Production is moderately picking up albeit with fluctuations and has stayed at a high level. However, Tokushima Prefecture is also facing challenges of a population decline and an aging society.
In this situation, the following has gained attention: the presence of satellite  11  offices of IT firms taking advantage of the prefecture's superior broadband environment, which is one of the best in Japan; initiatives as seen in "Happa Business," which is led mainly by elderly people; and renewal of communities using the scenic views of unexplored sites and traditional Japanese-style houses.