In an environment in which public perceptions emerge slowly, I believe that it is important to maintain a steady flow of accurate information to the public domain. As the public gradually awakens to this topic, a stream of balanced, factually-accurate and timely information can potentially counter the more sensationalist coverage that is surely going to emerge.
In addition, it is important for information on Year 2000 to be placed in the proper context and in perspective. Accurate information from reputable sources will be important in providing that context. Finally, public relations experts indicate that public perceptions will firm at some point, and be less subject to revision.