Ayla Akkad
Senior UX Designer at Wix.com
UX Designer at Wix
Wix.com
https://www.linkedin.com/company/wix-com
Phoenix, Arizona, United States
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Senior UX Designer
Flecto Designs
https://www.linkedin.com/company/flecto-designs
www.flectodesigns.com

Working with various clients ranging from all types and sizes such as restaurants, investment companies, fashion, and marketing firms. 

Designed logos, websites, letterheads, brand guidelines, menus, store layouts, posters, newsletters, labels, and various other artworks.

Launched Flecto Designs, a full service digital agency focusing on branding, web/app designs & development, and marketing.
United States
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Freelancer
American Express
https://www.linkedin.com/company/american-express
UX Design consultant at AMEX through InRhythm.

- Designed user experience enhancements to the personal credit card application flow and the instant card number access flow.
- Was the UX designer for two winning hackathon ideas.
- worked closely with developers, PM, and research team to justify changes made to the user experience. 
- Lead an effort to present to teams that not all design ideas are successful and we must be flexible to revert back.
Arizona
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Senior User Experience Designer
Massage Envy
https://www.linkedin.com/company/massage-envy
Arizona
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Senior UX Lead
Massage Envy
https://www.linkedin.com/company/massage-envy
www.massageenvy.com

Heading the UX updates and redesign of internal and consumer facing websites and apps. 

- Improving existing experiences based on the business's core needs while integrating new products and functions.
- Tracking user interactions and discrepencies between in-store and online. 
- Integrating new Ecommerce functionality.
- Building out user journeys, wireframes, and reusable UI assets.
- Worked on ADA compliance updates to site.
- Conducted on onsite user testing and surveys. 
- Analyzed user trends and patterns to reduce pain-points and optimize user experience.
Programs used: Illustrator, Photoshop, Sketch, Zeplin, Webflow, and Invision.
Arizona
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UX Lead
Flecto
https://www.linkedin.com/company/flecto
www.flectopass.com

Flecto Pass is a fitness pass app in Lebanon and Jordan that allows users to visit fitness classes at different gyms across their city with one membership.

•	Designed the branding, user experience, and user interface of the platform and project managed a team of developers.
•	Developed a business and marketing strategy and executed it.
•	Conducted on site sales across Beirut and Amman with fitness centers.
•	Analyzed viability of the two markets via surveys, interviews, market size estimation, and big data observation.
Lebanon
https://media-exp1.licdn.com/dms/image/C4E0BAQENYcvb__FFXQ/company-logo_100_100/0/1519888096106?e=1655942400&v=beta&t=PfGhjgaJPBavIX9qTyIpDVYf8Hi8N-mtx0jgSeQvfeM
Founder
Access Influence
https://www.linkedin.com/company/inhype
www.inhype.social

Access Influence (now known as InHype) is a start up Influencer Marketplace that was founded in 2016. I was a part of the founding team and managed the operations and platform creation.

- Managed an internal team of designers and provided daily feedback
- Developed a 5 year business plan and meeting with investors
- Managed the design process using commercial, contractual, program/time awareness and technical expertise
- Designed the UX and UI of the platform
- Ensured the design process recognizes current legislation, standards and codes of practice where appropriate.
- Ensured design information is of the right quality and kept pace with project timescales
- Structured and organized the company as it developed and more employees joined
- Project Managed the development process from start to finish 
- Managed the social media accounts for the company
Dubai, United Arab Emirates
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UX Manager
Access Digital Middle East
https://www.linkedin.com/company/access-digital-me
Access Digital is a start up Digital Media Agency that was founded in 2015. Its primary focus is social media management, but not limited to.

- Managed the design process using commercial, contractual, program/time awareness and technical expertise
- Supported, understanding and advising the client as to the requirements and obligations in the development of a design
- Ensured the design process recognizes current legislation, standards and codes of practice where appropriate.
- Ensured design information is of the right quality and kept pace with project timescales
- Structured and organized the company as it developed and more employees join
Dubai
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Design Manager
Opulent Boutique
https://www.facebook.com/OpulentBoutiqueofficial/
www.opulent-boutique.com
E commerce website for niche perfumes. Helped initiate and market the new website. 

- Coordinated logistics
- Designed social media content
- Worked with influencers to promote the site
- Designed website and mobile responsiveness
- In charge of full branding design and creation
Lebanon
Founding Member
Unilever
https://www.linkedin.com/company/unilever
Created presentations for executives and converted PowerPoint into video. Voice overs and animations were conducted to produce eight videos that discussed various projects happening throughout the company. Created a 50-page internal newsletter about a new factory launch; included vectors and animations done on illustrator.
Dubai
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Contract Designer
Leo Burnett MENA (Middle East & North Africa)
https://www.linkedin.com/company/leo-burnett-mena
- responsible for briefing the creative team on client requests
- Participated in meetings with the client
- Coordinated with clients via email and executed their requests 
- Organized an event for the heads of our client's company who came to visit Dubai 
- Worked on editing visuals for the client
- Fully designed a magazine to be given to top executive clients
- Trained new interns on how to do a brand audit
- Gave a lecture on how to use keynote and PowerPoint to make good presentations
Dubai
https://media-exp1.licdn.com/dms/image/C4E0BAQHSH4cPnl-99w/company-logo_100_100/0/1519865172338?e=1655942400&v=beta&t=cciWoviAHN-DUEA0KYchMo-gFbNVjChG2OOwtXqVHN8
Intern- Client Servicing/Creative
Holler
https://www.linkedin.com/company/holler
Interning at Holler digital marketing and social media strategy department

-Responsible for curating presentation slides and organising the structure of the presentation
-Participated in pitching to clients and attending presentations
-Learned how to complete a brand audit and executed multiple over the course of the internship
-Worked on brand audits that analysed the social media platforms of our clients
-Focused on editing posts and collaborated in developing posting strategies
-Worked on researching and compiling statistics and best practices of social media strategy
-Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Dubai
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Intern- Social Media Strategy
American University of Sharjah
https://www.linkedin.com/company/ausharjah
Learned how to use a 3D scanner to scan broken antique objects and 3D model parts to fix them. Also scanned windsurfing equipment and worked on new product designs to ease the transportation and use of windsurfing boards. 3D printed a prototype of a hydrofoil.
Sharjah
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Research Assistant
Slash Brand Design + Architecture
https://www.linkedin.com/company/slash-brand-tailors
Slash is an independent, Middle East based, brand design and architecture studio. I was a part of the architecture studio which focuses on private villa designs across the Middle East and Africa. The department also focuses on the re-designing of interior spaces to match the brand they are encompassing. Being a studio of only two people I was able to really take advantage of my internship.

-I worked on concept ideas for a large four floor family villa in Saudi Arabia. 
-I designed and completed all sequential, story and concept boards.
-I helped in developing the design of the building by sharing my inputs and building 3D models on the computer to show our progression along the way.
-Learned about teamwork design and how to integrate multiple ideas into one.
-Learned how to take criticism and adapt to different design styles.
-Conducted extensive research to find precedents and inspiration to improve the overall design and concept of the villa.
Media City, Dubai, UAE
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Intern- Architecture
UNDP
https://www.linkedin.com/company/undp
-worked on file organisation and learned how to filter out documents that are needed.
-Conducted research on population statistics of Syria and compiled the research into a presentation.
-Aided in conducting surveys across the region to update population statistic records.
-Learned how to filter out information from data surveys and make analysis conclusions.
Damascus, Syria
https://media-exp1.licdn.com/dms/image/C560BAQFIruBoghVYeQ/company-logo_100_100/0/1593438994352?e=1655942400&v=beta&t=_-K3IFIgk0GdeLnc6POkA8zZ5GsBSJkWZkjiU0ctL04
Summer Intern
Design Management
Minor in architecture
Graphic Design
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American University of Sharjah
https://www.linkedin.com/school/ausharjah/
High school diploma
American School of Jeddah
AUS
Athlete Appreciation Award - AUS Women's Varsity Volleyball Team
Awarded for successfully completing the X-Culture Global Collaboration Course involving theoretical training and 2 months of practical experience as a member of a Global Virtual Team developing a high-quality business plans for a multinational company, working alongside 2,000 students from 77 universities in 43 countries on 6 continents.
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X-Culture Global Collaboration Experience Certificate
Achieving a GPA above 3.5.
AUS
Dean's List
Disaster and Humanitarian Relief
UNRWA
https://www.linkedin.com/company/unrwa
https://media-exp1.licdn.com/dms/image/C4E0BAQFkgidWU-FMUQ/company-logo_100_100/0/1519868301866?e=1655942400&v=beta&t=S9hWfpqE7KuZBZuEiGt4mq-tj6f6esHXgzwwvSoHiIA
Statistic Mapping and Shelter Redesign
https://www.linkedin.com/in/yung-sook-koh-uxdesign
Portland, OR
Yung Sook Koh
UX Manager at Tripwire
https://www.linkedin.com/in/mikesauce
Zionsville, IN
Mike Sauce
Sr. UX Manager at NextGear Capital
https://www.linkedin.com/in/renatogalindo
Miami, FL
Renato Galindo
UX Design Manager at Atlassian
https://www.linkedin.com/in/jessica520
San Jose, CA
Jessica Gao
Senior UX designer/lead/manager
https://sa.linkedin.com/in/ibrahim-kfoury-204947106
Jeddah
Ibrahim Kfoury
Consultant at AP Plus
https://www.linkedin.com/in/lewai-attia
Austin, Texas Metropolitan Area
Lewai Attia
Software Engineer @ IBM Watson
https://sa.linkedin.com/in/ahmad-el-abbas-693249174
Saudi Arabia
Ahmad El Abbas
Project Manager at Modern Electric Contracting
https://jo.linkedin.com/in/reema-jubran-81534351
Amman, Jordan
Reema Jubran
BCBA at Behavior Analyst Certification Board (BACB)
https://www.linkedin.com/in/daniellovas
Dallas-Fort Worth Metroplex
Daniel Lovas
UX Manager / Lead UX Designer
https://www.linkedin.com/in/dudeischill
Brooklyn, NY
Noah Warren
Heads down
https://www.linkedin.com/in/johnpkay
Atlanta, GA
John Kay
https://www.linkedin.com/in/rowa-altattan-665607a2
East Brunswick, NJ
Rowa Altattan
https://www.linkedin.com/in/schapuxui
Dallas, TX
David S.
Experience Design Manager
https://www.linkedin.com/in/jessicamariekeith
New York City Metropolitan Area
Jessica Keith
Director, UX Strategy
https://www.linkedin.com/in/mohammed-awad
Houston, TX
Mohammed Awad
Control Systems Engineer at Siemens Energy
https://www.linkedin.com/in/samar-anderson-2546a492
Denver Metropolitan Area
Samar Anderson
Community Manager at Camden Property Trust
https://www.linkedin.com/in/markpetrowsky
Greater Chicago Area
Mark Petrowsky
UX Manager at Venmo
https://sa.linkedin.com/in/adcordeiro
Saudi Arabia
Aminah Cordeiro
-
https://ca.linkedin.com/in/rami-jarjoura-cfa-420a45aa
Montreal, QC
Rami Jarjoura, CFA
Commercial Account Manager at RBC
LinkedIn User
      
          



            
              
        
              
  

    
        Ayla is a UX guru! I came to rely on her UX expertise but also how the overall design would apply to the company as a whole and the feasibility of these designs. She was an expert in areas outside her normal job duties which helped both the Product team (Which I was a part of), Tech and Marketing teams make more informed decisions in how to generate our web pages and engage the customers in more beneficial UX tests. She was, without a doubt, a core member of the team. Thank you for all your support, Ayla! Ivyenna Belcher
      
          



            
              
        
              
  

    
        Ambitious is the word that comes to mind when I think about Ayla. I had the pleasure of working on the same team with her in the marketing department at Massage Envy. She effortlessly juggled multiple projects with ease and made a tremendous difference in the productivity level of our team. She always entered the office with a smile. Any organization would be fortunate to have Ayla join their team. 
https://www.linkedin.com/in/ayla-akkad-ba3140165
United States
Ayla Akkad
--
https://sa.linkedin.com/in/ayla-akkad-387ba7209
Riyadh, Saudi Arabia
Ayla Akkad
Account Manager at JAWHARI
UX Professionals
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https://www.linkedin.com/groups/38178
Green Design Furniture
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https://www.linkedin.com/groups/1798271
Practical UX Weekly
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https://www.linkedin.com/groups/13504874
Furniture Design & Retail
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https://www.linkedin.com/groups/2224068
Dubai Recruitment (DubaiRecruitment.net)
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https://www.linkedin.com/groups/102696
Industrial Design
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https://www.linkedin.com/groups/80335
AUS School of Business Administration
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https://www.linkedin.com/groups/6700054
Product Design
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https://www.linkedin.com/groups/80337
TEDx Dubai
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https://www.linkedin.com/groups/1996524
American University of Sharjah (AUS)
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https://www.linkedin.com/groups/4559837
Design Thinking Group
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https://www.linkedin.com/groups/2057541
Furniture Design
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https://www.linkedin.com/groups/122170
Furniture Design Group
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https://www.linkedin.com/groups/2054721