There is evidence that older people tend to be less willing to take on risks, including those associated with new business ventures, developing new products and services, and pursuing innovation more generally (Graph 4). 8 For this reason, it is possible that ageing could weigh on productivity growth, and hence on our incomes and economic wellbeing.
9 Graph 4  Population ageing – opportunities to meet the challenges Focusing only on the challenges would leave us with a rather gloomy picture of ageing. Fortunately, individuals and economies tend to be responsive to these sorts of challenges.