But if he used it only HALF that number of hours, yearly, the Car would cost him $100, MORE for every hour he used it. How MUCH he uses it will depend, to a considerable extent, upon the PRICE of TIRES and GASOLENE.
This was one of the reasons why we inaugurated the Goodrich. "FAIR-LIST" Propaganda against High prices, and Padded-Price Lists, on Tires. It is a further reason why we NOW keep our own Goodrich Prices DOWN to the very moderate "Fair List" figures here quoted. In keeping OUR Tire prices down we being, by Jar, the largest, Auto and Truck Tire Mfg. in America! (westrain others from unduly raising THEIR Prices. Prices to the limit which a fast-rising demand, for slightly tempts manufacturers to charge. EATER Fabric Tires are NOT raised, and cannot be made, at ANY price, than are produced by The B. F. Goodrich Co. At 15% to 50%, higher price could well be justified for these same Tires, by fair comparison with other Tires sold at 15% to 50% higher prices. Will you help your own interests (present and future), by further expanding the Sale of that Tire which demonstrates its Intention, through LOWER the Cost of its Tires to you, with every INCREASE in its Volume? Will you thus endorse, and support, a Policy which PREVENT  ENTS OTHERS from forcing up the Market on Tires? Compare Goodrich Fair-List prices, here quoted. Bear in mind that NO Fabric Tires, at ANY Price, are "better," no House more Fair, and GENERAL, on proper Adjustments. THE B. F. GOODRICH CO., Akron, O. 