These data are also useful to corporate partners insofar as they demonstrate business performance against internal goals and commitment to the community. Businesses recognize that demonstrable success enhances their reputation, increases brand recognition, and improves their ability to compete successfully for future partnership opportunities.
Thus, being able to determine the return on a business’ investment in a community development initiative in both quantitative and qualitative terms is the next logical step in attracting further private investment. But the social and economic needs of our inner-city neighborhoods extend beyond business investment. Effective partnerships with local officials and community leaders are another key element of the revitalization process.