english: And since we have this data, we need to treat it with appropriate privacy controls and consumer opt-in, and beyond that, we need to be clear about our hypotheses, the methodologies that we use, and our confidence in the result.
non_english: Pošto imamo tu veliku količinu podataka, moramo da je tretiramo sa prikladnom kontrolom privatnosti i pristankom potrošača, i pored toga, moramo biti jasni kada su u pitanju naše hipoteze, metodologije koje koristimo, i naša uverenost u rezultat.