Cognitive anthropology
Cognitive anthropology is an approach within cultural anthropology and biological anthropology in which scholars seek to explain patterns of shared knowledge, cultural innovation, and transmission over time and space using the methods and theories of the cognitive sciences (especially experimental psychology and cognitive psychology) often through close collaboration with historians, ethnographers, archaeologists, linguists, musicologists, and other specialists engaged in the description and interpretation of cultural forms. Cognitive anthropology is concerned with what people from different groups know and how that implicit knowledge, in the sense of what they think subconsciously, changes the way people perceive and relate to the world around them.