english: And as a materials scientist, what I've been tracking over the last couple of decades is how companies are getting smart at thrifting, how they're able to understand this concept and profit from it.
non_english: Kao naučnik koji se bavi materijalima, pratio sam tokom poslednjih par decenija kako kompanije inteligentnije štede, kako su u stanju da razumeju ovaj koncept i da profitiraju na njemu.