Can you trademark a phrase consisting of common words?
<p>Could someone trademark a fairly common string of words, like "This is Your Life" or "Ask [Name]"? My question specifically regards to the naming a podcast — not naming a business. There is a podcast named that, which is fairly popular on iTunes, but if someone else started a podcast with the same name, could the original creator sue?</p>

<p>Just to be clear, I do not want to name a podcast with the same name(s) mentioned above or anything along those lines — it's just a general question.</p>

<p><a href="https://en.wikipedia.org/wiki/Just_Do_It" rel="nofollow noreferrer">Just Do It.</a> The preceding sentence is one example of a trademark that consists of common words demonstrating that it can be done.</p>

<p>As to the podcast if you were duplicating the name of their podcast it would depend on a number of things including if they had trademarked that name, and how Apple's terms of service are for the iTunes podcasts.</p>

<p>A trademark doesn't have legal value unless it acquires "secondary meaning" (i.e. an association with a good or service beyond the ordinary meaning) which is presumed for principal register U.S. federally registered trademarks but not for secondary register marks which put the world on notice of a claim as of a given date without a presumption of validity.</p>

<p>Another example of common word phrases is "You've got a friend in the diamond business" of Shane Company (a national jewelry chain).</p>

<p>Also even if a word mark by itself can't be protected since it doesn't qualify as a trademark by virtue, for example, of being purely descriptive in the ordinary sense of the words, those words protected only when coupled with a logo or special stylized script can be protected.</p>

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