english: But one point it makes is that whenever you're choosing one thing, you're choosing not to do other things, and those other things may have lots of attractive features, and it's going to make what you're doing less attractive.
non_english: Ali poenta koju takođe iznosi jeste da kad god birate jednu stvar, vi takođe i birate da ne radite ostale. I s obzirom da te druge stvari imaju svojih primamljivih prednosti, one čine da ono što ste izabrali deluje manje primamljivo nego što to u suštini jeste. Treće: povećanje očekivanja.