Alejandro Alvarez Correa (He/Him)
EVP, Chief Marketing Officer (CMO) - Marketing, eComm, Private Label Credit at American Signature Inc.
Chief Marketing Officer (CMO) at American Signature Inc. 
Exploring Board Opportunities. 
Alumn: GAP Inc.| Victoria's Secret | Levi's| BCG.
American Signature Inc.
https://www.linkedin.com/company/american-signature-inc
The most efficient and effective traffic driver is brand connection (i.e. brand love). This is my guiding principle. 

Lead a team of 50+ professionals across the Marketing (media, creative, production, visual merchandising, CRM and strategy), Private Label Credit Card and eCommerce functions to develop integrated marketing campaigns that inspire customers, develop enduring emotional connections and ultimately drive traffic and sales. 

Responsible for all major strategic, transformational branding initiatives as well as short-term execution of all marketing efforts (traditional, digital, site) with a significant advertising budget (Millions). Launched several new brands (architecture, identity, standards, etc.) and OMNI-channel initiatives that fueled significant sales growth and solidified the brand's positioning for the future.

American Signature Inc. is a leading U.S. furniture retailer [part of the Schottenstein Stores family of brands] with 120+ stores under the Designer Looks Furniture, Value City Furniture and American Signature Furniture brand names. We are a family-owned business [sister brand to American Eagle Outfitters and DSW] known for our quality Designer Looks collection, which offers high-end styles at affordable prices. 

Sales figures are not public - however, Hoovers.com estimates sales to be well north of $1B.
Columbus, Ohio Area
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EVP, Chief Marketing Officer (CMO) - Marketing, eComm, Private Label Credit
Banana Republic
https://www.linkedin.com/company/gap-inc--banana-republic
San Francisco Bay Area
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Head of Marketing/ Senior Director Banana Republic Factory
Banana Republic
https://www.linkedin.com/company/gap-inc--banana-republic
San Francisco, CA
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Director & Senior Director of Global Brand Engagement / Global Marketing Strategy
Victoria's Secret
https://www.linkedin.com/company/victoria%27s-secret
Columbus, Ohio Area
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Marketing Manager / Director
Levi Strauss & Co.
https://www.linkedin.com/company/levi-strauss-&-co-
San Francisco Bay Area
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Manager of Strategy and Marketing
The Boston Consulting Group
https://www.linkedin.com/company/boston-consulting-group
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Sr. Associate
MBA
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University of California, Berkeley, Haas School of Business
https://www.linkedin.com/school/berkeley-haas/
BS
ITESM, Monterrey Tech
GLAAD
Member
Scott Binger
      
          



            
              
        
              
  

    
        I was incredibly fortunate, while at American Signature, Inc., to work side by side with Alejandro Alvarez Correa. I personally benefited from examples of his inspiration, encouragement and partnership.
Under Alejandro’s leadership, I witnessed the monumental undertaking of work to change brand perception for the better. The successful results are a credit to his business acumen, relentless focus on the customer(s) and the way in which he leads the team to do their very best work. He recognizes business challenges, successfully addressing them with data, strategy and brand right creative. All while encouraging a healthy dose of fun.
Alejandro loves his team and shows his respect by cheerleading their work. He excels at creating opportunities by personally investing his time in their individual development. His open door policy exemplifies his willingness to connect in an empathetic way with ALL his team members. He is big on feedback, both giving and receiving, and uses it to keep communication lines open at all levels of the organization. With an eye on corporate culture, he believes the how the work gets done is as important as the work it’s self.
I will forever be a phone call away for Alejandro, as I respect and care for him that much. He is a good man. Andrew Glaser
      
          



            
              
        
              
  

    
        Alejandro is a world-class marketer on four fronts.  First, his leadership style creates intense loyalty and devotion among his people  He accomplishes this by showing each person that he deeply cares about them as individuals and is willing to put in the work to develop them so that they can achieve their goals.  At the same time, he is maniacal about the team, coaching groups of people to work well together to achieve a greater purpose.  Second, he's brilliantly creative, taking customer insights and building a meaningful emotional connection to the customer.  He does this with consistency and excellence and it's wildly impressive.  Third, he is deeply metric-driven, driving himself and his team to dig through the data allowing him to be more effective and efficient than competitors in buying the right media at the right time for the right person while showing the right product.  Fourth, he is fiercely customer-centric, always seeking out new and better ways of understanding the deepest nuances of what drives the customer so that he can find them and form meaningful connections with them.  I highly recommend Alejandro and truly enjoy working with him!