Encouragingly, many Canadian companies are acting now and are entering markets in emerging economies with strategic, long-term initiatives. A common thread of these initiatives is that they are taking advantage of Canada’s comparative advantages, which include a stable financial system, reliable infrastructure, plentiful natural resources, and an educated, multilingual workforce.
Of course, with this opportunity comes a broad set of challenges – challenges that apply to all facets of Canadian business. These include acquiring, developing, and retaining the right people, applying technology to enhance research, operational work, and the management of value chains, addressing environmental issues, and recognizing and dealing with increased global interdependencies.