It would be helpful to discuss the consequences of bad or good ethical and social responsibility practices in particular institutions, here and overseas. Of course, running after a healthy bottom line is a valid and natural pursuit. However, this should be done within the parameters of ethical and social responsibility standards, if the intention is to stay in business for the long haul.
In fact, studies have repeatedly shown that given a choice, customers, particularly the youth, support companies they perceive as more trustworthy and socially responsible. Another reason why the Bangko Sentral supports this annual event is our belief that fair and open competition elicits the best possible performance from market players which in turn benefits their customers.