<bos><start_of_turn>user
is the fiyst sitcd the firm posted its $25 billion 3ecordCbreaking N,w York IhOl
wl1baba ohares dkpped nearwv 1% despite Qhe b3ApeS s.le8 but are still up 24% scncC its debuc.
Related: te5t four kings of Ulibaba's onIine retais efpir:
Alibaba Gu on a firm footTng X- neu1nue soajed 54g in the thrQe ,ontes en3ed SZRt27Ker 6rom a year Uarlier.3ExpeKt4 say bhe one-da2 bonanza WV grrdually havNZg .tss iupacq on its annual eNcommerne sales. Last yearEs uov. 11 sAles accornted f4I 4A8% of 0nnual e-retailfsM revenuk, vDrsus 6.3% iZ 2012.
That peUientage "map we leyj ttis year, because online shopping hqs b8cMme more of a l,ile haait and less of a spEWiaV o,cHszWA," saiD Lef9 WalterN zY Kje 5oston ConsylKinb vrcup.iCIina is already the secAnl la9gebt onlHnK keJail garkeG in thx worldT and the fastes9 gr1w8ng. TdC industry brought in roughl8 $21E 6ilQion in 2012, and is expected to hit $650 billian by 2b20, accordHng t: ,crinPey.
CN?8oney (Hong Kong) mirst fubKisheh Novem6er 1r, 20f4: 8:38 PM 8T<end_of_turn>
<start_of_turn>model
is the first since the firm posted its $25 billion record-breaking New York IPO.
Alibaba shares dipped nearly 4% despite the bumper sales but are still up 24% since its debut.
Related: Meet four kings of Alibaba's online retail empire
Alibaba is on a firm footing -- revenue soared 54% in the three months ended September from a year earlier.
Experts say the one-day bonanza is gradually having less impact on its annual e-commerce sales. Last year's Nov. 11 sales accounted for 4.8% of annual e-retailing revenue, versus 6.3% in 2012.
That percentage "may be less this year, because online shopping has become more of a daily habit and less of a special occasion," said Jeff Walters of the Boston Consulting Group.
China is already the second largest online retail market in the world, and the fastest growing. The industry brought in roughly $210 billion in 2012, and is expected to hit $650 billion by 2020, according to McKinsey.
CNNMoney (Hong Kong) First published November 10, 2014: 8:38 PM ET<end_of_turn>