aakanksha sinha
Strategist at Northbound
strategist northbound | duke fuqua '2020
graduated master management study degree duke university fuqua school business , undertaking 52 credit , ranging data analysis marketing , single academic year . duke fuqua , developed interest role data technology played business , motivating opt second major stem along business administration degree . wa also determined gain real experience problem-solving . participated fuqua client consulting practicum ( fccp ) , , along mm student , helped vinventions , second largest wine closure company , devise digital marketing strategy diversify client portfolio . furthermore , undergrad , opted journalism satiate desire ask . also worked fundraising manager urmi foundation , education-oriented ngo child developmental disability come underprivileged household . , wanted build sustainable livelihood child disability could contribute family earn respect society . came self-help group beneficiary 18 year age trained making made diary , paper bag , etc . also , designed manual educated family individual basic book-keeping mathematics . apart curious , enjoy connecting people diverse background learn experience well share mine . please contact aakanksharsinha @ gmail.com find might contribute add value .
Northbound
https://www.linkedin.com/company/northbound-llc
Northbound is a brand strategy firm based in downtown Seattle. Some of our clients include Amazon, Microsoft, Ergomotions, Bank of Hawaii, etc.

Some of my responsibilities include :

•Provide consulting insights and manage communication for at least 10-12 brand-related projects every month for Microsoft’s Azure and Security portfolio 
• Build monthly reports consisting of over 40 projects across 5 portfolios for Executives at Microsoft
•Evaluate Northbound’s business performance metrics (such as NPS) quarterly and provide solutions to improve service efficiency  
•Conduct qualitative and quantitative analysis, and surveys  to support clients in building business insights and informed decision making
• Support Northbound’s internal marketing team in digital marketing efforts through social media planning, blogging, and web analytics using Google Analytics
Seattle, Washington, United States
https://media-exp1.licdn.com/dms/image/C560BAQGsawlxgvmN0w/company-logo_100_100/0/1528742606288?e=1655942400&v=beta&t=1sfhuZqc1dI1jEHHIpEbK0FgCOgYaXRVAtjAaDhAHm4
Strategist
The Luminary Agency
https://www.linkedin.com/company/theluminaryagency
As an Inbound Marketing Associate, I am responsible for coming up with strategies to improve the digital presence of the Luminary Agency. For this, I will conduct a competitor analysis, analyze metrics to gauge web traffic and come up with recommendations to improve SEO.
New York City Metropolitan Area
https://media-exp1.licdn.com/dms/image/C4D0BAQHbI3vvpiQL1g/company-logo_100_100/0/1608234249727?e=1655942400&v=beta&t=xZU1sxYZ5a3BnKLamqMsb6T-ujs0QNone5ITqShOy_E
Inbound Marketing Associate
Seefood.menu
https://www.linkedin.com/company/seefood-menu
Member of the marketing and communication team.
Responsible to build a summer marketing campaign strategy for seefood's website based application and oversee the execution
Develop ad campaigns using Google and FB ads to increase website traffic and lead generation
Analyze marketing metrics such as conversion ratio, ROI & lifetime value to develop digital insights
New Jersey, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQHwN5M0Lt8DWw/company-logo_100_100/0/1588800928978?e=1655942400&v=beta&t=rN0vgntH2PAiJNJqGKU-bpr6fxgzoIEtRy1kBumPF6U
Strategist
Duke University - The Fuqua School of Business
https://www.linkedin.com/company/fuqua-school-of-business
As a graduate student interested in nuances of decision making and negotiation, I assisted  Professor Hemant Kakkar and PhD student  Jessica Paek in research about behavior of different types of leaders. For instance, dominating leaders would delegate task in such a way that their subordinates reach out to them periodically, inflating the leaders' self importance.
https://media-exp1.licdn.com/dms/image/C4E0BAQEn9qHBdXgDsw/company-logo_100_100/0/1544819214941?e=1655942400&v=beta&t=UmOlv6TkPRBOUnlVPvtkKQYiLTVlchumv7dOTEsgodQ
Graduate Research Assistant (Management Decision Making)
Vinventions
https://www.linkedin.com/company/vinventions
Collaborated with Vinventions, the second largest wine closure company worldwide, to develop a journey roadmap of small winery consumer interactions and insights, by conducting interviews with current and potential clients.
Designed surveys and analyzed data collected for trends in small wineries and provided marketing strategy recommendations on how to attract small wineries.

Data Analytics, Strategic Consulting, Market Research, Digital & Market Entry Strategy
Raleigh-Durham, North Carolina Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGf42qTUxITyQ/company-logo_100_100/0/1519866651270?e=1655942400&v=beta&t=68WtDra7Zwm-pZxmWsz87ne5e93c1XaQJ7WSH7sF1JQ
Startegy and Marketing consultant
Child Care Services Association
https://www.linkedin.com/company/child-care
As DISI social innovator, I worked with Child Care Services Association. My role demanded extensive research on various HR software available for NGOs based on price point, on-boarding software, consumer friendly interface etc. Other responsibilities included suggesting ideal HR to employee ratio and similar suggestions for efficiency enhancement of the organization.
Raleigh-Durham, North Carolina Area
https://media-exp1.licdn.com/dms/image/C4E0BAQH39ejWCjgT2w/company-logo_100_100/0/1577979222697?e=1655942400&v=beta&t=QxC-vCnaapPuS8h2gakZqJfy124lA0dw52yKaJM0_DQ
Project Innovator under Duke's Interdisciplinary Social Innovator
Urmi foundation
As a Fundraising Manager, I was expected to raise resources for Urmi Foundation, an Educational Not for profit for children with developmental disabilities.

Despite being the youngest member on the team, I supervised three project leads, gained a deeper understanding of the public sector, and led the completion of a project called Mini MBA (focused on developing financial literacy and sustainable livelihood among children with disabilities) from conceptualization through implementation. 

I was actively involved in drafting a self-help manual to educate beneficiaries to run a self-help organization from scratch. 

I successfully pitched the organization’s mission to prospective donors, utilizing data to present compelling messages, and increased donations. 

Other responsibilities included producing marketing content, designing campaigns for crowdfunding, and accounting for resource utilization to donors.
Mumbai, Maharashtra, India
Fundraising Manager
Pugmarks Eco Tours Pvt. Ltd. - India
https://www.linkedin.com/company/pugmarks-eco-tours-pvt-ltd---india
Led camps for youngsters interested in sustainable tourism across Maharashtra, India as Camp Leader,
honing leadership and communication skills

Completed an eight-month extensive leadership training program conducted by the firm; participated in
camps promoting eco-tourism and sustainability to create environmental awareness among youngsters
Mumbai, Maharashtra, India
https://media-exp1.licdn.com/dms/image/C4E0BAQEnjFCyv-TYtg/company-logo_100_100/0/1519880638963?e=1655942400&v=beta&t=TyvDWDezl3UszeRFQx2uE6kUw7gnOGuaOuULCO3GAWE
Camp Instructor
Bnjara
Content Writer
Urmi foundation
Mumbai, Maharashtra, India
Media Intern
YES FOUNDATION (India)
https://www.linkedin.com/company/yes-foundation-india-
Mumbai, Maharashtra, India
https://media-exp1.licdn.com/dms/image/C560BAQG5VOxr-piPLg/company-logo_100_100/0/1521236880406?e=1655942400&v=beta&t=L-wp0zm0GT9Nm8fNude55apArqQav2cWwpLUL4f0tNM
Fellow
Corporate Infocom Pvt. Ltd.
https://www.linkedin.com/company/corporate-infocom-pvt-ltd
Delhi
https://media-exp1.licdn.com/dms/image/C4D0BAQGUM885a_UBiw/company-logo_100_100/0/1593515791034?e=1655942400&v=beta&t=fqwUgl-ZHMe3Z4nhSR3_EAilAB0LNBh5q7JJWGgP_4g
Team Lead
Local Press Co
https://www.linkedin.com/company/local-press-co
Mumbai, Maharashtra, India
https://media-exp1.licdn.com/dms/image/C510BAQFGq6gzzlmbJw/company-logo_100_100/0/1519878884274?e=1655942400&v=beta&t=OKx3EO62wbsHK8_5Dz_mjbmhrZ4O2uP1eU_y6Mx_4Tk
Intern
Master of Management studies 
Business Administration and Management, General
https://media-exp1.licdn.com/dms/image/C4E0BAQGXW0yOhYBbCg/company-logo_100_100/0/1547069414882?e=1655942400&v=beta&t=_uzbHlBqo7t4o-NSZMKjaNkmFVgfKddp2jtHEUc25-Q
Duke University
https://www.linkedin.com/school/duke-university/
Master of management studies 
Double Major in Management Science and Technology Management (MSTeM), Merit scholarship recipient, Graduate and Professional Council Representative for MMS program, Consulting Club Core Member
Management 
https://media-exp1.licdn.com/dms/image/C4E0BAQEn9qHBdXgDsw/company-logo_100_100/0/1544819214941?e=1655942400&v=beta&t=UmOlv6TkPRBOUnlVPvtkKQYiLTVlchumv7dOTEsgodQ
Duke University - The Fuqua School of Business
https://www.linkedin.com/school/fuqua-school-of-business/
Bachelors of Mass Media 
I pursued B.M.M from K.C College where I studied Marketing, advertising, psychology, public relations to name a few. In the final year, I specialized in journalism.
Communication and Media Studies
https://media-exp1.licdn.com/dms/image/C4D0BAQGs9lPjxXtyCQ/company-logo_100_100/0/1519926943697?e=1655942400&v=beta&t=1NA_ckvV-XKELDhluV2VjObdTnAIXXi8jbaouSGLD7Q
KC College
https://www.linkedin.com/school/kccollege/
Bachelor's degree
Courses included marketing, journalism, public relations, management, economics.
Mass Communication/Media Studies
https://media-exp1.licdn.com/dms/image/C4E0BAQGsu_DimiqUow/company-logo_100_100/0/1519905080435?e=1655942400&v=beta&t=Sa0BWs3A0LPDnGfuYVzrG_FCCa5FECl_GGoNw7tAUe0
University of Mumbai
https://www.linkedin.com/school/university-of-mumbai/
high school 
Science and Mathematics 
D.A.V Airoli
Duke Fuqua school of business
Fuqua Merit Scholarship
For showing bravery by saving a man's life in mumbai local
Rotary
Veer Bala Award
Environment
Pugmarks Eco Tours Pvt. Ltd. - India
https://www.linkedin.com/company/pugmarks-eco-tours-pvt-ltd---india
https://media-exp1.licdn.com/dms/image/C4E0BAQEnjFCyv-TYtg/company-logo_100_100/0/1519880638963?e=1655942400&v=beta&t=TyvDWDezl3UszeRFQx2uE6kUw7gnOGuaOuULCO3GAWE
Volunteer
Social Services
Cerebral palsy association of India
Anchor
Animal Welfare
Pet owners and animal lovers, PAL
Volunteer
Coursera
coursera.org
Mastering Data Analysis in Excel
http://coursera.org/verify/9E92FB3Q23EV
Duke University
www.coursera.org
ML7NTYA4BWW9
Business Metrics for Data-Driven Companies
https://www.coursera.org/account/accomplishments/certificate/ML7NTYA4BWW9
DataCamp
www.datacamp.com
Intermediate R
https://www.datacamp.com/statement-of-accomplishment/course/afe46246684ad921e885d13e59a9f1e66a56c6ee
DataCamp
www.datacamp.com
Introduction to the Tidyverse
https://www.datacamp.com/statement-of-accomplishment/course/b6eb89cfca50f59370d3371441195ebea686f091
DataCamp
www.datacamp.com
Introduction to R
https://www.datacamp.com/statement-of-accomplishment/course/c7958555047e853bdf5a7b79ca2657bc11610e98
Coursera
www.coursera.org
57NJNM4TDNAU
SQL for Data Science
https://www.coursera.org/account/accomplishments/verify/57NJNM4TDNAU
Ghantali Mitra Mandal
Diploma in Teaching Yoga
Google Digital Academy (Skillshop)
analytics.google.com
Advanced Google Analytics
https://analytics.google.com/analytics/academy/certificate/hbv9XvIMRQO2vdK1K12eqQ
Google Digital Academy (Skillshop)
analytics.google.com
Google Analytics for Beginners
https://analytics.google.com/analytics/academy/certificate/lqiml0zmTxWWKrsi2Rp-JA
HubSpot Academy
hubspot-academy.s3.amazonaws.com
90cf5c202ab2479a994059ce61e3b1f8
Social Media Strategy
https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/90cf5c202ab2479a994059ce61e3b1f8-1590870782568.png
British Council
IELTS Certificate 7.5
Google Digital Academy (Skillshop)
skillshop.exceedlms.com
53395193
Google Analytics Individual Qualification
https://skillshop.exceedlms.com/student/award/53395193
Goethe-Institut e.V.
A2 in Deutsch
DataCamp
www.datacamp.com
Cleaning Data in R
https://www.datacamp.com/statement-of-accomplishment/course/870123f67b56361fad7b24b9c554ef46d0411de0
KC College
Creative writing
Bayside journal
Journalism
KC College
T.V Anchoring
https://in.linkedin.com/in/mittal-riddhi
Ahmedabad
Riddhi Mittal
MMS Candidate | Duke University - The Fuqua School of Business
https://in.linkedin.com/in/ginika-kathuria
New Delhi
Ginika Kathuria
Duke - Fuqua MMS
https://www.linkedin.com/in/shruti-singala
Durham, NC
Shruti Singala
Duke Fuqua MMS Co2022 | Citi | NITK | Qatar
https://www.linkedin.com/in/lily-posternak-5b1395167
Durham, NC
Lily Posternak
Incoming MMS candidate at Duke University’s Fuqua School of Business | Student Athlete at Duke University
https://www.linkedin.com/in/siri-chandana-muttavarapu
West Lafayette, IN
Siri Chandana Muttavarapu
Duke - Fuqua 2020 | Project/Program Management | Strategy | Business Analyst
https://www.linkedin.com/in/reeva-sakaria
Durham, NC
Reeva Sakaria
Duke Fuqua MQM: Business Analytics ‘22
https://www.linkedin.com/in/pratik-bansal
Durham, NC
Pratik Bansal
Duke University - Fuqua School of Business | BITS Pilani
https://www.linkedin.com/in/aryareddythummalapally
Durham, NC
Arya Reddy Thummalapally
MBA Candidate at Duke University - The Fuqua School of Business
https://www.linkedin.com/in/abhik-jain
Durham, NC
Abhik Jain
Masters Student at Fuqua School of Business
https://www.linkedin.com/in/richakothiyal
Durham, NC
Richa Kothiyal
Duke University MBA Candidate, The Fuqua School of Business ('22) | Forte Fellow | Product Manager
https://www.linkedin.com/in/meghana-harish
Greater Minneapolis-St. Paul Area
Meghana Harish
Business System Analyst at Tata Consultancy Services | Duke Fuqua'20
https://in.linkedin.com/in/deeksha-koilakonda
Hyderabad
Deeksha Koilakonda
Duke University - The Fuqua School of Business
https://www.linkedin.com/in/ravi-tolani
Philadelphia, PA
Ravi Tolani
Corporate Strategy at Vanguard
https://www.linkedin.com/in/sarahjdaly
Atlanta, GA
Sarah Daly
Associate at McKinsey & Company
https://www.linkedin.com/in/amitmeh
New York City Metropolitan Area
Amit Mehndirata
Associate Director Analytics Novartis| Southern Illinois University | GSK
https://in.linkedin.com/in/aakriti-anand
Delhi, India
Aakriti Anand
EY Automotive Business Consulting - Performance Improvement | US CPA Candidate | Duke Fuqua '20
https://www.linkedin.com/in/mary-ergul
Brooklyn, NY
Mary Ergul
Creative & Experience Strategy
https://www.linkedin.com/in/kofi-aidoo
New York, NY
Kofi Aidoo
Junior Strategist at Johannes Leonardo | MAIP 2020 Alumnus | MPMS 2021
https://www.linkedin.com/in/jessica-neira-77368a23
Brooklyn, NY
Jessica Neira
Strategist at Publicis
Liked by Aakanksha Sinha
https://www.linkedin.com/signup/cold-join
If you’re interested in applying to Duke University - The Fuqua School of Business to the MMS program, this video might be useful to you 🙂 Thank…
Liked by Aakanksha Sinha
https://www.linkedin.com/signup/cold-join
After being a client of Northbound Brand several times, I’m delighted to share we’ve joined forces. As a CMO I needed what they specialize in –…
Liked by Aakanksha Sinha
https://www.linkedin.com/signup/cold-join
I am incredibly excited to announce that I have joined the Manscaped team as an Acquisitions Associate. I'll be working with advertising in the audio…
https://in.linkedin.com/in/aakanksha-sinha-28b12440
Bengaluru
Aakanksha Sinha
Senior Manager- Corporate HR at Wipro Consumer Care and Lighting
https://in.linkedin.com/in/aakanksha-sinha-092a08105
Karnataka, India
Aakanksha Sinha
IIT Guwahati-PGP
https://www.linkedin.com/in/aakankshasinha1
Seattle, WA
Aakanksha Sinha
Senior Director of Research Services @ Casey Family Programs & Co-Founder @Spice Waala
https://in.linkedin.com/in/aakanksha-sinha-aa8491131
Delhi, India
Aakanksha Sinha
Coffee Consultant || Area Sales Manager ||
https://in.linkedin.com/in/aakanksha-sinha-04253324
Bengaluru
Aakanksha Sinha
Analyst 3 , Business Applications at Western Digital | CRM Solution Analyst |SFDC Requirement Analysis ,Development and Admin | JavaScript | Deployment | Integration | SOAP | REST
Marketing Communication
https://media-exp1.licdn.com/dms/image/C4D07AQGOnvwCLDUrvQ/group-logo_image-shrink_200x200/0/1631369648569?e=1647691200&v=beta&t=N54JAJZQz8GQQiWmLMzjxT0rcG96U47rFBjBiroIATg
https://www.linkedin.com/groups/59008
Ivy League Startups & Entrepreneurs: Ivy & Oxford Cambridge MIT Stanford Duke Berkeley Chicago
https://media-exp1.licdn.com/dms/image/C5607AQG7NUPxmg4BdQ/group-logo_image-shrink_200x200/0/1631420974968?e=1647691200&v=beta&t=aYVMO5jSR5xSMVF7g0KvIq8IJDsqP0IR-Wxj_oJNhGE
https://www.linkedin.com/groups/677897
DukeNY
https://media-exp1.licdn.com/dms/image/C4E07AQEnid4DXNTrUg/group-logo_image-shrink_92x92/0/1630998308425?e=1647691200&v=beta&t=UWejb7KUYvSzEOr3cW901s9CQbLm_Rtq2B_vbpMJaDA
https://www.linkedin.com/groups/1915678
Strategy Consulting Network
https://media-exp1.licdn.com/dms/image/C4D07AQGZpVEPMxPztg/group-logo_image-shrink_92x92/0/1525125046823?e=1647691200&v=beta&t=pX_1L0iVMExJNgzq9QP-kbhknUyUyK0ckNs9l_52nAc
https://www.linkedin.com/groups/1968923
Corporate Social Responsibility (CSR) & Sustainable Development (Sustainability)
https://media-exp1.licdn.com/dms/image/C4D07AQG0RcTX8fheeg/group-logo_image-shrink_200x200/0/1631358108365?e=1647691200&v=beta&t=w7s-2AC8mfXByyJCAaQjUPjx34YVenoFi8QZmO7xQcc
https://www.linkedin.com/groups/82951
Duke University's Fuqua School of Business Alumni
https://media-exp1.licdn.com/dms/image/C4E07AQEoJbHOiJu9QQ/group-logo_image-shrink_92x92/0/1631009071391?e=1647691200&v=beta&t=koc73P-qLGB_jECcUX2hPA9LKkPrVZFFgJBqi6xBwm4
https://www.linkedin.com/groups/41421
Digital Marketing
https://media-exp1.licdn.com/dms/image/C4D07AQG_ojpd1_NxIw/group-logo_image-shrink_200x200/0/1631007741746?e=1647691200&v=beta&t=QuC8yt8ZSBWxAV-5WtdaZ6wLb7yattjT2mRRpdNND0E
https://www.linkedin.com/groups/62352
DukeGEN Seattle
https://media-exp1.licdn.com/dms/image/C4D07AQH56El-P28w0Q/group-logo_image-shrink_200x200/0/1631368972562?e=1647691200&v=beta&t=YcUv8FKpMmsvNYvYXkNwkHUrJtOE9Caj9QNfw4kwgZ8
https://www.linkedin.com/groups/5100504
Banking Careers
https://media-exp1.licdn.com/dms/image/C4E07AQGOwazi-XuFrg/group-logo_image-shrink_200x200/0/1631006238391?e=1647691200&v=beta&t=lczlGaEXOgnrY-yQlJTRk5EsIEMPoKVIrvxzZKY9wjg
https://www.linkedin.com/groups/1843082
Harvard Business Review Discussion Group
https://media-exp1.licdn.com/dms/image/C5607AQFoObVGhIVOMw/group-logo_image-shrink_92x92/0/1631009516456?e=1647691200&v=beta&t=xOD-C_zILhhriFfdYAgddBaRHZwSmrSUfdDHj4pvNZY
https://www.linkedin.com/groups/3044917
Duke Asian Alumni Alliance
https://media-exp1.licdn.com/dms/image/C4E07AQFK2DtU6vnXig/group-logo_image-shrink_92x92/0/1631001252714?e=1647691200&v=beta&t=JzPV4SfqWgJjCsSZqNR4ddDeQT6rSdX19-cDJOyXs2A
https://www.linkedin.com/groups/12406627
Marketing & Social Media for Entrepreneurs, Businesses and Startups | Blockchain
https://media-exp1.licdn.com/dms/image/C4D07AQHjhxigsQ8_CQ/group-logo_image-shrink_200x200/0/1630997637244?e=1647691200&v=beta&t=Hm_WZlP27kJEPxZds2ib5CHjyAzVxNODjrYQ_eMMN84
https://www.linkedin.com/groups/2153986
CSR
https://media-exp1.licdn.com/dms/image/C4D07AQE2_VWDms-BJg/group-logo_image-shrink_200x200/0/1631375277360?e=1647691200&v=beta&t=t6XFjEIrmZeVCZDE1lRkGfjQ-sR4izKjzwGnCtXWlJs
https://www.linkedin.com/groups/59299
Media & Marketing Professionals Worldwide
https://media-exp1.licdn.com/dms/image/C4D07AQF2Afr19AjB_Q/group-logo_image-shrink_200x200/0/1631364143458?e=1647691200&v=beta&t=OeDWBD_zY-0ySMxjr3XRpOIizQfQyNWZs3YHn0O1GGA
https://www.linkedin.com/groups/78629