english: Now this is the neurological goldmine, if you like, because a known reward excites people, but what really gets them going is the uncertain reward, the reward pitched at the right level of uncertainty, that they didn't quite know whether they were going to get it or not.
non_english: Ovo je neurološki rudnik zlata, ako hoćete, jer poznata nagrada uzbuđuje ljude, ali ono što ih stvarno podstiče je nesigurna nagrada, ona koja se javlja na određenom stepenu nesigurnosti, za koju ne znaju da li će je dobiti.