Amanda Atkins Davis
Director, Customer Lifecycle Marketing at Red Hat
Customer and Retention Marketing
I'm an accomplished Director of Customer Lifecycle Marketing with over 11 years of experience leading initiatives and teams in retention marketing, customer experience, and customer success in a number of industries. 

I have extensive experience in all aspects of program development and optimization, developing creative and innovative solutions, identifying problems and opportunities, leading cross-matrixed teams, and achieving superior results. 

I enjoy building valuable relationships and work well with people at all levels of an organization including stakeholders, senior executives, management, team members, and customers.

✉  amanda.atkins.davis@gmail.com
Red Hat
https://www.linkedin.com/company/red-hat
➤ Leading and developing Red Hat's first customer lifecycle marketing function and team while driving data-centric adoption, engagement, or renewal programs throughout post-sales lifecycle to increase customer loyalty and retention.
➤ Partnering with product, portfolio, corporate marketing, product management, and sales to apply actionable customer insights, feedback, and narratives through go-to-market strategies and programs.
➤ Targeting key audiences with personalized, intelligence tactics and associated nurture campaigns to drive development and successful execution of adoption programs to support strategic growth technologies.
➤ Establishing the first strategic alignment between sales and marketing organizations around common post-sales customer lifecycle approaches in collaboration with the lifecycle selling team and supporting cross-sell/upsell and digital strategies.
Greater Atlanta Area
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Director, Customer Lifecycle Marketing
Red Hat
https://www.linkedin.com/company/red-hat
➤ Serving as Manager of Customer Value and Marketing in 2015, handling integrated marketing initiatives, to then being promoted to Director of Customer Listening and Engagement in 2018.
➤ Led strategic direction, program execution, and a global, cross-functional organization for Customer Experience Marketing, Voice of Customer, Customer Success Enablement, and Portfolio Management functions.
➤ Led teams in developing transformative programs and services that responded to customer feedback while increasing revenue and driving loyalty by improving customer experiences and providing compelling customer engagements.
➤ Drove the development of an integrated marketing approach to customer lifecycle management including implementing an enhanced onboarding experience as well as email and social media nurture campaigns
➤ Developed and grew Red Hat's first customer experience focused marketing function into a 10 associate global team
Greater Atlanta Area
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Director, Customer Listening and Engagement/Manager, Customer Value and Marketing
Red Hat
https://www.linkedin.com/company/red-hat
➤ Provided strategic marketing leadership by directing and managing all marketing, branding, and communications programs or projects for strategic customer engagement services and initiatives.
➤ Managed the marketing, branding, and communication for the Red Hat Customer Portal, Red Hat Support and product security as well as created Red Hat's first subscription value marketing campaign.
➤ Developed Red Hat's first customer onboarding campaign to increase engagement, improve loyalty, and foster renewals
➤ Drove the development and execution of Red Hat's outbound security vulnerability response across customer-facing channels including email, mobile, and the Red Hat Customer Portal to mitigate risk and improve reliability.
Greater Atlanta Area
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Marketing Manager, Customer Experience and Engagement
Various Companies
https://www.linkedin.com/company/various-boards
➤ Account Manager – VantagePoint Marketing – 05/2011 to 09/2012
➤ Market Insight and Strategy Manager – Eastman Chemical – 01/2009 to 05/2011
➤ Graduate Intern, Investor Relations – TVA – 05/2008 to 12/2008
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Previous Work History
Master of Business Administration - MBA
Concentration in Marketing and Secondary Concentration in Innovation & Entrepreneurship
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Haslam College of Business at the University of Tennessee
https://www.linkedin.com/school/haslam-college-of-business/
Bachelor of Arts - BA
Political Science with Minor in Spanish
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Maryville College
https://www.linkedin.com/school/maryville-college/
Dare to Lead™ Trained
Dare to Lead
SiriusDecisions
SiriusDecisions Certified B2B Pro
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Bradenton, FL
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Attorney/Partner at Grimes Hawkins Gladfelter & Galvano, P.L.
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North Port-Sarasota Area
Pooja Khator
Medical Doctor at Coastal Eye Institute
https://www.linkedin.com/in/parul-khator-502143231
Atlanta, GA
Parul Khator
Eye Surgeon at Georgia Eye Partners
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Atlanta, GA
Clay Garrett
Software Engineer at Square
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Atlanta, GA
Sarah Garrett
Licensed Realtor at Keller Williams Peachtree Road
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Atlanta Metropolitan Area
Scott Bullock
Co-Founder & President at EyeSouth Partners
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Houston, TX
Suresh Khator
Associate Dean at University of Houston
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Houston, TX
Renu Khator
Chancellor and President of University of Houston
https://www.linkedin.com/in/allysonbarnhart
Raleigh, NC
Allyson Barnhart
Senior Principal Customer Marketing Manager at Red Hat
https://www.linkedin.com/in/kevin-newton-43824a47
Maryville, TN
Kevin Newton
Associate Attorney at The Law Offices of Mayer and Newton
https://www.linkedin.com/in/morgan-stepp-b8b51353
Alcoa, TN
Morgan Stepp
Water Treatment & Homeland Security
https://www.linkedin.com/in/kentkyker
Knoxville, TN
Kent Kyker
SVP Operations at Education Loan Finance
https://www.linkedin.com/in/loneal5
Seattle, WA
Lindsey O'Neal Yoder
Microbiologist, Biochemist, and Molecular Biologist
https://www.linkedin.com/in/blake-williams-462970123
Knoxville Metropolitan Area
Blake Williams
Clerk & Master Deputy Clerk
https://www.linkedin.com/in/nickwoerner
Raleigh, NC
Nick Woerner
Director, CX at Mineral
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Greater Seattle Area
Alana Scarsella
Client Success Manager at Microsoft
https://www.linkedin.com/in/douglas-loomis-a08836214
Atlanta Metropolitan Area
Douglas Loomis
Law Enforcement Professional
https://www.linkedin.com/in/jessicaavail
Hendersonville, TN
Jessica Cunningham, CMFO
Senior Accountant at City of Hendersonville, TN
https://www.linkedin.com/in/zachry-honea-983302a6
Lewisville, TX
Zachry Honea
Assistant Project Manager - Gilmon Fox General Contractors
https://www.linkedin.com/in/jessyhanley
Belvedere Tiburon, CA
Jessy Hanley
VP of Marketing at Intuit - Growth Marketing Leader
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Women In Marketing (WIM) -- Raleigh/Durham/Chapel Hill, NC
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Ad Age BtoB
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Generation Red Hat
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Eastman Chemical Alumni Group
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BMA Carolinas
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B2B Social Media
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UT MBA
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Maryville College Alumni
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Tennessee MBA Alumni
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