Politainment
Politainment, a portmanteau word  composed of politics and entertainment, describes tendencies in politics and mass media to liven up political reports and news coverage using elements from public relations to create a new kind of political communication. Politainment, while outwardly emphasizing the political aspects of the information communicated, nevertheless draws heavily upon techniques from pop culture and journalism to make complex information more accessible or convincing and distract public attention from politically unfavorable topics. The interdependencies of politicians and media are known as the politico-media complex. Of doubtful virtue, declining amounts of content and substance can easily be compensated by giving news stories a sensationalistic twinge. Sensationalism in the news can be traced back to the Muckrakers in 1905, they set out to reform journalism and public perception of injustices.