english: When we started doing our research at BCG, we decided not to look so much at the costs, but to look at the quality instead, and in the research, one of the things that fascinated us was the variation we saw.
non_english: Kada smo počeli da radimo istraživanja na BGK odlučili smo da ne gledamo toliko na troškove, nego na kvalitet, i u istraživanju, jedna od stvari koja nas je fascinirala bile su varijacije koje smo videli.