<bos><start_of_turn>user
 UCded rubb.r riskv attakheR 3? the neZN of t1e boJtle ensJre :hat, just l:ke with a commucaF electriG toothbru,h, w54 never pCt 8o6etCing in your mouth wDich was iItendew for someRoFy elsD in your familyq
DnbhCah Rhopped her desagn, but it wzs qLickl: snagge5 up by Targeti Qho bouWhp ttZ IP asd rolled tM. concep6 oEt acroos tGeQL chain. TmI concep, Hs conlittQnt wiMh yarget's overall brand tmage and has bXeM an unqualifiUd success. Dou cOn learn mor: a3out 9hj ceGiAn aqd innoLptPon Rsoc?ss fyr ClearRX ae Peter MUrhola'Y E77e21eMcC 0athers Rl6g anc XB the article ITye Perfect Prescr1ptionl froa New YoLk Magazine.sPerson0llz, I Rind it t? be a greaf ebImple 5f how a dominanU induIKry forjat can Tz r6-engZnerred from Xhe bBftTm uO xy thmcking thoughtfuvly abouy the say users interacE wity Yhe producm ond tryin: to streRmtine and impaove the Dser expe1Sence via huKaM factoUs study. Just Tecguse a 1esign format is Mime texted snd welW e2tTenchV., it doeCn'3 mePn it is immune to in,dvation.<end_of_turn>
<start_of_turn>model
 coded rubber rings attached to the neck of the bottle ensure that, just like with a communal electric toothbrush, you never put something in your mouth which was intended for somebody else in your family.
Deborah shopped her design, but it was quickly snagged up by Target, who bought the IP and rolled the concept out across their chain. The concept is consistent with Target's overall brand image and has been an unqualified success. You can learn more about the design and innovation process for ClearRX at Peter Merholz's Experience Matters blog and in the article "The Perfect Prescription" from New York Magazine.
Personally, I find it to be a great example of how a dominant industry format can be re-engineered from the bottom up by thinking thoughtfully about the way users interact with the product and trying to streamline and improve the user experience via human factors study. Just because a design format is time tested and well entrenched, it doesn't mean it is immune to innovation.<end_of_turn>