Only the full implementation of comprehensive and systematic reform, certainly a challenging task, can ensure the necessary gains in competitiveness and thereby favour the expansion of employment. The cornerstones of the reform have been identified: we must invest in knowledge, provide higher-quality public and private services, fight illegality and promote competition.
These reputation trails – gathered when you evaluate a product you’ve bought online or when you deliver the product that you’ve promised – create a picture of trust that some have argued has value that can be shaped.13 Reputational risks and cybersecurity Perhaps reputation will one day transform commerce.