The results also highlight important gaps in current offerings in our market, while also giving us a much deeper understanding of peoples’ earning and spending patterns and behaviour. I hope that these rich insights inspire some creative thinking by the private sector players to tackle product relevance challenge and consider some new approaches to the low income market.
•  Second, the results makes it clear that financial devices play a very important role in helping poor people meet their basic needs and invest in the future. Reading the study report, we see how taking a loan from a local bank, one father was able to help his daughter get treatment that she needed after a miscarriage.