english: They can give them more control over pricing, which is what the band Radiohead did with its pay-as-you-like online release of its album "In Rainbows." Buyers could determine the price, but the offer was exclusive, and only stood for a limited period of time.
non_english: Mogu da im pruže više slobode u formiranju cena, što je bend Radiohed i učinio takozvanim "Plati po želji" internet izdanjem albuma "In Rainbows". Kupci su mogli da odrede cenu, ali ponuda je bila ograničena i važila samo za određeni vremenski period.