Is the pricing adequate – or in other words, do consumers get the best price for the service, the highest interest rate for savers and the lowest interest rate for borrowers of all kinds? Is the sector dynamic in that it constantly innovates new and better services for its clients?
A market that is characterized by often complex products, not easily understood or compared by the consumers of those products, as well as by asymmetric information between the seller and the buyer, is a market that is unlikely to reach the “competitive market equilibrium” as delivered by the invisible hand.