Ladies and Gentlemen, anecdotal evidence on the banking industry in Ghana however suggests that a significant proportion of customers have the perception that their banks do not provide helpful, proactive and customized financial services to them.
It will interest you to know that customers are usually open to being nudged, guided and assisted in making better decisions; yet most banks have not shown the ability to harness the power of broad customer relationship information to deliver real value to their customers beyond traditional product silos.