Aanal Bhagat, MBA, MS
Global CX Analyst at Meta
Insight Provider for Enhanced Consumer Experience
Amazing consumer experience through personalization is the goal!

 To achieve this organizations need to know the WHY and the HOW and that is what I provide. 

Skills and experiences achieved through a successful 10 year career for B2B and B2C companies on a global scale have provided me with some powerful tools: 

•  Consumer Experience Research  
(Voice of Customer (VoC), Retention, Consumer Journey Mapping, Consumer Segmentation, Digital Channel Analytics, Campaign Performance Measurement, Personas)

•  User Experience (UX) Research 
(Surveys, Interviews, Heuristic Evaluations, Affinity Wall Analysis, User Personas, Data Analytics, User Journey Mapping, Usability Testing,  Preference Testing, Sketching)

•  Market Intelligence
(Surveys, Interviews, Market Size, Product Segmentations, Market Trends & Drivers, Market Shares, Forecasting, Competitive Intelligence)

•  Brand Management & Positioning 
(Brand Equity, Brand Health tracking, Brand Lift, Positioning, Perceptual Maps, Segmentation)

My Skills include: 
•	Statistical Analysis: Factor Analysis, Cluster Analysis, Regression, Multiple Discriminant Analysis, T-Tests, ANOVA, Decision Trees
•	Survey Analysis: Net Promoter Score (NPS), MaxDiff, TURF Analysis, Conjoint Analysis, Kano Analysis, Segmentation, Van Westendorp, Importance/Performance Matrix
•	Campaign Performance: Google Analytics, Google Tag Manager, Social Studio
•	Data Analysis: SPSS, R, XLStat
•	Database Querying: Excel, SQL
•	Data Visualization: Tableau, PowerBI, Google DataStudio, Medallia
•	Online Survey: Qualtrics, SurveyMonkey, Google Forms 

 I have 2 Masters degrees in Marketing Analytics and Business Administration (MBA). 

Contact: aanalbhagat@yahoo.com
Meta
https://www.linkedin.com/company/meta
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFdNatYGiBelg/company-logo_100_100/0/1636138753911?e=1655942400&v=beta&t=iII2Ir6i3VLBquR9oU7teq0NeAN4MJ94Ul_MfQsBXlA
Global CX Analyst
Roche | Diabetes Care
https://www.linkedin.com/company/roche
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFFA15SK8fFFw/company-logo_100_100/0/1641058579067?e=1655942400&v=beta&t=pvfmEbUejtd0a4BNVuO7sCMwfNHCsmx0Fr4xRALA0jA
Sr. Customer Insights Analyst, Global CX
BSRIA Inc.
https://www.linkedin.com/company/bsria-inc
Successfully executed custom and syndicated projects focused on market and competitive analysis for this B2B market research supplier. 

Select Achievements:
•	Amplified company revenue in the USA by 42% in two years by publishing in-depth market and competitor analysis reports on industry hot topics
•	Boosted the company CRM by 38% by bringing in new contacts and clients from major players in the industry
•	Accelerated the BSRIA brand in North America by presenting top global industry trends at the industry’s biggest tradeshow, ASHRAE, in Mexico in 2018

• Executed the entire project life cycle from client requirements gathering, RFP writing, business plan, research plan and budget creation, recruiting contacts for primary research, conducting surveys/interviews, data analysis, insight presentation to clients and publishing in-depth industry analysis reports
•	Developed and analyzed semi-structured in-depth interviews and online surveys with key stakeholders to track market metrics in the North and South American markets.  
•	Optimized decision-making by tracking quantitative KPI metrics like market TAMs by revenue and volume, product segmentation, pricing, market share, forecasts, macro-economic data and qualitative data like market trends, regulations, market drivers and competitor profiles 
•	Assisted in the hiring and training of new research staff on company methodologies and culture
Chicago, IL / San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQHmmkhZ87i4Tg/company-logo_100_100/0/1519906043148?e=1655942400&v=beta&t=kfti-i-wKD92baKZwuEfTgnDAr8bLsP-0Kqjdj03K0E
Market Intelligence Analyst
Abbott | Diagnostics
https://www.linkedin.com/company/abbott-
Successfully designed client-side research projects to evaluate the global medical diagnostic devices market. 

Select Achievements:
•	Accelerated efficiency by 60% for creating customizable dashboards for easy decision-making for 100 countries by integrating the company financial system with Excel to get at key market KPIs for each product segment
•	Recognized and commended by manager and internal clients for consistently producing high-quality research that exceeded expectations and received the Contingent Worker Award in 2016

•  Successfully launched an internal centralized global program measuring KPIs like market size, growth, market share, product segmentation and forecasts for strategic decision making
•	Created customizable dashboards for the executive team to see regional and country-wise YOY trends
•	Conceptualized in-depth competitive assessments on product launches, patents, financials and emergent industry trends to maximize the impact of marketing efforts and new initiatives
•	Devised global online surveys for internal clients for feedback on process systems and action plans
Lake Forest, IL
https://media-exp1.licdn.com/dms/image/C560BAQHOkTAbXwQjcg/company-logo_100_100/0/1625141088050?e=1655942400&v=beta&t=fX-zEvgPzNx_3rmevXlqj4IVeG7-p-Lab319z4luvJQ
Marketing Specialist, Insights
Sodexo | Government Services
https://www.linkedin.com/company/sodexo
Successfully orchestrated in-depth client-side research studies to deliver relevant insights through creative storytelling for this B2B2C company

Select Achievements:
•	Reduced annual outsourcing costs by 40% by overhauling the survey program design, implementation and analysis infrastructure to make it in-house for which I received the ‘Quality At Its Best’ Award in 2009
•	Increased field survey completion rate by 70% in 1 year by developing integrated division-wide strategy for client and customer loyalty value through education sessions
•	Boosted client retention rates by 10% by supporting 80 field units in USA with client and customer experience research and action plan generation
•	Retained a $100 Million contract by creating the back-end specifications of a Quality Management Tool for which I received the Award for Excellence in 2012. 
•	Enhanced employee satisfaction by 3% over previous year by designing work-life improvement ideas as the division representative at the Sodexo national satisfaction brainstorming committee in 2012 

•  Successfully built and implemented KPI tracking studies to gage customer experience and brand health
•	Diagnosed key accounts as at-risk to maintain year-over-year retention using research techniques
•	Implemented projects on product/service evaluation, concept testing, attitude and usage studies, pricing, customer and client satisfaction, Net Promoter Score (NPS), segmentation, branding and retention.
•	  Pioneered end-to-end project management for all research projects to stay on time and on budget.
•	Headed the transition from divisional research program to a centralized company loyalty program by integrating company CRM and vendor survey platform through implementation and field user training
Simsbury, CT / Downers Grove, IL
https://media-exp1.licdn.com/dms/image/C4D0BAQFm0Ew1Z_Atpg/company-logo_100_100/0/1639732509506?e=1655942400&v=beta&t=qu0mZlecl-q1W5aoBYgoIASZWiB350q6MoMfo79FdkQ
Client Relations Manager
Rosetta Stone
https://www.linkedin.com/company/rosettastone
Headed a sales team to promote and sell the premium brand in language learning software, Rosetta Stone, in a B2C retail setting
•       Boosted the half-yearly sales quota by 50% in revenue in turn improving sales bonuses for team
•	Cultivated a 3 member team in a creative, motivating and hands-on leadership style
•	Ranked #4 in the New York / New Jersey / Connecticut region in individual sales in 2006
•	Proactively identified opportunities to amplify the brand with activities at the retail location
•      Managed team scheduling and prioritization as well as inventory management
•      Generated consumer insights through face to face customer interaction for strategic decision making
Farmington, CT
https://media-exp1.licdn.com/dms/image/C560BAQGr6gMeMVFQAg/company-logo_100_100/0/1617820758129?e=1655942400&v=beta&t=JlobbrXeVzr6uDpyTXs86rRCkjCnkgupl_i06nIaqbQ
Location Manager, Sales
Danaher Motion
https://www.linkedin.com/company/danaher-motion
Designed competitive assessments to improve company strategy and market expansion in the ball bearings market using primary and secondary research for this B2B company

•	Spearheaded phone interviews to gather information on competitor offerings and pricing
•      Developed in-depth reports on US ball bearings market analysis for strategic decision making
•      Conducted a Gap Analysis by evaluating primary data and trends to find new markets for expansion and diversification of products
Bristol, CT
Competitive Intelligence Intern
The Hartford Stage
https://www.linkedin.com/company/hartford-stage
Assisted in conducting an in-depth market research study including focus groups in the Theatre industry for this B2C company to get at consumer segmentation and value proposition

•	Assisted in planning, designing and evaluating an in-depth market research study for the tri-state area (Connecticut, New York, Boston) for the theatre company
•	Generated the focus group recruitment database to conduct 5 consumer focus groups
•      Designed the moderator's question guide based on company and brand goals 
•	Evaluated the qualitative data from the focus groups for in-depth consumer perception on branding, products, pricing and competitive advantage
•	Formulated a market segmentation, demographic and SWOT analysis for expansion of customer base
Hartford, CT
https://media-exp1.licdn.com/dms/image/C4D0BAQHHixlu6flCJA/company-logo_100_100/0/1555608610652?e=1655942400&v=beta&t=rJjVSaFFzPftc8dx7ryynhcahivQ5ab-PtcnDn3A3YU
Market Research Intern
Masters
https://media-exp1.licdn.com/dms/image/C4E0BAQH6Hg4TZO47lg/company-logo_100_100/0/1643744418062?e=1655942400&v=beta&t=hEoFdl6DgxWudsX96tAZabqQ_-LYvEL1IeD-cqlGxqs
DePaul University - Charles H. Kellstadt Graduate School of Business
https://www.linkedin.com/school/depaul-university---charles-h.-kellstadt-graduate-school-of-business/
Master of Business Administration
https://media-exp1.licdn.com/dms/image/C4E0BAQHgcxtyCUUY7w/company-logo_100_100/0/1543603418128?e=1655942400&v=beta&t=kfcHcwsVMkayJ-rO7XEGshS_JYtaqNIF9_yGGMVBAbg
University of Hartford
https://www.linkedin.com/school/university-of-hartford/
Abbott Diagnostics | Select Source International
Contingent Worker Award
Kellstadt School of Business, DePaul University
Academic Excellence Kellstadt Marketing Center Scholarship
Kellstadt School of Business, DePaul University
Kellstadt Marketing Center and Department of Marketing Academic Excellence Scholarship
Sodexo Government Services Division
Award For Excellence
Sodexo Government Services Division
Quality At Its Best
•	Analyzed data to create a model for forecasting retail and foodservice sales, in USA using time series analysis
•	Used methods such as Autoregressive Models, Moving Average Models, Seasonality, Stationarity Analysis, Data transformations, Autocorrelations, Residual analysis, etc in R
Modeling Retail and Foodservice Sales using Time Series & Forecasting
•	Analyzed 4 Yoplait Light Ads to measure Ad effectiveness, Ad worth and positioning
•	Used analysis methods such as Moment-to-Moment Analysis, Factor Analysis, Regression, Cluster Analysis, Multiple Discriminant Analysis, Logistic Regression, Correspondence Analysis in SPSS
Yoplait Ad Effectiveness Analysis
•	Conducted a perceptual mapping and conjoint analysis study using Factor Analysis in SPSS
•	Created an advertising and social media implementation strategy to increase category sales for the New Orleans brand as a family destination
Perceptual Mapping & Conjoint Analysis Study--City of New Orleans
•	Used data analytics to create a forecasting system to model apartment prices in Eugene, Oregon
•	Analyzed real data using multiple regression, model selection, transformations, etc in SAS
Modeling Home Prices to Create A Forecasting System
•	Conducted an in-depth Qualitative research study targeting Carhartt consumer perceptions
•	Used in-depth interviews, primary, secondary, netnographic research to gain insights
Carhartt Brand Consumer Perceptions
Shaw Academy
Professional Diploma in Digital Marketing
Coursera
www.coursera.org
VFEFH47MN2W8
Brand Identity & Strategy
https://www.coursera.org/account/accomplishments/certificate/VFEFH47MN2W8
Coursera
www.coursera.org
4YEDF89PQXEK
UX Research at Scale: Surveys, Analytics, Online Testing
https://www.coursera.org/account/accomplishments/certificate/4YEDF89PQXEK
Coursera
www.coursera.org
7SKP3VSSPXBU
Understanding User Needs
https://www.coursera.org/account/accomplishments/certificate/7SKP3VSSPXBU
Coursera
www.coursera.org
884PADVXRX82
Introduction to User Experience Principles and Processes
https://www.coursera.org/account/accomplishments/certificate/884PADVXRX82
LinkedIn
www.linkedin.com
Creating a Positive Customer Experience
http://www.linkedin.com/learning/creating-a-positive-customer-experience
LinkedIn
www.linkedin.com
Create A Brand Strategy
http://www.linkedin.com/learning/create-a-brand-strategy
LinkedIn
www.linkedin.com
Defining and Segmenting Competition
http://www.linkedin.com/learning/defining-and-segmenting-competition
LinkedIn
www.linkedin.com
Advanced Product Marketing
http://www.linkedin.com/learning/advanced-product-marketing
LinkedIn
www.linkedin.com
Building Customer Loyalty (2014)
http://www.linkedin.com/learning/building-customer-loyalty-2014
LinkedIn
www.linkedin.com
Marketing Foundations: Competitive Market Analysis
http://www.linkedin.com/learning/marketing-foundations-competitive-market-analysis
LinkedIn
www.linkedin.com
UX Foundations: Making the Case for Usability Testing
http://www.linkedin.com/learning/ux-foundations-making-the-case-for-usability-testing
LinkedIn
www.linkedin.com
Brand Building Basics
http://www.linkedin.com/learning/brand-building-basics
LinkedIn
www.linkedin.com
Introduction to Content Marketing
http://www.linkedin.com/learning/introduction-to-content-marketing
https://www.linkedin.com/in/designated-dr-belinda-kendall-68894313
Charlotte, NC
Designated Dr. Belinda Kendall
CEO and Founder of Promise Media Group, LLC and Promise Gospel Network, LLC
https://www.linkedin.com/in/geenamarcelia
Seattle, WA
Geena Marcelia
Brand Marketer | Storyteller | Marketing Manager @ Expedia (Hotwire)
https://www.linkedin.com/in/carrieransom
Sarasota, FL
Carrie Ransom
Technical Sourcer at Meta
https://www.linkedin.com/in/davidpineros
San Francisco Bay Area
David Piñeros Cáceres
Strategy & Business Operations Leader
https://www.linkedin.com/in/michael-sommerkamp-j-d-70666044
Indianapolis, IN
Michael Sommerkamp, J.D.
VP & Sr. Trust Officer at Horizon Trust & Investment Management
https://uk.linkedin.com/in/samridhie
Coventry
Samridhie Gambhir
Senior Developer | Ex- ThoughtWorker
https://www.linkedin.com/in/nulman
San Francisco Bay Area
Rafi Nulman
Director of Product Strategy at Meta
https://in.linkedin.com/in/parag-jain-6950977a
Bengaluru
Parag Jain
Amazon | BITS Pilani
https://in.linkedin.com/in/adrita-sarkar-568698139
India
Adrita Sarkar
Senior Technical Recruiter at Artech Information Systems
https://www.linkedin.com/in/yuronghe
Seattle, WA
Yurong He
UX Researcher
https://www.linkedin.com/in/shelby-mancuso-83a59a57
Rochester, New York Metropolitan Area
Shelby Mancuso
Nurse Educator, Pediatric Surgery at Golisano Children’s Hospital University of Rochester Medical Center
https://uk.linkedin.com/in/ankita-g-458b901a
London
Ankita G.
Head of Investor Relations
https://www.linkedin.com/in/stacey-olsen
Southbury, CT
🌟Stacey Olsen🌟
Global Entrepreneur*Rodan+Fields*I help motivated people build residual income on their terms in Canada, Australia& USA
https://www.linkedin.com/in/lisa-hoffman-1a363458
Closter, NJ
Lisa Hoffman
Remax Signature Homes
https://www.linkedin.com/in/shannara-baskerville-0a5ba27b
Clementon, NJ
Shannara Baskerville
School Psychologist/Case Manager
https://www.linkedin.com/in/nicholas-m-wiktorski-ab28a085
Webster, NY
Nicholas M. Wiktorski
East Coast Regional Sales Manager at Omega TMM/Founder and CEO at Tonka Sweets LLC
https://www.linkedin.com/in/jedediahwebster
Cape Girardeau, MO
J.D. Webster
Executive Vice President | 26k+ | Top .05% | Looking to Implement Strategic Growth Experience
https://www.linkedin.com/in/khamunetri-clark-800370155
Aurora, CO
Khamunetri Clark
Associate Systems Engineer
https://www.linkedin.com/in/danielle-rubin-3bb91435
Caldwell, NJ
Danielle Rubin
Office Manager at Elliott-Lewis Corporation
https://www.linkedin.com/in/deannaworrell
Scottsdale, AZ
Deanna Worrell
Environmental Graphic Designer at Arizona State University
LinkedIn User
      
          



            
              
        
              
  

    
        I had the pleasure of working with Aanal on advancing our analytics capabilities and breaking down silos to help enable more data-driven decision-making.  Even though she was only with us a short time, she built trusting relationships quickly and was able to make an impact from the very start.  I appreciated her appetite for curiosity and really digging in to understand where there were opportunities.  She also asked great questions to challenge the status quo in order to help us continuously improve.  Aanal had analytical competency while also understanding the business application of the insights.  She would be a valuable asset and team player for any organization. Olivia Pope
      
          



            
              
        
              
  

    
        I had the pleasure of working with Aanal for a year and a half at BSRIA on the same team. I was particularly impressed with Aanal's ability to identify and collect appropriate customer, competitor and market data and to translate this data into executable and effective market intelligence reports. In collaborating on projects together, her positive nature and "can do" attitude won over many clients. 

Aanal would be a true asset to any organization and comes with my heartfelt recommendation. 

