english: In the United States, for example, narcissism as a personality trait has been rising since the 1970s, when the communal focus of the 60s gave way to the self-esteem movement and a rise in materialism.
non_english: U SAD-u, na primer, narcisoidnost kao crta ličnosti je u usponu od 1970-ih, kada je usredsređenost na zajednicu iz 60-ih prokrčila put pokretu samopoštovanja i usponu materijalizma.