Examples include efforts to make inroads into markets outside the region, including abroad, while refining the brand value of agricultural and livestock products such as Kagoshima Black Beef, which has become the top beef brand in Japan.
In addition, the prefecture has strengthened its efforts to attract tourists by taking advantage of its rich natural resources, such as Yakushima, which is registered as a World Natural Heritage site, its safe and high-quality food, and its abundant hot springs.