The David Beckham Experiment
Grant Wahl
 In January 2007, 31-year-old Beckham, one of the world's most famous soccer players, at the time playing with Real Madrid, shocked the sports world by signing a five year contract with MLS team LA Galaxy, effective from the end of La Liga 2006-07 season, which was in progress when the announcement was made. In addition to playing football, under the advisement of talent manager Simon Fuller and his company 19 Entertainment, Beckham set out to conquer the U.S. celebrity scene. At this time, Grant Wahl was given unprecedented access to the English player, his inner circle, and team to promote his arrival to the league. To 19 Management's dismay, Wahl would not relinquish control of his articles or methods of procuring information. As a result, Wahl was able to give a behind-the-scenes account of Beckham's impact on LA Galaxy. Initially, Beckham had a great financial impact on LA Galaxy drawing sold out crowds, additional owners, additional sponsors, and an increase in sold merchandise. Behind the scenes, Beckham's management was seeking control over the team and league. Beckham's designated player status as well as his overall stature and celebrity enabled him to seek preferential treatment including the captaincy, his own parking spot right next to the dressing room, and his own hotel room on road trips. This preferential treatment along with Beckham's salary (much higher than that of his teammates) greatly affected the team. Ripping the captaincy out of Donovan's hands had heavy consequences. Both years when Beckham was captain, the team failed to make it to the MLS playoffs. The book also delves into larger issues such as the MLS's failing structure.