Alexandros Sophocleous
Head of Marketing & Strategic Partnerships at AiFi Inc.
Head of Marketing & Strategic Partnerships at AiFi Inc.
MBA Graduate and Entrepreneur with ten years of international consumer goods experience in the functions of brand management, marketing strategy, media sales, global project management, and business development / growth.
AiFi Inc.
https://www.linkedin.com/company/aifi-inc
AiFi solutions enable reliable, cost-effective, and completely contactless retail experiences that drive profitability and scale for brands. We’ll help you install, test, and launch each location for maximum return on your investment.
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Head of Marketing & Strategic Partnerships
Origin Scientific
Origin Scientific develops food, beverage, and topical products using a patented Lipidic Particle encapsulation technology to safety and effectively deliver active ingredients to consumers.

      - Developed the operational and commercial capabilities from production and distribution to staffing and procurement for Origin Scientific's first Cannabis Infused Beverage in California.

      - Evaluated the market opportunity for a Hemp Beverage, built the business case and financial forecasting model, then led the product development including but not limited to brand positioning, media planning, route-to-market, and e-commerce sales strategy.

      - Monthly reporting to our Board of Directors on the route-to-market strategy, forecasting, market trends, and commercial opportunities such as technology licensing and partnerships to achieve both short and long term goals.
San Francisco Bay Area
Executive Vice President, Beverage Group
SAFFOS TEA
https://www.linkedin.com/company/saffos-tea
SAFFOS is a saffron infused bottled tea which competes in the growing healthy beverage market segment. Individually developed all elements, including (but not limited to): 
     
     Product Development: Beverage concept owner, partnered with FDA certified formulation teams to commercialize concept and bring to market, now selling at 42 stores in Manhattan.

     People Management: Hired and trained three brand ambassadors to drive awareness and product trial while managing six extended partners and investor relations.     

     Sales & Marketing: Partnered with a creative agency to develop the brand, everything from the name to marketing promotions. Designed route-to-market strategy and media strategy to drive sales both in-store and online through search engine optimization and AdWords.

     E-Commerce: Built e-commerce website while simultaneously launching on Amazon and leveraging Fulfillment By Amazon services to reduce shipping / warehousing costs.  

     Operations: Sourced and managed all procurement agreements, including a manufacturer in China that produced our custom bottle and saffron suppliers in Greece and Afghanistan.
Greater New York City Area
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Founder
Verifone
https://www.linkedin.com/company/verifone
Led the growth strategy for Verifone’s newly acquired digital media network; managing a team of three to negotiate and secure first-time media upfronts from Coca-Cola, Red Bull, and Unilever which increase platform revenues 10x.

Worked cross functionally with (a) Marketing to reposition the network’s value, (b) Operations to increase the speed to market for media buys, and (c) Engineering to identify, evaluate, and select platform solutions to continuously enhance the network analytics and tracking accuracy. 

Extended the Coca-Cola relationship by developing a unique proposal for Coca-Cola’s CTO that involved a data mining partnership to improve and measure marketing effectiveness with realtime analytics.
New York, New York
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Sr. Director, CPG Category
Deviant Ventures
https://www.linkedin.com/company/deviant-ventures
Coca-Cola account lead, responsible for strategic thought leadership of scalable global platforms to addresses key business issues in collaboration with senior marketing leaders at Coca-Cola such as:

     - FIFA World Cup 2014: Partnered with Coca-Cola’s global and digital teams to ensure FIFA 2014 World Cup IMC assets are both culturally relevant and leveraged to their full potential.

     - Vitaminwater: Led the repositioning strategy workshop that shifted vitmainwater from a “pop healthy” beverage to one that empowers entrepreneurs: Hydrate The Hustle feat. Kevin Hart.

     - Coke Studio: Led an ideation proposal on how to scale and globalize an existing music platform in the Middle East to develop a long term, global music marketing strategy for Coca-Cola.
Greater New York City Area
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Partner, Business Development - Coca-Cola
The Coca-Cola Company
https://www.linkedin.com/company/the-coca-cola-company
Led the global execution of BURN Energy Drink’s partnership with David Guetta; managing four agency partners to develop an IMC toolkit and maintain communications between teams to ensure flawless execution in 28 countries.

Market coordinator of the 2011 Coca-Cola Teens Music Platform featuring international music artists Maroon 5, Taio Cruz, and One Night Only which involved daily communication with 22 global markets to ensure proper execution of assets developed for each artists (i.e. TVC, POS, digital assets)

Managed Coca-Cola music related partnerships for the Olympics 2012 and EURO 2012 to ensure on-time delivery of content from the artist, label, and management for global TV commercials and other relevant media content
Atlanta, GA
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Global Marketing Manager
The Coca-Cola Company
https://www.linkedin.com/company/the-coca-cola-company
Led the 2010 ATL promo campaign for My Coke by performing and applying qualitative and quantitative data analysis from past promo campaigns to locally create a new TV commercial, radio spot, and print inserts that communicated the brand’s promotional offers in a more relevant way for consumers

Managed and coordinated the distribution of 1.3MM samples nationally in the Greek 2010 Coca-Cola Zero Sampling program resulting in an 8% increase in penetration versus prior year

Owner of all digital campaigns for the My Coke brands including the migration of each brand’s website to a Content Management System which reduced maintenance costs by 70%
Athens, Greece
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Brand Manager for My Coke
The Coca-Cola Company
https://www.linkedin.com/company/the-coca-cola-company
Project leader of the six month €800K Coca-Cola Soundwave Music Activation resulting in Coca-Cola earning the designation “Most Integrated Company with Music in Greece” according to Hellenic Beverage Brand Barometer research and winning an Effie Award in the category of Integrated Marketing Communications

Project leader of the eight month €720K Coca-Cola Future League football activation in partnership with the Hellenic Football Federation that involved 4,000 teenagers from 53 towns in Greece which raised key brand image indicators versus prior year and strengthened the brand’s association with football leading into the EURO 2008 Championship

Lead the local implementation of a new software that increased our speed to market with POS material from 2 weeks to 2 days
Athens, Greece
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Marketing Associate - My Coke
Samsung Electronics
https://www.linkedin.com/company/samsung-electronics
Suwon, South Korea
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Mobile Sales & Marketing - Summer Intern
Kamps AG
Complied and analyzed monthly marketing and sales budgets

Participated in the SKU reduction program that resulted in $2.3MM in savings
Düsseldorf Area, Germany
Marketing and Sales Controlling Intern
Master of Business Administration (MBA)
Marketing/Marketing Management, General
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Emory University - Goizueta Business School
https://www.linkedin.com/school/goizueta-business-school/
BBA
Marketing & Finance
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Stephen F. Austin State University
https://www.linkedin.com/school/sfasu/
Interview about SAFFOS, my Saffron Infused Rooibos Tea
CEO & Founder
Bontena
https://www.bontena.com/contents/2018/09/Interview-with-Alexandros-Sophocleous-Founder-and-CEO-of-SAFFOS-about-Saffron-Infused-Rooibos-Tea-18092402
2014 Coca-Cola FIFA World Cup Anthem - Official Lyric Video
http://www.youtube.com/watch?v=L_rRta7MCII
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Carrefour opened Flash 10/10, its next-generation test store, on 24 November in #Paris' eleventh arrondissement. This new convenience store -…
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Today I walked the Dolphins Challenge Cancer 5K with my Dad. He lost his wife, Charlet, to cancer last year. Please consider making a donation to…
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United Kingdom
Alexandros Sophocleous
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Emory University's Goizueta Business School
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