The computer model calculates market share using a series of demand curves derived from actual consumer surveys and observed behavior, then applies pricing decisions and standard cost tables to construct profitability. All of this number crunching takes place in the context of an assumed economic and regulatory environment.
Trends in key macroeconomic variables indicate that SBP monetary policy stance has proved successful in striking the required balance between curbing the demand side inflationary pressures and supporting the growth momentum. Indications are that the economy continues to grow at a robust pace on account of acceleration in Large-scale Manufacturing (LSM) and agriculture, and the persistently strong performance of services sector.