alex apatoff
Executive Editor at PEOPLE Magazine | PEOPLE.com
executive editor people magazine | people.com
PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/company/people-magazine
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Executive Editor
PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/company/people-magazine
-In new role created for me, direct People.com’s features, service and evergreen content, overseeing 20 staffers across multiple verticals, in order to diversify content offerings, attract new readers and improve user retention on the site
-Closely liaise with our ad sales, marketing and branded content studio to develop large- format, sellable (and still editorially compelling) packages for major events, brand tentpoles and ongoing franchises, creating custom content for advertisers in response to RFPs as well as crafting “big idea” built-if-sold pitches to take to market
-Spearhead the launch of Parents and Relationships verticals, organizing and managing task forces from across product, SEO and audience development to ensure success
-Piloted People.com’s eCommerce/affiliate strategy in 2016, which grew to nearly $2M in revenue within two years; currently manage the affiliate team and serve as edit point for the implementation of Meredith’s Shop Nation storefront onto People.com
-Upgrade strategies regarding news alerts, newsletters, sweepstakes and biz-dev partnerships (Joyus, Poshly) to attract new readers and collect/analyze data
New York, NY
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Lifestyle Director
PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/company/people-magazine
Manage a team of 10 full-time staff to produce 20+ daily pieces of content for People.com/style, with UVs averaging about 7M/month for this vertical alone
 Doubled pageviews for the section in two years, leading to Style galleries consistently among the top-performing (and top-selling) for People.com
 Piloted People.com’s dedicated e-commerce/affiliate strategy, more than doubling revenue within a month; manage shopping/user-data partnerships with Joyus and Poshly
 Chosen to helm Time Inc’s “Style Desk,” to create best practices, tools and communication techniques in order to streamline duplicate work and cross- promote high-performing content across multiple brands Worked closely with ad sales and marketing teams to ensure we were creating advertiser-friendly content, developing custom products for the print, digital and video spaces and pitching highly sellable built-if-sold ideas and franchises
 Oversaw two site redesigns and platform migrations, serving as the editorial-product liaison and strategy chief for the full-site migration
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Deputy Style Director
Us Weekly Magazine
•	Wrote up to 15 pages weekly for every section of the magazine, including the feature well
•	Sole content creator of sections including Loose Talk, Fashion Police and The Record
Assistant Editor
Us Weekly Magazine
·   Wrote for every section of the magazine, including the feature well
    ·   Edited Loose Talk, The Record and the Table of Contents
    ·   Assisted Janice Min and Mike Steele with tasks such as scheduling, expenses and travel
    ·   Wrote, researched, and conducted interviews for Us Weekly's special-issue books, including The Sexy Stars of Twilight (a bestseller) and Us Hair
    ·   Reported events, interviewed celebrities and experts, compiled reporting for editors
Assistant to the Editor in Chief
SELF Magazine
· Assigned full-page Nutrition Update article for August 2008
    · Researched and fact-checked articles for every section
    · Built and edited articles in Conde Nast's Teamsite system
    · Reviewed and analyzed forum postings to determine the potential content for a new
         section of the magazine
Intern
Cosmopolitan Magazine
https://www.linkedin.com/company/cosmopolitan-magazine
­    · Wrote and built articles in Hearst's Central Management System, including a quiz, city
         guide, and lifestyle article
    · Sought and managed user-generated content, in person and online
    · Analyzed reader mail trends in a memo for the EIC, which she used to determine future   content and ad sales
    · Repurposed published articles from the magazine to create web content
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Intern
The Associated Press
https://www.linkedin.com/company/associated-press
­  · Wrote sections of a presentation for the Board of Directors concerning the future of the
         AP and the role of news online
    · Tracked and analyzed competitors' performance in fields such as sales growth, web
         numbers and profits, for use in development regarding the AP's content on the web
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Intern
BSJ
Journalism
Northwestern University
Queen Mary University
New Trier High School
https://www.linkedin.com/in/andrea-lavinthal-17399253
New York, NY
Andrea Lavinthal
PEOPLE Style + Beauty Director at PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/in/kelsiegibson
New York City Metropolitan Area
Kelsie Gibson
Editor at PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/in/dianaransom
Brooklyn, NY
Diana Ransom
Executive Editor at Inc. Magazine
https://www.linkedin.com/in/kristen-bellstrom-47a2b84
New York, NY
Kristen Bellstrom
Executive Editor at Fortune Magazine
https://www.linkedin.com/in/lindsaykimble
New York, NY
Lindsay Kimble Carney
Senior News Editor at PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/in/martin-brown-563a0321
New York, NY
Martin Brown
Visuals Editor at GQ Magazine
https://www.linkedin.com/in/kate-coyne-4b964b73
New York, NY
Kate Coyne
Editorial Director at PEOPLE Magazine
https://www.linkedin.com/in/glenn-garner-73509639
Burbank, CA
Glenn Garner
Writer/Editor
https://www.linkedin.com/in/chayanne-marte
New York, NY
Chayanne Marte
Post Production Editor at PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/in/clairestern
New York, NY
Claire Stern
Digital Deputy Editor at ELLE Magazine
https://www.linkedin.com/in/julie-mazziotta
New York, NY
Julie Mazziotta
Associate Editor at PEOPLE Magazine | PEOPLE.com
https://www.linkedin.com/in/francis-storrs-269376101
Greater Boston
Francis Storrs
Editor, Globe Magazine at Boston Globe Media
https://www.linkedin.com/in/kaitlynfrey
New York City Metropolitan Area
Kaitlyn Frey
Senior Copywriter at NARS Cosmetics
https://www.linkedin.com/in/nancy-schoeffler
Randolph, VT
Nancy Schoeffler
Executive Editor, Dartmouth Alumni Magazine at Dartmouth College
https://www.linkedin.com/in/kim-hastreiter-17a8866
New York, NY
kim hastreiter
Explorer dicoverer connecter troublemaker, people Person at Kim Hastreiter OG LLC.  Cofounded PAPER
https://www.linkedin.com/in/lori-reiter-davignon-20850158
Denville, NJ
Lori Reiter Davignon
Senior Medical Editor
https://www.linkedin.com/in/sara-tracey-74311719
Albany, NY
Sara Tracey
Features editor, senior magazine editor, Times Union
https://www.linkedin.com/in/schusteranna
New York City Metropolitan Area
Anna Schuster West
Founder of Schuster Creative
https://www.linkedin.com/in/editor-hartford-5116588
West Hartford, CT
Editor Hartford
Editor at Hartford Magazine
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Today Bollare celebrates SWEET SIXTEEN! So proud of this team, past & present!
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Excited to kick off 2022 with Morning Brew!
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A notification reminded me earlier that today is the four-year anniversary of GALLERY PR. I honestly can’t believe it. Four years? Really?? Wow. I’m…
Medill Club of NYC
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Magazine
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