First and foremost, this role consists in the creation of an environment in which citizens, business community and the entire economy may succeed on the global markets of products, services, labour, capital and knowledge. Efficient performance of this role calls for significant changes in the functioning of e-administration, as compared to the traditional public administration. E-administration must creatively use technology to provide better services to citizens and business community, by offering them a wider choice (e.g. of ways of communicating with public offices) and options of customization of services, accompanied by mitigation of costs. E-administration must alter organization of its work and communication among public offices and public administration authorities. This can be achieved e.g. by taking over the burden of information management from customers (citizens and business community). Eadministration must set the directions of development of eeconomy through creation of strategies, regulations and a system of incentives. The state, acting as a regulating body, can define the standards of operation by imposing on the citizens or a group of “better prepared” citizens the obligation to use electronic media of communication. In the United States and the Netherlands, for instance, large enterprises are obliged to submit e-tax returns. 5 In France, on the other hand, the student and academic community have been viewed as an engine to launch the new standards. Therefore, applications for scientific grants are accepted solely in the electronic format. 6 The imposition of obligations is one of the methods to popularize the interactive communication methods.
The number of countries engaged in this global event and consequently the number of the involved of children and young people has been trended upwards. This year, GMW will take place in around 175 countries and will involve around 40 million children and young people. The global health and economic emergency caused by COVID-19, and its social effects have affected almost all aspects of life to all age groups of the society. We know that different age groups are experiencing these effects in different ways. Hence, related to students and younger people, in addition to health aspect, the pandemic has posed to them challenges in the field of education and employment. For these reasons, it is more important and relevant than ever, to provide them with the required knowledge on the personal finance management and the correct use of banking products. In this context, the theme of this year competitions and activities to take place is “Take care of yourself, take care of your money”. This theme highlights the crucial importance of knowledge in an evolving digitalised and innovative market, which enable people to avoid physical contact while using the financial and banking products, hence providing for a better protection of public health.