english: Do you go into your board and say, "Look, I've got a fantastic idea for an embryonic product in a marginal market, with consumers we've never dealt with before, and I'm not sure it's going to have a big payoff, but it could be really, really big in the future?"
non_english: Da li dođete u odbor i kažete, vidite, imam odličnu ideju za jedan novi proizvod na marginalnom tržištu, za potrošače sa kojima se nismo do sada susreli, nisam siguran da li će se isplatiti, ali mogao bi da bude stvarno uspešan u budućnosti?