Mr. l>c(.'raaf, who is at the wheel in the above picture, is manager for the Kissel I Kar Sales Company in
Hiehmond. IJeshle. him is 10. .1. Ilerndon, automobile, advertising solicitor for The Times-Dispatch.
is Inmfllriont. If an .ilr hag is not.
used. onro should be taken In s,-o tha i
the oroj-s wrapping i.v applied linn!v.
STANDARDIZATION ONLY
FAIR TO MOTORISTS
Olllelal nt ^limvoll t'omiuiiiv Tellw WIij
the I!tl7 Miivm I'll Ciirn
Will Not Ilr < 'lititiK<*il>
Because it i.s not lair to owners of !
previous models, is one or tin; several :
reasons givou l>y the Maxwell .Mului
Company for announcing 111;>t the Max
well oar will not be changed, that 1 it?
Maxwell oar for the 1!?I7 season will
lie o.\ai'il> tlie same as the present
ca r.
"Owners are hep inning" to realize;
ili.it it is altogether unin e?*s; at y ami
not justified at all. lo Imj a new oat
evcrj j ear or so Just hei-atise tin- ile
si^nin^ engineer happmod to have
some new Ideas that In- believed would
attraot a few more buyers." This is
tlie statement of. Walter 12. Flanders,
president of the Maxwell <'otnpsiuy*
lie adds further: "The publio wants |
value, but wit I? good a p pea ranee, of
ootirse. but they realize to-dav thai
freakisbness in desimi doos not mean
servioe value.
"They realize that .lesigninc in
motor cars can be standardized .lust ;
as well as construction. The well-de
signed motor oar of to-day presents a
pleasing appearance, and one that does
not tire. I might say that 11 is ideal,
and there can be no good reason for
? 'hanging it, thereby rendering the
former models obsolete, or undesirable
from the standpoint of the parlietilat
lilt ver.
