english: (Laughter) But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap.
non_english: (smeh) Ali, zapravo, sinulo mi je nakon mnogo godina u poslu, da ono što stvaramo reklamiranjem, ta nematerijalna vrednost - možete je zvati spoznajna vrednost vrednost brenda, lična vrednost, nematerijalna vrednost neke vrste - dobija prilično loš glas.