BIS Review 39/2003  1  These goals have parallels to other public awareness and educational campaigns, and the parallels can assist in program design and evaluation. I will illustrate by offering some perspectives. With regard to the first outcome - getting the message out - the Ad Council has sponsored studies to determine the impact of public service announcements on its targeted audiences.
Nevertheless, when we talk about the microprudential supervision of individual banks, the role for central banks is less clear cut. The SSM was established under the responsibility of the ECB in order to avoid changes to the EU treaties.