Material developed by the Board is now being leveraged by others. Several Reserve Banks, for instance, are working to add the Board's PSA to additional theatres in their markets. And one Reserve Bank has decided to replicate the effort with a PSA tailored to its particular market.
In addition, the PSA and 5 Tips have been picked up by other public and nonprofit  4  BIS Review 72/2009  organizations, including the National Association of Realtors, and mortgage servicers such as GMAC. The success of this campaign has highlighted the demand for timely information that consumers can use.