However, the McKinsey Global Payment Map, 2009 pegs that the payments services generate worldwide revenues of more than $ billion each year (figure for 2007) which represent roughly 25 to 30 percent of total bank revenues. Payments services thus not only provide a steady income stream for banks but also provide them daily opportunities to serve consumer thereby reinforce their brand.
(ii)  Asset purchases would be concentrated in maturity ranges in order to have the maximum impact on the economy. (iii)  Actions would be taken in as broad and neutral a manner as possible. (iv)  The Bank would act prudently, mitigating the risks to its balance sheet and managing its ultimate exit from such strategies at an appropriately measured pace.