You need to distill the complexities of banking to messages that the broad public can relate to and base their decisions on. This should help you build a lasting relationship with your clients. This lasting relationship is the ultimate measure of public trust; it validates the value proposition that your bank presents to the general public.
And if the growth of the banking industry and the increased state of financial inclusion are to be used as measures, then we certainly must recognize the efforts of the best in bank marketing programs. This initiative underscores the convergence in the goals of BMAP and the BSP which is to enable more Filipinos to benefit from banking services.