This is similar to a desirable ‘virtuous circle’ of business activity, one that self-supports economic profit, environmental sustainability, social inclusion, and cultural diversity.6 The alternative is the ‘vicious circle’ that sees any one of these outcomes only being achieved at the cost of another.
Often the difference between the vicious and virtuous circle is simply the time horizon over which people are incentivised to operate. Te Pūtea Matua has a lot to learn from you, as do business owners globally. A real-life example of business based on long-term values. This is, in part, why we have introduced a Te Ao Māori strategy7 at Te Pūtea Matua.