a.j . ferrara
Digital Product Engagement Analytics Manager / Chief Data & Analytics Office (CDAO) at General Motors
business intelligence & advanced analytics
`` leader would want '' one-stop shop data analytical solution . hands-on able mentor/lead others business intelligence data science life cycle . individual contributor + thought leadership + strategy + care feeding . enjoy customer going extra mile make customer happy successful . tend work requirement rapid prototyping , build something value implemented . implemented , focus continuous monitoring improvement outlier detection customer feedback . hands-on : * data exploration profiling * creating presenting visualization * performing multi-variate analysis * project team management * making thing happen available * approach : decision tree , random forest , xgboost , logistic/linear regression , knn , cluster analysis , * platforms/databases : hadoop , teradata , oracle , sql server , cassandra , mongodb , neo4j , redis * tool : sql , hive , hql , spark , python , r , tableau , powerbi , hue , sa ( base , miner )
General Motors
https://www.linkedin.com/company/general-motors
* Partner with the Business to understand data analytic needs around customer engagement of all connected vehicle products and services (In-Vehicle Apps/Software, Super Cruise, OnStar, etc).
* Develop roadmap for prototyping and implementing data analytic needs (BI and Advanced Analytics).
* Hire and manage team of data and business analysts.
* Develop proof-of-concepts with Business for quick wins and to demonstrate alignment.
* Develop Data and Analytics Strategy
* Manage own and scrum teams to execute on strategy and ad-hoc Business needs
* Partner with rest of CDAO and IT to get data analytic work done.
* Manage internal and external projects using  SAFe.
* Deliver ongoing, strategic and actionable insights.
Michigan, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQGi5bqIMQIO6g/company-logo_100_100/0/1644857988375?e=1655942400&v=beta&t=hiaVafJiBbfLK8kJY7XaSp02CmcnTNR6mDTUniJpmT8
Digital Product Engagement Analytics Manager / Chief Data & Analytics Office (CDAO)
General Motors
https://www.linkedin.com/company/general-motors
* Lead Advanced Analytics projects/team to monitor and find potential steering safety issues.
* Perform hands-on analytical work (data collection, exploration, modeling/optimization and story telling).  Text Mining, Topic Modeling, XGBoost.
* Interface with IT for requirements, project delivery, etc.
* Mentor/Inspire Others
* Approaches:  Logistic Regression, Decision Trees, XGBoost, Cluster Analysis
* Tools/Platforms:  SQL, JupyterLab, Python, R, Spark, Hue, Sqoop, Hadoop, Hive, NoSQL, Teradata, Oracle, SAS Enterprise Modeler
Warren, MI
https://media-exp1.licdn.com/dms/image/C4D0BAQGi5bqIMQIO6g/company-logo_100_100/0/1644857988375?e=1655942400&v=beta&t=hiaVafJiBbfLK8kJY7XaSp02CmcnTNR6mDTUniJpmT8
Global Vehicle Safety Technical Expert: Data and Analytics
General Motors
https://www.linkedin.com/company/general-motors
Develop optimal reporting and analytics data environment (Data Solutions Architect). 
****  I enable Data Scientists, Managers and Analysts to get insights faster, more flexibly and creatively.
Lead team of data engineers and BI/Analytic developers (Team Lead).

How do you give data analytics requirements to IT?  You discover and prototype first (get a sandbox).  You do not ask for "everything" without knowing what you need, why you need it and how you would use it.  Furthermore, you must collaborate, collaborate, collaborate! Build->Test->Tweak.   I work extensively with the Management and Data Scientists in my group and IT counterparts to make sure we are all on the same page.

   * Data Stewardship / Management
   * Requirements Development / UAT
   * Solution Architecture and Development
   * Team Lead / Coaching / Mentoring
   * Agile Prototyping
   * Data Cleansing, Standardization and Integration
   * DFSS


Utilize advanced tools and techniques to generate actionable insights
  *  Hadoop Ecosystem (HDFS, Hive, Spark, Python...)
  *  Aster Analytics -Text Analysis (Topic and Cluster Modeling)
   * Watson Content Analytics - Work primarily withe Output and Integrate with source data
   * SAS (Base, Enterprise Guide, Enterprise Miner) - Decision Trees, Text Analysis
   * R Studio - Text Analysis
   * Teradata - Data Development/Prototyping
   * Hadoop
   * Tableau - Interactive Dashboards
   * Cognos
Warren, MI
https://media-exp1.licdn.com/dms/image/C4D0BAQGi5bqIMQIO6g/company-logo_100_100/0/1644857988375?e=1655942400&v=beta&t=hiaVafJiBbfLK8kJY7XaSp02CmcnTNR6mDTUniJpmT8
Data Intelligence Manager (IT, BI and Data Profiling/Prototyping)
General Motors
https://www.linkedin.com/company/general-motors
Responsible for leading interactions with the Business for Data Warehouse requirements-gathering and analytic solutions development.

Specialties:
Data exploration, profiling and visualization - insight generation!

Key Roles:
* Prototype solutions using BI and Advanced Analytic tools.
* Guide Business Analysts as they gather requirements to make sure Business needs are met.
* Provide expertise on data profiling, data quality and ETL processing.
* Drive projects to success.
* Partner with the Business.
* Partner with Vendors (IBM, Teradata, Tableau)
* Mentor junior analysts, report developers, etc.
* Provide overall BI/Analytics thought leadership.
Warren, MI
https://media-exp1.licdn.com/dms/image/C4D0BAQGi5bqIMQIO6g/company-logo_100_100/0/1644857988375?e=1655942400&v=beta&t=hiaVafJiBbfLK8kJY7XaSp02CmcnTNR6mDTUniJpmT8
Business Intelligence & Analytics Team Lead
University Hills Elementary School
Coached 4th and 5th graders on building a Lego robot and programming it to accomplish missions.  We also completed an Innovation research project.  I did this when my son was in 5th grade and this year, while my daughter is in 4th grade.  It was a great experience and the kids did great!
Rochester Hills, Michigan, United States
Lego Robotics Coach
Asset Acceptance
https://www.linkedin.com/company/asset-acceptance
Responsible for maximizing portfolio liquidation through data mining and predictive modeling.

Developed and implemented NEW solutions:

* Legal Pre-Purchase Portfolio Evaluation Tool (predictive modeling + excel programming)
* Suit-Selection NetBack Models
* Post-Judgment Models
* Predictive Modeling DataMart

Leading initiative to forecast cash collections for entire organization - at the customer account level.

Developing all Legal channel suit selection models, which predict net cash collections over five years, by month and at the account level.

Managing four predictive modeling analysts who are responsible for maximizing net revenue collection through letter, dial and post-judgment legal remedies.

Hands-on expertise in SAS programming and Enterprise Miner 6.2.  Heavy use of Decision Trees and Regression modeling to segment and forecast liquidation.  Developed cost components to generate final netback.
https://media-exp1.licdn.com/dms/image/C4E0BAQHm7G1LwCp6Uw/company-logo_100_100/0/1519856579254?e=1655942400&v=beta&t=Vhcz1MJfM5KBfFOClpG7qBKuHGCpgQ7xsCh_d3aZh6o
Manager, Predictive Analytics and Modeling
General Motors - Onstar
https://www.linkedin.com/company/general-motors
* Manage OnStar Marketing's customer retention and engagement reporting.

* Lead role in replacement of OnStar's CRM application.

* Developed and implemented business rules for the measurement of customer retention, engagement and churn.

* Develop complex forecasting models for predicting customer retention and churn.

* Analyze data and present insights to upper management.

* Data Steward for key OnStar data regarding customer accounts and subscriptions.

* Manage the daily duties of three report developers and vendor development teams.
https://media-exp1.licdn.com/dms/image/C4D0BAQGi5bqIMQIO6g/company-logo_100_100/0/1644857988375?e=1655942400&v=beta&t=hiaVafJiBbfLK8kJY7XaSp02CmcnTNR6mDTUniJpmT8
Business Intelligence Leader
General Motors - Onstar
https://www.linkedin.com/company/general-motors
Discover and present insights that lead to revenue-generating Marketing initiatives.
Develop Marketing strategies that increase revenue and customer loyalty.
Improve OnStar's CRM abilities.
https://media-exp1.licdn.com/dms/image/C4D0BAQGi5bqIMQIO6g/company-logo_100_100/0/1644857988375?e=1655942400&v=beta&t=hiaVafJiBbfLK8kJY7XaSp02CmcnTNR6mDTUniJpmT8
Senior Reporting Analyst
General Motors - OnStar (contracted through JDM Systems Consultants)
https://www.linkedin.com/company/jdm-systems-consultants
Troy, MI
https://media-exp1.licdn.com/dms/image/C4D0BAQHFA2jd5uXUeg/company-logo_100_100/0/1519856524306?e=1655942400&v=beta&t=DnquNN4viyVy9sbifDLqAXGJPqiMerpzE1qW_1FjvpA
Systems Analyst
Cofinity (formerly Preferred Provider Organization of Michigan - PPOM )
https://www.linkedin.com/company/cofinity
https://media-exp1.licdn.com/dms/image/C560BAQG6_r6YBa8lEw/company-logo_100_100/0/1519869776493?e=1655942400&v=beta&t=-hKoN1sZhoNfv0MSJDy5nR5jkOHaA3laJTLJ-j80qmw
Programmer/Analyst
General Motors (contracted through Manpower)
https://www.linkedin.com/company/manpowergroup
Troy, MI
https://media-exp1.licdn.com/dms/image/C4D0BAQGxCiUiSgZmLQ/company-logo_100_100/0/1625149012495?e=1655942400&v=beta&t=9ui8yLA3lPHU1z5RGGL34xzBRxIMJZ4boVYXn94V1Ro
Data Analyst
The Travel Channel
https://www.linkedin.com/company/scripps-networks-interactive-inc-
https://media-exp1.licdn.com/dms/image/C4E0BAQGsZHfc_LNKXw/company-logo_100_100/0/1519912283283?e=1655942400&v=beta&t=fOHJDPTsauYSzzuwyL_G3NgrV7IQeNN6fDk1rqwOLrs
Viewer Relations Coordinator
The Weather Channel
https://www.linkedin.com/company/the-weather-channel
https://media-exp1.licdn.com/dms/image/C4D0BAQG99kh-JeOG8g/company-logo_100_100/0/1568658140505?e=1655942400&v=beta&t=fzg7z-mK0rAFBmIPrRuOVl4mWfe0lsFHwpUYZBRBwcA
Public Relations Intern
Master of Business Intelligence and Data Analytics
Sponsored by General Motors Technical Education Program.
Data Science
https://media-exp1.licdn.com/dms/image/C560BAQFvFVsyO9fRUQ/company-logo_100_100/0/1611168623666?e=1655942400&v=beta&t=CG7_TSvtaqsukxi0ghYYkmKqhKtgb819DH16XA7v7Ds
Carnegie Mellon University - Heinz College of Information Systems and Public Policy
https://www.linkedin.com/school/carnegie-mellon-university---h.-john-heinz-iii-college/
Master of Business Administration - MBA
General Motors affiliated program.
https://media-exp1.licdn.com/dms/image/C4E0BAQFggCb_wedvWQ/company-logo_100_100/0/1567691842896?e=1655942400&v=beta&t=mJfsP-7FU4mx8X4n9zakfVbFIS6UzmoviR4cFe768Bc
New York Institute of Technology-Old Westbury
https://www.linkedin.com/school/new-york-institute-of-technology/
Bachelor of Science - BS
Communications/Decision Science
https://media-exp1.licdn.com/dms/image/C4D0BAQHuTnl1ITbe5Q/company-logo_100_100/0/1565286751079?e=1655942400&v=beta&t=OQcI8B57VW5_snqP2NNNDCEEjapPgGoIeZDyiWb01kM
Kennesaw State University
https://www.linkedin.com/school/kennesaw-state-university/
Had two weeks to mine vehicle data related to diagnostic trouble codes, dealers, plants and customers over five years.  Data volumes reached 4B records.  Used Aster DB + Tableau Desktop + Tableau Server.

Objective was to tell a Quality-related insight by asking a key question of the data and showing how to answer that question by looking at the data in many speedy and visually appealing ways.
GM Emerging Technology Group / GM Quality Group
2nd Place in GM's 2014 Big Data Visualization Challenge
Cornell University
Product Management
Scaled Agile, Inc.
www.credly.com
Certified SAFe® 5 Agilist
https://www.credly.com/badges/81c051f6-8054-4d0c-ae49-ffc829309431?source=linked_in_profile
https://www.linkedin.com/in/jwsbp
Dearborn, MI
John Schmotzer
Automotive Business Development at Nvidia
https://www.linkedin.com/in/dvsandeep
Detroit Metropolitan Area
Venkata Sandeep Dangeti
BI Engineer @ GM | Data Science | Power BI Developer | MS Bus. Analytics | MBA
https://www.linkedin.com/in/iwao-fusillo-33051747
New York, NY
Iwao Fusillo
Chief Data & Analytics Officer at General Motors
https://www.linkedin.com/in/stacey-gu-158a4111
Warren, MI
Stacey Gu
Data Scientist Emerging Issues Monitoring at General Motors
https://www.linkedin.com/in/ryan-baur
Plymouth, MI
Ryan D. Baur
President and Owner at RBInsyte LLC, Global Automotive Engineering Executive
https://www.linkedin.com/in/ellenelwright
Clarkston, MI
Ellen Wright
Global Vehicle Mass Systems & Tool Lead Engineer at General Motors
https://www.linkedin.com/in/danielle-alsup-0a36b4108
United States
Danielle Alsup
Marketing Database  Strategy Manager at General Motors
https://www.linkedin.com/in/strategicdatainsights
Henderson, NV
Michael Lee
Data Science and Business Analytics
https://www.linkedin.com/in/megan-whybra-92632a2a
Detroit Metropolitan Area
Megan Whybra
HR Partner- Digital Business Technology at General Motors
https://www.linkedin.com/in/jacin-lohman-12465519
Detroit Metropolitan Area
Jacin Lohman
Sales and Leasing Consultant at The Suburban Collection
https://www.linkedin.com/in/xufeng-yao-000b48147
Tempe, AZ
Xufeng Yao
Researcher at General Motors, Ph.D recently graduated from ASU
https://www.linkedin.com/in/ajayskapoor
Greater Boston
Ajay Kapoor
Executive, Performance Driven Marketing at General Motors | CPG, Health Tech, Mobility | P&G 40 under 40 -- I'm Hiring!!
https://cn.linkedin.com/in/milton-martinez-yhca19
Shanghai, China
Milton Martinez
Calibration Technical Specialist at General Motors (PATAC), FIRST Robotics Mentor
https://www.linkedin.com/in/viiyer
Detroit, MI
Vijay Iyer
CEO amp North America | Passionate about Diversity, Equity & Leading Inclusive Teams | Please DM for support on career mentorship or help to make connections.
https://www.linkedin.com/in/ashim-goyal-9599864a
New York City Metropolitan Area
Ashim Goyal
Assistant Vice President at EXL
https://it.linkedin.com/in/paolo-arpellino-3892864
Turin
Paolo Arpellino
Managing Director at PAPC Advisory Company Ltd
https://www.linkedin.com/in/johnduken
Gibsonia, PA
John Duken
Retail Executive
https://au.linkedin.com/in/john-stratos-83430052
Greater Melbourne Area
John Stratos
Project Manager - Operations
https://www.linkedin.com/in/pamela-fletcher-2427b161
Naples, FL
Pamela Fletcher
Senior Vice President & Chief Sustainability Officer Delta Air Lines
https://www.linkedin.com/in/danielle-khan-97106883
Atlanta Metropolitan Area
Danielle Khan
Account Manager at Pyramid Consulting, Inc
Rachel Cook
      
          



            
              
        
              
  

    
        It was wonderful working for A.J. at Asset Acceptance. He is very friendly and open to new ideas. He deeply cares about satisfying business requirements and has helped me improve both my technical skills and the way I present results. I would gladly work for him again. LinkedIn User
      
          



            
              
        
              
  

    
        It was a pleasure working for AJ.  AJ is one of the most considerate managers that I have ever worked for, who values his employees and does his best to provide an environment where they can thrive.  AJ is also an expert at data management and analysis, and is not just satisfied with fulfilling the business requirements, but does his best to take the project to the next level.  AJ takes pride in his work and is not satisfied unless he is adding significant value to the organization. He is a definite asset to have onboard and I would definitely work for him again.
Liked by A.J. Ferrara
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Liked by A.J. Ferrara
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“Here’s to Strong Women.May we know them.May we be them.May we raise them.”Happy Internetational Women’s Day 2022!!💜Thankful for my mother…
Liked by A.J. Ferrara
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It is no secret that my daughter is my princess. I spoil her, she is my purpose. I want her to have everything available to her that she wants in…
https://www.linkedin.com/in/ajferrara
Fort Lauderdale, FL
A.J. Ferrara
Writer - Producer - Award Winning Photographer
https://www.linkedin.com/in/aj-ferrara-178b87a8
Boston, MA
AJ Ferrara
Technology Growth Equity Investor
https://www.linkedin.com/in/aurora-aj-ferrara-475322138
Chandler, AZ
Aurora "AJ" Ferrara
Medical and IT Support Buyer at Dignity Health
https://www.linkedin.com/in/angelo-aj-ferrara-89683a146
New York City Metropolitan Area
Angelo (AJ) Ferrara
Analytics Analyst at Accenture Federal Services
Artificial Intelligence, Deep Learning and IoT
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https://www.linkedin.com/groups/4989164
Creative Analytics
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https://www.linkedin.com/groups/6524192
Artificial Intelligence and Business Analytics (AIBA) Group
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https://www.linkedin.com/groups/62438
Predictive Analytics Professionals
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https://www.linkedin.com/groups/2177095
Data Visualization and Decision Science
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Business Intelligence & Analytics Group
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https://www.linkedin.com/groups/49162
Hadoop Professionals
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TDWI: Analytics and Data Management Discussion Group
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https://www.linkedin.com/groups/45685
Data Mining, Statistics, Big Data, Data Visualization, AI, Machine Learning, and Data Science
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Data Science Central
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TEDxDetroit
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SAS & Analytics Users
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Data Science & Machine Learning
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Analytic Insights
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