amilcar alfaro
Head of Platform Product Marketing, Google Workspace at Google
google workspace
business professional 20 year experience product marketing management technology , healthcare professional service . worked fortune 500 company managing team , managing global project consistently delivering result customer satisfaction . two decade , worked extensively enterprise ( b2b ) consumer ( b2c ) marketing , developing new business solution crafting new offering product , solution service . also worked extensively market research analysis , messaging , developing pricing model , segmentation purchase behavior analysis . also worked development licensing new business solution well monetization strategy business consumer offering . important component work included delivering financial analysis , driving executive sponsorship . additionally , supported variety sale role , technology manager service specialist community . among activity role definition , readiness & skill development sale enablement solution . also partnered closely public relation analyst relation team communicate evangelize product launch , new release campaign drive commercialization licensing strategy . experience ha global perspective supported program project across world . led product solution 's launch 30 country , delivered keynote presentation around world presented executive global fortune 500 company , specialty : product/marketing management , licensing strategy , engagement management corporate communication .
Google
https://www.linkedin.com/company/google
Greater Seattle Area
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Head of Platform Product Marketing, Google Workspace
Google
https://www.linkedin.com/company/google
Marketing Leader for Mexico, Peru, Ecuador, Central America and Caribbean 
Responsible for demand generation, campaigns and events for enterprise, corporate and public sector marketing 
Responsible for productivity and collaboration solutions across LATAM 
Delivered over 100% of pipeline, 100+ digital events and campaigns 
Authored multiple op-eds and media interviews to boost GCP and Workspace awareness
Greater Seattle Area
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Head of Field Marketing GCP - Mexico and Emerging Markets
Amazon
https://www.linkedin.com/company/amazon
Responsible for engagement programs for emerging countries and North America market expansion
Marketing lead for the launch of Amazon Music for Spanish speaking US customers
Manage reporting, rhythm of the business and accountable for engagement and growth metrics 
Lead marketing strategy for Latin/Hispanic audiences and genres, including segmentation research across 4 major metropolitan areas in the US
Greater Seattle Area
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Sr. Marketing Manager Emerging and Latin/Hispanic Markets - Amazon Music
Amazon Web Services (AWS)
https://www.linkedin.com/company/amazon-web-services
Led enterprise marketing programs including cloud migration, TCO, business value and pricing.
Head of product marketing for enterprise audiences and enterprise applications 
Authored messaging frameworks for cloud economics, enterprise and migration
Responsible for multiple global research projects (enterprise messaging, enterprise workloads, migration, SKU's, procurement preferences and packaging offers) 
Responsible for digital assets with over 5MM visitors YOY, tools with over 1MN users YOY & growth exceeding 100%
Developed enterprise campaign models, positioning and bill of materials. 
Created collateral, tools and solutions to articulate the value proposition of the economic benefits of AWS (white papers, ebooks, webinars, site merchandising)
Launched the business decision maker (BDM) & CFO marketing programs, campaigns and customer engagement framework
Partnered with independent 3rd parties to develop evidence and reports to support the economic impact and benefits of AWS. Delivered 7 reports with over 15K downloads and generating over 10K sales leads.
Greater Seattle Area
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Marketing Management - Enterprise and Cloud Economics
Consultant
Developed Go-to-market strategies for medical devices company launching a new ultra mobile product line
Coordinated and supported marketing planning for new enterprise social networking solutions
Delivered the analysis and launch plan for a procurement offering for major online services company 
Developed proposals for staffing solutions in a major public office 
Created the engagement model and framework for customer relationship management for one of the firms
Greater Seattle Area
Independent Consultant
Philips
https://www.linkedin.com/company/philips
Authored the strategy and execution plan for value added services (software, labor based services)  for the AED/Resuscitation Business Innovation Unit
Wrote and managed the implementation guide for the infrastructure and delivered business requirements for services fulfillment, monetization and value realization.
Drove pricing strategy and research for value added services, including remote access solutions 
Supported the organization in developing an industry assessment through a leading HR consulting firm to reorganize the team to focus on services
Provided organizational guidance on developing 3rd party and relationship based businesses
Implemented a platform for international delivery of services offerings
Seattle
https://media-exp1.licdn.com/dms/image/C510BAQG4O5wCG6zf2Q/company-logo_100_100/0/1519855869410?e=1655942400&v=beta&t=B6OEsS22r5gouNId3ad_vo5VudkpeNvii1uRxOXR9uM
Sr. Product Manager - PCCI TC AED X
Microsoft Corporation
https://www.linkedin.com/company/microsoft
Lead licensing, promotions & monetization strategy for corporate accounts (Small Medium Solutions and Partner Group - SMS&P)
Drive sales segment alignment with product & services (SaaS, IaaS, PaaS) teams to optimize program & product licensing     strategy
Drive partner/field readiness & training on licensing, service offerings, agreements & roadmaps w/ Scores 4.6/5
Responsible for rhythm of the business (ROB), Scorecard and team budget of $5.4MN with variance >1%
Responsible for Business Group growth planning & revenue targeting ($1.3BN, 8%YOY Growth)
Appointed for key analysis in executive strategic initiatives addressing revenue & share
Redmond WA
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Business Planning Manager & Corporate Accounts Strategy Lead
Microsoft Corporation
https://www.linkedin.com/company/microsoft
Responsible for product licensing and pricing for Emerging Markets Solutions & Windows Client
Successfully supported the launch of Windows 7 & solutions enterprise and public sector, academic licensing & shared access computing. 
Developed a rental & leasing licensing and pricing solution for desktop products targeting service providers & integrators. Secured sponsorship   from Corp. VP’s from Windows, WWLP, Office & Enterprise Sales. LRP of $250MN over 3 yrs
Key partner with on readiness, training and analyst support. Delivered 10+ sales roadshows with scores +4.5/5
Partnered closely with IDC, Gartner, and Forrester. Delivered +30 analyst calls/briefings
Redmond WA
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Product Management - Worldwide Licensing and Pricing
Microsoft Corporation
https://www.linkedin.com/company/microsoft
Led emerging markets enterprise campaigns for the Microsoft Business Division (30+ subsidiaries & 3 multicounty areas)
Developed an emerging markets profiling & segmentation study for MBD portfolio with LRP $400MN
Created Go to Market strategy tailored for emerging markets emphasizing on share growth & simplicity of execution.  
Promoted activities adopted in over 30 subsidiaries with focus on Enterprise, Education and Public Sector
Redmond WA
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Product Management - Emerging Markets
Microsoft Corporation
https://www.linkedin.com/company/microsoft
Delivered 50+ case studies and 15 whitepapers to support the value proposition of Windows in the enterprise. 
Drove Enterprise (including Public Sector and Education) planning for the launch of Office XP, Office 2003 & Windows Vista
Supported and partnered with the Office Analyst Relations team on business economics, TCO and pricing engagements.
Developed financial impact study for Office 2003. 100+ press articles & top used tool by sales field
Delivered over 100 Executive Briefings 
Managed a budget of $2.5MN
Redmond WA
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Product Management - Windows Client and Office Enterprise
BSMS
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Northwestern University
https://www.linkedin.com/school/northwestern-university/
HS
The Edron Academy
BS
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Universidad Iberoamericana, Ciudad de México
https://www.linkedin.com/school/universidad-iberoamericana-ciudad-de-m%C3%A9xico/
Master of Business Administration - MBA
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University of Washington - Michael G. Foster School of Business
https://www.linkedin.com/school/university-of-washington-foster-school-of-business/
https://www.linkedin.com/in/aaronlrimmer
Seattle, WA
Aaron Rimmer
Head of Voice and Video Product Marketing, Google Workspace at Google
https://mx.linkedin.com/in/jos%C3%A9-alfredo-beto-51785027
Benito Juárez, DIF
José Alfredo Beto
Head of Content MKT / Business & Luxury Media Group
(Forbes México - Robb Report - Food&Wine - The Happening - InStyle)
https://mx.linkedin.com/in/carlos-lazo-de-la-vega-a4432b17
Mexico City
Carlos Lazo de la Vega
Google Cloud - Account Executive Enterprise
https://mx.linkedin.com/in/lorenza-lanz-9a484745
Mexico
Lorenza Lanz
Marketing Lead Google Cloud/Co- Founder Mujeres en Tech
https://mx.linkedin.com/in/enrique-perez-gallegos-3810a88a
Mexico City
Enrique Perez Gallegos
Director Cablaggio Strategia SA DE CV--
https://www.linkedin.com/in/amilcar-n-gutierrez-796b2a41
Lynnwood, WA
Amilcar N Gutierrez
--
https://www.linkedin.com/in/david-dave-maher-5685b45
Portland, OR
David(Dave) Maher
Chief Financial Officer at Rain the Growth Agency
https://www.linkedin.com/in/chase-olson-891896141
Seattle, WA
Chase Olson
Analyst at Security Properties
https://www.linkedin.com/in/fannyluor
San Francisco, CA
Fanny Luor
Illustrator at Dropbox
https://mx.linkedin.com/in/marina-munoz
Mexico City Metropolitan Area
Marina Muñoz , PMP®, CSM
Experienced IT Project Manager / Certified PMP / Project Manager / Program Manager / CSM / Certified SCRUM MASTER
https://br.linkedin.com/in/nilofreitas
São Paulo, Brazil
Nilo Freitas de Resende
Cloud Data Engineer @ Google
https://www.linkedin.com/in/paulc-miller
Panama City, FL
Paul Miller
Value Consulting Manager at Outreach
https://uk.linkedin.com/in/nikolai-donko
London
Nikolai Donko
Technical Account Manager at Google Cloud
https://www.linkedin.com/in/darrell-franklin
Greater Houston
Darrell Franklin
Head of Product at Capital One Auto Garage | Transformational Executive | Thought Leader | Growth & Retention Accelerator | 3-Time Top 40 Under 40 Innovative Digital Leader | Xoogler
https://www.linkedin.com/in/deepakmasand
Palo Alto, CA
Deepak Masand
Global Head of Growth Marketing - HP Inc.
https://www.linkedin.com/in/clinthankinson
Bella Vista, AR
Clint Hankinson
Director of Marketing at Arkansas Center for Data Sciences 📈 I help great tech talent and great companies find each other.
https://www.linkedin.com/in/stevewkerr
San Francisco Bay Area
Steve Kerr
Insights and Strategy Leader | Albertsons Media Collective
https://www.linkedin.com/in/santhoshlakshmananv
Sioux Falls, SD
Santhosh Lakshmanan Vellaiyappan
VP of Demand Generation | Head of Marketing | Agile Marketer 15.0 | Startups Enthusiasts | IT Marketing | Channel Marketing | Product Marketing | Marketing Operations | Cross Functional Team Leader, Trainer and Mentor
https://www.linkedin.com/in/christianterry
Chicago, IL
Christian Terry, PCM
Digital & Growth Marketing Leader Compulse / Sinclair Broadcast Group • Professional Certified Marketer in Marketing Management • Marketing Consultant
https://www.linkedin.com/in/marin-ante-dugandzic-65211b58
United States
Marin Ante Dugandzic
Global Marketing Director at TRANSFORMER TECHNOLOGY, APC MEDIA LLC
Tiffany Wang
      
          



            
              
        
              
  

    
        Amilcar is a passionate and seasoned product manager. He sees the big picture and establishes monetization model for new products/ markets. Not only being a business-minded product manager, Amilicar also acts as a great driver for new product/ services innovation. . Marcelo Prieto
      
          



            
              
        
              
  

    
        I had the opportunity to work with Amilcar in the past as part of his responsibilities within a sister organization. I was very impressed by his intellectual horsepower and deep understanding of licensing. Amilcar is direct, action oriented and very pragmatic. He achieved a lot during his time in role and established an excellent collaboration climate with members of my team
Shared by Amilcar Alfaro
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Workforce transformation ⚙️Growth opportunities 🌱Fund reallocation 💸The global economy is set to see some major changes following the pandemic.…
Liked by Amilcar Alfaro
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#FounderFridays is tomorrow, March 4th, where I'll be co-hosting with Google Cloud experts and startup founders along with 200+ startups to explore…
Shared by Amilcar Alfaro
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👉 Take a few minutes right now to play around with the cheat sheet: https://lnkd.in/gzKrFm64#googlecloudplatform #googlecloud #cloudcomputing
https://mx.linkedin.com/in/amilcar-alfaro-09783766
Tuxtla Gutiérrez, CHP
Amilcar Alfaro
ASESOR TECNICO en ORGANIZACION PRODUCTORES DE CHIAPAS
https://sv.linkedin.com/in/am%C3%ADlcar-alfaro-562a1763
El Salvador
Amílcar Alfaro
Ejecutivo Banca de Empresas Banco Azul de El Salvador
https://www.linkedin.com/in/amilcar-alfaro-174b403
Seattle, WA
Amilcar Alfaro
Sr. Product Manager at Microsoft
https://www.linkedin.com/in/amilcar-alfaro-42a93a209
Manassas, VA
Amilcar Alfaro
owner
Product Management
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https://www.linkedin.com/groups/42629
Microsoft US Partner Community
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Ex-Microsoft Employees
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https://www.linkedin.com/groups/40396
myBIO Community - Biotechnology connections
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https://www.linkedin.com/groups/35214
Proficientz - B2B Product Management, Product Marketing & Sales Enablement Professionals
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https://www.linkedin.com/groups/45904
Medical Marketing Network
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https://www.linkedin.com/groups/125843
Medical Marketing & Communications Group
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https://www.linkedin.com/groups/60372
Microsoft Virtualization
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https://www.linkedin.com/groups/2833212
Product Marketing Managers
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https://www.linkedin.com/groups/4286870
Microsoft Licensing Professionals Network
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https://www.linkedin.com/groups/121819
Harvard Business Review Discussion Group
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https://www.linkedin.com/groups/3044917
Northwestern University Alumni Club of Seattle
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https://www.linkedin.com/groups/4174307
Cloud Computing, Cybersecurity, SaaS, Data Centre & Virtualization
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https://www.linkedin.com/groups/45151
Medical Device Development, Marketing And Sales
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https://www.linkedin.com/groups/81632