Aaditi Parab
Marketing Science Analyst, Annalect at Omnicom Media Group
Marketing Science Analyst | Data Scientist - Marketing & Ad Tech | R | Python | SQL | Tableau | PySpark
I am an Information Systems Graduate from Stevens Institute of Technology, having specialization in Business Intelligence and Analytics.

I am passionate about building meaningful data pipelines, ML models in order to analyze consumer/client behavior, gain actionable insights from the data and use those to propose and contribute to the business decisions using reporting tools. I am a quick learner and strive to become better while working in environments that demand continuous learning.

I've gained practical and real-world project expertise of data analysis and data modeling while working as a developer at Thirdware Solutions, Mumbai for a year and interning as a Data Analyst at HexaCorp, NJ. Currently, I am volunteering as a research assistant for a Marketing Analytics Research Project to dive deep into the Data Science involved in the marketing and media domain.
 
I have enhanced my skills while working on multiple analysis projects during my Masters, most of them based in marketing and consumer insights domain. Courses like IT Strategy, Project Management, and Financial Decision Making have helped me in inculcating a business management point of view while developing solutions. 

I am actively looking full-time opportunities starting July 2021, in  Marketing Science , Data Science and  Anaytics niche.

Analytics: Regression, Clustering, Classification, Web Mining, KPI Implementation, Google Analytics, ML
Programming: R, Python, SQL, PostgreSQL, SAS, Java, Progress 4GL
Big Data & Cloud: Amazon Web Services (S3, EC2), PySpark, Neo4J, Hadoop, Google Cloud Platform
Tools: MS Office, Tableau, Jupyter, Spyder, R Studio, SQL Server Management Studio, Visual Studio
Omnicom Media Group
https://www.linkedin.com/company/omnicom-media-group_2
At Annalect
New York City Metropolitan Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGkPK2P4FARCQ/company-logo_100_100/0/1646834892877?e=1655942400&v=beta&t=gmDr7RWO_2xLArGdcQ3JF1vLo4jxrVEhxu1Adui6iTg
Marketing Science Analyst, Annalect
HexaCorp LLC
https://www.linkedin.com/company/hexacorp-llc
•	Executed BeautifulSoup, Selenium and HTML parser to scrape data from Millenium Cricket League website
•	Assessed data quality and wrangled data to form structured datasets employing NumPy and Pandas DataFrame
•	Discovered trends and correlation among parameters of crime and business datasets with PostgreSQL, Tableau 
•	Leveraged Scikit-learn to develop predictive models for launching businesses based on area’s crime rate
Jersey City, NJ, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQE78u2g9PrHMw/company-logo_100_100/0/1519922099441?e=1655942400&v=beta&t=Q4-Z-XKFmhRTDRZ6kfWnG5HvoheSuX8M8kie87D8S90
Data Analyst Intern
Stevens Institute of Technology
https://www.linkedin.com/company/stevens-institute-of-technology
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C560BAQGBZSn1pn_X7A/company-logo_100_100/0/1519856338281?e=1655942400&v=beta&t=Cz4GRG7d9m3BAOGnclz4SUxenrGOq8P29sB0IqOObq0
Graduate Assistant
Thirdware Solution INC
https://www.linkedin.com/company/thirdware-solution-inc
•	Migrated cross-functional ERP application domain units of Finance, Manufacturing and Distribution for a supplier company from Standard Edition to Enterprise Edition
•	Optimized solutions on relational databases resolving data issues using OpenEdge Advanced Business Language
•	Performed requirements gathering, solution designing, and testing for complex deliveries within timelines
•	Employed Business Reporting Framework to create visualization reports
Mumbai Area, India
https://media-exp1.licdn.com/dms/image/C560BAQESKaB3Sz3DCA/company-logo_100_100/0/1519856302115?e=1655942400&v=beta&t=A4jVA5qUmqjy2G_BwO7jGImakGmdOxs520YQ6B_pXQs
Application Developer
Master of Science - MS
Specialization: Business Intelligence and Analytics

Courses: 
Marketing Analytics
Applied Analytics  
Knowledge Discovery and Data Mining 
Multivariate Data Analysis 
DBMS 1
Digital Innovation 
Foundation of Financial Data Science
Financial Decision Making 
IT Strategy 
Integrating IS Technologies 
Process Innovation and Management 
Project Management Fundamentals
Information Systems
https://media-exp1.licdn.com/dms/image/C560BAQGBZSn1pn_X7A/company-logo_100_100/0/1519856338281?e=1655942400&v=beta&t=Cz4GRG7d9m3BAOGnclz4SUxenrGOq8P29sB0IqOObq0
Stevens Institute of Technology
https://www.linkedin.com/school/stevens-institute-of-technology/
8.06/10
Major Courses:
Advanced Database Management Systems
Data Mining and Business Intelligence 
Big Data Analytics
Software Project Management
https://media-exp1.licdn.com/dms/image/C510BAQHXyqJs0uh0LA/company-logo_100_100/0/1519908879068?e=1655942400&v=beta&t=LZ09V1YNNN0Xd6fTBqVVem3FnPVd6QLQork6bDvxvQE
St. Francis Institute Of Technology
https://www.linkedin.com/school/sfit/
Marketing Campaigns is a series of coordinated activities which are used to communicate with the market to reinforce their positioning and for customer acquisition. The predictive analysis offers a glimpse into how to build or optimize campaigns that derive results. The predictive model is built in R to perform the analysis that is displayed to the user through a web application developed in R Shiny. It determines that whether there will be any deposit generated from the customer based on the campaigns driven by phone calls. The prediction analysis is performed and the accuracy is determined by the model generated by Decision Tree.
Predictive Marketing Campaign for Banking System
International Journal of Global Technology Initiatives
http://ijgti.org.in/index.php/ijgti/article/view/384/pdf_4
Designed a website for Information Technology Students’ Association (ITSA) committee of St. Francis Institute of Technology.
St. Francis Institute of Technology - Information Technology Students' Association
Webmaster of Information Technology Students Association Committee
Managed a team of 20 students to design and organize several cultural events.
Lead brainstorming sessions to generate ideas.
Monitored results of teamwork and proposed actions for future.
St. Francis Institute of Technology
Creative Head , IRIS 2017 - The Cultural Fest of St. Francis Institute of Technology
Applied Analytics
BIA-610
DBMS 1
CS-561
Digital Innovation
MIS-699
Financial Decision Making
FIN-615
Foundation of Financial Data Science
FE-582
IT Strategy
MIS-730
Integrating IS Technologies
MIS-730
Knowledge Discovery and Data Mining
CS-513
Marketing Analytics
BIA-672
Multivariate Data Analysis
BIA-652
Process Innovation and Management
MIS-710
Project Management Fundamentals
MIS-609
•	Extracted and transformed raw customer visit data from December to April for 600+ Hoboken businesses to study Covid-19 business impact and consumer behavior
•	Clustered businesses with high visitor count and developed SAS regression models 
•	Illustrated results through Tableau worksheets and designed future marketing plans
Analysis of Changing Consumer Behavior and its Effect on Small Businesses
•	Implemented ETL process over 43K+ records using advanced MS Excel and improved data quality
•	Developed Tableau based forecasting model, trend line model and visualizations for sales of 700+ products 
•	Propounded marketing strategies for targeted marketing, promotions, and implementing affinity analysis
Tracking Emergency Related Product Sales during Covid-19
•Carried out sentiment and predictive analysis on data using R programming for massively multiplayer EVE online game with 3 million forum posts as user input
•Provided advisory hypothesis to support future events of CCP to avoid risks and downfalls
•Normalized data followed by data visualization on Tableau story points
EVE Online Game: Studying player behavior
•	Preprocessed data for exploratory data analysis to understand price trends of Airbnb in different boroughs
•	Conducted comparative study of supervised learning algorithms on R Studio and finalized best model with an accuracy of 70%
•	Devised three distinct buckets based on price points helping consumer to make an informed decision
Machine Learning Modeling of AirBnb data
•	Formulated process innovation strategies after performing As-Is and Cost-Benefit Analysis to improve customer service and enhance transparency
•	Proposed a one-time profile registration, schedule maintenance and an automated shared calendar system reducing response time and in turn, leading to reduced overall process time by 32%
Re-Engineering Apartment Rental System
•	Applied Predictive Analysis in R to enable banking organizations to revamp marketing operations resulting in increased conversion rate
•	Utilized Decision Tree algorithm yielding results having 85-90% accuracy on RShiny dashboard
Predictive Marketing Campaign for Banking Systems
https://myshinywebapp.shinyapps.io/predicitve-marketing-campaign/
Developed a web application portal for carrying out and managing various activities for the Information Technology Students Association (ITSA) Committee of St. Francis Institute of Technology.
Committee Work Automation
Social Services
National Service Scheme
https://www.linkedin.com/company/national-service-scheme
Contributed in activities such as blood donation camps, clean up drives and awareness camps in rural areas
https://media-exp1.licdn.com/dms/image/C4E0BAQEJ6yAnaG3CtQ/company-logo_100_100/0/1519905766959?e=1655942400&v=beta&t=tkQtovSF7FcjvIIoCER0ZZwoowZcdIv7mCp0-9iHuPU
Volunteer
Science and Technology
Stevens Alumni Association
https://www.linkedin.com/company/stevens-alumni-association
https://media-exp1.licdn.com/dms/image/C4D0BAQFNPZA7smvlgA/company-logo_100_100/0/1597265740809?e=1655942400&v=beta&t=8grGt-_za47yUn5KfTkHdmCfiAl8CMm7ErBpBj4nS8k
Marketing Anaytics Research Assistant
LinkedIn Learning ⋅ Course Certificate
AZVPq3Tn5jegGrWDL3kSOQq0hLj8
Business Analytics: Marketing Data
Google analytics
Google Analytics for Beginners
LinkedIn
www.linkedin.com
Marketing Analytics: Setting and Measuring KPIs
https://www.linkedin.com/learning/marketing-analytics-setting-and-measuring-kpis-2
DataCamp
www.datacamp.com
#17,454,705
Big Data Fundamentals with PySpark
https://www.datacamp.com/statement-of-accomplishment/course/90f73937d0ad6b2c70c6bec949e8cacbcbdeeee9
DataCamp
www.datacamp.com
17,526,082
Python Data Science Toolbox (Part 2)
https://www.datacamp.com/statement-of-accomplishment/course/c4201987e5b07f005108c77ab2b6d62223b28626
Tableau Software
www.youracclaim.com
Tableau Analyst
https://www.youracclaim.com/badges/8453e82d-0a97-415c-a288-5d40dc392474/public_url
SoloLearn
www.sololearn.com
1060-17816540
SQL Fundamentals
https://www.sololearn.com/Certificate/1060-17816540/pdf/
DataCamp
www.datacamp.com
17,525,991
Python Data Science Toolbox (Part 1)
https://www.datacamp.com/statement-of-accomplishment/course/b765a03f6a006998745873f24e33075f5e7035ba
Automation Anywhere
Introduction to RPA
DataCamp
10876600
Correlation and Regression
DataCamp
10715571
Introduction to R
DataCamp
10898496
Multiple and Logistic Regression
Dataiku
verify.skilljar.com
m4geqkph77iz
Dataiku Advanced Designer
https://verify.skilljar.com/c/m4geqkph77iz
Dataiku
verify.skilljar.com
p6new8neovvw
Dataiku Core Designer
https://verify.skilljar.com/c/p6new8neovvw
Dataiku
verify.skilljar.com
y85q5aazvirw
Dataiku ML Practitioner
https://verify.skilljar.com/c/y85q5aazvirw
https://www.linkedin.com/in/yash-chauhan1818
New York City Metropolitan Area
Yash Chauhan
Data Scientist at Jencap
https://www.linkedin.com/in/varnika-salimath
Jersey City, NJ
Varnika V Salimath
Data Analyst | Business Analyst | Business Intelligence Analyst | SQL | Python | R | Power BI | Tableau | SSRS | KPI |
https://www.linkedin.com/in/shashank1496
Raleigh, NC
Shashank Madhyastha
Data Analyst at Capital One
https://www.linkedin.com/in/rohankadu437
New York City Metropolitan Area
Rohan Kadu
Actively seeking Full-Time roles for Data Analyst | Business Analyst | Marketing Analyst | SQL | Tableau | MS Excel | Python
https://www.linkedin.com/in/bhargava-shreya
New York City Metropolitan Area
Shreya Bhargava
Data Analyst | Business Analyst | SQL | Tableau | Machine Learning | Python | SAS | R | Statistics | Power BI | Excel
https://www.linkedin.com/in/aakashp16
New York City Metropolitan Area
Aakash Parulekar
Analyst, Marketing Science at Annalect
https://www.linkedin.com/in/swatiss
New York City Metropolitan Area
Swati Shiriyannavar
Data Scientist at Collabera Inc.
https://www.linkedin.com/in/aaditya-kulkarni-
Jersey City, NJ
Aaditya Kulkarni
Industry Capstone Project (Data Integration & Visualization) at Stevens Institute of Technology
Python| SQL| SSIS| SSRS| Tableau 
Seeking Full Time Roles | Data Analytics| Business Intelligence| Data Engineering
https://www.linkedin.com/in/dishtidave
New York City Metropolitan Area
Dishti Dave✨
Technology Analyst at Barclays | Data Scientist | Data Anàlyst
https://www.linkedin.com/in/s-kumbhar
Hoboken, NJ
Sushant Kumbhar
Data Science and Advanced Analytics
https://www.linkedin.com/in/apatil191
Jersey City, NJ
Apoorva Patil
Data Analyst at TCS
https://www.linkedin.com/in/shreyhk
Hoboken, NJ
Shrey Kshatriya
People Analytics Research & Technology
https://www.linkedin.com/in/bhavana-meena
New York City Metropolitan Area
Bhavana Meena
Actively seeking full time opportunities in the field of Data Science & Analytics
https://www.linkedin.com/in/padmini-sapre-654b16163
New York City Metropolitan Area
Padmini Sapre
Jr. Data Engineer at Adelaide Metrics | Former Data Analyst Intern at Hal9 Inc.
https://www.linkedin.com/in/neha-patade
Jersey City, NJ
Neha Patade
Actively looking for full-time opportunities starting May 2021 | Data Analyst Intern at OpenMyNetwork | Tableau Desktop Specialist | Business Analyst | Data Analyst
https://www.linkedin.com/in/aishwarya-kandalam
New York City Metropolitan Area
Aishwarya Kandalam
Morgan Stanley | Stevens Institute of Technology
https://www.linkedin.com/in/yash-joshi-sit
Jersey City, NJ
Yash Joshi
Looking for Full-Time roles | Data Analyst | Business Analyst | Data Science
https://www.linkedin.com/in/tanishamandvikar
New York City Metropolitan Area
Tanisha Mandvikar
Analyst
Parthiban Subramaniyan
      
          



            
              
        
              
  

    
        I believe that Aaditi's sheer perseverance is her biggest asset and she always has the knack of getting the desired results in the most efficient manner. Her ability to grasp customer requirements, replicating them to robust and efficient solutions and finally delivering them on time makes her a valuable asset to any team she is a part of. Soumik Ghosh
      
          



            
              
        
              
  

    
        I have worked along side Aaditi during her time at Thirdware Solution INC, India and I can attest to the fact that she is a hardworking and diligent team member. She routinely goes above and beyond her assignment and ensures an excellent software delivery to the customer. Her excellent work ethic serves as a bonus to her overall delightful personality. Aaditi will be a great addition to the team. 
https://au.linkedin.com/in/aaditi-parab-97b46916b
Australia
Aaditi Parab
--
https://in.linkedin.com/in/aaditi-parab-792a1412a
India
Aaditi Parab
--
https://in.linkedin.com/in/aaditi-parab-55433894
Thane
Aaditi Parab
.NET and PHP Developer
https://au.linkedin.com/in/aaditi-parab-b07b98112
Sydney, NS
Aaditi Parab
Project Coordinator @JMDR - JMD Railtech Group