Andreea Vlad
Senior Consultant at People and Practice: Marketing for Doctors
Senior Consultant at People and Practice: Marketing for Doctors
Passionate senior marketer with comprehensive background in lead generation and consumer loyalty. Over ten years of experience with tactical and strategic planning in multiple industries. Extensive marketing experience in the healthcare sector and thorough knowledge of HIPAA regulations and best practices. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.
People and Practice: Marketing for Doctors
https://www.linkedin.com/company/people-&-practice
•  Retaining and providing high-touch consultancy to the agency’s top level accounts;
•  Overseeing and leading a team of Account Managers to ensure campaign success and client relationships;
•  Developing and managing lead tracking systems and reporting procedures;
•  Spearheading the agency’s expansion into web development services including assembling and overseeing the web development team;
•  Overseeing deadlines and implementation of initiatives for clients;
•  Coordinating status meeting with the Account Management team and act as support for day to day activities;
•  Strategizing and improving internal procedures and tools for the Account Management team;
•  Identifying areas for service improvement in terms of efficacy and efficiency;
•  Providing digital marketing senior consultancy for the entire client portfolio.
New York, New York
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Senior Consultant
NEPI Rockcastle
https://www.linkedin.com/company/nepi-rockcastle
•  Developed and coordinated the digital marketing strategies in a 360° communication approach in order to boost the overall performance of the shopping centers in the portfolio in terms of traffic and sales;
•  Developed the digital strategy for the NEPI Rockcastle retail portfolio like: loyalty mobile app, CMS, CRM, social media channels and Wi-Fi tracking system;
•  Managed the strategy for 20+ shopping centers in Romania, Slovakia, Serbia, Czech Republic and Croatia from assessment to completion and their local marketing teams, but also several Digital, Social Media and Media Agencies;
•  Generated digital media revenue by integrating tactics, tools & strategies;
•  Implemented footprints analytics solution, the first project of a kind in Romania for shopping centers;
•  Reached over 700,000 sessions and 500,000 unique visitors for the Mega Mall website in just three months after launch as well as daily engagement rate per active user of more than 4 session/day in the first month for the mobile loyalty platform, higher than the category average; Increasing the number of followers for a retail account on Instagram in Romania for Mega Mall and exceeded the highest conversion rates of the industry; 
•  Achieved the best ROI with great reach of KPI in the local industry by planning the most effective and cost efficient media mix. 
•  Developed internal procedures and tools for campaign reporting, planning, evaluation & KPI’s in order to generate better overview of activities and better control of results;
•  Set up and coordinated an internal online content development team;
•  Planned the annual digital marketing calendar, budget and strategy and negotiated costs and contracts with suppliers.
București, România
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Group Digital Marketing Manager
NEPI Rockcastle
https://www.linkedin.com/company/nepi-rockcastle
•	Assigned, managed, and tracked monthly and yearly Marketing Budgets; 
•	Build the marketing strategy of the shopping center and the activity plan; 
•	Established and tracked the marketing performance indicators and objectives: traffic, sales; 
•	Coordinated the marketing team of the shopping center and all of the center's marketing activities; 
•	Supervised all activities related to ATL, BTL, PR, Digital, Media Sales, Tenant Coordination; 
•	Coordinated the creative process for marketing campaigns and initiatives, from concept to implementation; (three major integrated campaigns: Christmas, Winter Sales and Valentine’s Day) 
•	Coordinated the suppliers involved in the marketing activity: creative agencies, media, digital, PR, production, events, etc.;
•	Prepared and sent suppliers briefings and requirements related to marketing campaigns and activities; 
•	Approved and tracked media plans for campaigns and activities; 
•	Coordinated activities related to digital platforms and approve digital plans; 
•	Planned and coordinated marketing events and followed-up after their implementation, proposed improvement solutions for future events; 
•	Prepared and coordinated the process of selection of agencies, suppliers, as well as supervised the payment process for them; 
•	Studied, analyzed and proposed new approaches and tactics to improve the traffic of the shopping center and the turnover of the shops in the center of the commercial center; 
•	Kept in touch with the tenants and made proposals to improve their image and business figures within the shopping mall (over 200 tenants including: Sephora, Nike, Adidas, Zara, H&M, Levi’s, Mac Cosmetics, Aldo, Stefanel, Pizza Hut, McDonald’s, etc.).
Bucharest, Romania
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Acting Marketing Manager - Mega Mall
WebTailors
•  Developed & coordinated the digital strategy for various local and international clients
•  Developed the Social Media Strategy and content for the assigned clients
•  Developed Facebook Media campaigns from planning through buying, tracking, evaluation and strategy adjustments.
•  Clients: Heineken, McDonald’s, Universal Music, Ciuc Premium, Ciuc Radler, Silva, Mega Image, Fashion Days, Pirelli, Galleria Arad, Sport Couture, Terra Park.
WebTailors
Digital Account Manager
Bachelor's degree
Communication and Public Relations
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Scoala Nationala de Studii Politice si Administrative (SNSPA)
https://www.linkedin.com/school/scoala-nationala-de-studii-politice-si-administrative/
https://www.linkedin.com/in/amyklempnerepstein
Queens County, NY
Amy Epstein
COO at People & Practice
https://www.linkedin.com/in/amyepsteincolorado
Aurora, CO
Amy Epstein, PMP, CSM, LPM, SP
Senior Director, Data Platforms at Charter Communications
https://es.linkedin.com/in/tim-juergens-gm
Greater Barcelona Metropolitan Area
Tim Juergens
Co-Founder & General Manager en SeedLink SL
https://uk.linkedin.com/in/gemma-keeling-fluentspeakers15
United Kingdom
Gemma Keeling MSc (Oxon)
Founder of Fluent Speakers | Podcaster: The Design of Communication🎙Helping Design and Tech Professionals to Achieve Communication Confidence to Excel in Their Career and Express Themselves with Ease🚀
https://ro.linkedin.com/in/mircea-bica-b04b0a57
Romania
Mircea Bica
Manager la Nova Power&Gas
https://de.linkedin.com/in/andrei-catalin-buclea
Uhingen
Andrei-Catalin Buclea
ENERGY ENGINEER
https://fr.linkedin.com/in/vincent-trevisani-6785521b2
Paris
Vincent Trevisani
M&A and Projects Partner // Energy & Infrastructure at Ashurst
https://ro.linkedin.com/in/%C5%9Ftefania-diana-cioc%C3%AErlan-993235108
Cluj-Napoca
Ştefania Diana Ciocîrlan
Gas Trading & Procurement Director
https://de.linkedin.com/in/nikolaus-eichert-32229956
Bietigheim-Bissingen
Nikolaus Eichert
Managing Director wpd Romania
https://uk.linkedin.com/in/jameswfwatson
London
James Watson
International Head of Decarbonisation, Osborne Clarke LLP
https://ro.linkedin.com/in/radu-enache
Bucharest, Romania
Radu Enache
Managing Director at Aukera Energy Romania
https://uk.linkedin.com/in/matt-setchell-77063414
London
Matt Setchell
Co-head Octopus Renewables
https://ro.linkedin.com/in/cristina-micu-0664521a3
Bucharest
Cristina Micu
Data Management Analyst at IQVIA
https://www.linkedin.com/in/marcela-melnic
Los Angeles Metropolitan Area
Marcela Melnic
Communications Manager at Institute for Education, Research, and Scholarships
https://nl.linkedin.com/in/nicolaspayen
Bussum
Nicolas PAYEN
Simplifying Renewable Energy finance at Positive Energy Ltd. The B2B digital platform for Renewable Energy investments.
https://ro.linkedin.com/in/alexandra-bosco-1b070658
Romania
Alexandra Bosco
General Manager at IQVIA
https://ro.linkedin.com/in/madalina-ene-a7520956
Bucharest
Madalina Ene
Key Account Manager at Medochemie Ltd
https://www.linkedin.com/in/georgejliu
Greater Seattle Area
George Liu
bridging hearts and cultures
https://www.linkedin.com/in/dwight-coleman-sr-00001634
Tulsa, OK
Dwight Coleman, Sr
Retired again
Rodica Stan (Gheorghescu)
      
          



            
              
        
              
  

    
        I had the pleasure of working with Andreea for over 2 years at NEPI Rockcastle, collaborating directly on all digital marketing projects. 
Andreea's digital marketing skills and her strategic thinking lead to the implementation of successful projects and campaigns, and she expertly managed our digital marketing team. 
She was clearly interested in helping me grow as an employee, and whenever I had questions or concerns, she responded right away. 
Her professionalism kept me motivated and for sure brought me to the position I hold today. 
 Suzana Topita
      
          



            
              
        
              
  

    
        Andreea is very focused and organized and besides being a valuable specialist, she proved to be a very skilled manager, setting the basis for the overall way of working and reporting on her area of expertise. Her interpersonal skills are exceptional as her activity included constant communication with over 14 marketing responsible from the shopping centers, the marketing specialists from the headquarters and a number of media, PR, creative, digital and tech agencies. Her communication skills and clarity in delegation are excellent and appreciated by everyone who works with her. 
Even though she worked with a big number of teams and providers, she never missed a deadline and she managed to stay thorough and detail oriented in her work, never sacrificing quality.
While she managed the digital department, NEPI Rockcastle’s shopping centers became top communicators and trend setters in Romania.
Beyond that, as a co-worker, I have to say that she was always a team player and it was a pleasure to work with. No matter the difficulty of the project, she successfully delivered her part of the task. 
I highly recommend Andreea for any employment, as I am confident she will surpass all expectations and be a valuable member to any team.

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Thank you Cosmopolitan Romania for the opportunity to talk about the need to bring #technology and #digitalskills closer to #citizens in #Romania!…
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Supermarkets in Asia are Now Using Banana Leaves Instead of Plastic Packaging
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Bucharest
Andreea Vlad
Senior QA Engineer at Deloitte Digital
https://ro.linkedin.com/in/andreea-vlad-2193b7200
Bucharest
Andreea Vlad
Geographic Information Systems Specialist | Scrum Master la General Survey Corporation
https://uk.linkedin.com/in/siminaaav
Newcastle upon Tyne
Andreea V.
Senior Service Designer
https://ro.linkedin.com/in/andreea-vlad-520764b9
Bucharest, Romania
Andreea Vlad
Senior Recruitment Partner at Regina Maria, Reteaua de sanatate
https://uk.linkedin.com/in/andreea-vlad16
Hemel Hempstead
Andreea Vlad
Dynamics Consultant
Marketing Communication
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Social Media Marketing Group by Connect365.io
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Evensys
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Google Analytics (UA, GA4)
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Digital Marketing: Social Media, Search, Mobile & more
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MarCom Romania - grupul profesionistilor in Marketing si Comunicare [powered by jobinMarketing.ro]
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URSUS - SAB Miller Current & Former Employee's Group
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Marketing & Communication Network
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Digital Marketing Forum
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FCRP - SNSPA Alumni
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