For example, in 1995 Bill Gates described the internet as just a “passing fad”. And in 1943 the then CEO of IBM made an even more unfortunate prediction, saying that he thought there was a world market for maybe five computers. In business, therefore, the old adage still stands: if you don’t jump on the bandwagon, you’ll soon be left behind. 3.
Virtues in the digital age  It is obviously not the supervisors’ job to offer you advice on the right strategy for dealing with digitalisation. The successful fate of a business model can be put down to entrepreneurial skills. Ultimately, the markets decide. Nevertheless, I would like to pass on two key messages that I consider particularly important given the digitalisation megatrend.