Adriana Hemans
VP of Demand at The ISA Group
VP of Demand at The ISA Group
In my professional life, I've always looked for opportunities outside of the mainstream. I work best with clients who are disruptive, scrappy, unusual and entrepreneurial. 

I help brands connect with niche audiences, and understand their customers on a deeper level. Cannabis is one of my specialties. If you're connected to me on LinkedIn, you'll see my frequent posts about cannabis consumers. I believe that the new era of cannabis will be driven by data, and shaped by people who are passionate about the plant and its benefits.

Currently, I serve as the VP of Demand at The ISA Group. We specialize in tactical, high impact custom research. Message me to learn more about connecting with your target audience.
The ISA Group
https://www.linkedin.com/company/theisagroup
Los Angeles, California, United States
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VP of Demand
SoapBoxSample
https://www.linkedin.com/company/soapboxsample
Los Angeles, California, United States
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Director of Demand and Special Projects
Blue Fractal Media
Marketing Manager
Master's degree
Areas of focus: web-based business models, video production, marketing and advertising
Communication management
University of Southern California
Bachelor's degree
Political Science and Government
State University of New York College at Geneseo
In mid-March, the weekend before COVID-19 shelter-in-place orders took effect, cannabis consumers across the West Coast felt the need to stock up.
According to Marijuana Business Daily, on March 16, California cannabis retailers saw a 159% increase in same-day sales versus 2019, while sales in Washington state increased by 100% and sales In Colorado increased by 46%. Predictably, after the initial rush, sales figures fell back down to earth, but still remain higher in most legal markets than a year ago. 
But the question is not just one of how much cannabis customers are buying from retail and delivery, but what types of products.
Interviews that weekend with dispensary customers in Los Angeles showed many were looking for the “best deals” and buying in bulk. 
“When I thought dispensaries might shut down or maybe I couldn’t leave the house, I looked to buying brands I knew and trying to get the best deals possible,” one customer said. 
For companies betting that sales of niche or luxury cannabis goods will increase, this trend could spell trouble.
Luxury vs. Value
Marijuana Venture
https://indd.adobe.com/view/374c13b3-0818-461c-842d-fedc4a923455
In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the gifting and sharing of cannabis products for special occasions, including holidays. They gained rich insights into the category—ones that can provide gifting options at a wide array of holidays and for a variety of recipients. Here they share what they learned about what brands and retailers can do to make their products relevant, appealing, gift-able, and share-able.
The Higher Purpose of Cannabis Gifting
Mg Magazine
https://indd.adobe.com/view/f318104a-2f2e-4079-8362-cef4f8e61157
https://www.linkedin.com/in/larafordis
Denver Metropolitan Area
Lara Fordis
Methodologically agnostic market research renegade committed to helping businesses use data instead of relying on hunches or gut feelings. Her mission is to make market research accessible to all.
https://www.linkedin.com/in/lisabuffo
Denver, CO
Lisa Buffo
Founder & CEO, Cannabis Marketing Association | MjVenture 40 Under 40 | Rolling Stone Contributor | Keynote Speaker #cannabismarketing #cannabisindustry
https://www.linkedin.com/in/genifer-murray-b22bb015
Denver, CO
Genifer Murray
Pioneer, leader, and advocate for the cannabis industry since 2010. Currently raising money in the psychedelic space.
https://www.linkedin.com/in/brian-v-b82895220
United States
Brian V.
Sales Development Representative at Kanha Technology Solutions
https://www.linkedin.com/in/dnamis
Austin, TX
Dominick Namis
Global Business Group at Facebook
https://www.linkedin.com/in/kyra-hurwitz
New York, NY
Kyra Hurwitz
Global Brand Marketing at Peloton Interactive
https://www.linkedin.com/in/caitwilson
New York, NY
Cait Wilson, Ph.D.
Consumer Insights | ex-Peloton
https://www.linkedin.com/in/corey-lawson
Austin, TX
Corey Lawson
Health & Fitness Coach
https://www.linkedin.com/in/davidpaleschuck
Seattle, WA
David Paleschuck
Wrote The Book On Cannabis Branding | CPG Branding Expert, Consultant, Author, MBA | Advocate | x Microsoft, Mastercard, Pepsi, American Express | DM For Inquiries
https://www.linkedin.com/in/jay-czarkowski
Boulder, CO
Jay Czarkowski
Cannabis Entrepreneur, Investor, and Advocate
https://www.linkedin.com/in/peter-gapuzan-0b63b04
Los Angeles Metropolitan Area
Peter Gapuzan
Facilities Operations * Corporate Services
https://www.linkedin.com/in/frank-haughton-20ab08161
Mays Landing, NJ
Frank Haughton
CEO Brighterside….Marijuana Cultivation Operations you can build your brand on
https://www.linkedin.com/in/jen-fisher-cwbo
Miami-Fort Lauderdale Area
Jen Fisher
Chief Well-being Officer at Deloitte ◉ Bestselling Author, 𝙒𝙤𝙧𝙠 𝘽𝙚𝙩𝙩𝙚𝙧 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧 ◉ Thrive Global Life-Work Integration Editor 🌏 WorkWell Podcast Host 🎧 Human-Centered Workplace Trailblazer 🔥
https://www.linkedin.com/in/janna-fay-tuck
Los Angeles, CA
Janna-Fay Tuck
Global Director, PR and Special Projects at F45 Training [NYSE: FXLV]. Previous Live Nation and WME | IMG.
https://www.linkedin.com/in/sallymgoodwin
Los Angeles Metropolitan Area
Sally Goodwin
Director of Marketing, Special Projects at GoodRx
https://www.linkedin.com/in/liahanson
San Francisco Bay Area
Lia Hanson
Senior Director of Events at Norwest
https://www.linkedin.com/in/hunter-muraira-7988591b
Portland, OR
Hunter Muraira
Global Business & Product Marketing Leader In Culture X Sport
https://www.linkedin.com/in/nes-rueda
New York, NY
Nes Rueda
Managing Director at HEAVENSAKE
https://www.linkedin.com/in/karalabaw
Bellevue, WA
Kara LaBaw
Marketing Manager + Client Success Manager
https://www.linkedin.com/in/adriana-hemans-548871b2
Paramus, NJ
Adriana Hemans
Speech-Language Pathology Clinical Fellow
Cannabis Executive Recruitment
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Big data visualization professionals
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ESOMAR - official group
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Insight Innovation Forum - hosted by GreenBook
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Big Data, Analytics, Business Intelligence & Visualization Experts Community
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MRMW - #1 Group for Market Research, Customer Insights & Data Analytics
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The Market Research Event
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Ad Age Discussion Group
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