The joint campaign of the ECB and the NCBs (called Euro 2002 Campaign) concentrated on the banknotes and coins themselves. The Bank of Finland complemented it with a Finnish emphasis, providing training and details of the cash changeover. The national campaign informed the general public on the changeover process as a whole.
It gave general information on the changes in shopping, banking transactions and other everyday-life activities. The national campaign also focused on the most vulnerable groups, such as the elderly, handicapped and immigrants. The approach of three campaigns had several advantages. Firstly, the target groups were different. The national campaign aimed at both ordinary citizens and the most vulnerable groups.