Financial investment in gold also seems to me to be an area where, in degree, as with jewellery demand, the gold industry can help to shape its own future. Products designed to attract broader private investment demand have been with us for some time.
Initially the focus was mainly on bullion coins - led by the British sovereign and the South African krugerrand, which seem to me to set the standard for solid reliability, though maybe I am biased, and followed by a galaxy of imitators, of which my favourite is the golden nugget, which seems to me to border on the indecent and can only have come out of Australia.