We keep on hearing that there are not enough transactions in a large number of these “zero-balance” accounts. These people are the “illiterate illiterates”, – illiterate both in the sense of normal education and more so in respect of financial education. 10. I am in a dilemma over where I should categorize a very important segment of the population that is “housewives”.
Irrespective of whether they are clubbed under the category  2  BIS central bankers’ speeches  of “Information- deprived illiterates” or the “Illiterate illiterates”, they constitute an extremely important target group for the viewpoint of success of financial literacy endeavor.