That said, it seems that, so far at least, the cumulative impact of digitalization is not large enough to challenge our basic understanding of inflation dynamics.
In fact, studies have repeatedly shown that given a choice, customers, particularly the youth, support companies they perceive as more trustworthy and socially responsible. Another reason why the Bangko Sentral supports this annual event is our belief that fair and open competition elicits the best possible performance from market players which in turn benefits their customers.