english: What's alarming here is that our business operating system -- think of the set of assumptions and protocols beneath our businesses, how we motivate people, how we apply our human resources-- it's built entirely around these extrinsic motivators, around carrots and sticks.
non_english: Ono što je uznemiravajuće je to da naš poslovni sistem - pomislite na sve pretpostavke i protokole u pozadini našeg biznisa, kako motivišemo ljude, kako primenjujemo ljudske resurse - izgrađen je u potpunosti oko tih ekstrinzičnih motivatora, oko šargarepa i štapova.