They are going the extra mile in finding ways that are practical, as they are innovative, to make these new channels more attuned to the needs of their rural clients. Some banks are using available technology to place ATMs in hard to reach areas that do not even have telephone lines.
Other banks, through a partnership with RBAP-Microenterprise Access to Banking Services (MABS) and G-Cash, have taken mobile phone banking to another level. The participating rural banks are now using the electronic cash platform in delivering financial services like deposits, withdrawals and loan payments.