english: When they're entering a new market, they send a family member to supervise it, or, if they're partnering with a new organization, they create a family tie, either through marriages or other types of ties.
non_english: Kada uđu na novo tržište, oni pošalju člana porodice da ga nadzire ili ako uđu u partnerstvo sa novom organizacijom oni stvaraju rodbinske veze ili kroz brakove ili na neki drugi način.