english: To reboot and make real tangible change, real change, so that I could look you in the white of the eyes and say, "In 10 years' time, the history of your children's lives, happiness -- and let's not forget, you're clever if you eat well, you know you're going to live longer -- all of that stuff, it will look different. OK?"
non_english: stvarnu promenu, tako da mogu da vas pogledam u oči i kažem "Za 10 godina, životi vaše dece, sreća - i ne zaboravimo, pametniji ste ako se hranite zdravo, znate živećete duže, i sve to, sve će izgledati drugačije. OK?" Dakle, supermarketi.