The pandemic has further accelerated this process, particularly in such areas as e-commerce, contactless transactions through cards or e-wallets and electronic money transfers in general, instant versions of which will soon become possible in Greece as well, once we join TIPS, the Eurosystem’s TARGET Instant Payment Settlement market infrastructure service.
Businesses have been transforming both their internal infrastructures and processes and their channels of interaction with customers. This trend towards transformation is reinforced by growing demand for easy and quick access to all kinds of digital applications. Businesses can now enrich and develop their services by tapping into diverse data sources and big data analytics processes, until recently either unavailable or technically unfeasible.