What tag should be used for a logo element if the logo is text?
<p>I have read that an <code>&lt;h1&gt;</code> tag <a href="http://www.fastcompany.com/3016894/should-your-tag-be-your-logo">is inappropriate for a logo</a>. But if your logo is plain text, what should you use? I feel like <code>&lt;p&gt;</code> and <code>&lt;span&gt;</code> are also unsuitable. Here's a sample:</p>

<pre><code>&lt;header&gt;
  &lt;nav&gt;
    &lt;a id="logo" href="."&gt;
      &lt;span&gt;Company Name&lt;/span&gt;
    &lt;/a&gt;
    &lt;a id="linkOne" href="#thingOne"&gt;
      &lt;img src="…"&gt;
    &lt;/a&gt;
    &lt;a id="linkTwo" href="#thingTwo"&gt;
      &lt;img src="…"&gt;
    &lt;/a&gt;
    &lt;a id="linkThree" href="#thingThree"&gt;
      &lt;img src="…"&gt;
    &lt;/a&gt;
  &lt;/nav&gt;
&lt;/header&gt;
</code></pre>

<p>Thanks!</p>