Can pricing be trademarked?
<p><a href="https://law.stackexchange.com/questions/37775/can-pricing-be-copyrighted">This earlier question</a> asked whether a pricing scheme could be copyrighted.  I wonder if pricing could be trademarked.</p>

<p>Suppose Christopher Columbus Pizza was famous for selling a large pizza for $14.92.  Can they obtain a trademark on $14.92 to prevent competitors from also advertising their pizzas for the same price and confusing customers as to the quality or source?</p>

<h2><strong>No</strong></h2>

<p>An actual price is merely descriptive, amd cannot be a trademark, any more that "computer" can be for a PC.</p>

<p>A phrase including a price could be a trademark. Once upon a time, Pepsi used the slogan "Twice as much for a nickel too" which ws, or may have been, a trademark. They hypothetical Christopher Columbus Pizza could use a phrase such as 'A new world of flavor for only $14.92", but not, I think, the price alone.</p>

trademark