Moreover, as for citrus fruits, of which Ehime Prefecture is the leading producer in Japan, the farming system of the Nanyo area was designated as one of the Japanese Nationally Important Agricultural Heritage Systems, while efforts have been made toward reconstruction following the damage caused by the heavy rains that hit western Japan in July 2018.
In the field of nationally famous high-grade citrus, it has produced a new cultivar called Beni Princess and full-scale production is expected. The prefecture also has pushed forward with making highvalue-added products in the primary industry such as in the fishing industry that has the highest output of marine aquaculture products in Japan and in the rice farming industry.