As a result, project and operational costs are higher than in other Caribbean countries where workers are not so well off. I believe there is a consensus among Barbadians that we should not take measures that would reduce living standards in Barbados to levels comparable to those in the Dominican Republic and Cancun, for example.
Instead we must exploit and develop Barbados' reputation and appeal to the discriminating tourist who will pay a higher price for a more rewarding experience. We must become more adept in demonstrating that potential investments in upmarket projects are eminently profitable, and we must focus our competitive initiatives on countries and areas which serve the traveller who treasures an exceptional vacation experience.