Aakash Dharmadhikari
Voice of the Customer Insights Manager at Fresenius Medical Care North America
Voice of the Customer Insights Manager at Fresenius Medical Care North America
Accomplished marketing professional with extensive agency and industry experience leading strategic customer marketing and digital objectives. Known for building partnerships to implement solutions that drive organizational change and for identifying profitable areas of growth with statistical rigor. I am a results focused leader with a record of completing initiatives with demanding deadlines to achieve aggressive goals.  

Areas of expertise:
•  Marketing Optimization
•  Customer Engagement
•  Data Science
•  Stakeholder Relations
•  Team Development

How I help:

► BUSINESS PARTNER who establishes strong relationships with key stakeholders, vendors and customers to increase the business value of marketing objectives.
► ANALYTICS LEADER who leverages statistical/machine-learning/AI tools to make recommendations that drive operational improvements and enhance management decision-making.
► PROJECT LEADER with a track record of developing, organizing and executing research projects that has informed marketing efforts, communication, value proposition and product development.  These efforts have enabled companies to deliver based on the needs of their customers.  


Available for consulting engagements as well as full time opportunities, you can contact me directly at adharmadhikari@gmail.com
Fresenius Medical Care North America
https://www.linkedin.com/company/fresenius-medical-care
Greater Boston
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Voice of the Customer Insights Manager
Zurich North America
https://www.linkedin.com/company/zurich-north-america
Strengthened Zurich’s customer-led strategy through management of loyalty program, deriving actionable insights from customer feedback and by establishing the impact of advocacy on business KPIs.
•	Championed Zurich’s Net Promoter Score program, leveraged relationships with third party vendors and key business stakeholders to inform operational improvements and strategic decisions for the organization.
•	Directed expansion of Voice of the Customer program from 4 to 16 listening channels across the customer journey, enhancing Zurich’s ability to respond to customer and broker needs.
•	Promoted actions based on customer insights through cross functional teams.  Actions maintained Zurich’s best-in-class Claims NPS scores, focused marketing communications and strengthened Zurich’s ability to deliver products that fit customer’s needs.
•	Team leader on research projects that established statistical connections between advocacy and business KPIs (e.g. retention, profit, sales), on customer segmentation, and identified the needs of key customer segments to ensure actions delivered profitable growth.
•	Monitored industry trends on customer experience to serve as thought leader for the organization.
•	Coached team of analysts providing support to business stakeholders.
Greater Chicago Area
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Customer Insights and Analysis Manager
Arc Worldwide
https://www.linkedin.com/company/arc-worldwide
Developed predictive models for Leo Burnett’s Optimization practice. Collaborated with clients to increase effectiveness of database-driven CRM initiatives and social media marketing campaigns.

Developed statistical models using SAS that combined brand engagement data with survey data on preferences and consumer interests for use in selecting audiences for direct mailings.  Models enabled client to target most loyal customers for rewards programs, optimized coupon mailings, and identified those most likely to engage with the brand on a mobile phone.

Pitched new surveys directly to clients for ongoing model development.  Developed questionnaire and managed approval process.  Collaborated with third party vendors to ensure optimal fielding and pricing. Surveys will enable future audience selection models for up to 2 years.

Segmented Twitter handles based on user interests with third party data.  Segmentation allowed client to target users with customized messaging for more efficient and effective communication. 

Analyzed social media content and strategy for marketing on Facebook.  Led to greater fan engagement through optimizing ad content and the time of day and frequency of posting.

Leveraged a global attitudinal survey administered by a third party to segment consumers based on brand preferences.  Gave insight into client’s long term positioning relative to competitors and into consumer attitudes towards the brand.  Will impact efforts to define image of the brand.
Greater Chicago Area
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Senior Analyst
Ipsos
https://www.linkedin.com/company/ipsos
Produced analytics to support Ipsos-ASI’s Research Analytics teams in Tracking, Copy Testing, and Digital advertising. 

Conducted drivers analysis from survey data using SPSS and SAS, measuring consumer attitudes toward Ipsos clients.  Clients include Fortune 500 companies in the consumer package goods, food and beverage, retail, financial and health industries. Projects range from custom research to $6 million research programs.

Examined brand positioning of clients via factor analysis, and multi-dimensional scaling techniques.  Insights resulted in more efficient questionnaires, targeted sampling and improved the focus of research programs.
Greater New York City Area
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Senior Research Analyst
University of California, San Diego
https://www.linkedin.com/company/ucsandiego
Created and implemented lessons to teach college level writing for freshmen for Thurgood Marshall College, one of the university's undergraduate divisions.  

Collaborated with faculty and program directors to efficiently combine the writing curriculum with substantive topics in sociology, Constitutional Law, and media studies.  

Supported faculty in teaching political research methods, including introducing research design techniques, teaching SPSS, and introductory public policy analysis.
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Graduate Teaching Assistant
University of California, San Diego
https://www.linkedin.com/company/scripps-institution-of-oceanography
Designed and taught introductory undergraduate course on American politics for twenty students enrolled in the university’s summer school.  

Created and implemented lesson plans, lectures, exams and essays pertaining to broad topics of American politics, political behavior and the U.S. Presidential Election. 

Managed the responsibilities of the teaching assistant and prepared undergraduates for advanced coursework in political science.
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Instructor
University of California, San Diego
https://www.linkedin.com/company/ucsandiego
Consulted for the Center for Comparative Immigration Studies. Performed analysis for undergraduate field researchers, which culminated in a major book project.

Provided solutions for field researchers on the appropriate hypothesis tests, and statistical models, including OLS and maximum likelihood models, to test theories on immigration.

Managed database containing survey, panel and time series data with STATA.  Data was collected from surveys from migrant agricultural laborers from the Yucatan Peninsula.

Produced reports using STATA explaining results that were later used in a book project and other papers authored by the field researchers and the faculty director.

Expanded database on a presidential veto threats project sponsored by the National Science Foundation for use in future research for the Political Science Department.
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Graduate Research Assistant
Ph.D
Focus in American Politics, Presidential Politics, Campaign Finance and Elections
Political Science
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University of California San Diego
https://www.linkedin.com/school/ucsandiego/
B.A
B.A. in Political Science and Economics with Honors.  Areas of focus included American politics, Congress, public finance, and macroeconomics.  Other courses included Java programming, econometrics, statistics, fiction writing, English literature, acting.
Political Science and Economics
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Washington University in St. Louis
https://www.linkedin.com/school/washington-university-in-st-louis/
Qualtrics
Qualtrics Customer Experience Expert
https://ca.linkedin.com/in/philipdarling
Toronto, ON
Philip Darling
Head of Research | ParameterInsights, Principal Consultant  | Darling Consultants
https://www.linkedin.com/in/brenda-creswell-liotta-b0668b34
Phoenix, AZ
Brenda Creswell Liotta
Head Start Educator at Washington Elementary School District
https://www.linkedin.com/in/lauren-lonneman-13b908184
Atlanta, GA
Lauren Lonneman
Campus Staff at Campus Outreach
https://www.linkedin.com/in/thomscatherine
New York City Metropolitan Area
Catherine Thoms
Content Editor at Wolters Kluwer
https://www.linkedin.com/in/leah-tabernik-86b49470
Riverside, IL
Leah Tabernik
Medical Student, Stritch School of Medicine at Loyola University Chicago, Class of 2022
https://www.linkedin.com/in/jmarkowi
New York, NY
Jesse Markowitz
Data scientist | Educator | Python | Machine learning | Deep learning | Data analysis
https://www.linkedin.com/in/yuree-n-458b7827
Cambridge, MA
Yuree N.
Political Science
https://www.linkedin.com/in/zoehandy
Washington, DC
Zoë Handy
Digital Strategy Manager at Trilogy Interactive
https://www.linkedin.com/in/nana-nimako-934b1395
Greater Philadelphia
Nana Nimako
Research Assistant at Public Health Management Corporation
https://www.linkedin.com/in/marisavasquez
Springfield-Branson, Missouri Area
Marisa Vasquez
Environmental Scientist at Environmental Works, Inc.
https://www.linkedin.com/in/rebeccajweiss33
Boston, MA
Rebecca Weiss
Data Scientist | Python, R, SQL |  Experienced in Data Mining, Analysis, Visualization
https://www.linkedin.com/in/jessica-rudnick-4632a863
Davis, CA
Jessica Rudnick
Social Science Extension Specialist at California Sea Grant
https://www.linkedin.com/in/jeremy-pivor-798a0b24
Greater Boston
Jeremy Pivor
Senior Program Coordinator at Harvard's Planetary Health Alliance // Healthcare advocate, writer, and speaker
https://www.linkedin.com/in/ainecoconnor
St Louis, MO
Áine O'Connor
MPH | Researcher & Project Coordinator
https://www.linkedin.com/in/leah-nordman-607845b3
Brooklyn, NY
Leah Nordman
Masters of Social Work Candidate at NYU
https://www.linkedin.com/in/benjy-forester-10048210b
New York, NY
Benjy Forester
Rabbinical Student at the Jewish Theological Seminary (JTS)
https://www.linkedin.com/in/billtrovinger
Greater Seattle Area
Bill Trovinger
Customer Insights Director - Pharmacy and Health at Albertsons Companies
https://www.linkedin.com/in/market-research-consumer-insights-customer-marketing-manager-lead-director-statistic-bilingual-latam
McLean, VA
Karla Escaffi
Market Research, Customer Experience, Shopper & Consumer Insights, Business Insights, Customer Data, Consumer Behavior, Statistician, Content Strategy, MBA, IE
Aaron Porter
      
          



            
              
        
              
  

    
        If you give Aakash a dataset with customer behaviors or preferences, he will provide you with a set of evidence-based stories about the what drives those behaviors or preferences.  If you additionally provide him with company vision and goals, he can provide you with strategies to achieve them based on these learnings.  He can move up and down the levels of these stories, from the bones of the data to his high-level strategic learnings and back, with ease.  In the seven months I worked with Aakash at Zurich NA, I saw him do this on very complex and evolving datasets.  From a professional perspective, working with Aakash is easy.  He is an extraordinarily careful data scientist.  Our work often required hand-offs, and never once did I receive anything from him that needed modified.  Because he always did things correctly the first time, he never once pushed back a timeline to provide me with a deliverable, and, in turn, I never had to worry about any delays or issues with my projects due to a dependence on him.  He helped the team function smoothly, and served as an unofficial mentor to his peers on the team. On a collegial level, Aakash is very easy to get along with, and it made working with him that much more enjoyable. I would highly recommend him as a strategic-minded data scientist, and for his excellence in deriving stories from data. Sanjay Monga
      
          



            
              
        
              
  

    
        I had the pleasure of managing Aakash on the Marketing team at Zurich.  Aakash is a talented, highly analytical, and diligent individual who goes the extra mile to get things done.  His statistical analysis and customer insights skills are second to none, and he has honed these well during his career at Zurich.

Aakash has also developed his leadership, mentorship, and people management skills nicely over the years.  I could trust him to mentor analysts on the team, as well as to present findings to business leaders and other stakeholders.

I wish Aakash all the best in his career.  He was a pleasure to work with, to manage on my team, as well as to help guide and shape his career development and professional growth.
Liked by Aakash Dharmadhikari
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Singapore
Aakash Dharmadhikari
Chief Product Officer at Jiva
Research, Methodology, and Statistics in Higher Education
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Market Research Professionals
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UC San Diego Alumni
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Political Science at Washington University in St. Louis
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Washington University Alumni Group
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Washington University in St. Louis Employment Network
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