In principle, these activities should be more credit intensive. It is, therefore, of utmost importance that our image of what is agriculture, changes from that of simple rice and wheat to a more complex structure, so that policy makers can assign due importance to the sector and respond accordingly (Mohan, 2006).
Apart from non-cereal food production, service and manufacturing activities have also been growing faster in rural areas. There are new supply chain activities: sorting, grading, storage, cold storage, transportation, food processing, and the like. All are in the cash economy and potentially in need of credit.