a. jerrold kinney , ba
Project Manager at Bespoke Sports & Entertainment
senior marketing & strategy professional | increase brand loyalty , customer engagement & experience
steadfast senior marketing professional credited combining high-level marketing acumen , process development , cross-functional leadership ability facilitate growth highly competitive business market time transition . highly accomplished marketing , project management , able build maintain relationship .
Bespoke Sports & Entertainment
https://www.linkedin.com/company/bespoke-sports-&-entertainment
United States
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Project Manager
Wells Fargo
https://www.linkedin.com/company/wellsfargo
•	Consult, plan, develop, and execute hospitality strategies and programs
•	Manage and allocate company owned tickets and hospitality assets secured through sponsorships and/or hospitality contracts
•	Collaborate with Sponsorship Managers to strategize, manage and execute hospitality assets obtained through sponsorships
•	Provide strategic consultation in the management of hospitality and development of programs with cross functional business partners and line of business leaders
•	Ticket management system subject matter expert; Track event tickets/hospitality assets
•	Oversee day to day management of assigned property hospitality relationships
•	Evaluate assets when considering new or renewed sponsorships
•	Create and deliver guest experiences that reinforce the brand and incorporate marketing materials where appropriate in order to maximize impact with customers
•	Pull ticket usage reports to make data driven decisions for the allocation of hospitality assets and development of hospitality programs
•	Assist Meeting & Events with ad-hoc hospitality requests, consultation and major program development and execution
•	Adhere to all mandatory compliance and regulatory requirements
Charlotte, North Carolina Area
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Marketing Program Manager, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
	Develop and manage project/change management methodology and standards for Finance Change Management and Technology
	Provide consultation to project and cross functional teams on implementing project methodology
	Conduct project methodology training sessions
	Work with Enterprise Global Policy team on implementing new change standards into methodology
	Communicate project methodology changes to the Finance Change Management organization
	Work with senior level leaders to further refine and develop the project methodology for Finance Change Management
	Administer project deliverable waiver requests
	Produce, review, and distribute training reports for the organization
	Assist project teams in developing and completing work plans, test plans, and other project related deliverables
	Participate and assist in Control Room environments for testing and deployment of projects
Charlotte, North Carolina Area
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Change Consultant, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
•	Successfully managed $12MM budget while supporting client communication/direct mail for merger
•	Managed and assisted with content development with external agencies
•	Developed production and audit timelines
•	Collaborated with business partners and all levels of leadership to accurately analyze and articulate customer impacts
•	Monitored, tracked, and reported associate readiness
Charlotte, North Carolina Area
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Sr. Marketing Programs Development Manager, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
	Communicated sponsorship activities to senior level management, associates and customers
	Executed and managed full life cycle of marketing programs
	Managed football programs among NFL teams sponsored by Bank of America
	Managed overall branding, media, and communications for football sponsorships
	Developed and managed hospitality programs for NFL and NASCAR sponsorships
	Developed and managed regional sponsorships events such as CIAA Basketball Tournament
	Worked with agency partners to strategize, plan and execute marketing programs
	Leveraged sponsorship assets to drive line of business goals
	Fulfilled TV, radio, and print media assets
	Managed re-branding of MBNA sports properties to Bank of America
Charlotte, North Carolina Area
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Regional Events Manager, AVP
Bank of America
https://www.linkedin.com/company/bank-of-america
•	Managed banking center and media site event preparations
•	Assisted with re-branding signage at banking centers, ATMs, and sports properties
•	Managed Marketing cross-functional metrics reports
Charlotte, North Carolina Area
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Marketing Programs Development Specialist, Officer
Bank of America
https://www.linkedin.com/company/bank-of-america
•	Ensured project team completed project management deliverables and complied with approved methodologies
•	Reviewed marketing collateral for new products and services
•	Facilitated cross-functional team meetings
Charlotte, North Carolina Area
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Project Analyst, Officer
E*Trade f/k/a DLJdirect/CSFBdirect
•	Traded equities, bonds, and mutual funds for clients
•	Explained complex investment industry topics
•	Provided customer service to new and existing clients
•	Obtained Series 7 and 63 FINRA licenses
Investor Services Representative
Bachelor of Arts
Business Administration
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Southern Wesleyan University
https://www.linkedin.com/school/southern-wesleyan-university/
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Clemson University
https://www.linkedin.com/school/clemson-university/
LinkedIn
www.linkedin.com
17 Questions to Help Improve Your Marketing
http://www.linkedin.com/learning/17-questions-to-help-improve-your-marketing
David Miller, MBA
      
          



            
              
        
              
  

    
        I have had the great pleasure of working with Jerrold at Wells Fargo. He is a professional who brings a wealth of marketing expertise, innovative thinking and a very personable presence to work. He is insightful in the strategies and tactics he employs to get the job done.
IEG's Sponsorship Community
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Marketing Communication
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TicketManager Client Group
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The Project Manager Network - #1 Group for Project Managers
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Professional Sports Network
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https://www.linkedin.com/groups/6797793
Sports Executives Connection | Business | Management | Marketing | Operations | Finance | Investment
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Charlotte Marketing Group
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Sports Industry Network
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Marketing & Communication Network
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Charlotte Sports+Business
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Sponsorship Insights Group
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Bank of America GWIM Tech & Ops Alumni
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Job Search And Career Help RIGHT NOW By Anthony Hines
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Sports Business Journal
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