In order to support a smooth distribution of banknotes and coins, the ECB has set up procedures for the frontloading and sub-frontloading of euro banknotes and coins inside the euro area as from 1 September 2001. We are all well aware of the fact that there will also be a considerable demand for euro banknotes by non-euro area residents.
Therefore, the Governing Council also decided on some general principles for the distribution of frontloaded euro banknotes outside the euro area. The "Euro 2002 Information campaign" is aimed at familiarising the general public with the new currency and at making sure that the euro banknotes and coins are well received by euro area residents.