english: During my years at Apple, Steve Jobs challenged us to come into work every day, to see our products through  the eyes of the customer, the new customer, the one that has fears  and possible frustrations and hopeful exhilaration that their new technology product could work straightaway for them.
non_english: Tokom godina u Eplu, Stiv Džobs nas je podsticao da dolazimo na posao svaki dan, da vidimo svoje proizvode kroz prizmu svojih kupaca, novih kupaca, onih koji imaju strahove i moguće frustracije i veliko uzbuđenje da bi njihov tehnološki proizvod mogao da radi istog trenutka.