Yilin (Aria) Chen
Data Analyst at Mulberry Technology
Mulberry Data Analyst | Columbia Engineering Business Analytics
Mulberry Technology
https://www.linkedin.com/company/getmulberry
New York, United States
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Data Analyst
Columbia University in the City of New York
https://www.linkedin.com/company/columbia-university
Project: Jianlida Entry to New Market - Marketing Intelligence Course
- Jianlida Co. is an innovative dental equipment producer
•  Establish user persona by customer segmentation in K-means clustering and Regression analysis of 200+ dentists' demographic and behavioral data in R
• Tested hypothesis on purchase drivers through visualizations and text mining in Python
• Identified $4M+ total annual potential sales and consulted on product development and entry strategies for US market
• Carried out secondary industry and regulatory research on existing competitors, procurement process and decision makers
• Understood perception and WTP of innovative dental product by moderating focus group with 6 dentists
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFxn78nvVaTDA/company-logo_100_100/0/1599911757575?e=1655942400&v=beta&t=ycwEYbU5ur8SNooV2G-0aaTc6vq2JnLjCKJEhFFslY8
Data Scientist
Columbia University in the City of New York
https://www.linkedin.com/company/columbia-university
Project: Industry Capstone Project for Innovation Consulting Firm
• Generated online sales leads in US to facilitate entry to market by analyzing digital marketing effort on team of 5
•Identified high-converting client features and industries by cleaning and analyzing 400 prospective client and company profiles in machine learning models with accuracy of 70%+ in Python
• Increased conversion rate by 50% through targeted outreach
• Presented actionable insights to client through interactive visualizations in Python
Greater New York City Area
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Data Scientist
Wheaton College Massachusetts
https://www.linkedin.com/company/wheatoncollegema
•	Defined new questions to answer with existing data, and identified new sources of data
•	Integrated qualitative data from interviews with 4 college directors and research on Higher Education
•	Used regression models and statistical methodologies in R to understand correlation between factors and the subsequent influence on post-graduation outcomes
•	Piloted inter-departmental partnership to address the career development needs of Chinese students; proposal was adopted by Alumni Relations strategic planning
Norton
https://media-exp1.licdn.com/dms/image/C4E0BAQF6spRQiWUiZg/company-logo_100_100/0/1519910774984?e=1655942400&v=beta&t=qwr5D8sZlWozyzIQ_Nj6eSpttegSbVLLUKqvjwbvgCI
Data Analyst
Wheaton College Massachusetts
https://www.linkedin.com/company/wheatoncollegema
•	Cleaned large raw data sets into structured data
•	Utilized regression analysis and data visualization in R to understand what factors contributed to students’ post-graduation success, incorporating demographic characteristics and academic background
•	Wrote report to suggest actions the college can take to achieve desired outcomes; eg, data showed students of color are much more likely to attend graduate school if they reach a certain GPA in undergrad
•	Delivered presentations to an audience of over 10 College directors and staff
Norton
https://media-exp1.licdn.com/dms/image/C4E0BAQF6spRQiWUiZg/company-logo_100_100/0/1519910774984?e=1655942400&v=beta&t=qwr5D8sZlWozyzIQ_Nj6eSpttegSbVLLUKqvjwbvgCI
Data Analyst (Independent Study)
Greatwoods Crossfit
•	Analyzed marketing strategy, including pricing, market segmentation and promotional practices 
•	Conducted competitor analysis and industry analysis to help business positioning and increase membership
•	Identified opportunities for improvement in marketing based on the business plan
Norton, MA
Student Marketing Consultant
Studying Abroad Information Conference
•	Co-hosted studying abroad conference with a team of 5, assisting students and parents with information gap
•	Secured and interviewed 10 speakers studying in 4 continents, ensuring each contributed unique and inspiring content 
•	Organized and implemented the event for an audience of 200, controlled timing and ran on-site logistics
Shantou, Guangdong, China
Co-founder and Organizer
Wheaton College (MA)
https://www.linkedin.com/company/wheatoncollegema
•	Conduct skype interviews to international applicants
Norton, MA
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Skype Interview Intern
Wheaton College (MA)
https://www.linkedin.com/company/wheatoncollegema
•Provided customized tours to prospective students and families
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Tour Guide
Wheaton College (MA)
https://www.linkedin.com/company/wheatoncollegema
•Planned and hosted events celebrating heritages of Asian culture, such as Lunar New Year Celebration, Dim Sum trip to Boston and Nepali Cultural Event
•Controlled association budget and finances
•Oversaw preparation process, collaborated with other student clubs, and coordinated with club members.
https://media-exp1.licdn.com/dms/image/C4E0BAQF6spRQiWUiZg/company-logo_100_100/0/1519910774984?e=1655942400&v=beta&t=qwr5D8sZlWozyzIQ_Nj6eSpttegSbVLLUKqvjwbvgCI
Vice President of Asian Student Association
China Development Bank Guangdong Branch
1.Categorize files as instructed
2. Collect and help update data from various reports of projects
Guangzhou, Guangdong, China
Intern
Master of Science - MS
Relevant courses:
 -Data Analytics (Machine Learning using Python on Jupyter Notebook)
 -Tools of Analytics (Python)
 -Business Analytics (Machine Learning Models in R)
 -Marketing Intelligence
 -Customer Management (Subscription Modeling Analytics)
 -Business Analytics Strategy
 -Building and Driving Marketing Strategy (B2B Marketing)
 -Manegerial Negotiation
 -Sports Analytics
Business Analytics
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Columbia University in the City of New York
https://www.linkedin.com/school/columbia-university/
Bachelor of Arts (B.A.)
Mathematics
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Wheaton College (MA)
https://www.linkedin.com/school/wheatoncollegema/
The Associated Board of the Royal Schools of Music
Diploma of Music Performance-Piano
Wheaton College
Dean's list
- Constructed individual player rating and team rating by analyzing 80k entries of game data in Python
- Predicted chance of home-team winning, accounting for strength of schedule and changes in team roster, using Random Forest and Logistic Regression
NBA Winner Prediction
• Holistically examined global terrorism activities by analyzing160k+ attacks through various data visualizations in Python
• Predicted chance of success for potential attacks in Random Forest and SVM with 65% accuracy
Global Terrorism Overview
•Extracted characteristics, box office and reviews from 500 best movies by scraping Rotten Tomatoes with BeautifulSoup
•Generated interactive text summarization and analyzed sentiments of movie reviews by using genism and nltk packages
•Identified high-selling movie and developed prediction models for box office by data visualization and machine learning
Rotten Tomato Best Movies— Course Project
The Greater Boston Food Bank
https://www.linkedin.com/company/the-greater-boston-food-bank
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Volunteer
https://www.linkedin.com/in/william-luochen-5980b1b3
New York, NY
William Luochen
Securitized Products Research, Associate at Nomura
https://hk.linkedin.com/in/yinhangjessica
Kowloon
Jessica (Hang) Yin
Corporate Sales Analyst at Morgan Stanley
https://www.linkedin.com/in/chinedueleanya
New York, NY
Chinedu Eleanya
Founder and CEO - Mulberry (We're hiring!)
https://www.linkedin.com/in/yuricky
New York, NY
Ricky Yu, CFA
Strategic Finance at Mulberry
https://www.linkedin.com/in/emilia-n-dwyer
Greater Boston
Emilia N. Dwyer
Business Analytics Advisor at Evernorth | Columbia MSBA
https://www.linkedin.com/in/xinyayan
New York City Metropolitan Area
Vivian (Xinya) Yan
M.S. in Business Analytics at Columbia University
https://www.linkedin.com/in/xiaosu-q-979b67155
New York, NY
Xiaosu Q.
Machine Learning Engineer @ Flowcode
https://www.linkedin.com/in/jiahaohuo
San Francisco Bay Area
Alex (Jiahao) Huo
Data Scientist at Facebook
https://www.linkedin.com/in/shixinli
New York City Metropolitan Area
Shixin Li
Business Analyst at US Tiger Fintech
https://www.linkedin.com/in/sue-kim-4b1864136
Brooklyn, NY
Sue Kim
Product Data Analyst at Mulberry Technology
https://www.linkedin.com/in/sherylzhou
New York, NY
Sheryl Zhou
M.S. in Business Analytics | Columbia Engineering
https://www.linkedin.com/in/michael-d-pelton
New York, NY
Michael Pelton
Data Scientist
https://www.linkedin.com/in/darshdesai
Greater Seattle Area
Darsh Desai
Security Data Analyst II at Microsoft
https://www.linkedin.com/in/helipatel13
Greater Richmond Region
Heli Patel
Data Analyst at Capital One
https://www.linkedin.com/in/yang-sun-0217
Greater Boston
Yang Sun
Data Scientist at Liberty Mutual Insurance
https://www.linkedin.com/in/agrawal-prakhar
Boston, MA
Prakhar Agrawal
Senior Application Engineer at Takeda
https://www.linkedin.com/in/pulkitagrawal3
United States
Pulkit Agrawal
Program Manager II @ Amazon
https://www.linkedin.com/in/rachel-qi-zhao
Dallas-Fort Worth Metroplex
Rachel Zhao
Sr. Data Analyst at MapleMark Bank
Liked by Yilin (Aria) Chen
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Couldn't have said it better myself. A friendly reminder to everyone not to oversimplify a very complex situation.
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As we celebrate Inernational Womens Day, I wanted to share an update on how my business is doing. Over a year ago I started my own voice/creative…
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#BreakTheBiasMeet Ana Bonilla, a Senior Consultant in our Dubai office.At the start of her career, Ana was often the only female on her projects…
The Columbia University Alumni Association
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https://www.linkedin.com/groups/44594
Columbia IEOR Networking Group
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https://www.linkedin.com/groups/4240979
Columbia Career Connections
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https://www.linkedin.com/groups/3955305
Columbia MSBA 2019
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https://www.linkedin.com/groups/10394406
Wheaton College MA Math Alumni
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https://www.linkedin.com/groups/12204064
Women In Analytics
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https://www.linkedin.com/groups/12223057
Columbia Alumni Association Network
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https://www.linkedin.com/groups/55739