anna adlard
Co-founder at Workshop, Inc.
research + strategy , design-thinking , co-founder workshop
’ researcher strategist focus design thinking innovation field health sustainability . co-founded workshop , design-thinking practice help purpose-driven team develop product , program service . workshop take human-centered approach drive meaningful change . use agile methodology speed solution process research-strategy-roadmap . workshop 's client portfolio includes google , duke global health institute , environmental defense fund , healthy building network labcorp . * * * first job college wa writing marketing plan start-ups . learned translate vision concept tactic . came away affection visionary stay still . beginning matter , one set course curiosity possibility . went washington d.c. early career . started government affair firm , making copy fetching coffee . worked way become legislative liaison . monitored regulatory hearing helped prepare client testimony congress . city prize “ one-pager , '' learned communicate essentially persuasively . returned home north carolina , joined leading communication agency . spent many year account service side , managing team , program campaign . eventually opportunity start strategy practice . director insight , led way research-based strategy , helped make human-centered insight foundational part agency 's process . reached point wanted step back hit reset . moved cape town , south africa family . stayed three year , experience put new course personally professionally . returned durham co-founded workshop . , help purpose-driven team solve thorny problem , 's best job 've yet .
Workshop, Inc.
https://www.linkedin.com/company/workshop-incorporated
I'm a co-founder at Workshop. Workshop helps purpose-driven teams design new programs and services. We take a human-centered, design-thinking approach to solve challenges in sustainability and health. We use agile methodology to speed a solution through the process of research-strategy-roadmap.  Our portfolio includes research + strategy assignments with:


Cradle to Cradle Products Innovation Institute
Environmental Defense Fund
Built Positive
Duke Global Health Institute
Duke Medicine
Fashion Positive
Google | REWS Development 
Google | REWS Sustainability
Healthy Building Network
LabCorp
Raleigh-Durham, North Carolina Area
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Co-founder
Freelance
I worked with clients to develop research-based strategy for brand and product development. I recommended the optimal mix of research methods to inform strategy, developed research plans and coordinated research partners. Often, I conducted qualitative interviews with customers, users and stakeholders myself. 

I forged these insights into a strategic framework for brand and products, including recommended positioning, customer experience maps, key messages and go-to-market strategy. I designed and facilitated workshops to focus teams on a customer-driven approach to product and communications.
Cape Town Area, South Africa
Strategist
Capstrat
https://www.linkedin.com/company/capstrat
I built a new insights practice at Capstrat, with executive sponsorship. In this role, I retooled processes to make research and insights more fundamental.

I designed research programs and built a network of qualified research vendors and resources, and  I conducted interviews with audiences and stakeholders.  I designed and facilitated creative strategy sessions to help clients with decision-making, positioning and communications planning. 

In this role, I served on the leadership team at the agency and contributed to business planning and strategy for the agency. I mentored junior account planners, conducted research for the agency's thought leadership program and provided insights for business development. I represented the agency in major new business pitches. 

Clients included: Allianz, Avaya, Blue Cross and Blue Shield, Cotton Incorporated, GlaxoSmith Kline and Smith & Nephew
Raleigh-Durham, North Carolina Area
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Director of Insights
Capstrat
https://www.linkedin.com/company/capstrat
As an account leader, I led the development of communications strategies and identified the right mix of tactics to support objectives. I wrote communications plans, strategy reports and creative briefs. I managed multi-disciplinary teams inside the agency, led account teams, and mentored account executives. I also provided oversight for budgets, project schedules and tactical execution. 

As a member of the leadership team, I helped shape the agency's business strategy. In this capacity, I managed proposals, RFP responses and business development initiatives. I often represented the agency in competitive pitches.
Raleigh-Durham, North Carolina Area
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Account Supervisor
Capstrat
https://www.linkedin.com/company/capstrat
I implemented integrated communications plans that included advertising, marketing, public relations and media relations tactics. I served as the primary point-person for clients and coordinated all members of the agency team, including creative, digital, production and media. In addition, I managed logistics, such as status reporting, budgets, timelines and billing.
Raleigh-Durham, North Carolina Area
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Account Executive
Jennings
https://www.linkedin.com/company/jennings
I developed advertising, marketing and branding strategies for clients in the financial and health care industries. In this role, I created ground-up marketing plans and managed tactical execution. I ran a multi-disciplinary team, including designers, copywriters, production, media and vendors. 

I planned and executed research programs, including consumer research, brand immersion and focus groups. I also served as primary point-person for clients and managed account details such as budgets, timelines and billing.
Chapel Hill, North Carolina
https://media-exp1.licdn.com/dms/image/C560BAQHrtaW1pburmQ/company-logo_100_100/0/1549048200053?e=1655942400&v=beta&t=URMEEKs-RgsSOqj4jAmNHrT6YVuusix6iYPaT75HmAQ
Account Executive
Wiley Rein LLP
https://www.linkedin.com/company/wiley-rein-llp
I represented clients before Congressional staff on a host of issues, including federal media regulation and the Fair Credit Reporting Act. I assisted in the the preparation of testimony, key messages and supporting materials for clients appearing before Congress. I attended Congressional hearings and prepared summary reports for clients. I developed a legislative tracking procedure that was adopted internally. 

Clients included Clear Channel Communications and MassMutual.
Washington D.C. Metro Area
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Government Affairs Liaison
Wiley Rein LLP
https://www.linkedin.com/company/wiley-rein-llp
I supported a former Member of Congress and consultants in a leading lobby practice on K Street. In this role, I acted as a liaison with clients and Congressional offices. I provided administrative support including scheduling, correspondence, billing and event coordination for political fundraisers.
Washington D.C. Metro Area
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Government Affairs Assistant
Bachelor's degree
Political Science
https://media-exp1.licdn.com/dms/image/C4D0BAQE68OxmXDWiGg/company-logo_100_100/0/1564669098872?e=1655942400&v=beta&t=PQUc0YHr1UNi5yP5ZX88X9Q1SxbOWX9QKQbfVVdzDG8
University of North Carolina at Chapel Hill
https://www.linkedin.com/school/university-of-north-carolina-at-chapel-hill/
Journalism, Political Science
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Indiana University Bloomington
https://www.linkedin.com/school/indiana-university-bloomington/
https://nl.linkedin.com/in/caspar-broeksma-74a52059
Amsterdam
caspar broeksma
drs
https://nl.linkedin.com/in/pascallehermens
Eindhoven
Pascalle Hermens
Juridisch adviseur VTH bij Gemeente Waalre
https://nl.linkedin.com/in/paul-wessels-19b5544
The Hague
Paul Wessels
Increase your impact on the world with healthy and sustainable real estate
https://uk.linkedin.com/in/casieforeman
United Kingdom
Casie Foreman
Senior Consultant- Marketing and Print Practice at Braddock International
https://www.linkedin.com/in/patsy-clack-10956412
Raleigh, NC
Patsy Clack
Admin Asst to Executive Director at NC School Boards Association
https://uk.linkedin.com/in/halleyspong
Cambridge
Halley Spong Petrovski
Communications Professional - Looking for new opportunities post-maternity leave
https://www.linkedin.com/in/lisa-watson-davis-b2915b34
Peoria Metropolitan Area
lisa watson davis
Landscape Designer at Outdoor Lifestyles
https://www.linkedin.com/in/charlie-ashby-6333984
Raleigh, NC
Charlie Ashby
President at Ashby Communications, Ltd. and Owner, Ashby Communications Ltd.
https://www.linkedin.com/in/hank-walker-32039865
Wilmington, NC
Hank Walker
Manager at Piano & Organ Distributors
https://www.linkedin.com/in/jeffrey-cropp-116442b0
United States
Jeffrey Cropp
--
https://www.linkedin.com/in/debra-evans-8930a630
Raleigh, NC
Debra Evans
Operation Dir. at NCCASA
https://www.linkedin.com/in/jessicaneal62
Raleigh, NC
Jessica Neal
Art Department Manager at Sokal
https://www.linkedin.com/in/pamlamberthuelsmanthorpe
Apex, NC
Pam Lambert Huelsman Thorpe
Owner at The Rusty Bucket
https://www.linkedin.com/in/judy-jennette-aba6181b6
Williamston, NC
Judy Jennette
Director Of Communications at Martin Community College
https://www.linkedin.com/in/stephanie-hood-0646094
Williamsburg, VA
Stephanie Hood
Marketing & Event Coordinator at Atlantic Emergency Solutions
https://www.linkedin.com/in/neal-davis-195b63a
Knoxville, TN
Neal Davis
General Manager at WTNZ
https://www.linkedin.com/in/jim-knight-5baa2815a
Raleigh-Durham-Chapel Hill Area
Jim Knight
Sponsorship Director at Got to be NC Festival/NC State Fair
https://www.linkedin.com/in/doug-erickson-10299211
Wilmington, NC
Doug Erickson
Government Operations Manager, American Red Cross Disaster Reserves
https://www.linkedin.com/in/carly-kouba-nance-b2934b7
Dallas, TX
Carly Kouba Nance
Co-Founder at The Citizenry. WE'RE HIRING.
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Entrepreneurs and Leaders of Durham, NC
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IDEO U Alumni Community
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Innovate Carolina Global Network
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