Combining site visits to Brazil, Japan, West Germany, and France, interviews with many officials of appropriate agencies and from the private sector, examination of official government files, and a questionnaire survey of high technology firms active in the Brazilian market, the evaluators amassed a rich array of contextual and focal information and identified four trade practices considered to be key factors in export competitiveness in Brazilian markets.
The evaluators went with their gut, forsaking any traditional information gathering processes. 