A reflection of this is seen in the emergence of several start-ups in the Indian business landscape as young entrepreneurs experiment with ideas in digital 6  payments, online retail, on-demand delivery, education, software and more. The number of unicorns, or new businesses valued at over USD 1 billion, is rising very fast.
These start-ups are supported by a new ecosystem of angel and venture funding, incubators and accelerators – as well as new patterns of consumption in society. A word of unsolicited advice to these young entrepreneurs and start-ups: they should constantly evaluate the build-up of risks and vulnerabilities in their businesses.