Aamna Farooq
Director, Global Brand and Product Management at SmileDirectClub
Global Brand Director at SmileDirectClub
Passionate Marketing leader with extensive brand management experience on both regional and global brands, across consumer packaged foods and premium consumer appliances, and developed expertise in both brand development and brand building within international environments. 

I thrive on challenges, change and fast-paced global environments. A passionate talent developer with proven ability to motivate and lead cross-functional teams. Always inspired by why, I have an agile mindset and seek solutions to business challenges based on analytics paired with creativity.
SmileDirectClub
https://www.linkedin.com/company/smiledirectclub
Remote
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Director, Global Brand and Product Management
SmileDirectClub
https://www.linkedin.com/company/smiledirectclub
Remote
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Senior Manager, Global Brand Management
KitchenAid
https://www.linkedin.com/company/whirlpool-corporation
International Assignment 
KitchenAid Small Appliances EMEA Region (Europe, Middle East and Africa)
Brussels Area, Belgium
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Head of Brand Marketing - KitchenAid EMEA
KitchenAid
https://www.linkedin.com/company/whirlpool-corporation
Global Brand Marketing - KitchenAid Small Appliances - Coffee and Breakfast Category
Chicago, Illinois
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Global Brand Manager - KitchenAid
Conagra Brands
https://www.linkedin.com/company/conagra-brands
Brand lead on RTE pudding & gel snacks category. Brands: Snack Pack and Swiss Miss.
Chicago, Illinois
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Associate Brand Manager - Snack Pack and Swiss Miss
Conagra Brands
https://www.linkedin.com/company/conagra-brands
Popcorn Brands: Orville Redenbacher, Act II, Crunch N' Munch and Poppycock
Developed portfolio innovation strategy
Recommended go-to-market strategy for Crunch N' Munch including a competitive SWOT analysis
Greater Chicago Area
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Brand Management Intern - ACT II and Orville Redenbacher
Federal Reserve Bank of New York
https://www.linkedin.com/company/federal-reserve-bank-of-new-york
Provided risk management oversight and reporting on structured finance assets across NY Fed’s emergency lending facilities. Developed analysis and reporting on RMBS and CRE portfolio developments and monitored CMBS new issuance.
New York, New York
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Credit Risk Analyst - Structured Products
Federal Reserve Bank of New York
https://www.linkedin.com/company/federal-reserve-bank-of-new-york
Developed macroeconomic analysis of equity and debt positions in excess of $100 billion held by global institutions to identify key year over year patterns, trends and inconsistencies. Analysis produced was used by the United States Treasury and the Federal Reserve System to determine the U.S. balance of payments and the U.S. international investment position.
New York, New York
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Research & Statistics Analyst
Master of Business Administration (M.B.A.)
Fellowship Recipient, Consortium for Graduate Study in Management
Faculty Selected Member, Consumer Marketing Academy & Leadership Academy
Marketing and Corporate Innovation
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Indiana University - Kelley School of Business
https://www.linkedin.com/school/kelley-school-of-business/
Bachelor's degree
Double Major: Economics, Government
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Smith College
https://www.linkedin.com/school/smithcollege/
General course
International Relations / Economics Department
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The London School of Economics and Political Science (LSE)
https://www.linkedin.com/school/london-school-of-economics/
Economic Empowerment
Bpeace (Business Council for Peace)
https://www.linkedin.com/company/bpeace-business-council-for-peace-
Bpeace is the award-winning nonprofit volunteer network of business professionals. We provide entrepreneurs in conflict-affected and economically challenged communities with “Skillanthropists” to help them grow their businesses and create significant employment for all—with a particular focus on expanding the economic power of women. Put simply, we believe: More Jobs Mean Less Violence. Our current work focuses on job creation in El Salvador, Guatemala, Bolivia, Afghanistan and Lebanon. 

I’ve been a Bpeace Skillanthropist since 2008 and have been on the Executive Council since 2009. Visit bpeace.org for more information
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Executive Council
https://www.linkedin.com/in/maurernicole
Denver, CO
Nicole Maurer
Global Associate Brand Manager at SmileDirectClub
https://www.linkedin.com/in/brittanyalacey
Tampa, FL
Brittany Lacey
Director of Brand Management at SmileDirectClub
https://www.linkedin.com/in/carlyweinstein
New York, NY
Carly Weinstein
Brand Strategy Manager at SmileDirectClub
https://www.linkedin.com/in/kayoswald
Miami, FL
Kay Oswald
President of International (NEO) at SmileDirectClub, EMBA, YPO
https://www.linkedin.com/in/robaustinwilliams
Chicago, IL
Rob Austin-Williams
Senior Director of International Marketing & Shops at SmileDirectClub
https://www.linkedin.com/in/wagnerlk
Portland, ME
Lydia Wagner
Purpose-Driven Marketing Leader | Brand Builder | People Developer | Sustainability Advocate | B2C, B2B, DTC
https://www.linkedin.com/in/parker-jessup-30317a28
Greater Chicago Area
Parker Jessup
Sr. Director, International Digital Marketing at SmileDirectClub
https://www.linkedin.com/in/ashley-malone-42991317
Nashville, TN
Ashley Malone
Sr. Director, Media Strategy & Planning at SmileDirectClub
https://www.linkedin.com/in/1anitagandhi
Nashville, TN
Anita Gandhi
VP of Analytics at SmileDirectClub
https://www.linkedin.com/in/joshrchapman
United States
Josh Chapman
Chief Global Brand Officer at SmileDirectClub
https://www.linkedin.com/in/laurennobile
Brooklyn, NY
Lauren Nobile, MBA
Senior Manager, eCommerce at SmileDirectClub
https://www.linkedin.com/in/andrewfloyd
St Louis, MO
Andrew Floyd
Global Vice President, Customer Acquisition and Growth at SmileDirectClub
https://www.linkedin.com/in/elson-stewart
Nashville, TN
Elson Stewart
International Communications Specialist at SmileDirectClub | Vanderbilt Owen Master’s in Marketing Graduate | Bilingual
https://www.linkedin.com/in/petersergel
Nashville, TN
Peter Sergel
Senior Director, Marketing
https://www.linkedin.com/in/jonahraskas
New Rochelle, NY
Jonah Raskas
Co-CEO/Board Member/Marketing/Consumer/Capital Markets
https://www.linkedin.com/in/tiffany-chin-81ab0b3a
San Francisco Bay Area
Tiffany Chin
Global Brand Manager at PlayStation | Forbes 30 Under 30
https://www.linkedin.com/in/jessicatsaichin
Menlo Park, CA
Jessica Tsai Chin
Marketing @ WhatsApp | Advisor | Marketing Academy
https://www.linkedin.com/in/daniellefreid
New York City Metropolitan Area
Danielle Freid
Senior Brand Manager at Mondelēz International
https://www.linkedin.com/in/ashleymackelberesford
Atlanta, GA
Ashley Mackel Beresford
Creative, Strategic, Brand Marketer | Brand Innovators 40 Under 40
Adam F. Sizemore
      
          



            
              
        
              
  

    
        Aamna is a joy to work with at SDC, she brings passion and consistency to the global brand. She built the strategy and framework for global brand execution and is a champion of continuous improvement. Her attention to detail and creativity enable us to create a new strategy tailored to each market and its given challenges and opportunities. Nicole Maurer
      
          



            
              
        
              
  

    
        I have had the pleasure of reporting to Aamna for almost a year at SmileDirectClub. As a team of two, Aamna makes sure to consistently provide our team with strategic direction, vision and clear objectives. Despite the ever-changing and dynamic environment that we worked in, she always keeps us motivated and focused on the long-term vision, while bringing her optimistic perspective to every challenging situation. 

Not only is Aamna laser-focused on meeting our business objectives on a global scale, but she has always been especially eager to coach me and other team members. Aamna consistently pushes for career development conversations, helps me set goals, and actively supports me in achieving those objectives. She is thoughtful, always willing to listen and gives 110% to helping those around her, making her a great mentor, leader and collaborator.

Aamna would be an incredibly valuable asset to any organization, both as an individual contributor and people leader, thanks to her sharp strategic mindset, enthusiastic nature, and ability to embrace and lead through change. 
Liked by Aamna Farooq
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I'm excited to share that I've recently joined Sovos Brands, leading marketing for the noosa yoghurt  brand! With that, I've also moved to beautiful…
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Really appreciated the opportunity to speak with The The FMCG Guys on how to expand a consumer-centric business internationally and some of the…
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New York City Metropolitan Area
Aamna Farooq
Frontend Developer @ Colgate | Software Engineer | Rutgers ‘21
https://pk.linkedin.com/in/aamna-farooq-262919203
Karāchi
Aamna farooq
Student at NED University of Engineering and Technology
https://ae.linkedin.com/in/aamna-farooq-a1b43a9a
United Arab Emirates
Aamna Farooq
PUBLIC RELATION SPECIALST at SMART TOUCH ESTABLISHMENT COMPANY
https://ae.linkedin.com/in/aamna-farooq-a44b041b7
Dubai, United Arab Emirates
Aamna Farooq
Marketing Manager At TAMAYUZAK:  _Online_Tutoring_Platform_ منصة التعليم الخصوصي
Tech Crunch
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https://www.linkedin.com/groups/2151904
(IA) Innovation Association by InnovationAssociation.org - Global Network of Innovators and Leaders
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https://www.linkedin.com/groups/32614
Marketing I Social Media I Business I Digital I Crypto I NFT's
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https://www.linkedin.com/groups/41352
Fast Company Magazine Fast 50 Recipients
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Foodies
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Killer Innovations: Innovators Talking About Creativity, Design and Innovation
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High Performance Economic Development
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Engage for Good
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Smith College
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Cause Communications Professionals
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Consumer Insights Interest Group
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Indiana University Alumni Network
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Design for Social Change
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IU Kelley Careers
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