andrew j. bernstein
Senior Director in Charge of Paid Media at InGoodTaste
senior marketing team leader , communication medium professional
elevate unique story key message leading brand cycling , outdoor , tech space . current primary client : rapha , wahoo fitness , pro 's closet , supersapiens ( partnership abbott ) , trainingpeaks . career ha allowed develop expand extensive marketing communication skillset , gain experience ever-evolving world pr multichannel/omnichannel marketing . 've reporter , writer , editor , marketer , sale person , agency director . 've also able volunteer time number organization align personal value . 'm elite athlete ( currently disabled ) , event director . also : summer job pirate .
InGoodTaste
https://www.linkedin.com/company/igtstudio
While I continued my work with various PR clients including Rapha, Wahoo Fitness, TrainingPeaks, FORM, Goldwin, The Pro's Closet, and Supersapiens, I was also increasingly being asked to weigh in on our clients' paid media programs. This promotion allowed me to leverage my previous experience as a media salesperson and media marketer. 

I was given overall responsibility for paid media programs across our entire portfolio. I was also charged with creating and refining processes for paid media management on behalf of our clients. The new position allowed me to leverage my prior experience as well as my deepen relationships with publishers and media channels of various kinds.

Our advertising clients have included: Zwift, Rapha, Goldwin, MIPS, Onewheel, and NEVERSECOND, among others.
Boulder, Colorado, United States
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Senior Director in Charge of Paid Media
InGoodTaste
https://www.linkedin.com/company/igtstudio
I'd long been impressed with TRUE founder Mark Riedy's ability to tell important, resonant brand stories when I approached him about joining his agency. I was interested in coming to work for him as both an opportunity to learn from one of the most knowledgable marketers in the outdoor industry and also as a chance to gain experience as a brand marketer after a long stretch working in media. I hoped that TRUE would give me the chance to engage with leading brands and to diversify my experience and marketing skills.  

As an Account Director at TRUE I was initially put in charge of several accounts, including Wahoo Fitness and Science in Sport, while also representing Zwift and Vocier.
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Account Director
Self Employed
https://www.linkedin.com/company/indpendent-contractor
During my time as a journalist and continuing into my time as a marketing professional, I was able to expand my areas of interest and grow my professional network by contributing to a variety of titles including, Outside Magazine, Men's Health, Rodale's Organic Life, Velonews, Embrocation Cycling Journal, Pez Cycling News, 50 Places to Ride Before You Die, and Lonely Planet.
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Freelance Writer
amateur bicycle racer
For many years, being a bike racer defined my non-work time. While I am not currently competing, I learned countless lessons about structuring my life, creating priorities, engaging with broad and diverse communities, and physical wellness from my time as as an athlete. During my years racing, I became an elite road and track athlete, and competed in high-level races, including Olympic-qualifying track events in 2015 and 2019, as well as multiple elite national championship events.

My years as an athlete also spurred me to begin to volunteer my time as a bike race promoter. I operated my first event, in Saratoga Springs, NY, in 2009, viewing it as a way to contribute something back to the community that I was a part of. I was an active promoter through 2018, operating road, cyclocross, and track races, as well as mass-participation gran fondo events for as many as 1,600 riders. For the largest events, my responsibilities included coordination of all event details -- marketing, athlete safety, course planning, sponsor recruitment, event staff management, merchandise, branding, communications, and other aspects.
Elite Amateur Bike Racing and Event Director
Hearst Digital Media
https://www.linkedin.com/company/hearst-magazines
Following the acquisition of Rodale by Hearst, I was asked to move into a media sales position and successfully sold print, digital, and integrated programs for Bicycling during our transition to new ownership. Key clients included: SRAM, Trek, Fuji, Cannondale, Louis Garneau, and Rapha.
Lehigh Valley, Pennsylvania
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Advertising Account Manager, Eastern Territory, Bicycling Magazine
Rodale Inc.
https://www.linkedin.com/company/rodale
After several years as Gear Editor, I had started to yearn to grow into a new role and to have more of an impact on Bicycling's health as a business. When the position in the marketing department opened, I was quick to apply and was grateful to have the opportunity to move into a position where I worked daily with our national team of sales representatives, our publishers, and my former editorial colleagues. 

In this role, I supported our advertising sellers by designing and executing integrated advertising programs for our clients, rolling out Bicycling's affiliate commerce program, working on cross-brand integration with other Rodale-owned media properties, and designing and executing mass-participation events for Bicycling. I had the opportunity to attend trade events and join our salesforce on in-person calls, representing our brand to the market and our highest-value clients. As I grew into the role, I become more integrated into the sales team, preparing me to move into my next role as an ad seller.
Emmaus, PA
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Senior Marketing Manager/Bicycling Magazine
Rodale Inc.
https://www.linkedin.com/company/rodale
My first role at Bicycling Magazine gave me the chance to marry my passion for cycling and my experience as a journalist. In this role, I was charged with producing the monthly magazine's Gear section -- the back-of-book digest that readers turned to for advice ahead of buying their next bike, cycling apparel, equipment, and accessories. 

In this role, I worked with a team of contributing writers and gear testers to plan and execute each month's print section and to create content for Bicycling's website. I was also charged with building and maintaining relationships with cycling industry brands to ensure that our readers were able to learn about new products as soon as they came to market. This role gave me the chance to travel extensively on behalf of Bicycling, represent our brand in TV appearances, and to contribute to other sections of the magazine.
Emmaus, PA
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Gear Editor/Bicycling Magazine
Good Bye Blue Mondays
When I graduated college, the accomplished equine writer Stephen D. Price, upon learning that I was interested in a career in journalism, told me that I needed to start a blog. I did so immediately and wrote anywhere from five to seven entries a week for four year. I started publishing on the blog less as I become more settled in the early parts of my career in journalism.
Author
Blue Sky Bicycles
I believe, to this day, that everyone should work in retail and in food service as a way to learn how to treat their fellow humans, before moving on to other parts of their career. I'm glad that I got to work in this leading independent bicycle dealer for several years while I was also working as a journalist. It was a fun opportunity to leverage my knowledge of bicycle products and my interpersonal skills. 

To this day, I remain grateful to this shop's owner, Liz Gormley, who increased my hours and my hourly wage when I unexpectedly lost my primary employment, ensuring that I was able to continue to make my rent while I looked for a new job.
Sales associate
The Saratogian
After a successful two years as City Reporter, I was promoted to Sports Editor. In the position, I oversaw a staff of seven reporters/editors, and three clerks and was responsible for planning and executing the daily sports section, special coverage sections, and a daily special section on horse racing during the annual Saratoga Racing Meet. 

The position called on me to plan coverage, edit stories, design pages, make nightly press deadlines, and manage the staff.
Sports Editor
The Saratogian
In my first full-time job after finishing my degree, I was charged with reporting on city-, county-, and state-level politics; business; education; crime, and fire in a medium-sized city in upstate New York and the surrounding area at a daily newspaper. The position gave me the chance to deeply invest in my community while becoming highly knowledgeable on a wide range of topics relevant to life in the city. 

I was responsible for reporting and writing as many as five stories per day, working toward firm deadlines, utilizing AP Style, and developing relationships with key contacts in city government, business, and related sectors. As a the newspaper's representative at many types of events and meetings, I also got to interface with members of the public, learning what was important to them and helping to steer coverage in ways that were important to readers. 

Importantly, I was also at The Saratogian at a time when local news was beginning to move more online. I helped The Saratogian to implement its first digital-first strategy, and also helped to create their first social media presence with Facebook and Twitter profiles.
City Reporter
Jackrabbit Sports
I served as an athletic footwear expert at this high-end triathlon and running store in Park Slope Brooklyn, dealing with a diverse clientèle. The store required its sales people to master a complex fitting process that focused on ergonomics and biomechanics. It was a collaborative, team-oriented retail environment, where coming to work was always rewarding.
Salesman
The Saratogian
Intern
Pirate," Pirate Adventures
· Guided children, ages 3 to 12 through family-oriented boat excursion
Summer
Skidmore News
· Determined editorial policy and wrote weekly position pieces for weekly college newspaper
  Editor in Chief, The Skidmore News, Skidmore College, Jan. to Dec. 2005
      · Responsible for editorial content, factual accuracy, layout, advertising, management, and
          distribution
      · Created and maintained website
      · Investigated and wrote articles covering college and local community
Editorial Editor
The History News Network
· Researched and wrote for web-based, discipline-specific, historical journal
Intern
History News Network
Editorial Intern
BKLYN Magazine
· Assisted editors and publisher at Brooklyn-oriented general interest, monthly magazine
      · Prepared writer and artist contracts, supervised copy-flow process, conducted fact checks
Editorial Intern
Skidmore News
· Assigned writers to cover news events pertaining to college community
      · Edited articles, checked facts, laid out/designed weekly news sections
      · Researched and wrote articles about college governance and events
News Editor
Bachelor of Arts (B.A.)
Modern European history, journalism 
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Skidmore College
https://www.linkedin.com/school/skidmore-college/
Bachelor's degree
History
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Skidmore College
https://www.linkedin.com/school/skidmore-college/
Education
High Mountain Institute
https://www.linkedin.com/company/high-mountain-institute
Being a student at the High Mountain Institute was one of the most important parts of my high school experience. I joined the Alumni Council upon its creation in 2012, seeing it as a chance to give back to an institution that had helped to form me into the person I am.
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Member Alumni Council
Education
High Mountain Institute
https://www.linkedin.com/company/high-mountain-institute
After several years as a member of the Alumni Council I was elected to be the first chair of the body, and started to oversee our 20 members and leading annual fundraising efforts, interfacing with staff, and leading outreach efforts. I completed my term after two years and returned to the council as a member while handing off the position of Chair.
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Chair, Alumni Council
Health
Valley Preferred Cycling Center
https://www.linkedin.com/company/valley-preferred-cycling-center
I was asked to join the Valley Preferred Cycling Center board of directors as one of three representatives of Rodale, Inc., my employer and a major sponsor of the facility. At this time, I was also an active athlete racing at the facility and was able to represent the interests of the athletic community to the board. I jumped at the chance to contribute some volunteer time to a facility that had become central to my life over the previous six years.

During my tenure, the board acted to dismiss the facility's Executive Director, after he was implicated in an investigation into sexual impropriety at the facility. Following that action, I was put into the role of de facto Executive Director and worked with a small group of other directors to hire an interim staff to ensure that the 2018 racing season was able to go forward, protecting key sponsorships, and ensuring that we delivered marquee racing and community programs.

I participated in a successful search to hire a new Executive Director who has taken an active and successful role in protecting and recruiting sponsorships, repairing the facility's damaged reputation with the community, and ensuring the success of the racing and community programs.

I resigned from the board after moving to Colorado.
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Director, Board of Directors
Environment
The Seed Farm
https://www.linkedin.com/company/the-seed-farm
I was asked to join the board of a non-profit organization that supported farmers who were interested in supplying food to their local region but didn't yet had the funds to purchase their own property. For a year, I assisted in fundraising initiatives, including an annual cycling event.
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Trustee
https://www.linkedin.com/in/dominic-schlueter-4792411b6
Holland, OH
Dominic Schlueter
Host and Creator of The Running Effect Podcast
https://www.linkedin.com/in/mark-riedy-5516177
Mill Valley, CA
Mark Riedy
Co-Founder & COO InGoodTaste
https://www.linkedin.com/in/michaelrjoseph
San Francisco, CA
Michael Joseph
Senior Communications Manager at Strava
https://www.linkedin.com/in/ashleytm
Indianapolis, IN
Ashley Mitchell, MPS
Sports Marketing Communications & PR Professional
https://www.linkedin.com/in/oragan
Los Angeles, CA
Olivia Ragan
Head of Brand Communications, North America at On
https://www.linkedin.com/in/kyle-mccall-76552262
San Francisco Bay Area
Kyle McCall
Senior Manager of Content Marketing at Strava
https://bd.linkedin.com/in/rehana-akter-1b4b84224
Dhaka, Bangladesh
Rehana Akter
Graphic Designer at Touchup Image
https://www.linkedin.com/in/clupo
United States
Chris Lupo
Director of Sports Marketing
https://www.linkedin.com/in/massimoalpian
Boulder, CO
Massimo Alpian
Inclusive Brand Marketing and Communications Strategist | Outdoor & Sports DEI Advocate | Global Communications at Cannondale and GT Bicycles
https://www.linkedin.com/in/donaldmoneill
Denver Metropolitan Area
Donny O'Neill
Photographer, Director, and Writer
https://www.linkedin.com/in/jenator
Boulder, CO
Jen Ator
Brand Builder + Content Strategist
https://www.linkedin.com/in/isabel-seidel
New York, NY
Isabel Seidel
Sr. Content Producer, Ten Thousand
https://www.linkedin.com/in/louis-serafini-9a17b53b
Cambridge, MA
Louis Serafini
Marketing and Community
https://www.linkedin.com/in/lewis-johnson-aa424129
United States
Lewis Johnson
President Lewis Johnson Media Group, LLC
https://www.linkedin.com/in/jessicalangehollister
Denver, CO
Jessica Lange Hollister
Brand Communications and Experiences Director
https://www.linkedin.com/in/steve-french-1ab4a1103
New York City Metropolitan Area
Steve French
Voice Actor at SBV Talent, ACM Talent Management & Access Talent
https://www.linkedin.com/in/margot-fleming
Los Angeles, CA
Margot Fleming
Sr. Manager, Global Footwear Brand Experience at lululemon, Ex Nike Global Brand Marketing Manager - North America Creative Production, Global Influencer Marketing and Global Brand Running
https://www.linkedin.com/in/wes-stoody-11738413
Ann Arbor, MI
Wes Stoody
Founder & CEO at Article One
https://ca.linkedin.com/in/gavin-smellie-36846091
Brampton, ON
Gavin Smellie
Olympic Athlete  at Canadian Olympic Committee
https://www.linkedin.com/in/cassie-tomaselli-5a370646
Greater Cleveland
Cassie Tomaselli
Conference Programming Director - Cannabis Conference
Cannabis Business Times | Cannabis Dispensary | Hemp Grower
Steve Goldstein
      
          



            
              
        
              
  

    
        Since 2020, Bernie has introduced his clients and their new products to me for product reviews. I didn't know anything about Bernie before then and only learned recently about all that he's been through after having been hit by a car while on his bike. Had I not learned of this, I'd have had no idea based on my experience with him. 

That experience? Bernie's advocacy for his clients and the effectiveness of our interactions have been first-rate and among the most professional I’ve experienced. I’m more of an outsider to the cycling industry and purposely keep an arms-length to its suppliers. But, I’ve been around many blocks with marketing and professional service people at senior levels in other industries during my career and I put my observations about working with him in that broader context. He's one of the best. Janette Sherman
      
          



            
              
        
              
  

    
        I was fortunate enough to work with Andrew at TRUE Communications that later became IGT Studios. Andrew and I worked together on a handful of accounts that required high-level overall strategy. As Andrew's teammate, I felt both supported and heard. He is naturally collaborative and genuinely wants to know your perspective and approach on any project. Andrew is a highly creative thinker and always bring new and engaging ideas to the table. He also is keen to build meaningful and impactful partnerships with all parties- an instinctive connector. I continue to learn from Andrew frequently and rely on him as someone I can go to for advice and professional guidance. Andrew brings a wealth of experience to table and will succeed in any role, because among many wonderful traits, he redefines what it means to be determined and focused.
Liked by Andrew J. Bernstein
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it was announced yesterday that Outside is acquiring Fastest Known Time. Those of us in the FKT community were taken by surprise and there are a lot…
Liked by Andrew J. Bernstein
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Big move for my co-worker Zach Overholt today as he takes the helm at Bikerumor! Zach joined the site in 2010 as Bikerumor’s first hire and has been…
Liked by Andrew J. Bernstein
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Episode 7 of Lehigh Valley Cycling is available!If you know anything about bicycles, the name Spectrum Cycles is a familiar one & consequently so…
https://www.linkedin.com/in/andrewmjbernstein
New York, NY
Andrew M. J. Bernstein
Partner at Armstrong Teasdale LLP, White-Collar Criminal Defense and Government Investigations
High Mountain Institute Alumni & Friends
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https://www.linkedin.com/groups/1712497