english: In exchange for less than one million dollars, that corporation received the benefits of a months-long promotional campaign including a 12-hour telethon all using the company's logo and color scheme.
non_english: U zamenu za manje od milion dolara, gde je korporacija dobila prednosti višemesečne reklamne kampanje, uključujući 12-očasovni teleton, sa sve upotrebom firminog logoa i zaštitnih boja.