Our total domestic household savings amount to as high as 12 trillion RMB, readily conditioned for investment in gold or rather turning the asset of the  BIS Review 71/2004  1  ordinary people from currency into gold. From the macro-economic perspective, it creates an additional channel to convert savings into investment balancing the demand and supply.
The active involvement of financial service providers, both in the private sector and the public sector will be important; for when corporate change at the individual company level takes place in the context of supportive changes in the general business environment then it is more likely to gain momentum.