Are they the good guys in our history? Not exactly. Not if they take refuge in the ivory tower of their knowledge and do not care to earn the understanding and trust of the public by disseminating their research and that of the scientific community to which they belong.
Here we need to dispel a basic misconception which is insidious especially in countries such as Italy, where the official culture is humanistic: that to disseminate  11  In reality, and as always in these cases, this was a sample survey. AGCOM relied on a well-known market research company, GFK-Italia, an Italian subsidiary of the big multinational GFK.