The way we designed our museum, and the decision to place it alongside the financial education directorate, are meant to foster synergies between popularisation and education. And yes, we are working hard to ensure that our museum will contain some objects that are unusual and interesting enough to elicit a few ‘wows’ from visitors!
4  Be clear Once one has managed to capture the public’s interest, the next challenge one faces is language, or, more generally, any factors that can make communication easier, or more difficult, to understand. Besides the right choice of words, this requires alertness to the fact that many concepts that experts take for granted may be quite unfamiliar to those outside the discipline.