english: It's not about adding a social fabric to the web and connecting you to other people everywhere you are and everywhere you go, it's actually about using dynamics, using forces, to influence the behavior of where you are, what you do there, how you do it.
non_english: Ne radi se o dodavanju društvenog tkanja na net i povezivanju sa drugim ljudima gde god da se nalazite i kuda god da idete. Radi se o korišćenju principa, snaga, za uticanje na ponašanje kad se negde nalazite i kad nešto tamo radite i kako radite.