It didn’t matter if it was the right thing to do for the customer, community or country.”9 To restore trust in banks and in the broader financial system, global financial institutions need to rediscover their values. This was the conclusion of research conducted here at Western.10 For companies, this responsibility begins with their boards and senior management.
They need to define clearly the purpose of their organisations and promote a culture of ethical business throughout them. 5  R. Rajan, “When Money Is the Measure of All Worth,” in Fault Lines: How Hidden Fractures Still Threaten the World Economy (Princeton,N.J. : Princeton University Press, 2010).