english: So to me, it was always a case of if you can make it a little bit more engaging, a little bit more entertaining, you've got a better chance of holding the audience and actually trying to take them on a journey with you instead of just presenting them with a whole bunch of facts and figures and trying to let them sift through them and pick out what they think is important.
non_english: うぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅぅうぐぅうぐぅぐ～ぐ～ぐ～。。。。