Page 3 of 5  Slide 7: One consequence of digital transformation – a case study But to reap the full benefits of digital transformation you also have to adjust or downscale less digital infrastructure. An example is the downscaling of the Danish post service company, PostNord. Decreased dependency on physical letters has had a negative impact on PostNord.
Since 2000, the amount of letters sent has fallen by about 80 per cent. And the lower turnover of physical letters means that less staff is needed. Several rounds of large-scale redundancies have therefore been conducted in order to scale down PostNord to the new business dimensions.