english: If you can talk in terms of them, and start giving them value, and start talking about the benefit to them, then all of a sudden they start to kind of clue in and listen up, as opposed to us going off about awards or this or that, or whatever it is that we want to be saying.
non_english: うぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅうぐぅぅうぐぅうぐぅぐ～ぐ～ぐ～。。。。