Apple outpaces #2-ranked Google (Apple at $983 billion vs Google at $933 billion) But both of these front-running  tech/web companies far out-pace #3  Coca-Cola at $792 billion Of the five brands designated by Interbrand as "top risers " four are tech giants (Apple  Google  Amazon  and Facebook)  Prada is the only non-tech brand cited as a "top riser