They have sought quality—not price. We seldom have people ask us the price of this car. When we tell them $1090 Detroit, they are very much taken back. We get little of the "price" trade. Most of those who come to us have passed that era in car buying. They want quality. And they know pretty well where to look for it. They look for it in the sound of the engine, in the action of the clutch, in the action of the steering apparatus, in the sound of the differential.
They examine the radiator, try the brakes, observe the kind of glass in the windshield, note the kind of material in the top, and then poke around into the corners of the body.
That much done, they get into the car and try her out. For they are smart enough to know that the biggest result of quality is performance.
That's what usually brings us the sale. For performance is the car's middle name. She's got amazing acceleration—so lively and full of spunk.
And then she climbs hills so quickly and hugs the road so well at a rapid clip.
And, best of all, she handles so easily. She's as obedient as any creature man ever made.
Once you try her, you, too, will understand the "run" on her. It's a thing difficult to explain, but three editions of a car in a year's time is something to ponder over.
We have; it direct by telegraph that Chalmers will continue to make these 3400 r.p.m.'s next season. There's no time limit set. As soon as these last 20,000 are built and out of the way there will probably be more. 