english: By the 20th century, this commercial ethos was so powerful, that any designers who deviated from it risked being seen as cranks or subversives.
non_english: Do XX veka, ovaj komercijalni etos je bio toliko moćan da je bilo koji dizajner koji bi skrenuo s njega rizikovao da bude shvaćen kao osobenjak ili subverzivac.