Aaik van der Poel
General Manager | EDA Software | Legacy extension | Profit & revenue growth | M&A | 
need Software teams to focus?
Senior level professional with deep and broad experience in international Software Business Management, Product Marketing/Management, Technology and/or Concept Evangelism, System level Electronic Design and Chip design, Pre- and Post sales application support, Technical Marketing.

Proven track record of increasing profit and revenue levels by:
► Aligning (international) engineering teams with Key Performance Indicators (KPI) set by financial business parameters.
► Successful (profitable) internal and external M&A activities.

Ethical leader with talent for performing detailed analytics while distilling complex situations and materials into clear benefit/risk messages.

Specialties: 
► Legacy Extension Management; run mainstream products for profit, longevity and customer retention.
► Business Management; Turn engineering groups into coherent, business focused, highly motivated, independent profit generating teams.
► M&A Diligence; Asses situation and risk of financials, technical abilities, 3rd party contracts, license agreements, go-to-market and culture triage.
► New product rollout and market introduction; Evangelistic sales materials, build demand.
► Strategic Marketing; Whole solution creation through eco-system building.
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Janene Larson
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Julie Gibson
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Zach Schmidt
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Brian Bailey
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Simon McEwen
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Naveena Padmaraju
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Vince Calandra
Sales and business professional helping customers apply technology to create transformational products
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Steve Whalley
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Rachel Lane
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Aaik van der Poel