what is a brand name for a company?
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What is a Brand Name? Having a recognizable brand name is very valuable for a company, as it can lead to higher sales. If consumers have positive associations or feelings about a certain brand, then they'll typically be more likely to buy products in that range than generic products or products from other brands.entley is an example of a brand named after a founder. The brand name for Nintendo Wii® is a completely made up word. Brand name clothing is typically more expensive. Many types of medications have both brand name and generic versions.
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Brand Names Consumers pay a higher price for brand-name products than for products that do not carry an established brand name. Because this involves paying extra for what some consider an identical product that merely has been advertised and promoted, brand names may appear to be economically wasteful.
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- 1 Manufacturers’ Brands VersusPrivate Brands Manufacturers’ The brand name of a manufacturer. 2  Brand A brand name owned by a wholesaler Private or a retailer. 3  Also known as a private Brand label or store brand.4  23. 22. 2  Manufacturers’ Brands VersusPrivate Brands Manufacturers’ The brand name of a manufacturer. 3  Brand A brand name owned by a wholesaler Private or a retailer. 4  Also known as a private Brand label or store brand.
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- A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. Next Up.
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The Dirty Harry series provoked, peeved, and transformed cop movies Dirty Harry stacks its deck with the most over-the-top villain imaginable: a creep named Scorpio (played by Andy Robinson), who wears a warped peace symbol on his belt and is so irredeemably evil that his crimes wouldn’t make sense to an FBI profiler.
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brand 1. (Marketing) a particular product or a characteristic that serves to identify a particular product. 2. (Marketing) a trade name or trademark. 3. a particular kind or variety: he had his own brand of humour.
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Brand A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.Brands are used in business, marketing, and advertising. line extension is when a current brand name is used to enter a new market segment in the existing product class, with new varieties or flavors or sizes. When Coca-Cola launched Diet Coke and Cherry Coke they stayed within the originating product category: non-alcoholic carbonated beverages.
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What is a 'Brand' Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity-possessing very recognizable brands of products-are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.Legal protection given to a brand name is called a trademark.nce a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity-possessing very recognizable brands of products-are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.
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Real-World Education for Modern Marketers A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety. In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner.
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Trade name For trade names of other products and services, see brand name. A trade name, trading name, or business name is a pseudonym used by companies to perform their business under a name that differs from the registered, legal name of the business.he distinction between a registered legal name and a fictitious business name or trade name is important, as businesses with the latter give no obvious indication of the true identity of the entity that is legally responsible for their operation.
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- brand. Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
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- Noun. 1. brand-name drug-a drug that has a trade name and is protected by a patent (can be produced and sold only by the company holding the patent). proprietary drug. drug-a substance that is used as a medicine or narcotic.
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Understanding the Power of a Brand Name Global | 07-06-2015. A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product efficacy and provide an assurance of quality, letting consumers know what they can expect when they buy a product.
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- 2. BRAND-NAME-OR-EQUAL SPECIFICATIONS: A brand-name-or-equal specification cites one or more brand-names, model numbers, or other designations that identify the specific products of a particular manufacturer as having the characteristics of the item desired.
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- Jupiterimages/Pixland/Getty Images. A brand is the meaning behind your company's name, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets.
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- A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising.
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How Do You Build a Brand Name? A brand name should be no more than one to three words at most. It should be easy to remember, uncomplicated, and easily associated with the product, for example Sun In, a hair care product that lightens hair color when you're in the sun. A brand name should reflect your target market and what your product is all about.Create a Slogan. A slogan is a short, catchy phrase that in two to three words lets people know why they should buy the product or, what the product can do for them. brand name should be no more than one to three words at most. It should be easy to remember, uncomplicated, and easily associated with the product, for example Sun In, a hair care product that lightens hair color when you're in the sun. A brand name should reflect your target market and what your product is all about.
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Real-World Education for Modern Marketers A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety.
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Brand A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.Brands are used in business, marketing, and advertising.rand communication is important in ensuring brand success in the business world and refers to how a business transmits its brand message, characteristics and attributes to their consumers. One method of brand communication, which can be exploited by companies, is electronic word of mouth (eWOM).
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- What is 'Brand Identity'. A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.
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Brand A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands. The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BC. Branding was used to differentiate one person’s cattle from ...
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- Brand is the identity and it can be for anything, product, company, service, ce … lebratory, place, country or even one's personality. When a product or something got popularity with a unique identity; name, logo or symbol then it said to be popular brand.he patents are refrred to as Intellectual Property and the cost of the R&D plus profits are part of the equation in why a brand name product is often more expensive than generic.
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"With what product did the term ""brand name"" originate?" Brand name The brand name is often used interchangeably with brand, although it is more correctly used to specifically denote written or spoken linguistic elements of a brand.he act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer clothes.
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Brand The word brand is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
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Dalia Sofer Photo by Shahrzad Elghanayan. Dalia Sofer was born in Iran and fled at the age of ten to the United States with her family. She is the recipient of a Whiting Writers' Award and has been a resident at Yaddo. A graduate of the MFA program at Sarah Lawrence College, she lives in New York City.
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Brand A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. brand can also be used to attract customers by a company, if the brand of a company is well established and has goodwill. The recognition and perception of a brand is highly influenced by its visual presentation. A brand's visual identity is the overall look of its communications.