In view of the current imbalance between supply and demand of goods and services, with demand falling short of supply, it is necessary to respond to the changing social structure and create demand by replacing old products and services with new ones. The structure of consumption, or spending patterns, has also changed largely reflecting the population aging with fewer children.
The outcome of competition among firms now depends on how they adapt to such changes. New job opportunities will be created in the process of such corporate endeavors. It is also essential to seek overseas demand, since the population in Japan is declining. Rapidly expanding Asian markets are located close to Japan.