         SENIOR DIGITAL MARKETING SPECIALIST       Summary    Digital marketing professional experienced in SEO, PPC and account management. Knowledgeable about conversion rate optimization, content marketing, analytics and proficient in wide variety of SEO/PPC tools.      Highlights          Excellent written and verbal communicator  Superb time management skills   Cross-functional team leadership     Focused and driven         Skilled multi-tasker           Results-oriented  Deadline-driven  Self-directed    Detail-oriented    Customer service-oriented  Quick learner  Self-motivated professional      Microsoft Office Suite   Desktop publishing software   Graphics editing software  Web analytics software   Project management software   Social media management tools   User experience (UX) design principles,   Content management systems (CMS)  HTML and CSS knowledge           Account management   Digital Marketing  Search Engine Optimization  Search Engine Marketing           Experience     03/2015   to   Current     Senior Digital Marketing Specialist    Company Name   －   City  ,   State           01/2014   to   11/2014     Senior SEO Specialist    Company Name   －   City  ,   State      Applied ethical SEO best practices when performing tasks such as keyword research, competitive analysis, content optimization, Meta tag creation, alt tag creation and social media optimization.  Analyzed, reviewed and implemented changes to improve organic search and page rank of client B2C websites.  Claimed business listings and provided location data syndication to data aggregators.  Implemented website migrations, 301 redirects, sitemaps, robots.txt file, and fixed 404 errors.  Digital Copywriter Developed grammatically sound, benefit driven and search engine friendly content for global client B2C websites.  Produced unique and engaging content marketing pieces for cross-channel partners that featured or supported LiveEdit's SaaS product and service offerings.  Created and maintained online product user guides for the Aurora by LiveEdit CMS interface, and best practices documentation to guide internal implementation.  Managed and maintained the organization's website and social media accounts (Google +, LinkedIn, Facebook, Twitter) by linking relevant information together and adding photos and graphics as appropriate to keep visually appealing and engaging.         06/2013   to   02/2014     Lead Project Manager    Company Name   －   City  ,   State      Managed and mentored a team of Project Managers.  Set and continually managed project expectations with clients, delegated tasks and responsibilities to appropriate team members.  Coordinated production trafficking from start to finish, including: client onboarding, the development and distribution of project information, design, integration, content entry, SEO, quality assurance, training and launch.         01/2013   to   06/2013     Digital Copywriter (Contractor)    Company Name   －   City  ,   State      Developed grammatically sound, benefit driven and search engine friendly content for LiveEdit's global client B2C websites.  Produced unique and engaging content marketing pieces for cross-channel partners that featured or supported LiveEdit's product and service offerings.  Created and maintained online product user guides for the Aurora by LiveEdit CMS interface, and best practices documentation to guide internal implementation.         06/2009   to   05/2012     Communications and Membership Coordinator    Company Name   －   City  ,   State      Wrote copy, edited, designed, and distributed news releases, print and electronic newsletters and educational outreach materials on a variety of water related issues.  Managed and maintained the organization's website and social media accounts (LinkedIn, Facebook, Twitter) by linking relevant information together and adding photos and graphics as appropriate to keep visually appealing andengaging.  Managed donor database and electronic list serv by maintaining accurate records of donors, their gift histories and electronic subscription preferences.  Managed all special event and tradeshow promotion, operations, expenses and logistics including volunteer management, logistics, sponsorships, event budgets and analytics/tracking of event ROI.         06/2009   to   06/2009     Marketing Assistant    Company Name   －   City  ,   State     Established effective working relationships with clients, government officials and media representatives.     Managed internal communications, including production and management of print and electronic newsletters.  Identified and qualified new candidate leads through prospecting, cold calling, networking, referrals, targeted emails and direct mail.  Coordinated administrative processes associated with recruiting/hiring, including resume reviews, scheduling interviews, processing correspondence, documenting candidate activity, coordinating new hire activities, handling confidential material, and facilitating required background screens.  Supported agency managers with calendar management, tracking of recruiting budget, maintaining filing systems, answering and screening phone calls.          Education     2002     Bachelor of Science  :   Mass Communications     St. Cloud State University   －   City  ,   State              Certifications     Google Adwords Certified Professional - Valid through February 2017  Google Analytics Individual Qualification - Valid through September 2016  ​        Skills      Independent self-starter with analytical and statistical skills; Passion for data-driven decision making  Strong organization and time management skills; Handles multiple projects and details simultaneously  Excellent oral and written communication skills; Communicates and collaborates cross-functionally  Possesses an unquenchable thirst for learning and an insatiable hunger for self-improvement     