english: So when I knew I was coming here to do a TED Talk that was going to look at the world of branding and sponsorship, I knew I would want to do something a little different.
non_english: Tako da kada sam saznao da dolazim ovde da održim TED govor koji bi trebalo da osvetli svet brendinga i sponzorstva, znao sam da želim to da uradim malo drugačije.