aanya chadha
Sr. Associate at Strategy&
sr . associate strategy &
Strategy&
https://www.linkedin.com/company/strategyand
New York, New York, United States
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Sr. Associate
The University of Chicago Booth School of Business
https://www.linkedin.com/company/universityofchicagoboothschoolofbusiness
Full time MBA Student; Class of 2020
Greater Chicago Area
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MBA Candidate
Discover Financial Services
https://www.linkedin.com/company/discover-financial-services
Site Experience Product Owner for Card Acquisition
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Product Owner
Discover Financial Services
https://www.linkedin.com/company/discover-financial-services
July 2016-Present : Conversion Rate Optimization (CRO) and Content Strategist

•	Project lead of CRO team of nine functional experts from: technology, analytics, marketing and legal 
•	Created conversion optimization path for Discover.com, projected to bring in incremental  customers
•	Developed and managed content strategy plan, contributing to overall customer acquisition for the enterprise
•	Optimized digital content to increase organic search engine traffic by over 25% year over year for customer acquisition pages

July 2015 to June 2016: Digital Wallets Product Group
•	Developed and implementing digital based, customer communication strategy for Android Pay in 2015
•	Manage internal digital content and communication related to Digital Wallets
•	Research and partner with other Tier 2 Mobile Wallet applications

July 2014-July 2015: Customer Contact and Retention Strategy Group
•	Oversaw phone channel strategy and targeting for Rewards, Discover Deals, Demand Management, Inactive Portfolio Segment, and International Acceptance marketing campaigns
•	Optimized and targeted retention offers based on statistical analysis; managed execution of retention campaigns
•	Project managed initiatives; working closely with technology and analytics groups
Riverwoods, Illionis
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Senior Associate II, Acquisition Marketing
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Tufts University
https://www.linkedin.com/school/tufts-university/
Business Administration and Management, General
Attended the University of Hong Kong during Spring Semester 2013. Enrolled in the business school at HKU.
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The University of Hong Kong
https://www.linkedin.com/school/universityofhongkong/
https://www.linkedin.com/in/rachelmacaulay2019
New York, NY
Rachel Macaulay
Senior Associate at Strategy&, part of the PwC Network
https://www.linkedin.com/in/kushagra-aniket-51a07458
United States
Kushagra Aniket
Senior Associate - Deals Strategy at Strategy&
https://www.linkedin.com/in/guy-rachmani
New York, NY
Guy Rachmani
Manager - PwC Strategy&
https://www.linkedin.com/in/sshekhar2014
Atlanta, GA
Sudhanshu Shekhar
Director (Associate Partner) at Strategy& (formerly Booz & Company)
https://www.linkedin.com/in/morgan-mckiernan-0a362a156
Cambridge, MA
Morgan McKiernan
Senior Associate - Health Industry Advisory at Strategy&
https://www.linkedin.com/in/artfieldsjr
New York, NY
AJ Fields
Healthcare Consultant at PwC Strategy&
https://www.linkedin.com/in/emily-stepper-50a90592
New York, NY
Emily Stepper
Business Development at Mastercard
https://www.linkedin.com/in/amitaabh-sahai
New York, NY
Amitaabh Sahai
Director at Coast Capital Management
https://www.linkedin.com/in/devesh-sahai-03070b136
New York, NY
Devesh Sahai
Senior Analyst, Business Development
https://www.linkedin.com/in/mac-lafollette-27489823
New York, NY
Mac LaFollette
Founder  at The GC Companies
https://www.linkedin.com/in/pretty-khare
New York City Metropolitan Area
Pretty Khare
Strategy | Operations | Financial Services | Growth | Transformation
https://kr.linkedin.com/in/chanyoung-ha-109440192
Seoul, South Korea
Chanyoung Ha
Associate at PwC Strategy&
https://www.linkedin.com/in/julia-fiato-a47896109
New York City Metropolitan Area
Julia Fiato
Global Product Lead at Google
https://www.linkedin.com/in/deeptigupta88
Chicago, IL
Deepti Gupta
Director, Corporate Strategy at OppFi
https://www.linkedin.com/in/aman-suri-98330633
Ann Arbor, MI
Aman Suri
Product Owner
https://www.linkedin.com/in/nathan-kinney-a9958859
Dallas, TX
Nathan Kinney
Associate Director at ORIX Private Equity Solutions
https://www.linkedin.com/in/jamnah-morton
New York City Metropolitan Area
Jamnah M.
Investment Banking at Ducera Partners LLC
https://www.linkedin.com/in/morgan-blaska-1a1b9724
Greater Chicago Area
Morgan Blaska
Development and Investment at Trammell Crow Company
https://www.linkedin.com/in/sliu
New York, NY
Sarah Liu
Consumer Marketing Insights - Kylie Cosmetics & Kim Kardashian West Beauty at Coty
https://www.linkedin.com/in/pavlinaplasilova
Los Angeles, CA
Pavlina Plasilova
Chief Of Staff, Team Science at McChrystal Group
Anna Mueller
      
          



            
              
        
              
  

    
        As a fellow rewards strategy intern, I can say from experience that Aanya will go above and beyond to help another coworker, even if she has a full plate herself. She is a great person to work on a team with, and will deliver results. Aanya is an incredibly hard worker and always comes with an attitude that makes every situation fun.
Liked by Aanya Chadha
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Am proud to work with this group of senior women leaders and many talented women colleagues at OneMain. Happy #womenshistorymonth.
Liked by Aanya Chadha
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Very proud of what the OneMain family of almost 10,000 team members have built and delivered in terms of true Omni channel capabilities to better…
Liked by Aanya Chadha
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Worth reading!
Highland Park High School Alumni Association, Dallas, TX
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https://www.linkedin.com/groups/124789
Tufts University Professional Network
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https://www.linkedin.com/groups/48901
Tufts University Career Network - Tufts' largest LI group!
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https://www.linkedin.com/groups/35653
Discover summer 2013 interns
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https://www.linkedin.com/groups/5085096
Lake Forest Academy Alumni
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https://www.linkedin.com/groups/60423
Alpha Phi International Fraternity (Official)
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https://www.linkedin.com/groups/707397