After World War II, new trade agreements and efforts to revitalize Europe and Japan allowed American firms to make significant inroads into foreign markets. To handle these long-distance operations more easily, corporations often set up foreign subsidiaries that could adapt quickly to changing circumstances in the host country’s marketplace.
We in the Central Bank are delighted to host this event with our colleagues from the Economic and Social Research Institute (ESRI), the European Investment Bank and the Kemmy Business School from the University of Limerick.