[7] Adopting new technologies and business models also requires a willingness to change. Just as views to protection can change, so can society's attitudes to risk, innovation and, thus, entrepreneurship. We saw, after all, that Australia's economic culture could shift from being inward-looking to outwardlooking over the course of a couple of decades.
First of all, there are doubts as to whether communication with the general public can be carried out in an undistorted way 4 ; specifically, it may not be easy to convince market participants that the announced path of policy rates is conditional, and is not a promise. Second, there is a measurement problem.