I would like to focus on the analytical issues underlying this policy and stress three approaches, linking them to the three forms of systemic risk I discussed at the start of my lecture. First, there are large and complex financial intermediaries, or like-minded clusters of financial institutions, that play prominent roles in the financial system.
To this end, CBK with support from the banking sector and other stakeholders traversed the country—from Nairobi to Lunga Lunga, Kisumu to Garissa, Wajir to Kakuma— engaging all Kenyans in market places, barazas, streets, and bank branches. A multi-channel campaign was also executed, with over 15,000 advertisements, coverage in social media, television, newspapers, and over 80 mainstream and vernacular radio stations.