What new computer design did the chief executive officer of Apple Inc.suggest?
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Macintosh IIcx The Macintosh IIcx is a personal computer designed, manufactured and sold by Apple Computer, Inc. from March 1989 to March 1991. Introduced half a year after the Macintosh IIx, the IIcx resembled the IIx to a great extent and provided the same performance, but was quieter (due to its quieter fan on a smaller power supply) than its predecessor. Reducing the number of NuBus slots from 6 to 3 also made the machine much more compact. The new case, Apple's first to be designed to operate in either a horizontal or vertical orientation, remained in use for its successors the IIci and Quadra 700. The idea for vertical orientation, one of the first minitower cases, was suggested by Apple CEO John Sculley, who was running out of space on his desk, despite the fact that the new layout actually took more space once the monitor was taken into account. The model was designated IIcx for "compact" (echoing the earlier Apple IIc compact model in the Apple II series), and the "x" was Apple's designation for the 68030 processor.
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John Sculley John Sculley III ( ; born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million.
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Apple Inc. advertising Apple Inc. has had many notable advertisements since the 1980s. The ""1984"" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell' s "1984". The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company.
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Del Yocam Delbert W. Yocam (born December 24, 1943) was a US technology executive. Yocam is a former chairman and CEO of Borland, former president, COO and director of Tektronix and a former Apple Computer executive. At Apple, during the 1980s, Yocam ran the Apple II group and later became Apple's first chief operating officer (COO). He served on the board of directors at Adobe Systems.
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IPhone SE The iPhone SE is a smartphone designed and marketed by Apple Inc. as part of the iPhone series of devices. It was unveiled on March 21, 2016, at Apple's Cupertino headquarters, and was released on March 31, 2016. Despite chronologically succeeding the iPhone 6 family's launch, The iPhone SE serves as a successor of the iPhone 5S . It maintains the 4-inch screen size and largely identical design to the 5S, but includes selected hardware upgrades from the larger iPhone 6S model, including its updated processor, rear camera, and support for iOS 10 software features, such as Apple Pay, always-on Siri activation, and Live Photos. It also features a new color in Rose Gold along with the standard Space Gray, Silver and Gold. The model was re-released with new storage options on March 24, 2017.
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Michael Homer Michael J. Homer (February 24, 1958 – February 1, 2009) was an American electronics and computer industry executive who played major roles in the development of the personal computer, mobile devices and the Internet.
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Automatic Computing Engine The Automatic Computing Engine (ACE) was an early electronic stored-program computer designed by Alan Turing. The project was managed by John R. Womersley, superintendent of the Mathematics Division of the National Physical Laboratory (NPL). The use of the word "Engine" was in homage to Charles Babbage and his Difference Engine and Analytical Engine. Turing's technical design "Proposed Electronic Calculator" was the product of his theoretical work in 1936 "On Computable Numbers" and his wartime experience at Bletchley Park where the Colossus computers had been successful in breaking German military codes. In his 1936 paper, Turing described his idea as a "universal computing machine", but it is now known as the Universal Turing machine.
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IPhone 5C The iPhone 5C (marketed with a stylized lowercase 'c' as iPhone 5c) is a smartphone that was designed and marketed by Apple Inc. The device was part of the iPhone series and was unveiled on September 10, 2013, and released on September 20, 2013, along with its higher-end counterpart, the iPhone 5S.
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IPad (3rd generation) The third-generation iPad (marketed as The new iPad, colloquially referred to as the iPad 3) is a tablet computer, developed and marketed by Apple Inc. The third device in the iPad line of tablets, it added a Retina display, the new Apple A5X chip with a quad-core graphics processor, a 5 megapixel camera, HD 1080p video recording, voice dictation, and support for LTE networks in North America. It shipped with iOS 5.1, which also provides a platform for audio-visual media, including electronic books, periodicals, films, music, computer games, presentations and web content.
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Steve Capps Steve Capps is an American computer programmer, who was one of the designers of the original Apple Macintosh computer.
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Think different "Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.
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Macintosh 128K/512K technical details The original Macintosh was a relatively simple machine, now of interest for its simplicity and for the fact that it was the first computer produced by Apple under the name Macintosh. The Macintosh used standard off-the-shelf components to the greatest extent possible. However, Apple did not compromise on the features which now define personal computers. The resulting design implemented an aggressive feature set at a moderate price point by mixing complex LSI chips, readily customizable programmable array logic, and off-the-shelf components.
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History of personal computers The history of the personal computer as a mass-market consumer electronic device began with the microcomputer revolution of the 1980s. The 1981 launch of the IBM Personal Computer coined both the term "Personal Computer" and "PC". A personal computer is one intended for interactive individual use, as opposed to a mainframe computer where the end user's requests are filtered through operating staff, or a time-sharing system in which one large processor is shared by many individuals. After the development of the microprocessor, individual personal computers were low enough in cost that they eventually became affordable consumer goods. Early personal computers – generally called microcomputers – were sold often in electronic kit form and in limited numbers, and were of interest mostly to hobbyists and technicians.
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PowerPC 7xx The PowerPC 7xx is a family of third generation 32-bit PowerPC microprocessors designed and manufactured by IBM and Motorola (now Freescale Semiconductor). This family is called the PowerPC G3 by its well-known customer Apple Inc., which introduced it on November 10, 1997. The term "PowerPC G3" is often, and incorrectly, imagined to be a microprocessor when in fact a number of microprocessors from different vendors have been used. Such designations were applied to Macintosh computers such as the PowerBook G3, the multicolored iMacs, iBooks and several desktops, including both the Beige and Blue and White Power Macintosh G3s. The low power requirements and small size made the processors ideal for laptops and the name lived out its last days at Apple in the iBook.
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A/ROSE A/ROSE (the Apple Real-time Operating System Environment) is a small embedded operating system that runs on Apple Computer's "Macintosh Coprocessor Platform", an expansion card for the Apple Macintosh.
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HFS Plus HFS Plus or HFS+ is a file system developed by Apple Inc. It served as the primary file system of macOS. HFS+ was developed to replace the Hierarchical File System (HFS) as the primary file system used in Macintosh computers (or other systems running the classic Mac OS). It is also one of the formats used by the iPod digital music player. HFS Plus is also referred to as Mac OS Extended or HFS Extended, where its predecessor, HFS, is also referred to as "Mac OS Standard" or "HFS Standard". During development, Apple referred to this file system with the codename "Sequoia". At WWDC 2017, Apple announced macOS High Sierra, in which the default file system of Mac is changed to APFS.
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IPhone X iPhone X (X pronounced "ten" ) is a phablet designed, developed, and marketed by Apple Inc. Apple CEO Tim Cook announced the iPhone X on September 12, 2017, alongside the iPhone 8 and iPhone 8 Plus at the Steve Jobs Theater in the Apple Park campus. The phone is slated for release on November 3, 2017. This iPhone marks the iPhone's tenth anniversary, with "X" being the symbol for "ten" in Roman numerals.
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IPad Air 2 The iPad Air 2 is the second-generation iPad Air tablet computer designed, developed, and marketed by Apple Inc. It was announced on October 16, 2014 alongside the iPad Mini 3, both of which were released on October 22, 2014. The iPad Air 2 is thinner and faster than its predecessor, the iPad Air, and features Touch ID with the height and screen size the same as the iPad Air.
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Power Macintosh 7500 The Power Macintosh 7500 is a personal computer that was designed, manufactured and sold by Apple Computer, Inc. from August 1995 to May 1996. It was released alongside the Power Macintosh 7200, and the Power Macintosh 8500 in October 1995.
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Haddock Corporation Haddock Corporation is an American consumer electronics and information technology consulting business based in Wichita, Kansas which operates two Haddock Computer Center retail locations. Founded as a software company, Haddock has been an Apple-authorized dealer and computer repair shop since 1984, the year the Macintosh computer was released. Company founder and CEO Richard Haddock served on Apple's reseller advisory board for over ten years. He is a member and one of the founders of the Apple Specialist Marketing Corporation.
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Disk II The Disk II Floppy Disk Subsystem, often rendered as Disk ][, is a 5¼-inch floppy disk drive designed by Steve Wozniak and manufactured by Apple Computer. It went on sale in June 1978 at a retail price of US$495 for pre-order; it was later sold for $595 ( ) including the controller card (which can control up to two drives) and cable. The Disk II was designed specifically for use with the Apple II personal computer family to replace the slower cassette tape storage. These floppy drives cannot be used with any Macintosh computer without an Apple IIe Card as doing so will damage the drive or the controller.
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Apple A4 The Apple A4 is a 32-bit package on package (PoP) system-on-a-chip (SoC) designed by Apple Inc. and manufactured by Samsung. It combines an ARM Cortex-A8 CPU with a PowerVR GPU, and emphasizes power efficiency. The chip commercially debuted with the release of Apple's iPad tablet; followed shortly by the iPhone 4 smartphone, the iPod Touch (4th generation), and the Apple TV (2nd generation). It was superseded by the Apple A5 processor used in the iPad 2 released the following year, which was then subsequently replaced by the Apple A5X processor in the iPad (3rd generation).