Devices like iPhone and Kindle, as well as businesses in the sharing economy, were still in their very early stages. Neither the "Like button" of Facebook nor Instagram had yet to appear. Since then the number of smartphones has sky-rocketed.
During this decade IT firms such as "GAFA" of the United States and "BATJ" of China have grown very rapidly, are now top global firms in terms of market capitalization, and are now also entering the financial business. No one in 2008 could surely have expected these developments.