english: So I went out and studied a bunch of things, and I found a survey that showed that 94 percent of business leaders worldwide believe that the intangibles are important in their business, things like intellectual property, their corporate culture, their brand loyalty, and yet, only five percent of those same leaders actually had a means of measuring the intangibles in their business.
non_english: Nastavio sam da studiram i tako došao do jedne anketu koja je pokazala da 94 procenta poslovnih lidera širom sveta veruju da su nematerijalne stvari važne u njihovom poslu, stvari kao što su intelektualna svojina, njihova korporativna kultura, lojalnost brendu, etc. Pa ipak, svega pet procentata od tih istih lidera je zapravo imalo način kako da izmeri neopipljivo u njihovom biznisu.