Finally, all empirical studies show that there is a positive measurement bias in the measurement of price developments, which implies that a zero inflation rate would mask actually declining prices. BIS central bankers’ speeches  1  For all these reasons the ECB has decided a quantitative objective with an inflation rate for the euro area of below but close to 2%.
This means that if a firm borrows money now to start a business, it will gain a return from the business that far exceeds the interest of the loan to pay. The highly accommodative financial conditions stimulate investment by firms in new businesses and projects.