king specialty line developed international fast food restaurant chain introduced new product line designed expand menu sophisticated adult oriented fare additionally new line intended differentiate company fast food restaurants time line introduction discontinued leaving chicken offering abbreviated primary product left additionally utilize roll chicken sandwich introduced company menu domestically internationally original product line introduced markets different names globally including international markets business company produces variants specifically tailored meet local taste preferences customs regions countries business promote continuing interest product occasionally releases limited time variants line different ingredients italian pulled pork company major offerings center product advertising company despite major product line company portfolio registered global protect investment products history mid-1970s having issues operations franchises image hired mcdonald help corporate operations better compete company coming chain operational overhaul dubbed operation phoenix smith reorganized corporate operations initiated development plan new product line specialty sandwich line development began year company found new product lines add approximate second delay production time orders cost million lost productivity product introduced despite possible sales losses time issues new products successful company sales increased percent line non including chicken fish significantly expanded breadth menu new additions new disparate ingredients possible design kitchen chain kitchen modeled flexible concept allows multiple work flow operations preparation stations tasked easily comparison mcdonald kitchen time designed assembly line concept intended quickly produce uniform product easily adapted new products rigid system prevented mcdonald menu effectively competing similar chains flexible better positioned expand menu introduction specialty sandwich line attempts major fast food chain target specific demographic case adults aged years members presumably willing spend higher quality product included new line cheese sandwich beef sandwich new fish sandwich called long fish sandwich new called sandwich cheese sandwich replaced earlier version cheese sandwich called served hot size chain tested sandwich limited areas united_states took national sold new_england limited time offering line discontinued company offered north_america europe markets cheese sandwich regional offering reintroduced nationally united_states november refers smaller based sandwich 1970s early 1980s heated cheese sandwich served smaller roll long fish discontinued fish sandwich reintroduced sandwich discontinued altogether product description original chicken sandwich consists deep fried white meat chicken seed sub style add sells request based long standing slogan way additionally sold different promotional varieties years limited time offerings chicken sandwich american cheese served pepper jack cheese bacon angry sauce notable variants line introduced group different associated cuisine international regions chicken sandwich sauce french chicken sandwich swiss cheese american cheese similar regional inspired included chicken version sandwich red green bell cheese bacon american cheese sold new_zealand sandwich sold sells similar sold family including pair triple called long bull eye type double included american cheese bacon eye brand sauce type double sauce bacon company introduced family called extra long june sandwich consisted sauce rings similar composition chain products italian sandwich sold served style cheese sauce company dinner promotion chain introduced sandwich united_states sold sandwich regional limited time offering states wisconsin illinois sandwich featured manufactured raw yellow despite discontinued versions sandwich released times 1970s dinner featured sandwich new_zealand introduced big sandwich identical sandwich summer promotion brought pulled pork sandwich previously sold new format linked new extra long original sandwich served company called roll brand sauce sauce pulled pork sandwich eliminated sauce changed inch roll advertising introduced specialty sandwich line promotional campaign developed agency advertisements featured customers employees praising new accompanied brief description products sold actor played commercial series promotions scratch card game called specialty customer receive card purchase match famous people said person profession commercial explained expected lose disappointed cards winners prizes included sandwich introduced series commercials centered new corporate slogan aren hungry targeting year old male demographic campaign basics program designed company competitive main rival mcdonald advertising budget factor new program company hoped establish higher quality alternative mcdonald sandwich company new dinner product line serving concept promote product line concept commissioned new_york based agency create series ads featuring mtv tag line developed promotion love place advertising program designed basics plan series disappointing advertising schemes including failure 1980s campaign dinner main parts plan newly introduced value menu response similar offerings mcdonald autumn winter advertised italian chicken sandwich commercial produced played way theme simple text insert asked consumer problem sandwich sold insert played italian stereotypes advertisement featured sandwich featured company promotion promotion customers purchase controversies introduction based sandwich raised animal rights groups groups alleging sourced likely kept battery unable fed low iron diet designed produce lightly toned meat associated result protest groups lead country boycott april critics boycott claimed type likely free range cost issues claiming simply way sandwich use higher quality rights groups refused despite cost claims release meat suppliers chain eventually announced intended pull sandwich market stating lack consumer demand fact chain said sandwich sold best markets majority protests occurring advertising campaign singapore company new super seven caused notable controversy content originally erroneously attributed advertising firm time generated controversy culturally american european advertisements later revealed local unnamed firm responsible campaign print version advertisement pictured overt association sandwich oral sex imagery subtle printed description advertisement critics globe complained went far aspect advertisement criticized noted copy featured terms blow felt alluded slang term blow job believed image woman advertisement overtly thought women general article psychology today echoed concerns adding advertisement openly displayed public spaces implications parents having explain content younger children markets called king king chicken chicken currently line specialty canada europe alias europe king europe middle_east 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Burger King Specialty Sandwiches