Since last year, the number of visitors to the prefecture's tourist spots and the number of overnight guests have remained at low levels due to the impact of COVID-19, but the Hiroshima Tourism Association and other organizations are working toward attracting individual travelers by making the congestion status of tourist facilities visible on their web sites.
Moreover, with the privatization of Hiroshima Airport, which is being carried out with the participation of local firms as well, efforts have begun to create tourism demand in view of the post-pandemic era. It is hoped that such efforts will bear fruit during that era, leading to an increase in domestic and international travel consumption and revitalization of the tourism industry.