Aaliyah W. Wilkerson, M.S. IMC
Digital Content Manager at Florida Agricultural and Mechanical University
Digital Content Manager at Florida Agricultural and Mechanical University
Aaliyah W. Wilkerson is a developing disruptor in the branding and business industry as a multiplatform communicator. Graduating with a Bachelor of Science in Broadcast Journalism in 2018 from Florida Agricultural and Mechanical University (FAMU), Wilkerson has managed to use her journalism and video production skillset to propel her in the Marketing and Communications Industry. 

After becoming one of the FAMU TV-20 anchors, copy desk chief of the campus newspaper, the FAMUAN, and maintaining a close relationship with the campus community as the Lead Marketing and Communication Intern in FAMU's Office of Communication, Ms. Wilkerson has always had a love for storytelling. 

"I believe that just like every person in the world, brands also have personalities and stories. As a Multiplatform Communicator, it is my job to tell that brand's story just as strongly as a journalist commits to a breaking news story," Wilkerson explained. 

Wilkerson is now has a Master of Science degree in Integrated Marketing and Communications from West Virginia University. While working as the Marketing and Communication Coordinator for the Office of University Housing at FAMU, Wilkerson has managed to maintain a 4.0 GPA, be featured in the school's blog, and continue to write for department magazines. 

Wilkerson's goal to continue to develop unvoiced brands doesn't overshadow her ability to give back to her local community. Wilkerson created a Marketing and Communication Internship within the Office of University Housing to mentor over four young students in their graphic design and marketing skillset. 

"Many people have poured into this journey, and I want to do the same for others. There's no value in being a professional storyteller if you can't help others learn to develop a story of their own. That's the art of giving back."
Florida Agricultural and Mechanical University
https://www.linkedin.com/company/florida-agricultural-and-mechanical-university
Tallahassee, Florida, United States
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Digital Content Manager
Florida Agricultural and Mechanical University
https://www.linkedin.com/company/florida-agricultural-and-mechanical-university
Coordinated on-air interview with C-Suite within two weeks of starting position.
Copyedited and designed over ten leading documents for the department.
Created and organized Spring Preview, Furniture Rodeo and Employee Appreciation Day in the same week that resulted in the interaction with over 2,000 college students and the increase in over 20 employee's morale.
Create, manage, and implement social media strategies that resulted in an over 60 percent increase in millennial followers and engagement. 
Develop rebranding strategies to increase brand awareness among target consumers. 
Create, edit, and distribute department newsletters to stakeholders. 
Edit and generate content for the department's website using a content management system. 
Monitor and track marketing and communication efforts and success with platforms similar to Google Analytics. 
Develop a Marketing and Communication Internship within the department.
Mentor over three graphic designers and public relations students through their time within the Marketing and Communications Internship experience.
Tallahassee, Florida Area
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Coordinator, Public Affairs/University Relations
National Association of Black Journalists (NABJ)
https://www.linkedin.com/company/national-association-of-black-journalists-nabj
Crafting content, promo material, and guides prior to the convention as requested
Completing tasks assigned via the Convention Press Room 
Manage or coordinate media appearances/opportunities involving NABJ leaders and special guests around the convention
Collaborate with Student Projects regarding communications requests 
Assist with coordinating/developing/editing social media, press releases, announcements and the like
Assist with coordinating press conferences, media-related events, interviews
Assist with updating web/digital platforms with announcements and information as needed
Coordinate with photobooth/social wall contractors
Assist with graphic design 
Provide Multimedia support when needed such as photos and video
Attend communications and staff meetings prior to and during the convention as requested
Participate in training, preparation, and organization efforts prior to the convention as requested
Support other national office and  convention communications duties as needed
Virtual
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#NABJNAHJ20 Virtual Convention and Career Fair Assistant Director Of Communications
Florida State House of Representatives- Representative Elizabeth Fetterhoff (District 26)
https://www.linkedin.com/company/u.s.-house-of-representatives
Tallahassee, Florida, United States
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Public Affairs Intern
National Association of Black Journalists (NABJ)
https://www.linkedin.com/company/national-association-of-black-journalists-nabj
Crafted content, promo material, and guides prior to the convention as requested.
Completing tasks assigned via the Convention Press Room.
Managed and coordinated media appearances/opportunities involving NABJ leaders and special
guests around the convention.
Collaborated with Student Projects regarding communications requests.
Assisted with coordinating/developing/editing social media, press releases, announcements and
the like.
Assisted with coordinating press conferences, media-related events, interviews.
Assisted with updating web/digital platforms with announcements and information as needed.
Coordinated with photobooth/social wall contractors.
Assisted with graphic design.
Provided Multimedia support when needed such as photos and video.
Attended communications and staff meetings prior to and during the convention as requested.
Participated in training, preparation and organization efforts prior to the convention as requested.
Supported other convention communications duties as needed.
Washington D.C. Metro Area
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Communications Assistant
Breakthrough Miami
https://www.linkedin.com/company/breakthrough-miami
Miami, Florida
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Teaching Fellow
Miami New Times
https://www.linkedin.com/company/miami-new-times
Miami/Fort Lauderdale Area
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Miami New Time Street Team Member
Florida Agricultural and Mechanical University
https://www.linkedin.com/company/florida-agricultural-and-mechanical-university
Strategized on marketing techniques to induce student involvement which ultimately contributed to FAMU retaining its accreditation. 
Host over seven QEP workshops across campus.
Created and organized QEP Day.
Tallahassee, Florida Area
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Quality Enhancement Plan Assistant Marketing Coordinator
Florida Agricultural and Mechanical University
https://www.linkedin.com/company/florida-agricultural-and-mechanical-university
Edited copy of newscast stories; mentor associate producers with writing proficiency.
Live show anchor to potentially 80,000 households.
Tallahassee, Florida
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Anchor and Multimedia Journalist
Florida Agricultural and Mechanical University
https://www.linkedin.com/company/florida-agricultural-and-mechanical-university
Tallahassee, Florida Area
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Multimedia Intern
The Famuan
https://www.linkedin.com/company/the-famuan
Tallahassee, Florida Area
Copy Desk Chief
FAMU TV 20: News 20 at Fiv
Tallahassee, Florida Area
Live Shot Reporter
Jonathan Spikes Foundation Inc.
https://www.linkedin.com/company/affirming-youth-foundation-inc
Miami/Fort Lauderdale Area
Communications and Marketing Intern
Signature Home Theaters
https://www.linkedin.com/company/signature-home-theaters
Miami/Fort Lauderdale Area
Marketing Intern
Bed Bath & Beyond
https://www.linkedin.com/company/bed-bath-and-beyond
Miami
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Sales Associate Cashier
The FAMUAN
https://www.linkedin.com/company/the-famuan
Tallahassee, Florida Area
Deputy Copy Desk Cheif
The FAMUAN
https://www.linkedin.com/company/the-famuan
Section editor for this student based newspaper. Editor of the Opinions Section and promoted students to share there opinions through research.
Tallahassee, Florida
Opinions Editor
FAMU NABJ Short Course
Tallahassee, Florida Area
Associate Producer
The Odyssey Online
Tallahassee, Florida Area
Writer
Journey Magazine
Tallahassee, Florida Area
Writer
Arts for Learning, Woodruff Arts Center
https://www.linkedin.com/company/arts-for-learning-woodruff-arts-center
Miami/Fort Lauderdale Area
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Assistant Teaching Artist
Master of Science - MS
Integrated Marketing and Communication
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West Virginia University
https://www.linkedin.com/school/west-virginia-university/
Bachelor of Science - BS
Broadcast Journalism
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Florida Agricultural and Mechanical University
https://www.linkedin.com/school/florida-agricultural-and-mechanical-university/
HubSpot
hubspot-academy.s3.amazonaws.com
98465d3a373149d19ae68f7ee9fdc32e
Social Media Strategy
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https://www.linkedin.com/in/cat-bryant
Tallahassee Metropolitan Area
Catherine Bryant
Public Relations Student / Staff Writer at The Famuan - Student Newspaper
https://www.linkedin.com/in/nubian-jean-charles-b2a56086
Beaufort, SC
Nubian Jean-Charles
Marketing And Promotions Intern at Florida Agricultural and Mechanical University
https://www.linkedin.com/in/mia-zeigler-1985143b
Tallahassee, FL
Mia Zeigler
Employer Relations Coordinator with Florida Agricultural and Mechanical University
https://www.linkedin.com/in/karl-pinnock-a4178015b
Tallahassee, FL
Karl Pinnock
Human Resources Representative at Florida Agricultural and Mechanical University
https://www.linkedin.com/in/kindrea-hill-32804a7b
Midway, FL
Kindrea Hill
Florida Agricultural and Mechanical University
https://www.linkedin.com/in/michael-moore-891a6718b
Tallahassee Metropolitan Area
Michael Moore
Production Assistant at Black News Channel, LLC
https://www.linkedin.com/in/bobby-rondil-53759b196
Tallahassee Metropolitan Area
Bobby Rondil
Editor/Writer at Black News Channel
https://www.linkedin.com/in/genevieve-jean-2bb312a9
Tallahassee, FL
Genevieve Jean
Coordinator at Florida A&M University
https://www.linkedin.com/in/kanyastewart
Tallahassee, FL
Kanya Stewart
Communications Director; Creative Leader; Publicist/PR; Brand Journalist/Strategist; Editor/Writer/Curator; Consultant; Social Media/Publication Manager; Analytics Lover; FL PRA Golden Image Award/CASE Best Practices
https://www.linkedin.com/in/amaya-mann-b7a644121
New York City Metropolitan Area
Amaya Mann
Line Producer/Segment Producer
https://www.linkedin.com/in/makayla-webb-mba-446496174
Tallahassee Metropolitan Area
Makayla Webb, MBA
HR Representative
https://www.linkedin.com/in/john-alexandre-854b76186
Tallahassee Metropolitan Area
John Alexandre
Computer Information Systems Student
https://www.linkedin.com/in/kyra-branch-b17b952a
Tallahassee Metropolitan Area
Kyra Branch
Line Producer/ Content Producer at BNC
https://www.linkedin.com/in/james-thomas-jr-966484b6
Tallahassee, FL
James Thomas Jr.
Technical Director at Black News Channel, LLC
https://www.linkedin.com/in/tim-seymour-28946624
Cedar Rapids, IA
Tim Seymour
Communications Consultant/Talent Coach
https://www.linkedin.com/in/sofie-barrett-726324201
Orlando, FL
Sofie Barrett
Legal Intern at The Pennsylvania Innocence Project (PaIP)
https://www.linkedin.com/in/jasminegurley
Atlanta Metropolitan Area
Jasmine Gurley
Director of Public Relations & Communications at Morehouse College
https://www.linkedin.com/in/toddjclausen
Rochester, NY
Todd Clausen
Media strategist | Content + video producer | Social media expert  | Follow to learn more
Liked by Aaliyah W. Wilkerson, M.S. IMC
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The Future is here.
Liked by Aaliyah W. Wilkerson, M.S. IMC
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Truly honored to have the chance to share my story.
Liked by Aaliyah W. Wilkerson, M.S. IMC
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"For many who attend HBCUs, school is their refuge. Their classmates and professors are family."Among 17 historically Black universities with at…