That means creativity not knowledge, imagination rather than intelligence, EQ as well as IQ. The most-watched TED talk of all time is not on signature topics of global importance such as climate change, inequality or even robotics, as important as these are. It is about (of all things) education and given by (of all things) a British educational expert, Ken Robinson.41 It has had a remarkable 56 million views on YouTube, or about 56,000 times more than my TED talk on a topic of global importance.42 Robinson’s TED talk is now 13 years old, but its message could not be more topical. Robinson says that our current education system tends to teach creativity out of children, rather than into it. The audience spontaneously applaud. In standard tests of creativity, at what age do you think people’s scores peak? The answer is around age 6. That, not-coincidentally, is around the age children start school. If creativity holds the key, why not teach it in rather than out? That may sound odd. We often think of creativity as somehow innate or genetic, like having red hair or a good sense of humour. On this view, teaching creativity is like teaching someone to grow a funny bone. It is not. It is perfectly possible to teach someone to be funny – there are courses aplenty on it. And it is possible too to teach them to be creative. Philip Bond teaches a course on creativity at the University of Manchester.
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