On the other hand, for the private sector players, GIS data can be used to identify opportunities for expansion as well as boosting their marketing strategies to be more geographically targeted for maximum effectiveness. It will also help to create rapid feedback loops about customer usage patterns and corridors of need.
The analysis can also be used to better understand fraud events, profile of access touch points and determine risk profiles of clients. Moreover, the presentations will show that GIS analysis by private sector players can comprehensively identify those agents where cash shortfalls are likely to manifest themselves, and therefore, proactively build liquidity management infrastructure where it is needed most.