The winners were companies with names like SoundCloud, GitHub, MakerBot, Techmeme, and Snapchat, all of which presumably do amazing things, although I don’t understand exactly what.11 But, evidently, the real buzz at the ceremony was over something much more mundane that I for one have no problem understanding.
That buzz was around a pedestrian item – a new and improved coffee cup lid.12 This lid, called FoamAroma, reportedly provides exactly the right set of openings to maximize aroma and recyclability, while minimizing the effects of coffee spurting out too fast.