marvel cinematic universe american media franchise shared fictional universe centered series superhero films independently produced based characters appear publications franchise expanded include comic books short films television series shared universe like original marvel universe comic books established crossing common plot elements settings cast characters appeared franchise portraying character original film released began phase films culminating crossover film marvel phase began concluded films currently phase began release captain america civil war expanded universe network television marvel agents abc television season followed online streaming marvel cable television marvel dagger scheduled air includes tie comics published produced series direct video short films viral marketing campaign films universe faux news program franchise seen impressive groundbreaking success terms shared universe critics found films television series suffered service wider universe inspired film television studios comic book character adaptation rights attempt create similar shared focus media outside shared universe including attractions discovery times square television specials film video game commercial development films began planning independently produce films distribute paramount_pictures previously marvel produced superhero films new line cinema including seven year development deal 20th century fox marvel relatively little profit licensing deals studios wanted money films maintaining artistic control projects distribution head marvel film division pleased films sony pleased result decided form hollywood major independent movie studio second command realized unlike men film rights licensed sony fox respectively marvel owned rights core members self professed envisioned creating shared universe creators comic books early 1960s raise capital studio secured funding seven year million revolving credit facility marvel plan release individual films main characters merge crossover film doubted strategy insisted reputation helped secure initial financing resigned following year years old named studio chief order preserve artistic integrity formed person creative committee people familiar comic book lore included president president publishing marvel chief creative officer writer president oversaw committee initially referred shared narrative continuity films marvel cinema universe later term marvel cinematic universe marvel designated continuity company collection fictional alternate november said ideal world releases year include film based existing character featuring new character saying nice rhythm format case evident releases dark world said certainly aim expanded july saying don know model year think fun continue sort thing february stated wants mimic rhythm comic books developed having characters appear films come like big event crossover series films acting big giant reveal multiple release dates films july stated think look dates announced going years number telling pictures year reason laid managing existing franchises film film team ready tell away years don slot find way going titles revealed october said studio firing cylinders right comfortable time increase films year instead changing methods expanding characters universe letting individual films breathe work opposed having team ups outside films stated teaching general movie going audience notion characters existing separately coming specific events going away existing separately worlds like comic readers decades decades people sort accepting time time april revealed pitch helped shape early films marvel cinematic universe saying changed frankly accommodate version knowing wanted going years years helped roster time bit terms idea man story influencing birth early films leading october marvel held press event announce titles phase films event drew comparisons information ready explained wanted san diego comic con year things set plan weeks comic con realized weren going able wanted decide let haven long time singular event announce ready thought early august mid september ended end october september integrated reporting chairman instead ceo reported studios creative committee nominal input films moving forward continue consult productions remained control key film decisions going forward end month story developed future films universe said broad stroke super specific things broad strokes broad loose development movies culmination room sway surprise places end movies hopefully finished feel like meant planned far ahead live breathe individual movies satisfying studio plans direction films event unable secure certain actor reprise role require film rights character february april moving universe phase reflecting said think moments phase new beginnings mark different different different chapter someday complete saga phases added build things people enjoy experiences built kind reach apex reach climax moment structure going start phase captain america civil war leading infinity war culmination films potential superhero fatigue stated year got civil war got doctor strange november completely different movies keeps going long surprising people long falling things similar year guardians galaxy vol spider man homecoming totally different movies long shared thing come source material got marvel logo movies distinct studios properties distributors time distribution rights films changed hands multiple occasions november announced distribute incredible hulk arrangement separate marvel deal paramount distributing marvel films september international success paramount signed deal worldwide distribution rights captain america late december purchased billion october bought distribution rights marvel paramount_pictures paramount logo remaining films promotional material merchandise studio credited end films disney distributed subsequent films july disney purchased distribution rights iron man captain america paramount incredible hulk deal agreement marvel universal marvel owns film rights universal owns distribution rights film right refusal distribute future hulk films according hollywood reporter potential reason marvel bought film distribution rights hulk paramount iron man films universal holds theme park rights marvel characters disney wants theme parks february announced licensing deal allow appear marvel cinematic universe character appearing explored opportunities integrate characters future films financed distributed controlled confirmed reprise role iron man spider man homecoming june clarified initial sony deal apply television series specific certain forth allowed television june launched head july division entered discussions abc create set august abc ordered pilot called writer director involved later renamed marvel agents series soon joined abc agents executive producer stated panel producers writers able read upcoming films know universe heading allowed form general plan end season noted films big quickly lot huge pieces beneficial films television series fill gaps fellow executive producer explained marvel project intended standalone noted series work film division aware plans interfere introducing universe bell elaborated people watch films follow series vice versa noted process unfortunately means gets know stated example series creative team initially wanted use unable plans age october marvel preparing drama series miniseries totaling episodes present video demand services cable providers amazon expressing interest november announced disney provide live action series based leading miniseries based defenders disney ceo stated chosen air shows disney realized use streaming service way grow popularity characters added characters prove popular feature films confirmed series set connecting connect films television series december explained marvel universe thousands heroes shapes sizes save universe save neighborhood place marvel cinematic universe connected doesn necessarily mean look sky iron man different new_york seen marvel movies april explained world previous existing relationship grew kind new_york lent world mean shows going characters different issues different problems different feelings don think varied example continually think films different tone winter soldier guardians galaxy watch feel marvel feel like universe october said opportunity certainly exists characters series appear infinity war march spoke ability series crossover films abc series saying way films started self contained time got practical little crossover appear end earn audience needs understand characters world start september elaborated films referencing television series saying think inevitable point schedules match possible easier shows faster produce things quicker main reasons repercussions winter soldier age time start movie mid way season time movie comes starting season finding timing easy talking marvel potentially making comedy series said january marvel feels humor produce despite possibly fitting darker genre staying grounded real added moments life need bring table overwhelmingly oppressive going explore comic book elements good idea sure audience aware yeah funny january talked release schedule marvel series saying produced scale major film long production times long post times case character crossover makes difficult manage production goal year complex defenders defenders production schedule determine lot season output shows noted potential spin offs characters universe spin series point ordering marvel spin april april abc owned cable network announced marvel dagger based characters straight series order network confirmed series venture described superhero love story premise variety called seamless fit given network target audience age demographic media official tie comic released outlined plan expand comic books saying comics going stories set movie continuity necessarily direct adaptations movies maybe happened screen mentioned movie involved cases maybe writers movies involved marvel comics worked decide concepts carried tie comics leave films marvel clarified tie comics considered official canonical stories rest merely inspired characters film costume comic form august marvel announced series direct video short films called derived label shot comics producer said fun way experiment new characters ideas importantly way expand marvel cinematic universe tell stories live outside plot features short film designed self contained story provides backstory characters events introduced films july stated marvel considering idea introducing established characters ready carry feature films future shots stating potential introduce character level maybe popular introduce short happening march marvel vice president stated animated tie ins works july partnered google produce faux news program series universe youtube videos serving center viral marketing campaign promote films universe business practices developed specific business practices create shared universe including choosing filmmakers considered left field given previous work remarked don directed big giant visual effects movie big giant visual effects movie sort awesome adding worked taken people russo brothers good things rarely good things big giant blockbuster superhero movie hiring directors studio usually idea want presented potential directors course meetings discuss expand course meetings way better initially usually job according joe discussed specific process went join winter soldier explaining met studio times months hired kept getting specific vision putting reference videos script pages like page book character theme movie tone film fighting style liked character didn like meant time hired figured movie studio hired direct captain america respectively sure directors open idea shared universe include set scenes films stated exciting component incorporating references larger universe set future constantly pitching ideas affect movie effect affects films weird sort writers directors working create universe sort organic anthony added great thing marvel cinematic universe like publishing arm vast inter connected universe characters rise fall speak hand characters cinematic universe moves forward start cinematic universe adopt pattern publishing closure characters new beginnings characters hand offs fun anthony said order directors fit marvel understand larger story sic moment connected allowing directors writers work marvel shared universe concept said think way kevin big pieces knows wants build way open interpretation little bit defined gets involved project writers directors involved project winter soldier deal idea subsequently falling joe saying think marvel successful clear plan building emotional capital movie trade film joe later elaborated film creative team come want film ask questions interfere storyline movie going film pull film start looking important early concept created bubble protect idea driven storytelling good attacking movie come movies ahead things happen eye ball mess movie second thing happen don movies mindset let movie worry movie comes began contracting actors multiple films including signing actor unprecedented movie contract july said studio actors sign contracts films norm film deals rare actor contracts feature clauses allows marvel use minutes actor performance film marvel describes material actors obliged appear marvel film asked august wilson said thing marvel looking artists willing chances willing create characters character years years comic books depending create august marvel signed exclusive contract june film television deal contribute creatively phase develop television series set universe march expanded consulting responsibilities saying understand going heading read scripts watch cuts talk directors writers opinion occasionally writing trying anybody soup trying helpful later elaborated story approved everybody knows lay like saying don know need like troublesome actually help dance want honor events movie don want people age movies found working television script great training ground dealing given bunch pieces told fit don russo brothers writers working infinity war phase saw line winter soldier civil war right infinity war films like doctor strange laying culmination infinity war subsequently talked directors writers phase movies weekly basis sure lines right feature films television series short films comic books viral marketing july google began viral marketing campaign promote series universe youtube videos depicting faux news program videos star reprising role iron man films reports discusses issues campaign extension fictional news network seen reporting major events films television series returned april similar marketing campaign captain america civil war videos feature news contains multiple references easter eggs wider supported ongoing universe social media posts reference characters events marketing campaign called produced campaigns far viral marketing goes bits marketing marvel come recurring cast characters list indicator table includes characters appeared multiple media dark grey cell indicates character appeared medium indicates new appearance onscreen photographs additionally actor portray main characters universe voicing artificial intelligence iron man films portraying vision age captain america civil war creator creator characters seen cameo appearances feature films television series reception called marvel cinematic universe complicated impressive said heroes film adaptations overall universe increasingly confusing outlaw screen stated success room improve approach building shared movie universe reviewers criticized fact desire create shared universe led films hold review dark world forbes critic likened television series dark world stand episode contains little long range mythology considered captain america quality productions movies feeling plot lead ups dragged films narratives metaphor world biggest discussed release captain america civil war todd_vanderwerff felt film particular highlighted marvel success model saying viewed complete isolation plot makes little sense think captain america earlier marvel films subject oversight makes lot sense vanderwerff continued thinking television series common criticisms people tend level new context complaints films formulaic lack visual spark story elements necessary set future films characteristics fairly typical television director influence lower showrunner case comparing films series game specifically vanderwerff noted solo film checks characters individual stories bringing finale film guardians galaxy equivalent character separated long distances everybody noted format extension early like film franchises star wars format comics films based suggest film franchises resembling series necessarily good trend vanderwerff concluded generally enjoy marvel movies possibility particular form film industry don think end world marvel continues reason stolen cultural conversation past decades legitimately exciting way medium tells stories good marvel success shows film world learn following conclusion season agents los_angeles_times praised connections series films stating television literally married film charged filling story creating tissue ongoing film franchise agents good right marvel city state faces future perpetual invention puts car television roller coaster ride possible world domination zap2it agreed sentiment stating fact captain america winter soldier influenced game changing terms film television interwoven fault agents time winter soldier release led criticism january hollywood reporter point debate response man trailer stated marvel raised bar high opposed allowing film finish bar overly eager thing doesn clear responded point marvel brand sure offer like trailer like crushing disappointment marvel brand doesn offer kind run mill superhero movie talking different play genre fact upset trailer okay suggests audience expecting knock concluded point expectations fans marvel going eventually seeing portrayal man antagonist film noted hardly secret bit problem comes offering exciting characters heroes fight villains generally fall camps monster matter groups villains fall share common purpose evil motivations evil likely differ invariably fall umbrella belief greater good doesn exist doesn matter fail little time movie actually properly explore motivations meaning purposes villain evil reasons plot necessity little strange thing marvel comic books offer number wonderful colorful bad guys step outside parameters offer alternative formulaic villains audiences gotten arguably bored future movies hope treated way freak flags allowed fly free following release net wrote series rescues marvel takes big steps forward terms theme craft diversity good story superhero second time like matters culture needs stories like hoping marvel keeps coming forbes watching series question feeling morally complex violent dark world place right holding shows like shows contributing absolutely went far wonder point lack major franchise winter soldier reveal agents saying far removed world universe don understand point going separated little boxes conversely called lack overt connections chief advantage demonstrating physically wide open scope proves thematic april revealed appear having cast mariah luke cage previous year raised hopes marvel uniting film strongest connections civil war writers revealed instead portraying film explaining cast suggestion learnt casting luke cage instance actors cast multiple roles casting called significant seen disappointing indication growing divide lack satisfying cooperation following september corporate cultural impact september announced course beginning spring semester revolving taught media genres media examines marvel series films television shows plus related media comic book sources hero journey offer important insights modern culture marvel efforts establish viable universe characters studios release noted aside occasional novelty aliens predator idea shared universe virtually hollywood time shared universe model created begun replicated film studios held rights comic book characters april media analyst stated previous years hollywood studios began planning years come opposed working blockbuster time added lot superhero characters left gather dust disney proved approach genre gold additional studios playing game media analyst feels eventually die audiences marvel going films year going film year sony going film year fox going film year scenario sure october following legal victory estate rights superman announced planned ahead long awaited film uniting batman superman company expected opposite approach marvel releasing individual films characters appeared team film release intended start new shared universe laying future slate films based announced slate films similarly disney marvel claiming dates films years advance year stated television series arrow flash set separate universe new film later look universe film universe exist creatively allowing best possible product tell best story best world vision want let visions shine different approach marvel discussing apparent failure cinematic universe team film batman superman dawn justice establish successful equivalent todd_vanderwerff noted television like showrunner visionary marvel entire slate director films seemingly start assumption people come individual story long series ones like knows needs focus task hand certainly isn immune problem shows caught high concept premises big picture thinking necessary establish characters relationships tend canceled subsequently gave oversight executive attempt unify disparate elements movies emulate marvel success producers films involvement solo films post production process writing process standalone batman film 20th century fox november 20th century fox announced plans create shared universe consisting marvel properties holds rights including fantastic men hiring supervising producer said fox thinking sitting awesome things marvel universe let try going brought oversee meet writers directors suggest new ways stuff new properties spin men days future past released fox step expanding stable marvel properties creating universe ahead release fantastic reboot film year days future past fantastic screenwriter stated film place universe films explaining men movies acknowledged notion sort superhero team fantastic fantastic acquire powers live world prevalent kind complicated like like fantastic live july director said potential crossover franchises reaction fantastic men apocalypse feeling singer efforts apocalypse establish larger world similar meet standards established marvel vanderwerff noted unlike ability serve pseudo showrunner singer instead film way movie stories told comes time apocalypse story threads earlier men class directed entirely singer direction script rely devices clumsy storytelling indicating lack kind big picture thinking sort mega franchise requires november announced studio intended expand universe created series spin adventures supporting characters attempt replicate marvel disney model month sony announced venom sinister films set amazing spider man universe announcement ign stated spin offs latest example refer effect hollywood studios work build movie sony chose replicate model introducing individual characters bringing team film instead making spider man adversaries stars future films february announced spider man franchise new film produced released july character integrated continue finance distribute final creative control spider man films announcement sequels amazing spider man canceled november venom sinister films spin offs based female characters spider man universe longer moving forward march venom film start franchise unrelated spider man sony canceled shared universe plans started sharing spider man character multiple critics discussed failure week noted perceived flaws amazing spider man film outside lead performances sequel doubles original adding textbook example reboot superhero franchise sony marvel wise virtually lessons heart chart course noted amazing spider man sold sequel amazing spider man pilot sinister sony stuck original plan scaled superhero franchise rooted romantic drama stuck crowded field superhero franchises superhero film going bigger distinguished going small intimate saved sony money potentially reversed film relative financial failure outside media live attractions acquisition disney marvel films began marketed attraction exhibit entitled features armor display shown san diego comic con marks vii new mark addition game titled iron man uses like technology allow viewer animated armor series tests fire rays fly workshop game guided voiced exhibit smaller displays include helmets chest pieces earlier films boot action sequence exhibit dark world called treasures features displays relics transports guests throne room greeted captain america winter soldier exhibit captain america living legend symbol courage features meet greet experience san diego comic con revealed tower terror disney california adventure replaced new attraction guardians del filmed exclusive footage attraction reprising roles collector respectively exhibit opened center exhibit features replica set pieces actual props films mixed interactive technology information crafted partnership nasa scientists provides visitors reprising role agent created cost million create ran early september exhibit opened korea war memorial korea april paris year later las_vegas treasure island hotel casino june las_vegas version exhibit featured updated character details corresponding science incorporate marvel films released original exhibit new_york additionally las_vegas version features reprising role visitors replacing television specials assembling universe march abc aired hour television special titled assembling universe documented history development included exclusive interviews scenes footage films shots agents sneak age captain america winter soldier guardians galaxy episodes agents variety felt special contains pretty interesting business creative story sense marvel plan release loosely connected movies hero filled world beginning culminating superhero team fast moving hour cut paste job electronic press kits element certainly special released september home media agents season marvel years pulp pop september agents executive producer stated order meet production demands avoid having air repeat episodes abc likely air marvel special place regular installment point episodes agents second season october special revealed marvel years pulp pop hosted portrays agent winter soldier aired november special features scenes footage age footage agent carter television series previously screened variety felt hour special topic justice adding seen marvel movie mention marvel years pulp pop probably required viewing fun fast paced encompassing company highlights solid marvel history weaving inevitable self promotion ign wished special longer adding know marvel surprised marvel years pulp pop important remember special mainstream audience embraced marvel characters hugely successful movies way imagined books september marvel announced named nod official handbook marvel universe compiled official handbook marvel universe team cover art features facts films film comic comparisons production marvel marvel marvel marvel captain america released month october january respectively video game centered events age game developer scenes films cohesive story game features content iron man dark world captain america winter soldier additional references properties locations characters uses lines dialogue directly films game having actors reprise roles recording new material specifically game characters respectively downloadable content game exclusive initially playstation playstation adds content characters america civil war additional features content agents man features reprising role recording new dialogue acts narration level reprised role new dialogue agents released variety video game platforms january mini marvel february commercial mini cans aired super bowl created partnership marvel directed russo brothers voiced reprising role hulk fight bond mini pictures provided visual effects spot having worked previously characters films hulk previous muscular system simulation process create render character received new motion capture super bowl campaign extended limited edition mini cans packs images marvel characters including hulk falcon iron man captain america consumers opportunity purchase cans finding hidden clues commercial program goes consider making cans available stores social media activity film related trailers aired game
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