A.K. Wood
Marketing Strategist & Content Producer at Consultant
Marketing Strategist & Content Producer | Using data analysis, writing & design to make content that matters
I thrive on helping good organizations reach the right audience at the right time in the right way. Using data-driven insights and digital production know-how, I make touchpoints that exceed business goals, increase customer engagement, and get companies a little more bang for their marketing buck.

Skills include: Marketing data analytics, email and social media campaign creation, strong on-page SEO, graphic design, and long-form content creation.

Tools include: Excel, Tableau, the Adobe Creative Suite, Mailchimp, Wix, Drupal, and Google Analytics.

Work experience includes: digital marketing, content creation, UX writing and design.

My most recent work is under NDA, but other strong examples are posted at:
akwoodcreative.com

You can also read a few articles about using storytelling in marketing which I posted here on LinkedIn.
Consultant
https://www.linkedin.com/company/consultant_66
✦ Delivery of a wide range of customer-facing and sales training content while under contract at Intuitive; use of data analysis to benchmark email marketing in all verticals and create a campaign that beat the established urology open rate by 597%
✦ Employ audience segmentation skills to write two distinct email campaigns promoting Blend's first-ever virtual conference 
✦ Use expert copywriting, editing, and design skills to develop a strategic communications plan and produce a three-month email campaign resulting in an average CTR of 4.6% with a 7.0% high for Tapcomb.com
✦ Ideation and creation of Amazon A+ content promoting a number of national grocery lines in evocative ways
✦ Deep dive user data, then start at square one and write JustAnswer.com's Pearl Wilson, a chatbot that drove a 9.6% lift in the company's SEO conversion rate
California, United States
https://media-exp1.licdn.com/dms/image/C560BAQHSOJrj6FWtfw/company-logo_100_100/0/1588827294379?e=1655942400&v=beta&t=nqCRDvpPEJJgpM8zPhpCxq9AjuEmG28Q0VziE64McFo
Marketing Strategist & Content Producer
LearnToFoster.org
San Francisco
Communications Manager
NBC KNTV11
San Francisco Bay Area
Senior Producer & Writer
WWL-TV
https://www.linkedin.com/company/wwl-tv
Greater New Orleans Area
https://media-exp1.licdn.com/dms/image/C4E0BAQEDL7BS1Cb3pQ/company-logo_100_100/0/1618257309818?e=1655942400&v=beta&t=t3Y9V4MHYT6mxfdWau90u36WyxWQ5QMBw3NpB66e7Ww
Producer & Writer
Certificate
Marketing Data Analysis
https://media-exp1.licdn.com/dms/image/C4E0BAQF-NKQHUG7hUg/company-logo_100_100/0/1519856018254?e=1655942400&v=beta&t=W3wMCCve4OOrYIyP7yfAaid8jTRKcuTxsPtjoJlqBps
MIT Sloan School of Management
https://www.linkedin.com/school/mit-sloan-school-of-management/
Digital Marketing and UX Design
https://media-exp1.licdn.com/dms/image/C4E0BAQEwAxD22k-HBw/company-logo_100_100/0/1629948625988?e=1655942400&v=beta&t=V4eF4rTK0G51QsDRVVBXbyy_JrpSEjvruRqAiCSavik
General Assembly
https://www.linkedin.com/school/generalassembly/
Bachelor of Arts (B.A.)
Named Outstanding Mass Communications Student junior year; also awarded the Dawson Galliard Award for short fiction
Mass Communication/Media Studies
https://media-exp1.licdn.com/dms/image/C4D0BAQGVVHNG4fWI1g/company-logo_100_100/0/1519856347211?e=1655942400&v=beta&t=14NcPxHmzRFlqjCRQOWXLLxX_olSAi2NfD9DhZt5mPg
Loyola University New Orleans
https://www.linkedin.com/school/loyola-university/
A feature-length script I wrote, BACKWATER, was a finalist in the lauded screenwriting competition.
UCLA Extension
UCLA Extension Feature Film Competition
Loyola University New Orleans
Graduated summa cum laude
Loyola University New Orleans
Dawson Gaillard Award in Creative Writing
Given to one student in the university's School of Communications each year.
Loyola University New Orleans
Outstanding Mass Communications student
Education
The Writers Guild Foundation
Library and Event Volunteer
LinkedIn
www.linkedin.com
Data Visualization: Storytelling
https://www.linkedin.com/learning/data-visualization-storytelling
LinkedIn
www.linkedin.com
How to Use Data Visualization to Make Better Decisions—Faster
https://www.linkedin.com/learning/how-to-use-data-visualization-to-make-better-decisions-faster
LinkedIn
www.linkedin.com
InDesign: Interactive PDFs
https://www.linkedin.com/learning/indesign-interactive-pdfs-2
LinkedIn
www.linkedin.com
Artificial Intelligence for Marketing
https://www.linkedin.com/learning/artificial-intelligence-for-marketing
LinkedIn
www.linkedin.com
Tableau 10 for Data Scientists
https://www.linkedin.com/learning/tableau-10-for-data-scientists
LinkedIn
www.linkedin.com
Measure What Matters (Blinkist)
http://www.linkedin.com/learning/measure-what-matters-blinkist
LinkedIn
www.linkedin.com
Marketing Foundations: Growth Hacking
http://www.linkedin.com/learning/marketing-foundations-growth-hacking
LinkedIn
www.linkedin.com
Creating a Marketing Growth System
http://www.linkedin.com/learning/creating-a-marketing-growth-system
LinkedIn
www.linkedin.com
Sketch Essential Training: The Basics
http://www.linkedin.com/learning/sketch-essential-training-the-basics-3
LinkedIn
www.linkedin.com
Storytelling for Designers
http://www.linkedin.com/learning/storytelling-for-designers
UCLA Extension
Certificate in Screenwriting
Katy Lyall
      
          



            
              
        
              
  

    
        It was truly an honor to work with A.K. at Intuitive in her role as Creative Leader and Writer for many projects over the last year related to robotic surgery.   I appreciate so much A.K.’s dedication and ability to communicate so with surgeons and our teams.  She was absolutely able to capture ideas and tell stories that drove action. 

Even in the face of unfolding COVID-19 pandemic, she wrote and reworked messaging countless times to ensure it aligned with the voice and dynamic feedback of customers.  As a result, our team was able to demonstrate ability and flexibility to offer robotic education in a virtual environment starting early in April 2020.  This was no small feat and it would not have been possible without A.K.’s ability to listen, capture and produce communication that was in complete alignment with surgeon needs.

This drove unprecedented engagement with Urology Channel launch - it in fact broke our hosting site on April 7th- because so many customers were trying to log in.  It was well beyond any attendance we had ever seen.

In addition to this I had the pleasure of working on countless tradeshow and program marketing packages.  A.K. was always my preferred writer, because I knew she would capture and deliver results!  Quickly too.  

She would take time to understand the surgeon perspective and clinical implications and always found the best and most meaningful way to communicate ideas, thoughts and programs. 

She will be truly missed by our team and it will be hard to replace her commitment to excellence! Ben Ebong
      
          



            
              
        
              
  

    
        Working with A.K. has been one of the more positive and rewarding experiences I have had at Intuitive.  A.K. came to work every day with a professional expertise that helped me and our team produce high-quality work efficiently.  But most important was the joy and common-sense approach A.K. showed on every project.  A.K. was eager and knowledgeable about our products and found practical ways to help us better communicate with our teams and customers.  We had many hour + long sessions to address questions from clinical/regulatory reviewers or to develop a new script from the ground up and those sessions flew by due to A.K.’s positive attitude and ability to prioritize what matters most.  A.K. not only took on the responsibility of deeply understanding our products, she also became an advocate for our products and team.  Her commitment to the people first, then the projects behind her work is highly endearing and will continue to take her far in her career.
https://www.linkedin.com/in/a-k-wood-909181177
United States
A.K. Wood
--
https://in.linkedin.com/in/a-k-wood-edge-tooling-12a89a28
Delhi, India
A.K WOOD EDGE TOOLING
Business Owner at wood edge tooling
https://www.linkedin.com/in/a-k-stewart-35095042
Dallas-Fort Worth Metroplex
A.K. Stewart
Saddleback Leather Company
https://www.linkedin.com/in/a-k-stewart-76a3189
Dallas, TX
A.K. Stewart
Owner, AK Wood Custom Boots Co.
Media & Marketing Professionals Worldwide
https://media-exp1.licdn.com/dms/image/C4D07AQF2Afr19AjB_Q/group-logo_image-shrink_200x200/0/1631364143458?e=1647687600&v=beta&t=6RZgxxA0XOCfNiok0id4aguzI8piFhg9Rk1Yj2-IHmg
https://www.linkedin.com/groups/78629
Data Analytics Study Group - LinkedIn Learning
https://media-exp1.licdn.com/dms/image/C4E07AQFSnTojtGsfag/group-logo_image-shrink_92x92/0/1631004949201?e=1647687600&v=beta&t=OEN0rNCAOrM544FeiIB1nXfJsm_prPpeplpnNVg0R4A
https://www.linkedin.com/groups/12272422