ashley cortez
Associate Manager - Marketing Strategy Content Integration (Merchandise) at The Walt Disney Company
associate - strategy marketing ( merchandise ) walt disney company
The Walt Disney Company
https://www.linkedin.com/company/the-walt-disney-company
•  Conducts weekly business reporting for Franchise Strategy programs; Develops, 
    compiles and distributes recaps for various communication and strategy initiatives
•  Supports over 15 programs launching within the fiscal year
•  Drives annual business results for domestic multi-million dollar franchises including      
    Princess, Rainbow, Mickey and others
•  Brainstorms, pitches and develops elevated strategies
•  Conducts market trend research to help drive strategic direction of programs
•  Monitors multi-channel platforms for media coverage on prioritized initiatives (print,           
   online, taped, recorded and radio) and production of after action reports
•  Collaborates with partners on editorial content for campaigns and initiatives 
•  Leads content development and planning for press days; Acts as Resort spokesperson 
   for media, radio and T.V. interviews with talent  
•  Develops and edits elevated content for pitches, press junkets and social platforms
•  Liaison to Global PR, site specific PR, Yellow Shoes and more related to content and    
   product placement; Conducts photography for sites as needed
•  Collaborates with social media, commercialization and creative partners on editorial campaigns and    
    initiatives 
•  Partners with notable brands for content placement including Heidi Klum, Lily 
    Aldridge, Vogue, Dancing with the Stars and more
•  Collaborates with influencers on key programs and products for global support
https://media-exp1.licdn.com/dms/image/C560BAQGXZv4H6QwUeA/company-logo_100_100/0/1625095446434?e=1655942400&v=beta&t=QSgJQofNzTmMPvhRh0gdUulNQcuGGA00nHobmVebISc
Associate Manager - Marketing Strategy Content Integration (Merchandise)
The Walt Disney Company
https://www.linkedin.com/company/the-walt-disney-company
•  Drove multichannel product, creative and business strategies for Walt Disney     
   Parks & Resorts franchise programs with a strategic and business mindset 
   including the first Disneyland Resort Pop Up Disney! experience, as well as 
   Princess, Rainbow, Mickey and others. 
•  Established financial goals, reacting to in-season performance and hindsight 
   performance to inform future seasons.
•  Applied research and trend analysis to the development of innovative growth 
   ideas for future initiatives
•  Partnered with Senior Managers on marketing initiatives for Disney Parks.
https://media-exp1.licdn.com/dms/image/C560BAQGXZv4H6QwUeA/company-logo_100_100/0/1625095446434?e=1655942400&v=beta&t=QSgJQofNzTmMPvhRh0gdUulNQcuGGA00nHobmVebISc
Global Product and Strategy Coordinator
The Walt Disney Company
https://www.linkedin.com/company/the-walt-disney-company
• Assisted with and organized professional product photo shoots for specific merchandise marketing needs
• Produced and Photo-edited digital marketing assets via PhotoShop for traditional and social media channels
• Content management of the Disney Parks Merchandise website (including products, events and offerings) 
• Marketed Disney Theme Park Merchandise events for the Disneyland Resort, Walt Disney World Resort, Aulani, a Disney Resort & Spa and other global partners
• Gathered information and developed content for the Merchandise Communications Newsletter
• Created and developed strategy for Digital Marketing and Social Media messaging as it relates to events, locations, product offerings
• Attended Merchandise Events with the ability to provide accurate information about current products and offerings to Guests
• Worked with partners across all Lines of Business throughout The Walt Disney Company 
• Organized the shipment, delivery and pick-up of products as needed
• Developed collateral for a variety of communications and marketing initiatives including web images, informational one-sheets, buckslips etc. 
• Developed and createdunique content for the blogs and Social Media
• Submited requests for legal clearances and approvals and wrote Creative Work Orders as needed
• Develops PowerPoint presentations, decks, etc.
• Promotes merchandise for niche groups including Passholders, Disney Visa Rewards Card, Disney Vacation Club and Club 33
https://media-exp1.licdn.com/dms/image/C560BAQGXZv4H6QwUeA/company-logo_100_100/0/1625095446434?e=1655942400&v=beta&t=QSgJQofNzTmMPvhRh0gdUulNQcuGGA00nHobmVebISc
Merchandise Communications Coordinator
The Walt Disney Company
https://www.linkedin.com/company/the-walt-disney-company
- Created memorable interactions 
- Provided exceptional guest service to guests 
- Cashier
Anaheim, CA
https://media-exp1.licdn.com/dms/image/C560BAQGXZv4H6QwUeA/company-logo_100_100/0/1625095446434?e=1655942400&v=beta&t=QSgJQofNzTmMPvhRh0gdUulNQcuGGA00nHobmVebISc
Stores Hostess
Fingerprint Communications
https://www.linkedin.com/company/fingerprint-communications
There were a wide variety of responsibilities during this postion which included: developing pitches for various clients and products signed to the company, handling social media accounts including Facebook, Twitter , and Instagram through Hootsuite, developing presentations to present to clients for new ideas and upcoming promotional events for products, and clipping magazines, newspapers, and online websites to show success of media stories for various clients
Los Angeles, California
https://media-exp1.licdn.com/dms/image/C560BAQEOpb4gxacMbw/company-logo_100_100/0/1519912213871?e=1655942400&v=beta&t=_bf1oiDZwjik4xaZr3SKGpSaGx0HaSfxU7oUJEbPR0o
Public Relations Intern
Bachelor of Arts (B.A.)
Public Relations and Communications
California State University-Fullerton
https://www.linkedin.com/in/katherine-kaufman-48503068
Burbank, CA
Katherine Kaufman
Associate, Brand Strategy and Analytics at The Walt Disney Company
https://www.linkedin.com/in/katelyncuster
Kissimmee, FL
Katelyn (Katie) Custer
Marketing Strategy Manager - Disney's Fairy Tale Weddings & Honeymoons
https://www.linkedin.com/in/anna-floersch
Los Angeles, CA
Anna Floersch
Corporate Brand Strategy at The Walt Disney Company
https://www.linkedin.com/in/trista-edgley-386b885
Kissimmee, FL
Trista Edgley
Marketing Strategy Manager at Walt Disney World
https://www.linkedin.com/in/maisa-gould-mba
Greater Orlando
Maisa Gould, MBA
Marketing Strategy Manager at Disney Parks, Experiences and Products
https://www.linkedin.com/in/ellensawin
Orlando, FL
Ellen Sawin, MBA
Marketing Strategy Manager at Disney Parks, Experiences and Products
https://www.linkedin.com/in/melissamargelos
Winter Garden, FL
Melissa Margelos
Strategy | Product Marketing | Branding | 
Marketing Strategy Manager at Disney Cruise Line
https://www.linkedin.com/in/alyssacasiano
Fountain Valley, CA
Alyssa Casiano
Administrative Assistant at Mullen Technologies
https://www.linkedin.com/in/cathy-dawson-548b1210
Orlando, FL
Cathy Dawson
Senior Merchandiser, The Walt Disney Company
https://www.linkedin.com/in/nicole-defonde-a303b81a
Greater Orlando
Nicole DeFonde
Marketing Strategy Manager, T.A  - Disney Cruise Line
https://www.linkedin.com/in/luana-natalicio-902669121
New York City Metropolitan Area
Luana Natalicio
Public Relations Consultant
https://www.linkedin.com/in/kevin-wu-885b1061
Covina, CA
Kevin Wu
UX Designer at Frogs.Design
https://www.linkedin.com/in/katherine-foote
Greater Orlando
Katherine Foote
Social Strategist | Marketing Innovator | Content Writer
https://www.linkedin.com/in/haley-walters
Brooklyn, NY
Haley Walters
Digital Marketing Specialist at Bamboo Health
https://www.linkedin.com/in/andrew-mathis-62407283
Atlanta, GA
Andrew Mathis
Senior Marketing Specialist - Influencer Marketing at The Home Depot
https://www.linkedin.com/in/ashleyswilson
Chicago, IL
Ashley Wilson, MSIMC
Strategist at HYPED
https://www.linkedin.com/in/devonsakai
Los Angeles, CA
Devon Sakai
Senior Manager, Marketing Strategy & Operations at Twitter
https://www.linkedin.com/in/naimajenkins
New York, NY
Na'ima Jenkins
Integrated Marketing | Brand Strategy | Consumer Tech | DE&I
https://www.linkedin.com/in/ashley-n-cortez
New York, NY
Ashley Cortez
Design Lead with the Service Design Studio at the Mayor's Office for Economic Opportunity
https://www.linkedin.com/in/ashley-cortez-76920490
Los Angeles Metropolitan Area
Ashley Cortez
N/A
https://qa.linkedin.com/in/ashley-cortez-66b2a96b
Qatar
Ashley Cortez
Senior Executive at BPO+ Business Process Outsourcing
https://www.linkedin.com/in/ashley-cortez-ferreira
San Francisco Bay Area
Ashley Ferreira
Communications Manager at The Hart Group ♥️
https://www.linkedin.com/in/ashley-cortez02
Visalia, CA
Ashley Cortez
Student Journalist | Content Writer & Editor | Copywriting, SEO, Media, News, & Features