english: (Laughter) We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips.
non_english: (Smeh) Svi se u različitim trenucima nalazimo na različitim mestima ove skale, ali ono što nam teorija difuzije inovacija govori jeste da ako hoćete uspeh na masovnom tržištu ili masovno prihvatanje neke ideje, ne možete to ostvariti dok ne dosegnete ovaj prelaz između 15 i 18 procenta penetracije tržišta. I onda sistem funkcioniše.