Amber Erickson, MA
Head Of Marketing at Seed Technology
Head of Marketing at Seed Technology
As the Head of Content at Flowhub, my goal is to create helpful and engaging content to empower cannabis professionals to run a successful and compliant dispensary. 

In my spare time, I am a board member of the female-focused cyclocross team, SQUARE1 Cycling, enjoy riding bikes and exploring the outdoors of Colorado and beyond.
Seed Technology
https://www.linkedin.com/company/seedtechnology
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Head Of Marketing
Flowhub
https://www.linkedin.com/company/flowhub
Create and lead execution of the content strategy and editorial calendar.
Lead a team of in-house and freelance writers.
Publish high-quality content, in various forms and mediums, consistently.
Develop and manage SEO strategy, audits, and tech updates.
Oversee social media efforts.
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Head Of Content
Flowhub
https://www.linkedin.com/company/flowhub
Flowhub is the leading cannabis retail software company that helps modern dispensaries thrive by delivering compliance, point of sale, inventory tracking, and business intelligence data from a single, highly-customizable platform.
Greater Denver Area
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Content Marketing Manager
Epsilon
https://www.linkedin.com/company/epsilon
* Develop, manage and implement the resource center and blog strategies for both Epsilon and Conversant
* Serve as editor of the Epsilon and Conversant blogs
* Manage editorial calendars, publishing and day-to-day operations of the sites
* Oversee measurement for the resource centers/blogs, as well as contribute to measurement for the broader content marketing team
* Lead strategic content marketing initiatives and thought leadership projects
* Produce content including white papers, e-books, reports, blog posts, emails and landing pages
* Work cross-functionally on other content-heavy marketing initiatives, such as developing nurture programs and consulting on marketing programs
Greater Denver Area
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Managing Editor / Content Marketing Manager
Epsilon
https://www.linkedin.com/company/epsilon
*Created long-form marketing assets (e-books, research reports, etc.)
*Consulted marketing managers on how to enhance campaigns using content
*Owned style guides, set content process and edited contributed copy.
Greater Denver Area
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Content Producer
Mindfully Written
As a freelance writer, I specialize in topics related to healthy and happy living. I am a regular contributor to Boulder Magazine and Boulder County Home and Garden Mag. My other niche areas include nonprofit management (for Wiley & Sons nonprofit journals) and country music.

My expertise includes: web content, blogging, magazine articles, press releases, business communications (RFP's, policies and procedures, etc.), white papers,  technical documents, brochures and newsletters. I also do consulting for small to mid-size businesses about social media plans, editorial calendars, public relations, brand development and event planning and production.

See my portfolio at mindfullywritten.com.
Greater Denver Area
Freelance Writer & Event Consultant
Head Rush Technologies
https://www.linkedin.com/company/head-rush-technologies
As part of the marketing department, I oversaw company-wide B2B communication and content efforts, including website content, press releases, blog posts, e-commerce product descriptions, sales flyers, collateral, case studies, white papers, etc. I also worked closely with the social media specialist and marketing manager to create cohesive, cross-platform messaging.

I also managed the monthly content calendar for five websites and aimed to create useful content to help the industry progress with effectiveness, high throughput, and maximum safety and worked with engineering to proofread manuals and other documents for consistency, tone and branding.
Boulder, CO
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Content Coordinator
Rainbow Rumpus
Write profiles and features for Rainbow Rumpus, the world‘s only online literary magazine for children and youth with lesbian, gay, bisexual, and transgender (LGBT) parents
Greater Minneapolis-St. Paul Area
Staff Writer
Life Time Fitness
https://www.linkedin.com/company/lifetimeinc
• Provided strategic direction and managed $9m in employee travel and related expenses
• Responsible for day-to-day operation, expanding the program, and securing executive support
• Independently planned, coordinated and implemented a comprehensive corporate travel program
• Researched, wrote and communicated a Travel and Expense Policy
• Assisted travelers with questions, issues, vendor complaints; interviewed them to understand needs
• Sourced, negotiated and managed contracts with travel suppliers, including travel agency, nation-wide air and car vendors and local hotel vendors; developed partnerships/relationships with suppliers
• Systematically evaluated the program/vendors/policies and implemented changes where necessary
• Maintained travel department website; wrote all content and internally marketed the department
• Assisted training and athletic events departments with site selection/sourcing venues, managing venue contracts and ensuring event details were complete and properly communicated
• Assisted with implementation of SAAS software, including testing, policy writing and training
• Became highly involved in the travel community including networking and educational events
Chanhassen, MN
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Travel and Expense Manager
Master of Arts
Thesis: The Nature of Health and Nature: The Lived Experience of Engaging in Natural Environments
Holistic Health Studies
St. Catherine University
Bachelor's
Summa Cum Laude
Mass Communications/Journalism
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Boise State University
https://www.linkedin.com/school/boisestate/
H.S. Diploma
Osakis Public Schools
Disaster and Humanitarian Relief
Nederland Fire Protection District Bucket Brigade
The Bucket Brigade is the support arm of the local fire department. We help build community through monthly dinners, fundraise and are equipped to provide food, water and support in the case of major fires or scenarios.
Volunteer
Environment
Wild Bear Nature Center
Since 1995, Wild Bear’s mission is to provide year round educational programs to people of all ages fostering a life-long appreciation of the environment and promoting an environmentally aware and ecologically sound community. 

As Secretary and Vice-Chair of the Board of Directors, I am responsible for record-keeping, board communications and supporting the Board Chair. I also serve as Chair of the Board Development Committee, working to recruit, onboard and support new board members, as well as continuing to develop and support current board members.
Board of Directors - Secretary and Vice Chair
Spirit of the Lake Yoga
Registered Yoga Teacher (200-Hour) - RYT 200
https://www.linkedin.com/in/elliottbath
Denver, CO
Elliott Bath
Growth Marketing Manager at Flowhub
https://www.linkedin.com/in/coleregister
Denver, CO
Cole Register
Head of Customer Success & Growth
https://www.linkedin.com/in/seggelkehr
Denver Metropolitan Area
Robert Seggelke, SHRM-SCP
Head of People at Wodify
https://www.linkedin.com/in/afleshman
Berkeley, CA
Anne Fleshman
VP of Marketing at Flowhub
https://www.linkedin.com/in/boyle-ryan
Denver, CO
Ryan Boyle
Project Manager
https://www.linkedin.com/in/danielfmcdermott
Denver, CO
Daniel McDermott
Head of Partnerships at Flowhub
https://www.linkedin.com/in/maggie-wigdale-11140a158
Denver, CO
Maggie Wigdale
Sales Development Representative at Flowhub
https://www.linkedin.com/in/jonwolles
Minneapolis, MN
Jon Wolles
Head of Recruiting at Flowhub
https://www.linkedin.com/in/cheyanne-jackson-916b011a4
Johnson City, TX
Cheyanne Jackson
Marketing Coordinator at Science Mill
https://www.linkedin.com/in/nick-rudy-5a3472184
Boulder, CO
Nick Rudy
Cannabis writer
https://www.linkedin.com/in/brandon-gottlieb-15873b137
New York, NY
Brandon Gottlieb
Account Executive at Flowhub
https://www.linkedin.com/in/darrien-horn
Denver, CO
Darrien Horn
Product Manager at Adobe
https://www.linkedin.com/in/katy-gibson-content-strategy
Lilburn, GA
Kathryn "Katy" Gibson
Senior Content Designer and Strategist
https://www.linkedin.com/in/steventjames
Odessa, FL
Steven T. James
Marketing & Promotions  Manager at Asiatico & Associates, PLLC
https://www.linkedin.com/in/mickiwozniak
Denver, CO
Micki Wozniak
Do what makes you happy.
https://www.linkedin.com/in/matttharp
Framingham, MA
Matthew Tharp
VP of Product at Flowhub
https://www.linkedin.com/in/lailamccaffrey
Denver, CO
Laila McCaffrey
Senior Implementation Project Manager at Flowhub
https://www.linkedin.com/in/lilliancozart
Boca Raton, FL
Lillian A Cozart
Web Coordinator at FAU; 
Owner at LillianCoz.art
https://www.linkedin.com/in/mollymccool
Denver, CO
Molly McCool
Account Manager at Freshworks
Sue Campbell
      
          



            
              
        
              
  

    
        Amber has been a leader with introducing a content marketing strategy for our organization – elevating our thinking beyond marketing tactics and into a new vision for our company. She knows when and how to differentiate, steward new concepts, as well as coaching other team members in a positive and impactful way. She’s a shining light and a person with much grace – thank you Amber for everything you do.  Stephanie Steffan
      
          



            
              
        
              
  

    
        Amber’s skills in content creation, creative writing, editing and all things copy are a great asset to any organization. She drives creative excellence through project management, stakeholder education and an audience first focus. Amber is incredibly detailed and has been integral in defining the Epsilon voice. She has been the sole editor and writer for Epsilon’s marketing team for some time and maintains an astounding output volume. She is creative, supportive, helpful and inquisitive. I would gladly recommend her to any organization seeking a copy writing powerhouse.
Liked by Amber Erickson, MA
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Looking forward to a great NECANN Boston show starting tomorrow.Who are you excited to checkout?#cannabis #cannabisretail #cannabistechnology
Liked by Amber Erickson, MA
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The future of cannabis industry leaders are women. We’ve highlighted a list of 21 powerful women in the cannabis space and what they’re doing to…
Liked by Amber Erickson, MA
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Last year, a bunch of you told me you’d be interested in checking out a course on B2B content strategy.Well, it took me a while, but I finally made…
CBD & Cannabis Professional Business Network
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Cannabis Professionals, Marketers and Investors
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LinkedIn for Journalists
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Content Marketing: A Roundtable for the Modern Marketer
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Cannabis Marketing Group
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St. Catherine University Alumni
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Content Marketing Institute
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Cannabis LAB (Law, Accounting & Business)
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The Cannabis Group
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