What is the Apple Pay URL scheme?
<p>Apple has a list of official URL schemes so that you can link to Facetime, SMS, Maps, and iTunes using a URL from an email or web page.</p>

<p><a href="https://developer.apple.com/library/ios/featuredarticles/iPhoneURLScheme_Reference/Introduction/Introduction.html" rel="nofollow">About Apple URL Schemes</a></p>

<p>I want to be able to direct people to Apple Pay. I do not need to charge them, and am not trying to collect payment for anything. I just want to open the Apple Pay app with a click from an email.</p>

<p>How do you open Apple Pay with a click from an email or web page? </p>