english: Well, if something is inconvenient, even if we believe in it, moral suasion, financial incentives, don't do much to move us -- but social pressure, that's powerful stuff.
non_english: Ako nam nešto ne odgovara, čak iako verujemo u to, moralno ubeđivanje, novčani podsticaji, ne čine mnogo da nas pokrenu, ali društveni pritisak, to je moćna stvar.