Dominant culture
A dominant culture is a cultural practice that is dominant  within a particular political, social or economic entity, in which multiple cultures co-exist. It may refer to a language, religion/ritual, social value  and/or social custom. These features are often a norm for an entire society. An individual achieves dominance by being perceived as pertaining to a majority of the population and having a significant presence in institutions relating to communication, education, artistic expression, law, government and business. The concept of "dominant culture" is generally used in academic discourse in fields such as communication, sociology, anthropology and cultural studies.In a society, culture is established and directed by the individuals with most power (hegemony).