Allison Peterson
Inventory Analyst at Target
Inventory Analyst at Target
Target
https://www.linkedin.com/company/target
Apparel & Accessories - Wild Fable
Minneapolis, Minnesota, United States
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Inventory Analyst
Zenon Dance Company and School
https://www.linkedin.com/company/zenon-dance-company-and-school
• Forecasted attendance and tuition by analyzing historical data to decide class offerings for the upcoming session 
• Calculated net profit earnings on all class offerings using the school’s financial spreadsheets to track weekly tuition, attendance, and costs
• Updated the company website to reflect class offerings, instructors, and opportunities as often as needed
• Created and executed all digital marketing activities for the Zone dance program across various media channels to gain publicity for their summer showcase
• Implemented a youth digital marketing plan utilizing social media platforms, online boards, and graphic design to attract customers to participate in a dance camp with low registration – succeeded in doubling registration
• Designed signage for all physical studio and lobby spaces on COVID-19 practices and policies
Minneapolis, Minnesota, United States
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Operations Intern
Division Street Dance
https://www.linkedin.com/company/division-street-dance
• Instruct children ages 6-16 in the technique and style of jazz, ballet, and musical theater dance
• Prepare weekly classes including dynamic warm-ups, technical movement lessons, and choreographic material
• Choreograph routines and edit music for the competitive company, the holiday show, and the spring recital
• Foster an uplifting environment that allows for team connection and inspires individual growth
• Constructively critique students on their competitive dances at weekly rehearsals and formal dress rehearsals to progress dancer's technical and stylistic performance
• Lead the competition team to make sure dancers are prepared for their performance at several dance competitions during the spring season
Northfield, Minnesota
Dance Instructor
Division Street Dance
https://www.linkedin.com/company/division-street-dance
•	Greeted and assisted dancers and parents with their general queries
•	Utilize a dance studio specific software to track and control the monthly tuition of families
•	Assist the sizing and purchase of dance apparel and shoes by dancers and their parents
•	Sell and track tickets, apparel, and costumes for the annual spring recital
Northfield, Minnesota
Front Desk Staff
St. Olaf College
https://www.linkedin.com/company/stolaf
•	Contributed to the Communications Committee as the sole student representative, supporting the large communications strategy to pivot the center’s services to primarily virtual engagement
•	Project managed a 3-minute promotional film advertising the center. Conceptualized, created, and edited the film before distribution to all students at the start of the fall term
•	Created a new website page on post-graduate programs, in collaboration with the Director, utilizing the WordPress platform, in addition to updating existing pages
•	Researched competing career centers to compile data on virtual presence to compare alongside the center
Northfield, Minnesota, United States
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Piper Center for Vocation & Career  - Content and Communications Intern
Serà Fine Silk
https://www.linkedin.com/company/serafinesilk
•	Solely manage the company Instagram, using a feed planning software to create captions, hashtag sets, and order the feed to be in line with brand image, in addition to creating the daily Instagram stories. This has all led to an over 3k increase in followers since takeover in September. 
•	Write content for the company’s e-commerce website, including introductions of new collections, product descriptions, and the new “How to Wear” section currently being implemented.
•	Create the biweekly newsletter, including brainstorming its theme, generating its written content, choosing its product features, adding proper call-to-action links, and scheduling it for send out.
•	Balance a 20-hour work week alongside a full study abroad course load
Milan Area, Italy
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Social Media & Marketing Intern
Varsity Spirit
https://www.linkedin.com/company/varsity-spirit
•	Instructed junior high and high school teams of young dancers in the technical abilities and stylistic aspects of various dance genres, including jazz, hip-hop, pom, and kick
•	Travel to various sites around the Midwest region to hold camps for dance teams which included dance instruction, leadership seminars, teambuilding activities, choreographic material, and more. 
•	Attend the annual staff training hone the 12+ dances learned over video to teach dance students throughout the summer
•	Work the regional Spirit of America UDA competition in Minneapolis as a quality judge
•	Work the upcoming 2020 National High School Dance Team Championship in Orlando, FL
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Universal Dance Association - Dance Instructor
Varsity Spirit
https://www.linkedin.com/company/varsity-spirit
•	Attract the company’s customer base of high school dancers by posting brand content regularly and engaging with followers on social media platforms
•Hold social media takeovers on the brands main socials to engage their followers across the country and inform them of the specific camps happening at the moment
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Universal Dance Association - Social Media Staff
Revel Boutique
https://www.linkedin.com/company/revel-boutique
•	Utilized an online point of sales retail software to control product inventory, customer purchases, and the percentage-based loyalty program 	
•	Create eye-catching content for social media platforms and the brick and mortar store of a small boutique 
•       Designed graphics, flyers, posters, and coupons to advertise new merchandise, promote upcoming sales, and attract new customer both online and in-store
•	Assist customers directly, offering personal styling assistance and styling them outfits for various events
Carthage, Missouri
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Retail Associate
St. Olaf College
https://www.linkedin.com/company/stolaf
•	Control lights, sound, staging, and other technical elements at the various dance performances at St. Olaf College, including the fall Senior Dance Showcase and the Spring Dance Department Concert
•	Perform role of Assistant Stage Manager during several dance performances, enacting the cues of the Stage Manager that vary piece-by-piece. These can include changing the lighting gels, curtain and backdrops, placing prop pieces, and direction dancers on and off-stage. 
•	Prepare the theater space for performances, which includes laying marley flooring, setting up speaker systems, preparing the lighting plan, arranging seating, and more.
Northfield, Minnesota
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Dance Technician
Bachelor of Arts - BA
Economics and Dance Major
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St. Olaf College
https://www.linkedin.com/school/stolaf/
Business Studies 
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IES Abroad
https://www.linkedin.com/school/iesabroad/
Carthage Senior High School
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St. Olaf College Spring 2019 Dean's List
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St. Olaf College Fall 2017 Dean's List
American Economic History
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Behavioral Economics
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Game Theory
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Macroeconomics
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Management
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Microeconomics
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Statistics for Economics
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Managing Fashion and Luxury Brands
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Principles of Marketing Management
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Children
Just For Kidz
https://www.linkedin.com/company/justforkidz
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Regional Director, Fundraising Volunteer, PR Team
Children
Art Feeds
https://www.linkedin.com/company/art-feeds
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Fundraising Committee Member & Community Events Volunteer
Francesca Serafin
      
          



            
              
        
              
  

    
        Allison was one of the most capable interns I’ve ever had the pleasure of working with. While she worked at my company, Serà Fine Silk, Allison ran the company Instagram and managed a large portion of company website operations. Everyday, Allison came in with a great attitude and had endless ideas of how to improve what we were working on. She was an absolute joy to work with.
https://www.linkedin.com/in/allison-peterson-411788150
Boynton Beach, FL
Allison Peterson
https://www.linkedin.com/in/allison-peterson-43bba019
Dana Point, CA
Allison Peterson
Management Analyst at City of Dana Point
https://www.linkedin.com/in/allison-peterson-68079072
Greater Minneapolis-St. Paul Area
Allison Peterson
EVP, Chief Customer Officer at Best Buy
https://www.linkedin.com/in/allison-peterson-569313178
Rosemount, MN
Allison Peterson
Chemical Engineering student at the University of Minnesota-Twin Cities