This is the Big Picture, an official television report of the United States Army, produced for the armed forces and the American people. An indispensable to victory in war, throughout the history of man and his struggles. Control of the land, the land he lives on, and from which he derives his sustenance. The Army is the land force, charged with the mission of seizing and retaining this control. The techniques, the tools, sometimes the tactics of warfare change. But this fact remains as true today as it ever was. Even today, in the age of the atom, that fact remains. The land may be scarred and seared by weapons which stun the power of reason. But so long as it remains vital to victory, it is the task of the soldier to secure it and hold it. The well-being atomic battle field has forced upon the Army the absolute necessity of testing both men and tactical concepts under atomic conditions. In nuclear explosions over the last few years, the Army has learned much about the response of the individual soldier. Out of the special needs imposed by atomic conditions, the need for the wide dispersion of forces, for instance, the structure of a combat force in the field, has been developed to provide a mobility and a fluidity that troops in warfare have never had before. This new unit is called a pentomic unit, shaped and trained to meet the demands of warfare on an atomic battlefield. Today, the big picture camera swings to the barren flats near Desert Rock, Nevada, where in the latest atomic blast, the concept and the problem were met. For the first time, one of the new pentomic organizations was actually employed in the field in conjunction with an atomic detonation. This is infantry troop test, Smokey. The topographical backdrop against which this exercise takes place is the vast great basin of Nevada. A land of sunshine and flat arid desert cut by many broken mountain ranges. Like startling OACs in this desert are its few but famed cities, notably Las Vegas. Its reputation for gaiety the world over is built on its wholehearted dedication to the pursuit of entertainment. Today's world has added its own unique landmark to the stretch of earth, the Nevada Test Site with its support headquarters at Camp Desert Rock. The events at this test site over the last several years provide a backdrop also for troop test Smokey. For the nuclear explosions conducted here have provided essential information to aid in the development of weapons, methods and programs to strengthen the defense of the nation and the free world. Since its establishment in 1951, Camp Desert Rock has witnessed many explosions of nuclear devices, each of which has contributed substantially to our body of scientific knowledge. Not the least significant of Desert Rock's missions has been the continuing war waged here against fear, fear of the unknown in the minds of soldiers who might be called upon to fight on an atomic battlefield if an aggressor so determined. Ground troops have participated in most of the tests that have been conducted. Before every test the participating soldiers have been fully and carefully briefed on the nature of the A-bomb. They have learned from authoritative sources the bombs' power and capabilities, the effects at various distances of heat, blast and radiation in an atomic explosion. The greatest part of the energy, about 50%, is released in the form of blast, more than 30% as heat and about 15% as nuclear radiation. They have learned what exposure can do to an unprotected individual. But along with this they learn also how various kinds of shelter including the soldier's foxhole can give protection. This kind of information based on fact rather than uninformed hearsay goes a long way toward dispelling and reasoning fear. An exercise conducted several years ago illustrates the character of the tests that have taken place and of the performance of men well trained to know exactly what to expect and what is expected of them, how to conduct themselves for the greatest measure of safety. Not only foot soldiers but armored and other units as well have participated in the Desert Rock exercises, giving the exercises the character of realistic training from which the troops benefit and at the same time enabling the Army to add to the knowledge that is essential in shaping forces capable of fighting under atomic conditions. How thorough and careful the briefing however, in every test yet conducted in these Desert Flats, an unmistakable tension begins to grow as the final details of the plan are put into operation and the loudspeaker begins its periodic announcements of the time remaining. Minutes before each hour everyone gets ready, troops and equipment both take cover. Heavy silence hangs over ground zero, the target area and the trenches in which the soldiers wait. The only visible marks on the landscape are the items of equipment on which the effect of the blast will be tested. The countdown announces the detonation, have experienced their first atomic explosion, moving out of their trenches toward the blast area with the mushroom clouds still hanging in the air, have acquired an invaluable first-hand knowledge of the effect of nuclear devices and have participated in an historical development of prime importance. The adjustment of the United States Army to the atomic age. The most recent tests at Desert Rock involve the use of one of the Army's new pentomic units. Advanced elements of the first battlegroup, 12th Infantry, arrive by truck from Fort Lewis, Washington to take part in troop test smoking. There are five battlegroups in today's streamlined pentomic division instead of the old three-regiment structure. Each battlegroup is a highly mobile semi-independent group designed to operate with maximum effectiveness over the widely scattered distances that atomic weapons would make necessary. The exercise is a significant mark in the training of the troops of the first battlegroup. They have trained extensively in their pentomic role before they arrived here, gaining experience in the three elements which characterize a pentomic unit. The mobility which permits rapid concentration and dispersion of forces. The use of effective communications which holds such a rapidly moving force together and preserves the chain of command both inside the unit and beyond it. And the heavy firepower which makes the unit however dispersed it might be an effective force capable of securing victory. None of the training of these troops has been conducted under actual atomic conditions however. As they set up in the tent city beneath Desert Rock's blazing sun, they are ready to test their unit under the conditions that created it. Actually only one of the unit's pentomic characteristics, its mobile capability will be employed in this exercise. After the advanced party has set up headquarters, the rest of the first battlegroup come in by train. Now once again Camp Desert Rock is an active pulse. In the lulls between atomic tests, the camp is almost a ghost camp with only a skeleton crew stationed here to keep it in operation. With the scheduling of an atomic exercise however, its tent compounds fill up quickly with participating and support troops. In the days before the blast is scheduled, trained radiological safety called rad-safe troops draw their equipment. These men whose duty it is to detect and measure radiation and warn of excessive amounts will be the first to enter the detonation area. Out in the flats in the test area, a mechanical ditch digger goes to work scooping out the trenches which will serve as shelter for some of the participating troops. Another activity in the many days of preparation which stand behind every exercise. In previous tests, all participating infantry troops have made use of these trenches. In Smokey however, which will test a facility with which a fully mobile unit can move into an atom blasted area, the assault troops will be a much greater distance away and these trenches will be used by engineer and other support troops and observers. Even if the trench were much closer than it is to ground zero it would provide a good deal of safety for earth offers protection against the effects of atomic explosion. Microwave equipment for television transmission is set up. Television is one of the facilities with which the modern army is able to maintain a communication system in the field far surpassing the communications of World War II. Functioning as an active and accurate scout, television can relay information visually and immediately to the commander. Television receiving equipment is installed and put in working order at posts in the rear. With the aid of the television screen, the commander in the field can gain a knowledge of the terrain, the fighting effectiveness of his forces and other factors essential to the success of the operation in a way no commander in history has ever had before. During this exercise, television coverage will be available not only to the commander but also to observers here to witness the event including members of the press. The communications network which unifies the test area over which will flow the signals and commands which link all elements and give the exercise its cohesiveness are set up and tried. A final check of all points is made. Now the test site is ready for test smoky. With everything in readiness, there is time for relaxation and enjoyment before the exercise begins. For those who wish to indulge in active sports, the heat is no deterrent. Show business comes to Desert Rock too. A variety show brings a welcome hour of entertainment. Songs and dances, humor and gaiety to an appreciative audience of waiting men. The blazing heat of the Nevada desert does not diminish the enthusiasm of the audience or the spirit with which the performers go at their task. Fours can even take on the more intimate characteristics of a cozy nightclub. Customers in Las Vegas are no doubt disappointed this afternoon with some of their favorite entertainers gone. But there is little disappointment at Desert Rock. At dusk before the big day, an atmosphere of quiet waiting pervades the tent city. In front of headquarters building, a flashing blue light signals that the test will go off as scheduled. The troops of the first battle group move out to the test area. Now that the exercise has in effect begun, these troops are part of Task Force Warrior moving into battle positions to await the signal to strike against a mythical aggressive enemy who has landed on the coast of California and driven deeply inland. At the assembly area, the troops debark to settle in for the wait, the wait that will terminate finally with their advancing into the atom blasted area. The detonation is scheduled for shortly before dawn. Word of the impending explosion has been disseminated far outside the boundaries of the test site. Citizens have been warned not to enter the area's boundaries and to avoid looking directly into the fireball of the blast. Airplanes flying in the vicinity of the test site are carefully controlled. Chow in the growing dusk settling over the flats brings an end to the day. Dusk on the desert is always a reflective time. This one perhaps a bit more than most. A kind of loneliness invades this stretch of desert earth, particularly in the sudden chill of the long night. Everything is ready, but in the minds of men who are about to become part of an awesome experience, fundamental questions remain. What seems to be the trouble, soldier? You look a little bit worried. Well, I am, Chaplain. Just a little bit. Actually, there's no need to be worried, as the Army has taken all of the necessary precautions to see that we're perfectly safe here. Sir, have you ever been out of one of these shots before? Yes, I've had the opportunity to see a number of the atomic tests. I feel that as a Chaplain, it is my responsibility to be with my men. What's it like, Chaplain? First of all, one sees a very, very bright light, followed by a shockwave, and then you hear the sound of the blast, and then it seems as though there's a minor earthquake. And then you look up and you see the fireball as it ascends up into the heavens. It contains all of the rich colors of the rainbow, and then as it rises up into the atmosphere, it turns a beautiful pale yellow, and then assembles into the mushroom. It's a wonderful sight to behold. Finally, in the pre-dawn hours before the blast, the observers load on buses back at the camp for the trip to the test area. Observers include members of the press and also representatives of civilian defense organizations. For this test, in addition to contributing to the development of weapons for military defense, is designed also to provide important data contributing to a sound and effective system of civilian defense. The observation area is some 18 miles behind ground zero, still near enough for a close-up view of the explosion. And finally, just before dawn, age hour. Light comes quickly to the desert, and less than an hour after the explosion, the rad-safe men with their radiation detection equipment move into the contaminated area. Highly trained in the use of devices that have come with the atomic age, these experts measure the rentkins in the area to be taken by the assault troops. Rentkin is the unit of measurement used to determine an amount of gamma radiation. We use signs and markers to indicate areas that are safe, as well as those locations that are too highly contaminated. On this atomic testing ground, the rad-safe man provides the soldier with an invaluable reassurance. To provide the army with a nucleus of rad-safe experts, all units coming to Desert Rock are trained to be their own radiation monitors. Rad-safe's detection work is completed. Task Force warrior can begin to move. The engineer troops who have been huddled in the forward trenches during the detonation now move out quickly and press forward into the objective area, the area through which Task Force warrior will soon be moving. The mission of these engineer troops is to search the ground for mines, which are then marked and cleared. The mines here were planted by the mythical enemy to block the approach of our forces. The atomic age brings many changes to the battlefield, but not everything changes. There are still indispensable functions that have nothing to do with atomic warfare, such as the patient pains taking laborious task of clearing minefields in the path of troops on the attack. The troops of Task Force warrior move out from the assembly area immediately after the blast, while the rad-safe teams and the engineer troops are doing their work. Their intermediate destination is the loading zone, and they will wait for the helicopters which will transport them to the assault area. The tactical situation behind troop test Smoky is this. The mythical enemy, which is landed on the coast of California, has made a deep penetration close to supply special weapons storage and missile launching installations in the vicinity of Las Vegas and Hoover Dam. United States forces have seized the initiative in the Quartzite Mountain area and made plans to launch an attack to destroy the aggressor force east of the Sierra Nevada Mountains. The tactical commander decided at this point to use an atomic weapon in his assault on the enemy. It was this weapon which was detonated at dawn. The mission of these men, the soldiers of the Pentomic Task Force warrior, is to move as quickly as possible into the blasted area and exploit the breach in the enemy lines. They are five miles from ground zero. Their airlift into the assault area will begin as soon as the fallout path is determined and the rad-safe monitors have given clearance. They establish a defense perimeter around the loading zone while they wait, for one of the first rules in the field is to dig in whenever there is time to do so. Weapons are set up and ready to fire. The atomic device exploded had a power yield about twice the power the bomb dropped on Hiroshima in 1945 and it is presumed the enemy is badly hurt and disorganized. Still, our forces must prepare themselves for any attack for there is always the possibility that even an enemy blasted by an atomic weapon will be able to get help. There can be no let-up in vigilance now. On a real battlefield, atomic or not, such an error might be fatal. Now the defense perimeter is secure. The command to move out to the objective comes. The final stage of the exercise is signaled by the smoke pots of the pathfinders, another new group of technicians brought into being by the phantom army. These are the men who guide to their designated landing zones, the helicopters which will carry the assault troops to their objective. This is the part of the exercise that is being tested for the first time on these desert flats and there are so many other factors relating to the performance of men and equipment under atomic conditions have been established. The ability of a pentomic unit to move quickly and exploit an atomic assault before the enemy has an opportunity to rally his defenses. There gives this mobile ability to the pentomic unit. These men are five miles from their objective. Perhaps the distance they would be on an actual battlefield is the war in which atomic devices were used. A day's march over rough terrain would bring them to their destination, but by that time the initiative gained by the powerful weapon might well be lost. Flight of helicopters take off, eyeing independently of the terrain, not in the least intimidated by impassable land or washed out bridges. The helicopter in a matter of minutes permits the troops to cover distances which under other circumstances would take hours to travel. Prior to this flight other helicopters have conducted reconnaissance over the objective area. The traditional role of the cavalry performed in a manner specifically tailored to the demands of modern war. In the pentomic army every division has its organic aviation. The mobility provided by these aircraft add a dimension of power to the army which would make it as formidable on the battlefield of tomorrow as it has been on all the battlefields of the past on which it has won its victory. The objective is reached. The helicopters touch down. Fresh and ready for battle rush out and press forward. It might be that atomic weapons will never be employed on any battlefield on which our men will fight. But if they are, our army must be no less prepared to make the necessary adjustments to the situation and to win the battle than it was with the introduction of the machine gun, the repeating rifle, the heavy cannon and the tank. What have these men of task force warrior proved? They have shown that it is possible for soldiers to use the atom as they have used every weapon before it to achieve victory. They are veterans now of the atomic age. They are pioneers. But more than that they are the proud demonstrators of the truth that the land so vital to victory now as ever can still be won by determined men whatever the circumstance. Control of the land was indispensable to victory in the time of America's Revolutionary War. It will be indispensable on the atomic battlefield that tomorrow may force upon us. It is the obligation of the army to be prepared to seize and keep that control despite changes in warfare, weapons and techniques. However spectacular. Now this is Sergeant Stuart Queen inviting you to be with us again next week for another look at your army in action on The Big Picture. The Big Picture is an official television report for the armed forces and the American people produced by the Army Pictorial Center presented by the United States Army in cooperation with this station.


Okay, we're back. This is Dave Vellante. I'm with Wikibon.org. I'm here with my colleague, Stu Miniman. We're live at HP Discover. This is theCUBE, SiliconANGLE.tv's continuous coverage of HP Discover. We're going wall to wall. We're just off from Orlando. Our team is behind me. I was there yesterday, you know, covering the IBM Edge event. And this is HP Discover, HP's big customer event. Meg Whitman this morning gave a keynote, really reaffirming HP's culture and its value proposition, its differentiation in the marketplace. And Stu, I'm really excited about this segment. Jason Cohen is the CIO of Das Omnicom. Now, Stu, the reason why I'm so excited about this is we've talked for years about the elusive IT value topic, right? IT is a cost center. And Jason, first of all, welcome to theCUBE. Thank you for having me. And you are basically transforming your information technology into a value creation source. Maybe it's not technically a profit center. Maybe it is. We're going to talk about that. But it's all about the value that you're bringing with a partnership with a huge technology company. So, first of all, welcome. Thanks very much for coming on theCUBE. Thank you for having me. So, yes. I am Jason Cohen. I'm the Chief Information Officer of Diversified Agency Services, which is the largest division of Omnicom Group. Omnicom Group is a strategic holding company supporting many marketing services organizations. The DAS Group is 100 plus companies made up of very entrepreneurial, smart organizations that acted very independently and act very independently. But we're taking the bold step now of integrating them into a singular IT strategy. Clearly want to make sense, but also allowing them to maintain their own independence so that they can continue to perform for their clients. So, organizationally, what's their reaction been to that? You know what? There's been a lot of positive reaction because this will give an opportunity for many companies to take advantage of our state-of-the-art offering that they may not be able to do by themselves. So, the smaller to midsize agencies are very happy to have the opportunity to get something that could help drive their business and support their clients. The larger agencies are focusing on how do we continue to integrate larger offices, larger teams of people. So, it's been a huge challenge culturally and technologically. So, talk about your transformation and the role that you're playing there. What's that journey look like? So, you really have to take it to the most basic tenants of our organization. We for the longest time talked about our agencies being independent and they are. We had to migrate and change a mindset from thinking independently to thinking as a group, using technology tools in order to affect that change. So, we're spending a considerable amount of time focusing on creating a unified team. Right now, there's over 100 different IT teams across the entire organization. So, we're trying to create a unified team. We're creating unified standards. We're creating a unified message so that we can go to the market as an organization at any level and ensure that we're providing top-notch client service, which is our ultimate goal. So, where did this initiative come from? What was the big driver? You know, I think the big driver was technology is a huge disruptor in our space. If you go back maybe even just 10 years ago, you had traditional media driving life, right? There were TV spots, there were radio spots, print, then all of a sudden the Internet and blogging and social media and all of the tools that are necessary to support your clients came to the forefront of what we needed to do as an organization to support our clients. So, we saw this disruption, recognized it, and said, we need to prepare continuously to be able to support our clients and support any type of tool. Remember, people talk about things moving digital. There is no more digital, the line is blurred, everything is digital. It is not a separate component, it is now all one component. So, it's very important for us to get in front of that and behind all of those solutions to support our clients. We love the disruption, of course. We use wikis, we got the cube, and we've got big data going on. We were talking offline about the dreaded white paper. So, where's social fit into all this and how are you guys leveraging that? So, we are taking a look at, as you look at our transition and you look at our journey, our organization said, why don't we demonstrate to our agencies, our agency's customers, and our partners how we're going down this journey. And you and I were joking offstage about Porto Novelli, one of the DOS PR companies, had come to me and said, a completely different subject. How do we get through to IT people? And I said, stop with the white papers, please. So, we saw this opportunity where we could take what we're doing in the community and show this journey in real time, us evolving. It shows CIO colleagues an inside view as to how to make this happen. It shows our partners how we're utilizing their tools. And it shows our clients our state of the art positioning on technology. So, it really provides a holistic approach to show the way we're moving forward. It's really refreshing to hear you have that openness. So many CIOs are worried that this is what makes my differentiation in the marketplace, if my competitors follow me, how do you worry about the competition just kind of doing it? What separates you from that? You know, I certainly worry about ensuring that we can deliver our clients information however they want it. But we have tools from HP, from partners that allow us to safely, securely deliver information and demonstrate that. So, when you talk a lot about CIOs and not wanting to sort of do, sort of demonstrate what they're doing, I think some of that is that old school of, hey, this is what we're doing and we'll show it. But you know what, the world's not like that anymore. The more collaborative you can be, the more solutions driven you can be, the better you can support your clients and that's the name of the game for us. Yeah, and the media business obviously is transforming everybody's sort of written about and knows well the whole print publication, you know, challenges that are going on. But media is just everywhere it's all around us. You're seeing large companies become media companies. You see any other panel organizations like us, you know, jump into the media business. You guys, what is data play in this whole thing, Jason? What's the data angle? Data is everything. I mean, I'll give you a good example. I was joking with my 17-year-old daughter, Amanda. And I was saying, or we were watching TV and I said, you know, none of your friends ever call the house. And she said, they don't know the phone number or home phone number. And I said, and Amanda looked at me and said, I don't even think I know her home phone number. But she was making an interesting point. She was telling me the way the world was moving forward. It was around data, whether it be text messaging. It was around data, whether it be social media, Facebook, Twitter, a whole host of solutions, whether it be YouTube, which is where her predominant media comes from today, in addition to television and radio and other tools. Data is everywhere. It's real time. It's delivered constantly. And you have to be able to demonstrate to your clients how you can deliver their data. Data is everywhere. It's the question is, how can you deliver that data? Yeah, so it's interesting, you heard about your discussion with your daughter. Why don't we even have home phone landlines anymore, right? And you've seen the same thing happen with email now. My daughter says, well, I guess if I, if you want me to get an email, I will, but I just use Facebook, right? So, okay, so a lot of the CIOs we talk to tell us their single biggest challenge with so-called big data is how do you get value out of it? How do you monetize that? Do you spend your time thinking about that? You know, I do in a lot of ways, but I really focus on how we can deliver the data across almost any platform and across any vehicle. I think there's a lot of time spent on creating sort of that perfect solution. However, I think we all know that technology disruption is instantaneous these days. So I think if you can create the vehicle, if you take a look at our journey that we're talking about here, this living case study, the journey is almost the road. And if we create the road, we can implement solutions along the way. You have to have the foundation. So to me, delivering the data is all gonna be based on what our sort of foundation is, what our solutions are. So your role is to really be the facilitator of that platform so that your line of business execs can figure out how to monetize that data. Is that gonna know that better than you are? I exist to be able to support our agencies. I exist to give them the tools so that they can go out and develop what they need to for their clients. Again, looking at DOS, diversified agency services, the keyword is diversified. There are many different companies in that stable of companies. We have to be able to give them the foundation and then allow their entrepreneurial spirit to pick the solutions that are best for their clients. So what are you doing here at HP Discover? What kind of activities do you have going on? So HP is a huge partner of ours. We have made a significant time and partnership investment with them. They are providing us soup to nuts solutions across everything from networking, servers, storage. We're all in with HP. HP is a huge partner, a huge factor for our success and really have helped us drive the progress we've made today. I'll make an interesting point. As I look at where I define HP, HP to me is that partner that you need, right? If you look at technology today, everybody, people use word like commodity. They use things like deliberate now, make sure you get it done. Well, I've partnered with HP for the last, I don't know, 15 years, but even more closely over the last nine to 12 months.  I mean, I'm talking about senior executives that will give you their home number. So if I have a networking issue, I get a call back within two hours. That's one of the greatest challenges which a lot of people don't talk about that challenge a CIO, which is when you pick a partner, is that partner gonna be with you throughout that whole journey? Not just as you're purchasing, not just as you're providing sort of the opening, but going through those bumps because let me tell you, you're not gonna make a significant change like we're making without some significant bumps. Did you get a chance to hear Meg Whitman's keynote this morning? I did. Yeah, so she was forthright about the turmoil at the top and we've been talking about that. What do you make of that as a CIO? How much time do you spend thinking about that? How much of a concern is that to you and what did you think about Meg's message? I thought Meg's message was excellent. I actually, to answer your question, I actually, my experience is I judge my relationships based on what partner, what the person I'm working with and I will tell you at every layer within HP, I'm getting constant support, whether that's technical support, logistical support, sales support. My experience with HP is they understand the customer. They understand what it's like to move. They understand what it's like to make a huge transition and it was very much like Jeffrey said in there. If you're going really to the wall with a huge project like we're doing, they are the premier partner and I will tell you I experience it every day and I think they are a phenomenal company that provides what's most important, which is the customer care. I've said this a lot to my colleagues. At the end of the day, it's all going to boil down to what can be delivered for you or me as the customer and I've had a tremendous experience with them on the customer side so I'm pretty darn happy. So Jason, HP's portfolio's gone through a lot of change since you've been working with them. If you look, you know, networking, to style back just a few years and that was mostly a partnered offering as opposed to now it's mostly through acquisitions and development, you know, how has that interface been? Have you gone through a lot of different reps and who you've been dealing with or just walk us through that a little bit? It's funny that you say that. We actually, I have had the same general rep for the last nine years. Good patch. Yeah, I mean it's been a great run. Kind of crazy to leave it. John and I have actually become really good friends. So, you know, to your point, as they've evolved and acquired companies, they've brought in new folks, right? Whether it be sales folks, architects, engineers. But what's good about it is it's seamless to me. I have John, for example, in this particular case, sort of at the head of the train, kind of guiding me through each and every sort of path that we're going on. And so we evolved as a partner of HP.  We are printers. We are storage. We have just made a significant partnership with networking. And it's been one of the most amazing experiences that I've had in the fact that it's all intertwined. There's something to be said in my experience about the one stop shopping. There's something to be said about the integration tools when you're working together on a cohesive team. So I've been fortunate. I've had the same team. The folks that have been integrated into our team do a really nice job of listening, learning, adapting. Because we're a challenging company. Imagine if you had over 100 plus companies all with different IT and different solutions. You need a lot of time and a lot of patience and you need to listen very well. So you're saying that so being an all HP shop simplifies your life? And the obvious question there is aren't, you know, you're worried about the lock in because we've been having a sort of a debate here in the queue, but who is really, they're all saying they're open. IBM, I was at IBM yesterday, where are the most open company? EMC says, where are the most at VMware? Where are the most open? And, you know, the definition of open changes over time. HP, you know, of course, putting forth it's open messaging. What are your thoughts on that?  You know, I think all the companies that you mentioned are all significant blue chip, smart technology companies. And I think that lock in is a very interesting term. And I also think open is a very interesting term. But you get to the point, maybe been doing this almost 20 years, you get to the point where the partnerships that you're looking for are business driven base. They are driven by the need for you to deliver to your clients, in this case, my agencies, the solutions or the roadmap to those solutions. And taking a look at what HP has delivered for us has given us an opportunity to expand well beyond where we've gone before. So you're right, you hear a lot of these terms and you hear a lot of these sort of ideas. But at the end of the day, where I'm most blessed in my relationship is on the customer care piece. I'm probably a unique CIO that I spend most of my time focusing on the customer care piece because I know if I can't support those 100 plus agencies, I won't have a job. But I think you're lucky in the sense that, you know, you hear a lot from my tea practice of being asked to do more with less and our budget is getting cut.  You're talking about how to enable my business, your business person first. Yeah, I try to be a business person but it's an interesting thought that you have. Yes, you're being asked to do more with less but that challenges you to be more efficient and think differently. That gives you the opportunity to explore, what else can I be doing? What else could I be achieving? Am I using my resources? Am I using my team to the best of my ability? What we're going through throughout this whole disruption is making us think differently. And I think one of the challenges being the CIO myself is CIOs in general, we like in our project, for example to moving a cruise ship in the middle of the ocean. It's a little scary. It's a little challenging. So when you talk about doing more with less, yeah, that scares you. The smart CIO will take advantage of it and say, how do I use this opportunity to think differently? Who do I partner with? How do I support my companies better? And how do I make a difference in the agencies? In my case, the agency's life. So as you consolidate these 100 plus agencies, are you essentially the cloud service provider for these agencies? Yes, we are a private cloud within our organization. And again, giving them world-class solutions so that they can go to any one of their clients regardless of how big or small they are. We have some DOS agencies that would be considered small business and some very large, significant clients. Giving them a state-of-the-art technology platform will allow them to support all of their clients. Do you model your business off of a managed service provider? I mean, do you do charge backs? And is it a swipe the credit card mentality? Is that sort of a more of a hybrid? You know, it's interesting because as I take a look at the most value I could bring to our companies, the most value I could bring to our companies is giving them the correct infrastructure. You have to think about, you made an interesting point about charge backs and everything else, which is I always find that funny as I listen to people say that. You realize you pay for it one way or the other, right? You realize if you don't do it properly, smartly, and what I'll call using technology as disruptor, from the perspective of investing properly, you're not going to be able to support your clients. Your agencies are not going to be able to deliver what you need them to deliver. So I think in a lot of ways we're taking a more strategic approach, which is what is it specifically we need to give our agencies to be successful in business. Jason, I'm wondering if you have any kind of lessons learned that you'd say to your peers, something you've learned, kind of this cloud managed environment that you said, geez, if I had to understand this better, if I could position this better, you know, things would have gone a little smoother. You know, we've definitely had some, the joke in the department is we've definitely had some cloudy days. And I think we'll continue to have cloudy days. This is an 18 month journey. And probably longer, well beyond me. This will be something my successor will deal with at some point way down the road. I would say we did some really smart things. We invested a lot of time in communications, in change management, in listening to our needs and requirements of our clients. I think we made some early assumptions. For example, we think that people we need this amount of storage or they need this type of, you know, architecture. And I think one of the challenges that we had was this was a whole new world for us. And we almost had to step back and see what we, our clients, in this case our agencies and their clients, really needed. So I think one of the things I'd really challenge any CIO to do is spend the first period of time, whether it's three weeks, three months, six months, listening to your constituents, listening to what your clients, whoever they are, whether it's an end user, a company, a division, an agency, and listen to their needs and challenge their needs on today, tomorrow, and the long term. All right, Jason, thank you very much. We're out of time. Really great mindset on versus, you know, IT as a cost center. We talked about at the top of the segment. Really, IT is a value generator. It's been elusive, but you're a living example. Congratulations on your successes. Thank you. Good luck. Thanks for spending time with us on theCUBE. Thank you very much. Thank you, gentlemen. All right, this is theCUBE. We're live at HP Discover. Keep it right there. We'll be right back. Thanks, Jason.


Yeah, what the heck is homologation, homologation. It's critical in earnings call.  Let's go through it in this video right here. Okay, so this is the quarter third quarter of the last earnings call and this is from the executive commentary and this is the president of Lordstown, Negevani, Dan. Let's just call him Dan. And since the beginning of the fourth quarter we have begun building the first of what we expect approximately 100 preproduction vehicles that we will use to pursue a variety of validation activities aimed at achieving full homologation.  Then he goes on to explain that this is a delay due to supply chain challenges and so forth. What is homologation? I never heard of this term before. So we're going to go over it in this video. Let's just go through this. Now this is from Google and says here deliveries production will begin in third quarter of 2022, which we all know. I think that may be pushed forward but let's just move on with this homologation topic. Okay, this is from Google. What is automotive industry homologation? Automotive is the process of certifying vehicles or a particular component of vehicle that it has satisfied the requirements set by various statutory regulatory bodies. Okay, the important part of this is this right here. It is mandatory to get this approval to export automobile products or components. So it would seem to me that they're looking to set up, and I think probably all manufacturers do this now, set up a world car. I mean that would be what is implied by this delay, that they want to meet these certifications for all these different markets, including the European Union, Asia, China, so forth. So basically certifying a vehicle, you know, every part has a part number, every part has a certification from one or another engineering associations and so forth, or testing organizations. Most of the endurance parts are from the GM catalog. The other ones have to be, and also a Lafay also has certification. So most of this car is certified or this truck, sorry, in my opinion. Maybe I'm wrong. I don't know. But it's taken a while.  Well, they have to have every little part of that in an exploded drawing, and they have every washer, every bolt has a number, every part has a number, and they say this recall involves this part right here, this part number. This is what the certification homologation is all about, and that's what you have to do, and each one of these parts has to be certified and listed and cataloged and so forth. But the interesting thing here is export products or components. So with the, you know, Foxconn deal, we're looking at worldwide distribution, okay? And they have the means to do that, and we have a rail spur there, and we have a major highway there, and we can get these trucks to the Great Lakes and out of the Great Lakes off to Europe, or wherever we want to put them, or we could take them on a rail line and go south, so on and so forth. Anyway, this is what homologation is. So it's pulling everything together and certifying it under all these varied regulations, so that this vehicle meets these requirements in all these different markets. Now, down here I have a homologation special car, this is when they build a race car that has to be a street car certification, so they have to make sure that the race car meets the, can be driven legally on the street, basically. But that's in there by mistake, basically. What is the difference between homologation and certification? Because we hear they've been going for certification, then they mentioned homologation, homologation, certification, tomato, tomato. As now, as nouns, the difference between homologation and certification is that homologation, and this is in organic chemistry in parentheses, any reaction that converts a compound into the next member of a homologous series. So what we're doing here really is we are converting a compound, which is the mixture of all these parts into the next member of the homologous series, which is a vehicle which is approved under the laws of all these different markets. And it says, lengthening a carbon chain. Certification is the act of certifying. So homologation is, could be seen as producing, at least in my mind, producing all the certification. I mean, all the documentation and so forth on these different parts and so on. While certification is the act of, you know, giving these to a law giving or an approving body. Okay, so this is what homologation is. In the next section here, I'm going to go over some other examples. This is two of Z, two of Sud. They do vehicle homologation for global market access and vehicle approval certificates, homologation allows vehicles, component manufacturers to gain legal access to target markets, allowing them to generate higher revenues that applies to Lordstown. Ensure rapid delivery, avoid costly penalties for noncompliance, avoid recalls and boost brand reputation. Just want to mention here that Steve Burns had a guy call him. I don't know if he's still with Lordstown, but he was all about international markets. Now watch them do a presentation to a German trade show. I believe that's somewhere on my website. Now what these guys do is, well, let's listen to this video, it's self-explanatory. Let me put it back to the start here. And let's just play this and you can see what this company does is it enables or enhances a company's ability to get this global homologation, which allows for sales in multiple international markets. Just watch the video. It's real short. As an automotive manufacturer or supplier, you need to export your products to multiple markets. So again, how well do you understand these countries regulations and processes? Is this why the delay because Foxconn wants to go international country to country cultural differences and lack of local language capabilities? Was the original homologation just for the US market? Something to think about. In many instances, you might find yourself having to repeat the same tests to satisfy another regulation with similar requirements. But there are ways that you can streamline these processes for better efficiency and cost savings. Now this is what these guys based on the intended markets requirements your automotive products are destined for. Toof Zood identifies similar requirements between regulations so that you can achieve multiple certifications within a single project. We provide a singular point of contact for our customers looking to navigate the homologation process for different markets. We also cross barriers languages and cultures with our interconnected network of experts in key automotive export markets. With Toof Zood, you save time and money. Okay, I'm going to stop it there. The rest is just an advertisement for this particular company who may or may not be in use by Lord Sound. That's not the point. The point is, this shows you the complexity of international homologation. I think the delay implies international homologation. This may be part of the Foxconn deal. That's just me speculating. I am not a financial advisor. That's the way this looks to me. But you can see that not only does this homologation have to take place for the U.S. market, but all these other markets, if you want to do business internationally. And Lord's time can do that. And especially with Foxconn being involved, that's definitely a thing. So I think that that may be at the root of this delay. Again, just speculating. It's a possibility going from just homologation for the U.S. market with that certification to a global access with those multiple certifications possibly. Potentially. Hi, this is T-TypeMaster T-Systems. They might have a little T-Mobile copyright problem here. This is another video. This is involving homologation. Homologation explain. Let's just go through the circle. A type master from engineering to customer. The leading solution for homologation management in vehicle construction. What is homologation? This is Tom. Tom has just fulfilled his dream of a new car and is taking his first ride. Funny how all these services are for the European Union. An important part of that process was homologation. But wait, what does homologation actually mean? All vehicle manufacturers who want to launch a new vehicle on the market must comply with certain rules and regulations. This is not only the case in Germany but in most countries around the world. To ensure that everyone sticks to the rules, each country has its own monitoring authority. Only when everything is in order, approval is granted so nothing stands in the way of vehicle production. Okay, there you go. In the view these rules are standardized. This means that Tom's car is approved for use on the roads in Italy, Spain, France and all the other EU countries. But why all these laws and directives? The laws ensure that every vehicle manufacturer in the EU has the same rules when it comes to the approval of its model ranges. In technical language, this is referred to as type approval, type testing or homologation. There you go. This is extremely important. It ensures that everyone complies with the exhaust regulations to protect our environment, the safety of the vehicle and traffic or the noise level within specified values. Some simplified things that have to be met. Thanks to homologation, Tom's car is perfectly suited for the road. With this in mind, Tom enjoys the ride in his new car even more. Type master. Okay, that's just an ad. That's just an ad. But that's a brief, I think that's a pretty good brief explanation of what's involved in homologation. And this is for the EU. This is also for the American market. All of those requirements have to be met for the American market. And as I said, everything has to be documented and so forth. So let me close this out here and let's move on to the next section. All right, just to do a wrap up a little bit of detail on this, just to give you an idea, this is another homologation testing service. And again, we've gone over this automotive homologation testing. I just want to uh, is able to assist with many of the United States and United Nations standards. Okay, now these are some of the things that have to be documented and homogulated. Okay, controls and displays, transmission shift lever, windshield defrosting, windshield wiper, hydraulic and electric brake system, brake hoses, hood latch, stuff protection and on and on and on door locks and door retention components, rear impact guards, replaceable light source light source, light source information, then a number of content requirements. And here's one, manufacturer identification. That means we got to identify the manufacturer. Who is it? Lordstown or is it Foxconn? Because under the deal, Foxconn is going to be the manufacturer. The deal closes in April. I think this is another thing that's holding them up. I think they want to identify the manufacturer from the get go as Foxconn, perhaps to avoid a complication of doing it first as Lordstown and then transferring it to Foxconn. I think since they're in the middle of it, it makes sense to identify Foxconn as the manufacturer. And that may be the last item they're waiting to fill out on the forms so that they can push the button to enter it. And that is waiting for the CIFAS approval, which is in April. And you can see my other video. I'm going to try to put a little thing up above in here for the CIFAS video I made. Anyway, truck camper loading, utility vehicles, bumpers. All right, you get the idea. This is homologation. Look at that. Like I said, every possible nut bolt, so on and so forth. All right. I think we've defined homologation. Just to wrap it up, this is a summary on the whole homologation. Homologation. Got to watch that one. Let's just cover real few quick points. This is MXUX. This seemed to be very important to the CEO on the last call. He made a major point of mentioning it. This seems to be the key to the delay of the startup production. Is a possible explanation? Because remember, we were all set to start, and then all of a sudden, we got delayed. Now, we had the pandemic, parts applied, so on. But is the change for this responsible for the delay of the startup production? Are we going for a global homologation, or were we previously just going for a US launch homologation? Because I think they're different. I think one is more complex than the other. If anybody watching this knows anything about this, please leave it in the comments. Anyway, it's just I'm just speculating on that at the moment. Or was being global always the plan? Did nothing change? The reason I'm mentioning this is obviously, when you bring in Foxconn, it just expands the distribution network globally in such a way that it would seem to make sense that they were going for global homologation versus just the US. Again, I don't know if this is an issue. I'm speculating. But of course, Foxconn is going to be able to distribute globally. They're going to have the rights to distribute globally under what we know. And Lordstown is going to receive a fee for a licensing fee for each truck they deliver globally. So anyway, we have no way of knowing. But this is an important issue to the CEO. And he made a point of mentioning it. I mean, we got to talk about it. Leave a comment. Tell me what you what you think. Anyway, I hope you get a better understanding of this is a complex topic. You can see how this could get bogged down. If they're starting it one way and then moved into another dimension of it. You know, who knows? Maybe Foxconn's demanding global homologation. Anyway, I'm not a financial advisor. Do your own due diligence rides a high risk investment with potential extreme outcomes in either direction. Just my views right now. We've got a CIFAS approval that has to go through. Or there are some poison pill attributes to the contract that if that fails, could be major problems for Lordstown. That's a risk. Also, this second mortgage, which I'm planning to look into further, or the mortgage that was written from Foxconn to Lordstown. If they cannot pay off that mortgage, according to Q's views, Q has evidently done quite a bit of research on this. That could also be a problem for Lordstown. I think as I understand it right now, that is a stop gap funding measure for Lordstown to ensure that they're going to get to the start of production extended by Foxconn. That's the way I see it. I could be wrong. Or it could just be a filing of the general sale with the county. It may be meaningless. But I'm confident that they're going to start production as long as they can get the agreement hammered out with Foxconn. Foxconn is very eager to start production. Foxconn wants to get on the map. The endurance is ready. The endurance, I mean, you're looking at 2023 for the Ford, 2024 for the Silverado, probably 2024 for the Cybertruck. The truck that's the most ready to go right now, and I think the best light pickup truck or light duty pickup truck, and this is going to be a great consumer vehicle as well, as you see from my last video, is the endurance. All we got to do is wade through this, and I think we're going to hit start of production. I said there was a hint that start of production may be earlier than we thought. Do your own due diligence, please. Anyway, this is MXUX. This is a high risk, high risk, risky. Thanks for watching.


What's up everybody, in today's video, I'm going to show you how to sell put options using the Interactive Brokers Trading Platform. For those of you that may not know, Interactive Brokers is a very mainstream, very popular stock and options broker out there today. They're available for traders and investors around the world. I personally use them and I love Interactive Brokers. So what I'm gonna show you today is a few different ways that you can set up their trading platform and to just sell individual single put option contracts. I know I've been getting lots of questions asking me to just do a quick video on how to sell put options using Interactive Brokers. So this is what we're gonna do today. So sit back, relax and let's go over it. For those of you that don't know me, my name is Lee Lowell and I'm the founder of Smart Option Seller, that is our website. Our bread and butter is all about selling put options. And before we get into how to actually trade them at Interactive Brokers, I want to make sure that everybody can get a free copy of our Put Selling Basics ebook. If you go to our website, smartoptionseller.com and you click on the Put Selling Basics header right here, you can get yourself a free copy of the Put Selling Basics ebook. Scroll down here and put in your name and email address and we will send you an email that includes a link for the free copy. All right, so let's just get that out of the way. Now we're gonna go back to the platform. This is Interactive Brokers platform and I'll also show you a little bit later on. If you don't wanna use Interactive Brokers, we have a list of other brokers on our website that you can, well, just give you a sample of some names that you can try them out if you want. So stick around for that. So when you get into Interactive Brokers, if you've already opened up your account, let me move myself over here. Once you've opened up an Interactive Brokers account, you will be, I'd say, presented with a couple different ways that you can set up their platform. Now, I started with Interactive Brokers probably around year 2000, so I've been using them for roughly 23 years now. Back when they started, if you look down here at the bottom, there's a couple tabs down here. This tab right here, which is called Classic TWS. TWS stands for Trader Workstation. When Interactive Brokers first started, they only had this one classic TWS setup. Okay, it's this old looking screen here. Sometimes I get, you know, some of my students, you know, make fun of me because I'm using this old school style of their platform. And the other versions are this Mosaic that you see down here and Option Trading. I'm gonna click on those tabs as well and show you. But what's all about selling put options today and how you do it at Interactive Brokers. So I'm gonna walk you step by step a couple different ways for you to set up the platform to sell an individual put option contract. Now, if you're using the classic TWS like I do, this is how you do it. Let me go step by step. So this is when you open up the platform, you're gonna get hit with a blank screen here. I obviously have a couple of tickers in here already. And along the top here, you can create as many tabs as you want. They will open up to different screens where you can put in different tickers. And you see this little plus sign here. If you click on that, it will create a new tab. One of these, you'll have to give it a name and it'll look just like this. Okay, I'm not gonna do that now because we have a bunch here already. So we're gonna go back and you can name it anything you want. So in my first tab here, I just have it named quotes. And let's start the process of how to set up a put option contract that you can sell and at least watch it. It'll give the price of it so you can track it during the day. So we're gonna use Apple as our example here. And so when you're in this window here, this is the quote screen, just click on a line here and it'll bring up this white space here. And you just click in the ticker. We're gonna use Apple in this case. It's AAPL. And once you type in and you hit enter, and it's gonna bring up this long list of choices of Apple that you can choose from. Now, we always wanna put in the stock first and the stock is gonna be the smart directed. That's just the exchange that Interactive Brokers will choose. It's just giving you the best prices for that stock at that moment in time. It's called smart routing. Okay, if you're gonna put in an order to buy or sell Apple stock, it's gonna smart route it.  So here's, it opens up to the stock price. So this is Apple stock, okay? So we always wanna know the price of the stock before we trade options. That's just how it is. Okay, so if you want to now put in, and get a quote for an actual option that you're interested in trading, you click again, align, you type in Apple symbol again and you hit enter. And now what you're gonna do is you're gonna come down and click on this options link right here. You just click it and what it'll do, it'll bring up this other window right here where now you're going to choose the specific single or multiple option contracts that you wanna put on this quote screen so you can see the price. So here's the tabs. These are all the expiration dates. It'll show the first couple if we expand the screen here. I can't, I guess it doesn't allow you to open the screen more. So here's the first three expiration months if you click on this more, then you can click on some of the later expiration dates. We're gonna just use May and we wanna look at a strike price. We're gonna look at the $100 put strike price. Okay, you got calls on the left, puts on the right. And here's the hundred strike.  So now we clicked on it, we close this window. So now we have the Apple May, 19, 2023, 100 strike put option.  So today is Saturday, March 11th, market is closed. So this is the last prices from yesterday, March 10th, 2023. This 100 put went out 27 bid at 30 cent offer. So now if you're interested in trading this contract at least you have the bid and ask the prices for it so you know where it's currently trading versus where the price of Apple stock is trading. You know, options trade based on how the stock is moving. Okay, so the stock price changes, the option prices will change as well. So let's just say the market's open and you wanna sell this put option contract. All you have to do is click on the bid price. Just click it and it's going to create a new line here and it sets up the order for you.  When you click on the bid price, it creates a sell order. If you click on the ask price, it's going to create a buy order. But even if you click on the wrong thing you can always click on the buy sell and choose whether you wanna do a buy or a sell. And you'll notice that the colors change as well. Sell is designated by red. So now we're gonna sell and you can choose the contract amount, only one contract. So all you have to do is click in each one of these boxes and it'll bring up a different, a dropdown. So if you wanna do it for day only or a good till canceled you can choose the instructions here. So we're gonna do day only, limit price, market price, a stop, all these different things you can do. But for simplicity's sake, all we're doing is we're gonna sell one contract at a limit price and when you click here's the price box right here. You're gonna click in the price and you wanna try to sell somewhere between 27 and 30 cents. So we're gonna choose 28 cents, okay? And once you do that you can either hit transmit or if you want, you can right click over here and you can, what you always wanna do prior to selling the put option is click on the check margin slash performance profile. This will bring up a new box. It's like another safety valve before you actually put in the order. And so you just wanna double check to make sure what you're going to do. Now this box here is the order preview box and it's telling you what you're going to do. You got an Apple May 19th, 2023, 100 put and you're going to sell one contract. See it says sell one right here. Limit price of 28 cents per contract and it's gonna route it to their smart routing system. But down here is what you wanna focus on. It's telling you if and when you sell this put option you're going to collect $28.  Focusing over here gives you the information about how your portfolio value is going to change once that transaction goes through. Now this is Interactive Broker's paper trading fake money account. Okay, everyone who has an Interactive Broker's account can also open up the paper money account and I highly advise you doing that if you're just starting out trading options. They start you out with a million dollars and so you can practice any strategy that you want. So here's what's gonna happen. Before this order goes through, here's the current value of your portfolio, okay? It's about a million dollars, 53,000. That's how much money is there right now. Before you make the trade you have no margin. So when you sell put options or when you sell option contracts you're gonna be using, you're gonna have a margin requirement. If you open up a margin account you're going to have a margin requirement. I made another video about a video about what margin requirement is. I'm gonna put that on the screen towards the end of this video. So if you wanna watch that, you can. I'll also put a link to that video down in the detailed description below. But here's what happens. After you sell a put option you're gonna get about $26 net, okay? Maybe a little bit more depending on what your commission's gonna be. And here's how much money will be in your account after the trade.  So your account balance goes up by $26. Now here's some information that you want to concentrate on as well. When you sell a put option there is going to be a margin requirement. The margin requirement is amount of money that interactive brokers or whatever broker you use is going to hold aside as collateral while the trade is active. How much money is that? Interactive brokers is roughly 10% to 20% depending on your account here at least in the paper trading account it's about 10% hold on your money. 10% of what you may ask. Well, if you have to buy 100 shares of Apple at $100 a share that's $10,000. So when you sell a put option you're obligating yourself to potentially buy 100 shares of that stock at that strike price. With $100 strike price you're gonna buy 100 shares that's a $10,000 potential outlay of cash if you have to buy these shares in the future. But by using the margin requirement interactive brokers is only going to ask you for now to hold about $1,030 aside as collateral. So that's about 10% just a touch above 10% of that $10,000. So you'll see here before the trade is done you have the zero initial margin after the trade is executed if the trade gets executed at your 28 cent price now you're gonna have $1,000 less available to use out of your million dollars. So you need to understand if you have a $5,000 account and it's gonna take $1,000 of margin to sell that option you're gonna have roughly $4,000 left in your account to play with. So we're not gonna use this trade we're gonna close this box.  So that's how you set up one way how to sell put option interactive brokers that's part of the way that I do it. Now also you can open up another window the options chain window. So this is what's called the options chain feature in interactive brokers and you can open up this window right here. I like to use this window almost more than anything because all along the top here you can create multiple tabs for multiple stocks that you're interested in looking at and you can quickly just go through these and it's gonna pull up all the option prices for that stock calls on the left puts on the right and here's all your expiration dates and you click the more tab. So you can this is a really good way to keep a lot of stocks that you're looking at in one place and checking out all their options. So we're gonna go to the Apple screen here the Apple option chain same thing we're in the May expiration and we're gonna scroll down to the here's the 100 puts. So once again all you have to do is click on the bid price to set up the sell order and up here you're gonna see the order line which looked just like the one that we were using in the other window I showed you. So once again here's the May you can open up this line a little more. So here's April, I mean I'm sorry the May 23 100 put 27 cent bid 30 cent ask you're gonna sell one contract and once again you can click in all these boxes same thing 28 cents we're gonna put in here and once again you can if you click transmit or you can let me cancel that you can either click transmit or you can right click here and you can look at some of the other things you can attach bracket orders and things like that. So check the margin once again it's the same boxes before same thing we're doing the same trade. So you're gonna get hit with the same information. Okay, so that's the second way number two how you can sell put options at Interactive Brokers. So let's go back to the main screen here. Now if you click on the Mosaic tab the Mosaic will bring up a more modern looking I should say type of platform and information where you can have multiple windows and you can set them up exactly where you want. So here we also have Apple you got a little chart here you got some another watch list here with multiple tabs. So what you wanna do here is go up to the new window and open up option chain and you can resize this thing let's get out of here hang on for one second got some I apologize about that we had a little technical internet glitch there so we were talking about Mosaic so we wanna open up a new option chain within the Mosaic platform here so you go up to new window and you click on option chain. Okay, so this is going to bring up the window for the actual Apple option chain and you can resize it and you can put it wherever you want. So once again we're at the May expiration and let's scroll down to the 100 puts here right here let's open this up just a little bit more so it's a little bit easier to see. Once again we click on the bid and it's going to bring up a window here. Let's see where's the okay so right up here this is the order window. I don't use Mosaic that much so just forgive me if I'm going a little bit slower on this one here it's putting the May 100 put we're gonna sell one and right down here is your little order line, okay? Your quantity one you can always click on it if you wanna change the size. The price is gonna be 28 cents, okay? So when we hit submit and there's a little advanced button right here for other items along with the order but this is very simple we're just selling a single put option contract so there's not much to it. Click on submit and it should bring up the once again the box here that tells you what's about to happen before you actually hit override and transmit. Now the override is it's giving you this little warning here saying that the price that you wanna sell the option for is beyond some limits that they've set which is not true. I don't really know why this thing's coming up but all you know is that you're gonna sell it for 28 cents and you hit override and transmit, okay? So we're gonna cancel out of that. So that's the third way now that you can sell a put option at Interactive Brokers. Now you can configure the Mosaic any way you want let's go down now we're down to the options trading window which will look pretty similar to the Mosaic but they just have a different configuration here. I don't know what that message was. So here you have once again a number of windows and let's see I'm sorry that's Mosaic let's go back to the option this is the options trading window. Now once again you have a number of windows here you can sell if it looks much more technologically savvy compared to the classic TWS that I like to use. So right up here at the top is a option chain just for Apple, okay? So you can type in any stock you want here I got a couple that defaulted from before but we're looking at Apple and once again here's the option chain let's go down to the move myself here for a second. Let's go down to the 100 puts right here strike once again click on the bid to initiate a sell order click on that and now it comes down to this box which is the order window. Same thing you got this little bar down here it's the you're selling the May 100 put it tells you the price right here doesn't show you the actual name let's see here. Well anyway so we're gonna set a limit price a 28 cents once again there is a drop down on the submit box so we check margin impact even if you hit submit it's gonna bring up the margin window once again the same window okay so you're starting to get see the pattern here before you execute the trade it's gonna show you what's about to happen so we looked at this a number of times we don't have to see we're gonna close this out. So there you go this is the options trading tab this is the mosaic window where you can create multiple other windows and going back to the classic TWS the old school format that I like to follow it looks like the old MS-DOS type of windows that's just me I'm too old at this point it's hard for me to make changes like that so once again here's the April 100 put so we can track this thing during the day and if I need to sell it you know I can always click on it and it creates the order and right click here and click discard okay so there's your four ways your four ways to create a sell put order window at interactive brokers once again the two screens that I like to use I like to use the classic TWS and the big option chain here where you can put in lots of different stocks that's what I like to use okay so I told you earlier that I'm going to show you a list of brokers list of potential brokers on our website that you can look for so if you go back to our website smartoptionseller.com click on the FAQs which stands for frequently asked questions if you scroll all the way down towards the bottom we have a list of brokers here that you can look at yourself and go to their websites and see their prices and see what their platforms look like interactive brokers, trader, tastyworks, thinkorswim, Charles Schwab, trade station and eTrade those are just some of the brokers that we feel are popular today and that are trustworthy okay we don't make any claims for them you can decide on your own all right so that's on our website as well and so that should about do it it's very simple selling put options at interactive brokers now if you use a different broker I have to believe that the entry order is pretty similar you open up the option chain you click on the bid price and it'll set up the sell order for you okay if you want to get out of the trade at any time and buy an option back or if you want to buy an option you just click on the offer price or the ask price and it'll set up a buy order it's just doing in reverse what I showed you okay so that's it I hope this information has been helpful if you like this video please give me a thumbs up and please hit that red subscribe button in the bottom right hand corner of the video it helps YouTube push out this video to other people that may be interested in learning how to sell put options all right that is all for me today don't forget to download or sign up for the free put selling basics ebook I hope everyone has a great trading week and a great weekend and I'll see you all next weekend this is Lee Lowell signing off


Solution-processed inverted bulk heterojunction, BHJ, solar cells have become increasingly popular over the past decade due to their improved environmental stability compared to traditional BHJ cells. Metal oxide, MOX, films are often used as the primary interface material in these cells, as they offer excellent optical transparency, high electrical conductivity, and tunable work functions. The most commonly used MOX films consist of binary compound mixtures such as Axe-by, where A and B represent different elements. These films can be prepared using various wet chemical techniques, each with its own advantages and drawbacks. The performance of these films as either electron or hole transport layers, ETL slash EEL and HTL slash HEL, in inverted BHJ solar cells is then reviewed and discussed. This article was authored by Ivan Litsev and Kristof J. Brabik. We are article.tv, links in the description below.