Taking On the System: Rules for Radical Change in a Digital Era
Markos Moulitsas
 Taking On the System is presented as a political primer for a new generation of progressive activists. The book is centered on the argument that in order to bring about change in the Information Age, activists will need to learn how to bypass traditional barriers to mass communication by effectively exploiting newly emerging media such as blogs, podcasts and video hosting services like YouTube. Moulitsas has cited Saul Alinsky's Rules for Radicals as a direct inspiration for Taking On the System, referring to his book as "sort of a Rules for Radicals for the digital age": It’s no secret that I have little love for the old-school street protest model of activism – not because I’m opposed to street theater, but because it’s simply not effective in today’s world. So how do you change the world in today’s world, with its fragmented media landscape, with democratizing technologies, with dramatic changes in how we interact with each other, and with a culture evolving at neck-breaking speeds? That’s what I’m trying to decipher.