Is it obligatory to make my name and address known publicly in compliance with Art 13 GDPR?
<p>I'm a private individual. I live in EU. I'd like to create a personal blog on blogger.com and put there Google AdSense advertisements. Do I have to state there also publicly my given name, surname, and my personal address where I live according to Art 13 GDPR?</p>

<p>Yes. Art 13 requires you to provide “the identity and the contact details of the controller”. You are the data controller. Your name and address are necessary to establish your identity.</p>
<p>Using AdSense means you're offering an internet society service commercially. In that case, there's also probably some EU fair competition directive that was implemented in your countries national law and will provide equivalent requirements. For example, my country Germany has a far-reaching <em>Impressumspflicht</em>.</p>
<p>Not sure if this is the most relevant EU law, but Art 22 of <a href="https://eur-lex.europa.eu/eli/dir/2006/123" rel="nofollow noreferrer">Directive 2006/123</a> requires that your country passed laws to ensure that you make available “the name of the provider, his legal status and form, the geographic address at which he is established and details enabling him to be contacted rapidly and communicated with directly and, as the case may be, by electronic means”. I think you would be in scope of this directive since you're acting commercially.</p>
<p>This legally mandated self-doxxing is unfortunate for private bloggers, but it's also essential for making it possible to enforce data subject rights: if you were to violate someone's privacy rights, how could they sue you if they don't know where to serve you with a lawsuit?</p>
<p>However, all things are a balancing act. These requirements are not intended to limit freedom of expression. If you're just trying to communicate something to the public without jeopardizing your anonymity, then paradoxically social media services can be more attractive.</p>

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