8  Whether the relationship shown in Exhibit 3 is causal is not entirely clear, however, as economies that are more exposed to the global financial system also tend to be those economies most open to trade, as can be seen by comparing Exhibit 3 to Exhibit 2.
If the three billion people in emerging Asia can each drink just one can or bottle a day, the sales add up to three billion dollars. In a year, it will become more than one trillion dollars. To put this into perspective, the annual revenue of the Coca-Cola Company was 21 billion dollars in 2003.