english: Sometimes we're expected to do good and sometimes not, and it means that people are really sensitive to cues that they're expected to do good in a particular situation, which brings us to the third and final item on our checklist: to communicate expectations, to tell people, "Do the good deed right now."
non_english: Ponekad se očekuje od nas da činimo dobro, a ponekad ne, a to znači da su ljudi veoma osetljivi na naznake da se od njih očekuje da čine dobro u određenoj situaciji, što nas dovodi do treće i konačne stavke na listi: saopštiti očekivanja, reći ljudima: „Učinite dobro delo u ovom trenutku.“