Aafreen Sabahat
Campaign Management at Corteva Agriscience
CAMPAIGN MANAGEMENT I BRAND MARKETING I MANAGE I GBPUAT
I am a result-oriented, responsible, creative, and confident person with a practical approach to problem-solving and a drive to see things through to completion. 

Possess more than five years of experience working with a diverse group of organizations and vendors. I have gained expertise in Brand Management, Marketing & Corporate Communications, Digital/Social Media Marketing, Campaign Management and Marketing Analytics in a Corporate setup. 

I believe creating and fostering relationships and giving back is a cornerstone of conducting business today. A team player who can work well with cross-functional teams, partnering with others to drive business objectives. 

I love what I do, and I'm passionate about being better every day!
I like to read, sketch, and enjoy cooking for my family and friends in my leisure time.
Corteva Agriscience
https://in.linkedin.com/company/corteva
Hyderabad, Telangana, India
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Campaign Management
Seedworks International Pvt. Ltd.
https://in.linkedin.com/company/seedworks-international-pvt.-ltd.
Hyderabad, Telangana, India
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Corporate Branding and Communications
Seedworks International Pvt. Ltd.
https://in.linkedin.com/company/seedworks-international-pvt.-ltd.
•Developing strategies and managing marketing campaigns across platforms to ensure products/services meet customers’ expectations and to build the credibility of brands
•Working with multiple stakeholders to drive and implement communications and branding strategies
•Brand positioning for product launches basis key product USPs and market insights
•Leveraging different platforms for online brand promotions/visibility and tracking their performance
•Handling marketing spends, and prepare media briefs across different platforms
•Maneuvering Corporate Events/Webinars/Conference/Exhibitions/Product Launch etc. to help deliver brand expectations
•Responsible for designing Collaterals/MCM ensuring timely delivery of marketing inputs to drive campaigns and promotional activities
•Responsible for designing Newsletters, Press Releases and Related Marketing Materials
•Ensuring communications consistency and communicating brand values to internal, external customers and stakeholders
•Developing and managing relationships with creative agencies and media partners
Hyderabad Area, India
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Branding (Field Crops) and Corporate Communications
Seedworks International Pvt. Ltd.
https://in.linkedin.com/company/seedworks-international-pvt.-ltd.
Hyderabad, Telangana, India
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Marketing Communication & Branding- Field Crops
Advanta Seeds
https://in.linkedin.com/company/advantaseeds
Market Research and Analysis
•	Generated brand wise revenue reports for analyzing product performance monthly basis
•	Designed various tracking formats for streamlining and evaluating business processes
•	Analyzing, evaluating and recommending impact of marketing activities on sales growth
•	Capability assessment of channel  partners and regional business geographies
•	Drafting sector related business reports with seasonal and technological advancements
•	Analysis of market/crop/region wise data for mapping market potential
•	Coordinated new product trials in suitable markets to understand promising brands

Marketing Communication Services
•	Coordinated with creative agencies for roll out of various marketing communications 
•	Designed strategic communications for dissemination of marketing content at regional levels
•	Developed corporate promotions and communications for exhibitions/fairs and trade magazines
•	Conceptualized pre-sales and post-sales activities for effective brand communication

Field Projects
•	Hands on experience 'Sales force effectiveness tool' for sales force management and last mile campaign operations, enabling real-time visibility
Hyderabad Area, India
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Business Analyst
UPL
https://in.linkedin.com/company/upl-ltd
Project Title- Understanding the market size, market potential and future trends for the state of Uttar Pradesh
Project Duration- 4 months (June 2015 to Oct 2015)

Project Objectives and Key Deliverables:

a) Mapping the market size and market potential of key territories, key crops and suggesting new 
     potential territories and crops with way forward.
b) In depth study of major competitors: market share, pricing, promotional strategy, SKU offered
c)  In house Distributors/Dealers capability assessment basis business performance over the years and
     subsequent categorisation with territory wise potential distributor/dealer mapping.
d) Understanding of key market yards, major crop movement and pricing trends.
Hyderabad Area, India
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Management Trainee
MIX
https://in.linkedin.com/company/mixglobaldata
Project Title- Financial Inclusion Analysis in India
Project Duration- 1 Month (Oct’14)

Project Objectives and Key Deliverables:

a) Identification of gaps and/or what are the other means of measuring the financial inclusion in India 
     using market research information tool provided in the MIX platform
b) Identification of the key stakeholders who can be benefited through this platform
c) Analysis of dataset in the MIX platform and highlight the key findings for regulators to include 
   “Pradhan Mantri Jan Dhan Yojana” in financial inclusion plan for India
d) Providing the government with suggestions to have special emphasis in the identified priority states 
    (North-East India) based on the key findings in terms of supply and demand gap parameters
e) Providing suggestions in improving the MIX platform with business model that it can adopt to 
     sustain their platform
Hyderabad Area, India
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Live Project Intern
Mahyco
https://in.linkedin.com/company/mahyco
Project Title- To study the Consumer Buying Behavior for Hybrid cotton Seeds in the state of Maharashtra.
Project Duration- 2 months (May 2014 to July 2014)

Project Objectives and Key Deliverables:

a) Study of consumer buying behavior for hybrid cotton seed in different regions of Maharashtra.
b) Identification of key factors which affect consumer’s purchase decision for a particular brand of 
     hybrid cotton seed.
c) Analyzing the competitive status of Mahyco as a brand in the market for hybrid cotton seed with 
     respect to other cotton players in the industry.
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Summer intern
Management Development Program
The	program focused on the way CCIB initiatives are built, maintained and enhanced in an organization.
Program objectives:
1. Increase awareness about the recent developments in the Corporate Communication initiatives
2. Hone strategic skills, necessary for developing effective Media	Relations
3. Identify and	bridge gaps in	the successful	implementation of CCIB	initiatives
4. Improve presentation	skills for better CCIB initiatives
5. Enhance organizational communication within and outside the organization
Corporate Communication and Image Building
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Indian Institute of Management, Lucknow
https://in.linkedin.com/school/indian-institute-of-management-lucknow/
PGDM (ABM)
PGDM(ABM)
Agribusiness
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National Institute of Agricultural Extension Management (MANAGE)
https://in.linkedin.com/school/national-institute-of-agricultural-extension-manag/
Bachelors of Science
Practical Crop Production (PCP) and Rural Agricultural Work Experience (RAWE)
Agriculture
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G. B. Pant University Of Agriculture & Technology
https://in.linkedin.com/school/g-b-pant-university-of-agriculture-&-technology/
Science
R.A.N Public School
A Plant science company engaged in research, production, and marketing hybrid seeds of Rice, Cotton, Millet, Mustard, and Vegetables. Mission is to provide superior seed solutions by harnessing technology and innovation to create value for all stakeholders in a sustainable manner. 
SeedWorks has been in the Indian seed business since 1998, Headquartered out of Hyderabad.
SeedWorks International Pvt Ltd.
Branding and Marketing Communication
One of the most sought-after corporate competitions in the country organized by AIMA
All India Management Association (AIMA)
Participation in 21st National Management Quiz 2020
Marketing Communication and Branding Efforts in Field Crops
SeedWorks International Pvt. Ltd.
Extraordinary Contributions in Marketing
Preparation of a case study on the global pulses scenario: status and outlook
Advanta Seeds
Rock Star Performer
National Institute of Agricultural Extension Management, MANAGE, Hyderabad
First prize "Akanksha"- A Business Plan competition in B-Fest "Krishi Chanakya"
SPICE CLUB, MANAGE HYDERABAD
Runner up "LIT '0'MELANGE- The Literary Carnival of MANAGE
Microfinance Information Exchange (MIX)
Runner up "Case study competition" cum live project
NIAM, Sumitomo Chemicals
Runner up "Tvastra-The Power of Creativity" print add competition
IIT Bombay and Selco Foundation
Second prize "SPARK: An idea Hunt" Case based business plan competition organised by IIT Bombay
Social Media Marketing Trends from LinkedIn Learning
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Understand Customers Needs and Online Behaviors from Google Digital Garage
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Market Reserach
"Project on understanding the market size, market potential and future trends for state of UP"
Market Research, Financial awareness, Financial Literacy
"Financial Inclusion Analysis- India" for Mixmicrofinance
Market Research
"Study of consumer buying behaviour for hybrid cotton seeds in different regions of maharashtra" for Mahyco
Harvard Business Review
https://in.linkedin.com/company/harvard-business-review
HBR Ascend Select is an exclusive and an invite-only community of aspiring leaders, handpicked by HBR Ascend. As a member of HBR Ascend Select, I have the opportunity to share my views and opinions with the editorial, marketing, and product teams of HBR Ascend.
I also participate in various research projects led by HBR Ascend.
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HBR Ascend Select Member
Coursera
Artificial Intelligence in Marketing by University of Virginia
LinkedIn
www.linkedin.com
Creating a Communications Strategy
http://www.linkedin.com/learning/creating-a-communications-strategy
LinkedIn
www.linkedin.com
Online Marketing Foundations
http://www.linkedin.com/learning/online-marketing-foundations-3
LinkedIn
www.linkedin.com
Social Media Marketing Trends
http://www.linkedin.com/learning/social-media-marketing-trends
Indian Institute of Management, Lucknow
Corporate Communication & Image Building
Coursera
Integrated Marketing Communications: Advertising, Public Relations and Digital Marketing by IE Business School, Madrid
United Nations Convention to Combat Desertification (UNCCD)
Rio+21 IYWC India Certification Program for Deserts and Fight against Desertification
https://in.linkedin.com/in/adarsh-kumar-singh-56a51535
Lucknow
Adarsh Kumar Singh
Campaign Activation Manager  at Bayer Crop Science
https://in.linkedin.com/in/arpan-mondal-0bb90b190
Howrah
ARPAN MONDAL
Sr.Marketing Executive at Corteva Agriscience
https://in.linkedin.com/in/bhanu-chander-reddy-ummareddy-915724a1
Andhra Pradesh, India
Bhanu Chander Reddy Ummareddy
Area Marketing Manager at Corteva Agriscience
https://in.linkedin.com/in/sathya-hithesh-221768181
Karnataka, India
Sathya Hithesh
Marketing ignition executive at Corteva Agriscience
https://in.linkedin.com/in/naveen-katla-b19bb9138
Warangal
Naveen katla
Marketing Ignition Executive at Corteva Agriscience
https://in.linkedin.com/in/nishanthi-g-453294213
Salem
Nishanthi G
student at knowledge business school 

Marketing and finance
https://in.linkedin.com/in/monika-ranapanga-856ba8213
Hyderabad
Monika Ranapanga
system at no
https://in.linkedin.com/in/mahesh-mishra-a25560114
Bhopal
Mahesh mishra
Zonal Marketing lead
https://in.linkedin.com/in/ajay-juneja-a1b03847
Hyderabad
Ajay Juneja
Business Head-Vegetable Seeds  at Seedworks International Pvt. Ltd.
https://in.linkedin.com/in/kuldip-prajapati-561411219
Anand
Kuldip Prajapati
Marketing Specialist at FMC Agrícola
https://in.linkedin.com/in/prem-gavai-902135212
Yavatmal
PREM GAVAI
MANAGEMENT INTERN-CC OPERATION
https://in.linkedin.com/in/abhijit-patil-21a5741b
Maharashtra, India
Abhijit Patil
Head Of Product (Crop Nutrition Business) at DeHaat
https://in.linkedin.com/in/shreekant-kamble-7b4910231
Mysore
Shreekant Kamble
Market Coordinator at Corteva Agriscience
https://in.linkedin.com/in/alifiyaamalani
Mumbai
Alifiya A.
Digital Marketing Manager at FirstCry.com (BrainBees Solutions Pvt. Ltd.)
https://in.linkedin.com/in/ashok-bura-b2ab3571
Hyderabad
Ashok Bura
Breeder at I&B Seeds Pvt. Ltd.
https://in.linkedin.com/in/peerzadafaisal
Srinagar
Faisal Peerzada
Senior Territory Business Manager at Yara India
https://in.linkedin.com/in/suresh-patil-1786a832
Hyderabad
SURESH PATIL
Senior Manager PSP (FC) at UPL Limited (formerly known as United Phosphorus Ltd.)
https://in.linkedin.com/in/monish-thangaraj-b7544121a
Chennai
Monish Thangaraj
--
Gajanan Gholve
      
          



            
              
        
              
  

    
        I worked with Aafreen during SeedWorks days. She is highly creative and perfect person to be with Brand marketing team. She is highly enthusiastic, energetic and workaholics along with good sense of humor keeping work station alive. She is the person on whom you can highly rely for any task. 
She has constantly  proven her skills and ability in marketing by creative ideas, developing marketing communication, new campaigns and many more... 
I wish her great grand success for future.  Om Prakash Gupta
      
          



            
              
        
              
  

    
        I worked with Aafreen in the same group at SeedWorks Int. Pvt. Ltd. Aafreen is very thorough professional with go getter attitude. She is always approachable and a colleague on which you can rely upon completely to get things done. She has progressed very well through different roles & responsibilities assigned to her.
She is very gentle and with her good sense of humour always keep workplace fun. 

I wish Aafreen all the success in her future endeavours. 

Liked by Aafreen Sabahat
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Proud to be part of such a wonderful organization...
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What exactly is NFT . Hope this helps . If am missing something comment below 👇 For more such videos follow @nehasaini_focusongood on Instagram…
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We are glad to welcome Shruthi Varma as our HR Business Partner. Ms. Varma holds an MBA (HR) from Pondicherry University and gained 11+ years of HR…
AGRI JOBS Agriculturalist Veterinary Dairy Milk Production Organic Farming Agronomist Fruit & Veg
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Marketing Communication
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Organic Farming
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Food Corporation of India
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e-Agriculture Community of Practice
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Worldwide Pantnagar Alumni Association
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Harvard Business Review - Reader's Forum
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Indian Agriculture Professionals (IAP)
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Organic fertilizers
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AgTech and FoodTech
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Food & Agribusiness
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Adobe Photoshop Group
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Project Management Institute (PMI) Prep - LI Learning Group
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Six Sigma Learning Group - LinkedIn Learning
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