You need to go further, to empower the user to change his mind, to go off in directions he hadn’t thought of before, and to change the ways in which he organizes his work and his use of IT services.
However, valuation methods that are appropriately sensitive to the obvious business risks of e-commerce, as opposed to being driven by the assumption of the most optimistic outcomes for every concept, are key. In the long run such approaches should provide a healthy base for maintaining a reasonable and sustainable pattern of growth and investment in the e-commerce segment.