english: (Laughter) But actually, the power to re-brand things -- to understand that our experiences, costs, things don't actually much depend on what they really are, but on how we view them -- I genuinely think can't be overstated.
non_english: (Smeh) Moć da se stvari rebrendiraju - da shvatimo da u stvari naša iskustva, cene, stvari ne zavise mnogo od toga šta su zaista, već od toga kako ih vidimo - zaista mislim da ne može biti precenjena.