The challenge posed by the proliferation of new financial products and service delivery models, has prompted many jurisdictions to scale up financial education and consumer awareness and to increase emphasis on consumer protection.
In the aftermath of the crisis, in addition to the Dodd-Frank Wall Street Reform, intended to guard against financial instability, the US Government enacted the Consumer Protection Act and created the Consumer Financial Protection Bureau to ensure that markets for financial products and services operated in a fair, transparent and competitive manner and were subject to meaningful oversight.