Aamir Basheer
Customer Strategy Consultant at CRM & Retention Marketing | Product Management | User Research | Customer Insights | Analytics
Startup Consultant & Advisor
CRM & Retention Marketing | Product Management | User Research | Customer Insights | Analytics
Greater New York City Area
Customer Strategy Consultant
Because
https://www.linkedin.com/company/becausemarket
Because is a direct-to-consumer wellness brand and e-commerce company focused specifically on older adults.
Redwood City, California, United States
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Advisor
Ollie Pets
https://www.linkedin.com/company/ollie-pets
Ollie is a direct-to-consumer pet wellness brand that is upending the dog food industry by providing a better, easier way for pet parents to feel good about what they feed their dog.
New York, New York
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Advisor
Zocdoc
https://www.linkedin.com/company/zocdoc
ZocDoc is a healthcare technology company with a thriving digital marketplace where patients can seamlessly find and book appointments with local, in-network, peer-reviewed doctors  - and tools to improve patient access and growth for medical practices and health systems. 

I oversaw B2C (patient) and B2B (provider) CRM and Content Strategy and led broader Marketing focused Creative Operations, Web Development, and Market Research. My team and I collaborated closely with Sales, Product, PR/Comms, Customer Service, and Data Science to develop lifecycle programs, marketing campaigns, and editorial & product content to drive patient awareness and engagement, and provider leads, activations, and cross-sell.
New York, NY
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Head of CRM, Content Strategy, Creative Services
Plated
https://www.linkedin.com/company/plated
Plated (acquired by Albertsons Companies in 2017) enables consumers to cook fresh, quick and adventurous meals by delivering pre-portioned ingredients and chef-designed recipes directly to their homes. 

I oversaw Plated's CRM, Editorial Content, Social Media, Community Management, and Video Production. My team devised cross-channel communications / content / campaigns to drive brand awareness, convert prospects, and engage subscribers. I collaborated closely with our Digital Product, Culinary, Customer Service, Operations, and Analytics teams to surface consumer insights and drive cross-functional initiatives to personalize the overall subscriber experience (across digital and physical touch points) to boost subscriber retention, repeat order frequency, average order value, and referrals.
New York, NY
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Vice President, Retention & Loyalty
Shutterstock
https://www.linkedin.com/company/shutterstock
Shutterstock (NYSE:SSTK) is a global technology company with a vibrant marketplace for creative professionals to license and sell content - including photographs, illustrations, videos and music - as well as innovative tools that power the creative process.

I led a cross-functional (design, copy, development, analytics) and centralized team (within Marketing and Product orgs) in the planning and execution of targeted communications to customers and contributors globally (with an emphasis on localizing for the US, UK, Germany, France, Brazil, and Japan) to drive prospect conversion, cross-sell, marketplace engagement, and leads for other brands within the company portfolio. I collaborated closely with our Performance Marketing, Content, Creative, Product, User Research, Customer Service, Sales, and Contributor Community teams to prioritize CRM efforts across audiences (contributor / customer), products (images, videos, music), business lines (subscription, enterprise), and geographies.
New York, NY
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Director, Global eCRM
LearnVest
https://www.linkedin.com/company/learnvest-inc-
LearnVest (acquired by The Northwestern Mutual Life Insurance Company in 2015) is a subscription-based program designed to help people make progress on their money. The program combines a dedicated financial planner with innovative technology and editorial content to help make financial planning affordable, accessible and even delightful. 

As Head of Analytics, I laid the foundation for tracking, reporting, and testing, shaped corporate and department KPIs, and built a team of analysts and data engineers to service the data needs of the organization. As an early employee in the Product & Marketing team, I was a hands-on strategic partner on product innovation, pricing, performance marketing, CRM, brand development, sales, and consumer insights while providing ongoing support to the Editorial, Business Development, Finance, and Planner Operations teams.
New York, NY
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Director of Business Analytics
Ladders
https://www.linkedin.com/company/ladders
Ladders (formerly ‘TheLadders’) is a career resource dedicated to helping professionals manage, market, and move up in their careers and employers find their next fast, reliable professional to hire. Originally recognized as the leading job-matching site for high-earning professionals, Ladders expanded its services in fall 2011 to all career-driven professionals. 

I held a variety of roles in digital marketing and business analysis over my tenure, and was promoted from Marketing Analyst (2010), and Manager, CRM (2011). 
 
I led top-line revenue forecasting, channel ROI analysis, and pricing modeling across the consumer business portfolio and was a key partner with Finance and Executive Management in marketing budget, channel mix, and revenue optimization planning.

I also ran the consumer email program end-to-end (strategy, creative, segmentation to production, reporting, analysis, tool enhancements) to drive prospect conversion, marketplace engagement (between jobseekers and recruiters), and adoption of high-touch services (resume writing and career coaching).
New York, NY
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Marketing Manager
Ladders
https://www.linkedin.com/company/ladders
New York, New York
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Manager, CRM
Ladders
https://www.linkedin.com/company/ladders
New York, New York
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Marketing Analyst
Bachelor of Science (BS)
Operations Research & Industrial Engineering
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Cornell University
https://www.linkedin.com/school/cornell-university/
The altMBA is an intensive, 30-day, global, online leadership and innovation workshop designed by Seth Godin. It integrates core topics including leadership, empathy, management, ambiguity, decision making, critical thinking, innovation, and strategy.
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Seth Godin's altMBA
https://www.linkedin.com/school/altmba/
Forecast Labs
https://www.linkedin.com/company/forecast-labs
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Member, Forecast Labs Mastermind Network
Primary Venture Partners
https://www.linkedin.com/company/primary-venture-partners
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Expert, Primary Expert Network
University of Virginia Darden School of Business
www.coursera.org
D56XUXYHVVL9
Design Thinking for Innovation
https://www.coursera.org/account/accomplishments/certificate/D56XUXYHVVL9
Polly Ng
      
          



            
              
        
              
  

    
        Aamir is a calm intelligent force to be reckoned with. At LearnVest, he struck the right balance of analytical yet creative problem solver making him an incredible asset to any team he worked with. People, including me, would pull him into conversations outside of his domain just because he possessed that inexplicable way of identifying the problem in lightening speed and offering solutions that were data driven and user centered. Aamir brings a wealth of marketing knowledge with a laser focused, get it done attitude. It was a pleasure to work with Aamir, I'd do it again in a heartbeat. Rachel Karten
      
          



            
              
        
              
  

    
        Working with Aamir is an absolute pleasure. He is a great mix of analytical and creative, which is much appreciated in my social role. He constantly pushes me to find insights from social data—allowing me to have a more informed strategy that is easier to prove ROI on. Additionally, Aamir is very thoughtful in his decisions/actions while still moving fast—a quality that is not easy to find in a startup. He is able to see the big picture, make decisions, and successfully act on them. Lastly, he is an exemplary manager. He has truly taught me what it means to effectively manage a team, something I will take with me for the rest of my career.  Jackie Wasilczyk
      
          



            
              
        
              
  

    
        Aamir is an exceptional manager. He's incredibly supportive and actively looks to cultivate his team's talents while effectively encouraging each individual to grow. He takes a vested interest in each of his direct reports, and knows how to mobilize their strengths to drive meaningful business results. I have learned so much from his levelheaded, approachable leadership style, and his data-driven decision making abilities. Aamir's thoughtfulness, strategic thinking, marketing expertise, and humor has added so much value to my time at Plated. Michael McCurdy
      
          



            
              
        
              
  

    
        Working with Aamir I found him as a person with great integrity and deep experience with analytics, CRM and online marketing.  Aamir is incredible to work with and a careful expert in making sure there were no stones left unturned on any of his reporting. I found Aamir constantly questioning of how we could make processes more efficient within the organization and continually coming up with innovative ideas.  When you get to connect with him there's no doubt you'll discover an amazing person with unique skills. He's the complete package of bringing creativity, analytics and leadership all into one!  He always shows the willingness to grow professionally by learning all he can about each function within a business and being outside his comfort zone.  Through the years at The Ladders, we worked together on a variety of high-profile projects and I was constantly impressed by his manner of doing business. Aamir is passionate, deadline oriented and a proactive colleague along with a great sense of humor.  He's by far one of the best colleagues I've ever managed in my career and one of most the analytical and creative professionals I've ever met in my life. I hope one day to work with him again. Nicholas Karrat
      
          



            
              
        
              
  

    
        Aamir perfectly fits into future's marketing executive profile.  Hyper-analytical, but also creative.  Listens first.  Authentic leader, not bureaucratic.  Equally comfortable thinking strategically or executing a marketing plan.  It was a pleasure working along side Aamir and I hope our professional paths cross again.
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Zara Humayun is a true advocate for The Citizens Foundation (UK). Since 2018, she has supported various TCF events and campaigns.In April last…
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For today's "Storytelling with Data" tip, let's talk about pie charts. In the words of Nancy Reagan, "JUST SAY NO!" Pie charts are not only hard to…
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Hi! It's me again. Yup, we're still hiring. This time, we are looking for a stellar candidate to come and join Tovala as Sr. Manager, Strategy. The…
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Sharjah
Aamir Basheer
Sales Associate at Virgin
https://pk.linkedin.com/in/aamir-basheer-56886899
Pakistan
Aamir Basheer
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https://sd.linkedin.com/in/aamir-basheer-b70445134
Sudan
aamir basheer
Engineer في MTN Sudan
https://pk.linkedin.com/in/aamir-basheer
Karāchi
Aamir Basheer
SAP Project Manager I Digital Transformation Manager I Strategic IT Program Manager I ERP Solutions Architect