From Data to Decisions: The Transformational Power of Machine Learning
  in Business Recommendations
Kapilya Gangadharan K. Malathi Anoop Purandaran Barathi Subramanian Rathinaraja Jeyaraj
This research aims to explore the impact of Machine Learning (ML) on the
evolution and efficacy of Recommendation Systems (RS), particularly in the
context of their growing significance in commercial business environments.
Methodologically, the study delves into the role of ML in crafting and refining
these systems, focusing on aspects such as data sourcing, feature engineering,
and the importance of evaluation metrics, thereby highlighting the iterative
nature of enhancing recommendation algorithms. The deployment of Recommendation
Engines (RE), driven by advanced algorithms and data analytics, is explored
across various domains, showcasing their significant impact on user experience
and decision-making processes. These engines not only streamline information
discovery and enhance collaboration but also accelerate knowledge acquisition,
proving vital in navigating the digital landscape for businesses. They
contribute significantly to sales, revenue, and the competitive edge of
enterprises by offering improved recommendations that align with individual
customer needs. The research identifies the increasing expectation of users for
a seamless, intuitive online experience, where content is personalized and
dynamically adapted to changing preferences. Future research directions include
exploring advancements in deep learning models, ethical considerations in the
deployment of RS, and addressing scalability challenges. This study emphasizes
the indispensability of comprehending and leveraging ML in RS for researchers
and practitioners, to tap into the full potential of personalized
recommendation in commercial business prospects.