Overall, the risks are seen to be on the downside due to global developments and their possible impact on commodity prices. Natural resources and commodity exports remain the main growth driver for sub-Saharan Africa, and the region is therefore vulnerable to the global downturn through this channel. The recent increase in global food prices should, however, benefit African food exporters.
This handbook will cover issues such as product pricing, product distribution, marketing, sourcing finance, budgeting, the development of an appropriate business plan and the preparation of financial statements to mention a few.