They have a choice to either treat the new market participants as competition, or at least as an incentive that would encourage them to speed up their own work on innovations and development of advanced services. The second choice is to welcome these companies as partners, and to make full use of the effects of such synergy on the development of society.
Now its time to prove if Mark Twain was right by saying that bankers are people who offer you an umbrella when the sun is shining and want it back when it is raining. The so-to-say “taking away of the umbrella” is taking place despite the fact that margins are at the level not seen during this decade!