english: No, what you do, is you go in and you say, "I've got a fantastic idea for an incremental innovation to an existing product we sell through existing channels to existing users, and I can guarantee you get this much return out of it over the next three years."
non_english: Ne, vi dođete i kažete, imam odličnu ideju za postepenu inovaciju jednog postojećeg proizvoda koji prodajemo poznatim kanalima, poznatim potrošačima i mogu da garantujem da ćete od njega zaraditi toliko u naredne tri godine.