american brand baby products gloves feminine products founded created division named produce sell latex products advertise national television woman wearing bra waist commercial branded introduced 1960s primary competition incumbent invented plastic manufacturers sued aggressively advertising led toxic shock syndrome acquired year later acquired billion brands sold split companies sold history early history founded predecessor produce latex products like bathing caps baby pants moved dover delaware making large non agricultural business city produce adults introduction living method manufacturing latex tear small tear hole living advertised images mobility comfort women playing tennis wearing solid rubber actually uncomfortable world war bombing pearl harbor japanese invasion malaysia cut allied manufacturers largest sources latex supplies ran demand consumer products fell halted production sales resume company went business war created industrial division find government military applications latex founded divisions organized play latex reflecting focus latex products marketing post war era influential creating shift custom tailored manufactured sizes example company introduced large floor displays fitting charts women find right size custom fitting sold million million modern dollars following year advertise network television industrial division awarded contract develop space suits apollo mission moon years prior moon landing latex suits industrial division spun eventually dover created consumer products subsidiary produced baby products consumer goods introduced patented plastic largest manufacturers began competing dollar advertising budgets primary competitor market leader introduced advertised slogan wearing don worry odor added warning label saying women experience chemicals complaints raised manufacturers including sued aggressively advertising competing studies found excessive leads toxic shock syndrome judge offered reduce million verdict admitted super plus killing women recalled era chief executive officer ceo associated company owners company acquired million million modern dollars early 1980s controlled percent market giving largest market share industry acquired skin hair products brand million million modern dollars years later sold years later investor group led bought billion billion modern dollars help fund acquisition company brands sold million million modern dollars following year relaxed rules partial nudity television previously forced manufacturers use commercials despite bathing suits equally revealing allowed advertise live model wearing bra waist attracted criticisms members new_york_times called ads totally cbs spokesman said ownership remaining consumer products divisions split company leadership percent holdings percent percent institutional investors percent following year company attempted sell division johnson johnson deal fell split companies series financial transactions totaling billion transactions allowed buy shareholders ownership brand separate investment groups owned executives acquired brand million million modern dollars year sold transferring brands million million modern dollars keeping november year bought percent stake million million modern dollars went public percent sold million million modern dollars recent history continued market share late 20th century companies divided market evenly late 1990s makers increased profits primarily reducing count box prepared enter emerging markets particularly asia women pads makers bought billion largest acquisition point returning sector decades pulling rely market toxic shock syndrome concerns strong advantage younger women baby reaching continued gain market share extensive market research reversed trend introduction pearl designed visually appealing functional making brand appealing teens responded suit alleged patent infringement pearl design alleged advertising claiming better protection comfort gentle false won verdict prohibiting making claims superiority decision reversed improvements materials manufacturing spun clothing sector runs business year acquired hawaiian company million later year acquired billion sued mother accused company adequately baby bottles contained considered banning chemical company took bottles following year acquired intimate brand launched million integrated marketing campaign called uniquely included new bra styles packaging strong presence social media national ads new campaign created primary advertising agency organization trademark owned united_states canada license trademark subsidiary branded subsidiary baby products gloves feminine products percent interest owns rights brand use internationally europe south_africa acquired sells branded products managed products according annual report largest producer household gloves hand second largest producer best selling gentle brand introduced targets young athletes brands sold regular super super plus percent share million market percent share million market historically baby products small portion revenues percent company revenues year percent share market cups percent share market baby bottle liners baby products include hawaiian brands household gloves branded products sold include according fourth largest brand revenue portfolio brand strongest loyalty customers fit second popular brand addition bra brands include cross heart eighteen hour bra support everyday basics company producing marketing bra slogan lifts separates phrase known popular culture eighteen hour bra marketed premise comfort 1970s
Playtex