aaron barton
Owner at Extensity Creative
video production specialist
extensity creative small video production , animation photography studio . focus telling story , mine . believe working efficiently directly client keep cost stay within budget . goal seen , heard remembered . happens produce content professional , authentic affordable . never claim best business , might well best business . http : //www.extensitycreative.com/
Extensity Creative
https://www.linkedin.com/company/extensitycreative
At Extensity Creative, we believe video has an undeniable ability to evoke emotion, educate audiences and evolve understanding. Whether we're bringing your logo to life, promoting your products and services, or conveying your corporate culture, we blend creativity with confidence, problem-solving with persuasiveness, and seriousness with a sense of humor.

Our goal is to create an accurate and authentic representation of you that differentiates and distinguishes you in your market. To accomplish this, we produce content that connects with your customers on an emotional level and establishes trust and confidence in your company.
Burlington, Vermont Area
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Owner
Cox Automotive
https://www.linkedin.com/company/cox-automotive
Responsible for providing vision and management for all multi-media across Cox Automotive. Creating high quality, professional internal video production and photography services while driving efficiencies and delivering results. Working in a fast-paced marketing department that services a house of 25+ brands.

•	Lead production of all video and photography projects, supervise staff of five editors. Advise writers/producers and oversee freelancers.
•	Ensure creative output meets the agreed plans from both creative and strategic messaging goals, and work is informed by current brand guidelines.
•	Anticipate opportunities for coordination, synchronization and integration across multiple platforms, solution groups and departments.
•	Develops and executes ideas for new approaches, concepts and storytelling.
•	Sets and maintains high standards for the creative execution of promotion, short form content and image work.
•	Strives to get the most from staff and from internal and external production facilities/teams in all areas of production – including developing concepts, editing and live-action shooting.
•	Assign specific projects to team members, and oversee production of assigned projects while placing utmost value on excellence of execution along with meeting deadlines and budget.
•	Creates and maintains a culture that encourages risk taking and places a premium on ideas, creativity and innovation.
•	Consistently works toward team talent recruitment, development and retention.
•	Responsible for building, maintaining and strengthening working relationships with internal stakeholders.
•	Responsible for developing pool of internal and external creative who can be activated to help with specific projects.
•	Responsible for fostering relationships with clients, projecting them as thought leaders/industry experts and turning them in raving fans for life.
https://media-exp1.licdn.com/dms/image/C560BAQG3xsdmTo5tOA/company-logo_100_100/0/1519910287583?e=1655942400&v=beta&t=jVnWPAdsbbuuTf7Of4eZqh-AFHDpcKq3CqDv1RuSApM
Sr. Manager, Media Production
Dealertrack Technologies
https://www.linkedin.com/company/dealertrack
Responsible for excellence and originality of execution in all creative productions, and ensuring that physical, financial and human resources are well utilized and focused on the goal of executing great creative work in support of approved strategic goals.

  •	Lead production of all video and photography projects, from ideation, scriptwriting, storyboarding, casting, location scouting, shooting, directing, editing, and distribution.
                                •	Ensure all levels of visual storytelling is consistent across multiple brands and work is informed by current brand guidelines.
                                •	Anticipate opportunities for collaboration and integration across multiple departments.
                                •	Consistently focused on latest trends in video production and storytelling.
                                •	Seamlessly maintain and a manage a constant workflow across multiple brands and business units. 
                                •	Consistently works toward team talent recruitment, development and retention.
                                •	Responsible for building, maintaining and strengthening working relationships with internal stakeholders.
                                •	Responsible for developing pool of internal and external creative who can be activated to help with specific projects.
                                •	Responsible for fostering relationships with clients, projecting them as thought leaders/industry experts and turning them in raving fans for life.
                                •	Develops a strong and diverse skill set across team and ensures that all contributions are valued and fosters overall team career growth.
https://media-exp1.licdn.com/dms/image/C560BAQEqyldhNgMUKA/company-logo_100_100/0/1519855939084?e=1655942400&v=beta&t=eccjmDc0iVdohJy9OzIjLYCtN1p8RdMQja36chHj6Ik
Manager, Media Production
Dealer.com
https://www.linkedin.com/company/dealer-com
Develop ideas and strategies for Marketing team on how to best deliver  message to  customer base and then to schedule, coordinate and produce compelling videos for client, prospect and OEM initiatives that generate leads and interest in products, services and culture.

●	Schedule and coordinate all video projects within the Marketing Team. Assign video projects and oversee their production within the video dept. 
●	Work individually and with the team and members of other departments to conceptualize, execute, and produce marketing messaging through rich media components.
●	Coordinate video production and optimization needs for various projects, and with other marketing team members.
●	Develop desired marketing messages and convert them video productions (copywriting, storyboarding, asset gathering).
●	Meet with other departments to determine marketing/advertising needs and to understand problems and challenges occurring within the sales process. 
●	Interview clients and dealers at industry events and acquire compelling material to use in testimonial and advertising materials.
●	Coordinate all photo shoots and gather necessary photography assets for use in marketing materials and for documenting company events and progress/growth.
●	Speak on behalf of the Video Team during weekly marketing meeting (discuss progress of current projects and ideas for future ones).
●	Exemplify proficiency in the use of productions tools (cameras), Final Cut Pro, Premiere (NLE, After Effects, Compressor, DVDStudio), and the Adobe creative suite (Photoshop, Illustrator) to produce materials.
●	Research and develop techniques for improving video views, clicks, time watched and eventual lead value.
●	Develop work flows and project optimization techniques with a focus on researching efficient and streamlined processes within which.
Burlington, Vermont Area
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Manager, Video Production
WPTZ NewsChannel 5
Produce advertising content for local businesses across a wide range of industries.


●	Schedule and coordinate all video projects. Concept and produce all video projects.
●	Work closely with sales department to maximize in-house production services to generate more advertising opportunities and revenue
●	Work with a variety of different clients across a wide spectrum of industries to create original content that creates awareness for their individual brands.
Colchester, VT
Commercial Producer
WBTV
Created video productions promoting broadcast sporting events including Red Sox baseball, Big East Football & Basketball and America East Football & Basketball. Also created commercial content for local businesses.
Burlington, Vermont Area
Video Editor
Bachelor's degree
Communication and Media Studies
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University of Massachusetts Amherst
https://www.linkedin.com/school/umassamherst/
Communication and Media Studies
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Bridgewater State University
https://www.linkedin.com/school/bridgewater-state-university/
BNI
Chapter Webmaster
https://www.linkedin.com/in/kyle-damon-7b4b0b67
Greater Burlington Area
Kyle Damon
Area Sales Manager at Southern Glazer's Wine & Spirits
https://www.linkedin.com/in/maggie-o-brien-00391817a
Shelburne, VT
Maggie O'Brien
Territory Sales Manager at Blue Seal
https://www.linkedin.com/in/julesperkins
Burlington, VT
Jules Perkins
Fourth Year Business Administration Major at Champlain College
https://www.linkedin.com/in/ethan-p-25872b16b
South Burlington, VT
Ethan P.
Sales Merchandiser at The Coca-Cola Company
https://www.linkedin.com/in/tiffany-ford-78ab76130
Barre, VT
Tiffany Ford
.
https://www.linkedin.com/in/bobby-gaudreau-22b76b7
Burlington, VT
Bobby Gaudreau
Senior Operations / Sales & Marketing Executive
https://www.linkedin.com/in/peter-slabinski-12217a49
Underhill, VT
Peter Slabinski
IT Associate
https://www.linkedin.com/in/joe-noonan-57325914
Burlington, VT
Joe Noonan
Senior Account Executive at C2 - Competitive Computing
https://www.linkedin.com/in/rory-van-tuinen-482719bb
Greater Burlington Area
Rory Van Tuinen
Outside Sales Representative at SuperGreen Solutions
https://www.linkedin.com/in/cameron-husain-7a85b8147
Burlington, VT
Cameron Husain
Enterprise Sales Executive at PeopleFluent
https://www.linkedin.com/in/tyler-ayers-397a1a152
Greater Burlington Area
Tyler Ayers
Sales Development Representative at Melio
https://www.linkedin.com/in/seamuswalsh
Essex Junction, VT
Seamus Walsh
Sales
https://www.linkedin.com/in/tonyccollier
Greater Burlington Area
Tony Collier
Board Executive | Startup Advisor | Sales Enablement Leader
https://www.linkedin.com/in/katie-lambert-6963b360
Greater Burlington Area
Katie Lambert
Account Manager at Otis Elevator Co.
https://www.linkedin.com/in/sarachasse
Burlington, VT
Sara Chasse
Senior Manager, Inside Sales & Business Development at Postman
https://www.linkedin.com/in/melaniehess
Burlington, VT
Melanie Hess Morgan
Senior Account Executive, Enterprise | Team Lead at HubSpot
https://www.linkedin.com/in/oliver-porte-75542987
Shelburne, VT
Oliver Porte
Chief Sales Officer at Evizone Ltd.
https://www.linkedin.com/in/jennagferrell
Stowe, VT
Jenna Ferrell
Sales Professional
https://www.linkedin.com/in/emily-novotny-b491426
Stowe, VT
Emily Novotny
Director, Platform Services Sales, athenahealth
https://www.linkedin.com/in/benjamin-hadley
Burlington, VT
Benjamin Hadley
Founder @Auto Genius | Startup Growth Advisor | B2B SaaS | Automotive | Digital Retail Nerd
Christine Golden
      
          



            
              
        
              
  

    
        Aaron Barton photographed me for my headshot and other images to go on my new website. He was great to work with and understood it was going to take multiple backdrops and outfits to get those shots I really needed. His eye for composition and lighting is exceptional and his photos shine on my website. Additionally, I worked with him in 2019 on a conference where he took the photo and video footage and he was also great working with on that project. Aaron has a real talent for both mediums. I highly recommend Aaron as a photographer and videographer! Julia Scott
      
          



            
              
        
              
  

    
        I highly recommend Aaron Barton for your next videography project. He excels at digging out what is compelling about a business and connecting that to the "why" of the whole story. What is the purpose of the video? Why are we making it? Why should viewers care? His work stands for itself, and he's also a really nice guy to work with. Gail Gore
      
          



            
              
        
              
  

    
        I had the pleasure to work with Aaron from 2006 – 2008 at WPTZ News Channel 5.  Aaron ideated and created stunning television and online video for station clients across a broad spectrum of industries.  He is a creative genius and storyteller extraordinaire that refutes the shackles of status quo ante and pushes the envelope to deliver stories that break through the clutter and connect with the audience.  Aaron’s witty sense of humor coupled with his masterful approach to producing made working on projects with him a true pleasure. 
Liked by aaron barton
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As they say, often you’ve got to close doors to open new ones. As I wrap up my almost 10-year career at Cox Automotive Inc. & Dealer.com, this door…
Liked by aaron barton
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Thanks Joe Overby and Cherokee Media Group for spreading the exciting news.
Liked by aaron barton
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Never do marketing by committee.
https://uk.linkedin.com/in/aaron-barton-ninetyfive
Portsmouth
Aaron Barton
Approach every day like it's a Friday,
Mid Market New Business Manager at Lead Forensics
https://www.linkedin.com/in/aaron-barton-207328b3
Olympia, WA
Aaron Barton
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https://au.linkedin.com/in/aaron-barton-097068127
Perth, WA
Aaron Barton
Learning And Development Specialist at Autism Association of Western Australia
https://www.linkedin.com/in/aaron-barton-b7ba8673
Canandaigua, NY
Aaron Barton
Operations Manager at HIGHPOWER Validation Testing & Lab Services
https://www.linkedin.com/in/aaron-barton-49a1a442
Greater Seattle Area
Aaron Barton
Head of Program Delivery, AWS Partner Network at Amazon Web Services (AWS)
Dealer.com Alumni Group
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/12118889