andrea pomatto
Senior Marketing Lead at Centriq Training
senior marketing lead centriq training
creative market analytics leader leverage customer insight relationship building align product strategy client ’ corporate goal results-oriented trend analyst marketer expertise agency based brand marketing developing market strategy deploying daily e-communications 14 client . broad industry experience managing brand marketing business within healthcare , finance , agriculture , energy , manufacturing automotive . passionate innovation telling compelling story connect customer . orchestrate go-to-market strategy integrate marketing plan exceed targeted objective leveraging vertical market trend research . in-depth knowledge e-commerce tool analytics , working collaboratively across organization . expertise : predictive analytics marketing strategy innovation strategy competitive analysis project management automated marketing campaign analysis trend & forecasting client relationship management presentation & story telling
Centriq Training
https://www.linkedin.com/company/centriq-foss-training
Kansas City, Missouri, United States
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Senior Marketing Lead
Staples Promotional Products
https://www.linkedin.com/company/staples-promotional-products
Promoted from Marketing Specialist position- took on high profile client accounts, in addition to Marketing specialist scope. 

Responsible for developing marketing strategy and carrying out campaigns for assigned accounts.

Accounts: TD Ameritrade, Monsanto / Bayer, Liberty Mutual, Snap-on, Cargill, Land O' Lakes, HP, Intuit, Marathon Petroleum, Thomson Reuters, Fisher Auto / Federated Auto, Carquest / Advance Auto Parts, Bayada, Channel, Zurich, Syngenta, PNC, Rockwell. 

Discovered a 60% bounce rate at checkout pages, fulfilled abandoned cart engagement campaign to all assigned accounts, resulting in a 30% increase in sales. 

Pivoted marketing strategy based on consumer behavior during Covid-19 pandemic
Collaborated with merchandising in building “health essentials” category for clients.
Developed e-communications based on individual client impact.

Provided monthly audience guides to client sales team and art directors. Audience guides contained consumer focus, suggested price range, copy and creative direction. 
Collaborated with sales and creative team in developing marketing strategies based on audience guide. 


Client Specific Successes

Won business contract by collaborating with the sales team and  building a drip campaign included “top buyers club” and direct mail pieces. Launched A/B email test campaigns to better understand consumer reaction to subject lines, images, and promo offers.

Developed weekly post content and schedule for internal Slack channel. Constructed naming convention for campaign URL tagging and reporting document. Tracked results of each post by date, theme, and promotion type.  Built variable data email program utilizing data platforms, resulting in a 30% increase in e-certificate redemptions.
 
Assisted in e-communications rebranding. Developed monthly email plan with creative direction. Uncovered 3 audience types and developed a marketing plan for each. Created a robust drip campaign that would include direct mail pieces
Kansas City, Missouri Area
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Marketing Manager
Staples Promotional Products
https://www.linkedin.com/company/staples-promotional-products
Provided marketing analysis for all clients. Uncovered user experience roadblocks, clustered consumer behavior, and presented solutions to capitalize on results. Built monthly email assets for 14 clients using Photoshop and Marketo. Collaborated with sales team in developing unique marketing campaigns based on clients’ needs.

Deployed over 200 email campaigns using Marketo. Successfully grew click-through rate to 51% and  conversion rate to 44%. 

Researched user experience design on client e-stores. Proposed and implemented e-store redesign for existing clients that launched with new product release

Built individual client reporting dashboards with over 2 years of data recorded. Used Google Analytics, product sales, and Marketo data in determining successful campaigns. Presented findings on a monthly basis to sales team and clients..

Client Specific Successes
Developed growth marketing campaign and grew email opt-in list from 100 to over 1000 users.
Pioneered variable data email campaign - presented findings and implemented best practices to client marketing department.

Pivoted in person event with inventory on hand into a 3 day online event. Generated $21k in sales by developing a 3 tier offer that was later promoted via email, Facebook, Instagram, and Twitch.
Overland Park, Kansas
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Marketing Specialist
Quill
https://www.linkedin.com/company/quill
Developed category wide webpage refresh, resulting in a 2% increase in conversion and a 13% increase in revenue.

Conducted daily product maintenance and search result optimization.

Managed and provided tasks for 2018 custom print intern. Created a project plan and held weekly check-in meetings.

Trained and motivated new Web Specialists on CMS process, scheduling as well as monitoring of monthly site wide updates.
Greater Chicago Area
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Web Product Specialist
Quill
https://www.linkedin.com/company/quill
Managed spreadsheet inputs, web page programming and ad-hoc editing of “My Coupon Center” and generated up to 130 coupons monthly and averaged 300,000 visits monthly.
  Url: https://www.quill.com/coupon-codes/cbx/327.html

Discovered under penetrated consumer market in “Office Health”. Conducted research and calculated growth opportunity. Presented findings to directors. Successfully launched in 2016.  
Url: https://www.quill.com/health-wellness/cbx/358.html
Lincolnshire, IL
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Merchandising Intern
Foss swim school
https://www.linkedin.com/company/foss-swim-school
Chicago, IL
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Swim Instructor/ Office Associate
EXPRESS
https://www.linkedin.com/company/express-llc
Chicago IL
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Sales Associate
Bachelor of Science (BS)
Marketing
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DePaul University
https://www.linkedin.com/school/depaul-university/
Brand Positioning
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Business Statistics
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Category Management
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Consumer Behavior
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Marketing Case Management
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Retail Science
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https://www.linkedin.com/in/paulos-woldemariam-195257167
Las Vegas Metropolitan Area
Paulos Woldemariam
Student at University of Nevada-Las Vegas
https://www.linkedin.com/in/joshua-escobar-065aa9190
Las Vegas Metropolitan Area
Joshua Escobar
Digital Marketing at Huni Badger
https://www.linkedin.com/in/emma-darling18
Denver, CO
Emma Darling
Brand Marketing Manager at Staples Promotional Products
https://www.linkedin.com/in/ryan-kellner-283a8b56
Las Vegas, NV
Ryan Kellner
Director of Marketing at Absorption Pharmaceuticals
https://www.linkedin.com/in/marissa-michel-30b52
Greater Orlando
Marissa Michel
Marketing Assistant at FBC Mortgage, LLC
https://www.linkedin.com/in/kenny-sante-64457196
Henderson, NV
Kenny Sante
Marketing Specialist at Pavement Recycling Systems, Inc.
https://www.linkedin.com/in/pamela-puppel
Las Vegas, NV
Pamela Puppel
Director of Marketing and Communications at LVMPD Foundation
https://www.linkedin.com/in/lynda-amama-pharmd-mba-09241b71
Greater Chicago Area
Lynda Amama, PharmD,MBA
Online Marketing Specialist and Health Advocate. Dental marketing enthusiast with a strong passion for delighting clients.
https://www.linkedin.com/in/lauren-zaricki-104a9682
Las Vegas, NV
Lauren Zaricki
Marketing Director
https://www.linkedin.com/in/morgan-knepfler-368aa3100
Mesa, AZ
Morgan Knepfler
Marketing Coordinator at InkSoft
https://www.linkedin.com/in/emilyrspooner
Greater Houston
Emily Spooner
Providing strategic and effective marketing and merchandise solutions to the world's top brands
https://www.linkedin.com/in/stacyeischen
Williamsport, MD
Stacy Eischen
eCommerce Media Specialist at Flywheel Digital
https://www.linkedin.com/in/will-bauer-bravo
Las Vegas, NV
Will Bauer
Marketing Coordinator: Calnonprofits Insurance Services | Advisory Board Member : Customer Experience Certificate Program at University of Nevada-Las Vegas
https://www.linkedin.com/in/dakotaostrenger
Las Vegas, NV
Dakota Ostrenger
Director Of Marketing And Media  at Nevada Diabetes Association
https://www.linkedin.com/in/sharlaismalicoat
Allen, TX
Sharlais Malicoat
Marketing Manager at BAMCIS Cybersecurity
https://in.linkedin.com/in/prashanthi-ch-a3825822a
Hyderabad
Prashanthi Ch
Direct selling marketing at Vestige Marketing Pvt. Ltd.
https://www.linkedin.com/in/hollymaetaylor13
Greater Chicago Area
Holly Taylor
Retention Marketing Manager at Spirit Hub
https://www.linkedin.com/in/catdaley
West Palm Beach, FL
Catherine Daley
Marketing Specialist
https://www.linkedin.com/in/ryan-tacares
Atlanta Metropolitan Area
Ryan Budd
Sedgwick, marketing consultant
https://www.linkedin.com/in/dominique-grillon-a5285184
Los Angeles Metropolitan Area
Dominique Grillon
Influencer Marketing Manager at Bright Cellars
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Looking for a new #Microsoft365 podcast? I asked my connections on Twitter and LinkedIn for their favorites and am sharing the full list here. Get…
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Our class spent the morning yesterday with Career Services Alina Roth going over interview skills and what to expect from our future…
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Greater Turin Metropolitan Area
ANDREA POMATTO
Member of advisory board presso Fondaco SGR S.p.A.
https://it.linkedin.com/in/pomattoandrea
Turin
Andrea Pomatto
Embedded Software Engineer
Social Media Marketing Group by Connect365.io
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https://www.linkedin.com/groups/66325
DePaul University Department of Marketing
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Chicago Marketing, Advertising & Design Professionals LiNC
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https://www.linkedin.com/groups/3871791
Shop! Enhancing Retail Environments & Experiences
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https://www.linkedin.com/groups/1082087
EXPRESS Networking Group
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Visual Merchandising Forum
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https://www.linkedin.com/groups/2631143