Providers aiming for success need to get into the habit of looking at things from the customer’s perspective. Above all, this means being able to cater to different lifestyles and social trends. Companies that manage to build relationships with their customers by providing comfort and accessibility tend to come up trumps. It’s no longer about the average customer, but about each individual.
The number of goals on the pitch has, without a doubt, increased. BIS central bankers’ speeches  3  This brings us to game rule number two. Not only is the number of goals increasing, but there are now more players on the pitch, who, incidentally, do not come with the traditional background and qualifications.