english: We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
non_english: Cüretkâr bir bina teklif ettik, toplumun alıştığı tüm  formlardan farklıydı, korkmuştuk, müşterimiz de korkmuştu, topluluk da korkmuştu. Fotogerçekçi bir seri oluşturduk ve Facebook'a, Instagram'a yerleştirdik, insanlara yaptıkları şeyi  yapmalarına izin verdik: Paylaşma, yorum yapma, beğenme, beğenmeme.