On that particular occasion, the ECB will present the visual appearance of the euro banknotes and coins to the media and to the general public. Last week, at the ECB's regular monthly press conference on 1 March, I informed the media about the slogan of our campaign. It is "the EURO. OUR money".
The research undertaken has indeed revealed an encouraging degree of affinity between Europeans throughout the 12 euro area countries and their own currency. The resulting slogan has been chosen for all deliverables of the campaign, especially for the advertisements to be developed for the autumn of this year and the beginning of 2002.