For example, the rise of platforms has turned existing structures provided by many credit institutions in parallel – like branches, ATMs or product development – from strategic assets into costs. Conversely, scaling up business has become more important, as marginal costs of providing an already existing digital service to an additional customer may be pretty much zero.
Another shift concerns cooperation: given the speed at which new business models may penetrate markets, cooperation has become even more important, as it helps to react to market developments more quickly. With large technology firms operating across borders and being strong potential competitors to existing financial institutions, pressure to cooperate has increased even more.