Attention economy
Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. According to Matthew Crawford, "Attention is a resource—a person has only so much of it." Thomas H. Davenport and John C. Beck add to that definition:Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act. A strong trigger of this effect is that it limits the mental capability of humans and the receptiveness of information is also limited.