Niche markets targeted now include MICE, weddings, sports, eco and adrenaline (surfing, sky diving, shark diving, white water rafting etc) tourism. Plans are also in the pipeline to attract investors in medical “tourism” and offshoot segments such as retirement villages. So people will hopefully soon be able to plan their medical operations and cosmetic surgery with a recuperation package out in the islands!
While Australia and New Zealand epitomize the importance of short haul travel, our national airline, Fiji Airways, has been steadily increasing its footprint into the longer haul markets like Hong Kong/China, the USA west coast and just last month to Singapore. In June, they will open with twice weekly flights into San Francisco to add to the daily Los Angeles flights.