english: When we talk about this project and this framework with advertisers and brands, they also instantly get it, because advertisers, more often than media companies, understand how important it is to understand the job that their products are doing for customers.
non_english: Kada govorimo o ovom projektu i ovom načinu rada sa ljudima zaduženim za reklame i brendove, oni ga takođe momentalno razumeju, zato što oglašivači, mnogo češće nego medijske kompanije, razumeju koliko je bitno da se shvati kakvu funkciju njihov proizvod obavlja za kupce.