For them, the pressure to prepare for the worst – and to do so now – may be even greater.
As I said, the “no-deal” scenario represents an event with clear terms – with no hidden surprises – but, of course, there will be no surprises only if a company thinks this scenario through and asks itself: how would it affect us, our customer relations, our product offerings, our supply chains, and in terms of regulatory approval, and so on?