english: By showing the public how their tax dollars are being used to fund research, they can begin to redefine universities' identities so that universities' identities are not just based on a football team or the degrees they grant but on the research that's being produced there.
non_english: Demonstriranjem javnosti kako se njihovi poreski dolari koriste za finansiranje istraživanja može se početi sa redefinisanjem identiteta univerziteta, tako da se identiteti univerziteta ne zasnivaju samo na fudbalskom timu ili diplomama koje dodeljuju, već na istraživanjima koja se tamo sprovode.