Andrew Arenson
Co-Founder at Vertical Rail
Advertising and Marketing in the Age of Amazon
I am a co-founder of Vertical Rail in Aptos, Ca. We are a privately-run 13-person digital marketing agency that specializes in Amazon, Google Shopping, and organic SEO for ecommerce. I’ve been exclusive to the digital marketing space since 1996. 

My career has been focused on helping brands and manufacturers advance their marketing and profitability through expert strategy and managed services.  Our firm’s collective experience gives our clients a measurable competitive advantage that translates to greater profit. 

Our clients are busy and don’t have the time or the in-house resources to master Amazon management alone. They need someone who understands how shipping, product costs, inventory management, fees, overhead, and advertising – all factor into profit. We help our clients make these important Amazon decisions with confidence. 

Our approach is consultative and goal-centric. We provide a focused breadth of services that include strategy, consulting, advertising, content, analysis and trouble-shooting. We have experience working with all seller types and we excel working with complex situations.   

Not your run-of-the-mill agency, Vertical Rail offers brands a true growth opportunity. You’ve worked with people in marketing before, but now you really need someone that takes dead-aim on your goals. Vertical Rail delivers: 

Proven results in Amazon across multiple industries 1P, 3P and Hybrid 
Strategic plans customized to engineer profit 
Competitive analysis that identifies quantifiable opportunity 
Best-In-Class advertising management, technology & key performance indicators 
Problem solving and case management for complex matters
Vertical Rail
https://www.linkedin.com/company/vertical-rail
Vertical Rail is a digital marketing agency that gives ecommerce brands and manufacturers a competitive edge in Amazon. Our experience in e-commerce and CPG keeps us focused on what matters most to brands – strategy, scalability and profit. 

Every brand is different and our services are geared to their particular needs – solving problems, reaching goals or finding an expert by service or industry. 

At VR we offer four distinct solutions common to 1P, 3P and Hybrid sellers:  

Consulting – when you need precise guidance, a strategic plan, or help solving a complex matter. 
Advertising – When you want to improve sales and increase profit
Amazon Content – the right product and brand optimization 
Case Management – When policies, processes, and support departments impair your business
Aptos, California
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Co-Founder
Equity Marketing Solutions
Boutique digital marketing services firm providing expert SEO, PPC and website design for brands, retailers and professional services companies.
Aptos, CA
Founder
Submit Express
https://www.linkedin.com/company/submit-express
Dir of Sales and Marketing. Provided search engine optimization strategy and project management  for robust client base of private and publically traded companies. Administered successful SEO programs for Land Of Lakes, Kraft Foods, Weight Watchers, Seimens Mobile, Purina Mills, Amgen, Penn State University, 
Gemology institute of America, among hundreds of others.
https://media-exp1.licdn.com/dms/image/C4E0BAQGX-8W6KFqixQ/company-logo_100_100/0/1519863868266?e=1655942400&v=beta&t=fxKD_7W06guKw-_DKZQGsrhrEMSGJmVzq-qxSAZAP0Q
Dir Sales
One Up Web
https://www.linkedin.com/company/oneupweb
Dir of Sales from 1998 - 2000. Formulated sales and optimization strategy for SEO and SEM clientele.
https://media-exp1.licdn.com/dms/image/C560BAQEwD0QEOkX6rg/company-logo_100_100/0/1519856485033?e=1655942400&v=beta&t=ASK4xnOgkJf_Dqw45ziL5q2oIDdoxeTz8VJzwEnk2xA
Dir Sales
Alaska Internet Travel Guides
Website design, search engine optimization, project management, ad copy creation, paid search, PPC mangement, directory inclusions, link building, project management, strategy assessments,
Dir Sales
BA
Journalism
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University of Alaska Fairbanks
https://www.linkedin.com/school/university-of-alaska-fairbanks/
Amazon Advertising
learningconsole.amazonadvertising.com
Amazon DSP Campaigns Certification - United States
https://learningconsole.amazonadvertising.com/student/award/5hy4YFVPVfFHpvJA1ESZNVGK
Google
skillshop.exceedlms.com
Google Ads Video Certification
https://skillshop.exceedlms.com/student/award/TNRLzUbPjZNTEjQ25VMNvst6
Google
skillshop.exceedlms.com
Google Ads Display Certification
https://skillshop.exceedlms.com/student/award/L3WXuuABYVmSNqoLHXWD4Koo
https://www.linkedin.com/in/lbateman
Aptos, CA
Linda Bateman
Amazon Growth Director - Vertical Rail
https://www.linkedin.com/in/meleighsmith
New River, AZ
Melissa Buck
Digital Marketing & Project Management Since 2006
https://www.linkedin.com/in/georgegabrelian
San Francisco Bay Area
George G.
Website Developer at Equity Marketing Solutions/Vertical Rail
https://www.linkedin.com/in/katierauber
Oakland, CA
Katie Rauber
Senior Marketing Manager at Smule, Inc.
https://www.linkedin.com/in/davidfornelli
San Francisco, CA
David Fornelli
Performance Advertising and Digital Marketing Professional at Quantcast
https://www.linkedin.com/in/holdennow
Oakland, CA
Holden Hume
Creative Leadership for Brand, Marketing, and Advertising.  Concept-forward, Strategy-driven, and Data-informed.
https://www.linkedin.com/in/tracisussholz
San Francisco, CA
Traci Sussholz
Senior Global Director, Advertising & Marketing
https://www.linkedin.com/in/nikitatiwarica
San Ramon, CA
Nikita Tiwari
Social Media, Digital Marketing, Email Marketing, Social Media Advertising
https://www.linkedin.com/in/nikkibarden
Danville, CA
Nikki Barden
Paid Advertising Account Manager at Power Digital Marketing
https://www.linkedin.com/in/kblawie
San Francisco Bay Area
Katie Blawie
Marketing @ Lyft
https://www.linkedin.com/in/meagan-phillips
San Francisco Bay Area
Meagan Phillips
Marketing and communications leader
https://www.linkedin.com/in/shawn-burtenshaw-81733a133
Terreton, ID
Shawn Burtenshaw
Ranch Manager at Trinity/ American Patriot Ranches
https://www.linkedin.com/in/michellevillasenor
San Francisco, CA
Michelle Villasenor
Customer-centric Strategy for Brand and Growth Marketing teams | Curology, Rothy's, Apple, Airbnb, Sephora, Madewell
https://www.linkedin.com/in/travislodolce
San Francisco Bay Area
Travis LoDolce, MBA
Brand, Marketing, and Advertising Professional
https://www.linkedin.com/in/jilldfisher
San Francisco Bay Area
Jill Danielle Fisher
Global Product Marketing Manager, Advertising Measurement at Twitter
https://uy.linkedin.com/in/maitecastrocamejo
Uruguay
Maite Castro
PPC Marketing Specialist
https://www.linkedin.com/in/kristellnunez
San Jose, CA
Kristell Nunez
Incoming Marketing Intern at CrowdStrike | Social Media & Marketing Assistant | Marketing Student
https://www.linkedin.com/in/chase-cassara-97081118b
Athens, GA
Chase Cassara
Amazon Advertising Expert | Director of Account Coordinators at Seller Labs
https://ca.linkedin.com/in/yohan-perez-80883731
Montreal, QC
Yohan Perez
CEO at Rank Media
https://www.linkedin.com/in/jenniferleitman
San Francisco Bay Area
Jennifer Leitman, MBA
CMO | SVP |  Brand Strategy | Marketing & Advertising | Creative Direction | Fan Based Content & Community
Frank Horath
      
          



            
              
        
              
  

    
        Drew and his over-the-top team helped me re-work my website in early 2013.  My partner and I are extremely pleased with the end -results.  Our site is now totally dialed in to the "vibe of our customer".  Drew and his team are totally dialed in to putting themselves into the shoes my businsess and more importantly the shoes of my client. Melissa Buck
      
          



            
              
        
              
  

    
        In the nearly seven years I have been working for Andrew, he has proven himself time and again to be an innovative forward-thinker. He treats every client and every project as unique and strives to help them display their brilliance naturally. Marketing is his passion, helping people create success is his superpower. I couldn't ask for a better mentor.
Liked by Andrew Arenson
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My book officially launched yesterday... and it got a Number 1 New Release banner in Sales & Selling Techniques, a Number 1 New Release banner in…
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18 Months ago we started a journey to officially change our name to King Arthur Baking Company and bring energy to our brand that reflects who we are…
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We just launched a new brand and website, our team's going distributed longterm, and we're deepening our commitment to the social impact sector. Read…
https://www.linkedin.com/in/andrew-arenson-46a528
Indianapolis, IN
Andrew Arenson
Principal Programmer/Analyst at IUPUI
https://www.linkedin.com/in/andrew-arenson-187b69159
Greater Minneapolis-St. Paul Area
Andrew Arenson
Program Coordinator at Mount Olivet Rolling Acres
https://www.linkedin.com/in/andrew-arenson-64166a101
Naperville, IL
Andrew Arenson
Outside Sales Manager Trainee at R.S. Hughes
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New York, NY
Andy Arenson
Destination Marketing Professionals Network
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InternetRetailing - for leaders in ecommerce and multichannel retail
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Search Engine Watch
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Marketing I Social Media I Business I Digital I Crypto I NFT's
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Device Marketing: Mobile & Wearables
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Remodeling Group
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Linked Local Santa Cruz CA
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The Art of SEO
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LinkedCSEO
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Digital Marketing
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Professional Consultants and Freelancers - Powered by ExtendMyStaff.com
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Search Engine Land
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Social Media Marketing Group by Connect365.io
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Qualified Remodeler Magazine
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