As to advertising revenues on which the Typo-
graphical brief laid so much stress and the huge
advances in advertising rates which are men-
tioned in their brief, the Publishers wish to submit
to the Arbitrator that these gentlemen have given
him only a superficial idea of the state of the
advertising business as it effects the newspaper
business. It is true that rates for advertising have
been increased, but they have not been increased
in any proportion to the increase in expenses of
production. Publishers would be glad to raise the
rates to meet all the demands of^ the typographical
and other unions, but the business is of such char-
acter that we cannot attempt to put on a heavier
charge than the traffic will reasonably bear. In
order to show the Arbitrator clearly just how ad-
vertising rates have brought increased revenues to
the newspaper, and that is the real test of how
rates have been increased, the Publishers submit
affidavits to show increases in net receipts per line
and per column by various newspapers on the
basis of their present rate cards, as compared with
the rate cards which were in effect during the
same months in 1919.
(Mr. Polachek produced and filed with the
Arbitrator Exhibit R.)

Mr. Polachek— A summary of these affidavits
shows increases in advertising revenues per column
in 1920 over corresponding period of 1919:



Per cent.
