Particular emphasis should be placed on attracting visitors for short stays (city breaks), which are typically associated with higher expenditure per day and are less concentrated in peak summer months. Establishing Greece as a homeporting and last port country rather than just a port of call for cruises. Reforms A crucial contribution in this direction, i.e.
towards stimulating and diversifying tourism demand, will come in the future from the reforms undertaken in recent years. These reforms will strengthen long-term potential growth by removing existing barriers and increasing competition.