english: We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
non_english: Predložili smo odvažnu zgradu, drugačiju od svih formi na koje je zajednica bila naviknuta i bili smo uplašeni i naš klijent je bio uplašen, kao i zajednica, pa smo uradili niz realističnih prikaza koje smo stavili na Fejsbuk i Instagram i pustili smo ljude da rade svoju stvar: dele ih, komentarišu ili ih mrze.