english: And we should be developing things -- we should be developing packaging for ideas which elevate people's perceptions and respect for the things that we dig out of the earth and translate into products for everyday use.
non_english: Ve bizler birseyler gelistirmeliyiz-- fikirler icin paketleme gelistirmeliyiz ki insanlarin algilarini genisletebilmek ve yeryuzunden kazarak cikardigimiz materyallere saygi gosterebilmek ve onlari gunluk kullandigimiz materyallere cevirebilmek icin.