Indeed, the shortage of workers with modern technical skills may be the biggest problem facing the American economy at the moment, as well as its biggest opportunity. As long as labor markets stay tight, investment in skill training is likely to pay off handsomely both for individuals and for companies that can retain the trained workers long enough to benefit from their increased productivity.
The management of big data requires investments: you need special IT infrastructures to ingest, store and process nontraditional data together with traditional one that has become too big to efficiently handle in a classical data warehouse. There are organizational costs because you have to put together different skills and hire or create those skills internally.