Ahmed Al-Kalby
Director of Digital Content at Newsy
Video Content & Products
With over 9 years of experience working across tech and media companies, I have a passion for product and the digital space. I carry a proven track record of successfully ideating and launching products and distributing digital content across web, native and OTT. My combined knowledge of content, product and operations has shown to be a valuable asset in driving organizations to innovate, optimize and monetize.
Newsy
https://www.linkedin.com/company/newsy-com
- Developed and executed the content vision and strategy for Newsy’s OTT apps, website and digital platforms, including the formation of a digital production team
- Grew engagement, by increasing total video views by 45% and daily viewership by 46% across to 1.5 million users a month across digital
- Launched nightly news show “In The Loop” - Newsy’s first digital show; gained industry recognition and redefined the trajectory of the Newsy brand
- Grew engagement by increasing total video views by 45% and daily viewership by 46% across to 1.5 million users a month across digital
- Made live events a part of Newsy’s regular digital programming, including successfully streaming large scale live events
- Launched and led Newsy’s diversity initiative that turned feedback into tangible culture changes
- Oversaw development of on-demand content production and curation, including streamlining news-of-day coverage and elevated Newsy’s revenue-driving audience extension product to a premium quality
- Oversaw Newsy’s free (VOD and linear) content offerings across distribution
Managed a team of writers, anchors and producers
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Director of Digital Content
Gannett | USA TODAY NETWORK
https://www.linkedin.com/company/gannett
- Innovated video products for the USA Today Network across web, native mobile and OTT for over 100 properties (national and local)
- Shipped a homegrown video player that increased content performance and grew ad revenue
- Launched destinations for Olympics, elections and premium content that leveraged major sponsorships
- Developed a strategy for USA Today OTT to surface premium content and monetize traffic
https://media-exp1.licdn.com/dms/image/C4E0BAQEbh40ng4t-2Q/company-logo_100_100/0/1572379195404?e=1655942400&v=beta&t=rug4RWSYlZSBW-0jzRxigjoYy826qMXIZKZ98KWOD3M
Director of Product Management, Video
XUMO
https://www.linkedin.com/company/xumo
- Established and oversaw the operations department for Xumo, a digital content app, on its OTT, Smart TV, mobile and desktop platforms
- Managed VOD curation, live programming of brand channels, and implementation of in-app promotions
- Launched 50+ channels by creating and executing processes for partner onboarding of brands such as CBS, Conde Nast, Time Inc, Fox, Jukin, Buzzfeed, etc.
- Increased company monetization by overseeing ad operations and optimizing ad campaigns
- Conceived tools to improve efficiency and work flow for use in curation processes, programming, and in-app marketing
- Led project management of the Xumo app on its various platforms and on native integrations (LG Channel Plus)
https://media-exp1.licdn.com/dms/image/C4D0BAQFBXbUey0wVGA/company-logo_100_100/0/1589395388951?e=1655942400&v=beta&t=JRELk2O-v-Nf-D2FRBogSGUnWGMxiVKOuGXGZEnSJE8
Director, Operations
Viant Technology
https://www.linkedin.com/company/viant-technology
- Created and oversaw operating procedures and best practices for the ad operations team
- Conceived ad tools and tested new products to be used by multiple departments (traffic, media buying, campaign management)
- Resolved escalated issues and served as liason between the operations group and product team
- Served as IAB Compliance Officer
https://media-exp1.licdn.com/dms/image/C4D0BAQFL40l1-CW_eg/company-logo_100_100/0/1633452869555?e=1655942400&v=beta&t=hgsrx-gH_cnVN09EaGekpTH4vh5Z274yZR43mlnNiIQ
Senior Technical Producer
Specific Media
https://www.linkedin.com/company/specific-media
- Created and optimized ad campaigns running on the ad network
- Led the affiliate traffic team and managed the performance network
- Experienced with Doubleclick, Viant, Vindico, Sizmek, Brightroll, TubeMogul, etc.
- Focused on retargeting campaigns and behavioral targeting
https://media-exp1.licdn.com/dms/image/C4D0BAQGSWFK70C6lNA/company-logo_100_100/0/1519856598216?e=1655942400&v=beta&t=wCP747Ck6N04zoaa6t8teKesH82KyDVyn15Omi183Ds
Senior Trafficker
BOSCOGEN®, Inc
https://www.linkedin.com/company/boscogen-inc-
- Managed the launch of a new brand (Healthy by Living) by developing its marketing plan, devising development schedules, calling meetings, delegating tasks and overseeing design of labels and marketing materials
- In charge of all global sales , marketing of products and brands domestically and internationally and facilitated the negotiation of contracts and deals with clients
- Established an IT Department by coordinating the management of IT related tasks and developing company IT standards; set up new server and network in relocation of company facilities
- Managed Boscogen’s LYNAE brand website as well as helped develop concepts, formulate designs (for labels, company profile and marketing materials) along with the promotion of products and product research
https://media-exp1.licdn.com/dms/image/C560BAQHBdgoorJxmdQ/company-logo_100_100/0/1519891739148?e=1655942400&v=beta&t=TEQznWIMrYKIIZiwHAmCte-jEPPbbzsqWzdAbYZAp6U
Sales & Marketing Coordinator
Bachelors
Sociology
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UC Irvine
https://www.linkedin.com/school/university-of-california-irvine/
https://www.linkedin.com/in/christina-hartman-81a17332
Columbia, MO
Christina Hartman
Head of News Standards
https://www.linkedin.com/in/chanceseales
Washington, DC
Chance Seales
"Newsy Tonight" host
https://www.linkedin.com/in/ellenrolfes
Washington, DC
Ellen Rolfes
Video and audio producer, based in Washington, DC.
https://www.linkedin.com/in/msimon927
Washington DC-Baltimore Area
Matt Simon
Sr. Executive Producer at Newsy
https://www.linkedin.com/in/zach-toombs-6a467b21
Washington, DC
Zach Toombs
Executive Producer and Deputy Director for Programs, Newsy
https://www.linkedin.com/in/lynae-chang-0b994616
United States
Lynae Chang
--
https://www.linkedin.com/in/lindsey-pulse-a32a0b91
Atlanta, GA
Lindsey Pulse
Associate, Partnership Programs | Newsy
https://www.linkedin.com/in/sarahskodakeditor
St Charles, MO
Sarah Skodak
Copy editor at Newsy
https://www.linkedin.com/in/victoria-jones-27127aa0
Columbia, MO
Victoria Jones
Editor at Influence & Co.
https://www.linkedin.com/in/jessica-walsh-b5148328
Greater Columbia, Missouri Area
Jessica Walsh
Director of News Standards at Newsy
https://www.linkedin.com/in/tyler-adkisson-98567b135
Columbia, MO
Tyler Adkisson
Digital Content Producer at Newsy
https://www.linkedin.com/in/briana-altergott-715b9449
Columbia, MO
Briana Altergott
Segment Producer at Newsy
https://www.linkedin.com/in/elizabeth-bauerle-41724548
Greater Chicago Area
Elizabeth Bauerle
Media Asset Manager at Newsy
https://www.linkedin.com/in/ethan-weston-17479a79
Columbia, MO
Ethan Weston
Multimedia Intern at Chesapeake Bay Program
https://www.linkedin.com/in/joel-shettlesworth-76112339
Columbia, MO
Joel Shettlesworth
Senior Media Producer
https://www.linkedin.com/in/stephen-whiting-72005223
Greater Chicago Area
Stephen Whiting
Director at Newsy
https://www.linkedin.com/in/madeline-carl-96936b83
Greater Chicago Area
Madeline Carl
Videographer
https://www.linkedin.com/in/katherine-biek-24968843
Chicago, IL
Katherine Biek
Senior Account Manager at Golin
https://www.linkedin.com/in/blake-sabatinelli
United States
Blake Sabatinelli
Chief Operating Officer at Atmosphere
Saad Ahmed
      
          



            
              
        
              
  

    
        Ahmed is tenacious and driven. He took the initiative to contact me while seeking a career mentor. The coaching sessions we had were very positive and he proved that he was driven and eager to learn. It was a pleasure working with him, giving him career advice. He is a very qualified and talented individual who will succeed in any situation. I would highly recommend him to anyone looking for a hard working, bright marketing professional!
Liked by Ahmed Al-Kalby
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Today is officially my last day at Gannett | USA TODAY NETWORK. I started out as an iOS Engineer and in these last 4.5 years; I've had the…
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What. A. Week! Proud to have completed my #LeadershipCommunications training at one of the best institutions in the world. I’ve added SO many amazing…
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Rocked some bass drum last night with Lil Pump.  Check us out.#drumlife #JimmyKimmel #gigginhttps://lnkd.in/gvtdA86
https://www.linkedin.com/in/ahmed-al-kalby-491a038
United States
Ahmed Al-Kalby
Sales & Marketing Coordinator at Boscogen
UCI Alumni
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https://www.linkedin.com/groups/28617