Google Analytics Data Mismatch between the API Output and the Web Interface
<p>I generated a Google AdWords Acquisitions report by keyword in three different ways: </p>

<p>The first being by using the Google Analytics web interface; the second by using <a href="https://ga-dev-tools.appspot.com/query-explorer/" rel="nofollow">GA's Query Explorer</a>; while the third by using the Google Analytics API.</p>

<p>The second and third have a matching number of records of <strong>624 records</strong>. While the first (which I did by using the web interface) generated less: <strong>415 records</strong>.</p>

<p>Yet - the totals for the some of monetary values match in all the three. </p>

<p>Please let me know why this mismatch is happening!</p>

<p>I made sure that the same criteria applies in all three methods but I still couldn't get the three of them to sync.</p>

<p>Many thanks for your help.</p>