Nor do the traditional consumer protection issues relating to the sales process apply directly: these are not relevant to the fund or funds service provider per se, but are picked up elsewhere in terms of the regulatory framework applying to investment firms and intermediaries.
Instead, our concern is one of investor protection along a number of dimensions: ensuring that the investment that is available has an appropriate risk profile for the type of customer involved; ensuring adequate disclosure to investors so they can make an informed choice about risk.