Amy Abascal
VP of Marketing at Bridgit
VP of Marketing for Bridgit
I've spent the last two decades building repeatable, predictable pipe for B2B companies, and focused primarily on SaaS over the most of the past ten years.   While growing business is the reason I come to work, growing people brings me the most joy.  I am a thoughtful manager and mentor, and I lead high performance global teams across a broad range of timezones.

I have proficiency in nearly every aspect of the marketing stack, including demand gen, marketing automation, web, content, product and channel.  I thrive under pressure, beat deadlines and I consistently over-deliver on goals.

Specialties: SaaS and startup marketing, team leadership, demand generation, mobile marketing, data-driven marketing, revenue marketing, marketing ROI, digital marketing, nurture, marketing analytics, content strategy, inbound marketing, CRO, web conversion marketing, marketing operations, marketing automation
Bridgit
https://www.linkedin.com/company/gobridgit
Bridgit is workforce intelligence for the construction industry.  Bridgit’s mission is simple – to help the construction industry maximize profits by taking a people-first approach. Workforce Intelligence from Bridgit transforms workforce data into actionable insights that inform an organization’s strategic and tactical business decisions.
https://media-exp1.licdn.com/dms/image/C4E0BAQGOjD4PPxeq3g/company-logo_100_100/0/1626096382608?e=1655942400&v=beta&t=RdjDzXNnUth3s7dA0aAU2qY2s2tNEYchCzfWw01ZNwk
VP of Marketing
Oracle
https://www.linkedin.com/company/oracle
The Construction and Engineering Business Unit includes SaaS products such as Primavera P6, Unifier, Aconex and Textura.
San Francisco Bay Area
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Director of Global Digital Marketing, Oracle Construction and Engineering
Aconex
https://www.linkedin.com/company/aconex
Aconex (acquired by Oracle) was a global, public SaaS construction tech company listed publicly on the Australian exchange.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFBuylGf4tjFg/company-logo_100_100/0/1636538863426?e=1655942400&v=beta&t=XEEJkB7kVsmbTIML4fyk8bHvJ_6boxn9JHOTRrfgFfE
Head of Online Marketing and Demand Generation
FollowAnalytics
https://www.linkedin.com/company/bryjai
FollowAnalytics was a Series-A SaaS mobile marketing startup focused helping luxury retail brands build engagement and customer lifetime value.
San Francisco Bay Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFztfuRbhMwKw/company-logo_100_100/0/1646681557759?e=1655942400&v=beta&t=XUh0xmY4jyqvQEsRjkug9hmna3x-qC3iVfP6tvxUltg
Head Of Marketing
BrightFunnel
https://www.linkedin.com/company/brightfunnel
Brightfunnel was a Series-A SaaS startup who solved for closed-loop B2B multi-touch marketing attribution.
San Francisco
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Head of Marketing - Founding Team Member
Vida Web and Marketing
San Francisco Bay Area
B2B Digital Marketing Consultant
Demandbase
https://www.linkedin.com/company/demandbase
Demandbase is a prominent account-based marketing platform providing company-level recognition, in real time, for integration into analytics, content targeting, web forms and display advertising.
San Francisco Bay Area
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Director of Web Marketing
Jaspersoft
https://www.linkedin.com/company/tibco
Jaspersoft was a late-stage San Francisco startup offering a commercial open source Business Intelligence suite.
https://media-exp1.licdn.com/dms/image/C560BAQEEx8idLahFkw/company-logo_100_100/0/1626224164853?e=1655942400&v=beta&t=vTO1g6jHxr5nc2px4czhCT8ch3qr2dOXrwdTHVNxhfs
Director Online Marketing
GroundWork Open Source
https://www.linkedin.com/company/gwos
https://media-exp1.licdn.com/dms/image/C560BAQHtmka9lFlA2w/company-logo_100_100/0/1567109605088?e=1655942400&v=beta&t=rm_892qwVLSvSf_eVi3VtxRtCW0-KOUvDmEkEpJ0G5o
Sr. Manager Online Marketing/Web
GroundWork Open Source
https://www.linkedin.com/company/gwos
San Francisco Bay Area
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Online Marketing Manager
StartupBus
https://www.linkedin.com/company/startupbus
As one of 12 participants on the inaugural Startup Bus, I joined a team to design, develop and pitch a startup while riding a bus from San Francisco to the Austin Texas SXSW festival.  

Equal parts boot camp and road trip, StartupBus is an annual competition designed to empower the tech community - challenging top tier talent to hop on a bus and conceive, build and launch a startup in just 5 days.
San Francisco Bay Area
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Buspreneur
various
San Francisco Bay Area
Freelance Web Consultant
VA Linux Systems
https://www.linkedin.com/company/va-linux-systems
San Francisco Bay Area
Senior Manager, Product Support
VA Linux Systems
https://www.linkedin.com/company/va-linux-systems
San Francisco Bay Area
Webmaster/Web Production Manager
Electronic Data Systems
https://www.linkedin.com/company/electronic-data-systems
https://media-exp1.licdn.com/dms/image/C4D0BAQEDlOQ089zYgw/company-logo_100_100/0/1519881457647?e=1655942400&v=beta&t=A71_ObcYD8hcBG8evQkKOZK1nMiF6ZIMBACA12eWZGA
Web Architect
CCON
Grover Beach, CA
Webmaster
WebMaxx
Sacramento, California Area
Webmaster
https://media-exp1.licdn.com/dms/image/C4E0BAQEBG25KNBwuCQ/company-logo_100_100/0/1616103040374?e=1655942400&v=beta&t=wGF4ahqBPV3rY-fKK5fOqmgl-QDf-4yvto9ysZ8HRO0
University of California, Davis
https://www.linkedin.com/school/uc-davis/
Arroyo Grande High School
NAWIC: National Association of Women in Construction
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Mobile Marketing Association
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Amy Abascal, Head of Marketing, Americas at FollowAnalytics, shares her insights on re-engagement and omnichannel marketing.
Goodbye Doesn’t Mean Forever: How To Leverage Omnichannel Marketing For Re-Engagement
Adotas
http://adotas.com/2017/03/goodbye-doesn’t-mean-forever-how-to-leverage-omnichannel-marketing-for-re-engagement/
In the old days of software design, onboarding campaigns were considered a crutch to compensate for bad UX.  In some cases, the on-boarding workflow even interfered with your ability to use the application.  Anyone remember that talking paperclip in MS Office that always seemed to get in the way?  But mobile apps are a different beast.  Well thought out onboarding flows can be an essential tool to ensure user retention.
Four Best Practices For Successfully Onboarding Mobile App Users
Mobile Marketing Watch
https://mobilemarketingwatch.com/four-best-practices-for-successfully-onboarding-mobile-app-users-70498/
5 Examples of Travel Apps with Amazing Personalized Experiences
Business 2 Community
http://www.business2community.com/mobile-apps/5-examples-travel-apps-amazing-personalized-experiences-01743255#gLkqH1TdZqf4yhYD.97
When Responsive Web is Not Enough: The Case for the Mobile App
Business 2 Community
http://www.business2community.com/mobile-apps/responsive-web-not-enough-case-native-app-01700211#EkDTjT2RjpT0eoM7.97
Civil Rights and Social Action
Oracle Pride Employee Network
As a member of the Board of Directors for Oracle's LGBTQ+/Allies employee resource group, I helped my colleagues drive change from within one of the biggest companies in the world.  Unfortunately, I left Oracle after 6 months into this role but I loved being a part of it.
Board of Directors, PR/Marcom Chair
Arts and Culture
Burning Man
https://www.linkedin.com/company/burning-man-project
Administration of all Mailman email lists for the entire organization.
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Mailing List Coordinator
Arts and Culture
Grassfish Family Campout
I lead a team that organizes a weeklong "family" campout every Spring.  This includes a full calendar of activities, entertainment and live music, all external communications before, during and after the event, management of a mid-5-figure budget and all the loving details that go into putting smiles on the faces of around 150 people.
Executive Director
Health
Alsea Rural Health Clinic
Helped a rural health clinic in Oregon build out their website and focus on recruiting new talent.  Included custom Wordpress theme, content creation and strategic planning
Pro Bono Web Consultant
https://ca.linkedin.com/in/colin-dunn-83839a90
Waterloo, ON
Colin Dunn
B2B Marketing | Content Creator | Project Management | Marketing Curious | Demand Generator
https://ca.linkedin.com/in/srohi
Canada
Sahar R.
Marketing | Project Management | Events
https://www.linkedin.com/in/dustindevan
San Francisco, CA
Dustin D.
CEO at Awair
https://ca.linkedin.com/in/mallorie-brodie-b3885827
Kitchener, ON
Mallorie Brodie
CEO & Co-Founder at Bridgit | Forbes 30 Under 30
https://ca.linkedin.com/in/victoriabaskerville
Kitchener, ON
Victoria Baskerville
People Partner at Bridgit
https://www.linkedin.com/in/anbiyasaleem
Greater Chicago Area
Anbiya Saleem
Ecommerce Marketing Specialist
https://ca.linkedin.com/in/lauren-lake
Kitchener, ON
Lauren Lake
COO & Co-Founder at Bridgit | Forbes 30 Under 30
https://ca.linkedin.com/in/david-pimiskern
Toronto, ON
David Pimiskern
Customers & Partnerships at Bridgit
https://ca.linkedin.com/in/jasonfitzpatrick
Toronto, ON
Jason Fitzpatrick
Senior Vice President Of Sales at Bridgit
https://www.linkedin.com/in/calvinxchan
Oakland, CA
Calvin Chan
Senior Manager Marketing Operations at Outbrain
https://ca.linkedin.com/in/taracybulski
Waterloo, ON
Tara Cybulski
Sales Manager at Bridgit | B2B SaaS Sales | Helping construction companies leverage cloud based technology
https://ca.linkedin.com/in/michela--barbieri
Greater Toronto Area, Canada
Michela Barbieri
Talent Acquisition Specialist at Bridgit
https://ca.linkedin.com/in/paulnowosielski
Hamilton, ON
Paul Nowosielski
Senior Account Executive at Bridgit | B2B SaaS Sales | 
Helping contractors manage their workforces more effectively
https://ca.linkedin.com/in/daphnegorman
Greater Kitchener-Cambridge-Waterloo Metropolitan Area
Daphne Gorman
Talent Acquisition Lead at Bridgit | We're hiring!
https://www.linkedin.com/in/kellielee
Santa Barbara, CA
Kellie Lee
A relationship builder with deep ties within the construction industry
https://www.linkedin.com/in/jamesanne
Greater Boston
Anne James
Sr. Manager Growth Marketing at Run:AI
https://www.linkedin.com/in/swami-chaitanya
San Francisco Bay Area
Swami Chaitanya
Founder at Swami Select
https://www.linkedin.com/in/samiraddamine
San Francisco, CA
Samir Addamine
CEO and co-founder absolutelabs.io
https://www.linkedin.com/in/brandonbobkowski
Boca Raton, FL
Brandon Bobkowski
Director, Digital Marketing at Blackstone Audio
https://www.linkedin.com/in/bartons
Greater Seattle Area
Bart Ons
Sr. Director - Digital Experience Management, eCommerce and Web CX at Microsoft
Giselle Rodriguez
      
          



            
              
        
              
  

    
        Amy is simply a Marketing superstar and one of the brightest and most talented leaders I have had the pleasure to work with. I enjoyed working with her guidance for two years at Oracle and I was impressed with her passion for excellence, her creative and analytical intelligence, her boundless energy, and her dedication to building a world-class team. 

Amy is extremely smart and a natural leader - she leads with inspiration, consistently provides clear direction, and shares valuable performance feedback. She puts her heart into everything that she does, which shows in the high quality of her work. She was always happy to help and quite honestly, an exceptional human being and the best mentor you could ever ask for! Thanks to her management and approachable personality, I gained a lot of knowledge about paid media strategy and tactics, as well as useful leadership skills. 

I was also in awe of Amy’s ability to command a room in our virtual team meetings and how she was able to communicate complex information in easy-to-understand phrases —effortlessly. Likewise, I admire her ability to think critically about all sides of an issue and to approach each task or problem with intention and thoughtfulness. 

I am delighted I had the chance to learn so much from Amy - any team would be lucky to have her! Monica Vannozzi
      
          



            
              
        
              
  

    
        I had the pleasure to have Amy as my direct manager in Aconex and then Oracle and I loved working with her! 
She is an innovative and recognised leader: from day one in Aconex she left a mark and influenced decisions at higher level, moving the needle towards what an effective digital transformation journey should look like. She maintained the same influence in Oracle, where senior management relied on her and her team to revolutionise Oracle's digital presence in the engineering and construction sector. 

She gets things done: she strategically knows what to do, but she also knows how to achieve it. She is ROI driven, and  she has technical skills, as well as hands-on marketing knowledge and experience. This translates into efficiently setting targets, executing and achieving fantastic results (talking "doubles and triples" here!).

She is an amazing manager: Amy and I worked in different time zones (8 hours difference) and never experienced a communication issue. I always felt supported and empowered by Amy. She provides constructive feedback, she is direct and open, and a good listener. I could relate to her on a personal and professional level. In a period of change and uncertainty, like the acquisition of Aconex from Oracle, she successfully led the digital team (spread across multiple time zones) maintaining a positive attitude and keeping the team informed. This had a huge impact on the team's morale, and to being able to quickly adapt to the new culture, adopt new technologies and maintain a high-standard performance. 
Amy is "the best" and I would work with her again at any time!
Liked by Amy Abascal
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Swinging into Freshworks Chennai with Beth Thompson like...
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Words of wisdom from women leading the construction industry...#wicweek2022
Liked by Amy Abascal
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With gratitude for all the wonderfully brilliant women in construction who paved the path for me so I could have a seat at the table and share my…
https://www.linkedin.com/in/amy-abascal-89464
Pacifica, CA
Amy Abascal
https://mx.linkedin.com/in/amy-abascal-603114aa
Mexico
Amy Abascal
Coordinador
Ad Age BtoB
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https://www.linkedin.com/groups/152262
End to End Web Developers
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https://www.linkedin.com/groups/2204708
B2B Conversion Optimization Network
https://media-exp1.licdn.com/dms/image/C4E07AQHPJCfSYHN7rA/group-logo_image-shrink_200x200/0/1631376462201?e=1647687600&v=beta&t=XIy2G-TY4j6oclLN2YBaxIC5jfojUIWX8UOyRRw54yQ
https://www.linkedin.com/groups/142091
eCommerce 2022 | Architects | Engineers | Developers | Consultants | Entrepreneurs | Experts
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https://www.linkedin.com/groups/3765488
SilverStripe
https://media-exp1.licdn.com/dms/image/C5107AQFP2p94O5sy3A/group-logo_image-shrink_200x200/0/1631428765146?e=1647687600&v=beta&t=gevy9HdzofUvt3JlFEaxGBlnDn55FvwiFKow2viiB-U
https://www.linkedin.com/groups/80330
Dreamforce and Salesforce event networking
https://media-exp1.licdn.com/dms/image/C4E07AQHSRhW49k4E6g/group-logo_image-shrink_92x92/0/1537439071157?e=1647687600&v=beta&t=hcfDDGAHmCRWF4SWJsLdBAUAAHyTBEfIrEawX-q6xj4
https://www.linkedin.com/groups/8354546
B2B Data-Driven Marketer Forum
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https://www.linkedin.com/groups/6638058
Web Marketing, a group for Marketing Professionals
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https://www.linkedin.com/groups/5050270
MarTech Community
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https://www.linkedin.com/groups/8240103
Mobile Marketing
https://media-exp1.licdn.com/dms/image/C4E07AQGDjaMEvDITRw/group-logo_image-shrink_200x200/0/1631362265090?e=1647687600&v=beta&t=VmsaINHPdeLvYGcoQZGnq7id2rPMmfVIJOShXyhswCQ
https://www.linkedin.com/groups/112731
Women In Wireless
https://media-exp1.licdn.com/dms/image/C4E07AQHKk_1Ud86F0w/group-logo_image-shrink_200x200/0/1631377644603?e=1647687600&v=beta&t=668Y9C67Rf1qi6tIIyEDHfpKFD-RKtsIuDUAtAzVKgQ
https://www.linkedin.com/groups/2693746
Community for Unix and Linux Employment Opportunities (Tech Q&A: community.unix.com)
https://media-exp1.licdn.com/dms/image/C5607AQGIWJOiBc4dyQ/group-logo_image-shrink_92x92/0/1549452343594?e=1647687600&v=beta&t=tBkNK5JOzcFljjuLPcfvh5gX4rfXM3lf8nQLdS0_KTo
https://www.linkedin.com/groups/42331
Proactive Business Consultants
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https://www.linkedin.com/groups/4167779
Mobile Marketing - App, Development, Design, Web, Responsive, OS, Android, iOS
https://media-exp1.licdn.com/dms/image/C5107AQG-aI-aDTrOlg/group-logo_image-shrink_200x200/0/1631434218162?e=1647687600&v=beta&t=zUzHPwW-zPILFgg4vFXqJAhzQeuUTvaxvAt6L0faauI
https://www.linkedin.com/groups/10311872