Allison Ehrhart, MBA
Media Planning Lead, EMEA at Dyson
EMEA Media Planning Lead @ dyson | MBA Northeastern University |  Connecting Consumers & Brands | Proving Marketing & Media Effectiveness | Results-oriented strategic thinker
A motivated and strategically minded media professional with 7+ years of experience in media & marketing and an additional 3+ years of experience in communications and client service. I have a passion for building brands, staying in touch with consumer desires, and driving business growth through a data-driven approach.

• Google Ads Video Certification
• Google Ads Display Certification
• Google Shopping Ads Certification
• Snapchat Ads Manager Certification
• Campaign Manager Certification
• DV360 Certification 

To date I've worked closely with brands and clients in the CPG and FMCG categories. I’ve also been a  member of various new business pitch teams, contributing audience research and analysis, social listening, and broad strategic insight.

Proven experience & strengths:

• Building relationships with clients and partners at all levels
• Global account management
• Brand & communications strategy
• Media planning & buying - online and offline
• Development of content partnerships

Away from work I enjoy cooking, Peloton, yoga, exploring the world with my dog Pepper, listening to podcasts and audiobooks, staying up to date on pop culture and trends, and traveling. Ask me about my favorite newsletters!
Dyson
https://nl.linkedin.com/company/dyson
Amsterdam, North Holland, Netherlands
https://media-exp1.licdn.com/dms/image/C560BAQEWPg-YOK9CVw/company-logo_100_100/0/1519856272097?e=1655942400&v=beta&t=Cdac-vRJKJ6-2nHKDBWGuc_5i3oc8nVquIVKJ1unAGg
Media Planning Lead, EMEA
dentsu international
https://nl.linkedin.com/company/dentsuintl
Client: Philips Domestic Appliances
Amsterdam, North Holland, Netherlands
https://media-exp1.licdn.com/dms/image/C4D0BAQGSceqDCNOufA/company-logo_100_100/0/1625822523315?e=1655942400&v=beta&t=H4exakQPRIgxpnKCnINOI6poSkEuB21VGscvfBH7X_Y
Media Performance Lead
dentsu international
https://nl.linkedin.com/company/dentsuintl
Clients: Microsoft, Jacobs Douwe Egberts
Amsterdam, North Holland, Netherlands
https://media-exp1.licdn.com/dms/image/C4D0BAQGSceqDCNOufA/company-logo_100_100/0/1625822523315?e=1655942400&v=beta&t=H4exakQPRIgxpnKCnINOI6poSkEuB21VGscvfBH7X_Y
Global Client Manager
Zenith
https://nl.linkedin.com/company/zenith1
Client: Coty Consumer Beauty
Brands: Rimmel, Max Factor, Bourjois, Clairol, Sally Hansen, Lifestyle Fragrances

•  Drove efficiencies by strategically allocating $220MM+ cross-channel media budget for 40+ global BMUs 
•  Oversaw quality of delivery of both locally and centrally developed activity across 30+ markets and ensured compliance with agreed strategies and approaches to ensure clients KPI goals are met
•  Compiled best practices and insights from reporting data and advised on adherence to media objectives/KPIs 
•  Contributed quantitative and qualitative consumer/audience insights to new business pitches e.g., Disney, Diageo, American Express
•  Trained and developed 2 Media Planners, 2 Associates, and 2 Interns including training in cross-channel planning tools, consumer/competitive research, global media landscape, and social listening
•  Identified, contracted, and onboarded a new social listening partner for the agency, thus cutting research & tools costs by 25%
•  Developed global media landscape across 35+ countries inclusive of ad spend forecasting, media consumption, and emerging trends to inform innovations and strategies
•  Elevated local campaign learnings and optimizations to provide a global perspective on media performance
•  Skills and Trainings: Presentation Skills, Facilitating Feedback
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4E0BAQGPHur2hflM_Q/company-logo_100_100/0/1625666928202?e=1655942400&v=beta&t=jfNOsLROZhtTOgfEj3o7njJNuoOCvZFRWpjqZ4kLlJs
Supervisor, Global Media Strategy
MediaCom
https://nl.linkedin.com/company/mediacom
Client: Mars Petcare 
Brands: Pedigree, Dentastix, Cesar, Nutro, Greenies, Royal Canin, Eukanuba, Crave

•  Allocated, managed and optimized $100MM+ US media budget across 8 Mars Petcare brands 
•  Led strategy and pre-planning research by incorporating brand, competitive, and industry data into 360 integrated media plan recommendations
•  Led briefing, RFP, and digital tactical process with digital publishing partners and investment teams
•  Trained and onboarded 1 Associate Director, 1 Supervisor, 3 Associates, 1 intern 
•  Identified whitespace opportunities by compiling competitive analysis using syndicated data from traditional and digital competitive tracking tools
•  Translated global strategies into a local media strategy in order to deliver on the targets defined by the business
Greater New York City Area
https://media-exp1.licdn.com/dms/image/C4D0BAQECdcQ1053Okg/company-logo_100_100/0/1634039085436?e=1655942400&v=beta&t=CEh7Iop1l1uKMRaF1d63ttYwzepdmTfrOvXAJ6T-MDY
Media Planner
MediaCom
https://nl.linkedin.com/company/mediacom
Client: Mars Petcare
Brands: Pedigree, Dentastix, Cesar, Nutro, Greenies, Royal Canin, Eukanuba, Crave

•  Managed strategy and planning research tasks using proprietary tools 
•  Incorporated brand, competitive, and industry data into the plan recommendation
•  Compiled quarterly competitive analysis by pulling syndicated data from traditional and digital media tools, manipulated and articulated data into client-friendly format, and drew competitive insights from that data to inform media recommendations
New York, New York
https://media-exp1.licdn.com/dms/image/C4D0BAQECdcQ1053Okg/company-logo_100_100/0/1634039085436?e=1655942400&v=beta&t=CEh7Iop1l1uKMRaF1d63ttYwzepdmTfrOvXAJ6T-MDY
Assistant Media Planner
Northeastern University
https://nl.linkedin.com/company/northeastern-university
Greater Boston Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGwTPCvlTQlvw/company-logo_100_100/0/1597690746891?e=1655942400&v=beta&t=jmUiUcOXCU0bADKVWx19mhaN2u38Tqthfncxz9h5c2U
Advancement Assistant
Entertainment Cruises Inc.
https://nl.linkedin.com/company/entertainment-cruises-inc-
Greater Boston Area
https://media-exp1.licdn.com/dms/image/C4D0BAQGp8Mdm_sDRDg/company-logo_100_100/0/1519929006111?e=1655942400&v=beta&t=J0EB28JhG_eO6PHb1jEO4wxbDi8g-JJ25z3WGh3JLxQ
Event Coordinator
Harvard University
https://nl.linkedin.com/company/harvard-university
• Updated and managed all web content on Harvard's internal employee intranet system (HARVie)
• Created and published original marketing content for webpages e.g. benefits summaries, upcoming campus- and city-wide events, and local news
• Updated and maintained all Human Resources forms, documents, and files within the Drupal content management system (CMS)
• Recruited attendees and managed the Mindfulness at Work stress initiative alongside the Office of Work/Life
Greater Boston Area
https://media-exp1.licdn.com/dms/image/C4E0BAQF5t62bcL0e9g/company-logo_100_100/0/1519855919126?e=1655942400&v=beta&t=5fyYqKTduVNijdmIxPJbYS5CjT2Ox3Jkb7aOaa7bBGY
Internal Communications and Marketing Associate
Hospitality Consultants LLC
https://nl.linkedin.com/company/hospitality-consultants-llc
• Planned seamless events from start to finish including design boards, color schemes, linen choices, complete event design and furniture suggestion, customizing menus and lighting, venue management, and day-of coordination
• Coordinated and supervised vendors, caterers, security personnel, and event guests
• Managed all invoices paid out to vendors and payroll for contract employees such as bartenders
• Designed custom events using Vivien Event Designer Software
• Collaborated with event planners on high profile music industry clients e.g., Warner Bros and BMLG
Greater Nashville Area, TN
https://media-exp1.licdn.com/dms/image/C4E0BAQGlvONfLI1jxg/company-logo_100_100/0/1519876318214?e=1655942400&v=beta&t=PJtRzlhsghgPKCX41vE_tzHw3P-pUy9dNQVFq-qJ_zc
Event Coordinator
TechTarget
https://nl.linkedin.com/company/techtarget
• Published website content using a custom internal content management system (CMS)
• Produced articles and newsletters on deadline using SEO to maximize traffic
• Researched and reported on technical topics such as new technologies in search engine optimization (SEO), data storage, enterprise WAN, data backup, etc.
• Researched reader interest through site traffic analysis, vendor briefings, and reader feedback
• Produced trade event material alongside Editorial Events Team, webcasts, and podcasts on technical topics
Newton, MA
https://media-exp1.licdn.com/dms/image/C4D0BAQEd_-yTuiybdA/company-logo_100_100/0/1625149140883?e=1655942400&v=beta&t=HFjAX5zpzF3eYA4QpZJT_x9-qohNMA3RPyVqu34aV6o
Editorial Assistant
The Huntington News
https://nl.linkedin.com/company/the-huntington-news
• Created story ideas based on student interests and area events
• Pitched all story ideas to Managing Editors, the Editor in Chief, and freelance correspondents
• Assigned articles and delegated responsibilities to correspondents and other staff members
• Copy edited and formatted articles submitted on deadline by correspondents
• Worked on page layout in Quark and published web content via WordPress
• Coordinated with photographers to find and shoot appropriate photos and videos to appear alongside print and web content
Boston, Massachusetts
https://media-exp1.licdn.com/dms/image/C510BAQEFteMXjBnciA/company-logo_100_100/0/1519869450332?e=1655942400&v=beta&t=N6eDKloObxrYrQsC2wvDYrBk38-MjrhF9g8eHPfHb5k
Editor
Master of Business Administration - MBA
Concentration: Marketing
GPA: 3.8
https://media-exp1.licdn.com/dms/image/C4D0BAQGwTPCvlTQlvw/company-logo_100_100/0/1597690746891?e=1655942400&v=beta&t=jmUiUcOXCU0bADKVWx19mhaN2u38Tqthfncxz9h5c2U
Northeastern University
https://nl.linkedin.com/school/northeastern-university/
Bachelor of Arts
Minor: Business Administration
Concentration: Media Studies
Dean's List: 2010, 2011, 2012
Communication and Media Studies
https://media-exp1.licdn.com/dms/image/C4D0BAQGwTPCvlTQlvw/company-logo_100_100/0/1597690746891?e=1655942400&v=beta&t=jmUiUcOXCU0bADKVWx19mhaN2u38Tqthfncxz9h5c2U
Northeastern University
https://nl.linkedin.com/school/northeastern-university/
Public Relations Chair (January 2011 – December 2011)
- Updated and maintaining our chapter’s Facebook, Twitter and website
- Created a positive image of our chapter throughout campus and the community
- Created buzz around campus for various events we sponsor or co-sponsor

Formal Chair (January 2012 – April 2012)
- Worked with event and venue staff to plan and execute our annual formal
- Worked with Northeastern advisers and legal department on contracting and insurance documentation
Delta Zeta Sorority
Public Relations Chair, Formal Chair
Advertising and Promotional Culture
MSCR 2302
Creating and Sustaining Customer Markets
MKTG 6200
Entrepreneurial Marketing
ENTR 2303
Financial Accounting and Reporting
ACCT 1209
Financial Management
FINA 2209
Financial Statement Preparation and Analysis
ACCT 6272
Global competition and market dominance
MECN 6200
History of Media in America
HIST 2241
Information Analysis
MGSC 6200
Interpersonal Communication
COMM 3230
Managing People and Organizations
HRMG 6200
Managing the Global Enterprise
INTB 6200
Media Audiences
MSCR 3422
Methods and Research in Communication
COMM 2301
New Media Culture
MSCR 2305
Organizational Behavior
ORGB 3209
Persuasion and Rhetoric
COMM 1210
Presentation, Style, and Professional Communication
COMM 2402
Producing for the Entertainment Industry
COMM 2350
Television: Text and Context
MSCR 1300
Theories of Media and Culture
MSCR 4623
Voice and Articulation
COMM 2312
Welzijn van dieren
Nashville Humane Association
https://nl.linkedin.com/company/nashvillehumane
https://media-exp1.licdn.com/dms/image/C4E0BAQHpNRpT9QV3gw/company-logo_100_100/0/1633525624185?e=1655942400&v=beta&t=DwWcjAlkF6XYOIvBau5y2FcbjeNf8JMyAvTJR8NGM2o
Volunteer
Kunst en cultuur
Mile Square Theatre
https://nl.linkedin.com/company/mile-square-theatre
https://media-exp1.licdn.com/dms/image/C560BAQFw_nVBFD_2_Q/company-logo_100_100/0/1557339148928?e=1655942400&v=beta&t=cPUjj0AEBawGKktO9ANCgvWFYMPiuQB1KNPcF7Aaz1Q
Volunteer
LinkedIn
www.linkedin.com
Overcoming Imposter Syndrome
https://www.linkedin.com/learning/overcoming-imposter-syndrome
LinkedIn
www.linkedin.com
Take a Holistic Approach to Advancing Your Career
https://www.linkedin.com/learning/take-a-holistic-approach-to-advancing-your-career
Northeastern University
prod-web.neu.edu
Al
Master of Business Administration (MBA)
https://prod-web.neu.edu/wasapp/OnlineDiplomas/home/validate
LinkedIn
www.linkedin.com
Virtual Reality Foundations
http://www.linkedin.com/learning/virtual-reality-foundations
Snap Inc.
137976627
Ads Manager Certification
LinkedIn
www.linkedin.com
Digital Transformation
http://www.linkedin.com/learning/digital-transformation-2
LinkedIn
www.linkedin.com
Ideas that Resonate
http://www.linkedin.com/learning/ideas-that-resonate
LinkedIn
www.linkedin.com
Color Trends
http://www.linkedin.com/learning/color-trends
LinkedIn
www.linkedin.com
Critical Thinking
http://www.linkedin.com/learning/critical-thinking
LinkedIn
www.linkedin.com
Danny Sullivan on SEO
http://www.linkedin.com/learning/danny-sullivan-on-seo
Google
68734320
Display & Video 360 Certification
Google
68734924
Campaign Manager Certification
Google
46096338
Google Ads Display Certification
Google
65358116
Google Shopping Ads Certification
Google
48519881
Google Ads Video Certification
https://nl.linkedin.com/in/tom-jenner-b0132237
Nederland
Tom Jenner
Agile Delivery Lead - EMEA at Dyson
https://uk.linkedin.com/in/kellywrightlondon
London en omgeving, Verenigd Koninkrijk
Kelly Wright
Regional Commercial Director EMEA at Dyson
https://www.linkedin.com/in/ginamarie-pastore-4a9b6a75
Cheshire, CT
GinaMarie Pastore
Student at Kaplan University
https://www.linkedin.com/in/stephanie-pastore-a2b34046
Los Angeles, CA
Stephanie Pastore
Executive Assistant at COLBECK
https://www.linkedin.com/in/mcnamarakatie
New York en omgeving
Katie McNamara
Digital Media Supervisor at Horizon Media
https://nl.linkedin.com/in/eveline-rooders-9136a632
Amsterdam
Eveline Rooders
🙋🏽‍♀️🥇⚡️
https://www.linkedin.com/in/kizaan-knapp
Denver, CO
Kizaan Knapp
Director, Content Marketing at Emburse
https://uk.linkedin.com/in/jasperhasell
Verenigd Koninkrijk
Jasper Hasell
Estate Chief Executive at Castle Howard Estate Ltd
https://www.linkedin.com/in/marcello-di-gregorio
New York, NY
Marcello Di Gregorio
Junior Marketing Assistant at Museum of Ice Cream
https://uk.linkedin.com/in/leanne-lewis-690a6a204
Westbury
Leanne Lewis
Auction Assistant at Aston Barclay Vehicle Remarketing
https://in.linkedin.com/in/madhav-sharma-7468a221b
New Delhi
Madhav Sharma
Retail investor | SBSC, DU| Bcom Hons with major in Accounting & Finance and minor in economics |Blogger| Finance enthusiast| 180 DC|
https://nl.linkedin.com/in/aleximam
Amsterdam
Alex Imam
EMEA Campaigns Manager Owner Experience at Dyson
https://www.linkedin.com/in/zachary-goldman-051b74160
New York en omgeving
Zachary Goldman
Digital Analytics Associate at Croud
https://www.linkedin.com/in/juan-chouza-5b13156
New York en omgeving
Juan Chouza
Performance & Digital Marketing Leader
https://nl.linkedin.com/in/samuelvandeth
Amsterdam
Samuel van Deth
Strategy on Marketing & Beyond..
https://nl.linkedin.com/in/lisakong
Vleuten
Lisa Kong
My mission is to contribute and add value to the lives of people and businesses using online marketing technology
https://nl.linkedin.com/in/bob-veldkamp-b55a1293
Amsterdam
Bob Veldkamp
SEO-specialist bij Dentsu
https://nl.linkedin.com/in/tatyanaspirkina
Amsterdam
Tatyana Spirkina
EMEA Media Associate at Uber
https://nl.linkedin.com/in/vianny
Amsterdam
Vianny Henriquez
Client Lead at Dentsu International
https://nl.linkedin.com/in/petra-lieben-76218045
Amsterdam
Petra Lieben
Client Manager at dentsu Benelux
Northeastern University Networking Group
https://media-exp1.licdn.com/dms/image/C4D07AQFawU2qq2-nVQ/group-logo_image-shrink_200x200/0/1631370033434?e=1647691200&v=beta&t=UBbFs6wW9C0kMjvhfH4N1rvsjGMKmPOMI5nlrk9eSes
https://www.linkedin.com/groups/44770
Student Forum - Event Planners & Event Management
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/3863294
Media & Marketing Professionals Worldwide
https://media-exp1.licdn.com/dms/image/C4D07AQF2Afr19AjB_Q/group-logo_image-shrink_200x200/0/1631364143458?e=1647691200&v=beta&t=OeDWBD_zY-0ySMxjr3XRpOIizQfQyNWZs3YHn0O1GGA
https://www.linkedin.com/groups/78629
Network After Work - Business/Professional Networking Events - 1
https://media-exp1.licdn.com/dms/image/C4D07AQG9CuBdPjjCMA/group-logo_image-shrink_200x200/0/1631367441640?e=1647691200&v=beta&t=gv-ycIf-5uoSnMq8Frb5fvOyobgLc0LiIpN_DcBjFE4
https://www.linkedin.com/groups/2224201
Event Pros
https://media-exp1.licdn.com/dms/image/C4E07AQHgoPJ21u8esg/group-logo_image-shrink_92x92/0/1631007819491?e=1647691200&v=beta&t=1aynHiQ2PWFL3b7QLl6jPXtJHQ4joek5-jjBJDKbTgw
https://www.linkedin.com/groups/116527
Jobs Around the World - International Jobs and Work Abroad
https://media-exp1.licdn.com/dms/image/C4D07AQEUUVoVPwkqpQ/group-logo_image-shrink_200x200/0/1631375418563?e=1647691200&v=beta&t=QHG7MmocnYAmusQVo-bv8htwIoqdqeeQGc3Vpw8_c-o
https://www.linkedin.com/groups/3829513
Delta Zeta Sorority National
https://media-exp1.licdn.com/dms/image/C4D07AQEtcWh7PhP98Q/group-logo_image-shrink_200x200/0/1631370224563?e=1647691200&v=beta&t=DSSEq29urSKVhFX1dNz9T6IJ9GdZAHEYEyVhavcAt0Q
https://www.linkedin.com/groups/107634
Marketing, Communications, Sales and Media Professionals in Amsterdam
https://media-exp1.licdn.com/dms/image/C4E07AQGIbrGPoLFohw/group-logo_image-shrink_200x200/0/1631362593287?e=1647691200&v=beta&t=NP-z01bP9mL7vphpsqcLSJ9ORDbvD7XyXI46IhsKKS4
https://www.linkedin.com/groups/5133469
Digital Communications Marketing in Higher Education
https://media-exp1.licdn.com/dms/image/C5607AQFSEqb5zPUS7g/group-logo_image-shrink_200x200/0/1631435064061?e=1647691200&v=beta&t=wVtBVHc-iGUIQw5en-TAS61sTURYdiPelpr0FEPjT7w
https://www.linkedin.com/groups/95860
D'Amore-McKim School of Business at Northeastern University
https://media-exp1.licdn.com/dms/image/C4E07AQHXqPeqfC3F_A/group-logo_image-shrink_92x92/0/1631009011941?e=1647691200&v=beta&t=AJtyUyvh6TbQth06wD5NjWOz0dr8p2QVKwf_a2nrDMU
https://www.linkedin.com/groups/8518615
#IamRemarkable
https://media-exp1.licdn.com/dms/image/C4D07AQFR-jDumpSnAQ/group-logo_image-shrink_92x92/0/1631008428699?e=1647691200&v=beta&t=hV_dNgTkGSKHAKXfsexV-CQ-rxKu7322Ib91cpuc4B0
https://www.linkedin.com/groups/12074882
Northeastern University Employer Engagement and Career Design
https://static-exp1.licdn.com/sc/h/4h1ldzvvebtszyx75ve7dst1v
https://www.linkedin.com/groups/2173247
Northeastern University Alumni
https://media-exp1.licdn.com/dms/image/C4E07AQFZPHuAed-Mzg/group-logo_image-shrink_92x92/0/1630999060598?e=1647691200&v=beta&t=y2FjG_ZToZ1SqVhyTsvlz_pwL4MsLgXxk0cOLono6WM
https://www.linkedin.com/groups/82654