It has been noticed that a customer seeking a housing loan does not just require finance – they may also need ancillary services like loan counselling or legal advice to ensure the title of the property is clear or technical advice to ensure that the structural aspects of the property are in order.
It is these add-on services that distinguish the good quality of services from not so good. The typical mortgage borrower of South Asian countries, including India belongs to the upper or  BIS central bankers’ speeches  5  middle class, is of an average age of 35–40 years, usually a first time home buyer and by and large a salaried employee.