as our legacy. The success which the men of Guadalcanal who have earned the title of Marine have achieved the combat and the faith they have borne in peace will endure forever. The commandant and our many friends have added their hearty praise and congratulations on this, our 247th birthday. The birthday of Cape Canning ceremony is important to all Marines as it is an annual renewal of each Marines committed to the Corps and the Corps commitment to our nation's quest for peace and freedom worldwide. The birthday cake is traditionally cut with a mebbling sword as a reminder that we are a band of warriors committed to carrying the sword so that our nation may live in peace. As a service, he saw action on Guadalcanal, to help those who were convinced our spirit and spirit have nurtured and led young Marines to fill our ranks and renew our corps. The only spirit passes the piece of cake to the young spirit symbolizing the passing of wisdom.


I didn't mention I dropped those irons. That can bother a racehorse, a trackhorse. I had one nice. I had one recently that I finished with another refined head, lively racehorse. And those stirrups coming down, that bugged them a little bit, because maybe in jockey land, maybe the stirrups aren't down there. I don't know. Who knows? I don't know much about racing. I just know about thrill reds.


Buenas tardes. Thanks so much to Chiz and to all of you for this amazing event and the stories that need to be told and the words that need to be heard. This is a short excerpt from my essay called Dia de los Muertos. Every late October I set up my altar, pulling out the pictures of my dearly departed and adding new ones from each year. I lay out the cross stitched mantel with years of stains. I tape papel picado above the altar remembering this ritual is not a dirge. It is an opening of the veil to celebrate the lives that have touched my familia, my comunidades, and me. I think about why I miss each person and how to keep them alive in the present moment. I imagine my dad's disappointed spirit hovering over the dojeras who he grew up cheering for as they lost in the World Series. I invoke my mom's stovetop magic as I figure out what to do with the bag of zucchini that my neighbor gave me. I think of the mothers who grieve their sons' vibrant spirits every day and feel grateful for my own two children. In years past I hosted gatherings to decorate sugar skulls. This tradition of blending death with creativity gave my beloved guates and our friends the chance to be playful and imaginative with what so many people fear. As a writer, I live in that crevice of light and shadow writing drafts only to end their existence for another version and then another and then about 20 more. I love the transparency of life and death, the calaveras that dance and meditate and watch TV on my altar. Each skeleton could be any one of us and one day we will know what our antepasados experienced after their last outbreath. One day we will see there is no separation between any of us alive or dead. As I set up my altar year after year, I breathe in the musty smell of the newspapers I have carried from home to home. Some secrets still remain unspoken, wisps of energy that over the years strangled our voices or encircled us with cariño or tripped us as we ran towards our dreams. These crinkled papelitos unwrap memories and give space for those I love and lost in this world to whisper consejos to me from the next realm. I unbind my heart wounds and apply the sov they offer, that bit of perspective and wisdom then nestles in my corazón, ropting around me like a soft, colorful, rebel soul. Thank you.


I've been here at the COP representing the project ecosystem-based approach to adaptation, strengthening the evidence, and informing policy. And this is in collaboration with IUCN and UNEPWCMC. So I've been going to different site events, speaking to students, policymakers, practitioners who are very interested in ecosystem-based adaptation. And our research has been well-received in a way that really helps all of us here to understand how we can translate the NDCs into practices and how we can harmonize our ambition to sustain our global caring capacity and also help the community on the ground to adapt to climate change. So the practices and the research framework that's under this project we developed to understand the effectiveness of the EBA in 12 countries, 13 different projects, has been really useful for a lot of the practitioners as well as policymakers to understand how they can translate some of their policy ambitions into implementation and then how to monitor and collect the evidence of that effectiveness and scale up the ecosystem-based adaptation. And I think this has been a real need in here, especially in the bound zone, which I have the batch to, to reflect that collectively we have been doing so much, but then how do we scale up? How do we then use that information to influence what is happening in the BULA zone? And a lot need to be done beyond COP. We see the project and with our partners to ensure that we can keep communicating those evidence and help the communities on the ground to adapt. What has been especially interesting is the discussion of how to finance some of the implementations on the ground. And there's been talking to different donors but also private sectors that are interested in thinking about how collectively we can finance some of the great solutions already appearing on the ground. I think there's still a great gap in mobilizing some of the finances where money actually matters. But we've seen some of the innovation that is happening here at COP and it would be great to keep exploring in the climate and development day where one of the key things is thinking about the finances and how we can mobilize funding for those activities.


Today, we start a new topic, G Coverings. As we have told earlier, the Covering Space Theory has three main points of view. Among them, the viewpoint of group action is the most ancient. Due to people like Gretchen Daig, this ancient point of view has become in the forefront now. In this last chapter, for this course, we should exploit this viewpoint and reap some wonderful harvest. Among these, proof of various forms of Seifert-1-Kampan theorem is the foremost. Let us introduce some convenient terminology this time bringing out the group action before. By a G covering, we mean at the total space in the projection map P, the bottom space D, wherein P is a covering projection. And this map is the quotient map of an even action of the group G on E. We have already seen that whenever a group G acts evenly on a topological space through defiant morphisms, the quotient map is a covering projection. So far, we have been studying covering projections without much regard to group action. Now, we want to bring the group action in the forefront. Though in principle, all the examples that we have discussed are G coverings. They come out of group action of a group. So, let us make a few definitions here. Suppose you have two G coverings. One is E, B, E, P, B, another one E prime, P prime, B prime. So, I am denoting them. A map between them earlier was just a map from E to E prime, which commuted with the projection maps. So, what we are taking here is the base space is the same. The map should be such that it is respect in the G action on both sides. It is G equivalent map, alpha of G z equal to G of alpha z. This should happen for every G in G z in A. Such a thing will be called a G map. Once it is a G map, automatically it happens that P prime composite alpha could be equal to P. Why? Because both P and P prime are quotients. They are taking the equivalence classes by the G action to the same element. So, they are quotients given by the G action. So, automatically if alpha is respect in G, so it will have P prime. Once we have this, you can talk about another map, say beta from E prime to another G covering, say E develop prime, then the composite will be also G map. The composite of G maps is G maps makes it into a category, whatever it is. So, this you have to just remember that you can take composites and identity map is there and composition is associative. These are the basic things that we have to bother about. Now, two G coverings will be called G equivalent. If there is a G map between them, which is a homeomorphism. If it were not a G map, just a homeomorphism, then remember that was the meaning of covering equivalence. Equivalence classes of coverings have been studied thoroughly and we have even classified them earlier. Classification of covering projections was that topic. Now, we are putting extra condition, namely the covering transformation that we are taking must be respect in the action of G. So, it must be G map, then we call it a G equivalent. Clearly, G equivalence is also an equivalence relation. It is a stronger equivalence relation. If two things are G equivalent, then they are covering trust, they are as covering projections, they are equivalent. But here is somewhat unexpected gift, you can say unexpected and very important one. Namely, every G map of G coverings, the base space is the same, remember all the time, over a single base space is automatically a G isomorphism. You do not have to assume that in the definition where is a homeomorphism, this is not necessary at all, automatically this homeomorphism will come. That is the meaning of this one. Not only that, once it is homeomorphism, inverse is there. Inverse is also G map, that is very easy because that is algebra. Say, if a group homomorphism is invertible, automatically the inverse is a group homomorphism, it is just like that. But why it is a homeomorphism? That is the beauty here. It is not very surprising, but it is a mild surprise, but present one. So let us go through this proof.  As we have seen it, once you have G map, it goes from fibers to fibers, right? Because P, P prime composite alpha will be P. The same thing as alpha of P inverse of B is same to P prime inverse of, contained in P prime. So every fiber is an orbit. For both E and S E prime, we have alpha coming from G E. G E is an orbit to G of alpha E. But now alpha of G E is G of alpha E, it follows that alpha is surjective. Every point here is G of alpha something. So if that is a case, you take G E, G E would go to that element under alpha. So alpha is surjective by this definition. But now the action is E 1, that will tell you alpha is injective also, right? Because if alpha G 1 E equal to alpha G 2 E, then what happens? G 1 now alpha E will be equal to G 2 of alpha E. So G 1 and G 2 are given the same element because of fixed point freeness. G 1 must be equal to G 2. So this means that what we have got here is a bijection, okay? Finally, the even of action, it also tells you that it is an open mapping. If you choose an open subset which is evenly covered in the sense which translates or disjoint, okay? Alpha of that will also have the same property and so that will give you an open subset which is disjoint. All of them must be, you know, disjoint open sets should have been mapped to disjoint open sets, okay? So this shows that it is a homeomorphism. Clearly G covering is a special type of covering projection. What I mean should say it is a covering projection but with extra structure. Right? That is all. So also a G equivalence of even 2 E 2 of 2 covering obviously defines usual equivalence relation. Two things are equivalent. If they are G equivalent, but other way round may not be true. The question is now how far the converse is true? To understand this properly, let us do some artificially looking construction here, but that seems to be the final answer. So let us see. Start with an action of G on a spacey, associate quotient map P from E to B. Now you take an automorphism of G, self-automorphism. Define a new action of G on the same E by this formula, namely G of Cirque E. I am writing it as different notation here, G of Cirque E equal to phi G of E. This action on the right, it is the given action, but after taking phi, so it is twisted reaction, phi G of A. And that is the action on the left side here. Now the quotient map is the same quotient map P because whether they are related by phi G, phi is an automorphism, it is a bijection. Whether they are related by G1, G2 or phi G1, G2 or something, they will be related. So the same relation will hold for the same set of things. Therefore, the orbits are the same. Therefore the quotients are the same. The topological space E was the same, quotient is the same, orbit is the same. So B is the same, the map is the same. But I am thinking of G acting on once this way and once this way. So they are different. Are they really different? To see that, I should see that there is a map from this G covering to that G covering which is a G map. If I find that one, then they are well, they are the same in the sense of they are equivalent. The strange thing is there may not be any such equivalence. For example, you think everything is same. So maybe identity map itself will do. Check identity map from E to E. Is it a G map? On this side, the action is alpha of G, whatever it is, by doing phi G of alpha. On the other side, it is just G of alpha it should be. G of E it should be. So that will happen only if phi G equal to G for every G. That means your phi which is an automorphism must be identity. So identity map is not a G map whenever phi is different from identity. But there may be some other. So answer is not clear. There may be some other map. So finally what I want to say is there is this very simple example wherein no covering transformation will be there which is a G so let us see that example. So let us see that example. Take the three-fold covering S1 to S1 given by phi Z equal to Z cube. What is the action here? Action is by the cube roots of unity 1 omega omega square which forms a group of order 3. The action you go by a modular action which is an even action what you get is this map P Z equal to Z cube. You get a quotient view against S1. What if the Galois group of this, what are all the coverings? Obviously let us say omega is the cube root of unity. Z going to Z, Z going to omega Z, Z going to omega square Z. So there are three different maps. They are covering transformations. Right? There cannot be anything more because the order of the covering itself is 3. The fiber has only three elements. We have proved once that the group of covering transformations injects into the fiber. Therefore what we have is there can be at most three such covering transformations and we have already produced three. So it must be the full group. The Galois group is exactly equal to the group of what? Two groups of unity. Right? So we know all the covering transformations. Now you just check that none of them is a G map under what I am going to produce that namely I have to take an automorphism of the few groups of unity, group of three elements. Well that is very easy. Namely omega going to omega square is an automorphism. There is only one other identity automorphism. This is a bad enough already omega going to omega square is an automorphism. Under that none of this Z going to Z, Z going to Z square, Z going to sorry Z going to omega square, Z going to omega Z none of this is a G map. Okay? Check that. Therefore the same covering transformation can be thought of as a G covering in more than one way. Okay? This was totally ignored in the usual class, usual study of covering transformations that we have done so far. All right? So why this is so important is precisely the question here that we are going to study namely homomorphisms of one group to another group will be taken care here. This is an automorphism is taken care so from same group to same group. So first simple example, counter example we have given. This is the key namely the next theorem says so that is what I have completely given here. This theorem says that nothing else will be wrong. This is all that is going to happen. In the case of same covering transformation, same covering transformation here, same covering projection you have taken and only action could be different. How they are related in what way they are related is precisely this namely start with a connected space B and connected coverings E1 and E2 which are G coverings. They are equivalent as G coverings as covering transformations. Okay? So they are equivalent as covering transformations. Since only if you have an automorphism of G and a covering transformation F from E1 to E2 such that this F becomes a G map after you twist it by F EG. On the left side E2 you have to treat, you have to take a different action. What is that action? It corresponds to an automorphism. Both E1 and E2 are given an action. Okay? So if we take F of GZ here equal to G of FZ that would have been a G map of that. But what we get is FG of FZ and this FG is an automorphism. So this is the theorem. Okay? This is the, this is the difference between covering transformations which are both G coverings over a connected space and that is all. E1 E2 connected, B is connected. Okay? Let us prove this one and that is some kind of satisfaction we have about introducing G coverings. Obviously we have to prove only the if part here. Okay? Sorry, only if part we have to prove. Once it is, if this is satisfied automatically, all day it is a covering transformation. Okay? So just start with a covering transformation. You should produce F that is the part which you have to prove. Okay? The only if part. Given a homeomorphism F from E1 to E2 such that P2 composite F equal to P1, we must produce an automorphism P from G to G with the property that F of GZ equal to FG of FZ. Okay? So fix a base point B E1 and E1 and E2 in E2 but E2 I will take it as P1 of E1. Okay? Sorry. P1 of E1 is B I will take that. Then E2 I have taken F of, there is already a F which is a covering transformation. E2 I am taking it as F of E1. Obviously P2 of E2 will be again B. Okay? This much is fine. Right? Now it follows that for each G in G there is a unique FG. I am going to define it such that F of GE1. Look at GE1. GE1 is the same fiber as E1. So F of that will be the same fiber as FE1. Therefore FE1 times whatever reason element must be differing by some element of G. I call that element as FG. So this FG is defined by this and it has to be unique because of the even action. So F of GE1 equal to FG of FE1. This is happening at one single point namely the point that we have chosen as base point. Okay? Just like in all other covering space theory this will tell you the whole function is very defined. Okay? Now for a fixed G, if fixed G consider the two maps even to E2 given by one thing is E equal to F of GE. Another one is going to equal to PG of FE. What I am doing here? First I fixed E1 and got a G. Now I keep this G fixed but vary the point E. Point E is varied on the entire of E1. Okay? Then I get two maps. One is E equal to F of GE. G is fixed here. E is varying. Here again G is fixed. So FEG is fixed F of E. E is varying. So I have two maps. At E1 these two entries are the same. So there are two functions that causes some alpha and beta. Beta at E1 is equal to beta at E2. Right? But what are these, sorry, what are these alpha, alpha and beta? Alpha of E1 equal to beta of E1. That is what, that is what we have. So not E2. Sorry. Alpha of E1 is equal to beta of E1. That is the meaning of this one. Okay? But both are the lifts of P1. Okay? And agreeing at a point, even to E2 there is a P1 here. There is a P2 here to B. Right? You take this, these are two maps of even to E2. You apply P2, what is it? It is P1. Apply P2 here. P2 composite F is what? P1. P1 of GE is PE. G, oh, sorry, it is PE. P1 of E. Here look at it. P2 of Fiji of whatever is, whatever P2 goes, Fiji goes away. So it is P2 of F. But P2 of F is again P1. So these are the P1, these are the P1. So they are lifts of the same map P1. Okay? They agree at one point. Therefore they must agree everywhere. Why? Because we have assumed that even is connected. So they agree everywhere means just look at this one. F of GE equal to Fiji of FE. Okay? So F becomes a G map, Fiji map. But now we have got a Fiji. We have got a function. We have to verify that it is homomorphism. We have to verify that it is isomorphism. Right? This part always says that F of GE, GZ equal to P of GFZ for every Z inside. All right? So we have to verify that this G is, Fiji is, G going to Fiji is an isomorphism, an automorphism of group G. Let us prove that FE is a homomorphism first. So given G1 and G2, we have to show that FE of G1, G2 equal to FE G1 into FE G2. So start with FE G1, G2 operating upon FZ. This is equal to F of G1, G2 operating upon Z. But G1, G2, Z can be written as G1 into G2Z by associativity. By the property of F again, it is equal to F of FE of G1 into F of G2Z. Okay? Now again apply the property of F. G2 will also come out now. So that will be equal to FE G1, FE G2 into FZ. Now use the evenness of the action. In particular, switcher point to be, therefore, what we get FE of G1, G2 must be equal to FE G1 into FE G2. So that proves that FE is a homomorphism. It remains to prove that it is injective and surjective. So let us now prove that FE is injective. If FE G1, FE of G is equal to 1 for some G, then we get F of GZ equal to FE G into FZ by definition. But now we have taken that FE G is 1. So it is equal to FZ, which implies by the injectivity of F, F is a homomorphism. Therefore, GZ must be equal to FZ. But then the evenness of action which is particular point free, G must be identical. That proves that FE is injective. Now finally, to show that FE is surjective, given any H in G, look at the element H times H operative upon E prime, where E prime is any element. So what you want to do is the following. Given any H in G by surjectivity of, there is an E prime in E, such that F of E prime is H of E2, where E2 was the base point. But then E prime will be also in P1 inverse of B, because all of them are going into E2, going into B. Therefore, E prime itself will be equal to G E1. Okay. I started with some E prime which goes to H of E2 under F. But this E prime must be the same fiber with E2. Therefore, E prime could be G E1 for some G inside G. Therefore, H of E2, which was F of E prime, but E prime is G E1. So it is F of G E1, which is FG of F of E1. Now, FG of, F of E1 is just E2. Okay. Therefore, this is equal to H of E2 is equal to FG of E2, which means by evenness of the action, H is equal to FG. So we have produced a G such that FG is H. So this proves a surjectivity and therefore, P is an isomorphism. So this completes the proof of that P is a isomorphism. He is a racomorphism of P and hence completes the proof of the theorem. Thank you.