new labour new labour refers period history mid-1990s early 2010s leaders dates conference slogan party later seen draft manifesto published called presented brand newly reformed party altered clause endorsed market economics branding extensively party government new labour won landslide election victories won blair resigned party leader succeeded labour lost general election resulted hung parliament led creation conservative liberal democrat coalition government resigned prime minister labour leader shortly succeeded year leadership election new labour brand developed regain trust electorate portray departure old labour criticised breaking election promises links trade unions state new labour brand communicate party public coordinated party communications experience journalism achieve positive media relations following criticism blair announced need brand based unified domestic policy greater assertion foreign affairs following leadership party brand attempted widen electoral appeal general election significant gains upper middle classes labour maintained wider support elections brand retired new labour influenced political thinking leadership campbell media campaigning political philosophy new labour influenced party development way attempted provide synthesis capitalism socialism party emphasised importance social justice equality need equality opportunity believed use free markets deliver economic efficiency social justice named spin new labour biggest failure commended party success certain policy areas history elected parliament member parliament general election leader labour_party winning vote year leadership election defeating shadow cabinet role came november appointed shadow secretary july promoted role shadow home secretary election labour_party leader went hold senior positions blair labour government succeeding prime minister june candidate leadership election agreement brown promised run election media speculated blair agreed stand allow brown future blair supporters contended deal took place term new labour coined blair october labour party conference speech slogan new labour speech blair announced modification clause party constitution abandoned labour attachment embraced market economics new version clause committed labour balance market public ownership balance creation wealth social justice years conservative government won landslide victory general election winning total seats house_of_commons largest victory party history party victorious making longest serving prime minister win consecutive general elections labour leader win general election months following labour election victory held scotland wales clear majority supporting scotland narrower majority wales scotland received stronger degree wales labour government passed laws establish elections held blair attempted continue peace negotiations northern_ireland offering creation regional parliament government good friday agreement allowed member elected assembly power sharing arrangement nationalists blair personally involved negotiations strikes afghanistan blair released statement supporting actions lent military support america invasion afghanistan march labour government fearing supposed access weapons mass destruction participated american led invasion iraq british intervention iraq promoted public protest crowds numbering demonstrated october following spring february million people demonstrated war iraq marched manchester issues including british occupation afghanistan forthcoming invasion iraq june blair resigned leader labour_party previously chancellor succeeded party conference years earlier blair announced fourth successive general election labour_party leader won general election brown initially strong public support plans quick general election widely publicised officially announced february chancellor announced failing bank supporting loans guarantees billion bank mortgage crisis previous year private buyer bank found general election ended hung parliament labour won seats fewer following failures achieve coalition deal liberal democrats announced intention resign leader party resigned prime minister united_kingdom following day shortly announced formation coalition conservatives liberal democrats prime minister deputy prime minister cabinet contained eighteen conservative ministers liberal democrat ministers announcing intention run leadership declared new labour era following publication tony blair memoirs september said think time new labour establishment candidate election best turn page think frankly members public want turn page leadership election won able support trade union electorate july speech blair stated died left office assumed party leadership claiming party lost driving rhythm political branding new labour established developed brand portrayed departure old labour party criticised regularly election promises linked trade state benefit previous party leaders begun efforts party strategy electoral success smith died smith approach dubbed perceived like felt cautious approach sought avoid controversy win election conservative government sufficient new labour party brand continue communicate party public party began use focus groups test policy ideas attractive swing voters purpose public party provide new kind governance fears labour government return labour unrest characterised past party power press secretary installed organisation government communication impose united message delivered ministers press officer conflict campbell attempts brief press initiatives continued resignation campbell followed professional approach media relations ensure clear message presented party planned stories advance ensure positive media reaction campbell experience journalism known attention detail effective use sound bites campbell developed relationship providing newspapers early information return positive media coverage policy advisor labour_party wrote party leadership brand contaminated object criticism ridicule undermined apparent lack conviction integrity brand weakened internal disputes apparent failure deal issues assessment supported argued government needed spend time working domestic affairs develop strategy create eye catching initiatives blair announced need foreign affairs electoral support labour attempted widen electoral support narrow class divisions blair took leadership party significant gains higher social classes won support managers administrators election previous elections party lost labour won greater support younger voters older significant gender difference 1980s labour support retreated industrial areas north labour performed better south england elections labour maintained middle class support won labour support lower previous elections attributed anger war iraq blair professors published paper considering tactical voting general election studies showed tactical voting increased strong increase anti conservative voting decrease anti labour tactical voting political commentators wrote tactical voting helped provide argued party won public opposition party declared victory won new labour govern new labour cox challenged view suggesting party won account public opposition key figures basic principles existed post war socialist emphasised labour focus social welfare attempt reform education resolve wealth inequality pursue better industrial relations work future socialism stressed idea socialism moral pursue liberty fellowship social justice equality required wealth progressive tax system rendering public ownership means production clause labour constitution unnecessary proposed education reform allow greater proposing abolition plus exam leader labour_party leadership election coined term new labour october party conference blair pursued way philosophy sought use public private sectors stimulate economic growth abandon labour commitment blair approach government included greater reliance media set national policy agenda westminster spent considerable resources maintaining good public image took priority cabinet blair adopted political agenda cabinet ministers took managerial roles departments strategic vision addressed prime minister blair believed individuals flourish strong society possible midst unemployment important figure blair labour government played key role developing party philosophy brown served shadow chancellor appointed chancellor following labour election victory attempted control public spending sought increase funding education healthcare economic strategy market based attempting reform welfare state tax credit scheme poorer working families assigned set interest rates appointed labour_party director communication previously worked television broadcasting helped party increasingly effective communication concerned media image especially non partisans headed established initiated oversaw labour relationship media believed importance agenda setting role press felt agenda press particular influence important political broadcasters government appointed minister portfolio government departments accused financial resigned cabinet minister campbell labour_party press secretary led strategy influence press weakened labour leader create allies party government campbell established central body role party media relations ensure unified image presented press background tabloid journalism campbell understood different parts media cover stories valued news source journalists close blair press secretary regularly attend cabinet meetings political philosophy developed way platform designed offer alternative complete capitalism absolute socialism ideology developed party progressive attract voters political spectrum new labour offered middle way neo liberal free market economics saw economically efficient ethical shared concern social justice new labour ideology departed traditional beliefs achieving social justice behalf working class mass blair influenced ethical christian forms socialism cast modern form socialism social justice tended emphasise social justice equality focus previous labour governments challenged view social justice economic efficiency mutually exclusive party traditional attachment equality reduced minimum standards equality opportunity promoted equality outcome set reported values social justice equal worth citizens equal rights able meet basic needs requirement spread opportunities possible need remove party viewed social justice primarily requirement citizens equal political economic liberty need social citizenship encompasses need equal distribution opportunity things taken successful people unsuccessful economics new labour accepted economic efficiency free markets believed detached capitalism achieve aims socialism maintaining efficiency capitalism markets useful giving power consumers allowing citizens decisions act new labour embraced market economics believed social aims economic efficiency party believe public ownership efficient desirable ensuring seen pursuing public ownership important party government party relied public private partnerships private finance initiatives raise funds fears tax spend policy excessive borrowing welfare welfare reforms proposed new labour manifesto included national minimum wage writing argued policies aimed promoting work position dominated new labour position welfare considered view welfare reforms argued context refer social policy line free market economic growth proposed new labour position consolidated schemes encourage work crime parts new labour political philosophy linked crime social exclusion pursued policies encourage partnerships social police authorities lower crime rates areas policy maintained traditional approach crime prison population rose owing increasing length sentences following september attacks labour government attempted emphasise counter terrorism measures government followed policies aimed reducing anti social behaviour crime disorder act labour introduced reception trade union activist journalist wrote criticising new labour failing promote deliver equality argued labour pursuit dynamic market economy way continuing operation free market economy prevented governments interfering achieve social justice argued social agenda government abandoned revived new labour criticised party preventing inequality widening argued ambition win elections moved party right key figure development way listed problems facing new labour government naming spin biggest failure damage party image difficult rebound challenged failure millennium dome project labour inability deal irresponsible businesses saw labour ability success economic policy welfare reform certain aspects education criticised called labour half way houses including environmental constitutional reform
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