Andrew Donald
Digital Marketing Manager at AliveCor Inc.
Digital Marketing Manager at AliveCor | Performance Marketing & Business Analytics | SEO & SEM | Marketing & Content Creation
Results-driven performance marketing expert, optimizing and streamlining marketing efforts across a variety of verticals but primarily focused in healthcare marketing for both B2C/OTC and B2B sectors.

I have robust experience managing, strategizing, and deploying digital & traditional media campaigns – proven by my ability to achieve aggressive sales and growth goals.

I bring a wealth of technical experience backed by a Master’s (M.S.) in Digital Marketing & Analytics as well as advanced certifications pertaining to marketing, business analytics, reporting, and visualization. My management experience spans multi-channel, holistic marketing funnels utilizing email/SMS marketing, SEO/SEM, web & marketing analytics, business analytics, performance marketing, SEO/SEM, and agency partnerships.

Andrew Donald | addonald11@gmail.com
AliveCor Inc.
https://www.linkedin.com/company/alivecor
https://media-exp1.licdn.com/dms/image/C4E0BAQGg6ovYx-ROfg/company-logo_100_100/0/1568152388308?e=1655942400&v=beta&t=p9M9tMR2IEC5BzaM6o_NMm_cRfOZVoiPNl2K8jrCwGI
Digital Marketing Manager
AliveCor Inc.
https://www.linkedin.com/company/alivecor
- Manage and optimize full-funnel digital performance marketing to surpass sales goals internationally
- Strengthen search awareness in 15+ global markets through localized analytics & content strategies
- Manage an email database with 4M+ contacts, leveraging email marketing as a global revenue-driver
- Compile & visualize global business analytics - reporting to company leadership & the board
- Develop and implement digital marketing plans to incorporate SEO, social media platforms and video campaigns.
Dallas, Texas, United States (remote)
https://media-exp1.licdn.com/dms/image/C4E0BAQGg6ovYx-ROfg/company-logo_100_100/0/1568152388308?e=1655942400&v=beta&t=p9M9tMR2IEC5BzaM6o_NMm_cRfOZVoiPNl2K8jrCwGI
Digital Marketing Specialist
UNT Kristin Farmer Autism Center
https://www.linkedin.com/company/unt-kristin-farmer-autism-center
- Spearheaded social media initiatives and created digital content for Google Ads, GMB, Facebook, Instagram, Twitter, and Snapchat
- Coordinated and assisted in-house digital marketing team in executing creative development, brand consistency and media campaign strategies.
- Boosted digital marketing above 3x ROAS through custom KPIs, UTM tracking, and targeted digital ads
- Optimized website usability to maximize SEO compatibility and site behavior metrics (bounce rate, site time, avg. page depth)
Denton, TX
https://media-exp1.licdn.com/dms/image/C560BAQGPbgWX7PTBtw/company-logo_100_100/0/1519896033720?e=1655942400&v=beta&t=biS7YGKzb7aqdss4xgMb2iwvmVJWhkIbaabKa3nzICs
Digital Marketing Specialist & Analyst
UNT Kristin Farmer Autism Center
https://www.linkedin.com/company/unt-kristin-farmer-autism-center
- Collaborated on $1M+ project budgets for large-scale project development and implementation
- Executed qualitative and quantitative analysis on wide range of data.
- Conducted experiments and shared research findings through publications, presentations and conferences.
Denton, TX
https://media-exp1.licdn.com/dms/image/C560BAQGPbgWX7PTBtw/company-logo_100_100/0/1519896033720?e=1655942400&v=beta&t=biS7YGKzb7aqdss4xgMb2iwvmVJWhkIbaabKa3nzICs
Research Assistant, Technical Writer
UNT Kristin Farmer Autism Center
https://www.linkedin.com/company/unt-kristin-farmer-autism-center
- Processed and analyzed raw data into easily digestible visualizations and reports for clients and leadership
- Incorporated different methodologies and evidence-based practices to meet clients' specific program goals and KPIs
- Interpreted observation and testing results through application of data analysis and statistical expertise
Denton, TX
https://media-exp1.licdn.com/dms/image/C560BAQGPbgWX7PTBtw/company-logo_100_100/0/1519896033720?e=1655942400&v=beta&t=biS7YGKzb7aqdss4xgMb2iwvmVJWhkIbaabKa3nzICs
Applied Behavior Analyst
SimpleSEO Agency
Website Optimization, SEO, Digital Marketing & Social Media Management
- Implement & manage paid marketing strategy across digital & social channels
- Tracked audience engagement on client websites and social media platforms
- Collaborated with developers and UI/UX personnel to create user-friendly sites and intuitive e-commerce shopping experiences
Phoenix, AZ (remote)
Digital Media, Web & Marketing Specialist
Master of Science - MS
Marketing/Marketing Management
https://media-exp1.licdn.com/dms/image/C4E0BAQEBYU4_oEvArQ/company-logo_100_100/0/1601995944632?e=1655942400&v=beta&t=AnRV7ij_akzXcvgdMZPP4Q-b1r7Jm9AZckJIW0bMGxs
The University of Texas at Dallas
https://www.linkedin.com/school/university-of-texas-at-dallas/
Master of Science - MS
Applied Cognition & Neuroscience
https://media-exp1.licdn.com/dms/image/C4E0BAQEBYU4_oEvArQ/company-logo_100_100/0/1601995944632?e=1655942400&v=beta&t=AnRV7ij_akzXcvgdMZPP4Q-b1r7Jm9AZckJIW0bMGxs
The University of Texas at Dallas
https://www.linkedin.com/school/university-of-texas-at-dallas/
Bachelor of Music
Violin Performance
https://media-exp1.licdn.com/dms/image/C560BAQEWg2OaOf8MSg/company-logo_100_100/0/1576510095720?e=1655942400&v=beta&t=_Le1RYeR2E-eg9B9eNMN-xQBr7b6-XIMegan7KT702U
University of North Texas
https://www.linkedin.com/school/northtexas/
Abstract:
This study investigated interpersonal skills associated with the concept of behavioral artistry (BA), a repertoire of practitioner behaviors including care, attentiveness, and creativity, among others, associated with the effective delivery of applied behavior analysis (ABA) treatment. Survey results indicated parents of children with autism preferred BA descriptors for ABA therapists over non-BA descriptors. A separate survey of 212 university students on a standardized personality assessment revealed students majoring and/or working in the field of ABA had lower levels of BA than those in other human services professions. Practitioners with higher BA scores were observed and rated more positively in their delivery of ABA for children with autism. Implications for training/supervising effective ABA practitioners within a BA model are discussed.
Behavioral Artistry: Examining the Relationship Between the Interpersonal Skills and Effective Practice Repertoires of Applied Behavior Analysis Practitioners
Springer US
https://doi.org/10.1007/s10803-019-04082-1
INSAR 2019 | Montreal, Quebec, Canada
Poster Presentation

Conclusions: Therapists with higher levels of interpersonal behaviors associated with Behavioral Artistry were rated qualitatively better in their delivery of ABA treatment for children with autism, suggesting important implications for hiring, training, and supervising effective ABA interventionists. Hypothetically, therapists who are warm, attentive, creative, optimistic, and persevering will generate more positive outcomes for individuals with autism in schools, clinics, and homes. Future research should investigate whether High-BA therapists have better client outcomes and whether BA can be effectively trained.
Behavioral Artistry: Identifying the Characteristics of Effective Therapists in the Applied Behavior Analysis Treatment of Autism
International Society for Autism Research
https://insar.confex.com/insar/2019/webprogram/Paper29572.html
https://sg.linkedin.com/in/sharmine-ng-321044143
Singapore
Sharmine Ng
Partnerships Coordinator at SISTIC Singapore
https://sg.linkedin.com/in/natalie-loh-995b0019b
Singapore
Natalie Loh
Senior Executive (GSIED) at Singapore Land Authority
https://www.linkedin.com/in/angi-burton-anciro-99b5002b
Dallas-Fort Worth Metroplex
Angi Burton Anciro
Web Developer at The Point Group
https://www.linkedin.com/in/elle-gamboa
Los Angeles, CA
Elle Gamboa
Web Developer/SEO/Digital Marketing
https://www.linkedin.com/in/narutkowski
New York City Metropolitan Area
Nicole Rutkowski
Senior Software Engineer | Digital & Emerging Technology @ EY
https://www.linkedin.com/in/brent-starks
United States
Brent Starks
Digital Marketer | PPC | SEO | Web Developer
https://www.linkedin.com/in/gregbertens
Los Angeles Metropolitan Area
Greg Bertens
Digital and Technology Strategist | Digital Product Developer | Digital Brand Strategy | Web, Social and Mobile
https://www.linkedin.com/in/jasonwjeong
Dallas-Fort Worth Metroplex
Jason Jeong
Director Of Analytics
https://www.linkedin.com/in/maheshvinayagam
Phoenix, AZ
Mahesh Vinayagam
CEO & Founder at qBotica Inc
https://www.linkedin.com/in/emily-ladd-3304b8117
Ann Arbor, MI
Emily Ladd
Litigation Associate at Miller Canfield
https://mx.linkedin.com/in/mariana-de-los-santos-b6b3278b
Monterrey Metropolitan Area
Mariana de los Santos
Board Certified Behavior Analyst # 1-19-37314
https://uk.linkedin.com/in/gordon-mcleod-74b78a14b
Greater Reading Area
Gordon McLeod
Data Analyst at CyberSource
https://sg.linkedin.com/in/brisa-quek
Singapore
Brisa Quek ☁️
Solution Engineer at Salesforce | Digital Transformation
https://www.linkedin.com/in/jvanotterloo
Steuben County, NY
John van Otterloo
Web Designer and Digital Media Professional
https://www.linkedin.com/in/kristin-johnson-012576a
Peoria Metropolitan Area
Kristin Johnson
Digital Analytics Engineer at TBC Corporation
https://www.linkedin.com/in/matthew-schoenebaum
Millburn, NJ
Matthew Schoenebaum
Drupal Solutions Architect and Web Developer
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Wow....the folks AliveCor Inc. have really done it this time.  A credit card size ECG sensor!  Been looking at mobile ECG tech for Healthcare AI…
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Consistent with our institutional commitment to enhancing educational access and global engagement, Arizona State University has joined 20 other…
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Sadio Mane, The Liverpool star earning approximately £11.5M per year has given the world a lesson in modesty after some fans spotted him carrying a…
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Salisbury
Andrew Donald
Chartered Surveyor & Partner at Woolley & Wallis
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Chelmsford
Andrew Donald
director at donald roofing ltd
https://au.linkedin.com/in/andrew-donald-b1b97b7a
Greater Melbourne Area
Andrew Donald
Director
https://uk.linkedin.com/in/andrew-donald-029a739a
West Midlands
Andrew Donald
Risk Management & Internal Controls Consultant
https://nz.linkedin.com/in/andrew-donald-67076a33
New Zealand
Andrew Donald
Owner, Premium apparel