One question was the extent to which respondents trusted public authorities, banks and others to treat their personal data with discretion. As you can see, the Danes seem to have greater faith in the data security of banks than of other firms.
Other surveys that we and others have performed show that trust – along with price and convenience – actually determines customers’ choice of payment solution and provider of payment services. Experience also shows that trust can rapidly evaporate. One unfortunate experience – funds that are lost, a solution that does not work, or a breach of data security – could undermine it.