It turned out that the customer satisfaction level was much higher than in the call centres across Europe. The next step involved customer services of higher value added (such as, e.g., lost cheques, where the employee’s own invention is required – such a customer call cannot be fully described with procedures). The subsequent step consisted in taking over phone investment consultancy from Europe, which was even more demanding in terms of qualifications. This was possible due to much higher educational standards represented by the employees (often at the level of PH.D. degree, holding appropriate licences) than those of typical employees of call centres across Europe. 10  See e.g. Landefeld R., Mataloni R. “Offshore Outsourcing and Multinational Companies”, BEA working paper WP2004-06. 11  Baily M., Lawrence R. “What Happened to the Great U.S. Job Machine? The Role of Trade and Electronic Offshoring”, Brookings Papers on Economic Activity, 2004. 12  Conference of the Financial Times “Global off-shoring and outsourcing”, London, 17 May 2006. BIS Review 64/2006  7  Companies whose business activity consists in the implementation of off-shoring processes are growing rapidly. For the majority of companies in India, this growth amounts to a few dozen percent per annum. The scale of the activity is also growing, as it is not confined to simple call centres any more, but it also includes outsourcing of ever more advanced business processes (e.g. related to IT, logistics, etc.).
To give you and example, according to the estimates of PricewaterhouseCoopers 5 , by the buying power parity, in 2050 the Chinese economy will be over 40% larger than that of the US, India will catch up with the US, the economies of Mexico and Indonesia will outgrow that of Germany, and the Brazilian economy will exceed Japan. We must ask the question whether the present economic policy in Poland takes these facts into consideration. 5  See the study by Hawksworth J. (2006), “The World In 2050. How big will the major emerging market economies get and how can the OECD compete?”, PricewaterhouseCoopers, March 2006.