Therefore, emerging economies, which attracted attention as production bases for advanced economies, have also become increasingly attractive as products markets. To capture such promising markets, firms in advanced economies have been increasing the number of production and sales bases for local products. In addition, local firms have also been increasing their production by introducing technologies and sales know-how from advanced economies.
A virtuous cycle, in that such an increase in business activity stimulates consumption through a rise in the purchasing power of households, which in turn further increases business activity, is expected to continue. Expectations for the future are also pushing up demand at present.