amy archer
Ecommerce Specialist at American Leather Holdings
ecommerce specialist american leather holding
young girl secretly wished super power , usual wonder woman kind . wanted able paint wall , tile work , remove wall & change fabric - blink eye . many year later blessed part team share desire inspire creation .
American Leather Holdings
Dallas/Fort Worth Area
Ecommerce Specialist
Creating Inspired Design
As a consultant to some of the industry's leading companies I collaborated with Retailers and Manufacturers on ways to ignite sales.  By assessing the company's strengths I was able to discover what makes them captivating to their customers and then apply that knowledge strategically to drive Merchandising and Marketing in a direction that would inspire customers and initiate sales.
Consultant
Lee Industries
When people ask me what lights me up and I often confess about my lifelong curiosity with how people live (their lives, in their homes and in their dreams).  

My career has been both inspired by and fueled by being a self-confessed psychology nerd, an art fanatic and a lifetime furniture enthusiast.  It's no secret I'm obsessed with turning homes into alluring nests.  

Having directed product for many of the industry's leaders, I'm currently fusing my skills as VP of Merchandising for Lee Upholstery. 

If you'd like to follow my passion projects and musings, give my blog a follow: https://barefooteddesigner.wordpress.com
Conover NC
Vice President of Merchandising
Florida Leather Gallery
As Director of Merchandising, Marketing & Sales I led "Project Rejuvenation" for Florida Leather Gallery. That included merchandising their 6 stores with a fresh concept, collaborating with the creation of a new print and TV ad campaign and igniting the management team with product & inspirational knowledge.
Sarasota, Florida Area
Director of Sales, Merchandising  & Marketing
Surya
https://www.linkedin.com/company/surya
At Surya I was the champion of a team of in-house surface designers who developed a cohesive and wildly successful collection of rugs, pillows, poufs and throws.
 
During this period I directed the creation of over 600 dynamic items, which contributed to a 14% increase in sales.

In addition I also managed:

International Production by feeding over 50,000 looms in India and China with in-house rug designs in varied 	constructions (hand knotted, hand tufted, woven flat weaves and loomed).

Prominent Designers & Licensees by forging relationships with over 20 designers and institutions to create signature 	collections that maintained their brand’s identities.

And Social Media by mentoring the design team to captivate the web audience through video trending, Facebook posting and a Pinterest presence.
Calhoun GA
https://media-exp1.licdn.com/dms/image/C560BAQEy791MuWrPOg/company-logo_100_100/0/1519867995390?e=1655942400&v=beta&t=i_XiOa4sMPW3nOFM0b7EMoSg_23jnJYe74SdNZngwxQ
Director of Product
Palliser
While consulting for Palliser I directed products and cover choices for their October 2011 - April 2012 Markets. Through the addition of more seductive fabrics and frames Palliser was able to attract the attention of trendier retailers.

For product, specifically, I developed a signature line of accent chairs and a stationary "Premier Portfolio Collection".

While also infusing life into their messaging and branding by leading corporate brainstorming sessions that repositioned their sales, merchandising and marketing strategies.
Consultant
American Leather
https://www.linkedin.com/company/american-leather
While at American Leather I lead the direction and development for the stationary product line with an eye toward livable, modern luxury. This yielded over a 30% increase in sales.
 
Fabric:

Galvanized the integration of high-end textiles to be available on all frames.
 
Leather:

Overhauled the leather assortment with a customized, on-trend color palette. Visit here to see the result: http://vimeo.com/9333388
 
Trend Forecasting:

Introduced visual storytelling to American Leather's showroom design by clustering products of similar style and trended attitudes.

Awards:

•	Awarded Pinnacle for the "Springfield" design in 2009 
•	Created the "Hugo chair" design which was featured on the cover of Met Home in 2008   
•	Nominated for the "WOW WITHIT" award for Excellence in Training
https://media-exp1.licdn.com/dms/image/C4E0BAQGa5xCH31qskg/company-logo_100_100/0/1519854269303?e=1655942400&v=beta&t=2VokVveQqxCApssZoTQuLiWUpAB2Usw7qhap5Pm1e7c
Diector of Merchandising
Rowe Furniture
As Creative Director of Robin Bruce, Rowe Furniture's premium line, I directed the artisanal furniture division to attract the emerging boutique market.

Merchandising Manager - Rowe

Enhanced products to capture the pulse of the lifestyle market.
Elevated the assortment and application of textiles.
Featured speaker at Rowe University.

Training:

As an Instructor at Rowe University, I was the lead speaker of the acclaimed 2-day seminar. Nationally, I spoke on Relationship Selling, Products & Trends.
Creative Director of Robin Bruce | Rowe
https://media-exp1.licdn.com/dms/image/C4D0BAQHlmqHddSrqGA/company-logo_100_100/0/1539364755926?e=1655942400&v=beta&t=q51i7yxK3n3nwHXtFslqCN31-EwZKpIDeQPQPqiWJvU
University of Massachusetts Amherst
https://www.linkedin.com/school/umassamherst/
Psychology
https://media-exp1.licdn.com/dms/image/C4D0BAQHlmqHddSrqGA/company-logo_100_100/0/1539364755926?e=1655942400&v=beta&t=q51i7yxK3n3nwHXtFslqCN31-EwZKpIDeQPQPqiWJvU
University of Massachusetts Amherst
https://www.linkedin.com/school/umassamherst/
The barefooted designer
The Satasota Herald & For Your Home
https://barefooteddesigner.wordpress.com/2015/08/04/have-a-seat-no-no-not-there/
Health
Sunrise Senior Living
https://www.linkedin.com/company/sunrise-senior-living
Led the residents in playful memory enhancing activities, like 
word games & trival pursuit.
https://media-exp1.licdn.com/dms/image/C4D0BAQEdLh3D1pkHVA/company-logo_100_100/0/1519855885093?e=1655942400&v=beta&t=aVfTuadeMHRCV3cfelDdpLVT38uBFeps1jEaQzGaGoU
Volunteer at a Alzheimer's‎ Nursing Home
https://www.linkedin.com/in/brittany-kolodziej-26048855
Dallas, TX
Brittany Kolodziej
Director of Marketing/Ecommerce
https://www.linkedin.com/in/melissa-brown-marketing
Dallas-Fort Worth Metroplex
Melissa Brown
Innovative Marketing Leader Focused On Tangible Business Results
https://www.linkedin.com/in/mike-padgett-b8062912
Tobaccoville, NC
Mike Padgett
Director of Product Development at Culp Home Fashions
https://be.linkedin.com/in/dominique-andries-21b6854
Ghent Metropolitan Area
Dominique Andries
Global Segment Manager Micro Cables at Bekaert
https://www.linkedin.com/in/billy-harton-b4180b31
Anderson, SC
Billy Harton
Fabric Plant Manager at Glen Raven
https://www.linkedin.com/in/roxanne-bernacchi-coyle-0b00018
Fort Lauderdale, FL
Roxanne Bernacchi Coyle
Director of Product Design - Apparel
https://www.linkedin.com/in/camille-centini-shrm-cp-135a511b3
Wilkes-Barre, PA
Camille Centini, SHRM-CP
Human Resources & Systems Manager at American Silk Mills
https://www.linkedin.com/in/jenniferzyelverton
Greater Seattle Area
Jennifer Z. Yelverton
Director of Design and Marketing at Gum Tree Fabrics
https://www.linkedin.com/in/jim-curtin-82211737
Dalton, GA
Jim Curtin
Happy Feet International
https://ph.linkedin.com/in/edwin-manila-6a895243
Metro Manila
Edwin Manila
Technical, pattern; Intimates; swimwear; Sportswear; Outwear..
https://www.linkedin.com/in/kena-cohenour-b84b82a
Greensboro, NC
Kena Cohenour
Director of Design and Merchandising  at AMERICAN SILK MILLS
https://www.linkedin.com/in/lourdesruiz
Miami, FL
Lourdes Garcia
E- Commerce Sourcing Agent
https://www.linkedin.com/in/nina-nadash-b15781b
New York, NY
Nina Nadash
Results-Oriented Marketing, Sourcing and Sustainability Brand Advocate
https://www.linkedin.com/in/david-sasso
Bogart, GA
David Sasso
DNY Innova Textile Consulting
https://www.linkedin.com/in/ryan-gumienny-00a5347
Los Angeles, CA
RYAN GUMIENNY
Design Director + Industrial Designer I FIDM Professor I Board Member at LARABA
https://www.linkedin.com/in/andycavellan
Fort Lauderdale, FL
Andrea C. Avellan
Human-Centered Marketing & Design
https://www.linkedin.com/in/kathleen-baker-96834223
Wichita, KS
Kathleen Baker
Business Solutions Specialist for Your Business
https://www.linkedin.com/in/lisa-marie-dominish-191a666
New York, NY
Lisa Marie Dominish
Chief Digital Officer at Grande Cosmetics, LLC
https://www.linkedin.com/in/gwenobrien
Greater Chicago Area
Gwen O'Brien
Founder at Design X Collective
https://www.linkedin.com/in/siteimpressions
Lacey, WA
Sheryl Miller
Owner, siteimpressions.com
Tommy Leflein
      
          



            
              
        
              
  

    
        Their is no one better than Amy Archer to inspire people to want to do it better. Whitney Banks
      
          



            
              
        
              
  

    
        Amy is a rare gem! Fluent in both sales and design; she has an eye for exciting trends and captivating color combinations, and a unique ability to translate that into eloquent and poetic product romances to help inspire and motivate sales teams. I had the pleasure of working closely with her and can attest to the fact that her talent and passion are unparalleled. She will certainly be a great asset to any company she chooses to work with going forward!
Liked by Amy Archer
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Visited the first “relax seats” in The Netherlands yesterday at Pathe, movie goers are enjoying the comfort and relaxed atmosphere for enjoying…
Liked by Amy Archer
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Excited for another amazing market and to see all our partners! So much hard work has gone into our designs, quality and technology and we are so…
Posted by Amy Archer
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To all of those who took the time to wish me a Happy Work Anniversary ... a heartfelt thank YOU.
https://www.linkedin.com/in/amy-peters-86a7554
Greater Cleveland
Amy Peters
Manager, Strategy & Portfolio Management
https://uk.linkedin.com/in/amy-archer-05833410b
Bristol
Amy Archer
Industry Placement Manager at City of Bristol College
https://www.linkedin.com/in/amy-fairchild-857aa771
Minneapolis, MN
Amy Fairchild
Principal at International Auditing and Assurance Standards Board (IAASB)
https://www.linkedin.com/in/amy-archer-a4a85a89
Rosemount, MN
Amy Archer
Clinical Social Worker at VA Health Care System
https://ca.linkedin.com/in/amy-archer-ba953224
Toronto, ON
Amy Archer
Former Senior Legal Affairs Advisor at Office of the Prime Minister of Canada | Cabinet du premier ministre du Canada
Trend Watching
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https://www.linkedin.com/groups/729747
Women Executives in the Home Furnishings Industry
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