'Whatever Xiaomi can do  we can do better'  seems to be the mantra of Micromax's online-only brand in India - YU Apparently spooked by the sudden rise of Xiaomi immediately upon its arrival in the country last year  Micromax launched the 'YU' brand squarely to take on the celebrated Chinese company with its online-only offerings like the mid-range Yureka smartphone positioned against the Mi Note and the Yureka Plus  to compete against the Mi 4i