aalya dhawan
Product Management Consultant at markid
user researcher chez back market | woman ai editorial lead blog | ex-brand management @ tyfone| | freelance consultant | sustainability enthusiast
graduate marketing , sale technology management kelley school business ( indiana university bloomington ) . today , strive continue learning journey joining workforce back market inc. , ( visionary company sustainable mission ) . technological marketing background informs research - resulting recommendation actionable insight make product need-based , usable , delightful experience user . enthusiast come sustainable mission . make smallest change make biggest impact . outlook part change make sure recognize user ’ impact # refurbishing ideal let 's talk user research , methodology , user-interviews , stakeholder management , product-market fit , jtbd , marketing , conceptual brand sprint , nft , design , circular economy , fashion sustainability .
markid
https://www.linkedin.com/company/hellomarkid
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Product Management Consultant
Women in AI
https://www.linkedin.com/company/womeninai
Paris, Île-de-France, France
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Editorial Lead Blog
UX Collective
https://www.linkedin.com/company/uxcollective
Publishing writer for Bootcamp/UXcollective with insights into UX careers, UX process, Sprints, Methodologies, Project/Stakeholder management, UX in AI etc.
https://media-exp1.licdn.com/dms/image/C4D0BAQGQMtVI8SdKig/company-logo_100_100/0/1523198288871?e=1655942400&v=beta&t=6T-PmaFfUfg0Dz7kKr6QViQ07hzg7RXj14-eUes7Llg
Freelance Writer
Back Market
https://www.linkedin.com/company/back-market
- Conducted psycho-graphic analysis to abet the company's reach to potential users within the e-commerce workspace.
- Curated a tool that uses Natural Language Processing for social listening throughout various social media platforms.
- Identified marketing opportunities, conceptualized creative B2C content to showcase product offerings, brand impact and increase brand loyalty.
Greater New York City Area
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Marketing Analyst Intern
Back Market
https://www.linkedin.com/company/back-market
- Lead Researcher on using user insights to create content (marketing campaigns/print media/digital media etc.) that the Brand/Marketing/PR team can leverage. 
- Lead researcher on the mobile platform, working towards building incoming traffic, sustain existing traffic, propose features to combat ongoing perceptional constraints and understanding mobile compared to desktop users to leverage in creating high-value solutions. 
- Use customer/product performance tracking tools like content square, google analytics, hotjar to make and other quantitive tools to measure performance in A/B testing. 
- Collaborate with our Quality, BI, Marketing, Product Development/Design &
Business teams to ensure that our wealth of customer interaction data is
communicated, organized, and accessible. 
- Conduct qualitative and quantitative research studies to help teams answer pressing business, product, and customer related problems.
- Enjoy HQ: Organized the architecture of communicating all insights related to different parts of the user journey, created blog posts or research nuggets to cater to different types of stakeholders (PM/PO/Designers, Business/Ops, Marketing/Brand). 

• Propose long-term solutions and action plans to improve processes based on
your data collecting
• Analyze contact volumes and trends to identify ‘Quick Wins’ and improvements
• Proactively implement processes to improve the workflows of our Customer
• Experience team with the other frontline teams including Marketing, Customer
Care and Social Networks.
• Monitor the effectiveness of current tools and processes
New York, United States
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User Researcher (Lead MobileApp)
University of Technology Services Bloomington
-Assisting students and faculty of the university with specialized softwares
-Applying technical skills to provide a customer service experience
-Responsible for enforcing lab policies, maintaining hardware, and a variety of documentation
-Troubleshooting systems applications and resolve connectivity issues in a professional manner
Bloomington, Indiana Area
Technology Consultant
My Sister's Closet
https://www.linkedin.com/company/my-sister%27s-closet-of-monroe-county
Create and advertise stock by creating an online photo gallery of formal/bridal items.

•	Assist MSC to create an inventory stocking and database system for formal wear to track stock items. 

•      Research formalwear items from original manufacturer and other web sites to access fair market price. 

•	Casted models to shoot brand authentic photographs for the platform, and wrote fashion script for all formal items per MSC’s marketing outfit guidelines.

•	Recruit models for formal photo shoots to put in gallery adhering to photo release rules.

•	Work with other interns on team to create an app to display on MSC’s website and social media pages to work conjugation with MSC’s POS system which is a system that catalogs items in the right order for the consumer and the retail store.

•	Coordinate with Supply Chain team members to ensure flawless retrieval and shipping system of all registered stock items.

•	 Recruitment and supervision of volunteers
a.	Database management:  Matching the individual stock items to their corresponding library i.e. to the corresponding spreadsheet line to the Gallery of MSC’s online store.
b.	  Build the Library/Cataloging system so items can be recognized and retrieved and restocked quickly.  This system must be able to be able to define unique internal catalogue names known as SKU#s.  The internal name cannot match the name of any existing catalog in the Commerce Server catalog database. 
c.	Work with additional team members from: Bridal Marketing/Supply Chain/Information Technology to create an online shopping app to display on MSC’s website and social media pages to work with MSC’s POS system.
Bloomington, Indiana Area
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Supervisor-Level, Bridal Department Management (Social-media/Brand/Marketing) Intern
Tyfone, Inc.
https://www.linkedin.com/company/tyfone
•	Researched companies and identified gaps that can be leveraged for positioning. 

•	Created a comprehensive functioning sales tool for positioning the company with its competitors. 

•	Customized the layout of a new website launch for the Omnichannel Security and rewrote content to balance new keywords and densities needed to help search results ranking. 

•	Updated and logged the company’s comparative analysis and product comparisons into the database that was long pending.
Bangalore, India.
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Brand Management Intern
LaughGuru
https://www.linkedin.com/company/laughguru
•	Market and outreach educational products and present it to customers, as part of which reached out to 250+ potential customers in a very narrow target group. 

•	Associated with individuals to build a dedicated community to revolutionize the Indian education system that uses humor to get through teenagers.

•	Lead customer relationship management of over 500 directly engaged users that resulted in sales of over 15% customers.

•	Managed a team of sales officers.
Bangaon Area, India
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Marketing/Sales Team Lead
Time n Cash
https://www.linkedin.com/company/time-n-cash
Time n Cash is a training firm that provides industry relevant programs in the area of Theory of Constraints (TOC). The programs are designed with inputs from globally renowned subject matter experts, and tailored to the needs of the Indian Industry.

•	Aided and acquired knowledge for the manufacturing department, by using principles of “The Theory of Constraints” (TOC) initiated by Eliyahu Moshe Goldratt.

•	Overhauled business routine and manufacturing plans by re-arranging the fabrication process of lean production systems to compensate for technological and financial constraints.

•	Developed on the Time n Cash communications web page and operations manual. 

•	Presented ideas and demonstrated a presentation in the form of a dialogue with the mentor.
India
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Business Development & Digital design Intern
Bachelor of Science in Business (B.S.B.)
Works for the International Admissions Office as a Student representative of IU. Communicator and facilitator within the Clubs. Hutton Honors College student.
Marketing and Tech management
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Indiana University - Kelley School of Business
https://www.linkedin.com/school/kelley-school-of-business/
International Baccalaureate 
•	Organized 25 events that collaborated with 30 other schools across India.

•	Held competitions within TISB.

•	Performed as a lead in an acapella during several occasions and competitions.

•	Coordinated with tech, markets, sponsors, other departments and students.

Raised funds from the school fest, VIVUM, to support the efforts of Snehadaan Aids Hospice, Shining Star School (School for HIV+ children), Agastaya International Foundation and Swanthana.
The International School Bangalore
-
Hutton Honors
Education
Indiana University - Kelley School of Business
https://www.linkedin.com/company/kelley-school-of-business
- Attend bi-weekly courses and tutor students throughout the semester within and outside class.
- Coach peers and consult with them regarding any concerns or doubts that they construct along the way in terms of excel related software.
-Proctor examinations and conduct office hours to ensure that the system is working well.
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Peer Tutor
Science and Technology
Women in AI
https://www.linkedin.com/company/womeninai
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Author
Phi Chi Theta Business Fraternity
https://www.linkedin.com/company/phi-chi-theta-business-fraternity
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Active
Health
Swanthana Bangalore
Swanthana, is a mission of the Daughters of St. Camillus, is a center providing love, care and a joyful home to the abandoned, mentally challenged and spastic female children. 

•	Guided and devoted 4 hours per week with 45 sophomore/freshman students and took care of the girls aged 8 months -14 years orphaned by parents for their special needs.
•	Planned musical events to facilitate communication and reciprocation. .
Student Volunteer
https://www.linkedin.com/in/christineemonahan
New York, NY
Christine Monahan, M.B.A.
Senior Lead, B2B MarComm @ Back Market
https://www.linkedin.com/in/agathedbenoit
New York, NY
Agathe Benoit
Head of Global Supply Operations at Back Market
https://www.linkedin.com/in/hafidmermouri
Brooklyn, NY
Hafid Mermouri
Director of Organic Growth & Analytics
https://fr.linkedin.com/in/jsane
France
Orphée SANE
International Technical SEO consultant
https://fr.linkedin.com/in/yves-lawson-08720b117
Bordeaux
Yves Lawson
E-Merchandiser/Digital Marketing
https://www.linkedin.com/in/fabricioteixeira
Brooklyn, NY
Fabricio Teixeira
Partner, Design at Work & Co
https://www.linkedin.com/in/prestonryman
New York, NY
Preston Ryman
Analyst - Corporate Equity Derivatives at J.P. Morgan
https://www.linkedin.com/in/caioab
San Francisco, CA
Caio Braga
Designer @ SurveyMonkey, Co-founder @ UX Collective
https://www.linkedin.com/in/mattduong32
Greater Houston
Matt Duong
USAF
https://www.linkedin.com/in/nicolas-cessot
Portland, OR
Nicolas Cessot
Digital Marketing | Ex-Nike | 2021 Adweek Executive Mentee
https://fr.linkedin.com/in/tine-dudek-65a08591
Bordeaux
Tine Dudek
📝  SEO Project Manager @ Back Market  📈 Organic Growth & Content Expert ♻️ Refurbishing Industry
https://www.linkedin.com/in/johntatarka
Cambridge, MA
John Tatarka
Software Engineer at Numinar Analytics
https://www.linkedin.com/in/gavinwilliamskelley
Bloomington, IN
Gavin Williams
Consultant with Experience in Sourcing, P2P Technology, and Transformation
https://www.linkedin.com/in/christine-ross-201819146
Norfolk, VA
Christine Ross
Warehouse Associate at NexChange
https://www.linkedin.com/in/kristinalac
Greater Chicago Area
Kristina Lac
Business Transformation Consultant at EY
https://www.linkedin.com/in/gianna-pennacchio-789a1baa
Scottsdale, AZ
Gianna Pennacchio
Assistant General Manager at Trinitas Ventures
https://in.linkedin.com/in/harshitmulchandani
India
Harshit Mulchandani
International Scholar at the University of Toronto | Actuarial Science Student
https://www.linkedin.com/in/senteena
Plano, TX
Senthil Kumaraswamy
Investor| Strategic Advisor| Value Accelerator| Social Data Architect|Mentor| Customer & Partner Advocate
https://www.linkedin.com/in/isabelaneyba
Austin, TX
Isabel Aneyba, MBA
Research Lead, Inclusive, Top 50 Leaders REEL
https://www.linkedin.com/in/romeodiaz
Seattle, WA
Romeo Diaz
Account Management / MKG Professional
Ulhas Anand
      
          



            
              
        
              
  

    
        Aalya is one of the best interns we have had at Team Tyfone!

I had the pleasure of managing her during her stay with us over the summer. I was particularly impressed with her ability to take over long-pending tasks within the team and getting things done. She self-driven, motivated, curious to learn, and methodical with her work. She did her own research, analyzed data, and came up recommendations that benefited the entire team. 

She would be an asset to any team and I wish her the very best for all her future endeavors.
Liked by Aalya Dhawan
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A picture says more than a thousand words. 📸📸📸An image has the capacity to influence you even before you start reading the text. Unfortunately…
UX Professionals
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Product Management
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Color Marketing Group - ColorChat™
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Advertising & Marketing Industry Professionals
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TISB Alumni
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Interaction Design Association
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UITS Technology Center Consulting, IUB
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Towards Sustainability in the Fashion & Textile Industry
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Kelley School of Business, IU
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WWD (Women's Wear Daily)
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Indiana University - Kelley School of Business Alumni
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F1 visa Job Seekers
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Product Managers Community
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Re-FREAM - 3D print, wearable electronics, sustainability and fashion
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