Led by a significant increase in tourists from China and other foreign regions, the number of tourists to Okinawa Prefecture in 2015 increased by 0.7 million from a year earlier and registered a new record high, marking 7.76 million in total.
Even after the turn of the year, its increasing trend has continued, and the effects of the slowdown in the Chinese economy have not been observed thus far. As tourism demand increases, hotel occupancy rates and spending per tourist have been rising.