english: One of my favorite designers, his name is Wally Olins, they call him the father of nation branding, and he's quoted as saying that "Everyone wants to belong, and then they want to display symbols of belonging."
non_english: Jedan od mojih omiljenih dizajnera, njegovo ime je Voli Olins, zovu ga ocem nacionalnog brendiranja, i pripisuje mu se rečenica: ''Svako hoće da pripada, a onda hoće i da pokaže simbole pripadnosti.''