With the impressive growth in international banking activity in Florida since the passage of the Florida International Banking Act 20 years ago, it is particularly important to ensure that the Year 2000 challenge is effectively addressed by all banks conducting an international business in the local and state markets.
However, post 1990s new players are effectively taking on the branch network advantage of the established players by optimally leveraging technology and cost-effective delivery channels. The goal for banks’ senior management is to turn today’s “all things to all people” branch network into highly differentiated system for delivery of multiple products. The foundation for creating such delivery channels is superior insights into customer behaviour.