english: Companies tend to scale up vertically by centralizing operations in big factories and warehouses, but if you want to be agile and deal with immense customer diversity, you need to scale out horizontally using a distributed supply chain with smaller manufacturing and distribution units, like Grameen Bank has shown.
non_english: Kompanije obično rastu u visinu tako što centralizuju proizvodnju u velikim fabrikama i skladištima, ali ako želite da brzo ispunite potrebe najrazličitijih kupaca, morate da se širite vodoravno putem mreže za distribuciju, uz male fabrike i otpremne centre, kao što pokazuje Grameen Banka.