english: But when you put a little 10-gram vial on the table in front of perfumers and it smells like coumarin, and it isn’t coumarin, and you’ve found it in three weeks, this focuses everybody’s mind wonderfully.
non_english: Ama masaya parfumlerin onune 10 gramlik kucuk bir viyal koyarsaniz ve o kumarin gibi kokarsa ama kumarin degilse, ve de uc hafta icinde bulmussaniz onu, bu herkesin aklinda muhtesem bir sekilde yer eder.