We make large use of online ads on the real estate from the largest platform in Italy (the website www.immobiliare.it, the equivalent of Zoopla or Zillow in the UK and US), to follow developments and prices in the housing market. Loberto et al. (2022) show the potential of this new database7 to study the real estate market, while Guglielminetti et al.
(2021) show the impact of COVID-19 on housing demand for Italian households.8 4  5  6  7  8  Accornero M. and Moscatelli M., “Listening to the Buzz: Social Media Sentiment and Retail Depositors' Trust” (2018). Bank of Italy Temi di Discussione (Working Paper) No.