The post-war global order is fracturing, tensions between great powers are rising and technological change is transforming the way we produce, distribute and consume. This environment clearly exposes Europe to new types of risk, as demonstrated today, for example, by the turn towards protectionist policies and the increasing use of sanctions.
As all banks broadly have the same products, it is only better customer service which sets one Bank apart from another. The cost of Customer acquisition is 8–10 times greater than of retention of current customer.