They had brand guidelines but they need more, they needed real assets.
KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL KETOL