NASHVILLE-based GIBSON BRANDS  INC has named former LEVI STRAUSS President JAMES "JC" CURLEIGH President/CEO for the iconic guitar brand  which has been crafting instruments for 124 years Additionally  GIBSON announced CESAR GUEIKIAN as Chief Merchant Officer (CMO)  KIM MATOON as Chief Financial Officer (CFO)  and CHRISTIAN SCHMITZ as Chief Production Officer (CPO)