Barbara Llarena
Public Relations Consultant at AAHSOME Communications | Results-Oriented Public Relations
Results-Oriented Public Relations Consultant
Not only have I worked with many local and national technology companes, I also have experience launching international companies in the U.S. market, including companies from Finland, Hong Kong, Israel, Sweden and the United Kingdom. I understand what it takes to get international companies recognized in the U.S. and I enjoy working with people of different cultures.

My work experience spans the gamut from start-ups to Fortune 500 companies such as Cisco and consulting giant, McKinsey and Company. Working on both the agency and corporate PR side has helped me to better understand client goals and how companies can achieve market leadership. My knowledge of technology includes both the business-to-business and business-to-consumer sectors. My expertise is in enterprise technology, with deep experience in online collaboration, software virtualization and cloud computing.

Contact me when you're ready to achieve "aahsome" results.

I've worked with companies in the following industries: 

Collaboration  Software(SaaS)
Content Management
Human Resources
IP Address Management
IT Management 
Management Consultants
Marketing Automation
Online Services 
Software Defined Networking
Startups
Storage
Utility Computing
Virtualization Software
Voice over IP
AAHSOME Communications | Results-Oriented Public Relations
https://www.linkedin.com/company/aahsome-communications
For more than 20 years, I have worked in the the public relations and high-tech industries and currently serve as an independent PR consultant. I have successfully launched startups at the prestigious launch show DEMO and other technology conferences. 

I've also created and implemented strategic public relations and social media programs for startups and public companies and helped companies with defining their positioning and messaging.

Some of the companies I've worked for include, AppSense, 3PAR, Cisco Systems, FusionLayer, iMeet Central, McKinsey & Company and more.

In addition, I've developed and executed product launches for high-tech startups, conducted perceptual audits to determine customer and prospect opinions to create proper positioning, wrote and distributed press releases and secured media briefings with top tier media and industry analysts.

As an account lead, I managed client accounts and educated the media and the market about new and little understood technology. I also served as the public relations contact for a major technology show.

I thrive in developing strategies that will take these companies to the next level, and I'm passionate about technology, working on both the business-to-business and business-to-consumer sectors.

Some of the industries I've worked in include:
Collaboration
Content Management
Desktop-as-a-Service
Human Resources
IP Address Management
IT Management
Management Consulting
Marketing Automation
Software-as-a-Service
Software Defined Networking
Storage
Utility Computing
Virtualization
Voice over IP
San Francisco Bay Area
Public Relations Consultant
Rocket Science
Managed public relations programs for B2B technology companies including: 
-analyst relations
-media relations
-customer relations
-tradeshow support
-direct mail campaigns
Account Director
Horn Group
https://www.linkedin.com/company/horn-group
Managed public relations programs for startup technology companies and management consultant firm McKinsey & Company.
San Francisco
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Account Executive
Business Wire
https://www.linkedin.com/company/business-wire
Responsible for managing a SF Bay Area sales territory including Sacramento and the Reno/Lake Tahoe areas.  Assisted public and private companies, government agencies and non-profit organizations reach targeted media and analysts via Business Wire's international newswire service.

-Managed several hundred accounts while obtaining new business
-Consistently ranked one of the top performers in region
-Organized and managed monthly media events
-Mentored and trained new hires
San Francisco, CA
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Account Executive
Bachelors
Graduated with an option in Advertising
Mass Communication
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California State University - East Bay
https://www.linkedin.com/school/csueastbay/
https://uk.linkedin.com/in/samuel-bosden-b25039b
London
Samuel Bosden
Senior Global Media Strategy Lead at PlayStation
https://uk.linkedin.com/in/iain-pawsey-71039b10
Horsham
Iain Pawsey
Sony PlayStation - Global Senior Media Agency Management Lead
https://au.linkedin.com/in/davidrobles75
Sydney, NS
David Robles
Marketing & Communications Director APAC at Bethesda Softworks
https://www.linkedin.com/in/wendyspies
San Francisco Bay Area
Wendy Spies
Chief Growth Officer - Strong vision. Clear plan. Sustained effort.
https://www.linkedin.com/in/elizabethmfitzgerald
San Francisco, CA
Elizabeth Fitzgerald
Communications, Integrated Marketing & Brand Strategist
https://ca.linkedin.com/in/tpersaud
Toronto, ON
Travis Persaud
Communications Specialist | Content Marketing Consultant | Helping businesses clarify their message
https://www.linkedin.com/in/raschelleburton
Greater Boston
Raschelle Burton
Head of Corporate Reputation Communications at Wells Fargo
https://www.linkedin.com/in/maxinesilva
Solana Beach, CA
Maxine Silva
Head of PR and Communications at Alo Yoga, Alo Moves
https://www.linkedin.com/in/rnederle
San Francisco, CA
Romina Ederle
Head of PR and Communications at Canva
https://www.linkedin.com/in/brian-smith-ms-2275925
Las Vegas, NV
Brian Smith, MS
Global Corporate Communications and Social Responsibility at UFC
https://www.linkedin.com/in/jasonrubin
West Hollywood, CA
Jason Rubin
VP Metaverse Content @ Meta
https://www.linkedin.com/in/ebbieparsons
Atlanta, GA
Ebbie Parsons, III
Managing Partner at Yardstick Management
https://www.linkedin.com/in/kellymcginnis1
San Francisco, CA
Kelly McGinnis
SVP & Chief Communications Officer at Levi Strauss & Co.
https://www.linkedin.com/in/jenn-drago-ericksen-58a09624
San Francisco Bay Area
Jenn Drago Ericksen
Chief of Staff & Publicist for Marc Lore
https://www.linkedin.com/in/naz-khan-a111188
Oakland, CA
Naz Khan
Public Relations and Communications Professional
https://www.linkedin.com/in/norma-king-ab5b9840
Oakland, CA
Norma King
Public Relations and Communications Professional
https://www.linkedin.com/in/nouraalrajhi
Denver, CO
Noura Al-Rajhi
Assistant Account Executive at OutsidePR
https://www.linkedin.com/in/cindysorgea
Belleville, IL
Cindy Sorgea
Marketing & communications consultant | Public relations expert | Professional problem solver
https://www.linkedin.com/in/stacyschwartzpr
Los Angeles Metropolitan Area
Stacy Wonacott
Independent Public Relations Strategist and Consultant
Liked by Barbara Llarena
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Excited to join the Respond Software Inc. team!  After a great run at HPE, I'm back to the scrappy world of Silicon Valley startups and loving every…
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Honored to be included in the CEO Outlook in CRN published today...my thoughts on innovation, investments and keys to success for our channel…
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Hate to break it to you, but media coverage is not public relations.Why you ask: https://lnkd.in/gMs-pPJ#publicity #marketing #eda #publicrelations
Cloud Connect - Empowering the Cloud-Enabled Enterprise
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Cal State East Bay Career Connections
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Marketing, Sales, Social Media, and Technology Innovation Network by SOLUTIONators.org
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BtoB Tech PR
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Social Media Marketing Group by Connect365.io
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Solo PR Pros
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On Startups - The Community For Entrepreneurs
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PR Professionals
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