aanish panjabi
Director, Delta Skymiles Co-brand Consumer Cards Marketing at American Express
marketer | digital strategist | inclusive leader | driver explosive revenue growth | american express , verizon
people first leader focused cultivating team bring whole-selves drive business growth . combine digital marketing expertise know create heightened consumer experience drive explosive growth . well regarded strategist innovator , love driving big picture also happy weed . operate principled data-driven leader break complex information actionable insight tell story meet consumer need grow shareholder value .
American Express
https://www.linkedin.com/company/american-express
United States
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Director, Delta Skymiles Co-brand Consumer Cards Marketing
American Express
https://www.linkedin.com/company/american-express
Directed the development of surround sound acquisition marketing, and press releases for various marketing campaign launches. 

Starting with technology transformation and understanding consumer needs created net new targeted marketing opportunities to drive incremental revenue. 

Partnered with external partners (Google, Apple, PayPal) to scale digital wallet adoption at acquisition driving immediate digital spend and establishing best customer spend behaviors. 

Program managed an external partnership with a Fintech including two contract negotiations to optimize for profitability, constant coaching to manage partnership expectations and steered dual marketing strategies to achieve mutual goals 

Aligned with cross-functional business leaders using consumer trends, predictive competitive analysis, and relationship-based influencing to bring marketing, product, credit risk, and technology teams together to prioritize GTM strategies.
Greater New York City Area
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Director, Digital Marketing
American Express
https://www.linkedin.com/company/american-express
Drove business momentum using customers as an engine for growth by defining new distribution strategies using data-driven analysis that benchmarked optimal volume, frequency, and message relevancy needed to compel customers to convert.

Designed Go-To-Market best practices for customer communications across all digital marketing channels to balance for product complexity and outstanding storytelling.
Greater New York City Area
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Sr. Marketing Manager
Verizon
https://www.linkedin.com/company/verizon
Led a cross-functional team and influenced internal partners to create frictionless acquisition experiences that drove a 10% increase in traffic to Verizon Wireless site and a 2.5% increase in conversions, bringing in an incremental revenue of $2.4MM

Innovated on digital experiences by borrowing winning solutions from retails stores to create a true omni-channel experience for prospects to sign up on their channel of choice
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Marketing Manager (Leadership program)
TIAA
https://www.linkedin.com/company/tiaa
Developed a three-year strategic roadmap for the rollout of an enterprise software product across a business unit.  Managed all aspects of product enhancements, launch planning, launch communications, and servicing support

Translated product concepts into outstanding storytelling that propelled usage, and adoption
New York, NY
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Product Manager
Ally
https://www.linkedin.com/company/ally
Created and analyzed CBAs for build vs. buy decisions for enterprise software products.

Developed actionable recommendations for change management to increase product adoption, resulting in increased product usage within tech teams by 300%
Greater New York City Area
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Associate Product Manager
Asta CRS, Inc.
https://www.linkedin.com/company/asta-crs-inc.
Consulted with Fortune 500 clients in a broad range of industries to lead enterprise software implementations and client management with a proven track record to influence change

Partnered with sales & marketing teams to close various multi-million client opportunities by influencing and conceptual problem solving for IT buying teams

Leveraged conceptual problem solving and coaching skills to work side-by-side with executives, middle managers, and front-line employees to manage conflicting goals while focusing on building technology capabilities through efficient execution
Consultant
Consultant
Master of Business Administration (MBA)
Marketing, Product Management
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New York University, Stern School of Business
https://www.linkedin.com/school/nyu-stern-school-of-business/
MS
Computer Engineering
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North Carolina State University
https://www.linkedin.com/school/north-carolina-state-university/
BE
Electronics Engineering
TS Engineering College (TSEC)
Presented the "Excellence in Marketing" award by NYU Stern School of Business. The award is presented to only 1 graduating candidate from a class of 1100.
New York University Stern School of Business
Excellence in Marketing
Doing Business in China
Hong Kong
HubSpot
academy.hubspot.com
Inbound Marketing Certification
http://academy.hubspot.com/certification
https://www.linkedin.com/in/michaeldellentash
New York, NY
Michael Dellentash
Manager - Affiliate Marketing at American Express
https://www.linkedin.com/in/madison-ingal-a6321536
New York, NY
Madison Ingal
Senior Manager Customer Marketing at American Express
https://www.linkedin.com/in/richard-mcgowan-86854712
New York, NY
Richard McGowan
Director, Digital Marketing at American Express
https://www.linkedin.com/in/euan-cameron-088618132
New York City Metropolitan Area
Euan Cameron
Senior Analyst - Marketing at American Express
https://www.linkedin.com/in/michelle-lahtonen-saliers-30661a4
New York, NY
Michelle (Lahtonen) Saliers
Vice President, Partnership Marketing at American Express
https://www.linkedin.com/in/laura-truncali-49310428
Jersey City, NJ
Laura Truncali
Sr. Manager, Digital Marketing at American Express
https://www.linkedin.com/in/chris-kapica-3153714
New York, NY
Chris Kapica
Senior Manager, Global Brand Strategy & Marketing at American Express
https://www.linkedin.com/in/luislanderos
New York, NY
Luis Landeros
Product Director at American Express
https://www.linkedin.com/in/natashakardassis
New York, NY
Natasha Lan
Director, Content and Proprietary Platform Growth at American Express
https://www.linkedin.com/in/paultcollins
New York, NY
Paul Collins
Senior Manager, Industry Strategy & Development at American Express
https://www.linkedin.com/in/elizabeth-redd-65200596
New York, NY
Elizabeth Redd
Manager, Partner and Benefit Marketing - Travel & Lifestyle Services at American Express
https://www.linkedin.com/in/stantonrobert
New York, NY
Robert Stanton
Marketing and Media Strategist
https://www.linkedin.com/in/danamarshallfisher
Brooklyn, NY
Dana Fisher
https://www.linkedin.com/in/morganbrooks2
New York City Metropolitan Area
Morgan Brooks
Manager, Acquisition Marketing- Amazon Business Co-Brand Portfolio at American Express
https://www.linkedin.com/in/tim-samain-a1015716
New York, NY
Tim Samain
Analytics Director at American Express
https://www.linkedin.com/in/megan-tingson-hui-0b7b2b4
New York City Metropolitan Area
Megan Tingson (Hui)
Senior Manager, Digital Marketing at American Express
https://www.linkedin.com/in/nicole-banks-216643b8
New York, NY
Nicole Banks
Marketing Manager at American Express | Formerly @ Macy’s
https://www.linkedin.com/in/melissa-danilow-38404bbb
New York City Metropolitan Area
Melissa Kline
Director, Membership Strategy at American Express
Stephanie Losee
      
          



            
              
        
              
  

    
        I can’t say enough about how much I admire Aanish. We worked on the Amex-Nova Credit data integration and marketing plan together, and not only is he unflappable, he is stunningly kind. I’ll say that again, because you don’t often encounter such kindness when deadlines loom and challenges crop up and emotions are high. I would work with Aanish again at the earliest opportunity, and the people who work with him daily must consider themselves very lucky. Thomas Shapiro
      
          



            
              
        
              
  

    
        Aanish was an outstanding team member for the MBA Business Challenges that we worked on during our summer interning at Verizon. Aanish was very organized, precise with his insights, and mediated many small conflicts to help ensure that our team stayed focused and on track. I have high hopes that I get to work with Aanish on another project in the future. 
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Excited to head back to London to present with Ann Kuelzow at Finovate on March 22. We're going to talk about #FS platforms built with no-code and…
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Join our exciting Shopping Experience team! I am hiring a Product Leader to join a highly motivated, data-driven and agile product team at Amex…
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🌈 The term ally should be a verb, not a noun. If you’re an #LGBTQ+ ally, now is a great time to show support. 🌈  If you don’t know how…