General Mills, Inc. markets this advertising campaign created by the Washburn-Crosby Company in which year?
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General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.
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Betty Crocker Betty Crocker is a fictional character used in advertising campaigns for food and recipes. It was originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post that required a female response. In 1954, General Mills, an American Fortune 500 corporation branded the red spoon logo, giving various food-related merchandise the Betty Seal of Approval. A portrait of Betty Crocker first commissioned in 1936 and revised several times since appears on printed advertisements and product packaging. On television and radio broadcasts, Betty Crocker was portrayed by several actresses, most notably by Adelaide Hawley Cumming between 1949 and 1964.
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Crosby Textor Group The Crosby Textor Group is a social research, corporate strategy and political polling firm created by Mark Textor and Lynton Crosby. The C|T Group is made up of campaign strategists, under the direction of Lynton Crosby, Mark Textor and Mark Fullbrook.
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Goebel Brewing Company Goebel Brewing Company was a brewing company in Detroit, Michigan from 1873 to 1964 eventually acquired late in its existence by Stroh Brewery Company. The beer was locally popular in Detroit from the company's inception, but grew in popularity and was eventually available in many states for a brief period in the 1940s, with an ad campaign in Life magazine that featured restaurant ads from many famous eateries around the country using Goebel beer as an ingredient. The beer, billed as a "light lager", was golden in color, and was noticeably drier than most everyday beers of the era. Their longtime mascot was a bantam, called Brewster Rooster, who wore attire with Goebel's logo, and the beer was a long-time sponsor of Detroit Tigers baseball broadcasts on radio.
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Morning in America "Prouder, Stronger, Better", commonly referred to by the name "Morning in America", is a 1984 political campaign television commercial, known for its opening line, "It's morning again in America." The ad was part of the U.S. presidential campaign of Republican Party candidate Ronald Reagan. It featured a montage of images of Americans going to work, and a calm, optimistic narration that suggested that the improvements to the U.S. economy since the 1980 election were due to Reagan's policies. It asked voters why they would want to return to the pre-Reagan policies of Democrats like his opponent Walter Mondale, who had served as the Vice President under Reagan's immediate predecessor Jimmy Carter.
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Crosby Marketing Communications Crosby Marketing Communications (Crosby) is a privately owned integrated communications agency with headquarters in Annapolis, Maryland and offices in Washington, D.C. The company was founded in 1973 by Ralph Crosby and is currently run by his son, Raymond Crosby. Crosby provides advertising, public relations, social media, and digital marketing services with a focus on serving federal government, nonprofit, and healthcare clients. Crosby is a member of the American Association of Advertising Agencies and the PR Council.
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World Wide Pictures World Wide Pictures (WWP) is a film distributor and production company established as a subsidiary of the Billy Graham Evangelistic Association (BGEA) in 1951. It is involved in the production and distribution of evangelistic films, the production of Graham crusade films, and publicity for Graham crusades.
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Monadnock Mills The Monadnock Mills are a historic mill complex in Claremont, New Hampshire. They extend along the southern bank of the Sugar River on both sides of Water Street, between the Broad Street bridge to the east, and the junction of Main and Water Streets in the west, where they abut the industrial area formerly associated with the Sullivan Machinery Company; there also a small number of surviving elements on the north side of the river opposite this area. The complex represents the surviving elements of what was once the largest manufacturing complex in the upper Connecticut River watershed area, and one of its oldest. The Sugar River Manufacturing Company was chartered by the state of New Hampshire in 1831 and renamed "Monadnock Mills" in 1846, and operated an extensive complex that historically lined both sides of the river in this area. The oldest buildings in the complex date to the 1830s. Most of the buildings erected by the company are still standing.
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Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
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Commercial Alert Commercial Alert is a project of Public Citizen, a consumer advocacy non-profit organization. Commercial Alert opposes advertising to children and the commercialization of culture, education, and government. It works on issues such as commercialism, consumerism, product placement, native advertising, advertising in schools, ad-creep, and privacy. It works to reduce the negative impacts of advertising on public health, such as obesity. It was co-founded in 1999 by prominent consumer advocate Ralph Nader.
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Texize Texize Chemical Company or simply Texize, is a chemical company incorporated in the 1940s which sold industrial cleaners to textile mills, hence the name "Texize." It was also one of the first accounts of Henderson Advertising Agency, founded by James M. Henderson in 1946 in Greenville, South Carolina. It was Henderson who persuaded Texize's founder, Jack Greer, to market the company's products for household use. Texize's product line included Janitor In A Drum, Glass Plus, Fantastik, Spray 'N Wash, Vivid detergent, and many others. Its consumer line was acquired by Dow Chemical Company in 1986; Texize still markets to industrial clients.
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Oldsmobile Oldsmobile was a brand of American automobiles produced for most of its existence by General Motors. Olds Motor Vehicle Co. was founded by Ransom E. Olds in 1897. In its 107-year history, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory. When it was phased out in 2004, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler, Peugeot and Tatra.
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Miller-Consolidated Pictures Miller-Consolidated Pictures was a film production company. Formed by John Miller in 1959, the company specialized in low-budget films. The company also had many known names on its board, including exploitation film presenter Kroger Babb, who was in charge of marketing.
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Cadwallader C. Washburn Cadwallader Colden Washburn (April 22, 1818May 14, 1882) was an American businessman, politician, and soldier noted for founding what would later become General Mills. A member of the Washburn family of Maine, he was a U.S. Congressman and governor of Wisconsin, and served as a general in the Union Army during the American Civil War.
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Dove Campaign for Real Beauty The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The aim of the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves. Dove's partners in the effort include such marketing and communications agencies as Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications (in Canada) along with other specialized consultants. Part of the overall project was the "Evolution" campaign.
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I'm a PC "I'm a PC" is the title for a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB). The series first began to appear in September, 2008. The new series of commercials replace those that featured the pairing of Jerry Seinfeld and Bill Gates.
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N. K. Fairbank Nathaniel Kellogg 'N.K.' Fairbank (1829-1903) was a Chicago industrialist whose company, the N.K. Fairbank Co., manufactured soap as well as animal and baking products in conjunction with the major meat packing houses of northern Illinois. The company had factories in Chicago, St. Louis, Montreal and Louisiana and had international offices in the United Kingdom and Germany. Gold Dust Washing Powder (featuring the Gold Dust Twins and distributed by Lever Brothers), was one of the most successful cleansing product lines in twentieth century North America. Another original Fairbank creation, Fairy Soap, was purchased by Procter & Gamble and remains one of the best-known European household brands.
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North Woods Advertising North Woods Advertising is an advertising company based in Minneapolis, whose activities include advertising, public relations, political consulting, marketing strategy and others. It was founded by Bill Hillsman and specializes in working with political candidates and issue-oriented clients.
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Merry Christmas (Bing Crosby album) Merry Christmas is a compilation album by Bing Crosby that was released in 1945 on Decca Records. It has remained in print through the vinyl, CD, and downloadable file eras, currently as the disc and digital album "White Christmas" on MCA Records, a part of the Universal Music Group, (reissued in June 1995) and currently on vinyl as "Merry Christmas" on Geffen Records (re-issued in September 2014). It includes Crosby's signature song "White Christmas", the best-selling single of all time with estimated sales of over 50 million copies worldwide. The album has sold over 15 million copies and is the second best-selling Christmas album of all-time behind "Elvis' Christmas Album", which has sold more than 19 million copies worldwide.
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Switch (ad campaign) Switchers was an advertising campaign launched by Apple Computer, Inc. (now Apple, Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.
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Betty Crocker Kitchens The Betty Crocker Kitchens are part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota. The Betty Crocker Kitchens were remodeled in 2003 and the facility contains 19 individual kitchens. They are modeled after and equipped like a kitchen you would find in someone’s home since the products and recipes tested are intended for home use. Majory Child Husted, an economist hired by the Washburn-Crosby company, was not only a key player in developing the persona of Betty Crocker but also recognized the subtle difference in how home cooks measured and approached recipes compared to how these recipes were made in the test kitchens. Based on her cooking instruction experience, Hustad felt that Betty Crocker’s recipes need to be reliable and fool-proof for the home cook. She passed her observations on to the company’s research department.
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Arrowhead Mills Arrowhead Mills is a brand of organic baking mixes, grains, cereals, and nut butters.