“It’s a funny paradox with the carob tree: On the one hand it is neglected  and on the other it is deeply entrenched in the conscience of the Cretan people ” says Korina Miliaraki  president of the Agritourism Union of Crete and the Epimenides Cultural Society of Panormos  and the individual spearheading a campaign to get the carob tree onto the UNESCO List of the Intangible Cultural Heritage of Humanity