andrew allender
Digital Marketing Strategist at Insight
expert marketing automation martech , formulating implementing advertising marketing tactic , collaborating cross-functional team .
throughout career , attained comprehensive digital marketing medium management experience proven track record adding value . skilled developing , evaluating , maintaining digital marketing strategy procedure compliant business objective . repeated success deploying martech tool operationalize marketing task process . known developing implementing digital marketing campaign collaborating marketing team . remarkable efficiency executing , maintaining , optimizing digital marketing effort myriad channel . educational background also support professional career credited bachelor science business administration .
Insight
https://www.linkedin.com/company/insight
Ø    Major Responsibilities
Formulates and executes constructive digital marketing strategies to enhance business productivity for Insight's supply chain optimization and connected workforce business units. Improved customer journey through marketing funnel by using several digital channels. Develops and facilitates integrated campaign strategy in collaboration with cross-functional marketing team.
Ø    Key Deliverables
• Improves engagements with current clients and prospects in all stages of buyers' journey by executing multi-step email nurture and drip campaigns via Marketo.
• Brings efficiency in automated marketing programs by decreasing time to launch new segments of existing campaigns / marketing motions.
• Improves workflow and reduces time tables for existing processes.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Digital Marketing Strategist
Insight
https://www.linkedin.com/company/insight
Ø    Major Responsibilities
Developed and applied digital marketing plan with a focus on improving Microsoft business within Insight. Planned and executed Microsoft campaigns by collaborating with Microsoft marketing team and internal marketing team. Implemented, maintained, and optimized digital marketing efforts for various channels encompassing Paid Social Advertising, Search Engine Marketing, Programmatic Advertising, Email, and Personalized On-site Advertising.
Ø    Key Deliverables
• Raised funding from Microsoft for fully automated marketing for Microsoft services and solutions.
• Formulated reporting and analytics for Microsoft campaigns to drive better outcomes.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Senior Digital Marketing Specialist, Microsoft
Insight
https://www.linkedin.com/company/insight
Ø    Major Responsibilities
Executed and directed partner campaigns, while serving as a part of the first dedicated digital media team at Insight. Planned, administered, and optimized campaigns running in Adwords, Basis DSP, Facebook, LinkedIn, and other media vendors. Boosted exceptional growth in target KPIs for company and its partners comprising Apple, Microsoft, Intel, Dell, Lenovo, HP, HPE, and Adobe.
Ø    Key Deliverables
• Introduced new tools into the digital marketing stack and developed new skills focusing on Paid Media.
• Attained funding from Partners such as Apple, Dell, and HP by cooperating with partner managers.
• Delivered strategic results in programmatic and paid social spaces for a variety of partners.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Digital Media Specialist
Insight
https://www.linkedin.com/company/insight
Ø    Major Responsibilities
Formulated and oversaw marketing automation flows and campaigns through Marketo. Organized, supervised, and maintained unified digital marketing campaigns by creating emails and landing pages. Implemented digital media tactics and policies to recognize and praise higher-level campaign goals. Provided unparalleled performance and demonstrated excellent revenue growth for Insight's partners by collaborating with content writers, predictive marketing analysts, campaigns specialists, and project managers.
Ø    Key Deliverables
• Developed fully automated program to run based on website activity.
• Established more effective working processes to ensure timely and effective internal and partner marketing efforts.
https://media-exp1.licdn.com/dms/image/C560BAQEBgMLQtl6YvA/company-logo_100_100/0/1631890370179?e=1655942400&v=beta&t=6wgunycKsg7O7T0T0AWZVVg5O8zPlH4PXVlhMHdDjmU
Digital Marketing Specialist
Odysseyware
https://www.linkedin.com/company/odysseyware-inc-
- Established Silverpop account and managed all marketing data including imports
- Charged with design, implementation and evaluation of email marketing campaigns; including the creation of landing pages in Drupal CMS
- Managed social media pages, including Facebook, Twitter, and Linkedin
- Assisted in the development of a marketing automation plan using Silverpop API and Drupal
- Worked closely with sales representatives and management to assist sales in national efforts in multiple focus area within the K-12 online education industry
https://media-exp1.licdn.com/dms/image/C560BAQEynH6u_N__ZA/company-logo_100_100/0/1635891095274?e=1655942400&v=beta&t=d8460mdWyiUZuvivT51Sn9B9dTTOCYoJ1eL8VSRt4dk
Digital Marketing Specialist
Ethology
https://www.linkedin.com/company/ethology
- Assisted in the creation and maintenance of client reports for the Display Media Department
- Managed clients’ campaigns in both Adroll and Doubleclick 
- Created new Facebook ads for the Facebook Exchange Program in Adroll
- Performed keyword research in Adwords and utilized Adwords Editor to add relevant keywords to the correct campaigns and ad groups
https://media-exp1.licdn.com/dms/image/C510BAQE8K5ZaDDpgXg/company-logo_100_100/0/1519871823885?e=1655942400&v=beta&t=ntHsMB17DsbFLmPMTUmRl6JRiU0aUQn58Duhw4m1TcI
Paid Media Intern
Manifestation Technology
https://www.linkedin.com/company/real-manifestation-llc
- Worked closely with clients on design of website and email marketing strategy
- Created web pages and content according to client’s specifications
- Designed and implemented clients’ email marketing campaigns through a variety of programs including Aweber, iContact, and Constant Contact
- Integrated Infusionsoft into existing operations as an E-commerce and CRM solution
https://media-exp1.licdn.com/dms/image/C4E0BAQH9ueUQbmTNrw/company-logo_100_100/0/1519903253943?e=1655942400&v=beta&t=G5l9LGAvOoNmlcpp4z5MjuwuOfG2z6qtLLAiXmT40nc
Marketing Associate
Inview communications
- Ran the Phoenix PR blog, a PR industry blog for the Phoenix, Arizona area
- Wrote articles pertaining to the PR industry on a variety of topics
- Made posts about different PR events, award ceremonies, and lectures happening in the Phoenix area
Blog Content Writer
The Jar Group
https://www.linkedin.com/company/the-jar-group_2
- Created content for clients’ websites, including Dollar Rent-a-Car, on a wide variety of topics
- Researched the use of keywords to increase monthly search numbers and incorporated those keywords into content
- Communicated closely with upper management about content creation and keyword usage
- Adhered to strict deadlines concerning content deadlines
https://media-exp1.licdn.com/dms/image/C510BAQHKlMAcvKXl_Q/company-logo_100_100/0/1519944246832?e=1655942400&v=beta&t=zDL4d3xqHRnggzAlg_6jGWQmuZqanJBvA-RI602nLaQ
Content Writer
Bachelor of Business Administration (BBA)
Marketing
https://media-exp1.licdn.com/dms/image/C560BAQE14g3Bkn8dTQ/company-logo_100_100/0/1614987713189?e=1655942400&v=beta&t=dd8alxoBlnoNS6dzWF75ZFtOgmC4ovh8z11N6Y43A68
University of Arizona
https://www.linkedin.com/school/uarizona/
Phi Delta Theta
Emerging Leaders Institute
Boy Scouts of America
Eagle Scout Award
University of Arizona
Wildcat Macbook Scholarship
Demandbase
www.linkedin.com
N/A
ABM Certification: Advanced
https://www.linkedin.com/groups/7037470
Marketo
Marketo Certified Associate
https://www.linkedin.com/in/joelcarter
Phoenix, AZ
Joel Carter, MBA
Digital Marketing Strategist at Insight
https://www.linkedin.com/in/sarahesudduth
Greater Phoenix Area
Sarah Sudduth
Digital Marketing & Operations Manager, Tech Campaigns at Insight
https://www.linkedin.com/in/katielahman
Chandler, AZ
Katie Lahman
GTM Strategy | B2B Demand Gen | Digital Marketing
https://www.linkedin.com/in/rachel-howard-bbb06147
Tempe, AZ
Rachel Howard
Director of Global Brand and Communications
https://www.linkedin.com/in/cristine-maia-hatch-65aa0652
Gilbert, AZ
Cristine Maia Hatch
Creative Designer at Insight
https://www.linkedin.com/in/richard-rieves-a2502489
Chandler, AZ
Richard Rieves
Paid Media Specialist at Insight
https://www.linkedin.com/in/abrarkhandoker
Austin, TX
Abrar K.
Digital marketer. Strategy builder. Data visualizer.
https://www.linkedin.com/in/amyprotexter
Scottsdale, AZ
Amy Protexter
I challenge the status quo to build brands customers want to do business with and cultures that employees want to be part of.
https://www.linkedin.com/in/courtney-wood-57716944
Phoenix, AZ
Courtney Wood
Marketing Manager, Cloud & Data Center Transformation
https://www.linkedin.com/in/kirstenharmonychan
Greater Phoenix Area
Kirsten Chan
Digital Creative Specialist at Insight
https://www.linkedin.com/in/ivette1
Orlando, FL
Ivette F.
AVP, Paid Social Manager at Synchrony Financial
https://ph.linkedin.com/in/maybellevitto
Manila
Maybelle Vitto
Digital Specialist at Insight
https://pa.linkedin.com/in/joseigroman
Panamá District
Jose Ignacio Roman
Digital Communications Specialist. I help you applying the best of Content Marketing and Customer Service Through Social Media | SEO writing | Inbound Marketing | Content Curator | Journalism | Digital Marketing
https://www.linkedin.com/in/bensonmui
New York, NY
Benson Mui
Digital Marketing Strategist at JF Skyline | Linkedin Optimization | Lead Generator | Customized Marketing Strategies | SEO Hacker | Review Management | Holistic Marketing | Call Now: (347)927-0689
https://www.linkedin.com/in/badgehelp
Las Vegas, NV
Jim Denlinger
Digital Marketing Strategist
https://www.linkedin.com/in/matthewdahly
Greater Minneapolis-St. Paul Area
Matthew Dahly
Digital Marketing Strategist | Paid Media (Planner/Buyer)
https://www.linkedin.com/in/antoinettemendoza
Miami, FL
Antoinette Mendoza
Senior Director of Digital and Media Strategy at Hispanic Communications Network
https://www.linkedin.com/in/caseysmcclure
Dallas-Fort Worth Metroplex
Dr. Casey S. McClure
Digital Marketing Strategist | SEO | Lead Generation | Speaker | Composer | Musician
https://www.linkedin.com/in/jacobpeck
Montclair, NJ
Jacob L Peck
Senior Digital Marketing Strategist at SEO Web Mechanics
Elizabeth Burkhardt
      
          



            
              
        
              
  

    
        Andrew is a fantastic combination of personable, innovative, and technically skilled.  As a marketer, he brings the ability to match tactics, messaging and targets to optimize outreach.  He is also exceptionally skilled with people and has a no nonsense, business centric vendor management approach that brings results and maximizes resources.  Truly a delight to work with him.
https://www.linkedin.com/in/andrewcallender
Asheville, NC
Andrew Allender
CMC Process Engineer - Metrology Specialist  at GE Aviation
https://ca.linkedin.com/in/andrew-allender-96b77215a
Hamilton, ON
Andrew Allender
Inside Sales
https://www.linkedin.com/in/andrew-allender-b12414203
Houston, TX
Andrew Allender
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https://www.linkedin.com/in/andrewallender
Fort Worth, TX
Andrew Allender
GVP, Data Analytics & Operations at Basis Technologies