Therefore, the strategy envisages a phased expansion, with larger habitations being targeted first to ensure the viability of as many BCs as possible. In this sense, the phased approach, which first focuses on habitations with populations above 2,000 is based on the acceptance of commercial viability as a key driver of the success of an inclusion strategy.
The other statistics on Slide 1 provide some indication of the size of the opportunity. Just because penetration in certain products and services is low does not mean that they represent a natural and automatic opportunity; penetration could be low because there is no demand.