         DIGITAL MARKETING SPECIALIST       Summary     Digital marketing professional experienced in sales, marketing and account management. Google AdWords and Analytics certified with skills including PPC/SEM, lead generation, analytics, SEO, social media, landing page optimization, and creative work. Out-of-the-box creative problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills (verbal/written).        Skills      Digital Marketing Strategy   Search Engine Marketing  Search Engine Optimization  Social Media Marketing           Experience     06/2017   to   Current     Digital Marketing Specialist    Company Name   －   City  ,   State      Maintain clients' online presence, and ensuring that their products and services are effectively communicated to their target audiences.  Optimize advertising spending by implementing proper Adwords account structures, negative keywords, and A/B split testing.  Use Google Analytics data to modify site content, achieve goals, and reach KPI's, including CPC, CTR, quality score, and ROI.  Familiar with SEO strategies like competitive keyword research, domain authority analysis, and link building.         02/2016   to   07/2017     Store Manager    Company Name   －   City  ,   State      Supervises and motivate team members to meet daily high standards of cleanliness, efficiency, and customer service at all times.  Manage work schedules within established budgets for optimal store coverage.  Monitor sales and labor cost issues daily with a goal to maximize profitability without sacrificing customer service.         09/2013   to   11/2015     Sales Representative    Company Name   －   City  ,   State      Responsible for customer support, orders, and quotations via phone, fax, email, and person-to-person interaction.  Meets and/or exceeds sales and profit goals by following up on sales leads, monitoring market trends and growing the positive reputation of the company.          Education and Training     2016           Mt. San Antonio College   －   City  ,   State             2017       Digital Marketing    Career Blueprint   －   City  ,   State           