Williams continued: "The music video is part of the "I Touch Myself Project" which was created in honour of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first."
Williams tęsė: „Šis muzikos klipas yra dalis projekto „I Touch Myself Project“, kuris įgyvendinamas žymiosios Chrissy Amphlett garbei – ji mirė nuo krūties vėžio ir padovanojo mums savo hitą norėdama priminti moterims pirmiausia pasirūpinti savo sveikata.“