In addition to increasing public preferences amidst limited mobility due to the COVID-19 pandemic, the rapid increase in e-commerce transactions is also driven by a number of marketplace strategies, such as promotional events with free shipping and cashback, safe shopping on official e-commerce platforms, convenience for consumers to choose goods through Graph 32.
Nominal of E-Commerce Transactions IDR Trillion  337  350 300  253  250  205.5  200 150  105.6  100 50  42.2  0 2017  2018  2019  2020*  2021*  Source: Bank Indonesia Description: * Proyeksi Bank Indonesia  27  BANK INDONESIA’S ANNUAL MEETING 2020  Graph 33.