english: The term is owed to Niko Tinbergen, who did his famous experiments with gulls, where he found that that orange spot on the gull’s beak -- if he made a bigger, oranger spot the gull chicks would peck at it even harder.
non_english: Ovaj termin je iskovao Niko Tinbergen, koji je uradio čuvene eksperimente na galebovima i otkrio je da ukoliko uveličate narandžastu tačku na kljunu, učinite je upadljivijom ženke galebova će čak snažnije kljucati po njoj.