english: For the company, this increased interest helps  fund new initiatives, and also boosts its overall market value by showing how many people  are willing to invest in their idea.
non_english: Za kompaniju, ovo povećano interesovanje pomaže u finansiranju novih inicijativa, i takođe podiže njihovu celokupnu tržišnu vrednost pokazujući koliko je ljudi voljno da uloži u njihovu ideju.