This has worked to the detriment of the poor, who have had to pay high cost for accessing financial services, often forcing them to rely on informal sources for their funding needs at exorbitant rates. This has severely curtailed the opportunities available to them to use the financial system to improve the quality of their lives.
Therefore, intuitively speaking, to me, social banking is one where the rich subsidize the provision of financial services to the poor and where banking business is oriented towards serving the masses instead of exploiting them. Thus, seen in a broader perspective, banking can never be “unsocial”. Hence, the terminology of “banking” and “social banking” can be used concomitantly.