For years  businesses have been happy to just run with tracking pageviews  visitors and that is plenty to see how much traffic you’re getting and how important it is  right? Well  no actually  it’s not! If you want to find out if you website actually helps your business  then you need to know key metrics such as Leads  Signups  Downloads etc… even if your site doesn’t have an obvious ‘goal’  you can still get a much deeper understanding of your visitors if you set up these goals