The freight bill of shippers will mean an increase of nearly $6,000,000 annually. This has not added to the retail cost of California's citrus fruits. "Prices received for perishable farm products are determined by the conditions of supply and demand, and the impact of world wholesale prices, while the costs of production or transportation exert only a remove influence," says General Manager Powell of the "Exchange" in his report. "The citrus fruit grower finds it impossible to pass on to the consumer these increased costs. He can get only what the public is willing to pay. The producer of perishables must sell, even at a loss, or allow his products to rot in the fields."

There are 10,000 members in the California Fruit Growers Exchange. The Mileage Increased and Cost Reduced—for Small Cars. You can buy Goodyear Tires today at prices which are no higher than they were ten years ago. And from these tires you can now obtain more actual mileage due to advancements made by Goodyear in their construction since 1910. The present cost of Goodyear mileage therefore is decidedly less and this fact applies to all the line, including the 30x3, 30x3½- and 31x4-inch size Goodyear Tires built especially for small cars. If you own a Ford, Chevrolet, Dort, Maxwell or other car taking these sizes, go to your nearest Service Station for Goodyear Tires—get exceptional mileage at very low cost. 