While the situation may differ largely by industry, my view is that, in general, the momentum toward price hikes is starting to increase. Moreover, I feel that the perception of the general public toward price hikes has gradually become more positive recently, as reflected in major rises in the price of stocks of firms that have announced price hikes.
In other words, given the evidence of successful cases of price increases, more people have begun to think that firms do not always 4/7  BIS central bankers' speeches  lose customers by raising the price of the goods and services they offer.