english: You need to have integrity as part of your bones and your DNA as an organization, because if you don't, you'll be unable to build trust, and trust is a sine qua non of this new network world.
non_english: Treba da imate integritet u svojoj srži i vašoj DNK kao organizaciji, jer ako nemate, nećete moći da izgradite poverenje, a poverenje je 'sine qua non' ovog novog umreženog sveta.