Anne Pinkerton
Director of Communications and Marketing at Hampshire College
Director of Communications and Marketing at Hampshire College
I have 20 years’ experience developing and executing successful marketing and communications efforts for a variety of businesses and individuals supporting their missions, audiences, and goals. As a skilled graphic designer, copywriter, email broadcaster, website manager, and social media coordinator, I am comfortable utilizing an array of tools and channels to meet people where they are. I am deeply dedicated to brand and work diligently to ensure consistency across all media. Connecting with people through compelling messaging and storytelling is my favorite aspect of my work. 

Specialties: Copywriting, Graphic Design, Print Production, Website Content Management, Email Marketing, Branding, Social Media, Content Marketing
Hampshire College
https://www.linkedin.com/company/hampshire-college
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Director of Communications and Marketing
Hampshire College
https://www.linkedin.com/company/hampshire-college
• Lead strategy, coordination, and implementation of Hampshire's digital communications through websites, email campaigns, paid and organic search campaigns, digital advertising, social media, and search engine optimization.
• Write, edit, and manage content in digital spaces to engage key audiences, ensuring it is accurate, on-message, and on-brand.
• Collaborate with cross-functional teams to leverage and manage digital resources strategically.
• Support business goals of Admissions, Advancement, Alumni Relations, the President's Office, Student Life, and Academic Affairs through digital marketing.
• Track the impact of online efforts, and strategize for scalable growth.
• Keep current with web and social media trends and developments, and make recommendations for improvements.
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Digital Strategy Director & Editor
Bay Path University
https://www.linkedin.com/company/bay-path-university
• Source, optimize, and post content for social media channels, and monitor audience engagement.
• Create promotional emails, posters, and online content for literary events, and manage registrations.
Longmeadow, MA
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MFA Social Media and Literary Events Coordinator
Steady Hand Creative
• Design logos, brochures, business cards, posters, album art, catalogs, mailers, sell sheets, newsletters and more for print.
• Draft and edit copy for articles and collateral of all types.
• Provide website management, create email templates, craft social media strategies and make other digital marketing recommendations.
• Develop outreach and promotional campaigns, including media purchasing and mailing proposals.
• Bid for and manage the production of print work with vendors.
• Consult on best practices for brand development.
Holyoke, MA
Principal
Santa Fe Writers Project
• Created and implemented promotional strategies for biennial literary contest, increasing submissions considerably.
• Interviewed authors and wrote profiles.
• Developed email newsletters and social media content.
• Read and reviewed submissions for magazine and contest.
• Created social media graphics to promote books and quarterly magazine.
Intern
Mount Holyoke College
https://www.linkedin.com/company/mount-holyoke-college
• Created and implemented online content strategies that aligned with the Alumnae Association's and College's priorities, mission, goals, and key messages.
• Managed Alumnae Association Wordpress website and oversaw its maintenance and development.
• Wrote articles and generated story ideas for the website, campaigns, and the Alumnae Quarterly magazine.
• Generated, optimized, and posted content for all social media outlets.
• Oversaw email marketing strategy, including creation of monthly newsletter to more than 20,000 alumnae and targeted broadcast emails for diverse audiences.
• Analyzed and reported on digital analytics on a weekly, monthly, and annual basis.
• Directed and distributed video content.
• Worked on cross-campus teams to coordinate content strategy and represent the Alumnae Association.
South Hadley, MA
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Assistant Director of Digital Communications
Paradise City Arts Festivals
• Wrote and produced monthly e-newsletter with artist profiles.
• Rebranded all email marketing.
• Designed advertisements and coordinated placement.
• Contributed to ongoing social media efforts.
• Coordinated full-scale website redesign.
Northampton, MA
Marketing Manager
Center for Human Development (CHD)
https://www.linkedin.com/company/centerforhumandevelopment
•	Produced and distributed print and online communications materials for the agency overall as well as over 40 individual programs and services.
•	Worked closely with program directors, vice presidents, and staff to align branding and tailor messaging for specific audiences and goals.
•	Coordinated projects with development staff to support fundraising events, donor cultivation, and appeal efforts.
•	Provided internal marketing support to staff with branding guidelines, tools, and information.
•	Handled public relations efforts, including distribution of press releases, pitching stories, and setting up interviews and promotional TV spots.
•	Managed website and social media efforts.
•	Participated on major conference planning committee and designed all promotional materials.
•	Made media buys, working with advertisers to manage schedules and placement.
Springfield, Massachusetts
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Marketing Manager
Verité
https://www.linkedin.com/company/veritefairlabor
•	Managed website to implement ongoing updates and development. Launched new Chinese language site for organization.
•	Designed brochures, interactive PDF documents, banners, mailers, white papers, and reports in multiple languages working with translators.
•	Coordinated public relations efforts and social media activities, both in-house and with outside vendor.
•	Created and distributed email newsletters and interim promotional communications to a variety of constituents.
•	Ensured integration between all online and print communications.
Amherst, MA
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Communications Manager
Stoneleigh-Burnham School
https://www.linkedin.com/company/stoneleigh-burnham-school
•	Managed the production and distribution of all marketing materials, organizing editorial content with an array of contributors throughout the school.
•	Provided creative direction for all collateral and campaigns, aligning overarching messaging as well as look and feel to resonate with brand and mission of school.
•	Facilitated bi-weekly Marketing Committee meetings to set priorities and review all creative work.
•	Managed public website and coordinated bi-weekly e-newsletters to parents, friends, and alumnae.
•	Directed social media efforts with a team of contributors.
•	Supported Admissions and Development & Alumnae Relations offices with recruitment and fundraising efforts respectively, including creation and delivery of catalogs, alumnae bulletins, ad campaigns, mail, and email appeals.
•	Coordinated projects with outside vendors, including printers, advertising representatives, mail houses, sign designers, photographers, and web host.
•	Hired and directed communications assistant to support departmental needs.
•	Created, organized and maintained multi-faceted marketing budget. 
•	Participated in school-wide strategic planning efforts to guide future direction of institution.
Greenfield, MA
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Director of Communications
UMassFive College FCU
•	Wrote, edited, designed, and managed the production of all marketing materials, including newsletters, mailings, educational/training literature, website, brochures, annual reports, and advertisements.
•	Set and guided creative direction for branding and all product launches, ensuring consistent visual standards.
•	Managed public website and internal intranet including a complete redesign, relaunch, and ongoing maintenance and content development.
•	Prepared and maintained department budget and planning calendars for all projects.
•	Hired and supervised marketing staff, organized workflow for department, and oversaw all associated tasks. Conducted semi-annual performance reviews.
•	Managed work with printers, advertising representatives, web designers, mail houses, and other vendors.
•	Directed e-commerce plans including initiating a new email broadcast program and social media involvement.
Hadley, MA
Marketing Manager
Stevens Design Studio
•	Contributed to creative meetings to design campaigns and communications materials for a variety of clients.
•	Designed and coordinated the production of materials ranging from advertisements to large-scale catalogues.
•	Provided creative direction at photo shoots and styled product displays.
•	Wrote and edited press releases, advertising copy, web text, and promotional messages.
Westfield, MA
Graphic Designer, Office Manager
Dr. Hauschka Skin Care
https://www.linkedin.com/company/dr.hauschka-skin-care-inc.
•	Managed production of catalogues, brochures, advertisements, point-of-purchase materials, and training literature from conception to completion.
•	Designed custom invitations, posters, newsletters, flyers, and brochures.
•	Worked closely with photographers, graphic designers, printers, public relations firm, and web host.
•	Wrote and edited press releases, advertisements, brochures, newsletters, and packaging text.
•	Participated in marketing strategy meetings, designed promotions, and provided creative focus.
•	Conducted market research, including product testing and making recommendations to manufacturer.
Hatfield, MA
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Assistant Manager, Creative Services
Master's Degree
Creative Nonfiction
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Bay Path University
https://www.linkedin.com/school/bay-path-university/
BA
Creative Writing and Fine Art
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Hampshire College
https://www.linkedin.com/school/hampshire-college/
Valley Press Club
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Hampshire College Alum Represents
Hampshire College
https://www.hampshire.edu/news/2020/02/14/hampshire-college-alum-represents
Planning for Urban Farming
Hampshire College
https://www.hampshire.edu/news/2019/12/12/planning-for-urban-farming
Alumnae Sisters Created the Mount Holyoke Seminary in Turkey
Mount Holyoke College Alumnae Association
https://alumnae.mtholyoke.edu/blog/alumnae-sisters-created-the-mount-holyoke-seminary-in-turkey/
Lessons from Her Upbringing Drive a Mount Holyoke Alumna Toward Educational Equality
Mount Holyoke College Alumnae Association
https://alumnae.mtholyoke.edu/blog/powered-by-mount-holyoke-shabnam-koirala-azad/
A Tour Inside the Iconic Campus Clock Tower
October 13, 2017
https://alumnae.mtholyoke.edu/blog/insiders-view-the-clock-tower/
Mount Holyoke Alumna Proves Universal Access to Legal Aid Reduces Poverty
Mount Holyoke College Alumnae Association
https://alumnae.mtholyoke.edu/blog/virginia-taylor-08-powered-by-mount-holyoke/
Mother/Daughter Team Creates Biotech Solutions for NASA
Mount Holyoke College Alumnae Association
https://alumnae.mtholyoke.edu/blog/cynthia-bruno-burzell-01-and-marilyn-bruno-69-powered-by-mount-holyoke/
Mentor and Student: Back-to-Back Awards for Efforts on Social Conversation and Change
Mount Holyoke Alumnae Association
http://alumnae.mtholyoke.edu/blog/mentor-and-student-back-to-back-awards-for-efforts-on-social-conversation-and-change/
Queer Gospel - A Reclamation, with Mallory Cohn ’08
Mount Holyoke Alumnae Quarterly
http://alumnae.mtholyoke.edu/blog/the-female-gaze-fall-2016/
Insider’s View: The President’s House
Mount Holyoke Alumnae Quarterly
http://alumnae.mtholyoke.edu/blog/insiders-view-the-presidents-house/
“Equity” Levels Hollywood Playing Field
Mount Holyoke Alumnae Quarterly
http://alumnae.mtholyoke.edu/blog/equity-levels-hollywood-playing-field/
Insider’s View: Chapin Auditorium at 100
Mount Holyoke Alumnae Quarterly
http://alumnae.mtholyoke.edu/blog/insiders-view-chapin-auditorium-at-100/
Theatre of Movement - Mollye Maxner’s FP’05 creative work
Mount Holyoke Alumnae Quarterly
http://alumnae.mtholyoke.edu/blog/the-female-gaze-summer-2016/
Stoneleigh-Burnham School Alumnae Bulletin
Apr 2011
http://issuu.com/sbsbulletin/docs/spring_bulletin_2011
Our team tackled the strategic challenge of “promoting a women's education” by launching a campaign based around school pride. Encouraging graduates to spread the word about Mount Holyoke everywhere they go, we included a toolkit with tips on adding degrees to professional bios and discussing their college experiences along with shareable infographics, social media images, and website badges. We published inspiring articles about a diverse array of successful alumnae in the Quarterly magazine and on our website, which were shared through our social media channels with the hashtag #PoweredByMountHolyoke. Bumper stickers, t-shirts, and phone chargers were given away at events.
Educational Advertising Awards
Integrated Marketing Campaign - Powered by Mount Holyoke
The Philanthropy Guild team worked with BHMA staff and board members to create the first on-campus a fundraising event for this school. The goal was to increase the local community’s awareness of the BHMA mission and its inspirational 'special' students. The 287 guests came from all over the North East, Connecticut, New York, Rhode Island, and of course, Massachusetts; nearly all attendees donned attire reminiscent of the Roaring 20’s, dined and danced to the music of the BHMA Troupe along with special guest, Charles Neville. who joined the Troupe on his saxophone!   

It was an amazing night that showcased our beautiful campus, highlighted our talented students, and fostered many new friends of BHMA in our local community. The event raised $160,000, $17, 500 of which was garnered from the raffle and auction of some very special items: Tickets to a screening of 'The Voice' TV show in LA (round trip tickets and hotel included), Putnam Club Patriots Tickets--VIP parking included, Producer seat tickets to a Broadway show, Horse riding lessons at Orion Farm South Hadley, Heineken Board Room Bruins tickets, Pearl necklace, Intuitive Gathering Happiness Coaching, two guitars made by BHMA students and much more.
Berkshire Hills Music Academy, South Hadley, MA
http://www.berkshirehills.org/gatsbyparty
Animal Welfare
Dakin Pioneer Valley Humane Society
https://www.linkedin.com/company/dakinhumanesociety
•	Feeding, cleaning, walking, grooming, providing enrichment, assisting adoption counselors, and photographing animals in adoption centers.
•	Participation on annual Dakin Humane Awards committee, including coordinating advertising, soliciting sponsorships, and providing graphic design work.
•	Assisting at fundraising, donation, and adoption events.
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Closing Helper, Event Assistant
Susan J. Alston     M.S.-Philanthropy/Non-Profit
      
          



            
              
        
              
  

    
        Anne is a talented and extremely competent marketing professional. Her ability to take a mere morsel of an idea and implement it into a comprehensive creative final project allowed our team to excel in our goals and accomplish important communications pieces that spoke to many audiences with succinctness and clarity.
Liked by Anne Pinkerton
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Career pivot time: I'm excited to announce that I've started a new position in Talent Acquisition with Your Part-Time Controller, LLC! Really looking…
Liked by Anne Pinkerton
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Those western Mass skies. 😍[📸 : @douhan_photography on IG]
Liked by Anne Pinkerton
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A HUGE welcome to our 🆕 Fountaineer, David Every! 🌟David joins us as a Digital Marketing Developer, so we can further support our incredible…
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Manchester
Anne Pinkerton
Education Support Manager at The University of Manchester
https://www.linkedin.com/in/anne-pinkerton-b285111b6
Schenectady, NY
Anne Pinkerton
Student at SUNY Geneseo
https://www.linkedin.com/in/lisaannpinkerton
San Francisco Bay Area
Lisa Ann Pinkerton
Founder & CEO at Technica Communications
https://www.linkedin.com/in/annepinkerton
Atlanta, GA
Anne Pinkerton
Concept Visionary;  Seasoned Creative Director - Fashion Designer; Entrepreneurial Branding - Marketing Pro
Marketing Communication
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https://www.linkedin.com/groups/59008
Hampshire College Alumni
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https://www.linkedin.com/groups/73953
Linked Springfield Mass
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https://www.linkedin.com/groups/837837
Social Media Marketing Group by Connect365.io
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https://www.linkedin.com/groups/66325
Women in Philanthropy of Western Massachusetts
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https://www.linkedin.com/groups/3400244
Designers Talk: Graphic, web, digital design and creative professionals group
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https://www.linkedin.com/groups/92232
Communication Arts
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https://www.linkedin.com/groups/66136
Creative Design Pros - Designers Forum
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/122872
Marketing Innovations, Creative Advertisements, Brand Campaigns & Cutting Edge Business Strategy
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https://www.linkedin.com/groups/1952743