In 2018, we launched a comprehensive campaign targeting youngsters, who are techsavvy and feel comfortable with digital financial services, but tend to overlook security risks and lack financial literacy. With the experience gained from pooling efforts with other stakeholders for over ten years, we are confident that we can make a difference in people's lives.
In 2011, Portugal launched the first wave of the National Strategy to promote the financial literacy. By adopting an inclusive and flexible framework, we received the support of a large group of stakeholders, including ministries, consumer and financial sector associations and NGOs.