Every deal provides an opportunity to replay the negotiation  looking for missed opportunities  mistakes  master strokes  misalignment of tactics (ie using distributive tactics while in an integrative situation  etc) Just like athletes review game tape of themselves and their opponents  or chess masters review their matches and moves – if you’re not reviewing  critiquing and taking your analysis to the next level of thinking  you – like most other people when negotiating – are more often achieving sub-optimal results