When I came to prepare this address I went back to the title suggested for me - “Business performance and investment; redefining the industry” - and I could see the thrust of what was being asked for, but my heart dropped. You see, I could regale you with old war stories about when I tried to assist in the marketing of kiwifruit.
I could give you my frank assessment of the performance of the producer board with which I have most personal contact, the Kiwifruit Marketing Board, or whatever it is now called. I could tell you I am still successfully losing money as an absentee kiwifruit grower. I could talk about added-value.