Hi guys, so welcome to the next part where we are going to continue onward with our exploration of the six eight feel or the six rhythm pattern. So what we did earlier was just visualize it as triplets or else as divisions of two of a three beat per bar kind of a song. What we are going to do now is just look at accents a bit more and also try to build a few unique patterns, try to make it our own sort of own it and make a song using it if you will. So the first thing is let's look at a few accents. So if we divide six by two equal pieces, you're going to get simple triplets. So there are no accents as such because it's very even accents happen when there is some unevenness and that creates a little bit of syncopation. So the first thing I'd like to share is a busier six by eight feel what I call the busy feel. So there you group the six eight as twos and fours. So you do two plus fours, there'll be one two one two three four, one two one two three four, one two one two three four, one two one two three four, right? It sounds a bit weird, doesn't it? It doesn't sound as natural as one two three, one two three, one two three, one two three or one two one two one two one two one two one and two. All of those sound very normal but when you say one two one two three four one two one two it just doesn't feel normal but sounds quite beautiful. Let's try and get a get it going on the piano now.  Again I am playing D minor with the top note copying the bottom note that gives you that it gives you a bigger sound it gives you more options for your arpeggio and it's just what's there when it when it comes to a six eight kind of a feel okay. So you go this is how I would play a two four busier six eight feel you do one two one two three four one two one two three four. So what am I doing there I'm kind of not going fully down initially not going all the way down I'm going one two and repeating one two three that creates a very unique accent one three four one two two two you're sort of stressing the note not at the predictable point which is at now it's uneven. So just try focusing this on the D minor chord maybe play those accents in your bass okay then you can proceed towards the other chords right so that's another way you're doing six it's sounding a lot more busier and a lot more forceful a lot more aggressive I guess quite like it little more to think though because it's not even isn't it two and then the four another thing you could do with the two fours you could complement it with the left hand by just holding your ground and playing normal steady triplets two three one two three I'm just keeping a three going there you know two three one two three assuming it's a three four one two three four one two one two three four okay and to make this a little bit lazier as I guess it feels like to me you do four plus two so you do one two three four one two one two one two three four one two one two how did I do that I come all the way down one two three four one two and then you do the two so you sort of invert what you did earlier now so one two three four and what's also happening is it's creating some very interesting accents which could also inspire your melody line and make these chords sound very very unique like the chords itself are becoming a melody in this case right and keep that three going in your bass that'll also complement very well oh sorry that was the busier one let's do the lazier one one two one two three four one two almost like a swing feel tang tang tang tang and so on so that was your two four or your four two feel the two four makes it a bit busier the four two makes it a bit I guess lazier if you will I'm just putting names to this very very unofficial but it just feels like that to me when I practice it so again we've taken six beats in a phrase or in a cycle but we've grouped it unevenly in the earlier part we grouped it in threes or twos now we've grouped it two plus four four plus two and as you may know if you know your maths two plus four equals six four plus two equals six and we are still in the six world right guys so now that we've explored the busy and the lazier feel let's look at growing our accent vocabulary but instead of taking a cycle of six we are going to sort of double that into a cycle of 12 or two cycles of six if you want to call it that now when you do a cycle of 12 you have more options you can use some odd number groupings combine them with more even number groupings as you saw with busy and lazy you could combine four and two and two and four together but those are even numbers with the bigger cycle maybe you do a cycle of 12 you can do you know the odd number groupings like maybe we can try five plus four plus three what is that five plus four equals to nine nine plus three equals to 12 which is still two sets of six or six twos are 12 right this is a maths class also by the way anyway so you if you want to build five on the piano what you could try to do so try to count five one two three four five and figure out the kind of a pattern anyway you have your four notes but now you have to add one to make it five isn't it one two three four five one two three four five so i think i kind of like that for now one two three four five starting with the pinky on the top now after doing five i need to do four one two three four five one two three four one two three four and then one two three where i'm starting from the bottom so that three is from the bottom so maybe practice each of it separately and then piece it together it's your five four three okay of course you can't do it with gaps otherwise it won't actually give you that 12 set or that six feel over two cycles three four five one two three four one two three four five one two three four five one two three four one two three so it's as you can see it's very irregular kind of tough to play also isn't it because it's not you don't move with the pulse your piano is doing all sorts of things but this could still be pulsed out because it's it's still three if you think about it one two three four one one two three four five one two three four one two three one if you count if you snap your fingers you could actually do a normal three you can snap like that you know so you can get some kind of a regularity with your other hand with your left hand to simulate a pulse of your choosing okay okay for starters however let's just maintain the accents just to show you one two three four five one two three four one two three change and then you do the G and it goes on and on over this phrasing fine so all you could do something consistent right but for starters maybe you don't want to do too much with the left hand otherwise it creates too much of confusion because your right hand's already doing something odd yeah so that's another way to use the six feel where you take it over two cycles and then do different accent groupings in this instance I've chosen five plus four plus three which still equals to twelve so eventually it feels the listener will move the listener will move to the pulse but you're presenting something unique which they can remember your song by what I wanted to end with in this series is to kind of show you how you can make a melodic pattern as well using a six eight feel and what I'm going to do for that is just take a chord the same chord D minor you don't have to play the octave as well you can just take the same triad DFA and add one note to this which is a non chord tone okay so a non chord tone with D minor could be E E is still part of the scale though right it's still part of the the scale in which all these four chords came from but it's not a chord tone it's not part of the D minor triad so you could do E as your fourth note remember for this whole six by eight discussion we used four notes instead of the usual triad which gives you three so the fourth note I'm going to play right now for you is that and let's try a six over that right so in my opinion this starts sounding very very unique and it's like it's not really just a pattern to accompany the melody or the singer it's something where you are trying to actually play something rememberable on your own and very melodically at the same time harmonically so if you do or I'm just adding a B flat there a B C E G or quite like that you're like not playing the F at all you're just playing two non chord tones the sus two the sus four and the perfect fifth so maybe you could experiment F major C major G major explore different options so you have a ton of options now so essentially the the tip or the suggestion I have for you all is you take a chord D minor you add a non chord tone example E G B B flat stuff like that and play them so you have three triad notes D F A and you have one non triad note in this instance E or in this instance G or B flat C stuff like that and again you weave that together in your arpeggio going up down or down up and it creates a very very unique sounding thing right and you don't have to keep the thing going in a very very busy manner right to you can also chill out a bit with your arpeggio by just doing just stopping there here and there just stop and still then you can go back to something else so it's a nice world to be in and if you have a song which you're composing over this feel you have a lot of creative possibilities especially if you like playing arpeggios right so that's how I've sort of structured this two part series in part one we looked at the traditional way to feel the six time over triplets of four or two or over eighth note sequences of three and in this part we've looked at ways to make it busier a bit more different using accents a lot more unique using irregular groupings odd number groupings of notes and we've also looked at creating unique patterns by looking at different chord tones right guys so I hope you found this lesson useful and if you haven't already please subscribe to our youtube channel give us a comment stating anything you'd want us to cover in the near future and what else can you do share the video with your musician friends thumbs up all those nice things right so as always see you in the next lesson we'll be doing more very very soon coming your way have a good one cheers


Hey everyone, welcome back to the Nintendo Prime and I actually have two videos I'm gonna get out to you today But this first one's gonna deal with one specific topic because we need to talk about the future of Super Smash Bros And then later we're gonna have a more prime newsy kind of video happening from our other set but right now let's get into the smash stuff because Sakurai writes a column for a Fumitsu magazine pretty much every single week. It's very rare that he misses a week and Oftentimes, you know, he's not always talking about video games and all that But this time around he is talking specifically about Super Smash Bros And it has leaked quote-unquote leaked and there's been some translations of it and Nintendo everything did a great job breaking it down So I'm gonna reference them in this but what we need to understand is that the second smash fighter DLC pack the six new Fighters coming is it there will be no more DLC after that supposedly at least there won't be another fighter pass and Shockingly This is that this is maybe the big one. There's actually no plans For another Super Smash Bros game. Yes, folks Super Smash Bros ultimate might be the end of Smash, so let's get into the breakdown by Nintendo everything So six more fighters were announced for Super Smash Bros. Ultimate But there won't be any other characters after that once those six additional fighters are released Super Smash Bros. Ultimate will be over as in no More new content Sakurai doesn't choose which fighters get in again. This has been repeated by him several times It's actually chosen by Nintendo. He's in position to accept requests from Nintendo's proposal If a character doesn't make sense, he can refuse it, but he doesn't cancel because getting stuck in game ideas So basically if you can't come up with an idea for the character, he doesn't just dismiss it If Nintendo wants the character get in he basically will figure it out Sakurai can't do other jobs while making these fighters, so he's not currently working on any other games This means he doesn't have a game he can release directed by himself, but he's fine with that At least fine with that for now. Obviously when this DLC ends, he could probably move on to another project Sakurai doesn't move based on his own desires like wanting to make or direct a new game So he doesn't basically he doesn't really make decisions for himself He makes decisions based on what Nintendo is asking him to do He works to make other people other than himself happy So he's a selfless kind of person Sakurai isn't saying there is no possibility of Smash Bros continuing in the future But neither him or Nintendo are actually thinking about a future for the game right now or for the franchise Adding all content without leaving anything behind would make a poor piece of work if you think about the near future Releasing those bits by bits would make it continue longer, and that's why these six characters are luxurious editions so What we're basically getting out of this is that he's not saying that Super Smash Bros as a franchise is over But he's saying that you know in conversations. He's having with Nintendo They don't really have any plans for the future of the series and if you think about Super Smash Bros ultimate on face value It kind of makes sense. It's really hard to follow up the ultimate Super Smash Bros I mean think about it. Everyone is here. Remember that mantra back at E3 some years ago Everyone is here. How big of a deal that was and they added all these other DLC fighters adding six more in There are more fighters in this game than basically any fighting game ever It's already the best-selling fighting game of all time Super Smash Bros is the one of the biggest fighting franchises all time And it seems crazy the thing there might not be a Smash Bros game in the future But then again if you think about it, how can you follow up the ultimate Super Smash Bros game? Pretty much anything after this is going to be a little bit of a disappointment And I say that because everyone is here in the future everyone won't be here They what what they do is ultimate isn't necessarily realistic for the future and if you think about it What's the big thing to do at this point moving forward make more fighters, but they're already doing that So what is the future of Smash Bros? Well, I don't know they need to worry about it for next-gen I say that because this game is so big kind of like Mario Kart 8 on Wii U Which I know was a dead platform a little bit different situation But on a next-gen Nintendo platform They could literally just port over Super Smash Bros ultimate deluxe edition and include all the DLC fighters for 60 bucks That seems like an obvious go-to for next-gen and they could just not release a new Smash Bros game They could just you know republish the same Smash Bros game and probably get really really good sales I don't know if they're gonna match the sales that they did on switch But probably get some really really good sales out of that and it'll feel like a good value proposition because Chances are knowing Nintendo. It'll still be 60 bucks on switch plus the two DLC packs So like buying a whole nother game at that point So it'll still feel like a good value proposition to new Smash players or even Smash players that want to play it on the next system Although the next system could be backwards compatible, so then you don't even need to it's a whole mess of a thing that only Nintendo can solve But I do think it's interesting that it does appear like Sakurai He's not asking for more freedom. He's just doing what's asked of him It's interesting to get this get inside Sakurai's head because he's taught about in the past So he wants to do more he wants to develop more games. He wants to do this He wants to do that maybe even make games not for Nintendo But he just keeps doing what Nintendo asked him to do because he's just selfless He just wants to make other people happy. He feels probably a dedication You know, you know feels dedicated to Nintendo as a company after all He worked directly for Nintendo and stuff like that in the past under how laboratories and all this and obviously had a really close friendship with Satoru Owada and originally he was still just doing the Smash Bros games as a favor to Satoru Owada Now he's not around anymore and he's still doing it You know the last non Smash Bros game he made was Kid Icarus Uprising and people really like that And they're wondering are we gonna get another one of those well now We can't until these DLC fighters are done and that's if he even wants to do that or Nintendo wants him to do that And right now it's interesting because Nintendo is not asking him about a future for the franchise Normally what's been happening at least what's been consistently happening for a while is He is outside of Kid Icarus Uprising He's just been going from one Smash game to the next Smash game The next Smash game to the next like he just keeps working on the next Super Smash Bros game And as he wraps up one he's already thinking about the next but this time around's different him and Nintendo aren't thinking about what's next They're thinking about hey, let's finish this and then I Don't know it might be a while I'm not gonna you know, I know the title of this video is a little dramatic But yeah, the future of the series is a little bit in question It's at least gonna be a long time until we see another Smash Bros game I think there's going to be a big gap between this and the next Smash Bros game I'm talking 10 years and at that point Sakurai starting to actually become and you know kind of old And will he even be running? I mean he'll probably still be directing it But will he be doing everything we know this time around ultimate he actually divvied off some of the tasks He's not the one personally Attached to making sure every every fighter is great He's actually been training other people to do that But I I worry about the future of Super Smash Bros in so much that ultimate is basically in my opinion This is just my opinion the perfect Smash Bros game It has everything you could ever need and here's the thing if you'd asked me about Mario Kart 8 Deluxe I tell you the same thing. It's like the perfect Mario Kart game. How can you follow that up? Well Mario Kart is a little bit of a different story because it's not like an everyone is here They didn't bring every track that's ever existed in Mario Kart together in one game They didn't bring you know, which would be the big thing for Mario Kart is bringing all the tracks together Even if they have all the characters bringing the tracks in would be the big thing for Mario Kart So there isn't really an ultimate version of Mario Kart There isn't one game that just pleases everyone and they've done so many different things like double-dash and adult like all these Different things that aren't really in this game So there's still places and directions and ideas that can go into Mario Kart to keep it going and what? What what what makes Mario Kart so endearing isn't even the drivers and the cars It's the courses they can just keep making more courses and they haven't had a game that has all the courses in so they want to make an Ultimate Mario Kart they could do Mario Kart ultimate and then combine everything so like there's still it feels like there's still something They could do with Mario Kart even if I think Mario Kart 8 Deluxe is basically perfect Super Smash Bros. Ultimate though is different. It's a fighting game So it's about the fighters and this is the first one since the very first game to bring every fighter together, so I'm I think I'm okay Now granted, I'm not the biggest like smash, you know gamer in the world There's a lot of hardcore smash fight, you know fans out there But I think I'm okay if Super Smash Bros. Ultimate is it and they just keep re-releasing it for a while you know on the next couple platforms because Where else does smash need to go from here? It's already so perfect the way it is I mean maybe they could do a special or like they bring it over to the next system And then they do another DLC fighter pack and they add you know that that could be a future for the platform You know charge 25 bucks 40 bucks or whatever and you get six to ten new fighters. That could be something But again that also gives Sakurai time between when that development of those new fighters start and you know The end of Super Smash Bros. Ultimate to work on something else And I think him and Nintendo might even want him to maybe work on something else Whether it's more Kirby games, you know Even though we get Kirby every year would it want to be great to see him return to Kirby, which is his character Wouldn't it be great to see another Kid Icarus game or something? Maybe he makes an original I game I don't know like it feels like we are and I thought I thought this back at the time when everyone is here is announced How do you follow up the ultimate smash game? Maybe we'll never know because maybe it never is followed up And that's gonna be interesting for the most popular fighting game in the world to just stop on up That's highest note ever, but Hey, you know, it's better. It's better to stop when you're at the top Then to keep reiterating until your franchise doesn't matter anymore Anyways, you guys don't know you think about all the Super Smash Bros. Ultimate news down in the comments below I'm sorry about the smash footage. You've you seem to be playing. I I'm not very good at Smash So I don't think that's a secret at this point. I think you guys so much for tuning in I love all your faces be sure to drop a like comment below Let me know like who's your favorite character to play in smash. I want to know that that's one one thing I want to know and let me know What's happening in your life? If Smash Bros. Would exit from it. Alright folks Subscribe hit the bell icon, and I'll catch all of you in the next video


Yeah, can you hear me okay? Hello Thanks for being here. So we're going to talk about the missed implying accessibility today Sarah shizari. I'm UX researcher and we have Jen here. She's a senior Interaction designer. We're going to talk about how to build UI component for screen reader users So I want you to close your eyes for a few seconds I promise I'm not gonna play any magic or anything but close your eyes for a few seconds and Imagine that you are going to browse the web while your eyes are closed It might sound terrifying, but You will have a torch the torch will light up a small piece of this face for you as you're browsing the web so Imagine that situation and this is that situation that I'm describing is how blind users are actually using the web So now you can open your eyes and imagine you are developing the content of the web for those types of people The context is a dark space. No one can see the screen that you are developing They can't actually see the whole page or anything They can they're only able to see a small piece of your screen at a time if they are using a screen readers So how would you design or develop something for that context? So we're gonna walk you through how we did it how we did with the pattern fly team at Red Hat the UX design team so The analogy here is that the web for blind users is a is a huge dark massive space And that has huge amount of information for people who are blinds to use it They have to have this torch called the screen readers that will allow them to light up a small piece of space at a time So again, we will walk you through to tell you how we did it So another activity for you guys So can you guys by shows of hand can you tell me who in the audience can read the information on the screen? Is there anyone no one so honestly you guys all see this on the screen You know, there's information up there, but it's still not accessible to you and the point I'm trying to Make here is that accessibility is more than designing for disability because at this point You guys are a hundred percent able to see the information. You know the information is up there But it's not accessible So the only reason you can't actually access it is because you're not familiar with the language So accessibility and designing for accessibility is a lot more than designing for disability We have to think about usability and understanding users needs and their capabilities So this is the actual definition of accessibility designing Accessibility is designing for usability for the people with the widest range of capabilities So why should you care? Actually, it's the law out there that if you are dealing with government education and non-profit organization There is a standard level of accessibility that you have to meet so if those customers are important to you you definitely have to meet some levels of accessibility and Also good accessibility is good usability. So Usability and accessibility there are not synonyms. There are different words that have different meanings But in order for you to have a great usability of product you definitely have to include great accessibility and if you are Including accessibility in your design is not going to be you're not going to be targeting a small portion of users out there Because if you have a good accessibility of products, it's going to benefit a large population out there For example in this picture if you have a a ramp for wheelchair this guy didn't have to carry the Bicycle with him. So again accessibility is good usability and when you're designing in like products or Application you have to bear in mind that you're going to use this product in the future your abilities your Needs your capabilities going to change over the time So definitely have this in your mind when you're designing you're designing for the future you and The more you wait to address accessibility of your product It's going to be tougher and harder for you to do it because accessibility is going to affect All aspects of your design so the earlier do you and earlier you plan to include accessibility the easier to belt and And if you test early in the process is much easier to belt and it's going to be much nicer at the end So when you're designing for accessibility try not to prioritize one group of users over the other ones and try not to Deprioritize one small group of users because when it comes to accessibility really doesn't matter How big those population group is so imagine your own company if there is hundred thousand employees in your company And there's only one wheelchair user. You definitely have to have a ramp for that one user So think about that when you're designing a web accessibility Because well, if there's only one user out there that needs accessibility Web technology you definitely have to give them that chance so accessibility and inclusive design always go hand-in-hand and Definitely want to make sure you design something that meets everyone's needs and capabilities and you come up with one common solution that That works for everyone. I Love this code. It says we are all just temporarily abled so basically when you're designing for accessibility You're not again designing for one small population because we at some point in life We will have some sort of disabilities that we will benefit from the accessibility Features that we have developed so talking about different users We already talked about different types of users. We have out J But on top of that we have different devices and those different different devices Require different inputs and they have different types of outputs So there is a huge combination of a combination of preferences and users out there we have large different users and different preferences to using and to use those products and Again to be honest It's not easy and it's not gonna be doable to design personalize or customize Experience for each of those preferences. So at the end of the day, we have to come up with one solution that works for everyone Well, as I said when it comes to accessibility number doesn't really matter if there's only one person who needs accessibility Technology we have to provide it but just to put you in the context and say how how Significant that requirement is we have one five point billion users out there that have some sort of disabilities and That's That is 20% of the world's population Today's presentation is gonna be about users who have some sort of visual impairments and developing things that is Usable for them. So just to put you in the context. There are 256 million visually impaired people out there who are using the internet and out of those 200 something million there are 36 million people that are 100% blind and sightless meaning that they don't they can't even see anything that you develop on the web so Little bit about who are these people? So Norwegian people they rely on tags Audio and haptic data and they benefit so much from this manic HTML information architecture and all cons contents and controls available as tags They have this superpower that many sighted people don't have they're able to listen and understand screen readers in very high speed and Just to show you an example of how Like this superpower sounds like I'm gonna play something from the screen reader I'm just I want you to listen and try to understand how what what it means and what it says so Go ahead and give it a listen Is there anyone in the room who understood a word more than a word? So yes, this is the superpower. They have they have this Incredible talent of understanding this audio. There was nothing wrong about the quality of this audio It was hundred percent of high quality of the recorded of a screen reader So they're able to understand this in even higher speed So when you're designing for accessibility you have to bear in mind that although they don't have the visual Abilities, but they are able to do something else that we are not familiar with it also when talking about low vision people and they rely on contrast font size and audio a lot and This group of participants or users are brought in a broader range than the no vision people They have the ability to use the screen readers and also all sort of other assistive technologies Such as this one that you see on the screen So at at Red Hat with pattern fly team we we started accessibility effort and To understand if the if the components and whatever we are developing is usable for these users we decided to go to the actual users and See things from their perspectives do want we wanted to observe how they interact without products and whatever we developed So we decided to work with this this school that There's a school called governor more head of school down in Raleigh. It's actually it's black sheep it's a black ship a school for blind and We started working with them to make sure To test our products and see how how they perceive how they interact with the products This is a picture of the students as we've worked with we started working There are like 10 to 10 to 12 students. They're junior high school Students and we started working with them since November 2017 We did a couple of activities with them the one that we want to talk about is the co-design and development and Testings that we did with them every week. So we went to school to work with two Norwegian students and we had a we had one designer one developer and work one research in the sessions and What we did was to test various Implementation of the components that we had we gave them the component we gave them tasks and we observed them How how they interact with the system and we heard them out as they were working with the system to see the Expectation and the preferences we went for the preferences using the device and the screen readers There was one student who was very comfortable with Jaws Which is one of the screen readers that is out there and she used Windows Laptop and we had another student who use iPad and she has voice over there So as they were working with the system we Observe them how they interact how what they hear from the screen readers How they react to what they expect and what they prefer So these were the questions that we were trying to figure out as we were working with them So what we learned from them I'm gonna just tell you high-level findings of what we learned and Jen gonna talk you through the technical finding of of the of their interaction with the web components So one thing we learned is that cited keyword only users are not equal to no vision screen reader users, which is Misunderstanding out there keyboard accessibility does not equal a screen reader accessibility So again if you are testing your product for accessibility You can't actually just rely with rely on keyboard accessibility You have to definitely test it with the people who actually use a screen reader and then complying with the Accessibility standard is not enough. I know there are accessibility guidelines out there. It's good to follow them but You definitely still have to test it because complying with them wouldn't give you the best experience out there We observe some some some situations that whatever Whatever presented to the students wasn't something that we expected to get from So definitely we have to test to make sure everything is working just fine And then the components that we develop is gonna be affected and influenced by various technical issues Such as devices browsers screen readers and the moods of the screen readers that the users actually using and In a design workshop that we did with the students. We observed something very interesting the students there were mostly no vision there were some of them who had some low vision but It's still they did have some understanding of the visual aspects of the web, which was very interesting to us just to figure out And I'm gonna leave you to read that code from one of the participants events you was designing a web page for us and I will ask Jen to take over and talk about the technical findings Thank you, Sarah And then can you guys hear me? Okay, it's my microphone on close enough the first session We had with our screen reader participants was to have them teach us how they use a screen reader to navigate a web page As part of this activity we learned that the same general methods are available in most of the screen readers They are different in terms of the exact key commands you would use and the results that get announced by each screen reader But we also noticed that Jaws provides the most full-featured robust Experience of all the screen readers So for all the examples we show on this page on all the remaining slides It's based on the Jaws inputs in the out and outputs So the first method they shared with us is how they go from The item that they're currently on and shift focus to the next item using the up-down arrow keys So it'll shift focus from the current element to the next element in the DOM when they hit the down arrow key Another way of navigating through the web page is by using a specific key command to navigate to a specific type of element So in Jaws the user can hit the H key and it'll go to the next heading on the page or tab for links B for buttons or F for form elements Buttons are also considered form elements and in Jaws There's so many different types of elements that you can navigate by that This is just one of the the common sets of elements that these users would navigate by Also most screen readers provide the ability to open a dialogue that will list a specific type of elements So similar to the previous method the user can Enter a key command to open a dialogue that lists all the headings on the page for example So without changing their focus on the page they can easily scan all of the headings that are on the page to Get a sense of the structure of the page and figure out where they need to go in that page to figure out what they're trying to do So if it's the first time that they're visiting a site the heading structure is very important They will scan the headings as shown here to understand Where they need to go to complete their task and to get familiar with that page the same way that you would visually scan a page layout to understand the organization of that page But if it's a site that they're already familiar with and they know what type of element they're looking for whether it's a form Element or a button and so they will pull up a dialogue that lists that type of element or use the specific key commands To navigate to that type of element. So to illustrate these methods I'm going to share with you what Jaws announces for the sample HTML shown here So this HTML would show as this example on the left on the screen You can see that there are a couple of headings. There's a bullet list of links and a paragraph When the Jaws user hits the down arrow key Jaws will announce heading level one accessibility guide Then hitting down arrow again would announce list two items because the next item in the dome is the unordered list Then when they hit the down arrow up key again It announces both the list and the link as bullets same page link understanding users needs and Then the next bullet same page link checklist and Then hitting down again would announce list in because they've come to the end of that list If the user is using the H key to navigate by headings It reverses the order So now it announces the name of that heading first accessibility guide because they know that they're on a heading and then it announces heading level one and Then the second time they hit the each key. It'll say understanding users needs heading level two So these users as Sarah demonstrated they can listen pretty fast So they'll run through pretty quickly Using the the keys to scan the contents of the page the same way that you just visually glance at it to understand the structure And then here again is an example of the heading list dialogue showing the headings that are in the sample html So as I mentioned before there are so many key commands available for almost any type of element that you can think of I'm just going to take you through the links as an example You would hit the tab key and it would take you to the first link on the page in this this case The context that it is of a list item is no longer provided because it's just skipping straight to the links And then here's an example of the links listed dialogue for those links as they would display on the page So hopefully these methods illustrate the importance of providing a name that is meaningful because often when the screen reader user is Navigating a page these elements are pulled out of context So you've all always heard that using a link name that says click here is really bad And this is why because when they pull up that list of links dialogue Having a bunch of links that say click here. They have no way of knowing what those links actually do Another thing to point out though is that even if you provide a meaningful name It's important to check that if all of these links show up somewhere on the page They should also have the same URL if they happen to have different URLs But the same name then that's going to be a major usability issue for your screen reader user Another thing that these methods illustrate is the importance of having a heading outline that proper clarifies the structure of your page Contents so in the same example on the right You can see that it's pretty easy to glance at those contents and understand the structure of the page You can easily find the title you can see the sections in the content and in the page But if you remove remove those styles so that everything looks the same It's much harder to glance at this example on the left and Understand where you would need to go to find the contents you're looking for and so providing the heading outline in a way that's Semantic and and properly identifies the heading levels And also using things like lists to properly define list items makes it much easier for the screen reader users to understand Where to go to find the contents that they're looking for? The remaining sessions we had with participants was to review components that we were implementing for pattern fly Two of the components we were reviewed with them were a button menu and a navigation menu We decided to start off with the button menu because we wanted to start with something that was fairly simple and basic Because this was the first time we were doing any kind of activity like this with the participants So we weren't really sure how it would go and we also decided to use What we call the kebab menu because that icon looks like meat chunks on a stick So with the button menu we were interested in understanding how the screen reader user interacts with the toggle and the menu But we were also interested in understanding how the screen reader Perceives the label on that button when we use an icon instead of text for the button So our implementation consisted of a button that included an SVG icon and Then a div that had links for the menu items We instead of testing two Variations of this menu because in our first test we noticed an issue with a voiceover So our first variation had both aria has pop-up set to true and then also included aria expanded Set to false when the menu is hidden And then such a true when the menu is visible We later realized that the issue with aria has spent has pop-up Was more of an issue with the participant having an older version of voice of of the iOS on her iPad And that version of voiceover did not support aria has pop-up but we had also learned with that first variation that Using just displayed none to hide the menu from screen readers resulted in some weird behavior with Jaws So in our second variation we ended up using the hidden attribute to hide the menu both visually and from the screen reader and We removed aria has pop-up because we wanted to test if there were different results when we only had aria had aria expanded and So again when the menu is visible we remove that hidden attribute and aria expanded changes to true Both variations had aria hidden set to true for the SVG icon to hide that Element from the screen reader because in our case we were providing that meaningful name in the form of aria label on the Button element itself, and we labeled it more actions So we noticed when we were testing this that the variation that had both aria has pop-up and aria Expanded and Jaws gets announced as more actions button menu And this is regardless of what state the menu is in the aria expanded attribute gets completely ignored in this case But in our variation that had just aria expanded Jaws would announce it as more actions button Collapsed when the menu is hidden and more action more actions button expanded when the menu is visible When we reviewed these variations with our participants the feedback we got from them was that either Variation provided them with the information. They needed to know that there was something they could do on that toggle to get Something else they both provided cues to the user that they could toggle to get more and Also in further reviewing the w3c recommendations for aria has pop-up We learned that there is an expectation on what role you assign To the pop-up that displays for the element that has that attribute So it expects one of these five roles menu list box tree grid or dialogue So in our example with aria has pop-up We should have used role menu for the menu the div that was the menu and the role menu item for the children links in that menu Another thing we learned was how to properly hide elements So we already know that display none will visually hide elements on a screen But we learned that you should not rely on that to hide elements from a screen reader We also knew that aria hidden would hide elements from a screen reader and does not hide elements on a screen But we realized that hidden is the most effective way if you want to hide elements both from a screen reader and on the screen So essentially using the hidden attribute is the equivalent of using both display none and are hidden such a true If you are going to use display none you should couple it with aria hidden Or you can just use the hidden attribute instead and then cases where you would use the aria hidden attribute are cases like where we had the SVG icon we wanted to hide that from the screen reader because we were applying the label to the parent element instead Also decorative elements you can visually hide you can hide them from the screen reader using aria hidden The next component we tested was navigation a similar interaction pattern to our button menu You have toggles in this menu that can show and hide a show and hide a sub menu Those toggles are also mixed up with elements that are just links on the page So in this case you can see DeLore is a link to another page But Ibsen is a toggle that displays another menu The first question we had was what button what what role should we use for those menu items in our navigation menu? Should it be a button a link or a menu item? we had learned when During our first session with participants how they use the links list dialogue to pull up elements on the page and We decided that it was important to have all of those elements in the navigation menu to be listed together in the same dialogue and So that meant if we were to use a button role on the toggle Then it would not list be listed along with the other links in the navigation menu Also, if we were to use menu for the sub menu Then we would have to use the role menu item for those links instead of the link role And those items also would not be listed in the links list dialogue All in the items with the role link would show up in the links list dialogue We knew in and using a link role for those toggles that we are breaking with standard practice Where you should only use links for the elements that are actually links and have a url value But in this case We decided it would provide a better user experience for our users to use a link to toggle the sub menu instead of a button And then the other question we had to decide when we were implementing a test page for this was Do we use aria has pop-up or aria expanded? We had learned in our previous session that either attribute will communicate to the user that they can click to get something more But we had also learned that aria has pop-up has expectations about what role you apply to that thing that displays In our case we would be using menu And if we were using a menu we would have to use menu item for the links And we'd already decided that we wanted to use the role link So that meant we were using aria expanded in our case So in our test page for navigation, we had a nav element with an unordered list of links and Then the sub menu also was an unordered list of links inside of a section element Inside of the list item that includes the toggle that displays that sub menu We also included a heading inside the sub menu that had the same text as the toggle that displayed that sub menu And then like with the one variation I shared of the button menu We used aria expanded and the hidden attribute on them the menu so our participants had no issues with using the role link on those toggles they understood that when that element received focus and it announced that it was expanded or collapsed They knew that there was a sub menu and whether it was visible or not So in this case you can see the menu is visible and aria expanded is set to true the other thing that we learned During previous conversations with them and reviewing the button menu was that when they toggle the element To display the menu. They expected focus to automatically shift to the first menu item So when we built our test page, we had focus automatically shipped to the first menu item and that sub menu and our participants didn't experience any issues with this When our jaws user toggled that link for science Jaws announced that it was the environmental science link and it also announced the label that we gave the section element That contains that sub menu But we also noticed when the participant used the links list dialogue instead to activate that toggle It would still shift focus to that first menu item, but nothing was announced Our participant overcame this issue by shifting focus forward and shifting focus backward The same way that you would kind of feel around when you're in a dark room to figure out where you are To get a con get a sense of the context of where she was on the screen But there is a web content accessibility guideline that states that there should be no changes in focus that are not controlled by the user So if we were to provide if we were to follow this principle But that means that focus should stay on the toggle itself and not automatically shift focus to the first menu item and This is an in line with inclusive design because if we were to automatically shift focus For the user thinking that we're optimizing that experience for the user We run the risk of potentially making it very challenging for other users So we decided it was better to be conservative and keep focus on the toggle rather than Automatically shift focus and run the risk of some users being really confused and disoriented by that Another question we had though was what should happen when the user moves forward? They're in the sub menu. They exit the sub menu. Does it stay open? Does it automatically collapse? Adobe has an example of an accessible mega menu where they handle this flow very nicely And I highly recommend that you Google this example and just play around with it and see how they show and hide the Some menus as you just use your tab key tab through the the elements the links in that menu So we had headings in our submenu the feedback that we received from one of her participants was that it was helpful to have the Heading as I had shared with you before there are key commands that let you navigate to specific types of elements So when she was in a sub menu if she forgot what sub menu she was in She would just use the shift H key commands to shift focus to the heading in that sub menu because she had learned and Using that menu that there was a heading Our aria current its purpose is to announce which link is the current page. So in this example If you navigate to the home page and then you shift focus to that link Jaws will say home current link and our participants understood what that meant They knew that that meant that that was the page. They were currently on And then there are many examples that use aria control this type of interaction pattern But we found in our tests that this attribute is really verbose and pointless for this use case So with aria controls you provided the id value of the element being controlled in this case the section With the id not bar submenu 3 is being controlled by the link that is a toggle and so when This link receives focus The section is hidden so Jaws completely ignores that attribute because as far as Jaws knows that element doesn't exist on the page And then once the menu is visible if you were to place focus on that toggle It will announce the element that it controls and then it provides a key command that the user can use to jump to That menu item, but in our implementation the menu is the very next item in the DOM that first menu item is going to be the next element to receive focus by the user and that is the interaction pattern that these users expect that when they if they have Focus on the science toggle link and they move down They expect focus to immediately go to the science menu and that down arrow key is much easier and simpler for them to use then the key command the Jaws and provides for Jumping to the element being controlled and also an in previous test We had noticed when participants would Indicate that there's too much information being provided to them So they they just want the information They need to know where they are and they don't want to hear any extra information. That's just added noise So this is a case where aria controls seems to just provide more noise provides no benefit to the user for this specific case But there are our UI patterns where aria controls would be beneficial So if you have a toolbar component for example, and that toolbar has a sort button or a filter button Those sort and filter controls control the list below the toolbar So that would be a case where you would want to provide them with a way of jumping to that element That's being controlled because the next item in From that filter control or that sort control is going to be another item in the toolbar So having an easy way to jump to that list that's being controlled is a case where you would want to use aria controls So that's the end of our presentation if you're interested in seeing our final implementations, please visit our pattern fly workspace Pf-next.com and take a look Thank you. Any questions for lunchtime? Yeah, only five minutes over. Yeah, and I think we didn't start late. I mean we started 12.5 something like that. Okay


This is TFNN, The Tiger, Financial News Network, TFNN, Headline News Update. Good morning everyone, Baselchap and here on this 11th day of September and it is the 10am Tiger Financial News Network Market Update and of course 9-11, everyone has to pause and just give give thoughts and really that attributes to those who were so incredible on that day. So, down's up 78 to 34,652, struggling in this inside track repellent zone. We're looking at the S&P, right now the S&P is up 16 down from the high of the day which is 4490, it's at 4473. The QQQ tried to rally, it's still up, it's up to at 37460 but it did try to hit 37631, this is all within the tide is coming down that is we're in a downward trajectory at least in the daily charts weekly charts all holding very well looking at the IWM, the IWM, the Russell 2000, struggling at the 200 period moving average of 57 cents at 184. Gold's running a little bit because the dollar is just taking a bit of a breather, gold's up 6 at 1949 and the dollar pullback 50 cents 50 texas is 104.59 and I mean in my show I'll do some other currencies and show you exactly the relationship there. Looking at crude oil and this is interesting because crude oil is still holding pretty well it's up three ticks at 8754 getting a little bit tired but so far holding extremely well TLT that is bonds, bonds are down 42 ticks at 93.95 therefore yields are going higher. So within that context I want to thank Teddy Kekstak for doing Tommy Junior's show eight o'clock to nine o'clock this morning and we'll be back and there's a lot I had a bunch of questions over the weekend and when I did my market overview afterwards a number of people had emailed me for subscribers that is just questions and I want to get to them as soon as I return for the Tiger Technicians Hour. Check out my normal


Welcome back to JSA TV and JSA podcast where we're covering the latest stories trends and innovations from leaders in the digital Infrastructure world. It's been a busy PTC as you can see my voice is just now deciding to give out here That's opportune timing. I'm sitting here right now with Bruce Garrison of bandwidth IG. Thank you very much for joining us Thank you Kila for having me. Yeah looking forward to a brief discussion. Yeah, absolutely So before we dive into things and probably the most important question Have you had any time to enjoy a little bit of Hawaii because we're in beautiful Honolulu here at PTC? In 10 years of being at PTC my feet have never touched sand. Okay. Well, you'll have to change that It's pretty pitiful. I should actually try to find a way to change. This is the trip. It's gonna happen all right, well, let's dive into the reason why we're here and We work very near and dear with bandwidth IG So we know this to be a fact you had a really big and exciting announcement about your San Francisco Bay Area Network this week Tell us a little about that We have we we announced a very very big project that is At the very very final stages the majority of the heavy liftings been complete and we'll finish over the next three to four months that project is a large fiber Infrastructure investment in the San Francisco Bay Area going from downtown San Francisco all the way to create oaks. It is a project that it's taken Three years to complete the complexity the permitting the the government agencies we had to work with through for it was very daunting process and it was it's been a great success and It is something that's going to change fiber infrastructure in the San Francisco Bay Area for the next decades and we are proud Excited and the next day the next step is letting the market reap the benefits of all this work that we've put in Absolutely, there's a really cool element of this project that you're not getting to just yet So let's get to that it includes one of the first subsea routes That's built under the Bay Area in quite some time several decades Which is quite significant, but also not something that's easy to do So can you tell us a little bit about why you wanted to tackle it in that way and how it will help customers? Yeah, so our business is we build large amounts of fiber infrastructure No other services on top of that that's up to the customer but we build fiber infrastructure to data centers the Bay Area is a large data center market and there is a lack of infrastructure available in the Bay Area to support all the digital technologies of cloud AI and everything in the future to come that that we're not we're not even aware about yet and the the Marine Cable is the Probably most complex part and the one that we Can be most proud of so we put large amounts of fiber on the San Francisco Bay floor Work with all the governing entities to accomplish that up to the requirement that they had and this is so unique one because in 20 some odd to two decades more than two decades. No one's put a cable on the bay floor to a lot of the cables today fiber cables traverse the bridges or the BART They like they don't have the same amount of capacity as what we just installed In the in the bay it connects a complete ring into the markets that we just I had mentioned and it is going to allow the Bay Area to continue to be a Premier market for data center activity as as more power becomes available more expansion can happen and that fiber that we just put in the ground or under the bay is A critical component to the market being able to continue to be a big data center hub on the west coast. Yeah Well, congratulations. I know that's not an easy feat I are our team did an amazing job super proud of them and super thankful to have them because it that I explained it several times that Our operations and instruction team makes hard things not look hard. So it's really proud of that group for what they accomplished Sounds like a new good tagline for for the company there. Yeah, possibly well Let's give a little bit of love to greater Atlanta in the Hillsborough area where you've got a network and then also Sorry greater Atlanta and then the Hillsborough area Portland So what what's happening with those two networks? So our other two markets today are the greater Atlanta area And then we're also in Hillsborough it's it is The same to expect on different scales Georgia obviously or greater Atlanta. It's just a bigger market lot of data thinner activity So you will see us building More and more this year we will double our network size over the next couple years We're really excited about Georgia. There's a lot of ingredients that are just making a great market for us And again another one the the density of the infrastructure. We're putting in the ground doesn't exist So it's a necessity for the market and Hillsborough is the same. It's a smaller market To start with in terms of route mileage, but we will continue to build spent plenty of meetings while here talking about building more so we'll Continue our business will continue to pick up a work and put Ground in the markets that need it and those are those two you will continue to see more expansion The largest piece of that will be in the Atlanta area, but even we're not yet in the Bay area At mileage in the Bay area as well outside of this 300 mile project that we're completing now. Yeah, absolutely What what else should we know about bandwidth IG that we're maybe not asking right now? What else would you like our viewers to know? Yeah, they're We're at PTC where there's data center operators hyper scalars carriers and what we are is really Unique we're not a carrier. We're an infrastructure provider and I've said this 100 times already what we're doing today and what we're putting in their ground does not exist and it's a necessity for the digital economy and for data center operators and The the infrastructure is purpose-built for the most demanding consumers of fiber and bandwidth and it's just because Tangible underground was on the ground. It's it probably doesn't get the Understanding and thought that these big shiny new data centers do and see them and walk in them But it's really proud of the organization because it's just a foundational piece Unless you're in the construction process And so is it's just unique and we're an infrastructure provider not a carrier and We feel this little niche here in this industry And it's exciting to see what our customers are doing with it with the infrastructure We put them. Yeah, absolutely And we're here at a conference where we're hearing a lot about AI and the rise of that and of course the AI Doesn't come without the fiber in the data center. So it's definitely a critical piece of enabling all of the cool things coming down the pike Yeah The fastest car in the world doesn't go anywhere without the highway and we're we're building new highways. Yeah, absolutely Well, and anything else that we can look forward to in 2024 or just stay tuned You can look forward to more construction in the markets that we're in. We are considering Another other markets as well. Maybe the next inner JSA TV interview we have we can Announce one of those. We're not still under the consideration phase for those and But again, the biggest thing is more infrastructure More new fiber in the ground and that won't change For the foreseeable future. All right, good stuff. Well, thank you very much for your time here We appreciate it and I hope you've got a moment to go and find that sand Yeah, before the end of tomorrow the end of PTC Thanks again Bruce for joining us. Thanks killing. Appreciate it. All right and to our viewers. Thanks for tuning in and stay connected


Welcome to the wide world of eSports, the show devoted to all things eSports. I'm your host, Catherine Norr. Today, my guest is Dr. Tom Ches, co-founder of Intent Brands and the Beverage Sly. And he's also a doctor of optometry. So today, we're talking about redefining the gamer persona for grassroots journey. Welcome, Tom. Welcome. Thanks so much. I really appreciate your time and have me on the show today. All right, so tell us about your product and how that relates to eSports. About five years ago, my wife came to me and she's an optometrist as well. I'll call her my better half, Amy. So Dr. Amy came to me and said, you know, I just can't stand drinking water. And I said, well, you know, we kind of need that the hydrator is talking to patients all day. And she was drinking a lot of Diet Coke at the time. And I said, we got to get you all that stuff. So she got off a Diet Coke and then she transferred over to the little packets like Crystal Light or what have you. I call them kind of cancer packets. And I said, we got to get you off those too. And she said, well, I need something to help me hydrate. So why don't we put our medical minds together and create something that actually has a purpose and a point to it and actually have good ingredients that could get you throughout your day. Sarcadian rhythm, you know, is a part of our normal process. So we based our product on Sarcadian rhythm and time of day and using ingredients that kind of help you sort of morning, noon, night. So we created a prototype product several years ago and we developed it with a formulator. It kind of came from Pharmaceutical and we got it out on to the market in Arizona and some grocery stores and some direct consumer. It was called intent at the time and it was more like a functional water. And it was sort of built for soccer moms, things of that nature came in a plastic bottle at the time. And what we noticed was it wasn't the soccer moms that was purchasing it. It was professional athletes. So I was with my daughter at a football camp one day and we were sort of handing it out and I was getting Instagram messages from Arizona Cardinal players. Hey, can you slide this over? Can you drive it over to our training camp and like give it to the Bellman? And then we were getting calls from brand managers at Phoenix Suns to players that we thought was a joke. And then we got introduced to Team USA and the Racquetball Division and came an official drink sponsor for Team Racquetball. And we're like, wow, okay, this is interesting, but our packaging at the time like didn't do the trick, not for who was buying it. But at that same time, I went to Arizona State University. My buddy Doug Kennedy and his wife Tracy, they created Guitar Hero, rock band. He's the co-founder of Studio Wildcard and the video game Arc Survival. And he saw what we were doing with our product and he said, listen, I'm a type one diabetic. You know that and I have to take care of my health. And I'm just so tired of this Mountain Dew Cheetos in the basement with gamers. Like let's put our heads together, join forces and let's create some healthy products for gamers and streamers and athletes. And that was basically about November, December of 2020. And we just decided, let's not go from the top down. Let's build this from the bottom up. And that's how really my wife and I got involved in gaming and esports. So we started out, we surveyed about 125 gamers and streamers and we found out what they actually wanted when we asked them. And that wasn't more caffeine. That wasn't more sugar. They wanted healthy ingredients. They wanted something that was non-carbonated. More importantly, they wanted something to calm them down. Whether they were an esports, whether the esports or gaming or like my 13 year old daughter now playing a lot of Fortnite and Overwatch, they needed something to calm them down and help them sleep. So we're like, wow, this is really, really interesting information. And they said, well, we're willing to pay for organic ingredients and all that. So we kind of went back to the drawing board and went back to our formulator. And then I decided that I wanted a third party validation on it from just from another person. So I found a woman who went to Scripps. She's a food scientist and she actually worked for Beachbody, which is the really popular like P90X.  So she helped with their Shakeology product. And I handed it over to her and I said, listen, I want this to be efficacious. I don't want it to be fluff. And let's get out the ingredients that are good and ones that, you know, maybe are not scientifically valid yet. Because I had about 13 different ingredients, four kinds of mushrooms, all this stuff. So she came back with a report and she said, here are the doses. Here's what, you know, I think it should be, you know, be dosed at and this will work. Now you just kind of make it taste good. So with all the plant-based ingredients that we have and the good stuff we have, we went to our gamers and streamers and we brought them to the lab during COVID, about 12 of them. And in Southern California, male, female mixes and they did all the flavors. So we were there for 11 hours, sampling, tasting, just going back and forth. And they did all the flavors and we rated them and then we were kind of off to the races. Sly came about just from, you know, a name that we had from college, Doug and I. And then what we wanted to do was our branding firm, Interact Brands. They do lots of really great food and beverage products. They gave us 22 different names for us to test. And we got them out to our eSports directors, our gamers and streamers and they voted on it in Discord and other ways, you know, all the way from the U.S. to the U.K. and back. And they voted Sly as the name. And then we had five or six different can renditions through Interact and we had the same thing. We got them voted on and this is what we ended up with. So, you know, we're really, we like to say we're truly an endemic brand to gaming gamers in eSports because we asked for what they wanted. It wasn't the corporate, oh, we think that they should have this and another energy drink product with 200 milligrams of caffeine. We kind of asked them what they wanted and that kind of has really segmented into having relationships all over the country with different eSports directors. Gamers, content creators, now athletes, musicians. So it's really blossom from that and that's how we're really after sort of change this persona of gamers in a variety of different ways. I came up. Go ahead. Sorry. I think it's interesting that you consider yourself to be an endemic brand. Because I, you know, I normally would think of a beverage company as being non endemic. And so that's kind of an exciting thing to actually create a brand that isn't like a keyboard or isn't a mouse or something like that, or some kind of like software and be considered an endemic brand. And I think, you know, using that term, I certainly don't want to step on anybody's, you know, toes or shoes, but this is the way we wanted it created. And, you know, with Doug and Tracy that really wanted to be integrated into the, you know, space of gaming where they can't came from. And my wife and I really just, you know, jumped in the deep end of the pool, getting to know people across the country and people have been so welcoming like Johnny Weaver. I'll mention his name from Oklahoma. He's a former professional Halo player. He goes around the country and sets up tournaments for students now after his pro career is over. He gave us an hour and a half to two hours of his time just explaining the sort of, you know, esports and what the challenges are with the different leagues and how it's, you know, convoluted in a section and it just on and on of people that have been so welcoming. And I guess I use the word endemic because we wouldn't be here right now without all the feedback from ordinary gamers to esports players to just, you know, people involved in the industry and content creators who are playing games like tactical grandma. She's on our team. She's a partner company. She's, you know, amazing. So that's that's the reason why I sort of go down that route of thinking. Wow, that, you know, that's fantastic. So let's show the video. It really makes me thirsty. On Shark Tank, Mr. Wonderful and probably Mark Cuban playing about beverages. And so when someone pitches a beverage, they say, well, you know, I'm not interested because there's too much competition in that space and it's really hard to get shelf space. What have you, have you found it challenging in that sense, like Mr. Wonderful says it is? Well, one, I'll go back to my wife when she said, let's start a beverage company. I said, are you crazy? Like, do you know how difficult the beverage industry is and type of competition that she had? So it is, that's the reason why, whether it be Mark Cuban or any of them, except Rohan, Rohan is involved in the, in the beverage industry. It is difficult. The amount of money that you need in order to develop in order to get on shelf, all those types of things, what's called the slotting fee. So for slotting fees, let's say you're getting in a grocery store that has 200 locations, they may ask you for $100 per location just to get on their shelf. That's how the beverage industry works in some sense. Now, there's been a little bit more leniency. We're a female, we're a women owned company. My wife's the CEO. She's the boss. There can be some leeway is what they're, but really our goal to launch this product was really through gaming, through streamers, not the traditional route through grocery. That's sort of the last place that we really want to be when we, when we find that they're, we could go into grocery stores. That may be a possibility because there has to be a certain amount of education or a product. People are going to think, they immediately think when I do sampling, whether it be our drink or any others, it's an energy drink or a seltzer. That's pretty much everybody sees in a skull tall skinny can and we are not a caffeinated, you know, energy drink. I like to use in the beginning to get people to respond. I would say, well, we're the opposite of Red Bull and be like, huh? What do you mean? You have to tell me about that. So we're doing a lot of our direct consumer. We're locally in Arizona. I was just on the phone today finalizing with a high school district in Tempe, Arizona, which is where Arizona State is. 13,000 students and they love us because we are a non threatening product to their students. They do want caffeinated drinks in their schools on campus and they're finding them that they're there in the vending machines. And they told the vending company that we do not want energy drinks with caffeine on our campuses. So they've been really, really happy with us because we have no caffeine. We have nothing that's really bad. They can actually read the label. And that's a funny story. When we went into the first meeting, they thought that we were another energy drink. And once my wife and I got started, they started smiling at the end because they looked at our cans and our ingredients. They're like, oh, oh, this is actually healthy for you. And it looks like it's a pretty fun brand. We're like, yeah, that's who we are. Right, right. Yeah, well, when I was looking at your ingredients, I saw that it had no caffeine and that was kind of exciting for me. And I have to say that there are markets that are non caffeinated markets like Utah. You could probably and even Arizona and Idaho. There's a lot of non caffeinated markets and, you know, definitely schools, but let's bring up your website and the page where it says. Boost chill, relax where we have the actually boost chill dream. This part of your website shows the ingredients and I know that the viewers can't really see it, but can you describe like, let's start with boost. What's in. Sure. The main ingredient, which is more of focus and clarity product is rodeo rodeo as a, you know, as plants. Basically rodeo gives you that focus and clarity along with the mixture of B vitamins. L thining, which is integrated with green tea, but L thining is sort of a calmer. So we have ingredients there that give you that focus and clarity that are there without the caffeine. Also, acetylcholene derivatives are in there. Bilberry is in there. Bilberry is for the eyes. Bilberry was used in World War 2 for night vision. So being that we're optometrists, we wanted to have a little bit in there dealing with the eyes. We couldn't add lutein.  But those are really the main ingredients. We use organic honey as a base for our sweetening. So, you know, again, zinc as well. So we wanted immunity properties in there as well, along with the potassium for. We tried to cover sort of all bases between hydration, immunity, and then also what the product stands for boost as far as the focus and clarity. So that's kind of a wrap up of boost comes in tropical and berry flavors. Sure. And okay, let's talk about Chil. Tell us about what's in Chil. What's in Chil is a great combination. There's chamomile, valerian, and ashwagandha mixed with magnesium. All four of those together. And there's biotin in there as well. All four of those together really calm you down. There's really no other product that I've found on the market that has all four of those. Some of the products just have magnesium. Some might have ashwagandha. Some might have just chamomile. But all four of those together really work synergistically to really, you know, balance you out and calm you down. And whether that's, you know, in the evening or whether that's in the middle of the day, you're stressed out. You've had, you know, five different Zoom calls and you need sort of a break. It just really kind of calms and settles you down. And that's kind of the, you know, basics on that, because again, there's not a lot of ingredients at all in these products. Sure. And let's talk about the third, which is Dream. Dream is basically the same formulation as Chill. The only thing that we did is we added a small amount of two milligrams of melatonin to really help you sleep. And there's really no more than two milligrams that's needed at all because the chamomile, the valerian, the ashwagandha, and the magnesium that are already in it basically calm you down. And then the melatonin just kind of kicks that over into the sleep realm. And that's, that's really the summation on that. Yeah, again, all with organic honey. How much valerium is in there? I know I tried some valerium tea and boy, that was a not a good experience. There's really valerian that would are Danielle who helped us with the the food scientists that I speak that I spoke of prior. She said, man, valerian is tough. So flavor wise, so valerian was really on the lower end. There's more amounts of chamomile in there first. Then ashwagandha, then valerian, because it has a tough flavor to it has sort of a, you know, a really earthy flavor to it. But again, in combination, it creates the punch. I don't know the actual milligram percentage that's in there, but it's more just the combination and the synergistic of the ingredients that creates really the balancing act for it. So if, if a per if a gamer is going to be in a tournament, or, you know, they're playing and they want higher energy, so boost is the ticket then. If they're looking for that, yeah, like one of one of our coaches, she used to work for cloud nine. She is a scholastic coach now and Bethany said, listen, I would give a lot of my players the chill product before the game, depending on the depending on the personality, depending on the level of anxiety.  And it just depends on the personality type that she might give a eSports player before a tournament chill rather than boost, just depending on their own personality type. And that's where they can be used, you know, in a variety of different ways. Now, I wouldn't be giving anybody dream in the middle of the day. That's for sure, not unless they work nights. So, but, but I think it just depends on the person. Right. Okay. So, is there, is there any like drug testing that's done in eSports right now? Or has there been any discussion about whether your products would be flagged as something that would not be allowed? No, we've already done that's why I hired Danielle because 1 stipulation we told her in our formulation when she reviewed it that it had to be water compliant and US doping compliant because we wanted this product to also be in the hands of athletes. Like Marquise Brown, who's a part of our company that plays for the Arizona Cardinals. I'm on green, who's also the eSports director, University of Nebraska, but a former athlete. He loves our product. I'm actually, I think I just shipped his team like 8 cases he texted me. He's like, we have an event. Can you send some up here please? Cause we can't buy it up here. But, but anyway, no, all of the, there are no ingredients that would get flagged on a urine test or anything having to do with doping. We made for certain of that. The one thing we would like to do in the future is, is get the certification. Is it NR, NRC or NRT certification, which you'll see that a lot like in NFL football. With some of the, some of the products, but yeah, it won't be flagged for doping. Sure. Well, you know, I have this kind of theory about certain businesses and like Starbucks, for example, that they're kind of, they create a sort of, you become addicted to their, their products. I mean, even though that's legal and it's, you know, but it's caffeine. Do you, do you find that when people use sly that they, they become like psychologically addicted to it or, or otherwise and that they, they yearn for more and, and, and that can up your sales. Well, let's just, let's just say I hope that happens in some sense, but I think, I think just the flavor is really good. I will, I will tell you, this is the importance of any food and beverage company going out and sampling and meeting the public because it's a really interesting scientific was quasi scientific experiment. The second that people would, would come up, they're like, one, they think it's an energy drink, whether they way you tell them that or not. And then they go to take a sip of it and quite honestly, I don't think a lot of the energy drinks out there taste really great. And then they will taste in per se are pop tropical, which is the yellow can behind me, which is probably the favorite and they're like, wow, like, this is amazing. And, and then, then they want more just from the flavor alone.  And that's all of our, you know, advisors and said, listen, you've got to have a good product that tastes good for the public to continue to continually want to consume. And it was funny, I was at the National North American Championships of XB League, which is a franchise that about 60 or 65 across the country. And it's literally like the Boys and Girls Club of eSports really great organization. I know the founders and we were at the national championship and I set up a little booth when we were sampling and all the parents were literally like, okay, we're not, you're an energy drink. Our kids are not going near your table. And I was like, I'm not an energy drink on the opposite of Red Bull. And that's where I started that phrase. And then they came over and they're like, wow. And then the kids are like, can I try some mom and dad? Oh, it doesn't have anything bad here. Go ahead. Oh, again, everybody's got this mentality of energy drink. And if people want to call ours an energy drink, that's fine, but it has absolutely no caffeine and totally safe for, you know, for their kids or for adults or people that don't want to get it wigged out and on the sugar and the caffeine because it has, you know, two grams of sugar or less and 10 calories or less. I'll note another thing as my wife likes to say it's also a really good mixer. So it's used as a mixer in some of the places that we sell to so my wife calls it a skinny cocktail. Right. Okay. So you and it's 10 calories. So would you call it a diet drink? And you know, how does it, how do you distinguish it from like a diet soda, which I consider to be bad? I mean, I would just say it's just it's just low in calorie. I mean, we use organic honey and we use the natural form of Stevia. And before I got into this business, I'm not a big Stevia fan at all. And what our, what our formulator said is listen, there are different forms of Stevia from cheap to expensive to that are made in different ways. And we happen to find we found one that's a little bit more expensive, but doesn't have that nasty after after taste. And that's when you blend it with the honey, the honey sort of creates a smooth flavor to our products. And that's one of the things that, you know, that we did, you know, along with his assistants. So I guess I wouldn't call it necessarily a diet product. It just it's just low calorie. Just low calorie, low in sugar. I mean, for, you know, diabetics could certainly have this depending on, you know, what level of diabetic that they are and talking to their doctor, of course, as they should about their A1C values and those types of things. So are you a gamer? I used, I mean, I am a gamer in the sense of Donkey Kong, Pac-Man, all the old games is what I can play. If I try to play with my daughter, I really don't know how to use the fancy spancy controllers. So when I look back in the day, I'm certainly a gamer.  So I'm showing my age here. So it's a tarry, you know, that led into the 2600 that led it, led it to that. I don't, I'm a little bit too busy right now to be playing games. I watch my daughter play her fortnight in Overwatch. But I'm certainly a gamer at heart. And I think a lot of people, you know, I'm 53 years old. I think when we look back at my generation, we started the whole video game process from Pong, you know, onward.  That's the average gamer when you look at stats by Nuzu and others. So. Sure, sure. And a lot of people are gamers, but they don't even know it because they're playing something on their phone or. Yeah, like my daughters, like my daughters, you know, in the ways. And I think the other thing that I've really segmented to do, I call it, I sort of tagged the phrase or the word gems. Just like a, you know, a stone or a gem. And it stands for, it stands for gaming, entertainment, music and sports. And when you look at those, that's sort of the four pillars of sly. Because when you look at today's generation, it's a, it's literally a Venn diagram of all those things. Marquis Brown, why is he with our company? He's a huge gamer. He plays football professionally. And you look at the overlap of all the things that are going on now. Look at Eminem's concert inside of Fortnite. They're all intertwined, like I said, is a Venn diagram and all those components of our world today, whether it be in the US or beyond, are all becoming, you know, intertwined with gaming, entertainment, music and sports. So it's just fun to drive our company in those directions where we're, you know, literally becoming fans of everyone in those particular industries as we sort of get started. Because we literally only launched the company October by at TwitchCon softly with me walking around with a backpack handing out drinks to people with some of our content creators. All right. So how can people find you? Let's just show your, your website and. Sure, you can find us at drinkonthesly.com. We also have an app that you can get on the Apple store or an Android and you could just search drink on the sly. All of our socials and everything are drinkonthesly, Instagram, Twitter or X, Twitch, all the above Pinterest. They're all generally at drinkonthesly and that's how you can find us. All right. Well, thank you, Tom. This has been great. No, thanks so much. I appreciate your time. It was a pleasure. And I'll get that to you in Hawaii. All right. Thank you to our viewers for watching today. So you in two weeks. Aloha.