english: BR: And we're chefs. So when Moto opened in 2004, people didn't really know what to expect. A lot of people thought that it was a Japanese restaurant, and maybe it was the name, maybe it was the logo, which was like a Japanese character, but anyway, we had all these requests for Japanese food, which is really not what we did. And after about the ten thousandth request for a maki roll, we decided to give the people what they wanted. So this picture is an example of printed food, and this was the first foray into what we like to call flavor transformation. So this is all the ingredients, all the flavor of, you know, a standard maki roll, printed onto a little piece of paper.
non_english: B.R: Mi smo kuvari. Dakle, kada smo 2004. otvorili Moto, ljudi baš i nisu znali šta da očekuju. Mnogi su mislili da je to japanski restoran, možda zbog imena, možda zbog znaka, koji je bio poput japanskog slova, ali u svakom slučaju, imali smo zahteve za japanskom hranom, čime se baš i nismo bavili. Nakon nekih deset hiljada zahteva za maki sušijem, rešili smo da ljudima damo ono što su tražili. Ova slika je primer štampane hrane, i ovo je prvi primer  onoga što volimo da zovemo transformacija ukusa. Ovde su svi sastojci i ukusi standardnog maki sušija, odštampani na malom parčetu papira.