Is the bank being fair to him/her in matters of interest rates, penalties, service charges and that he/she has not to fear any hidden costs and charges at a later date. Further, the customer also draws comfort from the fact that he or she is not being discriminated against vis-à-vis a new customer. We only advocate that customers be treated fairly.
Everyone would like to have cheaper services. However, the minimum we can offer is fairness, speed and delivery. And this is entirely in banks interest. 9. Appropriateness of the “sell” is an important aspect that cannot be lost sight of.