In selecting tonight’s awardees, I understand BMAP selected as criteria four key factors in making a marketing program successful: these are strategy, creativity, execution and results. Applying these factors to your products and programs should help you develop solid and excellent marketing programs. In general, a product can be upgraded when it is no longer in its prime.
In our industry, however, the ultimate product is public trust. It is a product that is fragile, demands constant care and requires special packaging. And while public trust may seem to be generic, we must also recognize the socio-economic diversity of our archipelago.