Because the products or services, scale, and complexity of business-to-business transactions vary widely, satisfying the needs of this diverse market may be more difficult than satisfying those of the other markets. I have heard reports, however, that many banks and other organizations are aggressively seeking ways to provide services for this market.
8  See Erceg and Levin (2003) and Levin and Piger (2004). 5/6  credibility and policy strategy might have to implement two different policies, with quite different results in terms of price stability and growth, because of substantial differences in the underlying rigidities of their economies, in particular with respect to the reaction to exogenous shocks, such as an oil price increase.