brand franchise definition
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brand franchise Dictionary of Marketing Terms for: brand franchise brand franchise arrangement between a brand name manufacturer and a wholesaler or retailer that gives the wholesaler or retailer the exclusive right to sell the brand manufacturer’s product in a specific territory.
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Brand A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer.
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Brand ambassador Brand ambassador. A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.
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franchise 1. a privilege conferred on an individual, group, or company by a government: a franchise to operate a bus system. 2. a. the right or license granted by a company to an individual or group to market its products or services in a specific territory.
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Product and Trade Name Franchising (Traditional Franchising) Car dealerships typically represent the traditional franchise model. Product and trade name franchising is the licensing of a franchisee or dealer to sell or distribute a specific product using the franchisor’s trademark, trade name and logo.
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Real-World Education for Modern Marketers A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety. In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner.
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- AAA |. A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchiser) proprietary knowledge, processes and trademarks in order to allow the party to sell a product or provide a service under the business's name.AA |. A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchiser) proprietary knowledge, processes and trademarks in order to allow the party to sell a product or provide a service under the business's name.
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What is a 'Franchise' What is a 'Franchise'. A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchiser) proprietary knowledge, processes and trademarks in order to allow the party to sell a product or provide a service under the business's name.
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brand A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.A brand name is the name of the distinctive product, service, or concept.Branding is the process of creating and disseminating the brand name.Branding can be applied to the entire corporate identity as well as to individual product and service names. brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.
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franchise As granted by a professional sports association, franchise is a privilege to field a team in a given geographic area under the auspices of the league that issues it. It is merely an incorporeal right.
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Franchise Agreement Franchise Agreement. Definition: The Franchise Agreement is a legally binding agreement which outlines the franchisor's terms and conditions for the franchisee. It also outlines the obligations of the franchisor and the obligations of the franchisee. The franchise agreement is signed at the time an individual makes the decision to enter the franchise system.
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- Franchisee-The operator or owner of a franchise. Franchise Resale – The process of buying a franchise that is already up and running. Franchisees sell on their franchise for a number of reasons; retirement, another business venture, moving overseas, have made their money etc.he other franchise method is Product and Trade Name Franchising. This type of franchising does not involve royalty fees. The most important thing that the franchisor provides to someone buying a franchise in Product and Trade Name Franchising is the product.
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Shared Flashcard Set Transmedia branding. Definition. Marketing, promotional tools, branding the name of the transmedia franchise on products. Adds no distinct and valuable contribution to narrative. Marketing, promotional tools, branding the name of the transmedia franchise on products.
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What is a 'Brand' What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
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Brand licensing A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).
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Franchise agreement A Franchise Agreement is a legal, binding contract between a franchisor and franchisee. In the United States franchise agreements are enforced at the State level.Prior to a franchisee signing a contract, the US Federal Trade Commission regulates information disclosures under the authority of The Franchise Rule.n the United States franchise agreements are enforced at the State level. Prior to a franchisee signing a contract, the US Federal Trade Commission regulates information disclosures under the authority of The Franchise Rule.
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- Franchisee-The operator or owner of a franchise. Franchise Resale – The process of buying a franchise that is already up and running. Franchisees sell on their franchise for a number of reasons; retirement, another business venture, moving overseas, have made their money etc.ranchise Resale – The process of buying a franchise that is already up and running. Franchisees sell on their franchise for a number of reasons; retirement, another business venture, moving overseas, have made their money etc.
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Difference Between a Franchise & a Distribution Agreement A franchise is the right to market or sell goods or services under the trademarked name, or patented process, of an established business. A franchise agreement is a legal contract between the business, called the franchisor, and the purchaser of the franchise, called the franchisee. The franchisee purchases the right to market and sell the items under the trademarked name of the franchisor.
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What is a 'Franchise' A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (the franchisor) proprietary knowledge, processes and trademarks in order to allow the party to sell a product or provide a service under the business's name.
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#4  - Beaker Tongs Don't burn your hands on those hot beakers! Use these handy beaker tongs instead. Perfect size for grabbing all sizes of beakers and even aluminum cans or other objects. Most tongs come with form-fitting vinyl or cloth grips. But do be careful - these grips can burn when they get too hot (and stink when they do).
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Franchising 101 How to be in business for yourself not by yourself. Intro to Franchising A franchise is the agreement or license between two legally independent parties which gives a person or group of people (franchisee) the right to market a product or service using the trademark or trade name of another business (franchisor).
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- DEFINITION of 'Brand Equity'. The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability.EFINITION of 'Brand Equity'. The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
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Brand A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.Brands are used in business, marketing, and advertising. brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.
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Definition of exclusive brand outlet? Answers.com® is making the world better one answer at a time. An exclusive brand outlet is a discount or factory store for an exclusive, luxury, or designer brand. For example, a Coach factory store is an exclusive brand outlet.
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Real-World Education for Modern Marketers A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety.
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What Is Brand Loyalty in Marketing? - Definition & Examples Definition of Brand Loyalty. Brand loyalty occurs when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product produced by a competitor. For example, some people will always buy Coke at the grocery store, while other people will always purchase Pepsi.