Is this information considered personal?
<p>Imagine a UK-based company made an application to order food from restaurants. The company decided to share the following information with the restaurants to summarize orders made</p>

<ul>
<li>restaurant location</li>
<li>food type</li>
<li>user age</li>
<li>user gender</li>
<li>time and date of order</li>
</ul>

<p>I believe this information is not personal because we can not know the user's identity from only this information, is this correct?</p>

<p><strong>No, this is not personal information.</strong></p>

<p>This is not considered personal information because it does not relate to something specific only to the user. Even if the user could somehow be identified based on the data provided by the company, it still would <strong>not</strong> be considered personal. This becomes a <strong>legal question</strong>, due to the fact that if we allow people to determine what's "personal" to them, the definition of what is "personal" becomes extremely subjective. The legal definition for your area and the one in the dictionary will probably be different.</p>

<p>To further answer your question, all 8 billion of us have an age, gender and food preference; only you live at your address(with the exception of family), use your social security number, and present your driver's license when pulled over.</p>

<p>TLDR: you must seek legal advice.</p>

<p>Since you've stated that this is relating to a UK company, it will fall under GDPR as interpreted by the Information Commissioner's Office (ICO).</p>

<p>I suggest you read their guidance on this thoroughly:
<a href="https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/key-definitions/what-is-personal-data/" rel="nofollow noreferrer">https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/key-definitions/what-is-personal-data/</a></p>

<p>And if you're feeling so inclined, you can read the full regulation here:
<a href="https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679&amp;from=EN" rel="nofollow noreferrer">https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679&amp;from=EN</a></p>

<p><strong>DISCLAIMER:
I'm wary of quoting parts of these pages here as it's possible they could change, check for the most updated information and take sound legal advice!</strong></p>

<p>A couple of key parts of the legislation here are:</p>

<p>It's definition of personal data:</p>

<blockquote>
  <p>‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;</p>
</blockquote>

<p>And (emphasis mine):</p>

<blockquote>
  <p>The principles of data protection should apply to any information concerning an identified or identifiable natural person. <strong>Personal data which have undergone pseudonymisation, which could be attributed to a natural person by the use of additional information should be considered to be information on an identifiable natural person. To determine whether a natural person is identifiable, account should be taken of all the means reasonably likely to be used, such as singling out, either by the controller or by another person to identify the natural person directly or indirectly.</strong> To ascertain whether means are reasonably likely to be used to identify the natural person, account should be taken of all objective factors, such as the costs of and the amount of time required for identification, taking into consideration the available technology at the time of the processing and technological developments. The principles of data protection should therefore not apply to anonymous information, namely information which does not relate to an identified or identifiable natural person or to personal data rendered anonymous in such a manner that the data subject is not or no longer identifiable. This Regulation does not therefore concern the processing of such anonymous information, including for statistical or research purposes.</p>
</blockquote>

<p>So if you think that the data available would be sufficiently difficult to attribute back to an individual, then it would be considered anonymous information. If however, you think it is <em>possible</em> via any means reasonably likely to be used, to identify an individual with this data, then it is only pseudonymised and should be considered personal data.</p>

<p>For example... consider if is it possible, that the owners of one of the restaurants could take the information given and ask a delivery guy something like: "hey do you remember the order you delivered a month ago? They ordered some X and would have been a man about 30 years old?"</p>

<p>The only real advice anybody should give here is this - you must seek professional legal advice on the matter.</p>

<p>Good luck!</p>

<p>Given the time and date of the order, and the food type, it might well be possible for the restaurant to determine the specific order. Then if the customer paid with a credit card, it would be possible to connect to exact identification of the customer. Or it might be done via a delivery address. </p>

<p>So I do not think one can be confident or complacent that this application does not involve personal information. I agree that specific legal advice from someone with GDPR knowledge should be sought. </p>

united-kingdom privacy gdpr