aaron craddock , mba ✅
CEO | Founder at Craddock Holdings
ceo @ craddock holding | 📈🚛🚚 truck driver recruitment | performance marketing | real estate marketing 🏠🏢📈| think bigger . dream bigger .
true test success come run challenge . see time testing opportunity . reminded word great henry ford : “ everything seems going , remember airplane take wind , it. ” relentless pursuer growth , love providing best lead generation solution client helping business grow stem bigger purpose change thing better . , problem opportunity - step toward . like digital marketing expert , thrive intense pressure challenge . digital marketing dna . effort constantly push boundary , innovate , step towards problem ; combined 10 year experience providing best lead generation solution client transportation/logistics , higher education , large-scale real estate marketing , craddock holding wa born . highlight career include : - mentored led talented group manager , ultimately responsible department 60+ top tier digital talent - developed strategic partnership university alabama msm program , guest lecturing , recruiting top talent - grew mom team revenue contribution 60 % one year - achieved google certified partner status august 2013 setting company apart competition b2b space - sustained annual growth rate 20-39 % yoy 3 consecutive year key skill include leadership team building , executive coaching , digital lead generation , performance marketing , ppc advertising , campaign management , seo consulting , marketing operation & technology , digital strategy . primary industry : transportation / logistics truck driver recruitment higher education recruitment real estate ( residential , commercial , top broker ) home service ( roofing , plumbing , hvac , etc . ) always interested learning interacting others , happy connect like-minded individual !
Craddock Holdings
https://www.linkedin.com/company/craddock-holdings
•	Build and transform a team of sales, tech, and design talent into a team of subject matter experts
•	Help clients in various industries get real results from their marketing dollars (serving multiple industries including but not limited to: Truck Driver Recruitment, Higher Education Recruiting, and large-scale Real Estate)
•	Use executive coaching skills to identify trends and strategies for maximizing return on investment for clients
•	Drive integrated, digital marketing programs by creating demand for company products, establishing brand credibility and accelerating growth across all lines of business
•	Manage the creation of high impact campaigns, promotions, as well as optimize and report on PPC campaigns performance
•	Execute SEO strategy, including keywords research, on page and off page optimization

Craddock Holdings helps businesses grow through impactful digital marketing strategies that drive results.

Our Process:
•	Position Analysis
•	Strategic Consulting
•	Marketing Execution
•	Conversion Rate Optimization

www.craddockholdings.com
Tuscaloosa, Alabama Area
https://media-exp1.licdn.com/dms/image/C4E0BAQG5fkOUdCQUfA/company-logo_100_100/0/1568782135662?e=1655942400&v=beta&t=zgrFXlmGE0RkiZlGHEixeZ1CK1CKJ9u8Qd60jIDAXFU
CEO | Founder
Randall-Reilly
https://www.linkedin.com/company/randallreilly
•	Served and helped inform strategy by partnering cross-functionally with Digital, Data, Events, Audience, Newly Acquired Companies
•	Researched and implemented the newest emerging Marketing Technology including DMP’s (Data Management Platforms), DSP’s (Demand Side Platforms), Google Suite, Facebook, and other emerging Tech
•	Supervised and provided on-going coaching and mentoring to the digital team
•	Created synergy by working on the Data leadership team, and consulting with our Digital leadership team
Tuscaloosa, Alabama Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFxkkvytAllJg/company-logo_100_100/0/1644802782936?e=1655942400&v=beta&t=5DCcXDNBvLnB6Ro_rDu_9jOTMKzVl4gVdN2y-zoqRdw
Director, Digital Audience Exchange; Data Division
Randall-Reilly
https://www.linkedin.com/company/randallreilly
•	Led a team of experts spanning across web development, account management, innovation, SEM, and SEO
•	Oversaw 8 figure annual budget focused on improving both retention and contribution to the bottom line
•	Grew team staff over 100% in a short period of time
•	Started and completed my Executive MBA while working full time in this role
•	Steadily increased EBITDA contribution with special focus on innovation and efficiency
•	Rapidly expanded marketing efforts into IP targeting, Facebook, YouTube, and countless other new platforms in the Marketing Technology landscape
Tuscaloosa, Alabama Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFxkkvytAllJg/company-logo_100_100/0/1644802782936?e=1655942400&v=beta&t=5DCcXDNBvLnB6Ro_rDu_9jOTMKzVl4gVdN2y-zoqRdw
Director of Performance Marketing; Digital Division
Randall-Reilly
https://www.linkedin.com/company/randallreilly
•	Managed a team of talented Coordinators who are truly the best at what they do
•	Managed online marketing campaigns for hundreds of clients in the Recruiting, Transportation, Logistics, and Construction Industries
•	Contributed to the development and management of meaningful digital performance metrics
•	Supported data-based decisions for web and social media properties by driving ongoing benchmarking, web and social media metrics, and analytics intelligence
•	Grew MoM team revenue and contribution over 60% in under one year
Tuscaloosa, Alabama Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFxkkvytAllJg/company-logo_100_100/0/1644802782936?e=1655942400&v=beta&t=5DCcXDNBvLnB6Ro_rDu_9jOTMKzVl4gVdN2y-zoqRdw
Performance Marketing Manager; Digital Division
Randall-Reilly
https://www.linkedin.com/company/randallreilly
•	Oversaw online marketing campaigns for over 100 businesses in Recruiting, Transportation, Logistics, and Construction
•	Helped clients with brand development, exponential website traffic growth, hiring & revenue increase by using advanced marketing tactics
•	Lived and breathed Google Analytics and Google Adwords on a daily basis, constantly testing, failing, improving, adapting, and winning
•	Improved social media performance with targeting, coordination and content enhancement
•	Pioneered leveraging Remarketing and other cutting edge digital offerings to grow MoM digital revenue over 145% in a one year period
•	Helped Randall-Reilly officially achieve Google Certified Partner status in August of 2013 setting company apart from competition in the B2B space
Tuscaloosa, Alabama Area
https://media-exp1.licdn.com/dms/image/C4E0BAQFxkkvytAllJg/company-logo_100_100/0/1644802782936?e=1655942400&v=beta&t=5DCcXDNBvLnB6Ro_rDu_9jOTMKzVl4gVdN2y-zoqRdw
Performance Marketing Coordinator; Digital Services
Tuscaloosa County Commissio
•	Gained valuable experience serving the public and working under excellent leadership
•	Determined the applicants’ qualifications for licensure by evaluating the information obtained
•	Processed applications and checked them for accuracy and completeness
•	Answered questions and provided advice to the public regarding licensing policies, procedures, and regulations
License Clerk
AT&T
https://www.linkedin.com/company/att
•	Participated in excellent sales training program with AT&T
•	Consistently top sales performer after only 3 months of experience and training
•	Focused on the newest emerging mobile technology, paired with a solution based selling approach
•	Determined solutions for clients in escalated situations by executing problem-solving skills
Northport, AL
https://media-exp1.licdn.com/dms/image/C560BAQE6Wr9RUG3OuA/company-logo_100_100/0/1533066385525?e=1655942400&v=beta&t=l5j2bQTjt4nOW0PcpT6DoXTIU4snEIfhvwD4qeMfjIQ
Retail Sales Consultant
Global Connections Cultural Exchange Program
•	Led a team of ten college students, teaching English in a Thai University
•	Ensured maximum learning and knowledge retention by creating a unique, student-centered lesson plans and assignments for each class
•	Met course objectives by creating and implementing course agenda, lesson plans, and activities.
•	Planned, Directed, and Managed English camp in Pattaya, Thailand for 200 Thai College Students
Thailand
Team Leader
Master of Business Administration (M.B.A.)
Executive MBA Program | The University of Alabama | Class of 2016
Business Administration and Management, General
https://media-exp1.licdn.com/dms/image/C4D0BAQFxedRB7q9Ceg/company-logo_100_100/0/1608312804397?e=1655942400&v=beta&t=KkGqdfrkFVYUdCKKyERBhVofICFusGYmIBosKMDpBkE
University of Alabama
https://www.linkedin.com/school/university-of-alabama/
Bachelor of Science
Commerce and Business Administration; Accounting
https://media-exp1.licdn.com/dms/image/C4D0BAQFxedRB7q9Ceg/company-logo_100_100/0/1608312804397?e=1655942400&v=beta&t=KkGqdfrkFVYUdCKKyERBhVofICFusGYmIBosKMDpBkE
University of Alabama
https://www.linkedin.com/school/university-of-alabama/
Semester Abroad
Accounting
https://media-exp1.licdn.com/dms/image/C560BAQE6Ha1lQNaw7g/company-logo_100_100/0/1644915809948?e=1655942400&v=beta&t=dqatT0Y79h7oIl_8Dg9Ro6eXFNfsRkAYr7S3T03h68Q
Thammasat University
https://www.linkedin.com/school/thammasatuniversity/
Board of Directors; October 2012 - December 2018
Marketing/Communications Task Force - Chair; November 2015 - December 2018
Tuscaloosa Character Council
Board of Directors
LinkedIn
www.linkedin.com
Database Clinic: MySQL
http://www.linkedin.com/learning/database-clinic-mysql
Google
www.google.com
Google Adwords Certified
https://www.google.com/partners/#i_profile;idtf=104659014987231828306;
The University of Alabama
Continuing Education - Business Analytics
https://www.linkedin.com/in/ginger-craddock
Austin, TX
Ginger W. Craddock
Focused on Client Success | Professional Kolbe Certified™ Consultant | Executive Coach | Team Builder
https://www.linkedin.com/in/joshhinds
Tuscaloosa, AL
Josh Hinds
Digital Marketing & Online Publishing since 1996. Specialty: SEO & organic traffic. Founder, GetMotivation.com & Author.
https://www.linkedin.com/in/wayneboesiger
Lincoln, Nebraska Metropolitan Area
Wayne Boesiger
Founder of Trucking Executives Council.
Founder at SL Recruiting Resources. We Generate Truck Driver Leads & Offer 3rd Party Recruiting Services To Trucking & Transportation Companies
https://www.linkedin.com/in/carteramatthews
Greater Tuscaloosa Area
Carter Matthews
Digital Marketing | Business Development Strategist
https://www.linkedin.com/in/clint-moody
Tuscaloosa, AL
Clint Moody
National Account Executive At Craddock Holdings-- Truck Driver Recruitment Marketing- Trucking Clicks-
https://www.linkedin.com/in/presley-mccain
Tuscaloosa, AL
Presley McCain
Marketing Student, University of Alabama
https://www.linkedin.com/in/zack-flippo-3b16136b
Mobile Metropolitan Area
Zack Flippo
Digital Marketing Strategist
https://www.linkedin.com/in/nathan-warlick
Greater Tuscaloosa Area
Nathan Warlick
Business Development Intern at Celonis
https://www.linkedin.com/in/polly-trotter-6984a42b
United States
Polly Trotter
*
https://www.linkedin.com/in/mary-fair-828a3990
Northport, AL
Mary Fair
Assistant at Digital Management Team
https://www.linkedin.com/in/grant-prephq
Nashville, TN
Grant McCarty
Co-Founder of Bitcoin Policy Institute, Director of Policy and Public Affairs at Bitcoin Magazine
https://www.linkedin.com/in/krisrzepkowski
McDonough, GA
Kris Rzepkowski
Marketing Communications Leader | Build Team | Create Strategy | #GetSocial
https://www.linkedin.com/in/matt-beach-%F0%9F%9A%9A%F0%9F%87%BA%F0%9F%87%B8-38750388
Chattanooga, TN
Matt Beach 🚚🇺🇸
President at Ten4 Recruiting
https://www.linkedin.com/in/doreen-sheppard-135a04208
Dayville, CT
Doreen Sheppard
Sales Representative at DSS Trucking Services Ltd. - We Buy and Sell Used Trucks & Trailers North American Wide!
https://www.linkedin.com/in/jalenallen317
Indianapolis, IN
Jalen Allen
Student-Athlete at Marian University. Finance Major.
https://www.linkedin.com/in/danielbuckhannan
Greater Tuscaloosa Area
Daniel Buckhannan
Follower of Christ, Husband, & Dad...  and then I also get paid to help trucking companies hire more drivers.
https://www.linkedin.com/in/sean-allen-234762164
United States
Sean Allen
Transportation Executive
https://www.linkedin.com/in/bryan-whittecar-196432218
Casa Grande, AZ
Bryan Whittecar
--
https://www.linkedin.com/in/johnwesleyarnold
Greater Tuscaloosa Area
Wesley Arnold
Business Intelligence Developer at Southern Veterinary Partners
Pat Hightower
      
          



            
              
        
              
  

    
        We had the pleasure to work with Aaron and his team on several campaigns.  His digital knowledge
and overall leadership provided many successful lead generation campaigns for our mutual clients. Thomas Thayer
      
          



            
              
        
              
  

    
        It was my pleasure being introduced to Aaron as a MBA team member.  During our 18 months together, I was thoroughly impressed with his pleasant demeanor in a variety of situations. Aaron handled the stress, complex situations, and multiple demands placed upon him from his job and MBA classes.  
Throughout my career I have worked in Sr. Executive Mgmt., Business Ownership and various Non-Profits.  Few have caught me eye and have been outstanding enough for me to write a letter of recommendation.  I have put Aaron in the top 10% of all the business professionals I have encountered.  It has been obvious by his hard work and determination; Aaron would be a great asset to any future customer and/or employer.
AT&T CONNECTIONS GROUP
https://media-exp1.licdn.com/dms/image/C4E07AQEyg0np0NrZ_Q/group-logo_image-shrink_200x200/0/1631369707498?e=1647694800&v=beta&t=hG40GQEi-Q3Pe7bGziM2MiDDfGNZDdPEuktb08dh8ms
https://www.linkedin.com/groups/95489
Leadership Think Tank
https://media-exp1.licdn.com/dms/image/C4E07AQF4PSB2QIiwtQ/group-logo_image-shrink_92x92/0/1630998323461?e=1647694800&v=beta&t=bkI13sEAuCli_CBRNj0zzarqgTQBfRHq_aBQSLHZ5VA
https://www.linkedin.com/groups/39683
Manderson Graduate School of Business
https://media-exp1.licdn.com/dms/image/C4E07AQHK-b4cS1vC-w/group-logo_image-shrink_92x92/0/1631008440306?e=1647694800&v=beta&t=J1upalHY3_J5mURX9facAOTHIathYpIhE3Hu1oIqjkY
https://www.linkedin.com/groups/36420
Page Administrators Group
https://media-exp1.licdn.com/dms/image/C5607AQF5YrhXv-KDZw/group-logo_image-shrink_92x92/0/1630998735544?e=1647694800&v=beta&t=CZUQnXtadUvnojytviDiTur9CD3IBHGtboMwfXE-bvc
https://www.linkedin.com/groups/13703097
AT&T Alumni Network
https://media-exp1.licdn.com/dms/image/C4D07AQEyUAYUD6AuDQ/group-logo_image-shrink_200x200/0/1631367956425?e=1647694800&v=beta&t=UAdCJhD6r0d_uvTulfDivb6IfXdT3YpFxqHSOq_3VOI
https://www.linkedin.com/groups/43978
University of Alabama Culverhouse College of Business Alumni
https://media-exp1.licdn.com/dms/image/C4D07AQFgQ2wzVdmtwQ/group-logo_image-shrink_92x92/0/1631000191769?e=1647694800&v=beta&t=PBv0EH9JdYPZprdN_4STHf3-MiChZT6CoJ92GIfh0TM
https://www.linkedin.com/groups/51757
Google Adwords Certified Partners
https://media-exp1.licdn.com/dms/image/C5107AQF9LL7c0Z51zw/group-logo_image-shrink_200x200/0/1631395455531?e=1647694800&v=beta&t=tWTNTZnycPKZs-OUdMS-eMKpawaVmE8MbLf6mMRRX5A
https://www.linkedin.com/groups/3072129
Lassie & Edward Zia's International Networking Community
https://media-exp1.licdn.com/dms/image/C5607AQES6tKtIOrHSQ/group-logo_image-shrink_92x92/0/1631000596630?e=1647694800&v=beta&t=TV0jUBJ0OkOKzawPb8lSuMrwGN2D1FKsmTJp7gs2S_E
https://www.linkedin.com/groups/10507152
Digital Marketing
https://media-exp1.licdn.com/dms/image/C4D07AQG_ojpd1_NxIw/group-logo_image-shrink_200x200/0/1631007741746?e=1647694800&v=beta&t=23rBpbYa6DvqfYqxq395unhiW4sA8ngtjiKuRhfo4pA
https://www.linkedin.com/groups/62352
Online Lead Generation
https://media-exp1.licdn.com/dms/image/C4D07AQF77NdLx03NXQ/group-logo_image-shrink_200x200/0/1631376887343?e=1647694800&v=beta&t=ryMVYz6_-wAr74mNIzKijLL4EXx_1Rrgz9NCZ4HJzko
https://www.linkedin.com/groups/59923
The EDGE Incubator and Accelerator
https://media-exp1.licdn.com/dms/image/C4E07AQEIZKwmA17CcA/group-logo_image-shrink_92x92/0/1631005854179?e=1647694800&v=beta&t=z91TTo2blHEFbvJaQc0McaTG18Xp--8j0iQnd_rgxEg
https://www.linkedin.com/groups/4968382
Successful Entrepreneurs Community🔥
https://media-exp1.licdn.com/dms/image/C5607AQG7xzrZCLucuA/group-logo_image-shrink_92x92/0/1631011020223?e=1647694800&v=beta&t=GNxnx-S9Nswjdq-ndXf209kh_e7YrJVHQhjocBUVWjw
https://www.linkedin.com/groups/13794377
Harvard Business Review Discussion Group
https://media-exp1.licdn.com/dms/image/C5607AQFoObVGhIVOMw/group-logo_image-shrink_92x92/0/1631009516456?e=1647694800&v=beta&t=N51aFjT1S2GgFo3Kkf-R_g8K0gQandGsCPJP4OdoNzQ
https://www.linkedin.com/groups/3044917
Alabama Entrepreneurship Institute
https://media-exp1.licdn.com/dms/image/C4E07AQEJ4dt0XMiUkQ/group-logo_image-shrink_92x92/0/1631002531769?e=1647694800&v=beta&t=RdQyaJxVEnm1yy8COBKpGBnbLc8f8xRurgARi97DfXw
https://www.linkedin.com/groups/12036714