english: Now, collaborative consumption is creating the start of a transformation in the way we think about supply and demand, but it's also a part of a massive value shift underway, where instead of consuming to keep up with the Joneses, people are consuming to get to know the Joneses.
non_english: Kolaborativna potrošnja započinje transformaciju na način kako mislimo o ponudi i potražnji ali to je takođe i deo masovne promene vrednosti pri čemu umesto konzumacije kao načina takmičenja sa komšijama, ljudi konzumiraju da bi ih upoznali.