One useful question to ask is whether a product’s success depends on consumers making ill-informed choices; if so, or if the product otherwise fails to provide sufficient value to consumers, it is not going to be seen as responsible and may not prove sustainable over time. The key challenge for regulatory agencies is to create the right balance.
Examples of contrived acronyms abound: they have been intentionally designed to convey a positive connotation or double meaning. In the case of CEBRA, one naturally thinks of those wild animals that are closely related to horses and populate Africa’s grasslands and savannahs.