Initiatives aimed at recycling and reuse of water, better flood management and ground water management is important. Transforming the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) into a watershed restoration and groundwater recharge programme, as envisaged in the 12th Plan, seems desirable. It could serve the dual purpose of preserving water resources while simultaneously creating employment.
Also, appropriate pricing of both water and electricity, will help recharge the depleting aquifers. Sustainable industrial/business practice 21. Industry being the catalyst of development, it needs to patronise the concept of sustainability in its various processes. Sustainability is, now, seen as a key challenge as well as an opportunity in business. In future, only companies that make sustainability a goal will achieve competitive advantage.