BUT REO PRIDE PROMPETS that we absorb the extra cost, as we have for months past, and keep the price where it is until conditions will, happily, return to normal.
THE FOUR-CYLINDER ROADSTER?same wonderful chassis, same price, is the smartest thing on wheels?the most popular car in the world among physicians, and all professional and business men. Also $876.
TO SUPPLY A GROWING DEMAND for an enclosed body on Reo the Fifth chassis, we have planned to build a limited number. The quality will be Reo?which is to say, excellent. The top is rigidly supported at front and rear. Removable glass panels convert it into a veritable limousine for winter, and these discarded and with Jiffy curtains (which are also furnished) it is an ideal summer touring car. The price is $1026.
NOW YOU WONDER, and naturally, how we can reduce the price of the Reo Six models and not the Four?especially after what we have just told you about the increased cost of production.
SEEMS ILLOGICAL at first blush?doesn't it? But it isn't. For the truth is never illogical. And the truth is that despite the present higher prices of materials and labor still it costs us less to make this six-cylinder model than it did a year ago.
BY THE WAY?there's the greatest possible example of the workings of the Reo plan and its beneficence to buyers. Listen!
REO THE FIFTH SOLD FOR $1250 in 1912. Its price was reduced by successive stages from year to year as follows: $1175, $1050, and now is $875 f.o.  D. Lansing.
SAME CAR?No?an infinitely better car?for each year we have incorporated refinements and added equipment as the art has developed. 