For the purpose, the financial literacy efforts is primarily directed towards dissemination of simple messages of financial prudence in vernacular language through large campaigns across the country combined with vigorous roll out of financial inclusion plans by banks, insurance, pension funds and others.
•  The strategy is inclusive – active, involves individuals, financial sector regulators, educational institutions, NGOs, financial sector entities, multilateral international players and the Government at both Centre and State. 14. Banks and financial literacy •  We have advised banks that there should be at least one Financial Literacy Centres (FLC) in all the districts (640+) throughout the country.