Further, all the technology based offerings by banks have a bias towards the major towns and cities and the need for reaching the mid size cities as well as the large rural population assumes significance.
These pockets hold promises of substantial growth prospects and today with networking capabilities being available at much higher reliability levels than before and at affordable costs, banks may have to pay attention to these segments of the country as well. To achieve all these, banks will also have to re-orient their internal processes and procedures.