aaron elkins
Senior Manager Analytics at PMG Digital Agency
sr analytics manager pmg advertising
cheerful , ambitious data analyst demonstrates versatility daily basis , highly efficient eye towards process improvement . ha experience working large data set variety different platform sql salesforce . demonstrable flexibility integrating new workflow daily routine . adventurous spirit excited new idea new approach , communicate succinctly effectively .
PMG Digital Agency
https://www.linkedin.com/company/pmgworldwide
• Manage forecasts and identify opportunities that have led to an incremental $50M over forecast for the year for our client
• Optimize media mix strategy with stakeholders to drive maximally efficient results across channels and sales funnel
• Oversee development of data products including dashboards and data feeds from our analytics team to ensure they meet the standard of success and usability with our clients
• Coordinate KPIs with clients and media teams to ensure that the data and insights provided are actionable and relevant
• Write and publish SQL views that blend Paid Social, Paid Search, and Programmatic Display performance data together for timely reporting and dashboarding
• Onboard new clients to establish conventions and reporting regimes that guarantee efficiency and consistency
Dallas/Fort Worth Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFBsJQeqz1q1g/company-logo_100_100/0/1625849286669?e=1655942400&v=beta&t=uyKci0e_vKDMqZmv2Ih6GRa4dATBuh5WF1qAzFmEVlk
Senior Manager Analytics
Michaels Stores, Inc.
https://www.linkedin.com/company/michaels-stores-inc.
•	Generated campaigns in Unica that drive over 100 million emails a week, in addition to our SMS and direct mail streams.
•	Drove consistent incremental sales revenue through targeted email selection strategy guided by market and consumer demands
•	Increased customer engagement by implementing new targeting criteria to deliver the right message to the right customer
•	Managed email selection, creation and segmentation of 18 million customers in UNICA.
•	Generated actionable reports through SQL queries and Excel to assist a variety of constituents
•	Analyzed sales report for incremental sales and identify low and high performing segments and provide feedback
Irving, TX
https://media-exp1.licdn.com/dms/image/C560BAQEh7o-VkedotA/company-logo_100_100/0/1621610956770?e=1655942400&v=beta&t=B0Y6SVs4RjIQR30rLwOAsl4_6iYVKd-No-K1ucdjoZU
Campaign Selection Specialist
FleetPride
https://www.linkedin.com/company/fleetpride
• Introduced statistically driven marketing analysis models to truck parts distributor with more than $1 billion in sales
• Conducted company’s first-ever foray into qualitative research inspiring creative digital solutions for our internet presence.
• Devised strategic methodologies to acquire new data especially with regards to email capture, augmenting practices and procedures already in place to drive results while minimizing costs
• Designed and implemented a customer satisfaction survey process to give our customers a voice, and generate feedback on a monthly basis.
• Generated actionable reports through SQL queries, PivotLink and Excel that are tailored to meet the needs of a variety of constituents from the Executive level to the field
Irving, Texas
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Marketing Analyst
Master of Arts
Medieval Archaeology
https://media-exp1.licdn.com/dms/image/C4D0BAQEAFE4-dKk5xg/company-logo_100_100/0/1595331368926?e=1655942400&v=beta&t=tuSd-2JUhAyl5zri0Cgh2yhx8MaSKqPShpdhf6BFU1k
The University of Reading
https://www.linkedin.com/school/university-of-reading/
Bachelor of Arts
Anthropology
https://media-exp1.licdn.com/dms/image/C4E0BAQGmMAXHkv21FA/company-logo_100_100/0/1643813994478?e=1655942400&v=beta&t=4it-RD3_qHySOxxpVz5hgQ6roWNWRMAJ4o2rGlaWE6M
The University of Texas at Arlington
https://www.linkedin.com/school/university-of-texas-at-arlington/
Tarrant County Archaeological Society
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Education
US Forest Service
https://www.linkedin.com/company/usda-forest-service
• Participated in a wide range of conservation activities and archaeological excavations across the Great Plains region including: The Black Hills South Dakota; Tarryall Reservoir, Colorado; and Chadron, Nebraska.
• Quickly learned and adapted to new conservation techniques.
• Supervised a team of six to construct and install reinforcements according  to historical specifications.
• Excavated and recorded artefacts from a Paleo-Indian kill site while maintaining the highest degree of academic integrity.
https://media-exp1.licdn.com/dms/image/C4E0BAQG_5rcDGpFEpA/company-logo_100_100/0/1555003673767?e=1655942400&v=beta&t=kLn9X2xBDrGowzdcezFod0DfUlgkHxRjfXDoWdQKNTw
PIT Volunteer
DataCamp
Introduction to R
DoubleClick
DoubleClick Campaign Manager Basics
Google AdWords Certified
AdWords Fundamentals
Facebook
Facebook Core Competency
Outbrain Academy
Outbrain Performance Certification
https://www.linkedin.com/in/alejandro-contreras-460125144
Dallas-Fort Worth Metroplex
Alejandro Contreras
Data Engineer II at PMG Digital Agency
https://www.linkedin.com/in/angelaseits
United States
Angela Seits
Head of Strategy & Planning | Social impact leader helping purpose-driven brands fuel growth and increase positive impact
https://www.linkedin.com/in/lauren-laird
Dallas-Fort Worth Metroplex
Lauren Laird
Media Manager at PMG Digital Agency
https://uk.linkedin.com/in/alice-rapley-667b7580
London
Alice Rapley
SEM Supervisor at PMG Digital Agency
https://www.linkedin.com/in/sara-turner-32116b16a
San Antonio, Texas Metropolitan Area
Sara Turner
Programmatic Media Manager at PMG Digital Agency
https://www.linkedin.com/in/johnweyand
Fort Worth, TX
John Weyand
Client Strategy Partner
https://www.linkedin.com/in/jordyn-walters
Dallas-Fort Worth Metroplex
Jordyn Walters
Client Strategy at PMG Digital Agency
https://www.linkedin.com/in/julialeggett
Austin, TX
Julia Leggett
Senior Brand Media Manager at PMG Digital Agency
https://www.linkedin.com/in/weekslindsay
Dallas-Fort Worth Metroplex
Lindsay Weeks
VP, Client Strategy
https://www.linkedin.com/in/garrettmilliken
Fort Worth, TX
Garrett Milliken
Shopping & Structured Data Supervisor at PMG Digital Agency
https://www.linkedin.com/in/maryheppenstall
Austin, TX
Mary O'Brien
Associate Director at PMG Digital Agency
https://www.linkedin.com/in/pavifrancis
Dallas, TX
Pavi Francis
Senior Director at Goodway Group
https://www.linkedin.com/in/allan-mcmahon-196a2749
Fort Worth, TX
Allan McMahon
SEM Strategist  at PMG Digital Agency
https://www.linkedin.com/in/benjamin-diesbach-8094b914
New York City Metropolitan Area
Benjamin Diesbach
Director, Analytics at PMG Digital Agency
https://www.linkedin.com/in/jason-hartley-a908823
Brooklyn, NY
Jason Hartley
Head of Search, Social and Shopping at PMG Digital Agency
https://www.linkedin.com/in/marcsbautista
United States
Marc Bautista
Digital Marketing Enthusiast | PMG | SMU MBA Candidate | 32 Under 32
https://www.linkedin.com/in/laceylink
United States
Lacey L.
Consumer Research | Analytics | Strategy | Social
https://www.linkedin.com/in/nlgibson
San Diego, CA
Nicole Gibson
Software Developer II at PMG
Jan Earl Ambong
      
          



            
              
        
              
  

    
        I thoroughly enjoyed working with AA-ron (while at Michaels) because he always brought a rare positive attitude to his work and his interactions with colleagues. Aaron has a plethora of technical knowledge and always seeks to understand and master processes that improve efficiency and results. Working with Aaron these last few months have not diminished my impressions of him, on the contrary, I have nothing but good memories and the utmost respect for this gifted individual. Good luck with all your future endeavors.  LinkedIn User
      
          



            
              
        
              
  

    
        Aaron was a wonderful asset to have on my team. He was always willing to go the extra mile with anything he set forth to achieve. He always did everything he could to quickly learn anything he didn't know or know enough of. He never said "this is not part of my job." His can-do attitude, funny personality, and team-centered thinking has been greatly missed since moving from our company. Anyone looking to add him to their team will benefit greatly.
Liked by Aaron Elkins
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Last week I started a new job and I’m loving it here! Horizontal Digital has entrusted me to establish their Client Experience department for our…
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I’m excited to announce that I have joined KMS Lighthouse as Chief Business Officer. What a great company with amazing people and a #winningculture .…
Liked by Aaron Elkins
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When my wife and I got married in 2017, we had already decided on becoming foster parents. Through mostly my wife’s studies and involvement in that…
https://www.linkedin.com/in/aaron-elkins-30719a223
De Pere, WI
Aaron Elkins
DMIT at Ross Stores, Inc.
https://www.linkedin.com/in/aaron-e-249182128
Greater Savannah Area
Aaron E.
Operator at Water and Wastewater Treatment
https://www.linkedin.com/in/aaron-elkins
Los Angeles, CA
Aaron Elkins
Lead React Native Developer at Groundswell
https://www.linkedin.com/in/aaroncelkins
San Diego, CA
Aaron Elkins
AI Lab Director and Associate Professor
Medieval and Renaissance Art, Antiques, Architecture, Archaeology and History
https://media-exp1.licdn.com/dms/image/C4D07AQGtuXGwOOuRKw/group-logo_image-shrink_92x92/0/1631010086499?e=1647694800&v=beta&t=cSZ5eJOpwVtNDjaWTczyKXvsZPhwwpiPyYqqEgOiDOM
https://www.linkedin.com/groups/4008284
Archaeology & Archeology
https://media-exp1.licdn.com/dms/image/C5607AQHOF_QfyIpylg/group-logo_image-shrink_92x92/0/1631002418888?e=1647694800&v=beta&t=tvARPUzkDYuHnsKR-bG570oM0EUukaTAbjZA8giQHMQ
https://www.linkedin.com/groups/157795
Society for American Archaeology
https://media-exp1.licdn.com/dms/image/C5607AQHP9dAROqHgdQ/group-logo_image-shrink_200x200/0/1631436924561?e=1647694800&v=beta&t=BAaFiMY4FjUyL97uMIh3cqcGAlqD-JlGGd0nnPtqRQU
https://www.linkedin.com/groups/2639725
Medieval and Renaissance Studies Group
https://media-exp1.licdn.com/dms/image/C4E07AQEvvobKBGyY7g/group-logo_image-shrink_92x92/0/1631007345226?e=1647694800&v=beta&t=otQ7BJjF_uNabZwi-FPaAqZDw6Tka-_R369NPaPCBM0
https://www.linkedin.com/groups/1956186
Unica Enterprise Marketing Platform User Group
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/4212344
Marketing Analytics & Data Science
https://media-exp1.licdn.com/dms/image/C4D07AQGEx22OXonTsg/group-logo_image-shrink_200x200/0/1631358496324?e=1647694800&v=beta&t=lgKeRp_jtN5kLy0fnx00-T-n5Oen5jwiizxVQiAWj5E
https://www.linkedin.com/groups/948567
Professional Anthropology/ Archaeology Group
https://media-exp1.licdn.com/dms/image/C4E07AQHAnyevOilhtg/group-logo_image-shrink_200x200/0/1631376949852?e=1647694800&v=beta&t=lkZzz89zXjdcU6OCl3tMDansnIqaABQ2d-NerTU0nic
https://www.linkedin.com/groups/118891
Marketing Analyst
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https://www.linkedin.com/groups/2812118
Heavy Duty Truck and Trailer Components Group
https://media-exp1.licdn.com/dms/image/C5107AQEPdB3-safZ7g/group-logo_image-shrink_200x200/0/1631401633000?e=1647694800&v=beta&t=E8m7lDFEHU32hwwFwSt0VXrcIWs1JPmhh-_XcIXfhfg
https://www.linkedin.com/groups/869057
Historical Archaeology
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/2324575