english: We studied the head of marketing at a German automaker where, fundamentally, they believed that it was the design engineers, not the marketeers, who were allowed to be innovative.
non_english: Posmatrali smo direktora marketinga nemačkog proizvođača automobila gde su duboko verovali da je inženjerima dizajna, ne ljudima iz marketinga, dozvoljeno da budu inovativni.