The foam does not feel like memory foam. It actually feels kinda hard and rough, but it's comfortable enough. I suppose the toughness of the foam gives me some confidence that it will last me for awhile and won't break down or become flat. It feels better to use the cushion, than without it or with a regular seat/pillow cushion. Upon arrival, it had a strong rubbery smell that also stinks anything that it touches, but the smell seems to goes away over time and becomes less noticeable. I think the cost should be cheaper for the quality. Overall, I like the cushion and it's been helpful for my piles when I need to sit for long periods.
Decent donut cushion for hemorrhoids