With labor market conditions tightening, employee income has increased moderately and private consumption also has recovered moderately. On the other hand, Niigata Prefecture is facing challenges such as population decline, labor shortage, and sluggish final demand. However, the prefecture's economy has some advantages in overcoming these challenges and thereby achieving economic growth.
For instance, there is an agglomeration of industries with high technological prowess in a wide range of fields such as metals, machinery, food, materials, and construction. In addition, the information and communications industry has started to make advancements, as partly evidenced by launches of new IT firms.