The essence is in the transformation of the inner space. This re-branding exercise must renew the very gears of this bank, to give it the capacity to adjust effectively to the ever more challenging banking world. New customers come to you if you offer a distinct and improved level of service.
In order to reap the full benefits from our monetary policy measures, other policy areas must contribute decisively to strengthening the longer-term growth potential and reducing vulnerabilities. Political winds are becoming tailwinds. There is newfound confidence in the reform process, and newfound support for European cohesion, which could help unleash pentup demand and investment, if confirmed by decisive action.