2  BIS Review 18/2001  Therefore, the ECB has embarked on the preparation of an information campaign. It has a budget of EUR 80 million. We have the support of Publicis, the communication agency we have selected to work with us on this crucial project. The national central banks of the euro area will implement the information campaign on a decentralised basis.
Our campaign addresses all users of the euro banknotes and coins. It includes users from outside the euro area, such as tourists, travellers and nationals from countries where the euro banknotes and coins will circulate widely as a parallel currency. In order to reach such a broad public, the information campaign uses relevant groups or institutions as partners or "multipliers".