One such strategy is through mentoring of our microentrepreneurs under the CMA program. The mentoring is aimed at improving their enterprises by providing support suited to their specific business needs.
It covers, among others, helping products and services become more competitive in local and/or international markets; providing guidance in identifying critical processes and areas for improvement; offering technical advice on infusing innovation into enterprises; and facilitating the development of business competencies. The end goal is for microenterprises to eventually transition into small and even medium enterprises. This mentoring program was piloted last year.