         DIGITAL MEDIA BUYER         Professional Summary     Versatile digital marketer bringing        Highlights          Pay Per Click (PPC)  Google Adwords   Google Analytics  Content Marketing  Social Media Marketing - Facebook, LinkedIn, Instagram    ROI Reports   MS Office - Excel, Word, Powerpoint, Outlook  PPC Bid Management  Lead Generation   Mobile Marketing  Video Marketing      SproutSocial  Hootsuite  Marin Software  Drupal  WordPress  HTML  Optimizely  Landing Page Management  A/B Testing  Multivariate Testing  Content Writing  Blogging            Experience      Company Name    City  ,   State    Digital Media Buyer   03/2016   to   Current       Oversees and co-manages PPC campaigns across multiple search engine platforms for three beauty school directory websites.  Creates, implements, and manages all organic social profiles and paid social campaigns (Facebook, Instagram, Twitter, Pinterest, etc.) strategies for beauty school directory websites.  Organizes and creates monthly blog and photo content for social profiles and blog site.  Partners with Creative Director to create original content and to promote new brand across social platforms.  Successfully increased brand awareness on Instagram and increased follower growth by over 400% within the first month of managing social account.  Attends online and local marketing seminars to actively keep up with industry changes and trends.          Company Name    City  ,   State    Digital Media Buyer   11/2014   to   03/2016       Managed over 10 different education clients' paid social media and paid search accounts across multiple platforms.  Effectively budgeted and managed over $500,000 per month in client money to implement throughout search and social campaigns.  Consistently hit client lead goals and CPI goals each month with each client's given budget.  Created and delivered paid social and paid search strategy performance reports for clients and senior management.  Communicated directly with client services team and clients regarding account management and performance.          Company Name    City  ,   State    Sales Associate   06/2014   to   10/2015       Created and managed social media accounts across multiple platforms.  Helped increase brand awareness and advertised product promotions to current customers.          Education      Bachelor of Arts  :  Communication Business    University of Missouri  ,   City  ,   State      Communication Business        Skills    account management, photo, budget, content, CPI, Creative Director, client, clients, Drupal, senior management, HTML, Internet Marketing, managing, marketing, Excel, money, MSOffice, Outlook, PowerPoint, Word, Page, seminars, strategy, websites, Content Writing   