Can I use other brand name in advertisement when manufacturing peripheral?
<p>For example, if I manufacture mouse for Apple computer, can I advertisement that my mouse is for Apple computer? That is, use the Apple name in my advertisement.</p>

<p>Can Apple prevent me from saying that "my product is for Apple computer"? If that is the case then how can I tell the customer that my product is for Apple computer?</p>

<p>Juristiction has alot to do with this - some countries might say you are infringing, some not.</p>

<p>The law for the most part is there to prevent ill intent - thus, so long as you don't market yourself, your business or your product as having a special relationship with Apple (or whoever) then photo usage could be considered acceptable under fair use. If your mouse took up 5% of the photo and your Apple or other branded products took up 95% of the photo, or you plastered the Apple logo everywhere, then you are leaning a little heavy on the wrong side of the law.</p>

<p>You need be careful of your wording - unless you have Apples endorsements, you should say something like "works on Apple devices" not "approved by Apple".</p>

<p>Newspapers, TV shows don't always pay for brand promotion yet they could well feature brands without the manufacturers permission. This is permitted because the product is not the message but is at best the side salad to a main course.</p>

<p>Sometimes an exact copy of something is not required for you to be considered to be infringing someone else's protection. Think of Samsung's war with Apple where Apple argued Samsung purposely designed their hardware to look like (early versions of) iPad and iPhone. Courts in various countries both agreed and disagreed on this as some folks seen similarity and thus infringement, while others were clear they were different products.</p>

<p>So whatever you do, don't try bend the rules but instead ask yourself what the average joe out there would think - if they misunderstand the message your photo/design/words carry, then you are likely to be upsetting someone who will be in touch. They might argue it in court, they might win, they might not. You just got to ask yourself if its worth the hassle.</p>

intellectual-property branding