english: What does it do really well? It creates economies of scale, significant and long-term resource investment, the expertise of many different kinds of people and different kinds of minds, and for individuals, consumers, it's bringing the standards, rules and recourse that we really want as consumers, and this is kind of bound up in a brand promise, and the companies are providing this on a platform for participation.
non_english: Šta je to? Stvara velike ekonomije, značajne i dugotrajne investicije u resurse, stručnost mnogih različitih ljudi i različitih umova, a za pojedince, potrošače, donosi standarde, pravila i resurse koje mi kao potrošači želimo, a to je sve povezano u brend, kompanije ovo obezbeđuju putem platforme za učestvovanje.