aaron martindale
VP, Visual Merchandising at DICK'S Sporting Goods
global retail , visual merchandising marketing vp omni-channel marketplace expert . consumer-obsessed brand product leader . team culture builder .
strategic retail executive enable brand team thrive complex environment expertise driving innovative , consumer-centric strategy catalyze growth build brand . inspire lead high-performing global team connect engage locally consumer focus driving omni-channel strategy . leverage data insight strategic decision making inform guide product , sale marketing team . launch activate industry-leading product , store campaign encouraging consumer participate engage brand . build framework focused diverse team aligned common goal providing clear path business organization .
DICK'S Sporting Goods
https://www.linkedin.com/company/dick%27s-sporting-goods
Owning the strategic direction, creative vision and in-store storytelling for athletic apparel and hard-lines goods at DSG stores.
Pittsburgh, Pennsylvania, United States
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VP, Visual Merchandising
Nike
https://www.linkedin.com/company/nike
Oversaw marketing and creative functions for Nike store fleet; $500M annual revenue. Managed operating budget of $70M / year.
     Launched Forbes 2018 Best Retail Experience, Nike NYC House of Innovation, a ground-breaking immersive, interactive flagship retail experience and Retail Deep Dive’s Concept of the Year (2018) Nike Live, a neighborhood shop, enabling seamless digital integration with brick and mortar retail.
     Drove Online to Offline consumer experience strategy for Nike Direct business integrating digital within brick and mortar revenue generating businesses like buy online, pick-up in store (BOPIS), ship from store (leveraging store inventory for digital order fulfilment) and enabling digital returns as well as consumer education/ experience enhancements, creating more personal and intuitive shopping experiences.
     Supported major brand, sport and cultural moments such as NFL Super Bowl, US Open, Chicago Marathon and purpose driven work (Pride’s Be True campaign, Native American N7 campaign and Equality campaigns), sustaining Nike’s positioning as #1 footwear and apparel brand (27% market share) and enabling record-setting revenue and traffic days while personally connecting with consumers beyond traditional retail.
     Led team of NAHQ employees and territory teams in NYC, Chicago, Los Angeles and Toronto, ensuring regional consistency delivering a Nike point of view for the North America consumer while addressing key city unique attributes through city and regional styling and activations.
     Drove member offense (loyalty program) serving and acquiring new members to the Nike ecosystem, enabling Nike to serve members more effectively; led communication and training on member acquisition within stores.
Portland, Oregon, United States
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Sr. Director, Stores Marketing, NA
Nike
https://www.linkedin.com/company/nike
Led strategic positioning for retail for Nike Women to expand definition of sport and enable access to sport through retail and marketing executions and campaigns. Grew women’s business penetration for Nike 4% (from 28% to 32%).
     Reset Nike Training positioning focused on product innovation and storytelling, meeting consumer needs for class-specificity or providing a more broad, all-in-one solution for consumer’s fitness needs.
     Set retail guidelines to be leveraged in 4 Nike geographies seasonally, ensuring a consistent brand point of view which allowed for regional nuances expanding brand awareness and consumer engagement world-wide.
     Worked cross-functionally with product development, merchandising and brand teams to bring market comprehensive seasonal plans from concept and seasonal kick-off to product launch, enabling teams to bring forth a consumer-centric seasonal plan while inspiring consumers to make sport a daily habit.
     Led high profile retail reviews with global executive teams, collaborating on solutions to move the business and brand forward.
Portland, Oregon, United States
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Sr. Director, Global Retail Brand, Nike Women's and Nike Training
Nike
https://www.linkedin.com/company/nike
Created and drove NA retail strategies for Nike Women. Launched new wholesale retail collaborations with Nordstrom (Nike X Nordstrom), Macy’s (NTC) Foot Locker (Six:02) and Dicks Sporting Goods (Chelsea Collective) to steer the North America women’s business to over $2B in annual revenue.
     Enabled NA Women’s to maintain its #1 position in the marketplace focused on retail experiences and events that exposed consumers to the newest fitness trends and products, leveraging retail storytelling (both online and off), brand activations and events and social media platforms.
Portland, Oregon, United States
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Director, North America Retail Brand, Nike Women
Nike
https://www.linkedin.com/company/nike
Managed integrated marketplace for Nike Japan. Delivered fleet expansion of Nike stores with the launch of Nike Harajuku, Tokyo’s Nike flagship location. Directed $850M business supported by a team of 30.
     Partnered with key wholesale accounts (Alpen, Xebio, ABC Mart) overseeing Nike retail strategies which grew Nike presence at retail beyond Nike-owned locations, reaching more consumers across Japan; wholesale expansion allowed for revenue growth with mitigated risk.
Tokyo, Japan
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Director, Retail Brand
Nike
https://www.linkedin.com/company/nike
Managed mono-brand retail fleet of 150 stores across India and team of 30 across India (Bangalore HQ, Mumbai and Delhi offices).
     Supported key sport and cultural moments at retail, specifically sponsorship of the India National Cricket team and launch of the India Premier League, increasing sales 40% followed by a foray into cricket accessories and equipment which opened up additional revenue streams for Nike. Expanded brand awareness for Nike through the Board of Control for Cricket in India (BCCI) partnership.
Bengaluru, Karnataka, India
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Retail Director
Nike
https://www.linkedin.com/company/nike
China, Japan, Taiwan, Korea, India, South East Asia, Pacific
Oversaw fleet expansion in emerging and mature markets. Developed and scaled unique concepts around Nike Basketball, Nike Soccer, Nike Women and Nike Sportswear.
     Focused on resetting Nike China in preparation of the 2008 Beijing Olympics inclusive of in-depth marketplace management, store positioning and retail expansion in Beijing and throughout Greater China, positioning Nike for a long-term relationship with revenue in excess of $5B annually throughout 4000 Nike stores.
     Spearheaded Nike Retail Development, allowing for Nike to stand out from its competitors through distinctive appearance, merchandise planning and team development and training.
Portland, Oregon, United States
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Retail Visual Presentation Director
Nike
https://www.linkedin.com/company/nike
North American focus on Nike Direct stores. Accountable for seasonal concept plans and execution strategies. Key focus on innovative product story-telling at retail.
Portland, Oregon, United States
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Retail Development Manager
Nike
https://www.linkedin.com/company/nike
Set visual merchandising strategy for East Coast Nike stores (inline and Nike Factory doors). Responsibilities included new door openings, remodels and sustaining existing store portfolio.
New York, United States
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Regional Visual Presentation Manager, East Coast
Gap
https://www.linkedin.com/company/gap-inc--gap
GAP, New York, NY, Stores Brand Lead, Manhattan; New Store Development Manager, Japan
Partnered with Gap International WHQ team to open 10 Gap stores throughout Japan inclusive of flagship locations in Tokyo and Osaka.
New York, United States
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Retail Level
Bachelor of Applied Science - BASc
Business Administration and Management, General
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Marylhurst University
https://www.linkedin.com/school/marylhurst-university/
French American International School
https://www.linkedin.com/company/french-american-international-school
Marketing Committee | Strategic Development Committee | Mission Monitoring co-chair,
French American International School Board of Trustee, Portland, OR
A private International Baccalaureate preschool through 8th grade
French immersion school of 550 students
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Board Member
https://www.linkedin.com/in/whitneylchapman
Portland, OR
Whitney Chapman
Global Brand Executive Nike
| Marketing & Product Leader | Omnichannel Innovator | Investor & Advocate
https://www.linkedin.com/in/heathermicheleperrin
Portland, OR
Heather Perrin
Vice President/Senior Director of Marketing and Retail Experience • Omni-channel Innovator • Direct-To-Consumer Growth Driver • Team Leader
https://www.linkedin.com/in/bryan-tavares-3824481a7
Newark, NJ
Bryan Tavares
Showroom Manager at INDOCHINO
https://www.linkedin.com/in/charles-koyi-479867115
Decatur, GA
Charles Koyi
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https://www.linkedin.com/in/leslie-horner-8b86552b
Portland, OR
Leslie Horner
Manager, Digital Commerce - Global Member Growth at Nike
https://www.linkedin.com/in/samantha-hoffmann-32041330
Greater Chicago Area
Samantha Hoffmann
General Manager at Athleta
https://www.linkedin.com/in/kristen-welch-a80226a0
Williamsburg, VA
Kristen Welch
Market Development Representative
https://www.linkedin.com/in/carlenekurowski
Greenville, SC
Carlene Kurowski
Omnichannel Merchandising & Marketing Executive ☆ Strategic Assortment Planning, Budget Optimization, KPI Driven Results
https://www.linkedin.com/in/jeffrey-newmark-74933b206
Portland, OR
Jeffrey Newmark
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https://www.linkedin.com/in/brianna-harrell-b69196229
Palm Beach Gardens, FL
Brianna Harrell
Retail Sales Lead @ Fabletics // Visual Merchandising
https://www.linkedin.com/in/stacy-vitt-40118b1a5
Phoenix, AZ
Stacy Vitt
Assistant General Manager at Athleta
https://www.linkedin.com/in/clarissa-farwell-73971286
Nashville Metropolitan Area
Clarissa Farwell
Doctor of Business Administration-Strategy and Innovation, Master of Business Administration, B.S. Interdisciplinary Studies- Biochem
https://www.linkedin.com/in/meher-mekhjian
Glendale, CA
Martin Mekhjian
Team Lead at INDOCHINO
https://www.linkedin.com/in/ryan-odonnell-695769230
Cherry Hill, NJ
Ryan ODonnell
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https://www.linkedin.com/in/jeffrey-aho-11223879
Portland, OR
Jeffrey Aho
Designer for Global Brand Environments  at Columbia Sportswear Company
https://www.linkedin.com/in/wendy-davenport-8b0489123
Portland, Oregon Metropolitan Area
Wendy Davenport
Assistant Manager at INDOCHINO
https://www.linkedin.com/in/shanell-mcquirk-6298a5228
Citrus Heights, CA
Shanell McQuirk
Outreach Specialist at Athleta
https://de.linkedin.com/in/aimee-arana-1b861316
Nuremberg
Aimee Arana
Global Senior Vice President Adidas Sportswear & Training
https://www.linkedin.com/in/archiemceachern
York, ME
Archie McEachern
CEO | Global Enterprise Leader | Strategic Planning  | Brand & Product Elevation & Management | Culture of Innovation, Inspiration & Transformation | Revenue Growth & Profitability
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The brand has launched its digitally-enabled experiential store at Orion Mall in #Bengaluru and it is PUMA Group’s largest store in…
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What do brands have to do to stand out?Think of an unexpected brand collab like Gucci x North Face and apply the way it shows up in disruptive…
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I am so lucky to have received a signed, early copy of Emotion by Design written by my friend Greg Hoffman. In fact, I feel privileged that we’ve…
https://www.linkedin.com/in/aaron-martindale-3bb406146
Fort Worth, TX
Aaron Martindale
Experienced problem solver and slayer of tech gremlins
https://www.linkedin.com/in/aaronmartindale
Columbus, Ohio Metropolitan Area
Aaron Martindale
Recruiting IT talent | Looking to refresh others | Seeking to be an inspiration
https://www.linkedin.com/in/aaron-martindale-5214a810
Boise, ID
Aaron Martindale
Neuroscience Sales Specialists at Intra-Cellular Therapies
https://www.linkedin.com/in/aarongmartindale
Port Charlotte, FL
Aaron M.
Computer Aided Design Specialist
6453 ALUMNI
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