amanda atkins davis
Director, Customer Lifecycle Marketing at Red Hat
customer retention marketing
'm accomplished director customer lifecycle marketing 11 year experience leading initiative team retention marketing , customer experience , customer success number industry . extensive experience aspect program development optimization , developing creative innovative solution , identifying problem opportunity , leading cross-matrixed team , achieving superior result . enjoy building valuable relationship work well people level organization including stakeholder , senior executive , management , team member , customer . ✉ amanda.atkins.davis @ gmail.com
Red Hat
https://www.linkedin.com/company/red-hat
➤ Leading and developing Red Hat's first customer lifecycle marketing function and team while driving data-centric adoption, engagement, or renewal programs throughout post-sales lifecycle to increase customer loyalty and retention.
➤ Partnering with product, portfolio, corporate marketing, product management, and sales to apply actionable customer insights, feedback, and narratives through go-to-market strategies and programs.
➤ Targeting key audiences with personalized, intelligence tactics and associated nurture campaigns to drive development and successful execution of adoption programs to support strategic growth technologies.
➤ Establishing the first strategic alignment between sales and marketing organizations around common post-sales customer lifecycle approaches in collaboration with the lifecycle selling team and supporting cross-sell/upsell and digital strategies.
Greater Atlanta Area
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Director, Customer Lifecycle Marketing
Red Hat
https://www.linkedin.com/company/red-hat
➤ Serving as Manager of Customer Value and Marketing in 2015, handling integrated marketing initiatives, to then being promoted to Director of Customer Listening and Engagement in 2018.
➤ Led strategic direction, program execution, and a global, cross-functional organization for Customer Experience Marketing, Voice of Customer, Customer Success Enablement, and Portfolio Management functions.
➤ Led teams in developing transformative programs and services that responded to customer feedback while increasing revenue and driving loyalty by improving customer experiences and providing compelling customer engagements.
➤ Drove the development of an integrated marketing approach to customer lifecycle management including implementing an enhanced onboarding experience as well as email and social media nurture campaigns
➤ Developed and grew Red Hat's first customer experience focused marketing function into a 10 associate global team
Greater Atlanta Area
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Director, Customer Listening and Engagement/Manager, Customer Value and Marketing
Red Hat
https://www.linkedin.com/company/red-hat
➤ Provided strategic marketing leadership by directing and managing all marketing, branding, and communications programs or projects for strategic customer engagement services and initiatives.
➤ Managed the marketing, branding, and communication for the Red Hat Customer Portal, Red Hat Support and product security as well as created Red Hat's first subscription value marketing campaign.
➤ Developed Red Hat's first customer onboarding campaign to increase engagement, improve loyalty, and foster renewals
➤ Drove the development and execution of Red Hat's outbound security vulnerability response across customer-facing channels including email, mobile, and the Red Hat Customer Portal to mitigate risk and improve reliability.
Greater Atlanta Area
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Marketing Manager, Customer Experience and Engagement
Various Companies
https://www.linkedin.com/company/various-boards
➤ Account Manager – VantagePoint Marketing – 05/2011 to 09/2012
➤ Market Insight and Strategy Manager – Eastman Chemical – 01/2009 to 05/2011
➤ Graduate Intern, Investor Relations – TVA – 05/2008 to 12/2008
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Previous Work History
Master of Business Administration - MBA
Concentration in Marketing and Secondary Concentration in Innovation & Entrepreneurship
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Haslam College of Business at the University of Tennessee
https://www.linkedin.com/school/haslam-college-of-business/
Bachelor of Arts - BA
Political Science with Minor in Spanish
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Maryville College
https://www.linkedin.com/school/maryville-college/
Dare to Lead™ Trained
Dare to Lead
SiriusDecisions
SiriusDecisions Certified B2B Pro
https://www.linkedin.com/in/derin-parks-06bb311ba
Bradenton, FL
Derin Parks
Attorney/Partner at Grimes Hawkins Gladfelter & Galvano, P.L.
https://www.linkedin.com/in/pooja-khator-89a1ba190
North Port-Sarasota Area
Pooja Khator
Medical Doctor at Coastal Eye Institute
https://www.linkedin.com/in/parul-khator-502143231
Atlanta, GA
Parul Khator
Eye Surgeon at Georgia Eye Partners
https://www.linkedin.com/in/claygarrett
Atlanta, GA
Clay Garrett
Software Engineer at Square
https://www.linkedin.com/in/sarah-garrett-09055ab8
Atlanta, GA
Sarah Garrett
Licensed Realtor at Keller Williams Peachtree Road
https://www.linkedin.com/in/scott-bullock-050a459
Atlanta Metropolitan Area
Scott Bullock
Co-Founder & President at EyeSouth Partners
https://www.linkedin.com/in/suresh-khator-aa933614
Houston, TX
Suresh Khator
Associate Dean at University of Houston
https://www.linkedin.com/in/renukhator
Houston, TX
Renu Khator
Chancellor and President of University of Houston
https://www.linkedin.com/in/allysonbarnhart
Raleigh, NC
Allyson Barnhart
Senior Principal Customer Marketing Manager at Red Hat
https://www.linkedin.com/in/kevin-newton-43824a47
Maryville, TN
Kevin Newton
Associate Attorney at The Law Offices of Mayer and Newton
https://www.linkedin.com/in/morgan-stepp-b8b51353
Alcoa, TN
Morgan Stepp
Water Treatment & Homeland Security
https://www.linkedin.com/in/kentkyker
Knoxville, TN
Kent Kyker
SVP Operations at Education Loan Finance
https://www.linkedin.com/in/loneal5
Seattle, WA
Lindsey O'Neal Yoder
Microbiologist, Biochemist, and Molecular Biologist
https://www.linkedin.com/in/blake-williams-462970123
Knoxville Metropolitan Area
Blake Williams
Clerk & Master Deputy Clerk
https://www.linkedin.com/in/nickwoerner
Raleigh, NC
Nick Woerner
Director, CX at Mineral
https://www.linkedin.com/in/alana-scarsella-744355172
Greater Seattle Area
Alana Scarsella
Client Success Manager at Microsoft
https://www.linkedin.com/in/douglas-loomis-a08836214
Atlanta Metropolitan Area
Douglas Loomis
Law Enforcement Professional
https://www.linkedin.com/in/jessicaavail
Hendersonville, TN
Jessica Cunningham, CMFO
Senior Accountant at City of Hendersonville, TN
https://www.linkedin.com/in/zachry-honea-983302a6
Lewisville, TX
Zachry Honea
Assistant Project Manager - Gilmon Fox General Contractors
https://www.linkedin.com/in/jessyhanley
Belvedere Tiburon, CA
Jessy Hanley
VP of Marketing at Intuit - Growth Marketing Leader
Liked by Amanda Atkins Davis
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Yesterday was my last day at Sealed Air Corporation.  Next week starts a new chapter for me – returning to Milliken & Company, the company that…
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Women In Marketing (WIM) -- Raleigh/Durham/Chapel Hill, NC
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Ad Age BtoB
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Eastman Chemical Alumni Group
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BMA Carolinas
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B2B Social Media
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UT MBA
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Maryville College Alumni
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Tennessee MBA Alumni
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