Capacity building focuses on increasing productivity by expanding market access as well as fostering innovation and digitalization of the business processes to improve MSME competitiveness. In an effort to develop “go export MSMEs” Bank Indonesia implemented two major strategies, namely the pull strategy (market driven) and the push strategy (Figure 10).
The pull strategy utilizes  market intelligence to identify market potential and standardization, trade facilitation, and synergy with relevant stakeholders. Through the push strategy, certification is facilitated along with product curation to ensure high quality standards as well as interconnectedness with global supply chains (Figure 10).