I am particularly happy that a business news channel which has built up a credible reputation for its reportage and analysis of the financial markets is taking this initiative to lend its voice to the needs and expectations of the unbanked and excluded, yet silent mass of our population.
Considering the power of the media and its unique ability to influence public opinion and generate awareness, there is immense potential for initiatives such as this to galvanize financial inclusion efforts in India. I heartily congratulate CNBC TV 18 for this creditable endeavor and hope that this is the first in a series of many such initiatives in the days to come. Introduction 2.