A. Jerrold Kinney, BA
Project Manager at Bespoke Sports & Entertainment
Senior Marketing & Strategy Professional | Increase Brand Loyalty, Customer Engagement & Experience
A steadfast senior marketing professional credited with combining high-level marketing acumen, process development, and cross-functional leadership ability to facilitate growth in highly competitive business markets and during times of transition. Highly accomplished in marketing, project management, and able to build and maintain relationships.
Bespoke Sports & Entertainment
https://www.linkedin.com/company/bespoke-sports-&-entertainment
United States
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Project Manager
Wells Fargo
https://www.linkedin.com/company/wellsfargo
•	Consult, plan, develop, and execute hospitality strategies and programs
•	Manage and allocate company owned tickets and hospitality assets secured through sponsorships and/or hospitality contracts
•	Collaborate with Sponsorship Managers to strategize, manage and execute hospitality assets obtained through sponsorships
•	Provide strategic consultation in the management of hospitality and development of programs with cross functional business partners and line of business leaders
•	Ticket management system subject matter expert; Track event tickets/hospitality assets
•	Oversee day to day management of assigned property hospitality relationships
•	Evaluate assets when considering new or renewed sponsorships
•	Create and deliver guest experiences that reinforce the brand and incorporate marketing materials where appropriate in order to maximize impact with customers
•	Pull ticket usage reports to make data driven decisions for the allocation of hospitality assets and development of hospitality programs
•	Assist Meeting & Events with ad-hoc hospitality requests, consultation and major program development and execution
•	Adhere to all mandatory compliance and regulatory requirements
Charlotte, North Carolina Area
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Marketing Program Manager, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
	Develop and manage project/change management methodology and standards for Finance Change Management and Technology
	Provide consultation to project and cross functional teams on implementing project methodology
	Conduct project methodology training sessions
	Work with Enterprise Global Policy team on implementing new change standards into methodology
	Communicate project methodology changes to the Finance Change Management organization
	Work with senior level leaders to further refine and develop the project methodology for Finance Change Management
	Administer project deliverable waiver requests
	Produce, review, and distribute training reports for the organization
	Assist project teams in developing and completing work plans, test plans, and other project related deliverables
	Participate and assist in Control Room environments for testing and deployment of projects
Charlotte, North Carolina Area
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Change Consultant, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
•	Successfully managed $12MM budget while supporting client communication/direct mail for merger
•	Managed and assisted with content development with external agencies
•	Developed production and audit timelines
•	Collaborated with business partners and all levels of leadership to accurately analyze and articulate customer impacts
•	Monitored, tracked, and reported associate readiness
Charlotte, North Carolina Area
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Sr. Marketing Programs Development Manager, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
	Communicated sponsorship activities to senior level management, associates and customers
	Executed and managed full life cycle of marketing programs
	Managed football programs among NFL teams sponsored by Bank of America
	Managed overall branding, media, and communications for football sponsorships
	Developed and managed hospitality programs for NFL and NASCAR sponsorships
	Developed and managed regional sponsorships events such as CIAA Basketball Tournament
	Worked with agency partners to strategize, plan and execute marketing programs
	Leveraged sponsorship assets to drive line of business goals
	Fulfilled TV, radio, and print media assets
	Managed re-branding of MBNA sports properties to Bank of America
Charlotte, North Carolina Area
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Regional Events Manager, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
•	Managed banking center and media site event preparations
•	Assisted with re-branding signage at banking centers, ATMs, and sports properties
•	Managed Marketing cross-functional metrics reports
Charlotte, North Carolina Area
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Marketing Programs Development Specialist, Officer
Bank of America
https://www.linkedin.com/company/bank-of-america
•	Ensured project team completed project management deliverables and complied with approved methodologies
•	Reviewed marketing collateral for new products and services
•	Facilitated cross-functional team meetings
Charlotte, North Carolina Area
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Project Analyst, Officer
E*Trade f/k/a DLJdirect/CSFBdirect
•	Traded equities, bonds, and mutual funds for clients
•	Explained complex investment industry topics
•	Provided customer service to new and existing clients
•	Obtained Series 7 and 63 FINRA licenses
Investor Services Representative
Bachelor of Arts
Business Administration
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Southern Wesleyan University
https://www.linkedin.com/school/southern-wesleyan-university/
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Clemson University
https://www.linkedin.com/school/clemson-university/
LinkedIn
www.linkedin.com
17 Questions to Help Improve Your Marketing
http://www.linkedin.com/learning/17-questions-to-help-improve-your-marketing
David Miller, MBA
      
          



            
              
        
              
  

    
        I have had the great pleasure of working with Jerrold at Wells Fargo. He is a professional who brings a wealth of marketing expertise, innovative thinking and a very personable presence to work. He is insightful in the strategies and tactics he employs to get the job done.
IEG's Sponsorship Community
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https://www.linkedin.com/groups/1690937
Marketing Communication
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TicketManager Client Group
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The Project Manager Network - #1 Group for Project Managers
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Professional Sports Network
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https://www.linkedin.com/groups/6797793
Sports Executives Connection | Business | Management | Marketing | Operations | Finance | Investment
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Charlotte Marketing Group
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Sports Industry Network
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Marketing & Communication Network
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Charlotte Sports+Business
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Sponsorship Insights Group
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Bank of America GWIM Tech & Ops Alumni
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Job Search And Career Help RIGHT NOW By Anthony Hines
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Sports Business Journal
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