However, markets will work only if issuers follow the basic principle of providing clear, straightforward, pertinent information about the security that they are selling. Further, this information needs to be provided in a way that is understandable to the reasonably informed investor. Put another way, the prospectus or term sheet should inform, not obfuscate.
If I can draw an analogy, just as food companies are required to list all ingredients on their labels, so should issuers list the "ingredients" of a security.