Andreina Almazlinos
VP Finance - HEINEKEN USA at The HEINEKEN Company
Head of Finance, Strategy, Revenue Mgmt. & Data Analytics | Accomplished Business Transformation Leader
I’m a Senior Finance Executive with expertise in all facets of financial management. I thrive on challenges and enjoy developing strategies, plans, and processes to continuously improve profitability. 

I'm pragmatic and I'm known as an innovative and creative role model for high standards, demonstrating a proven ability to deliver results. I currently lead a 25-member team managing Commercial Finance, FP&A, Revenue Management, and Advanced Analytics. Oversee and control full P&Ls, budgets and resource allocation within the Marketing and Sales organizations at Heineken USA.

I’m a global explorer having lived in 4 different countries, visited all the continents, and travelled to over 40 countries.  I believe human capital is the greatest asset of any organization and I enjoy instilling purpose in diverse workforce groups allowing top performers to leverage their individual strengths to accomplish goals. 

Let me share one business tip that has helped in my success: “Don’t get distracted by what other people are doing. Stay focused on self-progress, give the best possible results and understand that each person’s journey is unique and can’t be compared.”   

I’m a happy, eclectic, diverse person who lives life by following a famous quote from Walt Disney, “The way to get started is to quit talking and begin doing."

 I welcome the opportunity to connect and make new professional acquaintances. Please feel free to contact me at aalmazlinos@gmail.com  


EXPERTISE:

•	Financial and Business strategist well-versed in all facets of financial management delivering revenue and profit growth by creating a metrics-based business planning framework and establishing best practices.
•	Motivator and team builder instilling purpose and mission in a diverse workforce allowing top performers to flourish and leverage their individual strengths to accomplish goals.
•	Business Partner collaborating across segments to drive efficiency and results for the entire business ecosystem. 
•	Thought leader in practice management fostering new ways of thinking to scale domestically and internationally.

Multilingual: Spanish, English, French, and Portuguese.
The HEINEKEN Company
https://www.linkedin.com/company/heineken
Head of Finance, Strategy, Revenue Management and Data Analytics.
Lead 25-member team of finance professionals to develop and implement strategies, plans and processes to improve profitability and cost efficiencies. Manage Commercial Finance, FP&A, Revenue Management, and Advanced Analytics. Oversee and control full P&Ls, budgets and resource allocation within the Marketing and Sales organizations (~$2B revenue and ~$400M+ in commercial spend). 
•	Promoted to VP within 2 years after leading Strategic Finance and overseeing multiple complex strategic initiatives for the company and reorganizing the team from the ground up. 
•	Stepped-up to continue Senior Director responsibilities; COVID hiring freeze prevented backfill of position.
•	Championed Cost Management initiative realizing $300M gross cost savings within the organization.
•	Delivered over $60M of incremental Revenue through top-line Revenue Management initiatives.
•	Drove strategic direction and cross-functional alignment through robust processes, ad-hoc analysis, actionable insights, business case development, scenario modeling, and strategic alternative evaluation.
•	Improved management decision making and insights through advanced analytic and predictive modeling.
New York, New York, United States
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VP Finance - HEINEKEN USA
The HEINEKEN Company
https://www.linkedin.com/company/heineken
Oversaw 10-member team to manage Strategic Planning, Corporate Finance and Supply Chain Finance (~$500M logistics and COGS). Led overall Heineken USA P&L and Performance (~$2B in Revenue and $300M in Profit) and maintained responsibility for the Analytics and Data Science Center of Excellence. Guided team to detailed analyses deriving insights that drove key business decisions.
•	Drove strategic governance cycle planning and overall company performance management focusing on real-time, high-priority business issues and identifying insights that became impactful initiatives. 
•	Business Partner for the OpCo Management and right hand of HUSA CFO, ensuring effective business decisions. 
•	Delivered numerous cross-functional projects including the company financial reorganization announced in 2017, leading to $20M of savings.
•	Honored as a “40 Under 40 - BCW Rising Star” by The Business Council of Westchester (the county’s largest and most prestigious business membership organization.).
Greater New York City Area
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Sr. Director Strategic Finance - HEINEKEN USA
The HEINEKEN Company
https://www.linkedin.com/company/heineken
Business partner for the Americas Region driving and supporting the finance agenda. Prepared forecasts, ad hoc senior management reports, and delivered presentations. Identified insights and challenged results to drive and meet regional key performance indicator and growth targets.
•	Led and served as key player on numerous regional projects including revenue and cost management consolidation, standardizing processes and improving efficiencies in Canada and the Caribbean.
•	Selected as liaison for Heineken headquarters providing senior management insights and challenging expenses.
•	M&A due diligences
Miami, Florida
https://media-exp1.licdn.com/dms/image/C4E0BAQHpRMDGroUZDg/company-logo_100_100/0/1637914786021?e=1655942400&v=beta&t=IbDN88aZ_L4z-t5SGVz6CWNwLTIbTWQZ6MaqnrzdnFc
Director, Strategic Finance - HEINEKEN Americas
The HEINEKEN Company
https://www.linkedin.com/company/heineken
Executed risk-based audit engagements and projects from start to finish recommending process improvements and controls to mitigate risk and increase efficiency and effectiveness. Performed global audits in Western Europe, Brazil, Canada, Mexico and the Americas. Led fraud investigations.
•	Prepared audit reports and conclusions include findings that were vetted, with impact on business explained and proposed solutions identified. 
•	Led fraud investigations
•	Appointed Audit Management System Key User for the region helping the team with system related issues.
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4E0BAQHpRMDGroUZDg/company-logo_100_100/0/1637914786021?e=1655942400&v=beta&t=IbDN88aZ_L4z-t5SGVz6CWNwLTIbTWQZ6MaqnrzdnFc
Manager, Global Audit HEINEKEN Americas
Babson College
https://www.linkedin.com/company/babson-college
Candidate Class 2012
Greater Boston Area
https://media-exp1.licdn.com/dms/image/C4E0BAQG9uoVqHj4dSg/company-logo_100_100/0/1590084332779?e=1655942400&v=beta&t=jSWGhvdSAICO_LtAjLb4sDj0TwbnfVwp8AYu9eBNeFY
MBA - Graduate Student
P&G
https://www.linkedin.com/company/procter-and-gamble
Oversaw 55% of Venezuela’s revenues. Ensured targets were met. Assessed all financial and legal needs, analyzed distributors’ cost structure and price strategies. Analyzed and forecasted top line financial performance, trade economics and competitive environment for High Frequent Store channel. Oversaw trade marketing spending.
•	Improved receivables collection, reducing credit terms from 21 days to 7 days.
•	Designed new Distribution Model “Micro Entrepreneurs” enabling low-income communities to act as P&G sub-distributors improving numerical distribution and adding value to the company and society.
•	Led multiple special projects positively impacting P&G results and presence in Venezuela.
Venezuela
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Venezuelan High Frequent Stores Customer Finance Manager
P&G
https://www.linkedin.com/company/procter-and-gamble
Led capital construction, and purchasing audits, ensuring compliance in all areas. Audited all external contractors.  Ensured bidding procedures compliant driving effective decisions and best value for company.  Recommended $60M investment in new Diapers Brand. Managed various phases of project resulting in expense reductions and savings.
•	Tracked, reconciled, and forecasted results vs. forecast of the $5M budget with 100% accuracy on forecast granting expense reductions and savings.  
•	Negotiated with external parties to acquire all permits needed for the project, on time in full.
Caracas, Federal District, Venezuela
https://media-exp1.licdn.com/dms/image/C4E0BAQHadxuyf9RhdA/company-logo_100_100/0/1624365567580?e=1655942400&v=beta&t=9EPugZ4XyrkDUAc0jzpRfv_MiYr74QF9OKFrycTW15Y
Construction Auditor and GMC Analyst. Baby Care
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
Analyzed material supply chain costs and established requirements for forecasts. Maintained tracking to generate reports. Ensured logistics and “end to end” material processes established. Calculated and tracked P&G’s broker’s negotiation of all non-acquisition costs of materials; ensured loss analysis projects for raw and packing materials supply chain and performed warehousing inventory. 
•	Earned Procter and Gamble Venezuelan Excellence Award for outstanding performance.
Caracas, Federal District, Venezuela
https://media-exp1.licdn.com/dms/image/C4E0BAQHadxuyf9RhdA/company-logo_100_100/0/1624365567580?e=1655942400&v=beta&t=9EPugZ4XyrkDUAc0jzpRfv_MiYr74QF9OKFrycTW15Y
Product Supply Finance – Material Analyst
MBA
- Elizabeth Little Bodman Scholarship Award - September 2011
Strategy and Entrepreneurship Concentration 
https://media-exp1.licdn.com/dms/image/C4E0BAQErxNT3Y9EbEg/company-logo_100_100/0/1519897091309?e=1655942400&v=beta&t=eqyITz1ZMibAUQs8fFAu2HV2fIQm_0BCdWCGGbsYrBs
Babson College - Franklin W. Olin Graduate School of Business
https://www.linkedin.com/school/babson-college---franklin-w.-olin-graduate-school-of-business/
Bachelor of Business Administration - BBA
- Cum Laude honor Degree - Feb. 2009
Management, Bank & Finance & Marketing
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Universidad Metropolitana
https://www.linkedin.com/school/unimet-ve/
French Certificate
French
Ecole Mater Dei (Brussels, Belgium)
BCW 40 under 40 Rising Star award, for business and life accomplishments.
The Business Council of Westchester
40 Under 40 - BCW Rising Star
Brand Management
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Buying a Small Business
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Capital Markets
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Corporate Entrepreneurship
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Corporate Finance: Valuations and Options
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Corporate Strategy
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Designing and Managing Channels
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Extended Enterprise Management
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Financial Statements for Managers
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Managing Consulting Field Experience
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Marketing Analytics
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Russia in Transition - Offshore course
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- Responsible for Club's Finance. Budget and Actual expenses Tracking and Follow Up.
- Responsible to Coordinate and Generate Sponsors for the Fourth Marketing Case Competition, estimated to cost $30,000. Achieving:
  - Platinum Sponsor: Covidien 
  - Gold Sponsor: Ocean Spray
  -  Silver Sponsor: Keurig
VP of Finance & Sponsorship Coordinator at Babson's Marketing Club
http://babsonmarketingcasecompetition.com/2012/
- Support marketing campaign with pre and post PR and Media releases. TV, Newspaper, Webpages, Local and International PR.
Public Relation Officer - Babson Latin American Entrepreneurship Forum
http://www.babsonlatinamerica.com/forum2012/
●	Determined strategies on how to enhance the relationship between key companies located in Saint Petersburg with the United States and viceversa
Russia In Transition Off-Shore Course
Children
Fe y Alegría
https://www.linkedin.com/company/fe-y-alegr-a
Served as volunteer counselor and Recue Brigade member for low-income children. Taught first aid courses.
Teaching Volunteer
https://www.linkedin.com/in/vivek-bedi
New York City Metropolitan Area
Vivek Bedi
Chief Financial Officer | Business Transformation | M&A | Operational Leader | Team Builder
https://www.linkedin.com/in/bill-armstrong-b2121352
Ridgefield, CT
Bill Armstrong
Director - Commercial FP&A at The HEINEKEN Company
https://www.linkedin.com/in/roxannemercado
New York, NY
Roxanne Mercado
Senior Brand Manager at The HEINEKEN Company
https://www.linkedin.com/in/lydia-bologna-a722944
Yonkers, NY
Lydia Bologna
Sr. Manager - Commercial Analytics & Performance
https://www.linkedin.com/in/amirisola
New York City Metropolitan Area
Andrea Mirisola
Conference Manager
https://www.linkedin.com/in/glendacavaleiro
Los Angeles Metropolitan Area
Glenda Cavaleiro
Brand Marketing at PepsiCo
https://br.linkedin.com/in/mauricio-giamellaro-777ba67
São Paulo, Brazil
Mauricio Giamellaro
CEO HEINEKEN Brasil
https://www.linkedin.com/in/haroldmann
New York, NY
Harold L. Mann, Jr.
Senior Manager, Global Strategic Accounts | Marketing Solutions at LinkedIn
https://www.linkedin.com/in/muge-erginler-cohen-a41bba4
New York, NY
Muge Erginler-Cohen
Head of Demand Planning  at New Avon LLC
https://www.linkedin.com/in/dhanaree-anujorbhand-a3404814
Norwalk, CT
Dhanaree Anujorbhand
Planning Analyst at Diageo
https://www.linkedin.com/in/maria-overthrow-59618a65
New York City Metropolitan Area
Maria Overthrow
Director of Client Services at RightSpend
https://www.linkedin.com/in/teresa-kolenski-1b0186b2
New York City Metropolitan Area
Teresa Kolenski
Human Resources Professional at The Avon Company
https://www.linkedin.com/in/smayankv
Greater Kalamazoo Area
Mayank Srivastava
Senior Finance Executive | General Manager | Angel Investor
https://www.linkedin.com/in/stevendhanson
Plano, TX
Steve Hanson
Sr. Director of Fleet Operations, Engineering, and Sustainability at PepsiCo
https://www.linkedin.com/in/mitchellthomashorn
Madison, NJ
Mitchell Horn
Senior Finance Director at Mars Wrigley | MBA & PMP | 18 years of CPG Industry Experience | USAF Veteran
https://www.linkedin.com/in/pranavgarg
Rancho Palos Verdes, CA
Pranav Garg
» Private Equity Performance Improvement
» Digital Finance Leader - Data, Analytics, Automation 
» Former CFO of $2bn business, CEO of B2B Software startup
https://www.linkedin.com/in/leeboyce1
Greater Chicago Area
Lee Boyce
Chief Financial Officer at Hearthside Food Solutions
Borja Manso Salinas
      
          



            
              
        
              
  

    
        Andreina is the most commercially minded Finance Business Partner I have worked with. Although extremely rigorous about P&L management, she has a natural grasp for the business and helps the marketing and sales functions to deliver at their best. 
She is also a pleasure to work with. Her only agenda is the advancement of the company's interests and she is always willing to help in a collaborative way. 
All in all, one of the best finance business leaders I have met in my career. Zach Swiss
      
          



            
              
        
              
  

    
        I loved working for Andreina, in large measure because even though I reported directly into her, she always treated me (and all of her colleagues) like equals. She cultivated a one-team mentality and was quick to offer help, advice or guidance without being over-bearing or intrusive (not an easy balance to strike). I learned a great deal from Andreina both about Finance and about what it means to be a strong, fair leader. It also must be said that Andreina is incredibly smart: her memory is a steel trap and she's extremely meticulous and detail-oriented. She holds herself to a very high standard and that mentality filtered down through our team too. I'm very proud of the work we did together.
Liked by Andreina Almazlinos
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#heinekensilver
Liked by Andreina Almazlinos
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Raise your glasses, VR glasses: Heineken® has launched a new virtual beerAfter an endless number of pixels coding and infinite hours of…
Liked by Andreina Almazlinos
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I'm excited to announce HEINEKEN USA will be hosting our second #BehindTheLabel LinkedIn Live event on March 23 at 12 PM EST. The conversation will…
Internal Audit Professionals
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https://www.linkedin.com/groups/36354
BAWMBA: Babson Graduate Women
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https://www.linkedin.com/groups/1897054
The Recruiter.com Network
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https://www.linkedin.com/groups/42370
P&G Alumni Network - Global (Procter & Gamble)
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https://www.linkedin.com/groups/2884
UNIMET Alumni
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https://www.linkedin.com/groups/40490
Babson MBA Class 2012
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https://www.linkedin.com/groups/2874075
Babson College Community
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https://www.linkedin.com/groups/39858
TED: Ideas Worth Spreading - Unofficial
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/138801
Wine and Spirits (Number 1 BWS group on Linkedln)
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https://www.linkedin.com/groups/44979
Synecticsworld
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https://www.linkedin.com/groups/108854
Babson College MBA
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https://www.linkedin.com/groups/88602
ALPFA.org | Latino Professionals For America [Latinos Latina Hispanic Latin American Leadership]
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/56413