Agnes Antonatos
Marketing Manager at Zilch
Digital Marketing | Marketing Management l Marketing Strategy
Digital Marketer and Marketing Strategist for mission-driven startups and conscious brands. 

My passion lies in the intersection of social causes, marketing and technology. I have dedicated my career to help corporations and start-ups to grow through digital marketing. 
I worked for 500 company, iconic conscious brands, and supported minority founders to build the business from a ground-up.
I am a marketing analyst who brings actionable insights and a designer and executor of digital strategies who brings wins along the consumer journey. I have implemented multi-channel digital marketing strategy for both B2B and B2C ecommerce businesses, with ongoing optimization and reporting. 

My main expertise consists of: 
•	Google analytics reporting and insights, Google Ads Display – Certified Google Analytics Expert and Google Analytics for Power Users, Google Ads Display Certification
•	social media marketing including Facebook Ads
•	influencer marketing with emphasis on User Generated Content strategy 
•	active catalog building and Shopify e-commerce management
•	inbound marketing via HubSpot 
•	email marketing (MailChimp) including marketing automation 
•	PPC Amazon advertising, PPC Instacart advertising as well as coupons, free delivery and trial offers
•	shopper marketing with media omnichannels like Target and Walmart
•	search engine marketing (SEM) including Google Search and Display Ads including key words optimization
•	agile project management using tools like Jira and Slack
•	marketing budget forecast and monitoring 
•	agency and vendor management with emphasis on partnership building 
•	team management and mentorship 
•	PR and events
Zilch
https://www.linkedin.com/company/payzilch
https://media-exp1.licdn.com/dms/image/C4E0BAQGTi21uoy2M1g/company-logo_100_100/0/1627046773722?e=1655942400&v=beta&t=8uvxV8qJBQZWlAzuIK9ytfRdhUcNqHuo-8l_YX4KZiE
Marketing Manager
Linguati App
Miami, Florida, United States
Digital Product Marketing Manager
LaCroix Sparkling Water Inc.
https://www.linkedin.com/company/lacroix-sparkling-water-inc-
Led insight-based trade and e-commerce marketing plan and budget. Overseen digital campaigns and retail partnerships.
•	Created rich content, key words-optimized Amazon listings and performed PPC advertising.
•	Designed Instacart plan including PPC advertising, digital coupons and free delivery app. 
•	Led integrated campaigns via Target.com, Target stores and Target Circle App resulting in +3.5 ROAS.
•	Developed influencer community of registered dietitians via dedicated Dietitian Toolkit content, landing page, newsletter and events.
•	Managed highly targeted shopper marketing campaigns via News America network for new product launches. 
•	Managed national brand ambassador program, sampling activations and events. 
•	Supervised Marketing Specialist; provided external agency management and vendor management.
Miami/Fort Lauderdale Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGnLLO9skyuVA/company-logo_100_100/0/1587064422057?e=1655942400&v=beta&t=uNXc9DiRImwsEM8C3Spnir9qfL0Jxg2qdjZoqPmlGqs
Marketing Manager - Trade & e-commerce
Self-employed
Led delivery of targeted brand initiatives for fashion e-commerce and artisanal spirit brands.
•	Optimized social media campaigns via audience targeting and A/B testing resulting in nearly 20% conversion increase.
•	Orchestrated Google Ads, Facebook Ads and email marketing via HubSpot resulting in double-digit sales increase during new collection’s launch. 
•	Managed e-commerce content on Shopify and analyzed site and ad-related performance via Google Analytics. 
•	Managed influencer program including paid partnerships, organic placements, content development and engagement monitoring.
•	Led commercial planning sessions between clients and distributor stakeholders to establish annual partnership plans and spend.
•	Maintained C-Suite relationships ensuring project activities remained on track.
Miami, FL
Digital Marketing Manager
Pure Vanilla Madagascar
https://www.linkedin.com/company/pure-vanilla-madagascar
Supported minority founder in establishing ethical and sustainable vanilla production in Madagascar and export business to U.S. markets. Developed value proposition and marketing strategy. Performed sales, marketing, forecasting and P&L management.
•	Established and managed US operations including FDA registration, logistics and USDA Organic certification of the facility in Madagascar.
•	Negotiated and closed relationships with Top 3 U.S. flavor producers as customers.
•	Closed ~$2 million in cash advance from US customers wishing to secure the Pure Vanilla product.
•	Developed web, social content and email marketing and managed lead generation campaigns via Google and Instagram content.
Miami, FL
https://media-exp1.licdn.com/dms/image/C560BAQENJwz_b0cFDg/company-logo_100_100/0/1539095993200?e=1655942400&v=beta&t=YABKCsn9xwv7M5QnK2xsD16Z8JccYxCcE9gFWRGO7yQ
Co-founder| Marketing
Eaton
https://www.linkedin.com/company/eaton
Developed annual marketing plan while collaborating with cross-functional teams. Recommended strategic projects to executive team to grow business. 
•	Lead PR and digital advertising for product launches; resulting in 25% click rate improvement regarding digital ads, 30% open rate for direct mailing and e-newsletter, 40+ press clippings, and 30% increase in web and video impressions.
•	Achieved 15 % cost-savings and improved service quality by restructuring vendor portfolio (tender process and shift to in-house solutions)
•	Established channel marketing strategy and actions plan including webinars, roadshow, trade shows and trainings. 
•	Orchestrated custom-made event for JCB corporation, yielding $27M worth of sales leads.
•	Developed branding materials including print collaterals and landing pages and online display advertisement.
Morges, Switzerland
https://media-exp1.licdn.com/dms/image/C4E0BAQFlHTyFXVYarg/company-logo_100_100/0/1560266370772?e=1655942400&v=beta&t=l3VWo8vJ2aAFSGmWRSPIam-YlykHnUAaMAdWe44C1O4
Marketing Communications Manager
Postgraduate Diploma in Digital Marketing
Digital Marketing 
https://media-exp1.licdn.com/dms/image/C4D0BAQGX0awi01mBsA/company-logo_100_100/0/1582303393127?e=1655942400&v=beta&t=JsmuVlwTp79Xl-wxC9HZjS6MmaBFHp_2KlIqWjUhV1I
Digital Marketing Institute
https://www.linkedin.com/school/digital-marketing-institute/
Social Media Certified Marketer 
https://media-exp1.licdn.com/dms/image/C4E0BAQHKwmouM1t7dA/company-logo_100_100/0/1519897952209?e=1655942400&v=beta&t=DXQTej_2sN0-m2ACjz0rw5_v-4LHohYiy7io61TfZkU
University of Miami
https://www.linkedin.com/school/universityofmiami/
Master’s Degree
International Business/Trade/Commerce
https://media-exp1.licdn.com/dms/image/C4E0BAQEW8mq4uZeDMQ/company-logo_100_100/0/1644582385950?e=1655942400&v=beta&t=aF4Bix0CYEkM--Dzk8hhHZDiqn7iKAKHI89-iV_w0ZY
Krakowska Akademia im. Andrzeja Frycza-Modrzewskiego
https://www.linkedin.com/school/krakowska-akademia-im.-andrzeja-frycza-modrzewskiego/
Marketing Programme
Marketing
https://media-exp1.licdn.com/dms/image/C4E0BAQHyEfsXITEpQw/company-logo_100_100/0/1519872219441?e=1655942400&v=beta&t=aLNB2hhvryYIoWxuIhk5LLv6CU_p6GvUgZPJVeE7Ars
Université de la Méditerranée (Aix-Marseille II)
https://www.linkedin.com/school/aix-marseille-universite/
Google
88199156
Google Ads Display Certification
Google
Google Analytics for Power Users
Google
Advanced Google Analytics
DigitalMarketer
CREDLY-14442910
Certified Customer Acquisition Specialist
DigitalMarketer
CREDLY-14728721
Certified Search Marketing Specialist
Università Bocconi
www.coursera.org
Food & Beverage Management
https://www.coursera.org/account/accomplishments/certificate/YFHPG2AB4CNF
Jaime J. Hennessey
      
          



            
              
        
              
  

    
        Agnes is a strategic marketer with expertise in understanding the consumer journey and driving awareness, trial & loyalty via digital tactics. She drove the expansion and growth of the LaCroix brand on the Instacart online grocery platform. Her skills, passion and influence made the partnership successful and it was a true pleasure to work with her! Clara Lago
      
          



            
              
        
              
  

    
        
We engaged Agnes on a consultancy basis to help us optimize our social media presence, engage with influencers, structure and identify talent for our digital marketing and paid advertisement activities. Her approach to the mandate was to prepare a high level plan with expected outcomes and associated budget which she then executed in collaboration with our team. She utilized her network and leadership experience to source resources that fit with our organization culture and objectives. Her messaging was on point right from the beginning ensuring we were consistent with all vendors and sales channels. We will use her services again for strategic guidance and special projects as her expertise and experience was of great value and usually hard to find. 