Mr. Douglas— But is it not a fact that you
contract with a firm like an automobile concern
for so many thousand lines; and is it not a fact
that he uses those lines inside of six months,
and he don't go his year?

Mr. Polachek— Sometimes he does; but what
they always contract— and I can show you hun-
dreds of advertising contracts—is that they may
ask for ten thousand lines or more to be used
within one year. Now. he may use the ten thou-
sand lines, hut he holds his contract as a very
valuable asset, as to any other business he wants
to place during that year; and he will stick to
the last day he will put in under that contract.
Mr. Douglas— That may be true, but others run
out inside of three months, and they use up their
number of lines on the contract,

Mr. Polachek — I know of no such contracts,
Mr. Douglas.
Mr. Douglas— Mr. Polachek, do you remember
the time we went over a lot of advertising with
you, as to whether it should be reproduced or not,
and there were a lot of them in there that had
used up their limit?

Mr. Polachek— I have no such recollection, Mr.
Douglas. Furthermore. Mr. Arbitrator, with
these costs mounting up in this direction, and
these expenses mounting in every direction, the
slightest disturbance in the business condition
which would result in a reduced volume of
advertising would upset the whole calculation,
wouldn't it? You and I have lived through many
a period where we have seen a sudden slump of
25 to 50 per cent, in advertising.
Mr. Rouse— But that is not in these enlightened
days.
