Media ritual
Media ritual is a theoretical approach in the field of media and communication studies, which borrows thematically from the field of anthropology. The theory is based upon Carey's 'ritual view of communication' in which he asserts that "news reading, and writing, is a ritual act and moreover a dramatic one". This 'ritual' view of communication is in contrast to his 'transmission' view of communication. Media ritual theory has been elaborated in recent years, popularised in particular by Nick Couldry.