Currently, I am told the bank has 364 branches spread across 16 states. Of the 364 branches 242 are in Kerala and of this nearly 80% are in rural and semi urban areas.
I am also informed that with the intention of making the right proposition to the right customer at the right time, tailor made banking products have been designed to cater to the specific banking needs of various sections of the society like Students, Women, Senior Citizens, Farmers etc.