Angela Newton
Digital Marketing Specialist at Service Legends Heating and Air Conditioning
Digital Marketing Specialist
I am digital marketing professional with 10+ years of experience in planning and coordinating marketing strategy and campaigns that is always ready to learn something new and is frequently called the utility player. 

Considered a self-starter who demonstrates initiative in taking on and completing deliverables with minimal direction, while providing broad assistance as requested to marketing and communications director and larger marketing team. 

I am a highly motivated solution-oriented, problem-solver that is responsible, experienced, and, most of all, adaptive. I am passionate about creativity and strategy working together seamlessly that is data-driven with strong expertise in social media, organic and paid, CRM systems, SEO, user experience and paid search with the goal of lead generation and sales enablement always at the forefront. I also geek out on analyzing data and am passionate about optimizing performance and driving results!
Service Legends Heating and Air Conditioning
https://www.linkedin.com/company/service-legends
+ Manage the implementation of all marketing efforts for the business, with the goal of generating calls and leads to drive revenue
+ Manage marketing vendors/partners and/or design write, produce, and create all marketing materials and campaigns
+ Manage company website
+ Oversee management of all digital channels
+ Manage day-to-day messaging; update and manage company blog, and social media
+ Conduct and report analysis of site and social traffic
+ Establish and monitor ROI and KPIs
+ Create, maintain, and implement digital marketing and editorial calendars
+ Connect disparate pieces of information to formulate a common-sense plan to drive results
+ Develop annual marketing plan and calendar to drive calls and leads during seasonal peeks and valleys
+ Manage and develop Google PPC and Display advertising campaigns.
+ Develop, generate, and interpret performance reports to perform ongoing site traffic analysis, monitoring of organic, search placement, and overall evaluation of SEO strategy effectiveness performs competitive analysis to proactively recommend changes in SEO strategy.
Des Moines, Iowa Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGklLWLiKlN9w/company-logo_100_100/0/1532525279056?e=1655942400&v=beta&t=WuSshHLuvbYlIoGhAxSTrJ5FWddV6axEY3FwK8P8l6o
Digital Marketing Specialist
Myriad Advisor Solutions
https://www.linkedin.com/company/myriad-advisor-solutions
+ Wrote technical content for the web.
+ Developed sustainable content marketing strategies, sitemap and navigation structures, and user flows to assist in the web design and development process.
+ Wrote and formatted web content in various content management systems, such as WordPress, FMG Suites, Wix and more.
+ Conducted SEO research on websites before launch and provided monthly Google Analytics reporting.
+ Developed and monitored social media strategy that promotes Myriad's brand and drives awareness, client acquisition, and brand penetration.
+ Coordinated and developed online and print communications through blogs and monthly eNewsletter, website content, biographies and more.
+ Assisted with special events planning and coordination including Myriad’s 10-year anniversary celebration, conference exhibits and webinars.
Clive, Iowa
https://media-exp1.licdn.com/dms/image/C560BAQHQMQC0Qo4dGw/company-logo_100_100/0/1644934990231?e=1655942400&v=beta&t=3IaaAMBC82bde1dzlNYLQ4pbmWFe0gG3J3XFdMyGhCU
Digital Marketing & Content Specialist
Grand View University
https://www.linkedin.com/company/grand-view-university
+ Revamped outdated content and website structure to new website platform with clear CTA, SEO and UX design in less than 5 months.
+ Lead development of content strategy, including content calendar topic ideation, persona development, user testing, and creation to development.
+ A high functioning understanding of HTML and CSS coding for web and email design.
+ Work with SEO tools such as Google Search Console, Keyword Planner, and Screaming Frog.
+ Lead development of content strategy, including creation of email marketing strategies and web content using Salesforce Marketing Cloud and Fire Engine Red email platforms.
+ Develop layout of email content to deploy personalized campaigns with dynamic, creative copy.
+ Implement scalable and multi-channel journeys to drive conversion.
+ Perform A/B tests and make optimizations with data-driven insights.
Des Moines, Iowa Area
https://media-exp1.licdn.com/dms/image/C4D0BAQHQPsIu9hx7IA/company-logo_100_100/0/1519856726377?e=1655942400&v=beta&t=5U1Y4UPzDs9RAFxDsZ_5sKJd1ggx3pYGXECOZGeholA
Web Content Manager
The Stelter Company
https://www.linkedin.com/company/the-stelter-company
+ Crafted editorial calendars, re-purposing stories across platforms and refining message in multiple key channels (print, web, email, social) for 20 high-profile clients.
+ Created strategic communications plans (from research through analytics/measurement/evaluation) and in designing specific content strategies to meet over 250 assigned nonprofit client objectives.
+ Constantly stayed up to date with client’s analytics, ready to make pivots in our strategy if the current marketing tactics weren't bringing desired results (ROI).
+ Managed content creation and implementation for 1,200 client websites using Ingeniux CMS.
Urbandale
https://media-exp1.licdn.com/dms/image/C4E0BAQGuclorDFOcLg/company-logo_100_100/0/1609964962638?e=1655942400&v=beta&t=Xv3cDYxFihjMVzJx3EyQWWjPnPED7MfI0SIOvztbEfI
Editor
The Stelter Company
https://www.linkedin.com/company/the-stelter-company
+ Proofread and copy edited print and digital content for 1,400 clients.
+ Engaged donors through writing and editing eMarketing content.
+ Wrote and edited weekly eNewsletter content for internal staff communication.
Urbandale
https://media-exp1.licdn.com/dms/image/C4E0BAQGuclorDFOcLg/company-logo_100_100/0/1609964962638?e=1655942400&v=beta&t=Xv3cDYxFihjMVzJx3EyQWWjPnPED7MfI0SIOvztbEfI
Copy Editor
Freelance
+ Produced original print and web design collateral (logo, business cards, and advertisements) including conceptualization, copy writing and creative elements.
Grimes, Iowa
Graphic Designer
Gannett
https://www.linkedin.com/company/gannett
+ Supervised 20 employees in advertising graphic design production for newspapers and magazines on third shift in Des Moines and Indianapolis.
+ Researched and verified artist errors and provided group and one-on-one training to enhance quality.
+ Developed 50 tutorials, trainings, weekly eNewsletters to help improve graphic artist creativity and development.
Des Moines, Iowa
https://media-exp1.licdn.com/dms/image/C4E0BAQEbh40ng4t-2Q/company-logo_100_100/0/1572379195404?e=1655942400&v=beta&t=rug4RWSYlZSBW-0jzRxigjoYy826qMXIZKZ98KWOD3M
Training & Quality Specialist
Gannett
https://www.linkedin.com/company/gannett
+ Designed print collateral for 45 high-level accounts.
+ Creatively and accurately managed multiple projects with quick turn-around deadlines to meet productivity requirements.
+ Provided technical and creative support for 150 employees as designated by supervisor in Des Moines and Indianapolis.
Des Moines, Iowa Area
https://media-exp1.licdn.com/dms/image/C4E0BAQEbh40ng4t-2Q/company-logo_100_100/0/1572379195404?e=1655942400&v=beta&t=rug4RWSYlZSBW-0jzRxigjoYy826qMXIZKZ98KWOD3M
Graphic Artist
Kohl's Department Stores
https://www.linkedin.com/company/kohls-department-stores
+ Communicated management's directives to associates, administered breaks, and trained new-hires.
+ Provided customer relations through quick and efficient returns and exchanges, while also greeting customers in person and on the phone.
Des Moines, Iowa
https://media-exp1.licdn.com/dms/image/C4D0BAQHJkjbGxbeHyw/company-logo_100_100/0/1554476726139?e=1655942400&v=beta&t=vvRqVfU416Luu0sunGDpBa4ZsjVxEjXaylYhxNz_bKc
Customer Service/Register Supervisor
Wells Fargo
https://www.linkedin.com/company/wellsfargo
+ Researched and paid homeowner's real estate taxes through various communication methods.
+ Trained 2 new and 5 existing team members on position.
+ Collaborated with team members in a fast paced workplace to meet critical deadlines.
West Des Moines, Iowa
https://media-exp1.licdn.com/dms/image/C4D0BAQGLxWPpGqaVmw/company-logo_100_100/0/1607533344544?e=1655942400&v=beta&t=MdAm1E-jNi5Kcw7EKn7qzxC5OB2UZhEzRovxluAU1hE
Loan Servicing Specialist II
Bachelors of Arts
English
https://media-exp1.licdn.com/dms/image/C4D0BAQHNelDUCf-7zg/company-logo_100_100/0/1612872283402?e=1655942400&v=beta&t=U5KIi9SEOAJTFAES4y2PrkLOc7-Id9F2w6VTIxmKXaI
University of Northern Iowa
https://www.linkedin.com/school/university-of-northern-iowa/
Associates of Arts
Liberal Arts
https://media-exp1.licdn.com/dms/image/C4D0BAQFZ9F-8dJeFUw/company-logo_100_100/0/1519921475155?e=1655942400&v=beta&t=PCXztqE_lPtEGnwuS-vhQ_El9OzaWYTwavSrtKsAwDw
Des Moines Area Community College
https://www.linkedin.com/school/des-moines-area-community-college/
Service Legends
Most Valuable Player - 2021
Service Legends
Most Valuable Player - 2020
Education
St. Pius X Catholic High School
https://www.linkedin.com/company/st.-pius-x-high-school
https://media-exp1.licdn.com/dms/image/C4D0BAQFcOhQnj1FQcg/company-logo_100_100/0/1519920176504?e=1655942400&v=beta&t=Brd_jvYwSjGIXK-s5x33KJNi65G1ki1vq_1LUd_6J8I
EDGE Middle School Catechist
Education
University of Northern Iowa
https://www.linkedin.com/company/university-of-northern-iowa
https://media-exp1.licdn.com/dms/image/C4D0BAQHNelDUCf-7zg/company-logo_100_100/0/1612872283402?e=1655942400&v=beta&t=U5KIi9SEOAJTFAES4y2PrkLOc7-Id9F2w6VTIxmKXaI
Campus Activities Board - Entertainment Committee
Children
Kohl's Department Stores
https://www.linkedin.com/company/kohls-department-stores
https://media-exp1.licdn.com/dms/image/C4D0BAQHJkjbGxbeHyw/company-logo_100_100/0/1554476726139?e=1655942400&v=beta&t=vvRqVfU416Luu0sunGDpBa4ZsjVxEjXaylYhxNz_bKc
Community Outreach
Wesley Acres Inc.
https://www.linkedin.com/company/wesley-acres-inc
Monthly crafting session with the ladies of Wesley Acres nursing home.
https://media-exp1.licdn.com/dms/image/C4E0BAQFoOdkRHRF9EA/company-logo_100_100/0/1569854702029?e=1655942400&v=beta&t=5oMc90cKmg9XTY82KyE4I2Qiw135uR7EqD_OXI-On_k
Craft Leader
Poverty Alleviation
Habitat for Humanity
https://www.linkedin.com/company/habitat-for-humanity-punta-gorda-fl
https://media-exp1.licdn.com/dms/image/C560BAQHUgvZcxr0NzA/company-logo_100_100/0/1519905534983?e=1655942400&v=beta&t=2jTbc6Rgdg4xoGpVlq3QZYn6FxxSpImXf8zOaArWcfw
General Construction Helper
Children
Orchard Place
https://www.linkedin.com/company/pace-orchard-place
https://media-exp1.licdn.com/dms/image/C560BAQH5d1uWOCbgbg/company-logo_100_100/0/1538412862531?e=1655942400&v=beta&t=XO5l1GJsPyLTetvf4i2x8DGJagDZqrHSq9J6n0NIVPM
Fundraising
Children
GiGi's Playhouse Inc.- Down Syndrome Achievement Centers
https://www.linkedin.com/company/gigi%27s-playhouse
https://media-exp1.licdn.com/dms/image/C4D0BAQEyibmMtbF4Ow/company-logo_100_100/0/1519900684711?e=1655942400&v=beta&t=KO7mo07d1BBCSzhct3tep12YWUnrAGkoY7vkz1wtJhM
Volunteer Staff
Arts and Culture
Friends of the Ankeny Library
https://www.linkedin.com/company/ankenylibraryfriends
https://media-exp1.licdn.com/dms/image/C4E0BAQHhbH7pzeoqHA/company-logo_100_100/0/1575340932724?e=1655942400&v=beta&t=7cR9Fu8-aJTEyFdFYC6A8SjY2VknoT6B5feaRPWvW6Q
Fundraising & Marketing Volunteer
Google
skillshop.exceedlms.com
44823536
Google My Business Certificate
https://skillshop.exceedlms.com/student/award/44823536
LinkedIn
AV_buhFvtzdt3PqtU7KzxB2q6Ro9
Interaction Design for the Web
LinkedIn
AfsRmcy-6gKHlpUEhMd_ZEX1XsLs
User Experience for Web Designers
HubSpot Academy
app.hubspot.com
c4482488efae47e09749622a08a5ace4
Email Marketing
https://app.hubspot.com/academy/achievements/p5k3rtw7/en/1/angela-newton/email-marketing
HubSpot Academy
app.hubspot.com
0bd090af3b334e6883f2d0ea1d799b54
Digital Advertising
https://app.hubspot.com/academy/achievements/1hj7h20x/en/1/angela-newton/digital-advertising
HubSpot Academy
app.hubspot.com
6e873a0cdce1427ab2216d77bab70c43
Digital Marketing
https://app.hubspot.com/academy/achievements/3dx0jdz8/en/1/angela-newton/digital-marketing
HubSpot Academy
app.hubspot.com
e5a3cb6023a84de2a3e682a07902f319
SEO Certificate
https://app.hubspot.com/academy/achievements/ct3dpkr2/en/1/angela-newton/seo
https://www.linkedin.com/in/nicole-dewitt-169361133
San Diego, CA
Nicole DeWitt
Executive Director of Leadership & Learning
https://www.linkedin.com/in/stone-mills-2aa696168
Des Moines Metropolitan Area
Stone Mills
Writer
https://www.linkedin.com/in/bailey-wildt-4b0213168
Ames, IA
Bailey Wildt
Graphic Designer at Sutherland Printing
https://www.linkedin.com/in/maythompson
Des Moines, IA
May Thompson
Owner at Parinda Cupcakes
https://www.linkedin.com/in/damongentry
Des Moines Metropolitan Area
Damon Gentry
Incredibly motivated to do great things. Mostly web stuff & hot rods. IPE Professional Bodybuilder too! Strange huh?
https://www.linkedin.com/in/edwardbignar
Ames, IA
Edward Bignar
Design Technician at Iowa Dot
https://www.linkedin.com/in/kayla-wagner-2a1148130
Ankeny, IA
Kayla Wagner
Lead Developer at Farmboy Branding & Web Development
https://www.linkedin.com/in/daniel-gisch-9701b0b
Ankeny, IA
Daniel Gisch
Go Get 'Em!
https://nl.linkedin.com/in/brian-frank-b37b08b6
The Hague
Brian Frank
Photo Retoucher | Freelance Photographer | Adjunct Professor
https://www.linkedin.com/in/dluxcreations
Ames, IA
Amanda Davis
Merchandiser at PEPSICO AMERICAS FOODS
https://www.linkedin.com/in/emily-zahrt
West Des Moines, IA
Emily Zahrt
Business Owner at Pencil3D In Consulting LLC.
https://www.linkedin.com/in/tyler-hogate-158914197
Des Moines Metropolitan Area
Tyler Hogate
Student at Des Moines Area Community College
https://www.linkedin.com/in/david-grissom-2b855319b
Des Moines Metropolitan Area
David Grissom
--
https://www.linkedin.com/in/adam-christensen-a5740912
Dallas County, IA
Adam Christensen
Production Manager at Evolving Edge Graphics
https://www.linkedin.com/in/jason-headlee-4785bb19a
Des Moines Metropolitan Area
Jason Headlee
Owner of Blue Prairie Kitchenware
https://www.linkedin.com/in/nick-hagan-191167187
Des Moines Metropolitan Area
Nick Hagan
Student at Buena Vista University
https://www.linkedin.com/in/richard-wetzel-as-46a2a952
West Des Moines, IA
Richard Wetzel, AS
I’m still selling fun and inexpensive adventures for you and your family come by and see me at Ketelsen RV and we can explore some options together
https://www.linkedin.com/in/shedstrand
Des Moines, IA
Sami Hedstrand
Graphic Designer and Illustrator
https://www.linkedin.com/in/dakota-johnson-0535a1143
Ankeny, IA
Dakota Johnson
Business owner and creative genius at sadBoii.XX Customs
https://www.linkedin.com/in/thomas-rial-54a94a159
Des Moines Metropolitan Area
Thomas Rial
Laboratory Assistant at Corteva Agriscience
Liked by Angela Newton
https://www.linkedin.com/signup/cold-join
A great reminder of the power of a shared experience by my favorite writer.
Liked by Angela Newton
https://www.linkedin.com/signup/cold-join
Is your furnace struggling to keep you comfortable? Was your air conditioner barely hanging on by a thread last summer? Now is the time to replace…
Liked by Angela Newton
https://www.linkedin.com/signup/cold-join
Give the gift of warmth by nominating someone you know to receive a free furnace this winter: https://bit.ly/3rJNPfh  ❤ #nominate #servicelegends…
https://uk.linkedin.com/in/angela-newton-4183a626
Leeds
Angela Newton
Director at Absolute Sales & Marketing Recruitment Ltd.,
https://uk.linkedin.com/in/angela-newton-3b27721a
London
Angela Newton
Director
https://www.linkedin.com/in/aonewton
Peachtree City, GA
Angela Newton
*
https://uk.linkedin.com/in/angela-newton-6ab1b35b
Leeds
Angela Newton
Associate Director at Box Architects
https://uk.linkedin.com/in/angela-newton-46356535
Edinburgh
Angela Newton
Creative Director and highly passionate about people focused design!
Publishing and Editing Professionals
https://media-exp1.licdn.com/dms/image/C4D07AQFq1OZhp4SgXg/group-logo_image-shrink_200x200/0/1631361919756?e=1647691200&v=beta&t=krphaTrHTlqeGhym_OWwkIotY6UWpzgkNexP4zG30E0
https://www.linkedin.com/groups/69017
UX Professionals
https://media-exp1.licdn.com/dms/image/C4E07AQHD8n0Apfg5Rw/group-logo_image-shrink_92x92/0/1631001081335?e=1647691200&v=beta&t=SjCSoQT6969EXZlRCWdRkG3MIsjY0DaWti6R_aLhX_0
https://www.linkedin.com/groups/38178