Alexander Alabbas
Senior Manager of CRM and Email Marketing, Partners Brands Marketing at GoDaddy
Senior Manager of CRM and Email, GoDaddy
MBA Marketing. MA Emerging Media & Communication.
Leadership. Marketing. CRM. Campaign Strategy. Creative Direction. Lifecycle Journey. Retention. Engagement. Loyalty. Audience Building. Design.
GoDaddy
https://www.linkedin.com/company/godaddy
- Built strategy and action plan for all email lifecycle marketing efforts for Media Temple & Sucuri partner brands.
- Built, managed, and executed newsletters and email campaigns to communicate product offerings, promotions, blog content, online courses, events, free trials, and upsell opportunities for both Media Temple and Sucuri.
- Strategized and executed campaigns aimed at decreasing churn rate and increasing customer loyalty.
- Managed all product upgrade, product migration, and product EOL emails for Media Temple.
- Identified customer segments within our database for personalized product email campaigns.
- Analyzed and reported on all campaigns, identified testing opportunities, and optimized emails based on results.
- Worked closely with the Product Marketing team to understand key product benefits and messaging points for upcoming campaigns and promos.
- Led all email copywriting efforts and identified the creative direction for email image assets.
- A/B tested on all campaigns and reported experiments to executives and leaders across the organization.
- Owned the blog pipeline and coordinated with internal stakeholders to identify blogging opportunities.
- Reviewed all blog content, SEO, and creative assets, and managed relationships with 3rd-party authors.
- Drove the content creation of newsletter articles, customer case studies, testimonials, and video content.
- Utilized Salesforce Pardot and Hubspot.
Los Angeles, CA, United States
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Senior Manager of CRM and Email Marketing, Partners Brands Marketing
Live Nation Entertainment
https://www.linkedin.com/company/live-nation
- Managed promotional campaigns aimed at driving ticket sales and amphitheater upsells.
- Oversaw creation, deployment, and testing of all tour announcements, newsletters, presales, on-sales, ticket promos, and concert package upgrades for both email and mobile channels.
- Worked collaboratively with the Tour Marketing team to identify email strategy and messaging for each tour, Vegas Residency, and festival promoted by Live Nation.
- Analyzed our email database and identified consumer segments based on behavior and purchase frequency
- Utilized Salesforce Marketing Cloud to build audiences, emails and set up A/B tests. 
- Utilized Localytics for all mobile push alerts.
Beverly Hills, California
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CRM Marketing Manager, Fan Retention & Engagement at Live Nation Entertainment, US Concerts
Dynata
https://www.linkedin.com/company/dynataglobal
- Led the redesign, strategy planning, and automation of the e-Rewards email customer lifecycle journey, and worked with tech and data teams to define key automation goals.
- Built and deployed CRM campaigns aimed to increase loyalty, engagement, and retention. Campaigns include:
  — Onboarding: welcome, activation
  — Retention: incentivized monthly engagements, limited time offers,special one-day promos 
  — Loyalty: birthday, anniversary, member appreciation, reward redemption series
  — Win-back: reactivation, reengagement, account expiration
  — Rewards: announcements, upgrades, reminders, expirations
- Utilized RFM modeling and clear testing goals to optimize campaigns and decrease spending, leading to $4.5 million in incremental revenue, 35% lift in conversion, and 43% decrease in incentive spending.
- Strategized creative direction, messaging tone, testing structure and segmentation for all email campaigns.
- Defined KPIs and analyzed data to determine campaign results and make decisions to improve CRM program.
- Utilized Adobe Campaign to create, deploy and test all email campaigns.
Plano, Texas
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Campaign Marketing Manager, CRM
Dynata
https://www.linkedin.com/company/dynataglobal
- Developed and executed campaign strategies to increase survey engagement and reward redemption.
- Created all partnership email and social campaigns to support partner engagement and promotion programs.
- Crafted member-facing content to support consistent messaging, branding, style, and tone across channels.
- Maintained reporting and analyzed campaign results to communicate to the partner the success of campaigns.
- Managed all creative briefs for email campaigns and worked with creative team to review and deliver assets
-  Received, quality assured, loaded, and segmented all data files.
Plano, Texas
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Marketing Coordinator, Panel Marketing and CRM
iNEMSOFT
https://www.linkedin.com/company/inemsoft
• Successfully directed the company’s rebranding project.
• Led the company’s brand management (online presence, corporate identity, and product/packaging branding).
• Coordinated with Avaya on marketing initiatives that comply with Avaya’s marketing and communications regulations.
• Administered the development of the company’s new website, SEO, ads, and marketing materials.
• Led the planning, administration, and logistics of events, trade shows, and customer engagement.
Frisco, Texas
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Marketing Associate
FXCM
https://www.linkedin.com/company/fxcm
• Created and managed the company’s social media campaigns (Twitter, Facebook).
• Proofread and edited all new web content for the company’s newly developed website.
• Launched email promotions through Salesforce and ran/analyzed their reports.
Plano, Texas
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Communications Intern
T-Mobile
https://www.linkedin.com/company/t-mobile
Lewisville, Texas
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Sales Representative
Master of Business Administration (MBA)
Marketing/Marketing Management, General
https://media-exp1.licdn.com/dms/image/C4E0BAQEBYU4_oEvArQ/company-logo_100_100/0/1601995944632?e=1655942400&v=beta&t=AnRV7ij_akzXcvgdMZPP4Q-b1r7Jm9AZckJIW0bMGxs
The University of Texas at Dallas
https://www.linkedin.com/school/university-of-texas-at-dallas/
Master of Arts (MA)
Emerging Media and Communication
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The University of Texas at Dallas
https://www.linkedin.com/school/university-of-texas-at-dallas/
Bachelor of Arts (BA)
International Business and Economics / International Studies
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University of North Texas
https://www.linkedin.com/school/northtexas/
This honor is awarded to students graduating with a graduate degree from the Naveen Jindal School of Management earning between a 3.50 and 3.799 GPA on courses completed to fulfill degree requirements.
The University of Texas at Dallas
Scholar of Recognition
University of North Texas
Dean's List
University of North Texas
President's List
Approaches to EMAC (Online Communities)
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Creating Interactive Media
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Creative Visual Arts Workshop
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Design Principles
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Digital Culture
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Digital Textuality
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Emerging Media Studio I
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Interdisciplinary Studies in EMAC
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Journalism and the Digital Network
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University of North Texas
E-Commerce Marketing Certification
https://www.linkedin.com/in/ceci-liao-cpa-99a8a031
San Francisco Bay Area
Ceci Liao, CPA
Senior Manager - Technical Accounting at Flex
https://www.linkedin.com/in/peteyhong
Richardson, TX
Peter H.
Controller at The Sunday Group
https://www.linkedin.com/in/ekaterinakouznetsova
Dallas-Fort Worth Metroplex
Ekaterina Kouznetsova
Digital Marketing Specialist
https://www.linkedin.com/in/nasir-ratnani-651951aa
Dallas-Fort Worth Metroplex
Nasir Ratnani
Senior Software Engineer at HelloFresh
https://www.linkedin.com/in/marcus-peters-mba-567b2146
Plano, TX
Marcus Peters, MBA
Financial Analyst III at Albertsons Companies
https://www.linkedin.com/in/nghi-ton-0392085a
Dallas-Fort Worth Metroplex
Nghi Ton
Consultant at Boston Consulting Group (BCG) | Wharton MBA
https://www.linkedin.com/in/ty-morton
Dallas, TX
Ty Morton
Sr. Analyst, FP&A at HelloFresh
https://www.linkedin.com/in/lakhanis
Dallas-Fort Worth Metroplex
Salman Lakhani
Mergers and Acquisitions Consultant at CBRE
https://cn.linkedin.com/in/libowen
Shanghai, China
Bowen Li
Associate at McKinsey & Company | Kellogg MBA | CPA
https://www.linkedin.com/in/brettkkaplan
Los Angeles, CA
Brett Kaplan
Senior UX Designer
https://www.linkedin.com/in/kazybrown
Los Angeles, CA
Kazy Brown
Digital Marketing at Interscope Records
https://jp.linkedin.com/in/macc-kano-71124b1a
Japan
Macc Kano
Spotify - Artist & Strategic Partnerships Lead
https://www.linkedin.com/in/tina-dankenbring-a2531422
Santa Monica, CA
Tina Dankenbring
Director at Universal Pictures
https://www.linkedin.com/in/atchoi
La Canada Flintridge, CA
Andy Choi
Social Media Manager at The Shalizi Group
https://co.linkedin.com/in/julio-vanegas-icae-ba013976
Colombia
Julio Vanegas, ICAE
Gerente General en Carruseles S.A.
https://www.linkedin.com/in/kayla-gallihugh
Fort Worth, TX
Kayla Gallihugh
Senior Business Advisor at Richtech Systems  |  helping businesses stay open, healthy, and safe!
https://www.linkedin.com/in/anitasheares
New York, NY
Anita Sheares
Associate Director, Performance & Content Marketing at Marvel Entertainment
https://www.linkedin.com/in/robynehatfield
Austin, TX
Robyn Hatfield 📨
Marketing Automation ⚙️ | Marketing Operations 💻| Email Marketing 📩 Author 🖋️
https://www.linkedin.com/in/myshellynfrenz
Malibu, CA
Myshel Lyn Frenz
CRM, Email & Digital Marketing Growth and Revenue Consultant at CreativeInsites.io
Theron Andrews
      
          



            
              
        
              
  

    
        Alex reported in to me during my time at Research Now/SSI, and I cannot recommend him highly enough!  In fact, I promoted Alex to the Marketing Campaign Manager Role- and he richly deserved that promotion based on his excellent work, strong strategic thought, and unwavering commitment to delivering solid, measurable results for the company. 

One of the great qualities Alex possesses is strong, critical thinking skills. His ability to develop creative and impactful strategies is a fantastic asset, and I was very pleased by his ability to push the envelope and approach campaign strategy and design in fresh new ways- ask him about the "One Day Sale" concept... it was his brainchild from start to finish, and it delivered some pretty amazing results!

Alex has a great attitude and is well respected both by his peers and those outside his area in the broader company- this served him well as he was able to form great working relationships throughout Research Now that enabled him to be extremely effective at everything he undertook. 

Finally, Alex always operates with a high degree of personal and professional integrity- his commitment to doing the right thing for our panel members and the overall company always came first in his work, and I really appreciated that.

I would work with Alex again in a heartbeat and have no reservations at recommending him and his work at the very highest level! Kyle Boughton
      
          



            
              
        
              
  

    
        Alex worked with my team regularly on one-off and ongoing partnership campaigns and this was/is an integral part of the Research Now-SSI business. His collaborative nature and ability to effectively troubleshoot and anticipate any potential problems that might arise was very impressive.  Throughout the nearly three years we've worked together, Alex has been a great personality to have around and is a very positive influence on the people around him.  He always puts our partners/clients first and it is a pleasure of mine to recommend him to any company he'd be interested in. 
Liked by Alexander Alabbas
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Be a boss someone remembers.#leadership
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If you want to improve your employees' mental health don't give them a little room to nap in or a Calm subscription just pay them a living wage
Liked by Alexander Alabbas
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ME: Candidate accepted another offer.CLIENT: I thought she really liked our company.ME: Yes, she didCLIENT: I don’t understand why she would throw…
https://www.linkedin.com/in/alexander-alabbas-42723120a
Naples, FL
Alexander Alabbas
Medic at US Army
Druze Professional Network
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ASU TMC 110 and TEM 200: Climb Higher, See Farther
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https://www.linkedin.com/groups/6895955
UT Dallas - UTD - University of Texas at Dallas
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https://www.linkedin.com/groups/59116