define family brand
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Family brandingupdate Family branding is a marketing strategy that involves selling several related products under one brand name. Family branding is also known as umbrella branding. It contrasts with individual product branding, in which each product in a portfolio is given a unique brand name and identity. There are often economies of scope associated with family branding since several products can be efficiently promoted with a single advertisement or campaign.
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Definition of Product Branding Strategy Manufacturer vs. Private Brands. When a brand identity is clearly linked with the manufacturer of the product, it is called a manufacturer brand. Also known as a national brand, marketers usually choose this option when the firm has a strong, positive image.
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Examples of Family Branding A company may use a distinctive logo, name and marketing strategy for each product it sells. Individual branding allows separate and distinct categories of each product, which gives a company the opportunity to market its product to unique demographic groups and introduce products vastly different from one another.
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Family  (1976 TV series) Family is an American television drama series that aired on the ABC television network from 1976 to 1980.
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Real-World Education for Modern Marketers A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety.
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Thousands turn out for Bernie Sanders rally at Safeco Field Safeco Field’s capacity for Mariners games is 47,500. By 7:45 p.m., as the crowd continued to wait for Sanders to appear, it had filled most of the stadium’s lower bowl, from first base to the left field foul pole, but upper decks remained empty.
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- DEFINITION of 'Private Brand'. A brand placed on products that a large manufacturer has created for a smaller retailer. The smaller retailer places their own private brand label on the final good which was created by a third party manufacturer.Private branding is a cost effective way to gain access to producing a product without requiring a large manufacturing or design team.Also known as private label.Next Up.any private brands have seen success due to the flexibility in production and little capital required to start (no need to build manufacturing plants). For the manufacturer the benefit of selling private brands is the increased sales volume and stable supply contracts.
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Family The term family of choice, also sometimes referred to as chosen family, is common within the queer community, both in academic literature and in colloquial vocabulary. It refers to the group of people in an individual's life that satisfies the typical role of family as a support system.
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- DEFINITION of 'Brand'. A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Next Up.nce a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity-possessing very recognizable brands of products-are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.
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Defining Your Family's Values Defining Your Family's Values. A family is defined as a social unit consisting of parents and the children they raise. Value is defined as the quality or worth of a thing. To combine the words together yields a definition of: a traditional set of social standards defined by the family and a history of customs that provide the emotional and physical basis for raising a family. Our social values are often times reinforced by our spiritual or religious beliefs and traditions.
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- In the context of human society, a family (from Latin: familia) is a group of people affiliated either by consanguinity (by recognized birth), affinity (by marriage or other relationship), or co-residence (as implied by the etymology of the English word family[1]) or some combination of these.
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brand The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised. A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.
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How Nike Re-defined the Power of Brand Image 3 min read How Nike Re-defined the Power of Brand Image. The Nike Brand Logo. The Swoosh is easily one of the most recognized brand logos in the world. Nike, who has refined themselves as an athletic and fitness company and not just another shoe company, is just shy of becoming the definition of sports themselves.
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- A brand is a name or symbol used to identify the source of a product. When developing a new product, branding is an important decision. The brand can add significant value when it is well recognized and has positive associations in the mind of the consumer. This concept is referred to as brand equity.
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flagship brand Definition. A company's core product or service which is most recognizable by the public and embodies the expertise, values and product line of the business. For example, athletic shoes are the flagship brand for Nike though the company makes other clothing and sports gear.
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Brand A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
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Family-friendly (June 2010) A family-friendly product or service is one that is considered to be suitable for all members of an average family. Family friendly restaurants are ones that provide service to families that have young children.
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Family name A family name (in Western contexts often referred to as a last name) is a type of surname and part of a person's name indicating the family to which the person belongs. The use of family names is widespread in cultures around the world.
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Family Family of choice. The term family of choice, also sometimes referred to as chosen family, is common within the queer community, both in academic literature and in colloquial vocabulary. It refers to the group of people in an individual's life that satisfies the typical role of family as a support system.
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Freeform (TV channel) ABC Family (stylized as abc family since 2001) is an American basic cable and satellite television channel that is owned by ABC Family Worldwide Inc. , a subsidiary of the Disney–ABC Television Group division of The Walt Disney Company.BC Family On Demand. ABC Family On Demand is the channel's video-on-demand service, offering recent episodes of the channel's original series and select made-for-TV movies to digital cable and IPTV providers.
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What is a 'Brand' A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.nce a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity-possessing very recognizable brands of products-are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.
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- Family is defined as a specific group of people that may be made up of partners, children, parents, aunts, uncles, cousins and grandparents. An example of a family is a set of parents living with their children. The definition of family is the group of people who share common ancestors.
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Family honor Family honor (or honor) is an abstract concept involving the perceived quality of worthiness and respectability that affects the social standing and the self-evaluation of a group of related people, both corporately and individually.[1][2] The family is viewed as the main source of honor and the community highly values the relationship between honor ...
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- Familism is a cultural value that describes a strong attachment and loyalty to ones family; it has been shown to include two main types of value orientations: (a) perceptions of relatives as behavioral referents (family norms), and (b) reliance on relatives for emotional help (family support).
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Family Business A company in which one person or a group of related persons is the controlling shareholder. The term connotes a small business, but some family businesses are large, publicly-traded corporations.
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family violin family - (music) the family of bowed stringed instruments. woodwind family - (music) the family of woodwind instruments. stamp-a type or class; more men of his stamp are needed. sex-either of the two categories (male or female) into which most organisms are divided; the war between the sexes.