11  J. Dorich, M. K. Johnston, R. R. Mendes, S. Murchison and Y. Zhang, “ToTEM II: An Updated Version of the Bank of Canada’s Quarterly Projection Model,” Technical Report No. 100, Bank of Canada, 2013; O. Gervais, and M.-A. Gosselin, “Analyzing and Forecasting the Canadian Economy Through the LENS Model,” Technical Report No.
The third principle is to make public communications relatable and relevant. We should speak to people as public servants and peers, not as oracles delivering messages from an ivory tower. The fourth is to listen. We need to find out and understand what is preoccupying the public, including the perspectives of communities and groups we have not been very good at reaching.