Actually they need to realize that customer wants wider menu choice and more tailored products to meet their needs. At a time when banks are facing increasing competition amongst themselves, as also from non-banking intermediaries, they are left with little choice but to adapt themselves to meeting the customer needs or else risk losing their clients.
Again, being able to rely on firm inflation  2  See Blanchard O., Dell’Ariccia G. and P. Mauro (2010), “Rethinking Macroeconomic Policy”, IMF Staff Position Note, No 10/03; and Svensson L. (2001), “The Zero Bound in an Open Economy: A Foolproof Way of Escaping from a Liquidity Trap”, Monetary and Economic Studies, 19, Bank of Japan, pp. 277–312.