This, in turn, means that individually tailored products can be offered to the consumer. At first glance this seems like a good thing, but there is the risk that consumers will lose sight of other alternatives and the appeal of other fee-based business models will then be reduced considerably.
Third, by dominating the customer interface, there is a risk that banks will lose contact with end customers and become interchangeable payment settlement providers in the background. Here, I can already see issues of financial stability and competition being affected, for the danger exists that the established business models of existing market participants will come under pressure as a result.