However, it is also due in part to a number of inherent structural weaknesses that hamper the international market penetration of Greek products and involve non-cost aspects such as product quality, protected designation of origin and branding, red tape, etc. Nevertheless, the improvement in cost competitiveness in Greece in recent years provides considerable room for higher exports in the near future.
The rapid improvements in computer technology such as quantum computing, innovations in cryptography, big data, artificial intelligence and the increased use of mobile phones have taken the traditional banking industry to a whole new level. It has enabled financial institutions to be in the financial lives of their customers at any time, any place, using any device or channel.