Which brand name devised by Lexicon Branding turned out to be an 85 million dollar project?
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Lexicon Branding Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
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Metreon The Metreon is a shopping center located in downtown San Francisco at the corner of 4th Street and Mission Street. It is a four-story 350,000 square foot (33,000 m²) building built over the corner of the underground Moscone Center convention center. Metreon opened on June 16, 1999, as the first of a proposed chain of Sony "urban entertainment centers", aggregating dining, gaming, music, exhibitions, shopping, and movies. Sony intended the ambitious 85 million dollar project to be not only a theme park and gallery for Sony products but also a way to reinforce a sophisticated image for the Sony brand.
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Londis (United Kingdom) Londis is a chain of convenience store franchises operating in the United Kingdom and Republic of Ireland. The stores form a symbol group and are all owned on a franchise basis. As of December 2014, the company had an estimated net worth of £79 million. Since May 2015, the company has been owned by Booker Group, which purchased Londis and its sister company Budgens from the Musgrave Group for £40 million.
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RE:Brand RE:Brand was a British documentary and comedy television program that aimed to take a challenging look at cultural taboos.
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Walter Landor Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995) was a brand designer and the founder of Landor Associates. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor Associates, the company he founded in 1941, has offices around the world.
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Lexicon (game) Lexicon is a computer-assisted role-playing game invented by Neel Krishnaswami and popularised by the indie role-playing game community. As originally proposed, it is played online using wiki software. Players assume the role of scholars who write the history and background of a particular fictitious time, setting, or incident. As the game goes on, the players collaboratively create an elaborately interwoven account.
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Brand.com Brand.com was an American online reputation and brand management company based in Philadelphia, Pennsylvania. It was founded as Reputation Changer in 2009. In 2013 it purchased the Brand.com domain name for $500,000, and changed its name. The company provided Internet search management, creating positive web articles about its clients in order to have them overtake negative news, and Wikipedia profile management.
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Kiss merchandising The American rock band Kiss has licensed a large amount of merchandising throughout their career. According to Sandra O'Loughlin in an article for "Brandweek" magazine, "Kiss has licensed its name to more than 3,000 product categories, from lunch boxes and comic books to credit cards and condoms to become nearly a one-billion-dollar brand."
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Product naming Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself.
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Blue Bonnet (brand) Blue Bonnet is a brand of margarine and other bread spreads and baking fats, owned by ConAgra Foods. Original owner Standard Brands merged with Nabisco in July 1981, but Nabisco ultimately sold Blue Bonnet to ConAgra, along with a number of other food brands, in 1998.
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Splash Universe Splash Universe is a subsidiary of Focus Hospitality Services, LLC, a developer, owner, and operator of hotels and resorts in the United States founded in 1984. Both Focus Hospitality and Splash Universe are headquartered in Sarasota, Florida. Focus developed the brand "Splash Universe Water Park Resorts" as a full-service, value-priced waterpark for families with children.
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Cracker Jack Cracker Jack is an American brand of snack consisting of molasses-flavored, caramel-coated popcorn and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name was registered in 1896. A slogan, "The More You Eat The More You Want", was also registered that year. Some food historians consider it the first junk food.
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Noggin (brand) Noggin is a British-American entertainment brand, launched on February 2, 1999 as a joint venture between Viacom and Sesame Workshop. The Jim Henson Company also held a stake in the company when it was founded. Noggin was initially advertised as both a linear television network and a website. The brand has since expanded to include three mobile subscription services, a second website, and four defunct programming blocks worldwide. It was initially aimed at a pre-teen audience and shifted its target demographic to preschool-aged children in April 2002.
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Ann Summers Ann Summers is a British multinational retailer company specialising in sex toys and lingerie, with over 140 high street stores in the UK, Ireland, and the Channel Islands. In 2000, Ann Summers acquired the Knickerbox brand, a label with an emphasis on more comfortable and feminine underwear, while the Ann Summers-labelled products tend to be more erotic in style. The chain had an annual turnover of £117.3 million in 2007-2008.
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Sensory branding Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brand image in the consumer's mind.
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Microflex Microflex Corporation, founded in 1987 in San Francisco, is a leading brand for disposable gloves. In 1995, its headquarters was relocated to Reno, Nevada. Microflex products are used across a broad variety of industries, including Healthcare, Laboratory, Dental, Automotive, Emergency Medical Services and Food Service.
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Billion Dollar Boy Billion Dollar Boy is a global influencer marketing agency. It combines creativity, technology and a global network of influencers to publish content and drive engagement across social media at scale. It has two offices in London and New York City.
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Aaker Model The Aaker Model, created by David A. Aaker, a marketing professor at the University of California-Berkeley and a management consultant at Prophet, is a marketing model which views brand equity as a combination of brand awareness, brand loyalty and brand associations, which add up to give the value provided by a product or service.
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Generative lexicon Generative Lexicon (GL) is a theory of linguistic semantics which focuses
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Master-McNeil Master-McNeil, Inc. is a naming agency. One of the first firms formed exclusively for brand naming and research, it was founded in 1988 by SB Master. Master added "McNeil" to the company name because it "had a substantial sound" which led potential clients to assume that the company was "big and important, even though we weren't when we first started."
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Millions of Us Millions of Us LLC is an American specialty marketing agency, focused on virtual worlds and large online communities.
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Audiobrain Audiobrain is a sonic branding firm based in New York City.