The Sergeant Review of Simple Financial Products in the UK has identified four attributes for financial products to be classified as “simple” viz. •  The products should help consumers benchmark and compare with other products in the market. •  The product must be understandable and accessible to the mass market.
BIS central bankers’ speeches  3  •  The product must not be tailored to meet individual needs, but provide consumers with confidence that the product will meet their basic needs and offer them a fair deal; and  •  The product will be a viable commercial proposition for the provider. 14.