As I have said, this calls for a diverse repertoire of competencies, the diagnostic ability to understand what new things are required or what things should be unlearned and the behavioural flexibility to be able to change. I am sure your management course would have prepared you to see things before the curve, before others do.
We are happy that BMAP has initiated its own Bank Marketing Awards for best practices in brand and product marketing in the industry. This is aligned with our objective of creating a distinct brand for the industry – a brand marked by both competence and excellence.