The overall aims of this unit are to: to understand the research methods and decision processes that are undertaken from the initial project or development idea through to project feasibility  understand the purpose and methodology in conducting feasibility studies and initial project evaluation  be familiar with purpose and methodology in conducting cost benefit analysis and investment decision techniques  understand the issues associated with investment strategies and pricing techniques that can influence the initial project accept or reject decision  be familiar with the methodologies and techniques used to assist cost control and bench-marking for project feasibility and project evaluations  and understand the techniques used to appraise a project using the quantitative and qualitative techniques of value management to increase the likelihood of better long-term outcomes for a project