All right, how's everybody doing this morning? We good? I'm excited to be here. We got a full house that means that I got to do something good today. All right, okay So so I'm excited, but um, I'm here today to talk about something. I'm extremely passionate about how many people the work did they do? right And I want to talk to you because I think lots of time work gets a bad rap, right because our parents grew up and They did a job because they had to make money so that we could go to school and we could just so they could provide for us But I think we have an opportunity to be able to do work that matters. How many people want to work on stuff that absolutely matters? Like so what I'm talking about today is about really getting you to think Outside of just creating a website or just or just the business that you do to really getting in the stuff that absolutely matters and Makes a difference in people's lives, right? And so and so this is what this is all about Because like I love what I do. I can wear it. I want to wear to work. I can My office is downtown and I have a chance to be able to do that But it wasn't always like that because I was told to go to school get a good job I went into mechanical engineering. I worked at Ford and in my job and And so and so then I was all being an entrepreneur and everyone wants to be an entrepreneur until they become one And once they become an entrepreneur they realized this stuff is really hard and they don't just pay you because you look good Right. I mean like there are I mean if there any pure entrepreneurs in here You understand the ebbs and flows and entrepreneurship The people who don't know then you're not a pure entrepreneur because you understand You can have great clients one day that actually pay and I talked about clients When the check or when the when the money is deposited in the account, right? All right, okay, so y'all know I'm talking about so again So as we get started what I want to do is is if I want to share just a little bit about our story Okay, and kind of kind of how I got into the space and it goes back to this documentary that happened to be a part of back in 2011 and what happened was is that it really opened up my eyes to the way the world really works and how money works and People to get opportunities not because they're smarter than you are and so I learned this term is called meritocracy I had never heard the other term in my life But it's where meritocracy talks about that the smartest people get the opportunities But as I began to look at people who were launching textiles What I realized is that there was someone who being an opportunity who were flip-flops who didn't even have a pitch deck Who they're the quarter of a million dollars and you know and lots of times what happens in business is that? We just happen to do business with people that we are like And I think that's a human thing and so I don't necessarily think that people have bad intentions but I think that when the power is in Ungroup of someone else and so as I look at this I'm excited about the city Detroit But I'm excited because I see a great opportunity and I want to see us. Are we really creating a city for all people? Not just the 2% but I'll be creating a city for everybody And so the work that we're going to do it really really it really ties into this kind of stuff So we started this project it already started out and it was called rebrand Detroit And so we had pitched this idea to the night foundation and they had and they had the thing That was called the night city challenge and doing this night city challenge. There were 7,000 people that apply Okay, so I was like, I mean I was even interested in even applying for the program, right? I applied for the program. We were one of 32 people who actually won so I mean that it was less than 2% I had a better chance of actually hitting the lottery which I don't play Then actually winning and we won and we all of a sudden had a bag of money And so now if you've ever if you ever gotten a grant or anything like that and your numbers publicized And you start to talk to contractors and people then everybody's trying to spend all them there Like I mean like I like I got proposals for like almost all the money to do one thing. I'm like, dude There's no way I'm gonna pay you this amount to do, you know And so it began to help me to understand that the work that we're doing We had a year to accomplish this goal of trying to take what we saw in midtown and downtown Detroit and bringing that into a Neighborhood and once I got into grandma rose to what I realized is that I wasn't going to be able to accomplish the goal in 365 days Because of the other issues in terms of infrastructure and and just the way that the neighborhood was laid out in terms of trying to help Businesses in those communities and so part of our work We began to realize is that we were really trying to solve the wrong problem Right because we were bringing thought leaders into a neighborhood But as a part of the process what we realized is that a lot of these businesses They were they weren't even online. They weren't even visible And so and so those were things that we had to kind of focus on And so as we began to not take this idea We went to WordPress and we picked this idea. We said there's 28 million small businesses in the United States of this We know that like 12.8 million businesses have no website. So 90 when they go online I mean The purchase they literally go online and they have a positive But the businesses that we're trying to serve in communities and neighborhoods are not even visible That means it is a lost opportunity So we began to dig more and get and get and get into the data and into the weeds a little bit And we realized that 46 of businesses have no website So we said there's a huge opportunity to be able to address this issue to be able to help make businesses visible How many people have ever tried to go to a place of business and you went into um Um, and you went into google maps and you didn't find them What did you do? I went somewhere else, right? So now I didn't call them. I was I was if it says it's closed in google maps I'm assuming you're closed Or if it's permanently closed or the hours are wrong or if you're not even there And so what happened that great businesses are not even getting opportunities because we're not even visible And so and so we said that's the work that we want to focus on And so we began to go down this path of being able to work specifically on addressing this problem So we talked about that already And so what happened is that we began to go into neighborhoods We started here in detroit But then we started to go into neighborhoods all across the united states and we began to find different pockets of Entrepreneurs that we could work with so we were in new work And we and we had a chance to work with this group of entrepreneurs called moms who hustle So I'd always heard about mompreneurs But I had never heard about I never really thought about single mothers who are working full-time jobs Who are full-time parents And who are running businesses And the hustle and the grit and the drive that these women was like was off the chart Right and so we had a chance to be able to work with this specific community of entrepreneurs And we began to find that there are other entrepreneurs Out of just college students who are doing amazing work. And so I want to um, so I want to I want you to listen to one of the entrepreneurs that we had a chance to As we talked to her name is Mia X My name is Margie Johnson and I perform as Mia X. So that's why everybody calls me kind of Mia X I'm not always Mia X But I'm a writer, a poet, a performance artist, a director, a producer. I do a lot of different things and I make a lot of art in the community I graduated from Temple University With a degree in acting and acting so I felt charged to do something And art is my passion coming back from the old LVL It was like I wanted to do something in my community. So I started just organizing and just writing and working And here I am like almost nine years later. And my name is ringing bells. I'm excited.  She's a single mother But having the opportunity to be able to work with her to be able to get her site online. So name her business is called Um, it's called imagine life. And so as we were working with her putting together her site We're looking for different ways to do it. So we could, you know, let's be creative with the main name So as the work that you're doing Thinking about ways to be able to help your clients to become more creative when there's a limited budget So we said, okay. All right, so imagine life has already taken but there is this thing called dot life So why don't we get we imagine dot life? And so it's the little things that you can do in terms of working with your clients to get them to think outside So that you can help them to reimagine their actual their actual business And so and so as a part of our process we're taking pictures so that we can help her To be able to grow her business and even the small things of integrating PayPal and ways to take payments Because she was doing the thing that was called hugging the ball And I was like, okay explain to me what hugging the block is Explain to me how we can turn it into a business model that a corporation can understand that they can actually fund Right. And so and so when we started to work with entrepreneurs in neighborhoods It gives us an opportunity to be able to do like really meaningful work And I'm not against corporations. I'm not against huge huge businesses But it's nice when you have a chance to be able to know the people that you work with And you have a chance to be able to do something that we know is impacting her family is impacting the bottom line And so and so if you look at If you look at entrepreneurship in my opinion, I This is a non-linear process Right. So every day I literally wake up and figure out. What am I not going to do today? Right because this is what it's like. Okay. I got all the stuff to do The way to get it done and you can read all the blogs online and tell you all the things about seo and all these other Kind of things but I can show you people who break every single rule and stuff works Right. And so at the end of the day, you have to figure out, you know, what is the work that you're going to do? What will you create a purpose to do and then figure out a way to be able to get it done? The other part is that it takes community to get this stuff done So what I realize is that I don't I don't it doesn't matter how smart I think I am I need people that believe in me I need people The work we're doing with rebrand cities the reason that we're able to do it is because of a man by the name of john miter He is the um, he is the um, the global head of design for world press He believed in our project when in times where I work in the world And so for each one of you there are times where you become a sponsor Or you have a chance to be a voice for someone Where you can literally open up a door that can change the actual trajectory of that actual business or that person's life And so again entrepreneurship if you are unclear and you needed a picture I just wanted to make sure that you had a clear graphic on what entrepreneurship looked like because that's what like every single day Is just is um is a new adventure So the project that we're doing literally is we're helping to create brands for 300 dollars So I know sometimes we're making a lot of money. We're rolling in the dope But our goal is how can we help get a business online and only charge them 300 dollars The hosting plan that we're using through world press is 300 dollars So that means that we have some life funding that allows us to have a team together But we're going into neighborhoods saying we can now help you to we can help build a brand for you for 300 dollars And what this means is that it includes photography It includes website design It includes branding workshops that we actually do with our businesses Because we know that they don't have an unlimited budget and our goal is if we can get them online Then the next step Now how do we now help them to use this as a lever to make money, right? And so this is what we're charging and they want to make your photos and we can charge a little bit more But our goal is for 300 dollars, right? So that's our goal and so and so we're going into neighborhoods doing like amazing things and either all the things that are included in it That are a part of being able to kind of help tell the story. So some of the businesses I don't know if you've ever been to If you've ever seen this gentleman right here So he had the local business. Um, and um, he's Think of like castry. I think it is Um, and he has a men's shop. Um, it's called blue boutique. So working with him So he's a great entrepreneur doing amazing work the food that you had el carabino Um, or the speaker I guess like the speaker didn't we had last night. We actually had food from southwest, right? So as the entrepreneurs or the restaurant that we actually had a chance to be able to work with This is a gentleman in In um in chicago who had an idea for sauce and he had no label on the sauce But I What was the meaning of it?  Okay. No, okay. No So the purpose of me saying it was not that okay, but but I feel what you're saying You're like, okay. I'm gonna put this to the side right here. We're not that sauce. No No, but the reason that I I'm saying is that is that sometimes we allow things to stop us from getting started Right because in this world of social media, we're all trying to be perfect And what happens is that perfection is the enemy of done and so and so in in this You know in this in this fast-paced world of 24 hour media cycles and seeing the slices of everybody's life Then we start to aggregate this into one person and think that everybody's going on vacations every day Right and that's not happening because all we do is show the good highlights And and I'm a victim the only time I check in is when I'm in the airport at the gym I did a lot of bad stuff every now and then happens in my life, but you never see that stuff Like it's all it's all the good stuff, right? So this is kind of what we do and we become Sometimes but but I commended him because he did not stop a label from from having him do what he did Even though he knew that you wouldn't eat his sauce, right? But I'm challenging you I'm challenging you thinking standpoint Because we always talk about get out of the classroom and get out of the office and get in front of a customer Right and try something to figure out what works and what doesn't what's all to come in Then work with Lopez tires, right? So some some tremendous local business that have amazing stories So these stories can actually be told And so and so the reason we really want to come here today Was just to empower and to encourage you that the work that you're doing Like this stuff like it really Really really really matters right because you're working with real people. Sometimes we start to put Numbers over people and we start to look at people at the project or as a job But like these are real people and how they eat And how they manage their family a lot is is connected to the work that we're actually doing working with More companies doing like really really cool stuff either some of the websites But at the end of the day what happens here is that is that that our work is really about humanizing Our actual process and about understanding and about bringing Access to amazing businesses. So we've worked with some active developers here. So we've worked with Laura All right, so she did it. You know what I'm saying? So she did the air the el carabino site and she did a few more We also work with chris. I think right back there As chris has worked with the soul So we've had a chance to work with some local developers But ultimately our goal is to be able to help put good work Into the community and to make a difference So what I want to do now is I want to open up the floor for questions Because I know I could solve world peace and I could solve hunger with all the great things that I'm saying But it's this one that every every grace thinks that they have the answer But I understand that people want to hear themselves talk. So what I want to do is I want to give you an opportunity To look smart to get on video and that we can hear your thought-provoking question. So again, I just open up the floor for questions Okay, right here Approach someone and I'm like, no, you know, we're we're okay. We don't we don't need your help Yes, yes, um, we will work, you know, I'm saying this whole project started by doing three websites We were doing the stuff and it was just free and so we went to the one Business and we're like, I'd love to help you to get a website. No, we don't need a website Their website was a flyer online. It was like literally a flyer. I was like, dude, you need a website, right? But You know, like you can't cost them Right, so if you know if that's fine for you or maybe the business works because it's in a community And they have enough people coming from the community and they're like, you know what? I don't need your help So, you know, this is how I live my life. I go where I'm celebrated Not where I'm tolerated. So so if you want my help at this, trust me I go back to that design that has all these little things going on here There's a lot of stuff that I could do with my time So so I would rather pour my time and energy into people who really want my help So that's the kind of way I look at things and plus I don't take it personal Right next question. Okay So that's a good thing So so we try to do as much as possible One of the challenges that we've run into is that a lot of them aren't on aren't on social, right? So so then trying to get them activated and trying to figure out what platform to integrate them into Because there are lots of different platforms that people ask me. Well, what platform should you use? I would rather you Focus on one platform and pour your time and energy into it versus trying to be across the board and everything Even though from a brand standpoint, you should secure those assets Even though you do not own the platform Securing those handles is a part of your IP, right? So I think that that's important So we're trying to get them more acclimated to it But we want to get them using platforms that they are going to be more sustainable and they're going to actually create content for So Yeah, so um, so we really started and our process has pivoted We were going we would do the workshops and then we would take probably a few weeks to get like sites actually actually done So now our process has shifted to doing the main work in a single day And so our goal is because what we realize these entrepreneurs are working 10 or 12 our days Trying to get them out of their business for multiple days and when you're going into other cities It becomes very difficult to be able to do all of those things And so now our goal is can we start in the morning? And by the end of the day take you through an entire process And have typically now the sites are about 70 done But our goal is can we get it all the way down? So we just did one in chicago and at the part of the process we had some developers who were remote We have some developers who were physically there we started out walked them through and by the end of the day We had we had really put a A really big dent in it So our goal is to be able to do these and the beta-mating things happen in a day Now there's other things that happen after that we have training We have other stuff that we do after that so we have webinars and all kind of other things that are Actually like a part of it, right? So um, so it's not like we just leave them, right? But we want to be able to get to a point because with an entrepreneur you need to be able to show them like Something that you can please so our goal is if we can get something done It builds their confidence to then want to do more stuff And so at the end of the day is it a $10,000 website? No But our goal is we're going to get you from zero to 60 get you online And then from there we can look for ways to better add plugins and other things to be able to make it more Functional so it can drive economics to the business So one of the businesses that we work with with called mommy made a mommy blog You know got her site up. She did an event in four days. She was able to generate a thousand dollars in four days So like that's real money. So like for a corporation that might not seem like a lot of money But for an entrepreneur to raise a thousand dollars by just putting something online That was amazing. So now we're going to help her to be able to replicate that right and that's important And that's real real money next question So so far I think we're probably close to about maybe one or two hundred sites You know what I'm saying? So we have a lot of work to do And what we're doing is that we're spending time perfecting the model of Kind of how this stuff happens right because the more efficient that we are in the model It will allow us to be able to make this thing happen and become more of a machine as a part of it We need to be able to attract other other creatives and developers and we need to we need to be able to pull people Part of our model is is that if there's a certain portion of Bolaterism that is going to be required as a part of this. So what John has really kind of Challenged me on is can you pull together this global community of thought leaders and of creatives and of developers? And as we're doing it what we're finding is that we're able to create opportunities for other people who need these services, right? And so we had an event at the apple store We pulled in donor and some other people and so we're starting to really start to curate this So I would love to be able to talk to Individuals here if you're a developer or creative if you're a photographer or things like that because we would love to To make you a part of our community or we become a part of your community, right? And so and so we're definitely interested in being able to work with people who have domain knowledge in their space Okay, yeah Can a Organization of company Evolved their brand so if I start off with a with the local Colors team whatever you're laying aside that ain't working. I need to switch to something else. Yes So that's a great question and so and so so a brand is more than just logo with more than just identity and so if you really think about a brand it's really this collection of Interactions Experiences and touch points that people have with a person a product an organization A thought leader and what it does is that it ultimately drives the economics of that business And so what happens is that everything evolves everything everything changes and so and so what happens is is that Is that is that part of the process of being an entrepreneur or being entrepreneurial? Is that is that you're figuring out what your business model is and so as you figure out the business model things naturally change Right and so and so I don't see anything wrong with it But as you're doing it there are certain costs that kind of come along with it So if you go invest in signage and And all kind of stuff that you didn't have to change then there's a higher cost to be able to change those things But when you're putting together a brand I would think about this Think about like the actual the actual name right think about the Think about the digital real estate that's connected to that think about owning the conversation Online because that's important right And if you need to get a trademark think about now not all lawyers are equal Not all lawyers are equal now. I have I've done trademarks for $425 right And I ended up having to get a higher price lawyer And we currently use jockey, you know, that's yeah, that's our actual actual So those things might cost $3,500 but I can go to sleep at night Because I know our stuff is secure So again, but having having the right information becomes important Because once you develop something that now becomes this great asset people then We actually want to come back and and maybe try to take that from you, right? If I choose the wrong domain name now and you want to switch because it's not working I find out there's an issue What do I do to change it to bring that because I figure out I'm well like I got a name but my name is crowd There's lots of people. Yep name. Yes or similar to yes, and it's diverse stuff all over the place So how do you so I would make the change? I'll do my research and I'll make sure that if I'm changing to something It is something that it makes sense to me to change to so I'm not changing it And then a week later or a month later. I'm going back and I'm changing it Again, and then if you have followers online You know, then there's a whole series of things that you have to do just to make sure that those channels are changed I would I would still maintain the old handle Um, and I would just for them Yes, I like to the new handle, you know, so there's a series of things that you would do but I would make the change Right, you know I'm saying because Yes, and we can talk in more detail. All right, so I know we have a few more minutes. Are there any more questions? All right, we have a great question in the back good So what we've done is that we've had channel partners Any differences so locally we have worked a lot with tech town. We're starting to do some work now with pros for us Um, and so so identifying channel partners inside of cities have been critically important And when we go on the other markets, we've actually worked with university anchors We've also had economic development corporations and new work and things like that that allows that already have a list of businesses So we don't need to go vet the businesses out. We're starting to happen now that we're starting to now have actual I guess like municipal partners actually reaching out to us So so we're in conversations right now with the city of Liverpool Um, and so they're a smart city like reached out to us and they want us to work with about 100 businesses there And so i'm excited because i've never been to the uk before and so I said we can work on this and I go to uk right now no, but uh but I mean So it's been interesting But our goal is is that is that as we start to develop more relationships It gives us an opportunity to be able to have different types of conversations And to be able to target different kind of entrepreneurs So so if we have economic development corporations or people who would love to scholarship Neighborhoods in we can go on and work with a specific community of entrepreneurs in that um in that actual geo All right next question Okay, go ahead There's so many In your experience like what is the main barrier that you find is it Money So it's a combination of all those so now there's a perception that that this Thousands of dollars like it's gonna cost thousands of dollars. So we don't even ask the question, right? So part of it is going to be like this perception Then where do you find the developer at right? So so like i'm in this space And and so I kind of know where to go But imagine being an entrepreneur and you've already had a couple bad experiences You know or or you've had somebody develop the site and then you can't find them anymore And then once you can't find them and then that thing now is outdated And so now you don't even know how to log in so now they have a series of those kind of issues Or they feel like I don't even need it because i'm an instagram so like I don't need it, right? And maybe if you have a sneaker boutique and you have sneakers that are going to drop it works But now sometimes they're like I don't need it because I can just I can do something in facebook Right, so it's a series of things But a lot of it is building this trust and what we want to do is that Because there's going to be times when we start to work with it and actual and they're going to need to work with Other developers even beyond us and we want to be able to connect developers that we know To the business zones because they need to have people local and people that they trust Right, so what's a series of reasons why they're trying to build that trust becomes critically important I know I stand between you and luck, but I think okay, right so in all the businesses that you've identified you don't have websites and you found a clear delineation between the people who don't have They don't have the money to do it and those who just feel like that And then how does an agency actually identify people who have the money and just need to pay You know Yeah, so so even even even in our process we have identified people who are outside of the scope of what we do And so we met this company that does They they are based in new work and they and they are an organic. I think farm You know right inside of the city of new work and they are and they're the largest vertical farm In america right and so and so they wanted to work with us But their project didn't fit inside of this But because of the other work we had a chance to be able to meet them and other things They become other leads for other people that we can work with right So what we found is that we focused on one specific customer But doing that has given us visibility into other customers So I think part of part of what you're saying is okay. How do I target my exact audience right to be able to identify People who can pay for the services or things But I think the main thing is that people have to be able to see the work that you do Right and be able to connect and be able to experience that Like like if you say that you're worth 10,000 dollars I want to be able to like like their website better sing and do all kind of like Seeing stuff for 10,000 dollars for me right No, no, I didn't mean it like that Because I'm sure you're not doing flash sites and stuff like that right now But at the end of the day, I'm just saying, you know, I like that's you know, that's a very specific customer most of the entrepreneurs that that I've talked to You know, that's way above their price grade right so, you know, I'm saying so understanding that customer And and being able to specifically target that I think would be would be actually key What are some of the testimony? What are some of the things that you're doing from a? From a call to action in terms of being able to get people Down your funnel I'll never forget There was a guy that I was actually interested in doing some work with and so I guess this guy was a consultant And so I guess he had this funnel And so and so I emailed him followed back up with this guy And then and then and then his machine just started happening He was like, okay, so if you want to talk to me you can set up the first call, which is a thousand dollars I was like, I was like dude There's nobody on the planet that I'm gonna spend a thousand dollars on a phone call with And that's like any other emails that you know, I need to set up this consulting thing with him and it'll be $1,500 Um, and we had to do it for three months And so sometimes we set up these funnels or these mouse traps that are not humanized, right? And they're and they're based on stuff that we've read online So we read all the stuff online about all these things these are the five steps that you do And maybe it works for Chris Brogan, you know and you know He's going and making 10 20 30 40 thousand dollars, right? So but for everybody else, we have to figure out something that's going to be humanized That's going to be able to work to be able to get to the target customer that you want, right? And as an entrepreneur, we have challenges because we have to understand our price. I'll never forget um, I was speaking um at this um at this pharmaceutical company And and I was on a phone call with them and we're trying to you know And they're asking me like my price and I gave them what I thought was a pretty good price So then I ended up meeting the lady who was over financed after I had did my thing and she was like High as you were the best speaker that we had all year And when you gave your price online, we you know, we cringed So I undersold myself by 30 thousand dollars now. I mean not now once I told my wife this Her frustration level went through the roof. You left that much money on the table So because for me, I didn't know anybody in my circle that had made that much money for speaking for an hour Right. So now Now it took me two years. I got the money back, but it took me two years to get there, right? But the whole point was was understanding How money works and understanding pricing and as an entrepreneur, we've all mispriced stuff If you haven't mispriced anything that means that you're not an entrepreneur I mean because like I and and when you had a wall customer, what happens? Those are the worse Right because they I mean because like they have champagne taste And kool-aid money, right? And so and so then that becomes a challenge. So again pricing stuff becomes important But you learn this stuff over time. I think I have time for a couple more questions before we go any more questions Okay, right here That next level Yes So at the part of our process, we will continue to evolve it And so there are some people that already have sites and so we might export content from something that they already have At the part of what we're doing is that if that we're creating these boot camps that are like four day experiences And then we're going to start to have other other other educational things That I actually offer but the main thing is that we had to get the main part of the process tight Because if we don't develop the site, right, it doesn't matter about all the other stuff that we do, right? And then and then on top of that, how do you package that and communicate that to somebody? Because at first we were telling people we do websites and that's like saying, okay I'm going to sell you an engine where we're really selling a car Because we have we have we have we have photography branding all these other things So even trying to put all that stuff together so that they could understand the whole value of what they're getting Right becomes critically important and the stories that you hear like I was on the phone with the young lady yesterday And I was like she was running through her life history. She was telling me how she had barriers of entry to work Tell me how she couldn't vote. I mean like she was running through she didn't have a birth certificate Like I mean I was like ma'am. This story is getting a little too deep for me right now I mean like I was she was giving me her whole life story And I say that because The work that we're doing is like it's like it's really impact ones really work with extremely real people Right. Okay. Go ahead. Yeah I have I have clients I fired good friends of mine who I grew up in a youth department with who were working with me Um, at the end of the day, um, you should never hire anybody I mean, yes, I mean Because at the end of the day it's just it's not going to work, right? Um, and so what I've realized with certain clients I remember doing this and then that I get documents back from them legal stuff saying that, you know Just all kind of different things But what I've done is that I've always made sure that I deliver what I say I was going to do and and, um And if it's time for us to stop Then what I do is, you know Is that I move on because that because at the end of the day The mind is more important. I don't care how much money you have at the end of the day. My piece of mind is important And that's critical. I don't know. We have one more question before we wrap it up Are we okay? I asked last question and we're done and I can ask you questions offline. Whatever go ahead That is a great question. We got a slide right here. Okay. We got a quick slide Okay, so we're seeking developers who want to make an impact so you can email us at hollow at rebrand.city So we are looking to work with tremendous people who are Who are committed to the cause who want to make a difference? And um, and just and just be a part of the family. So so again, that's it right there Um, I hope you enjoyed my talk I kind of changed it because I wanted to make sure that we had enough time to be able to answer questions And again, I'm sure we solved world peace hunger. Nobody's hungry in here and things like that But we have less so thank you very much


This week on MTV News Unfiltered, we look at some of the most extra-celebrity beauty routines.  And speaking of garish fashion, we talk about why you should get in the spirit of Christmas Jumper Day. Breaking news! Rihanna tears potential eyebrow styles on a doppelganger before committing to the full look. In an entertainment weekly interview with Hollywood eyebrow master D'Amon Roberts, he discussed her Met Gala look, saying, As Detroit Princess tweets, She took out blood from my arm and put it into a machine that spins it and separates the plasma from your blood before putting it into a lotion for your skin. Cool. That's not even the weirdest skincare regimen out.  Apparently, it involves a serum made from stem cells cultivated from circumcised foreskins of Korean babies. Apparently. It's also £465. Or what about the time Charlotte Crosby and Cole confessed they used coca-cola or a self-tanner? There you have it folks, blood and doppelgangers. And I thought using olive oil when I ran out of makeup wipes was extra. Post Malone's second collaboration with your dad's favourite shoe brand, Crocs, sold out in minutes. Again. So, how did the humble Crocs ascend to such heady heights? Let's rewind. A couple of years ago, British designer Christopher Kane sent them down a spring-summer 17 catwalk, and then Balenciaga followed suit for spring-summer 18. ID Magazine later noted that these collabs changed the perception of the shoe from comfortable but ugly to expensive but fashionable. Their massive popularity also ties in with the last couple of years' overwhelming love for ugly shoes in general. We've had Hailey Baldwin and Bella Hadid embracing Balenciaga's triple S's, Rihanna lathering her legs up in thigh-high uggs, and Kendall Jenner trotting on the chunkiest of uses. Podiatrists worldwide, rejoice. But why the obsession? Could it be that as democracy crumbles around us, we crave a stable platform on which to wade through this mess? Has our 90s nostalgia got us craving chunky things like feelers and sketches, which are now all enjoying our anasons? Or are we just spending so much time hunched over screens that we're really concerned about our posture?  But given how quickly Post Malone's Crocs sold out, this one seems to have a little more legs. And long may it live. I have really flat feet and need to wear orthotics in all my shoes, and they don't fit in no Louboutons. What is it going on people? Today is Christmas jumper day, and I'm going to be raising money to save the children running around Kings Cross station, so if you see me, tap me on the shoulder, donate £2 for a great cause, and listen, together we can make the world better with a sweater. Another year, another Christmas jumper day. Yes, I know. Guerra's sweaters with pom-poms for Santa Rice are normally reserved for your uncle Dave's fruitless attempts to liven the mood at Christmas lunch. But this is different. This is for a good cause. Save the Children Charity are encouraging everyone to wear Christmas sweaters to raise awareness and money for their initiatives, which include implementing education and nutrition programs worldwide. So many people have got involved, and you can get involved by donating just £2 to Save the Children at ChristmasJumperDay.org or by texting donate to 700050. If you want to get involved on your finest vest of a diet, but don't forget, while we're saving the children, we're also trying to save the planet. So no need to drop a few quid on the high street for a jumper you'll never wear again. That money's better spent on a donation. I just glued some googly eyes on the sweater your mum gave you two Christmases ago that you pretended to love. Or borrow one of Uncle Dave's. He'll have plenty. In fact, this is one of his right here.


What's going on everyone Sam here with late and sports cards ripping 23 panini certified football hobby four box break number 54 Random team style. There's a look again at your random results any day now There they are Stephen W with the Cowboys and Adrian W with the Rams What's up Seth Seth G checking in from Jolly Road. Love it Stephen W with the Broncos down at the bottom and Peyton P with the Commanders So good luck here everybody. Let's get started probably thunderstorms somewhere. I believe that it's too cold out there. I know I mean I don't like it It's like 20 degrees out there.  Good luck here. Everybody gets sorry about that Eric Krayt is 75 for the Giants on the auto Who's Donnie? I don't know what I did. I miss those Mark and Mims rookie Jersey out of 349 go into the Broncos freshman at fabric Miles Garrett Zack Evans to 199 a Broderick Jones to 399 Derek Henry Seyquan Barclay to 199 for the Higantes Will Anderson just Herbert to 199 for the Chages Cook Ramon Dre and more base AJ Brown Manjus to 25 mark Andrews on the gold for the Ravens Zeller Seyquan Barclay Jalen Hurts to 125 Daven cook to 249 Brenton strange to 149 and base bossy Jeremy H with a bunch of Museum spots. Thank you, buddy Jonathan L with a another left-side serial number spot. Thank you as well, buddy again, four to go on NT everybody Lions Panthers Titans and Steelers. That's it. I think else is sold now else is sold Classic New Year's Day, right young Tyjay Spears to 99 nice one there three-color patch reset Classic isn't here today. Which one? No, and like What teams are playing you know, Kelly a no condo 349. That's the guy to ask Carl Brace young Anton Harrison to 75 Waiting for a tiny metal band to start setting up on the back of the brink of a snazzy Jay Bobby Heber Kind of does look like a stage Little mini stage kind of Walker Lovani David to 75 bucks. Salacious B. Chrom dude. Yeah, right Salacious B. Chrom live and concert CJ Stroud Tyjay Spears to 399 Jersey on Kellen Winslow to 149 Tyler Scott to 325 digs Zay flowers to 149 Tay Adams Brian Burns to 199 Joe Thomas and base I'd imagine he is Yeah, probably Here I'm singing every now and then To turn tables in a microphone behind you dog They're behind you dog Parsons Joe Cleco for the Jets your signatures Just shacking pickle Rick Yeah, fair Josh Allen to 249 pink Mahomes to 199 To turn tables and a microphone Yeah, Marina that is a Anthony Richardson to 399 nice one there rookie Jersey for the Colts CMC Byron young to 399 Tyree Kill Chase Brown to at 349 for the Bengals Yeah, I might be the one that doesn't lose tonight Be I Kind of Walker Jalen waddle 99 everybody else checked out. It's okay losing the Grizzlies right now And the zealots kind of who Kelly is that we never get never quits. Yeah I know So literally they drop dead Right young redemption Michael Wilson for the Cardinals freshman fabric mirror signatures red. That'll be a color match That's on that one. He's the only one that wants to play right now. Oh Triple J right back in his face nice Jonathan picking up the Another left side serial number spot Keith with the fins down to now three to go on NT everybody three to go on NT Brice young Cameron Latu to 199 base base base Miles Garrett Sam Howell to 50 on the turquoise something cool try man to turn tables in a microphone Tyree kill to 199 Traylon Burks to 190 on Mirror signatures for the Titans Titans actually did pretty well in this Tyger Spears as well They my home certified stars red Tay banks to 99 for the Giants Let's say CPAP CJ Stroud Jersey Cards you at 199 tie it 27 there you go job most points They're missing what after missing 25 plus games. That was the stat 25 or more games Claims self-defense and beaten up teenager. Oh, yeah, same same energy right flashing a gun on Instagram live There we go same energy red Marv Levy. That's nasty to 25 Jaden Reed. That's come back after 25 games Yeah Mark Andrews pink Jonathan Allen to at 199 We'll just said missing Kill Yes, that should not be left out for sure that Michael Wilson just an actually autographed one live one nice one there Cardinals Scott F Oh my god, he does try tank Dell to 325 He's a baller, but he can't have the ball, right? He needs a he needs J. Jeff manual forms to 149 for the commanders And base. All right, we've got Jersey Jaden Reed CJ Stroud Chase Brown Anthony Richardson Aiden O'Connell Tai J Spears Jalen Hertz seguin Barclay autos Traylon Birks Michael Wilson Joe Cleco Bobby Hebert Eric Gray Michael Wilson Tai J Spears and Marvin Minns Don't do it for the break everybody. Thanks again for the fill next up is the black