english: Richard Dawkins, whom you'll be hearing later in the day, invented the term "memes," and put forward the first really clear and vivid version of this idea in his book "The Selfish Gene."
non_english: Ričard Dokins, o kome ćete čuti  nešto kasnije, uveo je termin „memi" i izneo prvu jasnu i živopisnu verziju  te ideje u svojoj knjizi „Sebični gen".