Secondly, entrepreneurs believe that profit is what matters most in a new enterprise. But profit is secondary. It is the cash flow that matters. A business that grows fast devours cash. Constant investments have to be made to just keep even. Thirdly, when a business grows, the person who founded it gets too busy. Rapid growth puts an enormous strain on the business.
One response to this would have been to sit back and do and say nothing, on the grounds that the market would sort out the problem. We accept that it no doubt would, but it could take a lot of time, the excesses could get worse in the meantime, and the eventual resolution of the issue could cause a lot of financial distress.