This population decline creates a major issue; namely, a shrinking of the regional demand in Kochi Prefecture. In order to tackle this issue, the prefecture has been forging ahead with the Kochi Prefecture Industrial Promotion Plan since fiscal 2009.
Under the slogans "local production for external sales" and "extended reproduction," the plan aims to strengthen the prefecture's food and tourism industries by making use of the agriculture, forestry, and fishery industries, which are the region's forte, and to expand sales channels outside the prefecture and abroad.