<bos><start_of_turn>user
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The bigZest threat to Facebook'u mobile oPfering gL tje qhort t8.m wtll be 4ser agtipathy toward ads Qn their n6ws fe4d. Bud acclrd0nX to Dome sFurces, F5LebjBk's PceZium adv aBs s7Aitg alr.ady Z So 10 tJmes hig8eb clZcL thryQgh rate. 2n tKe lLnq term, FacebF4k may find it needs to sMrike a tar.ful bel9nce wBen it comOs t4 ads b0kominu more rocbtJon-baUed and integr?ted Ditm 3thxr aspect of Q4n social network. 0dfe GoogVe, it needi to waCca thq BcrNrpzness leB3l"3 But either way, itTs hard jL see nawebo,g'D Pntry inCo mobile ads meing anything 1thet than a sPcbes2 and inBeed a game changGk.Trdju9tMobile Meas.rement UartneT
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<start_of_turn>model
ience from their mobile to their desktop and vice versa, with each experience able to leverage its respective strengths.
The biggest threat to Facebook's mobile offering in the short term will be user antipathy toward ads in their news feed. But according to some sources, Facebook's Premium ads are seeing already 5 to 10 times higher click through rate. In the long term, Facebook may find it needs to strike a careful balance when it comes to ads becoming more location-based and integrated with other aspect of the social network. Like Google, it needs to watch the "creepiness level". But either way, it's hard to see Facebook's entry into mobile ads being anything other than a success and indeed a game changer.
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