aadarsh gupta
Senior Data Scientist - Pricing Science at Whole Foods Market
pricing research whole food market | umn carlson alumnus | mu sigma
currently senior data scientist pricing science team whole food market , aadarsh carry 6 year experience retail , technology , hospitality , online search . previous job , worked closely business stakeholder circle k create define logical pricing method optimizing merchandise pricing . work experience domain customer insight , campaign management , product insight , sentiment analysis , volume forecasting , pricing optimization . aadarsh graduated university minnesota 's carlson school management master business analytics , adding bachelor engineering . tool : python , r , spark , sql , excel , tableau , power bi , vba , alteryx , google cloud , aws , azure databricks . technique : predictive , exploratory prescriptive analytics , clustering , multivariate analysis , experimentation optimization . experience include sentiment analysis , nlp , machine learning algorithm , deep learning . contact : darsh.gup @ gmail.com
Whole Foods Market
https://www.linkedin.com/company/whole-foods-market
Pricing Testing and Experimentation:

Research, Test and Measure models and features to introduce strategic pricing at WFM. 
Collaborate with Pricing and Merchandising partners to study and align business objectives to consumer and competitive intelligence.
Austin, Texas Metropolitan Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFyNCULGReY3Q/company-logo_100_100/0/1615841900703?e=1655942400&v=beta&t=Iq1ORKUykGPHCu9kFZ2YjJ8wrcIpogezERodjynE3f8
Senior Data Scientist - Pricing Science
Circle K
https://www.linkedin.com/company/circle-k
Price Elasticity and Optimization Modeling: 

- Developed clustering-based Pricing capability 
   - Built Non-Linear Optimization models to recommend prices and support Business Unit goals
   - Used NLOPT based framework to perform multi-scenario optimization

- Computed price sensitivity by time-series analysis and regression models
  - Time-series decomposition using Unobserved Component Modeling (UCM) and ARIMA 
  - Log regression modeling to identify store item-elasticities 

- Performed Test vs Control Analysis to identify and evaluate optimized price recommendations 

- Conducted Category Manager and Pricing Team interviews to understand Pricing rules, expectations, and limitations. Presented results from Price Optimization in a simplified format

Ad Hoc:

- Led the development of code-modularization by encapsulating codes in code families and classes
- Identified profitability associated with a retail partnership with neighborhood stores in AZ
- Exploratory analyses on holiday store sales and cross-impact on regular store sales
Tempe, Arizona, United States
https://media-exp1.licdn.com/dms/image/C4E0BAQHeweKm_DEYgw/company-logo_100_100/0/1627053432713?e=1655942400&v=beta&t=gzOKwDVcGVOD6JP6Op7EiDnXfyHyIoTCDUpL0478E8M
Data Scientist
Premium Home Goods Retailer
Product feature enhancement and Rewards Membership success:

• Helped the CRM Insights team identify predictors of referral, repurchases, and churn and test/measure the website features using A/B experiments.

• Established a key performance metric dashboard to monitor segment performance and interaction patterns

• Techniques used:
Clustering, Association rule mining, Logistic Regression, Random Forest, XGBoost, attention-RNN, A/B Testing.

• Tools used:
Python, R, SQL, Tableau, Excel

---
Minneapolis, Minnesota, United States
Data Scientist
Carlson Analytics Lab
https://www.linkedin.com/company/carlson-analytics-lab
1. Customer experience and marketing efficiency of large hospitality and entertainment chain 
**[case  competition runner-up]**

• Uncovered $3M revenue opportunity by demonstrating the effect of sentiments and reviews on headcount 

• Developed recommendation of tailored marketing using the findings which could lead to activating the  inactive customers from different segments

• Identified effectiveness and pitfalls in previous campaigns to inform business about indicators of success

• Techniques used:
Clustering, Sentiment analysis, Natural Language Processing

• Tools used:
Python, PySpark, R, SQL, Tableau, Excel, Selenium

---

2. Staff Optimization at Mall of America

• Discovered abnormal geo-based call surge patterns to help the staffing team optimize and manage staff allocation and organization

• Techniques used:
Exploratory data analyses

• Tools used:
R, Tableau, Excel
Greater Minneapolis-St. Paul Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFySLd20HqI5A/company-logo_100_100/0/1522078630523?e=1655942400&v=beta&t=B0fLi7hPR9nE6xlrG_zMs-ni0WiU-AXDi-9aI7eA_QM
Data Science Analyst
Mu Sigma Inc.
https://www.linkedin.com/company/mu-sigma
Program Management and Leadership:

Co-led a team of 12 data scientists and developers to create a web-based CRM tool to enable quick sight of business and provide insights on member characteristics, products, and campaign success; a partnership worth $1M and a business impact of 9% more renewals

---
- Powered up-sell of slow and fast-moving products through customized product recommendations  using Association rules and Apriori algorithm
- Built member dashboards to analyze the omnichannel performance of different segments as well as track and compare the performance of rolled-out campaigns
- Led creation and revision of Business Requirement and Functional Requirements Document and effective version control through Git 

---

Created project roadmaps for several org initiatives, and collaborated with external organizations - involved in problem definition and solution designing, rubrics creation for the candidate evaluation 

---

Mentorship:
- Mentored groups of new inductees for art and science of solution design, modeling, and storytelling
- Conducted learning sessions on various technologies such as Alteryx, R, Excel, Storyboarding and Art of Deck making
Bangalore
https://media-exp1.licdn.com/dms/image/C4D0BAQGBo5xq8-7p6g/company-logo_100_100/0/1519856804385?e=1655942400&v=beta&t=e_vrxzrnBIv85JvWC8gWO0WGRCZ-GJVEH0E9h4UejOI
Apprentice Data Scientist
Mu Sigma Inc.
https://www.linkedin.com/company/mu-sigma
> Leadership and Primary responsibilities: 
Led a  $1.5M global delivery partnership, providing a data-centric approach to the Business Planning, Strategy, Product, and Finance teams of $5B digital advertisement and post-sales monetization business.

> Growth and Product Analytics: 
- Measurement and insights for web browser and mobile application through metrics like users, visits, engagement, churn, LTV
- Sentiment analysis to measure user feedback on public forums using language processing
- Query basket analysis to measure the preference shift in user searches on browser and voice assistant
- Revenue and Volume sizing through the integration with a popular Search Engine Platform
- Market outlooks and market sizing for expansion to varied geographies
Bengaluru Area, India
https://media-exp1.licdn.com/dms/image/C4D0BAQGBo5xq8-7p6g/company-logo_100_100/0/1519856804385?e=1655942400&v=beta&t=e_vrxzrnBIv85JvWC8gWO0WGRCZ-GJVEH0E9h4UejOI
Decision Scientist II
Mu Sigma Inc.
https://www.linkedin.com/company/mu-sigma
Responsibilities:
Analysis and insights on product and business metrics like Search volume, devices, rate, and users.

- Business Forecasting for a $3.4 B opportunity
- Automation of product health and performance reports, reducing the time by 83%
- LTV of education segments and devices

---

. Business monitoring and evaluation using Key Performance dashboard (Sports and Activewear real-estate)
- Decision boards and Pipeline analysis
- BnM vs Digital Stores key metric evaluation
Bengaluru Area, India
https://media-exp1.licdn.com/dms/image/C4D0BAQGBo5xq8-7p6g/company-logo_100_100/0/1519856804385?e=1655942400&v=beta&t=e_vrxzrnBIv85JvWC8gWO0WGRCZ-GJVEH0E9h4UejOI
Decision Scientist I
Team GSRacers
https://www.linkedin.com/company/gsracers
Mentored team-mates during the automotive events about fundamentals and applications of automotive engineering
Indore Area, India
https://media-exp1.licdn.com/dms/image/C560BAQEfAib7LiTz3w/company-logo_100_100/0/1519868497449?e=1655942400&v=beta&t=XzKb0U0ALm_HSsKnyuRWpSrDBuXHjapaZY8CS5g6jME
Technical Lead (Academic)
Hindustan Equipments Pvt. Ltd.
https://www.linkedin.com/company/hindustan-equipments-pvt.-ltd.
Identified the "Variation in the hardness of low carbon steel introduced due to the variation in the Carburizing time "
Indore Area, India
Intern
Chetak Auto Engineering Products Co Pvt Ltd (CAPCO)
Inspected the manufacturing and fabrication techniques followed at CAPCO for Quality Conformance.
Indore Area, India
Intern
Bridgestone India Pvt. Ltd.
https://www.linkedin.com/company/bridgestone-india-
Studied the organisation of work at a manufacturing plant as well as the production processes followed for the manufacture of a tubeless tire.
Pithampur
https://media-exp1.licdn.com/dms/image/C4E0BAQEpHX89z9t1-w/company-logo_100_100/0/1519894663134?e=1655942400&v=beta&t=9HNGzNzxsAi1mVQU13GuuW_4wZ4QVlK7sOGK_3wVwxs
Intern
Master of Science - MS
Relevant Coursework :

Exploratory Data Analytics and Visualization
Predictive Analytics
Data Management and Databases
Big Data Analytics

Causal Inferences via Econometrics and Experimentation
Advanced issues in Business Analytics - Time Series
Optimization and Simulation for Decision Making
Agile Management of Analytics Projects
Modeling and Heuristics in Decision Making

Python Programming
Statistics for Data Science
Marketing Management
Accounting and Data Science
Analytics for a Competitive Advantage
Business Analytics 
https://media-exp1.licdn.com/dms/image/C4E0BAQEh2iBd0md8gQ/company-logo_100_100/0/1519855880152?e=1655942400&v=beta&t=Ki_jwZvehdRd1YMI7OqW-cYIwJxiNQTHpkPaCxtf-y8
University of Minnesota - Carlson School of Management
https://www.linkedin.com/school/carlsonschoolumn/
Bachelor of Engineering (BE)
Actively involved with the SGSITS Automotive Group "GSRacers" and worked on numerous challenging projects including BAJA SAEINDIA 2014, Formula Student Germany 2013, YAN 2012 as a contributor and participant and BAJA SAEINDIA 2015 as a mentor.
Industrial and Production Engineering
https://media-exp1.licdn.com/dms/image/C4D0BAQEVWIaZwNjX1Q/company-logo_100_100/0/1519918817494?e=1655942400&v=beta&t=g9-L_zfzL2djwZZD9d5QPQSSx9eW7a686OMWF9-ArMQ
Shri G S Institute of Technology & Science
https://www.linkedin.com/school/shri-g-s-institute-of-technology-&-science/
Senior Secondary Certificate
St. Paul H. S. School, Indore
Primary schooling
Vidya Sagar School
Runner-Up in the Live Case that presented us the opportunity to collaborate with the clients from leading entertainment and hospitality business, with the focus of finding ways to increase repeat visits and engagement in their facility.
University of Minnesota - Carlson School of Business
MSBA Fall Live Case Runner-Up
For creating a Volume and Revenue Sizing Landscape model which gives insights about the advent of Online Search in future years.
-
Spot Award
For building a revenue analysis module which helps to track the revenue flow from products in different geographies.
For showcasing client engagement relationship in a case study video.
-
Spot Award
For analysis and identification of Bottlenecks in a Real State Pipeline
-
Spot Award
Overall Winner of Inter-Collegiate National Level Event outscoring all other teams in different tests and competitions conducted across 4 days.
SAE INDIA
Winner
Predicted unit sales and revenue from each customer by implementing XGBoost classification and regression on sparse transaction data
Sales Revenue Prediction:
Developed a sentiment analysis module to extract user sentiments on popular trending topics from Google's Trend engine and leverage them, along with Twitter to drive customized communications and targeting using the Google Cloud platform.
Social Trend Analysis
Client: Major Sports League in the US

Identify potential opportunities to improve the online experience of users coming to the platform. This will help to increase user engagement and translate to more revenue for the client. The tool used to analyze data was Adobe Analytics suite.
Adobe Analytics Challenge
https://www.adobeanalyticschallenge.com/
Segmented and profiled customers of a popular US airline using R and Tableau to tailor the most appropriate coupons such that, they drive rewards program usage upwards.
Customer Segmentation and Rewards Lift
Created a model to identify and field the optimal combination of soccer players to achieve the best results by leveraging player and team attributes using association rule mining in R.
Association Analysis
Developed a module to identify the employees likely to churn in an organization by using their interactions and engagement as features.
Predicting Employee Fallout
This project was carried out at Anand Air Coolers, ANILASONS, Indore, under the supervision of Mr. Samkeet Sethi. 

Through this project study, set of objectives were achieved, as follows : 

> Study and presentation of the present layout of the cooler plant.
> Identification of major players for inefficiency.
> Developement of layout alternatives following the quantitative assessment of present layout.
> Identification of key factors for selecting a particular layout alternative for use (through factor comparison)
> Proposal, and implementation of the selected layout .
Optimizing a Facility Layout (Academic Project)
BAJA is an inter-collegiate event organized by SAE to provide SAE student members with a challenging project that involves design, engineering, planning, manufacturing, marketing and racing an All Terrain Vehicle. Each team’s goal is to design and build a prototype of a rugged single seat, off-road recreational four-wheel vehicle intended for sale to the non-professional, weekend off-road enthusiast. The competition goals include that the vehicle must be safe, easily maintained and fun to drive. It should be able to negotiate rough terrain in all types of weather without damage.

After the success in sixth edition of BAJA , hopes and expectations from Team GSRacers were very high.
After Clearing the virtual rounds of BAJA 2014 we had a responsibility of making an ATV which accompanies all the above mentioned points.

Achievements -

(1) WINNER OF BAJA 2014
(2) RUNNER UP IN DURABILITY AWARD
(3) RUNNER UP IN COST AWARD
(4) PRIDE OF INDORE AWARD for being the best team in Indore region
BAJA SAE INDIA 2014
https://www.facebook.com/BAJASAEIndia/photos/a.277890805625495.64544.107511679330076/600223470058892/?type=1&theater
YAN is an inter collegiate event, organised by SAE, to challenge students on the design of low weight, rubber powered aircraft.

In its first edition, the team showed vigor and came out with positive results.

Achievements :

OVERALL WINNER OF YAN 2K12
YAN 2k12 - Aero Modeling
Education
University of Minnesota - Carlson School of Management
https://www.linkedin.com/company/carlsonschoolumn
https://media-exp1.licdn.com/dms/image/C4E0BAQEh2iBd0md8gQ/company-logo_100_100/0/1519855880152?e=1655942400&v=beta&t=Ki_jwZvehdRd1YMI7OqW-cYIwJxiNQTHpkPaCxtf-y8
Campus Ambassador
Education
Team GSRacers
https://www.linkedin.com/company/gsracers
As a part of Team GSRacers, worked on the automotive design and fabrication of a formula one (F1) car for the event FORMULA STUDENT GERMANY, 2013.
https://media-exp1.licdn.com/dms/image/C560BAQEfAib7LiTz3w/company-logo_100_100/0/1519868497449?e=1655942400&v=beta&t=XzKb0U0ALm_HSsKnyuRWpSrDBuXHjapaZY8CS5g6jME
Technical Lead
Children
Ashwini Charitable Trust - India
https://www.linkedin.com/company/ashwini-charitable-trust---india
Ashwini believes in education for all. It works for extensive sponsorship programs for the education of the deserving, underprivileged, setting a platform for them to see, think, and pursue a dream.
Volunteer, Contributor
Children
Rang Dey Zindagi (RDZ)
Rang Dey Zindagi is a non profit, non governmental organization, which works for providing free education to the children, with an aim to eradicate illiteracy. The motto is to make every child earn a standing in the society by providing facilities and hope to accomplish their dreams, by helping them realise thier own capabilities.
Volunteer
University of Minnesota - Carlson School of Management
https://www.linkedin.com/company/carlsonschoolumn
Information and Decision Science:
Assisted in building text/sentiment analysis pipeline to model and understand the effect of blogs/articles bias on user visits to the website.
https://media-exp1.licdn.com/dms/image/C4E0BAQEh2iBd0md8gQ/company-logo_100_100/0/1519855880152?e=1655942400&v=beta&t=Ki_jwZvehdRd1YMI7OqW-cYIwJxiNQTHpkPaCxtf-y8
Data Science Volunteer
Amazon Web Services (AWS)
415280969
AWS Certified Cloud Practitioner
LinkedIn
www.linkedin.com
Deploying Scalable Machine Learning for Data Science
http://www.linkedin.com/learning/deploying-scalable-machine-learning-for-data-science
LinkedIn
www.linkedin.com
Advanced SQL for Data Scientists
http://www.linkedin.com/learning/advanced-sql-for-data-scientists
DataCamp
www.datacamp.com
#10812764
Communicating with Data in Tidyverse
https://www.datacamp.com/statement-of-accomplishment/course/05e1cce392be070edb5ef92b23ca24da25799f21
DataCamp
www.datacamp.com
#10647777
Data Visualization with ggplot2
https://www.datacamp.com/statement-of-accomplishment/course/e1cfeb16e88050c641c00782a572ce84e467dbbe
Udemy
www.udemy.com
UC-2AD1PRUB
Probability and Statistics for Business and Data Science
https://www.udemy.com/certificate/UC-2AD1PRUB/
Coursera
www.coursera.org
HD8EDD8J9F8Y
Tableau Visualization
https://www.coursera.org/account/accomplishments/verify/HD8EDD8J9F8Y
Udemy
ude.my
UC-AZJ1XJO9
Operations Management
http://ude.my/UC-AZJ1XJO9
Mu Sigma Inc.
8652/Aug2017/75524
Decision Science Practitioner
Coursera Verified Certificates
www.coursera.org
R6285NVPFF
R Programming
https://www.coursera.org/account/accomplishments/verify/R6285NVPFF
Coursera Verified Certificates
www.coursera.org
FPL9WTGVA5
The Data Scientist’s Toolbox
https://www.coursera.org/account/accomplishments/verify/FPL9WTGVA5
https://in.linkedin.com/in/gayatri-bhoi-0b039b88
Pune
gayatri bhoi
Senior Software Engineer at Parallel Wireless
https://www.linkedin.com/in/jaymanjunath
Chandler, AZ
Jay Manjunath
Healthcare Data Science and Analytics
https://www.linkedin.com/in/shrey-nautiyal-b1251476
San Francisco Bay Area
Shrey Nautiyal
Senior Data Scientist at Visa
https://www.linkedin.com/in/mbsuraj
Tempe, AZ
Bhanu Suraj Malla
Data Scientist at CircleK | ETL | Deep Learning | Computer Vision
https://www.linkedin.com/in/kushal-kapadia-3b3b26136
Tempe, AZ
Kushal Kapadia
Senior Data Scientist at Circle K
https://www.linkedin.com/in/sahar-msalmi-66922a13a
Atlanta Metropolitan Area
Sahar Msalmi
Master of Science in Business Analytics - Mercer University
https://www.linkedin.com/in/tushardeswal
Tempe, AZ
Tushar Deswal
Data Scientist at Circle K
https://www.linkedin.com/in/obaidbokhari
Atlanta Metropolitan Area
Obaid Bokhari
MS Business Analytics | Mercer University Atlanta
https://in.linkedin.com/in/sankalp-kulkarni
Chennai
Sankalp Kulkarni
Data Scientist at Shell | Ex- Mu Sigma
https://www.linkedin.com/in/artur-cabral
Atlanta, GA
Artur Cabral
Senior Customer Engineer at OneTrust | CIPP/E, CIPM
https://www.linkedin.com/in/mimibyrd
Greater Phoenix Area
Mimi Byrd
Sr. Data Engineer, Business Intelligence
https://www.linkedin.com/in/awkuyken
Charlotte, NC
Adam Kuykendall
Manager - Global Fuel Performance
https://www.linkedin.com/in/daniel-miller-350220161
Stone Mountain, GA
Daniel Miller
Student at Georgia State University
https://www.linkedin.com/in/sunita-inderjit
New York City Metropolitan Area
Sunita Inderjit
Vice President, FinTech | RegTech@ Indikaai| Anti Money Laundering| Data Science
https://www.linkedin.com/in/aditya-agrawal3193
Henrico, VA
Aditya Agrawal
Senior Data Scientist at Cerner
https://www.linkedin.com/in/gaurav-j-7665a687
San Francisco Bay Area
Gaurav J.
Applied Machine Learning Professional | Forecasting | OSU | NIT-W
https://www.linkedin.com/in/ashishtele
New York, NY
Ashish Tele
Sr Data Scientist & ML Specialist
https://www.linkedin.com/in/reshmalaljagadheesh
Atlanta, GA
Reshma Lal Jagadheesh
Senior Data Scientist at The Home Depot | NLU | Conversational AI
https://www.linkedin.com/in/robin-jindal
Seattle, WA
Robin Jindal
Senior Data Analyst at Avant | MS in Analytics, Purdue | EXL | IIT Delhi
https://www.linkedin.com/in/sayonti-mondal-0b193752
San Francisco, CA
Sayonti Mondal
Data Scientist at Albertsons Companies
Marla Neuger
      
          



            
              
        
              
  

    
        Aadarsh was highly motivated while working on a project investigating an analytics question. He was diligent at analyzing the problem from every angle, asked thoughtful questions, and listened to feedback to produce meaningful results. He communicated actionable insights clearly and effectively for a business oriented audience. Lee Thomas
      
          



            
              
        
              
  

    
        Having worked with Aadarsh directly, I can attest to his dedication to his team and his client. He worked hard to break down an open-ended problem into solvable analyses the team used for their project. Aadarsh was always positive and collaborative while striving to achieve project objectives and results. I also witnessed him grow and improve his ability to translate analytical results to business stakeholders.
Liked by Aadarsh Gupta
https://www.linkedin.com/signup/cold-join
Welcome MGM! We look forward to collaborating on the opportunities ahead.
Liked by Aadarsh Gupta
https://www.linkedin.com/signup/cold-join
I'm hiring!  Looking for talent for my ad hoc team, especially someone who loves SQL, curious about data, and passionate about solving customer…
Liked by Aadarsh Gupta
https://www.linkedin.com/signup/cold-join
Great Expectations: Employees have a new “worth it” equation and are 53% more likely to prioritize their health and #wellbeing than two years ago…
https://in.linkedin.com/in/aadarsh-gupta-23581021a
Rajgarh
Aadarsh Gupta
Student at Maulana Azad National Institute of Technology
https://in.linkedin.com/in/imkaadarsh
Sagar
Aadarsh Gupta
Software Developer | Co-Founder Quink Post | Content Creator | Gate Qualified
https://in.linkedin.com/in/aadarshgupta1412
Bhopal
Aadarsh Gupta
Junior @EE, IITD
https://in.linkedin.com/in/aadarsh-gupta-335163184
Patiala
Aadarsh Gupta
Shri G S Institute of Technology & Science (SGSITS)
https://media-exp1.licdn.com/dms/image/C4E07AQG6SXyWPbuqTA/group-logo_image-shrink_200x200/0/1631367229798?e=1647691200&v=beta&t=mznJXGqjgY-mTb2v41OGLG8IuRUvkTCVlhZqb_v5Db4
https://www.linkedin.com/groups/82304
Carlson School of Management
https://media-exp1.licdn.com/dms/image/C4E07AQH0VLxQ0YGt0A/group-logo_image-shrink_92x92/0/1631005375555?e=1647691200&v=beta&t=ujwMvYBKuyMAqQ6FwvPri_rRd65SzxYrvEOmF2EHfVg
https://www.linkedin.com/groups/1889