Welcome to Cloud Foundry Summit and thank you for having us. Thank you for being a sponsor So you're new to the community, but I thought it would be a good opportunity for everyone here to hear a little bit about what Dell's been working on one of the most fascinating things That I learned last week is the transformation journey that Dell's been going on internally So Cody, maybe you can tell us a little bit about the Agile transformation Initiative and the journey that Dell's been going on and how Cloud Foundry's played a part in that Sure so we've we started an initiative a couple of years ago to focus on our Deployment process to focus on our end-to-end delivery cycle with our applications there are a lot of a lot of Areas that needed needed improvement We started with the process side of that, you know side of the equation where they We started structuring the teams looking at the teams thinking about being more agile We we had some structural changes within the within the teams We look started looking at co-location We started doing all of these these agile like themes that you'll you know, you'll read about or maybe you've already done What we learned is you know as you start doing that especially in an organization as large as ours where we have You know, we have around 2,500 applications. We have thousands of developers Some of these applications or legacy been out there for 20 years some of them are brand new That we learned that there's really not a you know a silver bullet or a single solution That that would work that would apply to all of these different teams So last year I started developing some capabilities targeted at specific parts of the the delivery cycle So we for example, we started looking at making sure we had consistent build Automation in place for each of our applications. We started looking at Automation around provisioning of our of our servers and their infrastructure We looked at a lot of test automation. We built frameworks around the functional regression in the end test automation We also looked at deployment automation and we had a lot of successes there The problem is that these were all individual capabilities and we really didn't have an end-to-end solution So even though we did have improvements for example in one space. We had we reduced their deployment time by 284 percent So, you know, that was a big win for them However, it was limited up to from dev to to our staging environments. It didn't include production So we started looking at you know How how can we how can we complete this picture and the mentality we had was well We're going to build these capabilities and we're going to accommodate whatever Applications need they come to us with their requirements. We will make sure that that we accommodate, you know, they're they're technical Technical needs, you know, whether it's dependent, you know specific infrastructure needs whether it's middleware needs whatever it is and We again, we made some progress there Well now we were to the point to where Realizing that that isn't really scalable, especially when talk about the you know again the size of the organization that we have So we started looking out. We we we met with pivotal. We started looking at cloud foundry Cloud foundry had a lot of capabilities within it that we're missing in our current solution for example Blue-green deployments or zero downtime deployments One of the biggest ones was environment parity, you know So now you have your your dev environment your integration environment your production environments all looking the same So what, you know in the previous earlier presentation, you know, it worked in dev Why not in production? Well, this is this is one of the issues that we had that we were trying to solve So we brought in, you know, so we we started an engagement Started having the discussions around December of last year.  We deployed them I'm gonna talk a little bit. Yeah, let's talk a little bit about the implementation I think we have a slide to show To show what you've implemented which I think is let's talk a little bit about the foundations you've deployed and on the different Infrastructures, I think we have a slide Maybe not well over while we're waiting for that I think one of the the key things to point out is while we did work and we are working with pivotal on the Implementation we're not working with the commercial distro So this is an open-source version that we're working with and have opted to to go with interesting. So So what we've done what you see is a it's a high-level view on purpose But we wanted we wanted something that we wanted to prove in this pilot or in this dojo that we could have You know flexibility in in the infrastructure that we worked on Flexibility in the types of applications that that we wanted hosted in this platform and So we you know we started with building we built three foundations two of them on Azure one prod one non-prod I'm sorry on on vSphere one prod one non-prod We built an Azure instance out on on the public public cloud And we've got a variety of different applications that we've deployed to these clouds So we had some net applications some job applications some applications that were new some applications that existed for years So we completed a six-week dojo We had an executive summary of that review of that last week. It was very positive We're now putting together a plan moving forward. We have an inception starting next week. So we're very excited about this the solution and so just a quick question on You chose both on-prem and public cloud was that purposeful? It is again, we just wanted some some flexibility there There there's some instances where obviously we want to keep it on-prem Maybe a number of dependencies that we have calls back and forth There are some applications that are very lightweight very independent, you know, it's not worth the cost of us maintaining it So so we again we wanted the flexibility will be rolling out that plan You know here in the next couple of months to to have a plan for our entire application set that we have that's exciting So as Dell has gone to go undergone this transformation and your deploying cloud foundry and moving workloads to it How has this changed the way your organization thinks about technology and how is this extended to both? hiring recruiting and and really the teams you've built around this so so internally, you know This this platform is a it's an opinionated platform, right? It requires specific things from your application What I had before and what we have now are like 2,500 opinionated applications and We have you know since dev today Development teams are are required to manage their applications, you know, especially when issues come up You know troubleshooting deployment issues troubleshooting configuration then now we have thousands of opinionated people So So so what this this platform bring is you know, it is requiring You know some consistency and some standardization of our applications And it's the way that dev thinks about it is slightly different now now dev can focus on development They're not having to focus on the platform So that's internally that's that's one of the biggest changes as far as you know hiring and retaining talent You know, I'm involved in some some HR recruiting efforts every year and been doing it for for several years now In the spring semester and even in the last fall We're starting to talk to some college You know some some candidates that are starting to ask us about cloud technologies and they're you know, they're have some opinionated You know college students, but but more importantly they're they're looking at You know to jump on the latest technology to jump on you know Some of these things that are exciting and forward-thinking like cloud foundry like cloud foundry So, you know just just you know just by the definition of what it is just from how we're how we're implementing it How we're selling it to internally to our customers how we're how we're advertising it with with our recruits It's definitely changing the talent in the dynamics of the organization that we have I would also say that while it helps us to recruit You've also got the existing people who are there and so you're always gonna have your Chromudgeans who are not gonna get into it But then you've got this this stack of people who are chomping at the bit to do something Really exciting and really new and those are the people who whose passion gets ignited by something like this They see okay, we're going to something more modern We're going to something that that I've always wanted to try out and I say I think it really helps to motivate and retain those people as well Absolutely, and I think this is probably something everyone here is thinking about today as well On that point, and I think this is really kind of a great theme that's been Throughout the week around transformation is how is this changed the way you think about your customers and the challenges that your customers are undergoing? I think one thing is it's given us both experience and empathy for what they're going through so we can understand Theoretically about when we come to preach digital transformation But if we ourselves have gone through it We have a much more realistic understanding of what it's about and I think the way to look at it is digital Transformation is not waterfall I think what Cody was talking about is we've had a bunch of different efforts, and that's not just because we're disorganized or maybe we are But that's a different subject By having these different Initiatives that you're doing that allows you to move more quickly. So same thing with as we work with our cloud foundry Implementation, it's not a let's let's clear the decks. Let's go whole hog on this It's let's complete a six month. Sorry six week dojo and also rather than looking at well Let's refactor everything we have and start from from scratch It's a replatforming to begin with now, of course, we would love to get to where we're naturally Writing in microservices and deploying that way, but it's very much a Step-by-step process and that's one thing that it helps us to understand when we go to our customers That it isn't a binary switch over to to the new digital world It's it's coming in it's helping to to address these cultural issues and getting people started and getting people iterating Which is such an exciting time and as I think we're all aware 2016 is going to be an amazing year for Dell From your perspective Given all the caveats with what is public and what's not What is the vision for Dell technologies? Taken into all these considerations the transformation journey cloud foundry your vision for the future What does that look like and and what do you see where do you see Dell going for the future? Well, I think and you alluded to Dell technologies or your name Dell technologies Which will be the name of the the organization when when the The acquisition slash merger closes, but I think what it does is it provides us a continuum of services and Companies that we can use to better serve our customers So whereas Dell ourselves as Cody's talking about we may be back here a little bit further more More like our traditional customer base. We're now acquiring capabilities say through VMware through Pivotal that helped to put us out on the on the much more the leading edge And so by taking that information we can then stream it back and provide it to some people who are who are closer to Where we are and and maybe this sort of customer base that EMC also serves as well So it gives us just a better Breath of understanding and a viewpoints and then allowing that to to come back and help folks Maybe a little bit further back in the chain Well, your portfolio is certainly going to be amazing following the acquisition and with the journey that you're on I'm excited to see where Dell is going to go in 2016 me too So with that and with time left because I know we're the last one of the evening Nick I think we will turn this back over to you and let everyone get on to happy hours


I go here or do I need to do it differently? Yeah, we're right here. We're good. So let's hit the dropdown in the top. Yeah, the top right there and then hit that dropdown. Go to the other account. OK, perfect. OK, good. So now what we're going to do is we're going to let's check something real, real quick before we go here. Let's just make sure that the custom conversion is active. So hit the dots to the left and then click on events. Actually, click on events manager and then just hover over the blue triangle to the left and then click on custom conversions. So you'll see a blue triangle and then custom conversions. Yeah. And then you should have that bookmarked as well, which I'm sure you do, but it's bookmarked. Custom conversions. OK, cool. So it's active. OK, good. So let's click out of there to the left. Click away. Yeah, click. Yeah. Hover over the FSBO leads and just make sure. I actually click on it. Click on it and just make sure that this is the right link. So hit, yeah, exit of that. OK, so next step, Rotor, FSBO, thank you. OK, so you always want to double check that. Make sure that that's the right thank you page, which it is. Right? It is. Yeah, OK, cool. So we're good. So you're active right here. So this is our custom conversion. OK, so let's also check one more thing. To the left, click on the dots and then go to events manager and then let's scroll down towards the middle. And you'll see aggregated event measurement. So if you just scroll down in the middle, just a little bit. Why is that up there? Go and click on diagnostics in the middle. And then click on scroll down. Click on the three dots to the right. Under which one? Under. Right there, those three dots. Yeah, and then just click ignore. OK, and then let's hit settings real quick, settings. And then scroll all the way down and go to traffic permissions, which I'm pretty sure we already checked this part. Click on create allow list. Yeah, I'm pretty sure we already checked this. So we're good. Yeah, we're good here. We're good. OK, cool. So exit of here.   And then scroll down and you'll see aggregated right there. Aggregated event measurement. Click on that. Oh, right here. Yeah. And then the blue button. OK, so let's just double check this part. Click on the next step. Rotor one, the domain verified. Yeah, click on that one. OK, perfect. So there's our custom conversion. OK, we're good. So click on the dots to the left. And let's just go to as manager. OK, so I just wanted to double check all that. No, I appreciate it. Because like I said, we start and stop. And I don't understand enough about it to be able to tell you, hey, D, we probably should do this before we run the ad. Make sure this is already changed or the settings are proper. I have no idea. Well, actually, you won't have to worry about any of that ever again. What I just checked, you're good from this point on. So OK, so we're right here. So here's one thing to always keep in mind. That ad is off, right? It says completed. It's off. But what I do is I always want to make sure that the dot is gray. So that blue dot, shade it to gray. Always, always just get in the habit of turning up to gray. And then click on the middle tab, add sets for one campaign to the right. The tab to the right. Click on the middle tab, add sets for one campaign. Can I close this? Yeah. So these are your tabs. Yep, three tabs. You got three tabs. So shade that to gray. Shade all three of them to gray. Click on the third tab to the right and shade that to gray. The tab, adds for one ad set. So the third tab to the right, to the right, right? Oh, is it this one? Yeah, these are your tabs. These are your three tabs. But it looks like everything is a tab or open or something. No, this is so confusing. Add sets, ads. These are the three steps of an ad. That's all there is to it. There's nothing else to it. I remember you saying that now, but so. And I need to do this every time I turn an ad off. No, you don't you don't have to. The ad was already off. But as you start to run a bunch of ads, the the the ones that are blue are on. Now, because you set a calendar end date on that one, right? You when you set up that ad, when we set up that ad, we set an end date. We set up the calendar to end on this date. Facebook will turn it off on that date, but they just don't shade them to blue or they don't shade them to gray, I'm sorry. They don't shade them to gray. And it's just me. It's just preference.  You like automatically know what's on and what's off. That makes sense.  You're going to think for a second they're on.  Yeah, that's blue practice. You know, it's blue, it looks like it's on. You know what I mean? So just getting the habit of shading them to gray, all three tabs, that one ad shaded to gray. Okay, so now hit the one selected, the blues, X out all those, the one selected, one selected, one selected. So go back, yep, go to every tab, close it out. Yep, perfect. Okay, cool. So now click on the first tab campaigns. So now we're going to just simply create a whole new, and you can exit out of this top part right here, the prepare for your ad account for advertising. Yeah, we already did all the updates for Apple iOS, so we're good. So now just click on create, and let's just go into the setup. So this is everything from beginning to end. So all we're going to do is 99% of the time you're going to be going with conversions, okay? Because there's two types of ads that you're going to be running. You're going to be running conversions, and you're going to be running traffic. Conversions is when you're testing new ads. Like when you're running ads for the first time, which is this one, this one, this one is going to go to a market that you haven't ran an ad to. You ran the intro step, you ran the intro one, but it's going to be a completely new ad because we're not retargeting the intro just yet. We'll retarget them later, but we're going to go set up this new ad, and it's literally targeting a new audience that has never engaged with you, have never, they most likely never been in your business page, it's a cold audience. So 99% of the time, you're going to be running those types of ads where you're running new videos to the audience, even though you target that same location, even though it's the same demographics, it's a few zip codes, even though it's the same area that you're setting up every time, it's still a new audience. It's only an older audience or a warm audience when you're retargeting previous engagers. So without confusing you any more than I priority have, conversions is what you're doing 99% of the time. 1% of the time is your traffic. Your traffic is when you're retargeting the intro video, is when you're retargeting those who landed on the website, but haven't opted in. So as we start this conversions ad right now, we're going to get people who watch this new video, we're going to get people who click and land on the opt-in page, but don't opt in. Those are two audiences right there. So what we're about to do with this new ad is we're about to create two new audiences, those who watch it and those who landed on the opt-in, but didn't opt in. So those are about to be two new audiences that we start to create right now as we said this ad. So 1% of the time, let's call it in week three, week four, maybe week seven, is when you're running a traffic ad and you're retargeting. That's a whole separate ad is when you're running traffic. And now on this traffic campaign, we're simply retargeting everyone in the last six weeks. That's everyone who's watched every video. That's everyone who landed on the landing page, but haven't opted in. So we set up one ad traffic to retarget all of those people. And then on the other hand, we still have our conversions ad running, a different conversions ad to that. It's all about creating your own audience. It's all about creating your own custom audience. But to do that, I gotta run a conversions and target a cold market first. So for example, if I'm targeting, if I'm targeting an audience of 100,000 people, let's just call it 100,000 people in your local area that we're about to target. It's probably more, but let's just call it 100,000. You're targeting 100,000 people, but only 4,000 of them watched your video. That was the whole purpose of running that conversions really. It's to get some leads, but to also find my audience. Does that kind of make sense? So the 4,000 people, that becomes your audience. Not all 100,000. You targeted all 100,000, but 4,000 watched the video. Maybe 1,000 of them landed on the webpage, but didn't opt in. That's your audience. So that's an audience that you'll be able to leverage in the future with traffic, retargeting them to get them back to get them to fill out the form. So it's really, it's traffic and conversions. And don't worry about trying to be a pro at this right now. Like just follow my lead and I'm gonna keep helping you with this, but you'll start making, this will start making more sense as you learn more, as we continue to go on. So call to our audience, first add, we'll just go conversions. And then right after we set it up, then we'll go create the custom audience for that video because every video needs to be set up as a custom audience as well. So scroll down, we're gonna simply hit the dropdown optional and then scroll down and then let's just go to name everything right here. These are the three tabs. So this is simply the titles of each tab, just like you have in the background, intro, next step, video views, right? So this one is gonna be, whatever you wanna name that video, start giving your videos names, not just to name here, but just a name for yourself to know, to be able to refer each video to like, or reference every video, like what's the name of that video? Because if you put, if you put seller's mark, yeah, yeah, perfect, perfect. Seller's market versus buyer's market. Okay, perfect. And then in parentheses, put conversions or just maybe CON, whatever. That way, when you look at it on the dashboard, you know exactly what ad that was, just by simply titling it. So seller's market versus buyer's market conversions, perfect. And then the ad set is going to be the location that you're targeting. So let's just name it by the location. So what city or what area? I think we just did Oklahoma City. Okay, perfect. And then on the third one, you could just go to the third tab, you could just put the same as the top. Seller's versus buyer's market video. You could just do that for the third one, video. Yeah, it doesn't have to be conversions. So you could put video maybe in parentheses, perfect. That way you know it was a video, perfect. So that's kind of how you want to name your three steps. So hit continue. Okay, good. So we're in the, and we're still on step one, but over here we're gonna now go special ad category. And for your credit one, this is what you'll always have to do as well. You'll always have to hit that drop-down. Yeah, no, Facebook lagged me one day. Okay, perfect. So housing for this one. And then just scroll down. And then you'll just always make sure that the CBO is off, scroll down. This campaign budget optimization, always make sure it's off, just keep going down. Okay, it's off. So hit next and we're good. So that's step one, that's step one, that's it. That's step one, that's it. Choosing the objective, we chose conversions. We named each step. So now as we go, each step is already named. And then we hit the drop-down for housing. That was it, that's it, that's step one. Step two, over here, all we're gonna do now is scroll down, we're gonna make sure that our correct pick up, we're gonna make sure that our correct pixel is there. That's the pixel we're rocking with. We're gonna make sure that the conversion event is the right conversion event. That's the page we're trying to get people to. FSBO leads, that's our conversion event. So you always wanna make sure that your custom conversion is right there. Okay, that's super important. Watch X out, X that out to the right. Hit the X. Hit this? Yeah, hit that X. If you click in there, go in and click in there and just scroll down. You see all these other ones. Actually- I'm clicking in there, but it's not- It's right there, it's the active events. Scroll down, it's that cursor down. Oh, okay. So in here, you have all these different events. A lot of them are by default that Facebook has, but what we do is we just simply create our own. We create our custom event. We customize our event so we can name it whatever we want. So you'll always name yours. You'll always have custom conversions. And that's based on the thank you page, right? So you'll always see it right here. So whatever you name it, you'll see it in the dropdown and just click on that one. So that first one, that's our custom conversion. So I'm gonna go back to this. Yep, click on that and you're good. Okay, cool. So now we scroll down. We don't need any dynamic creative right now, off for no. So right here is the budget. So this is where you wanna go. You can go daily budget. You can go lifetime budget. It's kind of, it's the same dollar amount. It's just how Facebook spends it. Do you wanna give them a week to spend? Let's say you're spending 10 bucks a day. And that's 70 bucks a week.  So if you hit the daily budget, hit the dropdown, you can go lifetime and just put 70 in the lifetime and then set the calendar, right? So now you're just giving them a full seven days to spend that 70. However they wanna spend it, right? So that's what I tend to do a lot. I'll do lifetime and just give them the flexibility to spend that money accordingly. Like however, like some days they'll spend the whole 10 bucks. Some days they may spend 13 bucks a day, you know? But they have seven days to spend it or whatever your budget or whatever the timeline may be. So there's really no difference between which option is more preference.  And so it's just easier for me to interpret. So go ahead and put it in there and then just go ahead and put in daily budget.  Okay, it's set at 20. You could change it. You could change it. I mean, it's up to you. You can go 20, you can go 10, but I would recommend 10 just to start with. Why?  I'm just asking because I listened to your call yesterday and you were saying something about my marketing should be 30% of my net income. And so- Per deal, per commission, per deal. I wanna be consistent in such a way to where now my lifestyle works around what I know my marketing- Yes, yes. Requires to run my business. I don't wanna keep changing it 10 to 20 to 30 because then I have to keep going back and resetting my expenses, if that makes sense. So for now, I know that basically $500 a month or somewhere close around that is gone for marketing. Perfect, perfect. And then I know when I have a little more surplus and I'm making a little more money, now I can bump that up to maybe 30, 40. I don't wanna go anyway, but- No, you're good. No, you're good, right here. Okay, so what you'll always wanna get in the habit of is setting the start date for the next day. So go April 9th and go 6 a.m. Actually, that's Pacific time. So go 3 a.m., 3 a.m. Because that's your Eastern time, right? I'm central. Oh, you're central, okay, go 4 a.m. Cause I wanted to start at 6 a.m. your time. Okay, perfect. So that's Pacific, 4 a.m. Pacific, okay, cool. So now scroll down and then all you need now, so look, the custom audiences, that's where you would be. So if we were running a traffic ad, right? We're running it, let's say this is traffic. I would click in there in custom audiences, go to click in that box and I would see my custom audiences. So click on custom audiences right there. Oh, right here. So there are all my custom audiences that I started setting up. So I got the leads, I got the visitors only, I got the intro. So if this was a traffic ad, we would be retargeting the page visitors and the intro. And then also we would exclude the leads. So from ad number two and on, or the moment you get a lead from the next ad and on, you'll always want to exclude the leads. And so click out of here, click out. So if you see below. What do I click to make that go away? Click to the left, just click out of it. You need to get rid of this drop down. So right there exclude, you see exclude. So if you click exclude, you'll be excluding leads. So click exclude right there. So this is where you would click in the box and you would exclude an audience. So again, if this was ad number two and on or ad number three and on the moment you capture leads, then that's audience is what you'll then start excluding. Okay. Make sense? Yes. Okay. So it's very simple. I'm either going to include an audience and retarget them or I'm going to exclude an audience and not retarget them. So that's where you'd put your custom audiences. So scroll down. So let's get out of here. So there's no one we're not going to include or exclude anyone right now. So locations, let's just click on that. Click on the edit and let's just change out that location.  Do I type it? Yeah, just go in. Yeah, always hit the drop down and go with people living in this location. Yeah, people living in this location. No, you didn't know. No, I didn't do it. No, hit the drop down. Go people living in this location. Oh, sorry. Okay, cool. And then just, yeah, type it in there and then always, always hit the drop down. So as you're typing it, wait until you see the drop down, always go with the drop down. So Oklahoma city, Oklahoma, there it is right there, perfect, that one. So click on that one. And then this is where you can go 15 miles minimum up. So it's up to you on the radius that you really wanna start to penetrate. Like that's the area, whatever it is, whether it's 15 miles, 20 miles, whatever, you'll wanna stick with that and just keep pushing to that area. Can I hone in a little bit closer to see what those boundaries are? You can't, but actually, no, you can hit the. I think I can go a little bit further. Let's see. Let's go 20. Because I didn't pick up Norman. I'm willing to go to Norman. Okay, I don't think that's about it. You can drop a pin too. So you can drop a pin. And then drag. You can just drop a pin over Norman. Watch, hit drop pin right then the bottom right. Drop pin. And then just drop it wherever you want. But I'm good right here. Okay, cool, that's fine, perfect. Okay, cool. Okay, cool, let's scroll down. And then all we're gonna do is, yeah, get out of that part. Okay, cool, so we're good. So you can't change age. You cannot change gender with housing. Scroll down. Detail targeting, because you're targeting one city, we want to just blanket the whole city. Like let's just take over and dominate the entire city. I want your face being seen everywhere in that city. The detail targeting is where you put in keywords, but I only recommend doing that when you're marketing something nationwide or even international, if you're running ads to other countries or just running ads across our country and you market a specific product, then that's where interest, like I got my buddy John that just jumped on right now that I'm gonna work with after our call. He's in the golfing industry, right? He has a coaching program.  And they know everything about the body and how to freaking, you know, all the mechanics when it comes to golf. But he has a product, a digital product that they're marketing in multiple countries. And it's golf. So it's like detail targeting for him, he would for sure want to put in different keywords because he's marketing everyone everywhere, right? Keywords narrow it in. But you, you're marketing to just one city. So I don't recommend any keywords, like leave it open, leave it wide open. No keywords needed. We're gonna just target one city and just dominate that entire city. So leave that, leave that, no detail targeting needed. No keywords, leave it off, scroll down. If anything, you can narrow it in by language.  So type in English and you'll just see all and hit that drop down. Yeah, just go English all. So you can narrow it in that way for sure. But that's it. I would leave everything else the same. So, so based on, so scroll down automatic placements. You can go ahead and leave it on automatic placement. Scroll down a little further and you're good. So now hit, so, so look, the potential reach is 930,000 people. Now you're not gonna reach all of them, but that's just what's estimated, you know, based on the demographics, based on the location, based on that budget. So hit next. And don't worry about the conversions or the reach. Like, yeah, that don't even look at those numbers. Just hit next, because this is a new ad, first ad. So it doesn't know about your conversions just yet. So that's the correct Facebook page. We're good there. And then now just scroll down and all we're gonna do is simply click on create ad little above. So go ahead and click on create ad that drop down and then go to use existing post. Okay, perfect. And then hit select post right there below, select post. And all you're gonna do is just find that post. So the reason why you want to always double check the post, just like we spent some time in the beginning, editing the text, editing the title, go ahead and click on it right there. Click on it, hit continue. So the reason why we did that and that's the reason why that's so important is because by the time we get here, we can't change anything no more. So the text, the title, everything, it is what it is now. We can't change anything. So we always have to make sure we do it first. So now if you scroll down to the right, scroll down, look at that ad. So right when we publish it, you'll actually right when we add the link. So scroll down, scroll down. So now what we'll do is hit the action, the call to action, the add button. Yeah, once we add that button, then we'll see the title. So go ahead and click on that and then grab your link to your landing page and put it right there. So the free FSBO. So copy that and then just paste it in there. And the call to action, you got different call to actions, but learn more is the most clicked on. That was a Facebook study that they've done where to learn more, they found out that that's the most clicked on button out of all the other options that you can choose from. Because hit the drop down, there's so many different call to action buttons, but learn more is the best one. Yeah, you seem like maybe get off for or? Yeah, you would think like download would be good, like download, but it's actually learn more. Learn more, it creates more curiosity and gets people to click. It's a very non-aggressive call to action, just learn more. Sense, not that makes sense. So hit update post and then you'll see the learn more button and then you'll see your title as well. And hopefully, yeah, see, so this is something good to know. It was a little too long, but that's fine, but that's fine, but that's what happens when it's a little too long. And that's my fault, because I'm the one that told you to write that, but I had a feeling it was a little too long. Click learn more to download your free sellers and then you got the dot, dot, dot, but that's fine, that's fine. And then you see how it's just more of a call to action than what it was before. So that's fine, it cut off and that's fine. And then the top part, the see more, that's fine too. I guess we only have three lines, we only have three lines to work with. And so little things like that, just knowing for the future is what you wanna kind of pay attention to. So we're good, so scroll down, that's that. So that's the pixel, that's the offline event. Okay, cool, so hit publish. And then once you publish it, what I do right away is I'll look at what, I'll just take a quick glance of what it looks like in the newsfeed. So if you scroll up, once this publishes three of three, once you see the green, you're good. So now go back to, you see the title, sellers market versus, yeah, hit edit. And then this will open up this page and then to the very, very right where you see view more variations, click to the right of that, to the right of that, the dropdown, yeah, click on that. And then go down to Facebook desktop newsfeed, view on Facebook desktop newsfeed, right there. Click on that. And this just gives you a quick glance of what it looks like in the newsfeed, which is, you know, cool to see. So as it goes live tomorrow, scroll down, this is what it's gonna look like in the newsfeed. So people are gonna come across that and boom. So yeah, in, look, in the newsfeed, it shows, yeah, perfect, so, oh, awesome. So it shows everything, perfect, perfect. I guess on the short preview, it was a condensed version. Yeah, we didn't see it there. Perfect, so that's why it's good to look at it this way, you know, just to get the full view of it all. So click learn more to download your free sellers guide. Perfect, perfect. I love it. So now go back to the As Manager, one last thing real quick. And then that's it. Can we test this, learn more to see where it goes? Yeah, go ahead, click it. I'm just curious. Yeah, perfect, awesome. So exit of this, go back to the As Manager, one last thing we need to do real quick. And then we're good. Is exit of this part right here? Look, I'm nervous, exit of this. Yeah, and then click on the dots to the left and go to audiences. So one habit you wanna get into is, right when you set up an ad, especially a video, right away after we publish it, now it's in review, now, you know, scheduled to go live tomorrow. But the very, very next thing you wanna do right away is go and create that custom audience. So if you can do it before or you can do it right after, it's whatever. I mean, you can do it anytime, like, but especially right after, like, we just set it, set it to go live, right away, let's go and set up the custom audience. So hit the drop down on the top right, minimize this top part right here. Know that, the one below it. Yeah, hit that. Yeah, the one below, yeah, right there, yep. So now we have these custom audiences below, right? So now we wanna create one, the only video, only custom audience of a video we have is the intro, so we gotta create one of this one. So click, create audience to the left, and then custom audience, and then let's go video, and then just simply next, and then let's hit the drop down over here and go 25%. So the engagement will go down to 25%. Yeah, we'll create an audience around 25%ers. So now hit choose videos in the top right, and then just find that video. And you always wanna make sure you're in the right page. So yeah, hit that drop down, go to your page. Okay, cool. So it's that first one. Okay, perfect, so confirm. Okay, good, and then just give it a name, audience name. So sellers versus buyers, video or whatever, and then always put in parentheses 25%. So two audiences, again, you're getting this custom audience of those who watch this video for 25%, and then you're constantly building that custom audience of website visitors only. Okay, so create audience, and that's it. So you just set up a conversions ad, you just set up the custom audience for that video on that ad, and what you'll wanna do is always let it run for three complete days, hit done. So let this ad run for three complete days, hit the dots in the top left, and just go back to the ads manager. So all of Friday, all of Saturday, all of Sunday, let's chat Monday. Let's chat Monday to look at it. And all we're looking at is to see if any leads have came in, obviously, right? If any leads came in and look at the cost of that, if no leads came in, then we'll wanna maybe either leave it on for a little longer or shut it off. Depends on the numbers, but you're at a good daily budget. We're targeting a local area, it's a great video, it's a great offer, you have a seller guide, I mean, shit, we should start seeing some action. But again, I want you to look at it long-term, right? Don't get super excited. I don't ever emotionally react on these ads. Like that's one thing you wanna take out. Like it could be exciting, but at the same time, like stay emotionally balanced. Like don't get too excited, don't get too freaking down, let's just stay level with it, and look at it long-term, where we have to stay consistent. That's what this is all about, is staying consistent with these ads. That's what everybody lacks. Everybody lacks consistency. They think that one ad is gonna pop off for them when it's not like that. What we're doing is creating audiences. It's all about retargeting our audiences, right? Creating that omnipresence. That's what it's all about, is creating that omnipresence. So when you can stay consistent running these ads and you can retarget those who are engaging in previous ads, that's where you create the omnipresence, and people start to recognize you. And that's what we're looking for. So it's not just the lead that we're after, it's the overall brand recognition that's about to happen. Like you about to be the Oprah of Oklahoma City.  That's how powerful these videos are. Like once you start showing up in the news feed multiple times and you're retargeting people who clicked on other ads before, they're like, damn, this chick must be the queen of real estate. She's doing it, she's showing up everywhere. So you have to create that. That's what we're creating. Is that overall branding, which comes with consistency. So let's run this for a few days. Let's chat Monday, set up a call for Monday and let's review these numbers on Monday and determine if we leave it on or shut it off. Okay, quick questions. So did we give it a time window? I mean, I know we started it tomorrow. Yeah, no end date. No end date, just we'll review it on the fourth day. Oh, we'll just review it on Monday and just see. Yeah. Okay, the other question I think I was going to ask you. Okay, so you were telling me that I need to have a video every Friday. So I was, but I can still go ahead and do my video and just have it uploaded on my business page, right? To be in place. Absolutely, you absolutely have to do that. You wanna do that. Yeah, for sure. Get in the habit of just putting it up and if we don't get to it on an ad, we'll get to it eventually. Like you'll just wanna line them up. Just line them up. Just creating content. Okay. Yes. The next question is, I need to probably go into my calendar because I think we're doing a lot of things just for getting me familiarized with Cartra and the back end of what to do. Can you show me real fast how to get back to my calendar? Is it just here where I go into my calendars and just make sure that my availability is what I still set on reference I want? Yeah, go into edit. Any questions on the ad or the? I don't think so. Other than I thought I was gonna be running another ad tomorrow, but I actually am on schedule because you told me my day is every Friday. Yes. But I'm actually on track because we talked today. This goes live on Friday. We got me set up to go for Sunday. So now just, no, I have no more questions. Awesome, awesome, we're good. So we'll review this one on Monday and then we'll go from there. Okay.