Dave Asprey
Dave Asprey (born 1973) is an American entrepreneur, author and advocate of a low-carbohydrate high-fat diet known as the Bulletproof diet which has been criticized by dietitians for making pseudoscientific claims. He founded Bulletproof 360, Inc. in 2013, and in 2017, founded Bulletproof Nutrition Inc. Men's Health described Asprey as a "lifestyle guru".Asprey is also known for his early adoption of the Internet for commerce and selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994 and his promotion of the "biohacker" movement. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems, and Citrix Systems.