Alexandra Fonseca
Sr. Social Strategist at Nobox
Strategist - LATAM/Caribbean Markets
Hi, I'm Alexandra! I'm a social strategist with experience in healthcare, hospitality, aquaculture, construction, music, and entertainment. I was born in Costa Rica, a country prioritizing equity and sustainability. These are traits that I have adopted into my management style and work ethic, in addition to culturally relevant and human-first solutions (especially when it comes to community engagement, audience development, and brand awareness). 

My interests include lifting weights, dancing, environmental activism, social justice, going on long walks with a new music playlist, taking a thousand pictures of those magical Miami sunsets, and my three dogs and cat. Looking forward to connecting! 🌞

email: alefonseca314 [at] gmail [dot] com
twitter/IG: @aalexfonsecaa
Nobox
https://www.linkedin.com/company/nobox
Clients: 
LATAM/Caribbean Markets - Gatorade, Pepsi, Ocean Spray, Netflix (@muynetflix) 

• Lead the development of social and brand strategy 
• Collaborate with Community Managers, Social Media Managers, Account Managers, Analysts, and Creative for social & strategy, content creation, and experiential opportunities.
Miami, Florida, United States
https://media-exp1.licdn.com/dms/image/C4E0BAQH10mLn1Cngkg/company-logo_100_100/0/1615305633480?e=1655942400&v=beta&t=twBWGk0BzmYVOddcoc92J-aZ6WiVi3cMQZTV-T5Srd8
Sr. Social Strategist
Mochee Social
https://www.linkedin.com/company/mochee-llc
Clients: Holman Automotive, Informa (Miami Yacht Show), Brightline, Playa Resorts & Hotels

•	Participated in key client meetings (status checks, project briefings, agency day meetings, cross-agency partner meetings). 
•	Managed client projects or brands, directing execution of projects and mining new opportunities. 
•	Identified new business opportunities, understand current market trends and conducted background research to evaluate opportunities and client fit.
•	Led the conception and development of online and social programs.
•	Responsible for planning, managing, monitoring, and controlling the execution of a number of digital and social media initiatives from beginning to end.
•	Assigned and managed individual project tasks, holding regular meetings to monitor progress
•	Developed data reports, monitored performance, assess metrics, and track success to yield ROI.
•	Mentored & managed a team of creative social media interns.
Miami/Fort Lauderdale Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGAreXN-WK5Zw/company-logo_100_100/0/1574706949218?e=1655942400&v=beta&t=1Svn0mzVmFfeh6h2KN2qzUefadvO3mBaKISejrLSBac
Senior Account Manager, Strategy Lead
the community
https://www.linkedin.com/company/thecommunityagency
Clients: Verizon's Best for Good Reason 

•	Conceptualized topics for Verizon’s Best for Good Reason social media campaign, targeting twelve focal cities in the United States with relevant content that collates with Verizon engineer interviews. 
•	Maintained and curated monthly content calendar, updating and reorganizing daily as concepts are revised during the approval process.
Miami, Florida
https://media-exp1.licdn.com/dms/image/C560BAQHCfhfrkeOZ_Q/company-logo_100_100/0/1625070027030?e=1655942400&v=beta&t=lkN8uOCDNJG4DliLIXrWNhH1D63KQpnfSzyp4Wy448g
Freelance: Content Strategist
The Latin Recording Academy
https://www.linkedin.com/company/the-latin-recording-academy
•	Managed overall pitch process internally, from creating schedules to facilitating kickoffs, to compiling materials, to ensuring on-time delivery.
•	Analyzed industry trends and performance data to develop insights that shaped The Latin GRAMMYs sponsorship and strategic plan. 
•	Supported event details for experiential sponsor activations at The 18th Annual Latin GRAMMYs and ancillary events in Las Vegas (top-tier sponsor activations included Buchanan’s, Audio-Technica, Pioneer DJ, McDonalds, L’Oreal).
Miami/Fort Lauderdale Area
https://media-exp1.licdn.com/dms/image/C560BAQFgCCzC_breww/company-logo_100_100/0/1647552578341?e=1655942400&v=beta&t=tXtdc4JSzJW6Pf_Co0KekoErOHFG9j7o0_uI9kfpbUY
Seasonal: Senior Coordinator, Business Development
Engine Shop
https://www.linkedin.com/company/engine-shop-agency
Clients: Mercedes-Benz, Greyhound

• Supported hospitality activities at a variety of high-profile events including gifts, tickets, transportation, guest, and VIP management (Mercedes-Benz Academy Awards party, The Players’ Tribune ESPYS party).
•  Monitored client’s program executions; provide insight and opportunities for further reach and efficiency as necessary.
• Worked on multiple event projects simultaneously and keep all details and progress up to date.
Los Angeles, CA
https://media-exp1.licdn.com/dms/image/C4E0BAQHtbQswnjsopQ/company-logo_100_100/0/1624979219479?e=1655942400&v=beta&t=RpvnLPiHmKyH4AL89vFjD8Vw9Kuyt0KBonz10U1y0yY
Contract: Marketing Associate, Experiential
Relevant24
https://www.linkedin.com/company/relevant24
Clients: TBS, Mondelēz, REI, Mattel, Anheuser-Busch, Hitachi, Beam Suntory, Priceline

• Identified and analyzed emerging trends for same-day execution of "relevant" social media assets and content. 
• Collaborated with copywriters and art director for real-time feedback and insights as trends developed during the day to execute same-day content. 
• Ideated and collaborated with art directors to produce multicultural and/or Hispanic marketing initiatives for business development purposes for social media 
• Developed the community manager initiative for Barbie/Mattel that launched on Facebook, Instagram and Twitter to a following of over 14 Million. 
• Supported client expectations and relations alongside the lead Account Supervisor to deliver assets on a timely manner daily.
Boston, Massachusetts, United States
https://media-exp1.licdn.com/dms/image/C560BAQGM1pxauHhqsg/company-logo_100_100/0/1519902430995?e=1655942400&v=beta&t=MOIsXx-BbEPeni7dIhD_IqwU4NYw3KeMdEm5JfKQIHM
Digital Strategist & Pulse Editor
Xamarin
https://www.linkedin.com/company/xamarin
• Engaged with developers worldwide, including Microsoft MVPs and Xamarin user group leaders.
• Assisted with Head of Developer Relations in various roles such as updating weekly exec. Ppt., and replying to unanswered emails through Desk; answered support emails.
Boston, MA
https://media-exp1.licdn.com/dms/image/C4D0BAQGt9ShVP8yL9A/company-logo_100_100/0/1519887977325?e=1655942400&v=beta&t=IooVTFVWr4a2OgplmKymGiaK2aiAsd967xOI5w64zrs
Contract: Community Manager
Bachelor of Arts - BA
Minor in Women's and Gender Studies.
Writing, Literature and Publishing
https://media-exp1.licdn.com/dms/image/C4E0BAQG-e7CqIASphQ/company-logo_100_100/0/1519912553288?e=1655942400&v=beta&t=GE9JHHzke5vwwJuilGjUm8Vyufqu0kRoNChWc-fkIaM
Emerson College
https://www.linkedin.com/school/emerson-college/
Master of Science - MS
Media Ventures
https://media-exp1.licdn.com/dms/image/C560BAQFBK74krMig1Q/company-logo_100_100/0/1519855919160?e=1655942400&v=beta&t=Ehrh1pxAqyC5JUow0KIVqbgRK7tzi0JTmKv8DXjxgEQ
Boston University
https://www.linkedin.com/school/boston-university/
LinkedIn
www.linkedin.com
Change Management Foundations
https://www.linkedin.com/learning/change-management-foundations-10041380
LinkedIn
www.linkedin.com
Communicating in the Language of Leadership
https://www.linkedin.com/learning/communicating-in-the-language-of-leadership
LinkedIn
www.linkedin.com
Social Media Marketing: Managing Online Communities
https://www.linkedin.com/learning/social-media-marketing-managing-online-communities
LinkedIn
www.linkedin.com
Managing a Cross-Functional Team
https://www.linkedin.com/learning/managing-a-cross-functional-team
LinkedIn
www.linkedin.com
Project Management Foundations: Budgets
https://www.linkedin.com/learning/project-management-foundations-budgets-3
LinkedIn
www.linkedin.com
Project Management for Creative Projects
https://www.linkedin.com/learning/project-management-for-creative-projects-3
https://www.linkedin.com/in/alex-barutis
New York City Metropolitan Area
Alex Barutis
Student at Boston University
https://www.linkedin.com/in/philipjting
San Francisco Bay Area
Phil Ting
Lead Frontend Engineer @ Compass
https://www.linkedin.com/in/ashleyrquintilone
Dallas, TX
Ashley Quintilone
Sr. Coordinator, Alumni & Public Affairs at Texas Rangers Baseball Club
https://www.linkedin.com/in/eric-chaney-58ab88173
Dallas-Fort Worth Metroplex
Eric Chaney
Business Owner
https://www.linkedin.com/in/emkalogiannis
Tampa, FL
Emilia Kalogiannis
Senior Account Manager at Mochee Social
https://ec.linkedin.com/in/gabriela-olivero-hidalgo-431679157
Ecuador
Gabriela Olivero Hidalgo
Asistente de Gerencia General
https://www.linkedin.com/in/emilystorch
New York, NY
Emily Storch
Digital Producer at thelab
https://www.linkedin.com/in/leegermeroth
Dover, NH
Lee Germeroth
Digital Marketing Consultant -- Professional Photographer -- Speaker
https://www.linkedin.com/in/ken-jarosz-80923a5
New York City Metropolitan Area
Ken Jarosz
Project Director at The&Partnership
https://www.linkedin.com/in/patricklupinski
New York, NY
Patrick Lupinski (he/him)
Associate Creative Director, Art at Klick
https://pt.linkedin.com/in/pedronuno-silva
Lisbon Metropolitan Area
Pedro Nuno Silva
Human Resources Specialist . People and Culture Manager . Actor . Diversity and Inclusion Advocate
https://www.linkedin.com/in/josephcacciato
New York, NY
Joseph Cacciato
Specialist, Digital Activation(APEX) at Publicis Media
https://www.linkedin.com/in/genesis-estrella-153841187
New York City Metropolitan Area
Genesis Estrella
Senior Recruiting Specialist
https://www.linkedin.com/in/danarandall
New York, NY
Dana Randall
Creative. Accessible Design. Brand Transformation & Innovation Expert. Learning to navigate my disability, enabled me to become a better designer.
https://www.linkedin.com/in/daniellerutigliano
New York City Metropolitan Area
Danielle Rutigliano
Global Head of Talent Management at VICE Media
https://www.linkedin.com/in/mattresnick
New York, NY
Matt Resnick
Senior Director, Global Head of Talent Acquisition at VICE Media
https://www.linkedin.com/in/chris-nelles-08634164
New York City Metropolitan Area
Chris Nelles
Associate Director, Talent Acquisition @ OLIVER Agency
https://www.linkedin.com/in/ashantii
Los Angeles Metropolitan Area
Ashanti Ishakarah
Senior Client Partner - Tech & Telco at Spotify- AT&T
https://www.linkedin.com/in/aisha-hatter-07186888
Tampa, FL
Aisha Hatter
Marketing Strategy Manager, SkinStore at THG
https://www.linkedin.com/in/jessicanhartley
Atlanta Metropolitan Area
Jessica Hartley
🌟Strategy & Customer Experience Executive🌟| Podcast Host | DEI Advocate | Speaker | Board Member | Chief
Rebecca Lattanzio
      
          



            
              
        
              
  

    
        To Whom It May Concern, 

It is my absolute pleasure to recommend Alexandra. I came to know Alexandra, working as her account lead at Mochee Inc. Her writing, ability to quickly master new skills, and analytical outlook are exceptional. 

Throughout my time working with her, Alexandra demonstrated a very impressive level of initiative, always looking for opportunities for growth at both a personal and professional level and finding new ways to use her skills within our work environment. She was a wonderful asset to our team and pushed everyone to excel. She showed particular effectiveness in evaluating our team's efficiency and process, a skill I've found difficult for most to asses from within. She is focused, results-driven, and proactive. 

On a personal level, Alexandra stands out as an intellectual, motivated individual whom I feel I always have more to learn from. I admire her drive, genuine nature, and conscientiousness. I feel strongly that she would be an asset to your team and it was a pleasure working closely together for many years. 

Best, 
Rebecca Lattanzio  Elise Upperman
      
          



            
              
        
              
  

    
        Alex was an integral part of the Engine Shop team from the day she started. She identified problems and proactively found solutions without being prompted to do so. Her eagerness to learn and understand marketing and experiential events allowed her to be involved in a variety of programs. During her time at Engine Shop, Alex worked on high-profile activations such as 400+ person events, Influencer Marketing and Ambassador programs. Each activation she worked on had multiple PR, marketing, talent and social components, which she navigated seamlessly. I would highly recommend Alex and look forward to her future success.  Cody Damon
      
          



            
              
        
              
  

    
        Aleks was an exceptionally talented social media intern for Media Cause. She thrived in the fast-paced agency environment and hit the ground running from day one. She asserted herself into accounts and provided actionable ideas for our nonprofits to thrive in the social space. Her work ethic and passion would make her an asset for any organization looking for a strong digital marketing employee. Kristy Kosak
      
          



            
              
        
              
  

    
        Alexandra has been an amazing asset to the Media Cause team as an intern over the past few months. She is extremely detail-oriented and hard-working, completing assigned tasks in a timely fashion. Her passion for working with nonprofits shines through in her approach to assisting in social media strategies. Alexandra's creativity and skill set will prove a valuable asset for any company looking to hire her. Lydia Liebman
      
          



            
              
        
              
  

    
        Alexandra has been an incredible asset to WECB over the years she has worked here. She is a highly knowledgeable Web Director who truly understands the different facets of web design and web management. Alexandra has been a pleasure to manage as she completes all tasks assigned to her in a timely manner and infuses creativity in everything she does. Her dedication is commendable; she attended staff meetings regularly and worked efficiently with the rest of the management staff. Her skill set and knowledge would be highly beneficial to any company looking to effectively manage or improve their web presence.
Liked by Alexandra Fonseca
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Have you heard the good word? Superfly has entered Web3. Introducing Superf3st, a membership-based community of music lovers on a mission to build…
Shared by Alexandra Fonseca
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I like to say, explain to me like I'm 5
Liked by Alexandra Fonseca
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Basic strategy wins because it’s fundamental. The more complex your strategy becomes, the more likely it will fail.  Here are 3 fundamental…
https://de.linkedin.com/in/alexandrarodriguesfonseca
Berlin Metropolitan Area
Alexandra Fonseca
Product Data Analyst at H&M Group
https://co.linkedin.com/in/alexandra-fonseca-190a47189
Bogota, D.C.
Alexandra Fonseca
Líder de Seguridad y Salud en el Trabajo
https://pt.linkedin.com/in/alexandra-fonseca-65239759
Porto
Alexandra Fonseca
Audiologist
https://ch.linkedin.com/in/alexandra-fonseca-108a92a1
Geneva
Alexandra Fonseca
Secrétaire comptable chez Etat de Genève
https://br.linkedin.com/in/alexandra-fonseca-006543220
São Paulo, Brazil
Alexandra Fonseca
Especialista em Prótese
Emerson College Alumni Association
https://media-exp1.licdn.com/dms/image/C4D07AQGyleU5Rdgahw/group-logo_image-shrink_92x92/0/1631002187847?e=1647691200&v=beta&t=V7DX1zkikkfzAIWWyoYcqk71DTUstKnncRpWt2sKrrM
https://www.linkedin.com/groups/47312
COM Connection
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https://www.linkedin.com/groups/2209669