ashley ratliff
Digital Project Manager at Affirma
communication , marketing public relation professional
experienced communication marketing professional strength strategic planning ; concept development execution ; project , event program management ; advertising ; digital strategy social medium management . posse exceptional written verbal communication skill excellent interpersonal presentation skill .
Affirma
https://www.linkedin.com/company/affirma-consulting
•	Project Management: Managed multiple end-to-end enterprise creative projects varying in complexity and scope, while encompassing design and digital marketing engagement lifecycles. Established realistic and data-driven project budget and resource plans. Collaborated with development leads and implementation teams to complete projects as scoped, on time and within budget. Provided consistent and thorough communication of project status and progress towards completion. Developed risk management strategies while exceeding client expectations.
Greater Seattle Area
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Digital Project Manager
Affirma @ Facebook
•	Writing & Communications: Ghostwriter for Executive Vice President of Operations, ensuring consistent voice, tone, and delivery. Directed content development process for internal and external communications. Created communications collateral across modalities in the form of email, presentations, video scripts/outlines, @Workplace messages, etc. 
•	Strategic Communication Planning: Developed and managed a robust communications plan to promote awareness of the FRL Devices organization; focusing on product launches and key initiatives.
Greater Seattle Area
Content Program Manager
Starbucks
https://www.linkedin.com/company/starbucks
•	Writing & Communications: Developed and managed communications for enterprise level program. Designed templates, newsletters, various SharePoint portals, and other team assets. Engaged with program/process owners, stakeholders and business partners to communicate project objectives, strategy, tactics, and ongoing progress. Support managers and teams to drive messaging consistency and brand alignment.
•	Strategic Communication Planning: Drove the integration of consistent internal and external messaging throughout the organization and across Starbucks. Developed and executed a robust communications plan to promote corporate awareness of program; focusing on strategy, program priorities, and key deliverables.
Seattle, Washington
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Communications Manager
Peninsula Light Company
https://www.linkedin.com/company/peninsula-light-company
•	Public Relations: Planned and directed public relations programs by creatively using a combination of traditional and digital communications designed to maintain and enhance the Cooperative’s public image, while holding true to its brand. Spearheaded all communications with members and community organizations, inclusive of branding, messaging, and implementation of communication strategy.
•	Writing & Communications: Served as chief institutional writer, developing content for internal and external publications and marketing efforts. Used public relations and social media strategies to increase awareness and visibility of the Cooperative, actively engaging membership and public through company’s website and social media channels.
•	Community & Government Relations: Lead community outreach efforts and development of collaborative communications strategies and initiatives with external partners, including community organizations, key accounts and ambassadors program. Actively managed cooperative’s government affairs efforts, engaging with legislators, regulators and third-parties to advocate, inform and positively position the cooperative.
Gig Harbor, WA
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Public Relations Manager
Pee Dee Electric Membership Corporation
•	Digital Content Strategy: Created and managed complex editorial calendars, aligning topics and information with key strategic initiatives; developed all corresponding content. Launched and aggressively maintained Cooperative’s social media presence, using both quantitative and qualitative data to inform strategy direction.
•	Writing & Communications: Developed creative and compelling content for internal and external publications and marketing materials, including monthly newsletter, effective digital marketing campaigns, new company website, and strategic press releases, media kits and video scripts.
•	Operations Management: Designed, launched and maintained organization’s new website (PDEMC.com); updated content daily. Developed content for and managed the creation of the cooperative’s Crisis Communication Plan.
•	Community & Member Relations: Managed community grant and scholarship programs in collaboration with statewide and national partners.
Wadesboro, NC
Communications Specialist
ANSON COUNTY PARTNERSHIP FOR CHILDREN
https://www.linkedin.com/company/anson-county-partnership-for-children
•	Communications & Marketing: Proactively managed overall communications and marketing planning for the Partnership; successfully promoted the programs and accomplishments of the Partnership through both print and online marketing materials.
•	Event Planning & Management: Executed multiple Partnership events including management of facilities, logistics, materials, equipment, transportation, marketing and advertising.
•	Media Relations: Effectively executed all public and media relations in support of literacy programming and community outreach activities. Developed content for the submission of articles, advertisements and media kits.
•	Community Outreach & Engagement: Managed all Partnership literacy initiatives with local, regional and national partners.
Wadesboro, NC
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Community Outreach/Literacy Coordinator
Microsoft Corporation
https://www.linkedin.com/company/microsoft
•	Brand Development: Drove the creation and integration of consistent internal and external messaging throughout the organization and across Microsoft. Proactively created a new visual identity, inclusive of new branding and associated standards for multiple levels of the organization.
•	Strategic Communication Planning: Developed and executed a robust communications plan to promote corporate awareness of MGO; focusing on strategy, fiscal priorities, and key deliverables while promoting the MGO image.
•	Writing & Communications: Prepared comprehensive management-level communications such as key emails, presentations, business/strategy updates, organizational announcements and executive updates. Created and published MGO internal/external facing newsletters on monthly and quarterly cycles.
Redmond, WA
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Communications Program Manager, Microsoft Global Outsourcing (MGO)
Microsoft Corporation
https://www.linkedin.com/company/microsoft
•	Project & Program Management: Successfully managed multiple product launches for Entertainment & Devices division; defined and managed comprehensive project schedules for all launches, inclusive of critical milestones, issue resolution and risk mitigation plans. 
•	Communication & Collaboration: Effectively communicated launch requirements to cross and downstream partners in branding and artwork, packaging design, pricing strategy and WW supply chain. Led and fostered collaboration with various product and operational groups to define product and operational requirements pertaining to the launch of Xbox Game Console, Xbox Accessories and PC Gaming hardware.
•	Process Definition & Improvement: Drove cost reductions through process improvements pertaining to packaging and product release.
Redmond, WA
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Program Manager, Product Launch Services
Washington Mutual Bank
https://www.linkedin.com/company/washington-mutual-bank
- Managed cross-functional project teams to ensure the successful delivery of complex technology projects in accordance with approved project management methodologies

- Worked with part of a team to implement enterprise-wide resource management tool

- Enhanced corporate project management delivery methods/procedures for team
Seattle, WA
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Technology Project Manager
Central Piedmont Community College
https://www.linkedin.com/company/central-piedmont-community-college
- Managed the development and growth of the advanced computer training and certification division for the largest community college in North Carolina

- Coordinated and managed the delivery of 250+ certification courses annually with 40+ instructors

- Researched, developed and implemented five new certification program offerings over two-year span based on market demands
Charlotte, NC
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Program Coordinator
Michael Jordan Golf Company
- Implemented strategic marketing plans for multiple MJ Golf locations

- Drove all advertising initiatives inclusive of direct mail, radio, print and billboard

- Initiated and implemented all promotions involving local media, sports teams and special events

- Wrote and edited feature articles in monthly newsletter and media packets

-  Established corporate image through face-to-face sales and marketing campaigns

- Managed external and internal communications and special events for the Michael Jordan Youth Golf Foundation

- Acted as first point of contact for corporate sales and community events
Charlotte, NC
Marketing Manager
Greenville - Pitt County Chamber of Commerce
https://www.linkedin.com/company/greenvillechamber
- Managed Business, Special Projects and Public Relations Divisions

- Headed the Chamber’s public relations efforts; implementing effective media plan development and coordinating appearances on radio and television, inclusive of specific programs, events and activities
Greenville, North Carolina
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Program Manager
Master of Arts (M.A.)
Technical and Scientific Communication
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East Carolina University
https://www.linkedin.com/school/east-carolina-university/
Bachelor's degree
English Language and Literature, General
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East Carolina University
https://www.linkedin.com/school/east-carolina-university/
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Certified Cooperative Communicator
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Business, Technical and Scientific Communications Certification
https://www.linkedin.com/in/gabriela-perez-26297216a
Austin, TX
Gabriela Perez
Content Strategist at Affirma
https://www.linkedin.com/in/elizabethmorgannn
Greater Seattle Area
Elizabeth Morgan
Account Executive at Highspot
https://www.linkedin.com/in/natalie-avalos
Houston, TX
Natalie Avalos
Recruiter at Affirma
https://www.linkedin.com/in/abigailwrightaa
San Francisco Bay Area
Abby Wright, MBA
Enterprise Technology, Business, & Digital Solutions at Affirma | Crazy Chihuahua Lady
https://ca.linkedin.com/in/alain-lahaie-44167a69
Laval, QC
Alain Lahaie
Président
https://www.linkedin.com/in/vantassel
Seattle, WA
Jeremy VanTassel
Senior Community Manager - Xbox Ambassadors Program (Affirma Consulting)  at Affirma
https://www.linkedin.com/in/tim-davis-08557a150
Lowell, AR
Tim Davis
SharePoint Developer Apprentice
https://www.linkedin.com/in/levi-wolfe-b8564a214
Fayetteville, AR
Levi Wolfe
Software Engineer at Affirma
https://www.linkedin.com/in/bralmac
Everett, WA
Bruce McLeod
Data Analyst at Affirma Consulting
https://www.linkedin.com/in/tenille-hyun-752350b9
Greater Seattle Area
Tenille Hyun
IT Project Manager Trainer at Affirma Consulting
https://pt.linkedin.com/in/laura-figueira-b42018207
Cascais
Laura Figueira
Communications & Event Lead at Microsoft
https://www.linkedin.com/in/ian-holman-a05a3a71
Rogers, AR
Ian Holman
Jr. Data Analyst at Affirma
https://www.linkedin.com/in/lashawna-mcguire-shepard-4163b5134
Auburn, WA
LaShawna McGuire-Shepard
Team Lead - Senior Support Analyst
https://www.linkedin.com/in/kristen-boyovich-748ab746
Bellevue, WA
Kristen Boyovich
Lead Sr. Support Analyst at Microsoft (Affirma)
https://www.linkedin.com/in/benfarhner
Fayetteville, AR
Ben Farhner
Senior Software Engineer
https://www.linkedin.com/in/isabelabelloso
Sammamish, WA
Isabela Belloso
Senior Visual Designer at Affirma
https://www.linkedin.com/in/rebaggett
Bentonville, AR
Ryan Baggett
Salesforce Administrator at Affirma
https://www.linkedin.com/in/lukas-velush-5573762
Seattle, WA
Lukas Velush
Storyteller | Content and Social Program Manager at Microsoft
Nelle Hotchkiss
      
          



            
              
        
              
  

    
        Ashley can quickly take in information, formulate vision and strategy and then execute.  She understands the value of feedback and making adjustments to improve business outcomes.  Ashley has a terrific work ethic and a great sense of fun.  Terrific combination in today’s work environment.  Elissa Fulton
      
          



            
              
        
              
  

    
        I met Ashley at a conference several years ago and I was immediately impressed with her professionalism and her ability to effectively network. Since that time, although we don’t work at the same organization, we have collaborated on several projects and her insights have always proved successful results. I highly recommend Ashley for her abilities in marketing, public relations and communications. 
Liked by Ashley Ratliff
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So lucky I found the #cooperative world!
Liked by Ashley Ratliff
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President/CEO Marshall Cherry and some of the directors and executive leadership at Roanoke Electric Cooperative had the chance to reconnect with…
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Not to brag, but we look really good for 83!
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Hamilton, OH
Ashley Ratliff
Builder Projects at National Design Mart
https://www.linkedin.com/in/ashley-ratliff-746367164
Greater Roanoke Area
Ashley Ratliff
Vice President -  Talent Acquisition and Training Manager
https://www.linkedin.com/in/ashley-ratliff-a998081a3
Greater Seattle Area
Ashley Ratliff
Front Office Coordinator at TERRA Staffing Group
https://www.linkedin.com/in/ashleymratliff
Chicago, IL
Ashley Ratliff
Senior Analyst at Exactus Advisors
https://www.linkedin.com/in/ashley-brothers-76a92563
Florence, KY
Ashley Brothers
Manager at Great Clips Inc.
Rural Electric Cooperatives
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ECU Career Services
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https://www.linkedin.com/groups/3880271
East Carolina Alumni
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https://www.linkedin.com/groups/1487327
Books and Writers from Promocave.com
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ECU Alumni
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https://www.linkedin.com/groups/103149
Association of Women Project Managers (AWPM)
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https://www.linkedin.com/groups/2298189
East Carolina University Pirates
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