english: The problem in many companies, especially those that produce something complicated like a smartphone, is they're managing all of these different vendors across a horizontal supply chain.
non_english: Problem u mnogim kompanijama, naročito u onima koje proizvode nešto tako složeno kao pametni telefon, je da vrše nadzor nad svim tim različitim dobavljačima u okviru horizontalnog lanca snabdevanja.