aaron blackwell
Manager, Media Platforms & Operations at Merkle
manager , medium platform & operation merkle
love teammate people rely . rapidly-changing digital medium field ha allowed fulfill zeal learning sharpen project management , innovation , customer service , troubleshooting , inventory monetization skill .
Merkle
https://www.linkedin.com/company/merkle
•	Create floodlight and pixel tagging strategy for client sites according to KPI requirements.
•	Assist clients with floodlight and pixel implementation in GTM and other tag management systems.
•	Work with internal teams to ensure client media plans are booked accurately in Campaign Manager.
•	Conduct campaign QA to ensure all elements are booked as requested and to established specs.
•	Troubleshoot issues with site tags, delivery discrepancies, ad server tags, trafficking, and creative files.
•	Build CM360 audience segments using floodlight tags.
•	Execute creative swaps and other trafficking changes to ensure live campaigns deliver efficiently.
•	Prioritize daily, weekly, and monthly projects under pressure with minimal supervision.
•	Communicate directly with clients and internal teams via email and calls to ensure teams are up to date.

Key Accomplishments:
•	Received “Team Player Award” in Fall 2021 for exemplary work collaborating with 100-person team.
•	Established and organized Ad Ops channel in Teams so all members could access required documentation.
Richmond, Virginia, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQFxC3EqS8CaOQ/company-logo_100_100/0/1636661671697?e=1655942400&v=beta&t=z7LbNNnHggGMyv6YVOENaQ5yQkevLLfy2bXt9CkNITU
Manager, Media Platforms & Operations
Merkle
https://www.linkedin.com/company/merkle
Richmond, Virginia, United States
https://media-exp1.licdn.com/dms/image/C4D0BAQFxC3EqS8CaOQ/company-logo_100_100/0/1636661671697?e=1655942400&v=beta&t=z7LbNNnHggGMyv6YVOENaQ5yQkevLLfy2bXt9CkNITU
Associate Manager, Media Platforms & Operations
Merkle
https://www.linkedin.com/company/merkle
Charlottesville, Virginia Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFxC3EqS8CaOQ/company-logo_100_100/0/1636661671697?e=1655942400&v=beta&t=z7LbNNnHggGMyv6YVOENaQ5yQkevLLfy2bXt9CkNITU
Senior Specialist, Media Platforms and Operations
Merkle
https://www.linkedin.com/company/merkle
Charlottesville, Virginia Area
https://media-exp1.licdn.com/dms/image/C4D0BAQFxC3EqS8CaOQ/company-logo_100_100/0/1636661671697?e=1655942400&v=beta&t=z7LbNNnHggGMyv6YVOENaQ5yQkevLLfy2bXt9CkNITU
Specialist, Media Platforms and Operations
Nexstar Media Group, Inc. (formerly Media General)
-	Resolved campaign delivery problems to ensure client success and minimize revenue impact
-	Procured & analyzed campaign performance data to optimize delivery & maximize revenue
-	Maintained clear, concise, & prompt communication with internal/external stakeholders & vendors
-	Simplified complex, technical information for all audiences 
-	Solely responsible for proposal preparation, campaign entry and optimization, internal financial 
        reporting, invoicing, and general customer service for national digital agency accounts
-	Supported digital sales teams with process improvement and product packaging to maximize 
        revenue and grow overall sales opportunities
-	Investigated and resolved integration errors between billing system (WideOrbit) and ad server (DFP)
-	Effectively implemented static, rich media, and third-party vendor creative files
-	Efficiently scheduled campaigns into ad server with meticulous attention to detail
-	Processed digital orders in WideOrbit by ensuring proper integration with DFP, and adherence to company sales standards
-	Utilized browser-based debugging tools to help identify delivery issues
-	Managed onboarding of new stations by migrating existing campaigns to DFP, and familiarizing sales team with ad stack, sales opportunities, and other site specs
-	Conducted in-person and remote WideOrbit/DFP training sessions for new hires
-	Prioritized daily, weekly, and monthly projects/tasks to ensure proper progress was achieved with minimal supervision
-	Managed daily department operations when director was out of the office
Richmond, Virginia Area
Advertising Operations Specialist
Richmond Times-Dispatch
https://www.linkedin.com/company/richmond-times-dispatch
Supported Automotive/Real Estate/Recruitment Account Executives in meeting   sales goals, handled accounts when representatives were away from the office, coordinated classified section front pages, coordinated large special sections, helped manage workload of 11 account executives
Richmond, Virginia Area
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Assistant Account Executive
Richmond Times-Dispatch
https://www.linkedin.com/company/richmond-times-dispatch
Processed display ads, communicated with clients via phone/email/fax, updated
  account executives on advertising requests, put together sales materials through
  spreadsheets and Word documents, accompanied account executives on sales
  calls assisted Real Estate and Recruitment teams as needed
Richmond, Virginia Area
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Automotive Sales Assistant
Richmond Times-Dispatch
https://www.linkedin.com/company/richmond-times-dispatch
Assigned faxed and emailed ads, updated contact center call report, sent out    various mailings, updated display ads, typed ad copy, edited obituaries
Richmond, Virginia Area
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Triage Sales Assistant
Bachelor of Arts
Communication, English
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Virginia Tech
https://www.linkedin.com/school/virginia-tech/
LinkedIn
www.linkedin.com
Difficult Conversations: Talking About Race at Work
http://www.linkedin.com/learning/difficult-conversations-talking-about-race-at-work
Google
skillshop.exceedlms.com
105946654
Campaign Manager Certification Exam
https://skillshop.exceedlms.com/student/award/KLuxrZNMQNKJi4NSWkt8gtf1
Google
skillshop.exceedlms.com
106931203
Display & Video 360 Certification Exam
https://skillshop.exceedlms.com/student/award/dxUri3EmZKDK4tqofzJuu2Ep
https://www.linkedin.com/in/joe-daniel-6301a219b
Greater Charlottesville Area
Joe Daniel
Bachelor's degree at University of Virginia
https://www.linkedin.com/in/jeitemiller
Columbia, MD
Jason Eitemiller
Senior Graphic Designer at Merkle
https://www.linkedin.com/in/ryancranfield
Austin, TX
Ryan Cranfield
Associate Director, Digital Media at GSD&M
https://www.linkedin.com/in/erin-kelsh-09438b38
Denver, CO
Erin Kelsh
Vertical Lead Director at Merkle
https://www.linkedin.com/in/jessica-arnall
New York, NY
Jess Arnall
Senior Recruiter, Digital Media
https://www.linkedin.com/in/alicia-sanzi-729639110
Pomfret Center, CT
Alicia Sanzi
Manager, Performance Media
https://www.linkedin.com/in/rachel-winpisinger-466b92105
Charlottesville, VA
Rachel Winpisinger
Analyst at Merkle Inc
https://www.linkedin.com/in/carolyn-dixon-077177127
Charlottesville, VA
Carolyn Dixon
Paid Search Associate at Bombas
https://www.linkedin.com/in/clare-swan-b697b7106
United States
Clare Swan
Marketplace Media Manager at Podean
https://www.linkedin.com/in/davidrobinson137
Pittsburgh, PA
David Robinson
Senior Analyst II at Merkle
https://www.linkedin.com/in/cullen-price
Pittsburgh, PA
Cullen Price
Manager, Analytics at Merkle
https://www.linkedin.com/in/janineflaccavento
Minneapolis, MN
Janine Flaccavento
Retail Media and Monetization
https://www.linkedin.com/in/rivesm
Greater Richmond Region
T. Rives Martin
Senior Manager, Customer Experience Strategy at Merkle
https://www.linkedin.com/in/tori-albert-digital-marketing-professional
Pittsburgh, PA
Tori Albert
Senior eCommerce Analyst at Teikametrics
https://www.linkedin.com/in/jenniferbalthaser
Pittsburgh, PA
Jennifer DeGiovanni
Sr. Director, Merkle I CX Strategy & Business Transformation
https://www.linkedin.com/in/anilletherwala
Los Angeles Metropolitan Area
Anil Letherwala
Manager, Assignment Desk and Operations at FOX Sports
https://www.linkedin.com/in/brooke-wasowicz
Scottsdale, AZ
Brooke Wasowicz
I'm in Construction, I build things. I build strong relationships, memorable brands and a positive work culture.
https://www.linkedin.com/in/jjackieoleary
Boston, MA
Jackie O'Leary
Senior Manager, Brand Digital & eCommerce at Dunkin'
https://www.linkedin.com/in/rivasam
Seattle, WA
Alexandria R.
Marketing and Creative Project Management Professional
https://www.linkedin.com/in/joshua-pianko-5a8a2a61
Springfield, NJ
Joshua Pianko
Lead, Programmatic Activation at Bayer
Becky Pega, MBA
      
          



            
              
        
              
  

    
        Aaron is a no-nonsense hardworking team MVP.  He is always willing to accept a new challenge, even if it is outside his comfort zone.  This exceptional attitude allowed him to amass an enormous amount of digital advertising, marketing, and operations knowledge over the 7+ years we worked together.  He would be an amazing asset to any company.
Liked by Aaron Blackwell
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We are honoured to have won Diversity and Inclusion Employer of the Year at the #DigitalRevAwards2022 🎉Our Diversity, Equity and Inclusion Council…
Liked by Aaron Blackwell
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Once per year, every CEO should apply to a job at their own company under a different name to see how maddening the process is for candidates.
Liked by Aaron Blackwell
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Agency life is rough, yo.Case in point: Coinbase listened to a bunch of agency pitches, used one of the ideas (including the now-famous, floating…
https://au.linkedin.com/in/aaron-blackwell-3b124419
Greater Sydney Area
Aaron Blackwell
Business Development Manager at eftpos Payments Australia
https://www.linkedin.com/in/aaron-blackwell-87810a190
College Station, TX
Aaron Blackwell
Bell & McCoy Lighting and Controls
https://www.linkedin.com/in/aaron-blackwell-07a1441a2
Grand Forks, ND
Aaron Blackwell
Research Assistant at University of North Dakota School of Medicine and Health Sciences
https://uk.linkedin.com/in/aaron-blackwell-539974200
Brentwood
Aaron Blackwell
Extremely hardworking: i want to create meaningful work that goes above & beyond societal bounds and, has a real impact in an ever-changing environment.
https://www.linkedin.com/in/aaron-blackwell-046a2754
New York, NY
Aaron Blackwell
Community @ Peloton
Ad Tech Pros
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https://www.linkedin.com/groups/154454
Online Ad Professionals
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https://www.linkedin.com/groups/44140