Moreover, with regard to inbound tourism demand, which recorded remarkable growth over the past several years, there continue to be almost no inbound visitors with entry and travel restrictions remaining in place in order to contain the spread of COVID-19. This, coupled with a decrease in opportunities for going out because of the expansion in teleworking, has weakened demand for cosmetics.
This is one example of the widespread effects of the pandemic. However, there have been encouraging developments for face-to-face services, with the government's demand stimulus measures, such as the "Go To" campaign having been effective. This  2  For statistical purposes, expenditures in face-to-face services include healthcare expenses, which are mostly classified as government expenditure.