Ja, werte Zuseher, werte Publikum, wir sollten laut Fahrplan heute eine Person sein. Über Nacht sind es drei Eidgenossen geworden. So, according to the Fahrplan, we should be one person that became three overnight and we're going to hear them talk about net politics. So, we have Simon here from Digital Society Switzerland in the middle, Sabrina from CCC Switzerland and then Patrick from the Swiss Pirate Party. Last year we heard about two referendums on mass surveillance and today we're going to find out how these laws have been accepted or denied in the referendum and how, well, how direct democracy worked in this case or not in Switzerland. So please welcome Patrick. Welcome to our small update, as you said the second time we're here. I'm happy that this many people are interested. So we're going to have a quick look at how referendums work in Switzerland, so you don't get confused by the terminology. Then I'm going to talk about the Nachrichtendienstgesetz. We're going to talk about the BÜPF, the other law and then we're going to look at this one legal case about mass surveillance that we have running and briefly five currently interesting topics that are lost, that are now debated in the big chamber and small chamber of the Swiss Parliament. So in Switzerland there are three possibilities, how a law can come about. How it could come from the people, so national referendum. Then the ruling government can pass a law and in the parliament you can start a motion, which is going to be treated by the parliament. Then there are these different layers here and then there's the von Niemlossung, which is a public request for comments where anyone can basically comment on a law that's in debate in parliament currently. So, to the Nachrichtendienstgesetz. Last year we collected signatures to force a national referendum. Unfortunately we lost that referendum because we didn't have any money. Nobody wanted to invest into this political fight and it's just not a political climate to be against surveillance laws. So 50% of the people voted yes to this referendum, but one small highlight, the people below 40 voted no. So there's a chance in the upcoming years to do something about this. Little correction, it was 65% of people who voted yes. Welcome to the part about the surveillance law. Please excuse my raw voice. First I'll tell you about what happened until now. Then I will tell you about the demonstration in 2014 and the referendum in 2016 and then we will be talking about how things may continue. We won't make the surveillance state great again is certainly the big thing and that's because in our constitution we have the right to privacy guaranteed and unfortunately the law about mass surveillance named BÜFF will violate that. We've had a law until 2014 which allowed a certain extent of mass surveillance and preemptive data storage but that didn't go far enough. We had a previous presentation which you can look up online with more details about that. This revision of the BÜFF had included extending the preemptive data storage, permission for Trojans and many more and under the threat of terrorists and more the council, the parliament didn't think too hard about it and passed it very quickly. So we're not very surprised that there are quotes in the newspapers that it was more controversial in the parliament whether to pay service providers for what it costs them to provide this mass surveillance than whether or not a federal Trojan is appropriate. When we were talking about the electronic patient data we were invited but barely anybody considered what the actual consequences were. So there is also a question about where and how this data should be saved in the future. There are of course going to be multiple providers. Well, if I flat share and we share an internet connection then I have to collect data about my flat share mates and can I store that in Africa or so that's still not really quite regulated but it seems it works for them. So we said stop, we don't want this and originating from the pirate party we started this motion to vote no for the BÜFF referendum and also to educate the people in the parliament about the technical details of this law and we were able to bring a lot of other parties on board from left to right across the spectrum and we want to have serious debate about this law. So this here is what it looks like. So this is the chief of federal police who wants to bring us the govware. Here you see signs from the protest. We're in Switzerland so this is also what it looks like. So let me go back here. So 2014 when the parliament was in session the law should have been discussed. We managed to push the discussion back one year but that also meant, well we had this debate ongoing for an extra year and in the end when the parliament voted it was 160 to 120 for the motion and we had 100 days for the referendum to force a vote of the Swiss people to collect 50,000 valid signatures because the NDG law referendum wasn't that far back. A lot of people were exhausted but we couldn't just let this BÜFF law happen so we launched the referendum fight anyway. Thank God we managed to find a group that supported our referendum. We also wanted to thank the PEP Foundation who donated both time and money. Also, for example, this WECO who especially financed a large part of our efforts and of course thanks to all the individual activists who helped here. So we had a new big chamber in the parliament so we could hold the press conference in the media room of our parliaments. So thank you for helping us organize this. So that was our CCC club room called Rüschibach which was turned into an office basically for the BÜFF referendum and I want to thank Ari for organizing all the office work there. Also, these are helpers here who are sorting these signature documents that we have to file. Together with the Digital Gesellschaft we set up a platform where you could download these signature sheets and basically from the government you get nothing. There's a small note and nothing else. So we also developed a tool to help us keep track of the paperwork and we had to develop our own because even though this software exists from other parties they didn't want to give it to us in case it fell into the wrong hands. So now we have this self-written software which actually Patrick here developed and if you want to launch your own ever-random in Switzerland you're welcome to ask him for the software. So the Conservative parties fought or did very, very little until the end and that was quite a damper for us. We mobilized everything and invested a lot but together with the Digital Society and Amnesty International we created a video to explain to people what this referendum really is about. She's got so many tabs open, she'll find it. Do not fear, Miss Miller, we've got the perp. You've got him? Oh yeah, we find him, no worries, there. There's the bike, it's still there, it's still there. Are you filming all of this? What is that? Turn this off now. Yes, I'm not going to translate that. There we go, all right. It's not my laptop, see? So we were talking about the Conservative parties and to be fair, there was a core group and they did a lot but all together the Conservative parties which were helping out only reached a third of their quota of what they promised and that was a big problem and it would be a big part of why we failed to get enough signatures for the referendum. We didn't know that at the time and we talked about it and we got a tip to hire people who go collect signatures but that means gathering a lot, a lot of money and that was already recognised as being a crucial moment and we had to mobilise over 30,000 Swiss Franks in a short amount of time but we managed and then the next question was who would we hire and we found two organisations and a couple of students from various students but we still managed and it would be interesting to look at how in Switzerland you can organise such a referendum. So, having solved that, we are on the final stretch and we got more and more signatures and we had people working day and night to verify those signatures and I really want to thank every single one of those people that deserves a big, big, big thank you for all the work they put in verifying those signatures and we were working and it was raining and we gathered and gathered like crazy and then we get the news that something wasn't working out. Daily, we had to do a lot of work and it was a nightmare and everything was organised very broadly and agilely and suddenly it turned into a bureaucratic monster and there were people who wouldn't even acknowledge being connected and that took a lot of time and a lot of people so we tried to go figure out why our help was rejected and we went there and it was a nightmare. We had contracts guaranteeing a certain number of signatures and that was just wasn't there. Things weren't there. We tried to organise everything at short notice we're even such on the shock that we really just had to sit back and calm down and still we tried and we did everything to get everything verified in time. We had to go to every little last community somewhere to the local governments to get it verified and we had another bunch of signatures which we had to do on shortest notice just before the deadline and that was very consternating. That led to a big consternation and we didn't feel good about it. And we roughly had 55.000 signatures and we went and handed it in and unfortunately only 41.000 were verified and that didn't quite work out but we are going to be invited to the next consultation in Spring of 2017 and we're not going to give up. We have the option of a People's Initiative. We do think that even if mass surveillance weakens our democracy we can still work against it and please everyone do not surrender, do not give up, stay active, protect our personal freedom online as offline and keep working. Hello. I'm going to say something about our case against mass surveillance. So we've just heard about how we use the tools of our democracy to fight against mass surveillance but we also have a different approach by basically going the way of the courts. So this is a quick summary of what metadata in Switzerland are currently collected today. So the important comparison compared to Germany is, well, you're discussing about four or eight weeks. In Switzerland it's more like six months versus twelve years. Well, fortunately we will manage to get that bit thrown out. So we contacted the service that collects the metadata for the government and asked for the data about six individual people. This service from the government didn't follow through and so we came to the federal court and they discussed our case for a long time and extended the case to five judges. Our notion was declined but there's one good thing that happens. So this is actually the first legal case in Switzerland which actually says that mass surveillance is a serious offense against privacy. So this is what we received and now for a few weeks we went to the Supreme Court of Switzerland and well, we expect that these six individual people could be exempt from mass surveillance but of course that's not what we want. If we don't get what we want in front of the Supreme Court we're going to the European Human Rights Court in Strasbourg and of course our goal is to free all the Swiss people from mass surveillance and if we get this case in front of Strasbourg then there's two possibilities for the Swiss government. So they could remove just these six people from the surveillance which would be technically possible but unlikely or the other way would be to throw out the law all together. Of course if you remove all those six people from mass surveillance why wouldn't you remove any others from mass surveillance? It stays exciting but it's going to take some more time. We only moved towards the Supreme Court a few days ago so everything of this is going to take some more time and I think that's it for me and I'm going to hand it over back to Patrick again. In the past few months or years actually the magic firewalls have been keeping us busy because for politicians they are a tool to keep us all safe and in reality they look more like the image we just saw. In reality we've also reached the gambling laws and the goal of these laws is to protect gamblers from themselves. All the gambling wins should be treated the same. Currently casinos are not taxed and online gambling should be permitted and the same as has been done to offline casinos should be kept. Our main criticism of this law is in fact that currently they are trying to block non-licensed online games and that requires firewall infrastructure. The cantons also benefit from this gambling from lotteries in 2012 earned almost 600.000.000 casinos paid another 320.000.000 Swiss francs to funds into the national pension fund. So, as said, it's supposed to protect the gamblers from themselves.  It's supposed to be kept lucrative, well for the state that is. Ever fewer people are playing the lottery because there's not an instant feedback. You buy your lottery ticket and that takes some time. But since we want to keep that, the goal is to prohibit newer models of games. The fact that this is a problem in the first place is that the entire Internet branch of industry has led this slide and basically not realized that the gambling laws would affect them at all. Then there was a consultation about the telecommunications law. There's a partial revision. They want to change certain parts of the law, not the entire law. Even here they want to include firewalls and blockages. The goal was to strengthen the rights of consumers and to deregulate the usage of the bandwidth and to lessen the burden of administration to service providers. The consultation is over. Again our main criticism is blocks of firewalls. The fact that net neutrality is not part of the law and no protection against metadata collection. We do have some blocks already in place in Switzerland since 2007. We have a blockage list. There is a self declaration by the community of all providers so that they stick with this block list. Parliament is thinking that this blacklist is not good enough and that the voluntary aspect is not good enough and that they should be forced. This list should be updated every three months so that the internet is way too slow. Of course there is the darknet. These DNS blocks are very easy to circumvent. In fact, I answered the consultation by putting a guide to circumvention into our answer. It means it is now officially archived in the Federal Archive. So they plan to force that it has to be declared when things are serrated or they are under other rated data streams but we don't want discrimination of data streams. In the consultation for this law, the big providers published a code of conduct where they say, well, we do net neutrality but in fact nothing changed at all. Basically they do the same thing they do now. The last point is, well, we've previously discussed this last year's session. Balthasar gladly entered a motion into the Parliament to basically put net neutrality into law but it was thrown out because supposedly it wasn't necessary. Then our changes to what metadata is saved and also who can have information from the stored metadata. Well, we want basically that only billing metadata relevant to billing can be saved at all. And we also want that the customer controls what data is stored and only the customer can access it so that the provider can't give the data to anyone else.  And then there's the problem with the copyright law which is being revised. So the idea was to have a more modern version of the copyright law and fight piracy more effectively. They put three strikes in there. And then they wanted to promote the use of digital services. So just a few bits from this law. So it's currently in a really bad shape. Many people commented in the consultation. There were over 1,000 entities that entered their comments. In all in all, the report in the end that was published was 8,000 pages long. Well, the paper day had to sit through. They were astoundingly fast. The main point of criticism touched on this already because internet filtering is part of this law. So take down and stay down notices. This is going to be formalized. So this means if you receive a take down notice you have to ensure that this bit of information can be published again. So their idea is there to criminalize the customers und then there are kind of access rights. So, for example, if a user has been warned three times then a judge can access the metadata from this user. So this bit of the backstory, 2012, from pressure from the music industry from the US. A working group was started. I mean, that's the general approach when you actually don't want to do anything. So there were regular meetings from this working group. The protocols are public online by the way. From Swiss internet politics barely anyone was invited. Maybe one or two of the big ones but not really any relevant representation. So they met over and over again until November 2015 where the public consultation was started. With the public consultation everybody has three months time to study the law and enter a comment. And well, if you're a big party you can also ask for an extension if you missed this three month deadline. So the Swiss democratic party did that, for example. Usually when a consultation is open or completed then the results are analyzed internally and then there's a summary report. And here there was however a meeting of this Agur 12 group and through Freedom of Information Act request we were able to access the meeting minutes and we found out that they had access to the report that was supposed to be public but they had access to it earlier, which is not okay. So a lot of individuals, also libraries and commented that it's stupid that there's a fee that libraries have to pay now in this proposed law, for example. There's the Institute for Geistiges Eigentum part of the federal government of the administration and they said, well, basically reform is good, they said. But of course everyone has different opinions about how this reform should be made. So officially there's still time until the summer for this working group to decide how to move forward with this law. So as I've said, all the data on the public proceedings you can find under this link. So I've made a summary of what we want. So we don't want any netbands. We want to keep downloads not being illegal as it currently is. So, I mean, the revision won't explicitly criminalize the downloads but you have to kind of balance it out in the other direction. So we really want to have that in there explicitly. Then we want the right to have information. We want to remove the rights of Verwertungsgesellschaften to access records on normal people. Then if take-down notices will remain in the law, we want to have penalties for abusing the sending of take-down notices. Then the administration of the Verwertungsgesellschaften is way too big. We want to lower that down to 10% and you shouldn't have to pay fees explicitly to the Verwertungsgesellschaften. So you have musicians should be able to basically sell their own music directly without delegating the rights to the Verwertungsgesellschaften. There is a very big problem with unclear copyright situation on works where the author can't be found or has died. Of course, we are also considering things like movies as well which we've talked about three strikes. Works that are made by public offices or the administration should not be covered under copyright and you should be protected from responsibility so that free Wi-Fi access points are possible too. Well, data protection, it might not be sexy, but it's damn necessary. So, what's it about specifically? Since several decades we've had a data protection law in Switzerland and we've been thinking about modernizing that. There is an official who is in charge of data protection and public law and he can tell companies that do not care about data protection, that they are being bad companies because of a fairly weak data protection law despite everybody praising the data protection laws in Switzerland. In the pinch it really doesn't go that far. How should I put this? There is a certain set of data which the administration can work on and I should be able to keep my rights about this data and I should be able to ask for that data from company or administration and these companies and administration should not be able to sell that data to someone unlike here in Germany where poor communities can sell data to earn some extra money. The last one lasted for 23 years so we're assuming that the new data protection law will last for quite a while and the consultation is now running since a few days ago and we expect that it will ask for more power for law enforcement and the administration and we expect that it will orient itself in the EU data protection law so they expect to use the market located principle so that when a Swiss company sells something in Germany the German law also applies and so our law would also apply to companies selling in Switzerland. I should be able to take my data with me and give it to another company if I want to be in control. There is also the European Council Convention and the central element there is the consent to data manipulation and if a company does not conform to data protection laws then there should be automatic notification and appropriate laws and that still runs until April and we will make sure to fight for our stance in that and we'll see what comes from that and for the end I just want to quickly talk about e-voting. At this time there are two systems in Switzerland which are being evaluated, used as an evaluation and basically the federal government has argued for using e-voting to make it easier for Switzerland who live abroad to vote in Swiss votes and currently it's limited to a certain percentage of voters and these two systems could not be more different. Currently there is a closed source Spanish system which is being offered by the Swiss Post Office, the mail and then there is an open sourced version which the canton of Geneva is developing. Unfortunately universal verifiability is not given in either of the systems and the goal is to have e-voting established in two thirds of all cantons in 2019 but keep in mind that in 2005 somebody wrote that we should have it by 2010 and then they said in 2013 and then they said 2017 so it'll take some time. My political views, how I vote, who I elect is part of my privacy and that's difficult in e-voting. We have to be sure that my vote was counted and not just that it was counted but that it was counted the way I wanted it to and we can say the devil is in the details with e-voting and it's difficult if not impossible to create a data protection compliant e-voting system. There is individual verifiability. I as a citizen should be able to verify that the system was counted and entered into the system appropriately. If I vote on paper I can not go through the ballot box and confirm which one that mine was counted but of course I can just go to my community and join and help with the counting and observe and I can see that the process is working fine and that's good enough because if the process is working my vote was counted appropriately and it would be nice if that was the case with e-voting too. As I said, there's three points. Was my vote cost as intended, was it recorded as cost and was it counted as it was recorded. In America a few weeks ago there was a recount of the election and in the regions where e-voting computers have been used of course there's a difference. E-voting is about I vote from home and with election computers I go to the office and use the machine. There is a difference. I vote from home and I go to the office and use the machine there but there's no paper and I cannot actually do a recount. I can verify my database, I can rebuild my database but that requires a paper trail to actually verify the vote. There are some inherent problems. E-voting is very complex. It's not understandable to the average user. I can't explain that to my grandmother how it works. If you don't know cryptography and know it well you're not going to have a chance to understand it.  All devices can be at different patch levels. They can have various malware infect them and this is always going to be a problem with e-voting. It's not necessarily a problem of e-voting as such but it's a problem of the computers which will be used to do e-voting. And of course even a perfectly designed system can still be implemented incorrectly. And of course that means the code and generally the code would have to be open sourced and audited by an independent instance. And the Canton of Geneva is being progressive here and there is a Spanish solution but the Canton of Geneva is working on an open source solution which can be found at this GitHub repo. So further components will be added to the system. It's generally very good that the Canton of Geneva developing this thing and also helps other cantons develop this system to their needs. So that was it. Thank you for taking the time and thanks for all the Swiss people being here especially. So there are two things on the chaos side and the other thing is from the Digital Society Switzerland we write a newsletter once a month to sum up what has happened in Switzerland so I really want to recommend you to sign up to this newsletter to know what's going on. So you can contact us at the Congress if you want to talk to us, you can see here and of course I'm here to answer some questions if you have any. But right after this, after Hall 1 if you go back to Hall 1 that's below the food court we got a room and we can have a chat about Nitzpolitik in Switzerland and we'd be really glad if you show up there. But of course right after this talk you'll have another very interesting session in this room and of course, but I would like the Swiss people to please come to workshop and everyone else please follow the talk about Nitzpolitik in Austria. So question from the audience. So, to Sabrina, you said something about that referendum before you said there was some sabotage with the part of the signatures so what's up with that? Were those sabotages or were those just people trying to make a quick buck? Well, this is a question we've asked ourselves there are some very emotional responsible the correct response I can give you is these are people who made a contract with us and they told us that they had these numbers and in fact maybe they were simply just overwhelmed by the talks and we can't really say anything as to their motives. I would like to ask about the data protection law. I'm surprised, actually very surprised because I have a little bit to do with that and been dealing with this for quite some time that Switzerland seems to be having this highly backwards law up to now and how did that happen? How come Switzerland is behind on that part of law? Well, generally you can say that Switzerland works, but it works slowly direct democracy is exhausting and it takes a lot of time that's one part of the answer, of course and the other is we've realized after 23 years that yes, actually we can extend data protection I don't know where you were 23 years ago but internet used to be a lot slower back then and I do think it's actually kind of nice that now we've decided to strengthen our data protection and also our main data protector and I mean, I've said his competence is basically recommendations and giving him the right to actually punish people that's a good thing and data protection needs to have a real bite. So, a note here. We've heard some complaints about e-voting and I do research on this topic. So yeah, there are definitely a few problems and I can personally find out which code which program was installed there and that it really only does what I want but there are a few things that actually are problems that have been solved. So, for example, the end-to-end encryption thing there is such a thing as end-to-end verification. So, there are some risks but in other societies they have decided to accept some risk for technical development and I want to invite you all to an assembly tomorrow at 4.15 p.m. and I'm going to explain some of the issues that have been solved with e-voting. Where is this assembly? It's in Hall G, if it's not changed. So, there are going to be a number of talks about decentralized networking and we'll also cover e-voting. I'm more interested in the revision of copyright law. Is there the intention to work together with artists? Because I'm pretty sure I know a couple of people who will be against that revision and probably quite a few more artists who will be against copyright law if they understood it. And are there efforts in that direction? And I think that's a voice where you couldn't argue for protecting the artists if the artists were against it. What I can tell you is that we have worked together with an artist for the communiqués of the pirate party but we will gladly get back to you. But the problem is that a lot of these groups are organized in groups and these groups are really close to industry even if the artists themselves aren't. I have another question. What's your position on Trojans? Not computers but implants. Pacemakers, Insulin pumps, hearing aids. Why do you think there's a difference in this one negative aspect? Well, if I have a Bluetooth deactivatable pacemaker somebody dies, if I deny a computer well, a computer is off unless that computer controls something. Well, thank you for answering that question. What's your position on that? I don't know if that's going to make a lot of sense but here goes. It's a question I haven't thought about a lot. At its most basic hearing aid I can remove, pacemaker I can't, pacemakers are as far as I know so you can calibrate them over radio but you have to be really close. At the same time we know that in RFID distances are a relative thing. I think really first one or two people are probably going to have to die before a debate gets going on that. At its most basic everybody has to decide if they want to be a cyborg and yes, looking at it this way a pacemaker is being part machine assisted. Definitely an interesting question but I think first we have to have a few incidents before we get any sort of debate on that but it's a really interesting question. So, thanks. Okay, last question from me. So I have diabetes and I had an insulin point at some point. So Switzerland has a lot of pharma industry so sure they have a lot of good solutions to this problem and I can also look at my blood sugar on my phone and in the cloud. So, I would like to update how these pharma companies protect your data. We mentioned this before, we were invited by the National Health Service to consult on the law about the digital patient dossier and file. So find information about this on the CCC page In einem früheren Gespräch über die Verwaltung der Raunters auf den Kunden.   Also, wie soll man das sagen? Währenddessen sollst du ein license bekommen, das ist ein guter Schritt, weil das schon bedeutet, dass du einen bestimmten Job hast.    Aber das ist nicht über illegalen Spiels, sondern über non-Swiss-Kompanien.  Und wir haben sie in verschiedenen Richtungen zu verhindern, aber am Anfang des Jahres werden wir sehen, wie erfolgreich wir waren. Eine letzte Frage, please, ob möglich. Okay, ich werde es versuchen. In Net-Politik, alles wird jetzt schiessen. Und du sagst, du willst etwas mit den letzten Inputs ändern, aber realistisch, wahrscheinlich wird nichts passieren.  Und ob wir die Möglichkeit starten wieder von zero? Also wir haben eigentlich ein neues Publikum gesprochen. Wir haben nur noch darüber gesprochen. Und also, wir haben jetzt noch ein paar, jetzt sind wir viele. Und wir haben starten, um technische Details zu erinnern mit den Mitgliedern des Parlaments. Und das ist auch etwas, das ist ein Bewegungs- das ist noch aufgeräumt.  Aber ich denke, jeder, der wirklich möchte, in dieser Zeit wirklich zu tun, und bitte kommen vor und sprechen zu uns. Eigentlich, da gibt es einen Referentum, der auf dem Tisch ist. Und, well, erst, ich denke, wir müssen unsere Brüste holen, bevor wir wirklich vorgehen, oder etwas so groß. Also danke, Patrick Sabrina und Simon, für Ihren Gespräch.


Hi everyone, and welcome to Product Schools webinar on strategy and tactics in product management. My name is Angkor, and I've been an engineer, banker, and an entrepreneur before I was ever a product manager. My last experience at Amazon was essentially as a senior product manager technically. Before we begin to dive into strategy and tactics, we need to understand that strategies and tactics are just a means to an end. The end is usually a goal, a milestone, or even a mission. During this presentation, I will give back examples of strategies and tactics with real world companies and their missions. Let's jump straight into it. It begins with missions. All companies at some point were just an intent to do something. Teams that understand the mission of a product or a company are greatly at an advantage because they can set goals, smaller goals, that bring them closer to their overall mission. If you consider this pyramid here, if the mission is the why we do what we do or why we exist, then the goal is the what, as in what do we want to achieve. And strategy is the how, why do, sorry, how do we, how do we want to get that? Tactics are a way to execute a strategy, and operations are the processes of implementing tactics. Product managers operate at pretty much every level of this pyramid, although they tend to focus more on goals, strategies, and tactics. Coming back to the mission. Here are missions from some of the largest companies in the world. If you think about the products and services that they offer, you will find that they align very well with their overall mission. For example, Airbnb is all about belonging anywhere. This includes the obvious staying in the home, accepting wherever you go, but it also includes the less obvious experiencing local cultures and activities. So having Airbnb experiences as part of the overall product portfolio makes absolute sense. Here's another example. Meta is all about bringing communities together, people you know, people with common interests, and maybe setups that you love or like. A straightforward strategy for them to increase revenue is just to get more people on their products. To do this, they acquire Instagram and WhatsApp, and they consistently invest heavily in Facebook as well as Messenger, but they make money through ads. When Apple launched enhanced privacy settings, Facebook lost over a billion dollars worth of revenue, and they couldn't do anything about it. They need to be able to set the rules of the platform on which they operate, and they can do this with Metaverse, which incidentally is also a way to allow people to virtually connect with each other. That might explain why they're so invested in making the Metaverse a huge success. Without their own platform, they're at the mercy of other platforms that they operate on.  Do you have browser restrictions coming in? Metaverse up a little bit more. Now that we have some degree of understanding of how missions work and how they drive decisions for products as well as companies, let's add another medium, the product lifecycle journey. On this graph here, the y-axis represents the product's growth, while the x-axis represents the passage of time. Take a second to think about where some of your favorite products are in their life cycle. I'll take an example of one of my favorite products, we call it Netflix. This is the quarterly revenue mapped over the last 13 years for Netflix. It's hard to say exactly where it is in its lifecycle, but I think it's easy to see that the growth in the quarterly revenue is declining. As a means to counter this, they increase subscription costs, which is effective in the short term to boost growth for a couple of months, but it has not sustained long term growth. There have been localized attempts by Netflix to clamp down on account sharing across area boards. Me and my sister live in different countries. I personally face where she couldn't access the Netflix account. I actually have an account form within my subscription, but she was unable to use it. And the idea behind this was that they expect the people because they can't access it will essentially end up buying their own subscriptions and gain more paying customers. I think the strategy is a hit on this. It really depends on where they implemented, but in places it might have done more harm than good. So there are other ways to increase their growth on this graph here. So what other ways can they make more money? And the answer is ads on Netflix. That sounds like a nightmare for people who are subscribed, but it might be just what the company needs to sustain growth a little longer. In this particular case, they plan on doing this by introducing an ads supported subscription to you. Basically a cheaper version of Netflix subscriptions where you might see a few ads. In this example, the goal for the company is to keep the revenue going and the strategy is to implement advertising in product. Excuse me. There's also a customer strategy in here somewhere. And the customer strategy is that we might be able to address a new customer segment that isn't on Netflix yet. Somebody who might be willing to pay a little bit less with ads as opposed to the only two options that we have today, pay full price for Netflix or to be on Netflix. Interestingly, this brings me to my next point. Strategy isn't just for products. It is also for customers, competitors, sales, marketing, technology, people, what have you. Product managers need to consider these facets depending on the context of the product or the industry that they're in. You also notice that depending on where the product is in its lifecycle, product managers need to apply different types of strategies. In fact, in some cases, product managers may have to apply a combination of two or more strategies. Because there is no accurate way to tell where a product is exactly in its lifecycle. In the Netflix example, I would say the product was essentially between rule and maturity, approaching mid-maturity, but it's hard to tell exactly. So each strategy listed in this slide can have multiple tactics, can have multiple approaches. And you might be compelled to put a combination of these together to work effectively. So let's dive into some examples here. I'm going to cover some of these strategies and discuss the tactics that lie within them. So the first strategy is a product launch strategy. And here's some tactics within the product launch strategy. The first one is niche to broad. You've seen this very popularly with Facebook. They focused on the academia of power, then moved on to different countries across, sorry, different colleges or universities across the country, and then eventually segmented out to different continents. Today they cater to everything. There is no restriction. But this approach of niche to broad created a demand for it. It created an acceptance that, hey, people that are really smart, people that understand socials and people that are in universities, the cool head kids, they're using the product. I don't know if anyone uses cooler head than you. The idea is that, hey, there's a segment that has already shown acceptance and adoption of this product. This might be, if you can package it differently, it's likely that another segment of the market will be able to adopt it. Just following the course. Tesla was actually launched in sports car initially. And Fitbit was launched for athletes. And fitness enthusiasts. The second one is limited edition things. Or as I like to call it, the luxury segment syndrome. It's because it's actually used primarily in the luxury segment to jack up large enterprises. Ferrari, Mont Blanc, Air Jordans, all known to have limited edition products and all known to get sold like hotcakes, despite their excessively high prices. The third one is limited to supply of the product. It's very similar to the limited edition tactic, but they will make the supply available after the demand goes up. So Hershey's released a three and a half pound version of Reese's candy, or Thanksgiving specific. 3,000 units also not in two hours in the recent next batch. This ensured that they weren't left with leftovers. In case there was no demand. I believe that limiting the supply actually may have increased the demand because of the urgency of Thanksgiving coming up in the next week or so. Finally, we have the early board incentives. Every concert, stand up, comedy show, conference or sports event that you've ever attended would likely have had this incentive. Typically used to drive up sales ahead of events or front launches to ensure enough runway to deliver the product. You know, think a similar concept that we have is crowdfunding. It's not exactly the same thing, but you can essentially subscribe to a service or product at a low price. And it gives the founders or the organizers enough of a runway to deliver their products. The second step in the product lifecycle focuses on securing for the product. And it becomes scaling rapidly across users, transactions and or sales. Anything that can generate long-term revenue or result in long-term sales. The first one in this case are paralyzing development and monolith to microservices. It's a little bit more technical. Some of you may not understand what this is, but essentially what it says is that when you're creating a product or developing the product, design it as a collection of small independent components instead of one large monolithic system. This helps reduce bottlenecks in naval parallel development because you've got separate sections coded as separate applications. It makes issue identification easier, identifies bottlenecks more easily because one system is broken and opposed to the whole engine and also encourages integrations because all of these small systems are already integrating with each other. You can simply build on that philosophy and integrate with third-party applications. All of these things that I've described are useful for scaling a product. The second option that we have is economies of scale and it allows market leaders to lead into things. Selection and price. Both Amazon and Walmart are known to be able to offer the lowest rate of customers in some specific areas and they own a significant portion of the market in their respective fields. Then we have cross-platform operability, which refers to the availability of a product on multiple platforms. The most common everyday apps like Word, PowerPoint, Calendar are almost seamlessly integrated with hundreds of other apps and services. That's why it's an easy choice for people like me because I don't have to worry about things like Calendar me being compatible with my other calendar. Just kidding, I used to. And then we have product systems. Once the product goes through its entire life cycle, people begin companies' products debate to lose users and customers. This is a special tool for non-critical products, things like Facebook, Netflix, PlayStation, subscription. I think Facebook has already seen it. There's news articles all over saying that Gen Z and Millennials don't use Facebook anymore. Well, we do. Anyway, but in order to keep users engaged and tied to the platform, product managers use systems. It's hard, but it can be effective. The game for State 4 is a really bad headache, but it describes the phenomenon in the app. Apps like Pinterest, Spotify and Facebook increase user retention by tying them to the platform with data.  Recommendation is personalization, your state of personalization on your data. The second one is building a new business line. Amazon began as a bookstore. Expanded to selling everything up to the sun, then expanded to providing cloud services to AWS. Along the way, they've used Firestick TV, movie production studios, household devices, phones, games, you name it. One of these new business lines now brings in an overwhelming majority of Amazon's revenue. That's AWS, just in case you were wondering. That's one way to discover how to keep your growth persistent. And then we have the final additional tiers. So, for example, and I think we saw part of it earlier with Netflix's App Deal. Spotify's family tier is not the way to maximize revenue from the sub-server to manage the customer segments, but it's largely targeting a broader segment of the market because your primary segment is the one who longer yielding benefits. Oh, and the last one we have is the product reinvention tactics. Product reinvention isn't just used when products have maturity. They can also be used when the growth is slow or products are failing. Let's take a look at some of these tactics here. The first one is a broader value chain tactic. Netflix went from renting TV to owning their own production house. Steam went from producing single game titles to being the most used gaming platform on earth. Google and iOS went from stock phone software to building a career economy or phone apps called the Play Store. All of them discovered a broader opportunity within their industry and they reached to capture it. The narrow depth refers to products that have achieved such an immense expertise or convenience in their field that they become synonymous with the service that they provide. Isn't the exact opposite of going broad? Google, Xerox, they're more common examples of the narrow depth tactic. But you know what, there are lasagna past the sheet millionaires in this world as well. They specialize in creating one ingredient of a dish that can be made at home. And that's about as narrow as it gets. And then these products are successful too. Not symbols that fit a particular type of bathroom here. There's no replacement. That does the job. And the third one that we have is, well, it's a catch-all. I've used Meta and Nokia here with Meta trying to capture the Metaverse platform. One might say that they are pursuing a broader value chain tactic, but it's also attempting to reinvent online social interactions. So there's definitely a reinvention component there. I think Nokia is more of an example of a company that did not reinvent at that time. They got pounded by iOS and Android. All right. So we've come to some product strategies. You can see the download, scale, sustain, and reinvent. Now let's talk about some customer strategies. These are also very critical because more often than all your products have customers, interestingly, there's a huge overlap between the strategies and tactics that are presented. Just the lengths will change a little bit. So let's jump right in. The first segment that we're going to talk about is early-stage products again. They need high conversions. They're very, very focused on growth. And we have three broad tactics for this segment. First is reduce sign-up friction. I use Google Facebook and LinkedIn because you can use these apps to sign into any app these days. If an app forces you to send an email and a password, and they'll give you an email confirmation link, excuse me, they're likely going to lose you in the sign-up process. So sign-up friction reduction, great tactic to increase adoption. Second one, shortened viral use. This is a common example. I think Amazon's one-click buy or sharing TikTok reviews with people who can see them without signing up for TikTok. Both these things reduce time and effort needed for people to do what they need to do. By shortening the viral loop, you are reducing the time spent on the heavy lifting, creating value for people exactly where they need it. It keeps people on the platform, makes them want to use the platform work. I have a TikTok user that started using it without an account and actually signed up for it. And third one is third-party integration. This is a huge reason for the success of both Slack and Calibri. Almost every single user that uses Slack in Calibri is experiencing using plugins or integrating with their own calendars. And these users know that these apps will just work with the account set up easily. They don't have to put in a lot of work. The second stage in the product scope results in the need for a customer. So a product from the growth stage of a device type loop depends directly on the growth of its user base. With that said, here are some ways PMs can do exactly that. The first one is importing network contacts. Airbnb and LinkedIn use this method to scale it in their users. Airbnb displayed craigslist listings on its website, but it did not have enough volume of properties on its own website. And then that led to more options for Airbnb users, which resulted in an increase of the number of people joining the website. LinkedIn asked its current users to import their contact list. They had tools built to make this extremely easy for them. Everybody, so far later, was guilty of sending a LinkedIn invite to say, hey, come join my professional network on LinkedIn, and they have sent mobile emails to their contact list. The next one I want to talk about is automation. Automation is not just used in these companies. In fact, these companies produce some degree of automation for almost every other company. But when I talk about automation, it can refer to customer conversion from automation, automation of language translation, automation of development, or anything. Almost every single product will have its own automation opportunities and projects. And it's a great way to support the growing customer base. Finally, we have the marketing strategy. That's right. I said strategy as a tactic. It's an effective marketing strategy. It can be a really great growth tactic. Real-life examples of this include products that show up for a short time on Dragonstone and end up growing like three or 10 minutes overnight. So I just want to call out here, right? Strategies and tactics, they depend on the context. I'll cover this a little bit more specifically towards the end of the presentation. But a strategy can be a tactic, a tactic can be a strategy. Don't get caught on the news. Thirdly, we have customer engagement. This is typically for companies that are in their maturity stage. Customer engagement tactics have minimized children from these companies and products as a large area of focus for visual problems. It is definitely great to have customer engagement at every stage of product licensing. PMs can provide customer engagement through gamification. A good example includes things like adding points, premium services, or some assets on your account, metals, achievements, sharing with your friends. Here's the idea. Starbucks sits on hundreds of millions of advanced dollars that the customers spend on them to buy points for their loyalty or to buy money on their app. By having this money in advance of the actual spend, they generate millions of dollars for the customers. The second one is activating the reward center. The dopamine hit that we all do the chasing. You want the next photo, you want the next reel, you want to read that next post, or you just go to school indefinitely. The third one is the infinite information tactic, which is actually a variant of the reward center tactic applied to text, articles, news. In fact, it is so popular that news apps use similar models to see an increase in their daily news consumption, effectively making news predictive. That is the principle. Finally, we have maximally dependency on product. Things like Google Translate and Maps. There's no competition for that. I know if I need translation service, I'm still going to translate. Windows free tier approach for years has allowed Microsoft to break into millions of homes, small and medium businesses with the operating system as well as the office. The last one is during the decline. Customer retention is the key metric that everybody is tracking. I think it's a key metric that people should be focusing on even in the early stages, but you will certainly see founders and product managers focus on this towards the end of the journey just because that's the only way to keep the company alive on the product line. There's three key ways of doing this, but I think ownership of digital assets and lifetime data are fairly similar. They're very similar in that they're unique to every single user and they hold some key value for them. Digital assets usually represent things like websites or files or patents. That may provide monetary benefit as well. Shopify is a very unique case. Things have crypto wallets and you tend to lose your accounts but you're not closing as long as you have money in there. Lifetime data is just your friends and photos, stuff that you posted for years and years and years. You might not be an active user, but I see very few people going there and saying, let's use my account. It definitely has a little bit of a click there. The second one is maximizing dependency. We've seen this before. We've seen the exact same examples, but dependency is also a product lens and it's also a customer lens. It drives both retention as well as engagement. So it's easier to notice how the tool might be related, right? So this is one of those examples which tend to be a really high impact. They tend to affect more than one strategy at a time. So you want to look out for more of these as we go forward. Now this covers some real-life examples of actions, product teams and companies take to achieve specific outcomes. One thing that is common in all of them is that they are all rooted in strategy. All right, so we're almost at the end. Let me take a few minutes to call out some important aspects of what we've covered. Depending on who you are speaking to and the goals that they want to achieve, the definition of a strategy or a tactic may change. A scale of tactic like using microservices instead of mono lens from a product perspective might be a microservices strategy from a technology perspective, which may consist of several tactics to implement microservices. How do you implement it? So the change in perspective changes exactly what we're talking about. It's also important to note that a strategy can be a part of a tactic and a strategy can be a part of another strategy. So again, because this is fluid, don't get caught up in creating these distinctions.  The second column or the second outcome is what works for one product does not always work for another product. I'll show you the example of TikTok and Instagram. There is one minor difference between these two applications. Excuse me. I apologize. Instagram is meant for people to connect with friends, family, interests, things that you're already sort of related to or have a relationship with. While TikTok is meant for people to get popular by posting TikToks or it's meant for people to discover popular content. Unfortunately, for Instagram, science shows that discovering new content is more rewarding to people than seeing the updates of friends with family. With such a minor difference, Instagram's strategic approach to trying to become a content discovery platform completely backfired when there's a tendency to back off the platform during loss of their phone. I'm not sure if you've heard about this, but essentially Instagram has search function, which is where you get to discover and they have a home function, which is curated for you. TikTok also has something similar. They have a for you and discovery session. But the difference is that TikTok lands on discovery, whereas Instagram lands on your curated feed of your friend and family. They try to switch that to make it a more of a discovery platform, and that's essentially what they do. I think there's articles on this if you just Google it. It's really an interesting phenomenon. The last outcome that I'd like to talk about is as the product manager, you will have constraints on what all you can pursue. You may have 10 great options, but you will need to choose based on your time and your resource constraints. Priority is those strategies and initiatives that deliver a high impact or a multi-planned impact or magnifying impact. A good one is everything depends here. It does have an impact on the company's business, on the customer's business, on the customer's experience and what happens. This is important. This is the heavy lifting of the product manager. Thinking about what are our different options? What can we combine? What should we not do? What should we do? And coming up with a mean high impact roadmap. That's what's important. Well, thank you so much for attending the webinar this afternoon. I really appreciate your attention. If you would like to see more content from me, please connect with me on LinkedIn or follow me there. Have a great recipe day, everybody. Thanks again.


YouTube, man, what's up? This is CFM week 11. You guys have been asking for the CFMs and they're getting poppin'. I beat the Cowboys twice. He was sick, he actually, he only has three losses on a year and I'm two of them. Now I'm playing the Falcons. What's crazy about the Falcons chat and YouTube. I'll talk to the chat, talk to the YouTube. Same time, Falcons are nine and one. This is the commissioner of the league, nine and one. So we gotta do our best job here. This is pretty much gonna be for home field advantage, probably throughout the playoffs. We want these games in Philly. Last year, we won the Super Bowl on the road so my team is built, we're tried, you know? We've been through the trials and tribulations of the playoff run. But I still want these games here in Philly. Now this guy, it's gonna be another runner. Another closed their eyes blind runner. He has Matthew Breda from the fantasy draft. I believe he has Jukebox, that's okay. We have Rollquan Smith, we have Miles Jack, we have TJ Y, we have the meal hunter. This is a game while we traded for Linval Joseph. This is why we traded Harrison, no, not who did I trade. Justin Simmons, my safety for Linval Joseph for a game like this. If you're in the chat, spoiler in the chat, talking about Bugatti Boogs, just won the Atlanta Falcons club series. We're not gonna talk, I will tell you this and we're gonna talk about it more in the podcast. And Boogs is 1,000%, the luckiest player of all time. I think at this point it's not even, it's not even, it cannot even be discussed that anybody else is in that discussion. Like nobody else is even close to Boogs when it comes to the luckiest player of all time. All right, let's go, everything's set up. Yeah, like I said, we wanna see some quarterback blacks here today. Oh yeah, spoiler, you already know. Boogs is Disney, now Boogs is, this is a new alter ego, like I don't really wanna talk about it because this video right here is for to see a thing. Now the podcast, you guys, if you guys that watch CFM, don't watch the podcast, it's your best way to kind of get hit on what's going on in competitive Madden. You know, if you don't know who these guys are, you don't know what's going on, it's your best way to get hit. So if you haven't watched any of those episodes, hit those videos below. You know what I'm saying? A lot of people here to see big strapping, I'm saying we're gonna see that strapping laying around the field today, boys. I'll tell you that. Still undefeated, we tend to know. Love seeing this defense out the gate. It's not gonna have a chance. I love the Blitz all types, man. Might get a do right for the playoffs, man. Might do it to myself. I said, you're not just gonna blitz everybody. Ah, come on Julio, y'all get some wheels here, kid. I did not lose yet. I have not lost yet.   This is Madden 20, boys. This is Madden 20. Braindead defense, dude. I think this is the one where he empties out the backfield. Oh, come on, that's Derwin James. Damn, that's a big stop right there, man. Just really didn't think he would literally blitz seven people every single play. Every single play. Get down there, it gets a little tougher, easier for deep blues to cover the whole field. That one play I ran was bad. I thought he played a little bit. That first play, just got to keep Max protecting. He doesn't have a clue. I could have held that ball a little bit longer and got a touch down there. And I'll tell you what, I'm about to get some gamer glasses. This is a look, this swag chat. You two, let me know. Swag, yay or nay on the Eagles right now. We got Christian Wilkins, Marcus Hunt. We'll stay there, single back. This is just going to be a absolute sweat fest on defense. This is just like, I don't mind when the run works. Last game you guys watched, the run was working when I was in there on defense. The one thing that sucks about this game is that the run works when you really try to stop it. He just ran, he went to a screen right there. What point did you think that was going to work? God bless his heart, boy, God bless it. Gator Bay, what's up, man? Punt the ball, that's what I like to see, boys. That's what we like to see. Great punt. I watched all the clubs and we're going to talk about a morning podcast on, what day is the podcast? Tuesday. Today is Friday. What's everybody doing tonight? Let me know what you guys are up to tonight.  I got Jim Brown already chat. Let's you guys know. And you two, let me know. Do you have anything to do running backs? I'm going to be real, the promo is kind of boring to me. This is what the promo is. Spend a hundred bucks, buy the bundle, get a running back. Literally, you get 25 of those cards to get the running back if you buy the bundle, you know? And that's kind of like, it's no real, it's no real. Now, this is what's going to be cool about. I think the promo is cool, though, like the cards are awesome. Like don't get me wrong with that. Like the cards are really good. Like I had no problem with the actual cards, you know? I mean, I don't want to just keep running the same play. And you guys say I run the same play. This man has ran the same defense every play chat. Like so how can YouTube community, how can Twitch community, how can people that watch Madden be mad at me, the offensive player? Well, all right, he's finally in a new defense, the first play of the drive where he's in a new defense. So now we can open up the playbook a little bit. You know what I'm saying? Yeah, that's what I mean. And the minute, and this is what's funny to you guys, the minute I try to go for a deep pass or I try to go for a streak or something, I get sacked and the drive is over. So if I just want to make sure you guys that we're all on the same page when I say these things. Now he has Derwin James. I want to hit this scene right here to Valdez, but he has Derwin James was zoned out right now. So I mean, I could have, but I don't want to take that hit.  He kind of worked over there, so it was a little bit tougher to hit that. I just want you guys to know that, man, like that's what people say on YouTube. Actually, let me run this play. He has two linemen right now that I'm not a fan of as far as block, as far as getting pressure. They're in one. Nah, no abilities for Big Strap yet. I'm going to run this quarterback blast right here for the one yard. I'm worried about fumbling really. Can this guy go all the way across? Ah, Lee, man, that's just bad, man. I'm kicking. Judge me if you want. This guy's not good on offense, man. Just that's two trips and two easy, two of the easiest trips inside the 10 yard line and I can go away with no points. You know, that's rough, because now no matter what you do, you're still in the game. Like this guy's, all he's going to do is run and pray, but if I had 14 right now, you could turn the YouTube video off. Like if I had 14 right now, you could pretty much kiss the baby, put this thing away, but because I don't have 14, now we're in a dogfight, you know? But it's okay. That's what I'm built for, dogfights. There you go, baby. Roquan, where'd you come from? Roquan, that's why we drafted you. And we're fast, huh? There's nothing. So just absolutely nothing, dude. Absolutely nothing. Third and 15. Comp every time, Alpha. You already know. Comp every time. Doesn't that one be some plays when I'm here?   Oh my God, man.  That's it.  That's the one that they have. Running back wheel. Let's go. Roquan, touch him, man. Loves the running back wheel. And I'm out here making super adjustments. Like he's just kids. I gotta make super adjustments. Man, I wish I had 14 points. Wish I had 14 points. Oh, Marcus Hunt. I mean, fourth and seven. What's he going to here, chat? Yeah, I'm out to put it back on fire, lonely boys. Running back wheel. New cutting-hand tomorrow. I gotta see this. I have not seen the cutting-hand. I would love to see. I don't know where you guys saw the cutting-hand stats, but love to see them, though.  Here we go, boys. I mean, this guy really, it's just the most brain-dead defense in the world. He literally has nobody in coverage. Just get a second. It's tough to beat, especially with escape artists With escape artists, I'd have 28 points right now. Oh, he switched it up. Okay, okay, okay. I got to see that cutting-hand card. I really do. Cause I agree with you. He might be tough.  I mean, it's not like Vic doesn't have Eagles coming though. That's what y'all gotta like. I don't understand why we not understanding. What's his other defense? Chat, seriously, if it's not 34 blitz, everybody wins it. Cover three, stock. Civil apart.  Shit, I respect you. I respect them. I respect them. Come on, Valdez. Tough catch, but you can make it. Tough catch, but he can make that. I mean, I only have nine points, man. This is brutal right now. Just like, I mean, he literally is absolutely clueless on how to play the game, on defense. Absolutely clueless on how to play Madden. Nah, it's only nine, no. I'm one run away from being in a hell game.  Like, look at this nerd. Nah, sports fan, he's playing decent, he's playing decent inside the 10. Really?  Lin ball, call time out. Hope to break a run. Leaf, what up? This guy is nine and one, chat. I mean, just run the ball, man. Is there a different run that's gonna work better against three deep? Like, do you need to do that motion against three deep? Is that the important part of the play? Scrub, and now it's gonna look like he had good, it's gonna look like he had a good rushing game. You guys think I'm kidding, man. You take the running plays out of Madden, this game has an immense skill gap. I'm just mad that it's gonna look like he didn't get boxed running the ball.  Gun doubles weak, this is 1,000% gonna be a run. I'm listening to the YouTube right now. Don't come out and run. Don't come out and pass defense, or run defense.  What a mix-up. What a mix-up I wasn't ready for, an RPO. Oh, Nelly. Oh, Nelly. Christian Wilkins.  Dilo, what's up, buddy? How you, man? Let's go, man. God, Lee, this is bad. Like, the box score gonna look, just in them two runs before the half when I was playing safe, the box score gonna look respectable. I mean, I just wish I had points, man. This game is so over if I had points. Like, this game is so over if I had points.  Like, Chad, it's over, but it's like, it's like so over if I have points. Like, it's so over if I have points. Like, now we're back right where we were, bro. Stop cover three, man. I really don't even need to score a touchdown, honestly, Chad. I really have no need to score a touchdown right now. Wacky, I was watching the Bulls game. I'll kick another one. Literally, just on the six yard line. Just cannot punch the ball in. You need to run, you're right. I need to get a running bag or run. But it's not that serious, man. It's really not. Literally, I can win, I win long just on field goals, Chad. Problem is, I'm not gonna pad my stats. What do you mean, Wacky? What did you want? You wanted me to be in the chat? I was chilling. I was watching, trust me. I was watching. I ran it. I mean, my little quarterback blast ain't really working like I wanted to.  Like, just give it up, man. Yeah, well, I can do it for sure. Cleftaloff, I was sick. I can't lie. King, my God, man, good run, man. We gonna work on that defense, though, man. King, we gonna work on that defense, man.  I mean, there's six people every time he runs the ball. I can see him run his sweep right here. Yep, that's Miles Jack boys. That's why we drivin'. I mean, this is just brutal. Like, this is the Stone Age offense right here. Like, how do you go into a game like this? Stop the running back row, stop the running back row, stop the running back row, stop the running back row, stop the running back row, stop the running back row, stop the running back row, stop the running back row, Stop the running back row. Stop the running back row. Stop the running back row Stop the running back row. Stop the running back row. Stop the running back row. Send out five, man.  I mean if I could just score down here like this is rough check these kids are just just They get better dots down here.   Just cannot score down here man. Oh My god, just can't I saw what I mean? I Don't need that like I saw what I needed though. Oh My god Just can't I just I just can't score down there dude.   Strong tight strong wing F7 strong wing strong I strong wing strong F IH Had a ball the kid. I don't need it. What do I need to kick for man? This guy can't score. I could point I could point left side strong side left side strong side If he runs again, bro, like you really can't run again like Slice bread at least I gotta see the field you I can run the same play But I got to see the field you're saying I gotta make the adjustments I gotta put the right routes on the field have to make a read have to climb the pocket Here we go offset tight end here. We gun tight offsets. I don't know what this is Is this all tight offset? Is that what we're doing right now? Okay? You know what that means Inside zone boys inside zone Yep motion them over run inside zone. Yep. This is so goddamn. No huddle.    Oh, we actually passed.  Nope. Roquan Roquan That's why we got Roquan and Miles Jack in the middle. They're making plays man Single-back wing slot. I don't even know what this is RPO action. Yep Stretch RPO. Come on. Just run the stretch RPO man. It's four minutes left in the game Yep, we're manned up in everything.  This is unreal this game man.  Oh, yeah Fourth down no huddle again. Come on run inside zone again. This is bro. This is actually brutal actually brutal actually brutal Single-back wing flex close stretch All me all me dickhead Terrible man. I need to get a touchdown.  We got some points up here chat. Are we Let's get on this week. By the way, is any any any any Eagles fans in chat or YouTube? We are having a thousand dollar man tournament at the Eagles tailgate if you're there If you're gonna be there come by check it out kick it with me drink tailgate for the Eagles game, man The definitely right here. We're gonna get some I form tight age. Yep. This is absolutely Like this is absolutely brutal what how long has man been out chat. How long has man been out seriously two months? Three months, I'm fine. We're running the ball man. I really have no that I mean it is what it is people want to come out here establish the run But when you see you're running into a brick wall, how do you not have anything else to go to?   That's all you gotta do man. Oh my god, dude Like you just this can't be just like this isn't real life and we're calling time out this guy dude I'm like I'm appalled that there's somebody else like that there's somebody that has this video game and plays like this Like like like it's not like some guys in salary cap if you guys I mean obviously you guys watch the salary cap But how do you know what I'm saying chat am I tripping when I say how do you not have anything else to go to?   It's not like you don't have any like sometimes those guys that just run We'll have like or that was just Stanley steamer, dude Like sometimes those dudes will have them. They won't have a quarterback. They're why receivers will be asked This is CFM bro, you can have any player you want You can have any player, you know, he has enough players and stuff like to really have no To have no other like no plan B It's nuts But we want that game shut out man No, he's not that type. No, he's a great owner. He the man But it's just like how do you not have like a plan B? Like I'm mad that he actually scored points or he actually not that he scored points, but he um Does rushing yards at look one for six? What was his long at the end 23 yards take that 23 yards out He's less than he he's as low as at this yards were carry 1.6 for that guy 2.5 for that guy that's run defense man, and that's why I built my team This is what one thing I love to see the CFM man. I built my team with fat guys. That's why I traded for limbaugh I have Christian Wilkins. I had the four goon linebackers that I drafted probably in the top six picks The Neil Hunter TJ Watt obviously the super goons But then I got Miles Jack and I got a Roquan Smith on the inside linebackers Like my second day really wasn't going to tackle him But as long as we have bodies around a ball like my middle linebackers dominated a game my outside linebackers dominated that game Just really built my team the right way And I think that limbaugh trade not that he made crazy plays right there But as we see Ronnie Harrison nothing made crazy plays, but um He just clogged up the middle a little bit man And one thing about the limbaugh trade it allowed me to move Christian Wilkins to outside defense event so that even made my 34 even more Poland or Marcus Hunt Marcus Hunt made pretty much the most as I will use slot on DJ shark I want some more short route running things like that. Yeah, plus three short plus one speed on shark We got a plus one speed on DJ shark that gets him to 95 speed So right now we have a 95 speed and shark 90 Like my wire receivers are just dumb right now I'm telling you I want my zone on I want zone to get 80 80 zone or Blair to get 80 zone Plus two zone covers. I think that might be a 85 zone He has 85 zone if any way I can get Blair to 90 zone Which I need to playwreck up a little bit, but that that guy's young Lonnie the same thing zone. That's one zone on my safety plus speed on Lonnie Valentine and tackle bro. I'm getting glitched right now with my 94 speed on Lonnie Valentine man.  That's why he starts. I saw all the championship games But now we look at my team as we're 11 and 2 11 I mean 11 oh we are 11 and oh Lead the NFL NFC every other team has two losses should get home field throughout I am I got a good point differential. They're out of good point differential Probably had a lot of games force one where I didn't play him Let's take a look at the adjust the just the just Like I'm telling you man These guys are not gonna want to keep playing to see if I'm cuz my team is deck I had made this team like in YouTube You guys got to give me credit if you haven't watched the draft you can go back and look at the draft It's probably like 30 videos back But obviously big strap Jackson probably in like the fifth six round. I don't have a running back I don't really run but these wide receivers right now 95 speed 95 speed 96 speed brashad Perriman with that post-flag elite and of course Julio Jones who we broke his by changing positions We broke his chemistry so he either has wrecking ball if you ever gets it But uh Julio Jones is is essentially my worst receiver right now Which is pretty nuts when you think about it That came in by so fast. This is probably my shortest CFM video There's just these wide receivers that just these wide receivers are help 96 speed 95 speed 95 speed Tight I don't use the tight end my left tag was good My interior my line is my weakest points won't come back to bite me I went to fight in the playoffs got a short that's corn inside the five yard line man Definitely made that game closer than it needed to be I said the Neil Hunter is 97 overall now You see right you got 88 block shed 98 finesse move Superstar double traits. We got TJ Watt. This is pretty much the same exact player with the 99 finesse 93 block shed so TJ Watt and the Neil Hunter on the edge are absolutely crazy The tackle like I said, we got Christian Wilkins the young the young the young buck and here got him with 96 block shed Man, he's got the 89 strength Just a goon 82 power. He's not really a pass rusher, but he makes plays because of those twos and guys on the outside Linval Joseph, that's the trade we made that 97 strength 91 blocks. You guys know Linval Joseph You guys know he's been a goon and man pretty much since he's been in the game So those are my two guys in the middle was using Marcus Hunt in my other defensive end spot 84 speed Just he got block shed. Just a big body pretty much just big bodies and that helps out Left I don't use them. These my two middle line beggars man Roquan Smith Miles Jack apps They were probably they were two of my top five picks honestly for real 89 speed 88 speed tackle hit power just absolutely dogs I want to get these guys better though Because I want one of these guys to get abilities whether secure tackler whether as a force or whatever may be I Want these two dudes to just really keep geeking and then this dude don't play but in the secondary man We got Rashad Melvin 90 speed Honestly, we'd like to see we'd like an improvement there, but he's really solid, you know, nothing good. He's not good But he's got good height 90 speed is good enough, but Chris West street 95 speed 64 It's my other corner got the goons. This is why draft that I pick up Western free agency Then we go to the safeties Lonnie Ballantyne got to 94 speed now I mean, that's just a goon Blair is my other safety with 20 23 years old 90 speed 61 just really tall. I got red one two got the rookie Jameson Johnson with looking back I probably should have had all kinds of linemen But just really goons. He's got 91 speed all these dudes can hit But honestly, I feel like this is about the game chat. You guys can tell me like Well, if you don't have enforcer you might as well not Then my secondary is makeshift But they got you know what I'm saying is keep my secondary is makeshift, but they got good size Pause and they got good speed. So it's like you could they're all projects You know what I'm saying? And we got rap to bring it back and we got Ronnie Harrison who's slow But he got the best ratings on my secondary really So I'm liking the team. I'm liking where we're at. Lonnie getting a point of speed getting up to 94 speed I drafted Lonnie at 92 speed. So Getting him that fast is I mean, I'm really happy with this team right now Can't I can't even complain. There's nothing really to complain about as we look at the roster overall My not these are probably like my top five picks Really, you see Paramount is pretty much one of the breakout guys for me to really went off But as we started like I said Valdez scantling He was here. He started with 93 speed shark. I believe was 94 speed and paramount was 95 speed So they all improved under speed. They're all super young man Julio is someone where I could really look to trade and even play this guy keeling coal or get somebody in a draft I don't know if anybody would want Julio Julio is so solid though. You saw he ate that game He ate on the in their immediate routes then whip routes zig routes as you see short route running as a 98 Just absolute goon. But this was weak Um, what week was this week 11? Or we yeah this week 11. We're 10 and 0 I think are we 11? We're 11 and 0. Maybe that was week 12. All right, listen week 12. Yep 11 and 0 Next week I played t davis After that I played a ram so I believe in somebody decent the redskins is decent and the cardinals I forget who the car. I don't know who the cardinals is But I played t davis next week rematch of the nfc championship game So make you make sure you guys tune in for that So


Hey guys, we're here at the 21 convention with James Marshall James. I loved your speech. It was awesome I got a lot out of it some more opening stuff Can you give the viewers a brief overview of what you covered? Sure? So my talk was on multiple relationship dynamics So I was looking at the five phases that a guy can go through or probably should go through if he wants to be really skillful with relationships moving from an inactive single lifestyle through to perhaps more polyamorous lifestyles and then moving on to monogamy and then starting the whole cycle again forever So I was teaching a you know how to do this in a way that's authentic honest And doesn't require you to lie or be some kind of player And to take the best things out of each of those phases in relationships You know what I loved about it was there's just so much growth that can happen by by doing what you prescribed to do by actually being honest telling the woman where you're at without apologizing and You know, I've in in my short lived seduction career I've stumbled across a lot of these things but the way you kind of put it together really solidified it for me So yeah, because I think so many guys live in fear of being caught out about what they really want in a relationship And so then they stack all these layers of masks and lies and compromise When and presuming that the girl wants that when really if they just straight from the beginning said look Here's what I can offer. Here's what I want and here's me then she would have taken it or leave it and Out of that comes an awesome relationship or someone leaving walking out the door either way It's fine. And even if they walk out they walk out on good terms.  Well now there's a mixture of reasons one of the reasons is because I'm good friends with Anthony and Mike I look at you now and it's a great opportunity for me to come and hang out with people that I really respect in the industry and The seduction industry is a mixed bag as you you well know and there's a lot of people that are clowns out there in it And there's very few people in this industry that I would want to associate with as friends And this is this convention is one where I get to see a lot of them I think because of Anthony's integrity because of the fact that he is really There's a there's a there's a progression that's happening through each of the events and I can see that what he's doing over time Is it's gradually shifting and changing and becoming at the forefront of a men's movement? And I consider myself to be a mentor in a men's movement not a PUA You know so pick up teacher primarily so I want to be part of that So we know the 21 convention is headed to Australia Melbourne for the first time What are you going to be doing there? Well interestingly enough I now live in Europe in Central Europe in Budapest because the girls are super hot and friendly And it's cheap and I get to live like a pimp But I'm going back to Australia for in November for two reasons the first one is to see my mum and Second one is to get involved in the 21 convention Which will be in my home turf of Melbourne Australia And I'm really excited about that because I get to help you know collect some of the great speakers that I know are in Australia And also to go and speak to my home crowd again, which I'm really excited about so yeah I'm hoping this one's gonna be the biggest yet. Yeah, awesome. Thanks for coming out. It's been a pleasure


Lung MAP cell refs provide a comprehensive and accurate set of cell types for both normal and diseased lungs. The cell refs can be used for automated cell type annotation, data integration, and data sharing. This article was authored by Minjigwa, Michael P. Morley, Chen Jiang, and others.