Aaren Kimes
Brand & Solutions Manager at Allegion
MBA Candidate | Cross-Functional Partner | Perpetually Curious
Throughout the 7+ years of my professional career, I've worked on a wide range of products from CPG food, beer, & personal care to B2B mechanical systems & electrified hardware. I'm eager to learn - whether it's details of a product, preferences of a market, nuances of a team, or takeaways from an academic course. I have a BS in Management & a BA in Communication, and I am in the process of earning an MBA. 

I take a customer-centric approach to my work and assess organizational strategy, capabilities, and priorities to understand how to activate initiatives to meet market needs. I enjoy simplifying complexities and building stories for internal and external stakeholders. I'm happiest when problem solving and working towards a common goal with a supportive team.
Allegion
https://www.linkedin.com/company/allegion
Carmel, IN
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Brand & Solutions Manager
Allegion
https://www.linkedin.com/company/allegion
• Managed portfolio of electrified devices to enable accessibility and safety across North American market
• Established and maintained positive working relationships with 10+ cross-functional teams 
• Developed and owned product roadmaps based on strategic priorities and market landscape
• Conducted market research via quantitative surveys and qualitative discussions to understand customer needs  
• Collaborated with Engineering teams to create Product Requirements to meet target customers’ needs and preferences
• Launched first-to-market modular operator to meet rapidly changing market needs
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Product Manager
Allegion
https://www.linkedin.com/company/allegion
• Led New Product Development program by identifying market opportunity, building a business case, and developing a Product Requirements Document with Engineering
• Analyzed daily performance of portfolio by measuring revenue against annual operating plan and financial forecast 
• Developed a Rotational Program as part of a steering committee of 5 to promote early career development
• Launched ~20 SKUs to adapt to rapidly changing market dynamics of health & wellness concerns
Carmel, IN
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Associate Product Manager
Nielsen
https://www.linkedin.com/company/nielsen
• Identify drivers of Adult Care and Feminine Care category trends by analyzing price, promotions, and assortment 
• Deliver insights in story-like format, using data to punctuate clearly articulated summaries and recommendations
• Activate brand strategy at a retailer level by tailoring objectives to align with channel nuances and shopper behavior 
• Manage client usage of proprietary tool by standardizing user requests and prioritizing based on capacity and objectives
• Enhance user experience of proprietary tool by gathering feedback and providing strategic guidance to development teams
• Align on Joint Business Plan with key stakeholders to maximize value delivered to the organization  
• Lead external partners’ engagement with Adult & Feminine Care business units and ensure deliverables meet client needs
• Overcome technical obstacles of proprietary tools by creating an issue tracker and confirming resolution timelines  
• Capture changes to database coding and definitions and provide summary of impact to users 

Driving Outcomes - 
• Diagnosed Adult Care category fluctuation of $57MM by analyzing promotional strategies across brand and pack size
• Influenced brand team to retain 4 Adult Incontinence SKUs by showing unique value of  $10.9MM in market 
• Identified $13MM opportunity at a key retailer through strategic focus on first-time Adult Incontinence purchasers 
• Overlaid qualitative survey segmentations with purchasing behavior to identify targeting opportunities
Chicago, IL
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Associate Client Manager, Nielsen Kimberly-Clark Team
Nielsen
https://www.linkedin.com/company/nielsen
•Launched Nielsen’s Household Panel platform to client teams and developed a full set of training materials and resources
•Led Household Panel trainings to 200+ clients and served as subject matter expert for users’ questions 
•Identified weekly Beer sales opportunity of $1.8MM in Dollar Channel and created distribution strategy by state
•Identified Beer brand preferences of various sports fans to be used in promotional recommendations to On Premise buyer
•Supported Shopper Insights and Small Format Retailer teams on a daily basis
Chicago, IL
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Analyst, Associate Client Manager, MillerCoors Team
Nielsen
https://www.linkedin.com/company/nielsen
•Manage relationship with 10 Category Leadership clients to achieve trust as consultative partner
•Analyze retailer scan and proprietary panel data and simplify findings into concise, easy-to-read deliverables
•Integrate 5 data platforms into analyses to provide well-rounded insight 
•Prioritize client requests to optimize the distribution, shelving, merchandising, and pricing of Kraft Heinz products  
• Partnered with clients to prepare for Joint Business Plan meeting with a key customer resulting in $20MM opportunity
• Identified various retailer strengths by assessing shopper motivations via trip mission panel data and focus group transcripts
• Recommended breakthrough innovation opportunities for KraftHeinz HQ by evaluating health & wellness trends
Northfield, IL
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Analyst, KraftHeinz Team
Purdue Center for Career Opportunities
•Proofread student resumes and offer edit suggestions based on assessment of students' goals
•Presented informational sessions to improve understanding of various professional topics among undergraduate students
•Developed written content for Career Center blog and website to educate and encourage students on personal career development
•Collaborated with team of three to develop campus-wide Mock Interview system to enhance students' interviewing skills
West Lafayette, IN
CCO Student Ambassador
Nielsen
https://www.linkedin.com/company/nielsen
•Conducted in-depth analysis on competitor strategy and competitor target market  
•Presented analysis to contract holder to provide explanation for organizational success
•Forecasted effect on Dollar General sales from competitor entry in various geographic scenarios
•Developed new process to design planogram, competitive assortment, decision tree reports to increase team efficiency
Nashville, TN
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Continuous Analytics Intern, Dollar General Team
Ingersoll Rand
https://www.linkedin.com/company/ingersoll-rand
• Managed production of literature for four global product launches
• Created and delivered analysis of industry trends and implications to long range planning team
• Increased product line’s Google rankings by 80% through search engine optimization
Davidson, North Carolina
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Global Product Marketing Intern
Ingersoll Rand Security Technologies
https://www.linkedin.com/company/allegion-us
• Created and implemented process map and narration for database migration merging over 
  five thousand files
• Performed and presented a competitive analysis of best practices online
• Developed and managed a process for updating website content
• Communicated ideas between various departments to create template to be used in electronic magazine
Carmel, Indiana
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Portfolio Marketing Intern
Master of Business Administration - MBA
3.91/4.0 GPA with 51/54 credits completed
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Indiana University–Purdue University Indianapolis
https://www.linkedin.com/school/indiana-university%E2%80%93purdue-university-indianapolis/
B.S.
Krannert School of Management
    B.S. in Management with a Concentration in Marketing & Concentration in Analytical Consulting 
College of Liberal Arts
    B.A. in Public Relations and Rhetorical Advocacy with a Concentration in Advertising

177 Credit Hours | GPA: 3.61/4.0
Management
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Purdue University
https://www.linkedin.com/school/purdue-university/
• Created and distributed qualitative survey to members to gauge level of organizational satisfaction
• Presented survey findings to executive members of organization and provided recommendations to 
optimize members' experience
• Prepared over 1,000 undergraduate students for bi-annual career fair by creating and distributing 
informational booklets 
• Promoted social growth through monthly events and new member retreat for 30 individuals 
• Managed website to provide students with platform to access up-to-date information on career fair week events
•  Collaborated with team of 30 to plan and facilitate bi-annual career fairs hosting 100-150 recruiting companies
School of Management Employers Forum
R&D Committee Head, IT Committee Head, R&D Committee Member, IT Committee Member
• Increased funds by 400% in one semester through organizational reconstruction 
• Developed promotional strategy that aided in audience growth of 185%
• Awarded $1000 grant to cover cost of larger venue to accommodate growing audience size
• Led weekly practices that focused on optimizing individual skills and group performance 
• Performed improvisational comedy monthly to audience of 300
• Managed budget and collaborated with group on how to best allocate funds
• Communicated with organizations across campus to schedule performances that provide revenue
The Crazy Monkeys Improv Comedy
President
• Designed and distributed all marketing materials for organizational events 
• Delegated various promotional tasks to a committee of 3 members
• Organized and hosted monthly forums for students to promote personal leadership development
Purdue Leaders Forum
Executive Marketing Director
Nielsen, Kimberly-Clark Team
Simply Excellent Award - Database management
Nielsen, Kimberly-Clark Team
Impact Award - Client Engagement
Nielsen, KraftHeinz Team
Impact Award - Breakthrough Innovation
Storytelling - Second City Training Center
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Writing With The Onion - I - Second City Training Center
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Writing a Humorous Memoir - Second City Training Center
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Blog post for Career Center. Lessen the stress that comes with seeking full-time employment.
Staying Positive in the Job Search
http://purduecco.wordpress.com/2014/03/11/staying-positive-in-the-job-search/
Blog post for Career Center. How and why a personal brand should be developed.
Personal Branding: Just Do It
http://purduecco.wordpress.com/2014/02/13/personal-branding-just-do-it/
Blog post for Career Center. Phone interviews aren't as scary as one may think!
Perks of a Phone Interview
http://purduecco.wordpress.com/2013/11/05/perks-of-a-phone-interview/
https://www.linkedin.com/in/katie-amoroso
Greater Chicago Area
Katie Lancaster Amoroso
North America Product Lead - Quote to Cash at NielsenIQ
https://www.linkedin.com/in/allie-nash-6b671a98
Indianapolis, IN
Allie Nash
Brand and Solutions Marketing Manager at Allegion, PLC
https://www.linkedin.com/in/ann-mcwilliams-ab645952
Indianapolis, IN
Ann McWilliams
Owner
https://www.linkedin.com/in/lori-beetler-7346aab4
Greenwood, IN
Lori Beetler
Sourcing Specialist at Quest Safety Products, Inc
https://www.linkedin.com/in/leslie-barrick-b1b26b7
Plainfield, IN
Leslie Barrick
Recruiting and Training Specialist at Kroger
https://www.linkedin.com/in/angela-endicott-b23b4774
Greater Indianapolis
Angela Endicott
JD/MBA Candidate at IU McKinney School of Law & IU Kelley School of Business
https://www.linkedin.com/in/kathy-sarkisian-pt-dpt-a0895043
Evanston, IL
Kathy Sarkisian, PT, DPT
Pelvic Floor and Orthopedic Physical Therapist at IncreMedical
https://www.linkedin.com/in/sean-mathis-612985b2
Valparaiso, IN
Sean Mathis
Young professional with a Degree in Finance
https://www.linkedin.com/in/aren-tung-2723b552
New York City Metropolitan Area
Aren Tung
Director, Managed Care East
https://www.linkedin.com/in/margaretmfoster
Denver, CO
Margaret Foster
Executive Director at Lipscomb Family Foundation
https://www.linkedin.com/in/aaren-jade-picciuto-b1290319
Caldwell, NJ
Aaren Jade Picciuto
Pro Mom
https://www.linkedin.com/in/sharon-cikanek-9b2a6517
Jensen Beach, FL
Sharon Cikanek
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https://www.linkedin.com/in/keaton-weisenborn-bb2a284a
Portland, OR
Keaton Weisenborn
Claims Management Supervisor at Daimler Trucks North America
https://www.linkedin.com/in/john-evans-dht-284867218
Londonderry, NH
John Evans, DHT
Project Manager at Kamco Lock Solutions
https://www.linkedin.com/in/zhongping-liao-95000843
Indianapolis, IN
Zhongping Liao
Sr. Research Scientist at Eli Lilly and Company
https://www.linkedin.com/in/doty-richard-01588747
United States
Doty Richard
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https://www.linkedin.com/in/jess-jones-6a7132a
Greater Chicago Area
Jess Jones
Supervisor for Dock Auditors/Repack/Sorting for Fabrik
https://www.linkedin.com/in/aren-vosbikian-holmes-2b3bab8
Dallas-Fort Worth Metroplex
Aren Vosbikian Holmes
Senior Offerings Manager at Microsoft Advertising Support
Liked by Aaren Kimes
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“The Kelley Evening MBA widened my scope of opportunities. Before the program, I felt like marketing was my only path. The program has given me more…
Liked by Aaren Kimes
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A lot happened in 2021 and I want to take some time to thank the people who have invested in my growth and development over the past year. During the…
Liked by Aaren Kimes
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Exciting news to share! Although it's bittersweet, today was my last day at Allegion. I'm so thankful to Allegion and the network that I've built for…
Kelley Indy MBA Women's Association • KIMWA
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https://www.linkedin.com/groups/7019829
Purdue Center for Career Opportunities Network
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