We will continue to do so, and, if I can make a prediction, I would expect to see more providers in the future competing with one another on the quality of their service as well as pricing their financial services as we move into the future.
This study results shows us just how thoughtful, active, and discerning consumers in our market can be, and they will continue to vote for their preferred providers with their feet and their money. I appreciate these findings and look forward to seeing how various financial service providers begin to incorporate these important insights into their operations and product developments.