english: And so this poses a huge cultural challenge in taming malaria, because if people think it's normal to have malaria, then how do you get them to run to the doctor to get diagnosed, to pick up their prescription, to get it filled, to take the drugs, to put on the repellents, to tuck in the bed nets?
non_english: Ovo predstavlja ogroman  kulturološki izazov u obuzdavanju malarije, jer ako ljudi misle da je normalno imati malariju, kako ih onda naterati da idu doktoru da im postavi dijagonozu, da preuzmu svoje recepte, da preuzmu lekove, da uzimaju lekove, da uključe sredstvo protiv komaraca, koriste mreže?