Broadly along an analysis of transition trends by Edward E. Furash, we attempt a somewhat loosely structured tracking of the emerging realities of banking in India. An appreciation of these trends would perhaps help map the competencies that new generation managers may require to convert these challenges of the changing environment into opportunities.
The trend from deposit banking to financial services First, there is the transition from banking to financial services. Banks are uniquely poised to broaden their product lines into the complete offerings that would go under the rubric financial services. This would imply a new founded emphasis on marketing; be it of investment, insurance and other products that consumers want.