Want to land press coverage but unsure where to start? Or are your pitches being ignored? In this workshop  in association with McArthur Davies  journalist Suzanne Bearne who writes for national titles including The Guardian  The Observer and the BBC and runs The Guardian's PR and Marketing Masterclass  will explain how the media operates  what journalists are looking for from a story  and how tweaking your pitch and your approach can have a major impact in securing press coverage