english: We tend to, all of us, even those of us who work in marketing, think of value in two ways: the real value, which is when you make something in a factory or provide a service, and then there's a dubious value, which you create by changing the way people look at things.
non_english: Svi mi nastojimo - čak i oni koji rade u prodaji - da vidimo vrednost na dva načina. Postoji stvarna vrednost, koja nastaje u fabrici ili kad pružite uslugu, i postoji takoreći diskutabilna vrednost, koju napravite promenom načina na koji ljudi gledaju na stvari.