Hey Rube
 Most of the columns were written primarily as sports commentary, but tend to branch into other subjects -- commonly politics and social commentary -- either due to a perceived relevance to the sports news, or as a result of Thompson's natural discursive tendencies. Some articles are focused on subjects entirely outside sports. like 'Love Blooms in the Rockies' and 'Fear and Loathing in America', which deal with the 9/11 attacks and Thompson's marriage. Thompson also chimes in on world events at the time of writing the articles. He voices his distaste for the 2000 presidential election, promotes warning as he writes through September 11, and tells of his crusade to free Lisl Auman from a harsh lifetime in prison sentence. Included in Hey Rube is a copy of a personal report written about Thompson during his time in the United States Air Force at Eglin Air Force Base in Florida. It requests that he be reassigned duties and advises that Thompson should not do any unauthorized writing or accept outside employment with local media. Thompson also includes a personal political statement and an “Honor Roll” which includes the names of such figures as Johnny Depp, Fidel Castro, Al Gore, and Anita Thompson. The title is taken from the 19th century slogan Hey, Rube!, a slang term of circus folk used to rally other carnies to their aid during a fight with a patron from the local town. Thompson elaborates in the introduction on the meaning of the term and the zeitgeist of old-fashioned circuses from the golden era that spawned the term.