If one views the areas which have not been served, it may be said that that until now, banks have not seen banking in rural areas as an attractive business, although, in the recent past, the opportunity and growth in rural markets is equalising with urban markets.
The fact that there is tremendous potential for inclusive banking is, now, making banks recognise rural banking as economically-viable, at least to a certain extent. To make this become attractive, technology provides solutions. Banks need to utilise technology to harness this potential by providing products suitable for such markets along with appropriate delivery channels.