Products developed for the region will need to be actively marketed in a responsible and effective manner, with top priority at all times being accorded to transparency, customer education and satisfaction.
4  BIS Review 21/2007  o  Having the right staff for marketing products In rural lending there is an imperative need for the marketing staff to be knowledgeable about agricultural practices and operations, besides being well acquainted with the features of the products and their suitability to the targeted category of customer.