english: Tastemakers, creative participating communities, complete unexpectedness, these are characteristics of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity.
non_english: Stvaraoci ukusa, kreativno učestvovanje zajednica, potpuna neočekivanost, to su karakteristike nove vrste medija u novoj kulturi, koja je pristupačna svakom, a publika je ta koja definiše popularnost.