Aaron Kraus
Senior Manager, Creative Services at Salesforce
Senior Manager, Creative Services at Salesforce
In the 20 years that I've worked, I’ve had my name attached to many titles—Senior Design Consultant, Art Director, Creative Director, UX Designer, Experience Architect—and while each title meant something to someone, none are terribly self-evident; so let's just talk about what I do.

What I do —
I interview users, lead stakeholder workshops, and explore ideas to deliver compelling experiences that improve outcomes for users and meet client expectations of quality, vision, and value,  

How I do it —
I encourage productive collaboration and strive to actively lead ideation, design, and production. I mindfully balance human-centered design principles and technical capabilities. I make sure requirements are communicated clearly and deadlines met promptly.

Who I've done it for —
I have worked for agencies, corporations, startups, and as an independent designer; serving a variety of markets and audiences, delivering in pretty much every medium imaginable. I currently work as a Senior Experience Lead for Salesforce’s Digital Strategy & Design team.
Salesforce
https://www.linkedin.com/company/salesforce
Remote
https://media-exp1.licdn.com/dms/image/C560BAQHZ9xYomLW7zg/company-logo_100_100/0/1591198956689?e=1655942400&v=beta&t=ONTqKhUr_7-7OUfXvARKGae5h2LMPgopGqlQVz7z3z0
Senior Manager, Creative Services
Salesforce
https://www.linkedin.com/company/salesforce
Chicago, IL
https://media-exp1.licdn.com/dms/image/C560BAQHZ9xYomLW7zg/company-logo_100_100/0/1591198956689?e=1655942400&v=beta&t=ONTqKhUr_7-7OUfXvARKGae5h2LMPgopGqlQVz7z3z0
Senior Experience Lead
Roundarch Isobar
https://www.linkedin.com/company/isobar
https://media-exp1.licdn.com/dms/image/C4E0BAQHcnqayoU0KQg/company-logo_100_100/0/1620812641468?e=1655942400&v=beta&t=RFbI-lKbzAY2ZpT4i8TDjgh1umtRTEHzpWvsL5wyTB4
Sr. Visual Designer
Razorfish
https://www.linkedin.com/company/sapientrazorfish
https://media-exp1.licdn.com/dms/image/C560BAQFfYKn6of94Bw/company-logo_100_100/0/1549799977055?e=1655942400&v=beta&t=-3bpcmmG3Demes_eK78mfA6ovzpAbxmWUEFb3Xw3kHI
Designer
Sears Holdings Corporation
https://www.linkedin.com/company/sears
https://media-exp1.licdn.com/dms/image/C4E0BAQGWMJej2j-kQQ/company-logo_100_100/0/1580325371694?e=1655942400&v=beta&t=XysXfpPMZPgJ5QJzixTxVs2pB15HmM0YPys4wjvminU
Sr. Creative Designer
Hyatt Hotels Corporation
https://www.linkedin.com/company/hyatt
https://media-exp1.licdn.com/dms/image/C560BAQEt28jL9EgMeg/company-logo_100_100/0/1638462678784?e=1655942400&v=beta&t=FTUAwUYHvbvoQN_HJpINp1SEqRCJRd8oDoiAdEXKuTM
Field Marketing Coordinator/Graphics Specialist
Goodwill Industries International
https://www.linkedin.com/company/goodwill-industries-international
https://media-exp1.licdn.com/dms/image/C4E0BAQFJCGK-Csox3w/company-logo_100_100/0/1552442290146?e=1655942400&v=beta&t=S6nXRfPdnu54w2Kr12fYB8a7GmvRdAPnHDltLIMI3Aw
eCommerce/Graphics Specialist
BA
English, Integrated Liberal Studies
https://media-exp1.licdn.com/dms/image/C560BAQFyYW54n5mwAw/company-logo_100_100/0/1568139083496?e=1655942400&v=beta&t=i4IF6nyRNOh_XoF4F1saU7KgfcX1gOvRofoqzIpQrfY
University of Wisconsin-Madison
https://www.linkedin.com/school/uwmadison/
English, Social Sciences, Composition
https://media-exp1.licdn.com/dms/image/C4D0BAQH-HTm4j75G_g/company-logo_100_100/0/1646132137563?e=1655942400&v=beta&t=-A3wucVwqr3wIgCDfg0g5WxuuR7sc_jlALWImTzU3Ac
Imperial College London
https://www.linkedin.com/school/imperial-college-london/
https://www.linkedin.com/in/mschmitter
Columbus, Ohio Metropolitan Area
Matt Schmitter
Product Manager at Salesforce
https://www.linkedin.com/in/michele-gravelle-539481a
Greater Boston
Michele Gravelle
Principal at Triad Consulting Group
https://www.linkedin.com/in/shayeskew
Brentwood, TN
Shay Eskew
Helping companies achieve exponential growth 🧠 Healthcare Influencer 🏥  Sales Leader and People Builder 👉 6 Continent and 42x IRONMAN finisher - Top 1% AWA 🌎 Best Selling Author + Motivational Speaker
https://www.linkedin.com/in/sfarrelly
Indianapolis, IN
Sean Farrelly
Software Engineer, MTS at Salesforce.com
https://www.linkedin.com/in/jeremy-carder-39ba956b
Indianapolis, IN
Jeremy Carder
Lead Software Engineer at Zylo
https://www.linkedin.com/in/professionalharding
Portland, OR
Dave Harding
Senior Experience Architect at Salesforce Experience Design
https://www.linkedin.com/in/garrisaurus
Indianapolis, IN
Michael Garrigus
Senior Software Engineer | Scrum Master
https://www.linkedin.com/in/michael-wesolowski-a4648159
Greater Chicago Area
Michael Wesolowski
Experience Design Practice Leader at projekt202
https://www.linkedin.com/in/adamputinski
Silver Spring, MD
Adam Putinski
Principal Engineer at Salesforce
https://www.linkedin.com/in/mitchwong
Seattle, WA
Mitch Wong
Senior Manager, Web Experience at Salesforce
https://www.linkedin.com/in/joelle-whelan-1196647
Salt Lake City, UT
Joelle Whelan
Director, Salesforce.com User Experience, Training, and Adoption
https://www.linkedin.com/in/jayebrown1
Greater Chicago Area
Jaye Brown
User Experience Leadership for Enterprise Software
https://www.linkedin.com/in/paul-zane-3658178
Rahway, NJ
Paul Zane
Senior Salesforce Commerce Cloud Developer at Accenture Digital
https://www.linkedin.com/in/justinmacha
Oakland, CA
Justin Macha
Sr. User Experience Design Lead at Charles Schwab
https://www.linkedin.com/in/evgenyvasenev
Kirkland, WA
Evgeny Vasenev
Senior Design Lead
https://www.linkedin.com/in/bpizana
Austin, TX
Bri Pizaña
Senior UX/HI Designer at Apple
https://www.linkedin.com/in/chariousuxarchitect
Greater Chicago Area
Charious McLaurin
UX Architect
https://www.linkedin.com/in/ligarrick
Lynnwood, WA
Garrick Li
Lead User Experience Designer
Michael Weimann
      
          



            
              
        
              
  

    
        Aaron is one of those rare talents who has an aesthetic that seems effortless and is 100% his own, yet is capable of adapting it to any given brand or project. He’s a smart, thoughtful designer who is equally concerned with usability and appreciates the beauty of functional design. 

Aaron’s feedback to other designers is consistently constructive and analytical; he is always able to point out what is and isn’t working while helping to improve the work as a whole. On top of all of this, he’s a witty, talented writer, and able to reference movie quotes more quickly than anyone I’ve ever met. Brian Ross
      
          



            
              
        
              
  

    
        It’s rare that you come across standout talent like Aaron.

He is one of the most talented visual designers I have had the privilege to work with over the years. As an artist, his work is unfathomable. As a technical expert, his knowledge runs deep, with an uncanny ability to problem-solve for just about any experience. 

Coupled with his strong visual background is an even stronger set of personal skills that enable him to work effectively with a wide variety of individuals at many different levels and in many different situations. 

Aaron’s passion and vision for his work enables projects to move smoothly, making sure that deadlines are always met, and doing what is necessary to make certain that, whatever the task, he will exceed it with the highest of standards.

He is a great peer, friend and, most importantly, an incredibly valuable asset for any team.

https://www.linkedin.com/in/aaron-kraus-98a1a320
Washington, DC
Aaron Kraus
Vice President, Market Development and Strategy at Nuveen Green Capital
https://www.linkedin.com/in/aaron-kraus-9615578
Greater Milwaukee
Aaron Kraus
Senior Director of Product Management and Engineering at Northwestern Mutual
https://www.linkedin.com/in/aaronjkraus
Portsmouth, NH
Aaron Kraus
AVP and Talent Advisor, Middle Market Insurance
https://www.linkedin.com/in/aaronck
Washington DC-Baltimore Area
Aaron Kraus 🍪
Cybersecurity dude. Writing. Teaching. Managing risk.
https://www.linkedin.com/in/aaron-kraus-123961156
New York City Metropolitan Area
Aaron Kraus
Volunteer Coach at Street Soccer USA