How is it Legal for sites like Udemy to charge more than 517% (Literally) to it&#39;s existing users?
<p>If you search for any courses in Udemy, when you are not logged in and Incognito (important, as they do cookie tracking and mix ups with pixel track as well).</p>
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<p>You will see a significantly low price.</p>
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<p>But,as an existing user, the moment I sign in</p>
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<p>I have seen a price jumps to more than 500% ! (This will also happen if you serach for a course logging in from the same browser, even if you are  not signed in, mostly cookie tracking.)</p>
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<p>Here is an example screen shot. Price of a course is $29.99.</p>
<p><a href="https://i.stack.imgur.com/mtavs.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/mtavs.png" alt="enter image description here" /></a></p>
<p>Now, sign-in, and boom: I am being sold with a markup of 517% !!!</p>
<p><a href="https://i.stack.imgur.com/owqQd.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/owqQd.png" alt="enter image description here" /></a></p>
<p>How is this even legal? Does it not amount to classic bait &amp; switch?</p>
<p>I am aware some travel booking sites do empoy these tactics, but vaguely remember they got a slap on their wrists and I am not sure if they still do that.</p>

<h2>Price discrimination is not <em>prima facie</em> illegal in Australia</h2>
<p>The former <em>Trade Practices Act</em> 1974 (Cth) prohibited it in s49 but that was repealed in 1995.</p>
<p>Certain pricing strategies can be <a href="https://www.accc.gov.au/business/pricing-surcharging/setting-prices" rel="nofollow noreferrer">unlawful</a> but selling at different prices to different people isn’t (unless the basis is a protected class under anti-discrimination law).</p>

software consumer-protection australia