I love this brand. The similarity to Fir Coat is a little bit disappointing, and both of those are very close to Salem (although Salem lacks the holographic glitter and has a black base rather than a deep blue, the colors are very close by merit of being dark blue/greens). I've TRIED to provide photos of all three for comparison, but for some reason I'm unable. I like them all and don't regret the purchase at all, it's quite cute and even if it's very close to Fir Coat...well, it's very close to one of my favorites so that isn't exactly a bad thing. As for the brand and the polish quality itself, I love this brand and find it has a lot of staying power even with the considerable abuse that I put it through. It removes well when I want it to, but holds up very well.
If you liked Fir Coat...Well, this is almost the same.