Deutsche Bundesbank (2010), “The cyclical effects of concurrent fiscal consolidation with the euro area”, Monthly Report, July, pp. 30–31. Di Mauro, F. and K. Forster (2008), “Globalisation and the competitiveness of the euro area”, ECB Occasional Paper No. 97, September.
How do you attract a sufficient volume of business, and how do you make your customers loyal to you? The answer to that question will encompass many different facets and characteristics of your market and operations, but there are a few points of general applicability.