Research shows that at the beginning of the pandemic, consumers – especially those with low income – cut spending and increased their holdings of liquid assets. [5] And cash is the most liquid asset for those looking to satisfy their heightened liquidity preference.
The reality of course is that the industry is a dichotomy. Those that are part of a banking group enjoy the scale that the group offers. This route offers a way to create a wider footprint and carves out the consumer finance business line from the U/KB parent to the TB subsidiary/affiliate.