Antoinette Borromeo
General Manager Sales and Operations USA at Newby Teas
General Manager Sales and Operations
I am highly experienced and successful Sales Leader recognized for confidence, motivation, and effectiveness in launching and developing new and refreshed brands. I have demonstrated success in managing, training, and mentoring teams. I am a solution provider, consistently earning confidence of professionals through delivery of superior products and continued support. Track record of managing local, regional, and national programs in order to achieve corporate success. Achieve above targeted sales, overcoming obstacles with unique marketing strategies and excellent negotiation skills. Basic writing, reading and conversation proficiency in Italian.

Sales Training | Business Development | Key Account Expansion & Management | Market Analysis
Distributor Management | Forecasting & Inventory | Consultative Sales | Proposal Development
Budget Management | Profit & Loss (P&L) Management | New Product Launch | Presentations
Client Relationship Management (CRM) | Team Development & Management

TECHNICAL SKILLS
Microsoft Office Suite: PowerPoint, Excel, Word, PowerPoint | Microsoft Dynamics CRM | Salesforce | SAP Concur
Newby Teas
https://www.linkedin.com/company/newby-teas-u-k--ltd
https://media-exp1.licdn.com/dms/image/C560BAQFtG1PKi4tzQQ/company-logo_100_100/0/1523366850119?e=1655942400&v=beta&t=eJ5EuPN4U8jdzL8qLJEk3yiRG1SBRPajYQYIk6mGk2s
General Manager Sales and Operations USA
Tŷ Nant Natural Mineral Water
https://www.linkedin.com/company/ty-nant-spring-water-limited
https://media-exp1.licdn.com/dms/image/C4D0BAQF-khynmstkNg/company-logo_100_100/0/1612810751855?e=1655942400&v=beta&t=HoNVGIwujOg9PQW7Q_mwOIL3SfQAtOQpQ57NaDVo-aE
USA Director of Sales
Southern Glazer's Wine & Spirits
https://www.linkedin.com/company/southern-wine-&-spirits
Led all parts of sales process, including targeting appropriate accounts, lead selling, education, and positioning brands for success within accounts. Provided detailed tracking reports of wholesaler performance against agreed-to supplier objectives. Created, coordinated, and attended on-site promotional functions at established customer accounts such as wine maker dinners, product launches, and tastings. Analyzed brand performance, brand competitiveness, and product trends in marketplace and developed strategies for assigned brand based on research and analysis. Developed key account relationships with national groups, including Strategic Group, Major Food Group, and SBE Group.
•	Led design of new product launch strategy, driving market shares and visibility within premier, high-profile on and off premise accounts.
•	Maximized sales of assigned brand by developing and implementing marketing activities through trade shows, on-premise promotions, off-premise tastings, and top events. 
•	Drove brand success via leadership selling and actively supporting selling efforts of sales representatives, district managers, and key account specialists within wholesaler.
•	Monitored field implementation and execution of programs within assigned accounts, ensuring product pricing and promotion.
•	Interacted with field management for updating programming and brand priorities, brand standards, and best practices, leading to successful execution in top on-premise accounts in market.
https://media-exp1.licdn.com/dms/image/C4E0BAQEr8kElP9CQkw/company-logo_100_100/0/1519855893417?e=1655942400&v=beta&t=HnoVTZgmTJalKvMM4zajUPz5UvDeU4_DG6X2dsS1N0I
Brand Development Manager
VOSS Artesian Water from Norway
https://www.linkedin.com/company/voss-of-norway-asa
Reviewed data relevant to account / market / channel and converts insights to action for key customer presentations. Oversaw all Eastern Food Service Division Tactical Account Budgets (Trade Promotion, T&E and Pricing). Managed all pricing structures to both distributor partners and customers. Trained and educated distributor sales personnel and VOSS Brand Managers on all aspects of selling brand. Directed execution of National Account Programs for customers based in respective territory. 
•	Developed and maintained strategic partnerships with both distributors and customers located in core Eastern Division markets, encompassing 10 states and 16 distributors; division brought in 250K+ cases annually.

 •	Achieved key performance indicator (KPI) goals 21%+ by leading team in Northeast market and 10%+ in national business accounts.
•	Tracked, analyzed, and communicated distribution and sales reports, and return on investment (ROI) monthly, maintaining competitive information for entire Division.
•	Worked closely with marketing and event team to execute programs and increase market visibility with consumer events: Taste of Tennis, NY Fashion Week, and Taste of the Nation.
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Eastern Division Manager
illy caffe North America
https://www.linkedin.com/company/illy-caffe-north-america
https://media-exp1.licdn.com/dms/image/C4D0BAQG5bmUL9KqzuA/company-logo_100_100/0/1580504777916?e=1655942400&v=beta&t=C__B8dQIKklo5qSyOnK6kdB0SOd_LBrqsD07rwIRqwA
Business Development / Key Accounts
FIJI Water / Justin Winery / Landmark Winery
https://www.linkedin.com/company/fiji-water
Northeast
https://media-exp1.licdn.com/dms/image/C560BAQF1H3l8OCMPeg/company-logo_100_100/0/1622563518723?e=1655942400&v=beta&t=pXtmY-BFR-8YVBO-SZS85U6lXARgwq2ZQkd9WUzD9yE
Regional Director
GlaxoSmithKline
https://www.linkedin.com/company/glaxosmithkline
https://media-exp1.licdn.com/dms/image/C4D0BAQG4ovK53tF0Yg/company-logo_100_100/0/1604681074315?e=1655942400&v=beta&t=Ny1mH1twLYK6TWR8RXj52RehG_ytTD_xdZrjU6a3Y8s
Sales Analyst
Double Major Bachelors of Arts 
Politcal Science and Women's Studies 
Gettysburg College
The Pennington School
https://ae.linkedin.com/in/alisha-vij-bb322394
Dubai, United Arab Emirates
Alisha Vij
Assistant Marketing Manager at Newby Teas
https://ae.linkedin.com/in/janetmahilum
United Arab Emirates
Janet Mahilum
Customer Service Manager at Newby Teas
https://www.linkedin.com/in/justin-burkinshaw-033a227a
Beverly, MA
Justin Burkinshaw
Owner and President at Birch Grove Branding
https://www.linkedin.com/in/staci-rawls-a5667a4
Louisville, KY
Staci Rawls
Chief of Staff at Yum! Brands
https://www.linkedin.com/in/madgaines
Scottsdale, AZ
Cassandra Gaines
CEO of Carrier Assure Inc. & Host of MadGaines on FreightWaves TV
https://www.linkedin.com/in/katherineprete
Atlanta, GA
Katherine Prete
Realtor at Keller Williams Realty Peachtree Road
https://in.linkedin.com/in/mayanknijhara
Gurgaon
Mayank Nijhara
Representative, Business Development- EMEA & America at DigitalOcean
https://in.linkedin.com/in/mohit-aggarwal-ab9a01156
Gurugram
Mohit Aggarwal
Associate Director at Acuity Knowledge Partners | Corporate & Investment Banking
https://www.linkedin.com/in/michelle-b-aa442b7
Los Angeles, CA
Michelle B.
Southwest Regional Sales Manager, Horeca at illy caffè North America, Inc.
https://www.linkedin.com/in/karim-fellah-b678a671
New York, NY
Karim Fellah
Food & Beverages Professional
https://www.linkedin.com/in/mbitar
Miami-Fort Lauderdale Area
Michael Bitar
We are Hiring!  Partner & SVP Sales Protis Global
https://www.linkedin.com/in/brent-albertson-7851b67
Chicago, IL
Brent Albertson
Chief Executive Officer at Zing Zang LLC
https://www.linkedin.com/in/brian-wilson-56a79940
Atlanta Metropolitan Area
Brian Wilson
Co-Founder at Brain Fruit Smoothies
https://www.linkedin.com/in/jeffkrupnick
Richmond, VA
Jeff Krupnick
Creative Messaging Guru | Very Cool EV Station Infrastructure Expansions @ Opt4EV | Overall Unique Strategist
https://www.linkedin.com/in/davidjosephdvorak
Chicago, IL
David Dvorak
Senior Director of Trade Marketing | Fetzer Vineyards / Viña Concha y Toro
https://www.linkedin.com/in/erikreid
Dallas-Fort Worth Metroplex
Erik Reid
General Manager, SEIKO
https://www.linkedin.com/in/abeselom-alem-81639780
Los Angeles Metropolitan Area
Abeselom Alem
Father | Leader | Marketer | Dreamer | Thinker | Investor | Connector | Producer | Believer
https://www.linkedin.com/in/bsiravo1
Birmingham, MI
Brittany Siravo
Michigan Market Manager at Bacardi, USA.
Beverages and FMCG Business Group
https://media-exp1.licdn.com/dms/image/C4D07AQEZ78VSPoDewA/group-logo_image-shrink_200x200/0/1631367166459?e=1647687600&v=beta&t=-33dBTD9vbM7yP4VUlXJV2ABFrpDNRWX8AFMOssKMHQ
https://www.linkedin.com/groups/140132
The Pennington School
https://media-exp1.licdn.com/dms/image/C5607AQF3c7AnpPOw9Q/group-logo_image-shrink_200x200/0/1631433441469?e=1647687600&v=beta&t=LjJCrXV46haYf6CXHD1z7FJiv2UKoC6BBOAWj_eO4ZU
https://www.linkedin.com/groups/145477
Wine and Spirits Job Opportunities
https://media-exp1.licdn.com/dms/image/C4D07AQEfb1j1mJR1rQ/group-logo_image-shrink_200x200/0/1631373012468?e=1647687600&v=beta&t=sPM1wxqm3TLO8MAHP0NRVyLt3GPJrQ9eHXpnkS0eIIQ
https://www.linkedin.com/groups/1344127
LUXURY, FASHION & LIFESTYLE EXECUTIVES
https://media-exp1.licdn.com/dms/image/C4D07AQHTg-8Mm5uf1A/group-logo_image-shrink_200x200/0/1631366099827?e=1647687600&v=beta&t=506xcYs1tzpLcBrW9ngWkocUSwMwDdKKYO__cwg26b8
https://www.linkedin.com/groups/849857
Communications/Public Relations/Writing/Publishing
https://media-exp1.licdn.com/dms/image/C5607AQG-Ql8_aNIIFg/group-logo_image-shrink_200x200/0/1631410514650?e=1647687600&v=beta&t=7dEbaEKskXQEboDUaiVLyP1HmYkkygJU0FOnsSjq_20
https://www.linkedin.com/groups/2797210
Hotel Industry Professionals Worldwide
https://media-exp1.licdn.com/dms/image/C4D07AQGOnrNWMA7Pug/group-logo_image-shrink_200x200/0/1631374224997?e=1647687600&v=beta&t=GkfkUpH6yYqeJ9Q37R2HO26Mbj8AlR-SPucoCsc8OIs
https://www.linkedin.com/groups/90577
Wine and Spirits (Number 1 BWS group on Linkedln)
https://media-exp1.licdn.com/dms/image/C4D07AQG3G2BaiTRLIA/group-logo_image-shrink_92x92/0/1630998801455?e=1647687600&v=beta&t=1760mYNaNMgzMrHORrVmf5p4Zb6mHkbZK0nHraHTLms
https://www.linkedin.com/groups/44979
Alcohol/Beverage, Drinks Industry Beverage Jobs and Networking Forum, #1 Beverage Jobs Group
https://media-exp1.licdn.com/dms/image/C5607AQGr3t0_l9bcjg/group-logo_image-shrink_200x200/0/1631394650309?e=1647687600&v=beta&t=fUZIazxiX2CqYu-49_5RnrfiVvZp7qG1I4UFV327s_c
https://www.linkedin.com/groups/1808527
Hospitality & Foodservice Network – High-Powered Food & Beverage Executives
https://media-exp1.licdn.com/dms/image/C5607AQGaLLJe-rhslQ/group-logo_image-shrink_92x92/0/1525123248570?e=1647687600&v=beta&t=GGsD1gzW_co0HQlan3khis6MG7Petdumvr3TIoN75Is
https://www.linkedin.com/groups/707807
ForceBrands Career Network
https://media-exp1.licdn.com/dms/image/C4D07AQEZxZBxfYKWZA/group-logo_image-shrink_92x92/0/1638895600760?e=1647687600&v=beta&t=GtFmDQEQNkukDOuGhf8R5jwsGD-Hoo2R05zWZuITueU
https://www.linkedin.com/groups/1390467
Hospitality Recruiting Network
https://media-exp1.licdn.com/dms/image/C4D07AQHNQ7Y1PMeSNg/group-logo_image-shrink_200x200/0/1631370839632?e=1647687600&v=beta&t=JHRBDnu59LX8sSlsB-CmHZ8xT6-tfttlQLGezLyaQjc
https://www.linkedin.com/groups/69368
BevNET.com Beverage Industry & Entrepreneur Group
https://media-exp1.licdn.com/dms/image/C4D07AQGx6LFVIw9Ihg/group-logo_image-shrink_200x200/0/1631362491614?e=1647687600&v=beta&t=J95JARh_r-RIL5jXyQREYgrK0dUjecdVe6xmYSNkVy8
https://www.linkedin.com/groups/1737187
Gettysburg College Professional Network
https://media-exp1.licdn.com/dms/image/C4D07AQH8ijw2UW4Aqw/group-logo_image-shrink_200x200/0/1631376192111?e=1647687600&v=beta&t=WNUW9brZkp5Ftusuzdd7rGivqG-JzgkpG8aEJ5pDRtU
https://www.linkedin.com/groups/87163
InDrinks - The Beers, Wines, Spirits & Beverages Network
https://media-exp1.licdn.com/dms/image/C5607AQFmojgLxHOd_Q/group-logo_image-shrink_92x92/0/1525133659497?e=1647687600&v=beta&t=ZuH6d4c1LoubHTEAd9jiXZtBGwtin1CucTLU1582EI0
https://www.linkedin.com/groups/1999812