Live from Las Vegas. It's theCUBE, covering Oracle's modern marketing experience. Brought to you by Oracle. Now, here's your hosts, John Furrier and Peter Burris. Okay, welcome back everyone. We are live here in Las Vegas for Oracle's marketing, modern marketing experiences show. Two days of live coverage from SiliconANGLE Media's theCUBE. This is our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier with Mike Coase, Peter Burris, head of research with SiliconANGLE Media and Wikibon. Our next guest is Chris Lynch, senior director, head of product marketing for Oracle Marketing Cloud. Welcome to theCUBE. Thanks for having me. So you don't get to talk about product positioning. So the portfolio looks very impressive. So you guys have done a great job of packaging the portfolio, best in breed components. But a lot of people who've been following you guys like us, look at it and say, hmm, a lot of acquisitions. Is it a Lego block? Does it truly fit together? That's been kind of an open question for you guys. Here we're hearing integration, keeping it real, showing real demos. Give us the update one on the portfolio. I'll see what a lot of companies, they're all mashing together. But you guys have spent a lot of time building that out. Give us the update on the integration, what's real, what's coming down the pike. I know you're a public company, you probably won't answer that one, but I'll try. Give us the update on the product. Sure, so one of the things that we were intent on really early on, as we've brought together these companies and brought in these different acquisitions from the marketing landscape was looking at what do we think a marketing cloud should foundationally have? And when we sort of developed a framework for that, it actually just brought a lot of clarity to the exercise of doing that. So on one hand, we're very intent that marketers need a place to connect all their different data and make that able to access as an audience. So that was factored into the DMP and the Oracle Blue Chi acquisition. We also believe that they need a centralized canvas by which they can orchestrate those different customer experiences. We believed that was so important that we wanted to contextualize it to both B2C and B2B audiences, which was the Oracle Responses and Oracle Eloqua acquisitions. And then we also obviously know that engagement at that moment of truth is really important. So things like Oracle Content Marketing and Oracle Maximizer to both provide really engaging content, but then be able to optimize it over time. So to answer your question, everyone loves to go to these conferences, right? And people show that chief market tech landscape with the 3,800 logos, and everyone's like, oh, it's got all this kind of, it's kind of scary. Yeah, it can be really intimidating to a marketer. And I think we've gone about it by saying, our strategy isn't necessarily that we want to be in every one of those categories. Instead, our strategy is what is sort of the foundation of this house that a marketer is trying to build. And then we know we want to be able to have an open platform that taps into the ecosystem because of all those thousands of vendors, there are some really interesting things being done from an innovation perspective. So as we innovate on the core products, we also want to be malleable to things that are happening out there. So that's what we do. You mean to go with an example of an ecosystem partner? Sure, like one example would be, one of the things we demoed this morning was around account-based marketing. And we actually showed a couple different partner integrations. We showed Mintigo, which really focused on leveraging some of the modeling they have to do predictive lead scoring. We also talked about some integrations with demand-based, which have really helped us take a lot of the account-based data that we have in Oracle Eloqua make account-based marketing a first class object that people can leverage within the platform. So that's just an example, but I think we're seeing a lot of them kind of crop up on a use case basis. And the great thing is, we don't have to think of all of them because our customers bring them to us before we can think of this. We do a lot of research in this area. Actually, we cover tech, mainly big data, cloud and enterprise tech, but we lead over into market tech because now technology's part of the conversation, certainly software. And the conversation I hear all the time from customers is, you know, I'm sick and tired of form-based lead gen. And one, because it's now digital all the way, not just analog, passing leads on the sales. So again, that's going to hang around for a while, search marketing and lead gen destination-based sites. No problem, it's going to hang around. It's not going away anytime soon. But a new era is coming on with social and data mentioned in Mintigo. And the comment that this person made was, this is a big company. Our problem is that we have all these forms we push on people and it's optimized around who do you work for? And that's not what they want. They want to know who you are. Not necessarily the company you work for. She brought up account-based. Do you see that fitting in and how does that fit into what you guys offer? Because the digital progression could be, hey, you're Chris Lynch. That's what I want to know who you are.  Oh, you work horrible. That's kind of now the new paradigm. Are you seeing that? And can you share some light on how you would solve that problem? Yeah, so I think if, and are we mainly talking like a B2B context? B2B context, yeah. So I think there's a few things that's been interesting. Another part of something we announced this morning was, we've added B2B-based data sets from an anonymous audience perspective to target folks who are at, basically a million companies across the United States. But to your point, I think, yes, the company someone works at is important and then sort of parsing out where they sit in an organization because I think what, while there's been this big push to doing one-to-one marketing, what ends up happening is people are playing different roles in the buying process. Like I was looking at some research that found that the average B2B sale cycle now involves on average five and a half stakeholders, right? So there's a lot of people involved, a lot of stakeholders involved, and all of those people need something different. If it's the executive, they need an ROI-based message because they're focused on value creation. If it's a manager or director level, someone who's going to be using whatever product or service that vendor's providing, they're going to need a different experience that's probably a little bit more tactical from a content perspective. But to go back to your question, I think that B2B customers and people who are looking at B2B transactions are also consumers. And that's actually been true before we had all this digital media. You go and watch a golf tournament. There's a reason that companies are advertising for servers because a lot of their audience, this is a business buying audience, is actually on there and is ripe to consume that advertising. So I think what we're seeing is, yes, we want to know where people work and be able to target them effectively, but there are a lot of other things about us as consumers that offer a good opportunity to reach them. Well, the buying side is a community as well as the selling side. And I actually would say that that five and a half number might be the right number for unit one. But as you know, for something like a marketing cloud, the goal is not just unit one, the goal is to get the entire corporation to adopt. And there are a lot of people over an extended period of time that can have a major say about whether or not they embed Oracle, for example, into their business, or they abandon it. So it's an extremely complex interplay between, geez, it's all about getting that first sale, but then it's about sustaining the engagement over an extended period of time so the organization actually adopts it. How is the marketing cloud facilitating, or is the marketing cloud moving from sale of unit one to sale of unit one thousand to facilitate the adoption process within corporations? So I think there's a few interesting things happening there and it depends a little bit on what vertical that we're serving, but what I would say is that marketing now controls more of the funnel or customer experience process than we ever have seen before. And that needs to continue to happen where we're starting to track more of those interactions you just described digitally versus sort of haphazardly having them all happen offline and causing a scenario where people aren't coordinated. You go back to the account-based marketing piece. In that scenario, what you have, sometimes if you were just marketing to individual contacts at companies and say you sell something and then you're looking to drive a cross-sell, well, as you're looking to drive that cross-sell on that project, especially in larger enterprises, you could have multiple people inside that company that are looking to go from sales unit one to sales unit a thousand. But if you have three discreet salespeople reaching out to them, not really tracking their interactions. Salespeople like to go into CRM systems like Friday afternoon at four o'clock, like they're taking vitamin pills to update it, right? Because it was always a system that was really created for sales management, not sales users, right? So this is a tremendous opportunity for marketing. We invested a lot in sales enablement tools like with Oracle Elical Profiler and Oracle Elical Engage because it's providing the best of both worlds. Marketing can provide them with really world-class content to go out and engage with their customers. So sales is happy because they're going there with something that's really professional. They also feel empowered that they can read digital body language of their prospects and then go and engage. But it's also a win for marketing because they know now we can track these interactions that salespeople are having a little bit more organically than we had in the past. I'd say on the, what we see on the more B2C side of our business in terms of like how you grow and retain customers over time. The challenge is, is how do you move off of just sort of the transactional based way of messaging?  It's just all offer-based. So how do you appeal to people in a way that's a little bit more emotive? And I think that's where things like content marketing, where you're telling a different sort of narrative, not just on the product itself, but everything surrounding it is a real opportunity. So you're in product marketing. How is digital technology, two questions, how is digital technology like the marketing cloud? Altering the relationship between product marketing and product management. And product marketing historically has been kind of an outbound function. Are you more involved in capturing those customer sentiments and that emotional bond that leads to loyalty and may not be bound up solely in the features and functions of the product? So are you starting to see some fluidity in those product marketing, product management relationships? And how is the role of product marketing evolving to become a little bit more inbound? Interesting question. One of the things I've learned in product marketing is that, and it's also one of the reasons it makes it a very hard profession to hire for, is that you can have product marketers who are very product and dev centric, so tend to want a message along, feature function of what a product is and what it does. Then you can have some that are really sales focused where everything is just kind of a squishy solution message. And I've probably on that spectrum, always like to stay somewhere in the middle where you want to be able to position value in the market, appeal to who your persona is. Know your customer. Know your customer, but you also want to anchor it in something that you feel is truly differentiated if you're a little bit of a purist at heart and you think great products serve customers the right way, right? And is data helping you do that? Yes, data is helping us do that. So I'd say one of the things that we do, I have a whole wing of my organization that focuses very heavily on win loss analysis and really tracking, working with our customer marketing team in terms of tracking where customers are in their life cycle. So our customer marketing and account management organizations do a lot of work, detail oriented work to make sure that we're capturing all the interactions that we have with customers, not just after we've made a first sell of one of our products, but really, what is their overall journey? They'll come to us, say, hey, here's where they're at. We think they may benefit if we could integrate another product with them. What would be the use case or story there? So we're definitely using data quite a bit. And I'd say it's a combination of, you can give the academic data, right? Where you go, okay, we want to go into a new country. What's the marketing tech spend in that country? It's sort of like you got to do it to gut check certain things, but there's the market that exists and then there's the market that you as a company have the ability to execute on. And I always think you got to kind of find that right balance. So talk about the win losses. You've got their team that evaluates. Where are you guys winning and why? Where do you guys win your big deals, why? I think we're winning large deals when people are truly trying to do something transformative with their marketing, but they're still looking for that level of simplicity that a lot of this ecosystem is trying to bring to bear. And I think it's finding that balance. I think for a long time, it was sort of one of two roads in this industry. It was either, I want to do something really sophisticated. And in addition to the technology, I'm going to have to invest in a ton of consultants. I'm going to have to invest in just a ton of resources and change management to your point to do it. And by the way, the tools that I invest in are probably going to be hard to use. And they're going to have a steep learning curve. Then on the other hand of the spectrum, you know, you have the tools where, okay, these are super simple. You just want to send an email campaign out and do a traditional kind of batch and blast approach. I think what we've tried to do is offer marketers a level of simplicity for the user in terms of what they're able to do, but do it in a really sophisticated way that doesn't allow them to rely on IT. So sort of one of our internal mantras that we have is that we want to be the platform that marketers love, but that IT trusts. Because there is this sort of friction that's happened historically between marketing and IT because marketing wants to run some more digital campaigns. IT knows, well, is this going to integrate with all those data sources you want? Is this going to scale when you go and turn it on? I mean, we work with some of the largest retailers in the world. They need to know for sure that when Black Friday, the day after Thanksgiving, everything, all the messaging that they're going to do is going to work just right. Right, so. Well, also too, IT's not a dynamic environment relative to the infrastructure. Right. So they want to have, say, some dynamic campaigns. Yeah. They don't have to wait eight weeks for a font to be approved or something. Right. That's more ops oriented. Right, well, I think what we're trying to do too, it's like an operating philosophy as we invest in the platforms that we've acquired is, how can we make something that used to be marketer going to IT, having to do some complex scripting to do, how can we make that a drag and drop operation inside of our products for the marketer? That's good for the marketer, and it's also really good for IT. And I think with IT, what's interesting is, they're dealing with a scenario with a lot of these, and this isn't just true with marketing. I'd say it's a lot of line of business applications that are going to be adopted in enterprises, which is, if it goes really well, the line of business user is going to take credit. If it goes very poorly, IT might get blamed. IT gets credit. Right. So, if we can kind of help sort of keep that as a solid relationship between marketing and IT, that's something that we think is like, that's a good area for us to be. All right, Chris, thanks for coming. I really appreciate it. Thanks for your insight. Product marketing, head of product marketing for Oracle Marketing Cloud, Chris Lynch. This is theCUBE bringing all the signal today and tomorrow here at Modern Marketing Experience Oracle show on marketing technology. This is theCUBE. I'm John Furrier with Peter Burris. We'll be right back after this short break.


Tropical storm Kurt made landfall in St. Lucia on the evening of the 27th of September 2018, bringing with it strong winds and heavy rains that hammered the island. Citizens were up early assessing damage to property. Among them was acting Prime Minister the Honourable Ezekiel Joseph, who at ground level visited disaster prone areas to assess the damage for himself. We have one or two individuals who lost their roof. I can mostly say that they are mindful of that situation and what I was told by the Director, they will see what they can do to provide some short-term housing to these individuals. So the reports are still coming in because we all know that the clearance was given this afternoon at one o'clock, so it's for people now to go on the ground and do the assessment that is required. So I'm sure before the day is up and before they have the next briefing meeting at eight o'clock tonight. So by then they will be in the position to determine exactly the severity of the damages as far as infrastructure is concerned and of course residential homes and to be able to make an assessment as to how we can accommodate those individuals. But we're getting information coming in. As far as schools are concerned, the only report I received was that the Grusley secondary school, the music room, was damaged. Generally all the schools hail during the storm. As far as roads and bridges, apart from falling branches, there isn't any severe concerns, any concerns as far as this concerns. The airport is another one, the airport will be reopened. Both Hionora and VGA will be reopened. So at least we were able to weather the storm, if I can say that, during as far as the other sectors are concerned, there's only agriculture that was severely damaged. The reality is that we have to prepare ourselves. We have to at least listen and take the advice that is given. And one we were told this morning that we never had the the clerk to go out there and he had people out there not listening to the advice of the the authority. It's a concern to us. We heard that there were business places opening, all right, when there was the green light to open. So these are some of the concerns we have and I must say we have to review the act to make it slightly stronger because right now, based on information, the NIMO has no power to prevent somebody from opening. And if you give an advice and they go out in danger, other individuals, they will call on government for support and blame any government. And I think we have to be stronger in our advice and people have to listen and to take due consideration as to the advice that is given to them. The storm is expected to weaken through Friday night. For the Government Information Service, I am Johnny B. Setjoseph reporting.


Hello everybody Andrea Trowsky here with dental ill tutoring. So a lot of you have been asking me if you're just out of high school Or you're thinking about a career in dental, but you're not sure what you want to do So you're thinking do I want to become a hygienist or an assistant now? I was an assistant first But I did always know that I wanted to be a dental hygienist since I was a kid But I'm not saying that dental hygiene is any better than assisting It's just that is just something that I wanted to do more of so I'll give you guys sort of a recap on the differences So dental assisting That's those are the ones who help out the dentist Okay, so pretty much with with everything so they seat the patient They clean up the room afterwards. They set up the room. They sterilize the instruments You would pass the instruments to the dentist for all of the procedures In some cases you might be on the phone's booking appointments Confirming appointments. Let's see. What else did I do when I was an assistant? So just pretty much think wherever the dentist is you are too if that makes sense Whereas a dental hygienist we are the ones that clean teeth So we aren't working with the dentist per se But we do have to ask them to come in at the end of the appointment To check the patient to see if they have any cavities Plus in some offices the dentist will also come in to make sure we cleaned the teeth properly Okay, so we clean the teeth we give patients oral hygiene Instruction we You know, it doesn't sound like we do a lot, but we do do a lot But it just depends on what you want to do and money Shouldn't be the reason for wanting to do something or not wanting to do something I loved being a dental assistant But I wanted to work sort of on my own a little bit more, you know What I always felt was if the dentist took holidays Well, I had to take holidays at the same time because I worked with the dentist So if they weren't there, then I was not there either if I wanted to take a holiday Outside of that time unless I could find somebody to cover for me I couldn't whereas a dental hygienist usually but not always You can take holidays whenever you want because you're not directly working with the dentist But it does depend on the office though There are offices that for example shut down for a week or two every year around Christmas time and they Will tell you that that's the only time that you can take your holidays Or they might shut down for a week or two during this summer And then they they would tell you that that's the only time that you're you're able to take holidays So I'm not trying to make it sound like An assistant job or a hygiene job is bad because you can't take holidays But I'm just the type of person where I like to be as Flexible as possible, you know, I don't want somebody telling me when I can take holidays But I'm not saying that that's a bad thing either So if you're not sure what you want to do just you know if think about it You know just think about it But if you're just honestly not sure at all then I do say that it's a good idea to become an assistant first so then you're not spending as much money for school and You can kind of get into an office and look at everything you get a pretty good idea of the first I'd say after the first a week or two is sort of how things are run, you know before I became an assistant I had no idea, you know as a Patient you do not see how things are run behind the scenes But as an assistant you have a pretty good idea now I was an assistant for at least two years I think even three years and then I went to school for hygiene, but I was still assisting at the same time and I Loved it. I did you guys But I just I I just always liked being able to work on my own if that makes sense And then I became a hygienist after that and I loved it, you know same thing I worked full-time in an office for about ten years Then I decided to become a temp hygienist about a year ago I'd say now because I like to be able to set my own hours. I like to be able to set my own schedule So that's why I'm a temp Dental hygienist so pretty much it's offices need me They call me and I say yes or no and where I live I could have a call every single day and it just depends on if I want to work or not But it depends on where you live to because you might not have that option So if you become either a temp hygienist or a temp assistant You might not get a call every day. So you have to think about well, do I want the steady income? Yes, or no, okay, so just kind of a couple things to think about. I do hope that that helps a little bit If you guys have any questions though, let me know But if you're just absolutely not sure what you want to do then it can't hurt to even ask Other dental assistants, you know just to ask them. So how would you explain? What you do or to ask a height a hygienist, so how would you explain sort of what you do? So think about it. Um, they are both excellent. I love them It just sort of depends on what you want to do. So I hope that helped you guys if you need anything Just let me know


We continue today with chapter 29, The Coming of the Guest. Why would you not perceive it as release from suffering to learn that you are free? Why would you not acclaim the truth instead of looking on it as an enemy? Why does an easy path so clearly marked it is impossible to lose the way seem thorny, rough, and far too difficult for you to follow? Is it not because you see it as the road to hell instead of looking on it as a simple way, without a sacrifice or any loss, to find yourself in heaven and in God? Until you realize you give up nothing, until you understand there is no loss, you will have some regrets about the way that you have chosen, and you will not see the many gains your choice has offered you. Yet though you do not see them, they are there. Their cause has been affected, and they must be present where their cause has entered in. You have accepted healing's cause, and so it must be your healed. And being healed, the power to heal must also now be yours. The miracle is not a separate thing that happens suddenly as an effect without a cause, nor is it in itself a cause. But where its cause is, must it be. Now is it caused, though not as yet perceived, and its effects are there, though not yet seen. Look inward now, and you will not behold a reason for regret, but cause indeed for glad rejoicing and for hope of peace. It has been hopeless to attempt to find the hope of peace upon a battleground. It has been futile to demand escape from sin and pain of what was made to serve the function of retaining sin and pain. For pain and sin are one illusion, as are hate and fear, attack and guilt but one, where their causeless, their effects are gone, and love must come wherever they are not. Why are you not rejoicing? You are free of pain, and sickness, misery, and loss, and all effects of hatred and attack. No more is pain your friend and guilt your God, and you should welcome the effects of love. Your guest has come. You asked him, and he came. You did not hear him enter, for you did not wholly welcome him, and yet his guests came with him. He has laid them at your feet, and asked you now that you will look on them and take them for your own. He needs your help in giving them to all who walk apart, believing they are separate and alone. They will be healed when you accept your gifts, because your guest will welcome everyone whose feet have touched the holy ground whereon you stand, and where his gifts for them are laid. You do not see how much you now can give, because of everything you have received, yet he who entered in but waits for you to come where you invited him to be. There is no other place where he can find his host, nor where his host can meet with him, and nowhere else his gifts of peace and joy and all the happiness his presence brings can be obtained. For they are where he is who brought them with him, that they might be yours. You cannot see your guest, but you can see the gifts he brought, and when you look on them, you will believe his presence must be there, for what you now can do could not be done without the love and grace his presence holds. Such is the promise of the living God. His Son have life and every living thing be part of him, and nothing else have life. But you have given, quote, life is not alive, and symbolizes but your wish to be alive apart from life, alive in death, with death perceived as life and living death. Confusion follows on confusion here, for on confusion has this world been based, and there is nothing else at rest upon. His basis does not change, although it seems to be in constant change. Yet what is that, except the state confusion really means? Stability to those who are confused is meaningless, and shift and change become the law on which they predicate their lives. The body does not change, it represents the larger dream that change is possible. To change is to attain a state unlike the one in which you found yourself before. There is no change in immortality, and heaven knows it not. Yet here on earth it has a double purpose, for it can be made to teach opposing things, and they reflect the teacher who is teaching them. The body can appear to change with time, with sickness, or with health, and with events that seem to alter it. Yet this but means the mind remains unchanged in its belief of what is the purpose of the body. Sickness is a demand, the body be a thing that it is not. Its nothingness is guarantee that it cannot be sick. In your demand that it be more than this lies the idea of sickness. For it asks that God be less than all he really is. What then becomes of you? For it is you of whom the sacrifice is asked. For he is told that part of him belongs to him no longer. He must sacrifice yourself, and in his sacrifice are you made more, and he is lessened by the loss of you. And what is gone from him becomes your God, protecting you from being part of him. The body that is asked to be a God will be attacked, because its nothingness has not been recognized. And so it seems to be a thing with power in itself. As something, it can be perceived and thought to feel and act, and hold you in its grasp as prisoner to itself. It can fail to be what you demanded that it be, and you will hate it for its liveness. Unmindful that the failure does not lie in that, it is not more than it should be. But only in your failure to perceive that it is nothing. Yet its nothingness is your salvation, from which you would flee. As, quote, something is the body asked to be God's enemy, replacing what he is with littleness and limit and despair. It is his loss you celebrate when you behold the body as a thing you love, or look upon it as a thing you hate. For if he be the sum of everything, then what is not in him does not exist, and his completion is its nothingness. Your savior is not dead, nor does he dwell in what was built as temple unto death. He lives in God, and it is this that makes him Savior unto you, and only this. His body's nothingness releases yours from sickness and from death. For what is yours cannot be more or less than what is his. And from the workbook, lesson number 226, My home awaits me now, I will hasten there. If I so choose I can depart this world entirely. It is not death which makes this possible. But it is change of mind about the purpose of the world. If I believe it has a value as I see it, so will it still remain for me. But if I see no value in the world as I behold it, nothing that I want to keep as mine or search for as a goal, it will depart from me. For I have not sought for illusions to replace the truth. Father, my home awaits my glad return.  What need have I to linger in a place of vain desires and of shattered dreams when heaven can so easily be mine?


Hi, I am currently sat in Japan, to be more specific I am sat in Ikebukuro. I am having a fantastic time. We all are. Kim is here as well, she's currently upstairs. We have had three very jam-packed days so far and we have a lot left to go. I want to take you guys on this adventure with us. Whether you are just interested in Japan or if you're just a fan of me and you want to watch me in Japan or you love Nintendo because we do a lot of Nintendo stuff. It is our goal on this trip to do everything Pokemon possible to find anything called Nintendo Switch that you can't get anywhere else only in Japan and you know, buy it. And finally, just like on a side mission, I've just decided to focus on Dragon Quest and buy as much cool Dragon Quest stuff as I can find. Here's a quick look at what's to come throughout this adventure. First thing we came across here were these gacha stations. There was like a handful of them on the wall here. At this point, we had no idea these things were freaking everywhere and would dominate our trip. But there's potentially just these little pods. There's Pikachu that Kim really wants. We tried once already, I'm going to try again. Oh, it comes off, look.  And the picture on the machine will tell you what it is you can get. It's essentially like a little mystery box. I don't know what I got, but there's a Pikachu something in there. Okay. Now it's one of the name cues he's got to have.  And then the little EVs, evolutions. All right, that's the last one we're trying. Did you get it? It is, yay! Oh, yay! All of us, all of us that went on this trip are addicted to this EVolution one now. I want to get an EV evolution. Yeah, if you get Espeon and Umbreon, I might need to do tradesies with you. Umbreon is great. Actually, what is this? This, I thought it was before. Oh, it's placeon. It's placeon. She's cold. She's chill. She's, I show. Every time we pass it and this one is everywhere. Every time we find these gacha stations, this EVolution one is there. We've all tried everyone to get an Umbreon.  Getting a little pop plan? Yes. Oh, this cool stuff. You getting a pop plan? It's nice. It's a desktop garden. It is nice, honestly. It sounds like I could decorate the house with it. Oh, that's actually a lot bigger than I thought it would be. That's what she says. Not for you. This is my desktop garden. I do like that actually. Her name's Sarah. That's really nice. Thanks so much. I thought it'd be real for some reason. Don't know why. What's going for the Umbreon? So I can do a trade cease for the Flareon. Thank you so much. Well, don't thank me yet. All right, well, we'll give it a second. He gets another one. Oh, jeez. It's the same one, isn't it? It literally is the same one. Oh, no. Disappointment is all I've got. Look, I like EVs. I'll try one more. Yes. Yes. So it's color-coded. Do you like that better? No. Good, because I don't want too Flareons. Right now, we're in these massive hallways. Everything's opening right now. These massive hallways, four floors of corridors and corridors of these hole-in-the-wall stores that just had so many figures. Just figures. I was like, figure store, figure store, figure store. It's insane. If you want figures, there's stores for them here. It was so much to take in. And the craziest part is every store had very different prices and very different things. So it was worth going into all of these to find the thing that you want. How do we purchase them? We tell them. We find the guy who works here. What are you getting? I got the figure stores. This guy, he's a dollar. It's a Digimon. Oh. He's so cute. Why did you get him? He's just really cute. There wasn't many video game places on these floors, but we did find one that had games. And I didn't know it at the time. I know now that it had really good prices. And as of right now, I still want to go back to it. And we're going to at some point. Yes. We finally found video games. There's a bunch of Nintendo stuff here. There's a Famicom mini Famicom. I forgot about that. There's weirdly a Nintendo Switch microphone accessory. I haven't seen that before. But the main thing come over here. I'm on a quest for Dragon Quest stuff. So when I see this slime controller, now I did say I'm on a quest for Dragon Quest. And this slime controller was on my list of things I wanted to look for. It just came out. It is a freaking slime from Dragon Quest that on the base is a controller for the Nintendo Switch. You see the buttons? It's a controller. Okay. I think I have to. Very cool. So look, it is a controller. Yeah, as I said. That just came out. Yeah. I think we saw it. Can't wait to see how uncomfortable or comfortable it is. I can't see how this is going to be comfortable. But it's by far the coolest Switch controller so far. And it makes too much sense for me not to get this. On my quest for Dragon Quest stuff, I found this thing. I don't know if it's a light, but it's kind of cool. Don't have it. Don't know what that place was called. But they had video games. I got Ononaki because it's multi-language. Tokyo RPG, all their games are usually multi-language. So I can play that one. And then as we were checking out, I saw this and I don't have this. So that's really cool. I'm trying to be really quiet. I don't want to be loud. Okay, let's keep looking for stuff. There is so much retro stuff here. I almost hate that I don't really collect retro stuff anymore. I used to. My channel, when I started it, was all about retro games. What do you see? I see a Super Famicom for $25. Like $26. Not bad. It's not bad at all. A little yellow, but you'll buff that out. This is yellow, too, and I'm not hating on it. And there was just so many retro games here and gaming memorabilia from years gone. Ideally, I would rather open it. Yeah, the way it explains. Are you buying it? I might. Ooh, how much is it? $302. Oh, dude. That's about $25 for that red pocket monster. A little less. $23.50-ish. I might have to grab that. But yeah, the prices there were really good. Just like with the figures and everything in Japan, every store has just vastly different prices. And you're going to see that throughout my videos on Japan. This is $110. I really want it. I've never seen this before. For $110, though, it's not happy. Oh, they have them kind of separately? Oh, I kind of want to get a Sans. He's 20. Blind box unboxing live. Well, not live. Not live. But live for us. Live for us. All right. So I get any of these. And then there's also like hidden ones that are like secret. So there's some that are not listed on here. Oh, it's a little bear thing. Yeah, it's a bear brick. This is series 38. When I was here last time, it was series 37. So here we go. Are you happy with that? Actually, it's kind of cool. Look at this gag. That's something. That's something right there. He's eating a sprout of some kind. Don't worry. I have another one. There are notes. Pink. Look at that. Look it. We've been in these floors of hallways for like hours now. I don't even know what stores to highlight, but this store just has like corridors and corridors of just anime. Just so much anime. If there's something you need for anime, it's here. And there's like a billion of these stores. So then we left there and we took a train to Akihabara. Akihabara. I'm just going to say it that way. And there's probably a really, really English way of saying it. But that's where we went. Yes, I know what I said. And maybe I'm part of the problem. But we've been playing a lot of Pokemon Co here. We went there to find ramen that Tyler really wanted. He said it was the best ramen he's ever had. And to, of course, find more video games. Without question, that was the best ramen I've ever had. It's also the first time I've had ramen. So it was, no, it was pretty easy to, hmm? One? This is the first time. Yeah. Yeah. What? I didn't know it was noodles. So we found the ramen place. And this was the next like culture shock thing I think is a lot of the restaurants here and just the places to eat everywhere actually. Everywhere is just tiny. And everything is so efficient here. You get in, you do your thing and you get out. You don't wait around. There's no sitting anywhere. I'm going on a tangent now and I know it, but there is no seats anywhere in public. You just, you don't sit. You're not allowed to sit on the ground. We actually did that once. At the end of a really long day, we were really tired and we sat down while waiting for an uber to rock up.  You cannot sit down. This place was amazing, by the way. Because it is so small, the kitchen is right in front of you and watching them make this food was just, it was, I don't know how to explain it. It soothes my soul. So day one of Japan is done. Kim and I are watching Rugrats in Paris because we're trying to stay awake. It's only 8pm. We got up at like 3 in the morning here though. You guys saw that I got this, this and my little game. It was a really fun day. Did you have fun Kim? We saw so many things. We did so much stuff. I'm excited for tomorrow. But right now I'm just going to watch Rugrats and try not to fall asleep. Two starts and we're all so jet lagged. This entire trip, we keep waking up at 3am, 4am, 5am. We're slowly creeping a little closer to a normal wake up time. But every day we've left the house before 8am. I mean we are eager to get up and get going, but we just can't get our sleeping schedules to line up. We wake up, we leave early, and we be lying straight for Sunshine City, the Pokemon Center. This freaking place had Pokemon everything. Pokemon themed candy, Pokemon trinkets, plushies, toys, Pokemon cards. You name it. If they could throw Pokemon on it, they have thrown Pokemon on it. There was life-size freaking Pokemon, a life-size Charizard and Mega Charizard. There was even an actual Pokestop. That was an actual Pokestop. I found this Nintendo Switch soft cover. It looks really cool. Turns into a stand. There's Pokemon snacks, Pokemon plushies. I got recognized in here, which was random. It's really cool. They had a stuffy for almost every Pokemon. Like the ones you wouldn't even expect to get a Pokemon. The ones you never see have a Pokemon. Like there's like 800 Pokemon, and I always feel bad for people that just decided they would love this Pokemon. And there's no way that they're ever gonna make a plus just because you like that one Pokemon that no one else likes. But if you are that person, chances are you'll find a plush for your favorite Pokemon here. You like him? Yeah. He's real fluffy. I know. He's really cute. You want a Venus stone? He's real nice. He's yours now. Oh, two things. Don't put him back. Poor guy. What you getting? And I found this cup mug, and I absolutely love it. Not only is it just adorable in general, the artwork on it is fantastic, and the overall look to it is brilliant. But it's just, it's a mesh of Pokemon, which is obviously what I love and what we're here for. And Japanese culture in one. If there was one thing I was taking from here, it was this mug because it felt like a perfect souvenir. But I'm not just taking this one thing. I'm buying way too much stuff here. So I just spent 12,000 yen at the Pokemon store. Not dollars. Yeah. So we spent 12,000 yen between Kim and I in this store, which is just under $120 way more than I thought I would. Actually, to be honest, I didn't think I would spend really anything. I thought I'd get maybe a trinket in Pokemon Santa. But it's still got a lot of stuff. And I got Kim a present surprise. Because I know that you wanted... Who's that Pokemon? It's Bulbasaur. Do a better haul when we're not sat in the middle of the mall. That rhymes. Yeah, there's a lot of stuff. That's my favorite. I found an EV plush, which I absolutely adore. They had a few different kinds of these EV plushes, but this one in particular just reminds me of my cat Logan.  And this is just how the EV is lying. I miss my cats a lot. I'm going to get sad thinking about it. And this just reminded me of him. So I had to... All right, let's head back home. And if I can be honest with you guys, up until now, I've wanted to pick up Sword and Shield, but I haven't really been excited, stoked, like looking forward to it. I've just been kind of, you know, waiting for it. But this whole trip has been so Pokemon-filled and it's been so hard to not get absorbed by all of it that now I'm just super excited for those games. I can't wait. And I was definitely feeling that buzz in this store. And I couldn't help myself, but dive back into my adolescent years playing Pokemon. Then in the same mall, the Sunshine City Mall, I think that's what it's called. There was a Toys R Us! I didn't know they were here in Japan. I know they're still in Australia. Obviously they've all closed down in America, sadly, RIP Toys R Us. But there was one here. We're in a Toys R Us because they haven't all gone bankrupt here yet. And there's just so many games that I don't even recognize. Like another horse game. That looks brutal. Kind of thinking, wait, is that $87 Switch games? The Switch games were absurdly priced. I'm still unsure about prices here and what's a good price or not on Switch games. But just in the short time I've been here, I can tell you these games were stupidly priced. I mean, I like my horse games, but damn. If this was an $87, I would get it. Actually, the prices here in general are really expensive as to what I've seen so far. So maybe Japanese Toys R Us ain't far behind American Toys R Us, if you know what I'm saying. One thing I will say is that a lot of the Japanese box art for Switch games are so much better. This is Ni no Kuni. I don't know. I think that's so much better. Even to some extent, just the cases that are the same. I love the Japanese riding on it. I don't have a good example here, but there's just a lot that's different. We're being stalked, apparently. But that is just so much better. Go away. I'm looking at you. Stalk. Stop it. You're ruining my movies. Stop it. Tyler and I, we saw the mini Famicom. Is that not just like a, what is that? No, so that's this, essentially, but it's only 20 games, it seems, and it has a cooler box. 80. It's more, though. It's more, but it's like, I don't know, it's some special version. I can't read any of this, so I have no idea what's going on. I'll go Google Translate and see what it has. I have already seen the normal one around. The only one I thought existed while here in Japan. I honestly didn't tend on going back to that slime store and buying it, but we found this one. So we figured out, by Google, it's a special edition Japan exclusive gold version that has 20 different games, including Dragon Quest, three Dragon Ball games, and I think we're both gonna get it, because I was already gonna get the original while I was here. I think I've got it too. I think, no, I don't need to. It's three different games. I don't care, man. Look at this. It's gold. This is happening. Are you in this with me? I'm good. Google Translate has been a heaven sent on this trip. You can hold your phone up to anything, and it will, in live view, translate it for you. It is amazing. I just want you to make me so much cooler than I even thought it was going to be. Are you stoked? Dude is awesome. I love this so much. Look how the games are. But more importantly, stitch. Give birth. This might be the coolest thing I will get on this trip. This gold-plated Famicom. Pardon me, doesn't even want to open this box. The box is so gorgeous. I love this. There's vending machines everywhere here. Here's four of them. You can get anything out of a vending machine. Right now, I'm getting anime coffee.  Maybe not, you know, a store that sold potatoes, but it's a game store that everyone kept telling me to go to. Everyone. As far as I'm aware, it is the game store you have to visit. So this is Super Potato. Everyone kept telling me to come here, so come here I have. Apparently it has games. It's definitely more retro focused than anything, but it has everything. Every system, every console, and then every game you would want to find for those systems and consoles. They have all of the boxed pocket monsters here. When we were looking around that first day, I found this for $25. This is $40, but this is in pristine condition. Like, everything here is perfect, and this is perfect, and honestly, it's worth paying twice the price for. The prices were high here. I'm sure with the reputation this store has, comes higher prices, and that's fine. But I will say that everything is pristine perfect. It's just one of those stores where everything is in perfect condition. I have to imagine that if it's even got a single scuff on it, they just don't even accept it in their store, and then they shrink wrap and package everything as well to keep it nice. So you are definitely paying for quality, and honestly, that made it worth it to me to pick up the red pocket monster here. The reason why I want red, by the way, and not yellow, blue, green, whatever, is red is what I had when I was a kid, and then fire red, nostalgia, right?  It really isn't that big, but it is packed from floor to ceiling in these tiny little narrow alleys in this store with games and games and consoles and consoles, and it was just amazing. It was like a little cave of games. Oh, that virtual boy is really cool. All right, I'm trying really hard to not let the retro collector and me come back out, but I've always loved Japan's GameCube boxes. I think they're the coolest looking things, and I found Eternal Darkness. It's even in English on the side. I think I have to get this. Also, I really love the way the Smash Brothers 1 looks, but that's 45. I don't think I need it. There's one thing I knew about, but it's still funny to see, is that Xbox doesn't really have a presence here at all. This is the first time I have found Xbox stuff in Japan. That is their Xbox One section. That is their PS4 section. PlayStation 4 is obviously very popular here, but in my experience from what I've been seeing, the Switch is insanely popular here. I'm seeing advertisements for it everywhere, video games for it everywhere, posters, pictures, everything. On the train, I saw Animal Crossing on the TV teaching me about birds. It's hard to turn a corner without seeing something. Switch, a Nintendo, which is really cool to see. I didn't expect it to be this big. Sadly, I'm not seeing much in the way of collector edition things on this trip. I really wanted to find these big box Nintendo Switch collectors things, because they're actually relatively cheap here when you do find them. That's really cool. $46?  It's a double pack of Link to the Past and Four Swords. For $46, I think it might be a little bit at my price range, but that is really cool. But I did find a game I hadn't seen before, and using Google Translate, I discovered it was called Motor Detective. It just looks really cool for starters, the art style, the animation. It's like a motor mystery game. I feel like it's going to be a lot of text, a lot of reading, which I'm not going to be able to do, but I'm looking for Switch games that I don't think are going to get localized, but just are going to look cool on the shelf, because if it's going to get localized, I may as well wait, and I don't feel like this one's going to end up coming over. Tyler and I played some Smash Bros in here. It was very cramped, but it was a really fun store. I had a really fun day. Okay, that place was freaking awesome. They did have everything. I can see why people like Metal Jesus love it in there. Hey Tyler, how cool was it in there? I'm going back tomorrow. No, I'm going back now. You guys saw what I got. I got stuff. I got games. I love it. Okay, I'm done. That's the first two days. So much stuff happened. I thought I would just make one video on this whole trip, but honestly, even just with what happened yesterday, which will be the third day, and then we have Disney coming up, and we want to go back to some of these places, I'm going to have to do multiple videos. So if you're new here and you're enjoying this, there's more to come. Please subscribe. If you liked the video, like it, and there's going to be more coming. Thank you guys for watching it. I'm having an absolutely brilliant time here. We all are. And there's another one coming soon with what's happening next. We go to the Poke Cafe, we go to another Pokemon Center, and we buy even more games. Something I find really cool about this place is just how quiet and respectful everyone is. We're on like a busy street right now, and I feel like I have to whisper, because otherwise I'd be the loudest person on the street. In fact, whenever we're all talking, I feel like we're being stupidly loud. Those guys not included. They're working.


Live from the Mandalay Convention Center in Las Vegas, Nevada, it's The Cube at IBM Insight 2014. Here are your hosts, John Furrier and Dave Vellante. Okay, welcome back everyone. We're live inside The Cube, here in Las Vegas, Rybium Insights. This is The Cube where we go out to the events and they strike the signal from the noise. I'm John Furrier, co-founder of SiliconANGEL. I'm Joe McCose, Dave Vellante, and Wikibondata are also co-founder of SiliconANGEL, meeting my partner in crime here. Two days of wall-to-wall coverage. Our next guest is Nancy Hensley, director of strategy marketing database and data warehouse at IBM. Welcome back to The Cube. Thank you. Good to be here. So data warehousing and data fusion and all this stuff, data works, databases of service. Changing the game. Give us the update. What's the talk of the town here? What's going on in the hallways, in the sessions? What's the buzz? Well there's, I mean data warehousing has gone through such disruptions in the last decade. It's nothing like it used to be. I mean gone are the days when we would, getting a data warehouse, I'm not going to date myself, meant 130 boxes were delivered to your dock and then the swarm of consultants would come and six months later you'd have a data warehouse, right? And the latency wasn't all that great back then. Yeah, yeah. So that's really not the case anymore because the business just isn't going to tolerate that. So we've had lots of changes. It's not just one thing anymore. Data warehouse is a collection of capabilities that we call, whether you call it a geological data warehouse or whether you call it the big data platform, it's more than just one thing. So it is inclusive of Hadoop and streaming technology and in memory and all the things that you would do to modernize your data warehouse. I mean that wasn't really that long ago. The cloud, we're going to talk about the cloud. But that situation that you described. It wasn't. It wasn't that long ago. No, do I look that old? No, no, no. Four or five years ago you were describing actually the state of data warehousing and there are some situations where it's probably similar to that, although the spending patterns are shifting, right? There's more investment actually going into an analytic architecture more than ever before. I saw a statistic, something like a 71% increase in spend. And that's because the ROI is so much better. For every dollar you spend, you get $13 back. So if you're leveraging analytics, you're going to get that return on your investment. No doubt about it. You just have to be ready to do it. And that's the challenge a lot of our clients face today is being ready. So where are those investments going? They're not going into the 18 boxes and a zillion consultants and faster chips. Well, they're still going into data warehouse appliances. If you look at the growth of the data warehouse market, which is still a growing market, the majority of that investment is still going into a data warehouse appliance. So we're still introducing new products there. We just introduced one this week at Insight. New version of pure data for analytics that entities a system we call Mako. And the focus there was not just- As in the shark? As in shark, exactly. And the focus there was not just continuing the theme of simplicity and performance, which is what Nathisa was built on, but also secure as well. Because obviously that makes the news every day as well. It could be secure. What about sort of the traditional data warehouse world and all this new analytic stuff that seems to be coming together? When we talk to clients about the tools that they're using for their big data initiatives, they talk about data integration. And they talk about the existing data warehouse. Hadoop's in there, down lower on the list, and NoSQL's in there, kind of down lower, but those are the top two, by far. And I don't know any warehouse customers today that don't have some Hadoop capabilities within their architecture as well. So whether you're using it as an investigative technology, as a landing zone, as a storage for your cold data, I think you're going to have several reasons to leverage Hadoop alongside the data warehouse. And then the cloud. Now we're extending into the cloud. And that's really because while we were able to simplify some with things like in memory, which was a lot more easier to use with load and go and data warehouse appliances, there's still a requirement to even go faster. I mean, we're here in client saying that they need to get warehouses up for in minutes. Like in minutes, new requirements in minutes. Not hours, not days, minutes. How's the security changing the game a little bit? Because people want, in parallel to the agileness, speed, they also want to minimize incidents and breaches. So that's a challenge. How do you guys balance that? Well, there's some workloads that are never going to go into the cloud, right? And we hear clients say that all the time. So that's why the hybrid capabilities are going to be really important, so that you have the ability to put the right workload in the right place. So we've talked about this thing, we're calling the fluid data layer, right? And the idea of the fluid data layer is just that, that you want to have the ability to have your data and your analytics flow like water, right? So that they're much more accessible, that they're much more portable within the enterprise. If I develop something on my traditional data warehouse, I may want to move it to the cloud, right? I may want to make it a mobile, something that leverages mobile engagement. And that seamless integration is really, really key. So for example, what we built with the integration between cloud and a dash DB, which we announced this week. Right, right, so that's a perfect example. I like the notion of the fluid data layer, what I'd like as a customer, I want my data transport to cut across my businesses so that everybody's using the same, sort of, you know, the old version of the truth, but I'd like that. But you get the level of portability, right? So your data's flowing like water, right? And your analytics are highly portable. So are we closer to the single version of the truth? I always thought that big data was going to mess us up. I don't know, do we ever get the single version of the truth? I think we just got repositories that helped us leverage the truth. Narrowly I think we got it. I don't know if we ever got to the single version. Well, the one that we all agreed was the single version. We got there, CFOs could get there. Right, right. Well, you have to have a trusted repository, but it may not be a single thing, right? It's going to be several repositories. We were talking about this, with Mark, this concept of, you guys don't use this term, but he said he was comfortable with it, this concept of data lake. Yes. What do you think about that term? That's not an IBM, it's not, you're not inundating us with data lake marketing, which is great. Right. But at the same time, a lot of customers are using that term. I'm sure you can. They are. I think our focus now with the three services we announced this week, DataWorks and Dash, our focus is more around making data available. So how do we make that so much easier, so much more consumable? And obviously the cloud is the best way to do that. So that it's seamless. These are the users of a big feature. Talk more about that. What is the, what do they want that's easier? Just reduce this. They don't want to have to know, right? I mean, I'll give you a perfect example. So we have cloud, which is a fantastic database. And it in itself is built on that fluidity that you could have data anywhere and it's, it doesn't matter, right? And so you can get up there and you could rapidly develop some great mobile applications. And they will be incredibly successful, whether it's a game or an application. Now you can actually take it one step further. Cause as you're all the, as these applications become successful, you're getting all this great data, right? From these new applications. And now what you can do is you can literally shred that data from your JSON data stores in a couple of clicks into dash DB and then use whatever tool you want to do some analysis. So you can leverage it one step further without ever moving it. Seamless integration. You don't care what's going on. The data works is helping you move that data. You don't really care about anything. You just the fact that you have the ability now to do analytics on data. You didn't have that ability to do before two clicks. So let's talk some more about the cloud. You've mentioned it a couple of times. What's the, what's the role? What's the importance? Is it to spin up POCs really fast? Is it to say, no, this is where I'm going to run my analytics? Talk about that. I think cloud with data warehousing is pretty interesting, right? I think it's on everyone's agenda to look into because it's all around speed. And I also think it's also about self-service. When you think about how you need to meet the needs of the business, sometimes you just have to let the business have accessible data to mess around with, to do some discovery work. And it's difficult to do that in a data warehouse to provision it quickly enough. There's some sort of short-term analytics that they may want to do, some what-if analysis. Maybe there's some trend in fashion that they want to take advantage of. It's very difficult in a traditional data warehouse to provision something quickly and give them quick access. Whereas I can have my client provision a cloud in minutes. They can do what they need to do and then it's almost highly disposable. And if we find something we want to put in production, we can pull it back on the infrastructure or put in production on cloud. And I'll get my same security model? Absolutely, absolutely. So there's, like I said, there's customers that, based on the data and the compliance and the rules and regulations that they have, some workloads are just not going to go, right? Why IBM? Yet. Why IBM? Because we're not just putting things in the cloud. We're looking to actually change that experience. Which is different than just saying, hey, I now have a data warehouse in a cloud. We're actually thinking through, we talked about the fluid data layer. What's really going to make a difference for an organization? And it's about making that data accessible, making the analytics portable. It's not just about the ability to connect things from your cloud to your hybrid infrastructure. It's about making it extremely simple and very, very fast. So simple to set up and have access and very fast in terms of the performance of the analytics themselves. So DashDB's got in memory, columnar capability. And that's the difference. And having that full suite of capabilities from the ability to acquire data, which is where most people end up spending their time to the portability of the analytics from your hybrid infrastructure to the cloud. And then all the capabilities that we have on the cloud today. And then also connecting up some of the things like we've done with cloud it. Just making it very fluid. Explain the cloud in peace, because that's something that was an acquisition. People were like, that's a good purchase. They were well respected. Bunch of geeks from MIT. Good guys. We've been following them since they broke out when they launched on SiliconANGLE. We just started SiliconANGLE.  This is before it was fashionable to be databases of service. So it's basically in the front end of the NoSQL. But obviously coming into IBM, what has that done for IBM? And what have you guys done with these guys? Well, I mean, I think everybody will agree that there's this massive growth of mobile applications. This is, are the way we engage with our clients, almost every business has changed the boundaries of engagement to be very mobile focused. So this is, you walk around, everybody around here has a phone in their hand or a tablet or a fablet or whatever it is that they have. This is the way people want to engage with most organizations. So, CloudIn has been a great acquisition for us because they get it. They allow you to have very rapid development of these mobile applications. And we have this great distributed capability so you can have your data in different places like whether it's on Amazon or Azure, and it doesn't matter. It's so simple, it's so rapid and fast. And now you can take it one step further and have the warehouse. You'll see it like on clouded.com this week. You'll see it says hello warehouse. If you click, you can move that data to a warehouse. They're gassy. But it's one piece of the puzzle on the overall customer solution. So, where would a customer use Cloud and where would they stay on-premise and what's the mix and match? It's really going to be a preference for that customer. But when you think about our corporate strategy, data, Cloud, engage, right? So, we have the data piece. We've had the data piece for years. We continue to build. And we've refreshed almost our entire data management portfolio this year. So, you look at what we've done with DB2 and the capabilities we've built in to be able to do operational analytics to do analytics right in your transactional database now without affecting the performance of the transaction. So, that's enabling real-time insight like never before. That's been refreshed. Our data warehouse appliances with Mako and now making that more secure and faster, that's been refreshed. The announcement of our Cloud data warehouse. So, that's the data piece, right? And the Cloud, as you can see, we're moving quickly into the Cloud, faster than ever before. And then the engagement part, this is where Cloud and helps us out. So, one of the things that we were chatting with Jeff shown us and others is this social data. We love the word engagement. So, that's what we live with our CrowdChat product and the things we're building there. And so, it's very valuable, the active social data. And he chose, so was mentioning that in our TED and IBM talk, which was active data. Active data, it's first party data. It's actually relevant in real time in the moment. We're hearing immersive experiences. These are the things we're hearing at this conference. This is cutting edge engagement data. So, the data's at the front end, it affects customers and they're connected. And their ability to leverage it. Yeah, so what is social data? Break that down for us. What is, I mean, because, and Jeff shown us nailed it. I mean, people are internet of things, they're connected. So, they're just another data source into the system. But they're humans. So, okay, that's data. They're streaming their life and then tweeting in an observation space. Oh my gosh, it can be everything. I mean, I don't know if you guys wear the wearables, right? So, I have two, because I am a data geek. Not one.  Yeah, got my Fitbit versus my Garmin. But you're right, it is all about, I think we're quickly moving more to the conversations around the internet of things because everything is being so much more instrumented. And then the ability to capture that data on the edge, which, I don't know if you know that, but our Informix capabilities, which is a highly embeddable database, is Informix very embeddable, right? So Informix is playing a big role on the edge in terms of being embedded in these devices and we're going to see lots of change coming in the next few months. In fact, we just had a press release with HP around their ARM technology having Informix now. So, I think the ability to capture all of that data is just going to explode in terms of what we can do with it. And social data, you know, you're talking about Facebook and Twitter and the ability to actually have a deeper understanding of your client's likes, dislikes, what they're doing, like never before and how you use that data to drive more targeted campaigns. But that feeds also into the benefit that we were hearing earlier in day one, which is machine learning is this fabric underneath it. So you've got the infrastructure on the data warehouse side, the data layers, you've got cloud and you've got data works, you've got all this new middleware, if you will, like a better description, software, feeding in with an active data so you can actually make better software. That seems to be the right model, do you agree? Yeah, and that kind of goes back to the data warehouse architecture now has become this collection of things that's inclusive of all this capability, right? And I think that's how clients are modernizing is they have to pick their starting point within that. So it may be, I need to bring in social data. It may be that I need to pull in in memory capability just to really accelerate the analytics I have. Maybe I need a data warehouse appliance to just reduce the complexity I have in my traditional reporting and analytics and some of my deep capability and maybe that I need to be able to have unstructured capability with Hadoop and do some of the machine analytics. I mean, you have to pick your starting point start to build this together. So it's another dynamic of the old data warehouse businesses. I had to go through some super analysts to get my data and I had to give him or her a long runway and I really didn't have access to the data. I could get an output, you know, an Excel or something or a CSV and play around with the data. How has that changed? Well, that actually the cloud's probably changing that the most because the cloud is going to enable self-service like never before because all of that is, you know, is very seamless to the user. I mean, I keep joking around that. I'm actually going to film my mother creating a warehouse, my 87 year old mother creating a warehouse from cloud into dash DB. Does she know what a data warehouse is? It doesn't matter, I guess. It doesn't matter. But the point is that you will be able to empower somebody who doesn't really care about the technology and the data warehouse. The fact is that they have questions they want to ask of a data set. They don't really care where the data's coming from. It's like water. You turn on the faucet, you expect the water to flow. You expect it to be clean and trusted.  We need to have that same expectation with data in our enterprises and that is what's going to move us forward. When we can actually have data and analytics to everyone, that's when we win. Some data's pretty polluted. What are you seeing in terms of data quality? It's flowing like water. What kind of dirty water is it? It could be dirty water. Is it clean water? Well, what about data quality, data governance? You have to have it. I mean, it doesn't go away. You can't give that up because you're offering self-service because you're creating lots of problems. But a lot of organizations are spinning up these data projects with no sort of edicts around data governance. I guess nobody likes to talk about that, right? That's the boring stuff. That's why it has to be more seamlessly integrated. That's why data works is so important. Nobody wants to talk about it. Marketing people don't like to talk about that stuff because it's ugly, but it's true. Well, even a company, like when you... Well, that's true, too. When you go to try and get it funded and you're talking about security and governance, yeah, the business says, yeah, I don't think so, right? I want my shiny new toy. I want my Watson analytics, right? That stuff gets them excited. It's the behind the scenes things they don't really care about, but it has to be there. Well, so how are they dealing with that? I mean, just as soon as you say it has to be there. You're saying IBM's dealing with that through integration? We are building a lot of that in seamlessly. So like that example I gave you when I'm moving data from my cloud and store to DashDB, that's data works working behind the scenes to keep it clean, to keep the quality up, right? And as a user, I'm not going to know that. So you want to offer self-service capabilities, but you want to still maintain control of the data and the metadata. So that's policy-driven. I mean, I can inject my definition of quality into... You want to take a lot of the standards you have for your private cloud, if you will. Your on-site infrastructure or on-premises and apply a lot of that to the cloud. You can't just give all that up. On-premises, I caught that. On-premises, yes. Yeah, it makes me an official cloud person when I say that. I was corrected the other day, it's on-premises. Sorry, now you're an official cloud person too. Not on-premises, premise is a theory. I noticed Steve Mills used the term premise too and a smarter guy like that can use premise. I can too, so. We'll tell him later. On-prem, we'll call it on-prem. On-prem, it's a short one, exactly. So it's exciting time, a lot happening. Awesome. Thanks for coming on theCUBE, really appreciate it. We think data is awesome and of course we have the crowd chat thing, the active data. And I think there's a tsunami, we didn't get a chance to talk about it, I wish we had more time. The web created digital and the digital transformation was social and the social business has really got the right angle on it. I really think you guys have that right, 100% is that. And so early on, it's going to be about data-driven, data-driven enterprises that's going to be in all aspects. The internet of everything. It really is the right vision. Social business is going to be about the data and the people and the relationships. So again, it's going to be, you've got to store it somewhere. And giving the data to the people. Yeah, I don't think storage is going anywhere soon. So storage is going to be around for a while. This is theCUBE, we are here live in the social media lounge, IBM. Really has an amazing digital experience theater here in the social lounge. theCUBE was a big special presentation and great job, it's called Insight Go. We're here in theCUBE live at IBM Insight in Las Vegas. We'll be right back after this short break.


Last night's daily fantasy baseball. So it was one or I had some issues trying to find stacks I actually wanted to use there was one sack I did want to use and that was the Phillies and they're in a rough spot right now So that was tough in terms of fine finding good stacks. We wanted to use today is not that slate They're actually like I could say four or five legitimate stacks I'd be okay including as a top three stack on most slates So it's actually gonna tough to whittle down the list Which means we got to prioritize try to identify which stacks we want to rank highest how we want to attack those stacks and Whether we can find some value there to allow us to get up to what I think is the clear number one picture on this slate So let's dive on in break all that down and get you set for Wednesday night Welcome on into the solo shot. That's right here on the fan dual podcast network in number fire comm My name is Jim Sonos. I am a senior writer and analyst for number fire comm Here to break down Wednesday's 10 a game main slate would lock set for 705 a four or two night There are a couple of weather notes here for today First one is in Philadelphia where the winds are out to center at 13 miles per hour That means we should bump up bats for the Phillies and the Orioles Phillies can use it based on the way things have been going recently good win last night But they could definitely use the help for sure So I will take that because we'll be talking about them again today What could go wrong in Chicago for the Cubs and the Twins wins are in once again at this time It's 24 miles per hour I know they did still hit some dingers last night like even Nick Gordon had a home run last night But it's still a big downgrade for hitters in this one. It's also 60 degrees. So It's a very much a bad slate for hitting in terms of Chicago So downgrade bats the Cubs and Twins upgrade bats for the Phillies and the Orioles quick reminder that MLB Q&A today starts at 4 instead of 4 30 That is the one day a week on Wednesdays where we'll go at 4 instead of 4 30 So swing by there check out check it out with your questions You've got a round tonight slate for MLB DFS We can talk pitchers stacks one-off process whatever it may be swing by a 4 p.m. Today then tomorrow We're back to 4 30 because Brandon Gadoula will have a Thursday night football preview for the Panthers and the Texans So that's at 4 we'll be on at 4 30 and then at 4 30 again on Friday So 4 o'clock today for the Q&A 4 30 Thursday 4 30 Friday all up on the fan duel YouTube Twitch Facebook and Twitter pages here on the number fire daily fantasy podcast He Brandon did break down the Ryder Cup may PGA DFS perspective. There is a unique format this week Over on Fandall for the Ryder Cup. He broke that down talked about that That's on the number fire daily fantasy podcast feed our week 1 DFS recap podcast week 2 DFS recap podcast is up there too Our week 3 preview coming up tomorrow So make sure you are subscribed to the number fire daily fantasy podcast feed wherever you get your podcast and while you're there Leave us a rating and review as well a soccer fans this season fan duel and captain Morgan are teaming up to give you a one-of-a-kind Soccer contest Introducing captain Morgan soccer pick up a weekly fantasy contest that is entirely free to play the contest is simple All you have to do is make quick predictions for Saturday games this soccer season Your learn points for each correct pick and compete for a chance to win to $3,000 in prizes every single week head over to Fandall and then to the captain Morgan soccer pick up today must be 21 plus to participate for more details as a fandall.com or download the fandall fantasy app Eligibility restrictions apply and don't forget to make your game day more delicious and sub in the captain pitching preview for this Wednesday main Slade Zach Wheeler is the highest salary pitcher on Fandall checking in at 10 7 Chris sales 10,000 flat we have Walker Bueller at 94 a Accords field basing her mom Marquez He is one of several pictures above 8,000 with Merrill Kelly Luis Garcia Cole Irvin Ian Anderson and Corey Kluber being the others $8,000 are higher Now it's mentioned that there isn't good pictures in this slate You know you got Walker Bueller Chris sale Zach Wheeler all those guys are pretty good But for me it's pretty easy to put Wheeler at the top of that list And there are lots of reasons for him to be there The primary thing is he is a good pitcher. I know that sounds very reductive, but it's true We talked about this last week but Wheeler's been throwing fewer sliders recently and he's been doing that for eight starts now and I get concerned in those situations because sliders are good pitches for DFS They get strikeouts But the lack of sliders has not hurt the upside for Zach Wheeler He still has a 28% strikeout rates in those starts He had 11 strikeouts in one game ten in another nine in another so the upside is still very good And the bad of all data has not changed for Wheeler So as you know the talent is there the situation for Wheeler is good too because pitching at home That's pretty great for any non-Rocky's pitcher and Wheeler's no different His strikeout rate does go up about four percentage points at home versus on the road He gets a good matchup at home, too I think the Orioles offense is underrated is what I would say because the overall team is so bad I think that underrates our offense and but you know, they're not an elite team They do is a DH tonight. They have 92 WRC plus against righties. They do strike out a lot 25% clip there with an 8% walk rate So if you're checking boxes in terms of DFS and for what you want out of a high floor high ceiling pitcher Wheeler checks all of them. I would say emphatically. He is the prototypical cash game pitcher He is great for tournaments, too So I think that he is the number one pitcher for tonight. No questions asked very easily the top guy on the slate I do think there is a pretty big drop off after Wheeler Chris Sale Looked rough in his first run off the COVID aisle. We'll talk more about that and thanks to watch Walker Bueller and Armand Marquez are a Coors field So I'm fine jumping all the way down and taking some risks when I'm not going wheeler because we was a cash game guy I'm okay jumping down even further and Taking some risk on guys I think have upside one guy who fits that pretty well as Ian Anderson and Anderson is facing the diamond back So plus matchup He looked rough and I mean rough and when he first came off the aisle the past two starts have been good though And I think a key explainer here is his curve ball use he's been finally throwing his curve ball once again The first two starts for Anderson after he came back He threw that pitch 14% of the time that is down from 21% for the full season But in the past two starts he's thrown that curve ball 29% of the time that curve is his big with pitch So he needs that pitch to be successful And it seems like he's using it seems like it's working well And it does seem like it's translating into some good results in those two starts Anderson has a 16.5% swing and strike rate. He has 16 strikeouts in 10 and two-thirds innings Now one of those starts was against the Marlins But the other one was against the Giants got strikeouts there They do strike out, but they're a very good team. He was overall pretty solid in that game Now it faces the Diamondbacks in Arizona. The roof is open, which is always a bummer for pitching But they're not a good offense 79 WRC plus against righties 25 percent strikeout rates They don't generate a ton of hard contact and that's the one thing that Anderson has struggled with the past two games He generally is pretty good there So I'd expect those bad at ball numbers to improve as the sample expands So overall I'm feeling good with the ceiling the floor is not great for Anderson because he was really rough just like three starts ago But I will take the swipes at the upside here and rank him second behind Zach Wheeler So Wheeler won Anderson two after a big drop off from me Number three is Corey Kluber and he's similar to Anderson where he's had just four starts since he came out the IL but the pitch count is back up he went 95 his last time out and He hasn't been bad since he returned Kluber hasn't his strikeout right in the four starts is 27% That ranks fourth on this slate and the two guys or two of the guys ahead of him are Wheeler and Anderson The other one being Luis Garcia doesn't go super deep in games The swinging strike rate for Kluber is 12.4% and that to me says he has a good game for DFS in his range of outcomes There are still flaws here And I think that the floor for Kluber a bit worse than Anderson the big thing for Kluber is that he's still walking guys His walk rate is 11% and he's still letting up impactful contact, which is tough at Yankee Stadium The good thing is he's facing the right team if you're struggling with our contact because the Rangers have an 83 WRC plus against righties They have the second worst mark there on the slate their ISO also is second worst at 140 they don't draw many walks so If you're trying to find a soft landing spot for buying back into Kluber This is probably going to be that Kluber obviously had the no hitter against them earlier this year That's fine It doesn't factor into my analysis though because it was before his injury Rangers are a very different team now than they were then I think that even you disregard that He's shown me enough since he came back and the matchup is good enough where I can be okay Buying back in on Kluber for tonight. So for me it's gonna be Wheeler and tier one by himself And if I'm not going Wheeler, I am taking swipes at Anderson taking swipes at Kluber Favoring Anderson by a decent amount just feel better about the overall upside in Anderson and I do about Kluber So that's the way I break down the pitching for today. Wheeler the main guy there for stacks We got options. I think that's a fun thing. The problem is I kind of think the Phillies are the top stack again So brace yourselves. We're going back to an offense that cannot score runs against the worst bullpen in baseball What could go wrong? Don't work it I'll give you alternatives if you don't want to torture yourself and go back to the Phillies today They're facing Keegan Aiken Aiken has been in and out of the rotation this year He's stuck around recently because you know, why not? He's a young guy. Let him stretch out see what happens And Aiken has been experimenting. He's been throwing more sliders over his past nine outings Hasn't helped yet his skill interactive era is five point five five He has a 17% strikeout rate within 11% walk rate Bad at ball data is not great either a lot of fly balls a lot of hard contacts the ERA at five point four nine Makes a lot of sense in Aiken's defense He has faced some really tough teams in this time his past four starts have been Against the Jays the Yankees the Jays again and the Red Sox He did okay in those games results perspective But the underlying numbers say we can stack against him given the low strikeout rates high-hard hit rate and stuff like that The Phillies aren't bad. I know that things have been pretty rough recently But against lefties their WRC plus is above average at 103 their ISO is 174 and it helps that we can feel We can feel good about some of their like non-harper hitters against lefties I know I talked about Miller Gregorius Odubel Herrera and stuff like that, but Ideally I think the Phillies best spot is against lefties because it helps the end of McCutcheon and Jean Segura a lot Cutches ISO against lefties is 336 Segura is at 201 so they get massive boosts versus lefties versus righties being on them for sure Harper obviously makes a lot of sense despite it being lefty. So I think that the Phillies I know it makes us pretty uncomfortable at least does me but I do think that Taking away what's been happening recently Straight up on paper. I think the Phillies are a good stack So might be rough Hopefully the the wind last night can give this momentum try to get things moving here But we'll see we'll see if you don't want these Phillies. I don't blame you So let's talk about the asterisk facing Jansen junk, which is a great name And I want junk to be good just because it'd be great if we get a guy junk as a being very pitcher Not there yet though doesn't appear to be the case so far because across two starts Junk has a 12% strikeout rates with a 3% walk rate. So letting up a ton of balls and play His hard hit rate is 38% with a 36% fly ball, right? The obvious counter here is it's a very small sample and it is I'm not sure it's a deviation though from what you would expect based on his numbers in the minors Junk spent the entire year before his call-up in triple a he had a 178 er at the Yankees far and sister Which is very good, but not as many whiffs as you'd hope and he's also not a big round ball guy So I think you could see this coming his er a is 2.25 in the majors But his expected er a at baseball savants is 7.48. So That's kind of tough. I also should mention I said triple a it's actually double a for junk where he was previously so the 1.78 er a there matters a bit less the lack of whist a bit more concerning but That's that's a situation where I think we should be buying in again The expected er a 7.48 and that came against the Rangers and the White Sox White Sox are very good against righties the Rangers are not and the White Sox also not as good against righties as the Astros are 118 WRC Plus that is the highest number on the slate So I think we should be high on the Astros here once again for tonight And I'm really hoping they put Jose Siri back in the lineup. He didn't play last night. I don't think he did can't recall I don't I don't think he did though But I hope he gets back in there because he's so freaking good. The salary is rising It's $2,700 today, but that's fine of me. I think he's a stud So I'm gonna keep on using Siri if they let me hopefully he's in there I really do want to use him once again So let's get Jose Siri in the lineup and let this let this bad boy fly because I do want to be there I'm okay certainly for Chas McCormick and for Jake Myers and stuff like that warming up to Marwan Gonzalez still not totally sold that the power is legit, but you know, hey, it's been he's Keeps hitting dingers. So what can I say? I guess I'll be in a Marwan eventually But I do think that the Jose series a guy I really want to be in this lineup for today The third stack of me the Giants and there are a lot of factors converging for them here I love the offense in general They get a park factor upgrade with the game being in San Diego and the matchup is top notch They're facing Vince Velasquez Velasquez made his Padres debut last week And it looked very similar to the end of his time in Philadelphia He let a couple home runs across four innings. He allowed for total earned runs Which means that we can treat him similarly to how we did toward the end of his run with the Phillies Velasquez's velocity was decent in that game, but it was still down from where it was at the beginning of the year 94 With Phillies who's 93.4 with the Padres in his first start if we look at the 10 starts for Velasquez since that Velocity started to dip down. He's a 5.2 to skill interactive ER a with a 20% strikeout right in a 10% walk rate His a fly ball rate is 49% That's those are numbers that are very likely to get you in trouble against an offense this good so the Giants mirror a clear standout stack and In most situations on most slates, I'd rank them higher. It's just a good day for stacking I could say to that like if you talk to me again at 430 or for today, there's a good chance I'd move the Giants up my stacking list. I think that they they have much better odds of going up than going down So maybe some refuffling, but I do think the Giants at least a third in terms of stacking for today Two guys in this lineup who are super under salaried or Mikey Stremsky and Lamont Wade, Jr. Yaz is $3,100 Wade is $2,900 both those guys advice us above 275 against righties Neither of them strike out too much. They put the ball in the air a ton So when I'm stacking the Giants under the assumption. I'm using Zach Wheeler I'm gonna be building around yes, Stremsky building around Wade and taking advantage of the mid-range salaries that they carry I'm also gonna Tonya Lestella at $2,700. He's hitting some dingers recently So I would say that was Stella's upsides better than perception. So I don't mind him Start off with Wade you Stremsky and Lestella You got a lot of salary get to belt get to Bryant whoever you Crawford whoever you want for the rest of that stacks I think that's a good thing with regards to the Giants for today So top three stacks the Phillies the Astros and the Giants moving out of things to watch did want to touch quickly on Chris Ale Talking about that first start for him off the COVID IL he let up just one run on two hits But the velocity was bad his fastball velocity was down 1.2 miles per hour from where it was before hit He tested positive for COVID his slider was down 1.7 miles per hour His swing and strike rate was 5.1% Those are really rough numbers. I do like the matchup more today against the Mets So he could hurt me but given the way he looked given the continued low-pitch counts I am okay missing out on Chris Dale for tonight if he if he burns me burns me But I think the odds that are are lower. So I'm okay missing out on Chris sale for tonight As far as some other stacks, I really love the Yankees. It was tough to keep them out of the top three But didn't have room so I like him a lot. Just not quite in the top three They're facing Taylor Hearn. He's not a big strikeout guy Batta ball suppression is okay, but not elite. So I am down for the Yankees here I think that we can definitely get behind all their righties couple the lefties to I am finally willing to use G or shella at twenty six hundred dollars I've not been in since he came off the aisle talk myself into a yesterday to be in on him for tonight So or shella twenty six hundred dollars is a guy I'll use both the catchers are solid. So The Yankees in play once again for stacking finally if you want some value, I'm okay checking out the Mariners righties Preferably more so for one Austin stacking. They're facing Cole Irvin Irvin hasn't had the worst results recently But the peripherals are down quite a bit He's a lefty so Mitch Hannigar tie France Louise Torrens top Murphy Dale and more could all be options More and Murphy will probably bat at the bottom of the order, but they're at least worth checking out If you need just like a one-off dude who can get you a ding or I do think that Torrens at $2,300 is someone I'd be willing to check out for today Let's finish up with some Dinger calls for tonight I talked about the Giants against Alaska as good situation to attack for power given the fly balls My top home run call is brain to belt just disgusting power numbers against righties this year Should bat in the middle part of that order again a park factor upgrade Especially for lefties getting away from the Cove in San Francisco. So I think the belt really good home run pick for today the fun one is kind of cheating it's like I try to go for like a value play here He's not really a value play, but like he is $3,200 so Anna McCutcheon again great numbers against lefties in terms of power much better than righties So I'll go with McCutcheon there versus Keegan-Agan the two home run calls for today Brandon belt and Andrew McCutcheon That is all that we have here for today on the solo shot again back for the Q&A at 4 p.m. Today YouTube, Twitch Facebook and Twitter check us out there and also make sure you are subscribed to the number fire daily fantasy podcast Feed if you've got questions for me before 4 p.m. I am on Twitter at Jim Sonnis J. I am s a NN ES You can also follow the fan dual podcast network at fan dual podcast big Thank you to everyone for tuning in for today. Good luck to you tonight. We'll talk to you once again tomorrow This has been the solo shot right here on the fan dual podcast network


Human longing to somehow break the boundaries of their body, somehow to know something beyond the limitations of our existence.  How much trouble they're buying in their life, just to have a little enhancement of experience, they even got married. Just to enhance life, every human being doing it in their own way, each one, how much risk they're willing to take may vary from person to person, but everybody is putting themselves to something. It doesn't matter. Every doctor on the planet tells them, if you drink, your liver will go, your kidney will go, but more and more people are drinking. Well, just about anybody knows the drugs and other things will destroy, put holes in their brains, but still how many millions of people on it. All this is just an effort, unguided effort to somehow break the barriers of who we are, how many beautiful human beings, how much talent, how much competence has died early on this planet. Because of this wild effort, unguided, misguided effort, there was no guidance to tell them, this is the way to break it. Effort, intention is great, but if our efforts are not properly calibrated, our efforts could be destructive. Our efforts could mean self-anhalation. All the environmental degradation that you're seeing, we're burning up the planet. Human beings wanting to be something more, that's all. Yoga, wrong yoga. I wouldn't even say wrong yoga, wrong approach to yoga because it doesn't work. You're doing it in a way that it doesn't work. So time has come because when you utter the word yoga, the misunderstanding in the world, oh, but I can't turn, I can't twist, I can't bend for sure, I can't squat. So that's why we want to put out 112 varieties, choose. Those who can't bend, we'll twist them. Those who can't twist, we'll turn them backwards. Those who can't squat, we'll make them stand upside down. Those who can't do any of those things, we have something else for them. For every kind, for every creature, a certain yoga, for everyone, a method. The coming of Adiyogi, I don't want this to be just a statue, I want it to come alive. So already the process is on, the consecration, hope my body holds up. And all of you here, we will make this happen. The Yogishwirlinga will ribber braid Adiyogi's face. I think we took over two-and-a-quarter, two-and-a-half years to design the face where our teams have set it up in eight months. It's an incredible feat in terms of time and engineering. It's unique from what little research we have done. There isn't another statue which has been built in this method. We made a sculpture into just a piece of engineering because that's what we're good at in engineering, you know. So this is not about a statue, this is not about a one-time big event. This is a movement. We will... it's been on, but we will launch a mega movement across the world in the coming years to ensure that everybody has a logically correct and scientifically verifiable process for their inner well-being.