So what I'm going to take you through is just so again from A to Z on how to run a successful Facebook and Instagram video ad And so what I call and I and I kind of break it down at three steps There's three things that you want to do to really launch it successfully step one is putting it on the business page first So post it on the business page first. You'll always want to put your ad there first And we'll write out all the text so make sure everything is there on the page So go to your business page post it like you would anything else. I have like a Lot of clients man.  I'm I'm kind of camera shy like most are still like that man So whether it's videos that you put out Via ad or or images You can go both ways man. You can go both ways, but here I at least want to show you how to run a run run a video ad So you'll have this skill because this is freaking powerful once you can once you know how to run these video ads But if you don't really want to run and I don't think that video is gonna get email to you man to tell you truth I think it's a lot I think the file might be too big. I'm surprised. It even let you send send it normally Gmail would have just not even let you send it. It would have said file too big But what I do is when I record a video on my phone I'll just simply upload it to Google my Google Drive because I'll have the Google Drive app on my phone Or I'll upload it to Dropbox and Then I'll come over here to my computer. I'll download it to my files and then I'll upload it to Facebook Because I can never email video to myself to Gmail because it's always the file is always too big But um But yeah, you couldn't it just depends on how you want to build your brand man like Real estate agents are building personal brands There's not too many that are just putting out generic logos or or even just images There's still a human being a personal brand, you know, the agent you'll always still see their face So I'm just saying I mean, you know, and you should know this more than anything man. You're at your age Social media is all you guys know and Video is all you guys consume Right would you say your age group?  It's just video So that's why someone like you that's really trying to break into real estate. Yeah, dude like you kind of if you can start getting the hang of Simple video and videos don't need to be edited in my in my opinion Like you can go that far in and try to perfect the damn thing and hire someone to edit But that's not even needed man. Like at all at all at all Like as you grow and as you get more better and as you just get more comfortable Then you can probably start editing videos and start adding a bunch of cool stuff, but really it's not even necessary It's not a tiktok. It's not an Instagram Real it's not a it's not a it's not a Facebook story It's not it's not a video where I need to edit it really That's just my opinion There we go. Yeah, perfect So you can just download it from here and then and then boom you'll have it awesome Come on Google you got it Nice, okay, cool So you can do that green. Yep, and then just you'll find it there and Here is just kind of keeping it friendly man. Look at that dude. Handsome kid, bro You need to start doing video man.  That's my entire social media marketing strategy. That's it It's not a it's not it's not a video on all these damn platforms. It's not a video every day It's it's none of that It's it's it's running an ad on my one video every 15 days That's literally it dude, and if you can do that A nice little backdrop like that dude. I'm telling you you have what it takes, bro You have what it takes. I wouldn't even worry about any other forms of marketing if you can just keep it that simple You'll crush it You'll crush and this really applies to the local business owner to a local business owner If if you were marketing something like for example your bikes and what you sell on the internet That's when you got a market and and you probably don't even advertise on that But but that's when you can yeah, you don't that but but my point is that's when you can put out stuff organically And just share it with freaking everyone and their mother because you can sell to anyone in any freaking country But in this case, I'm trying to take over a local area So my organic and all these damn videos that I think that I need to put out. It's not even necessary If I just put out one and running out on it and target my backyard where I'm trying to do business That's all I need, you know, so so here the text Open up. What are we saying in this? What are we talking about in this video? Hey, and here's here's really the The text for a for a video like this. This is the intro video The text is gonna be a little different, but normally there's a three-step Framework on this ad copy is what we call the text the ad copy Number one and I'll and I'll take you through the three steps But the third step might not apply but but it's still it's still relevant step one is always calling out that audience So so what what area are we really trying to focus on? Appleton or facts the facts value. So basically Appleton. Hey, Appleton. This is Carter your local real estate specialist Hey, Appleton. This is Carter your local realtor. Hey, right? So number one I'm always calling out that audience and Whether that's my intro video whether that's an open house video whether it's a listing video Whether it's giving away a seller guide video. I'm always calling out that that that audience So so type it I would say something like hey, hello. Hello, Appleton. This is Carter your local Right, so that's the first thing people see a first thing people read Before they even watch the video so automatically Fox Valley pops in their mind automatically the word local pops in their mind Right, so now you're able to relate to them a little bit more Hello, Fox Valley. This is Carter your local real estate specialist ordering expert real estate expert Just wanted to take a minute to introduce myself I know a lot of people may not know exactly who I am or what I do out here at Appleton But but in this video I'm breaking down my passion. How long I've been in the real estate space Why I love helping people blah blah blah. It's that type of of text When it comes to the ad copy of an intro video, but but So so number one calling out the audience number two telling that story So this is part of telling that story just wanted to take a minute to introduce myself in this video I'm going over this this this and this so number two. I'm that's the meat and potatoes. I'm telling that story Whether I'm giving a tip whether I'm giving a mistake to avoid whether I'm just introducing myself That's number two number two. I'm telling that story And then typically number three when it comes to a lead ad it'd be the call to action but but here there's really no No hardcore call to action But but we'll still we'll still write something just going over my background and how I got into the real estate business Awesome love it for more for two or maybe somewhere along the lines of to stay up to date with the current market or to To make sure you know exactly, you know Where rates are headed or whatever like all I'm trying to do is get them to follow my page for more For more information on the rule on the housing market and it really stay up to date in 2024 Make sure you like and follow my page. I'll be putting out a lot of content this year that you're not going to want to miss something like that so How I got into the real estate business for more information on the Fox Valley real estate market Oh, what is the marketing? Yeah market be sure to be sure to like and follow my page I have a lot more content coming out this year that you're not gonna want to miss And then I would even throw in just for the hell of it I I mean it's an option, but something like and by the way, don't forget to say hello when you see me at Like if there was like a popular mall or if there was like a poplar, you know freakin Restaurant because these little things stick in their mind and they're and they can relate to it right so So you don't have to put something like that But but that could be like a little little dagger at the end just so they they really know you're down the street You know, but that's fine. That's fine right there have a lot more content that you're not gonna want to miss perfect And that's it dude So we got the ad copy we got the video and then here's what we're gonna do to the video options click on video options At the top this is where you can add the subtitles if you wanted to But the video title is what is what's important the video title is what they see In the bottom left hand corner of a video ad So as you're in your news feed and your scroll and this applies really to the this applies to all parts of the platform But really in the news feed because you can visually see it right away in the news feed as videos are scrolling through your news feed There's a little little piece of real estate there that you can write something the video title Which is the bottom left of the video where you could put something And so that's that's what we'll put here So something like it's something sweet and short normally it's a call to action But in this case, it's there's really no call to action. That's fine so in this case it'd be it'd be something like It could be it could be Meet your local Appleton realtor or meet your local Appleton real estate expert or something like that And we can't write too too much. So hopefully that that even fits but but some along those lines Meet your local Fox Valley real estate expert. Yeah, I had to put up a fox valley So that's what I said in the video because that's like just all the surrounding cities around here. So yeah, that's perfect That's perfect. That's it dude. That's it. And then click on save the blue save and Then post so so step one of three step one is publishing it post in it on the business page first click on yeah publish original post So posting here first and The reason why that's so important is because as we now go to step number two, which is publishing the ad actually setting up the ad When we get to that step, which is next we can no longer change the text So we want to make sure that everything is there Everything there's no grammar errors make sure everything's there now and then and then we'll go publish it And normally it takes about two minutes to even get here Refresh the page normally it takes it takes a couple minutes It doesn't a video doesn't publish instantly like an image would in this case. It did really cool.  You have what it takes That's a minute and six seconds And that that that's good enough. That's good enough Our whole objective here is to run it under awareness awareness is really to get thousands of views That's where your videos go viral when you work when you run awareness ads But the main objective to do it is to capture your custom audience is to capture those who actually watch a percentage of that 104 Because not everyone's gonna watch 104 not everyone's gonna watch the whole damn thing at all But as people scroll through there's gonna be some that just scroll And they watch it for a second two seconds three seconds five seconds What we want to do and here's the number one objective of this awareness video ad It's to capture the audience of those who watch it for at least 15 seconds Those that watch it for at least 15 seconds are now in my custom audience Which I'm gonna use to retarget and show them future ads That's what this is what starts at all so the whole snowball effect the whole viral the whole brand Awareness it all starts with this one video. This is where I'm gonna capture my first custom audience So when I put out ad number two, I'm gonna now I'm gonna now have a custom audience to retarget Add number three to the same thing custom audience retarget those Right. So so that's step one posting it there. We're good there Now let's go up to a new tab and let's go to our do we have our bookmarks? Yeah, we have our bookmark folder right there at the top So let's click on that folder. Let's come down it. Let's come down to ads manager So step two is now we're gonna publish the ad that's it So this one so how did that so that's second one never turned back didn't do any. Yeah, that's so weird That's so weird And well and I don't want you to spend on that one right now We'll we'll come back to that one, but at least it went up a few hundred on that first one Yeah, it should have it should have went way way higher What did you know I spent 20 other and it didn't even yeah see so we're I mean shit We can cry over spilled milk, but but at least it didn't freakin spend the money It'd be different if it spent the money and we had a shitty return that'd be different But in this case, it just didn't spend the money for whatever freaking reason And at least at least we didn't get ripped off But but we went up a few hundred and that's fine for now now We'll just focus on our local area. We can always come back to the page like that So but that's second one the blue dot shade that to gray so page like to yeah That's a great second tab or this yeah the middle ad set click on that middle shade this one And then the third one to the right perfect awesome Okay, cool Perfect so now create the audience I mean create the ad so hit the green Yes, this is gonna be awareness Perfect and Then here you're gonna always go yeah, we can name at the top. What just name it intro video Intro video and then in parentheses awareness That's what you're going. You're going awareness and Then categories right below you'll always hit that drop-down categories and you'll go housing So you're gonna always go housing perfect And then the United States leave that because now we're gonna be targeting the US and targeting your local area So we're fine there so hit next and that's it man. That's step one of any Facebook ad really Or Instagram ad and again in this case we want awareness. So now step two Performance this comes down to actually that's fine maximum maximize reach of ads. That's fine. There's the Facebook page You're good there click on show more options The blue show more options or Okay, cool. So you're good there and Scroll down. So now we're gonna keep going a little lower and here's your budget So this could go and and again, so now you're just thinking of okay 30 days I'm gonna run this one. This is your intro video.  What can I what's my monthly budget? What can I comfortably put towards this like is it a hundred bucks a month? Is it 200 a month like is because when you break it down five dollars a day five dollars a day is 150 a month Right so so you have to you have to look at that because now you're gonna really dive into it now You're gonna you're gonna you're gonna want whatever that budget. So let's say for example It's 150 150 is my total budget for the month in this case. I would only go 75 dollars I would go 75 run for 15 days and then spend my other 75 dollars on the second part of half of the month And there's my total of 150 But in your case, I don't know where your budget's at We can do a hundred to start with and then wrap it off this we need or so 100 total for the month Yeah, perfect. So then just do 50 here. That's my that's what I'm trying to explain Is that whatever the monthly budget is just divided by yeah, just half it Lifetime yeah, lifetime be 50. Yep, perfect. And then I'll always start the ad the next day at 6 a.m Local time. Yep 6 a.m local time and then it's gonna end At that time as well. Yeah, and then just push it out push it out 15 days perfect and then 6 a.m. Yep, same thing and That's that so now you're gonna scroll down Perfect keep going down. There's your audiences custom audiences and then location Yes, they're going to edit the locations And now you're gonna just go in go in into into your local area So take away United States X that out. Oh, yes and Whatever whatever the targeting is here. So if it is Appleton It's Appleton from this point on right like I would just stick to that one area City And you can even go up to 50 miles if you wanted to so 15 The max is 50. So you can you can what do you think? I mean 15 is is is good Like I I think 15 is is a good handful zip codes that you can really dominate you know like When you should do a little more just because Appleton Atlanta is like 70,000 people so go to like you can five Yeah, you go to 25 just to get to like here because we work there a lot too soon. Okay, perfect So whatever it is 125 Yeah, whatever it is just stick to it Perfect. Okay, cool. So now scroll down. So that's that and then age you cannot change gender. You cannot change Detail targeting that's that's not that's where the key words go detail targeting But in your case you're targeting a local area So you don't even need to put any words there Facebook will find that Relevant person that fits your content and start showing it to them So detail target is not even necessary detail targeting is when you're marketing a product on online and you're selling to the entire country Or you're trying to sell to different countries like you like your motorcycles for example, right? That's where I would I would run an ad to the entire country and and then I would filter it out with detail targeting keywords I would only target people that follow freaking motorcycle Like I would only target enthusiasts of this sport, right? Like that's when detail targeting is really necessary But now when I'm targeting a super local area So so leave that as is and then scroll down placements advantage post placement. You can leave it on that That's recommended. That's when Facebook just places it everywhere and that's fine And then just click on actually you name it at the top. Let's give it a title at the top scroll up And here at the top all I'll do is just name or breathe or briefly describe what I did below So I'll briefly describe what I did below. So take away. So name it at the top. No worries. Yeah, delete that delete that 50 50 dollars lifetime $50 lifetime budget dash Appleton dash or or or even Appleton Appleton 25 miles dash Advantage placement, that's it Just so when I'm looking at the ad on the dashboard, I can I can I all know exactly what ad that is I don't have to click on it and I have to go into it and I have to read what the model does I can look at the damn title and know what ad that was. That's why titling is important Perfect. That's all you need. Okay, good.  So scroll down This right here when you go down to the placements keep going keep going to placements right here go manual placement So if you say David, I only want to run an ad on Instagram Perfect. This is where you do it. All you would do is uncheck Facebook uncheck audience network and only leave it on Instagram That's it. That's an Instagram ad Now what I really want to make sure though that I do first though is I want to make sure that that video is optimized for Instagram Right. I want to make sure that it's under a minute I want to make sure that it's vertical. I want to make sure that there's probably some some editing You know subtitles just like you put in this one, right? I want to for sure optimize it for that platform But that's how you would do it So you could for sure run ads just on Instagram and that's how you do it Okay, so so that would be manual placement unchecking everything and just leave an Instagram So in this case, we're going to awareness in this case We want everyone on every platform on every piece of the platform Instagram and Facebook to see it And that's advantage placement. Okay. So so click on next and we'll go manual placement We'll start playing around with manual placement when we actually start running lead ads That's when we'll start testing different placements on a lead ad. Okay, perfect. So here at the top You could just put intro video. That's all we need. No awareness. Just intro video. That's fine And then there's the Facebook page. There's the Instagram account and then add setup hit that drop-down for create ad And you're gonna come down to use existing post Perfect. So use existing post select post and then you'll you'll see that post. So right here. Yep, like post There's that video hit continue And you'll see by default. You'll see yeah, scroll down. Actually. Yeah, it didn't it didn't add the send message button Scroll down to the left scroll down a little bit. Keep going. So add button go to an ad button And you can add a send message button. That's fine. No one's gonna really click on send message It's not optimized for that but but that's fine. It just fills the space It's nice to have send message. Perfect. And see how see how the video title didn't really fit meet your local Fox Valley real estate No, the bottom left of the video the bottom left of the video That's the video title so Next time we'll just know to write something a little shorter. I could take local What's that I said about if I took local out or do you think local is important to have? Actually, yeah, you could have took it out. Let's see if you can I don't think you I don't you might not be able to edit it anymore And that's fine, but go to your Facebook tab you have open. Yeah, try it. That might be so click three dots And just going to edit. Yeah, video options Yeah, perfect. So see if you can put that that may yeah, you're right that word might not be necessary Yeah, actually, yeah, that's even better perfect, but it's still I'm thinking it's still might it might be a little too long But that's better. That's better than yeah, it's better than how it was save Okay, cool perfect. We have to reselect it or well. No, yeah, it'll just automatically reset Yeah, we're totally good and that's it man hit publish and that's it now in the future when you start running lead ads That's when the call to action would be learn more if you would have put in your landing page link Right there. Yeah, right. So so that's all that would have would have been different on this on this step That's it man.  We went we went Brett We went awareness on a lead ad, which is all you're really running the future lead ads in that case All you would do on the ad set level is one extra click Which is set in your custom conversion, but I'll show you that later But but as far as like the flow it's the same exact thing And again here you would have just chose to learn more button and put your put your website link Which would have been your landing page. Okay, so So in my whole three steps step one postnet on the business page first making sure the text is on point making sure there's no grammar errors None of that that's step one step two is published in the ad and then the last step Hit the X or close out of this window here in the middle just that X in the middle. No, not the whole town Yeah So now we could just go straight to our bookmarks now again moving forward Everything is in these bookmarks. Everything's gonna evolve around these seven. That's it. So from this point on Custom audience every every video. This is step three. So step three is creating your custom audience and In your page hit the blue button create audience. I mean in your business I should say custom audience in your business all you want to be doing is creating custom audiences around website and video That's really it and and even if you don't Excuse me, even if you don't get landing pages, then you'll create audiences around lead form Yeah, so so website and and video is where you'll primarily stay stay at so in this case, we're gonna go video We'll go video hit next and then engagement So hit that drop down and come down to so these are all the different timestamps I can create an audience of those who watch it for any of these these amounts Right. So so 10 seconds 10 seconds is a long time and and again, you know your age your generation Right, like you guys can't even watch them in for four seconds before your before you're scrolling Before you're skipping before you're freaking swiping like so that's why 15 seconds is a good times 15 seconds It's kind of a sweet spot if someone sat there and watched 15 seconds of my stuff Then then there's a good chance. They're gonna remember me next time they see me Right and that's all that that's all this is so Retargeting retargeting retargeting and then choose videos hit that blue choose videos in the top right and then just find that video So hit your drop down the Facebook page Carter Okay, perfect. So there's that video hit confirm and Then give it a name Oh Intro video intro video and then in parentheses in parentheses 15 seconds Create audience and that's it man So so this is where I truly believe the majority of people drop the ball when they're putting out videos Number one and this this applies to your business specifically what your dad does for marketing what you're gonna be Eventually be taught from these brokers on how to on how to how to market What everyone's doing is they're putting out video on a listing on an open house, whatever hit done click done the blue one They're putting out video and they're putting it they could be putting on their Facebook business page They could be putting on their Facebook profile Whatever but most time they'll post it on their business page They might share it to their personal profile and then share it to all their friends And so the only views that are going on that video are people that live across the country That's the problem is that most are just posting organically and you're getting random people and although people relocate for sure But that's not marketing like at all.  I see is yeah, that's all they're doing is posting organically But at the same time this they never create a custom audience So even the views that are on one's video, they're not in a bucket That's all these audiences are these are buckets buckets of people that have watched your stuff It's like dude if you're gonna put out all these videos great the custom audience retarget these people show them your next ad Right and so this what your dad wants to be doing for sure as he puts on his real estate videos It's like dude put on the business page and come over here and create your custom audience But but really to tell you the truth. I only create custom audiences on the videos I'll only create custom audiences around videos that I'm actually running as an ad So if you're it like your dad for example, if he's gonna just randomly put out a video and just shared on his personal profile And it's about real estate But it's not it's not ran as an ad a video like that really you don't need a custom audience It's only if I'm running an ad on it Because this video is gonna get thousands of views this video is gonna get thousands of local views and I need those people in a bucket I need those people in my bucket Right they need to be in this audience so I can leverage that and show them my next ad show them my next ad show them my next ad Right so So by the time you're on ad number four ad number five ad number six and you're retargeting Retargeting and you're low and you're focused in on a local area.  You really do You really do Like you have the opportunity to show up in everyone's newsfeed that lived down the street No one's really doing that now your broker not these not these guys have been in the business for 25 years not your dad like none of None of them are none of them They're all still old-school and doing offline shit as if it works now if it works That's great if it works you're spending way more than you need to be but this is where we're at Everyone's on their damn phone. Everyone's in their news feed You got to show up You know So So that's that my friend. That's that's that's that's our video ad any questions on that No, let's just hope it spends the damn money Yes for sure


It takes me a while, sorry. We refer to Charles, or C.C. Reed as Charlie. And today, I'm very proud and honored that his son and his wife, his son, Charles, and his wife, Regina, and his son, CJ, are with us here today. Dr. Denton Cooley hired Charlie in 1971 to become our new chief of profusion technology here at Texas Heart Institute. He also hired Charlie to become the first profusion program director here at the Texas Heart Institute, and that was in December 1971. Our first class started in January of 72. The first class graduated in June of 72. That means we were a six-month training program. Shortly after that, Charlie published, or he authored, three textbooks, Cardio-Pulmini of Profusion, Cardio-Pulmini of Bypass, and Safety and Techniques in Profusion Technology. I'm sorry I may have gotten that text name wrong, but basically safety. He was a huge advocate of safety, and he demanded it of everybody around him. He, together, Dr. Cooley and Charlie wanted to develop the school so that we could have well-trained profusion technologists that would support the Texas Heart Institute, but also the rest of the world. And I think we've done a very good job on that, as I mentioned yesterday, and the number of countries that we're working in around the world, and also here in the United States. I think 49 of the 50 states, perhaps, and a few other countries. And so we've done pretty well in that regard. The, let's see, what else? Charlie was a unique individual. He accomplished a lot of things in a short amount of time that he was at work. He was one of the ones that first authored or started writing in regards to standards and guidelines for our profusion of schools and other places. He was also a past president of the AMSEC organization as the American Society of Exocoporial Technology. He also founded the American Board of Cardiovascular Profusion in starting the certification process. He was a huge advocate of certification. And the same thing for accreditation of profusion schools. And because he was the president of the American Board at that particular time and the conversion over to the accreditation committee in profusion education and CAHAL, we happened to have our school signed off as the first accredited school in that particular time period. And he was also a original founder and a member of the American Academy of Cardiovascular Refusion. And I think I may have a slide of that here in a moment. No, let's not go back here. I'll find it in a minute. He worked on those things to help improve our profusion society and make it a very strong society. And he did expect a lot from us. He expected the best in profusion technologists. He expected the best in profusion students. And he also expected the best in our vendors that provided us with supplies. Hence the reason he basically forced them into cleaning up their oxygenators, reducing particulate matters in the oxygenators, reducing the percentage of water and blood leaks from whatever amount that the companies wanted to do back in those days to zero. That was his expectations. If you did not meet Charlie's expectations, you would know it. And it was typically by the tone of his voice that a few of us encountered. Charlie had many hobbies. I gave him a fish tank one year and no big deal, a small fish tank. And the next time I saw him about a month later at his house, an entire bedroom was full of fish tanks, saltwater, fresh water and et cetera. He had a room with Betamax. I think that's what it was called. Betamax and VCRs that were programmed to take these things like John Wayne movies and et cetera. And again, an entire bedroom. He was a photographer. He converted one of these bedrooms to a dark room so he could do his own pictures, that developed his own pictures. He was an avid hunter. When we'd go goose hunting or duck hunting, he would make the bag his limit in a short period of time. It might take me half a day or an all day to maybe get one duck or one goose. The other interesting thing about Charlie, he was always creating things like many profusals do. He had to save hundreds of white plastic grapes that came off the outside of our custom tubing packs. I asked him what for? And he said, for goose decoys. And they turned out to be great goose decoys because we can just, they're lightweight. They were small. We put them on the rice bowl and put them out there and pick them up and they were plastic. So there's no big deal that they got with. And so that was quite a unique individual there. We didn't have to put out the real decoys and they worked wonderful. He was a collector of paintings, carvings and a wide variety of items. He's very eclectic. And he also collected orchids. I went down to Panama with him one year. We spent about a week down there. Got lost in the jungles for a couple of hours, hacked our ways out of the jungles. And so we survived. And then right after that, we went over to Madrugha's house. She was one of our graduates from Texas Art Institute only to find out she wasn't there. But that didn't stop Charlie. We went on a shopping spree, just like he always does whenever he goes anywhere. He goes on a shopping spree to buy something from that country or from that region. Another trip was in Paris. And by the way, no matter where we went, we were always talking about profusion technology just like we do when we go to wherever. If we see one another on the street, if we see somebody else's home and things, we seem to talk about profusion technology all the time.  But anyway, that's what we do. Anyway, this particular juncture in my life, we were in Paris and that's Cali Hill. Cali was a profusionist from Canada. And across from them was Charlie's wife and also Aaron Hill. And they were there for a meeting. But after the meeting was over with, Charlie went shopping again for paintings and for art and for China and a wide variety of things. Crystal, he just, he had it all. Okay, so what do I do to make it move forward? Oh, there we go. There we go. He said it right there. Also, while in China, the company I was working with at that particular time, we were over there having equipment and supplies and donated a lot of things for China. But China, we were also over there in Shanghai in Beijing. And during that time period, we did a considerable number of adult patients and a few pediatric patients while we were over there. And of course, educational exchanges, giving them books and et cetera. So Charlie was instrumental in doing a lot of those things. But again, when the day was done, he was shopping for whatever he'd shop for. Jade, China, whatever. I never saw a lot of those things that he bought because I knew he bought a lot of things when he went out like this. And so there was always an educational opportunity and there was always a shopping spree to follow. As I mentioned earlier, Charlie was a member and past president of the American Academy of Cardiovascular Profusion. But some of our other people that are here today and that have passed or whatever, were also members of the American Academy also that was Diane Clark there and Chris Clay and Jane Smith and let's see who else I can see. Bill King, Richard Berryessa, myself. There was a handful of us that were members of that particular time and kind of grew over the years. Then as far as the profusion team goes, that particular year, I think I was about the only one. Oh, Bill King's there. So the two of us are here today over there near the far right there and the rest of them are spread out all over the country. Another group of profusions there. Chris and I are there on the far right. Chris is here today. Oh, I wanted to go back from that one. Craig Loseck is over there on the far left at the top and Craig was presenting yesterday. I think that was a really enjoyable. I really liked that lecture. That's us and Chris Clay's here today and she's down there. Let's see if anybody else is here. No, thanks. And then Charlie retired and I believe it was 1985, as I recall. He moved to Pickles Gap, Arkansas. He bought some land, built a house, got a farm, ranch there, had some animals, selling tomatoes on the side of the road and those kinds of things. And he had a great display for all of these items he had collected all over the world. He had big shop, still places for his VCRs and tapes and things like that that he could watch. And he passed away at a very young age of 54 years old in 14 years, he basically accomplished more than all of us together could accomplish in this room. And basically built the foundation of which we can work upon here and now in the future. And so I was very proud of having that opportunity to work with him and being part of Texas Heart Institute. And yeah, would you like to come up? I'm just really privileged and humbled to be a part of this, I think. Like I said earlier, Charlie was my program director when I went through profusion school. And he was hard on us, he definitely was but he's a very complex, multifaceted man. He loved poetry, he wrote poetry. He was always kind to me and I was always made me kind of nervous. I was like, am I getting ready to get fired? That was a sign. But you knew he pushed you to your limits and because the patients deserve that. Patients deserve for us to be the best that we can be every single time. And then as teachers, our students deserve that. And I'll learn that from Charlie and Terry and Raymond. And so I just thank you for letting me be a part of this moment, thanks. Charles, could you come up here for a moment? One of the things that was done for Charlie was a bronze bust made of Charlie. And I wanted to make sure that it got to the appropriate person. And Charles and I had dinner last night. We talked about a lot of history. Terry and Deb, thank you so much. I met my dad very late in life, I was 16. I actually had come up to the Tech Star Institute probably in like 1983, 1984. And he truly took me back into the operating room and a couple of things I remember back then. Charlie pointed out Dr. Cooley's world's voice which is like this metallic pink color. I thought that's pretty cool. In the operating room, he said, yeah, treat yourself, you make sure you stand over here. And I was amazed, I mean, they had pulled out all the intestines of this person and they were working back towards the spine and replacing some vessels. And what I remember was I was amazed that when someone was like sort of leaning on the organs of the patient, sterile towels were on top of it. And when they put everything back it just like all fell back into place. It started when I was 16 years old. I thought, that's amazing. Everything just goes back into the body and stuff. And it really wasn't until after Charles had passed away that we learned how much he had done for the profession and how committed he was to profession. But so I knew him for five and a half years. And but when he passed, I thought that was sort of it. So I really thought my knowledge of Charlie was gonna end with my interaction with him for those brief years. But years later, I came across the Academy website and actually saw the, or read the Memorial Lectures. And they were very insightful. Erin Hill had written one. Another gentleman out of Georgia had written one. And I thought, it really gave some insight and things that I didn't really know about Charlie. But what I do remember is one of the times I'd gone up to his house. I was amazed at his capacity. Here he was working on a novel, an aviation novel he was writing. He had five TVs on and he's talking about Zulu Wars in Africa. And he's smoking his cigarettes and drinking nice tea. And I was amazed he could just do, he could just take all this in about what great capacity. And if I could only have a fraction of his capacity for what he had done. So, you can read those things online. And once again, it sort of fills that void of things you didn't know about him. But the difference now is that having someone speak the words, right? I can read the words about him, but having you all share your stories with me, it's been incredible. And something I won't ever forget. Thank you so much.


I don't think I'm sure you didn't see it, but I did my my first review over on my channel. Oh, you did it. Yeah Godzilla minus one.  That's all I've heard.  I'm Godzilla you can also Instagram Twitter for more juicy content Thank you very much for some patreon folks to the guns go like button today. We've Molly Ellen trailer. Okay good It's an LJP. Oh my little teaser.  That just reminded me of another It's oh Okay, yep Interesting. Mm-hmm. Great. I keep getting by trying to talk I shouldn't have these here Anyways, but it's called this that's a weird title for it. You said that a lot It is called Malakote Baliban Um Coming out in January the 25th LJP likes January apparently. Yeah last year was I think around that same time was around that same time because I think Vishal's kids I apologize for not always forgetting your name Came out. I think the 12th of January and then a week later or something like that, which I believe this is like Republic Day It is January 25th, which is the same day that fighter comes out Yeah, and something else as well.  LGP is like the only one that Okay, maybe not the only one but one of one of the few that I'll be if like his film is coming out And I'm like one we're excited for I mean And we would do it for other films that came out that if especially if somebody asks us to he has not even though he is a what would I don't know what Malayalam people told us you need a little forgotten it the Malayalam I'm a Malayalam word for our friend. Anyways Very excited for this. Let's just check it out. Shall we? Yes, let's do. Okay. Good. I should actually give us headphones.  Yes, but they were like Mahanlal LJP Get excited, right?  Well granted How many LGP films have we seen I mean five trailers? Oh trailers? Don't know Well at least five because there's been at least five films that we've seen since he's Malayalam Yeah, but that was not that was not an LJP trailer. That was a that was a that was a first look. No Remember the film that came out this year that everybody's sleeping. Everybody was just sleeping. Yes So there might actually be some hints because That like if you haven't seen it, please go watch this film that came out this year one of the best of the year I just can't pronounce the title. Yeah, it's a long starts with an S with a Oh good one in the span of a year. He's worked with Mammoody and Mahanlal. Yep But that you're like, what was that? Why is it? But technically it's kind of a teaser for the film. Yeah in a way So that maybe maybe once you see the film you'll be more like oh for sure stuff like that But yeah, obviously I there was far more there than meets the eye. Yeah for sure But then I think that is the pun intended because that's exactly what He's saying in the narration. Yeah, so yeah, it's a This is almost two months out almost Almost yeah for a Molly alum trailer. Yeah, that's that's a long right But it's hard to get bigger than in Molly alum than than Mohanlal and LGP working.  Yeah, doesn't come out with stuff that early Read this. This is the log line for it on IMDB pro It follows the life of a legendary man who struggles in life paved the way for next generations. Cool Cool. I've written obviously by LGP. I Believe that is his DP that he you that he works with all the time. Yeah, I don't think he would change Has um Fafa work? I Don't think so. He might have actually and we just haven't seen it. It was earlier. Why am I thinking? What am I doing here? Oh, I'm on the film site. Yeah, you were on the film Um Why do I feel like I've heard that he did and it was early? Well, if he has we haven't seen it if they have worked together. Is it almond? Yes. Oh, yes, is it almond or is that really like almond might be? Yeah Are you kidding me? How have we not seen an LGP Fafa film? People have told us to it's on the list. Yeah of stuff. So you guys can let us know if they so what should be our next Should it be this?  Yeah, because we've only seen probably maybe half of LGP stuff RIP Double barrel. We never saw no city of God Oh God, sorry Do we see this one? No, no, I haven't and then a Who's a is that his directorial debut looks like his directorial debut very little credit legs Sure looks like it Very very very little on it on IMDb pro But obviously you guys know one he's our whatever the my brother for our friend or ghost. Yeah is And God his filmography that we've seen Jolli-Tacu truly Amazing one the say that one that came out last year. Yeah, the one last year I thought it was with the Ness. It's an N. I can see the title of it a non-paco Mayakam yeah, which was what we both I think you agreed with me that should have been India's mission. Yes. Yeah And like we had thought guys It's not even gonna make the short list the short was already out. No, but it's coming this It's coming in a bike a week, but no one's talking about it It's not even in the conversation with the most recent because now the awards are coming out from the critics and stuff which by the way Get ready. There's gonna be a lot Oppenheimer Barbie But killers of the flower moon and poor things are going to be all over the Oscars. I'm we're seeing it tomorrow Okay, I'm looking forward to that one. Yeah, we got we're seeing it at 415. I'll review it on my channel the very shortly thereafter and We're also today I will probably do a review on my channel about Morning show because I've seen all three seasons what we're going today to the sag screener It's gonna have the cast yeah, that's gonna have the cast there for a Q&A and the reception to follow So hopefully we'll get to have a time to talk to the cast of the morning show Although Billy won't be there. We're really disappointed that Billy's not gonna be there. Oh Yeah, I love Billy Anyways, let us know what you thought about the teaser Obviously, I know if you're a Malayalam fan you're excited for yeah, I got it also looks both of those names Maybe it's just this it looks bigger than his films normally. Yeah, he's normally a very small intimate feel Yeah, I mean maybe a lot of people but like this almost feels Grandier yeah, it reminded me a little bit of it didn't go there with any action But it reminded me of the start of Kamal's new film that we just saw that the first book of right reminded me a little bit Of that but that falls into that epic the fighting So I expect that this did give me a feeling like wow are we gonna get into a historic epic with LJP? But I don't normally expect that with no not at all. I mean maybe maybe he's done it cuz again we haven't seen his filmography but and Do we need to say how beautiful that looked because the cinematography on that was just Looking forward to it obviously let us know with the next LGP film the next mohanlal Yeah, bunch of mohanlal to get and we really like him. Yeah, he's he's a very very good actor Obviously Haman Mamoudi. I think the two people that in Malia. I'm industry are often said as the two best actors Can't argue with that of all time in the of all time, right? Fafa will be added to that list of course But anyways, let us know for each of them what their next film should be and if you're excited for this down below


Welcome everyone. I am Ramadevi. I am from Department of Physics IIT Bombay. I am here to teach you group theory methods in physics. So, in day to day lives and in laboratories you do see some arrangements with symmetries ok, some patterns with symmetries. For example, the symmetric arrangements of atoms in a molecule has to be you know has some kind of a pattern which is like ammonia molecule you take or a water molecule you take. You can see that there is some kind of a symmetry pattern. Group theory is a mathematical formulation to understand such symmetries. Understanding complex systems, if you take a complex system it is you can put in a set of mathematical equations. It is not very easy to solve the set of complicated equations and group theory provides you an elegant way of capturing some of the certain details, not all details, but at least certain details of such complex systems. So, the course is for example, if you take a scattering or a decay process of objects of particles, will this process happen? Will this process not happen? Are the questions which you could ask? One way is to go and see in the experiments whether such a scattering process happening or a decay process happening, but what you could do is that from the group theory tools given a symmetry of such a system you can postulate whether these processes are allowed or forbidden ok. In that sense these are certain details which a group theory can actually give you handle on where you do not need to go and solve the complex systems. So, in this course we solve examples and also give you problems as exercises so that you start appreciating the role of group theory tools reproducing some of the experimental observations. I have adopted a presentation style for the audience to learn effortlessly and absorb the group theory arguments which are behind ad hoc postulates and selection rules which you might have seen in some of the courses. So, the contents will be such that you will be able to connect with what you have already learnt or will be learning in courses like particle physics, nuclear physics, atomic molecular physics, quantum mechanics and so on. So, this comprehensive understanding which I am going to give you through this course will actually build a strong foundation and you will be able to take up research in very diverse areas. I hope that you will enjoy this course. The plan of this course is going to be you know you can see them from your group theory arguments using these tools of character table, grade, orthogonality theorem and this exposure will actually train all of you to see how mathematics actually speaks physics. Continuous groups is the other half will be the content of the other half of the semester which is also known as league groups. So, some of the salient things which I am going to discuss during the course are young diagrams, root vectors, weight vectors and so on. And I will briefly you know go over the angle of momentum algebra so that you start understanding the unitary groups concepts and to make this make you people appreciate how elegant the group theory is. I want you to solve or I will take you through the steps of solving hydrogen atom problem where you will be able to see the rigorous elaborate way in which you got the energy spectrum can actually be derived using the tools of group theory in a very elegant fashion and getting all the stationary energy levels. I hope you will enjoy this course.


Item number, SCP-306. Object Class. Cater. Special Containment Procedures. Frozen samples of SCP-306 are stored at Bio Research Site 101. Research on SCP-306 is to be carried out under Bio Safety Level 4 protocols. Subjects infected with SCP-306 are to be immediately placed under quarantine. Any items making physical contact with infected subjects or SCP-306 residue are to be incinerated. Personnel interacting with infected subjects are to remain in full hazmat containment suits. Personnel interacting with infected subjects or SCP-306 residue are to remain under mandatory quarantine and submit to twice daily examination for a period of two weeks after interaction. Containment breaches within controlled environments will result in lockdown of affected area. Personnel within the affected area are to remain in place until cleared for release. Hazmat teams are to remove and examine personnel for signs of infection. Infected personnel are to be quarantined. Affected area is to then be sterilized. A 1 kilometer radius around any areas experiencing an outbreak of SCP-306 is to be quarantined. Areas are to have all water and sewer systems sealed. Hazmat teams are to be deployed in the area and all persons in the quarantine zone are to be evacuated and screened for infection. Uninfected persons are to be released with non-foundation employees administered class B amnestics.  Following completed evacuation, enclosed areas are to be sterilized with ethylene oxide. In unenclosed areas, controlled burning, followed by a ground sweep, are to be enacted. Wetlands harboring SCP-306 are to be impounded, filled, and sealed with concrete. Preventing SCP-306 from infecting any large body of water is an alpha class priority. Description SCP-306 is a fungus related to the genus Tricophyten. SCP-306 can infect humans through inhalation of spores or by skin-to-skin contact. Initial symptoms of infection can include coughing and sneezing and skin lesions. Lesions caused by SCP-306 display a morphology similar to benign papillomas, warts, and reach full size after approximately two days. Lesions are prone to shedding, after which another lesion forms underneath. Lesions that fall from the body of infected subjects are light enough to be carried by wind and capable of spreading SCP-306 for years. If untreated, lesions caused by SCP-306 can cover the body within two weeks. SCP-306 has been shown to grow in nearly all biological matter. SCP-306's primary anomalous property will only manifest when growing on human tissue. When infecting a human, SCP-306 secretes several previously unknown enzymes. These enzymes catalyze an unknown process, which drastically alters the structure of cells, resulting in the formation of several extra organelles of an indeterminate function. Approximately two weeks following infection, infected subjects begin to develop major physiological modifications. Over the course of the next three weeks, subjects rapidly lose weight, followed by the development of abnormal pigmentation and increased water permeability of skin. Subjects who are still able to speak describe being in constant excruciating pain. Over the next two to five months, symptoms include shrinkage of organ systems, reshaping of the skeletal system. This process can last between two and five months, after which subjects are referred to as SCP-306-1. Instances of SCP-306-1 on average weight 25 to 30 kilograms, measuring 0.5 meters in length. SCP-306-1 have an appearance similar to amphibians, but correspond to no known species. Autopsies of deceased SCP-306-1 specimens have revealed that internal structures remain morphologically similar to human organs following metamorphosis. Instances appear to enjoy human presence and actively attempt to gain contact when in human presence. SCP-306-1 remain extremely infectious, with any direct physical contact resulting in infection by SCP-306. SCP-306-1 are capable of reproduction in a similar manner to Agilichnus callidryus. SCP-306-1 was discovered in Louisiana, in a swampy area when locals reported a colony of unknown amphibious creatures, coupled with a string of unexplained disappearances. Foundation agents were deployed to the scene to investigate, leading to the object's discovery. Since this event, additional SCP-306 outbreaks have been found in the southeastern United States. SCP-306 is resistant to nearly all treatment, with the exception of high heat. Cauterization of infected tissue has shown modest success in treating cuteness infection. However, respiratory infection is not treatable. Addendum 1. Testing on SCP-306 has shown the fungus to be able to grow in nearly all biological matter, including most vertebrates. However, only humans have been shown to develop any deleterious effects from infection. Due to the possibility of a major outbreak, Dr. W. W. W. is requesting increased funding for research into SCP-306. Addendum 2. Memo from Site W. W. Director. Based off of Dr. W. W. W. W.'s research into SCP-306, we now consider it extremely likely that large reservoirs of SCP-306 exist in the wild. Because of both the physical danger and danger to secrecy presented, all sites are advised to monitor for wild SCP-306 reservoirs. Any confirmed vectors are to be dealt with by applicable regional forces. Addendum 3. As of date undisclosed, Site W. W. As reported decreased efficacy of antifungal sprays used to combat SCP-306, 056 has authorized further testing to determine the cause of this change. Addendum 4. Incident I-3063. On date undisclosed, all 12 contained instances of SCP-306-1 escaped primary containment during routine feeding. Researcher Thompson was fatally injured by a stray bullet as security subdued the specimens. The following is a transcript of an interview conducted with researcher Phyllis, immediately following the breach. Interviewed. Researcher Phyllis. Interviewer. Agent Leonard. Begin log. Leonard, thank you for being here on short notice. Phyllis, sure. Leonard. Alright, first order of business, please state what you were doing when the breach occurred. Phyllis, well, I was conducting feeding for the 306-1 specimens. What's his name? Thompson was getting the feed, and I was gonna administer it. I did account of the specimens. There were 11, but that was wrong because there should have been 12. So I told Thompson to look at the logs and see if one had been moved to another site. All of a sudden there's this flash of motion, and next thing I know I'm being pinned down by some of the specimens. I don't remember what happened after that. When I woke up, they were gone, and security was already there. Thompson was lying on the ground bleeding from his mouth. The guards escorted me out. Leonard, so you were attacked by the specimens. Phyllis, basically. Leonard, I understand that these creatures are normally quite docile. What caused this aggressive behavior? Phyllis, okay. We've been performing some new testing on the specimens. Leonard, what kind of testing? Phyllis, intelligence testing, putting them through mazes, training them, that sort of thing. Leonard, and what does this have to do with the breach? Phyllis, everything. These guys were speeding through puzzles, memorizing commands almost instantly. We looked at the data, and these guys are as smart as primates. Smarter even than that, we tried teaching them how to read, how to write, and they picked it up in the blink of an eye. Leonard, I have documentation that says those creatures are no more intelligent than a common tree frog. Phyllis, that's what we thought at first. But this testing, it showed that we were dead wrong. They were writing coherent notes to us. They told us what their names were. We gave one of them an IQ test. It scored 127. These things are humans, trapped in the bodies of frogs. Leonard, so what led to their aggressive behavior then? Phyllis, I'm not sure. Thompson brought in this kid's book with some fairy tales in it. Seemed like they'd enjoyed it, but after that, they started getting angry with us. They were depressed. They wrote notes telling us that we had no right to keep them here, that they needed to be out in the world, they needed to be free. Leonard, what exactly did they expect to be able to accomplish if they were able to escape? Phyllis, I don't know. Leonard, okay, I believe we're done here. Phyllis, wait, before you go, can you tell me what happened to Thompson? Leonard, I'm sorry, he was killed in the breach. Stray bullet in the chest. Phyllis, that's a shame. He was going to bring them another story. End log. Closing statement. Due to the information revealed in the incident, I order all contained instances of SCP-306-1 to be immediately terminated. They are now presenting a major obstacle to successful containment of an already dangerous object. 053. Addendum 5. Dr. Poo has found that most samples of SCP-306 display wide spectrum resistance to antifungals, upgraded to Keter. Item number, SCP-325. Object class, safe. Special containment procedures. SCP-325 is to be held in a standard 30 centimeter by 10 centimeter by 10 centimeter steel box. This box should be waterproofed and lined with hydrophobic rubber and stored away from any washing facilities. If SCP-325 breaches containment, standard foundation issue NBC protection suits are to be used to spread desiccant on the affected area. All used desiccant should be incinerated according to standard incineration procedure. SCP-325 can be safely stored at any site and with any SCP. Any personnel showing a greatly increased adherence to cleaning and hygiene then required are to be detained and given new foundation issue overalls to be worn for the next 24 hours. After this, suspected personnel are to undergo a psychiatric evaluation. Description. SCP-325 is a small bottle of washing detergent, a product commonly sold in the United Kingdom. However, the name present on the label does not match any of the company's current products. SCP-325 contains a semi viscous green liquid, identical in chemical composition to the naturals range of washing detergent sold by SCP-325 is a value pack container of concentrated detergent and currently contains 1,775 milliliters of fluid. One wash of SCP-325 requires 25 milliliters of liquid, as indicated on the instructions located on the rear of the bottle. This information also contains a warning detailing data expunged. SCP-325 functions in an identical way to a normal detergent and when used will produce excellent results. Tests with Class D personnel have indicated that victims will find the quality of the wash much higher than usual. Therefore, preferring to wear a garment washed in SCP-325 over other articles of clothing washed in normal detergent. However, lab tests have shown there to be no physical or chemical difference between garments washed in SCP-325 or other brands. Further research into low-level memetic threats are ongoing, but as the effects of SCP-325 are contained by non-use, SCP-325 is currently classified as safe. When a garment washed in SCP-325 is worn, the subject wearing it will eventually succumb to extreme pervasive paranoid delusions related to mysophobia and cleanliness. This will often induce ritualistic behaviors in the subject and has led to subjects harming themselves through excessive cleaning methods, such as placing their hands in boiling water or ingesting bleach. There are currently five levels of behavior caused by SCP-325 exposure documented, with all tests past 480 total hours of exposure resulting in the data expunged indicated on the label, unless subject expires at level 4, as documented below. All time measurements indicated in the following descriptions of behavior after exposure are indicated at the average number of hours exposed, rounded up in plus or minus 10%. Exposure refers to the time spent physically wearing garments cleaned in SCP-325. Level 1 Behavior Subjects exposed to SCP-325 for between 1 and 24 hours will exhibit majorly increased awareness of hygiene and cleanliness. This is usually characterized by excessive hand washing and ordering others to be more clean themselves. This stage will usually pass without comment. However, any staff noticing increased awareness of cleanliness around the storage area of SCP-325 should inform level 4 clearance personnel immediately. Level 2 Behavior Subjects exposed to SCP-325 for between 24 and 96 hours will begin to display extreme mysophobia and manic washing regimens. Exposed subjects will also shun others, only exiting their domicile to stockpile supplies of tinned food and cleaning agents, such as bleach. Interviews have shown that subjects view the outside world to be… unclean. Level 3 Behavior Subjects exposed to SCP-325 for 96 to 240 hours exhibit complete disregard for anything that is considered by them to be unclean, including the outside world. If an object inside their abode can be cleaned by the subject, they will clean it until deemed suitably uncontaminated. All clothing that has not been washed in SCP-325 will also be rejected and most likely destroyed, along with other non-suitable items. Subjects will usually dispose of things by incineration, although no single method is preferred. From this point, only clothing washed in SCP-325 will be worn. Level 4 Behavior Currently the stage of most use and interest to the foundation. After 240 hours of exposure, subjects will cut themselves in order to use their blood as a cleaning agent. Other agents such as bleach will sometimes be added, but this is not a constant behavior and around 80% of exposed subjects will not add anything. The blood from the victim has been proven to be 100% efficient at removing any contaminant from a surface. The mechanism for this is currently unknown, but tests with the products of SCP-325 and SCP-325 have shown promising results for cleanup after containment breaches. The composition of the blood has alluded a full analysis so far, with test results showing data expunged, present in the bloodstream. Further testing is authorized after submitting Form 325-T1 to the appropriate Level 4 researcher. Most test subjects, around 70%, will die of exsanguination or exhaustion before progressing to Level 5. Level 5 Behavior Once a subject has been exposed for 480 hours, they will proceed to data expunged, which resulted in the deaths of several civilians and foundation staff. This event is detailed on the warning on SCP-325's label. A copy is available to researchers above Level 3 clearance. As the r*** company shows no record of producing SCP-325, yet has the facility to do so if the r*** is added into their manufacture process, one undercover agent has been inserted as an employee. Said agent is to stay silent, unless production of SCP-325 is found to exist. All instances of SCP-325 found outside of Foundation control are to be destroyed by incineration after testing at the nearest Foundation site. Field agents and MTFs are clear to terminate any civilians exhibiting confirmed exposure of Level 3 or above. Confirmed Level 2 instances are to be contained and returned to the nearest Foundation site. Item Number SCP-340 Object Class Safe Special Containment Procedures SCP-341, 34, and 5 are to be communally housed in a 10 meter by 10 meter by 2.5 meter tank, with the water temperature maintained between 25 degrees Celsius and 30 degrees Celsius. Antidepressants and broad-spectrum antibiotics are to be administered intravenously every 12 hours. Medicinal compounds may not be added to the standard nutritive paste without approval. All waste products must be properly sterilized. Many personnel who aspirate water from the containment tank must report to medical staff immediately. Description SCP-340 is produced by a human-specific virus which preferentially colonizes the nasal cavities. The virus cannot be identified according to the Baltimore classification scheme, leading Foundation researchers to believe it was engineered by parties as yet unidentified. The presence of genes from both HIV and the SARS coronavirus supports this hypothesis. An incubation period, with a mean duration of 3 days, occurs upon initial exposure to the virus. Influenza-like symptoms will then develop and will persist for a mean of 7 days before clearing up. An increased production of mucus has been observed in all known cases and will persist after other symptoms have ceased. Virulence is highest during the first 5 days of infection, but viral particles have been detected up to a month after exposure in Foundation trials. Anytime after infection, a high blood concentration of carbon dioxide will trigger production of SCP-340. When initially produced, SCP-340 is a jelly-like mucus which extrudes to cover the lower half of the face, including the nose and mouth. SCP-340 in mucus form will undergo a catalytic reaction when immersed in water and will set into a bioplastic membrane. The chemical composition of the bioplastic facilitates the data-expunged process. Although it causes SCP-340 to degrade, the process allows the host to breathe underwater. The membrane is flexible and does not inhibit the host's facial movement. Any tears or holes which develop due to mechanical stress or SCP-340 degradation will be regenerated within 30 seconds due to constant production of SCP-340. Virulence is drastically reduced in this stage, but viral particles have been detected in water samples contaminated with SCP-340. Environmental contact may still spread the infection. When SCP-340 is exposed to air, it dries into a chitinous substance similar to crustacean shells. The water vapor trapped inside an SCP-340 sealed respiratory system is sufficient to prevent premature hardening. The hardening process also destroys its ability to data-expunged, and loss of function is irreversible after approximately two minutes' exposure to air. Once fully hardened, SCP-340 is impossible to remove without inflicting major tissue damage. It is harder than any generally known organic substance. A standard tungsten carbide drill bit required more than 15 minutes of constant use to drill a hole through 5mm of dried SCP-340. Research is ongoing into methods for the in vitro culture and harvest of SCP-340 for use in industrial applications. Addendum 341 Circumstances of Retrieval On date undisclosed, 12 students at a boarding school in United States began to produce SCP-340 during a swimming competition. Nine died before a Foundation containment team could be dispatched to the site. Five suffocated when attempts to clear airways of hardened SCP-340 failed. Two suffocated after attempts to open alternate airways induced hardening of air exposed SCP-340 in the trachea, and two died from dehydration. Upon arrival, the Foundation containment team quarantined the school until the infection spread could be determined. Four additional cases were discovered who were not yet producing SCP-340. All seven were taken into Foundation custody. The team then distributed Class A amnestics and followed COVERA Procedure Gimmel II, the Tragic Fire Scenario.  Surgical removal of the host's teeth will be safer in the long run than trying to deal with abscesses, bone infection, and sepsis. Do we have a laparoscopic surgeon on staff? Dr. Cairns Document 341 Inventory SCP-341 through 7 SCP-341 Caucasian Male Age of Retrieval 12 SCP-340 Production at Retrieval Positive Notes Housed at Site- SCP-342 African American Male Age at Retrieval 12 SCP-340 Production at Retrieval Positive Notes Deceased Complications from Surgical Insertion of Feeding Tube SCP-343 Caucasian Male Age at Retrieval 11 SCP-340 Production at Retrieval Positive Notes Housed at Site- SCP-344 Hispanic Male Age at Retrieval 12 SCP-340 Production at Retrieval Negative Notes Underwent Experimental Treatment Treatment Failed SCP-340 Production Induced Housed at Site- SCP-345 Caucasian Male Age at Retrieval 27 SCP-340 Production at Retrieval Negative Notes Refused Experimental Treatment Voluntarily Induced SCP-340 Production Housed at Site- SCP-346 Caucasian Male Age at Retrieval 12 SCP-340 Production at Retrieval Negative Notes Underwent Experimental Treatment Treatment Failed SCP-340 Production Induced Deceased Voluntary Self-Termination SCP-347 Caucasian Male Age at Retrieval 13 SCP-340 Production at Retrieval Negative Notes Underwent Experimental Treatment Treatment Initially Believed Successful Deceased Suffocation Due to Unexpected SCP-340 Production Item Number SCP-353 Object Class Cater Special Containment Procedures Biological Hazard Protocol is to be maintained at all times Biohazard Threat Level 4 Full Hazardous Material Suits Gloves and Oxygen Supply will be required to examine subject A disinfectant shower and decontamination spray are standard procedure before and after contact with SCP-353 The whole containment unit is to be kept underground at negative pressure and hermetically sealed at all times to prevent accidental contamination to the outside area In the case of containment breach all affected personnel are to be placed in immediate Biohazard Level 4 quarantine Termination will be required in the possibility of an outbreak of one or more Class 9 infectious agents Subjects should be fed three times a day as standard and provided with the minimum required comfort items A twin size bed a pillow and a blanket Clothing in the form of disposable surgical scrubs are to be provided as needed but requests for items should otherwise be denied Any outward signs of disease in the subject such as rashes, boils, vomiting or sickly pallor or demeanor should be reported with haste Since the appearance of symptoms in SCP-353 means a willful effort on her part subject is to be subdued and questioned Should SCP-353 need to leave its containment facility for any reason it is to be fitted with an explosive collar time-release drug delivery service for dosages of euphoric substances and Biohazard Containment Suit Should SCP-353's suit breach containment emergency sterilization procedures up to and including incineration of the affected area are to be carried out Description SCP-353 appears to be a normal human female 26 years old of average physical capacity and average intelligence Subject has the capacity to siphon infectious viral and bacterial agents from her environment nurture and store them within her body and then redistribute them to devastating pandemic effect SCP-353's mood directly affects the radius of infections recorded with increased emotional states leading to massively increased potency SCP-353 seems to be immune from the symptoms of said infectious agents but just as long as she is only passively storing them her active willful attempts to nurture manipulate and change infectious agents while they remain in her body cause her to manifest symptoms ranging from mildly annoying to severe Symptoms only last as long as she is actively inducing a change in the quantity or quality of an infectious agent and thus rarely last longer than a few hours Examinations have shown that the subject is able to store almost any infectious bacterial or viral agents within her body though she is only capable of changing agents that are able to naturally survive within the human body As of writing this report SCP-353's blood contains traces of over 1,000 different infectious agents including human immunodeficiency virus or HIV Ebola Marburg 67 different strains of the common cold herpes simplex A E. coli cholera bubonic plague SARS and malaria At least 30% of said infectious agents were previously unknown to the medical community and were possibly engineered by SCP-353 herself making SCP-353 an invaluable resource Addendum 3531 SCP-353 was originally encountered in data expunged South Africa where she seemed to be deliberately seeking to pick up strains of the Ebola virus Foundation personnel pursued SCP-353 to Dresden, Germany where they determined that she had successfully contracted Marburg and redistributed said virus to data expunged Subject was eventually subdued by physical means and taken into foundation custody with minimal loss of life To date her true identity is unknown as she gives no name other than Vector and refuses to answer any questions about her past SCP-353 claims to have traveled the western world seeking greater infections for her collection when asked why she would not give a response aside from because I can Addendum 3532 Initial testing has shown that she is as adept at manipulating and changing infectious agents in the bodies of nearby subjects as she isn't manipulating them within her own body She seems to prefer to manipulate diseases within her own body however as it grants her full access to the results of her manipulations Furthermore, her ability to manipulate disease in nearby subjects means it's likely that she is equally capable of curing diseases and dispensing them On a different note, personnel are reminded to refer to humanoid SCPs by their numerical SCP designation Should SCP-353 refuse to cooperate she is to be subdued and punished We're not here to make her X-Men villain fantasies come true Dr. Sarajarvi Addendum 3533 Given that this girl is a walking time bomb of viruses I recommend that we trank her, strap her to a table and give her a massive dose of ribovirin interferon cocktail to flush her system Dr. Addendum 3534 Flush her system Hell no Did you know that this girl somehow has the original strain of the 1918 Spanish flu as well as a half dozen strains of viruses we've never seen The research possibilities alone Dr. Addendum 3535 Limited research approved O5 Addendum 3536 The embrace of this vector persona including the fixation on the color black for cosmetic purposes her might makes right attitude her desire to infect rather than to cure and her disregard for human life all signal towards extreme malignant narcissism and psychopathic tendencies Her obvious pleasure in manipulating and controlling diseases within herself despite the often painful symptoms involved are also quite troubling Requesting approval for psychological examination Counseling or therapy may be useful in reducing her difficult demeanor Dr. Glass Item Number SCP-383 Object Class Euclid Special Containment Procedures All samples of SCP-383 must be kept in standard airtight plastic containers frozen into ice blocks and stored in a locker kept at negative five degrees Celsius at all times All samples of SCP-383 removed for testing must be handled with a minimum safety equipment of a face mask latex gloves and protective goggles optional of personnel already wear prescription glasses Personnel are reminded to wash hands after handling SCP-383 related materials All suspected and confirmed infections of SCP-383 will be treated with personnel and anyone they have had direct contact within the frame of infection placed into quarantine for the duration of testing A confirmed case of SCP-383 will result in personnel being placed under a week-long quarantine and placed on antivirals until testing reveals that SCP-383 is fully flushed from the system Infected civilians are to be treated similarly and given a class BM-nestic and told that they are in quarantine for a highly virulent new strain of the flu and the cause of the outbreak must be identified All objects created by SCP-383 must be catalogued along with the current state of the host Hosts of SCP-383 will be given a high-nutrition IV drip and unless class D testing is in operation hosts will be kept mildly sedated and in safe hospitable situations For obvious security reasons SCP-383 may not be introduced to any other SCPs Description SCP-383 is a viral infection first categorized as a variant of influenza The initial symptoms of SCP-383 are similar to those of the common cold ranging through a variety of aches and pains, sinus issues, sore throat, upset stomach, coughing and sneezing, and fatigue It appears to only be capable of infecting human hosts but has been observed to be carried by other animals such as rats and pigeons Similar to a common infection, SCP-383 will work its way through the human body naturally within a few days or faster with routine antivirals However, SCP-383 is also accompanied by extreme waves of nausea Along with bringing up the contents of the host's stomach SCP-383 appears to be capable of, through unknown means, producing random items These items are always sized appropriately to the host's mouth even if it appears infeasible for them to originate from the stomach suggesting that these items are actually produced either in the mouth or throat or often than not and these items are useful individually to the host For example, a host inside of a locked room may regurgitate a key or a lockpick set or a crowbar to pry the door open While the results are far from consistent the only pattern shown is that SCP-383 always produces items of use to the host in one way or another SCP-383 has even been observed to create living animals and complex mechanical devices Although SCP-383 would seem to have great potential as a foundation asset it should be noted that these items do not spontaneously appear Rather, they are created from biomass from the human body Victims are prone to anemia, nutrition loss, bone damage, and severe weight loss depending upon the fashion of items produced items that contain substances not found often inside the human body are often replaced with similar substances or missing non-vital parts Infections can also cause damage to the mouth and esophagus and a weakening of the immune system Hosts have also been observed to have a risk of choking on any items produced from SCP-383 Hosts of SCP-383 also report some difficulty swallowing foods and the relatively consistent nausea makes it difficult to consume or digest any foods or liquids occasionally resulting in dehydration Due to SCP-383's highly virulent nature, occasional mutations can occur resulting in SCP-383 strains that cause the host to regurgitate unsafe items or substances such as boiling hot liquids or knives that injure or kill the host Other somewhat common SCP-383 strains include a similar effect to the parent virus but manifesting its item creation abilities through fecal excretion instead Extra risk may be taken to prevent further strains of SCP-383 from developing as a strain capable of infecting non-human entities or with an entirely fatal reaction could prove disastrous Outbreaks of SCP-383 outside the SCP facility have been observed and contained See addendum for details Addendum Awaiting declassification Lesson complete To continue with your orientation training Subscribe to SCP Orientation right now And make sure you don't miss any of our upcoming videos


Hello. Welcome to the IoT world. My name is Rahul Parawali. I'm a technical marketing responsible for ST's Power Discrete product family. ST is among the top three suppliers for Power Discrets, which include ESD protection, TVS, filters, rectifier diodes, and MOSFETs. We have a large product offering under these products. So, we divide them by three main categories. One, it being signal integrity, second being connectivity, and the third being power management. The products that we have under signal integrity target a few applications like USB 3.1, Thunderbolt, HDMI 2.1, audio, memory, etc. We also have products based on different application segments like IoT, industrial, automotive, consumer. ST is ranked a top one supplier for ESG protection devices and our products are differentiated among three main axes. One being robustness. Robustness is measured by the IEC 61000-4-2 15KV air contact discharge. Two is protection effectiveness, which is measured by ultra low clamping voltage. And three being the line capacitance, which if it is lower, the better it is for signal integrity. And the third axes is small packages. These are packages that are meant to be placed in small form factors. We not only provide ESG protection devices but we also provide ESG protection with integrated EMI filters and common mode filters to improve EMI immunity in systems which might have wireless connectivity with like Wi-Fi, Bluetooth, or cellular signals. Now, the second category I'm going to be talking about is wireless connectivity and products that fall under this category are integrated passives like diplexers, filters, balans for wireless cellular applications like 4G, LTE 5G, Wi-Fi, Bluetooth, GPS. These products are quite simple. They are developed using integrated passive device technology which is a simple thin film deposition on non-conductive substrates like glass or high resistivity silicon. The value add for IPD technology is that it helps reduce bomb count, save space on the PCB which is required for most IoT applications. Now, we have IPD products which are made on demand for certain applications based on certain specifications. And also we have standard products which are offered off the shelf which are basically companion ships with other Wi-Fi or Bluetooth chipsets. Third category of products I'm going to be talking about are power management products and under these category we offer mainly power discreet which include short key and rectifier diodes, all bipolar diodes, low voltage and high voltage MOSFETs, and wide bandgap MOSFETs like silicon carbide or GAN. For IoT applications we mainly recommend diodes which come in micro package like Powerflat 3x3 or SOD flat packages. We also offer MOSFETs in miniature packages like Powerflat 2x2, 3x3 or even 5x6 dual island. These MOSFETs come in low RDS on low QG which is ideal for improving power efficiency. So the power discreet are mainly meant for improved power efficiency in IoT type of applications where battery life is critical. We have MOSFETs, we have low voltage MOSFETs in the 60 to 100 volt range in small packages like Powerflat 2x2, 3x3 and 5x6 dual island. These MOSFETs come in low RDS on low QG for better efficiency which is needed in most IoT applications. We aim to bring improved power efficiency and high power density in the smallest possible silicon. So what we have covered today is power discreet products in three main categories. Signal conditioning which mainly has ESD and TVS protection devices and EMI common mode filters for high speed applications like USB, HDMI, audio, memory, etc. The second category is connectivity which has integrated passive devices like balans, filters, diplexers. And third category is power discreet components which basically consist of MOSFETs, rectifier diodes and signal short keys and so on. For more information visit us at ST.com. Thank you for your attention.


Hey guys, what's up? Welcome to my channel. So for today's review, I am going to be doing that on the new Pure Cosmetics Sweet 16 Celebrate Your Selfie Block Busters set. It's a super cool, interesting product, so if you're interested, then just keep watching. Alright, so let's get straight to the nitty-gritty of this beautiful set. It is $49. It is a limited edition. Apparently it has a $320 value. Anyways, it of course is to celebrate their 16th anniversary as a brand. Right now it's only available on the Pure Cosmetics website, but I do believe it is coming to Ulta later in the month. And if you spend $50 online, this is $49, so you have to buy something else, but if you spend $50, you do get this awesome free gift with purchase, which comes with a super cool bag and a few products that honestly I'll rarely never use, but it was a good deal. Alright, so immediately I want to get into the packaging of this guy because it's absolutely amazing. It's a really thick box though, but it comes in this really cool box. It's really big and chunky, so definitely immediately it's not for travel. As you can see, it has this clear overlay, but inside it has like little sparkles that go everywhere, which is super cool. It has two pull out drawers on the side, so you aren't just getting eyeshadows. You're getting a mascara, a lip gloss, a pair of lashes, and on the other side you have two blushes and a highlight. And of course you open it up the front and it's going to reveal 16 eyeshadows in the shape of the number 16. Now when I was reading online the comments, a lot of people were complaining that this is so much wasted space in a palette. And yeah, it is so much wasted space, but I think this is more of a collector's item rather than being sensible kind of thing because it's really chunky and there is wasted space, but it's a novelty item. So a few months back I reviewed a couple of palettes from Cure. They're beautiful visionary palettes and their creator palette, which I thought were very innovative products. And it really put Cure on the map for me. I just absolutely loved these and I thought they were just so unique and such a different formula that I decided I wanted to look a little bit more into Cure as a brand. So when I saw they were coming out with this set, I really was interested in it. I've been using this palette for the last couple of weeks when it first came out and I thought today I was going to sit down and tell you how great it was. I've been incorporating some of the products into my everyday looks, but unfortunately today now that I really did a kind of playful, colorful look, my opinions definitely have changed. I'm going to start off with the negatives first and then I am going to go into the positives because I just want to end on a good note. But this definitely was made in bulk is a limited edition product and a lot of times when that happens, the quality unfortunately falters and I can tell a difference in the quality between those two palettes I was talking about earlier and this one. Now what I thought was very unique about the old palettes was their shimmer formula, even the mattes in here were just so different. Such a unique, sleek, silky formula. It felt a little dry but silky at the same time. The shadows in this palette do have that same formula or so I thought. It is a similar formula but it's just not as good quality. So let's talk about the finishes of these shadows first. There really are no complete matte, matte eyeshadows. What is matte is a little bit more of a satin finish but it comes up completely matte on your eyes. So don't be afraid that this has no mattes. You can use some of the shades in here as mattes like the pure color, the fulfilled color, the confident color, hangry, love. These are all meant to work as mattes and they work just fine. You also are getting about eight shimmers which these are great. They are about as good as that are in the other palettes. They almost have a very tacky, creamy formula to them which unfortunately is going to make their shelf life a lot shorter and it does stay on the back that the eyeshadows are only good for six months. Now will I follow that? Probably not. But that just goes to prove that the ingredients in the formula, the reason why it's so creamy, is going to make the shelf life a lot shorter. Now what definitely caught my eye about this set was that it came with three glitter pressed shadows. And for a mainstream brand to do that, that is very, very ballsy which I was so excited for because I love pressed glitter eyeshadows. So it comes with three and I did swatch them individually. On the end is the color that I just thought was really pretty. But as you see these three swatches, they are absolutely beautiful.  Quality wise, those are absolutely amazing. I love them. You definitely need a glitter glue to set them onto your lid. It's what I have on my lid right now and I love them. I think that those are the reasons I'm not going to return this palette. Those really are a great upside to this palette but back to the downside. I thought I really liked this palette the past few weeks because I was doing very simple, everyday looks. Simple crease color and a simple lid color. Like I said, the shimmers are beautiful in this but the mattes or the mattes not very good. So today I learned now that I was trying to get more of a deep look that these mattes actually aren't that pigmented. They're not. I had to keep building. They're very blendable but sometimes they just blend it away. The more I tried to build, I was going for the hot paint colors and they just didn't blend well on top of each other. They were chalky, dusty and not pigmented. So when I was just going for those everyday light looks, just get a color in my crease, the colors were great. Today when I was trying to do more of a deeper look, really get the pigmentation that is on this palette onto my eye. Not so successful. Even the lid color I used, it was one of the shimmery ones. Kind of patchy. Not something that I would like from a high quality brand. I don't have any problems with the staying of these eyeshadows. I thought they stayed fine, especially the glitter eyeshadows. So overall, not the best quality eyeshadows but you can make them work and the colors are very pretty as you can see from the swatches right here. Very good palette if you want to go for a more pinky or reddish toned eye. You can also do something very neutral with the colors and then of course they do offer those glitter pressed shadows which are amazing. Also what I don't like about the color selection of these is that it really lacked really dark colors. I know there is that black but it's more of a charcoal and the quality of it isn't the best. So there isn't too much dimension shade wise in this palette. I wanted something deeper for my look today and it just wasn't available in this palette so if you are of a medium to dark skin tone, stay away. Especially because these mattes aren't that pigmented, stay away. Alright so let's go into the bits and bobs that are also included in this palette. So on the left side you won't notice that there are two blushes and a highlight. I like how the drawers pull out. I do really enjoy these blushes. I'm wearing Snatch today. It's very pigmented but they do blend out so use a light hand pat it on your cheek and blend it out and you'll be good to go. And I like that there's a more neutral blush and a very pink blush. The highlighter is okay. A little chunky, more than I like but it's pretty bright. Shows your texture off a little bit. Not the best formula but I'm not mad when I use it at all. And the lasting power of all three of these are fine. And pulling out to the other side of the drawer you get a mini size of the Pure Fully Charged Mascara. Haven't tried it. Not gonna comment on it. I don't really care for mascaras just because I have no lashes. Can't speak for the mascara. The lip gloss I'm wearing today don't really like it. It's in the shade DIY. It's a small milky peach color. It's not very shiny on my lips. It isn't very pigmented and the pigment that it does give off is a weird milky color which just makes every lip color I have underneath it look weird. Don't like this lip gloss. Not good. And it also does come with a pair of Diva lashes and honestly love these lashes. One of the lashes I have on. I wouldn't necessarily wear these lashes with the particular look that I'm wearing. I think this would look really pretty with some winged eyeliner in a simple lid. But I actually am very happy with these eyelashes. I think they're beautiful. I like the quality of them. I like their band. It's a little bit thicker but it's very malleable. It really bends the way it needs to bend. So love these lashes. So overall this palette does have a lot of downsides but it also has a lot of upsides as well. It's only $49. That is a great deal for a set like this. Very affordable for all that you're getting. I wouldn't necessarily recommend this palette to you though. If you're going for quality, don't go for this palette. But if you like glitter pressed shadows, you like the brand Pure. You're an enthusiast for them. You want to support them and you just want something as beautiful as this in your collection. Go for it because you're getting a really pretty pair of lashes. I really love the pressed glitters and the shadows. You can work with them. But they're just, if you're going for quality, the quality is just not in this box. I'm being honest. So anyways, I hope you guys enjoyed this video. I hope you found it helpful. Remember to comment down below any questions you have like this video and of course subscribe to my channel. And I will catch you guys in the next video. Have a good day. Bye. And here I just included a little snippet of me doing the look that I wore in this video if you were curious about the process. And I just want you to pay attention how I really had to build the mats to get the color to really show. But yeah, I hope you guys enjoyed this video.


I'm Eric Gauthier, I'm an econometrician and a statistician, I just joined the TSE in September as a professor and I'm going from Paris, from Enseig-Cast. I'm a European grant, a grant from the European Union, so I got it with starting grants, so that's for the most junior people, so that was my last year of visibility and it's an ERC grant from the panel SH1, which is Market Economics. And my project is in econometrics, it's about my research, PCQ and the title of the project is Poemer. The weather is much nicer, it's more relaxed and I'm glad I'm changing because I've been in Paris for almost a month now, so now I'm going to explore a new city and I think if you have to move within France, Toulouse is one of the best places to be, so I'm very excited.


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