Rise of As-a-Service The main theme of this year’s FIN/SUM is “Fintech as a Service, in search for a platform for digitalized society.” The term “as-a-Service,” appearing more frequently nowadays, seems to indicate servitization of product functions or, to put it simply, a business model for providing “services” on customer demand, instead of “sales” to sell products out to customers.
For example, a software service used to consist of a combination of purchase and usage. In the internet society, however, we only have to call for necessary services when they are needed. When we make a restaurant reservation on a smartphone, we only receive a reservation service.