“How did people deal with a machine like the projector? What were the social dynamics during this interaction of users with the technology? Who was allowed to handle the thing and who was not? How much experience did you need to have before employing the video recorder? Who were invited to watch the private images? What kind of logistics was needed to make the living room a space for screening movies or videos or iPhone images? What were the rules during the screening? May you talk or not? May you walk or not? May you smoke or not?