english: It explains why Hoover found it very difficult to persuade the world that it was more than vacuum cleaners, and why companies like Unilever and P&amp;G keep brands separate, like Ariel and Pringles and Dove rather than having one giant parent brand.
non_english: To objašnjava zašto je firmi Hoover bilo veoma teško da ubedi svet da je više od proizvođača usisivača, i zašto kompanije kao što su Unilever i P&amp;G drže brendove razdvojene, kao što su Oreo, Pringle i Dove, umesto da imaju jedan ogroman "roditeljski" brend.