Individual pursuit of profit, driven by selfishness, can indeed lead to collectively optimal outcomes. The important condition for this to happen though is that markets must be competitive and efficient. But markets fail, and financial markets fail more notoriously than other markets for a variety of reasons – information asymmetry, moral hazard, adverse selection, externalities etc. 6.
The banks would have to evolve specific strategies to expand the outreach of their services in order to promote financial inclusion. One of the ways in which this can be achieved in a cost-effective manner is through forging linkages with  BIS Review 83/2005  5  microfinance institutions and local communities. Banks should give wide publicity to the facility of no frills account.