Antoinette K.
Associate Director, Marketing at U.S. News & World Report
Associate Director  of Marketing at U.S. News & World Report
Enthusiastic about all things Marketing! Analytical, creative, a team-player and an effective communicator.

Vertical & Industry Experience: Non-profit, Agency, Healthcare, Pharma, Technology, Online Education, Book Publicity
U.S. News & World Report
https://www.linkedin.com/company/us-news-and-world-report
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Associate Director, Marketing
2U
https://www.linkedin.com/company/2u
• Mentored and managed team of email marketing specialists while working collaboratively
with cross-functional teams to develop long term strategies and email analytics to improve
campaign performance, conversion and deliverability • Oversaw the final quality
assurance check on all marketing assets (email campaigns, new program launches & 
related assets)
Washington D.C. Metro Area
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Email Marketing Manager
Informa Engage
https://www.linkedin.com/company/informa-engage
• Managed team and oversaw successful completion of outbound marketing, content syndication and webcasts for lead generation programs (100+ campaigns per quarter) • Executed email channel and assisted with strategic messaging for live event attendee outreach • Developed nurture campaigns for newly acquired users to elicit engagement with relevant content • Created and managed all
aspects of targeted email marketing campaigns including copy writing, HTML design and creation, list selection and segmentation, and deployment • Created and analyzed detailed email tracking reports containing CTRs, open rates, opt out rates, and conversion rates to uncover audience trends across campaigns and products • Effectively communicated with Sales and Content teams to ensure successful completion of programs • Performed AB multivariate testing to ensure the highest conversion rates
Greater New York City Area
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Online Marketing Manager
PRSA
https://www.linkedin.com/company/prsa
• Responsible for creating social media, eblast marketing copy and roll-out calendars to promote all in-person professional development seminars and webinars • Played an integral role in the redesign of the look and feel of marketing collateral in order to drive interest in PRSA offerings, generate greater e-blast open and click-through rates, and help achieve revenue goals • Utilized content management system to input and update information for presenter sessions for International Conference, PR’s biggest learning and networking event • Collaborated with other departments on communications plans for other conferences • Edited external messaging for uniformity of organizational voice, and consistency with PRSA and AP styles
Greater New York City Area
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Marketing Coordinator
Ruder Finn
https://www.linkedin.com/company/ruder-finn
• Monitored media coverage for Global and US data/regulatory oncology milestones (medical meetings, FDA and global approvals) • Traditional and social media press material development, including disease awareness fact sheets • Scheduled internal and client meetings for the pharmaceutical brands, SOM230 (Signifor) and Zometa
Greater New York City Area
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Assistant Account Executive
GCI Health
https://www.linkedin.com/company/gci-health
• Monitored & tracked media coverage for industry news/trends that affects company and business • Compiled media & digital audits using a combination of Radian6, Factiva and Google News • Handled basic research of the healthcare industry to maintain a current knowledge base • Assisted with research for new business proposals
Greater New York City Area
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Marketing & PR Intern
Deep Focus
https://www.linkedin.com/company/deep-focus
• Competitive analysis: Researched Bulgari with other competitive luxury brands for PowerPoint presentation; tracked and monitored impressions on social networking sites • Wrote copy blurbs for Anthem Healthcare’s Twitter and Facebook pages • Brainstormed tactics with Communications Department for various clients’ social media campaigns
Greater New York City Area
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Social Media Intern
Planned Television Arts, division of Ruder Finn
https://www.linkedin.com/company/ruder-finn
• Worked on an assistant publicist level, working one-on-one with the media; secured and arranged radio and print placements for various authors • Researched and compiled media lists; wrote press materials; assembled client updates • Worked with publicists of all levels, including the managing director of company
Greater New York City Area
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Assistant to the Publicity Team
Binghamton University
https://www.linkedin.com/company/binghamton-university
Binghamton, NY
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Student Manager- Information Desk
Campus Life-New Student Programs, Binghamton University
Binghamton, NY
Orientation Advisor
Master of Science
Public Relations
Syracuse University, S.I. Newhouse School of Public Communications
Bachelor of Arts
English; Literature, and Rhetoric and Africana Studies 2008
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Binghamton University
https://www.linkedin.com/school/binghamton-university/
LinkedIn
www.linkedin.com
Unconscious Bias
http://www.linkedin.com/learning/unconscious-bias
Rachel Tu
      
          



            
              
        
              
  

    
        Over the course of three years, I've had the unique opportunity of working with Antoinette while in two different roles. Initially, as a direct report and later, as a coworker on an adjacent team. Both have been wonderful experiences!

As a manager, Antoinette trusted me to take ownership of my own work, yet provided guidance when necessary. She was supportive and vocal in championing the successful efforts of the individual, as well as the team. As a coworker, despite no longer being on the same team, she was always accessible and willing to collaborate. It's not often that you stumble upon someone as meticulous as she is - her attention to detail is remarkable. Antoinette would be an asset to any team. Halsey Diakow
      
          



            
              
        
              
  

    
        Toni is a consistent, team-first contributor - making her a pleasure to work with. Her assignments are completed on time, if not ahead of schedule, helping to maintain the timing of the project lifecycle. Toni unselfishly offers her time, knowledge and assistance to colleagues, improving efficiency and morale. I would highly recommend her as a valuable asset for any organization.
Liked by Antoinette K.
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So honored to have the opportunity to once again moderate an extraordinary panel for the “Advertising & Society Quarterly Journal” on our series the…
Liked by Antoinette K.
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Women don’t just deserve a piece of the 🥧WE’VE EARNED IT 💪🏾We celebrate the power of womanhood and female solidarity…
Liked by Antoinette K.
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Blessed to be named to the SEC community service team https://bit.ly/3Hc4Dzt
https://www.linkedin.com/in/antoinette-k-46769287
United States
Antoinette K.
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https://www.linkedin.com/in/antoinette-k-579230156
Arlington, TX
Antoinette K.
Agent at Primerica
https://www.linkedin.com/in/antoinette-k-15876b11
Trenton, NJ
Antoinette K
Chief of Information Systems at US Air Force Reserve
https://uk.linkedin.com/in/antoinette-k-23b80b121
London
Antoinette K
Sales Representative at Bram Auto companies
https://www.linkedin.com/in/antoinette-k-073048191
Memphis Metropolitan Area
Antoinette K.
Administrative Assistant at MMG
Binghamton University Alumni - DC Metro Area
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https://www.linkedin.com/groups/4447561
Binghamton University Alumni Association Professional Network
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https://www.linkedin.com/groups/53165
Binghamton University
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https://www.linkedin.com/groups/2202364
Newhouse Alumni Network
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https://www.linkedin.com/groups/111575
Binghamton University Alumni Association Job Forum
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https://www.linkedin.com/groups/43687