Regarding the 5  BIS Review 46/2000  business-to-consumer area, the United States is yet to construct a plausible business model, and there is still a lot of uncertainty about the future.
Notwithstanding this, it is important that even though the relative position of the United States and Japan may not be reversed, the possibility has emerged that Japan can fully compete with the United States in the IT field. These developments also seem to have had a positive impact on firms in enabling them to regain vitality. 3.