Using a Trademarked name on my company slogan phrase
<p>Can A new business  use a trademarked Company name in its business slogan phrase?</p>
<p>For example: &quot;Stripe&quot; is a trademarked name for a payment gateway company. Suppose a new business wants to use it in a business slogan as &quot;The stripe of Bitcoin&quot;. Could Stripe successfully sue the new company for using such a slogan?</p>

<p>A slogan such as &quot;The Stripe of Bitcoin&quot; might well be taken to indicate that the seller of a product or service is trading on the good reputation associates with the mark &quot;stripe&quot;. If so, that would probably be a form of trademark infringement, assuming thst &quot;Stripe&quot; is protected as a trademark, unless the permission of the holder of the trademark &quot;Stripe&quot; was obtained. Payment processing and cryptocurrency handling are sufficiently closely related that customer confusion is possible.</p>
<p>Note that <strong>competitive</strong> use is generally permitted. One can, for example market a soft drink with the tag &quot;<em>The cola that's better than Coke</em>&quot; without permission from Coca-cola (which i doubt anyone would ever get). This is because when a marketer says &quot;X is better than Y&quot; no one reasonably thinks X is sponsored or approved by Y, nor will anyone be lead by this tag into thinking that X and Y are the same.</p>
<p>Other forms of <em><strong>nominative use</strong></em> are also allowed without permission from the trademark holder. For example, a computer component might have been advertised as: &quot;<em>compatible with Intel Pentium</em>&quot;, as this is just using a trademark to name a related product, and does not imply affiliation or sponsorship.</p>
<p>But a tag such as &quot;<em>The Rolls-Royce of pencils</em>&quot; might be ruled to be infringing, even though Rolls does not, as far as I know, make pencils.</p>
<p>Note that the details of trademark law vary significantly from one country to another. Note further that trademarks protected in one country may not be protected in another. The question does not specify any jurisdiction, so no answer can refer to the particular country that the asker may have in mind.</p>

trademark