Simba (soft drink)
Simba was a sugar-sweetened, lemon-flavored citrus "thirst-quenching" soft drink created by The Coca-Cola Company. The drink was named "Simba" (meaning "lion") in the Bantu language Swahili. The soft drink was heavily researched, test marketed in 1968, introduced nationally in 1969 but ultimately withdrawn in 1972 after sales did not reach expectations.