Entrepreneurs make a lot of decisions, everyday decisions that can either improve their businesses or destroy it. Most of the choices they make, however, are based on knowledge and experience to avoid making terrible decisions or to minimize errors while making more good decisions faster with the right approach. It is essential to read and learn from successful entrepreneurs and mentors. Reading exposes you to a lot of fact and information that has been discovered by people beyond your reach. So how best can you get the species of information when you aren't ordinarily able to reach the authors of these books? I'm sure we can all agree at this point that reading is the only way. According to Jim Rohn, an American entrepreneur, author and motivational speaker, reading is essential for those who seek to rise above the ordinary. Succeeding as an entrepreneur largely depends on your mindset, not your talent or resources. Your mindset, however, can be developed by consuming right contents, such as reading good books, watching certain business TV shows and the likes. So in this video, I'll share with you the best entrepreneur books you should read this year. If you're new here, consider subscribing so that you don't miss out on exciting videos like this. 1. Built to last Successful habits of visionary companies by Jim Collins and Jerry Poros Jim Collins and Jerry Poros dig from a six-year research project examining everyday practice of the most outstanding companies in this book. The book examines over a hundred real-life examples of successful brands and also provide frameworks to help entrepreneurs of all level build a prosperous organization. 2. The Founder's Dialama, Anticipating and Avoiding the Pitfalls that Can Sink a Startup by Noam Wassaman The book, based on the author Noam Wassaman's research at Princeton, studied founders from many industries and detailing their experiences, the good, the bad and the ugly which he documented in his book. Wassaman illustrates using real-life examples why specific ways of approaching entrepreneurship are better than others. He also explains why entrepreneurs need to take proactive steps to keep them from making mistakes that can have adverse effects on their businesses in the long run. This book familiarizes new entrepreneurs with business structures and provide a better understanding of how to do things to ensure a smooth running and management of the business. In other words, the book prepares new entrepreneurs for successful management of their business. 3. The Entrepreneur's Book of Actions by Red Powers The journey of entrepreneurship can be pretty intimidating as entrepreneurs continuously try to look for ways to grow themselves and develop their businesses as well. In this book, however, Red Powers explores tactics and exercises to help entrepreneurs enjoy a much less intimidating journey. Also, this book will help you unleash your potential and experience real personal growth that will help you in developing a sound business strategy and other business-related endeavors. 4. Mindset the New Psychology of Success by Carol Dweck As an entrepreneur, you need the mindset of success and Carol Dweck's book is a great place to start in developing that mindset. You see, life is about solving problems and finding solutions. As an entrepreneur, you should be a problem solver. However, if you always look at the risk and consequences of everything, you may never take chances because all you'll be interested in is playing it safe and remaining in your comfort zone. When you don't step out of your comfort zone, you won't grow and if you don't grow, you can succeed. 5. Start, Run and Grow a Successful Small Business by Toolkit Media Group This book is a good recommendation for an all-in-one guard to run in your small business. In this book, you'll learn everything about setting up a business from planning to accounting and staffing with handy checklists, case studies and model business plans to help you start and grow your business. 6. Good Luck, Creating the Conditions for Success in Life and Business by Alex Rovira Good Luck is a great motivational book for people who want to start their businesses because it offers a proper perspective for starting your business and putting your efforts into the context of your overall life plan. The author, Alex Rovira, offers inspiration and motivation for people to believe in their business ideas and trust their judgment instead of focusing on the negatives. The concept of this book is that if you can dream it, then you can do it. Building a business is tough because it requires a lot of hard work, money and time also. To succeed, you must understand that failure is inevitable, so you should be willing to learn and try again after failure, not give up and throw it all out. When you decide to learn from every mistake, you will eventually build an empire. 7. Become your own boss in 12 months, a moon by moon guide to a business that works by Melinda F. Emerson. This self-guide book outlines the task you need to carry out to get your business off the ground. The founder and CEO of Quintessence Multimedia, Melinda Emerson, spells out the step by step activities you need to do within the first year of launching your business from reaching out to venture capitalists, contacting investors and creating a one-year marketing strategy to get in the right software and investing in graphic design. Following these steps will help you build a successful business in no time. Again, as an entrepreneur, building a successful business can only be achieved when you are knowledgeable about your industry, how to budget and invest, amongst other things. There you go. Which of these books would you like to read first? Thank you very much for watching our videos. If you liked this video, watch more videos on our channel and subscribe. We love you.


Your Highness, Sheikh Mohammed bin Rashid al-Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of Dubai, co-chairs of the Summit of the Global Agenda and the inaugural meeting of regional organizations, Highnesses, Excellencies, members of the Global Agenda Councils of the World Economic Forum, dear partners and members of the World Economic Forum, ladies, gentlemen, friends, welcome, a cordial welcome to the 2012 annual meeting on the Global Agenda, organized in cooperation with the government of Dubai and the United Arab Emirates. Your Highness, Sheikh Mohammed bin Rashid al-Maktoum, I first would like to thank you and the government, as well as the people of the United Arab Emirates for your gracious hospitality. Your Highness, we have always been inspired by your leadership, one based on a true long-term vision, future orientation, and not deterred by setbacks. Your dynamic leadership is widely respected internationally and is so crucial for the future of this region. Dubai and your leadership, Your Highness, reflects so well the spirit which should guide us during our meeting, forward-looking, open, inclusive diversity, responsible and responsive. This is the fifth anniversary of the Summit on the Global Agenda and we have a record participation of 1,000 participants from over 80 countries, representing 88 different global challenges and councils. This meeting has become the foremost global brainstorming meeting, integrating the most knowledgeable and the most relevant experts. It is a worthy contribution, Your Highness, to the forthcoming birthday of the United Arab Emirates, a contribution coming from an organization, the World Economic Forum, which was also founded in 1971. This year, we have integrated a number of innovations to increase globally and locally the impact of our meeting. For example, through strengthening our online presence with innovative apps, facilitating interaction and knowledge sharing, through launching a series of public lectures and public-private dialogue series, through integrating young people, launching two global shape hubs in Dubai and in Abu Dhabi, through the inauguration of the first ever Summit of Leaders of Regional Organizations, whom I cordially welcome here, through cooperating closely with the United Nations to incorporate the recommendations of the Global Agenda Councils into the MDG's redesigned process. And here, I'm honored by the high-level representation of Jan Eliessen, the Deputy Secretary General of the United Nations, and the presence of Gordon Brown, the special UN envoy on global education. Most important, let me announce here an initiative, a new initiative, which will allow leaders around the world to take better informed decisions. We will start here in Dubai to capture the knowledge of each of you with your help in a short video. This will lead over the year to a library of over 1,000 briefings, which will provide global decision-makers with better information and strategic insights. We will show in the final session one of those videos as a demonstration. One thing is evident if we look at the future of the world. Already in the coming years, our world will be completely different from what it is today. And of course, I trust you, the Global Agenda Councils, to place your deliberations into this evolving new context of the world. And I will mention only three fundamental changes, political, economic, and social. First, we will have to learn to navigate in a world without clear leadership. We will see a further erosion of unilateral power and formal organizational structures. This poses an enormous challenge to global governance and to the management of our global interdependence. And our first plenary session this afternoon will be particularly devoted to this issue. Second, we will have to confront a technological mega, or I should even say, giga or terror revolution, digitization, 3D manufacturing, desintermediation, for example, in the health sector in education and transportation, robotization will lead to an erosion of traditional jobs. The resulting job gap to provide job opportunities in the next 10 years for 400 million additional people will become, in my opinion, the biggest global concern. In addition, genetics, stem cells, superior revolution will redefine who we are and not anymore just what we are doing. And this will pose great ethical questions. Third, we have to search for meaning in a total global knowledge society. We will be challenged in the search of our identity, being constantly pressured by accelerating speed, complexity, interdependence, complete transparency, increasing diversity. And the danger is in such a world, in such a fast-changing world, that as individuals and as countries, we develop a bankrupt mentality or even a burnout syndrome. We feel very often that we just cannot cope anymore with the change we are confronted with. But that's exactly why we are here. We want to gather you as a multi-stakeholder, global community, build the world of tomorrow and show that unprecedented change means also unprecedented opportunities as our host city has shown us so well. I have now the pleasure and honor to introduce the co-chairs of this meeting. And I would like first to call on His Excellency Sultan Alman Suri, the Minister of Economy of United Arab Emirates, to address us. Thank you, Professor Schwab. We have actually simultaneous translation. My speech is going to be in Arabic.  I think the others also have them. Bismillah al-Rahman al-Rahim. In the name of God, the most gracious, the most merciful, Your Highness Sheikh Mohammed bin Rashid al-Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum. Your Excellencies, Your Highnesses, distinguished guests, ladies and gentlemen. On behalf of the government of the UAE, it is my honor to welcome you to the 2012 Summit on the Global Agenda. This Global Agenda is held in partnership with the UAE and the government of Dubai as well as the World Economic Forum. The Summit on the Global Agenda is held in the UAE for the fifth time in a row. And this indeed reflects the collaboration between the World Economic Forum and the UAE. The UAE has always proven its high quality in the organization of this important international event. We are very proud in the UAE to host this Summit on the Global Agenda because it is one of the most important platforms internationally. And we hope that we'll be able, through our readership vision, represented in his Highness, Sheikh Halifa Ben Zayed Al Nahyan, President of the UAE. And his Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, to open new horizons for cooperation between the countries, peoples, and cultures to contribute to providing practical solutions to the political, economical, economic, and social challenges facing the world today. The Summit brings together more than 1,000 global thought leaders, academics, business leaders, government officials. And they participate through 88 councils who meet in the UAE annually to discuss the most pressing challenges that face humanity and this is a way to come up with practical solutions and recommendations that will be discussed during the annual meeting of the World Economic Forum to be held in Davos in 2013. And this will lead to implementation mechanisms. Your Highnesses, your Excellencies, ladies and gentlemen, the intellectual elite needs an exchange of ideas in the most scholarly and scientific manner in order to reach practical solutions in order to face challenges before governments and peoples on the one hand and facing growth and prosperity on the other. The UAE, for instance, over the past four decades, has realized great human growth resulting from its urbanization and economic growth. This became a model in human development, education, and technological progress, allowing and good economic engagement in building a society always working towards development based on our rooted human values and our history, which has always been a push forward and a catalyst for a better future. The UAE is a strong federation of seven Emirates that provides infinite good opportunities and a climate of tolerance. Our economy is open. We encourage entrepreneurship, innovation, and prosperity for all. The UAE is the first in the Arab world to have a knowledge-based economy and innovative-based economy based on the global competitiveness report 2012-2013 published recently by the World Economic Forum in its sixth edition. Also, our GDP has known a growth and is now over 1 trillion dirhams, which is the equivalent of $276 billion, which constitutes a growth of about more than 4%, which is something we expect to renew this year as part of our diversification of income and investment in development projects. We were able also to reduce the share of oil in our GDP to less than 30%. Our government ensures improved living standards and quality of life for our citizens and residents of the UAE, who belong to more than 200 nationalities. The UAE is the first Arab country and 30th globally out of 187 countries to figure in the Global Human Development Report 2011 issued by the United Nations Development Program. The UAE, since its inception by its founder, the late Sheikh Zayed bin Sultan Al Nahyan and his brother, the late Sheikh Rashid bin Saeed Al Maktub and their brothers, the rulers of the Emirates, our country has always remained committed to the effective contribution to regional and global level development by providing support to countries and peoples with the intention of alleviating their sufferings and enabling them to open new economic prospects. We have strive to build strong relations that pave the way for further development and prosperity to build a world that seeks cooperation, not wars and confrontation. The economic reality in the world today requires us to have a larger role to play in shaping the global economic order, as well as empowering the social development debate and revisit those mechanisms that have not led to an alleviation of poverty that led to a lot of consequences. Therefore today, we need a partnership between rich and poor countries, between large and small and medium enterprises, and between global organizations and specialized organizations must be formed. It is essential to reinforce our efforts and take practical steps to find appropriate solution and implement them successfully. This requires that we narrow the gap between rich and poor countries. We must recognize the risk of climate change and the importance of preserving the environment and building a green economy. Every child in this world should have the opportunity to receive quality education in a socially healthy environment if we are seeking a world which is safe, stable, and dominated by human values, competition, and innovation. Then we should enforce efforts to educate all the children in the world in order to teach them that hope is the key to success and innovation. We should enhance awareness in the business sector because governments alone are not responsible of the development process and delivery of services to the citizens. Social responsibility must be one of the most important mechanisms to improve the conditions of the people and contribute to the building of new values and the relationship between companies and communities. Your Highness, ladies and gentlemen, our world today is witnessing rapid changes at all levels, including political, economic, cultural, and we must carefully study these variables. It is here that the role of over 88 councils in this summit becomes relevant in order to provide us with the best recommendations that contribute to building the world and in poverty and illiteracy and seeking to build prosperous communities. I firmly believe that this summit will be distinguished on all levels. In our turn, we'd like to thank all the participants and we wish you all the success in your endeavors. Thank you for your attention. Thank you, Your Excellency Minister Sudan Al Mansouri. I now call on His Excellency Dr. Anwar Gagash, Minister of State for Foreign Affairs of the United Arab Emirates and also Co-Chair of his first meeting of leaders of regional organizations. Thank you. Thank you very much. My speech will also be in Arabic. So if you bear with me, please, with your translations. Your Excellency Sheikh Mohammed bin Rashid, Deputy Vice President and Prime Minister and Ruler of Dubai, Your Excellency Klaus Schwab, the Executive Founding Director of the World Economic Forum. And Your Excellency, ladies and gentlemen, I welcome you here in Dubai. And it is a great pleasure to me to see you participating in this summit of the Global Agenda Councils that is being hosted in the UAE for the fifth time consecutively. The UAE is adopting a policy based on encouraging and enhancing international cooperation and improving bonds and gives great importance to working with all the partners, international partners, dynamically to face all the international renovative challenges that are increasing on the Global Agenda. And this is proved through our hosting of many of the international meetings. And this summit is one of the most important meetings to discuss the global issues concerning the development, future development, and sustainable development. The UAE has the perfect location to host such a summit as we host in this country people from all over the world.  And we believe that cooperation, communication, and dialogue are the right answers to overcome differences and to bring peoples together and closer in a very sound manner. And our meeting of today is an opportunity to enhance this cooperation and come up with a common vision for a better future. And I'm sure that I'm confident that we are always anxious for meeting in such international fora. And in our meeting of this Global Agenda Councils, we are here to discuss issues related to policies. But most importantly, the issues that are being raised are a tool to come up with mechanisms for becoming a proper future for this region and the world at large. And the economy prosperity is finding its place back again in this region. And we are seeing its evidence everywhere. And despite the fact that Europe and the US are still suffering from the economic crisis, we still have regions like the Gulf, Africa, and East Asia are becoming the motor or the generator for this economy. However, there are concerns and challenges, economic challenges, like the lack of natural resources. And many other issues are considered very important on the agenda of the emerging economies meetings. And we have so many issues on the international agenda that range between specific sectors like finance to other sectors that include under the umbrella of macro economy, like partnership and investments. Therefore, in our discussions, we have to dwell into the opportunities for the future economy and to create opportunities for the future generations. However, the regional issue that we consider the most important and the most critical is the continuous ramifications of the Arab Spring and its impacts on the region. Though that we have new regimes in the region which are still developing and still finding its place and building their roots, still we have very severe impacts from this Arab Spring that started like two years ago. Despite these facts, there are still successful regimes and balanced ones and stable ones. But they are under international pressure to stop those activists who are calling for changes. And therefore, these different councils cooperate closely in order to come up with the best answers for the challenges that are posed on the international or global agenda and to find the future overlook of the governance in Africa and in many parts of the world. And these councils would be seizing the opportunities to develop their ways of responding to the international developments. The UAE is giving high importance to working continuously with the global agenda councils to increase awareness in the guidance of the UN in the fields of human rights. And this is also done through calling all companies and the corporate sector in the UAE in order to be aware of protecting and observing the dimensions, all issues related to human rights. Dear ladies and gentlemen, during the next two days, the leaders of the international organizations from all over the world would be discussing the global agenda and the common challenges that face our organizations. And they will be exchanging ideas related to the best ways of facing these challenges. We are so pleased to host this first meeting of the international groups in the UAE, which is, and our happiness is due to our convection that we should have these alliances, international alliances to enhance cooperation and prosperity to overcome our international borders. And we hope that this cooperation would be the wheel towards development on different sectors, economically, socially, and et cetera. However, the international cooperation important and more important is the regional one. And I encourage you all to discuss the issues raised in a very innovative way, as the World Economic Forum is considered one of the important forum for discussing creativity and come up with creative solutions coming out of several processes. And Dubai is the city that provokes and invokes creativity and is open to all ideas to update the tools that are suitable for the challenges of this future. I thank you all for your presence and participation and your visit to the UAE. I hope you would benefit from the deliberations, and I welcome you to this meeting. Thank you. Your Excellency, thank you very much. I just want to underline also the importance of this first meeting of leaders of regional organizations, and I would like to welcome the leaders cordially because sustainable globalization will have to be built on strong regionalization processes. I have now the pleasure and the honor to introduce His Excellency Sami Al-Gamzi, the Director General of the Department of Economic Development of the Government of Dubai. In the name of God, the most gracious, the most merciful. Your Highness Sheikh Mohammed bin Rashid al-Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. His Highness Sheikh Hamdan bin Mohammed bin Rashid al-Maktoum, Crown Prince of Dubai, Sumo Sheikh Maktoum bin Mohammed bin Rashid al-Maktoum, Vice Ruler of Dubai. Your Highnesses, your Excellencies, distinguished delegates and guests, I have the pleasure to welcome you once more at this summit on the global agenda, and Dubai is proud to host it again this year, thus reiterating our commitment to foster dialogue on a prosperous future for the world. Hosting the summit reiterates the growing recognition of Dubai as the best gateway that can seamlessly connect people and trade today. Ladies and gentlemen, despite global economic circumstances, Dubai has retained its vitality as one of the best places to live and do business. The UAE improved its ranking in the doing business report 2013 of the World Bank to 26 among 183 countries against 33rd last year. The UAE has jumped 24 rankings, reaching the rank of 24 globally compared to 46 last year. Therefore, it has become the first in the Arab world in this indicator. The World Bank has also adopted the business registration and licensing procedures in Dubai as the standard for the ease of starting a business in the UAE. The chief engines of the exceptional growth are trade, tourism and logistics, attracting investments, exports and re-exports sectors have been the bedrock of Dubai's evolution into a global hub. Estimates show that Dubai's economy will grow at more than 4% in 2013. Dubai has shown its capacity to attract companies and investors from throughout the world and they were able to attract a total of 113 companies worldwide, 415 projects and getting strategic partnerships of a total value of 16 billion dirhams for the first half of this year. Tourism remains a pillar of Dubai's preeminence and services. Tourist arrivals in Dubai grew 10% and total revenues by 19% during the first half of 2012. Over the first six months of the year, more than 5 million tourists visited Dubai and it's expected that Dubai will welcome the same number for the second half. Passenger traffic through Dubai International Airport increased by about 14% for the first six months of 2012 and the airport is projected to handle 75 million passenger by 2015. Dubai is focusing on building facilities, communication, fostering infrastructure up to the best world class criteria, improving services and expenditure. The successful restructuring of government-owned businesses allowed reimbursements of debts while maintaining the sustainability of development. Ladies and gentlemen, Dubai has a model of excellence development based on the visionary leadership of creating an internationally competitive international hub where we can welcome projects and allow enterprises of all sizes to do business while providing the best to those individuals who choose Dubai as their place of residence. I would like to draw the attention here to the green economy for sustainable development which is an initiative launched by His Highness, Sheikh Mohammed Berasheed Al Maktoum and has positioned Dubai firmly among global cities leading to transition to a green economy preserving the environment and as a hub for exporting and re-exporting green technology. Dubai also alongside its growth has maintained its philanthropic activity through some initiatives that have attracted the attention of the world. The initiative of Dubai Care has improved the situation of more than seven million children and improved their basic education. Dubai Care was chosen to join the initiative launched by the Secretary General of the UN, Ban Ki-moon, entitled Education First, giving all children the opportunity to get a good level of education. Ladies and gentlemen, we look forward to benefiting from this intellectual dialogue between decision makers, policy makers, and planners in development from all over the world, emphasizing our role and capacity in building a better future for our region and the world, wishing you all the best in your endeavors. I thank you again for being here with us and I wish you a good stay in Dubai. Thank you. Thank you. This concludes our opening session and we will reassemble at two o'clock for the first plenary session on global governance.


Would you rather pay $650 or $66 for a smartphone? Simple. With the Appalachian Advantage Plan, pay less upfront and then just a few dollars more every month. Better service, bigger savings. That's today's Appalachian Wireless. Pikeville Police Chief Chris Edmonds says the arrival of meth into Pike County has completely changed the types of cases they deal with. We are not taking prescription drugs off people no more. It's very seldom that we're getting a prescription illegal narcotics out of somebody's pocket or in wrong pill bottles, it's very seldom that we're even seeing that now. In 2014 we had say one meth charge, 30 in 2017, you'll see 50 to 60 in 2018 and this year alone already we're probably around a 10 to 20 range of meth cases already. It even changes the type of 911 calls that dispatchers are taking. Two or three nights straight in a row that they'll call in, there's a mass shooting over there, there's five or six people in on the sidewalk, hurry over please, when we go over and they'll just be standing there, there'll be nothing happening, they're just seeing this stuff. There's somebody under my bed, you know, it brings on paranoia to them to extreme levels. And unlike other drugs, meth brings about an entirely different set of medical issues. When we go to jail with them, and a lot of times the jail just can't take them until they get medical cleared because of those facts, whether their heart rate's outrageous or they got open wounds that need to be treated. So the other officer is stuck with an RSD that we call an ambulance for, take them to the hospital and we'll stay over with them until they get cleared and take them back to jail. So sometimes that's a four or six hour process. Not to mention the risks that meth puts an officer in because many meth users use the drug intravenously. As we're dealing with more needles now whenever dealt with, you'll see needle sticks skyrocketing on officers and you know that's a traumatic event for that officer. That's a year long worth of blood work for him or her and medication for a solid month that just makes you sick every day. Tomorrow we will take a look at the process that takes place after someone is arrested for meth and how much time it takes an officer off the road to deal with one case through the court system.


Video includes a brief demonstration of how to set up a Google account, and it will also include the basics of creating a Google Doc. I'm recording this video using Tegrity. Tegrity is a course capture tool, which means during this recording, you will see what is on my computer screen while you hear me talking about it. Right now you should see a Firefox window open to Google.com. Recording videos for your class can help you communicate core course concepts to students. Reviewing the videos before class allows students to prepare for class activities, which is how we're going to use this recording. You'll watch this video individually, and when we meet at the second convening, you'll participate in a group exercise that will help you learn more about how you can use Google Docs to collaborate with colleagues and to engage your students. At the convening, we'll also be showing you how to work with Google Docs using the Collaborations tool in Canvas. What is Google Docs? It's an online word processor that lets you create and format text documents and collaborate with other people in real time. Before you can access Google Docs, you'll need to register for a Google account. You can do so by going to Google.com. Let's do that now. Here I am in my browser. I've selected Firefox for today. I've typed in Google.com, and I've come to the Google page. If I had an account already set up, I could click on this sign in button and go straight where I need to go. For today, to set up your Gmail account, I'm going to go ahead and have you click on Gmail, and we'll click on this button, Create an account. You'll just fill in the information that it asks for, your name, create yourself a Gmail address, fill in a password, and at the bottom, you'll just click to the next step and follow the screens as they walk you through the rest of the account creation process. My account is already set up, so I can just go ahead and sign in. I'm going to do that now. I'm signing in. Here's my Gmail account or my Google account. From here, I'd like to go to my Google Drive. The Drive is where all of your documents will be stored. It looks like the file manager on your computer. If you want to create a new document, you can click on the Create button. From here, you can choose if you want to make a new folder, a document, a presentation, a spreadsheet, a form, or even a drawing. For right now, I'm going to go ahead and click on a document, and it's going to take me to a blank document template that kind of looks like a blank word document. The first thing I'm going to do is hover over File and click on it, and I'm going to rename my document so that we can tell what it is, and I'm going to call this Project Idea Demo, and I'm going to say OK. Now you can see that my name has changed up here, and as I type, all my changes are going to be saved in this drive, so I'm going to go ahead and type here. This is a document for Project Idea. We can share information using Google Docs. OK, let's check my spelling. It looks like my typing is not that great today. OK, so I'll correct that. OK, so now that I've typed in some words and you can see those, let's look at some of the other things that we can do. I'm going to go ahead and highlight this like we would in a regular word document. I'm going to make it bold. I'm also going to come over here and make this a lot bigger so that we can see it easier, and I'll pick a different color just for fun. OK, there we are. This is a document for Project Idea. We can share information using Google Docs in blue. All right, so we can also do some other regular word processing things like we can center or right or left to justify depending on what you need. Your document spacing is here. You also have some numbering and some bulletin that you can play with. And there's a print button. There's an undo and a redo button, and you can also paint your format. Let's investigate some of the tools up here. So on file, this is the one where we renamed our document, but we can create a new document from here. We can open an existing document. We can make a copy, and we can do a print preview. We can print. On edit, we have our undo and redo buttons again. We can copy and paste. From view, you can change how you're going to see your document, whether you want to look at it in print layout or with a ruler, or look for spelling suggestions. On the Insert tab, you can insert images, links, equations, drawings, and some other things like headers and footers down here toward the bottom. On format, you can do some of the same things that we were doing just a minute ago with the addition of strike through superscript subscript. On tools, you can research and define and do a word count. And this one, I think, is kind of interesting. It's translated document. I haven't actually tried this, but you're supposed to be able to translate your document into a different language. And I think that that sounds like it would be pretty neat. On table, you can insert a table. And then on Help, I just wanted to show you that you can click on this Docs Help here. And it will bring up some articles for you, some different things, like an overview of Google Docs. And you can read some more about this if you need some additional information. OK, so we have our document. We've looked through some of our tools. And again, this is just the basics. We're not going to go through every single type of document. This is just a basic Word document. Now that we're done with our document, we want to share it with some other people.  And from here, I'm going to decide who I want to share with and what type of privacy I want on this document. So if I want this to be private and only have the people that are listed have access to it, I can keep it that way. Or I can choose a public link, meaning that you can sign in without authentication and anyone can look at that. If you want anyone with the link to be able to see it, you would click this. And I think with this one, you still need to have a Gmail account. It just doesn't log in. With the public link, when I tested it last night, it seems that I could send a link to my regular email address and not be signed in, and it still let me access the document. So that was pretty cool. And then on private, you can check this one and just include the few people that you want to see the document. And then they will be asked to sign into Google Docs when they receive your invitation to join this document. So I'm just going to say for now, anyone with the link? And I'll save this. The next thing we want to do is decide who we're going to send this to. Just for ease here, I'm going to send it to myself so you can kind of see how this works. You'll just pop in the email address of the person that you want to send this to. And notice this is my Gmail account. And I'm going to decide what privileges this person can have. Can they edit the document that I've started? Or can they only view it? Or can they only make comments? I'm going to say that they can have editing privileges. OK, when I'm all done selecting what I need to know, I'm going to leave the box checked for notify people by email. And then if I wanted to add a personal message, I could do that. I'm going to go ahead and be done with this as it is for now. And I'm going to say share and save. And then I'm done. And if you look in the lower right corner of my screen, you'll see that a message just popped up from my Gmail account that says an item's been shared with me. And I'm just going to pop over to my Gmail account real quick. I'm going to close this one so that you can see that it will open the document for us. And I'm going to click into my Gmail. Here's the message from me to me, inviting me to share a document. And I'll just click this link. This is Project Idea Demo. That's what we named our document. And then it opens the document for me. And I can begin working on it because I have editing privileges. So you could be simultaneously working in this with several people at the same time if you had shared the link with several colleagues. So this is a pretty cool setup. And it's a great way to share information. And it's a lot easier than going back and forth with emails and trying to get everybody's opinion. You can just edit right here and get people's thoughts and comments. All right, so that's about it for the basics of setting up a document. Don't worry if you didn't catch all of this the first time. You're going to be getting some hands-on practice next week. And we'll post some additional resources for you to review. And if you have time to look at them and want to know more, you can. And you'll find those support materials either in the Project Idea Communication site or in the Project Idea Canvas training course. Thanks for listening. Bye.


Our speaker today is Mr. Bob Dunn who is talking about how to repurpose a single piece of content and do a lot of content. In his 25 years of running the business, Bob Dunn has discovered that being flexible is the key to survival. His adventures in entrepreneurship began in the 70s when he found himself driving a nice green car. The memory of those blind jingles that ran through this had helped eliminate many tunes when he started searching for info music for his podcasts. Bob, Nubes, Bob, Devon P has taught thousands of WordPress users and continues to stretch his creativity to find the best ways to help people sell their products and create and repurpose their content. Please welcome Mr. Bob Dunn. So I have been doing this for 11 years. I've been talking to a lot of bloggers and been coaching training. Interesting when I meet somebody, I mean, kid talk about blogging. There's always those two specters. How's it going? Oh, I'm excited.  Then there's the other end of the spectrum. How's blogging?  It looks like they're going to puke. Because they know that they haven't been blogging and now they feel guilty because they're going to have to admit my last time of blogging was too much. And then there's everybody behind me. And the problem is blogging is tough. I've been for a long time. And I've discovered a lot of different ways to create content and repurpose content. But it's the never-ending thing. You've got all these coming up with ideas.  That's where this comes in. Now I'm going to be talking about two things here. Twofold. One is this. How to take a single piece of content and actually make more content out of it. The other part that's essential to that is refreshing your current content. And that is just as critical. And you're going to find a lot of use for it. And maybe it doesn't create tons of content. But you're already using something you've already done. And likely it's something that has been successful so far. So why do we want to do this? It's for great reasons. We want to make ourselves happy because we're tired of always generating new ideas. Thinking of new content, sweating, and whatever your problem is with blogging. It's ourselves. We want to make ourselves happy. We want to make our readers happy. We want to keep pushing content out that they find useful, they find educational, that they keep coming back to you. And if Google ain't happy, ain't nobody happy. That's really the bottom line. I mean, we are bowing to the Google God. And we want to keep Google happy with our content. So what I do is really a mix of all three of these things. It's really combining them all, figuring out how I can make my life a little bit more enjoyable. How I can make my readers happy. And how the search engines will continue to find me. Now everything I talk about, I've done myself. Sometimes I've done it for a few months. Sometimes I've done it for years. So it's not, I'm just projecting what might happen. I can tell you for a fact that some of this stuff works. I'm going to be talking about internal links a lot. Now, how many of you have heard people talk? Okay, you've got to get inbound links and external links. I mean, you've probably heard that in various SEO sessions. You hear it everywhere. It's such a huge thing. But what we don't think about is our internal links. Those are the links that are within our blog. We keep the other posts our own content. And those are just as critical. The reason being is that Google, now I'm a very low-tech person. So how do I describe things? I'm not going to get into why. I'm just trying to know the concept of it. Eternal links basically give Google a road map. It helps them to understand the kind of content you have. And what you're talking about a lot. And it makes more sense to them. So when they go from link to link to link, when they're doing their thing that Google does, it's saying, hey, this makes sense. Because this is showing me what this blog is about. And that's why internal links are so important. That's what we're purpose is a huge part of that. Making sure that not only when you write that first post, but that you're going in and actually mentally remembering is to go in and make more internal links happen. And it's got to be common sense internally. So it can't be forced. You want to blow your content. You want to relate to your content. You don't do it just from the state internally. So as I mentioned, updating content is huge. This is probably one of the biggest factors that I grow in my audience. I grow my search, outreach. I grow my organic search because of this. And there's really three different things that I'm going to be talking about with posts. It's your content. Tweets, turns and twists. So it's tweets. And I'm going to have to tweet, tweet. No little things that you knew. This is stuff you're going to go back into your post. You're going to change out of link. You're going to add a little bit of content. You're going to put an internal link in it. Whenever you are... And you probably look at this and say, my god, what are you talking about? How am I going to have the time to do all this? But this is the back of your head when you're doing other stuff. When you're going in and doing other work on a post. Or maybe there's another reason it drives you in to edit that post. Somebody tweeted, hey, you know your first paragraph has three misspellings. So you go in there. Maybe that's the time to say, okay, I've got to review this post and see if I can boost it up. And those are the... This is just updating posts. So you do something, click update. Another example of this is I monetized my site a lot with the affiliate links and stuff like that. So when I'm in there, I'm thinking, hey, you know, is there some way I can logically and make it readable to put an affiliate link in there? Or have I written four other posts since I did this post that actually talk about the same topic that I can easily have a paragraph and link to those. Give people another step to go out and learn more about the specific area maybe I just touched on that point. So that is really important to go in and keep those posts up there.  Something that you can start watching your posts find those high ranking posts. Those are your gold mine.  You know, this is number two. I've made a lot of visits per month. Whatever, you know, it's doing conversions. You have to look at that. But also look at it as what can I do to make it better? Better for me, better for my readers, better for me to work. So those revising that post is very important. Now we go to the crappy posts. The posts that you look at and they're kind of dated. They don't really relay anymore. They don't just garbage. And you're going through and you're thinking, okay, I'm going to clean these things out. Now you've got to make a decision. You can take the easy way. Go in, delete it. Make sure you put a redirect. Bottle plugins, yokes and stuff will allow you to do a redirect. So redirect is somewhere onto your site. It's not even your home page. But you don't want a ton of those redirects. So what I can do is I go in and I look at it and I have to totally get innovative to think of how often I make this post alive again. I'll go in there and I'll work with the SEO. I'll work with maybe the keywords. I'll work with the title. I'll change the title. Maybe it's so obsolete that I take something a similar topic, totally rewrite it and still leave it as that published post. So it's not always a matter of getting it rid of all those posts that aren't doing things, that aren't driving traffic, that aren't making conversions. You're going to find out that I can give you examples here, but you're going to find your own creative way to do this because it really depends on your content, your audience is looking for. But I want to give you some guidance. And that's where this is. So don't always just delete, delete, delete. I'm going to send maybe a post about some workshop you did three years ago. Maybe it's time to get rid of that. They just put a redirect or put even a, you know, one of those, I can't remember what it's called, it's a 404, but it's another one that just basically says, this content's God is buried in history. Now the big one is the tweets. I do this the most on my site. And what I mean by this is this is work. So you're doing a little revised tweets and I'm going to give you an example of my site and what I write about. Hopefully you can kind of relate that to what you write about and the content. I write about WordPress. I have tutorials on plugins. Let's update. And they change. And I see what posts are really ranked in high. I'm still pulling in people to these posts or still reading them, but I'm looking at it and thinking, wow, that plugin changed a lot in the last two years. So I basically rewrite it. Put in new screenshots and do the whole shebang. And what I do is, and this is the important part, is if it's a high-ranking site, a high-ranking post, you don't want it down very long, but you're going to take it down to a draft mode. You're going to update it, then you're going to reschedule it and send it out again as a new content. Why is that great?  They're starting to see things. I've published a while ago. More than likely, depending on your traffic, people are landing there by search and they're not paying attention to what's coming out when. So do that. And there's something really important to remember when you're doing this. If it's a high-ranking post and people are finding it in the search engines, it's like, why, you know, this title is working for you. It's already driving traffic there. People are searching and they're looking for something and maybe they're looking for an answer and they're clicking through, so don't mess with the title unless it really doesn't fit the topic anymore. If it's such a rewrite that you just think, and if it's a dead post, it doesn't have much ranking. Hey, go for it. Change whatever you want because it's not being ranked. There's probably not a lot of leads out there. As long as you still think, what is Google looking for in that title? What are my readers looking for? That permalink thing, though, is a little bugger. You can get in a lot of trouble with people saying, oh, I'm going to change the permalink and the slug at the end of it because that's going to be Google-wide because somebody told me, like Google said, the slugs are really important to search. Whatever. That's not the worst part of changing that thing. If you decide to change that, then every link that you have out there unless you do a redirect, well, now they'll get a four-core error page. So I really suggest when you redo those high-ranking posts, don't touch the title. Don't touch the permalink. It's working for you so far. Likely, you're just still writing on the same topic and you want to keep that Google News going. So don't mess with it.  And a post that can be ranked in, you know, your 10-times post suddenly goes off the charts. The other piece is if any of you use... How many of you use EOS SEO plugin? Quite a few of you, so this is very... Again, if you've got your slug down there, make sure, you know, it doesn't change. The title, you can change. Likely, you won't need to. The meta... Again, if it's high-ranking, why mess with it? It's trying to be traffic there. Don't... Don't get this suddenly enlightened, you know. Come back from work, have three cocktails. Oh, you know, I just feel like this would sound better, you know. Don't touch it. Just don't touch it. Keywords, you can play it. If you're into the keyword part of stuff, play around with it a bit. You can do that.  Do whatever you feel will change it to get the traffic you need. Change the flow. Change it, whatever. You know, put a redirect in there. But otherwise, you just don't mess with it. If it's already driving traffic to your site, you don't want to. Now, this one, I'm going to fake it really well because I realized I left an entire slide off my presentation, so I'm going to sneakily turn the next slide into this slide without you knowing it, even though I've already told you. What we're at now is this is a perfect time for repurposing because we have so many mediums. We have audio, video. Video has been the biggest thing coming in to us for the last five years. Every year I've heard, video's going to be the biggest this year. It goes by pretty big. Video becomes biggest next year. Video is going to be big. Video's going to be big, and we know it's one of the mediums out there. Audio, podcast will be huge again. I run two podcasts. I ran as many as four at one point. Those are big to me. Think of all the different stuff you have or the opportunities I should say that you have with your content. You create a single piece of content now and you have all these other mediums. When I was doing a podcast and it was audio only, I thought, how weird is it to create a video out of that? Because there's actually systems in place. There's a site called repurpose.io that will take your audio, not automatically create a video and upload it to YouTube. It has that little sound wave on it that dances around.  So I asked a few people and they said, hey, I do it all the time because how many times do you put on a video where there's just some talking heads and you start doing other work? Do you experience those two people talking forever? No, you don't. Likely unless you're infatuated with their faces or something or there's something that drives you there's the opportunity there. So when you've got video you obviously have audio that you can extract. So you have all the different mediums now that you can take a single piece of content and turn them into other pieces of content. I mean, just on your side alone. So get creative with the video. Get creative with the audio. Not necessarily just, you know, two mediums. But people just aren't people consume stuff in so many different ways. You might like video, you might like audio, you might like text. You might occasionally like video, but then you like audio sometimes when you feel the difference and you like text and you like video just as much, but maybe you like text a little bit better. So everybody's looking for that content. There's a really cool plugin that I use. I install it and what it does is I only use it on my posts that have just text only and what it does is it basically creates an audio automatically of your post. You select from a few different voices and it puts it down to the end and somebody can listen to your post hi! How PC is that? Why shouldn't you do that? If you say, oh well it's not my voice I mean you've got a podcast podcast is your voice but somebody just wanted to hear your post audio wise and what's cool about Amazon Poly is you can hide and show things so what you can say is let's say I have an entire post and I say go to my site somewhere in there well that really helps with some of the audio or I say go to the site where you can say the site I want to say differently in text but I want to verbally say go to dot dot dot dot com and check. So I can tell Amazon Poly what to show in the post and what to only put in the audio. So if you have one screenshot and you're thinking ah I'd like to use Amazon Poly but that screenshot is simple but I don't really explain it but if you have a screenshot write out an explanation of what that screenshot is hide it from the actual post and it pops into the audio when you replace it so it's kind of another used plugin and it's worked great on one so make sure you do all of this with all these different mediums Extractions this is the other way of creating now here's where you've got how to get created with it and I'm going to be talking about Google Big Content a little bit here which I'll address as well What I mean by Extractions Extractions is one of the oldest things in repurposing your content and I'll give you an example of this you create 10 Twitter tips and you just have 10 posts there I'm not talking repurposing it's easy it's a matter of taking what you have and building for it, it's that simple I mean a lot of us are already doing that maybe just not doing it to the extent or getting a little creative so you have 10 different posts and what's really cool about that is you can elaborate on those posts get more into depth about each one of those tips and interleap it so now you're telling Google hey I'm talking about Twitter a lot I'm going to pull this content more educational content about that specific post and that's a goal of mine I do for a while I was doing transcripts on my podcast and I do these transcripts they were like massive transcripts I mean thousands of words and I started thinking okay I got to put my brain on here and think what is what's a way to really do something with these transcripts and I realized that every my transcript was interview so I'm asking the question specifically for a specific part of that interview so let's say let's go to 10 tips on Twitter and I'm just throwing something out from the top of my head so maybe I'm talking to Twitter maybe I'm talking to Virgil who did the keynote and she's answering maybe one of the questions is what's the best way to make product conversions using Twitter well that's buried in that podcast transcript but I can take out that particular chunk of it put it in a post and title it how to make more conversions for your product on Twitter now I'm going to show you how I'm doing duplicate content there so there's something you're going to want to do that Google doesn't say you're not fooling me but the point is now I'm able to drive people through social by putting that title that one question that those people that are is driving them and that's what to do to help conversions for products on Twitter they're going to be driven to that single post and then I'm going to do that post and I'm going to say hey now you can go here Virgil talk all about Twitter I need them over to the podcast so I've asked you a specific question created another piece of content and I could realistically go through and do that with every one of the questions I asked and the whole thing is I'm driving people to my site because I'm asking something to the city and I was like oh yeah another 10 Twitter tips we all made that but if it's something that hits a nerve with me and I do products and I want them to convert then I'm more likely to go to that than just the general 10 Twitter tips and I'll read it and even if you don't move to the full podcast you've already maybe got a new reader and this is just one example so look at your content I mean there's interviews, there's tips anything that you can elaborate on that's basically just elaborate on content don't think because you can generate it and I'm doing it from a transcript and I could actually then pull out that particular piece of the video or the audio audio in my case and I could have that a separate little audio and maybe I could add it there or I use Amazon Poly to create an audio on that post the thing is with repurposing your content especially taking a single piece is really looking at it from all angles and understanding what your readers want and how you want them to find that content what's going to drive them there whether you're sharing it on Twitter to an organic search whatever so I've got an example for every one of these but you can pretty much get where do you pull out that content I can't tell you how many times I've pulled out content I was able to repurpose it to something else and that's the whole key to it I'd love to say here's a little red pill I want you all to take it you're going to go home you're going to sit there and let it kick in you're going to have this moment in euphoria and all this sudden content is going to regurgitate onto your blog and you didn't have to do a thing because the bottle is a little red pill well as you can guess no little red pill like that exists one post serves all I know a guy that is very successful what he does and what he does is on Monday he sends out an email to his email list with an article he takes that same article on Tuesday and puts it on his blog on Wednesday he creates a video on it where he's talking about that particular one on Thursday he does one piece of content essentially one idea and every week he creates four pieces of content and he has thousands of subscribers because he just twists and turns a little bit going to be different than him talking on video versus maybe on the podcast it's a little bit more subdued but he always gets his readers that first look at it and that makes him feel special then he puts it on his blog and he does this time and time again and it works like a dream for him and his audience has figured that out and they kind of they engage okay this is coming through if I want to hear this in audio form I'm on the podcast I want to see him talking about it on a video I can look forward to that day of that week very unique I couldn't believe how well he and he just has it he has a streamlined he has this workflow that he just goes through it all so I used to do some of my most popular posts in the world where video was just a child theme tutorials what I would do is I'd create two videos one show them and all they could set it up as a demo one show them what they can't do without knowing code then I did this long post with it that pretty much explained everything that I explained in the video and those are some of the popular posts most popular tutorials I had on my site and they're still going back to them and they're like four years old I think they're even some more outdated but people are still going back to those I used to do a podcast that I would do a video and audio and I'd do a post on it so every week you'd go to that post every Friday there was a video of me talking it I just pull out the the audio cool thing about pull out the audio then you can create a podcast out of it you can stream it into iTunes and all that good stuff and then I also wrote a post on it so people got there and they had a choice cool I want to listen to it or read it but it was an option and it was easy for me to just pump that stuff out because I basically created the post first it was easy to make the video from that and then we just pull out the audio from the video and I did that and that again it was a very popular podcast it took a little bit more work but people love it because they had options yeah I'm good I'm going to have time to impress you so social how does social play into it and we get kind of a little confused because we don't think of social really as repurposing engagement conversation sharing so it's not in a way it's repurposing and you really think about the concept of social because you are repurposing content to different people group of people and trying to drive them to it so if you look at LinkedIn and Facebook and Google Plus for how much longer it actually exists which I don't think is too much longer you know you don't have a word count like Twitter instead of using that little meta description I'll pull in the first paragraph I kind of repurposed content and put it in for my share instead of trying to think of something new now that seems like a no brainer LinkedIn how many of you do LinkedIn articles LinkedIn articles is like repurposeville right there for you because the best way to do a LinkedIn article is to write a post on those 10 Twitter tips do a LinkedIn post that says 5 Twitter tips copy it in there and then say hey I have 5 more tips over on my post and hopefully you have them clicked too maybe they don't and they still feel good about you and everything is warm and fuzzy but maybe they don't have these 5 good tips I'm on to know what the other 5 are I've done that on LinkedIn quite a bit and it's a good way I've yet to is there anybody in here that can honestly say that LinkedIn is like really changing their lives has been an amazing experience come on somebody please I'd love to see one person you know LinkedIn is kind of coming out of its shelf and I see a lot of people moving to LinkedIn away from Facebook and Twitter but that's not at all so social just find unique ways I mean when you think of repurposing your content if you do a podcast or a video there's a lot of services out there for you create a short little video and then the way that's repurposing it because you've already created this video you can share this shorter video on Facebook drive people to wherever your other video is or audio I don't know how many times you've seen podcasts that put in they'll put some teaser and they all go ahead and I used to do like the first I pull out a nugget of something that yes said a short video and I put it on Facebook and even though that's promotion marketing however you want to say it is repurposing because I was able to find that specific piece that people would go oh that's cool listen to this podcast so again it's a matter of getting created and you probably sit there going yeah well this is what I wanted but what you're going to find is that as you go hopefully this stuff will pick in your head you're going to find your own ways to do this and that's the beauty of a lot of the stuff I get I'm explaining that I've done nobody ever told me to do it I just thought how can I repurpose this I've got a lot of content like I said before those analytics are going to be critical because you want to know what the content is doing you want to know what the content is and you want to build more content around those ranking posts I mean it's kind of like I'm trying to think of an analogy but you've got this gold mine already on it why not take advantage of it especially with that interleaking I go to some sites and it's like you're missing out you're not connecting the dots you're not sending not everybody's going to say oh cool I'll go read this it's not going to happen every time obviously but given that option where people yeah this is the part I really wanted to know more about and I've actually started writing posts always with repurposing in mind and that's another thing is from here on out do I need to give it all away here or can I tease them and I'll be teasing them by doing some headline that's going to not live up to this what it said basically I'm talking about giving them enough stuff that they can walk away at that point feeling good about it feeling good about your content but at the same time I want to click through maybe you have bookmark maybe they don't have time so they click through the bookmark and they come back and read or they listen or they watch not a lot about everybody always brings out when I talk to you Google is like they've got like this pedal rod that's waiting for you when you do Google's content and you know everything's going to explode well most of you are using Yoast SEO and again I'm not a real technical person so I go to these people and I trust them to tell me what to do because they so far haven't led me astray I listen to them because they know what they're talking about they spend a lot more time doing this stuff and there's this little thing called canonical elites I think that's how you say it or L I can get into the technical definition of it and I've written a post on my blog by the time you're out of this room that goes over all this stuff and has some links to this but this URL does so let's go back to my transcript my transcript this is long being I actually use duplicate content because I pasted in one part of that transcript when I go in there I put in the URL of my main podcast and what if I tell them Google, I'm telling Google that don't pay attention to this so much as that other stuff because that's really where this came from doesn't have a technical definition if you've ever heard of one I mean if you want to go to Yoast they've got a whole thing but that's kind of it in a nutshell and where you get the boost so you're saying okay now Bob now I'm really confused because maybe the search engines don't won't start ranking that maybe they don't but that doesn't mean you can't share it out and still drive people to it and that's kind of the purpose of that other little piece and it's the purpose of also being a little bit lazy and dropping it in there but as long as you do that you're not going to get caught for duplicate content because you are telling Google that you're telling the search engines you're telling the search engines how ever you're telling them I have no idea how this works but it is saying that hey, this is a post that really you should be seriously looking at this post where I pulled this one so you're still sending that over Google to give that little bit of juice whatever that is but that's important because you don't want Google to start analyzing you for Google and Yoast has a bright build in you can just go down there up in that URL and it's good to go like I said I got a link you can build a Yoast and just canonical go ahead and search it there and it has way more information than you probably ever want to know about this but it's important because duplicate content can be nasty so as I get kind of wrapping up here a couple things I've touched the tip of the iceberg if you think of repurposing your content I mean you're in Seattle Seattle likes to recycle that's it you're recycling your content you're not throwing it away you're not being a bad person putting it in a content pile with all the other crappy content so there's all these options that you have to repurpose more content and you just look to them I ran an online course for a while I ran about everything you could possibly I've done all that stuff and I'm not doing any more but I did this online course I had these great courses on there well at one point I've decided I don't want to do this anymore for various reasons I've been in a whole session on why I didn't want to do an online course but that's very native thing look at this and I thought my god I have a lot of content here so what did I do I created a bunch of posts I just basically posted them as posts now and I probably got more benefit out of them than I ever did with a freaking online course I got more traffic it was like people coming in oh my god this is amazing you have that communication you want to go into the comments but hey living but live so I did that I have a membership site with the same thing protected content when I start that there you are people it's a world e-books we've written 4 e-books those are now long posts I'm tired of giving them away whatever maybe I'm not collecting names or subscribers from it maybe I'm not solid anymore but the benefit is different and it reads a lot so all these different things there's tons of content you can reuse so don't ever think there was many times I thought I failed online course sucks nobody doing this I didn't think that I did last in January I did a 48 hour marathon content marathon I decided to get this in my head but I was going to push out a piece of content on my blog once every hour never do I don't wish that on anybody I spent a long time working on that besides what I was putting out at the time it was an interesting experience so let's kind of leave it at that but the thing is what I realized is when I put almost 48 hours the almost content 48 pieces I thought man I shut that stuff out fast people are like whoa I missed that so what I did is I went back and one by one I took them off the grid republished them oh that's a great post because they missed it in that 48 hours so I had 40 days of content that I was able to repurpose I mean that's not the ideal I'm going to repurpose content so I'm going to talk 48 pieces of content 48 hours I mean that's not really a strategy that's lunacy but it was something I kind of challenged myself to do and in the end I thought wow I really got a lot out of this so I've done a lot of really stupid things in my business and I did it but I've always found a way to recoup from that and it's been huge now as I said in the beginning I said I never did I have to say this was going to be easy I did not like the word easy easy to say it does take work I mean like I said it does not exist so it's not going to happen but there are ways you can do it that are less taxing on you a lot of them I mentioned taking content repurposing it pulling out audio creating video maybe you're not in the video then do audio maybe you don't like people looking at you whatever the case really go through your content and everything I've talked about think about it how can I do this you know it's not a magic bullet but it will really get you I can guarantee you will be amazingly surprised that's why I'm still doing it I've been doing it for probably 4 or 5 years and I'll continue to do it I keep going back through my posts and I look at them and like I said take that moment when you go into reply to a comment any time you're going into an old post there's always going to be some reason you end up back at an old post somebody shared it or like me I go into old post to teach myself something that I forgot so I go in how did I do that I did a video on it so I watched myself tell me how to do it which is maybe why tutorials are basically to help myself more than anybody else but I'll go in and sometimes I'll say oh I wrote this post on this how to do it and then I go in and say oh that doesn't work anymore but that's getting traffic but I have a better solution so why don't I switch it out I put a better solution in here maybe it's a different plugin or something that just works better than when I wrote that four years ago and in that case then I would republish it I get all excited cool I do a little quick change up write about a little bit I should just chart a post and I'm republished got new content and it's something I know people were already interested in my number one post is how to create two blogs on the WordPress site this has been my number one post for the last ten years I republished it three times I've repurposed it as a result three times I've changed links I've added videos can anybody guess what this post is about it's really a simple idea categories it's telling people how to use categories on their site I've had over 700 comments on the three different versions and that is one sucker that I've tried to repurpose and monetize that I just can't do there's going to be those ones that you think oh this is a gold mine and no matter what you do with twist you think okay can I convert them can I do this click on the affiliate link I just I don't know it's like the demon of my blog because it's so freaking popular but I can't do anything but make people happy with their solution which is not a bad thing either so I leave it up and I do update it to everyone so that is repurposing your content I mean it's it takes work it's getting creative it's looking at your own content because everybody's going to write different kinds of content so you've got to start thinking how can I do this to my content not easy but I'll tell you then we'll work it so if there's any questions I might even be not perfect here yeah no as long as you do all the things I I've done said to do you know duplicate content make sure you put that format of the link in there if you republish it you know I've actually I thought about that when I first started especially when I would take it off the grid for a little while and then I would post it again I think should I be telling somebody about this and of course that's like yeah I'm going to tell you and so I did it at the risk of watching it to see if the traffic would go down or out depending on it I would say almost 95% of the time it never went down it would either stay level or it would increase so that little bit of time off the grid never caused any problems so I figured Google must appease my weirdness or whatever so I was able to do it and I didn't have to yeah as long as I just didn't screw up on my end to confuse Google oh I'm sure there's yeah she said run it through the console and have it re-indexed you know I'm very lazy you know I kind of like this work cool now I move on what other weird things I can do yeah and one thing I will mention is your comments you're going to have to make a judgment on this if a post has comments and you repurpose it and re-publish it do you want to leave those comments on there because suddenly your post has a date which your post should have a date on it and your comments have a prior date which most people won't pay attention but it bugs me so sometimes I'll actually remove all the comments because there are old comments, old people don't care about it anyway the comments aren't really doing much for me, for my site, or for anything so I'll do that but because I feel like my blog has a new audience all the time and I want that to suddenly be new content to a lot of new people I can push it out as a new content on the social so it's not really a trick of the trade SEO better what it does is I view it as part of my reason to repurpose is I don't want to freaking write another post for it so I can take it off the grid I can republish it new people that started following me since I wrote it two years ago some people go back to it and like wow they maybe missed it so nobody has ever told me well you've published that like two years ago Bob why are you doing that I just repurposed my repurpose post the one I published today I rewrote it a little bit more you fit the stream of this took it off the grid and now it's a brand new post to me so it's really giving people new readers more giving those people exposure that they never got that two years ago so I'm counting on pulling it new faces if it's a high ranking post I do it sometime for an hour so I'll copy the post over put it into another thing take it off put it in draft mode move it back over paste it in scheduling don't publish it schedule it something goes weird when you just publish it at the time you feel it you can change things up and that's what I always found it was better to schedule I'll schedule it like 5 minutes and then I'll do it okay so maybe one more question oh I changed it on the ones I republished I do change dates but the ones I just do a little tiny update to I leave them that same date so it's kind of the ones I really do major republishing because often I'm writing about WordPress tech and it needs to reflect what's happening right now with that meeting that book so thank you all


So it looks like maybe another minute you can just do section a you guys can just do section a I see that everyone is Near the end of a Yeah, so one to ten if you finish if you have just like you finished earlier you can go on to be But I'm going to go over a So alright guys, so let's let's try to go over a so what did we have for for two? Did you have to perfect? Yeah, I would buy a huge house With a yard if I won so we have we have the consequence and then we have the action right so the consequence would be I would buy a huge house And that's the hypothetical or the imaginary action that would happen, right? And then that would be what if I won the lottery, right? So that would be the action that would be needed What about a three? A duel and thought it would be much later So we have painted which is if and then the simple past painted and then it would be so based Form much lighter Selene did you have a four? Very good. I would do it myself if I had more time, right? Very good. What about five? Did you guys have five? Michael Luciana? So I wouldn't be so broke if I did anyone have anything different. It's close Didn't spend right because if you did not spend the money then you would have you would not be so broke, right? What about Vince did you guys have the next one? So right the only difference is you had put past perfect But here we would do the simple past just shared, right? So if maybe if I shared an apartment with friends, I could or would get along better with my parents very good If I shared just the simple past, right? So maybe if I So simple past you have shared Right if I shared the apartment with my friends, I could or would so that's the base form get along better with my parents