english: This is a category entirely created by consumers that would not have been created by the mainstream bike market because they couldn't see the need, the opportunity; they didn't have the incentive to innovate.
non_english: Ovo je kategorija koju su u potpunosti stvorili potrošači, koju ne bi stvorilo mejnstrim tržište jer nisu videli potrebu, priliku; nisu bili motivisani za inovacije.