iOS App - include rating-link - choose type of App ID
<p>I'm close to submitting an app to the App Store and would like to include a rating-link in the first published version to present the user an easy way to rate the app or write a review.</p>

<p>So first I generated a new app via iTunes Connect without any further steps - just an empty hull. Inside the app there is an area named “App-Information” with a link at the bottom named “Show in App Store”. Of course this link is not active, because the app is not “Ready for Sale” at this time. But perhaps this link can be modified with GET-Parameters for example, to accomplish this task once the app is ready for sale.
Do you know how I can build an appropriate link for rating/writing reviews before the app is approved?</p>

<p>Then I don't know for sure whether to choose a wildcard App ID or not for a created app. Is the only criterion the need of using a service expecting an explicit App ID? For example, if I would like to store app related data inside iCloud then I would create and choose an explicit ID, and otherwise I also can use an already existing wildcard ID?</p>

<p>And can I first create an App with a wildcard App ID and choose an explicit App ID later when needed? I think I don’t understand the need or advantage of wildcard IDs in common, because a new App ID (explicit or not) is created within a minute with very little effort.</p>