english: So this notion of loss aversion kicks in when it comes to savings too, because people, mentally and emotionally and intuitively frame savings as a loss because I have to cut my spending.
non_english: Pojam averzije prema gubitku proradi i kada je reč o štednji, jer ljudi, mentalno emotivno i intuitivno smatraju štednju gubitkom jer moraju da smanje potrošnju.