aara holtzclaw
Marketing Director at Alamo Records
marketing alamo record
take pride deep understanding hip-hop & r & b music , ability lend skillset artist ' campaign order make sure culturally sound executed throughly . growing , wa n't exposed endless opportunity music business ha offer . self starter , found way time hampton university . writing various medium company blog like source magazine & sway 's universe , eventually landed role college rep sony music entertainment , began . experience atlantic record , culture creator currently , eqt , ha allowed lead emerging developed artist ' campaign primarily focusing digital & influencer marketing social medium growth , traditional rollout planning , event planning , precise communication , creative sourcing/ideation , video production management . love immersed fast paced environment . enjoy working cross functionally many label team manager drive towards common goal make artist successful top game . using social medium like tiktok , instagram , twitter , triller , well staying informed daily entertainment music news , 'm able advise cultural trend provide insight real time counterpart .
Alamo Records
https://www.linkedin.com/company/alamo-records
New York, New York, United States
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Marketing Director
EQT
•	Develop marketing strategies and creative for SG ALI, Masego, Rahli & BBY KODIE 
•	Serve as EQT point of contact for Capitol Records (Masego), Republic Records (Rahli) & Motown (BBY KODIE)
•	Create and track budgets for artists’ album and mixtape cycles alongside internal team 
•	Research and hire stylists, photographers, videographers and other creatives to work with artist roster 
•	Travel to be on-site and oversee video & photoshoots in Atlanta, Chicago, LA, Houston & more
•	Attend weekly zoom meetings with Virgin Music to analyze artists’ performance at DSPs and make sure releases are properly pitched for editorial support and release radar 
•	Set up artist uploaded videos for proper optimization on YouTube as well as utilizing the community and shorts features for maximum visibility 
•	Collaborate with graphic designers to develop cover art and vinyl mockups for Masego & SG ALI
•	Schedule singles, mixtapes and albums using adequate forms with Virgin Music production team 
•	Lead creative brainstorms and introduced EQT team to 3rd party companies that specialize in digital rollouts (NFT, QR posters etc.) 
•	Ensure influencer campaigns are culturally sounds, and that agency creators speak to artists’ brand and campaign objective
•	Conceptualized and wrote treatment for SG ALI’s “Mama Said” official video 
•	Increased Masego’s Tik Tok following by 135K since January 2021 by participating in “Sound Off” Livestream and other platform campaigns on behalf of artist 
•	Create weekly marketing meeting agenda and maintain roster wide timeline and scheduling
Marketing Manager
Atlantic Records
https://www.linkedin.com/company/atlantic-records
•	Utilize Mediaview, Mediabase and BDS to analyze artists’ retail and radio performance on a weekly basis 
•	Access Sodatone and Topsify to pull recent playlisting around focus tracks, in order to evaluate placements at DSPs 
•	Interface with artists’ management teams to communicate sales, marketing, and creative information on behalf of Atlantic Records 
•	Collaborate with in-house digital marketing team to create new online experiences and creative assets around releases 
•  Assist in the project management of the Road to Fast 9 Mixtape & Soundtrack featuring Don Toliver, Youngboy Never Broke Again, Arcangel & more
• Track influencer performance across Tik Tok, Instagram, Triller, Twitter and more social media platforms
•	Develop relationships with vendors and venues to provide competitive quotes for marketing tools, videography, styling, potential event locations and more 
•	Secure OOH opportunities with 3rd party vendors in the NYC and LA markets, as well around festivals such as Rolling Loud & JMBLYA
•	Design and update marketing decks and timelines for Charlie Puth, Kehlani, Trey Songz, Kevin Gates and more on a bi-weekly basis
•	Create and distribute artist highlights and recent update emails regarding roster to over 500+ employees using Mailchimp service
•	Responsible for setting up vendors within internal software and processing invoices in a timely manner
Greater New York City Area
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Marketing Assistant
Culture Creators
•	Administered the 3rd Annual Culture Creators Innovators & Leaders Brunch in Beverly Hills, CA awarding professionals across various industries
•	Highlighted key cultural moments on social media platforms
•	Increased Instagram following by gaining 5,000 new followers
•	Developed relationships between Culture Creators LLC, and universities to promote mentorship for minorities who seek a career in the entertainment industry
•	Assisted in forging brand partnerships for yearly programming with Remy Martin US, The Mane Choice and Essentia Water
•	Served as point of contact between talent/celebrities, PR and Culture Creators team for all events and programming
NYC
Social Media Coordinator
Hublot
https://www.linkedin.com/company/hublot
•	Tracked monthly expenses for senior level executives in a timely and accurate manner
•	Created quarterly internal newsletter using Microsoft Office Suites and Adobe Photoshop
•	Coordinated senior executives travel and meeting schedules to ensure fluidity
•	Collaborated with HUBLOT employees across different departments and internationally to optimize product presentation and awareness
•	Implemented daily social media plan for @hublot_northamerica alongside agency 
•	Scheduled print and web advertisements through internal company portal
•	Retrieved press and web review data from DMR to analyze advertisement performance
•	Ensured all advertising followed HUBLOT’s best practices, guidelines and standards
Greater New York City Area
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Marketing Assistant
Sony Music Entertainment
https://www.linkedin.com/company/sony-music-entertainment
• Produced FOX sponsored Empire Season 2 screening event for 200+ Hampton University students at the Scripps Howard School of Journalism and Communications
• Reviewed product placement of Adele’s “25” Album in retailers such as Walmart and Target to ensure proper visibility •Collaborated with college media outlets such as The Hampton Script, WHOV 88.1 and WNSB 91.1 to secure radio airplay for Sony Music Entertainment artist, Kid Ink 
• Contributed to Sony’s national “H.ear On” marketing campaign by using social media such as Twitter, Facebook and Instagram to promote new headphone technology
• Submitted over 150+ comprehensive reports of all promotional activities and marketing campaigns to Sony Music labels such as Columbia Records, RCA Records, Epic Records, Louder Than Life and more
Hampton/Norfolk Market
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College Marketing Rep
Hampton University
https://www.linkedin.com/company/hampton-university
• Worked directly with artist's management and publicity teams in order to successfully negotiate budgets
• Booked Hip-Hop artist Fetty Wap as Hampton University's 2015 Homecoming Concert Headliner
• Strategically developed concert lineup with Homecoming Director and Vice President of The Student Government Association  
• Met weekly Hampton University's Student Activities department
• Created digital concert promotion plan for social media platforms 
• Drafted sample tweets and Facebook post for homecoming committee to integrate into their promotion efforts
Hampton, Virginia
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Homecoming Concert Coordinator
The Northstar Group
https://www.linkedin.com/company/the-northstar-group
The NorthStar Group is the parent company to The Source Magazine - "The Bible & Authority of Hip-Hop Music" and Jones Magazine - "The Shopping Guide For Women Who Know Better".

• Strategically planned SOURCE 360 cultural festival throughout Downtown Brooklyn events included celebrity panel discussions, local trade show and career fair and hip-hop concert at The Barclays center featuring Dipset, Lil' Kim and Curren$y 
• Copy edited Jones Magazine "Fall Fashion" Issue #17 
• Contacted media professionals for L. Londell McMillan and assisted in the booking of artist and professionals for SOURCE 360 Festival 
• Drafted over 20+ press releases for The Source Magazine and The SOURCE 360 Festival
• Published original digital content for thesource.com and jonesmagazine.com 
• Created contact databases for L. Londell McMillian using Microsoft Office Suites
Greater New York City Area
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Intern
Sway's Universe
Sway Calloway’s news website provides daily music, video and radio      information, including exclusive interviews from his popular radio show “Sway In The Morning,” broadcasted on Shade45 via Sirius XM

• Produced original content daily for swaysuniverse.com 
• Transcribed interviews from "Sway In The Morning" and made them ready for online viewing
• Participated in conference calls weekly with team while working remotely
Digital - Remote
Intern
Bachelor of Arts (B.A.)
Strategic Communications Major at The Scripps Howard School of Journalism & Communications
Communication and Media Studies
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Hampton University
https://www.linkedin.com/school/hampton-university/
High School Diploma
Regular/General High School/Secondary Diploma Program
Lexington High School
Public Relations Student Society of America
Vice-President
The Hampton Script
Media Law
JAC 405
Media Management
JAC 406
Media Research
JAC 420
Principles of Public Relations
JAC 220
Public Relations Writing & Production
JAC 320
Radio & TV Production
JAC 265
Web Design & Production
JAC 301
Aara Holtzclaw taught herself about GitHub by following YouTube tutorials and conducting independent research. She has used html/css coding to design her own webpage from scratch. Click the link and view a GIF of her website under the "issues" tab. You can view her html and css codes by clicking the "<> code" tab.
Aara Holtzclaw's GitHub
https://github.com/aaraholtzclaw/aara-holtzclaw.github.io
Click this link to view my digital portfolio which includes press releases, strategic communications plans, graphic design samples and more.
Aara Holtzclaw's Portfolio (Work Samples)
http://aaraholtzclaw.weebly.com
American Red Cross
CPR Certified
https://www.linkedin.com/in/kaylah-calvert
New York, NY
Kaylah Calvert
Marketing at Atlantic Records
https://www.linkedin.com/in/monica-seetharam-71829272
New York, NY
Monica Seetharam
Director, Digital Marketing at RCA Records
https://www.linkedin.com/in/dianevadnal
New York, NY
Diane Vadnal
Director of Marketing at Warner Music Group / Arts Music and Ghostlight Records
https://www.linkedin.com/in/alyssareddish
Los Angeles, CA
Alyssa Reddish
Creative, PR/Marketing Professional
https://www.linkedin.com/in/tiffany-bullock
Los Angeles Metropolitan Area
Tiffany B.
Influencer Marketing Manager  at Warner Records
https://www.linkedin.com/in/lindsay-borgerding-3b896a17b
New York, NY
Lindsay Borgerding
NYU Music Business Undergraduate Student
https://www.linkedin.com/in/kevin-herrera-4666401b3
Bronx, NY
Kevin Herrera
Student at City University of New York-Brooklyn College
https://www.linkedin.com/in/sheenaannmarieclark
New York City Metropolitan Area
Sheena C.
Post Production Assistant - The Girl from Plainville
https://www.linkedin.com/in/shilohuhlir
Los Angeles County, CA
Shiloh Uhlir
Chief Marketing Officer at KINRGY by Julianne Hough
https://www.linkedin.com/in/gabriela-lawrence-910a8774
New York, NY
Gabriela Lawrence
Communications, PR, Brand Partnerships
https://www.linkedin.com/in/john-matlosz-82a3a9194
New York, NY
John Matlosz
Artist Management Intern at LoyalT Management | NYU Music Business Student
https://www.linkedin.com/in/alejandro-rosario-197a01aa
New York City Metropolitan Area
Alejandro Rosario
Office Administrator at Picture Shop Post
https://www.linkedin.com/in/ayanna-reeves-510556198
Los Angeles Metropolitan Area
Ayanna Reeves
Personal Assistant (Self-employed)
https://www.linkedin.com/in/nicolefweissman
New York City Metropolitan Area
Nicole Weissman
Manager, Planning at Wavemaker
https://www.linkedin.com/in/cameryntucker
Los Angeles Metropolitan Area
Cameryn Tucker
UCLA, 2021-2025
https://www.linkedin.com/in/madeline-lenahan-4a9198145
Boston, MA
Madeline Lenahan
PR & Comms @ Chicory
https://www.linkedin.com/in/hongjia-yang-709692187
Greater Boston
Hongjia Yang
Architecture Student at University of Massachusetts Amherst
https://www.linkedin.com/in/kylehulett
Burbank, CA
Kyle Hulett
D2C Music Sales Marketing
https://www.linkedin.com/in/asa-welch-a3384868
Los Angeles, CA
Asa Welch
Marketing at Epitaph/Anti
https://www.linkedin.com/in/kaleshamadlani
Los Angeles Metropolitan Area
Kalesha Madlani
Music Partnerships at Community.com | Content Strategy & Fan Engagement | Previously: Epic Records, Sony Music Entertainment | Follow, Engage, then Connect!
Joe-Louis Mccray
      
          



            
              
        
              
  

    
        It was a pleasure working with Aara. She's a phenomenal employee; always punctual, positive attitude, hard worker and consistent.
Hamptonians Helping Hamptonians Gain Employment
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https://www.linkedin.com/groups/3850058
Media & Entertainment Management and Technology | Startups | Blockchain (BIG)
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https://www.linkedin.com/groups/2194960
Hip-Hop Music
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https://www.linkedin.com/groups/898527
Social Media Marketing Group by Connect365.io
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https://www.linkedin.com/groups/66325
Media & Marketing Professionals Worldwide
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https://www.linkedin.com/groups/78629
Hampton Alumni/NHAA, Inc.
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https://www.linkedin.com/groups/49029
Lexington HS (MA) Alumni
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https://www.linkedin.com/groups/8769440
The Black Professionals Network
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https://www.linkedin.com/groups/3323639
Music Industry Network
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https://www.linkedin.com/groups/102919
Hampton University Alumni Group
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https://www.linkedin.com/groups/115435
The HBCU Career Center
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https://www.linkedin.com/groups/2407531