In England, in recent years, numerous organizations have
been formed varying widely in strength and significance,
which carry on a propaganda for protectionistic ends, and
which have become known under the general name of the
' All British ' movement. In March 1911, an ' All British '
shopping week was set apart by several societies, especially
by the ' Union-Jack Industries League '. In the same year
the ' All British Industries Association ' was founded, which
by its motto, ' Buy British Empire manufactures and pro-
duce,' publicly announces its purpose of accomplishing in
England results similar to those achieved by organizations
of the same type in Canada and in the United States. Again,
the ' British Empire League ' proposed the idea of a British
Empire trade-mark which should designate and commend
to the public all products of the British dominions. On
April 20, 1910, the first steps were taken toward registration
in accordance with Section 62 of the Trade Mark Act of 1905 ;
but as the formation of a regular corporation was found
necessary for this purpose, such an organization was effected
after two great mass meetings (October 26, 1910, and Marchl5,
1911) and chartered under the name of the ' British Empire
Trade Mark Association '. The ofiicial representatives of the
colonies (High Commissioners and Agents -General), about
130 chambers of commerce and several hundred business
firms have joined the association. Its members receive in
return for a yearly payment the right to affix the national
trade mark to their goods, provided of course that the latter
have in fact been produced in some part of the British Empire.
