english: So we started asking ourselves: What kind of less obvious metrics could we use to actually evaluate our employees' sense of meaning, or our customers' sense of emotional connection with us?
non_english: Tako smo počeli da se pitamo: Koji bismo manje očigledan merni instrument mogli da upotrebimo da uistinu izmerimo osećaj smisla naših zaposlenih, ili emocionalnu vezu naših gostiju sa nama kao firmom?