english: These kinds of approaches are not hard, but understanding the system and then looking for viable, market-driven consumer demand alternatives is how we can start radically altering the sustainability agenda, because I hate to break it to you all: Consumption is the biggest problem.
non_english: Ovi pristupi nisu komplikovani, ali razumevanje sistema i traženje alternativa koje će zadovoljiti zahteve konzumenata je način na koji ćemo radikalno promeniti priču o održivosti i žao mi je što moram da vam saopštim to: potrošnja je najveći problem.