It’s difficult to be ambitious at the beginning; it’s much more difficult to be ambitious later, down the road, when you’ve already not done it once or twice. So that’s really a major concern. The second issue is one which is much more difficult to deal with, which is the issue of the business climate, as seen both from outside and from within.
BIS central bankers’ speeches  1  Our measures have therefore clearly worked – in fact, they are probably the dominant force spurring the recovery that we see today. They have been instrumental in arresting and reversing the deflationary pressures that hit the euro area a year ago.