Financial exclusion is partly the result of the high costs of serving low income customers, especially in rural areas, and partly because demand from potentially bankable customers is also low. Consumer education can help to attract more economically active people into the formal banking system.
The use of an infotainment programme like a Music, Dance and Drama festival is ingenious as it delivers the message subliminally which allows for a deeper internalization by the recipient. The theme “Simply Money, Magnify Life: Manage Your Money wisely for a better future” is a well thought out theme as many people live a life worrying about money.