A BERT based Ensemble Approach for Sentiment Classification of Customer
  Reviews and its Application to Nudge Marketing in e-Commerce
Sayan Putatunda Anwesha Bhowmik Girish Thiruvenkadam Rahul Ghosh
According to the literature, Product reviews are an important source of
information for customers to support their buying decision. Product reviews
improve customer trust and loyalty. Reviews help customers in understanding
what other customers think about a particular product and helps in driving
purchase decisions. Therefore, for an e-commerce platform it is important to
understand the sentiments in customer reviews to understand their products and
services, and it also allows them to potentially create positive consumer
interaction as well as long lasting relationships. Reviews also provide
innovative ways to market the products for an ecommerce company. One such
approach is Nudge Marketing. Nudge marketing is a subtle way for an ecommerce
company to help their customers make better decisions without hesitation.