alan antin
Senior Research Director, Analyst at Gartner
senior director , gartner research & advisory
help organization achieve goal determining best solution advising implementation strategy . throughout career successfully launched grown new product fast moving consumer good ( fmcg ) category well wearable technology , gaming software , sport , fitness , wellness , connected health technology .
Gartner
https://www.linkedin.com/company/gartner
I provide go-to-market advice to technology marketers and tech CEOs on topics like positioning, messaging, demand generation, lead nurturing, content strategy and digital marketing channels.   

I work with clients across hardware, software, security and services spanning a wide assortment of markets from emerging technologies like immersive tech and AI to SaaS and device makers.
Stamford, CT
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Senior Research Director, Analyst
MindRub
https://www.linkedin.com/company/mindrub
I provided strategic advice to organizations on their innovation and continuous improvement efforts. This includes working with market research data and voice of the customer, running customer acquisition campaigns using digital and traditional marketing techniques, developing distribution partnerships, and creating strategic alliances.

Representative clients include technology start-ups in health data analytics, wearable technologies, and distribution companies.
Greater New York City Area
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Managing Partner
Nuvita
https://www.linkedin.com/company/nuvita
I directed teams that offered health & wellness business solutions for various customers:  employee wellness, health systems, fitness facilities and youth sports clubs. Representative clients included General Electric, Allied Solutions, Albuquerque Sol and Rush Soccer.  I also managed the partnership development efforts for programs with medical and hospital systems including Northwell Health System, NYU-Langone and Memorial Care System. My teams created the application and business models for using health & wellness coaching, telehealth and wearable technology to realize client goals. 

To generate demand I managed SEO strategy and AdWords program including both search and remarketing tactics. To enroll and engage participants at the client level, I implemented end user programs that utilized mobile marketing, email, video marketing, and account specific sites.
Greater New York City Area
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VP Marketing
DataKey Consulting, LLC
https://www.linkedin.com/company/datakey-consulting-llc
As a senior consultant and client leader at DataKey, I was responsible for new business with large operating companies including Electronic Arts, MSC Industrial Supply, and Marcal Paper.  I managed the solution implementation teams for the projects with these clients earning follow on project work in each client engagement.  Representative projects include business plan formation on a wearable technology suite, hardware partnership development and assessment for wearable tech, private brand strategic planning, brand management best practices, statistical forecasting model creation, business process improvement, and voice of the customer research & analysis. 

In addition to engagements with Fortune 500 clients, I facilitated a monthly CEO roundtable for regional SMB clients focusing on marketing effectiveness and strategy.
Greater New York City Area
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Senior Consultant
Polar
https://www.linkedin.com/company/polar-electro-oy
As the head of marketing for the Americas region at Polar, I directed a team of marketers including product segment managers, event marketing, field marketing and digital marketing.   My team was responsible for B2B and B2C wearable technology solutions in a range of sales channels including retail (sporting goods and mass merchants), fitness clubs, K-12 schools, universities, and health care providers.  I created and implemented global and domestic partnerships with adidas, Intel, Lifetime Fitness, Bally’s, PE4Life, University of Northern Iowa, and the American Academy of Family Physicians.  Helped drive a 16% CAGR during my tenure.

I served in several leadership capacities:  management team for the Americas region, global marketing team, and global eCommerce development.
Greater New York City Area
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VP Marketing Americas
The Boyds Collection
https://www.linkedin.com/company/the-boyds-collection
The Boyds business had been purchased by private equity owners and was in transition as its wholesale account base decreased with the rise of Walmart and Target.  I was brought in by the CEO to help transform the customer base, launch direct to consumer businesses, and increase the firm’s consumer marketing capability.  I was responsible for launching Boyds into direct to consumer channels including the company’s first ever consumer catalog and eCommerce business.

I spearheaded account relationships with QVC and Hallmark, formed a new partnership and licensing deal with Disney.
Greater New York City Area
Director of Business Development
Global Miles Exchange (GMEX)
I started Global Miles Exchange (GMEX) to leverage the digital network between the consumer and the loyalty program issuers.  The problem GMEX solved was the consumer difficulty in redeeming loyalty rewards and the inefficiencies of that market.

To realize the solution, the team at GMEX created the world’s first online points and miles exchange.  GMEX enabled users to redeem their loyalty rewards online, a new and faster method at the time, and use these loyalty currencies for merchandise redemptions online.  For GMEX I:

•	Co-authored two patents for online loyalty programs
•	Negotiated an equity and marketing deal with Amazon.com in an environment where Amazon was enjoying its position at the top of the online retailing world   
•	Engaged airlines in distribution deals including Delta, British Airways, Air France and several regional airlines.
•	Secured A and B round funding for a total of $5.2 million
Greater New York City Area
Founder/CEO
RECKITT BENCKISER
https://www.linkedin.com/company/reckitt
Coty’s 47 different beauty and personal care brands speak to the aspirations and lifestyles of the millions of global consumers they serve.  As the Director of eCommerce I: 

•	Launched the company's first ever B2C and B2B eCommerce sites
•	Created and implemented content and design strategies for major US and European brand sites including Adidas, Calgon, Rimmel and Stetson
•	Managed partnerships with the online divisions of Walmart, Walgreens, CVS as well as emerging eRetailers
Greater New York City Area
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Director of Electronic Commerce
Unilever
https://www.linkedin.com/company/unilever
Greater New York City Area
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Brand Manager
Reckitt Benckiser
https://www.linkedin.com/company/reckitt
Greater New York City Area
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Associate Brand Manager
MBA
Marketing
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Carnegie Mellon University
https://www.linkedin.com/school/carnegie-mellon-university/
BA
History
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Brandeis University
https://www.linkedin.com/school/brandeis-university/
https://www.linkedin.com/in/suzannereneewhite
Milwaukee, WI
Suzanne White, MBA
B2B Product Marketing, Customer Acquisition, Segmentation & Targeting, and ABM Advisor
https://www.linkedin.com/in/melissa-trejo-989307124
Cape Coral Metropolitan Area
Melissa Trejo
Client Success Manager at Gartner
https://www.linkedin.com/in/justine-cerniglia-47a6135a
United States
Justine Cerniglia
--
https://www.linkedin.com/in/katherine-frost-94662017
United States
Katherine Frost
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https://www.linkedin.com/in/alexis-dobilas-51513a30
Newtown Grant, PA
Alexis Dobilas
Writer/ Editor
https://www.linkedin.com/in/tori-witherspoon-1664aa85
Mobile, AL
Tori Witherspoon
EA
https://www.linkedin.com/in/leslie-paparone-13084b1
Ramsey, NJ
Leslie Paparone
Marketing Consultant dba Leslie Marketing, Inc.
https://www.linkedin.com/in/john-kenlon-5a18756
New York, NY
John Kenlon
Predsident, Retail Group, Lebhar-Friedman, Inc.
https://www.linkedin.com/in/steve-c-johnson-02436ba
Chapel Hill, NC
Steve C. Johnson
Principal
https://www.linkedin.com/in/linda-baboulis-747aa43
Montvale, NJ
Linda Baboulis
General Mangement, Business Development Executive
https://fi.linkedin.com/in/mark-mcgovern-51735a2
Tampere
Mark McGovern
Looking for new career opportunities in the Palm Beaches, FL area.
Marketing Research | Marketing | Sales | Consumer Goods
https://www.linkedin.com/in/jtmcarthur
Gilford, NH
John McArthur
Helping composers create great music, musicians create great performances, venues enhance their music programming, and audiences have remarkable music experiences.
https://www.linkedin.com/in/chrismoody
Raleigh, NC
Chris Moody
VP, Brand Marketing at Stax 🦄 | team builder | Ex: Gartner, TOPO, GE, Oracle, Red Hat, Bandwidth
https://www.linkedin.com/in/danmwilson
Estero, FL
Dan Wilson
MBA, Technology Analyst, and Ironman Athlete
https://www.linkedin.com/in/habarnes
Morrisville, NC
Hank Barnes
Chief of Research, Tech Buying Behavior
https://www.linkedin.com/in/ctsmithiii
Raleigh, NC
C. Thomas (Tom) Smith, III
Technology Analyst, MarTech and Content Strategist | Help companies use data, technology, and stories to solve business problems and drive revenue.
https://www.linkedin.com/in/christinefarrier
New York, NY
Christine Farrier Rosemin
Head of Channel Marketing
Jose Maresma
      
          



            
              
        
              
  

    
        I have had the great fortune to know and work with Alan since 2005. Alan and I worked closely at Polar Electro and Nuvita. We worked together on a broad assortment of exciting projects including athletic performance, bariatric surgery, and preventative medicine. I supported Alan in strategic implementation of technology and services with top brands in athletics (Adidas, UConn athletics, Rush soccer) to major healthcare providers (NYU Langone, Northwell Health System, Vessel Health, Atrinea Health) to non-profits (American Academy of Family Physicians, PE4Life) and national health club chains (Lifetime Fitness, Equinox).  

Alan is one of the most intellectually flexible and emotionally intelligent leaders I have ever worked with. He is exceptionally bright and able to see complex relationships and concepts and integrate them into elegant solutions across a wide variety of environments. Alan is uniquely experienced in the areas of health, wellness and wearable technology solutions and their application for real world success. I have witnessed first hand how quickly he can assimilate leading industry tools and use them to create creative and useful applications.  

Alan has been a great mentor to the teams he has lead and I have been privileged to be a part of. He is a strong communicator and exhibits exceptional integrity. I highly recommend Alan to any organization that wants a true professional to help them achieve their goals.  David Hoffman
      
          



            
              
        
              
  

    
        I have known Alan since 2009 when we worked together on a web site redesign and search optimization project. Alan is a strong strategic thinker and possesses that rare ability to both problem-solve creatively and execute well technically. I have repeatedly seen Alan perform well in high-level business thinking and problem solving situations. He also consistently demonstrated terrific project execution skills.

Alan has helped Search Smart Marketing with many digital marketing campaigns. He's great at analyzing large sets of performance data from a range of ad platforms such as AdWords, Bing and Facebook. Alan has identified insights in the data and enabled us to present recommendations to clients who were then able to quickly give us the approval to move forward.

Overall I’d highly recommend Alan professionally. He is smart, reliable and results-orientated and beyond all that, Alan is a good and down to earth human being. 
https://www.linkedin.com/in/alan-antin-a8277715
Kansas City, MO
Alan Antin
Independent Management Consulting Professional
Digital Marketing
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https://www.linkedin.com/groups/62352
Enterprise AR/VR/Wearable Tech
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Digital Product Managers
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https://www.linkedin.com/groups/3713097
Marketing, Sales, Social Media, and Technology Innovation Network by SOLUTIONators.org
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TED: Ideas Worth Spreading - Unofficial
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https://www.linkedin.com/groups/138801
Marketing I Social Media I Business I Digital I Crypto I NFT's
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Reckitt Alumni Group.
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https://www.linkedin.com/groups/3578
Harvard Business Review Discussion Group
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B2B Technology Marketing Community
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https://www.linkedin.com/groups/43707
Chief Marketing Officer (CMO) Network - #1 Executive Group for CMOs
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