In designing and effectuating a communications policy, it is also necessary to recognise the variety in media. Traditionally the press, i.e., the print media has been the most dominant and perhaps continues to be so especially to reach a wide audience and for analysis. The electronic media is a more recent phenomenon, which is becoming increasingly dominant.
The speed with which wire agencies can impact the markets is of special significance to a central bank. The visual impact is more in respect of television and of course, debates on televisions are likely. An important means of communication in the recent past has been website and also e-mail.