Aanchal Srivastava
Marketing Technologist at Procter & Gamble
Marketing Technologist at Procter & Gamble
Experienced Marketing Manager with a demonstrated history of working in the CPG and Advertising industry. Strong communication ,project management and analytics  background. Experience in content strategy, social media, campaign execution, budget and timeline management. 

Skilled in Retention science, creative briefs, communication plans and POS reporting systems: 84.51, Nielsen, Market 6 ,salesforce, Google analytics & SQl.
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
-Develop and lead E2E email campaigns and social media strategies to optimize promotional campaigns and increase ROI by 10%. 

-Lead development of innovation projects, by creating communication plans, managing budgets, timelines, and execution to increase consumer engagement.

-Develop access management processes to protect consumers and P&G Good Everyday from data and legal exposure.

-Identify program gaps via Google Analytics and lead the build of new website features/promotional campaigns across technical and design teams to increase consumer database and engagement by 50% within 12 months. 

-Design and analyze A/B campaign testing to increase program conversion rate by 5%.
Cincinnati Metropolitan Area
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Marketing Technologist
Satrangi School of Fusion
-Initiate and develop marketing campaigns with budgets up to $40,000.

-Create new social strategies for the brand based on various platforms including Facebook, Twitter and YouTube.

-Use YouTube analytics to understand engagement and online behavior associated with the brand.

-Develop and design communication plans in print and digital with in house agency to consistently drive engagement.

-Handle PR work and partnership coordination of contracts, marketing budgets, press release  and airtime with Cincinnati Enquirer and TV Asia for studio media coverage.

-Lead Google Analytics and SEO analysis to oversee and update company's site performance and digital marketing content on a quarterly basis.

-Grew business by 10% in the first 6 months by creating a strong social media presence for the school.

-Implemented SEO to increase website visibility and traffic, grew website traffic by 15% within the first 12 months.

-Lead marketing campaigns, strategies and project management for the launch of 5 new schools across North America.
Mason, Ohio
Marketing Manager-Part Time
Madison Design Group
https://www.linkedin.com/company/madison-design-group
-Led project management for clients and internal team by overseeing creative briefs, content strategy, managing project timelines and budgets to execute client deliverable. 

-Led focus groups and created digital campaign strategies through consumer insights that aligned with 4-multi-million dollar companies. 

-Developed post digital campaign trackers to  help make future strategic decisions for the client's digital marketing initiatives  based on historical data.

-Analyzed P&L statements of clients and managed upwards of $80,000 project budgets to drive branding and marketing initiatives. 

-Led meetings with the C-suite of 4 multi-million-dollar companies to determine key competitive marketing challenges and provide recommendations. 

-Utilized various social media platforms to create multiple digital marketing initiatives for public health hospitals. 

-Collaborated cross-functionally with the design team and external vendors to bring insight on how to drive brand growth through digital and print marketing campaigns for clientele. 

-Managed, develop and drive client relationships, from the opportunity lead phase to the contract phase.

-Implemented Google Analytics and SEO to oversee and improve website traffic and performance of internal marketing initiatives.
Covington, Kentucky
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Client Manager
Kellogg Company
https://www.linkedin.com/company/kellogg-company
-Created new product selling strategies for Morning Foods business by using consumer insights from 84.51, Market 6 and Nielsen to create presentations for Kroger and achieve annual business goals.

-Utilized Market 6, Nielsen, 84.51° and Feature vision to analyze  competitive sales data, distribution, share, and consumption to create insights that identify business challenges and solutions.

-Supported Brand Growth Manager, National Account Executives and Shopper Marketing teams for Cold Cereal and Portable Snacks by providing recommendations on new product launches to improve profits, assortment and shelf space, based on analysis of sales, margin, and consumer insights.

-Utilized social data insights with BrandWatch to understand online behavior and create key digital promotional and e-commerce strategies to expand Kellogg's digital space within Kroger.

-Developed and design sell sheets with data driven insights and technical product information  for Field Sales to drive category  growth and digital sales within Kroger.

-Led category and new post product launch assessments by developing scorecards and post promotional trackers to influence Kroger category reviews and internal strategies. 

-Created new digital marketing campaign strategies  online to help expand the e-commerce platform for Morning Foods.

-Collaborated with operations team to plan production and inventory needs on new Morning Food launches based on monthly updates.

-Co-chair and Head of recruitment for Young Professionals group.
Loveland, Ohio
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Sr. Marketing Analyst Morning foods-Kroger
Nielsen
https://www.linkedin.com/company/nielsen
-Led category analysis and developed key strategies using consumer data to drive market share and shelf growth for P&G MS&P.

-Developed and execute weekly team objectives and town hall content for P&G and Nielsen.

-Increased P&G’s brand growth by 5% by identifying share gaps in the beauty business and analyzing data using Homescan Panel and RMS Data.

-Led and manage weekly meetings over 5 different P&G categories to understand key category challenges and find strategic solutions to help P&G grow distribution, shelf space and expand in the e-commerce space.

-Delivered and designed content for monthly newsletters to keep the client and internal team updated on projects and thought leadership business strategies (e-commerce insights, industry related news etc.)

-Delivered category and shopper insights analysis by using multiple data sources including syndicated and retail specific systems.

-Provide shelf and pricing recommendations on new product launches by improving distribution among Kroger.
Cincinnati, Ohio
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Consumer Engagement Analyst-P&G Account
Quartet Innovation
https://www.linkedin.com/company/quartet-innovation
Quartet Innovation focuses on taking Marketing out of the challenge column for business and converts it into a powerful, yet easy to deploy asset. 

-Collaborated with small healthcare owners to provide easy to deploy PR and marketing solutions and improve their brand image through customer engagement and development of social media content.

-Managed relationships with external agencies and partners to generate various solutions for the customers, from direct mailers to user friendly websites.

-Led contract negotiations, budgets and project timelines for existing clients.

-Led content creation and communication strategy to increase brand presence of small business.
Cincinnati, Ohio, United States
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Client Lead-Co Founder
Azhand Shokohi Clothing
- Project manager for a new clothing line, oversaw the execution of the product from beginning to end.

- Re-designed and re-branded the clothing line and website to become more adaptable to the Midwest 
   market. 

- Increased retail sales by 20% using social media platforms: Twitter, Instagram and Facebook.

-Implemented retail strategies- price promotion and product placement to generate an increase in 
 boutique sales by 10%. 

-Lead brand and design strategies to target various consumer sets and demographics
Cincinnati, Ohio Area
Account Associate  (internship)
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
-Owned strategy and implementation of 4 websites for both internal partners and external consumers.

 -Lead website development, timeline and execution with third party vendors.
Cincinnati
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Corporate Marketing-Apprenticeship
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
- Collaborated with design agencies to create a timeline and handle the given budget for Children’s safe drinking water project. 

-Implemented a business plan to re- position Children’s safe drinking water product towards teachers and school curricula. 
 
-Devised and developed content for educational materials and brochures
Cincinnati
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External Relations-Apprenticeship
Procter & Gamble
https://www.linkedin.com/company/procter-and-gamble
- Researched and developed an action plan by collaborating with healthcare executives on how to expand the internal healthcare program. 

- Develop and designed website concepts for healthcare communication.
Cincinnati
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Human Resource- Apprenticeship
Bachelor's degree
Marketing/Communications
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University of Cincinnati
https://www.linkedin.com/school/university-of-cincinnati/
Business Analytics Certification
Completed From Data to Insights course from Wharton School of Business, to gain further knowledge in Digital Business Analytics, Refine Data Mining Skills, Social Media Analytics and Bring Innovative Data Driven Solutions to Businesses.
Business Analytics
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The Wharton School
https://www.linkedin.com/school/the-wharton-school/
Bachelor of Business Administration (BBA)
Marketing/Communication
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University of Cincinnati Carl H. Lindner College of Business
https://www.linkedin.com/school/university-of-cincinnati-college-of-business/
Business Analytics Certification 
Business  Analytics 
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The Wharton School
https://www.linkedin.com/school/the-wharton-school/
Founder of a Fusion Dance team. To spread cultural awareness through dance and help people connect.
Nashaa
Founder and Team Captain
Recruited local business leaders to speak at different panels. 					         University of Cincinnati

Lead projects with local businesses to have group members gain practical experience.                                       

Implemented weekly career development activities- resume help, interview tips and strength finder strategies.
PSE
Professional Development Chair
Launched marketing events to raise money towards the cause- raised $25,000			         

Developed and designed marketing materials for the program
Scholars for Ashley
Marketing Co captain
- Organized various cultural events. 
- Lead fundraising activities to fund our organization.
- Created various marketing content to create awareness throughout the campus.
Asian American Society
Head of Social Committee
- Recognized as a finalist (top 10) dancer in North America out of 20,000 contestants. 
- Featured on Zee tv as part of the reality show.
- Shadowed backstage production crew to gain insight on television production.
-
Dance India Dance Finalist
- Recognized  on the Dean's list for achieving a gpa of 3.0 and higher.
-
Dean's List
https://www.linkedin.com/in/andrew-boyd-9980a27b
Boca Raton, FL
Andrew Boyd
Gulfstream-IV, 450, V, 550 PIC-Typed Pilot
https://mx.linkedin.com/in/jesus-quintero-37767a140
Mexico
jesus quintero
Student at Instituto Tecnológico de Tijuana
https://www.linkedin.com/in/michael-paszczak-b91421206
Chicago, IL
Michael Paszczak
--
https://www.linkedin.com/in/rachelolsonrtr2020
Joliet, IL
Rachel Olson
MRI Technologist at Future Diagnostics Group
https://www.linkedin.com/in/amber-stofle-46448a1a2
Cincinnati Metropolitan Area
Amber Stofle
Global Allocation Coordinator, Finished Goods
https://www.linkedin.com/in/howard-carley-6410647
Greater Chicago Area
Howard Carley
Owner, downunder
https://www.linkedin.com/in/james-moir-a1030368
Concord, NH
James Moir
Partner at Moir & Rabinowitz, PLLC
https://www.linkedin.com/in/barb-nichols-866a2b1a7
Elkhorn, WI
Barb Nichols
Owner at A+ Power Sports & Trailer Sales LLC
https://www.linkedin.com/in/dave-knuepfer-404b736b
United States
Dave Knuepfer
--
https://www.linkedin.com/in/odette-perez-24116146
New Lenox, IL
Odette Perez
High Risk Ob/Gyn ultrasound technologist at Private Doctors office
https://www.linkedin.com/in/demia-steines-2620a670
Hermitage, PA
Demia Steines
Clinical Sales Training Manager at Devicor Medical
https://www.linkedin.com/in/greg-fanuele-b520462b
Greater Orlando
Greg Fanuele
Director of Portfolio Management at Pall - Industrial
https://www.linkedin.com/in/sabinayakubov
New York City Metropolitan Area
Sabina Yakubov
Medical Device Sales
https://www.linkedin.com/in/elizabeth-hiner-617873b6
Charleston-Huntington Area
Elizabeth Hiner
Diabetes Sales Specialist at Abbott
https://ca.linkedin.com/in/stephanie-langevin-75576624
Boucherville, QC
Stephanie Langevin
Senior Sales Representative at Mammotome.
https://www.linkedin.com/in/scottrovin
Carlsbad, CA
Scott Rovin
Sr. Account Executive, Healthcare Supply Chain
https://www.linkedin.com/in/jeffreykovack
Baltimore, MD
Jeffrey Kovack
Senior Sales Representative at Mammotome - Danaher Corporation
https://www.linkedin.com/in/tiffany-tricroce-00201614
Glen Ellyn, IL
Tiffany Tricroce
National Account Manager at Lavazza Professional
https://www.linkedin.com/in/katie-foster-15345038
Greater Seattle Area
Katie Foster
Senior Molecular Oncology Specialist at Agendia, Inc.
https://www.linkedin.com/in/kevin-duckler-b17042139
United States
Kevin Duckler
--
Satrangi Fusion
      
          



            
              
        
              
  

    
        Aanchal is very hard working & meets her deadline on time. She has managed lots of events & successfully completed her role as Lead choreographer & Lead Marketing personal. We would highly recommend her & wish her success & good luck. Tumal Karunaratne
      
          



            
              
        
              
  

    
        Our greatest asset is diversity and what every individual brought to the table. Aanchal was a crucial part of our team. With her energetic personality, she walked in with a stellar marketing track record for a college student. She was always willing to go the extra mile and come up with out-of-the-box solutions for challenges we faced. Also, she was a great leader and a project manager who has the capability to deal with any situation. I highly recommend her to any employer seeking for an enthusiastic leader whose willing to innovate and lead the team to success. 
https://de.linkedin.com/in/aanchal-nigam-57061111
Nuremberg
Aanchal Nigam
Senior Manager at adidas group
https://in.linkedin.com/in/aanchal-srivastava-31721467
Varanasi
Aanchal Srivastava
Manager- Recruitment at JVS Solutions
https://in.linkedin.com/in/nchlsrvstv
Bengaluru
Aanchal Srivastava
Senior Associate at Google • Customer Insights | Cvent | Wipro
https://in.linkedin.com/in/aanchal-srivastava-78764ab4
Lucknow
Aanchal Srivastava
HR Manager at Accuvation Healthcare
https://in.linkedin.com/in/aanchal-srivastava-6a41a513a
Bangalore Urban
Aanchal Srivastava
Account Director @ Zensciences l Ex- Grey Group (WPP) l Digital marketer
Digital Marketing
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https://www.linkedin.com/groups/62352
Cincinnati Professionals
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https://www.linkedin.com/groups/94579
GE Human Resources Leadership Program (HRLP)
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https://www.linkedin.com/groups/4623044
2020 Layoffs
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https://www.linkedin.com/groups/12382520
Social Media Marketing Group by Connect365.io
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https://www.linkedin.com/groups/66325
View Karma - Increase Profile Ranking
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https://www.linkedin.com/groups/8472726
Career Hub - Startups, Financing, Blockchain & Jobs
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https://www.linkedin.com/groups/2881314
Official GE Careers Group
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https://www.linkedin.com/groups/2680964
AMACincinnati - American Marketing Association Cincinnati
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https://www.linkedin.com/groups/1550587
University of Cincinnati, Lindner College of Business | Career Services
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https://www.linkedin.com/groups/4423276