This is giving rise to additional credit demand from a variety of new enterprises, besides demand for retail and consumer credit. Are banks geared for the surging credit demand in the rural areas in all sector, particularly allied agriculture and services sector?
The strategies of banks will need to focus on the following: o  Developing products A uniform banking/financial product for the entire country would obviously not work. Products need to be designed and packaged taking into account local culture, customs, language, literacy and social indicators.