aarin mckeel
Consultant at S&B Media
digital advertising marketing consultant
internet advertising marketing professional direct experience managing digital campaign utilizing multiple digital platform including search engine marketing , email , social medium . well practiced online advertising , medium buying , trafficking , campaign design , conversion optimization customer retention . highly proficient medium planning , ad serving / tracking , budgeting web analytics .
S&B Media
o	SEO MARKETING: 
Manage 150+ monthly SEO campaigns, as a third-party vendor to a national publishing company; including creation of on- and off-site marketing content, maintenance of individual month-end reporting and vetting of various SEO products for new and more relevant services
 
Keep abreast of Google SEO trends and market fluctuations 

o	Digital Operation Solutions: 
Created and streamlined business rules and documentation between a multifaceted publishing company and an Ad Trafficking provider. Vetted technical trafficking documentation into clear and concise business rules that define the operations process and established protocol so the company could avoid sales channel issues and ensure more satisfied digital customers 

Completed business rules included; all aspects of creative: types, sizes, Tag definition, “how-to” traffic, deadlines and reporting - custom reporting, what elements would be included, types of metrics available to be provided and how it related to the company's internal reporting dashboard 
 
o Marketing and Advertising Solutions:
Proposal/RFP Writing
Created complex media strategies for a growing digital advertising company
Denver, CO
Consultant
The Denver Post
https://www.linkedin.com/company/the-denver-post
• Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to website and/or social media pages
• Assess marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth
• Research prior advertising campaign results for new campaign planning
• Create, edit and maintain campaign planning documentation
• Manage campaigns by maximizing the effectiveness of their marketing strategy and campaign concept through optimization and fulfillment to achieve client objectives
• Ensure campaign goals are being met by a variety of online products
• Proactive analysis and campaign tracking to make optimizations as needed
• Facilitate communication and maintain documentation across the different teams, maintaining multi-campaign status reports and utilizing workflow tools to ensure campaign steps are tracked and prioritized according to the deployment schedule
• Screen creative to uphold content restrictions and specifications for various online products
• Engaged with advertisers/customers as a resource outside of their sales rep
https://media-exp1.licdn.com/dms/image/C560BAQGGvq2jmtyNjQ/company-logo_100_100/0/1519856283956?e=1655942400&v=beta&t=jWElIxXKHFZsHJENIKHUQFjn8W4A2b8nCkDDoLkpXJY
Lead Digital Media Retention Specialist
The Denver Post
https://www.linkedin.com/company/the-denver-post
• Supported two digital sales executives and nine print advertising reps and their customers’ marketing campaigns
• Engaged with advertisers/customers as main point of contact for major accounts team
• Assist account executives with marketing presentations and sales proposals, including the creation of pitch decks
• Liaison between account executives and internal cross functional teams through the campaign process to ensure successful completion (Trafficking, Research, Creative/Design, Finance, Circulation) 
• Assume sales duties of absent account executive 
• Responsible for all functions of executing interactive campaigns; Ensure operational aspects of the program are effectively executed  
• Maintain vendor relationships, ensuring vendor/partners meet company and client expectations
• Troubleshoot day-to-day campaign issues as necessary
Greater Denver Area
https://media-exp1.licdn.com/dms/image/C560BAQGGvq2jmtyNjQ/company-logo_100_100/0/1519856283956?e=1655942400&v=beta&t=jWElIxXKHFZsHJENIKHUQFjn8W4A2b8nCkDDoLkpXJY
Digital Media Sales Coordinator
Westcon Group
• Created all e-mail and online marketing material for communications with reseller community
• Managed and promoted 10 monthly webcast
• Implemented marketing plans
• Liaison between Account Directors and product sales teams to create content for the campaigns
• Managed outbound marketing activity, produced analytical reports to measure the effectiveness of the campaigns and helped to identify new methods and best practices
Marketing Executive
Design News
https://www.linkedin.com/company/reed-business-information
• Implemented a marketing campaign focused on creating buzz about a new and growing trend in the design engineering community
• Managed all aspects of the campaign which included two quarterly webcast, a monthly e-newsletter, a monthly print component, and four nation-wide events
• Created all marketing collateral for sales team
• Negotiated facility/venue agreements and vendor contracts
• Managed the goals and budgets for each project
• Attended sales meetings with sales reps to sell each product
• Managed the re-design of the microsite and the implementation of a new logo and branding
• Grew microsite traffic from 25K impressions per month to 50K
https://media-exp1.licdn.com/dms/image/C560BAQHT5dfZZ-afMw/company-logo_100_100/0/1612473676098?e=1655942400&v=beta&t=uNZNyN76RD_dnXffuSJA2zgyfuonovYY2E4njUlZJtQ
Project Manager, Integrated Marketing
BostonNOW
https://www.linkedin.com/company/bostonnow
(Company Closed) 
• Collaborated with Executive Vice President, Vice President of Sales and Publisher to form processes and craft a business model for future sister publications
• Constructed and directed sales training program for all new Account Executives
• Created internal policies and procedures for advertising submission process for use between sales team and production staff
• Managed relationships with external vendors including IT staff, ACT! and AT&T
• Supervised three part-time interns including schedules, day-to-day activities and the involvement in special projects mandated by the executive team
Media Operations Manager
BostonNOW
https://www.linkedin.com/company/bostonnow
• Created local relationships and sales leads to establish BostonNOW as a premier reader-generated multimedia publication 
• Developed Recruitment/Careers section by contacting top Boston hospitals and recruitment agencies 
• Met monthly sales goals consistently for three months
Account Executive
Mass High Tech
https://www.linkedin.com/company/mass-high-tech
• Met with decision-makers at top New England companies to create effective marketing campaigns targeted to the Tech and Life Sciences industry
• Generated sales of over $600,000 in first year of sales
• Cultivated relationships through industry specific professional organizations
https://media-exp1.licdn.com/dms/image/C4E0BAQEHd8_13XCdlw/company-logo_100_100/0/1519856107480?e=1655942400&v=beta&t=Vq4LQC6vC8uWXEeLoUIxt8ToYDpzwcMlnL7B4YtTvUw
Account Executive
Reed Business Information, Design News
https://www.linkedin.com/company/reed-business-information
• Executed sales and marketing objectives for leading design engineering publication
• Developed and managed the entire process and production of the annual media kit that was coveted by the sales force 
• Negotiated trade show agreements and facilitated sales meetings. Developed tradeshow calendar and managed tradeshow booths
• Co-created effective lead generation campaigns through email promotions and e-newsletters
• Managed ad scheduling for 15 monthly newsletters that had a combined circulation of over 100K
• Engaged with advertisers/customers as main point of contact for publication
• Managed four interns including, but not limited to their scheduling, day-to-day projects and their overall completion of internship requirements
• Supported five outside advertising reps and their customers’ marketing campaigns. Ensured that campaigns were completed on schedule, included the correct ads and managed all reporting
• Scheduled and coordinated business meetings and all travel arrangements 
Awarded Reed Business Employee Values Excellence Award in Customer Focus 2004
https://media-exp1.licdn.com/dms/image/C560BAQHT5dfZZ-afMw/company-logo_100_100/0/1612473676098?e=1655942400&v=beta&t=uNZNyN76RD_dnXffuSJA2zgyfuonovYY2E4njUlZJtQ
Marketing and Sales Assistant
B.A
Technical Journalism
https://media-exp1.licdn.com/dms/image/C510BAQEWD6gHUh-iVQ/company-logo_100_100/0/1519880746887?e=1655942400&v=beta&t=wh1UfTSbui8a11HVwS2yrKF8BBhii64HUOrd_YFGF8A
Colorado State University
https://www.linkedin.com/school/colorado-state-university/
Kappa Alpha Theta, Zeta Xi Chaper
I was an advisor at the Zeta Xi Chapter at Harvard. I helped with recruitment, Chapter meetings, FCB issues, and other Chapter needs.
Advisor
Education
Bill Roberts PTA
Led a group of volunteers to raise over $150K annually for our school.
President
Education
Bill Roberts PTA
Held the following roles: President, Vice President and participated in various committees throughout the school year.
Committee Member
https://www.linkedin.com/in/jill-popp-49b08989
Las Vegas Metropolitan Area
Jill Popp
.
https://www.linkedin.com/in/james-rich-857043203
Davenport, FL
James Rich
Assistant Manager at Leslie's
https://www.linkedin.com/in/tiffany-collins-833992168
Houma-Thibodaux Area
Tiffany Collins
General Manager at Leslie's
https://www.linkedin.com/in/andrew-wuertz-3a5281147
Westminster, CO
Andrew Wuertz
Technician and sales floor at Arvada Army Navy Surplus
https://www.linkedin.com/in/charles-nace-b55108b4
Cincinnati, OH
Charles Nace
sales
https://www.linkedin.com/in/cameron-stewart-70a063a6
Aurora, CO
Cameron Stewart
Sales at Appliance Factory
https://www.linkedin.com/in/martin-cheung-8494aa37
Greater Chicago Area
martin cheung
Assistant Manager at Leslie's Poolmart, Inc.
https://www.linkedin.com/in/jennifer-ormond-9502a7187
Greater Wilmington Area
Jennifer Ormond
Bachelor of Arts - BA at University of North Carolina at Asheville
https://www.linkedin.com/in/melissa-murphy02
Brighton, CO
Melissa Murphy
Buyer/ Procurement Specialist  at Gogo Business Aviation
https://www.linkedin.com/in/gary-hickenbotham-4a027113b
Terre Haute, IN
Gary Hickenbotham
Assistant Manager at Appliance Factory & Mattress Kingdom
https://www.linkedin.com/in/chance-herring-19a447145
Alvin, TX
Chance Herring
Assistant Manager at Leslie's Poolmart, Inc.
https://www.linkedin.com/in/shane-stewart-14b697158
Greater Chicago Area
Shane Stewart
Warehouse Associate at Amazon
https://www.linkedin.com/in/diana-baumgartner-97982b110
Denver, CO
Diana Baumgartner
Appliance Sales , Product Specialist at Appliance Factory & Mattress Kingdom
https://www.linkedin.com/in/joshbrown9009
Denver Metropolitan Area
Josh Brown
Online Sales Specialist at Mountain High Appliance
https://www.linkedin.com/in/appliance-factory-b2826b192
Denver Metropolitan Area
Appliance Factory
Recruitment Specialist at Appliance Factory & Mattress Kingdom
https://www.linkedin.com/in/terry-windholz-26b75530
Wichita, KS
Terry Windholz
Senior Manager at Leslie's Poolmart, Inc.
https://www.linkedin.com/in/doug-haggard-89b783ab
Arlington, TN
Doug Haggard
Midwest Service Manager at Leslie's Poolmart, Inc.
https://www.linkedin.com/in/melizabethmueller
Sun City, AZ
Elizabeth Mueller, MIB, PMP, CSM, CSPO
Project Manager • Sr Project Manager • IT Project Manager • Technical Project Manager • Program Manager • ONO
https://www.linkedin.com/in/jamie-graf-4a8592154
Denver, CO
Jamie Graf
Executive Assistant To Chief Executive Officer at Appliance Factory & Mattress Kingdom
https://www.linkedin.com/in/jason-schlitt-4b9812a3
Scottsdale, AZ
Jason Schlitt
Director of Marketing Creative at Leslie's Poolmart, Inc.
Melissa Sheehan
      
          



            
              
        
              
  

    
        I had the great opportunity to work with Aarin on several projects while at The Denver Post and Ad Taxi Networks. As a digital coordinator she consistently offered guidance on how we could improve campaigns for our clients. More than that, she went above and beyond in identifying ways we could improve our internal workflow, systems and products to better meet the needs of our clients and help achieve their goals. Aarin is dynamic and detail-oriented. She is a great project manager, offers meaningful insights and analysis, and keeps focus on what's best for her customers - both internal and external. Every organization needs someone with Aarin's tenacity, dedication, creativity and professionalism. Please reach out to me directly if you have the opportunity to hire her and need a reference.  Paul J. Scott
      
          



            
              
        
              
  

    
        Aarin provided excellent Marketing and Sales assistance while working at Reed Business Information, specifically Design News. She had great organization skills, always willing to get involved in additional projects and worked well with all teams.
Liked by Aarin McKeel
https://www.linkedin.com/signup/cold-join
Photo
Liked by Aarin McKeel
https://www.linkedin.com/signup/cold-join
Excited to embark on the 10-week journey of teaching Digital Marketing to this cohort @General Assembly in Boston! Welcome Srividya Ramachandran…
Shared by Aarin McKeel
https://www.linkedin.com/signup/cold-join
Photo
Folio: MediaPros -- Publishing Professionals
https://media-exp1.licdn.com/dms/image/C4E07AQHClEyXax9Y-w/group-logo_image-shrink_92x92/0/1630997905760?e=1647694800&v=beta&t=qfyp-iAbep_gcnUWXxeJNXGW5EJkYAVjylr8EhtGFl0
https://www.linkedin.com/groups/111536
JMC Alumni Group, CSU
https://media-exp1.licdn.com/dms/image/C5107AQHwwrtyQpAffA/group-logo_image-shrink_200x200/0/1631418232149?e=1647694800&v=beta&t=lMbDOFZKZ7DQHH0CKkSszZLhNn2-fNUELUeXraXh02s
https://www.linkedin.com/groups/134929
Linked To Denver
https://media-exp1.licdn.com/dms/image/C4D07AQEC7JzJ1FVs3A/group-logo_image-shrink_92x92/0/1521155841559?e=1647694800&v=beta&t=SBpGpOH_mAGaP7t7hsNf62ivwVHPOsV9KdUIRSNgDYk
https://www.linkedin.com/groups/114325
Colorado State University Alumni Association
https://media-exp1.licdn.com/dms/image/C5607AQE9fqWkYbkfZA/group-logo_image-shrink_92x92/0/1631001716229?e=1647694800&v=beta&t=PvkaOExX2o01IyZioffJ3gNSeM04BL9o7TQo8WVpqhc
https://www.linkedin.com/groups/36343
Marketing I Social Media I Business I Digital I Crypto I NFT's
https://media-exp1.licdn.com/dms/image/C4D07AQGfo--YpW0NXA/group-logo_image-shrink_92x92/0/1631001979675?e=1647694800&v=beta&t=uPPnWeZ3FVv9JQwiXQVLggZVWq2AYc990np0jdZrW_8
https://www.linkedin.com/groups/41352
ClickZ Live
https://media-exp1.licdn.com/dms/image/C4D07AQGabfeKPbVWlQ/group-logo_image-shrink_200x200/0/1631373424837?e=1647694800&v=beta&t=c4upmmT1i6b9tJ5P2mFnASVXujqT99Broz_VKu2pOiE
https://www.linkedin.com/groups/40344
Inbound Marketers - For Marketing Professionals
https://media-exp1.licdn.com/dms/image/C4D07AQGqaK1K8iwH-A/group-logo_image-shrink_200x200/0/1631366619193?e=1647694800&v=beta&t=ehV-5pxaAapuf9BnHO5ehTknA9hHy3HY4uc4U94kVw8
https://www.linkedin.com/groups/21005
Colorado State University College of Liberal Arts
https://media-exp1.licdn.com/dms/image/C5607AQHmiXISI07Bkw/group-logo_image-shrink_92x92/0/1631007097747?e=1647694800&v=beta&t=YFgu6AA_ZV3XlZmKYSBrDqFncY8zvUSk-CniKYqcI6w
https://www.linkedin.com/groups/4556904
Denver Young Professionals
https://media-exp1.licdn.com/dms/image/C4D07AQHwBaMu4aA59g/group-logo_image-shrink_92x92/0/1525133686901?e=1647694800&v=beta&t=eL7b4U_smcsYLMOyjzTm6g1r5_zpHlpPAQdVhO76nD8
https://www.linkedin.com/groups/136799