It is up to you to develop and implement these innovations. 4 Financing the transformation I understand that this comes with a hefty price tag. There is no such thing as a free lunch. So who is going to foot the bill? How can we finance the transformation? This will need a division of labour between the public and the private sector.
The public sector takes on parts of the risk. The private sector pitches in. Mobilising and directing finance towards sustainable investments is key. Over the past years, there has been growing interest in sustainable finance from wholesale and retail investors. Demand is far outstripping supply. For instance, the EU’s first green bond in October 2021 was hugely oversubscribed.