Core business
The core business of an organization is an idealized construct intended to express that organization's "main" or "essential" activity. Core business process means that a business's success depends not only on how well each department performs its work, but also on how well the company manages to coordinate departmental activities to conduct the core business process, which is;
1. The market-sensing process
Meaning all activities in gathering marketing intelligence and acting on the information. 2. The new-offering realization process
Covering all activities in research, development and launching new quality offerings quickly and within budget.