The Equitable Life Assurance Society presents, This Is Your FBI. This Is Your FBI. The official broadcast from the files of the Federal Bureau of Investigation. Presented transcribed as a public service by the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community. A-H-O. A-H-O. Those are three important letters in the lives of thousands of homeowners. They stand for the Assured Home Ownership Plan of the Equitable Life Assurance Society. A money-saving home-saving plan designed to speed the day when you say, Our mortgage is all paid off. We own our home free and clear. Interested? Then please listen carefully in about 13 minutes for full information on the Equitable A-H-O plan. Tonight, the subject of our FBI file, Armed Robbery. It's titled, The Intruder. The files of your FBI contain many instances of well-meaning men and women who get into trouble with the law, merely by associating with criminals. Usually, their intentions were harmless enough, perhaps even noble. Many people who would never dream of committing a crime themselves, nevertheless seek excitement by consorting with those who do. Psychologists might say they are seeking vicarious substitute thrills. Others like to try their hand at reforming criminals. We of the FBI applaud their good motives, but deplore their lack of common sense. Rehabilitating criminals is a job for experts. Remember that even the experts are by no means always successful. Your FBI urges you strongly to leave criminals to those whose job it is to reform them or apprehend them. Tonight's case points out vividly the possible danger of not doing so. Tonight's FBI file opens at a winter resort located in an eastern state. In an isolated cottage off the main highway, a girl sits waxing a pair of skis. Another girl comes out of the bedroom. Yeah, honey. Mind if I wear your gold earrings? No, go ahead. Thanks. What time is it? Just 8.30. Good. Turn around. Let's see how you look. Well? You look lovely. Thanks. In fact, you look so lovely. I hate to see it wasted. What do you mean?  No, don't start that again. You don't even know Al. I know his reputation. Oh, Ruth. I got the whole story on him the other night. I know. He's a racketeer. He's no good. You told me all that. Doesn't that matter? Look, Ruth, I spend 50 weeks a year slaving in an office. My dates are usually a friend of my brother's or the boy next door. So? So this is a vacation. Two short weeks away from that endless doll routine, and I'm going to make the most of it. With Al? Yes, with Al. Ruth, it's fun to be with him. It's exciting. Sure, sure. We go the best places. Everybody knows him. We get the best table. And... Listen to me a minute, will you? Well... I know how you feel. Believe me, I do. But just let me say something. Go ahead. When I was your age, a date with a guy like Al would have been exciting to me, too. But as you grow up, you learn things.  Don't run one, two, six with that friend of your brother's or the boy next door. End of sermon. Ruthie, you're awfully sweet. But don't worry about me, will you? Oh, that must be Al now. Oh? Is Al Benton here? No. You expect him, don't you? Well, yes. Then I'll come in and wait. Well, I... And who is that? I don't know. What? Just the two of you here? What do you want? Al Benton. I told you he isn't here. I'll wait. Well, not just a minute. I thought you... I said I'd wait. Meanwhile, in the teletype room at an FBI field office in a nearby city, Special Agent Jim Taylor watches the machines as Agent Bob Warren approaches. Jim, how about some dinner? Oh, no, no thanks, Bob. I've got to stick around. Something special? Yeah, I'm waiting for a report from Washington. What about it? Some fingerprints I sent back there this morning by wire photo. Hmm. They're on that central bank holdup. What's the story? Well, two men held up the cashier of the bank. Took over $8,000. The car they used was found about four hours later across the state line. How about the two men? One of them was still in the car. Good. No, no, not so good. He was dead. Shot through the heart. What about the money? No sign of it. Had there been any gunplay in the holdup? No. I believe he was killed by his partner. That's the usual loyalty of one thief to another. Any identification? Dead man was named Johnson, at least that's one of his aliases. A bitual criminal. Long record. How about the one that got away? I've got a fair description on him, but I'm hoping for more than that. I picked up some prints in the car in the back of the rearview mirror. Johnson? No, no, I've already checked that. Are those the ones you sent to Washington? Yeah, that's right. Well, wish you luck, Jim. Thanks.  Yeah, well, you're having cheese on ride. Tastes fine. Coffee? Yeah, black, please. Anything else? That's all. Hey, where are you going? Into the kitchen. What for? I want to make some coffee. Stay where you are. Then will you do us one favor? Will you put that gun away? Not till after I use it. Please, what's this all about? I'm waiting for Al. Why? You'll see.  That's right. Couldn't you pick someplace else? No. Why not? Because I know he's coming here. Hey, what time is it? Almost 9.15. You was due at 9? Yes. Well, remember what I told you. When he knocks, you answer the door. Ask him right in and don't rumble. I... I can't do it. You'd better, sweetheart, or all of you get it.  Well, your brother and Al were partners. They pulled a stick up yesterday. What? After they'd done the job, Al knocked my brother off. Feed it with the dough. How do you know all this? Great fun. I even know he's planning to lamb out of town tonight. Take this dame here with him. Man, is that true? Yes. Oh. But I didn't know anything about this other stuff. Honest truth, baby. Hey, wait a minute. Don't answer that till I tell you what to do. But I... If that's Al, you tell him to come right over here. And don't give him no office that anything's wrong.  Yes. Okay. Answer it. Hello? Is that you, Ann? Yes, Al. Honey, I got tied up here down at the inn.  Well, I... I'd rather not, Al. Why not? I'd rather you called for me. That's all right. That's swell. No two investigations are ever exactly alike because no two crimes are ever perfect duplicates. On some cases, an agent works for days, weeks, and sometimes even months before he finds a lead. Before he begins to unravel the tangled web of evidence. And then there are those other cases. Cases where the first night's work produces an avalanche of results. Cases such as this one. One combination on a ride coming up. Oh, thanks, Bob. Here's your coffee. Oh, great. Anything break? Yeah, plenty. A report on those fingerprints came in right after you left. Were they identified? Yeah. I'm along to a small-time racketeer named Al Benton. Al Benton? That name's familiar. Yeah. We had him in here for questioning on that liquor hijacking case last year. Oh, yeah, sure. Well, I dug out his picture. Williams took it over to the central bank. He just called. Flurks identified Benton as one of the two bandits. Well, you have been moving. I just know. There's more? Yeah. I started a quick check on Benton. I found out he'd been living in a hotel over on 12th Street, but he'd moved over a month ago. They know where he's gone? Well, he didn't leave a forwarding address, but the hotel porter remembered shipping his trunk to an inn out at Snake Hill. That's a ski resort. Yeah. Well, there were only two wins out there, and the first one I called told me that Mr. Al Benton was one of their guests. Well, all this happened when I was out to dinner. Well, that's the way it goes, Bob. He spent endless hours waiting, and then, wham, everything breaks at once. I suppose now you're headed for Snake Hill. Oh? We're heading for Snake Hill. What? Yeah, the SAC put you on the case, too, Bob. Let's go.  Relax. Are you kidding? Sit on, I said. Look, I... I can't stand this much longer. Now, don't you start again. I... I can't help it. I don't want no crying going when he shows here. What time is it now? 10.15. It should be here. Listen, I believe what you told us about Al killing your brother to be true. But why do you try to settle the score? Turn him over to the police and let the law settle it for you. I do this my way. Yeah, but... I don't want to hear no more about it. Wait. What's the matter? There's the headlights of a car coming up the hill. That's your private road, innit? No other cabins on it? No. Okay. This is it.  Both of you. Only Knox and here answers the door. He's almost here. Invite the guy to come right in. I'll take care of the rest. The car's out front. It stopped. Did you hear what I told you? Yes. I'll have your girlfriend here with me. If you make the wrong move, it'll be just too bad for her. Just a minute. There's no one here. There. What is this? I tell you, nobody's there. You're lying. No, she ain't checked. Huh? The window. That's why I come in from the back. We will return in just a minute to tonight's exciting case from the official file which shows how your FBI helps promote America's security. And now listen to three letters that spell security for many thousands of homeowners. A-H-O. A is for assured. H is for home. O is for ownership. You have three words together and you have the famous assured home ownership plan of the Equitable Society. It's known as America's finest plan of home ownership because it includes benefits not always found in other mortgage plans.  In other words, one of the primary purposes of this plan is to hasten the day when you can sit back and tell yourself, my mortgage is paid off in full. I own my house free and clear. How does this happen? Well, it's very simple.  One monthly payment takes care of both. Thanks to the insurance element, a constantly growing cash loan fund is created. Year by year, the mortgage grows smaller and the cash loan fund larger until it's actually big enough to pay off what's left of the mortgage. Imagine paying off a 20-year mortgage in about 14 years. That's what hundreds of A-H-O owners have actually done. Second benefit of an Equitable Assured Home Ownership Plan. If the owner dies, his widow doesn't inherit a mortgage. She inherits the home free and clear. Not only that, in addition to canceling the mortgage, the Equitable Society also returns to the widow. Every cent her husband has paid to reduce the principal. Last but not least, an A-H-O mortgage draws interest at only 4%. So all in all, a man may count himself fortunate if his age, income, health and the location of his home enable him to qualify for an Equitable Assured Home Ownership Plan. For full information, see your Equitable Society representative or write care of this station to the Equitable Life Assurance Society. Remember, the sooner you start an Equitable Assured Home Ownership Plan, the sooner you'll be able to say, No mortgage on our home, we own it free and clear. And now back to the FBI file, the intruder. A remark made by Agent Taylor tonight is worth repeating. He said, I believe he was killed by his partner. That's the usual loyalty of one thief to another. If that comment seems hard-boiled, remember that your FBI agents know criminals, not by reading about them in books, but from personal contact. FBI men know that the saying, there's honor among thieves, just isn't true in the vast majority of cases. Criminals are out for themselves and themselves alone. Even the code against squealing, so strong among young hoodlums, is often violated when they're caught, when they're safe behind locked doors, when they want to save their own hides. Those who work behind the scenes in children's courts know this all too well. Your FBI is convinced there is no code a criminal will abide by, unless it's to his advantage to do so. Being romantic or sentimental about the underworld shows a complete ignorance of the facts. Your first approach to understanding crime in America is to become a realist. Stop sentimentalizing either crime or criminals. Tonight's FBI file continues back at the cabin. The two terrified girls stand staring at the body of the dead hoodlum. He's dead. That's right, baby. Killed him. What else could I do? He was out to get me. I'm calling the police. Wait a minute. We've been through enough here tonight. Get away from that phone. Oh, no. Operator. Get away, I said. Operator. Ow! Ain't no time to be calling cops. And make your girlfriend behave here, will you? Get out of here, Al. Huh? I said get out. Hey, what is this? We've got a date, remember?  What you really are, and I don't want any part of it. No, wait, baby. Keep away from me. Oh, no, no, no.  She is not.  No. Come on. I'll make up my mind what to do with you along the way. The time element is an important factor in every case, especially in a case like this, a case involving murder. In that respect, the criminal enjoys the early advantage. Enjoys it because he can move with almost reckless haste. Move quickly and easily. The special agents of your FBI, though, move cautiously. Or they must take one step at a time. Hoping each step will bring them closer. Closer to the killer. That looks like the door to the lobby down there at the end of the porch. Hell. You know, I think the snake hill in has seen better days. Definitely. Here you are. I'll get it. Go ahead, Bob. Thanks. Mmm. This is certainly a busy place. Yeah, if you like canaries. Do you suppose they could tell us where the proprietor is? There's a bell over in the desk at my day off. Come on. Okay. All that did is stop the concert and I'll try it again. Coming. Coming. Oh, what can I do for you gentlemen? Are you in charge here? I'm the proprietor, yeah. We're special agents of the FBI. Oh. Here are our credentials. Well, why are you here? We'd like to talk to one of your guests, a man named Al Benton.  What do you mean? I checked out of here just about ten minutes ago. Now, where'd he go? I don't know.  I was very happy to see him leave. Why? He was a most unsavory person. Tell me, sir. Did he have a car? Yeah. Oh, would anyone around here know where he was going? No. Oh, wait a minute. Well? I recall something about a girl he was going to meet. Yes, go on. Yes, she lives in one of the cabins up the hill. Do you know her name? No, sir. Do you know which cabin? No, I don't. Then where did you get this information? He ordered a taxi to be sent up for her. Then he changed his mind and went himself. Well, if he ordered the cab, he must have told the driver what cabin to go to. Say, that's right. I'll check with my phone operator. She put the call in. Excuse me, please. Certainly. If he left here ten minutes ago, that's not too much of a start. No. We could still get lucky and nail him at the girl's cabin. Hmm. That is if we could find out which cabin it is. Yeah, you're so right. Well, Captain, I believe I have the information you've been seeking. Good. The girl's name is Anne Madison. The cabin is less than a mile from here. Can you tell us how to get there, please? Yeah, follow the road out front as far as you can go. Well, in which direction? Oh, to the left. Fine, thank you. Cabin is on the hill. There's a driveway leading up there. Fine, thank you, sir. Come on, Bob. All right, stay right there by the car, both of you. I'm dumping this baby back here in the sun. Ruthie? Yeah, honey? Do you think we should try to run away? Not now, not here. He's too quick with that gun. We'll never get away from you. Yes, we will. I hope you're all right. Oh, Ruth, forgive me, please. Oh, what is it? Terribleness. It's all my fault. Look, we'll get out of it some way. I know, won't it?  And look, let's get a few things straight before we take off. We'll be passing other cars, other people, maybe cops. Don't try to tip them off about our little party, or you'll both be sorry. Go ahead, Ann. Wait a minute. The car down there at the foot of the hill just turned on your driveway. Car coming up here? Yeah. Listen, both of you, whoever it is, I want you to get rid of them fast. I'm gonna hide here in my car, and if either one of you blows a whistle, this gun goes off. Hello? We're looking for Miss Ann Madison. I'm Ann Madison. Oh, we're special agents of the FBI. Oh? Yes, we were informed that a Mr. Al Benton was on his way up here to see you. Al Benton? Yes, that's right. You know him? Well, I'm sure she knows him. He's here. I don't care. We've been kicked around enough. Look, if you want Al Benton, he's right here. Look out! Get on over! Anyone hurt? No. Benton in that car? Yes. Come on, Bob. We don't seem to be gaining on him. I know. Only this road would straighten out. I think it does after this bend. He's turning left out to the peninsula. Stay with him. Can't even see him now. We're waiting till we get over this hill. If I remember right, there's a fork in the road up ahead. Yep, there it is. And no Benton. Turn right. There are his tire tracks. I still don't see him. Just keep going. Is that the municipal airport up ahead? Yeah, that's it. Look, there's his car now. Turning into the airport gate. I figured he'd head for here and try to get a plane out. Give it everything you've got, Bob. We've got to stop him before he does board a plane. Bob. Yeah? We're going to have to be plenty careful on this one. With guns, you mean? Yeah, there's too many people on it. Well... Wait a minute. You see? Yeah, there he is. Up there, see by gate four. Come on. He's seen us, Bob. Yeah. He's running through the gate. I don't see him. No. I suppose he headed for those hangers down there. No, he couldn't get to him that fast. What do we do, Jim? We can't lose him now. I know, I know. Hey, wait a minute. What? Look out there. There he is, running across the field. Yeah. Bob, wait!  There's a plane taking off. He doesn't see it. He's running right across its path. Benton! I'd say the file on Al Benton is closed. The death of Al Benton saved the cost of trying him on a charge of murder and allowed your FBI to stamp the word closed across his file. In that respect, what Agent Taylor said was true. The Al Benton file was closed. In a larger sense, though, it still remains open and will continue to be open as long as there are men like Al Benton alive and free. Your FBI and other law enforcement agencies can try to apprehend those others, but only after they have committed their crimes. Your job lies in the field of crime prevention, in the wiping out of the Al Benton breed. In that task, you may have the advice and aid, the cooperation of police officers everywhere. But the real work must be done by you. By you in whatever your role might be. Parent, citizen, or just plain decent human being interested in making your community a better place in which to live. Now a quick review of two advantages of the Equitable Assured Home Ownership Plan. First, the mortgage bears interest at only 4%. Second, the plan provides for a cash loan fund that may be used to pay off a 20-year mortgage in about 14 years. For further information about the Assured Home Ownership Plan, see your Equitable Society representative or send a postcard care of this station to the Equitable Life Assurance Society. Next week, we will dramatize another case from the files of the Federal Bureau of Investigation. It's subject, Armed Robbery. It's titled, The Toy Bandit. The incidents used in tonight's Equitable Life Assurance Society's broadcast are adapted from the files of the Federal Bureau of Investigation. However, all names used are fictitious, and any similarity thereof to the names of places or persons living or dead is accidental. Tonight, the music was composed and conducted by Frederick Steiner. The narrator was William Woodson, and Special Agent Taylor was played by Stacey Harris. Others in the cast were Richard Crenna, Lamont Johnson, Joyce McClusty, Paul Richards, John Sheehan, and Peggy Weber. This is your FBI is a Jerry Devine production. This is Larry Keating speaking for the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community. And inviting you to tune in again next week at the same time when the Equitable Life Assurance Society will bring you another thrilling transcribe story from the files of the Federal Bureau of Investigation. The Toy Bandit on This Is Your FBI. Stay tuned for the adventures of Ozzie and Harriet. There's fun for the whole family when Ozzie and Harriet come your way next. This program came to you from Hollywood.


Welcome to another edition of HeyDT. HeyDT is a series of videos I do where I respond to viewer questions and comments. These viewer questions and comments, they typically come from the comments on the videos posted on YouTube and Odyssey. Sometimes these questions and comments, they come through social media such as Mastodon, Reddit, sometimes through email. And the very first question I want to respond to is, HeyDT, I have to use Discord. I wish I didn't. Do you know of any open source Discord clients? So I get these kinds of questions kind of on a regular basis where people want to interact with a proprietary service of some kind, but they want an open source client to the proprietary service. And usually you're not going to find these kinds of things out there. If Discord had an open source client, which it might, I haven't researched this topic, but it's kind of pointless because you're still going to be using the Discord servers, right? You're still going to be using their service, their proprietary back-end just because whatever front-end that you're using to interface with their proprietary back-end, just because that interface is open source doesn't make Discord itself open source, right?  And I get these kinds of questions a lot with Discord. I've also gotten this question a lot about Telegram because I mentioned I don't use Telegram. I've never used Telegram. I'm not a chat kind of person anyway. Same thing with Discord. I don't hang out on Discord just because I'm not that kind of person, but also because they're proprietary, right? And then oddly enough though, Telegram does have an open source application, a front-end to the Telegram service. Now, Telegram's back-end just like Discord is proprietary. It's closed source proprietary. So just because their application, you know, which you download to put on your phone or whatever, just because that might be licensed under a free license, it doesn't make that proprietary back-end any freer. I hope that makes sense. I also get this question sometimes with like payment processors, you know, why use things like a Patreon or PayPal, things like that. The entire banking industry is nothing but 100% closed source proprietary software.  It doesn't matter if whatever web application, website or mobile phone app that you're interfacing with these payment processors or, you know, buying stocks or, you know, trading crypto, whatever it is you're interfacing with, all of that stuff is proprietary software even if you're logging in, you know, via open source front-end. So at the end of the day, there are some things that are really tough to get away from proprietary software. For example, anytime you use your debit card or your credit card, anything with money is all proprietary software. That's probably something that we're never going to crack in my lifetime. Things like Discord and Telegram, though, there are alternatives. Like if you really want to get away from Discord and want an open source alternative, I would suggest looking at Matrix, which is a protocol that has a ton of open source clients to the Matrix protocol. One of the most popular ones is called Element. I've done some videos about Element in the past. Moving on, Haiti. I've got a question. I hope it gets collected for Haiti. I'll see what I can do on that. At some point you mentioned that you don't work in IT. How did you end up so well-versed in Linux? I've discussed this on previous episodes. I keep this very brief. The reason I know a lot about Linux is because I use Linux. I've used Linux for many years. Most of my adult life, I've been a Linux user. I've used Linux either on and off, working with web servers and things like that, my teenage years, building websites. And then here in the last 15 years or so, I've been strictly a Linux desktop user. It's the only operating system I run on any of my computers. Naturally, in that time, you learn a little bit about the operating system on your machine. How did you learn so much about Windows? Many of you guys were Windows users or maybe currently are Windows users. Some of you would say you know a lot about Windows. Did you ever work with Windows in a professional capacity? No, right? The reason you know Windows is because you used Windows all of those years. That's the reason I know so much about Linux. It's just through years of use. And the next question comes from another content creator. Actually, he writes, Hey, I was going to record a desktop environment tier list last week with my wife, but she convinced me to do it this week instead. And now DT got ahead of me in a day. So this is from Nice Micro, a really good Linux channel. You guys should check out his content. And he's right. This happens all the time on YouTube is where you plan a topic. You've got something you plan to talk about. And then before you get a chance to record the video, in some cases you record the video, you edit it, but you haven't published it yet. And then right before you're about to publish it, somebody else publishes a video on the exact same topic. Now, does that matter? No. I quit worrying about this a long time ago because I make so many videos. I made about 1,300 videos. So naturally I make videos on topics other people have covered. Maybe sometimes other people have covered within 24 hours, 48 hours of the video I'm putting out. And there's nothing you can do about it. It's not like anybody owns these topics, right? Just because I made a desktop environment tier list last week on my channel doesn't mean you can't make one last week as well. It's not like your list is going to be my list, right? You're going to have a completely different opinion anyway. You're going to have a completely different take, even if we're doing the same topic. And in many cases that's good because a lot of people enjoy when these content creators cover the same topics. You get three or four of them talking about the same topic, especially if they all don't share the same opinions, because that gives you some different viewpoints on these things. So my advice is don't worry about what video content creator has made, what video and what topic and when. Don't try to time things, right? Just plan out the content you want to make and when it's made, put it out there. Let the chips fall where they may. And the next question, hey DT, at what age did you go bald? I'd use her permanently. Moving on, hey DT, what if one day you make a video about generic keyboard shortcuts that transcend the window manager? Well, I really don't need to do that because honestly keyboard shortcuts already do transcend the window manager, all of them do. These keyboard shortcuts, they're not necessarily tied to a particular window manager or desktop environment. You can of course change all the key bindings if you prefer. But for me, I use the same key bindings pretty much in every single window manager I use. I've got 15 different window managers probably installed on my main production workstation. And I've got a lot of the same key bindings in all of them. And I'm talking about tiling window managers, floating window managers.  And even in those full desktop environments, I typically use a lot of the same key bindings that I use in like my tiling window managers, right? I use Super Enter to bring up a terminal. Super Shift Enter to bring up a run launcher. Super Shift C to close the window with focus, right? These are just standard key bindings that I'm used to. I've grown accustomed to over the years. So I just use them in everything. And I can use them, again, regardless of window managers. So it's not like these key bindings and the window managers are like tied to each other. That's not the thing. Now, the command that the key bindings run, sometimes the commands are tied to a window manager, but the key binding themselves, not so much. Moving on. Hey, DT. I love and use Qtile and love your videos. One question, though. Are key cords working correctly for you? Using a key cord breaks the workspace key bindings, which is super plus one through nine. And a Qtile restart fixes it, but it's a pain in the tuchus. Can you check whether you have that problem or not? Yes, I do have that problem. I'm glad you've mentioned that because I noticed this problem crop up not too long ago. I don't log in to Qtile that often. I'll check in on my Qtile configs. Like, I don't know, once or twice a month. I live in X-Motin-Ed most of the time. So it's not something that annoys me that much. But I have noticed that when I first log in to Qtile, yeah, super one through nine doesn't work to change the workspaces. And it has something to do, I guess, with the key cord section of the config. So what you can do, yeah, just do a super shift R to restart Qtile. And oddly enough, when you reload the config, the super one through nine keys works again and it never breaks again. It's just when you first log in that first time, I don't know why that is. I'm assuming that it's a bug with Qtile. Probably needs to be reported. It's probably a bug report that needs to be filed by you or me. Next up, hey, DT, you should make a Linux documentary film. You've also got a good voice to narrate it. I don't know if I'd want to make a Linux documentary film. That sounds kind of boring to me. As far as narrating a documentary, I'd love to do it. You know, Morgan Friedman's style. Morgan Friedman's got that great voice and he's often tasked to narrate things like, you know, space documentaries, nature documentaries. And I would love to do something like that. The salmon swim upstream to spawn. This is to ensure the survival of the species. Now the grizzly bear attacks and eats the salmon. The circle of life. Moving on. Hey, DT. As-salamu alaykum. Well, alaykum As-salam. Let's suppose Xmoned never existed. What would you choose instead? And is it a 100% alternative to it? So if Xmoned never existed, well, there's a dozen other window managers that I quite like and could live happily ever after in Qtile being an obvious choice. I've done so many videos about Qtile on my channel in the past and Xmoned and Qtile are practically the same Qtile is really trying to be almost an exact clone of Xmoned in a lot of ways. Awesome Window Manager is another one that I've lived in long term for, you know, months at a time, various points in my Linux career, right? I would be happy as an awesome Window Manager user. I could be happy as a DWM user. I could be happy really with practically anything. I mean, I could use BSPWM. I could use i3 even. i3 is not my favorite Window Manager, but I can make it do what I want it to do. I can use floating Window Managers like OpenBox at the end of the day. I can make most of these Window Managers do what I need them to do. Heck, I can make GNOME do what I need it to do. One of the things as you become more proficient with the command line, with the terminal, maybe you use extensible text editors like Vim or especially something like Emacs where you spend most of your time in those particular programs. If you spend most of your time in a terminal, does it really matter what Window Manager or desktop environment you're using? No, because typically you open a terminal and then you're in the terminal, right? You really don't care about desktop management stuff at that point. The same thing with Emacs. Really, if you're an Emacs user, typically you open Emacs and then you are living in Emacs essentially for most of your session on that computer, right? It doesn't matter what Window Manager or desktop environment you use. So for me, I guess if you've wanted my favorite Window Managers that are not Exmonet, I would say number one for me would be Qtile. Number two would be the awesome Window Manager. And number three, I'm going to go DWM. And the final question on this edition of HeyDT is, HeyDT isn't the Snap Store closed source or is it just the GUI app on Ubuntu? So this question comes up because I did a video recently about me installing some Snap packages on my computer because I was tired of the standard Arch packages breaking on update. So I installed some packages like KadenLive and YMP and LibreOffice as a Snap pack. And isn't the Snap Store closed source? Now the Store if you're talking about the graphical software center, that's just the GNOME software center that interfaces with the Snapcraft Store, right? So no, that is actually open source. Now the back-end to Snapcraft, all of that stuff is closed source. So yes, there is a closed source proprietary element to Snap as far as canonicals back-end servers, that's proprietary. Now the Snaps themselves when you install a piece of free and open source software, like I installed KadenLive, YMP, LibreOffice, they're all licensed under a free license. Even though I installed them using a Snap, they're still free and open source software, right? Just the fact that I installed them via Snap doesn't change the fact that those are still free and open source programs, right? And the same thing with proprietary software, most people will use something like Snap, Flat Pack App Image a lot of times to get proprietary software that won't be in your standard repositories, especially things like Ubuntu and Debian. You know, you're not going to find a lot of proprietary software like Discord and Telegram and Spotify and things like that in the standard repositories, typically how you go get those? Well, you'd use something like Snaps. And the fact that, again the back-end of Snaps is proprietary really doesn't affect the packages themselves. The packages are still proprietary even if Snap open sourced their servers Discord, the Discord Snap would still be proprietary, the Spotify Snap would still be proprietary. So don't conflate the two because I've had some people think that because Canonical's servers are not open sourced on this stuff, that the Snaps selves are proprietary and that's not really the case. It really doesn't affect the software that you're installing whether it's proprietary or not. Now do I wish Canonical would open source all of the Snap stuff? Yes. And I think they might do that eventually. Canonical has started things in the past as proprietary and then eventually open source them. I know years ago Launchpad was proprietary right? The service was proprietary the website, all the back-end stuff was proprietary and then eventually the community kind of got on Canonical's case hey, you make this free and open source operating system of BoonTube, but you know you got all this stuff that's also proprietary so do you support free and open source software or not? And you know the community kind of got on Canonical the community loves to trash Canonical and eventually they open sourced Launchpad and when they open sourced it, they did all this work to make proprietary Launchpad open source Launchpad and nobody cared. The community nobody uses Launchpad right? So you know we loved saying hey you need to open source this you need to open source this and then when they open sourced it, nobody wanted to use it anyway so the people that were complaining really didn't want to use Launchpad they just wanted to complain that Canonical had this proprietary stuff and I know some people that have worked at Canonical have made the comment that the reason they haven't worked that hard to open source some of the snap stuff yet is because they know they're going to do all this work and then even when they open source it nobody in the community is really going to care and I think they do have a point there but I also think there is a point to be made that it would still be just goodwill. It's goodwill to the community a show of good faith just to have everything open sourced even if at the end of the day yeah does it really make a difference as far as is anybody going to find it useful and do anything with it maybe maybe not but still as a show of good faith I do hope that one day Canonical open source everything as far as the snap servers and snap craft and all of that. Now before I go I need to thank a few special people I need to thank the producers of this episode and of course I'm talking about Gabe James Matt, Maxum, Mimit, Mitchell, Paul, Wes, Yabald, Homie, Alex, Armadre, Chuck, Commander, Angry, Diokai, George, Lee, Maastrum, Nate, Erion, Alexander, Paul, Peace, Archon, Vador, Polytech, Realities for us Red Prophet, Roland, Steven, Tools, Divler William, Willie, these guys they're my highest tier patrons over on Patreon they are the producers of this episode of HeyDT the show is also brought to you by each and every one of these fine ladies and gentlemen all these names you're seeing on the screen right now these are all my supporters over on Patreon because I don't have any corporate sponsors I'm sponsored by you guys the community if you like my work and want to see more videos about Linux and free open source software subscribe to distro tube over on Patreon Peace


So what's this called? This dish? It's called Khufu. This soup. Yeah, this is the Khufu and the Khufu. And so it's just got lamb, baby and fish. And mushroom. And this is like a regular popular dish in Ghanaian culture? Dayman. He's scared to live a day like that. We often gather together, share a meal, whether it be after work, after uni for some of these gentlemen. Just to make sure that I guess we build those bonds, stay really close. And I guess, yeah, for us football is not just football, it's more so us building bonds with our team and just building those family ties and family bonds. And as you can see, we love sharing meals together. Whether it be traditional food, whether it be takeout, we often spend a lot of time together and I guess that shows. Team bonding is very important because the end of the day, football is there. But outside of football, I think that's the biggest thing. One thing all Ghanians always know is that you always know a Ghanian because they bring that culture from there to here. They will not lose their sense of identity even though they're in Australia. The Ghanian team has been in existence since the late 80s when the large majority of Ghanians migrated to Australia. It started to take form in the late 90s, early 2000s when the African Cup was born for the first time in New South Wales. It has since then grown into a really competitive side. The Ghanian team in the New South Wales African Cup that always had, I guess, a big, big standard or a high standard to sort of, you know, uphold. We've been one of the first African nations where we've had a big group of us sort of migrate to Australia. We've always had that expectation to be a top team and to always be up there. The new generation, very young group of guys and gentlemen, but I think there's a lot of energy. And I guess that's really, really, I find that's really good. So when it comes to training, you can kind of see that pretty much the boys already are hungry to play. Playing football from a young age in Ghana, it's all about entertainment. We're not privy to have television, as most probably not everyone would. So from a young age, we're playing the streets and that's how we entertain ourselves. We've brought that here and we've tried to capture it through the teams that we've had in years gone by and we're trying to maintain that heritage, that love, that creativity, that flair in our play in the generations, the first Australian generations that are here. So we hope to foster that through this forum. We normally train at Kellyville. Usually it's in the Kellyville, somewhere in Maryland, we play in community parks. So when we came to Wanderers, we were really, really grateful for their facilities. We found it really good. We like how professional it is. Soka is a language that unites everyone. Even movement with dancing and African, it's just all about that flow that brings us together and we're all able to understand it. It's great to be here the first day of the tournament. You can see in the background that we're just getting into the groom, getting into the vibe. We're just thanking God for allowing us to be here to get the inspiration, get the team spirit up so we can display that on the field today. In all of our players, we're super excited already. We had our training kits and then the first time they saw our new playing strips. So they were super, super excited. Yeah, the first game in any competition is a hard one. Emotions are flying, everyone's proved a point. We came in to the tournament. This is a road to recovery for us. We wanted to give it a good showing, but we lost our keeper. After 25 minutes, 30 minutes, our backs were up against the wall. The boys dug deep. Unfortunately, it wasn't to be. We went down to Cape Bird. A tough weekend last week for us. We sort of just came into the tournament. We had so many expectations from ourselves, from the coaches, from the community. So when we came here, it was like, oh, there's pressure, oh, there's expectations. And unfortunately we couldn't step up to that. That was probably the first time Ghana has copped that much of a loss in our opening game. The first game we had was quite humbling, going down to Cape Bird 4-0. Cape Bird pretty much celebrated as if it was they'd won the Grand Final. Yep, South Africa had a hard game coming off 7-1 win versus our 4-0 loss. Our competition is at risk and we don't want to go out. But every boy out there turned out today. Last week happened, it is what it is, it's in the past now. So all we can do is just go forward from here. Today there was nothing but a win. Everyone from the bench to those who started their new, we weren't going to accept anything but a win. So we came in and we did the job. We're coming off a high after 8-1. I told the third game, said to the boys, go out and enjoy yourself, do nothing different. You know what you have to do. The first half was very disappointing to be honest with you. The second half I just said to the boys, you've got 45 minutes left of the tournament to go. It's up to you what you want to do from here. Very happy to get into the next round and anything can happen from here. Sierra Leone John rivalry goes back a long time in this competition. Right back to the early 2000s. They've gone through a golden generation and still have some really good players left. And we've got some good young talent with matured talent. They want nothing more than to stop our recovery. And we want nothing more than to start our recovery with them. The way the boys played first half, it was tough. Both teams are going to take the lead. The second half, I think we really stepped, put our foot down and showed them that we've got the guts and the grit to move on to the semi-finals. And I'm very proud of the boys coming through with their win. 3-0, wasn't expecting it, but very happy, static. Yeah, Congo. They pretty much told us coming to this game that we're going to teach us a football lesson. Saturday. And we accepted to be taught a lesson. We were ready to learn.  And I'm very proud of them. A static without the accepted challenge. So step by step proven that we're on the road to recovery. It's been an outstanding tournament this year. And I think, firstly, the partnership with the Wanderers has just been an incredible platform to launch, I think, this and their future competitions with. And so, I think in terms of this year though, it's certainly made it a very special event and a special occasion of having just access to an amazing facility, a professional setup, which has been really, really next level. I think you would come into this final with a lot of confidence and I think we're well prepared. I think having the battle scars at earlier rounds of the tournament has definitely given us a lot of grounding. And so from there we're going into this final with a lot of confidence and sober judgment. Starting off, a lot of pressure on both teams. Sudan have been absolutely brilliant throughout the tournament.  And now the destiny is in your hand. What you do today is all your hard work. The atmosphere was wild. I hadn't been playing in front of that many people before. Walking out there was definitely a lot of nerves and we had to really draw in our experience to get us through the final. Really strong, we were playing some good football and they seemed like they weren't ready for it. They were sort of overall experienced more than we were. We got that early goal, much of the surprise and that unsettled them and gave us a lot of confidence to push on. Then the second goal came which left them quite rattled and not knowing what to do. Half time gave them a bit of an opportunity to really look at things. Credit to the boys, they didn't take that step back and they kept going at Sudan. We got the goal, that set them back a bit. Credit to Sudan, they didn't relent. They got one back, emotions are running everywhere. We didn't get a lucky break which I thought, yes, lucky but we truly deserved it. Last kick of the game, Sudan gets a goal over time. Freddie got the ball in the left wing, had his man one on one, put him inside, put him on his right foot and just cracked it from about 24, 25 yards out. Let's defend, let's just keep believe. He's got that persona about him where he's confident in what he does. I had a mission to do and I knew I was going to do, I'm secure. I knew I was going to win it. This is something that I've never been a part of before my life. The bond and the closest that we have as boys. I am feeling relieved, excited, happy, every emotion you can think of. Amazing, words can't explain it. It's been seven years now since we all won the championship. It's family on and off the pitch. We eat together, we train together. Today the boys made me so proud. They make it so easy to coach and yeah, I just couldn't be more proud of it. The boys, unbelievable. Having a meal and a chat, it's gotten a 64th independence day so we're super excited. When we first spoke, we were preparing for the tournament and training really hard to ensure that we won the tournament and today we return as the 2020 African Cup of Nations winners. It was after hard work and dedication it all paid off. Being together is everything to us. It's something that we do on, I guess, every occasion whether it's happy time, sad times. Being together brings us a sense of community, a sense of purpose. Returning as a champion, it's even more exhilarating and I guess it's something that we strive to achieve from the beginning and especially with us being in the tournament for so long but the first time partnering with the Wanderers it means even more to us this win. Ghana 2020 champions, how does it feel? Feels amazing. Feels great, feels amazing. They welcomed me from the start and right to the end and I feel like I'm part of the team and part of the family. It was awesome and look honestly, if 2021 came around and they asked me to play again, I'd be more than happy to. It was an amazing, great experience and it was a privilege to be representing Ghana today. Thank you and thank you to the Wanderers. Thank you to New South Wales African Cup organization all the administrators in particular Bernard and Mari and all the supporting crew. We couldn't have done this without them. And to you, thank you. Thank you for all your support. I really appreciate it. When it was raining, you were there. When it was sunny, you were there.  I did tell you don't finish it till the final. So I'm glad you did it.


Live from Las Vegas. Extracting the signal from the noise. It's the CUBE! Covering IBM Insight 2015. Brought to you by IBM. Now your host, Dave Vellante and Paul Gillan. Welcome back to Insight 2015 everybody. This is the CUBE. The CUBE goes out to the events. We extract the signal from the noise. This is our fourth year at IBM Insight. It's been really interesting to watch the transformation of IBM. IBM had a series of bespoke BI, analytics, information management products. And then several years ago, three or four years ago really, and I'm sure the strategy started before that, decided to put that together in a single focus business unit. I've said, and they essentially super glued that business to the big data meme. Even though IBM doesn't use that big data meme, they call it analytics and cognitive. And they have become a leader now with the explosion of Watson and other analytics. And of course there's a major component of that is cloud. And Joel Colley is here. He's the general manager of Insight Cloud Services at IBM. Joel, welcome to the CUBE. Glad to be here. So tell us about Insight as a service. Everybody wants everything as a service. Our focus is helping people understand the data that's out there in the real world. And in the context of cognitive, you probably hear people talking about systems that can understand the world and then systems that can reason about the world. So understanding and reasoning are the two key pillars of cognitive. My focus is on the first of those. How do you get systems that understand the world? What does it even mean to talk about a system that understands the world? And the key to that is actually the phrase you used a minute ago. It's extracting signals from the noise. I'll get to that in a minute. But it starts with understanding people, places, things and events in lots of different data sources. And there are people, places, things and events in every outside data source, but there's no easy way to put those pieces together. You don't know that this given set of data in one data source that's labeled as Joel Colley is the same as this one around Colley Joel, nor this one around this GM of Insight Services, nor this one about an IBM executive. They're all the same person, but it isn't obvious that that's the case. So people, customers struggle with putting together that outside data in a way that makes it interpolate, understandable. And before you can get any understanding, you have to start with people, places, things and events. So can you add some clarity to what your business unit actually does and sells? Is it software as a service? Is it consulting as a service? The closest analogy would be data as a service. So we bring in data from Twitter. We bring in data from the weather company. We bring in data from about 150 open data sources, including things like bureau labor statistics and census data and lots of other open data sources. We'll be adding more and more data sources over time. And as we bring in that data, we manage the licensing issues, we manage the usage and rights issues, which turns out to be a fairly substantial part of the challenge people face. But the most important thing we do is we sort out these people, places, things and events, and we draw the connections between the different data sources to enable people then, when they want to consume that data, to know that this set of data across these three sources are all related in this way. So it's kind of connecting dots as a service. That's exactly it. Find the dots and make them connect. And you sell that as, what, a monthly subscription? And it runs in the cloud, presumably? It's all cloud-based. There are several different ways of consuming it today. What we announced yesterday actually is that we have API data access to the basic data from Twitter, from the weather company. We've done some things to package those APIs up to make them more consumable for different industry use cases, but it's basically a data access mechanism. Can you talk about this API initiative that's interesting? There's a lot of companies, of course, that would like to get access to Twitter data. You've done a lot with the Weather Channel lately, really promoted that, including at the keynote yesterday morning. How cheap and easy are you going to make access to this data? So it's very easy to get started. It's very easy to do early implementations. The pricing that we end up putting in place for access to the data is very much a function of the industry and the use case that gets applied, and it can range from fairly very inexpensive to much more expensive depending on how much value people are getting out of it. Part of the key of this whole business is actually it starts with the data, but the data isn't the real key. So let me move to the next piece of it, because you can consume it as a data API. That's the most basic foundational, but more important is consuming it embedded in solutions. And so we use this foundation, this foundation of external data to power some of our analytic solutions around fan insights, around demand and market insights in the retail sector. We're using it in the insurance industry, we're using it in the utility industry, and give you a couple different examples. I'm going to start with a real simple one. If I told you it was 50 degrees, I'm going to use a weather example, you wouldn't know quite to do with that. If I told you it was 50 degrees in the middle of August in Miami, you would say people are going to be wearing puffer jackets. People are going to think it's freezing. If I told you it was 50 degrees in the middle of February in Boston, people are going to be out there in shorts. So understanding the context really makes a difference about what does it mean that it made 50 degrees. So a large part of what we focus on is helping people make sense out of the data, not just get the data, but understand what to do with it, how to interpret it. And part of the key focus we have, and it's one of the key messages I've given my team from the beginning, the focus is to give people actionable insights with a real bias towards action. And it comes in several flavors. The first flavor is we bring in all of this data from all these sources. What we also give people is tools to figure out which data is relevant for a given use case. Don't get lost in the sea of data. Find out what data is useful in a given use case. Help people narrow the focus down to just those pieces that are relevant. That's number one. Number two is we focus our data science analysis of the data behind the signal and noise. There's a lot of noisy data out there, but there are signals embedded in them. In fact, I talk about data coming in two different flavors. There's contextual data, like census data or bureau labor statistics. Interesting, useful, you need to have it. It shows up in all kinds of data models, but it's foundational. Then there's data that has embedded signals. Twitter has got embedded signals. It's rich with embedded signals. The weather company data is rich with embedded signals. If you can pull those signals out, every one of those signals is an opportunity for a business to take action. Signals are what trigger action. When you have an action-oriented mindset, you try and hunt for signals. So you're not just delivering raw data? Correct. Delivering raw data. How do you package that? What's the secret sauce behind it? The key packaging of that is in these solutions. That's the layer where you embed these capabilities into something. Think about an insurance industry solution where you're generating alerts around property damage, or generating alerts around hail storms that are going to affect automobiles, and you can send alerts out to policy holders for an insurance company and let them know what's in their path and let them know what to do to get around that path and how to avoid that path. So that's an example of the type of thing we can do. We're also doing work in the utility industry to help them forecast outages when you have storms that are coming. How do you know where the highest impacts are likely to be? How do you stage your crews and your repair equipment so that you can maximize your ability to respond? Similarly, doing similar kinds of things for cities around emergency management solutions, police, fire, safety kinds of solutions. All of those things can be guided with better insights about where issues are happening and how to respond. When you talk about understanding the world around us better, obviously weather plays squarely into that, Twitter plays squarely into that, but what other kinds of sources do you not have now that you'd like to acquire? So there's an almost endless list of companies who would like to partner with us. In fact, I've had to kind of push a stiff arm for a little while because we had to get our first offerings out the door. There are lots of companies who have data in the consumer space that we think are interesting. In fact, when I think about the data areas of interest to us, I put them into a couple of different categories. There's consumer data. Think about the Nielsen's, the IRIs, the Equifax, the Experience, the Axioms. All of those are companies with interesting and useful consumer data that could be valuable to some of our use cases. There's also data around geospatial, and geospatial is a broad interest area, a broad category. We're working and talking to lots of companies. We've got mapping solutions. We've got satellite imagery solutions who are bringing in lots of geospatial data. We're also interested in various Internet of Things use cases. Almost every Internet of Things use case has a major data element to it. And so you want to have data around cars if you're working in the IoT or telematic space. And so there's a range of different IoT focused areas we want to bring in data.  It seems like this is the focus of this particular announcement. Is the cloud really the best place to process Internet of Things data? So the cloud is often the best starting point for it, but process happens in lots of places. And so part of what we're doing in the cloud is helping bring the data in, do this alignment around geospatial alignment around the people, places, and things. And then once you've got that done, whether you do the next step of processing in the cloud or in your environment is a function of the use case you're trying to go do. Many customers will choose to do that last step in their internal environments. Others will choose to do it in the cloud. It's a function of what you want to go do. But we're giving you the ability to integrate the world in the cloud because that's the best place to do that. Well, you're making Bluemix sort of the integration point initially. The APIs will all be available through Bluemix. Is this a way, how does this translate into sales of your analytics products? So people use our analytics products for lots of purposes. Some of the core technologies that are embedded in what we've built here comes from our analytics portfolio. So our ability to do this entity resolution actually draws from a lot of the same underpinnings as Watson. So if you've seen the slide that the Watson team shows where they show all of the underlying API capabilities that are part of the inner guts of Watson, we use many of those same technologies in our system. So when we talk again about understanding the world and reasoning about the world, we're the understanding piece and we are using some of the same underlying technology. So you've got Watson technology components, pieces of the analytics portfolio and you've built specific software around that and then your business model is what you license data from these sources like Twitter and then you are allowed to resell that as part of that and so, I don't know if you saw Joel our intro, we were just talking about IBM's opportunity to take industry specific data and package applications essentially is what you're doing. It's a service. Now, that's a differentiator and a weapon. That industry knowledge comes from years and years and years of consulting expertise. How did you, that could not have been trivial to say, okay, we have this I had mentioned, former PwC 15 years ago, one of the best acquisitions in the history of the computer industry I've called it the second best behind VMware. Give me that. Maybe, that's why you acquire them. But how did that happen that you were able to extract that knowledge I mean, organizationally and just the process of doing that could not have been trivial. That's a great question. It's actually one of the observations that made to the analysts last night when it was briefing analysts. We put all these pieces together as you alluded to your opening, formally organizationally in a tight integrated unit this year and we've been moving that way for a couple of years. We really formalized the organization structure this year. I will tell you, we have a better, closer tighter working partnership now with our GBS counterparts than I've seen. I've been in the company almost 35 years. I've been through all the ups and downs. We're really working well together. There's a project that's going on right now that I'm not sure I can name the exact customer, but it's a project that GBS has been doing and this particular customer is in the CPG industry and they realized that 80% of their business was dependent on volumes coming from about 20 30 cities around the world. It's a very specific to key metropolitan areas. And so what we started doing, the GBS team started doing is building integrated information services around those cities. All of the data around those cities. Everything you can imagine in terms of the mapping, the geospatial data, the economic data, the activities, the traffic data, everything around those cities. And what we're realizing is that that unique city asset is one that I can put through my service as a way of selling you, not just general insights of service, but I can tell you a lot about New York City. I can tell you a lot about the economics of what's happening in New York City. If I told you how much net worth was walking down Fifth Avenue at a given point in time, what would you do with that? If I told you how much spending power is going down a certain road in the burrows, would you put a store there or not put a store there? And it starts to get pretty cool the things you can do when you focus on specific regions like that that have got a lot of economic weight to them. So the interesting observation here is that for decades now IBM Global Services has taken technologies that IBM has invented or acquired or whatever and then built services for the customer. What do you need? We can build that. We'll just grab from the grab bag and build that. You're flipping that around. You're saying, okay, let's take the IP and the knowledge that you have, put it into software and scale it. Exactly what you're doing. Another example in that space is we've had years of experience working with retailers across every SKU you can imagine and in the process we've learned what are the factors that drive demand for those SKUs? Not from one company but from hundreds of companies around the world and so now we know what factors to build into a model that will do demand prediction for that SKU. That's IP assets developed by our services team that we can harden into insight services offerings that I'm building. Will you go out on behalf of your customers and search for information sources, actually strike licensing deals with specific.  So that's a very germane question. As you might imagine here at Insights, I've probably done two dozen client discussions in the last 24 hours and I think I get that question in every meeting because everyone looks at that and has a set of issues with that and I approach that in a couple different ways. First of all, our GBS team would say yes to that. In fact, almost every engagement they do with clients where they need to do that, that's what they do just as a matter of course. So that's an ongoing process that that team does. But what customers are actually asking for is a little bit more. It's closer to what you just said, can you go work out the licensing details, put in place a contract, put in place a sourcing, put it into your service so it's easy for me to consume, do all the rest of the stuff and I would love to do some of that for our customers. This is just a matter of how much bandwidth can you do and how much of that can you do with all the other applications around that. So I look at that as a series of requirements right now that is helping me prioritize who do I go after as opposed to being a specific service. Now listen to all those requests though, literally every day and use it to figure out where to go. What's the history of your business unit? When was it formed? How long has it been around? Talk about the market traction. Yeah, so this is another sort of just aspect of my personal history. I've been in the company as I said for almost 35 years. I spent 20 years nurturing new businesses inside the company. Getting them off the round, getting them formed, getting them started. So I was asked to go build this business by Bob Picciano and Jenny Rometti about a year ago. So we've been working for a year to get the basic service launch. The first official launch of the service was yesterday. So we are just coming out the door. Okay, so from a revenue standpoint it's not meaningful yet. When do you expect it to be meaningful? How long will that take? Is it 12 to 18 months before it really starts to hold? It will take a little bit of time. It will take some time before the annuity is really material at the IVM level. What is reasonably more material in a shorter time frame is the number of GBS engagements coming out of all this activity. We're doing a lot of business with Twitter and we're getting a lot of engagements with clients around Twitter and most of that is pulling through a little bit of my service business but I'm a little tiny piece of most of those deals right now. We're sending around the GBS side and that ramp is building nicely so we'll start to see more impact from that over the next few years. Twitter is obviously going through some management changes but as a developer, we're a small developer, Twitter wasn't so friendly to developers and new management is sending a message that we're going to be much more friendly to developers. IVM is reaching out to developers so there's some opportunities there. Definitely true and Twitter as I said is a data source that is rich with signals but learning how to extract the signals from that source has not been easy. Because it's a sewer. There's a lot of noise in those signals and finding the signals and extracting the noise and making them actionable is actually a lot of value. I recall discussions having with a particular data company this is about six months ago and I was talking about the new business we're building and when we did the opening introductions he kind of looked at me and said after about an hour of discussion he said I've decided you're going to be my most important partner because the value we were helping him do is make some of these sources more usable, more consumable more directly embeddable into the services he wanted to offer the marketplace and that's a lot of what we're doing. You're applying technology to the data analysis to the data and the data like you say these guys are partners you'll buy their data help them go to market with their data. We're really not in the data business we're in the insight business we're pulling together multiple data sources to find new instances. And you need data as raw material to do that. And we end up being a route to market for so many of those companies we help enhance the value of the assets they own. We've heard a lot about Twitter in the last two days we haven't heard a word about another big partnership you did this year with Facebook and Facebook not only the data from Facebook but the data from Facebook's holding such as Instagram and WhatsApp could have significant value to marketers where does that deal stand? So the Facebook partnership is still in its early stages it was actually originated in our commerce organization they've made good progress on coordinating with Facebook on ad placements and the use of Facebook as an augmentation of the full advertising offerings for some of our commerce clients the effective use of the data that can potentially come from Facebook is an area that we're just beginning to explore still very early for us on that. So it's primarily an advertising optimization vehicle right now. Exactly, it's in the commerce arena and that's the primary performance. Well Twitter is just interesting I mean it's the real-time data source it is the news data source and the moments is just now there's new innovation that allows you to... So we had Chris Moody on stage yesterday in one of my sessions and he has this little video he plays and it's a spinning globe with little lights flickering for where there are treats going on and the globe spins every metropolitan area is lit up with these lights and he asks people in the audience so what do you think this is? And people think well it must be like World Cup or something it's some big global event that causes all this and he said no, no, no, this is chats on Twitter on a random Tuesday evening about snacks. So, you know, there is all kinds of stuff that's out there and the trick is figuring out how to pull it out in ways that are useful. So another little thing that's helpful to actually see this we have an offering that's being made available here in the fourth quarter from my partners in the solution side from Alastair Renny's team that's around fan insights. So this is in the sports arena where we provide insights on fans and what fans like, what fans don't like it's useful for merchandising, it's useful for working on parking issues and stadiums and working on the stuff that's sold in the concession stand. So it's useful for all those types of use cases. What we found in working with people in the sports industry or people in the media entertainment industry is there's not a lot of good data on consumers for them. You know, the Nielsen's and the Axioms and the Experience provide tons of data to the retailers about a universe of data around their consumers to draw from. But if you're in the media entertainment industry or the sports industry you don't have nearly that sort of richness of data and Twitter's turning out to be one of the better sources to get good insights about what people like and don't like to a certain source. We had Nate Silver on in 2013 the famous statistician 538 blog and so forth predictor of elections etc and we asked him at the time what he thought about Twitter as a data source and he said the data is not good enough it's too early he was not very optimistic about it. Maybe what you're finding is that it's really hard the data is there. Now, but you may be using non-conventional techniques to analyze that data. What are those techniques? Is it just sort of you know, text analytics? Is it some of the NLP stuff from Watson? It's not traditional stats. It's not R. It's not SBSS. Well, you may use some of those underlying tools but just having those tools doesn't give you the answer that's for sure. So when you talk to people who have a lot of experience in working with Twitter data there's a fairly consistent pattern. It's the same pattern we've found but others have found it too and it's true across a lot of the social sources part of this is understanding what voices do you listen to what voices are just not useful so how do you filter out which sort of Twitter handles are worth following and from within that which sort of data sources which elements of the data set are worth pulling out and how do you use them people think of the tweet as just being the tweet but there's actually I think it's 65 different data fields associated with each tweet that you can analyze in different ways to find different patterns. Finding ways of clustering those around common either personality profiles or segmentation profiles or interest profiles is a big first step in getting to the voice you want to pay attention to and then extracting using sentiment analytics and other processing techniques extracting what they mean by the comments they're making is another level of value. Essentially building a psychographic of the true influencers not necessarily the guys that are just spamming the hashtag is clout in your opinion a good indicator or is it too superficial? It has not been a really good indicator to be honest it hasn't been. It's falling away now. It's nice and it's a fun little metric but for analytics it never really gave you the insights that you needed. They wanted it to do that and it never really did and similarly these network analyses of just how many people listen to other people that's also proving to be not as effective as people thought it was going to be originally. So there's a couple other layers of approach you need to get into before you find it. You do have an election coming up in about a year it seems like an ideal opportunity for IBM to show off it's analytics expertise not something typically IBM has done though to get into forecasting to get into politics is that an option this time? Well it's not one that I would personally pursue I've got too many other things I should have do but I wouldn't be surprised if there weren't people at IBM who were wondering about exactly that idea and some of my friends and Watson were giving all the things that they explore and they explore are amazing sets of things. I think they might have fun with some of that. Donald Trump influencer or troll? I'm going to do you guys to answer that question. Well Joel really fascinating discussion congratulations on incubating this new business unit really exciting thanks for watching and wish you the best. Great thanks very much guys. I appreciate it coming on. Alright keep right there everybody. We'll be back right after this word. Check out ibmgo.com for the social experience at IBM Insights. This is theCUBE we're up right back. Great.