english: This kind of business model obviously depends entirely on having a very effective brand of fear, and so Los Zetas carefully stage acts of violence that are spectacular in nature, especially when they arrive first in a city, but again, that's just a brand strategy.
non_english: Ovaj poslovni model očigledno zavisi od postojanja veoma efikasnog brenda straha. Prema tome Los Sete pažljivo priređuju aktove nasilja koji su po prirodi spektakularni, posebno kad stignu u grad. Ali opet, to je samo strategija brendiranja.