Words can lose potency and indeed result in confusion if overwhelmed by their own frequency and noise (see Buiter, 2013). Clarity is crucial. We have to take particular care to avoid any financial market confusion caused by muddled or partial communications. Speaking with a single voice is essential.
We take considerable care to ensure the Bank’s policy communications are consistent, are what the Bank wishes to say, and avoid any sense of the Bank saying different things through different channels or personnel. ii. The introduction of macro prudential policies  Secondly, many central banks have adopted new macro-prudential policies in response to lessons from the financial cycles preceding and succeeding the GFC.