For this reason, a key priority of our retail payments strategy is the development of a European payment solution for the point of interaction.5 The ECB welcomed the launch of the European Payments Initiative6 as its objectives meet our public interest criteria: pan-European reach and customer experience, convenience and cost efficiency, safety and efficiency, European brand and governance, and global acceptance as a longer-term goal.
We remain open to other market initiatives, provided they meet these requirements. Instant Another key priority of our retail payments strategy is the full deployment of instant payments. Here, too, the industry has a decisive role to play, facilitated or guided by the authorities.