BIS central bankers’ speeches  3  As noted by Honohan (2010), the later difficulties of the Irish banks, whether in terms of liquidity or solvency, are directly attributable to their over-lending for land and property investment during this period and to the fact that much of it was financed through external borrowing.
The point being underscored is that, apart from need alone, there would be certain other factors such as (i) willingness of customers to embrace customer service methods and innovations, (ii) level of comfort while using an advanced technique including technological platforms, and (iii) cost that service providers incur to put in place an advanced technique to attract customers.