Life of this stud muffin. This is true. I'm Cody Askins. And we are bringing the power of the brain to you every Monday at 2 o'clock central standard time for that negativity. So if you know someone who needs to listen to this message, make sure if you're on Facebook you tag them. I don't know how to tag people on YouTube. I don't know about a lot of the YouTube world. So do what you need to do so they make sure they see it too. What do you think, Mr. Cody? I think you're doing good. Jumping in, jumping in, taking over the intro, hosting the show today. How's she doing? She's doing good. Keep it up. So today's about all about negativity. Right? Who's Chubby Donut? We've got Chubby Donut on YouTube saying hi. Hi, Chubby Donut.  Oh cool. Your name is super unique. Facebook is popping in so thank you very much. Alright, so here we go. What would you say about this glass? How would you describe it? Since this is the topic of the show, it's only half full today. So do you look at the glass as half full or half empty? My challenge to you is to make sure you start looking at it as half full. That's good. But you could also argue with that. You could say, you know what? I'm an aggressive individual. It's already half empty. We need to fill that sucker back up, you know? Touché. But in reality, a positive look at it is half full. So that's... What's up, James? Hi, James. That is a very good way of turning a negative situation into a positive, which brings me to the next topic. Okay. What are we doing now? Alright, so I have five little bad situations that I created right here in these little... Why would you purposely create bad situations? Because we're going to figure out how to turn them into a positive. So, here we go. Are they real situations? I don't know. Maybe you have no clue. Could they be real? Of course. I'm not going to make up the aliens came or something like that. Okay. I mean, that might be real, but not today. Okay, so take a little draw. Okay. Take the one closest to me. Which is, your alarm went off too early. No. It says your alarm didn't go off. So, we've all had that situation.  Is that a good excuse? Even people on the team use this excuse sometimes, but that's a horrible excuse, right? I mean, it might have really happened, but... I've never set a cell phone alarm to a specific time, and it did not go off. I may have overslept through it. I may have set it for PM instead of AM, but it goes off when it's supposed to. It's technology. It's an iPhone. Steve Jobs would not let you down. This is true. Sorry, so your alarm didn't go off?  How would you... Most people, if we get in a frantic, we're like, oh crap, we woke up late. Our alarm didn't go off. We're running late, blotty, blotty, blotty. Greg's shaking his head live on video as we show the north end of the studio. How are you going to handle your alarm didn't go off? How can you spend that negative thing? You can't go back. You can't go back. And in that case, I'm going to wake up, write my goals down as fast as I can, get dressed as fast as I can, and get to where I'm supposed to be as fast as I can, and not make an excuse that my alarm didn't go off, because it wasn't that the alarm didn't go off. It was that Cody made a mistake. True. Right? I guess owning up to the mistake, saying, oops, I'm next time, I'm going to double check it. That's the biggest thing, naturally. Learn not to double check your alarm if you've got somewhere super important to be, a.k.a. work, or a meeting, or blotty, blotty, blot. Yeah, when something's not going well, look within rather than without. Blaming others. Yeah. Okay, so I'm going to give you five things today while we draw two of how you can turn negatives into positive, or training your mind, the power of the brain, to think positively instead of negatively, because unfortunately in this world we're in today, there's a lot of opportunities to be negative. Opportunity. That's a good way to put it. Yeah. So, point number one would be set reasonable goals. Now, we think dream big, make it unrealistic, yes. But under those big goals, like we talked about. Never be reasonable. Right? Never be reasonable. You've got to have some stepping stones that you can achieve to help you gain that positive feeling. There's nothing like. This is where we differ. Yes, because you are out of this world crazy, but if I don't set myself smaller goals to get to the big goal, then it tears me down to not reach those goals and then I just shut down and forget about it all together. So, say it's, you know, think of all, prime example, New Year's resolutions. Yeah. People say I'm going to lose 50 pounds, you know. They have this huge goal, but they forget to set those smaller goals to help them get to the big ones. That's true. Tag someone, share it. We love that you joined. Glad to see you. We just share those and really make those massive goals, but make the baby goals to help you get to the massive goals, kind of like what we talked about last week. So, you have those positive moments throughout the journey. When you're reasonable, do you think that you end up doing less than if you had set it a larger goal and a less attainable, more unreasonable goal? Yeah. I mean, I think we're, I mean, we're different there. Everybody's different in that respect. Some people. Right. Some people are, maybe they wouldn't, maybe they would shut down or quit along the way if the goal was too unreasonable, or maybe some people are just going to be more naturally driven if the goal, even if it's crazy, you know, maybe more, some people believe that it's a goal. I don't know. That's a tough one, right? I mean, that's, that's tough. Yeah. That's good though. So, okay, draw another little. All right. Your car windshield, windshield got busted, AKA Matt. So one of our, did you steal that one from Matt? I did. Team members. So one of our team members had his windshield busted out. I don't know. No, no. He didn't have it. He shoved a piece of wood for it. Oh, that's right. I forgot the story. No big deal. No big deal. He's at Lowes thinking he's really good early in the morning, 7 o'clock right when it opens up. He's got this like lumber and he's making it fit into his SUV. Well, the next thing he knows, he pushes and it shatters his windshield. So that is a massive negative situation. He thinks he's up doing great.  Yeah, but he got here and got positive. Yes, he did. And that was awesome. He, hi George. He turned a really bad situation and it's something positive and what was really cool about that is he was, he started out his day like really negative, but as soon as he got to work, I was impressed that he was able to put that behind him. Like he was able to get here and grind it out. So just being able to tell yourself it could have been worse. His car could have been totaled, you know, whatever. Your situation can always be worse. So take that step back and realize, yes, this is a negative situation, but how can I make it positive? You could have put it through the back. He could have called in sick that day and said, hey man, I just ruined my windshield and not showed up to work. Would we have been disappointed? Absolutely. Do you think he would have said I messed up my car or that I'm sick? He would have said he messed up his car. He either way he was here. Right. So that's why we love Matt.  He did. Okay. So that's just like my point number, my point number two. Turn problems into challenges. You know, how can you grow from this negative situation? You know, Matt held us cool. He might have said a couple of cuss words, no big deal, but he really... I don't think so. Matt's not that kind of guy. Come on. Well, I'm not saying he makes him a better guy. He, you know, has a moment of frustration, but he turned a negative situation into a challenge. Oh, yeah. How can I learn from this situation? What can I challenge myself to do better? Right. DJ was just showing him a little side view of my strawberry acai lemonade refresher. That can make your day. That's a negative day into a real positive day. I'm up at 545. We worked out at 545 this morning. I could be negative today because I am exhausted, but I can't come on here and let anybody, I can't show up and let anybody think I'm tired. I can't go through the day as if I'm tired. I can't jump on a live stream as if I'm tired. And I sure did. I don't, I don't even make excuses because honestly, I needed it. I need to be doing it more. It takes a few days to get back in a swing of things. Hey, James on YouTube. I am. I see that you say newer agents should start smaller. Maybe that's a very valid point because the insurance agency can insurance industry, excuse me, can be super overwhelming. So figuring out what your niche is and where you should go is a lot. So taking that small step back and realizing this is what I want to focus on this week, you know, I need to see 10 people and I need to, you know, whatever, you have to set those small goals to help you figure out your big ones. We were just seeing the top of Rance's head. Just barely a sliver of the top of his head over there in the back camera. Good looking dome, bro. Good looking dome. You're wild today. I gotta be positive. I gotta have fun. I can't have fun on brain power. When can I? Oh, I love it. Okay, draw another one. All right. Since you know what all these are. I actually forgot. They're real life scenarios. That's what's hilarious. I haven't heard anybody say, hey, Milo, I'm going to go off though. Because they would be lying. All right. You have friends over and catch the meat on fire.  You don't try to pick it up.  There ain't no trying. All right. Tell them about the situation. No trying in my vocab. So we have one of my best friends over and her husband over on Friday night. I'm cooking tri-tip. He's cooking tri-tip. If you haven't had tri-tip, Google it. I'm taking it off the grill. I'm taking it off the grill. Yes. I drop it. It's in flames. Keep in mind it is flames because you're supposed to sear the fat or something like that. I drop it. It hits the ground. Rather than using the tongs or my left hand. I'm right handed. I reach down and grab the tri-tip at 450 degrees off the ground. Throw it on the plate.  There's no trying to that though. I didn't try nothing. I did. I freaking did it. I know. I know you did it. I've watched you.  Seriously. He was a little worried about the burns on his thumb. I had a golf tournament the next morning. Yes. It was a Friday night. I had a success Saturday golf tournament. The reason for this little one was we had friends over. We're not the greatest of cooks. I'll be the first one to admit it. Especially me. I'm not a great cook. He's a really good griller. So we had friends over. We're trying to grill some tri-tip. It was so good. Bless their hearts. They believe in the three second rule. So we turned into a really good situation. But our dinner might have been on the floor for a quick minute. So it was embarrassing for a quick minute. But we took it with some great love. This is true. Or I took it. You did. And we handled it well. It was good. And it was actually his best yet. So that was good. Okay. Draw another one. It was worth it. It was worth the loss of limbs. It was worth. The loss of limbs. That's a little dramatic. It was worth risking becoming Jason Pierre-Paul over. Oh, the fireworks. For the meat, baby. All right. Lost your keys and are running late to your work meeting. Or appointment for you insurance agents. This is one that does not happen to me. No. I'm not even going to knock on wood. I don't lose keys or wallets or phones. No. Am I right? I would say never. But he does a really good job of keeping track of his items. But there are those out there who are not the greatest at remembering where they set their stuff down. I think DJ's used that one before. DJ, have you lost your keys before work before? I don't know. It's very plausible. You've been here long enough. Just, you know. That's an easy one, though. It is so easy. You're running home. You're excited to be home from work or whatever. Normally if they're lost, it means you had them last. Right? Always. My fault. Always. You can't find your golf hat. I don't know where my golf hat is at. Where did you put it? Or Sunday when I said I couldn't find my shorts. Yes, your golf shorts. And they were right where you left them. Yeah, this is true. On your side of the bed. When they're inside out, they look like swimming shorts. Or golf shorts. So, you know, that's not my fault. That they didn't look like the right shorts. Right, Bailey? Did you leave them inside out when you took them off? Oh, I'm sure I did. So, how is that my fault? Is it my fault? Okay. Anyway. This is a good one, though. Turning like those little things, those little random things that you have throughout the day. People can let such small stuff affect their entire day. Yeah. Just, you know, laugh about it. Like we are right now. We had to drive all the way home from church to find the right shorts because he couldn't find them on Sunday. But, you know, you just laugh about it. I knew he's not the greatest at looking for stuff when it's misplaced. But, I should have taken the bed on it. One misplaced they were coming inside out. Learn to really take a step back and find them good. My next point would be surround yourself with people who are reminders for, you know, leave little reminders about yourself. Like we have these cool canvases throughout our office. The mission, the one above my desk is the mission to help every insurance agent in the world. And that one is so important because that is our mission. It's up to you. And that's why we do what we do. So, give yourself reminders that when last week was, you know, a tough week. It was draining. We had some curveballs thrown at us. But, you know, you make the best of them. It's all because DJ was on his honeymoon. You got to remember the mission. Welcome back, DJ. You got to remember the mission. Yeah. Remind yourself of what you really want. So, whether that be your dream board, whether that be pieces of paper around, if I want abs.  I'm going to write that on a sticky note for you and put it on every piece of food and drink item in the house that probably isn't going to help with abs. Okay, fair enough. Dylan, it's funny how DJ's back and all the equipment's working perfectly. Right? It was working all the time. Hey, you know what? It wasn't his fault though. We did our best. I was here with the IT guy here Saturday making this stuff work like a well-oiled machine again. What's up, Derek? What's up, Travis? What's up, Kim? What's up, Josh? I think also with that, we also have friends or co-workers who instantly are negative. No matter what you say, you could have like the coolest idea in the entire world and they are just constantly negative about it. It's not the best idea because of this. Or family, yeah. Family, friends. Family, co-workers, friends, anything. Like, if you haven't... Should you disown them? Yes, immediately. Immediately. Especially in the family. We've got to mic some of you guys up if I can't hear you all. Just, if you have the choice to surround yourself with people who are positive and believe in you, really do it. Yes, those decisions might be hard, but it's going to be better for you and them in the long run. Okay. True. So... We've been going almost 20 minutes. Yeah, we've been going already. Crazy. Crazy. What kind of video do you want to show them in the mid-part of the show today?  Uh-huh. You ready? I mean, I'm ready. You ready for it? I'm ready for the conference. I do want to meet you. If you haven't gotten your ticket yet or anything like that for the 8% nation conference, we have decided a host hotel. It's the Fairlane Hotel in downtown Nashville. It's absolutely amazing. It's only been open since March. I am beyond excited to announce that as our host hotel. Wow. Did that just happen? It's not even on the website yet. It's just happened.  I do, Lauren. I do, I do me. I do me. Anyway, DJ, take us to the 8% nation commercial. 92% of agents fail. We want you in the 8%. Join us in Nashville on October 26th and 27th for the 8% Nation Insurance Conference. Learn from world-renowned speakers such as Grant Cardone, who will teach you how to dominate your industry. Polyfame NFL linebacker, Ray Lewis, who will motivate you in ways you've never experienced before. for. Self-help author, motivational speaker and life coach Tim Story who will inspire you to overcome obstacles and create success. Coach Michael Burke, a super coach and entrepreneur who has helped millions of people achieve their goals. Cody Askins, CEO of SecureAgentMentor, an insurance sales expert who will show you how to think bigger and grow your business and many more of the top minds from the insurance industry. Join us in Nashville, Tennessee at Nissan Stadium. Get your tickets now at 8%nation.com. Welcome back! If you haven't checked out 8%nation.com, please do. It's on the screen below. 8% spelled out nation.com. That's a long URL. 8% spelled out nation.com. Bloody, bloody, bloody. You see it on the screen right? And welcome back. You, you are too much for me. Did you wake up on the right side of the bed because that's my next point? I don't know, I've been pretty fun on this show. Because you've been a little feisty today. We probably want to keep that up, right? I don't know, but you've been a little feisty and wild today. I don't know. Did I wake up on the right side of the bed? I think that, I think I did. Yeah. All right, let's check. Okay, wake up on the right side of the bed. That means getting your mind right to- Oh, really? That was like a, I didn't realize that was a point. I just- Of course it's a point. Look at that, look at that segment. Bam! Oh, dropped the bomb. I just did that. Like what did you do over there? It's, it's, it's right into point four. I think it is. Okay, so point four. Wake up on the right side of the bed rather than thinking about- And you don't mean the actual physical side of the bed. Would you stop interrupting me? Yes, I mean, it's just whatever it's called, the figure of speech. That's what I'm looking for. Okay, rather than instantly being overwhelmed by all the things you have to do today, I've got to, I've got to see 10 people. I've got to do this. I've got to do this. I've got to do this. I've got to drive 200 miles. Think about what you're excited about. Rather than making those appointments overwhelming, make them excitement. You have the opportunity to send, to see 10 people today, which means money. Helping someone else means money for you, which is the goal and insurance. Buttering someone else's situation, whether that be helping their monthly cost or increasing their premium for just a little bit more a month, whatever that might be, you have an opportunity to help someone and reap the benefits of it. So that's excitement. It's not an overwhelming. Also, step number two, think about what you're grateful for. Oh, my hair looks a little wild. Think about what you're grateful for. There's- Other than me. Oh, you were the first one I was going to say. My papa, I'm grateful for my papa, Teddy. He's, we don't have any children. He is my dog. He is my child. This is true. I'm grateful for him because he's always, there's something about animals. I don't know if any of you are animal lovers, if you are, let me know. But they just love you so much. No matter, you could be gone five minutes out of the house and my dog is doing his little portrait because he's so excited to see me.  Anyway, the third thing I'm grateful for is the opportunity to- Be my husband. Oh, I'm not your husband. I'm your wife. Be wife. Whatever. Take that out. Scratch that part. Anyway, I am grateful for the opportunity to have this platform with you to help people. I am passionate about helping people.  Anyway, enough about me. Back to you. All right. Think about what you're grateful for. Leave it in the comments. It's good. Seriously. Being able to list three things every morning, different things that you're grateful for says a lot. So before we get to our fifth point, open that one up. All right. See, what else? What other tricks you got up your sleeve today? Who knows? All right.  This one. Oh, yes, I did. Okay. So how would you handle that? I know how you would handle that. I mean, some won't, so what? Who's next, right? Correct. And honestly, if you want to get back in front of them and sell them, then getting offended isn't going to make it happen. Correct. If you want to just move on, then getting offended isn't going to matter. So either way, just stay positive and figure out how you want to- Just realize that, hey, it's a part of the numbers. You can't make 100k without getting stood up. So the more of these that happen, the more money you will probably make. Yep. And going back to James is on YouTube comments for first time. Okay. He says freshmen versus seniors. If you're a freshman in the insurance industry, being able to handle all of those tough situations is really crucial. But here's the key. You can't compare your beginning to where someone else is at in the middle. Cody Edwards started somewhere too. You know, he didn't have 20 employees when he started. You got to start somewhere. You got to make the best of wherever you're starting. Negativity is a choice. You either choose to look at the situation in a positive manner or you choose to be negative about it. I am going to really focus on choosing to be positive. It's easy to be negative. Life throws us curveballs. I probably was a little negative last week in my brain and that's what brought up this whole topic. We had some curveballs at us last week and not just in the employee, just like between us and you know, like it was just difficult. So choosing to be positive and looking at our mission to help every insurance agent in the world is super important. So no matter what you're going through, choose positivity. That's it. That's awesome. That's it. That's all she wrote for the day. That's it for today, Sheila. That's a good show. Thanks. Good job today. Every Monday at two, Brain Power. Find us here. Come hang out with us at this conference, right? Please share our video on YouTube, I mean on Facebook on YouTube. Subscribe to our channel. Help us reach the masses. Push the little bell so you know when you get to see my little smiling face. And then we have Wednesday deal breakers with Dave and Cody at two o'clock central standard time. So make sure you tune into that. You want to skip tomorrow. Oh, I always forget about it. Your cold calling is probably one of the most popular videos. So tomorrow, Tuesday live cold calling with this guy at two o'clock. And then I think DJ is going to roll us out with the eight percent nation video. Is that right? Another promo? We got lots of them because we want you there. Stay positive. Thanks for joining live coconut tomorrow. You guys have an awesome week. Have a good week. Thank you. 92% of agents fail. We want you in the eight percent. Join us in Nashville on October 26th and 27th for the eight percent nation insurance conference. Learn from world renowned speakers such as Grant Cardone who will teach you how to dominate your industry. Paula fame NFL linebacker Ray Lewis who will motivate you in ways you've never experienced before self help author motivational speaker and life coach Tim story who will inspire you to overcome obstacles and create success. Coach Michael Burke a super coach and entrepreneur who has helped millions of people achieve their goals. Cody Askus CEO of secure agent mentor and insurance sales expert who will show you how to think bigger and grow your business and many more of the top minds from the insurance industry. Join us in Nashville Tennessee at Nissan Stadium. Get your tickets now at eight percent nation dot com October 26th and 27th for the eight percent nation insurance conference for world renowned speakers such as Grant Cardone who will teach you how to dominate your industry. Paula fame NFL linebacker Ray Lewis who will motivate you in ways you've never experienced before self help author motivational speaker and life coach Tim story who will inspire you to overcome obstacles and create success. Coach Michael Burke a super coach and entrepreneur who has helped millions of people achieve their goals. Cody Askus CEO of secure agent mentor and insurance sales expert who will show you how to think bigger and grow your business and many more of the top minds from the insurance industry. Join us in Nashville Tennessee at Nissan Stadium. Get your tickets now at eight percent nation dot com


and editor's policy. So everyone need to follow that code of conduct and privacy policy. So in Hyperledger Climate X and SIG, actually, we started this SIG to find out or maybe come together to build the Hyperledger fabric or Hyperledger basically the solutions of what come into being in the space. So even we have three different working groups. One is Carbon Accounting Working Group, where a couple of members and community working on building the carbon accounting platform, which is even deploying production in live. Like SIG chain, Robin is earlier. I was a part of the earlier part of this Hyperledger labs. And then we also have one is standard working group. So here the domain expertise or technology expert are defining some kind of standards. What could be the right way of measuring the carbon footprint and then tokenizing it. And third, we have one research working group where what is the different new in SATU and talking about like COP26 or scope 3 emissions and all about happening in the sustainability in the blockchain space. So these three which we do, and if you go to the carbon accounting working group, you will find many different projects inside it like supply chain traceability and the carbon accounting in the renewable energy space. And there's a separate DAO is created there. So multiple things there is a production really cool. Anybody can use it and build around it. So currently actually this quarterly Hyperledger runs some kind of theme and this quarter theme is a Hyperledger climate. So if anyone doing something on building on a Hyperledger or any kind of blockchain is using especially for the climate space, they can submit their use case, case studies or what are we are doing and take the Hyperledger, Hyperledger climate as a hashtag. So we will get to know what you are building on a climate take using blockchain or using Hyperledger. So continuing the session actually today, we invited Pravee and Pravee is the co-founder of Trust Zero One. Trust Zero One is one of the track and trace platform based on Hyperledger and other public blockchain paper. And they do the end to end traceability of the different product. And in the particular segment, they also climate agriculture and food supply chain plastic credit, they all have done. So and Pravee is the founder of this company and he is the decade of experience working with different innovative people and platforms. He's an investment banker earlier, a startup coach, mentor, an aesthetic partner. He is a sector experience in the social, agritech, agtech, healthcare, transaction structuring. And he's passed out his organization from Raul Kela and he's one of the IAM and the other elements. So Trust Zero One recently launched some kind of ESG reporting and automation tool put in by Trust Zero One. So he's going to talk about like how he's using blockchain and decentralization for democratization and the decarbonation of the using blockchain. So all to you, Pravee. Thank you. Thank you, Navit. Thank you Kamlesh. Can you enable my screens here? Yeah, you need to reshare. Yeah, yeah. Thank you. I got it. So thank you Kamlesh for that introduction and thank you for this evening session. Thank you for giving me an opportunity. And let me start with just giving a brief introduction of what Trust Zero One does. Trust Zero One, we started in the year 2020 and we started, yes, as Kamlesh mentioned, we started as a blockchain disability focusing on more and more use cases on food and seed and agriculture. Yes, Climate Initiative was just, we took it around one and a half year, two years before, near about. And we saw there is a lot of opportunity out there, particularly this is my favorite topic. What we call as a climate, what we don't see. Climate is not that what you see from your window and see that okay, this temperature is good, cloudy or windy, climate is something different and climate, we know the whatever consequence of climate change we are focusing. So the topic what we choose is that, yes, global need the decarbonization and how we can do the decarbonization and how we can create a bigger awareness creating, democratizing the total carbon space and the climate space. And using the technology such as a beautiful technology which is able to answer the decentralized technology. See the democratization, I believe the democratization is the process to achieve the goal of net zero. Democratization, I mean to say everybody should be aware of what is going on and how they can be a part of this low carbon economy. And the thing is that unless and till there's a bigger awareness is getting created, there is nothing is going to change on the climate parallelness of gear. So that is the focus of the topic today. And I'm not going to talk much on the aspect of core technology, but again, I'll talk on what is that essential, why this is required to get into the democratization and why and the available technology what is available to us right now as a DLT technology or Web 3, how we can do that. And what is that platform as a Web 2 and Web 3 innovations are creating to secure the transparent market carbon credit and so that we can achieve into the bigger goal. So let's get up and please feel free to start the free to ask me the questions at any point of time. So we are going to connect the dot between the climate change and sustainable supply chain and the ESG. ESG is a transfer environment, social governance and how the connections are evolving. We are going to discuss on that. So today, in fact, on the economic times in India we just found out an interesting news article saying that we segment to build the country's first resettlement colony for the people affecting climate change. Is it that the whole world can make some sort of a resettlement colony for the human kind? It's not, it's not possible, right? We have seen the, in December 2022, we have seen the rare health from in, in people enjoy that, okay? But again, California strong lives around 1,000 people without power. We have seen that in January 7, 2023, this year. So it's not that climate change is a distance threat it's happening now. And unless until we gear up from now it's very difficult to get into the, get into, the future is going to be very difficult for us to survive. The whole world is striving for a, striving for a, to reduce the temperature or to get into the control but it's somehow it's getting out of production. Now, the thing is that yes, what we can do as a business owner, can we do something to create that sort of a bigger awareness out here? Can we do something on the business front to make a business sense on the climate action? Yes, take certain climate action and create that business sense. What does that mean? Whether our, the prevailing business we can do something, yes. If you are getting aligned with the climate it is going to save us the cost. Implementing energy efficient term or utilizing renewable energy we can reduce the cost and help us the business to grow money and improve our bottom line. It will help us to manage the risk. It will help us to mitigate the potential risk such as the supply chain, disruption, regulatory penalties and the dexterous infrastructure risk. If you are taking certain climate action we have got certain potential to get into the bigger opportunity. Now, this is the brand reputation right now you can see that every nook and corner every business they are working towards the sustainability that's creating a bigger brand awareness. Of course sustainability comes at some sort of a greenwashing but again technology we have got that sort of a technology to get rid of those kind of a element right now. So brand reputation is going to going to the bigger driver for the for the tribe towards the climate action and it is going to demonstrate the commitment towards the sustainability and increasing your brand value. Then third thing is that access to capital access to capital is becoming crucial and you'll find more and more sustainable sustainability or the action towards climate action towards sustainability is going to drive your capital and then the access to capital is going to get easier. Just to give you a simple example recently SEBI Indian Security Exchange Board of India has come up that okay that the mutual fund investment should be 600% of the mutual fund investment should be ESG compliant organization. So what does that mean?  The moment you define your ESG disclosure obviously you are going to get treated and that is going to drive your investment in your organization. You are going to be a standout in the form of innovation and the competitiveness because that is going to give you the competitive edge beyond other computer and increasing your environmental friendly and access market. Obviously the last thing is that your regulatory compliance more and more the regulatory is getting stringent and the governments are getting stringent to comply towards the environment more and more. That's how the things are going to achieve towards taking you towards the business use case of why should you are on climate change? Simple ways talking about that are this in the climate change and impacting business triple bottom line, triple bottom line that ESG were working towards planet versus people and towards the prosperity. That's how the things are going to be get aligned. It's that you can make profit you can make prosperity provided you connect with the people you work for the planet and that's how the things are going to get aligned. Now new as business is what is there looking for? New as business is looking towards the inclusiveness. It is looking towards your holistic innovations or the holistic sustainability. It is attracting towards your more of your triple bottom line, so to say. Then the second thing is that what new as business is looking towards the collaborative partnership. Collaborative partnership talking about your with your government and NGOs and the stakeholder and the business leverage collective expertise to resource develop innovative climate solution and create the same value across the sector and the communities. The whole thing is that it's going to the new as business is working towards the employees empowerment, employees empowerment means again participating towards their sustainability initiative participating towards their sustainability environment friendly responsibilities. That's how the responsibilities going to come. Responsible supply chains are the critical aspect of the climate action initiative. In fact, if you look at a total carbon footprint of the whole world and categorize into scope one scope two and scope three scope three comes under supply chains and that is 92% of the total carbon footprint is getting treated from this supply chain. Recently the CDP report talks about that 90% of the 11.4x of the scope one and scope two which is getting ignored or the supply chain carbon footprints are getting ignored. That is going to create a bigger aspect of supply chain. Also the sustainability of the supply chain. What is the source when you talk about your upstream supply chain or downstream supply chain? What is the source? What is the, how is the supply chain? How is the sourcing of the material is happening? Is it avoiding any kind of a child labor? It is avoiding any kind of a deforestation. So these are the things which are going to drive your newest business. And third, last but not the least is the impact investing. Investing, focusing your, creating a positive environmental aspect. One side your investment is going to drive once you are concerned about your, talk about your environmental aspect, your social outcomes. Yes, that is going to the newest business is looking after that. Unless you focus on this five factor, the newest business is not going to. So gone are those days when we don't care about the polluting pollution.  We establish power plant with a full base power plant and we just forget about or ignore about how much pollution is going to create. Now this, the newest business is going to create or the newest business are going to be created with this foreign pipe, inclusive things. That is how the things are going to do. And then the climate success is going to unleash the power of innovation. See that the climate success, unless there is a element of innovation, talk about the technological advancement, talk about any kind of a resource efficiency. Here, let me tell you, there's a recently McKinsey study find that around 80% of the global innovative, global companies whose success are defined in certain terms are the innovative, the success are defined through their innovation. Success are defined through the new as new alteration or the new thinking. It's just gone are those days when you don't keep on innovating. In fact, in talk about our startups also, unless until we get into that sort of innovative processes devoting it to a new and newer product or the services, it's very difficult to survive. So the power of innovation is going to define your success or climate success and talking about the sustainable infrastructure, technological advancement or your sustainable infrastructure or creating a beautiful circular economy where innovation in the product design materials and the West management can support a shift towards the circular economy. That means whatever you produce, whatever you do, but again, you are impacting the leash to the environment or you are circulating the whole discharge, either human discharge or either industrial discharge, or your circularity. The climate smart agriculture is the fifth aspect which is going to create the bigger impact out here. So, and the last thing is that about the education and awareness and the policy and financing which are going to define your power of innovation. But again, when you talk about all these things, the other aspect is that data, what we ignore. Data is critical to climate change. So you come to the data, we need to understand what is that the baseline assessment and what is the differential we are getting. That's why we keep on talking of that. Yes, Earth has got certain capacity to absorb some amount of carbon dioxide, not everything. So we try to control this temperature beyond 1.5 degree by 2030 or 2050, we set various targets. It is so that the targets are set because we know that unless until we set those targets, the excesses of carbon dioxide is going to create a bigger impact where it is going to increase the same earth temperature. Again, it's becoming the total kinetic balance is going to get distorted. So baseline assessment is important because accurate and comprehensive data is essential to establish a baseline understanding, okay, this is that baseline what we can operate on. Just to give you a certain fact and figure, India produces 17% of the greenhouse gases from the paddy field just because of excessive use of water and excessive use of fertilizer. Is there a way to reverse that or is there a way to reduce that?  So the differential of two metric tons of carbon dioxide emission per acre or per hectare of paddy field is going to create a bigger impact in a longer term. So talking about the next aspect is that apart from baseline, what is that monitoring and progress? What is that we are creating? Are we creating a bigger infrastructure to absorb carbon dioxide? Like are you creating on the urban scenario? Are you creating certain jungles or same where the infrastructure will grow? But again, jungle is also going to grow. Are we creating certain new as jungle as a Miyawaki forest type of scenario?  Because climate modeling is required just to not only to make the crucial for defining, sorry, crucial for development, but define climate model, also to predict the future climatic scenario and inform about the climate-related decision-making. Now, fourth aspect is that vulnerability of assessment. Data on the climate impact stays rise in the sea level and the change of overpart can help the finding out what is that vulnerability impact to the community on the coastal. Then the fifth aspect is that climate adoption. Yes, by collating analyzing the climate change, the decision-making can be implementing and implement appropriate adoption strategy. The last thing is that about the emission reduction strategy. What are that emission reduction strategy you are taking? So the importance of data can be defined through various parameter and creating that the last thing is that about the creating the public awareness and the engagement model. So data is critical. So, but again, we know that what we can't measure, you can't manage. So the measurement is a bigger aspect. Measurement, reporting and the final aspect is the verification, is the crucial aspect for any kind of a climate change initiative. What we do, what innovation is doing, innovation is doing digitizing those MRV. What we started, we started digitizing those measurement, reporting, verification methodologies, which are defined by UN bodies and we got to creating a bigger transparency on the enhanced transparency on the whole ecosystem. That's how we started real-time monitoring on the climate. So it's a start-up, think it off. Where we are starting, we just know that there is certain baseline. We know that importance of data. Is there any kind of a model available for measurement of all this data? Yes, there is certain methodology available. We adopted global methodology or the CDM clean development mechanism methodology, UN-appointed methodology or the VERA or a gold standard, all those climate guardians methodology, and we digitize that. That's where the things are starting from very basic. Then the moment you get to the real-time monitoring, then you can find the stakeholder accountability. Who are the actors exactly on the whole process? Who are creating at what level? So talk about the simple manufacturing process. There is certain upstream, there is some downstream, there is on the scope one and scope two is happening on the manufacturing level. Whether those things we can measure, define, and create those different. Yes, that's how the data becomes a target for the collaboration. And okay, you create those kind of bridge to bridge between the different parties to create those trust and collaboration and you get into the next level. So these data sets are going to give you the decision-making, what to do, what not to do, how to create the values for those who are working on climate or the carbon dioxide sequestration or reducing those things and how to measure those things who are creating those kind of carbon foods. So that's how the things got into play. Then when you've got this, when you have got this availability of blockchain or DLT technology, decentralized technology, you have got everything to connect the things. So that's the how the technology has become the centerpiece of democratization and de-carbonation. The technology is decentralized technology. So the future is not that what is we are looking for, looking for five years to come. Future is now to define those kind of a critical connectivity and defining those accessibility, defining those decentralized energy system. So just to give you something about that, what is decentralized energy system? It's a kind of creating your micro grids that distribute the renewable energy generation to a local community. Now local community can manage their energy net, promote the energy-dependent democracy and also reduce the dependency on the reliance of centralized possible. See, this kind of micro grid concept is not new. Already in India, we have started, we have started in remote corners of some of the places where the renewable energy are getting charged. We have a root mechanism where we connect to the grid with a debited credit with a kind of a, when there is a surplus of energy, you can set up when you have less energy, then you can buy it. So those kind of a mechanism is already developed. But again, the decentralized technology is going to make it pretty simple, defining what is the transparency on the complete ecosystem. Then the information, clean transportation. This is that adoption of the electrical energy, electrical vehicles, public transit systems and the sustainable transport technologies that help to reduce the carbon emission. And we have seen the changes for last two to three years in a drastic change in this aspect. The information sharing is that, which is the information sharing is crucial because who is creating the values out here? Whether as a community, they are creating a bigger value, they should be getting rewarded. Whether the farmers are creating a bigger value by adopting better methodology or the technology of cultivation. These things are going to be set in a seamless, you know, but a digital platform, communication technology and the sharing models are available. Now, innovative business models are going to define the complete ecosystem in a better way. So technology is the centerpiece for any kind of a decarbonization and decarbonization. Now, what are the framework? Generally here, it's kind of why the framework is required? That's pretty crucial because it gives you a resilience and the reality how the things are going to operate. It gives you a kind of a local empowerment. Our DMRB technology is helping more than 50,000 and we are targeting right now, maybe in next two to three years, we will have more than 10 million farmer getting empowered and those are working towards climate change and helping reduce those element of carbon dioxide emission from the periphery. It is also going to give you the efficiency and innovation. So the framework is kind of a pretty important when you define the complete climate ecosystem. So sustainable, now it's a time to unleash the sustainability unleash the sustainability releasing the carbon footprint and the ESG and climate action. So here I just want to talk about the couple of initiatives what is and how the things are going to align the urgent action, the carbon footprint measurement and EOC reporting and the supply chain traceability is required. It's not that because the moment you measure how much is that, as I said, the moment you measure that will define how we are going to manage. So the measurement is quite crucial and the effective measurement is in fact, very much required for any kind of a climate action. So that's how the ESG reporting transparency the ESG reporting tool and supply chain traceability is becoming more important. Wave three and the blockchain technology also enable how secure in fact, first of all, we use ESG technology and we use various protocol to complete track and trace the environmental and social metrics. Then smart contracts can verify, smart contract verify and enforce those kinds of a social conditions so that you operate on a boundary and certain standards. Then you have got the upstream and downstream measurement also define how much is your contribution towards the climate and what is that carbon footprint you are creating on the whole ecosystem. Collaboration partners should be there to drive the innovation. And connecting the sustainability effort to the fostering to co-operation and the addressing the challenges to the create more sustainable global economy is pretty essential. So in this process, what we have created we have created a beautiful model on measuring that how carbon footprint you are creating and that's based on the blockchain. And this has taken us around one and a half year to develop and the product is ready to be adopted globally. And that's how we talk about the re when you reimagine sustainability you reimagine certain measurement or the reporting tools. So we've come up with your first reporting tool and footprint. I'll just pause for a one and a half minutes video then we'll continue. It's not all in the form of it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's So, in fact, the design element of footprint is based on certain framework like GRI global framework, I would say GRI 321 SARS-V TCFD and recently we have started the BRSR which is the India Framework for Business Rehabilitation and all these, this is the first product which is getting into the complete end-to-end blockchain and enable attracturizability verification. It also is a kind of API driven ERP integrated. It is also suitable to integrate with your, provide your kind of a live dashboard solution and also it will integrate with your IoT devices and other sensors if it is required. So, that's how our journey is, how the Web3 journey to our sustainable ecosystem. We use technology to integrate connected dots, integrate the centerpiece and create a bigger system. So, this is all about how we do the things and what are the things we have able to do. So, specifically right now we have focused into three things, sustainable supply chain, testability, then DMRV solution and the ESG as a product, a SARS product, what we have enrolled and everything is enabled through a blockchain testability. Any questions, Sir? Okay. Thank you Praveer. Any questions from anyone? You are open to ask any questions. You can maybe ask in the chat box. Hello, this is Nikhil here. Can I ask a question? Yes. Sure. My question is that what would actually drive this, is this a bottom-up approach that we are looking at or is this more on a regulation front that has to come in to be able to expedite this whole process? Nikhil, to ask you a question, a couple of the things are going to drive this. When it comes to a reputation matters, things are going to change. Right now, I can tell you a couple of things right now, what you are experiencing industry as such, apparel industry, if I talk about the other textile industry, they don't require to disclose it for the norm in India, but all of the apparel brands are moving towards because the brand reputation matters and they want to show that they are doing the right thing for the plant chains and they are a sustainable company. Second aspect is that, yes, the brand and the values are going to drive. Second aspect is that regulation is going to drive for sure. But again, if it is a regulation driven, it is may not drive towards a kind of it may drive towards what they call it as a kind of a more of a green washing kind of a thing. See the thing is that just to give you an example, if I am compelled to buy and offset my carbon footprint of less than 100,000 carbon footprint, then I have the option to go and buy London Planet Exchange $2 carbon credit and offset it. But again, when it becomes a kind of a reputation, then I need to see that what is the quality of those carbon credit. Is that creating a bigger opportunity? Is that creating a bigger impact on the social impact? Is that creating a real climate actions that happen? Obviously, they need to pay a value for that. So that's how the things are going to be driven by first is that, yes, your branding and reputation. Second thing is that by the compliances. I think is that, yes, everybody is driving towards climate. Then let me let why we should be left alone. We should also drive. So that's how the things are going to be. Thank you. I just have a follow up if I may understand who somebody has a question. Please. So the follow up is that since this is more of a branding issue, more branding seems to be one of the key things here. What is also happening is that this is more or less a decentralized innovation, which is happening in a everybody's trying to solve the problem in their own way without kind of having standards. So now, how do we compare these apples and oranges? Would there have to be some kind of international standards defined along which we will be working or is it going to be like happening in in pockets? And every pocket is going to have a different color. Now, what I have seen for last couple of the last one to two years, people are getting into see there are a certain set of standard and the methodology of process by way, how we say that climate action you are doing a proper sequestration or evidence of carbon dioxide or any kind of greenhouse gases. So these are the process and methodology which are defined by clean development method or CDM or by world bodies like you and CC. And these are again further refined and created different kind of methods by organizations like Vera, Gold standard, these are so-called climate guardians. But having said that, right now, some people are also doing their own standard and creating a bigger outlook towards working to a synergy of creating a water standard, creating a soil standard. These are things are going to get evolved. But again, when we talk of that, there are some set rules or the methodology. Let's follow on that. Then you can do if there is something is not there, say there is no defined methodology for the construction industry, for the infrastructure industry to achieve their carbon footprint or to calculate their carbon footprint, obviously the new standards, they just go for people to come and define those new standards. That is there. But again, there shouldn't be too much of analysis out there getting into creating a new things which may or may not appeal or may or may not get into some sort of a you can say the perfect methodology or some sort of a conclusive result towards climate change. I think that could be a bit of a concern. But again, right now, when you talk about the global climate scenario, we have a lot of methodologies which should be adopted. But he said that some of the things which are not there, people should get involved and create those kind of values out there because climate is ultimately, it's a global problem. It's not that. But again, having said it's a global problem individually until we are responsible and we are aware of what we are doing and things are not going to change. Thank you. I think Gayatri has some questions. Hello. Can you hear me? Yeah, I can hear you. Yeah. Hello, sir. So I just had a quick question. So I'm not a climate activist, but I have been on the lower end of the rung of I've been practicing farming and I'm a technology enthusiast for the last 10 years maybe. So seeing it from this perspective, my question to you is, do you see these kind of solutions like Nikhil Saru said, do you see these kind of solutions each of us coming up with our own, I'm just looking at it from our perspective, I as a practicing farmer. So do the solutions, as well as the, as well as the scale, I'm just wondering with the scale, can this help these kind of solutions help us scale for the farmers who are practicing on the ground level? That is my first question. And second question is, do you see the solutions going from top to bottom? Or do I, as a person who's a farming enthusiast who wants to work with the farmers here on the ground, have to wait for a regulatory boundary to a body to actually come across and settle until the dust settles. Do we guys have to wait around to have solutions on our hand to actually implement it on the floor?  It's this done by a nature, okay? You can't put a machine which will absorb the carbon dioxide from atmosphere and you say that oh this much is the carbon created. No, that's not possible. So when you talk of certain processes and methodology, there has to be certain scientific validation to that, right? As an individual, a small organization, it's very difficult. I'll just tell you a simple example. Let's say you're grading a urban forestry kind of a scenario, right?  What is the plant diameter? Now, after five years, what will happen? They will start sequestering some sort of a carbon dioxide. Now, how to measure that? This is a big method. You find out what is the diameter, you find out what is the mass, what you find out what is the specific gravity, specific density of that plant. Then you do some sort of a mathematical formulation to arrive at how much is the carbon sequestration could have been done. But again, somebody has to define standards. It's a layman. We can't do that, right? It's a layman. So what has happened? Yes, I'm not saying 100% has done at least 10 to 20% of the climate action which has been recorded has got certain processes and methodology. Apart from there, when you talk about the methane reduction in peri-fill and methane is a greenhouse gas and that is eligible for some sort of a carbon critic, there is certain scientific methodology there. Now, science says that, but again, there is certain practice you have to do.  Yes, in that by 40 to 6%. Then you have certain up to 6 mission number to go there. Now, what you talk about all this process and methodology, there has to be a certain practice you have to adopt. Some auditors should be there, third party auditors should be there to validate those things. Okay. Now these, this, this is not that I can do. Can I go and say that there is a then filled and I am helping to reduce the mission. Who requires the highest quantity of water? Can I measure something on my ground? Right. It's not possible. So when you talk about that, not that everything is possible for a climate action, not possible, but there are certain things which is something different. Let's say there is a, there is a, we call it the mangroves. Those are the blue carbon, they absorb 10 times more carbon dioxide than the rainforest. Yes, we have to protect that, we have to measure that, that creates a values. So there is a way. Now we'll talk about that some simpler way with what all this chicken leaders and generate a lot of meat and is there a way to capture that? Yes, there is a scientific way to capture that measure and you burn that. So you are stopping that methane emission going to the atmosphere. Let's say current credit. So there are certain process and methodology, but again, it should not be say that, okay, I define something then let me go. You could be right. But again, there should be some science behind that. Yeah. Yes. Thanks so much. Yeah. Any questions? Yeah, there is a question from Mark B. The problem is not that methodology, it's a disparity pressing between the voluntary and the regulatory carbon credit. Yes, that's true because voluntary carbon credits fetch the better price compared to the regulatory carbon credit because regularly you just do it just to comply your regulation, right? Voluntary what you understand that there is certain values are getting created and you should this social impact is also associated. That should be priced higher. Yeah Mark. Yeah, you can ask the question. Hi. So yeah, this is to me the biggest problem in the market today because what is more important keeping a rainforest intact or a renewable waste to energy project in Europe, for example. What is the justification that that one is 100 euros and keeping the rainforest up is under $10. This to me makes no sense. Yeah, that is true. Rainforest should get you $100. In Kilmer, we said $8400, right Mark? So those Amazon rainforest, they are welling, they are getting a better value. But again, see the thing is that here, the price difference or something is coming just because of there is a lack of trust factor. Now, that is the biggest challenge in this climate action. 2012 the market collapse because of the trust factor. Now the technology such as blockchain or the technology is going to give you that sort of a boost on your trust. Okay, this is that real thing is happening and you should not you should not carry it away. And the more than that, if you put into a tokenization aspect, obviously your property is a kind of pretty unique on the corporate it. There is hardly a mismatch on the number or the somebody is trying to come up with the thing. Coming to your question, larger question, whether the rainforest is important or the solar project is important, both are important in their respect because Europe can't pollute more, right? So you need that 100 megawatt solar project spreading over 500 hectares of land is important compared to from European perspective. But in Africa, if you have 500 hectares of rainforest, that is also important. And you have to maintain that because the whole world needs that to absorb those carbon dioxide. So that's the way I hope I answer you something. Yeah, I agree. They're both important. I just don't understand the price difference. To me, I don't understand. Got you. But again, that's the that's the because of that. See, I think this scenario is going to get changed. When we talk about the climate value or the potential, last year it was around $4 billion market opportunity going 30, 20, 30, it is expected that it will reach into $50 billion opportunity, minimum more than 11 times. But again, when you talk about that $50 billion opportunity at a minimum, that is because the evidence is getting created in a bigger way. More and more companies are going to look for that offsetting their carbon emission or the footprint, carbon footprint. So that's how the things are going to get changed. Obviously, the resources are going to be more demand and carbon credits are going to be in more demand. That's how the price is going to get stabilized. I think it is going to improve in next two, three years drastically. I have a question on that and it's somewhat related to the system. So I look at carbon credits and offsets as a smoke screen that doesn't do any help to the environment. So if those are eliminated, how does that impact the finance of this? Because really, a carbon credit or offset is just give somebody with money the right to undo the good work you did. I planned a forest. I cleaned up the air. Bill Gates comes along and says, I like to plan around a private jet. I'm going to buy your offsets. Well, he just puts it all back in the air. There's some discussion about limiting offsets and credits. What does that do to the financial model here if you get rid of credits, credit sales? Yeah, this is a good analogy, Jeff. Instead of getting into this kind of a financial model rather, it should be kind of a project best. Okay, are you creating a 500 hectares of green jungles, green forest, or are you creating some sort of a sustainable practice in a particular patch of, let's say, India? In a state, can you incentivize a group of farmer to adopt better methodology for farming techniques, avoiding chemical fertilizer, avoiding a lot of water use? Yes, that's where kind of a project based funding, then it will make a kind of a bigger impact.  Is there any opportunity right now? That is nothing. But technology can help you. Technology can help you to buy that one carbon token or half of that carbon token, so that when you buy with a $20, that part of the Malaysia farmer who is doing some sort of sustainability, he gets benefited because the total value transfer, transformation, sorry, value transfer happens through your technology, through your blockchain technology, and you know that how the things are going to get created. Yes, till now, what has not seen the power of blockchain technologies? All portion, I would say hardly 1%, 2% of the real use cases are getting built up. Future is there. There will be a mass option. And somehow blockchain with crypto get confused and things are not moving in the right direction. Technology has got a beautiful potential to connect the dots between the production, those who are doing farmers or the whole ecosystem to align with the bigger. That is going to happen in a near future. So the framework that you had up before, did it show away where somebody could just get direct payment from a non-government organization or a government to do good works? Was there a in your framework a way to get direct payments? Yes. Yeah, our framework enables those kind of a payments mechanism. See, whatever we derived through our technology as a carbon credit, one third of that goes to those who contributed for that. In this case, it's the farmer. They get benefited immediately. Nice. Okay. So any questions? Yeah, come list. No, I think there's some question in the chat. It is a bit. Sorry. I think there's a question in the chat. I think over here, I can see some new. Yeah, thank you. So it's just, I would like to know more about those other carbon credit standards if there's a list of, because I have my own carbon credit standard. I should put a link in the chat. And if you have all individuals are responsible for their own carbon credit instead of corporations, then there is no scope three because those people who work on the supply chain would account for their own carbon credits that they're responsible for because of their work. And the CEO would, you know, her carbon credits. So there are, I'd like to know more about the other, do you have a list of the other carbon standards? No, we right now working with Vera and both standard and there is something in India is called Universal Carbon Registry UCR. So we are working on this and more of these Vera and both standard they follow the CDM and UFCC methodology and the standards. So yes, we are not getting into our own standard. And we don't have intent to get into that. What we are working on that we believe that these people have spent their years together, decades together to define certain process and methodology. Let's take those process and methodology and digitize those and keep the values out of that. The moment you digitize those, then you create the complete transparency and traceability. And obviously, you are put into the blockchain layer. It gives us the complete immutability of the whole data. So that's our belief. And that's how we work on certain standard. We don't get into our own standard. Yes, Vera and gold standard what you're questioning right now. If you got, I think I can get in touch with one and offline and we can discuss more about your standard and your initiative on this. Thank you. Somebody could put a link to it in the chat to that standard that you did mention. Sure. So on the message, I'm leaving my mail ID. So anybody who wants to to me can just drop me mail. Yeah. Can you say I don't know. Yeah, I wrote it. Yeah, you can best it. So yeah, thank you for joining. And I think if you are doing something in climate space and using blockchain with a hyper ledger, ethereum or real technology, you just can join the hybrid climate SIG and share what you're building on it. So thank you. I think we can do it. Yeah. Thank you everyone. Thank you for your time. Yeah. Thank you. Thank you. Just leave the chat open for a minute so we can get to the links. Sure. I'll leave it open for one more minute.


Another tale well calculated to keep you in. Today's story, One More Shot, written for suspense by William N. Robson. Hold it please. One more shot. Thank you. Here you are, Bobby. Take this plate with the others and get them into the office. Pronto. Sure thing, Dad. That's my son, Bobby, learning the newspaper photography business from the ground up. He's my courier. He rushes the plates from the field into the office. Two things Bobby and I like more than anything else are cameras and motorcycles. That's why I asked to cover this cycle race. That was the winner I just photographed, just in time for the early evening edition. If Bobby makes the office in time... He didn't. Bobby never got to the office at all. He went off the highway at Coleman's grave. He was dead when the police arrived. A victim of too much speed, they said. Just another traffic accident. But I didn't believe it. Bobby was too good a driver. He was too careful. So I did some investigating on my own. Then I went to see my friend, Sergeant Quad, in homicide. I checked it out with traffic, Bernie. It was just another unfortunate accident. It was not an accident, Quad. It was murder. Look, Bernie, I can understand how upset you are. I know what it must mean to you. Do you? Well, there's one thing you don't know. What's that? Where are the exposed photographic plates? What plates? The ones I gave Bobby to take to the office. They weren't in the saddle bank of his cycle when they found him. Were they? No. Of course they weren't. That's why Bobby was run off the road. Somebody wanted those pictures. Is that enough to murder for the who? How do I know? Well, it's fantastic. Maybe it is, but the fact is he left that field with four photographic plates, and they were gone when his body was found. Well, who were the pictures of? I can't remember. Winners of races, officials. That's not important now. The first thing is we got to find Bobby off the road. You're sure he was run off the road? Are you sure he wasn't? No, no. Then when you go back and look over the scene of the accident with me. Okay, Bernie, this much I'll do for you. So we went back to the scene of the accident on Coleman's grade. At this point the curve was too gradual for the most inept driver to go off the road. I walked up the hill, my eyes glued to the pavement, until I found what I was sure would be there. Hey, Quad, look at this. See here? Look, by the curve. Flakes of green paint. Yeah, yeah, so? Bobby's bike was painted black. So Quad collected the tiny flecks of green paint in an envelope, and he promised to have the police chemist analyze it. Then we went back to the police garage. Then what was left of Bobby's wrecked motorcycle was piled with corn. I thought so. A lot, Bernie. Look here on the handlebar. Smudge of green paint. Could be the same. Looks like it. All right, we'll check it out. Hey, look here. Wedged in the frame. A kick pedal. Motorcycle has only one, Quad. This one has two. Extra pedals off an English BSA. Now, what do you think now? Looks like you've got something, Bernie.  Yeah, yeah, it does. But who was driving that bike, and why did he do it? I don't know, Bernie. But I'm sure gonna try to find out. Quad was running down the paint shops to find one that might have repainted a green BSA in the partsellers to find who sold a new BSA kick pedal. I had my work cut out for me. I rounded up all the pictures that were shot by all the press photographers of the motorcycle meet at Mills Field. At last, Quad found a man who had painted a green BSA blue and another one who had sold a BSA kick pedal. And we brought them into headquarters to look at the blow-ups of the pictures. They went over each one carefully, examining each face in the crowd with a magnifying glass. Finally... Yeah, this is him charging. Ah, where? There. Yeah, this is the guy that had me paint a cycle. How about you, Mr. Morris? Does this look like the man who bought a new kick pedal from you? Yeah, yeah. That looks like him all right. Well, Bernie, this seems to be your man. Take a look. Yeah, this is a long shot of the whole infield taken by Johnny Jones from the press box. See, here I am, the side just snapping a picture. Yeah, yeah, I noticed that. Now, wait a minute. Standing next to the suspect, these gentlemen have indicated. Do you recognize who that is? Or which one? One of the Mickey Cohen hats, sports shirt buttoned at the neck, no tie. Oh, yeah. Do you look familiar to you? Well, the... Rocco Malatesta. That's what I thought. How come you're taking his picture? I wasn't. They were all gathered around the winner of the race, the kid in front. I was taking his picture. And Rocco was in the shock, and he didn't want to be, so he sent the punk standing next to him to see that your boy never got the plates to the paper. But, why? Why? Because Rocco doesn't want anyone to know he's back in town. That's why. At least he don't want to advertise the fact in the paper. What's he doing at a motorcycle meet in broad daylight? That's the first time he's been in the sunlight since he graduated from grade school. Motorcycle meet. Motorcycles. Of course, that's it. What? These motorcycle raids. We've been having an epidemic of them. One night, a cycle club wrecks a tavern on the south side. A few days later, another club demolishes a drive-in over in the east end. Half a dozen of them in the last month. All demanding protection money. All different clubs. Didn't make any sense until right now. You mean with Rocco behind it, it would. It might. But, like everything else about Rocco, how are you going to prove it? Well, anyway, we're not looking for Rocco. We're looking for this creep standing beside him. The one who killed Bobby. We'll find him, Bernie, if we have to shake down every cycle club in town. No, no, no, this isn't the way to do it, Quad. What do you mean? You might scare him off. Let me do it. You do it, how? I used to be a pretty hot rider. Let me get a cycle and join a club. I'll find this murderer for you. I got more reason to than you have. In just a moment, we will return for the second act of suspense. Hi, Whitey. Gonna throw a few fast Whitey board curves? Not now. Spring and my car's got a date at the service station. Hello, Mr. Ford. In for that spring oil change? Right. And it's time for a fresh-fram oil filter. Better check my engine air filter. Well, do, Mr. Ford. Hey, you believe in taking good care of your car, eh, Whitey? You bet. The car needs regular oil changes and a fresh-fram filter every 5,000 miles. Well, why a new filter every 5,000 miles, Whitey? Of course, stop and go driving can load your oil fast with sludge and do real engine damage. Maybe I'd better get fresh filters from my car. Positively, and I suggest fram filters. All set, Mr. Ford. Oh, I replaced your dirty engine air filter with a new fram, too. The great Yankee pitcher, Whitey Ford, has the right pitch on filters. He's set for spring with a fresh-fram oil filter and a fram air filter, too. So, me, Bernie, I go underground. I put on cycle boots, my black leather jacket, and a cap so close to a motor cop's cap as the law allows. I hung around the motorcycle clubs and the rallies and joints and everywhere I make friends. I always show him a picture of the murder suspect enlarged from the tiny image on the original photo. For a long time, nobody recognizes him until one day at a hill climb. Well, it's hard to tell.  I know, it's not a very good shot, but at least you ought to be able to tell whether you know him or not. Well, yeah, he looks a little familiar. How familiar? Well, he looks something like Big Red. Big Red who? Big Red. I mean, I've never heard of his last name. You know where he lives? He's south cider, I think. You know who he rides with? Yeah, he's an adult, I think. I don't know him very well. Adult? Are they out here today? Yeah, I think I saw one of them around. Okay, thanks. Listen, I'm sorry, I couldn't help you out a little more. Well, that's okay, you did just fine. McQuad, there's no doubt about it. Big Red's his name. Believe me, it was all I could do to keep him riding him down with my bike. Yeah, and what would that prove? Oh, nothing, I suppose. But I want you to pick him up. I want to see him pay for what he did. Just a minute, Bernie, what would that prove? Justice, that's what? There's more at stake here than one crazy punk. What? The whole mob, Rocco himself. That's a police problem, I'm only interested in... You said justice, huh? Don't you mean vengeance? No, certainly not, I wonder. Bernie, look at it this way, huh? This was a big red, was only a murder weapon, really, an instrument. Rocco gave the order. Rocco was really the man who killed your son. And unless we get Rocco, we've got nothing but a gunsaw. Don't you see? Big Red can lead us to Rocco. You can find Rocco if you want to, you've got plenty of informers. Of course, of course we can find him. We can even pick him up for a few hours. But we can't hang anything on him. Now, with luck, we can use Big Red to implicate Rocco, don't you see? Yeah, I guess I do. So, look, I mean, you've done just fine. You've identified Big Red for us. I'll let us take it from there, huh, pal? Okay, Quad, she's all yours. I told Sergeant Quad everything. Well, almost everything. I guess it was the desire for vengeance, like he said. Whatever it was, I wanted Big Red for myself. So I didn't tell Quad that I had heard Red call a meeting with the Dolphins for nine o'clock that night. But I knew where the Dolphins Clubhouse was. Dolphins Clubhouse was dark when I got there a little after nine. I let myself quietly into the place through a back window. Flash my light around.  And suddenly my light showed up the answer to the motorcycle vandal raids that Quad had been worrying about. Here, carefully hanging on racks were duplicate uniforms of half a dozen of the best known and most respectable cycling clubs in town. My examination of the club's wardrobe was cut short by the arrival of Big Red and a half dozen of his bully boys. I pushed back toward the wall, hiding behind the farthest road in the forms. What are we going to hit tonight, Red? Halibas wants the Northside Car Wash persuaded. Is that the big one on Henderson Boulevard? That's it. What uniform we were in? How about the pelicans? Nah, we went as pelicans last time. No use giving them guys too bad a name. Alright then. How about the dragons? Okay, we haven't complimented the dragons for a long time. It didn't take them long to change into the helmets and jackets of the dragons. Five minutes after they arrived, they were roaring off again. There was a payphone in the corner and I used it to call Sergeant Quad. You promised me you'd let us handle it from here on in, but... Yeah, that's just what I'm doing, Quad. Our Northside Car Wash on Henderson Boulevard. That's right. Okay, we'll be out there and stop them. I'll meet you there. Bernie, would you please stay out of this now and let us handle it? Yeah, sure, Quad. I'm through playing pop. I'll be there just to get the pictures for the press. How are you going to get there? I'm going as a dragon. I quickly found a jacket and helmet that fit me.  They were riding along the freeway in column formation. I slipped in between the last two riders. They looked at me curiously. I smiled at them. They shrugged. After all, I was wearing a dragon uniform. Motorbikes roared into the Northside Car Wash from all sides. The manager saw them coming. He saw there was no escaping them. Big Red started for them and realized they had a ringer in his racks. He walked up to me. Who are you? There he stood, this insolent, brutal punk. My son's murderer, not a foot from me. So close I could reach out and grab him by the throat.  A hate and fury welled up in me. And I remembered the other one. The big one we were after, Rock. I got hold of myself and tried to look innocent. I said, who are you? Who are you? Who are me? Yeah, you. Uh, Rocco sent me. What's that you say? He said Rocco sent me. I don't know no Rocco. He said I should make a report on, uh, how good you do your job. Yeah? Well, how do I know that you're... Hey, what's the idea? Get them cycles off this property. I'll talk to you after I finish the job. Yeah, you do that. I'll still be here. You, uh, the boss here? Yeah, I said get them cycles out of here. I heard you. Well, get them out of here. We don't wash cycles only cars. Like I know, Pop, and you got a good business here. Like, uh, maybe you want to keep it that way? What do you mean? Insurance-like.  The old protection racket. I said insurance, Pop. I won't pay you a cent. Oh, I think you will. Don't you, Shorty? Yeah! Shorty hurled a wrench through the window of a sedan slowly moving down the wash rack. Just the hot water and soap poured into the car. The rest of the mob went to work. Switchblade knives slashed through the tops of expensive convertibles. Wind shields were smashed, tires slashed. The place was becoming a shambles when the scream of sirens put a stop to the vandals. As they headed for their cycles in a frantic attempt to get away, I caught up with Sergeant Quad who was just drawing his gun. Hold it, Quad! That's Fred! Alright, come on then. Let's follow him. Maybe he'll lead us to Rocco. I'm sure he will. In just a moment, we will return for the concluding act of suspense. Talk about best-selling records. Here's a familiar tune about America's best-selling filter cigarette. Winston.  Full rich tobacco flavor. And you know, that's because only Winston has filter blend up front. Choice, flavorful tobaccos, specially selected and specially processed for filter smoking. No wonder Winston tastes good. Like a cigarette shard. Smoke Winston. Unless I was in a jam, well I am. What kind of a jam? The fuzz. What happened?  Any idea who did it? Did you send anybody to check up on me? Huh? I had a ringer riding with me. He was the stoolie then. What are you talking about? I'll fill you in when you pick me up. May I pick you up? If you don't, the cops will. Where are you? I'm talking from a gas station at 61st and Humboldt. I'll be waiting at the corner for you. You got your bike, ain't you? Get on it and get out of there. Anybody on a cycle tonight that gets picked up for questioning. And you wouldn't want me to be questioned, would you? I thought I could count on you. You can.  I ought to. You ought to pick me up, if you know what's good for you. Listen, boss, I don't mind doing anything you tell me to do.  There's only one thing I do mind, and that's taking your rap for you. This I will not do. Stay there. That's being smart, boss. We are coasted into the curb in the shadows across the intersection from the darkened gas station. Sergeant Quad and I watched silently as Big Red slowly hung up. The phone came out of the boot. He watched as he wheeled his cycle behind the gas station. He watched as he came back a moment later without his cycle jacket or his helmet. It stashed him in the back along with his bike. There's no doubt about it. He's waiting for a pickup. Rocko, let's hope. Hand me that microphone, will you? Here, thanks. Car 3, car 3 to station. Car 3 at corner of 61st and Humboldt. Send two more cars into this area on standby. Roger, car 3. But under no circumstance are they to cruise past this intersection. Repeat, under no circumstance are they to cruise past this intersection. Understand? Affirmative, car 3. Thank you, car 3 out. We sat in the deep shadows of the spring night and waited and watched Red under the street lamp. He didn't look like a killer at all. This distance he might even be Bobby standing there or any other kid waiting for a bus. He kept looking up and down the street. And finally he saw a car coming. He seemed to recognize. He stepped into the street. The car came toward him. But it didn't slow down. It picked up speed. Finally it was on him. Before the kid could jump back onto the curb, the big sedan swerved toward him, sent him creating across the sidewalk. Then it jumped to ramp, cut across the gas station and roared off down the Boulevard. The driver kicked the siren open and we dug out in pursuit. Quad grabbed the microphone. This is car 3, Sergeant Quad and car 3. We are following suspect south on 61st at high rate of speed. Intercept, intercept. We weren't gaining on the suspect but we weren't losing the meter. Quad pulled out his service revolver. Hold the steady, Mort. You think he can hit him at this distance? I can try to hit something. You bet. You got his rear tire. Yeah. And there's a prowl car blocking him at the next intersection. He's had it. The suspect car zigzagged crazily from its blown out tire. And the driver jammed on the brakes to avoid hitting the prowl car ahead. He went into a screeching skid and ended up wound around a light pole. The driver was pinned behind the steering wheel, bleeding but still conscious. It was Rocco Malatesta. Gee, you cops got a lot of trouble to make a speeding case. No, not this time, Rocco. This is one ticket you can't fix. This is murder. What are you talking about? Hit and run murder before witnesses. Yeah, we'll see about that. How about getting me out of here? But first, just hold that pose. Hey, what is this? You cop is carrying newspaper photographers with you on the prowl counter. Not usually, Rocco, but this photographer's special. You know, Rocco, if it wasn't for him, you wouldn't be here. What? Hold it. Just like that. For one more shot. Suspense. You've been listening to One More Shot, written for suspense by William N. Robson. In a moment, the names of our players are the word about next week's story of suspense. Out of tune because of irregularity, Kellogg's all-brand helps put you back in tune. Kellogg's all-brand is the natural way, the good food way to end constipation caused by lack of bulk in your diet. There's only one all-brand. Kellogg's all-brand. Its whole-brand content gentles away constipation, supplies your system with the bulk-forming food you need. Kellogg's all-brand is the only whole-brand cereal to bring you the combination of proved effectiveness, appetizing taste and crispness. It never gets mushy and milked. So get back in tune and stay in tune. It's easy with the one and only Kellogg's all-brand, A-W-L-B-R-A-N. Safe, reliable, pleasant. Millions enjoy it every day. They know they can count on Kellogg's all-brand to relieve irregularity. Third in tonight's story were Joseph Julian as Bernie, Nat Polan as Claude, Frank Thomas Jr. as Red, and Jim Bowles as Rocco. Others in the cast included William Redfield, Alan Manson, Jack Grimes, Sam Raskin, Bill Lipton and Peter Fernandez. Listen again next week when we return with Bitter Grapes by Milton Geiger. Another tale well-calculated to keep you in. Suspense. The latest news followed and have gone will travel on CBS Radio.


If you build websites for clients, then you know when you get that lead, any lead, it feels really good. I mean, when you get an email with somebody saying, Hey, someone referred us to you to help us build your website. Or you get another email and somebody saying, Hey, we really like your work. We like what we see and want to talk to you about you helping us with our website. It's a great feeling. I love it. I know you love it too. I mean, it's almost like a shot of dopamine, right? Like you get it, you get that rush. Now, but what's really important after we get that lead is how do we nurture it? And how do we turn that lead into a call, a discussion with the client into an initial consultation or discovery call, which then could lead into a pain project. What's up, everyone? I'm Jeffrey at Lightbox. And what I want to do in this video is I want to give everyone an inside look into my own onboarding process, how I nurture leads that come in. Also, how I turn them into initial consultations and do it in a way that is automated and in a way that qualifies the lead and best prepares me for the conversation with the client, which gives a very much higher success rate in landing the project. The first step to all this is going to be automation. Now, automation is key because here's the thing. Sometimes we get so busy, we're in the zone, working on a website for client and the design in something we get really busy. And if we get that lead while we're in the zone and busy, one of two things usually happens if we don't have a process set up. The first one is we stop working on what we're working on, take time, craft up an email and try to land that new project. And that interferes with our current project and can set that project back. Because, you know, when you deviate your attention from anything, it takes a good amount of time to get that attention back to it. So what might seem like a 30 minute task could actually end up costing more around a couple hours or even more. The other problem that happens is that we're so busy in our current tasks that we're like, we'll get back to that lead when we got time. In fact, this is a one thing I used to be guilty of because I didn't want to break my concentration from what I was working on. And then time goes by fast, you know, gets so busy and a day or two could go by before responding to that new lead. And then you already lose that window. Like the window is very short to nurture a lead. We need to be able to respond right away, but to respond right away in a way that does not take us away from our current work. Flow, we need to automate things. So here is my automation process. First up, we got to have the scheduling tool and this I cannot emphasize how important this is to have if we are a freelancer or running an agency. Now we can use Calendly or we could use tidy cow. Both of them are going to work just the same for what I'm going to show. They're both effective in the process I'm going to share with you. Now they aren't expensive at all. In fact, the Calendly one, you could do what I'm about to do and show you with the free plan. The only problem is on the free plan, you can only have one calendar. And if you look at my tidy cow, you can see I got several calendars right here for different situations, different clients, etc. All right. And then if you go for tidy cow, well, tidy cow is 30 bucks for a one time purchase. So this is a very great investment. So anybody could get started with that. It's only 30 bucks. Now there are a couple of big reasons and purposes for having a scheduling tool like this. One is that clients tend to be in different locations in our line of work. So we may be getting leads that are in different locations. So this helps to match up the time, the different time zones. Also, it creates an automated system and process for a client to be able to find and pick their time. And that's pretty much what we see as like the standard benefit, but there's one more I'm going to show. So the first part of automation is going to be setting up the calendar. And it's pretty simple to do. Just go ahead and go in and choose your times that you want to keep your calendar open. You know, all it does is take about 20, 30 minutes to go through and set up. So that part right there is the first part of the automation, the second part. And this part right here was the game changer for me. This is where I started to see the most results, the biggest results come from. And that are the list of questions that I have prepared for when a client does want to book. So let's say client messages and I send them a link and they get a link. Here is the link to schedule a call with me. So they'll pick a time and they'll find one. Let's say they pick Wednesday and they'll pick it at eight. I'm an early bird. So I wake up early. It's all good. And now I have a set of questions here for the client to answer before they complete the schedule. Now this right here is far more effective than trying to add questions on your form. The problem with adding questions on your contact form on your website is the more that you add on there, the more clients are going to bounce.  I've done a lot of UX and UX testing and heat map testing. And I saw that even with basic forms like just a name, email and send or name, email message and send. During that process of filling out the form, the client has second thoughts, doubts or just a bunch of different reasons why they don't hit that send or submit button. So the more things you add to that contact form is more time for the client to change their mind before reaching out. Keep the form as simple as possible because the thing is once the client fills out the form, they just take in their first step to connect with you. They just made their first commitment. Now going back to our form here, when we send the link out to the client and the client clicks on it and chooses a time, they just made their second commitment. They just took the second step into having a call with you. They're in the flow. They're in the process. They want to talk. So by adding these questions at in now at the end, you're adding it to them while they are already committed to fulfill this engagement right here and to get this started. So let me go through the questions and I want to show you which questions I have that I ask clients. And I'm going to encourage everyone copy this replicated. Please feel free to 100% replicated and use it in your own. That's the reason why I'm showing it. All right. So the first are the basics. This is part of just County name and email. I also want to know the company name because with this I could do some research on LinkedIn before a call. And then we got the website address. Now this one I leave optional because they might not have a website yet. But every other question on here is not optional. Like if they're mandatory questions, I need to get that information because it's going to help me in our call. The next one, I want to know the business size. How many people are actually in their company? This will show me if it's a small company, a startup, somebody just working on their own or if they're a large company. Because I have been surprised before where I thought I was getting on a call with somebody. I thought it was a small little business and it turned out to be a very large company and I wasn't prepared properly for that. So I want to know a little bit about their business. You know, they could just let me know what they do. It helps out. This is something I've recently added and that is asking them what services are they looking for? Now I've only added this recently because we started offering more services at my agency. We're starting to do SEO, branding, logo design, stuff like that. And I found that clients were reaching out to us for their website design and development because that's what we're known for and didn't realize we were also capable of offering other services and they were going to other companies for those other services. So I snuck this in here on my questionnaire because first this is going to position us as somebody able to complete these kind of services for the client. But also to let us know what does a client need? Do they need marketing? Do they need SEO? Are they thinking about it? And it'll get them thinking about it as well. And then over here, I want to know where they're located. This helps me out with understanding like their time zone and where they're calling from. And then here is the big one. What is a budget for this project? This gives me an idea of the ballpark they're in. So if you see someone going anywhere from, you know, 1000 to 5000, we know that they want just a basic website. If it's under 1000, well, they're looking for something that is not, you know, really priority. Like they're not really willing to invest quite yet. If they're looking at 5 to 15k, okay, they want something good. They got a good budget. They know they need something proper, 15 to 25k, the same thing. And if they go for 25 plus, they're thinking of something bigger, probably a custom project. But this helps me to get prepared. And then this is for my own marketing research. How did they find us? And once they filled all this out, now I'll be prepared, ready to go into our call and have a higher chance of closing that project and making it a paying project for us. And the last thing we need to do is integrate either Zoom or Google Meet. And you can do that with Calendly or Tidy Cow. They both work the same. In fact, everything I'm showing you works the same on them. But by integrating it, once the client fills out and schedules, everything is done. You have your meeting link sent to both of you. It's going to both of your calendars and you have your list of questions to prepare you for your call and your meeting with the client that we could go in and just rock it. All right, cool. There's one more thing now, one more thing I want to show. And this is the last part of the automation. And that is to have an email template. So here is my email template right here. All I got to do is copy and paste this over over here. I would just put in the client's name. I have a little section that adds something personalized here. I wouldn't spend too much time if they reach out and say, hey, we got a Shopify site. I would just put something like, hey, we'll be excited to work on your Shopify site. Something just a little bit personalized because the goal for this is to set everything up. Take your time on it now. Spend like a good hour on it now. Build out the process. Have everything ready to go because once it's ready to go, all I got to do is go here to my templates. Copy this, paste it into the email, make a couple little tweaks, and I'm not deviating from my current workflow. I'm able to message the client right away. The client, they just reach out to us about, you know, a project and they get an email back within 15, 20, 30 minutes. We're already building goodwill with the client. I hope this helps out and please, I encourage everybody to copy and paste this. That's the reason why I wanted to show it because it took me a while to get to this point. It took a lot of trial and error. And I went through freelancing and building the agency and I had to build systems and processes like this. And I want to share this with everyone so it doesn't take you as long to get to that point. You can get ahead a whole lot faster. And if you already do have a system in process, maybe there's something in here that you could add into yours to help improve it a little bit. The one thing about systems and processes, first off, we need them when either freelancing or building an agency. We need them inside our business, but they are always on a constant evolution of improvement. They're always evolving. And once you get into that mindset of looking at how to continuously improve processes and systems, well, you're going to see just a drastic improvement in your overall business. Well, I hope this video helps out. If you have any questions, drop them inside the comments and I'll be back again with more web design and web design business related content again soon. Thank you.