english: And yet, what behavioral economics shows time after time after time is in human behavioral and behavioral change there's a very, very strong disproportionality at work, that actually what changes our behavior and what changes our attitude to things is not actually proportionate to the degree of expense entailed, or the degree of force that's applied.
non_english: Opet, ono što bihejvioralna ekonomija stalno iznova dokazuje je to da u ljudskom ponašanju  i promeni ponašanja postoji veoma snažna disproporcija, i da ono što zaista menja naše ponašanje i što menja naš pristup stvarima zapravo nije srazmerno nivou troška koji se za to vezuje, niti stepenu sile koja se primenjuje.