english: They wanted to distance themselves from us because we were being crucified in the media for investing 40 percent of the gross in recruitment and customer service and the magic of the experience, and there is no accounting terminology to describe that kind of investment in growth and in the future, other than this demonic label of "overhead."
non_english: Želeli su da se distanciraju od nas jer smo bili kritikovani u medijima zbog ulaganja 40 odsto ukupnog dohotka za regrutovanje i korisnički servis i magiju iskustva i ne postoji terminologija u računovodstvu koja bi opisala takvu vrstu ulaganja u razvoj i budućnost, osim te demonske etikete dodatnih troškova.