Millions of people across the country are thereby denied the opportunity to harness their earning capacity and entrepreneurial talent, and are condemned to marginalization and poverty. 12. But there is a brighter side to the story. Remember that illustration they give in business strategy courses.
A business executive of a shoe company was sent to a large developing country to assess the market potential there. What he saw was millions of people  2  163/2009  going without shoes. He came back and reported to the management that there was no business potential there because no one wears shoes.