Certainly, these efforts can go a long way in making our banking industry truly responsive to the needs of our people. The task ahead Ladies and gentlemen, much has been gained by and in Philippine banking. From a marketing perspective, it may be beneficial if banks integrate their individual marketing plans into an industry marketing approach for branding purposes.
For instance, if Philippine tourism has “It’s more fun in the Philippines” tagline, the banking sector may also consider developing a program that embodies its collective aspirations. Competence and excellence founded on effective risk management, an unwavering corporate culture of good governance and the empowerment of the financial consumer. These are the essential brand elements we see of the Philippine banking system.