Amy (Hale) Howarter
Executive Director, Marketing at Hawaiian Bros Island Grill
Executive Director of Marketing at Hawaiian Bros Island Grill
Executive marketing professional with experience directing and implementing marketing strategies to maximize profitability and lead generation. Skilled in Marketing Strategy, Digital Marketing, Social Media, Strategic Partnerships, Agency Management, Franchise Marketing, and Budget Management.
Hawaiian Bros Island Grill
https://www.linkedin.com/company/hawaiian-bros
Kansas City Metropolitan Area
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Executive Director, Marketing
ARC Services
https://www.linkedin.com/company/arcs-advantage
Provide senior level knowledge for restaurants looking to expand their marketing presence. From high-level strategy to guest-facing marketing tactics, our clients see immediate results from smart, sophisticated plans. Services include but not limited to: Consumer Insights, Menu Performance Evaluation, Sales Analysis, Pricing Strategy, Brand Positioning, and Marketing Plan Development & Implementation.
Kansas City, Missouri Area
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Managing Director
GlynnDevins
https://www.linkedin.com/company/attaneresults
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Account Management
Goodcents Deli Fresh Subs
https://www.linkedin.com/company/goodcents-subs
Vice President for a Midwest chain of QSR’s located in eight states and growing, responsible for the brand success and profitable growth of all business channels. Ensuring the continuous recruitment, development and retention of a highly effective team of professionals with a common goal of simultaneously driving Customer and Franchise Satisfaction as well as Shareholder Value to their highest potential.

Direct national marketing plan for franchised, sub shop restaurants. Responsibilities include, but not limited to:
BRAND
- Management of the national advertising fund
- Creative strategy for all advertising mediums including photography direction
- System-wide marketing communications
- Oversee Social Media and Digital Marketing strategy and execution
- Responsible for driving annual gift card sales
- Consumer insights and sales analysis
- Fundraising support for the Mr. Goodcents Foundation
- Creative development for Franchise Development strategies and execution
- Execute strategies for restaurant growth and development

MENU DEVELOPMENT
- Develop testing calendar for upcoming promotions
- Key player in the Testing and Implementation process for new product development
- Creative execution for testing materials
- Revised and re-engineered menu panels for additional combo sales

MEDIA
- Media strategy, creative management, planning and support for Local Store Marketing efforts
- Develop marketing media calendar(s) in conjunction with outside agency partner
DeSoto, KS
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Vice President, Marketing
GlynnDevins
https://www.linkedin.com/company/attaneresults
Responsible for day-to-day account management and strategy for multiple client partners.

Marketing strategy and planning

Sales analysis 

Lead Generation

Media planning support
Overland Park, KS
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Senior Account Executive
Applebee's
https://www.linkedin.com/company/applebee%27s
Develop brand-focused, creative strategy for nationwide POP delivering on the Brand Promise

Execute product launches, local store marketing, agency management, and business development.  

Develop the creative strategy for the execution of 10+ test menus under rigorous deadlines to market including: assisting with oversight of test markets and working with the consumer insights team to choose a design that drives profitability and delivers on Brand Promise


Work closely with franchise and agency partners to deliver sales-driving initiatives through compelling marketing materials that increase guest counts.
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Manager, Marketing Communications
Applebee's
https://www.linkedin.com/company/applebee%27s
Lead creative design and implementation for new, system-wide uniform program 

Implemented Brand Mission Statement to Field Marketing Representatives to help raise overall brand score Execution of all test program POP for in-restaurant use

Managed all aspects of Kid’s Program including creative direction, timelines, vendor and budget management, program selection to synch up with National Marketing Calendar, and all creative approvals
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Creative Services Specialist
Applebee's
https://www.linkedin.com/company/applebee%27s
Developed Suggestive Sell Card programs for promotional food items with excess inventory

Managed timelines, budget and creative direction for ongoing projects with quick turn-around 

Developed quarterly presentations on competitors within the Casual Dining industry and presented to over 30 marketing team members
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Marketing Coordinator
Bachelor's degree
Business Communications
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The University of Kansas
https://www.linkedin.com/school/university-of-kansas/
https://www.linkedin.com/in/scott-e-ford
Kansas City Metropolitan Area
Scott Ford
President & co-CEO at Hawaiian Bros Island Grill
https://www.linkedin.com/in/cameron-mcnie-8524a91a2
Kansas City Metropolitan Area
Cameron McNie
Founder/co-CEO at Hawaiian Bros Island Grill
https://www.linkedin.com/in/matthew-stump-99172a4
Greater Cleveland
Matthew Stump
Executive Director, Data Science & Analytics at Hawaiian Bros Island Grill
https://www.linkedin.com/in/dawneweiss
Greater Phoenix Area
Dawn Weiss
Chief Marketing Officer at CycleBar + Row House
https://www.linkedin.com/in/christina-guichet-a8418039
Stilwell, KS
Christina Guichet
None
https://www.linkedin.com/in/kristi-mcnerlin-7575831a
Overland Park, KS
Kristi McNerlin
Strategic Communications Professional
https://www.linkedin.com/in/maggie-moore-31a95513
Leawood, KS
Maggie Moore
Director of Strategic Implementation & Operational Alignment
https://www.linkedin.com/in/nathanwaltrip
San Antonio, TX
Nathan Waltrip
Director of Business Development
https://www.linkedin.com/in/derryck-shelton-91a004143
Dallas-Fort Worth Metroplex
Derryck Shelton
Senior Manager of Training
https://www.linkedin.com/in/terese-mitchusson-cfp%C2%AE-69a31631
Greater St. Louis
Terese Mitchusson, CFP®
Senior Vice President, Market Executive
https://www.linkedin.com/in/rleeharris
Leawood, KS
R. Lee Harris
President & CEO
https://www.linkedin.com/in/ken-knowles-6533201
Treynor, IA
Ken Knowles
Retired - Senior Director, Labor Relations at ConAgra Foods
https://www.linkedin.com/in/emily-ream-97802266
Overland Park, KS
Emily Ream
Instructional Coach at Shawnee Mission School District
https://www.linkedin.com/in/alyssa-seacat-1a6b969b
Kansas City Metropolitan Area
Alyssa Seacat
Paralegal/Legal Assistant at Spencer Fane LLP
https://www.linkedin.com/in/stephanie-hodge-5350a08
United States
Stephanie Hodge
UN Partnerships Specialist
https://www.linkedin.com/in/renaescott
Columbus, Ohio Metropolitan Area
Renae Scott
Marketing & Communications Executive
https://www.linkedin.com/in/monaestephan
Washington DC-Baltimore Area
Ramona Estephan Bradsher
Regional Director of Operations at Creative Circle
https://www.linkedin.com/in/ryanreynolds1
San Francisco, CA
Ryan Reynolds
Marketing Executive/Managing Director ▶ Innovative Brand Messaging | Product Development | Engagement | Digital Strategy | Customer Journey | Financial Accountability | Business Process Improvements | ROI
https://www.linkedin.com/in/sherrysutton
Frisco, TX
Sherry Sutton, MA, MBA
Market Your Business Like The Badass You Are.
https://www.linkedin.com/in/dhughes19
Austin, Texas Metropolitan Area
David Hughes
Managing Director at CALLEN
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Happy St. Patty's!  Green Dole and the Aloha Spirit!  Come see your Ohana! #hbros #AlohaSpirit #bestplacestowork2022
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"In 2016, when Virginia Baptist Homes became known as LifeSpire, the board also recast the mission of the organization: Empowering individuals with…
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We feel so lucky to have such a talented and hard-working team!…
Applebee's Alumni
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KC Ad Club
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CCRC's - Continuing Care Retirement Communities
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