CAN-SPAM Act - Commercial Advertisement or Promotion
<p><a href="https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business" rel="nofollow noreferrer">CAN SPAM Act</a> requires telling your email recipients where you're located:</p>
<blockquote>
<p>Your message must include your valid physical postal address. This can
be your current street address, a post office box you’ve registered
with the U.S. Postal Service, or a private mailbox you’ve registered
with a commercial mail receiving agency established under Postal
Service regulations.</p>
<p>The FDC defines the CAN SPAM Act as including  &quot;all commercial
messages, which the law defines as “any electronic mail message the
primary purpose of which is the commercial advertisement or promotion
of a commercial product or service,” including email that promotes
content on commercial websites&quot;.</p>
</blockquote>
<p>Some emails are sent without explicit commercial content. For example:</p>
<ul>
<li>A user signs up and receives a verification email</li>
<li>After confirming account, they receive a welcome email</li>
<li>If they request a password reset, they get an email with password reset link</li>
<li>When they complete a purchase, they get an email confirmation their purchase</li>
<li>When tracking information is available they get tracking</li>
<li>After completing a purchase, they're asked to leave feedback or a review for the product they purchased</li>
</ul>
<p>Does any of this constitute commercial advertisement or promotion? Would a business be required to include a business address at the end every email sent from the list above?</p>
<p>Thanks</p>

<p>All oif those except perhaps the feedback seem to be &quot;transactional&quot; content to which the CAN SPAM requirements do not apply. The feedback request looks to me as if it first the 'other&quot; class in the linked FAQ, and so also would not trigger the requirements.</p>

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