A'Bdulla Shanan
Merchandising Analytics Manager at Chewy
Analytics Manager @ Chewy, MSBA
Detail-oriented, results-driven data detective, and empathetic leader who excels in fast-paced environments. I have a strong passion for learning about cultures through travel, and for helping others succeed through listening, mentorship, constructive feedback, and collaborative problem-solving. 

Further, I value building meaningful relationships and engaging in meaningful work.
Chewy
https://www.linkedin.com/company/chewy-com
Miami-Fort Lauderdale Area
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Merchandising Analytics Manager
Chewy
https://www.linkedin.com/company/chewy-com
- Created & executed a cross-functional, customer-centric Retention Strategy delivering a strong value proposition to customers resulting in ~70% retention rates. The strategy document was leveraged by team members due to its success
- Managed the execution of my teams’ Peak season promotional strategy leveraging historical and intra-event data to optimize customer acquisition & collaborating with cross-functional teams to implement changes 
- Built & scaled an Excel model to determine optimal discount depths, balancing customer satisfaction & ROI, by leveraging data and making logical data-driven assumptions to “fill the gaps” 
- Negotiated roughly $100K in savings with vendors
- Mentored three Associate Category Manager new hires
https://media-exp1.licdn.com/dms/image/C4D0BAQGLd0ulL8wFyw/company-logo_100_100/0/1629734264472?e=1655942400&v=beta&t=tgXzoHT3DkKwlGC3XbDzawfZRJboUoIozB1d11OeFno
Associate Category Manager
Life Extension
https://www.linkedin.com/company/life-extension
- Increased year-over-year marketing campaign sales by 30% by data-driven strategy recommendations to senior marketing managers
- Delivered reproduceable statistical insights on all marketing campaigns through deep analysis on SQL & R
- Automated processes and expedited decision-making by producing dynamic R Shiny dashboard that acts as a one-stop shop for insights on roughly 40% of Life Extension’s revenue
Fort Lauderdale, Florida, United States
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Marketing Statistics Analyst
Royal Caribbean Cruises Ltd.
https://www.linkedin.com/company/royal-caribbean-group
- Designed and visualized KPI metrics on a dynamic Tableau dashboard for real-time decision making by extracting and manipulating data from multiple sources using SQL
- Analyzed a dataset with over 100 million observations to provide insights on revenue.
Miami, Florida
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Revenue Analytics, Analyst
Park Street
https://www.linkedin.com/company/parkstreetcompanies
Miami-Fort Lauderdale Area
https://media-exp1.licdn.com/dms/image/C4E0BAQG3JB-NUw-BtQ/company-logo_100_100/0/1579196250123?e=1655942400&v=beta&t=kacAQMgvSIsxiNlTmNUbgWheGK4NedFUPuC4MJD9wyc
Logistics Coordinator
MassMutual
https://www.linkedin.com/company/massmutual-financial-group
- Created and presented personalized financial plans for my clients by scheduling meetings with them and listening to their financial goals.
Miami/Fort Lauderdale Area
https://media-exp1.licdn.com/dms/image/C4D0BAQHw6CXARf0x1g/company-logo_100_100/0/1641394602464?e=1655942400&v=beta&t=lfV2s6C1VC0LrLmXlJUbripGijmbiG4E1gpVuwqyzZM
Financial Advisor
Trident Holding Group
https://www.linkedin.com/company/trident-holding-group
- Analyzed over 650 companies with revenue between $5 and $40 million based on margins, capital expenditures, industry, and growth history for potential acquisitions.
- Modeled cash flows of companies under a Letter of Intent based on historic and predicted growth levels to determine purchase and sale prices using EBITDA multiples to ultimately calculate investor return
- Performed due diligence work on potential multi-million dollar acquisitions of Event Management Software Company, Managed Services Provider, and Clinical Software Company by examining historical and predicted revenue, EBITDA margin growth, customer base diversification, return on tangible capital, and product expansion plans, leading to the decisions not to invest
Miami/Fort Lauderdale Area
https://media-exp1.licdn.com/dms/image/C4E0BAQF6RS0tyMarzg/company-logo_100_100/0/1519894333851?e=1655942400&v=beta&t=YHshVLtzjya6PhShE1A6fT0njkCEDBtsELBGY6LwpYo
Private Equity Associate
Master of Science - MS
STEM credentialed program.
Business Analytics
https://media-exp1.licdn.com/dms/image/C4E0BAQFCYD03cPVStQ/company-logo_100_100/0/1636493439406?e=1655942400&v=beta&t=wnL4dZqdPtmkhPcDcmTxgCMeJBa8oZ-D1J_ykPHMTDA
University of Miami Business School
https://www.linkedin.com/school/miami-herbert-business-school/
Four-week intensive Spanish course in Madrid
https://media-exp1.licdn.com/dms/image/C4E0BAQEvw8o3G1V3nw/company-logo_100_100/0/1646919608798?e=1655942400&v=beta&t=uQ3SrqKXy3VkunEPzLUiPWjHJZX93BSLFQK2BkYXS34
AIL Madrid Spanish Language School
https://www.linkedin.com/school/ail-madrid-spanish-language-school/
Bachelor of Science (B.S.)
Economics
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University of Miami - School of Business
https://www.linkedin.com/school/miami-herbert-business-school/
Associate of Arts (AA)
Economics
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Miami Dade College
https://www.linkedin.com/school/miami-dade-college/
As Social Chair, my goal is to establish relationships with other notable business organizations around campus to expand our scope of networks through engaging in friendly competitions, such as sports day, as well as social mixers.
Delta Sigma Pi professional business fraternity
Vice President of Social Acitivites
I was invited to join due to my academic excellence.
Phi Theta Kappa honors society
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I competed in Orlando, FL for the state competition against several other teams from universities across Florida. My team and I were given a case study which required us to analyze the situation and develop solutions. We then had to present our case to a group of judges.  
Our group achieved 3rd place amongst 9 teams.
Phi Beta Lambda
I competed in Economic Analysis and Decision Making
I was awarded the outstanding student in Economics award in a formal ceremony where an award was given for each major.
Miami Dade college school of business
The Economics Award
Achieved Dean's List for 2 consecutive semesters due to my outstanding gpa.
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Dean's List
Applied Regression Analysis
MAS 637
Applied Time Series Analysis and Forecasting
MAS 640
Big Data Analytics
MAS 649
Business Analytics Consulting
MAS 638
Critical Thinking and Persuasion for Business
BUS 610
Dashboard Tools for Visual Analytics
MAS 636
Data Acquisition, Preparation, and Visualization. (SQL)
MAS 639
Foundations in Organizational Management Consulting
MGT 616
Machine Learning for Data Analytics 1
MAS 648
Management Science Models for Decision Making
MAS 632
Programming for Data Analytics (R)
MAS 627
SAS Programming for Business Analytics
MAS 629
Children
The SunChild Foundation
Marketing and Event Coordinator
Education
Children's Home Society of Florida
https://www.linkedin.com/company/children%27s-home-society
https://media-exp1.licdn.com/dms/image/C4E0BAQHW6teuLqL8eg/company-logo_100_100/0/1519856098198?e=1655942400&v=beta&t=ixyhF_zoxI7dcV5Fa1lT_ePUA4B9JWuyMFBfa2Emr1Y
Mentor
DataCamp
www.datacamp.com
14509666
Introduction to Data Visualization with ggplot2
https://www.datacamp.com/statement-of-accomplishment/course/d132aebf50b463d2d7900b2d58ac8f89dad75f82
DataCamp
www.datacamp.com
14975181
Introduction to Machine Learning
https://www.datacamp.com/statement-of-accomplishment/course/346d6a553bf32f4f3485464de73b82fb3a534336
DataCamp
www.datacamp.com
15027117
Marketing Analytics in Spreadsheets
https://www.datacamp.com/statement-of-accomplishment/course/62777ff1b8dcb1b77aebfcbc823ddaad1e91d8b9
DataCamp
www.datacamp.com
15028660
Writing Efficient R Code
https://www.datacamp.com/statement-of-accomplishment/course/596b30e0d72bf97b00d7b2b5c52ed7efdfd59e71
Automation Academy by WorkFusion
www.credential.net
Automation Essentials
https://www.credential.net/4f7ec103-34e2-414e-8479-37ae563668d4
DataCamp
www.datacamp.com
14595801
Data Manipulation with data.table in R
https://www.datacamp.com/statement-of-accomplishment/course/ddae5785642049145f1fab91100da62f56a636ee
DataCamp
www.datacamp.com
14746668
Forecasting in R
https://www.datacamp.com/statement-of-accomplishment/course/dee149ebb8e74233341918fcaead8498afdf54e6
DataCamp
www.datacamp.com
14636231
Time Series with data.table in R
https://www.datacamp.com/statement-of-accomplishment/course/326b4b6c4aabfcdcc621922f59aab52d67373243
DataCamp
www.datacamp.com
https://www.datacamp.com/statement-of-accomplishment/course/439568c4c71bb9658e31
Cleaning Data in R
https://www.datacamp.com/statement-of-accomplishment/course/439568c4c71bb9658e314030c02a32bcfa4d5730
DataCamp
www.datacamp.com
14369519
Data Manipulation with dplyr
https://www.datacamp.com/statement-of-accomplishment/course/b6479d54520618cf2f538cc07f46ccc1a3664860
DataCamp
www.datacamp.com
10920889
Intermediate R
https://www.datacamp.com/statement-of-accomplishment/course/766ef8b98ddeb402ef46b96fc36eafe6d53ad820
DataCamp
www.datacamp.com
13902247
Machine Learning for Marketing Analytics in R
https://www.datacamp.com/statement-of-accomplishment/course/4065137be6aece79c9f36ef612f1caa5f8ed3ab1
DataCamp
www.datacamp.com
10642311
Introduction to R
https://www.datacamp.com/statement-of-accomplishment/course/148757184a9f092ce3490f482fdc799528c2cbf8
DataCamp
www.datacamp.com
10561682
Introduction to the Tidyverse
https://www.datacamp.com/statement-of-accomplishment/course/16446865146219f73ad429520070ea396576c37a
https://www.linkedin.com/in/nash-whitacre
Miami, FL
Nash Whitacre
Product Analytics at Chewy, MSBA
https://www.linkedin.com/in/regangleason
Miami, FL
Regan Gleason
Senior Category Manager - Premium Consumables at Chewy
https://www.linkedin.com/in/cwyshin
Miami-Fort Lauderdale Area
Chris Shin
Senior Category Manager at Chewy
https://www.linkedin.com/in/alexi-horwitt
Fort Lauderdale, FL
Alexi Horwitt
Category Analyst at Chewy
https://www.linkedin.com/in/karinapatron
Fort Lauderdale, FL
Karina E. Patron
Category Manager at Chewy
https://www.linkedin.com/in/tylerestyga
Miami, FL
Tylere Styga
Associate Category Manager at Chewy
https://www.linkedin.com/in/julija-lukac-0751a68b
Miami, FL
Julija Lukac
User Tools & Analytics Manager, Supply Chain at Chewy
https://www.linkedin.com/in/jennifer-martinez-
Miami-Fort Lauderdale Area
Jennifer Martinez
Category Manager
https://www.linkedin.com/in/linyirosedu
Miami, FL
Linyi (Rose) Du
M.S. in Business Analytics Candidate at University of Miami | STEM | Business analyst | Data Analyst | MBA
https://www.linkedin.com/in/sutongyao
Seattle, WA
Sutong(Cecilia) Yao
Credit Analyst at Ivy Mortgage
https://www.linkedin.com/in/justin-beach
Miami-Fort Lauderdale Area
Justin Beach
Associate Category Manager at Chewy
https://www.linkedin.com/in/bvihlen
Miami-Fort Lauderdale Area
Brian Vihlen
Associate Program Manager - Dropship at Chewy
https://www.linkedin.com/in/neiljoshi97
Somerville, MA
Neil Joshi
Senior Merchandising Operations Analyst
https://www.linkedin.com/in/harceg
Miami-Fort Lauderdale Area
Nate Harceg
Associate Director, Category Management - Toys
https://www.linkedin.com/in/chrysalinmeunier
Nashville, TN
Chrysalin Meunier
Sr. Brand Advocate Analyst at The Home Depot
https://www.linkedin.com/in/ahmeer-ahmad-42aa98217
Fort Lauderdale, FL
Ahmeer Ahmad
Category Manager at Chewy
https://www.linkedin.com/in/umjunke
Miami, FL
Junke Fan
Business Analyst | Data Analyst | M.S. in Business Analytics at University of Miami
https://www.linkedin.com/in/ziyi-lu
Seattle, WA
Ziyi(Murphy) Lu
Senior Business Analyst
https://www.linkedin.com/in/gedalia-romanoff-97b732a7
Fort Lauderdale, FL
Gedalia Romanoff
Senior Supply Planner - Healthcare at Chewy
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Working on a delicious St. Patrick’s Day in the Maley household! 🍀
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Hello!My name is Vitaliy Georgiev and just three weeks ago I worked as a strategic director in a leading marketing agency AIMBULANCE based in Kiev,…
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This is one of the biggest reasons for ML model failure. Here are 5 top questions we should ask before jumping into model building:➊ Do we have a…
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Saudi Arabia
Abdulla Shanan
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https://www.linkedin.com/in/abdulla-shanan-7412095a
Miami, FL
abdulla Shanan
Student at Miami Dade College
University of Miami Business School
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UM Business Technology Networking Group
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The Economist Newspaper readers
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Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) Members, Advisers, & Alumni
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Number Theory
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Entrepreneur Magazine
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PETA
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