Firms that have tailored their marketing strategies to specifically target the elderly have induced the latter to part with some of their liberal endowment of disposable financial assets. For example, it is said that flat-panel TVs and expensive guided tours are most actively purchased by the elderly.
According to Eurosystem estimates, inflation is expected to reach levels closer to the target by the end of the policy-relevant horizon. This inflation profile is reflected in inflation expectations, which appear to be wellanchored – currently standing at just above 2%. Well-anchored inflation expectations help contain potential second-round effects, so that high inflation does not become entrenched.