As we have seen in recent days and weeks, the exchange rates of many emerging market economies have been impacted negatively by an outflow of capital. This development could well mark the start of a new mutation of the ongoing global crisis.
We are aware of the significance of Customer Relationship Management (CRM) and the role it can play in establishing and retaining a customer by providing better value. Banks now routinely calculate customer value based on factors such as account average balances, account activity, services usage, branch visits and other variables.