The internet is only one of the mediums to reach to the buyer, the confidence of the buyer depends on the reliability, safety and security of the delivery system and the trustworthiness of the merchants. Same would be applicable to m-commerce. Mobiles by the same logic can only be a facilitator and the Mobile Service Providers (MSPs) the service provider for this channel. 2.
Basic characteristics of m-commerce/e-commerce  2.1 When we talk of e-commerce or m-commerce, we need to understand the key differentiation between this type of commerce and traditional commerce. 2.2 In traditional commerce, delivery is a support function and a routine to be taken care by clerks or lower level staff. It is taken for granted unless something goes dramatically wrong.