This forces the seller to take responsibility for the product and discourages the seller from selling the products of inferior quality, “Caveat Venditor” vests the burden of effort of proving that the shortcoming deficiency of service was absent on the seller of the product.
We have to reach everyone with Financial services as per the Prime Minister’s vision of the Jan DhanYojana and extend the highest degree of Consumer protection to all users of financial services but very specially, for the vulnerable poor. Profit is certainly essential and not an ugly word at all.