In short, one can hardly rely on the capacity and willingness of the media to start actively distinguishing between good and bad news, with the truth as their only polestar. Let’s turn to those who try to present theories and facts in the best possible way, in the sole interest of advancing knowledge: the authors who claim to be serious.
Are they the good guys in our history? Not exactly. Not if they take refuge in the ivory tower of their knowledge and do not care to earn the understanding and trust of the public by disseminating their research and that of the scientific community to which they belong.