english: And I want to present a very simpleminded model of how to think about it: it's to think about behavioral change in the same way that we think about sending a rocket to space.
non_english: Želim da vam predstavim veoma uprošćen model kako da razmišljate o tome: razmišljajmo o promeni ponašanja na isti način na koji razmišljamo o slanju rakete u svemir.