I ask the BMAP members therefore to apply your marketing and communications skills to move this program forward. Ladies and gentlemen. In good times and in bad, taking care of your clients and consciously growing your customer base are challenges BMAP members face.
This being the case, I believe there should be no cause for alarm if you have properly anticipated and planned for crisis, long before the onset of the global financial turmoil. Remember Noah? It wasn't raining when he built his ark. He hoped for the best, but prepared for the worst.