Two types of data are collected: (a) personal data  such as names  company names  postal addresses  e-mail addresses  telephone numbers  credit card account information  financial institution account information  age  gender  and product and service preferences (“Personal Data”)  and (b) non-personal aggregate or traffic data  such as your IP address  which web pages are being visited  the order in which the web pages are being visited  which hyperlinks are being “clicked”  how many users are visiting the Website  domain server  type of computer and type of web browser (“Traffic Data” and together with Personal Data  the “Collected Data”)