english: As scientists, we use that to help the way people interact online, but there's less altruistic applications, and there's a problem in that users don't really understand these techniques and how they work, and even if they did, they don't have a lot of control over it.
non_english: Kao naučnici, mi to koristimo da pomognemo ljudima da komuniciraju na mreži, ali postoje i manje altruistične koristi, i problem je da korisnici zapravo ne razumeju ove metode i kako one funkcionišu, a sve i da razumeju, ne mogu mnogo da ih kontrolišu.