Imagine if Michael Lasky, the former racing handicapper who ran Inphomation into the ground, had seen two years ago that margins were going to decline, that in the absence of any professional requirements more and more psychics would be entering the market, that the time for infomercials had passed, and that the Psychic Friends brand name had hit its peak.
Michael Lasky was not an authentic psychic because he did not effectively predict the overabundance of psychic workers on the market. 