Hello and welcome to the CMC markets Monday market update webinar with us. I'm David Madden market analyst here at here at CMC markets Today's date is Monday the 26th of February The time has just gone 12 15 minutes past 12 12 15 p.m UK time and as always with the webinars what we're going to do is we're going to quickly show you the risk warning slides and You guys have read of those before we actually proceed with the webinar itself so I will sit here and Leave the risk warning slides just sit here on this on the screen here You guys have a quick read through those and what I'd be doing is I'll be talking over the risk warning slides and Getting ready for the webinar itself essentially This reporting basically states anything that is discussed on this webinar today is purely My own personal comments and thoughts and opinions and I should not be Should be not be construed as explicit investment or trading advice It's a thing our compliance department Will be happy for me to do and it is fairly standard here at CMC markets in relation to what what we do And there's any videos or any webinars or seminars that we That we hold we do like to have the risk warning screens up on the risk warning slides up on the screen So while you're reading through the end of the last of the risk warning screens I will just talk about what is going on in the financial markets Essentially, it's going to quite a positive session start to the week They could the wider equity market bounce back that's been going on the last normal weeks is in is in is in full swing It's not a massive value we've seen today What is this kind of a it's quite typical of a value whereby it's really slow steady and consistent We we've seen a level on the french market on the cac Today that we haven't seen since the beginning of the month. So for some part for some traders at least the major sell-off that we saw unequally markets at the beginning of the month is becoming a bit of a distant memory Now some markets are doing better than others the market markets are probably speaking ahead of the european markets in terms of recovery But things are looking quite positive In relation to new stories today, we've raised different updates Hammerson group who are a real estate investment trust or EIT? They had quite good numbers out Profits are higher rental income was higher and occupancy levels are at an all-time high and the dividend was boosted on top of that Taking a look at what's been going on in the likes of problem financial It was spec it was uh It was stated in one of these papers over the weekend a problem financial are looking to raise 500 million pounds By a rights issue and the share price has dropped a double digital percentage on the back of that This is the same problem financial who've had a couple of profit warnings last year and the share price Took a took a severe knock last year and investor confidence has already yet there to be Regained but if the due minister rate if they do announce the action rights issue and then it's confirmed and the due minister raised funds It could be looking at paying down some fines and also beating up their balance sheet and if we do that we could pretend to see A bit of a bit of a turnaround in investments investor sentiment In relation to what's going on in the u.s. Dollar u.s. Dollar continues to continue to be weak Which is helping the pound and also the euro What we're going to do now is we're going to take a look at the economic calendar and for those of you Who are not overly familiar with our trading platform if you go to the market pulse tab And the fourth option down is the American calendar It gives you a breakdown of the economic calendar And it talks about what economic events are coming out at the time Once the figures come out they'll be updated But also show you what the forecast is and the previous figure was so you get you can have a find You can have an idea of what economists are expecting going into it And also it'll keep you updated on what the previous number was So you can always compare with the previous month's number on how the reading went So looking to tomorrow I'm trying to find out looking at the big economic indicators announcements of tomorrow The big one tomorrow morning is going to be eurozone the cpi comes out at 10 a.m. tomorrow morning One o'clock tomorrow at lunchtime. We have german cpi numbers coming out This would be a pretty good interest seeing as we're expecting the cpi rate to slip back to 1.5% from 1.6 And it's a bit unusual in that the economic indicators out of germany having quite quite strong recently Manufacturing and services are not too far away from multi-year highs The fuel-styled racing but by and large the german economy is doing really well All employment is at a lowest rate Since german reunification But yet inflation appears to be liking a small bit and even even looking at tomorrow's update We're expecting it to actually decline yet again So it seems odd how in many respects the economy is doing quite well But this is one aspect cpi Level of consumer demand appears to be a little softer than the rest of the economy It's also pointing out germany's most influential Economy in the eurozone and in the eu if their demand isn't too hard for us to save up the rest of the currency block So later on speaking of demand later on Tomorrow at half one we have us durable goods they come out at half one And at three o'clock we will have u.s. Consumer Confidence of tomorrow Turning attention now to what's going on a wednesday overnight. We have manufacturing figures in china This manufacturing report will of course include will have included the lunar lunar new year the chinese new year So activity Is likely to be probably hampered by that and even though economists aren't really expecting much of us Only a fraction of the slowdown its possibility Those figures might come in a little on the software side than expected Wednesday morning at 7 45 a.m We have we have an update from france. It is gdp Our specifically about pension economy and the most recent world would have ticked off by 0.6 percent That's not been approved into the previous reading of 0.5 percent Scrolling down here to um to nine o'clock on wednesday morning We have german unemployment german employment is better to remain steady at 5.4 percent And the one to watch out for is going to be Eurozone cpi eurozone inflation As I mentioned on tuesday, we have german on a wednesday. We have the eurozone inflation I was interesting about that is that mario drage the head of the european central bank of the ecp has often talked about extending or maybe Leaving the door open to additional monetary easing should be required if inflation continues to lag Germany like with the eurozone has has at broadly speaking Decisive economic indicators for this particular one inflation appears to be lagging behind of it So mr drage would like it would like the euro to be as soft as it recently could He talked about how the the strength in the euro recently has probably curtailed some of some aspects of the eurozone growth But if the inflation figures for the eurozone remains remain a little on the underwhelming side That could be an indication that the ecp may either expand or extend their current monetary easing program Looking ahead until Wednesday at half one lunchtime. We have german south. Yeah, we have the united states gdp coming out That's that's one to keep a mile for And as today every wednesday at half three. We have the oil oil and gasoline inventories coming out of the united states Turning attention now to what was going on on thursday We have the kaishin, uh, the private survey of chinese manufacturing that's coming out early early out this thursday Bearing in mind. This is a survey That is deemed to be more objective because it's the private survey rather than wednesday's official survey And players tend to place a bit more weight in the in the view of the kaishin manufacturing survey rather than the official Figure that's carried out by beijing the early hours of When thursday mornings 7 a.m. We have yuki house prices coming out nationwide stating there's their Their house price survey and we're expecting house prices in the uk on year on year basis to grow by 2.6 percent And that'll be a decline with the previous year's figure of 2.3 3.2 percent. So an increase, but we're respecting a cooling of the growth rate At 8 a.m. Thursday morning. We have gdp numbers coming out from spain And then then today that wednesday thursday is going to be the day for the manufacturing reports Manufacturing PMI reports expected from italy france germany the eurozone as a whole and also on top of that the uk We also have the eurozone unemployment rate, which is back to age down to 8.6 percent from the previous rating of 8.7 And then of course, uh, we have the personal income and personal expenditure from the United States at half one on thursday And then at the very late hours of thursday night We have the ck numbers coming out and the unemployment data coming out of uh, of japan that becoming out at half past 11 p.m And last last year of the week, um friday the second of march At nine nine o'clock in the morning. We have italian gdp And then at 10 a.m. We have the eurozone ppi and then the one to watch out for is going to be a canadian um growth rates coming out at half one on the on the friday and then we also have The university of michigan consumer sentiment survey at 3 p.m. Uh on friday There's going to be the big economic indicators to keep an eye on for over the next four trading sessions What i'm going to do now is i'm going to look at some of the most popular markets A few indices a few few commodities and a few currency pairs And if there are any markets that you'd like me to cover please feel free to say so in the chat box So first off the best take a look at what's going on on the footsie 100 For the indices i'll go through a few indices now In the next of the next few minutes and it's fair to say what i i state about the The chart the price action tends to be broadly the same because Largely speaking some indices are doing better than others. We're already speaking. We're seeing a recovery continue on here So what we can see here is In the wake of the major sell-off you have to see a fairly decent Recovery as the market was pushing higher here notice looking at this line here. This is a histogram here at the mac D indicator Which which which is a measure of momentum? You can see that as the the sell-off was as we now know as we now know as uh has way into since The market was pushing higher here and we saw an distinct decline in negative momentum So the selling pressure or the the the the momentum was The momentum that they said or has had was in decline And this is this was confirmed by the positive move in the market itself So the market's pushing higher and a state decline in negative momentum Now what we can see here is we can see actually the market has smoked a positive momentum And the market is edging and the market continues to age higher So the market is edging higher positive momentum is increasing so we could see this this This move last and the next big level to watch out for the upside could be 7400. It's obviously a big psychological number But also it's a price area here. We did act as a support here, but also not too far off it We saw a bit of resistance coming to play in about Three weeks ago this day three weeks would have been monday the fifth of january fifth of february How we can see here is it did active resistance back then So i'll make active resistance again in the future I moved north of 7400 because they potentially bring 7451 the utility moving average onto the radar and if you move above that Anything of markets above the security moving average as a broad indicator As a sign that the market is in fairly decent health and then it should we go Continue to push higher from those sort of levels That could be linking it heading up to the this this level here not seen since late january which would be seven thousand six hundred and sixty nine so in around the region of seven thousand six hundred and seventy Now that's the next potential level to keep my up for on the upside But if you see the market turn over on itself, and I think this this this push higher here Isn't the beginning of a of a new lake higher or the early full recovery if the market does manage to turn over on itself We could be likely heading back down towards seven thousand one hundred Or potentially not as low as seven thousand and if you go south of this figure here That could be a very that that could has a potential to be quite bearish If you go south of seven six thousand nine hundred and nineteen that could be a big indicator that the market Is is going to turn lower yet again and have a fresh leg lower Take a look now what's going on in the germ market Once again not too dissimilar. We had the major sell-off and broadly speaking. We've been pushing higher We haven't necessarily had the textbook example of always Classically mapped out higher highs and higher lows, but it must be broadly seen after the major sell-off here We see the market broadly speaking push higher notice how it's a classic example of lower lower highs Below here below here below here all lower highs and we are seeing broadly speaking higher highs here So higher higher higher higher higher higher here The market did move to come have a bit of sideways trading, but once again It's uh, it's traded this morning. It's traded uh north well just on to twelve thousand six hundred for the first time seen since about About two and a half weeks or maybe in excess of two and a half weeks So that that gives an indication of how far we've come from the recovery But we still the recovery hasn't fully yet yet been recovered So if we do manage to continue to push on higher from here We could be looking at heading up back towards twelve thousand seven hundred forty one, which is this price action here And if you go north of that the next exit price Exhalation to keep an eye for will be this area here Thirteen thousand and if you go north of thirteen thousand We have you know recovered a vast majority of the ground that we've lost and if we go beyond that We could be looking at heading back up towards thirteen thousand six hundred But some traders are sort of a skeptical If you do manage if you if you don't manage to put the press on ahead from here And if you do manage to turn over on itself and I love to keep an eye off forward to the downside With this this price to here of twelve thousand two hundred and eighty one and move below this candle here Could be at least this this level here could be a sign that that this positive move here Was only a correction and we're looking at heading south again So move south of twelve thousand two hundred eighty one could bring us back down towards this this price here Of twelve thousand and seventy two and then of course if you go south of that We could be looking head back down towards eleven thousand nine hundred But the broad sentiment appears to be positive so You know it's It's a bit of a self-affirming prophecy in that when you have a correction We have a large sell-off and you see if our correct itself Some traders who are willing to take on a bit more risk are getting get back in the market sooner All those might wait for the market to push higher and then be more confident that the fear has evaporated But it's a it's a it's a trade-off. Do you want to take on more risk and be buying in early? At a lower price But that they could already you could be in the middle of a bounce or will this actually be Um, a slow steady correction and the markets may return to their previous record highs So it's a similar situation here, but as you can see the u.s markets are in better shape So after the major sell-off here on the dow Jones We can see the fairly robust push higher ever since so a classic example of you know Higher highs and then higher lows on top of that So the market is very much since since the sell-off has been very much in an upward trend If you can we you can even see That the dow Jones has now firmly above its 50 moving average which comes to the play At 25,291 while we remain north of the 20 the 50 moving average this this this this line here It's likely at the market is going to continue to push higher So if we can hold on to this level here the next step to keep a lineup forward to the upside It's going to be 26,000 big cycle edge of the number I'm going to go beyond that we can be linking it heading upwards 26,457 But if you do manage to turn over on itself Again, I know to keep an eye out for could be the water day moving average which comes to play at 24,424 And if you go south of that well, the next the love to keep an eye out for would be that would be the low of Nearly three weeks ago of 23,138 But as I mentioned as we've managed to claw back About say two thirds of the ground that we lost It is looking more smoking that much more likely that we are going to actually retest We've even we've a higher likelihood of retesting the recent all-time high Then we do have actually testing the recent multi-month low I'll turn our attention now to the s&p 500 and it's a fairly similar looking chart on that As we can see here On the s&p 500 What we've what we've seen here on the s&p is a A similar move after the major sell-off the market has managed to push higher from there What we could see is once again where we are above the 200 day, sorry the 50 day moving average which comes into play around at 12 2740 if you remain north of that metric It's it's likely that the market is going to continue on to push higher The next big level to watch off beyond that will be 2800 and if you go north of 2800 We could be looking at this price area here of 2840 Move to the downside should we move lower we could be looking at getting support from the 100 day moving average 2664 and a move south of that could bring us back down towards 2600 And if you go south of 2600 then I need to keep an eye out for the potential to be 2532 Take a quick look now. What's going on in the gold market? So the gold market has been a fairly solid upper trend since semper higher high higher low higher high Granted we did a decent sell-off here But it managed to hold north of the psychology board in the 1300 level if the push higher here failed ran on a steam When I approach The just genuinely high but by and I've probably speaking we are still in it in this upper trend If you continue to push on higher from here, we could be looking at retesting the January high of 1366 And if we go beyond that we can be looking ahead in towards 1375 11 that scene Since the summer since June or July of since July of 2016 If the market does manage to move lower lower again, we could be looking at it back down towards this area here of around 1321 Notice how the market actually stopped short of the fifth day moving average So and also on this this occasion here So if we do mention to move south of fifth day moving average That could be indication that we're heading back down towards the 1300 level and I think south of 1300 We may get some support from the eternity moving average at 1286 sticking with the commodities theme and I'll take a look at what's going on on the oil market As I mentioned I'm going to go through some commodities and some currency pairs and then we look to wrap things up 30 markets you would like me to cover. Please feel free to type in the chat box and I'll take a take a look at them So the big picture over there I say Severate months and oil has been this has been in a solid upper trend higher highs higher lows all the way along We have a decent sell-off though in early February, but the market has managed to be sort of pushing higher yet again As you saw how as you saw with the with the sell-off was mirrored by a steady increase in negative momentum But since the market has been pushing higher we've seen that being confirmed by the decline in positive negative momentum And it's not what you swung the positive momentum to the market is pushing higher here all the time Negative momentum decline and it's not what you swung back to positive momentum and we are pushing higher from here So we're currently trading pretty much bang on the fifth day moving average Which comes into play are in around 67 20 if you continue to hold north of here We could be looking at heading back up towards 71 or then beyond that up towards 72 spot 74 Any any move to the downside may find some support in around the 64 45 area And if you go south of that we could be looking heading back down towards 62 Only it's only have a have a decent break below 62 Because then we're looking at heading back down towards 60 or perhaps even 59 51 59 51 of course was this high here back in september Take a look now what's going on in The uh Brent market Well, I want WTI So as you can see it's a fairly similar shape chart It's the the big picture since june last year has been very much the upside the market at us As a sell-off here, we are we have been pushing higher and notice how now that we actually made it decent Notice how on a few occasions last week There was some consolidation there there about either side of the fifth day of moving average But now we can see from here That the market Has pushed it's continued to push on higher here above the fifth day of moving average And I think it holds north of the fifth day moving average at 62 13 We that that could be a sign that the market is going to continue to push higher from here And we could be looking at retesting going back up north of six six dollars a barrel or possibly even towards 67 and 68 Look to the downside may find some support of the fifth day moving average 62 13 or perhaps even down at the 61 level or down at the 59 73 level in here Take a look now what's going on with the euro As I mentioned if there are any markets that you're looking to cover feel free to Talk to me in the chat box and I'll have a look at them So the euro has been a fairly steady upward trend versus the US dollar We did a bit of a bit of a cooling From september through november but once again broadly speaking in the continuation of the higher highs and higher lows classic upward trend An area which has been of importance recently and continues to be so is basically where we are now this notice how we've got a lot of consolidation in around the 123 30 area which we are broadly speaking around now If you can manage to hold north of that we could be looking at retesting say 125 heading up towards 126 But even if you move south of that we could find some support in around the 122 region But if you go south of 122 that could take take us back down towards 122 not that 122 Was an area of resistance on a couple of occasions in september last year and also in january of this year taking a look now and the At the pound versus the US dollar So the big picture is that since march of last year has been in a solid off It's been a fairly Decent trend line support if you draw a line between the lows of march and the lows of august Grounded a few occasions and managed to trade just out of it in november, but but managed to um managed to remain north of it I can see you did a solid upward trend and what we can see here is that We have been a bit range bound recently But we do appear to be heading the the top end of the range the top end the range being of course 141 50 and the lower in the range about 137 64 so A break north of 141 50 could take us back up towards 143 and then of course you look at towards 144 145 beyond that Move to move down side south of 137 64 could look at taking us back down towards 136 59 It's which of course was the september high And even if you move south of that We could be looking head back down towards the 135 50 area Which takes us broadly speaking roughly in around where that trend lines would come into play So what i'm going to do now is going to do a couple of currency pairs and like to wrap things up Finish off I'm going to look at the euro versus the british pound and then i'm going to look at the u.s. dollar versus the japanese yen Speaking of markets being range bound this is a this is a we've been fairly Sideways trading on the euro versus the us stop versus the british pound As you can see here the kind of upper end of the range has been some of the region of zero spot eight nine two nine The lower end of the range appears to be at zero spot eight six 89 and now that we've dipped back below the zero spot 88 area It appears that we're going to appear to be heading back down towards at the lower end of the range at zero spot 86 89 could make well be the next level That we that we head back down towards and it moves south of that back to take us back down towards zero spot 86 But it's only if we get a decent break North of zero spot eight nine two nine Because then we be assured we'd be more confident that this sideways range That's kind of sideways move over the last couple of weeks and months has been just has been broken And if we have north of zero spot eight nine two nine could like to target zero spot 90 And then beyond that we could be looking at heading up towards zero spot 90 49 Right, this is the last currency pair I'm going to look at for today's session and it is going to be the u.s. Dollar versus the japanese yen unless of course you guys want me to take a look at anything for you So I can see here since basically november the u.s. Dollar versus japanese yen has been a fairly Aggressive downward trend so the market at a class example of it lower low lower high And then it's a bit of consolidation here lower low lower high lower low lower high Down here take off take off the um The september low created a new lower low here A level that hasn't been seen for some time on the on the u.s. dollar versus the yen Hasn't been seen Since october of 2016 is giving indication of how how she bearish that move is so hit hit a level here Not seeing since october 2016 the market manages to push higher because as you often do see A bounce back after a large sell-off market pushes higher and of course it appears to be running out of steam yet again now obviously the decision if turns have to make is Was this the bounce back and then we're going to re-test that low the February low and then head down towards one or five and then potentially one or four or or is this going to be the level So by the market actually just turns around from So if we why we if the everything that ran out of steam around the 108 area notice how this 108 Psychological number, but also it was what 108 108 or four was the low here from a few febrees ago Not so the market ran on a steam there. It's not the very least and it feels to break 108 It's likely that we're going to continue in this downward trend and the next step to keep the lineup from the downside Could be 105 54 most recent low and then south of that we could be looking back heading down towards 105 104 But even if you might have to break 108 it's such a Powerful downward trend you'd really you know You'd really want to be heading north to say 109 78 or perhaps even north of 111 To actually really kind of shake off or negate the downward trend that is spending for a number of months now So in terms of actually with the market that's that's being covered. That's it actually for today's session I just while I have you here I want to talk to you about his other aspects on our trading platform Some of the market updates that we do get updated to market insights, which is this type here Market insights can be found under market polls second option down Um, we will have some of the market updates that we do get updated to insight data alerts Um, very the very difference the unemployment or cpi numbers important economic indicators get updated to insight Also, there will be a video recording of this webinar will be posted on this on market insight Uh in the next couple of hours I also want to talk to you about chart forum this chart forum open here Once again, it could be found on the trading platform under say under market polls third option down Market forum itself and the other analysts and actually anyone with actually with the cfc markets account Uh can just effectively write a few hundred words Take a screenshot of a particular chart or write a few hundred words about it And this is the way for you guys and also also analysts to actually communicate with each other And all we do is talk about the kind of key price All we do is talk about the price action and also mention a few levels, which could be of importance Uh, well, that's all for me this week. I do want to thank you for tuning in. Please tune in to future webinars Um here, uh, I'll see if the markers would be delighted to have you back again Uh, what I do want to do is thank you all very much for tuning in. Have a good trading week and good luck


With his faithful Indian companion Toto, the mask rider of the planes led the fight for law and order in the early western United States. The stories of his strength and courage, his daring and resourcefulness have come down to us through the generations. And nowhere in the pages of history can one find a greater champion of justice. Return with us now to those thrilling days of yesteryear. From out of the past, come a thundering hoop beat to the great horse, Silver. But on Ranger rides again! Silver! Jonathan Steele was hundreds of miles away when his bank in Baker City failed. All but a few of those who had trusted the banker were wiped out. Some, in desperation, took their own lives. Others courageously sought a new start in life. Everyone blamed Jonathan Steele for the catastrophe. When Steele returned to Baker City several weeks after the bank's failure, he found a lynch mob waiting a season to discuss some of the prank. First he was bewildered. Then as he realized the mob's grim purpose, he shouted for his friend. Cardigan! He called for the jewel, a man of wealth. Granger! Where's Benjamin Granger? Granger and Cardigan can't save you. The Granger was one of the directors of the bank. Drag him along, boys. You know where to find the Hangman Street. No, no one on the name of mercy waits. Let me speak. We listen to you when we trusted you with our cash. Come, Beatsley. Beatsley can save me. Beatsley can explain everything. Now, where is he? Someone go and get the manager of my bank. Forget it. He'll tell you you're making a big mistake. There's no mistake. We trusted you, Jonathan Steele. Trusted you and went broke. You lost all our money for us. No, no.  Now, please listen to me. Please find my frame. There's a horse all set for him. Might as well strike that horse. Cardigan! Granger! Beatsley! Someone get my frame. Here! Here! Here! Here! That'll do it. I'll fix the nose. Oh, wait. Wait a minute. Here comes Beatsley. Just a minute, man. Hold it a minute. Beatsley. Beatsley. Thank heaven you're here. I'll hold everything, boys. No use, Beatsley. We've decided what should be done with a banker that busts it. A condemned man is entitled to a last word. You can't deny that. We had a meeting. We had a regular trial before Steele came back here. The sentence has been passed. Just give me a chance to speak. All right, Steele. You can speak your peace while we adjust the noose. Now, boys, you won't need a noose. I see Cardigan and Granger coming. When you heard my story, you changed your mind about hanging me. Now, let me just... You're right on that board. As soon as your crew's speaking, we'll snap him out for Monday. I'm not worried now that Cardigan, Granger, and Beatsley are here. Now, boys, I didn't mean for any of you to lose your money. I've arranged for all of you to get back what you've lost. I'm surprised that you haven't been paid already. What do you aim to pay us with? Beatsley, why didn't you follow my orders? What orders, Mr. Steele? Why, I... I wrote you a letter. I told you to take the bonds and jewelry from my private vault and convert them into cash to pay our depositors. There was nearly a million dollars. What are you talking about, Jonathan? You haven't any private fortune in the vault. What? And you didn't write any letter to me. Beatsley! Beatsley! Well, what are you... Why are you lying?  I wrote you a letter, too, Granger. Now, tell these people what I said. Jonathan, if you had a million dollars worth of bonds and jewelry, I would certainly know it as the director of your bank. You know you're not telling the truth. In the name of mercy, all of you turning against me, Cardigan. Cardigan, you're not connected with the bank. You, at least, will tell the truth. Of course I will, Jonathan. I'll tell the people about the letter I sent you. What letter? My Cardigan. Cardigan, I sent you a package of jewelry that I happened to have with me. I told you that Beatsley and Granger would bring jewels for my vault. I asked you to cover everything with cash, so those who trusted me would be given their money. Well, I'm sorry, Jonathan. I saw neither jewels or letters. What? You, too, Cardigan. That's all still you had to say. Are you? You false friends. You fiends. You devils. You'll pay. You'll pay for murder, Cardigan. And you, too, Granger. And you, too, Beatsley. Therefore, you'll pay.  He had, however, been on his grave for less than a month when Cardigan the jeweler was found on his luxurious library with a bullet in his brain. I came as soon as I heard the terrible news, Sheriff. Yeah, I see you did, Mr. Granger. Very clear. Do you know who killed Cardigan? Yep. You do? I know, but it's mighty hard to believe it. You see, the murderer sent Cardigan a note. Signed? Well, here it is, signed by Betty Steele. Jonathan Steele's daughter. But she was at school with me? Well, maybe she was. This looks like she's come back to Baker City. You and Beatsley, it better keep your eyes open, Granger. Sure, if you don't think... Granger? I don't know what to think. Dead. I can't believe it, Sheriff. Believe it or not, Mr. Beatsley, there he is, sprawled on the floor just like Cardigan was. It's incredible. Funny thing, just two days ago, I warned Granger to keep his eyes open. First, Cardigan, now Granger. Sheriff, Betty Steele isn't capable of this. Here's the note I found on Granger's desk, Mr. Beatsley. It's the same as the one with Cardigan. But a beautiful young lady like Betty Steele. Let me read you her note. She says, signed, Betty Steele. Sheriff, has anyone seen the girl recently? No, I've had men looking for her ever since Cardigan's death. No one has seen her. Well, this is her handwriting. Then I was going to ask you about that, Mr. Beatsley. I figured that you, as manager of the bank, would know Betty Steele. Oh, I know it as well as I do my own. Then there ain't no doubt about her writing the note to Cardigan and Granger. There's not the slightest doubt. Mr. Beatsley, if you get one of these notes, you'd better let me know about it, pronto. Why should I receive a note like this? Weren't you one of the three men that Jonathan Steele called on to save his life? Well, I... You, Granger, and Cardigan. Ain't that right? The other two are dead. Beatsley lived in one of the oldest mansions in the city. It was a huge three-story house set well back from the road amid a cluster of trees. A high wall surrounded the property. Two men stood near the gate in the darkness. It was the lone ranger and tonto who peered from the shadows near the wall at three moonless figures on horseback. The horseman was kind of this way.  Yes. Betty Steele. They were the horses' tonto. It's meant to see what that girl has to say. Hey, look there! Hold it! You've got two guns. Man! Rain up, boy!  I want to talk to you. So Beatsley has guards on duty. How long since the sheriff's men have worn masks? Well, if it isn't Skinner Meek and... I thought you could find your activities to gambling and swindling.  We came to see Beatsley. Take it to him. And drag Richard. Who are you? How do you know me? Have you graduated from sneak-severy drag? I didn't think you had courage enough for anything else. At least I ain't afraid to show my face. You are. Oh, yes, Meekin. I'm terribly afraid. Look here. I said in Beatsley a note. Betty, you admit that? Well, I shouldn't, I admit it. I told him I'd call him. If he's afraid of me, you may accompany us with your gun. You enter that house, you'll be shot on sight. I shouldn't want that to happen. Shot? By whom? Beatsley has guards inside the house. The sheriff's men would hardly shoot me. Beatsley didn't tell the sheriff about your note. Steady hired gunmen to protect him. He gave them orders to shoot on sight. They'll do it too. They're real gunmen. Not petty crooks like your companions. How you see here... Be quiet, Meekin. Take me to Beatsley. He can't have me murdered and get away with it. If you have what's happened, I think he can. What do you mean? No one would blame him for trying to escape the fate of Cardigan and Granger. What? What happened to them? You don't know that they're dead? Oh, no. You were supposed to have killed them. No, not that. He seems to know a lot about it, mister. Maybe he killed them too, Meekin. He's trying to frame Miss Betty. You chose a bad line of procedure, Betty. But I had no... A very poor specimen to help you. Perhaps Dragon Meekin took matters out of your hand. You can't put that lame on us. You must have looked under stones and rotten logs to find creatures like these, too. You wouldn't talk, though, free if you didn't hold guns on it. Please forgive me. I forgot I was holding them. There. Now they're hosted. Are you happy? Of course they're only two of you. You'd hardly resent anything, I'd say. I'll be hanged if you can talk to me like that. You should be hanged. Come on, drag it. You don't fix it. Great. I hope you try. No, no, don't fight. Now, hand him, Greg.  I'll fix it. You will. I got one of his arms. Greg, get behind him. Hang on, Meekin. Come on, fix it. Thanks for coming. Hold still. Meekin. The only hell of one arm. Greg, come here. No, no, wait. Sorry. Get up, boy. I hope that wasn't for nothing. Can you move out of here? Yes. Girl, get away. We've had silver. We'll follow her. Come on, Silver. Get out of the house. Hey, Mr. Beasley. Those two men we found there, the gate have got conscious. They have. What do they have to say, Drexel? Nothing much. If you find out who you heard riding away, we ain't questioned them yet. I told the other boys to stay with them till I got to you. I thought you'd want to be on hand. Well, take me to them. They're right here in the next room. We didn't do anything. Honestly, didn't. There they are, Mr. Beasley. Make a look. The killer Drexel. Drexel, what are you doing here? Yes, Mr. Beasley. Drexel and these other men are here to protect me. They heard a commotion near the gate. They went to investigate and found you two lying on the ground, unconscious. Drexel, do you know those men? Yeah. This one's name is Meakin. The other's Drag Richards. They're a couple of tin-horned crooky yellow all the way through. Find out why they came here. Right. You two heard what Mr. Beasley said, didn't you? Yeah. Well, sure. We wanted the truth back. Why were you hanging around the gate?  Who did we hear right in the way? Well, I'll tell what happened. Go ahead, Drexel. You tell it. Well, Meakin and me were out near Conway Creek when we saw Jonathan Steele's daughter. You saw Betty Steele? Yeah. She was near a fishing cabin, saddling a horse. Well, that's where she's been hiding. We knew the law wanted her, so we kept out of sight and watched. When she rolled away, we followed her. She met a masked man near your gate. A masked man? Tell me about him. It was dark. We didn't see much of him. He spotted us and got the drop on us. Then he grabbed us and knocked us down. That's all we know. It must have been them we heard right in the way. Now, look here, drag. Why did you and Meakin follow the girl? We figured we might earn ourselves a reward. The law wanted her. Maybe you can earn a reward. I want Betty Steele and that masked man brought here. I don't know about the masked man, but we might find the girl at that camp.  Drexel sent two of your men with him. You're right. Mark and Jake, you two go. Pay handsomely to get the masked man and Betty here, where Drexel can deal with them. The curtain falls on the first act of our Lone Ranger story. Before the next exciting scene, please submit us a pause for just a few moments. To continue our story, Betty Steele, accused of killing two men, landed a candle in the little fishing cabin near Conway Creek. Then with fratty case, she began packing her saddlebags. She didn't hear the horses that were rained up some distance from the cabin. Now the soft footsteps of the men who approached the partly open door. She was aware of no one until the Lone Ranger spoke. Betty, I believe don't be alarmed. Thank you. Betty, you won't need a gun. Next one. There. I'll return this gun in a few minutes. You followed me here. Yes. You left Beasley's gate before we finished our conversation. You seem surprised to learn that Cardigan and Granger had been murdered. What of it? I was equally surprised. Thought you'd taken justice into your own hands. Glad to learn that this wasn't the case. Why don't you leave me alone? If you hadn't interfered, I'd have had a showdown with Beasley. You'd have been shot. Beasley would have pleaded self-defense. When did Cardigan and Granger die? Cardigan was shot four nights ago. Granger was shot two nights later. I was in Riverport on Monday and Newton on Wednesday. Can you prove that? Easily. How about Meakin and Drag Richards? They too have an alibi. I hired them yesterday in Little Falls. You made a poor choice. I didn't ask for your opinion. No, it wasn't necessary to ask. Who are you anyway?  The other in this case we're both interested in clearing your father's name. You are? Yes. I started for Baker City as soon as I heard what had happened to your father. Why? Because I knew that he was the victim of three faithless friends. You knew? I knew that he sent jewelry and letters here in the hope of keeping faith for the people who had money in the bank. You knew that? I also knew that Beasley received the jewelry in his letter. I'm sure Cardigan and Granger received theirs. How do you know? You see, Betty, I brought the letters to Baker City. I handed the jewels to Beasley. Then my father must have trusted you. Yes. Will you? Are you telling me the truth? I needn't ask. I know you are. Betty, tell me, why did you hire a couple of crooks like Drag and Meakin? I don't know. I knew that my father's friends had betrayed him. I sent letters to all three. I guess I must have intended to frighten them. My plan was to call on them with a couple of men who knew how to use guns. But I might get confessions from Cardigan, Granger, and Beasley. Do you think Cardigan and Granger killed themselves because they feared exposure? No. Then who do you think did it? We'd better get after Beasley. If he dies, there will be no hope of clearing your father. Take a look. I'll let you have it. Now, you've found reinforcements. Now, Meakin. Look that way, don't it? We got a store to settle with you.  Beasley. Why, you double croak! I made a mistake in leaving you two. Didn't I? You made a mistake hitting us in the first place. We ain't forgot that. We aim to get square. Save it. You two can talk while you want. We get back to Beasley. Me and Jake will cover while you take the gents' guns. Take the mask off while you're at it. Let's see who he is. Just one minute. Huh? An hour ago, you found that odds of two to one weren't good enough for you. Haven't you learned your lesson? Big talk, eh? Let me remind you that the odds have changed. They're four to one now. To say nothing of the fact that we've got the drop on you. No, four to two, Drag. You see, four to two is the same as two to one. Four to two. Yeah, listen to him, Bart. He's counting the girls. Cut that car and take his guns. I'm counting, Miss Steel. I'm counting my friend who stands at the door behind you. Huh? You stand still. Red skin. Oh, fiction. Good shooting, Tato. Now I'll drop you. I'll give Drag and Meakin some further personal attention. No, no. Wait, wait a minute. Odds of two to one, Drag. Just as before. Oh, wait. Please, wait a minute. Let me explain. You tell him, Miss Betty. Tell him we're on your side. You worms. I miss some of the life performance by riding away. I'm looking forward to a repeat performance. As a matter of fact, so am I. Don't hit me again. Don't do it, please. We give up. You've got the drop off us. Perhaps you'll answer a few questions to avoid a beating up. What do you want to know, Barnaby? Got a little cat. Call me names if you want to. But you don't know how he can hit. Who is with Beasley? A killer named Drexel and two other guys. Squealer. Any servants in the house? I didn't see any. Did you meet him? I heard he sent them all away a few days ago. And there are just four men in that house. Drexel and his two men and Beasley. I guess that's right. We'll tie these men together. No, no time. Betty, you might finish packing your saddlebags. What are you going to do? You sent Beasley a note. You promised to call him. Well, we're going to keep that promise. And they've been gone over two hours, Drexel. Those men should be back. Make it easy, Beasley. Maybe the girl didn't go straight to the cabin. Maybe the boys are waiting for her to show up. Yeah, that's possible. You can word a good man. We can count on him. I hope so. He'll be back pretty soon. They'll have that masked man and the girl with him. It'll mean a great deal to me to get it. Hold it. What's the matter, Drexel? I thought I heard something. The next room. Someone is moving around in there. We're ready. Don't move. Let's get that boy.  Pull him down. Hang on to him. Get him down. Yeah. Came through that window. Yeah. Me not talk. Oh, you won't. And we got ways to change in your mind. Who sent you here? Me not talk. You'll see how soon you can change your mind. I'll just put this poker in the fire and get it red hot. No, no. You'll not do that. No? Well, maybe you're ready to answer questions. Me talk. You let me go. We've got nothing against you, Redskins. You treat us right and we'll do the same for you. Now tell me, who sent you here? Tell her with mask and girl. Those two. Why? Why did they send you? They come here, start fire and house. Fire? Then say, I make plenty big fire. Except the house of fire? They wanted to start a fire, so I'd rush out with certain items. Well, they were waiting outside. It would have been a smart scheme if it had worked. Make that Indian tell where we can find those two. Engine? We're going to give you a chance to save your neck. No. Me not want any trouble. You said that a mask man and a girl sent you here. They waiting outside the house? Not right. Climb over wall to get near house. Then wait at southeast corner house. You heard that, Drexel? Go get them. We'll have to leave you alone for a few minutes. I'll be all right. Can you guard this Redskins? Of course I can. He's tightly bound, isn't he? He sure is. Come on, boys. We'll sneak up on those two outside. Don't be long, Drexel. Don't worry. We'll go up this door. You were going to set fire to my house, eh? You savage. I ought to teach you a lesson. I think I will. You plenty brave fellow. What's that? Me tight tight, so you plenty brave. Hold it. Who got that gun, big lady? Drop it. Cut that rope. You reach it now. Yes. How did you get in there? Don't you, Beasley? I brought you a letter from Jonathan Steele. I also brought some jewels. I never saw you before. We both know that's a lie, Beasley. Not only kept those jewels, you and two other men whom Steele trusted stole everything he had in his vault. Hand it over. Why, I don't know what you're talking about. Beasley don't stall for time. It won't help. But he Steele's watching. She'll signal that Drexel and his pals return. That ending was part of a trick to get Drexel out of the house. Too bad for your sake that you didn't realize it sooner. Now, away with me. If Drexel returns before I'm through with you, there'll be gunplay. You can probably guess who'll stop the first bullet. Now where are the jewels and bond you stole from Jonathan Steele? I, uh... You suppose I keep valuables in this house? You don't. You'll certainly wish you hadn't. Oh, wait, King of Sully. I'm going to seek a red hot poker to make Hunter talk. Good idea, Tutto. Uh, me put poker in fire. What? You'll get off easy, Beasley. You have to do no more than hand over the stolen property. You should hang. No. You should hang for the murder of Cardigan and Granger.  The letters she wrote gave the sheriff that impression, didn't they? Of course. You heard the proposition. If the girl has the jewels, she'll leave Baker City. She doesn't get them. She'll take her alibi to the sheriff. I'll make up your mind and be quick. Uh, I'll get the stuff. It's right here. I have a secret panel in my wall. Clever hiding place. Here's the package, just as you handed it to me. There were jewels and bonds in the bank vault. What about those? Ah, very well. Now, I know when I'm licked. Here you are. Is this all? Yes. Cardigan and Granger had a share of the loot. Did you get their shares when you killed them? Yes, I've given you everything. Thanks. Come on, Tutto. Get far. I'll drop you before you're 10 yards from the house. Careless of them to miss seeing this wife. Put that right for now. What? There's our man. Take him, boys. Sheriff, listen, I've been wronged. David, BC, we came into the house as soon as we captured Drexel and his pal. You what? Miss Betty and the masked man suggested I come here with him. They figured you might admit a couple of murders. You're under arrest for the murder of Granger and Cardigan. Well, you... You've tricked me. A bullet. But I won't be taken. Stop him! Oh, good work. You shot me. I'm hurt. You'll live long enough to meet the hangman, Beasley. Maybe you'll see Miss Betty reopen the bank before you hang.


Good afternoon, everyone. Welcome to our session on Stand Out on Google Search with Structure Data and Search Analytics. My name is Andrei Valente. I'm a technical program manager in search. And this is Duncan Orsman, a product manager in search. Thanks for joining us today. So the first thing I want to do is to give a little bit of perspective as to how we arrived where we are by going a little bit back to the evolution of search. As you know, Google's mission is to organize the world's information and make it accessible and useful. But how we're doing this is changing over time. Users are not satisfied anymore with us providing a link to a possible answer. They want us to provide the answers whenever possible or help them navigate through the space of possible answers or possible alternatives. And in fact, you can see that many of our products, including, of course, the assistants, are now having this theme of Google providing assistance to our users. So before, and in fact, until now in many cases, what you have, if you put a search like dessert recipes, is a set of links that you can explore, you can try out. And you have some snippets that try to give you an idea of what is behind those links. But users that land on your page once they click don't have enough context, and it's not clear during tent. So we tried to make this better. And last year, we launched this idea of rich cards. The idea of rich cards is that there are visual modules that organize the information on what used to be a blue link in such a way that it's simpler to read, more visually appealing, and easier to navigate. These cards were sometimes organized into carousels, like you see here. So you would be able to scroll right and left and see some possible visual answers to your query. And now, particularly in the last year or so, we have evolved even further into this notion of immersives. These are sort of mini applications you have where you can explore the range of answers. So not only you have the visual components of these rich cards that we had before, but you'll also have things like these step targets. So for instance, you can refine your query and say, well, not only I want a strawberry tart recipe, I want one that's gluten-free. And this way, what happens is that somebody who clicks on this has a very clear intent of what they want to get. Now, what happens, however, is that, in addition to all the information that Google has in its knowledge engine, what happens is that we use a lot of third-party structured data to power this. And what that means is that there's an opportunity for you. If you have a site where you have relevant information, you can try to organize that site and optimize its performance in such a way that you can participate in these features. What we have found is that the sites that implement structured data typically see increased click-through rates and increased engagement. In other words, the users that come to you are better users. So for example, here is one use case that we found. Rotten Tomatoes implemented structured data in more than 100,000 of their pages that attracted billions of impressions. But the more interesting part is that these pages resulted in 25% higher click-through rate, which is really very hard to achieve within any other means, compared with the pages they have that didn't have structured data. In other words, you can do these, and there's sort of good results for you. Later on, we're going to have more case studies that will explain the details. Now, in the remainder of this talk, we're going to teach you how you can use structured data to optimize your site's performance. We're going to tell you how you can use this to stand out, pick up the right markup that you're going to put on your site, and how to measure the impact once you implement this. Now, next, Duncan's going to talk to you about how structured data appears on Google Search and give you more details. Thanks, Andre. Hi there. I'm Duncan Osborn. I'm a product manager on Search. So Andre is going to get into how you implement and measure structured data in just a second. But I thought first we'd go through some of the features that we've built that utilize structured data so that you can see how it then appears to users, and then we'll go through the implementation later. So we have quite a broad set of verticals that support features that have structured data in them. I'll go through just a couple examples. But I guess the key here is they're a fairly large number of verticals supported now, and we have a good set of partners in each one. So there's a good base to learn from. And we're constantly thinking of new verticals to roll out structured data features into. So I chose just a couple queries to show off structured data. These are just random from my search history. Let's get started from recipes. So this is a great example of a vertical where we've invested in structured data features at several levels, namely the page level, the domain level, and finally the result level. And so I'll walk through one of each of those. And it's dangerous to show cookies at snack time. But here we go. This is at page level. So in this case, what we've done is we've taken all of the recipe leaf results, as we call them, which just means a single recipe result. And we assemble them into a single carousel at the top of the page, which makes it easy for users to access all of the recipe results in one single place and make their decision and finally land on the one that they've chosen. You can see here that we're featuring several different kinds of structured data. First, we have the rating. We have the calorie count. And we have the cook time. All of those are sourced directly from the markup on the third-party site. It's also important to note that one click away from this experience is another interface that we've even more heavily optimized for browsing large numbers of recipes in this case. And here, again, we're using the same types of markup. But we've just restructured them so that they fit better in the UX that we've chosen in this case. One other thing that's important is we see several visual ramifications of structured data here in terms of rating and calorie count. But what's behind this experience is actually the markup at the page level, which tells us that it's a leaf result, a recipe page. And so that allows us to make decisions about how we then present them to users. So both kinds are important, the signal, and finally, how we decorate that result for users. So that's a page level. Now we move to domain level. At this point, we're assembling all the results. But the results that are in a single listing page are recipes, which by definition comes from a single domain. So instead of concatenating many different domains in one place, we now give the site owner a single property for their content. So once again, we've reflowed all of the content you see here in terms of ratings, cook time, calories, just in a smaller card format. So a good example of how we're fairly flexible and how we display this data. But the other interesting point here is that this list of content is customizable, both in content and in order. And that gives you a fairly visible level of control over how your results appear in search, which is pretty cool. OK. That's domain. And finally, at the result level, if we have a result that ranks that's just a single leaf page, we won't just leave it as a blue link. We'll use any data that we have to decorate that result that it looks really good, and also allows users to make decisions directly on the search results page. And the next one I wanted to show you, so moving on from cookies to something to make you even hungrier, is restaurants in SF, which is what cool people call San Francisco. So in this case, we again have the domain level results. So we've taken all of the restaurants that are in a listing page and assembled them into a carousel. But what's interesting here is, in this case, the side owner has only just provided the title. And we just shrink the card to adapt to that kind of data. But in this case, the side owner could also add things like the cuisine type or the location for the restaurant. So it's generally a good idea just to take a look at our developer guidelines and see what's possible for a given data type. And then you can decide, in that case, how you want us to render the cards. For example, they could have also added ratings, and those would appear right between the location and the title. And then one other point here, when you're doing domain level markup, you're only affecting your results. So we don't actually switch to results as a result. OK, so to burn off the calories, we're now moving to running choose. And we're also switching to a different product. In this case, image search. So here, instead of going to web search, I went to the Image Search tab. And I searched for Nike Free Earn, which is a shoe. So in this case, this is a good example of a query where you have users that want a fairly visual exploration to start with. That's because they're exploring options and comparing how they visually look. But at a certain point, they want to move to the point where they make a purchase. There you need additional information as a buyer. And that is where structured data comes in handy. So here in this case, we've included the price and the rating directly in that result once I tapped on the shoe that I wanted to buy. And then, of course, there's the link at the bottom of the page that allows me to visit and eventually purchase. Great, let's wrap up these examples with a brand new feature that we launched just about a week ago. This is for events. So in this case, I searched for concerts in NYC, where I live. And here, right at the top of the page, we have a single box that assembles all of the events for my query. And so, again, we've assembled things, but we rely on structured data to make this look good. So much of the data that we see here, the date, the time, the location, and even the image, are provided to us by the site owner. So this is, once again, one of these great features that we can provide to users based on the data that we're able to share with publishers. OK, Andre is here to walk you through how to then implement all of this markup. Thank you, Duncan.  Before I do that, I just want to highlight and piggyback on a couple of elements that Duncan talked about, about what is structured there. What does it look like? Most of you are developers, but just in case. So you see here on the left side a specific card with the recipe. And on the right side, I'm going to highlight a few elements so that you can see how they match. So you see, this is a script tag in JSON-LD. And it specifies that this is a recipe according to the schema in schema.org. That's a public specification. And then each of the properties is going to match components that can go into the card. So in this case, for instance, the name, your basic Kassadeli recipe becomes the title. You see here, as we continue, more tags. The image gives you a URL for the image that we're going to display on the image on the left. And the description can give you some elements that we could use, for instance, in the snippet. On more structured components, for instance, this is how you would specify an aggregate rating. And then we then translate this information into the stars and the number of reviews that you see on the left. And then finally, you have here the total time, the cooking time, the 10 minutes, as well as the number of calories. And this is how they're specified. So the lesson learned here is each specific markup, each type you have, in this case, a recipe, is going to have its own specification. And you can see how they translate into the elements of the card. Now, this is sort of the overall journey of the implementation process. And I'm going to walk you through each element of it. So the first one is you want to identify the best markup match. So you're watching this talk, and you're thinking, right, this is something I could try to do. Now, throughout this journey, I will talk about different tools. And here is a summary. There's the Search Gallery, the Search for Data Testing Tool, and the Search Console. These links, of course, are available to you. Hope you can take a moment and try those out after we talk. The first starting point is the Search Gallery. The Search Gallery basically allows you to figure out what are the places where you can add structure data and the kinds of things that you can do. The first part I want to highlight on the left top on this list, by the way, this is a brand new version of the Search Gallery that's being published this week. You see these enhancements, and these are things that you can do more or less independent on the kind of information you have. So you know, recipes mark up. You're going to do if you have recipes on your site. But these are things that can enhance your results in Google Search independently on what you do. So for instance, you could have improved how the breadcrumbs are structured, corporate contacts, logos. You'd be surprised how many people don't give us a good specification of what their logo is, so we could show it if necessary. Once you sort of look at these opportunities, they're all sort of low hanging fruits. Probably everyone can do that. And then you see the second part, which are the vertical content types that Duncan was describing to you. So you have data sets, events, fact tracks, music, podcasts, and stuff. So this, for instance, is the specification, the documentation for recipes. And you see that there's actually several kinds of mark up I can have. On the left side, it's like a single recipe or a single query. And then on the top, on the extreme right, you see a list. So Duncan was talking about how you can sort of make a list page. This is how it would look like. Now look carefully at the specification here. This is all on Google Dev site. And towards the bottom of the content page, we always show you the property. So earlier on, I was talking about the schema. Well, here we kind of give a summary of the things that we expect. And stick special care to look at which things are required. Because not all the pages, if you don't have all the required elements, they want to actually be published. And of course, it's a good idea for you to put the recommended fields as well, because that will increase the quality of the result, the quality of the car that we could show, and will make you look better. So for instance, like number of calories in the recipe, it's not obligatory. But if you put it, the information would be added as Duncan was described. OK, once you identify the kinds of markup that you want to have, now the next step is to actually draft some of it and sort of play with it. Well, back to the guide to the page where the documentation is, you see there's these links with a C markup. And for each of those, we actually will then give you a sample of what the markup is for that kind of structured data. And that will bring you to the second tool in our 3-2 part called the Structure Data Testing Tool, which we're going to get to later as well. The Structure Data Testing Tool opens with a sample of that specific kind of page so that you could use it as a starting point. The idea is that you can kind of play with it, see what it looks like. Generally, we try to make it really complete so it has all the components. And you could use this as sort of a starting point. Now, we recommend to you that you create a version of a sample page. Now, take a page of your site, for instance, that has a recipe or something, and then add the markup to that and test it out. So you can actually give the address of the page and StTT will, Structure Data Testing Tool, StTT, will go pick up that page, analyze it, and tell you what happened with it, and give you whatever errors and warnings there might exist. Now, if your sample page, for instance, may be in a pre-deployment environment, you are not ready to publish yet, you can still mark, you can still cut and paste the markup here so you can still test it. It's just a little bit more cumbersome. Now, once your page verifies for some structured data element, the next step is for you to see how it looks like. And you have this Preview function here. Once you click Preview, you see a sample card. As Duncan said, it depends a little on the context, how much information we display, but you could see what your elements would look like in a realistic card that would be shown in search. And that helps you also tweak your content. So maybe you try different pictures or different images to see what's the best way to showcase your structured data. OK, so at this point, we understand what we want to do. We tested one to see what it looks like. And now the next step is to deploy this for some pages, or sort of a subset of your site. We generally recommend that you don't do this for everything at once.  That you use a subset of your site and use that to try out. So add this to just perhaps even manually to a few HTML pages just to get a notion of what it would look like. Now, I'll get a more technical. So there's actually two ways in which you could add the structured data. So one is the same kind of script that I showed you earlier in JSON-LD. You put in a script tag, and it would show like this. And it's actually the most common way in which people do it. And another one, you could actually use microdata inside a div tag like this. So there's additional documentation on our dev site if you want. Now, of course, you could implement these things manually, but that's not a great idea. What you really would like to do is to use your CMS. I imagine most of you who have large or even sizable, or even that's not large, where properties have a content management system to manage your content, what you really want to do in the most common way we have found that people do it is that they pick up a suitable structured data CMS plug-in. There's many CMSs that have plug-ins that you could get. You could try a few different ones. We don't have any specific recommendations. But the idea is that you publish your content, your standard HTML content, but it then publishes the structured data with it. So you don't have to manage things one by one. All right, so once you put this in a specific subset of your site, it's time for you to review the stats and what this would look like. And for that, we get to our third tool, which is the Search Console. Now, Search Console is similar to Google Analytics in a way, but it focuses on Google Search. So it tells you how Search looks at your site and what elements of that appear in search results and how many times it appears itself. Now, different from the structured data testing tool in the Search Gallery, which were fundamentally just open, the Search Console requires a little bit of setup, because you have to sign up and verify properties. Now, I'm curious, how many of you have actually verified or used Search Console? Just so I get an idea. Not as many, maybe a third, a fourth. All right, so we'll give you a little bit of detail. There's more to it than that. But the first step for you is to get associated with an account. So you have anybody can get an account of Search Console. That's straightforward. But then what you have is a verification process that proves that you have rights to the site that you want to verify to test or use on Search Console. Again, much like Google Analytics is the same process. Commonly, you do this by uploading some special file to your site or perhaps to a domain, one of the components of your domain and your domain name provider. Now, if you have a larger organization, you might want to check. It's frequently the case that somebody else might have used and set it up. And in this case, they can authorize you and make life a little simpler. So once you register your site or you register the ability to manage your site through Search Console, the first thing you want to do is to add sitemaps. And sitemaps are a way for us to look and see what information you have. Now, of course, we already look at sitemaps if they're available. But this helps because it helps us understand which is the sitemap that you prefer to use. So for instance, imagine you deploy some new stuff and you have a sitemap and you give us that sitemap and we sort of use that to figure out what the components are of your site. So for instance, you could do this for a section of your site while you figure things out. This is what Search Console looks like, much like Google Analytics also. There's a lot of stuff here, so a lot of different reports. It's not always very easy to find. But let me walk you through some ways in which you can dig into the data for your implementation. First, you could use this rich cards report that's sort of marked on the left. And that monitors which structured data elements were correctly found on your pages after crawl. And the first thing you want to do, of course, is to look at whatever issues were found. So like the structured data testing to allow you to test one specific markup, this basically looks at what elements are all on your site and what do they look like. Keep in mind, by the way, that it takes a while to crawl your site. So once you implement everything, you might want to give a couple of days until we catch up to this. What you want to do, of course, is to look at all the critical issues. Remember those sort of obligatory or necessary properties. So for instance, you may want to look at those because those things may actually prevent us from showing our structured data into a card. You could also look at non-critical issues, as I said before, because they could improve the quality. Now let's look, for instance, at the issues that were affecting the recipe card type. So you see below this specific site implemented both recipes and local. So if we click on recipe, then we get sort of a subset of the report only about recipes. And you could see here there's 218 invalid cards. And at the bottom, you see the problems that were found. So that gives you a very good idea of what is it that you need to fix. As you see in this case, there's a bunch of opportunities that you might have missed in terms of adding nutrition. But the most important one is that there's 218 pages. In fact, all of the ones that are invalid and are invalid because they seem to be missing a field, in this case, image. If you click on that same line, you can dig even deeper and find examples. So Search Console can actually sort of guide you to the specific pages on your site where that problem was found. And in addition, if you click on one of those further, you can actually get a dialogue that will eventually lead you to the structured data testing to with that page and with that markup where you can figure out exactly what went wrong. So we try to help you debug this at a relatively fine grain level. So for instance, in this case, you see on the left side, the image that you're missing is marked as no image here. On the right side, you see marked in blue. And in the list of the scheme or the properties that that property was not filled, and it's obligatory. So we basically try to sort of connect sort of the lowest level of the specific page to the overall implementation of your site. All right, so now we review out of this, we want to fix and launch. Recrawl, reindex, again, keep in mind, this could take a couple of days until we actually get to all of it. And now you're ready. So you publish the stuff. And the question for you, of course, the most important one is, how do I know my return on investment? How do I know that this was useful? And how do I know what the results are in terms of the effort that I put on doing this? So these are some of the key stats. These are standard kinds of things for web pages, clicks, impressions, the number of times that the information was shown, the card was shown, click-through rate, the average position in which this was shown when it came in the search results page. And you could get all of this through the Search Analytics report. And the Search Analytics report gives you a lot of different ways of sort of parsing and filtering information to find out how each part of your site did. And in fact, it also can help you do this both with and without the markup, which is a great way for you to compare. And one of the ways, of course, are partners used to figure out what happened. So you can view impressions, click CTR and position as we discussed before. And you can filter based on, for instance, the search feature type. So notice, by the way, that some pages can appear both as a rich and no rich result, given a certain query depending on the context. And what you want is you want to try to analyze what are the pages that have the high CTR. So basically, you could use this to detect what's working well. What are the places where your implementation had the best results? Let me show you a few ways in which you could filter this. The Search Appearance filter tells you how pages with markup perform. So in this case, you can select rich results, which are the results that have structured data. You can also filter based on a pattern of URLs. So perhaps remember earlier, I said you want to implement this on a section of your site? It's under a specific folder or a specific URL pattern. You could specify this here and then sort of compare how this looks compared to the rest of the site. You could also look at date ranges, which can be useful, for instance, if you implemented this like one week and then the following week, you can compare like before and after. So this is sort of an overview of the process for implementing structured data among these verticals. And now Duncan's going to tell a little bit more about how the sites that have implemented structured data, what kind of ROI did they get? Thanks. OK, final stretch. I want to walk you through again some of these partners that we've seen across a few different verticals, but also across several different geos to show the diversity of success that we've seen so far. So let's start with the one that you just saw, Rotten Tomatoes. Again, a good adoption of structured data, which led to a 25% higher click-through rate for those results. But they weren't alone. Here, we saw Food.com, which is one of the primary providers of recipes online. They also had good coverage of structured data, with 80% of their results as rendered in Google Search, as rich results. And they saw a 35% increase in CTR, which is super encouraging. Next, going over to Europe, but also going over to a different vertical, so in this case, local restaurant listings. Lavochette put a markup on 90% of their results, and they saw, again, a fairly high increase in CTR. Moving back to recipes, but over to Japan. So here, this is an interesting case, because not only did they see an increase in interaction on those results, but the resulting session, as users landed on those pages, was of higher quality. So if you're in one of those verticals, it depends on the quality of a user landing on those pages. This is a great sign. And finally, moving to South America, we saw Nestle Brazil with 82% higher CTRs. This is, again, super encouraging. And hopefully, we will see some of you on this list next talk. So we covered three things in this talk. The first is the opportunity, which is literally to stand out on Search. One of the rare opportunities you have to customize your results visually for Google users. And we have quite a few verticals for now, and we're constantly thinking of new verticals for rollout. So if you're not on the list that I showed before, you can just go to the search page. And then you can see that the results are already tuned. Second, we show you the tools that you can use to implement all of that structured data and to measure the impact. And of course, the results, as we've seen, can be very promising. So just to wrap up, this is a quick reminder of the links that can hopefully help you get started, if you haven't already. First, the search gallery to see what the options are. It's good to click through the types of content that correspond to the content that you have on your site. The interesting tool is there to diagnose and to indicate any errors that you have in your markup, and also just guide you through the correct practices to make sure it's working properly. And finally, in Search Console, once you manage to ship all of your structured data, you can enjoy the results with the analytics that are contained therein. And that's about it. There are search office hours for any questions that you may have. Please take advantage of that. And otherwise, please enjoy the rest of I.O. Thank you very much.


Aaron, when I say there are 27 days between now and the day that Yankee pitchers and catchers report, you say the following is on your to-do list. What's still left for you to accomplish? We got to hire a coach. We're still going through the process and hopefully getting close to hiring a coach to obviously replace Bambam, who got the head job over with Colorado. So still in the process of doing that, I want to get that ironed out. We are, you know, we have some things to go through as a staff. You know, we've obviously start to really dive into these new rules, how it impacts us, how we want to implement it, how we want to train for it, prepare for it, prepare our players for it. So those kind of conversations that we'll have more earnesty with the entire group, with the entire coaching staff and staff, and then just, you know, getting down there. And we have a number of guys down there already working out every day at home. So excited that it's upon us, you know, you get home from, you know, we went on vacation for the day after Christmas and got back on New Year's Day. And it's like, that's your last kind of disconnect that you get back. And it's like, okay, it's time. So that clock is certainly ticking. We feel ready, excited, and can't wait to get down there and get going. So speaking of clock, since you brought up the new rules, how likely are you to have pitchers even throwing bullpens with a pitch clock and play just to get them ready for what they're going to face during the season? Oh, yeah, we'll have them on every field. We're starting to order them and how we get them and try to make sure we have people able to operate them all the time, whether it's on the two small fields in the back. We'll probably have a couple in our five pack in the bullpen area. So that's one of the things we've started to lay the groundwork for already.  You know, I'm not too worried about a long, long term. I think it's going to be a really good thing. I think guys will enjoy it eventually. It'll be a good thing. But I think there'll be a handful of players that it'll be an adjustment in those early days of spring training in those early spring games. When we talk about pitching, you've been quoted this off season as saying you think that the Yankees currently have the best starting rotation possibly that you've ever had as a manager. But you'll be missing one piece of that to start the season in Frankie Montas. How concerned are you, Aaron, about the lingering shoulder inflammation that he's dealing with? Well, I think an important note on that is on the best pitching staff we've had. I certainly think that's potentially the case in what we're capable of when whole. You know, but I also caution that it's January and that's on paper and we got to go out and prove it and show people that and we look forward to that. We know we have a lot of talented people in our in our rotation with Frankie.  Hopefully it's something that, you know, we're working through right now. And the biggest thing though with Frankie is getting him right and well, and we feel like obviously when we have that, we feel like we got another frontline pitcher. So but but it's probably going to be a little behind. I know it's only January and he has to do all the things that you just referenced. But what type of target date do you have for him to be able to pitch the Major League game? No target, but but you know, hopefully if everything goes well where he starts throwing in the next few days, you know, we're in January. So that's a pretty long on ramp, you know, to put him into position.  So we want to be smart with it, be conservative with it, make sure he's in a really good spot that when he does join the rotation, he's flying. But I wouldn't want to put a date on that, you know, until he starts throwing and, you know, then you graduate and get to the point where you're long toss into into your bullpens. And hopefully that's that that goes well here over the next few weeks. Aaron, you're the manager of the New York Yankees, but you're also a devoted fan of the Philadelphia Eagles who happened to play the Giants this weekend in the playoffs. Yeah, I'm not going to ask you right out of the chute, who's going to win? I need to ask this from a New York angle, because most of our viewers are going to favor the Giants. Yeah, you're getting me in trouble even more now. What worries you as an Eagles fan about the Giants? First of all, I think Brian Dabel and his staff have come in and done an amazing job improving, proving themselves as an elite coaching staff that, you know, has a very buttoned up team. We've seen, obviously, Daniel Jones go to another level. One that I actually predicted when people were writing him off the last couple of years, you know, they just do a lot of things really well. They're, you feel like they're probably not going to beat themselves. And, you know, I think the biggest thing is it looks like a team that is starting to enter a period where they're going to be an outstanding team in the NFC for a number of years. All right, we need a prediction. You've got to give us a prediction on the game. I think the Eagles are going to beat him pretty good. I really do. I think Hertz is healthy. He may not be a hundred percent. The old cliche, who is a hundred percent at this time?  They're going to get Lane Johnson back on the offensive line. I've been watching the Eagles for over 40 years. I feel like it's the most complete team I've ever seen them have. And I think with with with the two weeks rest and really able to get a couple of guys probably healthy, especially Hertz and Lane Johnson. I think they I think they win in convincing manner. Wow. OK, I'm going Giants 2417 in part because Bob Papa is the Giants playing by play voice. And he and I were college radio partners. So I'm cheering for his vocals as much as I'm cheering for the Giants. But we'll see what happens this weekend. And Aaron, as always, we appreciate you giving us some time. Yeah, you're on the wrong end of that score there, Jack. Not too late to adjust that.


And I would like to ask Dan Schulman, CEO of PayPal, to come first. Thank you, Dan. Your Majesty, other distinguished guests. Thank you for all coming together. Thank you for having me. And it's an honor to be a small part of this large and important initiative. I'd like to start on a personal note. Her Majesty has become a close friend over the past several years. And she cares deeply and passionately about a topic we've discussed so many times, not just financial inclusion, but financial health. And it's a difficult job. She has seen many victories along the way and many setbacks, professional and personal and she tirelessly advocates and is passionate about this project. And as much as I talk about it in all my speeches, she inspires me all the time. And I'm honored and I'm proud to have you as somebody who works side by side with all of us and is my friend. So thank you for that. I think we should all be rightfully proud of all the accomplishments that we've made in the last 10 years. You can look at almost any metric and it's improved dramatically. But I don't think we should underestimate how far we still have to go. Really, the work has just begun. There are 1.7 billion people still outside the bounds of the financial system. And my bet is you can double that number when you look at the underserved market as well, who are by definition financially included, but the reality is they're not well served by the financial system. Here in the U.S., there are 70 million adults that are underserved. And interestingly, in a country like the U.S., 70 million adults spent $140 billion last year on fees and very high interest rates. And they are just to do basic financial transactions that most of us would take for granted, like cashing a check or paying a bill. And that's ridiculous given the technologies that we have right now. I mean, imagine if we could save one third of that. And by the way, we should be aiming at saving half of that, maybe even more of that, with the digital technologies we have. But imagine we could save $40 billion from that $120 billion and return it to those who most need it and drive their financial health. And why is that possible? As Melinda mentioned, you've got the mobile phone. And with the mobile phone right now, you have all the power of a bank branch in the palm of your hands. And we should be able to conduct those basic financial transactions at a fraction of the cost of a traditional brick and mortar bank branch at a fraction of the cost, probably 80% less. And of course, this all needs to be done in a responsible manner. It has to be done in a way that respects the regulatory environment of countries around the world, that respects the privacy and data security of consumers and individuals around the world. And I think it's essential, and Queen Maxima pushes this all the time, I completely agree with her, that no one organization, no one company, no one NGO can do this alone. We have to have a public and private partnership along with NGOs to make this happen. And that is very difficult to go do, but we need to make it happen. I think what's both frustrating and inspirational at the same time is that this is a problem that can and should be solved. We have the power to go and do that, but it's gonna be very difficult, but it's obviously within our reach to go do that. And I know that's what drives Her Majesty, year after year after year. It's what drives all of us.  I personally commit PayPal to that mission, because I don't think anything is more important than us being part of this community and doing all of our best to make a real difference in the lives of our fellow citizens that need it most. Thank you so much. Thank you, Dan. Thank you for reminding us how much more work there is to be done, but also that it is actually quite feasible.


You still haven't gotten out there with him to work on syncing things up with Harold. Where do you stand with that? I mean, today's age that's part of it, COVID is real. And it happens, we're something that we really can't control. We're doing all the right protocols to avoid that. But sometimes in life then things just come at you and that's one of it. But I'm excited to be back on the field, just doing the things that I can do right now. And once Harold get back, man, I feel like next week, I feel like we can pick up and just keep it going fast. When you guys aren't able to work on the field together, what kind of dialogue are you guys able to have? I don't know, maybe you zoom right now because he's in quarantine. But just what kind of communications are you able to have with him? Work, make film, study, stuff like that when you can play together? More so right now, basically a lot of game playing stuff, preparing for AZ. He's got a lot of more time right now to watch film than us, obviously. So he's available to see things and tell us. And we're pointing things out to him via Zoom. So he's getting the opportunity to watch the practices together and it means with us as well. So we're still having that same communication and Coach Crow is doing a great job of that. When you have a quarterback like Kyle and Mark, you can break the clock and step up and do things. Teared past rushes, is that something that kind of comes naturally?  Yeah, so anytime you got a mobile quarterback is always option. You don't wanna, especially guys that break the pocket and make explosive plays like Colin Murray does. And other quarterbacks in the league that are very explosive once they get outside the pocket, the main thing you wanna do is just kind of limit that. And you have to have a group that works together in the rush and don't let them escape and make those big plays that he makes with his legs as much down the field and down the scratch of the game cuz they can hurt you tremendously. So is that something like where on one play you'll go a little bit deeper and the other they're going to opposite side? Yeah, you gotta control the rush, you definitely gotta control the rush. The guys can't be, two guys can't be behind a quarterback. So somebody gonna do speed rush man, you gotta kind of like let guys know what's going on. And that's something in the game playing that you kind of can work with throughout the week, get a feel for. And that way if guys like Harry wanna go rush on the outside, people on the other side gotta make sure we're gonna speed the power, just maintaining their emphasis. How do you evaluate your progress so far bud in terms of coming back from the injury? You got no brace, anything like that? You feel pretty good about how things have gone? So yeah man, so the whole thing man is devastating at the beginning. But I feel like I handle the process well, even the rehab late lately. I've still been making sure I'm on top of my game as far as that man. So I can be ready for week one. It takes a lot of people a year maybe more usually recover from ACL. Do you feel like you're tracking ahead of schedule or what? Yeah, definitely man, with the work you put in, the work you put in man, you gotta take it upon yourself to make sure that you are doing the most you can do and doing the best ability. Because that's the only thing, my rehab is the only thing that can hold me back from being on the field at the beginning of the season. And you want to be, so the coaches are saying that we want you out there. We want you to have everything lined up so you can be prepared to go out there and play in rehab is a step that you need to take. Were there certain hurdles that you kind of had to be able to play? But were there certain hurdles out here in the practice field that you wanted to cross that kind of gave you confidence along the way? Were there certain additional things or anything like that? Yeah, so I started off with just doing pass version, change the direction, change the direction drill. Once you start feeling comfortable with that and then you go into the team emphasis like yesterday, actually feel somebody push on you and you push them back on them and that's the next step. That's what you really want to feel. And I was out there enough, had great confidence and I'm just excited to keep going and getting more and more involved in the game plan. What's next from there? I don't know if that was one. What's next from there? So next from there just doing the whole practice. You gotta go out there and you gotta make sure you're practicing the whole day, running to the ball, actually getting the contact drills and things that aren't so much scripted. You ready for that? Oh yeah, definitely. I guess that's the build off that. The opener was this afternoon.  Oh, the opener was this afternoon.  So it's either what it is, I'm gonna be ready to go out there. In terms of, you said you need to go through all the practice and your condition is part of it. Is there anything that you're trying to test specifically on the knee? Or just on your body in general? Yeah, pretty much everything I've written on tests and checked the bosses off so far. They're doing a great job of making sure I'm doing that here. That's one that hats off to the training staff and hats off to Coach Ray before just allowing me to be able to go through that process. But conditioning is the last aspect of it.  But it's nothing like actually being on the field with another 300 pound of pushing you and you run chasing a guy like Derek around. So that's the fun part about it, but also that's the real part about football and we all need that to be conditioned. What about the mental aspect of that feeling mentally like, okay, I could plant and do what I need to do on that knee. Where are you in that process? Yo, mentally wise, man, I'm always above. My bullet in that game is always going to be A1. So I'm never going to be thinking about injury, man. Because I feel like in football anyway, man, it's 100% injury, right? So if you get hurt, you're just going to get hurt, regardless.  Nervous about anything. I'm just going out there to try to be my old self and be better than I was last year. When you're rushing on third down, does it make any difference to you if the goalers were playing on the line of scrimmage versus back up in terms of giving you more time? No, it don't really matter. Russian coverage work together. So those guys doing their job on the back end, we do our job on the front end. It'll all work out. You had time yet, Bud, to enjoy being back down south after a few years up north there? You enjoy being back? Yeah, definitely, man. I'm excited to be back close to my family. Georgia's on a three and a half, Atlanta's on a three and a half hours away. So it's fun for that. I'm excited just to be back in this type of atmosphere. Like I said, I went into school and could take it that's not too far away as well. And I love the South man and the South just put you in that homey feeling. And that's something I was going to tell you. I told you that this defense can kind of get the ground running in a week before you guys have been out for a lot of season, but just the pieces around you. Man, we're very optimistic, you know, a lot of guys are excited, you know, you got the veterans coming back and got a lot of new faces on the defense as well.  We're building that, we're building that bond right now, building that camaraderie and just trying to keep moving forward and building it on communication-wise so we can go out and just play very fast. And then have as much fun as we can. How did you see Rashad Rowe throughout the pre-season? Rashad? Yeah, man, grow, man. When I got here, he was doing good. So I don't know yours.  You know, he's making the calls. You know, he's making plays, you know, that's what he does. And he's taking the series each and every day. Rashad, Rashad, Weaver, Weaver, Weaver, Yeah, yeah. Oh, we, okay, okay, yeah, that's on me. Yeah, man, we've been doing good, man. He started, he came in with the Ricky mindset and then now he's taking each and every day serious, man. He's trying to get better. He's coming out with something to work on. You know, his practice is coming in. He's very practicing very well, man. And the coaches are keep raving on him and they are excited about him as well. People sit here around, what do you hear from, like, fans or people about being here? What kind of impact did they make? Yeah, I don't really got a chance to really go a lot of places like that yet, just because of the COVID protocols. But man, you know, just from Instagram and Twitter, man, a lot of people showing love and that's from you guys who's making the videos and people seeing me at, seeing us at practice. So, you know, that's exciting to see that, that they're excited about that as well. So, you know, I'm just excited to be around the fans, to see some fans, you know, in person and continue for that growth.


What is the GPT part of chat GPT? So generative pre-trained models are a type of language model and they have some semblance of language. GPT models are based on the concept of language models and transformer neural networks. Language models have some mathematical understanding of language. Transformer neural networks are sequence to sequence models that have an encoder and a decoder part, which can both independently become language models.