The change of focus from the original Council proposals was important, as was the emphasis on the patient ’ s right to access information as opposed to the possibility of pharmaceutical companies providing information. This was achieved by a ban on direct consumer advertising for prescription-only medicines.
The change of focus from the original Council proposals was important, as was the emphasis on the patient ’ s right to access information as opposed to the possibility of pharmaceutical companies providing information. This was achieved by a ban on direct consumer advertising for prescription-only medicines.
Era importante mudar a perspectiva das propostas originais do Conselho, tal como a tónica sobre o direito dos doentes a ter acesso a informação, em oposição à possibilidade de as empresas farmacêuticas facultarem informação, o que se conseguiu através de uma proibição sobre a publicidade directa aos consumidores de medicamentos sujeitos a receita médica.