abby robertson
Executive Briefing Marketing Manager at Equinix
manager , hospitality & event , workplace service salesforce
14 year ’ experience driving strategic growth product visibility leading corporate , software technology organization . highly competitive , passionate , persuasive articulate , able achieve result others believed impossible . experienced marketing , partnership building event management .
Equinix
https://www.linkedin.com/company/equinix
Managed customer briefing program for the global sales team for new and existing customers including planning calls and logistical needs.
Worked with executives, subject matter experts on creating world class customer experience including special engagement tours.
Communicated with speaker resources from marketing and product business units to ensure the right messaging is being delivered and collecting feedback and addressing concerns from customers to sales team.
On-site execution for all customer briefings at HQ
Redwood Shores
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Executive Briefing Marketing Manager
VMware
https://www.linkedin.com/company/vmware
Managed customer briefings for the global sales team for new and existing customers including planning calls and logistical needs.
Worked with on-site café manager for all catering orders pertaining to customer events.
Communicated with speaker resources from marketing and product business units to ensure the right messaging is being delivered and collecting feedback and addressing concerns from customers to sales team.
On-site support for over 400 + customer briefings for annual company event of over 10000 attendees.
Palo Alto, CA
https://media-exp1.licdn.com/dms/image/C560BAQGRwuYZeI6aaA/company-logo_100_100/0/1588094413060?e=1655942400&v=beta&t=DhiSLUoeMt4hk_8Wx3GNNargeXSfHSsOVnJAYDCtpKk
EBC Program Manager, Consultant
Bank of the West
https://www.linkedin.com/company/bank-of-the-west
Managed Wealth Management Group and Commercial Banking Group internal and client facing events.
Worked with Creative Services and Marketing Communications on invitations and collateral needed for events.
Managed 3rd party vendors including AV, Catering and Logistics.
San Francisco
https://media-exp1.licdn.com/dms/image/C4E0BAQE_EfCMqv20Iw/company-logo_100_100/0/1625595826701?e=1655942400&v=beta&t=W39UEUoWaKmbmUB_vLxZk2VjnfaY7xif68hNL9MAr_E
Vice President, Corporate Events Officer III
Silicon Valley Bank
https://www.linkedin.com/company/silicon-valley-bank
Managed both internal and client facing events from start to completion with several divisions within the bank including entrepreneurial services group, cleantech, venture capital and private bank.
C-level events included client CFO wine receptions, dinners and Squaw Valley Ski trip, Wine Barrel Auction weekend in Napa, U.S. Open, Division All Hands Meeting, Showcase, Young Global Leaders conference.
Led several bank sponsored events including MIT, Churchill Club, DLA-Piper, High Street Partners, and Consumer Med Summit. 
Achieved cost reduction in events through negotiating and strong vendor management.
Worked with manager on processes, tools and resources within the organization.
Onsite event support as needed.
Palo Alto, CA
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Programming and Events, Consultant
Check Point Software Technologies
https://www.linkedin.com/company/check-point-software-technologies
Created and developed local marketing campaigns and strategies in order to grow the region's business presence.
Executed field initiatives and strategies in conjunction with regional marketing activities. 
Provided and recommended new marketing tactics to the area sales managers in response to competition.
Developed relationships with channel partners, resellers and distributors in order to support sales campaigns and initiatives.
Interfaced with sales, technical and product marketing leadership to ensure consistent brand and corporate communication
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Field Marketing Manager
Cisco Systems, Inc.
https://www.linkedin.com/company/cisco
Managed and executed various marketing communication programs regarding launch and acquisition activities.
Created marketing communications plans for various marcom vehicles such as collateral, web and events both online and offline.
Developed strategy for events, sponsorships and speaking opportunities.
Partnered with internal product marketing, customer marketing and design to ensure world class communications for products.
Drove best practices to our clients and partners via events, webinars, and other direct client communication channels.
San Jose, CA
https://media-exp1.licdn.com/dms/image/C560BAQHIcy_n-VigJA/company-logo_100_100/0/1647476063807?e=1655942400&v=beta&t=XBRKXolKBnVbaHVj4I1ylOhqQxKgJu-aH2gxiVG8DPo
Marketing Communications Manager, Contract
Xilinx, Inc
https://www.linkedin.com/company/xilinx
Led the North American events program in the vertical and horizontal space including creating, planning and managing all necessary tools to ensure the company is exceeding goals and objectives.
Developed and collaborated with creative services on a process for working with the marketing leads on all communications including invitations, signage and collateral.
Created internal project plans and templates for internal use from client base.
Analyzed event metrics such as potential leads, customer satisfaction scores, budget and registration count.
Managed event coordinator and all 3rd party vendors
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Events and Tradeshows Program Manager
Cisco Systems, Inc
https://www.linkedin.com/company/cisco
Overall project management of America's Channel events including Partner Summit, Advisory Boards and Women's Leadership Forum.
Increased overall event satisfaction scores over several quarters
Achieved cost reduction in events through negotiating and strong vendor management.
Trained and mentored new hire project managers on processes, tools and resources within the organization
Managed speaker resources and built a partner awards program for global theaters for over 2000 partners.
https://media-exp1.licdn.com/dms/image/C560BAQHIcy_n-VigJA/company-logo_100_100/0/1647476063807?e=1655942400&v=beta&t=XBRKXolKBnVbaHVj4I1ylOhqQxKgJu-aH2gxiVG8DPo
Channel and Events Project Manager, Contract
BEA Systems, Inc
https://www.linkedin.com/company/bea-systems
Accountable for the success of all external events managed to ensure company meets and exceeds all marketing objectives.
Worked with entire field and product marketing organization to drive best practices, and next generation deliverables to follow global communications plan.
Owned all marketing communications including save the date, invitations, and email campaigns to customers, analysts and employees.
Managed creative design concepts for speaker presentations and developed special promotional materials.
Traveled on site to oversee events globally and managed pre and post event details including metrics on goals and objectives.
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Global Events Manager, Contract
Cisco Systems, Inc
https://www.linkedin.com/company/cisco
Developed and managed best practices for programs and Event Marketing.
Created internal marketing project and marketing communications plans.
Increased overall events satisfaction scores over several quarters.
Achieved cost reduction in events through negotiating and strong vendor management.
Performed all necessary site visits for securing venue space for upcoming events.
Trained and mentored new hire project managers on processes, tools and resources within the organization. 
Determined budget and managed all aspects of spend for Programs.
Registration lead for customers, Partners, Analysts, vendors and employees.
Managed video content and archive content for Cisco’s largest user conference with 6000+ customers.
Built a Partner Awards program for Global Theaters for 2000 Partners.
Led team meetings for production, creative, shipping for vendors and staff.
In charge of set up for Partners, floor plan, booth property elements including electrical and internet.
Supervised VIP meetings for CEO and VP’s at Consumer Electronics Show.
Created and worked with Brand Strategy on signage deliverables for booth properties.
Managed temporary staff for duties on site. 
Prepared, summarized and reviewed scores for senior management.
https://media-exp1.licdn.com/dms/image/C560BAQHIcy_n-VigJA/company-logo_100_100/0/1647476063807?e=1655942400&v=beta&t=XBRKXolKBnVbaHVj4I1ylOhqQxKgJu-aH2gxiVG8DPo
Events Program Manager
Bachelor of Science
Biology
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University of California, Davis
https://www.linkedin.com/school/uc-davis/
Virtual Event Meeting Managegment Certficate
Event Leadership Institute
American Cancer Society
https://www.linkedin.com/company/american-cancer-society
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Sponsorship Chair
Environment
Friends Of Stevens Creek Trail
https://www.linkedin.com/company/friends-of-stevens-creek-trail
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Volunteer
Poverty Alleviation
HandsOn Bay Area
https://www.linkedin.com/company/handsonbayarea
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Volunteer
Onebrick.org
Volunteer
Education
SAN CARLOS CHARTER LEARNING CENTER FUNDRAISING ASSOCIATION
https://www.linkedin.com/company/san-carlos-charter-learning-center-fundraising-association
Volunteer
Girl Scouts of Northern California
https://www.linkedin.com/company/girl-scouts-of-northern-california
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Volunteer
Salesforce
Accelerate Program
https://www.linkedin.com/in/alexandra-mckeown-6291b025
San Francisco Bay Area
Alexandra McKeown
Event Supervisor, Hospitality and Events Workplace Service at Salesforce
https://www.linkedin.com/in/susanlderrick
San Francisco Bay Area
Susan Derrick
Senior Director, Global Hospitality and Events,  at Salesforce
https://www.linkedin.com/in/chelsey-navolio-higgins-15546649
San Francisco Bay Area
Chelsey Navolio (Higgins)
Event Supervisor
https://www.linkedin.com/in/victoriamakras
San Francisco, CA
Victoria Makras Hanacek
Hospitality & Events at Salesforce
https://www.linkedin.com/in/yoni-levy-b890b1107
San Francisco, CA
Yoni Levy
Sustainability Motivated Culinary Leader
https://www.linkedin.com/in/tristamyers
San Francisco Bay Area
Trista Myers
Head of Events, Salesforce Ventures
https://www.linkedin.com/in/lolayen
San Francisco Bay Area
Lola Yen
Sr. Manager, Strategic Events at Salesforce
https://www.linkedin.com/in/jmdaniel89
Oakland, CA
Jason Daniel
Supervisor, Workplace Services
https://www.linkedin.com/in/justinlacap
San Francisco Bay Area
Justin Lacap
My purpose is to use my creativity and generosity to produce experiences that promote growth and positivity.
https://www.linkedin.com/in/kevin-kleinsasser-3a10268
San Francisco Bay Area
Kevin Kleinsasser
Manager, Workplace Services at Salesforce
https://www.linkedin.com/in/audrey-brochheuser-629bbb161
Oakland, CA
Audrey Brochheuser
Ohana Floor Ambassador at Salesforce
https://www.linkedin.com/in/bradmerch
San Francisco Bay Area
Brad Merchant
Senior Manager, Office Services & MAC at Salesforce
https://www.linkedin.com/in/lisa-glen
New York, NY
Lisa Glen
Senior Executive Events Manager at Guild Education
https://www.linkedin.com/in/bruno-shek-7124a7b0
San Francisco, CA
Bruno Shek
Senior Facilities Coordinator at Salesforce
https://www.linkedin.com/in/kristin-emery
San Francisco, CA
Kristin Emery, CMP
Culinary Events Manager at Salesforce
https://www.linkedin.com/in/larrygreen
San Francisco Bay Area
Larry Green (he/him)
Health and Performance, Global Service Delivery Lead at Google
https://www.linkedin.com/in/happydouglas
Bentonville, AR
Happy Burgmeier, PMP, CASA
You are not alone! We will get through this together!
https://www.linkedin.com/in/kavindrapatel
Hayward, CA
Kavindra Patel
VP, Trailblazer Events & Digital Experiences at Salesforce
https://www.linkedin.com/in/luciano-%E2%80%9Clucky%E2%80%9D-g-b1525078
Nashville Metropolitan Area
Luciano “Lucky” G.
Program Manager - Global Engineering Services at Amazon
https://www.linkedin.com/in/brittanybaumgarten
New York, NY
Brittany Baumgarten
Global Event Program Manager I Program Management | Marketing Strategy I Content Management | Community & Engagement I Building Connections & Experiences To Bring The World Closer Together
Heidi Bianchi
      
          



            
              
        
              
  

    
        Abby did a great job executing and planning events for SVB and our clients.  She had a great positive attitude and always flexible with all the changes that come with planning any event.
Liked by Abby Robertson
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Amazing job team!
Liked by Abby Robertson
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I am excited to share this month’s issue of Comstock’s in which I am featured. I am humbled to have been chosen for the ‘Women in Leadership’ series…
Liked by Abby Robertson
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Congrats to #MollyQFord for 10 years at Salesforce and her new role as VP of Global Talent Brand and Marketing! Molly founded Salesforce's Office of…
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Rayleigh
Abby Robertson
Case Manager at Brightstar
https://au.linkedin.com/in/abby-robertson-a3a7a875
Greater Newcastle Area
Abby Robertson
Senior Payroll Officer
https://www.linkedin.com/in/abbywrobertson
Columbus, OH
Abby Robertson
Miami University Psychology and Entrepreneurship Student | Mental Health Advocate 💬
https://www.linkedin.com/in/ayaden
Greater Indianapolis
Abby Robertson
Human Resources Director & Small Business Owner
Event Planners and Coordinators
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CISCO
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Social Media Marketing Group by Connect365.io
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American Cancer Society Relay For Life
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Event Marketing Pros
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Marketing I Social Media I Business I Digital I Crypto I NFT's
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B2B Technology Marketing Community
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Event Planning & Event Management
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