Straight Up
Joseph J. Romm
 The title of the book's introduction, "Why I blog", is a play on the title of George Orwell's essay, "Why I Write". Romm states, "I joined the new media because the old media have failed us. They have utterly failed to force us to face unpleasant facts. From this starting point, Romm posits that global warming is a bipartisan issue. He writes, "Averting catastrophic global warming requires completely overturning the status quo, changing every aspect of how we use energy – and doing so in under four decades. Failure to do so means humanity's self-destruction." The book collects, reprints and updates postings from his blog, ClimateProgress.org, as the main part of his content, adding introductions and some new analysis. In his first chapter, Romm argues that the media perpetuates the status quo through laziness and a misunderstanding of how to present a "balanced" story. For example, he believes that the media did a bad job of assessing the outcome of the Copenhagen summit in December 2009. Romm comments that global warming is a science story, but that the traditional news media, which has scaled back on specialized reporting, has given the story to political reporters who don't understand, and have not time to research, the scientific consensus. He next presents research concerning the science of climate change, as explained by what Romm calls "uncharacteristically blunt scientists". In the third chapter, Straight Up presents proposed solutions to reducing greenhouse gas emissions through the use of clean energy technologies and other currently available technologies. For example it describes what Romm believes are the advantages of plug-in hybrid electric vehicles, generation of energy through wind and solar power, including concentrated solar power using mirrors to concentrate the sun's energy. He writes that "A 20 percent reduction in global emissions might be possible in a quarter century with net economic benefits". "Our plan", says Romm, must be "Deployment, deployment, deployment, R&D, deployment, deployment, deployment." The next chapter discusses peak oil. The next chapters move into the politics of global warming and what Romm sees as a "right-wing disinformation machine" that confuses and misleads the public, by, for example, fostering what Romm calls "Anti-Scientific Syndrome". The book says, "the economic cost of action is low, whereas the cost of inaction is incalculably greater – what exactly is the 'price' of 5 feet of sea level rise in 2100 … and losing all of the inland glaciers that provide a significant fraction of water to a billion people? Or the price of losing half the world's species? ... the bottom line is that the economic cost of action is low, whereas the cost of inaction is incalculably greater". Romm calculates that deployment of existing technologies on the massive scale that can save the climate can be accomplished at the cost of 0.12 percent of global GDP per year. Romm advocates citizen action to pressure Washington and industry to act quickly and decisively to reduce greenhouse emissions. Otherwise, he argues, we will fall behind in the race to commercialize profitable technologies. "China has a excellent track record of achieving gains in energy efficiency and has begun to ramp up its efficiency efforts and aggressively expand its carbon-free electricity targets (recently committing, for instance, to triple its wind goal to 100,000 MW by 2020). ... will the United States be a global leader in creating jobs and exports in clean energy technologies or will we be importing them from Europe, Japan, and the likely clean energy leader in our absence, China"? In the last chapter, Romm posits that progressives are "lousy" at educating the public, and he offers ways in which he thinks they can be more effective at messaging. In his conclusion at the end of the book, Romm argues that the global economy is a sort of ponzi scheme, in which our failure to prevent the worst effects of climate change now could eventually cause the world economy to fall apart just like a ponzi scheme.