The model of a “linear” economy prevailing today (sourcing – manufacturing – usage – disposal), on which most economies since the Industrial Revolution have relied, is no longer sustainable. Just like nature, which operates in a “circular” manner, business activities can become sustainable by switching from the “linear” model to a “circular” one.
Circular economy means that the value of products, materials and resources is maintained in the economy for as long as possible and waste generation is minimised.