As the reputation of financial services firms has been damaged there is a tendency for a greater degree of commoditisation of services, products and product providers. If consumers do not trust providers or their products, they are understandably going to be more driven by price, when other factors may also be important in terms of suitability.
Concerns are so deep rooted that there is a lack of trust regarding pricing (e.g. car insurance, mortgage pricing), and customer treatment (e.g. re mortgage and SME borrowers in distress). Ultimately, I do not think this is positive from either a financial stability or a consumer protection perspective. Diversity and inclusion have roles to play in mitigating some of these risks.