Can mythological names be trademarked and become associated with an entity (eg. a company)?
<p>Can the names of creatures, deities (gods), locations, etc. be trademarked and become associated with a specific entity (so it receives protection against dilution)?</p>

<p>Yes. For example, <a href="https://www.uspto.gov/trademarks/search" rel="nofollow noreferrer">search the USPTO trademark database</a> for &quot;<a href="https://en.m.wikipedia.org/wiki/Deimos_(deity)" rel="nofollow noreferrer">Deimos</a>.&quot;</p>
<p>See also &quot;<a href="https://www.caranddriver.com/news/a18738574/lamborghini-trademark-for-deimos-may-point-to-future-model/" rel="nofollow noreferrer">Lamborghini Trademark for 'Deimos' May Point to Future Model</a>&quot;.</p>

trademark