         SENIOR MANAGER, DIGITAL MARKETING       Summary    Experienced digital marketer equal parts analytical and creative thinker with a passion for disruptive technologies, data, and storytelling. Six years of experience with retail market leaders in CRM, email marketing, mobile marketing, social media, analytics, and digital advertising. Open and clear communicator with demonstrated abilities to setting a strategic vision with disciplined execution.      Experience      Senior Manager, Digital Marketing   09/2017   to   Current     Company Name   City  ,   State       Responsible for creating and executing monthly retail calendar including product, promotional, and marketing strategies to meet sales plans and drive growth   Lead the development and ongoing optimization of channel strategies including email marketing, mobile marketing, paid media, and social media to increase customer engagement and LTV  Own customer and site level analytics working cross-functionally to optimize channel performance, as well as, inform product development, content creation and customer acquisition strategies   Plan and manage budgets in excess of $5M that drive incremental ROI against business objectives    Manage, mentor and develop a social media coordinator to drive engagement, follower growth, and site traffic            Digital Marketing Manager, Customer Retention   07/2016   to   09/2017     Company Name   City  ,   State       Created Customer Lifecycle Program generating a $256K annual lift amongst Active and At Risk
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Won back Lapsed customers through targeted promotional messaging at a 18% conversion rate   Piloted social advertising segmentation strategy driving a positive lift at a 551% Return on Ad Spend (ROAS)  Overhauled affiliate strategy increasing ROAS 26%, revenue 4%, and brand mentions 480%          Online Marketing Specialist   07/2015   to   07/2016     Company Name   City  ,   State       Created over 400 US online marketing activities annually increasing related selling 21% YOY and 38% to plan   Analyzed and optimized traffic across all online channels on a weekly basis  Managed SEM budget to drive traffic and conversion based on forecasted selling  Launched and led affiliate advertising pilot with 35% revenue growth  Acquired over 35K emails per week through advertising, and in-store SMS program          Global Digital Advertising & Analytics Coordinator   07/2012   to   07/2015     Company Name   City  ,   State       Identified key drivers of brand health using Boolean data logic via social listening analytics software   Increased brand mentions on social media 45% through brand ambassador programs  Awarded top mobile advertising campaigns of 2015 by Mobile Marketer for virtual eyewear try on  Planned digital, mobile, and social advertising exceeding time spent and CTR industry benchmarks 300%           Education and Training      Bachelor of Science  :   Business Administration   2012       University of Southern California   City  ,   State       Concentrations in Marketing and Entrepreneurship        Skills      







Analytics Software: Google Analytics, Omniture, Looker, Adobe Social, Netbase, Simon Data  Email Service Provider: Bronto, Apsis     