Michael Bailey
Senior Growth Marketing Manager at Grand Paradé® COFFEE
Senior Growth Marketing Manager
Michael Bailey is a UC Berkeley graduate who focuses on digital marketing and social network optimization. Joining Grand Parade at it's founding, he has worked diligently to bring the companies vision into the mainstream.
Grand Paradé® COFFEE
https://www.linkedin.com/company/grandparadecoffee
I drive the strategic direction of digital growth marketing for our expanding import business. This includes the conceptualization, testing and optimizing growth via paid acquisition, targeting, and brand recognition across web and native-app growth channels. In addition I engage with consumer insights to innovate and improve existing strategies and how we’ll achieve product-market fit with new initiatives. Ultimately, I am accountable for the go-to-market planning, media budget and results of all campaigns. 

Responsibilities Include:

-Use an array of resources in the areas of industrial design , performance marketing, brand management and dissemination in order to create and execute strategic marketing strategies.

-Manage marketing budgets and own outcomes relating to acquisition of market share and/or consumer engagement. This includes the prioritization of marketing goals in order to reach unit distribution expectations.

-Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise

-Study and monitor competitors that are relevant to specific features or initiatives to help strategically differentiate and position Grand Paradé® COFFEE offering and help it stand out from the crowd
1480 Market
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Senior Growth Marketing Manager
Medigaplist
https://www.linkedin.com/company/medigaplist
Designed and executed an insurance quote generation company’s multi level marketing campaign. Daily marketing meetings were set in a fast-paced environment where the ability to multitask and adhere to tight deadlines were essential.

Exhibited strong verbal communication skills on daily status report meetings and presentations.

Filtered through insurance quote data and industry assumptions in order to identify key markets across the United States and reduce wasted expenditures by 8%.

Performed experiments in order to identify and later quarantine a security breach in the database infrastructure.

Brought in customers by using a comprehensive digital marketing campaign which leveraged direct sales thus increasing daily unique pageviews by 5%.
San Francisco Bay Area
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Web Development Consultant
Life's Good Inc. (Hedge Fund has been closed)
Created over 15 website solutions and graphics for parent companies business acquisitions.
Participated with 3 other research associates in synthesizing the stockholders needs with market research in order to identify new clients.

Worked closely with a hedge fund to better identify their target market. Thus, increasing their client acquisition by 2% annually while simultaneously lowering their telemarketing cost.
Greater Philadelphia Area
Web Designer, Marketing Research Associate
Bachelor of Science (BS)
Best Delegate, 2014. Received distinction as best delegate in the 2014 Model Arab League representing University of California Berkeley.
Political Science and Government
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University of California, Berkeley
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Shared by Michael Bailey
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Kami Construction is top notch to say the least. Please check them out. https://kamibuild.com
Liked by Michael Bailey
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Proud to see hubby’s work Kamran Misaghi Kami Construction on this space. A beautiful project in Marin county…
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We have the full article on Burundi Coffee and the powerful women that help produce it. Please enjoy: https://lnkd.in/g8smqx7 #Grandparadecoffee…
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United States
Michael Bailey
Executive Leader in Retail and Fast-Food Industries | Residential Designer | Health & Wellness
https://www.linkedin.com/in/michael-bailey-a30506aa
Oklahoma City, OK
Michael Bailey
Facilities Manager at Paycom
https://uk.linkedin.com/in/michael-bailey-80a70314
Dinnington
Michael Bailey
Managing Director
https://www.linkedin.com/in/michael-bailey-1146616
Wilkes-Barre, PA
Michael Bailey
Owner, Michael F. Bailey, Esquire
https://www.linkedin.com/in/mbailey887
Waco, TX
Michael Bailey
MBA/MSIS Candidate | Ambivert | Data Driven, People Focused
Freelancer 4 Rent!
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500+ ★Connections Group★ LION (LI Open Networkers)
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University of South Florida Alumni Group
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Beacons of Leadership & The Chris Voss Show Podcast
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Political Science
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Small Business Network by Entrepreneurs HQ: Digital Marketing Coaching Social Media SEO Startup Jobs
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UC Berkeley
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UI Designer and UI Developer
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Entrepreneur & Small Business Forum
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Online Lead Generation
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Berkeley Resume Book
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Ecole Bilingue de Berkeley
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On Startups - The Community For Entrepreneurs
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