In the middle of the spectrum, regional and national banking organizations are using online and mobile app capabilities to attract and retain customers well beyond their physical footprint. At the other end of the spectrum, online banks employ business models that reach customers across much or all of America without relying on branches.
Although these online banks may provide the same retail products and services as a traditional bank with a branch network, because they have only one location, they are evaluated for CRA purposes in the area around that location, rather than in the many areas where they have customers. Still other banks offer a limited set of credit products or wholesale services.