A Darryl Davis
Senior Director, Media Partnerships at Catalina USA
Sales and Marketing Leader Specializing in Revenue Growth
I am a highly motivated leader with over 20 years of experience in business development, digital media sales, integrated marketing, and strategic management. I have consistently surpassed sales goals and I have been an innovator, devising and executing new ideas and creative concepts that have led to exceptional results. I have constantly delivered significant, measurable bottom-line benefits and been continuously rewarded with new challenges and opportunities. 

My areas of expertise include: 
 
•	Background in Internet, TV, and Radio Advertising Sales
•	New Business Development       
•	Prospecting and Lead Generation
•	Account Management
•	Contract Negotiation 
•	Sales Training 
•	Internet Sales
•	Advertising Sales
•	SaaS Sales
•	Mobile, SMS Sales
•	Sales Presentations
•	Sales Event Planning, Management & Execution
•	Digital Platform Consulting
•	Software sales
•	Revenue Generation
Catalina USA
https://www.linkedin.com/company/catalina-marketing
Responsible for managing and supporting media partnerships with brands and agencies from start to finish. Be a trusted advisor to our CPG clients, retail customer teams and agencies to create client specific solutions targeted to our partner retailers. Maintain and cultivate strong, senior level relationships directly through the client and across multiple divisions. Develop and deliver winning, cross-platform programs and proposals that lead to lasting and commercially successful advertising partnerships with a focus on integrated selling. Maintain deep knowledge and understanding of the market, categories, advertising business, and trends. Serve as a representative of the Catalina Marketing brand in a positive, convincing, and enthusiastic manner. Identify opportunities for breaking new business and renewing past client partnerships using data and insights from current or past campaigns. Evaluate account performance, develop short and long-term strategies and discuss/act upon optimization opportunities.
Los Angeles County, California, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQFct-776Uxqxg/company-logo_100_100/0/1625586374232?e=1655942400&v=beta&t=9Xx-hnNa1vYWjvLD3skWISzorgizqWkFro5_Z0vgaTc
Senior Director, Media Partnerships
Catalina USA
https://www.linkedin.com/company/catalina-marketing
Responsible for partnering with our omni-capable sales team as the digital subject matter expert to achieve the market’s digital revenue growth numbers. Acts as sales partner and digital expert for assigned territory, partnering to penetrate accounts/agencies and to connect and align with key decision makers. Works with Analytics, Pre/Post-Sale Sales teams to develop new business, deliver campaigns that achieve measurable success, up-sell renewals, and grow revenue. Prospects, builds and maintains relationships within assigned territory at all agency levels. Demonstrates consultative selling skills in enabling customers to drive their business and achieve their objectives. Achieves or exceeds quarterly and annual revenue goals.
Los Angeles County, California, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQFct-776Uxqxg/company-logo_100_100/0/1625586374232?e=1655942400&v=beta&t=9Xx-hnNa1vYWjvLD3skWISzorgizqWkFro5_Z0vgaTc
Regional Director, Digital Sales
VidDrop.net
https://www.linkedin.com/company/truworkspace
Develop the company’s sales initiatives to propel business objectives across all markets. Generated ad revenueed through comprehensive platform of high powered product information videos and content that builds brands and creates enhanced customer relationships. Identified strategic needs and drive partnerships through conception, research, partner selection, negotiation, contract, and relationship management and growth. Prepared budgets and revenue forecasts in support of organization's strategy and objectives. Built, serviced, and supported relationships with brands and agencies. Took a creative approach to selling, brainstorming custom packages and solutions while identifying new revenue streams.
Santa Monica, CA
https://media-exp1.licdn.com/dms/image/C560BAQEnwq1idkSlmQ/company-logo_100_100/0/1625722540650?e=1655942400&v=beta&t=2CJ7XPbjU8AsnvImCwfbDEFdCWdQowhY-G4IP6GU9to
VP of Sales
Cox Communications
https://www.linkedin.com/company/cox-communications
Maximized revenue in all categories including national, local and regional digital sales for COX Media. Provided leadership and vision to develop a strong sales culture. Selected, managed and developed a high performance sales team that sells digital advertising. Organized and planned day to day strategies to motivate, coach and counsel the Cox Media advertising sales team. Led and oversaw all sales activities to ensure revenue and growth objectives are met. Provided decision support backup for the GSM on strategic sales decisions. Monitored/analyzed sales performance, and took budget accountability for driving improvements in sales/revenue growth, sales productivity, sales quality and optimization of customer satisfaction. Responsible for all facets of the digital product set including: vendor integration, campaign fulfillment, process development, sales enablement, sales coaching, campaign metrics reporting, post-sale ROI analysis and product value propositions.

Accomplishments:

-	Overachieved a seven-figure local budget in ’15.
-	Overachieved a seven-figure overall budget in ’16.
-	Developed and closed a $3 million 3-month campaign in ’16.
https://media-exp1.licdn.com/dms/image/C4E0BAQFDt6VUEnm7iQ/company-logo_100_100/0/1542286551652?e=1655942400&v=beta&t=3V3967QLJxa7pTC0YzNy62W-23N-lA4KaCILB8FAaX8
Digital Sales Manager, California
Inergize Digital Media
https://www.linkedin.com/company/inergize-digital
Developed new business through SaaS sales to Broadcast stations of the company’s licensed software applications such as its Web Platform/Content Management System (which includes a video platform), SMS/Text Messaging Platform, the News Synergy Mobile Application for smartphones, and more. Served as account manager for all new clients.

Collaborated with ten (10) Nexstar TV stations to generate eMedia (Internet and Mobile) revenue. Responsibilities included training and educating the sales staff as well as developing, implementing, and executing sales strategies that drive eMedia sales. Managed the systemized Seek it Local multiplatform revenue program for three (3) non-Nexstar TV stations.  Oversaw the development and integration of Internet, mobile and other digital platforms into sales departments, news operations, and marketing departments for one (1) non-Nexstar TV station.
https://media-exp1.licdn.com/dms/image/C4D0BAQEbQ1WqXbRB-A/company-logo_100_100/0/1519933382051?e=1655942400&v=beta&t=eTDABBSLGb6WdiU78xKfmVxQdru4PA6M3_LESLbFPV4
West Coast Regional Director
Cox Television
https://www.linkedin.com/company/cox-television
Worked in the Developmental Marketing Department. Responsible for developing and selling convergence programs that incorporated the Internet with television and other media platforms. Acted as a resource for the Sales Department in developing, selling and maintaining convergence sales initiatives.
https://media-exp1.licdn.com/dms/image/C4E0BAQGv9LBzYXmKiA/company-logo_100_100/0/1519856728124?e=1655942400&v=beta&t=f__cL_JH1ind9BE0WhuArT_YnguiKsptrwTWs0d51hI
Account Manager/Internet Champion
Cox Interactive Media
https://www.linkedin.com/company/cox-interactive-media
Accomplishments:

-	Developed multiple local distribution deals and partnerships with local media, professional sports teams, Internet service providers and high-traffic websites.
-	Pioneered the use of online paid local distribution deal, using icFlorida.com Local Highlights box: A programmable homepage feature that contains links to core utilities, site features, and items that offer users a reason to visit icFlorida.com. 
-	Crafted and executed the marketing plan that helped icFlorida.com go from an underachieving site in ’98 to “Site of the Year” runner up in ’99, among CIMedia’s network of 22 city sites.
-	Successfully managed the relationships and websites for six (6) Cox radio stations and two (2) Cox television stations  working with General Managers, General Sales Managers, AEs, and Marketing Managers.
Marketing Manager
Cox Radio
https://www.linkedin.com/company/cox-radio
Accomplishment:

Crafted and executed the strategic marketing plan that helped grew the station from # 8 in the market with Adults 25 - 54 to #1.
https://media-exp1.licdn.com/dms/image/C4D0BAQHeuCr0P2pAnw/company-logo_100_100/0/1519855891537?e=1655942400&v=beta&t=Lz9JPzeOHh3VX1tmqiBrgPMI-jqdx0DlUZeFKwuy0z0
Marketing Manager
Achieved +5% of Quota
Catalina USA
ELITE AWARD
Achieved the Winner's Circle Award for overall performance in 2016. This distinguished honor recognizes the top performers in Cox Media markets across the country.
Cox Media
2016 WINNER'S CIRCLE
A San Diego market award presented to the team member that used creativity and outside the box thinking to advance business.  The Innovator is a person that is not afraid to try new things, thinks differently and is on top of where Cox Media is going as a business and industry.
Cox Media
INNOVATION AWARD
A San Diego market award presented to the team member that will do whatever it takes to get the job done – puts in the extra hours, extra effort and is willing to take on responsibilities above and beyond what their job description calls for.
Cox Media
EXTRA MILE
TubeMogul Academy
www.tubemogul.com
15335
TubeMogul Academy BRONZE Certification
http://www.tubemogul.com/education/certification/
https://www.linkedin.com/in/cara-staley-10939245
San Diego, CA
Cara Staley
Seasoned professional passionate about helping my clients grow their business by developing strategic marketing plans, assisting with campaign management, tracking results, and optimizing campaigns to achieve objectives.
https://www.linkedin.com/in/jessica-borowy-40a31a2
Austin, TX
Jessica Borowy
Helping Businesses Grow | Private Equity | VP at Owner Resource Group (ORG)
https://www.linkedin.com/in/heather-lord-873ab264
Covington, KY
Heather Lord
Senior Learning Manager at Catalina USA
https://uz.linkedin.com/in/muhammad-boltaboev-395249231
Namangan, Uzbekistan
Muhammad Boltaboev
Sales Manager at RetouchGarage & HighVolumeImages.com
https://www.linkedin.com/in/marissascheerer
Los Angeles, CA
Marissa Scheerer
Brand Marketing Professional—Expertise in Brand Development & Strategy, Copywriting & Cohesion, Partnerships & Events
https://www.linkedin.com/in/mark-kagaoan-pga-1576946b
United States
Mark Kagaoan, PGA
Callaway Golf Outside Sales Representative - East L.A. & Inland Empire
https://www.linkedin.com/in/amanda-welch-5b025b202
United States
Amanda Welch
Certified Client Success Strategist & Life Long learner
https://www.linkedin.com/in/larry-wade-3376b050
Bradley, ME
Larry Wade
Retired Maritime Professional and Educator.
https://www.linkedin.com/in/alyson-sliman-90470b65
Denver, CO
Alyson Sliman
Founder, President of Cedar Marketing, LLC
https://www.linkedin.com/in/amber-manus-51b367224
Riverside, CA
Amber Manus
Named Account Executive at Konica Minolta Business Solutions U.S.A., Inc.
https://www.linkedin.com/in/laradoss
Los Angeles, CA
Lara Schefers
Customer Relations & Business Development
https://www.linkedin.com/in/jpnaylon
Winston-Salem, NC
Joseph Naylon
I believe that meaningful work is the foundation for healthy selves, families and communities. I am passionate about connecting great organizations with talent!
https://www.linkedin.com/in/calynicole
Los Angeles, CA
Calyn Guiney
National Outside Sales Representative at Trunk Club
https://www.linkedin.com/in/jason-pudim-594a647
San Diego, CA
Jason Pudim
Director of Business Development
https://www.linkedin.com/in/austin-moore-0989b012a
Los Angeles, CA
Austin Moore
Executive Sales Manager at Moore Protection
https://www.linkedin.com/in/emile-desjardins
Los Angeles, CA
Emile Desjardins
National Account Director at Glass, Lewis & Co.
https://www.linkedin.com/in/melissabsheehan
Denver, CO
Melissa Sheehan
Chief Revenue Officer at AdCellerant
https://www.linkedin.com/in/jasondakotadavis
New York City Metropolitan Area
Jason Dakota Davis
Director, Sales at Simulmedia, Inc.
https://www.linkedin.com/in/debbiedeskins
Greater Tampa Bay Area
Debbie Deskins
Regional Business Development Director
https://www.linkedin.com/in/zachjfriedman
New York, NY
Zach Friedman
SVP, Client Development at Talon America
Doug McMonagle
      
          



            
              
        
              
  

    
        Darryl was one of our first hires at Inergize Digital and has over a decade of experience in assisting media companies to move into the digital age. He has grown in his knowledge as the industry has grown from CMS to Video to Social devices. He is an expert in all.  Darryl also excelled in managing, organizing and executing multi platform sales seminars that made his clients millions of dollars in revenue. The Station Sales Staff and Management loved working with Darryl. He rolls up his sleeves and gets down to the task and does not stop until he has succeeded.
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Attending #ExpoWest? Don't forget to stop by to enter to win an exclusive giveaway and learn how Catalina can help you efficiently achieve your…
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Catch our team at #ExpoWest! Let’s connect at the show – visit us at booth 5525 or drop your booth number in the comments and we’ll make sure to…
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The Six Key Components™ of any business and the tools we use to strengthen each, so that YOU get more of what you want from your business.
https://www.linkedin.com/in/darryladavisi
Greater Chicago Area
Darryl A Davis, I
Police Officer at Chicago Police Department
https://www.linkedin.com/in/darrylandrewdavis
Atlanta Metropolitan Area
Darryl A. Davis
Servant Leader