         DIGITAL MARKETING SPECIALIST         Summary     I'm a creative retail-marketing professional with 10 years of experience managing omnichannel marketing campaigns. My specialties include digital marketing and media, direct marketing with a strong emphasis on direct mail, CRM and database testing, customer segmentation, event promotions, credit, loyalty and project management. I have the innate ability to effectively and efficiently execute complex marketing campaigns in a fast paced environment with tight timelines.       Highlights                    Experience      Company Name     May 2013   to   January 2015     Digital Marketing Specialist   City  ,   State      Responsible for the discovery and development of marketing strategies for both desktop and mobile to drive traffic and sales while meeting ROI goals.  Assisted in the development, launch and management of a customer acquisition and CRM retargeting program created to attribute in-store purchases to online behavior.  Assist in the planning, execution and analysis of display advertising through various online media networks to support marketing campaigns.  Optimize SEO and SEM campaigns utilizing reporting tools such as Google Adwords to review keyword performance and return on ad spend in support of merchandising focus and promotional cadence.  Support new store openings and brand marketing events through geo-targeted digital media and marketing campaigns.  Manage partnerships with affiliates in order to promote CRM offers and storewide promotions to increase traffic and sales both in-store and online.  Leverage data to match customer's across devices and to identify new to file.  Managed all digital media relationships such as YouTube, Hulu and Pandora.  Assisted in the planning, launch and management of a brand sponsored Pandora station www.pandora.com/expressrocks.          Company Name     Current   to   January 2015     Account Director

Account Director   City  ,   State      for a large insurance and financial client.  Manage a team of 4 account executives in the execution of omnichannel marketing campaigns.  Allocate agency support and resources to ensure client assignments and day-to-day responsibilities are executed above and beyond expectations.  Develop strategies and tactics to achieve client objectives within budget and on time.  Manage vendors in the production and planning of omnichannel marketing campaigns including direct mail, email, web development and digital marketing.  Assist in identifying and developing new projects and business opportunities for both our current client and future clients.  Analyze data to apply results to future campaigns in an effort to execute more effective and efficient direct marketing campaigns.          Company Name     May 2010   to   May 2013     CRM Specialist   City  ,   State      Planned, executed and analyzed over 50 direct mail and in-store CRM campaigns that totaled approximately 150 million pieces circulated yearly.  Specialized in database testing, customer segmentation, modeling and prospecting for direct mail campaigns executed both domestically and in Puerto Rico and Canada.  Provided marketing support for partnerships with such programs as America's Next Top Model, SXSW, Coachella and Fashion Star, Managed credit and reward program that generated over $350 million in sales in 2010.  Manage gift card budget of over $1 million for card production, promotional programs and maintain B2B partnerships.  Assisted in the development and launch of the new Express loyalty program NEXT.  Assisted in customer acquisition and brand awareness to support store grand openings both domestically and internationally.          Company Name     October 2007   to   May 2010     Marketing Coordinator   City  ,   State      Assisted in the coordination and launch of our redesigned web sites; asfurniture.com and vcf.com.  Managed partnership with Columbus Crew to help in branding efforts.  Assisted in new product launches and rebranding campaigns.  Conduct competitive analysis for key markets.  Maintained cross-functional partnerships with merchandising and merchandise planning to help support marketing campaigns.  Proofed all advertisements for pricing, copy and product accuracy.          Company Name     September 2005   to   October 2007     Senior Healthcare Sales Recruiter   City  ,   State      Responsible for increasing sales through existing and new clients.  Recruited, screened and managed over 175 healthcare professionals with roles such as RN, LPN, LSW, LISW, STNA and CNA.  Created and executed direct mail campaigns that increased field staff by 20%.  Responsible for generating new business with all types of healthcare facilities.  Responsible for planning, marketing and executing seasonal vaccination clinics.          Education      Franklin University     2005       B.S  :   Marketing Marketing Promotions and Public Relations    City  ,   State      GPA:   Dean's list 2005.    Marketing Marketing Promotions and Public Relations Dean's list 2005.        North Central State College   2003         business data communications    City  ,   State      business data communications        Skills     Digital Media, Digital Marketing, Social Media, E-Mail, Direct Mail, Mobile, Promotions, Branding, Customer Acquisition/Retention, Analytics, Budgeting/Forecasting, Database Marketing, Testing, Customer Segmentation.    