The changing economic environment, together with the entry of technology companies into the financial services areas (fintech), is changing the existing market conditions, the manner in which financial services are provided and consumed, and the business models according to which the existing financial entities operate. The research literature deals a lot with the connection between innovation and financial performance.
In my view, innovation is like a brush in the painter’s hand, contributing to creation and execution of positive changes in our lives. Innovation is the ability to achieve better solutions in information systems, communication, technology, and marketing methods.