english: It formalized an informal practice that we've had for a really long time: don't just think about the subject matter; think also about, and in fact, primarily about, the job that your content is doing for the reader or the viewer.
non_english: On je ozvaničio praktično znanje koje smo sticali jako dugo: ne razmišljajte samo o temi; razmišljajte takođe, u stvari, razmišljajte primarno o funkciji koju vaš sadržaj obavlja za čitaoca ili gledaoca.