It started four years ago, at a time when the market was yearning for practical ideas to facilitate access to financial services to a large section of the un-banked population. Four years down the line, virtually everyone on the Safaricom platform has an M-PESA Account. The service is used to transfer Ksh 1.35 billion per day, a tremendous success by any measure.
Emphasis was given on  6  communicating the rationale of policy measures and decisions with clarity which is crucial for conditioning market expectations. Role of Communication Global Context 11. Only a few decades ago, central banks were shrouded in secrecy  and their work was viewed as esoteric and beyond the reach of the common people.