Allen Allaman
Engagement Manager at Google
Engagement Manager at Google
Specialties: •	Digital media strategy
•	Measurement and learning planning
•	Campaign management
•	Social media measurement
•	Data Manipulation and KPI tracking
Google
https://www.linkedin.com/company/google
I deliver technical solutions across Google’s products for top customers
San Francisco, California, United States
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Engagement Manager
Google
https://www.linkedin.com/company/google
San Francisco Bay Area
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Consultant, Ad Solutions
Google
https://www.linkedin.com/company/google
Managing digital display campaign launches for the biggest West Coast advertisers (Toyota, Tmobile, Mattel, THQ, Kroger, Virgin America, Sony Pictures to name a few). Consulting with clients to get the most out of their digital advertising, from creative development to trafficking. Drawing on past experiences to aid with performance analytics and measurement strategy.  Piloting campaign management integration with the Teracent dynamic ad platform and platform unification into DFA.

Working cross functionally with sales to further marketing collateral as well as horizontally redefining work systems to reach a new level of efficiency.

Responsibilities
•  Project management between clients, internal teams, and vendors
•  Consulting with clients for digital media optimization and ROI measurement strategy
•  Communication of extremely technical projects to non-technical stakeholders
•  Utilization of automation tools to vastly improve work process efficiency
San Francisco Bay Area
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Rich Media Campaign Manager, Creative Services
Universal McCann
https://www.linkedin.com/company/um-ww
Led the analytics workbook process and KPI analysis for the $25MM Microsoft Windows 7 digital advertising campaigns. We brought in ad server data and tied it to website conversion performance, engagement within rich media, and other quantitative marketing measures. Social media and survey data were key qualitative ingredients that also informed our analysis and subsequent strategic optimization insights.

Responsibilities
•	Research and development of marketing insights
•	Online advertising analytics
•	Social media marketing measurement
•	Project ownership and project support
•	Presentation development

Core Competencies
•	Telling stories from analytics
•	Presenting to clients and sr management
•	Online measurement tools ( Atlas Solutions, MediaMind/Eyeblaster, Radian6, 
    Twitter Analytics, Klout, Social Mention, etc. )
•	Integrated use of office productivity software (Excel, Access, Tableau, Powerpoint)
•	Optimization and automation of work processes (beginning VBA and SQL)
•	Collaboration with outside business partners
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Senior Analyst, Decision Sciences
Universal McCann
https://www.linkedin.com/company/um-ww
Led the search analytics effort for the Microsoft Windows 7 launch campaign in ’09. I looked at paid search performance to evaluate traffic quality by keyword effectiveness and linked that up with cost efficiency.  

Developed a Windows 7 global dashboard after collection and aggregation of digital performance metrics from 5 markets outside the US.

Responsibilities
•	Surfacing marketing insights from vast amounts of search data
•	Managing agency partner relationships
•	Leading a horizontal team to research social media best practices
•	Training new analysts and the broader team on Excel skills and automating tasks

Core Competencies
•	Familiarity with SEM reporting tools (Google and Bing API, Covario)
•	Evaluation of video syndication and video engagement performance
•	Verbal and written communication 
•	Interpersonal relationship management 
•	Multi-functional teamwork
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Decision Science Analyst
Young & Rubicam
https://www.linkedin.com/company/young-&-rubicam
Worked with an awesome small team that helped give me a great foundation of analytical skills grounded in a marketing sensibility. I helped take web analytics, direct marketing, and digital media data to paint a picture of Invisalign and Blue Cross advertising performance.

Assisted the new business team by reverse engineering competitor advertising strategies for Guthy Renker competitive set in order to provide strategic insight into future media tactics and spend levels.

Responsibilities
•	Competitive research
•	Media planning research
•	Data management
•	Lead data aggregation

Core Competencies
•	Heavy use of Excel, Powerpoint, and beginning SQL queries
•	Competitive research and media planning tools (Nielson, TNS-MI, AdRelevance, etc)
•	Online reporting tools ( Webtrends, Google Analytics, Atlas )
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Marketing Intern
Business Administration
Winner: 2007 Entrepreneurship Challenge
Marketing, Entrepreneurship
California State University
Business Administration
Marketing
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Kent State University
https://www.linkedin.com/school/kent-state-university/
Cuyahoga Falls High School
Analysis Exchange
https://www.linkedin.com/company/analysis-exchange
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Student Volunteer
https://www.linkedin.com/in/briana-wallace-mba-5a521333
Massapequa, NY
Briana Wallace, MBA
Engagement Manager at Google
https://www.linkedin.com/in/gordonredmond
San Francisco, CA
Gordon Redmond
Engagement Manager at Google
https://www.linkedin.com/in/swetali-mohapatra-b34b9583
Sunnyvale, CA
Swetali Mohapatra
Engagement Manager, Professional Services, Google Cloud
https://www.linkedin.com/in/ken-hume-6b769638
Aurora, CO
Ken Hume
Owner, Bent Spruce Consulting
https://www.linkedin.com/in/pavankurudi
Cupertino, CA
Pavan Kurudi
Client Partner, Sales, Customer Success , Business strategy, Operations
https://in.linkedin.com/in/jeevanahegde
Bengaluru
Jeevana Hegde
Cloud Customer Engineer at Google
https://www.linkedin.com/in/stephanie-sanders-009b0934
Greater Chicago Area
Stephanie Sanders
Engagement Manager at Google
https://www.linkedin.com/in/johnkrebsbach
Chicago, IL
John Krebsbach
Head of Engagement Managers at Google
https://www.linkedin.com/in/thien-doan-132b108
Los Angeles, CA
Thien Doan
Media Coordinator at Mercury Media
https://www.linkedin.com/in/kira-mamula
Atlanta Metropolitan Area
Kira Mamula
Sales + Marcom + Content Producer
https://www.linkedin.com/in/dustin-woo-77269751
Culver City, CA
Dustin Woo
CEO at LPW CPAs
https://www.linkedin.com/in/kristenanderson
Greater Chicago Area
Kristen Fletcher
Head of Global Ads Privacy at Google
https://www.linkedin.com/in/david-sigler-a1981439
Vista, CA
David Sigler
owner at Sigler Bros Custom Furniture
https://www.linkedin.com/in/amydiette
New York, NY
Amy Diette
Leader of Digital, MarTech and Data Informed Marketing :: Hospitality, Mega-Casino Resorts, Sports and Entertainment
https://www.linkedin.com/in/glenn-highcove-ab08162
Northridge, CA
Glenn Highcove
Digital Media Programmatic Revenue and Ad Operations Expert
https://www.linkedin.com/in/davewisdom
New York City Metropolitan Area
Dave Wisdom
VP Solutions and Strategy, Engagement at Bloomreach. Data & MarTech Enthusiast, MBA, Gets Things Done.
https://www.linkedin.com/in/kragklages
Los Angeles Metropolitan Area
Krag Klages
VP, Group Director, Data Solutions at Horizon Media, Health and Wellness Coach, and Yogi
https://www.linkedin.com/in/bencathers
New York, NY
Ben Cathers
Global Principal Solutions Consultant at Hootsuite
https://www.linkedin.com/in/matthew-gaynor-56a6484
New York, NY
Matthew Gaynor
Solutions Architect
Sina Ghaboussi
      
          



            
              
        
              
  

    
        While working on the Toyota business I have worked with Allen as our Google point person. The relationship has been everything I hoped for and more. Allen has been very proactive, innovative in bringing us new and creative ways to meet our technical and marketing objectives and transparent. His work ethic is above and beyond working through weekends holidays and makes himself available whenever needed. I consider him a vital reason for our success and a part of our team.

With these qualities mentioned it makes recommending Allen very easy thing to do. Whitney Webb
      
          



            
              
        
              
  

    
        Allen started on my team during the Windows 7 launch campaign. This was a high-profile campaign and it was critical that Allen ramp up quickly. He most certainly did, and was even able to manage some complex relationships with other UM offices and agencies virtually immediately.

One of Allen’s tremendous strengths as an analyst is his constant eye on automation and process improvement. He created a workbook process for our global reporting that saved us many, many hours, and on more than one occasion allowed us to meet deadlines we otherwise would have had to miss.
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I needed an updated headshot for my #linkedin profile and decided to get a few pictures taken with my favorite #coworker as wellI can always rely…
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Next Tuesday I will present “Capturing the Indirect Impact of Marketing Media Channels in Online Advertising” in an event hosted by Research Triangle…
Ad Age Discussion Group
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Marketing I Social Media I Business I Digital I Crypto I NFT's
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Digital Marketing
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Social Media Marketing and Measurement
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Cal State East Bay Career Connections
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Digital Analytics Association
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Social Media Marketing Group by Connect365.io
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Google Professional Network
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Crain's Cleveland Business
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