8 So, while women are demonstrably more cautious than men and are often experiencing transformational life events and investment decisions simultaneously, I would not conclude that they are more emotional than men regarding money. Myth 3: Women are impulsive shoppers and equally impulsive with financial decisions.
Underlying this myth is the notion that anyone who purchases something on impulse does not have the self control to save in an organized, regular way. Evidence does not necessarily support the vision of women as impulsive shoppers. And impulse purchases, especially small ones made within the parameters of an overall budget, do not necessarily indicate a lack of discipline about financial matters.