Would it be illegal to include a Disney character&#39;s name in my business&#39;s Name?
<p>For example, "Bambi Publishing" or "Pinocchio Publishing?"</p>

<p>Neither "<a href="https://en.wikipedia.org/wiki/Bambi_(character)" rel="nofollow noreferrer">Bambi</a>" nor "<a href="https://en.wikipedia.org/wiki/Pinocchio" rel="nofollow noreferrer">Pinocchio</a>" are original Disney characters and the latter is in the public domain as far as copyright goes. </p>

<p>All of the Disney imagery surrounding the characters <em>is</em> Disney property.</p>

<p>Even then, Bambi is a legitimate name that pre-dates the source material of the Bambi book or the Disney film that brought the book to the screen, so as long as your Bambi is not a deer, it could work.  All this said, Disney is quite litigious and will come down on remotely similar works of theirs... and the Disney theme parks often do have restaurants and stores that make use of characters likenesses and often pun off of them, though neither of those two buisnesses are stores that I know of.</p>

copyright trademark