Therefore we were able to address even the most recent questions posed by the public. Lessons from the campaigns It is our experience that the general public is more prone to learn from a campaign, if information is presented with familiar words and in a familiar environment, even with some nostalgia. Another key is coordination. All efforts must be carefully coordinated and adjusted.
Even if there are several campaigns, they must communicate with a single voice. Last but not least, the authorities need partners from the private sector. Cash handlers in Finland were trained by the partners of the Bank of Finland. And their trainers were first trained by the Bank. Many companies had a direct stake in the process and they were an excellent information channel.