MCF channel report not in sync with conversion report in GA
<p>Google Analytics MCF Channel Report isn't in harmony with the conversion report. Conversion from the direct traffic is much higher in the MCF report than the conversion report and conversion for 'email' is much lower in the MCF report than the conversion report. Other channels like social network etc. have less stark differences. All the traffic has been tagged properly since the conversion report is showing more believable results. Is it possible that it could be that the MCF channels take much more time to be updated properly. I checked the description for direct channel too and it just says that the medium should be none. </p>