Trademark Section 2(d) Refusal: Likelihood of Confusion
<p>I'm having some trouble with a Section 2(d) Refusal: Likelihood of Confusion for a self-filed trademark in two classes. The fictional example below closely and accurately replicates the situation:</p>

<p>Trademark filed as "text": <em>Sunset Bike Company</em></p>

<p>This was denied because "Bike" and "Company" are general terms for the specific Classes filed under, and because of cited conflicts that cause confusion with:</p>

<ul>
<li>Sunset Home</li>
<li>Sunset Ski &amp; Bike Company</li>
<li>Sunset Ski</li>
</ul>

<p>Can the use of capitalization and combined words/characters help us avoid this confusion? Possibilities could include:</p>

<ul>
<li>"SunsetBike"</li>
<li>"SUNSETbike"</li>
<li>"S U N S E T B I K E"</li>
</ul>

<p>Generally no - playing with the font and or spelling will not be enough to overcome rejection of a trade mark registration for confusion.</p>

<p>Hire a trade mark lawyer.</p>

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