aadi krishna
Product Manager - Marketing Technology, DTC/Appliance Innovation at Procter & Gamble
product manager , marketing technology procter & gamble
eternal student technology , pride knowing latest development happening industry . get ahead field , also truly enjoy learning technology empower people achieve . consumer technology passion , live breathe , hope experience enjoy consistent basis . career interest revolve around using technology improve , streamline , innovate internal external product process . technical background developing ecommerce website , smart home apps , innovative new platform bring experience balance building new capability . continue actively learn world ’ best brand builder market sell game-changing , aspirational product service consumer love .
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
• Developed new direct-to-consumer (DTC) auto-replenishment and dropship business model capabilities with washing machine manufacturers (GE, LG, Whirlpool, Samsung, etc.), part of a continued effort to strengthen partnerships and mitigate risk (valued at hundreds of millions for the laundry category)
• Led eCommerce development with GE on Tide Autodose auto-replenishment platform, which converted a massive 24% of eligible site visitors into subscribers, with expansions planned for more appliances and manufacturers
• Partnered with LG to pilot third-party sales of P&G Fabric Care products in their ThinQ Store, with 3MM+ monthly active users, 14% click rate, and 2.5% conversion rate, with 70%+ of revenue coming from an exclusive laundry product bundle SKU
• Launched P&G Fabric Care’s largest first-party data strategy via Tide Sweeps, collecting 250K+ email addresses in first year and actively targeting consumers with 30+ awareness, education, and sampling message tracks – including web presence of Tide’s 2021 Super Bowl ad campaign
• Led design on smart home kit and mobile app for consumer in-home laundry habits – data findings resulted in millions in cost savings via packaging, sizing, and artwork insights, with continued work ongoing to track out-of-home/shared laundry facility usage
• Developed marketing, testing, and CRM strategy for Tide ReLoad detergent auto-replenishment smart tray, and led integration work with Attentive SMS marketing platform to deliver order and status notifications
Cincinnati, Ohio, United States
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Product Manager - Marketing Technology, DTC/Appliance Innovation
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
• Led performance marketing and tech development on 10+ direct-to-consumer (DTC) exclusive startup brands within new organization in P&G Fabric Care, promoting four brands (Bounce Touch-Up, 9 Elements, Tide To Go Wipes, Bounce Pet Sheets) to be sold in-store at retailers, and continued perseverance on four other brands (AIRIA Smart Scent, Tide One Wash Miracle, Tide ReLoad, Tide Shoes) with sustained conversion rate of 4.5% and 130%+ ROAS
• Piloted and deployed subscription models for laundry products, including time- and usage-based versions, and integrated the first company-wide data platform to our stores for retargeting and cross-platform acquisition, leading to significant revenue share for subscribed consumers
• Led category-wide integration and adoption of BigCommerce platform, including launch of headless checkout website model for cost savings on future DTC brand launches – removing the need for a large time/effort investment into new stores, culminating in the first company-wide ‘how-to-DTC’ playbook
• Through recruiting efforts, helped deliver 70%+ conversion rate for P&G interns from University of Michigan into accepting returning roles
Cincinnati, Ohio
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Product Manager - Marketing Technology, Fabric Care Garage Brand Ventures
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
• Transformed company-wide consumer comments analytics (call center/social media/online reviews) by launching a one-stop source to obtain insights from 4MM+ comments annually across 80+ brands and 180+ countries, enabling significant annual cost savings
• Achieved a 15%+ growth in call center reps’ net promoter score, 4x unique user adoption, 5x faster application speeds, and trained 30+ business teams on new analytics dashboards and tools
• Led capability for integrating data stitching across multiple sources, encouraging call center reps to increase consumer satisfaction rating, allowing internal leadership to evaluate call center agency performance, and making insights actionable for brand builders via custom alerting feature
Cincinnati, Ohio
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Associate Product Manager, Market Research Innovation - Voice of the Consumer
University of Michigan Computer Showcase
https://www.linkedin.com/company/university-of-michigan
• Promoted to student manager within one year, and to senior student manager within three years
• Extensive working knowledge of devices running Windows, macOS, Android, iOS, etc.
• In-depth experience with hardware repair on PCs and Macs, as well as troubleshooting, face-to-face consulting, and customer service – obtained certifications to repair Apple and Dell devices
• Given clearance to approve high-value departmental transactions, and certification to perform opening/closing operations at both Ann Arbor stores
Ann Arbor, MI
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Senior Student Manager
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
• Enabled and enforced transition of security compliance via AirWatch for 1000+ Mac computers in corporate network
• Deployed an application that analyzed employee software, performance, and media storage to improve response time of internal PC ’trade-up’ program and provided best practices for managing storage space
• Created extensive user documentation for new computer setups, hosted on internal website
• Presented multiple times to IT upper management regarding progress securing corporate data and overall efficiency
Cincinnati, OH
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Employee Services IT Intern
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
• Week-long immersion program focused on how IT drives business decisions
• Case study transitioning entire company from corporate-funded computers to a BYO model
• Full case report developed to emphasize areas of marketing, training, and support
• Presented to upper-level IT management and was one of four students given internship offer
Cincinnati, OH
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IT ELITE (Emerging Leaders in Information Technology Experience)
Michigan Medicine
https://www.linkedin.com/company/michigan-medicine
• Supported 20+ Michigan Medicine inpatient clinics prior to and during go-live of Epic EMR
• Attained high user proficiency in Epic software and provided daily support to an entire department of doctors, nurses, and other clinicians
• Interfaced between clinicians and development team to submit bugs and improve workflow
Ann Arbor, MI
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Epic Systems Inpatient EMR Support Intern
Michigan Medicine
https://www.linkedin.com/company/michigan-medicine
• Supported 10+ Michigan Medicine outpatient clinics prior to and during go-live of Epic EMR
• Improvements included A/B testing of 1000+ devices in clinics and ensure security clearance for clinicians
Ann Arbor, MI
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Epic Systems Outpatient EMR Support Intern
University of Michigan Electrical Engineering and Computer Science Department
• Helped develop UX for an in-house Android application
• Application was designed to interpret data from a radiation-detecting microcontroller
• Achieved an understanding for quality interaction design and benefits of efficient UX
Ann Arbor, MI
Android UX Development Intern
Bachelor of Science (BS)
B.S. in Social Computing Informatics. Minor in Applied Statistics.
Social Computing Informatics
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University of Michigan
https://www.linkedin.com/school/university-of-michigan/
International Baccalaureate Diploma
International Academy East
The IT Council envisions a future for the University of Michigan in which members of the community have the freedom to choose from a variety of tools and devices, maintained by a common infrastructure, which is integrated and built to support success. We strive to ensure that the community is given ubiquitous access to resources and seamless collaboration, as well as enabled to seek new directions and business models. Many representatives are high-ranking officials of the university.
Information Technology Council of the University of Michigan
Undergraduate Student Representative
The first professional technology fraternity in the world looking to develop technological interests from students of all disciplines, including business, information technology, computer science, statistics, and industrial engineering. As treasurer, my important decisions regarding the budget ensure that the fraternity can prosper in the areas of fundraising, professional development, marketing, engagement, design, and technological development.
Kappa Theta Pi Professional Technology Fraternity
Treasurer
Agile Web Development
SI 206
Applied Statistical Methods II
STATS 401
Calculus I
MATH 115
Cyberscience: Computational Science and the Rise of the Fourth Paradigm
HONORS 352
Discrete Mathematics
EECS 203
Entrepreneurial Business Basics
ES 212
General Physics I
PHYSICS 140
Introduction to Computers and Programming
ENGR 101
Introduction to Information Studies
SI 110
Introduction to Psychology
PSYCH 111
Introduction to Quantitative Research Methods
STATS 403
Introduction to Social Psychology
PSYCH 280
Introduction to Statistics and Data Analysis
STATS 250
Introduction to the Design of Experiments
STATS 470
Microprocessors and Toys: An Introduction to Computing Systems
ENGR 100
Models of Social Information Processing
SI 301
Needs Assessment and Usability Evaluation
SI 422
New Product and Innovation Management
MKT 425
Programming and Introductory Data Structures
EECS 280
Statistical Principles for Problem Solving: A Systems Approach
STATS 408
Theories of Persuasion and Social Influence
SI 334
Video Games & Learning
EDUC 333
Writing and Academic Inquiry
ENGLISH 125
eCommunities: Analysis and Design of Online Interaction
SI 429
Google
Google Ads Search Certification
University of Michigan Treasurer's Office
Depository Training Certification
Dell
Dell Repair Certification
Apple
Apple Sales Professional Certification
https://www.linkedin.com/in/carter-trpik-7a9a48180
Novi, MI
Carter Trpik
SDE at Amazon
https://www.linkedin.com/in/stephenpeskowitz
Portland, OR
Stephen Peskowitz
Manager, Innovation Strategy at Nike
https://www.linkedin.com/in/shalinhshah
San Francisco Bay Area
Shalin Shah
Strategic Marketing at Siemens Grid Software US
https://www.linkedin.com/in/erinstadnik
New York City Metropolitan Area
Erin Stadnik (she/her)
Program Manager @ Salesforce | Agile Product Owner | Brand & Growth Strategist | 2X Shorty Award Winner
https://www.linkedin.com/in/neira
Menlo Park, CA
Jonathan Neira
Sr. Manager, Product Operations at Facebook
https://www.linkedin.com/in/robshiffer
Portland, Oregon Metropolitan Area
Rob Shiffer
Nike Football/Baseball Product Management
https://www.linkedin.com/in/kcfindlay
New York City Metropolitan Area
Kate Findlay
iOS Engineer at Clubhouse: Drop-in audio cha‪t‬
https://www.linkedin.com/in/harnek-singh-neelam-7a507aa2
Detroit Metropolitan Area
Harnek Singh Neelam
Associate at McKinsey & Company
https://www.linkedin.com/in/linktopriya
Greater Chicago Area
Priya Mathew Badger
Principal PM at Gopuff, Search & Discovery Experience
https://www.linkedin.com/in/jennifer-easter-hawley
Austin, TX
Jennifer Hawley
Marketing Technologist at Procter & Gamble
https://www.linkedin.com/in/claudia-dia-glassman-1497a8178
Cold Spring Harbor, NY
Claudia (Dia) Glassman
Marketing Technologist at Procter & Gamble
https://www.linkedin.com/in/valeria-saetta
Cincinnati Metropolitan Area
Valeria Saetta
Marketing Technologist at Procter & Gamble
https://www.linkedin.com/in/abhisatya
San Francisco, CA
Abhi Satyavarapu
Stanford MBA and Harvard MPP Candidate
https://www.linkedin.com/in/travisjsmith1
Atlanta Metropolitan Area
Travis S.
Broadcast Technical Manager at Las Vegas Sands Corp.
https://www.linkedin.com/in/louiecordon
Chicago, IL
Louie Cordon
QA Analyst at Visibly | Voiceover Artist | Actor | Writer
https://www.linkedin.com/in/shalins1994
United States
Shalin Shah
Business Operations at Astranis
https://www.linkedin.com/in/ely-hsu
Dallas, TX
Ely Hsu
Product Manager, Brand Platform at LTK
https://www.linkedin.com/in/sabinehutter
Greater Chicago Area
Sabine Hutter
Senior Project Manager | UK Release Manager at McDonald's
https://in.linkedin.com/in/aadi-krishna-a22339170
Durg
Aadi Krishna
Student at H
https://in.linkedin.com/in/aadi-krishna-03a425177
India
Aadi Krishna
--
https://in.linkedin.com/in/aadi-krishna-09a024231
Palghat
Aadi Krishna
--
https://in.linkedin.com/in/aadi-krishna-81b66b183
Ernakulam
Aadi Krishna
Student at CET college of  Science & technology Airapuram
International Academy Alumni Group
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https://www.linkedin.com/groups/6700198
Wolverine Networking
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https://www.linkedin.com/groups/79680
Kappa Theta Pi
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https://www.linkedin.com/groups/4661089