Angela DeYoung
Senior Marketing Specialist at Western Michigan University
Marketing leader aiming to cultivate opportunities through digital and inbound methodologies.
Energetic leader with extensive experience across digital and inbound marketing. Deep understanding of lead generation, marketing operations, and content development. Innovative problem-solver overseeing marketing department efforts, event promotion, website management, SEO, email marketing, and more.
Western Michigan University
https://www.linkedin.com/company/westernmichu
• Develops and implements marketing, promotion, and communication strategies for the Haworth College of Business Alumni Relations and Marketing department.
• Directs production of promotional material, including engagement and oversight of designers, writers, and photographers.
• Writes and proofs marketing copy, including promotional material, press releases, web, and social media content, ensuring compliance with institutional communication, branding, and marketing standards.
• Trains and supervises interns to foster growth and professional experience among WMU students.
Kalamazoo, Michigan
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Senior Marketing Specialist
Western Michigan University
https://www.linkedin.com/company/westernmichu
• Gained trust among 130,000 email subscribers, raising the average email open rate from 9% to 30% in less than 12 months. 
• Protected end-user experiences by implementing segmentation, personalization, and optimizing email send times to ensure subscribers receive messages at the right time.
• Designed and executed personalized email marketing campaigns within Salesforce Marketing Cloud using journeys, dynamic content, and A/B testing. 
• Assembled and analyzed data across email, website, and social media platforms to ensure high ROI and strong strategic marketing decisions.
Kalamazoo, Michigan
https://media-exp1.licdn.com/dms/image/C560BAQE9-K9PnQclIg/company-logo_100_100/0/1633032392527?e=1655942400&v=beta&t=WUCew6RSq20EpXh3VOBnHHonH5dnXaJcuII1HZpQSsc
Marketing Specialist
AMA Southwest Michigan
https://www.linkedin.com/company/ama-southwest-michigan
AMA Southwest Michigan is a professional chapter of the American Marketing Association serving marketing professionals, educators, and businesses. Our membership consists of marketing professionals, educators, and business community members in Southwest Michigan, including Kalamazoo, Calhoun, Van Buren, St. Joseph, Allegan, Barry, Branch, and Eaton counties.
Kalamazoo, Michigan Area
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Board of Directors, Communications
BlueGranite
https://www.linkedin.com/company/bluegranite
• Generated 13x more revenue through social media, webinars, events, and email promotion as a result of the production of relevant content.
• Built and managed an 8-week revolving content calendar with 50 contributors, attracting a qualified audience to the website and ensuring the correct messaging was shared to high-scoring leads to further sales growth.
• Lead company OKR development and ambassador program to encourage rapid goal progression and organizational growth.
• Optimized marketing automation and lead nurturing through the development of email messaging, blogs, webinars, eBooks, whitepapers, and solution briefs.
• Created and maintained report metrics on inbound marketing and business development activities, continuously assessing effectiveness and impact.
Kalamazoo, Michigan
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Inbound Marketing Coordinator
SalesPage Technologies
https://www.linkedin.com/company/salespage-technologies
• Assisted in researching, writing, designing, and deploying content for a wide variety of channels including marketing collateral, blog, e-mail blasts, social media, and sales presentations
• Organized marketing campaigns targeted at senior executives within financial asset management companies across the country
• Conducted market research in order to better concentrate sales efforts
• Coordinated tradeshows, webinars, and client roundtable events while maintaining the marketing budget
• Monitored and summarized business development, social media, and website activity by generating and sharing weekly reports with the sales and marketing team
Kalamazoo, Michigan Area
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Sales & Marketing Associate
StructureTec Group
https://www.linkedin.com/company/structuretec-corporation
• Developed proposals, contracts, and client relationships in order to cultivate new business opportunities
• Supported corporate marketing objectives through cold calling, appointment setting, introductory sales meetings, and sample report presentations
• Set up and managed trade show booths in addition to other various sales and marketing projects as needs arose
• Propagated and distributed marketing collateral to potential prospects and leads
• Worked to meet and exceed yearly contract goals
Kalamazoo, Michigan Area
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Client Relations Specialist - Healthcare
StructureTec Group
https://www.linkedin.com/company/structuretec-corporation
• Set up introductory appointments for Client Relations Managers and assisted throughout the sales process by providing background information on potential clients and prequalifying leads
• Researched and prepared national account contact information for Client Relations Managers
• Called upon various companies to invite to occasional webinars and forums which in turn boosted sales and awareness of the brand 
• Continuously updated and maintained the database system in order to better serve senior sales team members
Kalamazoo, Michigan Area
https://media-exp1.licdn.com/dms/image/C560BAQHBWxzhykLOLA/company-logo_100_100/0/1519883788838?e=1655942400&v=beta&t=7XMBt7xnfFCIlZqxrFJ8gnvDVm_bJ51LHpnqJwwTesY
Business Development Intern
Master of Business Administration - MBA
Marketing Concentration
https://media-exp1.licdn.com/dms/image/C560BAQE9-K9PnQclIg/company-logo_100_100/0/1633032392527?e=1655942400&v=beta&t=WUCew6RSq20EpXh3VOBnHHonH5dnXaJcuII1HZpQSsc
Western Michigan University
https://www.linkedin.com/school/westernmichu/
Bachelor’s Degree
Major: Sales and Business Marketing | Minors: Economics & Business
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Western Michigan University
https://www.linkedin.com/school/westernmichu/
AMA Southwest Michigan is a professional chapter of the American Marketing Association, one of the largest marketing associations in the world with more than 30,000 members. AMA Southwest Michigan membership consists of marketing professionals, marketing educators, and business community members in Southwest Michigan.
American Marketing Association - Southwest Michigan Chapter
Member & Programming Committee Volunteer
Western Michigan University
Lean Six Sigma Yellow Belt (ICYB)
HubSpot Academy
hubspot-academy.s3.amazonaws.com
HubSpot Inbound Marketing Certification
https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/23-3591518-1531756328541.png
HubSpot Academy
hubspot-academy.s3.amazonaws.com
HubSpot Marketing Software Certification
https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/5-3591518-1528314304775.png
https://www.linkedin.com/in/colbyford
Charlotte, NC
Colby T. Ford
Cloud AI and Genomics Architect | [☁️∧🧬]
https://www.linkedin.com/in/anaklackle
Plainwell, MI
Ana Klackle Evans
Channel Marketing Manager at SalesPage Technologies
https://www.linkedin.com/in/eglent-begaj-50a2b0205
Kalamazoo, MI
Eglent Begaj
Finance Student at Western Michigan University - Haworth College of Business
https://www.linkedin.com/in/mercedes-bennett-86187886
Mattawan, MI
Mercedes Bennett
Health, Wellness and Fitness Professional
https://www.linkedin.com/in/jess-cook
Otsego, MI
Jess Cook
Graphic Design Specialist at Otsego District Public Library
https://www.linkedin.com/in/intotheliminal
Denver Metropolitan Area
Ana Evans
Power of XYZ is a modern media company that focuses primarily on providing services to clients within the Empowerment Self-Defense and violence prevention communities.
https://www.linkedin.com/in/madelinemikkelson
Los Angeles, CA
Madeline Mikkelson
Wardrobe PA at Starz Entertainment
https://www.linkedin.com/in/hannahpolack
Glendale, CA
Hannah Polack
Script Coordinator at Netflix
https://www.linkedin.com/in/amandambyrne1
Tecumseh, MI
Amanda Byrne
Western Michigan University
https://www.linkedin.com/in/makenna-grezlik1
Kalamazoo, MI
Makenna Grezlik
Student at Western Michigan University - Haworth College of Business - Personal Financial Planning
https://www.linkedin.com/in/reillymoore12
Kalamazoo, MI
Reilly Moore
Accounting Student at Western Michigan University
https://www.linkedin.com/in/ana-michelle-ayala-perez
United States
Ana Michelle Ayala Perez
Digital Marketing & eCommerce Student | WMU - Haworth College of Business
https://www.linkedin.com/in/alana-silva-cacdac-ba3b5118a
Greater Pittsburgh Region
Alana Silva-Cacdac
Laboratory Research Assistant at Carnegie Mellon University
https://www.linkedin.com/in/cassandra-herman
Kalamazoo, MI
Cassandra Herman
Finance Major at Western Michigan University - Haworth College of Business, Class of 2022
https://www.linkedin.com/in/dawson-zabawa
Greater Kalamazoo Area
Dawson Zabawa
Graduated Sales Student | December of 2021
https://www.linkedin.com/in/meeti-purani
New York, NY
Meeti Purani
Policy | Data | Finance | Solutions
https://www.linkedin.com/in/masoneverett
Kalamazoo, MI
Mason Everett
Partner at Southwest Michigan First
https://www.linkedin.com/in/lilliehuhndorf
Davenport, IA
Lillie Huhndorf
Regional Director of Sales & Market Development
https://www.linkedin.com/in/nicole-miller911
United States
Nicole Miller
Aftermarket Products Marketing Co-Op
https://www.linkedin.com/in/abigail-jaqua
Greater Milwaukee
Abigail Jaqua
Real Estate Agent at Shorewest Realtors
Jim Bennett
      
          



            
              
        
              
  

    
        I have worked with Angela for three years.  During this time I have seen her organize our marketing and brand leadership efforts by improving our blog posting cadence and messaging, coordinating blog authors, ensuring our website has the right messaging, and getting an inbound marketing strategy and program put in place.  Before Angela came our blog was disorganized and didn't have a consistent message; Angela has dramatically improved this.  When our blog contributors need advice or assistance with content organization, Angela is the go-to person.  Angela has improved the messaging and content on our website to focus on the correct audience and improve interactivity with our team.  By using Hubspot - which she knows inside and out, and other tools, she leads our inbound marketing initiative.  She plays a vital role in all aspects of marketing and brand management in our company. Colby T. Ford
      
          



            
              
        
              
  

    
        Angela is a skilled marketer with many great talents. At our company, she not only manages the website content, but plays a role in handing leads as well. She and I collaborate on new services and the marketing material for them. From writing to designing, Angela always has creative ideas for reaching customers through a variety of means. In addition, Angela is highly adept at using platforms such as Hubspot to effectively reach our customers and technical jargon has become second nature for her from working at a cloud solutions consulting company. Angela is your one-stop shop for all things marketing and is definitely a great asset to have in your company.
https://www.linkedin.com/in/angela-deyoung-5913102a
United States
Angela DeYoung
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https://www.linkedin.com/in/angeladeyoung
Franklin, TN
Angela DeYoung
Interior Designer, Author, Speaker
https://www.linkedin.com/in/angela-deyoung-2268521aa
Cincinnati, OH
Angela DeYoung
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https://www.linkedin.com/in/angela-deyoung-8198a81a9
Rogers, AR
Angela DeYoung
Teacher at SPRINGDALE PUBLIC SCHOOLS