This shampoo has a wonderful fragrance. It lathers up easily so I did not need to use an excessive amount om my large dogs' The Oatmeal and other ingredients seemed to be effective on the itch and irritation of my dog's skin. So far so good, I think I'll buy it again although after three baths x two dogs there is plenty in the bottle.
I believe that many pet owners will find the p roduct easy to use because it lathers easily and pets get clean!