Unfortunately, the mill upgrade over the past three years has not been able to produce the desired results and has only added to the debt burden of the Government. However, the outlook for this critical industry is positive pending the implementation of a range of reforms to bring the industry back to its glory days.
PayPal is a very important player, with a German e-commerce market share of about 25% according to the latest EHI survey.2 One firm worth mentioning as a non-traditional European payment service provider in e-commerce is Sweden’s Klarna, which offers online payment services such as Sofortüberweisung.