Hi and welcome everyone. We are live from New York at the wiki World Fair at the Queen's Museum My name is Michael Hextrem. I have Andrew with me and I am the founder and editor-in-chief at wiki journal Which I'm gonna first give a brief introduction to So wiki journal. This is a group of scholarly diamond open-access journals And it is currently hosted in wikiversity So the main features of wiki journal is that these are open access So all published articles are openly accessible under the creative commons license is free to publish.  So there are no publications of any kind and it also applies public peer review. So each article that is submitted is Has a peer review, but at least two experts in the topic before publication And it is wikipedia integrated. So appropriate material is integrated into wikipedia or other sister projects And so The purpose of this is To overcome some of wikipedia's limitations. So for instance, there is often missing information As seen in studies that for example pharmaceutical covered of articles compared to drag formularies And in many cases it has Inconsistent quality and it is always changing And also researchers, they may want more credit for the work more so than being mentioned in the history tab And there's also In particular shortage of images So because you cannot simply use any image on the internet due to copyright So the different publications format of wiki journal is you couldn't submit one of Research and in particular original research and As most of you know, this is not welcome directly in wikipedia, but in wiki journal It is possible. So the topics could be in the medicine in science or humanities And such papers should preferably follow the standard format of introduction method results and discussion And they could also be in the category of case studies, which are descriptions of significant events decisions projects or policies And there's also the review format which could be focused and these reviews can focus on a specific detail and other topic or more encyclopedic which Kind of looks more like a wikipedia article and these broad summers cover an entire topic And it is possible to submit wikipedia article into these wiki journals too as I Can show later too and As amazing and basically be an image too and together with shorter view centered around the image with a description of it so Basically a wiki journals publishing flow is that an article the first written and submitted as a pre-print and after that it undergoes peer views at least to expert in the field and after that step it's Going to one of the editorial boards And if they approved it would be published and once it's published We'll create a pdf version And there will also be a version in The wiki of a wiki journal And so these versions are citable and they are stable and also There's wikipedia integration of content whenever appropriate. So and this part is highly accessed for example with some of the images that have been able to Be integrated in multiple articles. We've seen in one case over 250,000 views per month of these images so compared to standard traditional scholarly journals the The amount of viewers can be really immense and so broad readers and And it is still a this content is also editable and updatable as new research may appear in time as well and There's also the option to start making updates in wikipedia so to improve an article and after the improvement you submitted through this publication flow and then You basically improve a particular wikipedia page this process and get it peer-reviewed and you can get mentioned as an author of a scholarly work so So there are many ways of getting involved. So they are basically There's a wiki journal of medicine And there's wiki journal of science which can include topics such as also mathematics, engineering, technology And there's wiki journal of humanities which also includes arts, social sciences And we're also in the development of hopefully getting journal up to in psychology, psychiatry and behavioral sciences These are the websites of each of these journals And in particular right now I'd say if you want to help out there's the role of associate editor Where you would help in contacting peer reviewers and coordinate the publication process of articles Or it can be an author of an article Or you can even submit content you previously written in wikipedia And I should also mention that you do not have to be a doctor or a certain degree in order to Submit something well And each article will still have to undergo peer review by experts, but that's something that's separate And you can also follow the project on twitter facebook and linkedin Under these tags So i'm gonna hand over to my colleague andrew. Yeah Hi, my name is andre long. I am the managing editor for wiki journal of science. So What we do basically is whenever We receive a submission What we do is we would just to verify to make sure that it is of like of a reasonable Quality whether it's a preprint or as an existing existing like a wikipedia article Obviously if someone submits like a stub or like a start class article the chances are it's not well referenced It's not it doesn't have sufficient coverage on the information So so we would not we would reject that But if it appears to be It appears to be sufficient enough then we would we would we would send the we would identify Scholars that are subject matter experts in the field and we would and we would solicit at least to Reply comments and then we actually have those published on the talk pages So that it is available to everyone and anyone to read Because in in a lot of the scholarly journals These kind of comments are not shown at all. It's only exists Only the editors themselves or the authors know what the comments are So we're actually trying to bring transparency into into the system because we have heard of cases where People peer reviewers can be quite toxic or leaving races or sexist remarks In in those in those comments. So we believe that this is one of the way that it encourages open science But also reducing the toxicity in the reviewing field as well because It serves notice that your comment is going to be shown And and anyone could see it. So that way We could kind of lower down the the we could kind of reduce that kind of toxic behavior In the in both the science as well as on the indiviki community And based on once we got that we would contact the authors and they would Based on the the comments the authors will take a look and review or they have the chance to rebut if they think that the The reviewers do the comments do do not make sense and then after that The editorial board will will examine the article and whether to decide to accept or to reject the publication and basically what Michael has shown is that we will integrate these changes back into wikipedia Or also in other venues such as in in comments for images or sound recordings So that so that it brings improvement back into wikipedia and not just as like a standalone article But we do generate a pdf which gives like a snapshot Because one of the concern for a lot of academics is you cannot really cite a specific wikipedia article because it's always constantly changing And there is no stable version. So when we when it's when the article is accepted We will generate a pdf which will give a persistent Siteable version that academia's could use under cv for their for the performance evaluation And that way it it kind of gets around the I cannot I I don't want to cite by the edit version id So yeah, so that and then we will also submit these Information onto the relevant search engines so that they could also be crawled And we have we have articles that were That argues quite quite a lot and what we found is that the image galleries turns out to be actually one of the highest citations rates of uh off From other peer review publications. So which demonstrated that there is a there is a big need for For for for for high quality images that are published in not in not in like copyrighted format It could be like in creative comments format And we and we do see that across multiple medical image galleries that they are used quite frequently and and that and and this is one of the demand This is this is we'd identified this as one of the high higher need areas In the published in the publishing field because this is this this kind of like demand is not really matched by any existing publications available yeah, so Son of do you have any uh, particularly questions regarding this? Yeah Yeah, thank you a lot of positive. Yeah, so the question is what kind of a feedback are we getting from the academic field of doing this and I think uh basically a third positive feedback of it because people I think every reader to appreciate that we are We do not Have any cost to publish we do not require Any cost to access it so And I think everybody thinks it's a really great idea Yeah, I could certainly take that question as well It cause if you're trying to publish an open access journal in say nature or science those cause upwards of even $2,000 or even more us dollars per article Which is a lot even in in developed countries and when you're looking at academics in developing countries or in the global south That could be like a quarter of their of the annual income because of the a fair load of stipend They could in theory ask for like a fee waiver or fee reduction But that's also another another another process more paperwork and they have to and they have to submit All sorts of form just to get done that kind of reduction The fact that our journal is completely free to for submission and free to publish Completely eliminates this kind of paperwork So we so there's no need for someone to try to beg and ask for like a free reduction Just to just to be open access and more over uh We also we we don't have to have any embargo of any information Which is like a green open access journals because the article is immediately readily available to the day that it is accepted right so and that and and that and that is one of the one of the struggles for a lot of the researchers because they because there is a constant push in the past five or five to ten years Of trying to get into the open to publish more into open access uh the existing uh publishing houses like springer nature uh wildly blackwell uh Taylor and francis they they adopt this they they they start to do the open access But what they do is they only go for go go open access and they charge a thousand dollars two thousand u.s. dollars For for these application articles and when academics are expected to publish to say like three to four papers a year That that could that could be that that needs up a lot of their A lot of the funds and uh and simply it's not sustainable Yeah, as you're clarified to them Definition of diamond open access is basically you know, it's free to read and it's free to publish on the Other ways that we call it you know like gold open access which as i understand when You still have the authors have to pay to Have their articles published and more over uh, you could uh, we actually have uh articles that were Do do language published meaning that For example, it was actually an article about uh in in napal That it published in wiki journal of science And what we did it was we published one english version and at the same time because the authors are napalese So they actually written up this The same version and translated in from english into napalese so that it's also it's also published at the same time Such that the developing countries could also access these information readily available in their native language Which also Foster are or reach to reach those that are less proficient or not or not proficient in english language One of the one of the interesting products of wiki journal is a lot of peer reviewed work work on wikipedia articles themselves And and improving wikipedia articles to the next level I wonder if you've you've thought of the old idea of wikipedia 1.0 and building a sort of a full peer reviewed Encyclopedia in that way and if you know, you're taking some steps in that direction Or you're looking at like what might maybe small many publications of or slices of wikipedia That might be heavily reviewed that you're working on publishing and and how you might see integrating with that further. Thank you Yes, so we definitely want to target those that are say at the feature article and also good article status because that means it has already gone through Some form of a peer review process on wikipedia But we want to recognize that it focuses a lot on say manual of style and such Whereas maybe not so much on the about the content of the or the depth of the article itself Whereas when we send it out to peer reviewers They would actually go into the depth and actually see whether the whether the information is still is still up to date As an example, we had a submission from several years ago for for if it's a it was a good article on surface tension Which is like a chemical property and we when we send it to two peer reviewers They actually they actually identify a number of inaccuracies or outdated information That's that that basically that the school of thought it's no longer It's no longer correct, but it was present in the wikipedia article and we were actually able to When when we when we put the article up to for a good article review to see if it's still merits having the good article status It was later determined that those were accurate and the article itself was deleted from the good article status Due to those concerns raised by the expert peer reviewers So I think that in in one way even if an article gets rejected from our publication It ultimately also benefits the wikipedia by identifying and actually having some kind of published record Of showing the deficiency of that article at that point At the point of when they were reviewed Yeah, and I think that's a good demonstration of the benefits of wiki journal because in in a way I think you wiki journal is basically a platform that's You can tell you say it somewhere in between wikipedia and the traditional academic journal Which I think many researchers and scholars would be more comfortable in using than either separately So we couldn't hear you it's really echoey could you just perhaps just Yeah So one thing I noticed for instance is that in a featured article I wrote about a rather technical subject A lot of the focus during the featured article candidacy was on making it understandable to non experts Which at first glance seems to be at odds with the way a lot of academic journals are published How does the wiki journal take that into consideration? Okay, so yeah correct me for my answer the question is the You've experienced that when Bringing an article to future article status in wikipedia a lot of the effort was to making It more readable to the general audience rather than technical and if we Are using that in wiki journal and it's bad to understand correctly So there may be articles that may be very technical But I think a solution Here is that Once you want to integrate that material in wikipedia you can Rephrase it and make it more More understandable in that process For instance if you submit Review article to wiki journal It may be technical but and the but the peer reviewers may be comfortable with that And it may may still be technical at the publication, but then If the sources of that review article are proper you can Copy that over to the wikipedia article of that topic using those proper references and In that when you copy it over you can also rephrase it Maybe even put it on a simple English wikipedia pages as well Yes, and we are actually in the process of also working like Like a layman kind of summary so that so that it's more easily understandable by Audiences that are not in that subject area So this is actually one of the work that is that we're working on and we could we because it's a wiki wiki format It's very easy to add just like another section below the abstract for like a for like a quick summary or like a Or like in a in a simplified format to explain the The technical details or some or or the overall findings for for for the non for the non non non subject matter group yes So to follow up on your comment before about um open comments from reviewers Isn't there a fear about the reverse case of reviewers not being harsh enough if they know that You know their comments will last forever on the record You can certainly imagine a case of some harsh commentary that that's defended and you know successfully You know, but it seems that bad Articles would be a risk as well too. So Does that take into account? So in our review in our review process The the reviewer could choose to have the identity known and published Or they could also choose to have that identity to be Anomalous So in a way if they if they want if they if they want to do a review without Worrying that it could upset peers in the field Then they certainly have the option of choosing to to to publish the the comments Anominously so we would actually when we we actually have Technical editors who will post these comments on on behalf of the of the actual reviewers So in a way it kind of like have a like a little bit of a firewall to ensure that the the anonymity the the identity of the reviewers If they choose to choose to be choose to be anonymous then they then they could stay anonymous that way But I in in in our case is what we found is that about 80 percent of the reviewers actually choose to have the identity To be to be published and it's also it's also it also works in their favor because part of their University evaluation is not just on the publication itself It's also doing like scholarly work in their own fields. One of that includes reviewing other people's other other peers publication And when you have When you have make yourself Identity known then it's also very easy for to show to your university board during the annual review That you have reviewed for so-and-so article when when basically it's very easily identifiable. It's not locked behind some like Like confidential Databases from those proprietary journals that that the university could only take your word for it for Yeah, okay. I could also mention some recent updates. Yes. So currently working journal they receive a very Usefully a grant from Wikimedia Foundation. So we've been able to contract a few tech editors to Do technical and repetitive work so that those volunteers to join editorial boards or coordinate peer reviews in other ways Can more focus on what is within their expertise What they find interesting And yes, so we are especially look Seeking for Individuals that are in the humanities area to become like a associate editor or the editor to booster are because humanities cover multiple subject areas and and a lot of them are quite wide from like history to music to To to to say social sciences and maybe even a little bit of like geography and politics So we're always we're always looking for additional additional volunteers who will be further Advanced our goal of of providing providing free knowledge to everybody and and other journals We're we're and all at all our journals. We're always looking for new submissions submitted by By you guys and also like and and also in academia. So we're so we're accepting as Submissions from all of our journals And what what is some what is one of our plan in the future when when we want to when we want to move down the path? Yeah, so eventually a goal is to become a separate sister project of wikimedia. So currently the whole project is hosted in wikiversity But do we also feel that if we would be a separate wiki that would make it more easily to navigate the articles and Would simplify a lot of the processes? We still get some Formal work to do in in this regard, but that's something we hope for in the future Any other questions? Thank you Thank you very much. We're now going to have our start our series of lighting talks Oh, yeah Thank you We wish to have a series of lighting talks at the wiki world's fair and uh user legal ktm is going to give our first Hello, am I good? No This is fine Start my name is uh lego ktm and uh also kanal. Um, i'm talking to talk about the mailman mailing list migration We did last year So if you're not familiar at lists dot wikimedia.org We host a bunch of mailing lists that are you know for different projects different groups in the movement the largest mailing list is wikimedia l which is like the list for the entire movement and they're also like other lists like daily article You get the daily featured article or the daily Daily image which is the every Each day's featured picture on comments. Um, we have about 500 mailing lists and Mailman is actually the single longest piece of software at the movement. It is used mailman was originally used by newpedia And it predates media wiki. Um, so it really is like one of the the longest thing we've used And up until mid last year when we did the migration we used Uh version two of this software and it was pretty bad Um, it had like no mobile support. Uh, the archives were very inflexible. There was like no search But then it like we also had to block google from indexing it because uh, it wasn't powerful enough to handle You know being scraped and everything would regularly go down It had very bad security practices your passwords were stored in plain text So anyone with server access could actually see your real password Um, and there was like no real database for storage which meant that if someone sent something like that to a mailing list We couldn't actually redact it. Um, because if you removed an email it would mess up all of the links Like it's literally the storage was an html file. So it was pretty bad. Um And so then mailman three can even the mailman developers realized that it was bad And so they worked on version three, which is mostly a ground up rewrite of the software Um, and people and finally, um, we started working on migrating, you know, mailing lists and we decided we would do it in in batches We would like, you know, like segmented them based on the size and how big their archives were Um, and I want to shout out amir aka labs group who was like really the first person to get started And then he roped me into this project And there were a lot of volunteers and staff members throughout the whole thing that you know helped with testing and debugging throughout the process um, and you know as we started the migration process We also started looking closely at mailman two for like the first time in years. No one had really just kind of like existed No one really paid attention to it and we discovered that um Four mailing lists that were set not to keep an archive and these are sensitive mailing lists like the board's mailing list The legal mailing list that lgbt users mailing lists They were all set to not keep archives And it turns out that mailman was keeping archives and even the fact that these were private lists Anyone who could guess the url could actually view the archives and up to the point of You know, you could go back till like 2007 that these Archives that were not supposed to be saved had been saved by the software even though we had explicitly told it not to And so then you know, we spent like a few days like deleting all of these files that should have never existed in the first place big big oops Then we started migrating over to mailman three And we learned that you know like this the database software uses called maria db We learned that no one had actually run mailman three at our scale like at any scale on maria db Because we just kept hitting all these bugs that were like the most basic issues So the biggest one that we ran into was if you had an emoji in your username The migration would fail like the database layer was set to the wrong encoding So it would reject anyone with a emoji and the problem was was that In flight it would migrate enough of the mailing list that we would think that you had moved over to the new version Except that it hadn't and someone managed to send an email in the process of it breaking and their email was like disappeared into cyberspace So but um, you know, we were able to work pretty well with the upstream and getting this fixed They're very receptive and very happy that we were actually testing it and using it um This was around the same time we discovered a security bug in mailman three in which that when you were migrating a private list The archives would be public up until the migration Import finished and then they would become private and for most people that like actually isn't that big of a deal Because typically you would like migrate all of your lists over and then you would announce it to your users Hey, we've moved over to this new thing Except that's not how we do it. We would say on irc Hey, we're migrating this list over, you know, like it's it's starting now And that way everyone like knows what we're doing and sure enough people like, huh, how come I can read the archives? I'm not supposed to be able to and then that was another thing We like we worked with the developers to get fixed and you know reported as a security issue um and Lastly like, you know, like mailman three is is better than mailman two But it also has a decent amount of issues There are like a lot of like Unresolved problems or just weird UI issues like it's actually hard for people to unsubscribe. It's very easy to subscribe But hard to unsubscribe And they're just like an assortment of issues that people have filed bugs for that We're like slowly working on and have reported upstream The one thing I do want to notice that The wikimedia foundation funded a security audit for the mailman three software last month or Over the past few months, but we got the results last month um, and It was actually a really good thing and a great way for us to contribute back to the mailman project and and you know For them we they found one like critical security issues that had was actually not even a mailman issue It was an issue in one of the dependencies we used that had fixed the issue and they just didn't bother telling anyone Hey, we fixed a security issue. You should update. So once we realized that, you know, uh, You know, it got fixed it got reported and then like debian and fedora and all these other projects You know, accepted it as a security update. So everyone else who's been having this issue has also also been patched um, and there's still like a few like issues that haven't been disclosed but, uh Yeah, we're working on it and Happy emailing Next lighting talk coming up momentarily, hi Yeah, we're gonna do the we're going to will right now or we're gonna come back So Oh, it's not behind me, okay. Oh, okay. Oh, that's great. Okay, I'll jump in right now. Alright, hello everyone. I'd like to give a quick lightning talk on the environment of New York City Task Force. If you're interested in the environment, if you're interested in New York City, this might be a task force that interests you. This is a task force that's under the Wiki Project 2020 with an Earth Day event at Sherwikand, which is a redemption center in Bushwick, Brooklyn. And we started doing these Earth Day themed editathons during the pandemic. So we did them online. And in this process, we started developing these worklists. And as the worklists started getting longer and longer, I thought this seems more than just a once a year event. Maybe this would be worthy of pushing into a task force. So I took these worklists and created the environment of New York City Task Force and Wikimedia Commons. The environment of New York City Task Force was supported and run by the local chapters of Wikimedia editors. So just recently, in June, we had an event at the Bronx Botanical Gardens. This is the New York Botanical Gardens. They have a very large grand library. And this was an environment of the Bronx themed event where we focused on environmental issues of the Bronx. The library pulled materials related to the Bronx for us, which we were able to use in our editing. And this was a really exciting event. And this was the first time we moved the task force out of Brooklyn. So now we've done an event in the Bronx. And looking forward, I hope to push this task force to all five boroughs. So if anyone wants to collaborate in any environmentally themed editing in any of the five boroughs, let me know. We have a tentative upcoming event in Brooklyn in early September. And if you look at these Pageview popular articles that we've written, you can see, you're not going to be able to see in this room here, but Ryan has it up for the viewers online. One of our most popular articles is New York City Waste Management System. This is a really great article on New York City Waste Management. It's had over a thousand views this year. Thane Family Forest is one of the oldest growth forests in New York City. We've got the Bronx Botanical Gardens. We've had the Sunset Park Material Recovery Facility article written, which is a really interesting material recovery facility written by Rhododendrites here. I really recommend it. We've had an article written on Canner, which is the occupation of people that come and pick up cans and return them for redemption. And we've had articles written on Community Gardens. So we'll put a link of this into the Meetup page. But yeah, this is my quick lightning talk about the Environment of New York City Task Force. You can follow our Meetup page, and we'll be posting updates, a long list of tasks, and other topics that need articles. So take a look, and thanks for your time. I think it's the microphone. Okay. We have been volunteered for our lightning talk. And we're from LaGuardia Community College. My name is Anne. I'm a librarian, and this is Jimena, Dr. X for my students. And we have been collaborating for years now on translated thoughts. So we want to tell you a little bit about them, how they work, and why we're not doing them right now. So Jimena teaches English. She teaches English 101, and we're always teaching together with Wikipedia. We've done this for many years. And since 2017, we've been doing translate-a-thon events, you know, once a year, where we invite everybody from our college and everyone in the community to translate. So it's kind of like a version of the edit-a-thon, which also originated here in the New York City chapter. And it focuses on translating entries, which offers, I think, a lot of an easy open door for people who feel like, oh, they don't know enough, or they don't have enough to contribute to Wikipedia. But a lot of people have access to different languages. Or even if they don't, they could still, you know, enable the translation for others in the room, which is really great. So one of the features of LaGuardia Community College is that 125 languages are spoken. So this is why, you know, the question is, why would you want to do a translate-a-thon instead of an edit-a-thon? And one of the reasons was that we wanted our students to feel that they could contribute as, you know, so maybe they're not experts in a particular area, but they are experts in their own language. And so, you know, with a little bit of choosing, you can find articles that are simple for them to... What I mean is simple in the sense of like, you know, not very long so that they can translate them in, you know, an hour, an hour and a half. And one thing that we learned that was very interesting was how English-centered our events were, even when we were putting together our posters and things like that, all of them were originally in English. And then, you know, one of the creators said, hey, why don't we invite them in their own language? And we had to, like, you know, ask people to help us translate all of the flyers and so on and so forth, but that really helped a lot because it felt like it was not just them asking them to translate from English to their own language, but actually they could also, you know, use from their own language. Yeah, I can tell you how many people told me how much they appreciated seeing that, you know, a sign for an event in their language and they really made them feel welcome and truly invited. Yeah, so to translate those funds are very useful for Wikipedia, but also they're very useful for the people who are actually doing them. We learned, I've learned, you know, in organizing these. And obviously we're not doing them because of the pandemic, but we're going to go back to doing them because, you know, it requires a lot of people in one room and I don't think the school is quite ready to do that. But if you're interested, you know, take a look. We'll add links to our event pages where you'll see how much, you know, planning that you can do, how much you can offer to participants to get things going. And you can, and don't feel afraid to start small with just one room and a few people, you know. That's how it grows, right? Oh, an only one tip. At the end, always have a cake. Thank you. Hello, I'm Dan. I'm not sure when those empanadas get here, but there's food left over from breakfast if anybody's like starving. Five minutes, okay. Well, there you go. Cool. So I'm Dan. I work for Wikimedia Foundation. I've been there for 10 years. I wasn't born a data nerd, but I've become a data nerd over the last 10 years. And I just wanted to tell you all a little bit about what I do because I'm going to hopefully come to these meetups a lot. More often, I live like in the New York area and just invite you to like step into my little weird data niche and think about this stuff with me. So, yeah, so data engineers at Wikimedia Foundation deal with an influx of data from web requests to the different Wikimedia projects, like people clicking around, reading articles to people editing and how they edit to the content itself and like publishing that back out. So we sort of take that fire hose of data, streams of data coming in. We package it into different data sets or dashboards or whatever people want and publish it out. So some examples are Wikistats, which is stats.wikimedia.org. There's like a bunch of stats there. There's dumps. So that's like full like content dumps as XML files that you can like download and do cool stuff with. A quick example about what somebody that I just found out did with that. So they look at all the dumps and the train machine learning models to identify similar users. So a person might be editing under multiple names. That's totally fine sometimes, but sometimes they might be using that as sock puppeting and so or other nefarious purposes. And so machine learning can help us sort of like identify those things and dumps is like the input data to that kind of training. And a problem with that is that dumps takes, you know, something like 20 days or something to be published every month. And so it's a bit slow. And for a long time, I've been trying to build technical infrastructure to make that better. And this year, I think I can start working on that on the project of making that be published in about a day, hopefully. So I'm going to start that soon. And that's the kind of work that I do. And in doing all this, like we're sort of building all these big data processing frameworks, you know, clusters, all this kind of stuff. And a lot of it is internal to Wikimedia Foundation, but we're hoping that what we learn is useful to, to run kind of community, community data pipelines, like if, if folks from, from have an interest in a specific piece of data or a data set that can just tell us when we can run it for them, or also like content data, like during the COVID pandemic, early days, there was a lot of demand for pulling data, aggregating, cleaning, publishing. And there wasn't a lot of support at all for that kind of infrastructure in the, in the projects themselves. And so we hope that we can bring some of this data engineering that we're doing inside, outside on the cloud of BPS system and stuff like that. So that's kind of stuff that I think about all the time. And if you're interested in any of that, come find me at one of these things and talk to me or come find like the data engineering team on IRC. We're still on IRC. So Wikimedia dash analytics and, or like the mailing list or anywhere. Yeah. Thanks. Okay. That's okay. And now we'll have a lighting talk on the department of fun. Department of fun. Yeah. Is that right? Hope it's right. Anyway. Yes. There you go. Hey everybody, we're not actually the department of fun, but well, there is, there is, there is a, there is a Wikimedia project called the department of fun. I just found out about it a few weeks ago and I'm trying to become the leader of the department of fun. I was informed by an editor that there are no leaders in wiki projects, but in the sense of fun, I'm still going to campaign. So today I want to do a reading, a dramatic reading of a page with my associate here. Here we go. Everybody. This is the Wikipedia page. What? Sorry. Yes. Great. This will be under our time. This is a Wikipedia page for publicity stunt in marketing. A publicity stunt is a planned event designed to attract the public's attention to the events organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs. That's us. Such events are frequently utilized by advertisers and by celebrities who notably include athletes and politicians. Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreaking world record attempts, dedications, press conferences or organized protests. By staging and managing the event, the organization attempts to gain some control over what is reported in the media. Successful publicity stunts have news value, offer photo, video, and sound by opportunities, and are arranged primarily for media coverage. It can be difficult for organization... Planking, really? It can be difficult for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world's largest pizza, but it would not make sense for the YMCA to sponsor that same event. The importance of publicity stunts is for generating news interest and awareness for the concept, product, or service being marketed. Any more paragraphs, everybody? Notable publicity stunts. J.P. Morgan and Ringling Brothers. In the year 1933, during the congressional hearings of J.P. Morgan's role in the financial crash, an American senator, Carter Glass, remarked that the proceedings had turned into a circus. The Ringling Brothers company were in town that time. They interpreted Senator Glass's remarks as an invitation and asked their press agent to place a dwarf, Lea Graff, on... Sorry, I only know one car trick. This is going to be at everybody. On Morgan's lap during one of the hearings, while it surprised Morgan and infuriated Senator Glass, it got loads of publicity for Ringling Brothers. And luckily, it's the last time you're going to see that trick. Calendar Girls. In 1999, a group of 11 women of the Women's Institute in Yorkshire, UK, stripped for a calendar to raise money for charity. The calendar released featured the women posing nude obscured by baked goods and flower arrangements with 800,000 copies sold worldwide. This stunt shocked people in those times and inspired the hit drama comedy, Calendar Girls. This has been the Wikipedia page for publicity stunt. Thanks, everybody. Do you want to go and then... One minute left. Okay. Okay. We need to sign off. Thanks, everyone. This has been the life portion of our Lightning Talks. We're going to continue our Lightning Talks in private. So you will not know our great Lightning Talks that are coming up. But goodbye from the Wiki World's Fair. I hope to see you here again. And hopefully we'll have... I want to have a Wiki World's Fair in 2025 for the 400th anniversary of New York City. I hope we have Wikipedia here properly. Thanks, everyone.