english: But what was unexpected was that these researchers did MRI brain imaging while the people were drinking the wine, and not only did they say they enjoyed the more expensively labeled wine more -- their brain actually registered as experiencing more pleasure from the same wine when it was labeled with a higher price tag.
non_english: Ali ono što nije bilo očekivano je da su ti istaživači istovremeno sproveli snimanje moždane aktivnosti dok su ispitanici pili vino, oni ne samo da su izjavili da im se skuplje vino više sviđa -- već je i njihov mozak registrovao više zadovoljstva od istog vina ali sa skupljom etiketom.