Eidimonii Cirae-fli^pafcff
" / he Shopping Center "
"Summer Clearance"
Days
They Are Interesting Days For
Women Who Pay Frequent
Visits to the "Shopping
Center"
In the lexicon of this store, we cherish no
such word as "old." This is a NEW store
today—just as much as it was new the very
day we began business, 'way back in the year
1885.
But keeping this store new requires great
pains—eternal vigilance—and a rigid adherence to our policy of not carrying a single
item of merchandise over from one season to
the next.
Such a policy is indeed, a severe one this season—
when we know there are many staple articles that
could not be duplicated by the same makers that
produced them for less than ten to twenty per cent
above the prices we paid—and, for instance, here
are women's Silk Frocks, in the very styles to be
worn all this summer, priced now for little more
than the silk itself would sell for by the yard.
But "style" is STYLE in the book of our store
keeping—and we must sell all things in this store
while they are NEW!
So this month—the last we have in which to dispose of warm weather goods—SUMMER CLEARING
SALES will go on with undiminished energy in all
eections of the store where summer merchandise is
sold. 