ryan sanford
Vice President Marketing at Melaleuca:The Wellness Company
vice president , marketing
solution-oriented vice president 20+ year history leading successful company-wide initiative , building definitional brand , managing product innovation , creating winning promotional strategy , managing high-performing cross-functional team produce consistent , profitable growth . driven executive focus consumer work well across organization listen , understand , generate collaborative solution - implemented executional excellence .
Melaleuca:The Wellness Company
https://www.linkedin.com/company/melaleuca-the-wellness-company
Led a 20-person brand and marketing ops team; exceeded profitability growth targets each year (2016-2018).
Selected to lead a marketing globalization effort under the direction of the company’s President (2019-current).
- Collaborate with and coach marketing category leaders to develop strategic business plans using a balanced mix of product innovation and brand portfolio maintenance; addressing quality, competitive market shifts, regulatory changes, and limited-time product offerings. Guide the promotional strategy to enhance customer value, drive trial, increase household penetration, improve retention, and generate incremental revenue and margin.

- Personally developed and led a Q4 revenue growth initiative; Q4 revenue jumped 322% vs. prior year. The plan included testing new promotional methods, increased targeted campaigns, and expanded messaging in all channels.

- Designed and executed a wide variety of market research studies including, brand positioning, customer experience, customer retention, messaging effectiveness, product sensory testing, loyalty program effectiveness, event engagement, etc…
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Vice President Marketing
Melaleuca:The Wellness Company
https://www.linkedin.com/company/melaleuca-the-wellness-company
Chosen to lead key brand development and expansion initiatives; 105 SKU’s were updated, re-staged, or newly developed and launched under my leadership during this time.
- Led the global development and launch of a clinically tested, patented blood sugar and weight loss support shake; created an interactive education module and resources for customers to make lasting lifestyle changes. It became a multimillion-dollar brand in less than 5 months and sustained double-digit growth for three years.

- Launched a new sports nutrition brand with nine new products from conception to launch in under 12 weeks.

- Launched a 30+SKU essential oil brand, with an aggressive timeline; generated over $20 million in 12 months. It became the fastest brand to reach that level of sales from its initial launch.
Idaho Falls, ID
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Director of Marketing; Nutrition Brands (all supplements/food products), Essential Oils Brand
Melaleuca:The Wellness Company
https://www.linkedin.com/company/melaleuca-the-wellness-company
Reversed a multi-year decline to grow flagship brands and developed a comprehensive product roadmap to address portfolio gaps and untapped opportunities. 
- Reinvigorated a multimillion-dollar, legacy sports nutrition brand via formula innovation, a complete branding refresh, and flavor expansion, leading to a 67% sales growth in 12 months.

- Assumed the lead role transitioning over two dozen powdered food and supplement SKU’s to an in-house manufacturing plant; including product development, testing, packaging improvements (material quality, compatibility, consumer acceptance, design, etc…), cost analysis, pricing strategy, and scrap minimization.

- Led the effort to launch improved protein and fiber powder products. Re-launch included modernized packaging graphics and refreshed brand positioning; In just 12 months, movement increased by 2X and 3X respectively.

• Conducted a comprehensive category benchmarking and competitive analysis; uncovered data-driven insights leading to significant messaging enhancements and subsequent R&D innovations that were later commercialized.
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Sr. Category Manager; Weight Loss, Sports Nutrition, Healthy Snacking Brands
Melaleuca:The Wellness Company
https://www.linkedin.com/company/melaleuca-the-wellness-company
Selected by the President and CMO to lead a task force to enhance the customer experience at every touchpoint. 
- Identified 40 projects and initiatives to improve the customer experience; created a detailed customer experience touchpoint map and audited the customer journey for pain points and experience gaps.

- Completely revamped the online “Help Center” to improve FAQ consistency and reduce non-order calls.

-Identified and fixed an enrollment loophole that, when closed, generated $1 million in annual revenue.
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Category Manager; Customer Experience Management
Melaleuca:The Wellness Company
https://www.linkedin.com/company/melaleuca-the-wellness-company
Drove a 5-year CAGR of +19.7% in profitability; category regularly set new records and far outpaced customer growth 
- Increased household penetration of a multimillion-dollar dry skin lotion brand from 22% to 57%, grew revenue per purchase and increased the repeat purchase rate, which led to a 10X increase in revenue over four years.

- Boosted sales of the sun care segment by 26% through product performance improvement, repackaging, more effective promotional mix, and by developing clear, simple messaging.

- Breathed new life into a struggling OTC line (pain relief, cough-cold, allergy, etc.) via brand updates, repackaging, and line extensions that filled major portfolio gaps.
Idaho Falls, ID
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Brand Manager/Sr. Brand Manager; Skin Care, Sun Care, First Aid, OTC Brands
Riester
https://www.linkedin.com/company/riester
Clients: Casino Arizona, Swire Coca-Cola, Deer Valley Ski Resort 
-Professionally strategized and developed comprehensive advertising plans, helped drive client success, and increased agency revenue each year with expanded campaign presence and greater media spend.

- Delivered work and results above client expectations, on-time, and on-budget, with seamless communication, disciplined project management, and well-written creative briefs to the agency's creative team.
Salt Lake City, UT
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Account Executive
Riester
https://www.linkedin.com/company/riester
Clients: Deer Valley Ski Resort, Hogle Zoo, Utah Shakespearian Festival, Utah Travel Council
- Effectively created and managed timelines, job lists, status reports, project bids, budget updates, etc…

- Assisted with the development and presentation of agency capabilities in business development pitches.
Salt Lake City, UT
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Account Coordinator
B.A.
Magna Cum Laude Graduate
- Awarded First Place in the American Advertising Federation Regional Marketing Competition
- Recipient of the BYU Department of Communications Scholarship
- Awarded Brigham Young University Academic Scholarship
Marketing Communications / Business Management Minor
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Brigham Young University
https://www.linkedin.com/school/brigham-young-university/
Muscular Dystrophy Association
Member
https://www.linkedin.com/in/javier-hurtado-318176196
Idaho Falls, ID
Hergen Hurtado
Marketing Specialist at Golden Valley Natural
https://www.linkedin.com/in/delsina-matranga-577381207
Idaho Falls, ID
Delsina Matranga
Email Marketing Specialist at Melaleuca:The Wellness Company
https://www.linkedin.com/in/asernaid
Idaho Falls, ID
Adriana Serna
International Marketing Manager
https://www.linkedin.com/in/zachary-zaugg-b52b0096
Idaho Falls, ID
Zachary Zaugg
Supply Chain Analyst at Melaleuca:The Wellness Company
https://www.linkedin.com/in/chris-jenkins-69799a96
Idaho Falls, ID
Chris Jenkins
Chargeback Balancing Specialist  at Melaleuca:The Wellness Company
https://www.linkedin.com/in/chantell-tolman-5497b93b
Idaho Falls, ID
Chantell Tolman
Accounts Payable Specialist at Melaleuca:The Wellness Company
https://www.linkedin.com/in/kail-yeaton-60112b94
Idaho Falls, ID
Kail Yeaton
Senior Production Coordinator at Melaleuca:The Wellness Company
https://www.linkedin.com/in/michael-peterson-ba73ab156
Idaho Falls, ID
Michael Peterson
Senior Supply Chain Analyst at Melaleuca:The Wellness Company
https://www.linkedin.com/in/taylor-birch-849839b9
Idaho Falls, ID
Taylor Birch
Area Account Executive at RS&I Inc.
https://www.linkedin.com/in/aaron-doyle-65976b88
Idaho Falls, ID
Aaron Doyle
End Point Administration/Service Desk tier II/Field Tech at Melaleuca: The Wellness Company
https://www.linkedin.com/in/tiana-sautter-679a3025
Idaho Falls, ID
Tiana Sautter
Marketer, Admissions coordinator
https://www.linkedin.com/in/jared-turner-ccm-90852420
Idaho Falls, ID
Jared Turner, CCM
Partner at Construction Solutions Company
https://www.linkedin.com/in/robert-maynes-5639172a
Idaho Falls, ID
Robert Maynes
General Counsel
https://www.linkedin.com/in/darrin-simmons-06124299
Rigby, ID
Darrin Simmons
Farm Controller at Eagle Eye Produce
https://www.linkedin.com/in/shellae-branson-cheney-553449133
Idaho Falls, ID
Shellae Branson-Cheney
Marketing Consultant  - Sparklight  Advertising  Committed to providing customized  marketing campaigns .
https://www.linkedin.com/in/elizabeth-thomas-152490192
Idaho Falls, ID
Elizabeth Thomas
Human Resources Generalist at College of Eastern Idaho
https://www.linkedin.com/in/iverice-v-7b9aa2108
Idaho Falls, ID
Iverice V.
Licensed Realtor
https://www.linkedin.com/in/victor-santiago-b0b2431b0
Idaho Falls, ID
Victor Santiago
Software Engineer at Kyäni
https://www.linkedin.com/in/helene-lee-a7968426
New York City Metropolitan Area
Helene Lee
Vice President of Marketing at Velocity Sales Management
Jeff Hildebrandt
      
          



            
              
        
              
  

    
        It would be difficult to find someone as talented, disciplined or hard-working as Ryan. I had the pleasure of working with Ryan for several years, first as a peer, then as his direct report, where I was always impressed with his exactness, leadership, and ability to get results. He has a unique talent, in virtually every instance, to elevate both those he works with and the things he works on. Even though our official work relationship has long since ended, Ryan continues to mentor and influence me to this day. As a team member or a leader, Ryan earns my highest respect and recommendation.  Briant Giles
      
          



            
              
        
              
  

    
        Ryan is an outstanding leader and business manager. As his direct report, I saw him set business objectives, align cross-functional stakeholders, and motivate teams to complete challenging tasks. He is an excellent listener and strong supporter of his team members. He was instrumental in helping me achieve my short and long term goals at Melaleuca. As a business manager, Ryan consistently delivers strong results because of incredibly strong work ethic, sharp strategic thinking, informed decision-making, and solid understanding of business fundamentals. He is someone I would want on my team when solving any business challenge.
Liked by Ryan Sanford
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We are pleased to announce that Cole Clinger has been promoted to President of Melaleuca. Regarding this promotion, Melaleuca CEO Frank VanderSloot…
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I’m thrilled to share the exciting news that I’m pursuing my Master’s degree in Management and Economics from the University of Zurich. After 3 years…
Liked by Ryan Sanford
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This was a great learning experience for me. Did a Stock Pitch Case Competition where we chose to pitch Build-A-Bear Workshop stock to a panel of…
https://www.linkedin.com/in/ryan-sanford-7254781a2
Richmond, VA
Ryan Sanford
Undergraduate Student at University of Richmond | Undergraduate Research Fellow at University of Richmond
https://www.linkedin.com/in/ryan-sanford-6b36734
Missouri City, TX
Ryan Sanford
Talent and Leadership Advisor | Podcast Host | Bassist | Youth Baseball Coach
https://www.linkedin.com/in/ryan-sanford-4221b2109
Phoenix, AZ
Ryan Sanford
Kozee I Volunteer mentor I Enterprise Automation I AI I Home Service Pro I PHX Start-Up Week I
https://www.linkedin.com/in/ryan-sanford-9a073a41
Bend, OR
Ryan Sanford
Investment Advisor Rep. MBA