The use of digital technology also has been supported by the "Hiroshima Prefecture DX Promotion Community" and the "Hiroshima Sandbox," which the prefectural government launched earlier than any other prefectures. These public-private initiatives are expected to contribute to the revitalization and growth of the prefecture's economy through enhanced productivity  16  and technological innovation. The third area is efforts with regard to tourism.
The so-called GAFAs; namely Google, Apple, Facebook and Amazon, are all offering payment services or considering 2  BIS central bankers’ speeches  doing so. While the new players bring further competition to the market, which is welcome, it is important that there is a level playing field for competition that ensures compliance with regulatory requirements and appropriate customer protection. 4.