aaron apple
Senior Content Strategist at Ogilvy
senior content strategist ogilvy
content marketing pr professional 15 year agency medium software experience . collaborative creative communication enthusiast proven track record creating engaging content b2b tech brand . expertise distilling value proposition , differentiator , market force craft messaging pertinent customer pain point throughout marketing sale funnel .
Ogilvy
https://www.linkedin.com/company/ogilvy
New York, New York, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQGmKBUA_cjEUg/company-logo_100_100/0/1625148563576?e=1655942400&v=beta&t=8evEn3Q7AP0vTsvOi2nXiLy6NSJ0JvWzFosehhGRyMg
Senior Content Strategist
Ironpaper
https://www.linkedin.com/company/ironpaper
• Develop and execute content strategies for B2B tech companies to educate and inspire the buyer's journey throughout their decision process to increase leads, MQLs, SQLs, and opportunities.
• Research and develop client messaging maps including value propositions, pain points, differentiators, market forces, competitors, and ideal buyers to align teams and guide strategy.
• Plan and implement a keyword strategy to increase organic traffic through optimized blog articles, website page copy, landing pages, and pillar pages. 
• Write value-driven ad copy for targeted audiences to generate leads through paid channels including LinkedIn, Google Adwords, Capterra, and more.
• Oversee content strategy and creation for website projects, focusing on SEO, messaging, and user experience.
• Research, write, and edit content offers including case studies, white papers, eBooks, solution sheets, technology briefs, sales presentations, landing pages, and more. 
• Manage incoming content from a team of freelance writers and digital marketers, including writing assignment briefs, commissioning work, revising drafts, and providing constructive feedback.
• Regularly review campaign performance analytics to identify and iterate on successful tactics.
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4E0BAQHVXaPAltDXlw/company-logo_100_100/0/1521817150589?e=1655942400&v=beta&t=v-IkuoEFpjUl9m6JhI5MRt2vEz5hCoHVKm51ryFQ3ek
Senior Content Strategist
Cision
https://www.linkedin.com/company/cision
As a customer support analyst for the Visible Intelligence platform, my role was to provide support to clients including Microsoft, FedEx and American Express as well as their Account Managers on all aspects of the software. This included software training, boolean search creation and optimization, account setup and management, incoming data interpretation, and system monitoring.

I also wrote and edited technical documents, including the Visible Technologies Quick Start Guide and the Cision Social Edition full user's manual. This process included content planning and research, creating visual graphics, formatting, and testing. Clear and concise instructions were written to make sure the guides were useful to new users.
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGl4nyKjYn2Jw/company-logo_100_100/0/1625153652558?e=1655942400&v=beta&t=dszbG6Iyggrg3VbfGATrTzgj8btg0vbvTVsbtlEeVUw
Customer Support Analyst
Cision
https://www.linkedin.com/company/cision
I managed the West Coast team of Marketing Consultants at our Ferndale, WA office. The job was a combination of taking care of my own set of clients (see below) in addition to managing client distribution to the team, training, and program development to introduce new services.

As consultants, we worked one-on-one with both B2B and B2C clients to guide them through each step of their marketing. This position required an extensive knowledge of social media marketing and content strategy, as well as press release writing and experience pitching traditional media outlets. The position is responsible for consulting with clients for a set number of hours per month, utilizing time management skills to fulfill their needs. From the initial consultation forward, the consultant’s goal is to help the client devise a content marketing strategy based on their business goals and available resources. The consultant takes them from an approved concept through to the execution of that strategy.

Before Vocus was acquired by Cision and our services were discontinued, we had developed new consulting tracks that took the client down a pre-determined path depending on what they need. The four 12 month tracks cover all aspects of digital marketing: social media marketing, email marketing, content marketing and publicity. Common deliverables provided to these clients may include a content calendar, press release, media pitch, influencer list, blog post, email marketing content, competitor analysis, monthly analytics and strategy calls, landing page design and cross-promotional posts.
Ferndale, WA
https://media-exp1.licdn.com/dms/image/C4D0BAQGl4nyKjYn2Jw/company-logo_100_100/0/1625153652558?e=1655942400&v=beta&t=dszbG6Iyggrg3VbfGATrTzgj8btg0vbvTVsbtlEeVUw
Marketing Consultant Manager
Cision
https://www.linkedin.com/company/cision
• Reviewed and edited press releases before approving them for distribution
• Provided press release drafting, revision and search engine optimization services
• Consulted with a large range of clients to offer writing tips, SEO suggestions, and content ideas
• Provided customer support (including editorial, sales, billing and technical inquires) via phone, e-mail, help desk and live chat
• Attended trade shows and conferences with our lead marketing manager to work a booth and represent PRWeb
Ferndale, WA
https://media-exp1.licdn.com/dms/image/C4D0BAQGl4nyKjYn2Jw/company-logo_100_100/0/1625153652558?e=1655942400&v=beta&t=dszbG6Iyggrg3VbfGATrTzgj8btg0vbvTVsbtlEeVUw
PRWeb Editor
Cision
https://www.linkedin.com/company/cision
I started at PRWeb part-time as an Editorial Intern during my last quarter at Western Washington University, reviewing and editing press releases before they were distributed. My interest and experience with podcasting led them to hire me on full-time as a Podcast Producer. The podcasting department was brand new and I was eager for the chance to stay involved with PRWeb.

When PRWeb clients purchased a press release, they had the option of also adding on a podcast interview to be distributed alongside the release. The podcast allowed the subject to tell their story in their own words, adding personality and a human touch to the text release. I conducted the audio interviews over the phone with clients regarding their news releases, edited and fine-tuned those interviews with Soundtrack Pro, and posted them live to their news release. The process also involved coaching the client through interviews so they felt comfortable and relaxed, assuring them that the interview would sound professional. My colleague and I completed and posted over 3000 podcasts during this time and hit the 1 million download mark in the first year alone.

When the podcast service was discontinued in May 2010, I was moved to the PRWeb Editorial Department full time and I held that position for nearly 3 years.
Ferndale, WA
https://media-exp1.licdn.com/dms/image/C4D0BAQGl4nyKjYn2Jw/company-logo_100_100/0/1625153652558?e=1655942400&v=beta&t=dszbG6Iyggrg3VbfGATrTzgj8btg0vbvTVsbtlEeVUw
Podcast Producer
Cision
https://www.linkedin.com/company/cision
PRWeb began as a way to help businesses of all sizes get word out about their company without having to rely on traditional media and reporters to write about them. For some time, it even included a free press release distribution service, which is where I was stationed as an intern for three months to get my feet wet. My main responsibility was reviewing these press releases in the free queue and providing editorial feedback to the customer through our internal portal regarding newsworthiness, grammar, tone, formatting, legal accuracy and more.

On the final day of my internship, PRWeb CEO David McInnis offered me an exciting role with the PRWeb Podcast team, which I accepted.

My time as an Editorial Intern at PRWeb, which happened before it was purchased by Vocus, was a way to fulfill requirements to earn my Journalism degree at Western Washington University, and gain real-world experience. I couldn't have imagined that it would result in nearly 11 years of employment, five positions including one in management, and through two major acquisitions.
Ferndale, WA
https://media-exp1.licdn.com/dms/image/C4D0BAQGl4nyKjYn2Jw/company-logo_100_100/0/1625153652558?e=1655942400&v=beta&t=dszbG6Iyggrg3VbfGATrTzgj8btg0vbvTVsbtlEeVUw
Editorial Intern
HappyChap Creative
https://www.linkedin.com/company/happychap-media
HappyChap Media is a creative agency I cofounded in Bellingham, WA in 2010, offering services to small to medium-sized regional businesses. I often acted as a project manager lead for the development of websites, assigning tasks to our small team and managing deadlines from beginning to end. I also wrote website copy for clients, managed social media accounts, as well as createc ongoing content to be distributed across social channels. 

HappyChap offers web design, branding, social media management, search engine optimization, graphic design, content writing, and anything else in the realm of online or print marketing and advertising.
Bellingham, WA
https://media-exp1.licdn.com/dms/image/C510BAQEIJPoys11OoA/company-logo_100_100/0/1519866031104?e=1655942400&v=beta&t=S-cRkZmZRmyG8JRQlO8xh9Y6sokTR4bvJhx9z0i4j2g
Co-Founder & Content Strategist
Western Washington University
https://www.linkedin.com/company/western-washington-university
• Used InDesign to layout my assigned stories with photos on the page, making sure the design matched the feel of the story
• Created infographics to supplement and give visual aid for the stories
• Revised pages multiple times after design reviews with the rest of the staff
• Worked in a story group to help writers produce high-quality content
Bellingham, WA
https://media-exp1.licdn.com/dms/image/C560BAQEnzkInnHps4A/company-logo_100_100/0/1610759616551?e=1655942400&v=beta&t=BbX3_lamwPIkkE2Rf4-NtGc7GzXXBsuB4jWXuxQb0Zs
Designer, Klipsun Magazine
Western Washington University
https://www.linkedin.com/company/western-washington-university
•	Assigned stories to reporters based on interest and demand
•	Edited the stories for content before sending them on to the copy editors
•	Laid out text and images using InDesign while operating under a strict deadline
•	Along with the other editors, wrote weekly columns for the editorial board
Bellingham, WA
https://media-exp1.licdn.com/dms/image/C560BAQEnzkInnHps4A/company-logo_100_100/0/1610759616551?e=1655942400&v=beta&t=BbX3_lamwPIkkE2Rf4-NtGc7GzXXBsuB4jWXuxQb0Zs
Accent Editor, The Western Front
Whatcom County Sheriff's Office
• Wrote compelling and relevant content for each page of www.trafficsafetyinfo.com - a site created to educate Whatcom County citizens about traffic safety laws
• Attended and photographed local events to cover for the website, including interviews
• Participated in project management research and used Gantt charts to track our progress
Bellingham, WA
Content Development Intern
Bachelor of Arts (B.A.)
I attended Western Washington University on a 4-year full-ride scholarship called the Sidney S. McIntyre Sr. Memorial Scholarship, issued through the Seattle Foundation. I received my B.A. in Journalism - Public Relations and a certificate in Content Development through the department of Computer Science. During my college career, I spent three quarters on the editorial staff of the school newspaper and a quarter as a page designer for the department’s magazine. I also reported from the Electronic Entertainment Expo as a reporter in 2005 and 2006.
Journalism - Public Relations
https://media-exp1.licdn.com/dms/image/C560BAQEnzkInnHps4A/company-logo_100_100/0/1610759616551?e=1655942400&v=beta&t=BbX3_lamwPIkkE2Rf4-NtGc7GzXXBsuB4jWXuxQb0Zs
Western Washington University
https://www.linkedin.com/school/western-washington-university/
I was one of two writers for the magazine's restaurant review column "Stuff Yr Face." We wrote about restaurants, old and new, making food from every cuisine available in Bellingham. I was discovered by Editor and Owner Brent Cole when he read my local Yelp reviews, and he personally asked me to write for him.
What's Up Magazine
Restaurant Reviewer
Arts and Culture
Whatcom All-Ages Arts and Music (WhAAM)
WhAAM was a non-profit music organization in Bellingham, WA created to offer a safe space for music fans of all ages to see local and touring bands play live. I held the volunteer position of Public Relations Manager from January 2009 until the organization dissolved in July 2012. My duties included writing press releases and sending them to local news outlets, coordinating stories with local media, making sure posters were printed and distributed, and attending regular staff meetings.
Public Relations Manager
LinkedIn
www.linkedin.com
Advanced Content Marketing
https://www.linkedin.com/learning/advanced-content-marketing
LinkedIn
www.linkedin.com
Artificial Intelligence Foundations: Machine Learning
https://www.linkedin.com/learning/artificial-intelligence-foundations-machine-learning
LinkedIn
www.linkedin.com
Market Research Foundations
https://www.linkedin.com/learning/market-research-foundations
LinkedIn
www.linkedin.com
UX Foundations: Content Strategy
https://www.linkedin.com/learning/ux-foundations-content-strategy
LinkedIn
www.linkedin.com
UX Foundations: Storytelling
https://www.linkedin.com/learning/ux-foundations-storytelling
Lynda.com
www.lynda.com
8B8D74
CSS Fundamentals
https://www.lynda.com/CSS-tutorials/CSS-Fundamentals/417645-2.html?utm_source=linkedin&utm_medium=sharing&utm_campaign=certificate
Lynda.com
www.lynda.com
55C8D0
HTML Essential Training
https://www.lynda.com/HTML-tutorials/HTML-Essential-Training/170427-2.html?utm_source=linkedin&utm_medium=sharing&utm_campaign=certificate
HubSpot Academy
hubspot-academy.s3.amazonaws.com
84fb9a2d712d4ad9a8b9204aa9eda137
Content Marketing
https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/84fb9a2d712d4ad9a8b9204aa9eda137-1574738338258.png
HubSpot Academy
hubspot-academy.s3.amazonaws.com
Hubspot Academy - Inbound Sales
https://hubspot-academy.s3.amazonaws.com/prod/certification/certificate-pdfs/C3EA93BBD8644F638F57E41773F981AD
HubSpot Academy
hubspot-academy.s3.amazonaws.com
HubSpot Academy - Inbound Marketing
https://hubspot-academy.s3.amazonaws.com/prod/certification/certificate-pdfs/5922a77093dc44feada6bd67fc4613cd
https://www.linkedin.com/in/johnskroly
Norwalk, CT
John Skroly
Director of Marketing & Sales Enablement
https://www.linkedin.com/in/miguel-a-rosario
New York City Metropolitan Area
Miguel R.
Digital Marketer, Advertising strategist at Ironpaper
https://www.linkedin.com/in/atul-singla
New York City Metropolitan Area
Atul S.
Technology Manager | AWS Solutions Architect
https://www.linkedin.com/in/arielle-ru
New York, NY
Arielle Ru
Associate Director of Growth Strategy for B2B Tech Leaders
https://www.linkedin.com/in/katiesurace
New York, NY
Katie Surace
Senior Director of Marketing at Ironpaper
https://www.linkedin.com/in/christine-busby-050a633
Chicago, IL
Christine Busby
Content Strategy Director at Ogilvy Chicago
https://www.linkedin.com/in/nasreenqureshi
Washington, DC
Nasreen Qureshi
Social & Content at Ogilvy
https://www.linkedin.com/in/pm-ironpaper-b09002a0
New York, NY
pm ironpaper
Project Manager at Ironpaper
https://www.linkedin.com/in/mark-edwards-3105935a
Los Angeles, CA
Mark Edwards
Senior UI Designer at Fantasy
https://www.linkedin.com/in/chris-celletti-4b48b63a
Hoboken, NJ
Chris Celletti
Associate Editor, Worldwide Communications at Ogilvy & Mather
https://www.linkedin.com/in/regan-venezia
New York, NY
Regan Venezia
Senior Director Of Marketing at Ironpaper
https://www.linkedin.com/in/smwatson92
Middleton, WI
Samantha Ward, MBA
Senior Account Lead at Ironpaper // We are a B2B growth agency that drives results by addressing buyer needs within marketing and sales.
https://www.linkedin.com/in/erin-geoghegan
New York, NY
Erin Geoghegan
Vice President of Ironpaper
https://cn.linkedin.com/in/zhiqiang-bo-b8507485
Chaoyang Qu
Zhiqiang Bo
BCW Global - Content Strategist
https://www.linkedin.com/in/messerr
Queens County, NY
David Messer
Full Stack Developer at Ironpaper
https://www.linkedin.com/in/mariko-zapf-31b5a32
Brooklyn, NY
Mariko Zapf
Writer & Content Strategist
https://www.linkedin.com/in/natashalovesmith
New York City Metropolitan Area
Natasha Love Smith
Demand Generation Specialist - Customer Acquisition Model Builder - Google Ads - Facebook Ads - LinkedIn Ads - Content Syndication - Search Engine Optimization
https://www.linkedin.com/in/johnathan-crawford-6270854b
Greater Chicago Area
Johnathan Crawford
Director of User Experience at Critical Mass
https://www.linkedin.com/in/crissyspivey
New York, NY
Cristen Spivey
Senior Vice
President, Strategy, Integrated Solutions @BCW-Global | Adjunct Professor
https://www.linkedin.com/in/nathanbobey
Chicago, IL
Nathan Bobey
Art Director at Ogilvy
LinkedIn User
      
          



            
              
        
              
  

    
        Aaron and I worked together on multiple projects and client accounts at Ironpaper. Aaron's ability to develop effective content strategies across all platforms and take ownership of the content creation process made him an important asset to Ironpaper's marketing team. He combined strategic, data-driven decision-making and creativity to develop content strategies for client accounts that included an analysis of buyers' journey, content streams, plans, and content silos.

Aaron is an extremely goal-oriented individual who constantly sought out ways to help the team hit lead generation goals every single day. His agile approach to content development enabled the team to launch marketing campaigns faster and more efficiently which ultimately contributed to generating a higher ROI on key marketing campaigns. 

Aaron is a true team player and is able to successfully collaborate with anyone he works with. His honesty, intelligence, and content marketing skills will carry him far into his career and I would have no hesitation recommending him for future roles. Any team would be lucky to have him! Jay Silverman
      
          



            
              
        
              
  

    
        I worked closely with Aaron for about two years as one of his clients at Ironpaper, who assisted us with the NYXT digital platform.  Aaron was exceptional to work with - he oversaw a lot of our marketing strategy, website, and email blasts, and really raised the bar in terms of our project's communication strategy in ways that were positively received by everyone in our organization.  Our website traffic basically tripled between the time that we started working with Aaron to the time that we stopped working together, and this was a true testament to his efforts.  He always helped us with every little thing that we needed help with, no matter how silly, and his work was always infused with passion and professionalism.  Our initiative was better because of Aaron, and I would happily work with him again in the future.

Liked by Aaron Apple
https://www.linkedin.com/signup/cold-join
ICYMI: We launched our User Safety Standards to establish a new digital sustainability model for business in Web3. Learn more about our guiding…
Liked by Aaron Apple
https://www.linkedin.com/signup/cold-join
Happy New Year to all. Starting 2022 off with a reach of nearly 2 million on Facebook in December for my daily blog This Day in Automotive History…
Liked by Aaron Apple
https://www.linkedin.com/signup/cold-join
Excited to be part in helping bring this MCU mold-breaker into fruition in 2022. Here's the teaser that came out not too long ago, in case you missed…
https://www.linkedin.com/in/aaronapple
New York, NY
Aaron Apple
Director Of Innovation at SPARK Neuro
https://www.linkedin.com/in/aaron-apple-ab035810
San Francisco, CA
Aaron Apple
Co Founder at eCommerce Business
https://www.linkedin.com/in/abaum84
Washington, DC
Aaron Applebaum
International Trade Lawyer at Sidley Austin LLP
https://www.linkedin.com/in/aaron-apple-82139253
New Paris, IN
Aaron Apple
Insurance Agent
Social Media Today
https://media-exp1.licdn.com/dms/image/C4D07AQHWKjngcukI7w/group-logo_image-shrink_200x200/0/1631370637391?e=1647694800&v=beta&t=tX9VCxZPXZqdwAu2Mv2CLzc3Y_BOhL7T7LMZpjBqNck
https://www.linkedin.com/groups/66275
Content Marketing Institute
https://media-exp1.licdn.com/dms/image/C5607AQEb-5FZZaoNEA/group-logo_image-shrink_92x92/0/1546875220731?e=1647694800&v=beta&t=WnFkaO0l47rtb31Ebjum_5KYDXnk6u5MsqKdeCJNeG8
https://www.linkedin.com/groups/4342574
Inbound Marketers - For Marketing Professionals
https://media-exp1.licdn.com/dms/image/C4D07AQGqaK1K8iwH-A/group-logo_image-shrink_200x200/0/1631366619193?e=1647694800&v=beta&t=ehV-5pxaAapuf9BnHO5ehTknA9hHy3HY4uc4U94kVw8
https://www.linkedin.com/groups/21005