mark aaldering
Sr. Director Technical Product Marketing at Rohm Semiconductor
delivering result concept revenue
Rohm Semiconductor
https://www.linkedin.com/company/rohm-co.-ltd.
Leader of the US Technical Product Marketing team with emphasis in the areas of power management ICs for Intel notebook & tablet SoCs, Sensors,  Power, and USB Type C Power Delivery across the Automotive, Industrial, Consumer, PC and Mobile markets.
Santa Clara,  California
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Sr. Director Technical Product Marketing
Xilinx
https://www.linkedin.com/company/xilinx
Directed the Applications, Boards, Software Builds & Software Verification teams with 180+ engineers in North America, Europe & India.
San Francisco Bay Area
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Vice President - Applications, Boards, Software Verification
Xilinx
https://www.linkedin.com/company/xilinx
Worldwide Account Executive for NEC Corporation.
  > Championed field and factory resources that drove key design wins for market share leadership.
San Francisco Bay Area
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Vice President & Account Executive for NEC
Xilinx
https://www.linkedin.com/company/xilinx
Managed the teams that delivered the MicroBlaze soft CPU, Software and IP for PowerPC FPGAs, a  complete SoC on FPGA development tool (EDK), software development kits (SDK), operating systems support, and an extensive 3rd party embedded partners ecosystem - RTOS, Linux, drivers, debug, and middleware / stacks. 

 > One of every four FPGA designs utilized an on-chip processor expanding the TAM & contributing hundreds of millions in revenue.
 
Successfully drove the strategy to develop Xilinx’ R&D Center in India. Managed implementation resulting in ability to deliver more concurrent products across the entire R&D organization at affordable levels
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Vice President - Embedded Processing Division
Xilinx
https://www.linkedin.com/company/xilinx
Led the IP Cores Division growing the organization from 28 to over 140. Team included hardware design, software design (CoreGenerator), technical & product marketing, 3rd party AllianceCore partner program, & applications support.

 > Grew IP portfolio went from a single product (PCI) to dozens creating a sustained competitive advantage at key accounts.

 > Make/Buy/Partner process employed when projected ROI for a new offering met criteria.

 > Delivered many industry firsts such as PCI Express, Serial RapidIO, SPI 4.2, 10Gb Ethernet MAC, & Fibre Channel.

  > Led the DSP group that delivered Viterbi, Reed-Soloman, DDC, DUC, CFR, DPD, System Generator design tool, & custom IP that drove $50M+ in revenue.
San Francisco Bay Area
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Senior Director - IP Cores Solutions Division
BS
Electrical Engineering
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CSUN
https://www.linkedin.com/school/california-state-university-northridge/
Electrical Engineering
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University of Southern California
https://www.linkedin.com/school/university-of-southern-california/
Greg Brown
      
          



            
              
        
              
  

    
        Mark and I worked together in various roles during his entire tenure at Xilinx. He recognized early on the strategic potential of Xilinx moving into the embedded systems marketplace. Mark was the primary driving force behind creating the Embedded Processing Division where I had the pleasure of reporting to him and helping launch this platform and systems-level focus within the company.  Mark has the foresight to understand and drive the bigger picture while operationally working with and balancing the pragmatic, day-to-day operations to deliver results that matter - both short and long term. He can effectively work with ambiquity and help his teams determine effective and proper courses of action. When necessary, he champions changes to corporate norms and processes in order to help his and other teams collaborate wnd work more effectively together to deliver what the customers need. I would enjoy working with and for Mark in the future if the opportunity arises. Richard Sevcik
      
          



            
              
        
              
  

    
        Mark is an extremely capable manager of both people and technology. He knows how to get results! He is always open to input and he learns quickly. People who work with him appreciate his integrity and willingness to work as a team. Together we aggressively utilized cutting edge technology to get excellent business results. I highly recommend Mark for positions of broad executive responsibilities.