andrea ravikumar
Market Research Manager at TripleLift
market research manager triplelift
creative outgoing person knack analytics marketing . past experience includes database management , campaign analytics , consumer market research 3rd party measurement studies.i quick , thorough learner easily adaptable different work environment well various working learning style .
TripleLift
https://www.linkedin.com/company/triplelift
- Leading product research and measurement for TripleLift's innovative CTV Integrated Ad Experiences
- Investigating industry norms and standards around traditional product integration measurement and translating to TripleLift's digital, programmatic, post-production integration offering
- Working closely with product marketing team to ensure all collateral is based in data and effectively communicates research differentiators
- Conducting CTV thought leadership to share externally in order to move the industry forward together
New York, New York, United States
https://media-exp1.licdn.com/dms/image/C560BAQGsY5fJP_6bRA/company-logo_100_100/0/1614132394027?e=1655942400&v=beta&t=1ylIYCFmGpuU88LOHB034FKopzHe3F0gNa2PTyrdNt0
Market Research Manager
TripleLift
https://www.linkedin.com/company/triplelift
- Collaborated with Business Intelligence and Revenue teams to create client success stories based on internal data and third party research
 - Coordinated all third party measurement, including brand lift, eye tracking, sales lift and geolocation studies, across various verticals to accurately measure the quantitative impact of TripleLift on client KPIs
 - Responsible for training revenue teams on research offerings and vetting new opportunities for TripleLift
 - Conducted never-before-seen research on Advance Advertising formats and created measurement best practices for live campaigns
New York, New York, United States
https://media-exp1.licdn.com/dms/image/C560BAQGsY5fJP_6bRA/company-logo_100_100/0/1614132394027?e=1655942400&v=beta&t=1ylIYCFmGpuU88LOHB034FKopzHe3F0gNa2PTyrdNt0
Market Research Analyst
Spark Foundry
https://www.linkedin.com/company/sparkfoundry
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C560BAQG0l29yvSAG9g/company-logo_100_100/0/1625668168171?e=1655942400&v=beta&t=6SAYNJoEVtdrpcEG0Xi0q7gE_-5gxAP2bHoOplX0tec
Manager, Analytics & Insights
Spark Foundry
https://www.linkedin.com/company/sparkfoundry
Analytics & Insights Group 
*Comcast Account 
- Managing reporting and insights during entire campaign process through data collection, brand lift studies and multi-platform integration
- Assisting Xfinity Mobile marketing team by continuously helping to leverage data sources and translate findings into product sales
- Helping with the redesign and continued growth of drive to retail initiatives in an effort to increase offline store awareness and visits
- Leading all divisional activity by working with the buying team to redesign reporting format and cadence to decipher large datasets into actionable insights and recommendations
- Hiring and fostering the growth of 5 junior analysts by managing day to day tasks and training
- Helped with the development of a comprehensive geolocation landscape overview
- Spearheading the measurement of custom content campaigns across 10 partners and all LOBs
- Assisting with ACR cross platform study to determine incremental conversion lift for linear and digital exposures
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C560BAQG0l29yvSAG9g/company-logo_100_100/0/1625668168171?e=1655942400&v=beta&t=6SAYNJoEVtdrpcEG0Xi0q7gE_-5gxAP2bHoOplX0tec
Senior Analyst
Spark Foundry
https://www.linkedin.com/company/sparkfoundry
Analytics & Insights Group
*Comcast & Audible Accounts
- Maintained the high standard of data quality to be uploaded into central database accessible by client at all times
- Assisted in the development of survey studies (controlled vs. exposed) to measure impact of brand messaging from quarter to quarter for upper-funnel tactics in order to garner actionable insights presented directly to the client
- Assisted in the introduction of a brand new product, Xfinity Mobile, by presenting weekly reporting highlighting effective KPIs and next steps in an ever-evolving environment
- Developed the role of the analytics team on a new client, Audible, by merging multiple data sources to provide daily reporting
- Worked with analytics hiring manager to recruit new analysts of all levels
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C560BAQG0l29yvSAG9g/company-logo_100_100/0/1625668168171?e=1655942400&v=beta&t=6SAYNJoEVtdrpcEG0Xi0q7gE_-5gxAP2bHoOplX0tec
Analyst
Spark Foundry
https://www.linkedin.com/company/sparkfoundry
Analytics & Insights Group
*Cox Communications
- Oversaw the day-to-day functionality of a connected intelligence system (Datorama) including setting up datastreams, dashboards and reports to ensure it is easily digestible for anyone to understand
- Worked with digital media team to provide insights and optimizations for various campaigns across different market segments in order to efficiently manage successful campaigns to drive sales
- Provided analytic expertise throughout campaigns from ideation to wrap-up through reports, dashboards and client-facing conversations
- Assisted in the hiring of entry level media buyers
New York, New York
https://media-exp1.licdn.com/dms/image/C560BAQG0l29yvSAG9g/company-logo_100_100/0/1625668168171?e=1655942400&v=beta&t=6SAYNJoEVtdrpcEG0Xi0q7gE_-5gxAP2bHoOplX0tec
Junior Analyst
Suffolk University
https://www.linkedin.com/company/suffolk-university
Launched and operated Facebook pages for the school raising awareness about programs and student stories
Wrote weekly newsletters to inform students about opportunities and encourage involvement
Oversaw the brand management of the business school to students, faculty and alumni
Produced 25+ posters and promotional materials to encourage participation at university events
Boston, MA
https://media-exp1.licdn.com/dms/image/C4E0BAQGEufWz-wUopQ/company-logo_100_100/0/1534175167364?e=1655942400&v=beta&t=XoCdq-ch0La-aexr3ThFu8An0TrTMrgsLbCwzbswa0Q
Marketing and Communications Intern
Suffolk University
https://www.linkedin.com/company/suffolk-university
Assist students in making the transition from high school to college.
Plan classes and teach lesson plans with a faculty advisory.
Coordinate with the director of undergraduate programs to improve program.
Manage 40+ teaching assistants and instructors throughout the semester to ensure consistency and fluidity inside and outside the classroom.
Boston, MA
https://media-exp1.licdn.com/dms/image/C4E0BAQGEufWz-wUopQ/company-logo_100_100/0/1534175167364?e=1655942400&v=beta&t=XoCdq-ch0La-aexr3ThFu8An0TrTMrgsLbCwzbswa0Q
Teaching Assistant Coordinator
Suffolk University
https://www.linkedin.com/company/suffolk-university
Collected information, write and edit the honors newsletter twice a month.
Implemented a "Student Spotlight" section to highlight student achievements.
This letter is distributed to all honors students as well as the faculty, professors, alumni and staff of the Sawyer Business School Honors Program.
Used Constant Contact and Event Brite.
Greater Boston Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGEufWz-wUopQ/company-logo_100_100/0/1534175167364?e=1655942400&v=beta&t=XoCdq-ch0La-aexr3ThFu8An0TrTMrgsLbCwzbswa0Q
Newsletter Writer/Editor
Cisco
https://www.linkedin.com/company/cisco
Contributed to the business transformation sales process: Increased the industry research process efficiency by creating a standard template for account profiles by analyzing several accounts across multiple industry verticals
Participated in the implementation of the business outcome approach within the energy and 
manufacturing team
Boston, MA
https://media-exp1.licdn.com/dms/image/C560BAQHIcy_n-VigJA/company-logo_100_100/0/1647476063807?e=1655942400&v=beta&t=XBRKXolKBnVbaHVj4I1ylOhqQxKgJu-aH2gxiVG8DPo
Sales Intern
Panera Bread
https://www.linkedin.com/company/panera-bread
Worked as a cashier in fast paced environment selling food to consumers 
Prepared food according to Panera standards 
Supervised shifts while managers were preoccupied
Proven ability to communicate clearly and effectively.
North Andover, MA
https://media-exp1.licdn.com/dms/image/C4E0BAQFvpJz5wKi9Aw/company-logo_100_100/0/1617803542970?e=1655942400&v=beta&t=fV_0e6t2-1vkoREXGbaGkAxAIIxx6WQV1YUGlsfgCjE
Associate
Watts Water Technologies
https://www.linkedin.com/company/wattswater
Created training modules for sales representatives.
Wrote press releases, official letters and bulletins.
Produced PowerPoints for topics such as product lines, selling features and selling strategies.
North Andover, MA
https://media-exp1.licdn.com/dms/image/C4D0BAQFc1XX_4Hyhtw/company-logo_100_100/0/1556733574388?e=1655942400&v=beta&t=JVzDAxCTAL0i0VxrRad0LxWg0qeHgfanKy-hWbP5O0g
Marketing and Communications Intern
Marketing, Information Systems
https://media-exp1.licdn.com/dms/image/C4E0BAQGEufWz-wUopQ/company-logo_100_100/0/1534175167364?e=1655942400&v=beta&t=XoCdq-ch0La-aexr3ThFu8An0TrTMrgsLbCwzbswa0Q
Suffolk University
https://www.linkedin.com/school/suffolk-university/
High School Diploma
Andover High School
LinkedIn
www.linkedin.com
How to Make Strategic Thinking a Habit
http://www.linkedin.com/learning/how-to-make-strategic-thinking-a-habit
Datorama
s3.amazonaws.com
Admin Certification (Level 1)
http://s3.amazonaws.com/datorama_certification/Andrea%20Ravikumar%20-%20Certificate.pdf
Google
Google Analytics Individual Certification
HubSpot
Inbound Certification
https://www.linkedin.com/in/ddevaney
Greater Chicago Area
David Devaney
Team Lead, Partner Management at TripleLift
https://www.linkedin.com/in/chelsea-glincman-94333446
New York, NY
Chelsea Glincman
Business Development, CTV Advanced Advertising at TripleLift
https://www.linkedin.com/in/rebeccacardonatriplelift
Atlanta, GA
Rebecca Cardona
Director of Sales, East at TripleLift
https://www.linkedin.com/in/sonia-everus
Freehold, NJ
Sonia Everus
Digital Designer, Healthy Lifestyle Enthusiast, Mother
https://www.linkedin.com/in/nicholasllerandi
New York City Metropolitan Area
Nicholas Llerandi
Engineering | TripleLift
https://www.linkedin.com/in/micagallanosa
New York, NY
Mica Gallanosa
Director, People Operations + Total Rewards at TripleLift
https://fr.linkedin.com/in/juliengardes
Bordeaux
Julien Gardès
Managing Director, Supply - EMEA chez TripleLift
https://www.linkedin.com/in/annievines
New York City Metropolitan Area
Annie Vines
Business Development Manager at TripleLift
https://www.linkedin.com/in/emmarwilson
New York City Metropolitan Area
Emma Wilson
Account Manager, Business Development, CTV Advanced Advertising at TripleLift
https://www.linkedin.com/in/sam-rose-159aa2205
Los Angeles, CA
Sam Rose
Integrated Marketing Manager at TripleLift
https://www.linkedin.com/in/rachel-lamura
New York City Metropolitan Area
Rachel LaMura
Director of Product Marketing at TripleLift
https://www.linkedin.com/in/hannah-tipp
New York, NY
Hannah Tipp
Sales Director at TripleLift
https://www.linkedin.com/in/kin-cheung-722b01b9
New York City Metropolitan Area
Kin Cheung
Team Lead, Campaign Management at TripleLift
https://www.linkedin.com/in/rahilberani
Los Angeles, CA
Rahil Berani
Head of Brand Partnerships, Advanced Advertising at TripleLift
https://www.linkedin.com/in/ashley-thomas-a7b9a6a8
United States
Ashley Thomas
Student at New York University
https://www.linkedin.com/in/courtney-simon-b1996b216
Chicago, IL
Courtney Simon
Graphic Illustrator
https://www.linkedin.com/in/courtney-simon-8042b48
Greater Chicago Area
Courtney Simon
Finance Manager at Kraft Foods
https://www.linkedin.com/in/ashley-thomas-b19335211
Brooklyn, NY
Ashley Thomas
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https://www.linkedin.com/in/angelica--king
New York, NY
Angelica King
Senior Sales Manager at TripleLift
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Is this real life? An in-person event in the UK? ﻿Pinch us.Looking forward to catching up with our partners and friends at the ﻿﻿﻿IAB UK Leadership…
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The UK office knows what's up
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Exciting Headway news for MA mental health providers and residents: we’ve officially launched in Massachusetts!! As we approach our 1 millionth (!!!)…
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Boston, MA
Andrea Ravikumar
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