Andrea Frazier
Senior Technical Consultant at Inverta
6X Certified Salesforce Consultant | B2B Marketing Operations Expert
The people person in me loves consulting and collaborating with clients, building relationships, and giving presentations.

The process/data geek in me loves requirements gathering, architecting and documenting business and systems processes, dissecting the lead-to-revenue lifecycle, data analysis, and attribution modeling.
Inverta
https://www.linkedin.com/company/inverta-group
- Help clients to fully leverage and integrate their marketing automation, CRM
systems and other related Martech tools and systems

- Educate and coach clients on the best ways to achieve outcomes for various strategic objectives as it relates to their current and future use of various Marketing and Sales technologies
Remote
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Senior Technical Consultant
GearsCRM
https://www.linkedin.com/company/gearscrm
- Led several Salesforce Sales Cloud, Service Cloud, Community (Experience Cloud) & Pardot Implementation  projects and Managed Services engagements in a primary Senior Consultant role

- Provided additional project execution and sales/scoping support as a Pardot Specialist/SME
Charleston, South Carolina Area
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Senior Salesforce Consultant, Pardot Specialist
Cheshire Impact
https://www.linkedin.com/company/cheshire-impact
Management: Ensure alignment of resources, processes, and technology to support  the vision driven by the executive leadership team

Revenue Optimization Design: consult and collaborate with cross-functional teams to synthesize business requirements and technology into concise, tactical objectives and documented procedures 

Marketing Automation/CRM  implementations, migrations, and training:  Salesforce, Pardot, Marketo, Hubspot 

General Salesforce and Pardot administration; uncover and resolve data integrity issues, fulfill miscellaneous reporting requests and oversee systems architecture
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Consulting Services Manager
Cheshire Impact
https://www.linkedin.com/company/cheshire-impact
Cheshire Impact engineers the lead to revenue lifecycle through marketing strategy and technology enablement. As a Select Pardot and Salesforce Partner, the Cheshire team has worked with thousands of clients to bring order to the chaos of marketing and sales processes with marketing automation & CRM implementation, training, and managed services.

As the Director of Implementation & Training I oversee a team of implementation experts to ensure the necessary processes and resources are in place to deliver quality consulting and training to clients. I believe that effective training requires context and a consultive approach, keeping both the needs of the client and best practices top of mind.
Charleston, South Carolina Area
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Director of Implementation & Training
Cheshire Impact
https://www.linkedin.com/company/cheshire-impact
I consult companies to implement and leverage marketing automation to capture, nurture and automate the process of turning visitors into qualified leads and won opportunities. 


Responsibilities:
Pardot Implementation, Training and Strategic Consulting
Salesforce Engage Implementation, Training and Strategic Consulting
Marketing Automation Migrations (Marketo, Eloqua, Hubspot, Silverpop)
Comprehensive Marketing Automation Audits/Assessments
Digital Marketing Strategy & Consulting
Charleston, South Carolina Area
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Marketing Automation Success Manager
CivicPlus
https://www.linkedin.com/company/civicplus
Responsible for leveraging a large marketing database (Netsuite) and targeted prospect segmentation for lead generation and Marketing department strategy.

Manage team of database analysts responsible for the continual maintenance, growth and optimization of a marketing database of over 200,000 contacts

Design, establish and document behavioral and technical processes to improve efficiency within cross-functional departments.
Manhattan, Kansas
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Marketing Database Manager
CivicPlus
https://www.linkedin.com/company/civicplus
Manage and maintain the integrity of a prospect database of over 200,000 contacts.

Conceptualize, plan and execute multi-touch email marketing campaigns for lead generation.

Create, execute, and manage an automated marketing lead funnel to grow and attribute value to inbound marketing efforts.

Develop and perform prospect list segmentation and post-campaign analysis.

Utilize market research and data analysis to identify opportunities to improve customer retention and lead generation.

Facilitate the execution of a bi-annual brand awareness survey and synthesize raw response data into quantifiable results.

Identify trends, opportunities, and risks applicable to marketing and sales strategies.

Provide actionable oral and written summaries and reports of key findings and recommendations to upper-level management on a consistent and proactive basis.
Manhattan, Kansas
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Sr. Marketing Database Analyst
CivicPlus
https://www.linkedin.com/company/civicplus
- Assist in the maintenance of a marketing database using  several data aggregation and analysis techniques.
- Assist in the execution, maintenance, and metric analysis of   various email marketing campaigns. 
- Verify the accuracy and relevance of existing data.
- Contribute and make progress towards achieving department-wide and company-wide key performance indicators (KPIs).
Manhattan, Kansas
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Marketing Database Analyst
Salesforce
22011217
Salesforce Certified Service Cloud Consultant
Salesforce
21706087
Salesforce Certified Platform App Builder Certification
Salesforce
20334283
Salesforce Certified Sales Cloud Consultant
Salesforce
19489913
Salesforce Administrator
Salesforce
certification.salesforce.com
17722089
Salesforce Certified Pardot Specialist
http://certification.salesforce.com/verification?&fullname=Andrea%20Frazier
Salesforce
certification.salesforce.com
Salesforce Certified Pardot Consultant
http://certification.salesforce.com/verification?&fullname=Andrea%20Frazier
https://www.linkedin.com/in/andrea-f-1182902
Greater Chicago Area
Andrea F.
https://www.linkedin.com/in/andrea-frazier-736250202
New Plymouth, ID
Andrea Frazier
Private Investigator at Frazier Investigation
https://www.linkedin.com/in/andreafrazier
Detroit, MI
Andrea Frazier
Software Engineer, DEI Advocate and Change Champion at Rocket Central
https://www.linkedin.com/in/andrealfrazier
Ypsilanti, MI
Andrea Frazier
Lead UX Content Design Strategist at Thomson Reuters