Alexander Rainford
Senior Marketing Manager, Student Onboarding & Channel Marketing at Cengage Group
Senior Marketing Manager - at The Cengage Group
A highly motivated and experienced marketer with experience in strategic marketing, omnichannel communication and leadership. MBA and BS in Marketing.
Cengage Group
https://www.linkedin.com/company/cengage-learning
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Senior Marketing Manager, Student Onboarding & Channel Marketing
Cengage Group
https://www.linkedin.com/company/cengage-learning
•Key member of the newly formed Student Marketing Team responsible for direct to student marketing of Cengage products, tasked with launching new strategy across all channels. 
•Manages onboarding and usage stages of customer journey. Developed first student user experience campaign focused on driving product usage through multiple channels including video/content, event, web and sales enablement. 
•Leads cross functional working group of sales, support services marketing and technology teams responsible for achieving sell-through goals during critical 'Back to School' period.
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Marketing Manager - Student Access and Experience
Cengage Group
https://www.linkedin.com/company/cengage-learning
•Drove sell through increases between 10-40% bi-annually with targeted 'Start Strong' student campaign - focused on getting students registered for our products. 
•Led content creation across video, web, collateral, and sales materials. Worked with vendors, and internal functional team members to meet aggressive deadlines. 
•Oversaw partnership marketing efforts between Cengage and LMS providers including Blackboard and Canvas. Collaborated on conferences, joint marketing efforts, and sales promotions. 
•Partnered with sales/product leadership to launch GTM strategies, positioning benefits, communications and sales training.
Cincinnati
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Marketing Manager, Customer Experience
Cengage Group
https://www.linkedin.com/company/cengage-learning
• Strategically planned and executed integrated marketing campaigns for Cengage’s lead digital product MindTap, driving 35% increase in YOY unit sales. 
• Executed Web, Social, Email, Event and direct to customer marketing tactics, throughout the sales funnel, that drove consumer engagement and lead conversion.
• Used campaign analysis and consumer research to refine tactics and focus on data driven execution to increase campaign ROI.
• Supported sales through presentations, webinars, sales tool creation, product training, and customer facing webinars.
• Worked with global product management team to develop effective product/channel messaging and positioning.
Cincinnati
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Associate Marketing Manager, Digital Platforms
Cengage Group
https://www.linkedin.com/company/cengage-learning
•Work with Marketing Managers in the development of marketing plans, sales and marketing campaigns, results reporting, maintaining information resources, preparing and communicating product information, and developing sales and administrative support materials. 
•Accountable for coordinating product and channel specific projects to successfully hit objectives and deadlines. Serve as a liaison with customers, strategic partners, and sales forces.
•Planned participation in national conferences and customer events.
Cincinnati
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Marketing Coordinator
Great American Insurance Group
https://www.linkedin.com/company/great-american-insurance
•Responsible for multiphase audits on underwriting accuracy, agency information, and business processes to inform managers of high risk accounts. 
 •Created and published new underwriting processes, tools, and procedures that were adopted and received high praise from senior management.
•Support Marketing in lead generation and expense analysis.
Cincinnati
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Underwriting and Marketing Intern
Great American Insurance Group
https://www.linkedin.com/company/great-american-insurance
•Independently communicate with and file large scale commercial insurance products with all U.S. states. Work with the various business units at Great American to format insurance policies to optimize state approvals. 
•Gave several presentations on filing requirements and self-led department-wide software projects to improve filing quality.
Cincinnati
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Product Development and Compliance Intern
Northern Kentucky University
https://www.linkedin.com/company/northern-kentucky-university
•Tutored and mentored over 20 students, throughout my junior year, using academic research and classroom knowledge. 
•Collaborated with professors to develop and implement several new study plans.
Northern Kentucky
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Academic Tutor
Cincinnati Zoo & Botanical Garden
https://www.linkedin.com/company/cincinnati-zoo-&-botanical-garden
•Responsible for inventory control, processing of receivables, price research and product comparisons to purchase various products.
Cincinnati
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Purchasing Intern
Master of Business Administration (M.B.A.)
Concentration in Business Analytics
3.897 GPA
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Xavier University
https://www.linkedin.com/school/xavier-university/
Bachelor
Marketing
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Northern Kentucky University
https://www.linkedin.com/school/northern-kentucky-university/
Toastmasters
Member
• Working on a team for a period of 9 weeks and responsible for the development of marketing and branding strategies for a start-up company in Prague, Czech Republic;
• Conducting exploratory qualitative research such as secondary data research, cross-cultural experience surveys, and observations in a foreign country;
• Spending eight days finishing the project and presentation on site in Prague, Czech Republic;
• Developing a 54 page long marketing and branding plan with the goal of
generating 2.5 million in CZK in 5 years;
• Assisting in the development of the presentation for the client;
• Presenting the service recommendation during the final presentation to the
client at the Venue, Prague, Czech Republic, in March 2016;
• Assisting in attracting customers to the brand’s launch event at the Venue;
• Receiving very high evaluations from the client who noted the work was “Extraordinary” and
“would not hesitate to say that in most cases it surpasses level of professional work in Czech Republic.”
Bluezzoon’s Cross-Cultural Client-Based Project
Enactus
https://www.linkedin.com/company/enactus
Manage and execute small and large scale fundraising/charitable events. Worked with developing OrgSync page for Enactus. Recruiting new members and managing the roles of members.
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Co-President of NKU Branch
Google
skillshop.exceedlms.com
87665262
Google Analytics Certification
https://skillshop.exceedlms.com/student/award/K7Jtco999nUCGbRSgT2qHass
https://www.linkedin.com/in/charlotteemclaren
New York, NY
Charlotte McLaren
Global Marketing Executive
https://www.linkedin.com/in/aditiraturi
Boston, MA
Aditi Raturi
Sr Brand Manager, US Marketing Lead | Star Wars & Marvel at Hasbro
https://www.linkedin.com/in/debbie-piper-8807966
Cincinnati, OH
Debbie Piper
Senior UX Researcher
https://www.linkedin.com/in/cara-suriyamongkol-0181aa25
Nashville, TN
Cara Suriyamongkol
Product Development Researcher
https://www.linkedin.com/in/kevin-mahoney-26082629
Quincy, MA
Kevin Mahoney
UX Designer at Cengage Learning
https://www.linkedin.com/in/emily-wulff
Evanston, IL
Emily Wulff
UX Strategy & Research Manager at National Geographic Learning | Cengage
https://www.linkedin.com/in/vaaridhi
Boston, MA
Vaaridhi Bagrodia
Senior @ Northeastern | Incoming Business Operations Analyst @ Akamai | Vice President of Community @ WISE | International Relations Chair @ NU Women in Business
https://www.linkedin.com/in/alexandra-hodges-5a059a40
New York City Metropolitan Area
Alexandra Hodges
Director, Growth Marketing at Crain Communications
https://www.linkedin.com/in/johnwannemacher
Greater Chicago Area
John Wannemacher
Chief Marketing Officer at ACT
https://www.linkedin.com/in/danieldibartolomeo
Delmar, NY
Daniel DiBartolomeo
Director, Software Engineering
https://www.linkedin.com/in/aaron-strickland-a402b182
Gilmanton Ironworks, NH
Aaron Strickland
Manufacturing Manager
https://www.linkedin.com/in/lzigelyte
Rochester, NY
Lina Žigelytė, PhD
User experience researcher with an eye for creative problem solving
https://www.linkedin.com/in/mikegossett
Cincinnati Metropolitan Area
Michael Gossett
Senior Product Manager - Federations and Universal Login/Branding
https://www.linkedin.com/in/bonnieherche
Brooklyn, NY
Bonnie Herche
VP of Marketing | Builder of High Performing Teams | Fitness Fanatic | Lover of Dogs
https://www.linkedin.com/in/jaylawloruxuidesigner
Greater Boston
Jay Lawlor
Senior UX Designer at CVS Health
https://www.linkedin.com/in/vincentdgrosso
Wellesley, MA
Vincent Grosso
Ed-Tech Executive | P&L Owner and Operator | Go-To-Market Strategist | Chief Revenue Officer | Digital Product Development | M&A and Partnerships
https://www.linkedin.com/in/goldbergkathryn
Greater Boston
Kathryn Goldberg
Associate Director, Digital and Brand Marketing at Babson College
https://www.linkedin.com/in/tsengjohn
Las Vegas, NV
John Tseng
Product Management and Technology Consulting
https://www.linkedin.com/in/olivia-thompson-3b469355
Fort Worth, TX
Olivia Thompson
B2C Marketing Manager - Email
Xilian Sansoucy
      
          



            
              
        
              
  

    
        Alex is a natural manager. His interpersonal skills, mixed with empathy and a good sense of humor make him a joy to work with. Alex always looked out for me, and focused on my professional growth in so many areas. He truly believed in me; every time I finished a project, he’d assign a more challenging one to teach me something new. Despite working virtually, we had solidified a good working relationship over Zoom, email, and Slack. I felt very comfortable reaching out to him if I needed anything, and always looked forward to our one-on-one’s. As busy as he is in his role, he always managed to find time for me. If you want a great leader always willing to go above and beyond to get things done, work with Alex! David Raska
      
          



            
              
        
              
  

    
        Alex is a driven, hard-working collaborator with a positive and creative mindset and strong accountability, even in culturally diverse environments. I had a chance to witness his ability to analyze and interpret complex information and transform it into action-oriented stories capable of fueling future growth when working for a client from a culturally very different country. What makes Alex stand out is his ability to listen and learn and then act. As his friend and mentor,  I can honestly say that his skill set gives him a great capacity to bring ideas from a diverse group of people to life while making everyone feel rewarded and appreciated.  
Liked by Alexander Rainford
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Know someone in your network looking for marketing internship this summer? I'm excited our team is growing and can't wait to help our summer intern…
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Hello Everyone,Happy to share that I am moving into a new role at Cengage Group as SVP, Growth, North America Higher Ed. Excited to continue…
Liked by Alexander Rainford
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The only time you fail is when you don’t try! Each time you take on a new challenge, try something new, you have nothing to lose, but will always…
https://uk.linkedin.com/in/alex-rainford-roberts-58b2aa11
London
Alex Rainford-Roberts
Student at Trinity Laban
https://uk.linkedin.com/in/victoria-alex-rainford-842a42222
Formby
Victoria Alex Rainford
Administrative Assistant at Amazon
https://uk.linkedin.com/in/alex-rainford-roberts-537779159
London
Alex Rainford-Roberts
Lakota East High School Alumni
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The League of the Norse with Czech Insights
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Northern Kentucky University Career Services
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