10  BIS Review 148/2008  Furthermore, in order to foster competition and keep profit margins low, product prices and characteristics should be as transparent and comparable as possible.
But after a certain while and with the daily use of the euro, our perception will soon adjust to the new unit of account. Be also assured, by the way, that we will watch very carefully that the changeover to the euro will not be abused by shops and enterprises to sneak in "silent" prices increases.