If we explain exactly what we do, it’s technically sound – the experts will understand. Family members and the taxi drivers, the hairdressers and the shopkeepers are not going to understand. If we explain that what we do actually procures growth, facilitates investment and creates jobs, then it means something. But we should not be the only one to try to do that!
Industry analysts suggest that motor vehicle sales were running close to August levels, and chain store sales were only modestly lower. Purchasing managers had noted an improvement in the orders picture in August. Moreover, the dramatic rate of decline in profits was slowing. To be sure, these signs were tentative but, on the whole, encouraging.