The Bank has been emphasizing repeatedly that Japan’s economy faces the critical challenge of overcoming deflation and returning to a sustainable growth path with price stability, and that this challenge can only be met if efforts by a wide range of economic  BIS central bankers’ speeches  7  agents to strengthen growth potential and support from the financial side proceed hand in hand.
Growth potential is ultimately the ability to differentiate from the existing goods and services and to cultivate new demand swiftly at home and abroad. If one succeeds in providing attractive goods and services that consumers can acknowledge as having worth, one can maintain the ability to control prices while preserving value-added. Such value-added will initially generate an increase in corporate profits.