If I had told you 15 years ago that Google would be one of the largest global brands, you would have said “who”? If 5 years ago, I had told you the total number of facebook users today would be greater than the physical population of about half countries in the world, you would have said “what”?
Others – given lack of harmonized data, data concept or data unit – are more suspect. The crisis, though, has taught us that growth is only meaningful if it is sustainable and balanced. Growth that is not sustainable but follows boom-bust cycles, carries enormous costs in terms of economic well-being.