english: And he said, "Well, recently I pitched a sustainability project to a client, and turned and he said to me, 'I know it's going to cost less, I know it's going to sell more, but we're not pioneers, because pioneers have arrows in their backs.'" I think we've got a roomful of pioneers, and I hope there are far more pioneers out there, because we need to solve these problems.
non_english: A on je rekao: ,,Pa, skoro sam predložio projekat održivosti klijentu, a on se okrenuo i rekao mi: Znam, koštaće manje, isplatiće se, ali mi nismo pokretači jer oni dobiju strele u leđa''. Mislim da imamo pokretača i nadam se da ih je još mnogo, jer moramo da rešimo ovo.