Pressmatch: Automated journalist recommendation for media coverage with
  Nearest Neighbor search
Soumya Parekh Jay Patel
Slating a product for release often involves pitching journalists to run
stories on your press release. Good media coverage often ensures greater
product reach and drives audience engagement for those products. Hence,
ensuring that those releases are pitched to the right journalists with relevant
interests is crucial, since they receive several pitches daily. Keeping up with
journalist beats and curating a media contacts list is often a huge and
time-consuming task. This study proposes a model to automate and expedite the
process by recommending suitable journalists to run media coverage on the press
releases provided by the user.