Reflecting changes in the EU legal framework too, regulation of the most common products now provides for standardised pre-contractual information that makes key information adequately salient. The regulator plays a delicate role in selecting the most relevant information, based for instance on the size of the revenues from certain fees and tariffs, and finding ways to increase its visibility.
One application of this concept is to require banks to disclose standardised cost indicators for the simplest forms of bank accounts and the most common types of consumer loans. 8 9  Thaler, R.H. and Sunstein, C.R., “Libertarian Paternalism.” The American Economic Review, vol. 93, 2003, pp. 175-179.