It is interesting to note that while 17 leading English newspapers have a combined circulation of 6.3 million and readership of 17.9 million, 54 leading vernacular newspapers in India have a circulation of 21.4 million and a readership of 197.2 million.
Important economic issues are more and more likely to be articulated and shaped by the vernacular media and distilled up to the English media, since it is the vernacular that predominantly represents the rising 200 million middleclass. Second, there are changes in the vertical balance between Central and provincial or State governments.