Everything you eat and wear.
This is true of everything you buy
And it is especially true of baking powder.
When a "big and cheap" can of baking powder is offered you one that
•ells for less than 25 cents a pound— LOOK-OUT.
Such powders are lacking in something—perhaps in many things. They
cannot always be dependable; they cannot always run uniform.
Such baking powders cannot be made of the best materials. They do
always produce the proper amount of leavening gas — in such cases
considerable more is required for results.
They sometimes leave the baking bleached and acid, yellow and alkaline;
and sometimes the food is unpalatable, flat, soggy or indigestible.
Just observe the difference between "biscuit made with the big and
cheap" powder and that made with a good powder.
It's the same old story over again! Cheap goods
pensive goods are extravagant. Moderation is the best policy.
Calumet is the Moderate Priced Baking Powder.
It costs a little more than cheap and big can kinds but it's worth twice as much.
Better and purer materials cannot be put into a baking powder at any price. More
careful methods of preparing do not exist.
Calumet is used and recommended by the best domestic science teachers and food
experts. It is also used by the best cooks and recommended by leading physicians
and chemists.
President Wilson's Christmas cake was baked with Calumet Baking Powder.
Another recommendation.
Ask your dealer for CALUMET — Demand it — Get it. And whatever you do,
avoid the cheap and Big Can Kinds.
Received Highest Awards World's Pure Food
 Exposition, Chicago, Paris Exposition, France, March, 1912.
THREE FAVORITE WORDS
Teacher—What are the three words you use most?
Senior—I don't know.
Teacher—Correct. 