In the EU, with GDPR in force, can a company refuse service if a customer doesn&#39;t want marketing emails?
<p>I am having an argument with a local discount airline in the EU:</p>

<p>They have been sending 3 up-sell emails for a single flight. Under GDPR, it is my right to revoke any consent to receive marketing material.</p>

<p>Their argument is that email is an all or nothing and if I opt-out of marketing emails, I will not receive purchase confirmations, etc.</p>

<p>I am wondering if this is legal under GDPR to limit service because I refuse to receive marketing emails.</p>

<p>No, they can't do that. <a href="https://gdpr.eu/Recital-42-Burden-of-proof-and-requirements-for-consent/" rel="nofollow noreferrer">GDPR Recital 42</a> states:</p>

<blockquote>
  <p>Consent should not be regarded as freely given if the data subject has
  no genuine or free choice or is unable to refuse or withdraw consent
  without detriment.</p>
</blockquote>

<p>Here's some more context on <a href="https://gdpr.eu/gdpr-consent-requirements/" rel="nofollow noreferrer">consent requirements</a>.</p>

gdpr