A third example is the methodology to identify G-SIBs (Global Systemically Important Banks), which includes size, interconnectedness, subsituability and infrastructure, complexity and cross-jurisdiction. The euro area is not considered as a single jurisdiction, which may result in applying higher capital buffers to euro area G-SIBs. This environment contributes to the persistence of banking systems overly exposed to their own national economy.
In other words, distribution differentiates a bank when it sets up a delivery system that attracts certain customers. Distribution is the new way to segment consumer markets and the transition of distribution systems is in fact emerging as an essential part of bank repositioning strategy.