How to get product_id / entity_id in Magento using Product URL
<p>I want to fetch product_id / entity_id from products url in Magento. </p>

<p>If anyone has done this before please let me know .. </p>

<p>Currently I can fetch all information using product_id. </p>

<p>But I want to fetch info using its product url - </p>

<p>Below is my code - </p>

<pre><code>&lt;?php
    $model = Mage::getModel('catalog/product') //getting product model

    $_product = $model-&gt;load($productid); //getting product object for particular product id

    echo $_product-&gt;getShortDescription(); //product's short description
    echo $_product-&gt;getDescription(); // product's long description
    echo $_product-&gt;getName(); //product name

?&gt;
</code></pre>