The annex presented examples of a case in which firms succeeded in discovering demand that led to boosting their corporate performance, such as the following: a hotel that had commonly been used for business trips conducted a renovation of guest rooms and a renewal of amenity goods by adopting suggestions from women employees, and this led to acquiring female tourists.
I think that having such a successful experience even once will enable firms to take a more positive stance toward going through the trials and errors of reforming their business models.