While there is not much scope for the banks to differentiate their product and service offerings in so far as the basic products are concerned, it is important for the bank to enhance the customer experience by ensuring that the services are made available whenever and wherever the customer demands them.
Peter Praet: How does monetary policy secure price stability over the medium term? Intervention by Mr Peter Praet, Member of the Executive Board of the European Central Bank, at the 4th European Technical Consumer Goods Retail Summit, Berlin, 30 March 2017.