Therefore, if we in the banking community wish to survive and continue generating profit in the long run, the existing potential must be developed and realized in order to achieve growth. 2.2. Development direction of rural banks as a support of local economic strength  Ladies and Gentlemen, I would like to now turn my thoughts to rural banks.
As I mentioned in my guidelines last year, rural banks need to be redefined in the context of serving the range of dynamics in the lives of the underprivileged. When we see many rural banks in suburbs or even the city, it beckons the question of whether it is a true rural bank that is actually serving the Poor.