A. Ahmad Berry
Sr. Director, Demand and Digital Marketing at GE Digital
Senior Marketing Leader - Tech, SAAS. Board Member.
Accomplished, marketing and business development professional with significant experience in creating strategies for demand generation, loyalty, retention and voice of customer process.  Proven ability to partner with executives and senior leaders to develop actionable business plans that are integrated and aligned with go-to-market strategies. I bring a wealth of experience in many different areas of marketing – creative, scientific and tactical.
GE Digital
https://www.linkedin.com/company/ge-digital
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Sr. Director, Demand and Digital Marketing
Spectrum Enterprise
https://www.linkedin.com/company/spectrumenterprise
Charlotte, North Carolina Area
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Director of Marketing, Demand Generations & Campaign Strategy
Corning Incorporated
https://www.linkedin.com/company/corning-incorporated
Leader of US-based, multinational marketing organization. Responsible for the development and activation of strategic marketing plans and promotions to increase brand positioning, generate leads and enable sales. Lead the development and launch of campaigns and events to drive awareness, thought leadership and micro-targeted campaigns to drive specific sales and revenue initiatives Managed product commercialization and solution strategies targeting industry verticals and growth segments. Led the customer experience programs, throughout the customer lifecycle, including onboarding, early life, customer engagement/education, loyalty, referral and customer communications.  Managed market research and competitive intelligence.
Hickory/Lenoir, North Carolina Area
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Director of Marketing
Corning Incorporated
https://www.linkedin.com/company/corning-incorporated
led marketing strategy for industry verticals, growth segments, and applications. Manage key product launches and provided thought leadership/process/coaching associated with competitive/business intelligence, value prop development, audience-appropriate messages, etc. Created VOC-rich content and collateral.
Hickory, North Carolina
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Sr. Manager, Global Marketing - Growth Segments
Time Warner Cable
https://www.linkedin.com/company/time-warner-cable
Developed product marketing plans and tactics for new and existing Business Class products and services, including Internet, Voice, Network Services, and TV product lines. Created marketing plans to support the launch of new products – including all campaign elements, collateral, and supporting material such as invoice updates and web content.
Charlotte, North Carolina Area
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Manager, Product Marketing
TOSHIBA Global Commerce Solutions, Inc
https://www.linkedin.com/company/toshibacommerce
Develop tactical strategies for global demand generation; work closely with sales to identify key opportunities and focus areas - analyze industry data, and competitive intelligence . Leverage CRM /marketing automation applications including Seibel and Pardot to deploy and track marketing, communications and programs.
Charlotte, North Carolina Area
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Business Development Marketing Manager
IBM Retail Store Solutions / Toshiba Global Commerce Solutions
https://www.linkedin.com/company/ibm
Develop tactical strategies for global demand generation; work closely with sales to identify key opportunities and focus areas - analyze industry data. Leverage CRM /marketing automation applications including Seibel and Pardot to deploy and track marketing, communications and programs.  

Coordinate global marketing teams, budgets, assets, communications and campaigns targeting Toshiba business partners and retail customers. Provide recommendations to senior leadership regarding geo specific marketing operations, expenditures

Created company’s Small Business Program, established program perimeters, ecosystem, pricing, promotional and go-to-market strategy. Established the business case, test/use case and ongoing case study.

Design and produce digital content and promotional assets including: press releases, sales kits, case studies, product images (manage environment photo-shoots) and promotional opportunities, e.g., branded events and webinars.

Develop presentations for and deliver sales pitches and business cases to senior leadership, external board members and business partners. Establish and maintain sustainable relationships and strategic alliances, negotiate contract details, leverage assets and cross-promotion via strategic partners, digital media and sponsorship opportunities.

Liaison to the Board of Directors of the International Retail User Group; manage relationships, contracts, focus groups, industry events, communications and sponsorships.
Charlotte, North Carolina Area
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Marketing Manager
IBM Retail Store Solutions / Toshiba Global Commerce Solutions
https://www.linkedin.com/company/ibm
• Analyzed clients’ sales trends, historic market size and share data to forecast future sales and estimate clients’ inventory levels; analyses are used to assess clients’ future demand, internal productions capabilities and revenue goals
• Created decision-making models and ad-hoc analyses, via Excel, to depict production scenarios and P&L; models are used to support contract negotiations and determine future manufacturing needs
• Improved the forecasting planning process by initiating new techniques to determine market data more accurately
Fishkill, NY
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Marketing Analyst/Business Economist
Tennessee State University
https://www.linkedin.com/company/tennessee-state-university
• Managed grant funds designated for research and service delivery for the Governor’s Highway Safety Office (GHSO) and the National Highway Traffic Safety Administration (NHTSA).
• Conducted research including observations and surveys, analyzed data using advanced statistical analysis and provided detailed reports on the findings.
Nashville, TN
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Project Manager
Emdeon
https://www.linkedin.com/company/emdeon_3855
• Analyzed company’s historic, commercial business and fiscal data to develop financial models and scenarios used to evaluate the profitability of moving into the government sector.
• Developed a database used to catalog and cross-reference government RFPs as part of the American Recovery and Reinvestment Act of 2009; identified strategic opportunities and provided recommendations.
Nashville, TN
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Internal Consultant
Vanderbilt University - Owen Graduate School of Management
https://www.linkedin.com/company/vanderbilt-university
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Accelerator - Summer Business Institute Coach
Tennessee State University
https://www.linkedin.com/company/tennessee-state-university
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Fiscal Analyst
JPMorgan Chase
https://www.linkedin.com/company/jpmorganchase
• Conducted competitive analysis evaluating credit card rewards. Identified key competitors and best practices regarding travel rewards and online redemption, results were used for benchmarking services and offerings of rewards platform.
• Created decision-making analysis models, using Excel, used to support contract negotiations with potential marketing partners, provided recommendations regarding P&L, and revenue sharing.
• Collaborated with senior executives to value market potential of an innovative credit card product, designed a cross-channel marketing strategy; responsible for synthesizing and analyzing quantitative data
Wilmington, DE
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MBA Intern
FedEx Services
https://www.linkedin.com/company/fedex-services
• Enhanced strategy targeting minority and women segments by identifying key geographical markets, establishing partnership that increased customer pipeline, building data infrastructure to manage the pipeline and leveraging the retail footprint, and creating messaging that was culturally centric and/or in-language.
• Established and managed corporate alliances by cultivating sustainable relationships, negotiating contract details and executing go-to-market campaigns to promote alliance offerings.
• Managed A&P budget, advertising agencies, media firms, and event support agencies, resulting in print ads targeting over 500K magazine subscribers, radio commercials in target markets, and effective sponsorship of various events. 
• Coordinated market research including: market segmentation, zip code analysis,  market valuations, P&L analysis, spend analysis, analysis of syndicated research, data querying via SQL, and GQL, created DM models via Excel; research used to optimize sales initiatives.
Memphis, TN
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Marketing Specialist
BBA
Marketing
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Howard University
https://www.linkedin.com/school/howard-university/
MBA
Business
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Tennessee State University
https://www.linkedin.com/school/tennessee-state-university/
Jesuit College Preparatory School of Dallas
Ph. D
Public Administration
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Tennessee State University
https://www.linkedin.com/school/tennessee-state-university/
https://www.linkedin.com/in/elizabeth-beth-everhart-165557184
Charlotte, NC
Elizabeth (Beth) Everhart
Take a step towards your dreams every day!
https://www.linkedin.com/in/jason-rideout-06821b15
Charlotte, NC
Jason Rideout
Director; Transportation and Logistics at Levvel.io
https://www.linkedin.com/in/jasmine-white-profile
Charlotte, NC
Jasmine White, MBA
Senior Consultant at Sia Partners
https://www.linkedin.com/in/chelsea-zeytoonian
Charlotte, NC
Chelsea Zeytoonian
Supervising Senior Consultant at Sia Partners
https://www.linkedin.com/in/liz-sykes-095a6058
Charlotte, NC
Liz Sykes
Senior Manager at Sia Partners | CSM, POPM
https://www.linkedin.com/in/christa-harris-66369ba6
Charlotte Metro
Christa Harris
Senior Project Manager at Method
https://www.linkedin.com/in/mashabelinson
Boca Raton, FL
Masha Turbovsky
Corporate Growth | Special Projects at ACS Laboratory
https://www.linkedin.com/in/john-bayne-6b1a414
Elmira-Corning Area
John Bayne
Senior Vice President and General Manager, Mobile Consumer Electronics at Corning Incorporated
https://www.linkedin.com/in/florcymorisset
San Francisco Bay Area
Florcy Morisset, MBA/MA, CSM
Cofounder of Spooky Fresh | NFT & Metaverse Consultant | Investor | Former: Netflix, Dell
https://www.linkedin.com/in/joshua-bennett-md-mba-b239a47
Greater Harrisburg Area
Joshua Bennett, MD MBA
Consultant at Joshua Bennett, MD LLC
https://www.linkedin.com/in/jim-newman-a8853226
Greater Houston
Jim Newman
Director Of Strategic Communications at Americans for Medical Progress
https://www.linkedin.com/in/caroline-hewitt-mba
North Port-Sarasota Area
Caroline Hewitt, MBA
Vice President Marketing at American Oncology Network, LLC
https://www.linkedin.com/in/katmandelstein
Austin, TX
Kat Mandelstein
Marketing leader who sees the 🌏 through a digital lens
https://www.linkedin.com/in/bonniemcneil
Greater Boston
Bonnie Anderson
Passionate about unlocking whole person potential.
https://www.linkedin.com/in/scottgillum
Raleigh, NC
Scott Gillum
CEO & Founder at Carbon Design
https://www.linkedin.com/in/dgassel
Orange County, CA
Darcy Gassel
Strategic Alliances - Healthcare at Google Cloud
https://www.linkedin.com/in/kara-stemig
Byron, MN
Karinne (Kara) Stemig
Director Of Operations at Conversion Marketing
https://www.linkedin.com/in/rob-merkel-00208a3
New York City Metropolitan Area
Rob Merkel
General Manager enabling innovation in Healthcare & Life Sciences
https://www.linkedin.com/in/davidmundy1
Arlington, VA
David Mundy
Senior Director of Marketing (Cloud Security) at Tenable
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So proud of our team leading the way!
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Women are still making, on average, 82 cents to the dollar compared to men, and retiring with 30% less retirement income. This is an inequality we…
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I had the opportunity to speak about Critical Race Theory with my colleagues and I realized that people who support CRT AND those who are vehemently…
IRUG.  Bringing Retail Together.
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Consultants Network | Part of Consultancy.org
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