If Dr. Reddy Labs in Hyderabad projects 9 per cent earnings growth and if that is reported under a large headline of “Dr. Reddy projects 9 per cent growth”, even the intelligent reader can be forgiven for believing it to be Dr. Y.V. Reddy, the then RBI Governor, projecting 9 per cent GDP growth.
Surely, more stringent quality control will make the media a more useful and effective “news intermediator”. 47. Third, as much as I can appreciate the unwavering focus of the media on news that sells, the media has a responsibility also for broadbasing its reporting.