In October 2010  West Los Angeles College was awarded a FIPSE grant to implement an innovative program called the Instructional Materials Rental Initiative (IMRI) The design was uniquely posed to lead to four key outcomes: (1) significantly reduce of the cost of textbooks for students  enabling them to have necessary  affordable course materials for all aspects of course work  (2) engage with faculty to create and implement a rental-friendly materials adoption policy  (3) develop and implement a transformative and sustainable business model for the bookstore enabling it to thrive in an ever-changing environment  and (4) add to the body of knowledge on instructional materials rentals