We need to bring all relevant knowledge and experience into the development of the strategy in order to maximize the possibility of it  BIS central bankers’ speeches  7  succeeding. Understanding what the potential consumer needs and why he needs it is one such knowledge input; indeed, I have tried to argue, a critically important one.
I would like to end by thanking Sastra University for inviting me to deliver this prestigious lecture, to the management of the City Union Bank for their very generous hospitality during our visit to Thanjavur and Kumbakonam and to all of you for coming here to listen to the lecture.