Adam Maikkula
Social Media at Pearson
Digital Marketing + Data Science
Enterprise Social Media, Customer Engagement, Deep Learning, Digital Marketing, Brand Management

Interests: AI, IR, Development, History, español, Travel (Haiti 2x, Ireland, Qatar, United Arab Emirates, Canada 2x, Scotland, Mexico, Iceland, France, Switzerland, Jamaica 2x, Puerto Rico 6x, 26 US states & DC)
Pearson
https://www.linkedin.com/company/pearson
Paid media activation. Customer engagement and insights. Brand reputation management. Data analysis.
Greater Minneapolis-St. Paul Area
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Social Media
Royal Society for the encouragement of Arts, Manufactures and Commerce (The RSA)
https://www.linkedin.com/company/thersaorg
Founded in Britain in 1754, the RSA Fellowship is an international network of individuals in over 100 countries.
https://media-exp1.licdn.com/dms/image/C4D0BAQHBXbu5BHPFGA/company-logo_100_100/0/1599669764203?e=1655942400&v=beta&t=rn3UhHza0T_A8qqOUrQ8XJz-0k5P6s0VzQASxN6FRzs
Fellow
Committee on Foreign Relations Minnesota
Joined CFR-MN in 2015. The Committee on Foreign Relations Minnesota marked its 80th anniversary in 2020. It was founded shortly before World War II as the St. Paul - Minneapolis Committee on Foreign Relations, one of the first thirteen regional committees established by the New York-based Council on Foreign Relations in a national effort to counter the isolationist mood then prevailing across the country. The Committee on Foreign Relations Minnesota, which is a 501c(3) nonprofit corporation, brings in dinner speakers to address a broad variety of global concerns.
Executive Committee
Target
https://www.linkedin.com/company/target
Implemented AI chatbots within the enterprise by training a deep learning Target bot to autonomously engage with guests. Created real-time social media content, including 1:1 and 1:many engagements based on daily social guest insights from within Target's social command center (Guest Central). Edited/approved outgoing social media content across all platforms. Measured the value of social engagements at scale. Tracked organic social website traffic and demand sales attribution. Coached the enterprise to be more social through voice, brand, and platform standards. Developed diverse marketing talent within The BrandLab, Guest Engagement Brand Love Jumpseat, and Target's Marketing Development Program. Supported the scaling of Target Finds - Target's shoppable UGC community.

"Fashions, after all, are only induced epidemics." - George Bernard Shaw

Conference participation:
2016 ANA Multicultural Marketing & Diversity Conference - LA
2017 O'Reilly Artificial Intelligence Conference - NYC 
2018 Business of Bots - SF
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGUjozudTh0yg/company-logo_100_100/0/1519856213195?e=1655942400&v=beta&t=slrGpDaH7DmHlUMJB1FS16H9Pldtd2pxFsNpXsFrTKw
Senior Manager, Social Media / Guest Engagement
Target
https://www.linkedin.com/company/target
Leveraged a suite of enterprise social analytics and publishing tools to engage guests on Facebook, Twitter, Instagram, Snapchat, Pinterest, and YouTube. Primary outcomes included Brand Love, Traffic, and Engagement achieved through data-driven and guest-led daily social insights within the marketing team. Approved outgoing enterprise 1:many organic, paid amplified, dark, real-time and 1:1 social content across multiple teams. Non-marketing social responsibilities included monitoring & escalating concerns to corporate security & crisis/PR teams to maintain guest, team member & brand well-being.

Project Highlights:
#AlexFromTarget virality analysis
Brand Love language analysis
Social voice & brand standards development
Developed Spanish-language guest engagement strategy 

Notable Guest Engagement Campaigns:
#TargetLoveNotes
#TOMSforTarget
#FannieBasket 2015 April Fool’s Day 
Star Wars #ShareTheForce
Adele 25
#SinTraducción

Team Awards & Recognitions:
2015 Mashable Digital Marketing Innovator of the Year - Brand
2014 Twitter Moments That Mattered: #AlexFromTarget
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGUjozudTh0yg/company-logo_100_100/0/1519856213195?e=1655942400&v=beta&t=slrGpDaH7DmHlUMJB1FS16H9Pldtd2pxFsNpXsFrTKw
Manager, Social Media
Silent Grace Foundation
https://www.linkedin.com/company/silent-grace-foundation
Worked in-country on an electrification project within a rural community near Croix-des-Bouquets, Haiti. Our team helped the community connect to Haiti's electric grid for the first time ever, allowing for continued development of the (400+ member) community while meeting security needs. Silent Grace's previous projects within the community include the development of ecological sanitation (EcoSan) toilets, the creation of agroecological programs with community-based farmers, and the elimination of underground water contamination.
Port-au-Prince, Haiti
https://media-exp1.licdn.com/dms/image/C4E0BAQHDfeDCcDX89Q/company-logo_100_100/0/1562369248671?e=1655942400&v=beta&t=RIjy3pKnn4H0Au4ZFi9EEFPM4wXHVPhGsd-g8FUxesc
Technical Liaison - Haiti
GREATER MSP (Minneapolis - Saint Paul Regional Economic Development Partnership)
https://www.linkedin.com/company/minneapolis---saint-paul-regional-economic-development-partnership
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C560BAQH7o9C_FJs_Sg/company-logo_100_100/0/1573486227422?e=1655942400&v=beta&t=_V1FaAd7nLaKggxoWPvoGmdtbPNRfqxYwwdp2MpxHpM
Talent Task Force
World Economic Forum
https://www.linkedin.com/company/world-economic-forum
Minneapolis
https://media-exp1.licdn.com/dms/image/C4D0BAQGC4kBIvoArDQ/company-logo_100_100/0/1533712023777?e=1655942400&v=beta&t=lyDkDDYBdgkGIKnCUK8gtSCg1R9rafHFUdlPXpeoQ1o
Global Shaper
Forecasting ACE
An IARPA supported research initiative, the Forecasting ACE (Aggregative Contingent Estimation) project explores new methods to combine predictions from a wide range of volunteer contributors to provide more accurate forecasts of global events.
Forecaster
Catalysts For Change
Institute for the Future + Rockefeller Foundation
Forecaster
MSI Systems Integrators
https://www.linkedin.com/company/sirius-computer-solutions
Held multiple process and business analyst responsibilities.

*Acquired by Sirius Computer Solutions
https://media-exp1.licdn.com/dms/image/C560BAQHPFuHF_Qdz1w/company-logo_100_100/0/1519855991142?e=1655942400&v=beta&t=Mn8S56eSTXMdkJT5POsF-wVDSeRUJ5HLBJoYkVCBaC0
Associate Client Executive
MSI Systems Integrators
https://www.linkedin.com/company/sirius-computer-solutions
Supported the IBM iSeries sales team.

*Acquired by Sirius Computer Solutions
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IBM iSeries Sales Intern
Northdale Construction Company
Road construction - new residential developments and reconstruction of sewer, water, storm drainage, and pavement.
Rogers, Minnesota, United States
Laborer - Topman
Master of Science - MS
Projects: 
ML Airbnb rental cost forecasting, IoT UV radiation sensor paired with permissioned blockchain architecture, security analysis of satellite infrastructure

Conferences:
PyCon US 2021
MarTech 2020
Data Science
https://media-exp1.licdn.com/dms/image/C560BAQH_jBQwDkpuwA/company-logo_100_100/0/1519900849845?e=1655942400&v=beta&t=k4Z9oBLmToqy0tir5sUr9zy-ik__muCNAfp2Duct4Ho
University of St. Thomas
https://www.linkedin.com/school/universityofstthomas/
Department for Continuing Education
The First World War in Perspective 
https://media-exp1.licdn.com/dms/image/C560BAQGwPZs3spXFqw/company-logo_100_100/0/1539693367639?e=1655942400&v=beta&t=xgQPJ9V8ZdumzWGCFENaRJ7xuj7nduxl5HvhKebaOnU
University of Oxford
https://www.linkedin.com/school/oxforduni/
International Relations and Affairs
Target's internal Great Decisions group.
Great Decisions: America's Global Affairs Discussion Program
Life, Middle East
Doha, Qatar: Attended TEDtalks at the Katara Cultural Village
TEDxSummit 2012
Life, Everything
TEDActive in Palm Springs, CA. Formerly known as TED@PalmSprings.
TEDActive 2010
B.A.
Designed a cultural studies independent study on the development of online communities from ARPANET and The WELL to Facebook and Second Life.
Entrepreneurial Studies, American Cultural Studies
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University of Saint Thomas - School of Business
https://www.linkedin.com/school/university-of-st-thomas-opus-college-of-business/
Generals
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North Hennepin Community College
https://www.linkedin.com/school/north-hennepin-community-college/
International Baccalaureate Award Certificate in International Business and Management
Robbinsdale Cooper High School - I.B. Program
Target Guest Relations Team
Target Guest Relations Partner Award
The Howard Rheingold Award goes to the best strategy for building network literacy in poor or vulnerable communities.
Institute for the Future & Rockefeller Foundation
Howard Rheingold Award
University of St. Thomas
Graduate Certificate in Artificial Intelligence
SAS
SAS & University of St Thomas Joint Certificate in Machine Learning | SAS Viya & Enterprise Miner
Coursera
www.coursera.org
Computer Science 101
https://www.coursera.org/course/cs101
Udacity
www.udacity.com
Introduction to Artificial Intelligence
http://www.udacity.com/course/cs271
Grameen America, Inc.
https://media-exp1.licdn.com/dms/image/C4D07AQE9Z20GPXrBtw/group-logo_image-shrink_200x200/0/1631375111721?e=1647691200&v=beta&t=lS7xEmEEiM7IR1W5upYX2sCWVLVCAZgcoUqRniPKoj8
https://www.linkedin.com/groups/1776794
TEDx Organizers
https://media-exp1.licdn.com/dms/image/C4D07AQHILJrzrvKMBw/group-logo_image-shrink_200x200/0/1631373637295?e=1647691200&v=beta&t=0nuyjT3QtaRkoAfC4bNbosL0wWgkinaphmCKQ7Eh3GM
https://www.linkedin.com/groups/2429575
Friends of Acumen
https://media-exp1.licdn.com/dms/image/C4D07AQEMaO86zHoVvQ/group-logo_image-shrink_200x200/0/1631367599853?e=1647691200&v=beta&t=4mCrbsflBgwXxPeVSbDfcbvBVMY1cJAqc3b7A3LJ700
https://www.linkedin.com/groups/101353
Lifeboat Foundation Advisory Boards
https://media-exp1.licdn.com/dms/image/C4E07AQG04LP2ZHG8Vw/group-logo_image-shrink_92x92/0/1630997239341?e=1647691200&v=beta&t=7pwDroMoeiLWskQOmWoT16L2Y-zEhHEsG4piMdiF6Ss
https://www.linkedin.com/groups/35656
Caux Round Table
https://media-exp1.licdn.com/dms/image/C5107AQGNA9s2SncLPg/group-logo_image-shrink_200x200/0/1631436911832?e=1647691200&v=beta&t=zx3MHNz9cQMyCfYsQE0bOcFrKZa3qIq5ZAvZXHYX9DQ
https://www.linkedin.com/groups/1958546
International Baccalaureate Diploma Programme Graduates
https://media-exp1.licdn.com/dms/image/C4D07AQE8HkgB0vgi2Q/group-logo_image-shrink_200x200/0/1631362003057?e=1647691200&v=beta&t=cY4ljI3hvjUV5p6plYcG_CblUVsovRL57SaVrOcM4Dw
https://www.linkedin.com/groups/1198077
Center for Applied Values & Ethics in Advanced Technologies at UC Santa Cruz, Crown College
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/4370099
Singularity Group
https://media-exp1.licdn.com/dms/image/C4D07AQFjFacuYA6lMw/group-logo_image-shrink_92x92/0/1636299110402?e=1647691200&v=beta&t=I6s4pEDW29SpNcWUcndjeTdw1Hw2IJreEITxqWq2ZbQ
https://www.linkedin.com/groups/1874029
Learning {Re}imagined
https://media-exp1.licdn.com/dms/image/C4E07AQF5fvHhgSKaog/group-logo_image-shrink_200x200/0/1631381761618?e=1647691200&v=beta&t=aDUOnYO2qzpBe_ZjoeK3t4EMvw8pbgHOCM_x9ePN9Dc
https://www.linkedin.com/groups/3141501
TED: Ideas Worth Spreading - Unofficial
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/138801
SCIP Minnesota Chapter
https://media-exp1.licdn.com/dms/image/C4D07AQEM4BEfF1L0KA/group-logo_image-shrink_200x200/0/1631358154691?e=1647691200&v=beta&t=uK4xkLEIREPBKXOIgAcwHXApC3XF3j_hajm36qHIdnA
https://www.linkedin.com/groups/5108318
MEDA - Metropolitan Economic Development Association
https://media-exp1.licdn.com/dms/image/C4E07AQF_OJpRfTZrQA/group-logo_image-shrink_200x200/0/1631362602809?e=1647691200&v=beta&t=KqmLExy1DvszSFFKM3McRj5WbVsbEkNZoEmJbxCCmuY
https://www.linkedin.com/groups/2255446
Harvard Business Review Discussion Group
https://media-exp1.licdn.com/dms/image/C5607AQFoObVGhIVOMw/group-logo_image-shrink_92x92/0/1631009516456?e=1647691200&v=beta&t=xOD-C_zILhhriFfdYAgddBaRHZwSmrSUfdDHj4pvNZY
https://www.linkedin.com/groups/3044917
XPRIZE
https://media-exp1.licdn.com/dms/image/C4D07AQFLLQKw9ZbEtQ/group-logo_image-shrink_200x200/0/1631373129919?e=1647691200&v=beta&t=K7GN7RZEOHIHjH1543U1br2H-XsTZP0u0ILJ1dbgb9w
https://www.linkedin.com/groups/53787