aarohi abhyankar
Product Marketing Manager at adMarketplace
product | marketing | strategy
mission successful product marketer , enjoy developing , implementing , overseeing data-driven strategy product , people & organization . hardworking , goal-oriented marketing professional . curious nature , fast learner . thrive hands-on environment continue learn grow . strong background diverse skill set , ’ confident creative idea successful solution bring table . specialization : data analytics , marketing strategy , product marketing , sale marketing , content creation , storytelling tool : google analytics , google search console , google ad , similarweb , google suite , office job function : data-driven sale marketing strategy , social medium management , project management , product marketing , copywriting www.aarohiabhyankar.com
adMarketplace
https://www.linkedin.com/company/admarketplace
New York, New York, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQFLklYOQ0vqiA/company-logo_100_100/0/1519906500758?e=1655942400&v=beta&t=KaAHTdGaJAsWHxEixpS-_p9pBJNkmhzth6X780fGq-0
Product Marketing Manager
adMarketplace
https://www.linkedin.com/company/admarketplace
- Work directly with the head of marketing to ensure all marketing projects are running smoothly 

- Project manage various cross-functional marketing initiatives in collaboration with sales, business development, and human resource teams

- Manage and support external creative and PR agencies to ensure timely and efficient delivery of projects 

- Create sales marketing materials (pitch decks, one-sheets, etc.) for Conducive search monetization solutions for prospective publishers 

- Develop advertiser sales pitch decks by identifying gaps in advertiser paid search campaign performance and overall market position

- Conduct market research to analyze advertiser vertical trends and recommend account-specific sales strategies

- Curate industry-specific, product-specific, and company-specific content to distribute over social media channels and email. 

- Proactively report to management on market findings, industry trends, and potential advertisers to support company strategy on increasing market share as the company grows.
New York, New York, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQFLklYOQ0vqiA/company-logo_100_100/0/1519906500758?e=1655942400&v=beta&t=KaAHTdGaJAsWHxEixpS-_p9pBJNkmhzth6X780fGq-0
Marketing Manager
adMarketplace
https://www.linkedin.com/company/admarketplace
- Recommend data-backed strategies to win-back three key advertiser accounts post-pandemic
- Plan and execute the monthly social media content calendar to more than double engagement 
- Negotiate sponsorships with event vendors resulting in a 50% cost savings
- Create client success case studies with data-backed performance insights
New York, New York
https://media-exp1.licdn.com/dms/image/C4D0BAQFLklYOQ0vqiA/company-logo_100_100/0/1519906500758?e=1655942400&v=beta&t=KaAHTdGaJAsWHxEixpS-_p9pBJNkmhzth6X780fGq-0
Marketing Coordinator
adMarketplace
https://www.linkedin.com/company/admarketplace
- assist with creation of advertiser sales decks 
- analyze client campaign performance data 
- assist with creation of  quarterly business reviews 
- create social media posts 
- write blogs for website 
- assist with internal event invites
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFLklYOQ0vqiA/company-logo_100_100/0/1519906500758?e=1655942400&v=beta&t=KaAHTdGaJAsWHxEixpS-_p9pBJNkmhzth6X780fGq-0
Marketing Intern
New York University
https://www.linkedin.com/company/new-york-university
- managed a university residence hall floor with 40 first-year students 
- conducted 1:1 meetings with every student to guide them through their transition to college life
- planned floor and all-hall events to foster a community within a strict budget 
- carried out administrative tasks at the resource center (mail, packages, lock outs, answering student/parent questions) 
- implemented the policies laid out by ResLife to ensure student safety
- responded to after-hour emergency calls (hospital runs, noise complaints, wellness checks) when on duty (2-3 times a month)
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQF6TmzLkch0dQ/company-logo_100_100/0/1561566354660?e=1655942400&v=beta&t=r124YsAgZw3h7dsF0vOzexg0zy8oSXN8XNsK3Wyu_KI
Resident Assistant
IAB
https://www.linkedin.com/company/iab
- created bi-weekly newsletters for member organizations
- devised SEO strategy to increase website traffic
- wrote copy for and scheduled social media campaigns
- designed event marketing collateral
- assisted with updates for the company website
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQEdru1M6LbkOg/company-logo_100_100/0/1645032878680?e=1655942400&v=beta&t=Gemxt6sNgX1i8Ru7sZB1zmZ-FUrCYDZTtXpeH_c5hDA
Summer Marketing Intern
SourceMedia
https://www.linkedin.com/company/sourcemedia
- Assisted in tracking and maintaining online campaigns
- Reported campaign findings and results during meetings
- Tracked and reported on-site metrics and digital campaign performance
- Proposed recommendations to increase performance
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C560BAQETMMpvbgkdyA/company-logo_100_100/0/1580318692683?e=1655942400&v=beta&t=8gDIG41oRTYSDc60h6o_njspSRMlcHWcJrIxYtJ8tJY
Digital Marketing Intern
New York University
https://www.linkedin.com/company/new-york-university
- Conducted first-year student orientations 
- Acted as a peer advisor for nearly 50 first-year students 
- Curated inclusive programming for students 
- Facilitated open houses, Parents' Day and other year-round events
- Attended professional development training
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQF6TmzLkch0dQ/company-logo_100_100/0/1561566354660?e=1655942400&v=beta&t=r124YsAgZw3h7dsF0vOzexg0zy8oSXN8XNsK3Wyu_KI
Student Leader
Discern Living
https://www.linkedin.com/company/discern-living-technology-solutions-pvt-ltd
- Facilitated software integration for marketing automation (WebEngage) 
- Acted as a link between the Company and hired consultants
- Created marketing collateral: webpage, mailers
- Trained employees to use the new tool (WebEngage)
- Achieved targets for off-page marketing activities
Mumbai Area, India
https://media-exp1.licdn.com/dms/image/C510BAQEgcV_RffJXtw/company-logo_100_100/0/1526889679587?e=1655942400&v=beta&t=9JJmGrhXYy1ClhuBGh-58n6r2KW1s4JQ7DauLraX3No
Assistant Project Manager
Elanic
https://www.linkedin.com/company/elanic-services-private-limited
- Curated content for all social media platforms of the app 
- Filmed, edited and directed videos 
- Prepared trend reports based on usage data for consumers
Bengaluru Area, India
https://media-exp1.licdn.com/dms/image/C560BAQFkJoHBBJjkQw/company-logo_100_100/0/1519912659520?e=1655942400&v=beta&t=aEj_wrYpEOx4Q7trI7z5xePTaITv-Au1WRJ6KR6-kLg
Digital Marketing Intern
Bachelor of Arts - BA
Econometrics and Quantitative Economics
https://media-exp1.licdn.com/dms/image/C4D0BAQF6TmzLkch0dQ/company-logo_100_100/0/1561566354660?e=1655942400&v=beta&t=r124YsAgZw3h7dsF0vOzexg0zy8oSXN8XNsK3Wyu_KI
New York University
https://www.linkedin.com/school/new-york-university/
Arts and Culture
AFS Intercultural Programs
https://www.linkedin.com/company/afs-intercultural-programs
- Conducted orientations for new exchange student 
- Organized fundraising events 
- Counselled exchange students 
- Helped exchange students adjust in their host families 
- Arranged for meetings and presentations 
- Screened applications for prospective exchange students
https://media-exp1.licdn.com/dms/image/C4E0BAQGP1i1TTccH_Q/company-logo_100_100/0/1625216838835?e=1655942400&v=beta&t=77UpepTYkyJ4wD62CLasly20V643flDHrdeqK1wY200
Student Volunteer
Section4
www.credly.com
Section4 Certified Product Strategy
https://www.credly.com/badges/e8073692-8faa-477c-bd15-3248b57c34e3?source=linked_in_profile
Google Digital Garage
VSS
The Fundamentals of Digital Marketing
https://www.linkedin.com/in/shalynomalley
New York, NY
Shalyn O'Malley
Vice President of Marketing at adMarketplace
https://www.linkedin.com/in/steven-read
New York, NY
Steven Read
SVP, Product
https://ca.linkedin.com/in/viraj-joshi-5398aa52
Toronto, ON
Viraj Joshi
Global Regulatory Compliance - Fiera Capital
https://www.linkedin.com/in/paul-cohen-1475a68b
New York City Metropolitan Area
Paul Cohen
Publisher Account Manager at adMarketplace
https://www.linkedin.com/in/aquerijero
New York, NY
Andrea Querijero
Director, Enterprise Sales at adMarketplace
https://www.linkedin.com/in/kendall-murtha-56956671
New York, NY
Kendall Murtha
People Operations Manager at adMarketplace
https://www.linkedin.com/in/nicholasnye
New York City Metropolitan Area
Nick Nye
Senior Enterprise Account Manager at adMarketplace
https://www.linkedin.com/in/sarahshi910
New York, NY
Sarah Shi
Data Scientist at Meta (Facebook)
https://www.linkedin.com/in/dasha-grigorovich-42017914b
Miami Beach, FL
Dasha Grigorovich
Executive Assistant at adMarketplace
https://www.linkedin.com/in/matthew-shait-2786a126
New York, NY
Matthew Shait
Vice President, Operations at adMarketplace
https://www.linkedin.com/in/andreabrookev
New York, NY
Andrea V.
Wealth Management I FADP I Merrill Lynch
https://www.linkedin.com/in/lily-liangwen-luo
New York, NY
Liangwen (Lily) Luo
Senior Analyst, Pricing & Optimizations at adMarketplace
https://www.linkedin.com/in/elina-movsesyan
New York, NY
Elina Movsesyan, MBA
Product Manager at Kinesso
https://www.linkedin.com/in/kristin-king-4a7bab38
New York City Metropolitan Area
Kristin King
Associate People Partner @ Wunderkind
https://www.linkedin.com/in/denise-licari-456ab91
Mastic, NY
Denise Licari
Marketing Analyst at Custom Computer Specialists | Infinite Campus
https://www.linkedin.com/in/elenip4
Cincinnati, OH
Eleni Schwettmann
Senior Marketing Manager, MBA
https://www.linkedin.com/in/demin-wang-1b3742b5
Dallas, TX
Demin Wang
Digital Marketing | Marketing Strategy | Marketing Analyst
https://www.linkedin.com/in/marcussanford
Green Bay, WI
Marcus Sanford
Vice President, Integrated Media at Ruffalo Noel Levitz
Rachel Ngu
      
          



            
              
        
              
  

    
        Aarohi exudes creativity while being extremely hardworking and organized. She was able to sort through massive data sets and map out compelling data trends. She was a joy to work with! Diana Negron
      
          



            
              
        
              
  

    
        Aarohi was a pleasure to work with this summer.  She was eager to learn, inquisitive, a quick learner, intelligent and very engaging with everyone.  Aarohi was very accepting and appreciative of all feedback, support and guidance which made it very easy to work closely with her.  Working at the IAB she definitely left an impact on her team and even shared her wonderful ideas on SEO.  She would be a great asset to any company she joins.  
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Read Built In's exclusive interview with adMarketplace's President & Chief Operating Officer, Adam J. Epstein, on why we invest in our employees:…
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This splendid timelapse with the Milky Way stabilized is a reminder that the Earth is spinning through spaceCaptured at Crater Lake, Oregon by…
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Here is the proof that the exterior angles of a polygon always add up to 360 degrees! A brilliant visualization by PiMagic#maths #data #physics
https://in.linkedin.com/in/aarohi-abhyankar-20582841
Mumbai
Aarohi Abhyankar
SE at Accenture
Social Media Marketing & Advertising
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https://www.linkedin.com/groups/12105378