Alyssa Peck
Senior Data Scientist at Tableau Software
Senior Data Scientist at Tableau Software
Data scientist specializing in Marketing with MS in Statistics. Skilled in analytic techniques, Marketing strategy, and unique ability to communicate complex information in easily understood language. Advanced programmer in R and SQL, with working knowledge of Python and SAS. Employs statistical knowledge to improve Marketing programs through campaign analysis results and automated processes. Works collaboratively with Product, Marketing, and Technology teams to determine best strategy solutions under time and budget constraints. Passionate about STEM education, have worked with hundreds of children and adults to foster interest in the sciences, specifically math, statistics, and data science.
Tableau Software
https://www.linkedin.com/company/tableau-software
Greater Seattle Area
https://media-exp1.licdn.com/dms/image/C560BAQGbNutqXFCq8g/company-logo_100_100/0/1591199049957?e=1655942400&v=beta&t=BdnXVxPSw_XIs_qnJsrPtfgUFAybTLGS9_Cz1tga__8
Senior Data Scientist
Tableau Software
https://www.linkedin.com/company/tableau-software
Greater Seattle Area
https://media-exp1.licdn.com/dms/image/C560BAQGbNutqXFCq8g/company-logo_100_100/0/1591199049957?e=1655942400&v=beta&t=BdnXVxPSw_XIs_qnJsrPtfgUFAybTLGS9_Cz1tga__8
Data Scientist
Getty Images
https://www.linkedin.com/company/getty-images
Created classification models to segment customer base for more effective targeting and marketing. Through the use of survey results, along with internal and third-party data, built a model achieving a high degree of accuracy. 

Collaborated with marketing partners to create, plan, and execute statistical tests to answer key business questions. Developed lowest cost, highest value sampling methods to ensure the cleanest test environments with the lowest operational constraints. Analyzed results quickly and effectively to provide stakeholders with the results they needed to make the best decisions without delay. 

Analyzed global brand study to understand how brand awareness and attitudes changed after exposure to a major display campaign. Used advanced weighting algorithms to correct for population differences that could not be accounted for during sampling design.
Seattle, WA
https://media-exp1.licdn.com/dms/image/C4D0BAQEtXuce1HOWxQ/company-logo_100_100/0/1625167479409?e=1655942400&v=beta&t=vEqR59mHwPkN52JJGRN-xf6X3C3yppYVAb_ECMKLarQ
Data Scientist, Customer Insights
JPMorgan Chase
https://www.linkedin.com/company/jpmorganchase
Point person providing analytics and strategy for cost reduction program saving the company $40 million in 2015. Collaborated with marketing and product teams in campaign targeting and analyzed performance, revealing a need to change program. Presentation to executives led to new strategic direction to improve campaign results.

Discovered inherent bias affecting all A/B testing campaigns and led team to find low-cost solution. Created SAS/SQL code and documentation to remedy bias and increase efficiency and audit-ability of file transfer.

Automated audit process for system-generated files using Statistical Process Control. Resulted in a savings of 10+ employee hours per week and more accurate detection of file errors.

Analyzed customer response data using SAS/SQL from digital marketing incentive program to determine incremental response to offer. Created visual representations of data and summaries to drive future marketing strategy.

Organized women on the marketing analytics team to attend TEDxColumbusWomen conference, that provided an education in diversity, confidence, and impact of women in the workplace.
Columbus, Ohio Area
https://media-exp1.licdn.com/dms/image/C510BAQF_zIelQWSBvw/company-logo_100_100/0/1519856321426?e=1655942400&v=beta&t=SIjKhLcttPF3Wq3SLqiyTobH0p4ZOzMILpjD6qcrmac
Marketing Analyst
Western Transportation Institute
Analyzed data using advanced regression models to determine impact of public service announcements, public demonstrations, and police checkpoints on seat belt usage rates. Compiled data from Montana Department of Transportation’s database, as well as other public and private source data to build matrix for model inputs.

Used R and GIS to create county-level map visualizations, helping state officials decide which campaigns are more effective at increasing seat belt use in each county. Identified diminishing marginal returns in broadcast media channel, and recommended to state officials the best use of budget to save the most lives.

Report published in Accident Analysis and Prevention. Research findings will guide other state transportation agencies to more efficiently allocate their marketing budget funds.
Bozeman, MT
Research Assistant
USDA-NASS
https://www.linkedin.com/company/usda
Assisted in the training and organization of over 50 field enumerators tasked with completing the Montana Census of Agriculture. Conducted training sessions to ensure consistent and accurate data collection across the state and country. Reviewed and corrected anomalous data submissions from the field.

Estimated, reviewed, and verified county and state level crop and livestock quantities and prices for weekly publication. Presented crop and livestock estimates to members of the Montana DNRC and other interested groups during the monthly drought committee meetings in Helena, MT.  

Managed paper and electronic surveys received by the Montana field office. Compiled data and estimated agricultural yields by county on a monthly basis.
Helena, MT
https://media-exp1.licdn.com/dms/image/C4E0BAQEkJsa1x7iH1w/company-logo_100_100/0/1625155835129?e=1655942400&v=beta&t=xCkb4KtoJFhgrxrWQr22yorjkaU3a-hymjPcXcqf5nI
Statistician Assistant
Montana State University
https://www.linkedin.com/company/montana-state-university
Sole instructor for introductory statistics courses covering topics from basic summary statistics to programming linear regression and interpreting results. Managed attendance, grades, and learning progress of 40+ students per semester.
Bozeman, MT
https://media-exp1.licdn.com/dms/image/C4D0BAQEBcWYlhXSseQ/company-logo_100_100/0/1519856052197?e=1655942400&v=beta&t=gdSsdTb1ZFYRv-EGMyVrKKhsSjJAr9_pAAcVOFjji4s
Graduate Teaching Assistant
Master's degree
Statistics
https://media-exp1.licdn.com/dms/image/C4D0BAQEBcWYlhXSseQ/company-logo_100_100/0/1519856052197?e=1655942400&v=beta&t=gdSsdTb1ZFYRv-EGMyVrKKhsSjJAr9_pAAcVOFjji4s
Montana State University-Bozeman
https://www.linkedin.com/school/montana-state-university/
Bachelor of Science (BS)
Mathematics and Statistics
https://media-exp1.licdn.com/dms/image/C4D0BAQEBcWYlhXSseQ/company-logo_100_100/0/1519856052197?e=1655942400&v=beta&t=gdSsdTb1ZFYRv-EGMyVrKKhsSjJAr9_pAAcVOFjji4s
Montana State University-Bozeman
https://www.linkedin.com/school/montana-state-university/
A quantitative approach to assessing the efficacy of occupant protection programs: A case study from Montana
Accident Analysis and Prevention
Programming competition open to all Montana State University students to optimize the scheduling process for a fictitious workplace. Winning solution was generated through programming in R.
Cybix Systems, LLC
Cybix Job Shop Problem Winner
Awarded to a deserving student promoting NASA’s mission
Montana Space Grant Consortium
Montana NASA EPSCoR Travel Grant
Awarded 1 of 2 national, merit-based scholarships for Masters students studying applied statistics or quality management.
ASQ Statistics Division
Ellis R. Ott Scholarship for Applied Statistics and Quality Management
Awarded to a deserving student majoring in Agricultural Economics and Economics
Department of Agricultural Economics and Economics, Montana State University
Agricultural Economics Opportunity Scholarship
Awarded to Montana undergraduate students in the STEM fields
Montana Space Grant Consortium
Scholarship
Tuition waiver for Montana residents to study at an in-state university awarded on prior academic merit
Montana University Systems
Tuition Waiver
https://www.linkedin.com/in/alikramer
Seattle, WA
Ali Kramer
Senior Manager, GTM Lead - Brand Initiatives at Tableau Software
https://www.linkedin.com/in/laurenpaigealexander
Seattle, WA
Lauren Alexander
Senior Marketing Analyst at Tableau, A Salesforce Company
https://www.linkedin.com/in/bthadley
Greater Seattle Area
Brian Hadley
Dad, Husband, Student, Teacher, ⚽️ & ⚾️Fan, Proud WSU Alumni, Data Geek. Currently solving Marketing challenges @Tableau
https://www.linkedin.com/in/kellen-goldsmith-626b1813
Seattle, WA
Kellen Goldsmith
Senior Digital Media Manager at Tableau Software
https://www.linkedin.com/in/carlos-alberto-patr%C3%ADcio-pires-j%C3%BAnior-4099092b
Chicago, IL
Carlos Alberto Patrício Pires Júnior
| Senior Manager Marketing Analytics at Tableau, a Salesforce Company | MsC Candidate at Georgia Tech |
https://www.linkedin.com/in/maggie-au
United States
Maggie Au
--
https://www.linkedin.com/in/william-bloom-525377136
Washington, DC
William Bloom
Of Counsel at Maynard Cooper & Gale
https://www.linkedin.com/in/melissa-mitchell-96a34079
Arlington, VA
Melissa Mitchell
Mathematical Statistician at USDA
https://www.linkedin.com/in/jake-hughes
Denver, CO
Jake Hughes
Marketing Analytics @ Heap
https://www.linkedin.com/in/hemanth-sindhanuru-a44b5547
San Jose, CA
Hemanth Sindhanuru
Data Scientist at Uber
https://www.linkedin.com/in/ethan-bailey-a3304078
Sidney, MT
Ethan Bailey
General Manager at Badlands Consulting
https://www.linkedin.com/in/mathew-everist-475247b4
Fort Collins, CO
Mathew Everist
Software Engineer at Revature
https://www.linkedin.com/in/thomas-hall-8a572715
Albuquerque, NM
Thomas Hall
Pioneering new ways to drive strategy with data visualization
https://www.linkedin.com/in/harikaguddanti
Greater Seattle Area
Harika Guddanti
Analytics Leader at Microsoft Digital Stores
https://ca.linkedin.com/in/lara-r-thompson
Vancouver, BC
Lara Thompson
Principal DS/ML'er at Tableau Software
https://www.linkedin.com/in/michelle-m-ho
Seattle, WA
Michelle Ho
Data Scientist
https://www.linkedin.com/in/william-bopko-9a1ab340
Trumbull, CT
William Bopko
Printing Professional
https://www.linkedin.com/in/weiwutao
San Francisco Bay Area
Wutao Wei
Data Science Manager at Twitter
https://www.linkedin.com/in/bohanzhang
San Francisco, CA
Bohan Zhang
Software Engineer at Lime
Alexandra Mitchell
      
          



            
              
        
              
  

    
        Alyssa is a rare talent – a superbly talented data scientist who is also a superbly talented communicator.

I had the pleasure of managing Alyssa as part of the Customer Insight team at Getty Images. During this time she was instrumental not only in delivering many of our key projects (including cross channel testing, propensity to buy modelling and persona analyses) but also in elevating the profile of our team within the org, building trust and deep understanding of our work and its impact.

Throughout our time working together, I deeply valued her considered and well thought out approaches to any problem that came her way. The commercial acumen evident in her thinking and her calm, clear communication style brought together even the most difficult stakeholders, a testament to her ability to apply and explain her considerable academic understanding. Alyssa is also a kind, thoughtful and enthusiastic colleague, making sure that new members of the team felt welcomed and supported. 

It is rare to work with someone with this particular combination of gifts, and having been lucky enough to work with Alyssa I can attest to the substantial impact she has had on our marketing department. I cannot recommend her, her work and her thinking highly enough.
Liked by Alyssa Peck
https://www.linkedin.com/signup/cold-join
I'm so proud of my Jan-2022 4 SQL Immersive Graduates. Devon Billy, Alex Segell, Arief Era, P.E. and Dulce Carrillo. Wanted to share my students…
Liked by Alyssa Peck
https://www.linkedin.com/signup/cold-join
I am thrilled to share that I have started a new position as a Customer Success Manager with Luum by Health Equity!I am beyond excited to get to…
Liked by Alyssa Peck
https://www.linkedin.com/signup/cold-join
Shout out to the #tableau community for today's #12DaysofTribute.  It's rivaled by few and has done amazing things for the careers of many (myself…
https://www.linkedin.com/in/alyssa-peck-859b87a2
Marietta, OH
Alyssa Peck
Quality Engineer at Thermo Fisher Scientific
https://www.linkedin.com/in/alyvp
Arlington, VA
Alyssa Peck
Creative Director, Implementation + Operations
https://www.linkedin.com/in/alyssa-peck-346024152
Greater Boston
Alyssa Peck
Merchandise Assistant at The TJX Companies, Inc.
https://www.linkedin.com/in/alyssa-peck-bb405343
Marysville, OH
Alyssa Peck
School Psychologist/Board Certified Behavior Analyst (BCBA)
The R Project for Statistical Computing
https://media-exp1.licdn.com/dms/image/C5607AQHUcEWCbwI8RA/group-logo_image-shrink_92x92/0/1630997017542?e=1647694800&v=beta&t=A5EM4TQTkD7IBjX8bjwD-bMFHQm7mQE1qpdum2mnIIE
https://www.linkedin.com/groups/77616
Montana State University - Bozeman Alumni
https://media-exp1.licdn.com/dms/image/C4E07AQGYlKrhZttb6g/group-logo_image-shrink_200x200/0/1631365950043?e=1647694800&v=beta&t=pvaq8M5QVZIFVrjnytTWLDxfRuvwqRrQPTJLlFrC49I
https://www.linkedin.com/groups/43596
Alaina's alumni: Career Info for scientists, engineers, and non-nerds too
https://media-exp1.licdn.com/dms/image/C4D07AQGMGiWD1U5tjQ/group-logo_image-shrink_200x200/0/1631376889397?e=1647694800&v=beta&t=jUVcSy2OR9z43Q6MAjU2Nn7LzNwjTo9My9HeUgmiXdE
https://www.linkedin.com/groups/2075027
American Statistical Association
https://media-exp1.licdn.com/dms/image/C5107AQF63cDb0VYPog/group-logo_image-shrink_200x200/0/1631439478059?e=1647694800&v=beta&t=LN6y-fYjrUtdBEwkwodAdx_zLl63fUe7MwPg0TRg6Uo
https://www.linkedin.com/groups/3450130