So, the public information campaign which we have launched aims to make people aware of the Europa series and its security features. In this respect, it is encouraging that after the unveiling of the new € on 10 January 2013 a public opinion survey showed that no fewer than 51% of people in the euro area were aware of the new series.
This probably reflects the spontaneous interest that people and the media have in banknotes. But this survey also indicated that more efforts are needed to ensure the public not only knows about the new banknote series but also about the security features.