I believe the timing is right, particularly in the face of increased competition both from bigger and smaller institutions that are also aiming at the same clients. The appropriate positioning of the institution's corporate identity as well as its policies, procedures and practices, is critical. The challenge of attracting new clients and depositors, as well as retaining the existing ones will definitely increase.
In such a deep global crisis we must seek ways to survive and, subsequently, return to our previously hard-earned growth and stability. This is precisely the time when collective action is required most, in order for us all to survive this global financial tsunami and emerge the other side stronger and wiser.