english: To surface the things that are important to them; the topic and events around them that they care about most, and as we do a better and better job of that, we're able to take the folks who have been coming less frequently and help them come more frequently, and help the people who are new to the service find what they're looking for right away.
non_english: うぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅぅうぐぅうぐぅぐ～ぐ～ぐ～。。。。