Our communication strategy has come a long way in the past few years, but it is evolving and we need to tread carefully. Conferences such as these are important mechanisms for learning from each other, and are critical for the evolution and dissemination of ideas and experiences about what works and what does not work.
As communication practitioners, I am sure that you have no shortage of topics to discuss tonight and tomorrow. Thank you again for taking the time to travel to Pretoria to participate in this conference, and at the conclusion of your deliberations travel safely back home. Thank you. References Fratzcher, M (2013): The Drawbacks of Forward Guidance. http://www.project-syndicate.org/ commentary/marcel-fratzscherthe-problem-with-central-banks – communication-strategies.