Retailers, sporting goods makers, and other businesses benefit from extra afternoon sunlight, as it induces customers to shop and to participate in outdoor afternoon sports. In 1984, Fortune magazine estimated that a seven-week extension of DST would yield an additional $30 million for 7-Eleven stores, and the National Golf Foundation estimated the extension would increase golf industry revenues $200 million to $300 million. A 1999 study estimated that DST increases the revenue of the European Union's leisure sector by about 3%.
How much extra money from DST did Fortune predict for 7-Eleven on account of DST?
$30 million
In 1984, Fortune magazine estimated that a seven-week extension of DST would yield an additional $30 million for 7-Eleven stores, and the National Golf Foundation estimated the extension would increase golf industry revenues $200 million to $300 million.
In nineteen eighty-four, Fortune magazine estimated that a seven-week extension of DST would yield an additional thirty dollars million for seven-Eleven stores, and the National Golf Foundation estimated the extension would increase golf industry revenues two hundred dollars million to three hundred dollars million.
How much extra money from DST did Fortune predict for seven-Eleven on account of DST?