english: Why strangeness? Because our social relations are increasingly mediated by data, and data turns our social relations into digital relations, and that means that our digital relations now depend extraordinarily on technology to bring to them a sense of robustness, a sense of discovery, a sense of surprise and unpredictability.
non_english: Zašto "nepoznatost"? Zato što u našim društvenim odnosima, u sve većoj meri posreduju podaci i podaci menjaju naše  društvene odnose u digitalne odnose i to znači da naši digitalni odnosi sada izuzetno mnogo zavise  od tehnologije koja im donosi osećaj robusnosti, osećaj otkrića, osećaj iznenađenja i nepredvidivosti.