The starting point for any business centers on the belief that entrepreneurship is about creativity through a person coming up with an innovative idea in the market. In other words, one point of starting a business is to identify a problem in a certain market and come up with an idea of how to solve that problem.
At the same time, although labour markets have shown some further signs of improvement, unemployment remains high in the euro area and, overall, unutilised capacity continues to be sizeable.