For example, the public should be convinced of the need to put aside savings for future generations rather than to spend for current consumption. •  The communication strategy is also important to counter misinformation and misperceptions, for example, by explaining the rationale behind the transfers to the Fund and withdrawals from the Fund, when they become necessary.
•  It is important, for instance, that the public understand the procedures behind the selection of external managers so as to underscore transparency and avoid the perception of special deals.