english: Even more dramatic, Alex Todorov at Princeton has shown us that judgments of political candidates' faces in just one second predict 70 percent of U.S. Senate and gubernatorial race outcomes, and even, let's go digital, emoticons used well in online negotiations can lead you to claim more value from that negotiation.
non_english: Dramatičniji primer daje nam Aleks Todorov sa Prinstona. Pokazao je da stavovi o licima političkih kandidata u toku samo jedne sekunde predviđaju 70% rezultata izbornih trka za Senat i guvernerska mesta. Da malo pređemo i u digitalni svet, dobro korišćeni emotikoni u onlajn pregovorima mogu doneti veću korist.