life advertisement life known television cinema advertisement launched microsoft promote person shooter halo united_states second piece follows young soldier training battle drop shock analogous drops space battlefield life created advertising agency production commercial handled production company directed post production conducted asylum filmed hungary outside coal abandoned factories sequence aesthetic commercial associated campaign proved hugely successful week launch halo selling game xbox worldwide million copies sold weeks release life went win number honours advertising entertainment industries including awards honours prestigious awards ceremony advertising industry sequence life opens military funeral rows candles arranged floor burn plays assembled mix military personnel civilians attend red flag removed revealing deceased young man looks cloth folded passed woman song welsh begins play attending officer orders gun salute hungarian camera cuts scene young man having head shaved montage scenes depicting undergoing recruit training camera cuts ahead man drop pod entering atmosphere alien planet battlefield emerges fire alongside soldiers moving corpses fire knocks aside sending helmet flying face fires pistol avail saved falling crashes killing film jumps ahead veteran soldier oversees memorial service fallen comrades amidst burning ruins recruit bears resemblance younger soon sounds gunfire draws team fight closing lines transitions halo production background microsoft decision consolidate marketing efforts single advertising agency years partnership different agencies product line entertained pitches agencies roster ultimately assigned global account assigned task promoting killer app xbox video game halo launch campaign hugely successful selling million copies game worldwide success halo led series sequels tie merchandise including books action figures launched multi platform global advertising campaign titled believe included minutes live action sequences called landfall promote latest game halo series halo landfall directed agreed direct length halo film cancelled funding disagreements believe proved critical financial hit million sales day release highest grossing opening sale entertainment product time believe received dozens awards advertising community including awards best andy awards grand prix film integrated campaigns prestigious awards ceremony advertising industry according believe second awarded integrated advertising campaign success landfall life halo forward unto dawn created audience halo released initially minute episodes online later released ninety minute extended cut dvd blu ray microsoft considers step advertising material length film development director halo franchise said film time right live action shorts advertisement halo reach focusing halo universe shorts deliver hope appeal customers unfamiliar series filming early received brief create new campaign latest halo series person shooter called halo game franchise feature series protagonist master chief returned pitch campaign vein believe aiming soldiers featured halo universe project brought collaborators believe handle new campaign given working title life director known work production company campaigns lava return inc given weeks produce commercial days set aside filming locations scouted shooting eye aesthetic included areas ukraine tight schedule locations distant different scenes end spots outside hungary settled cooling tower active nuclear power station dressed act backdrop opening funeral scene open pit coal served setting battle scenes abandoned aluminum factory stage closing funeral scene drew inspiration shooting style aesthetic commercial variety sources including news footage journalists embedded military forces afghanistan russian feature films come details commercial consistent established halo canon creators halo series provided information aspects ranging appropriate fur color rank insignia armor weaponry soldiers post production filming complete contacted post production company asylum begin work substantial visual effects component life team led supervisor size scale work required apparent given deadline weeks work opening funeral scene relatively easy requiring creation minor elements additional foreground color correction actors true training sequence minimal tracking work backgrounds required bulk visual effects work battle sequence ranged simple work wire removal creation dynamic lighting reflections armor particle effects background smoke dust weapon fire alterations filmed explosions lend appearance given explosions halo games entire background projection paintings dramatic skies partially substantial adjustments scaling twice size fine muscle movements creature elements aircraft drop pods created entirely use cgi software included flame maya animation rendering tracking work music life scored composer human worldwide music arrangement light lament created specifically featured wide variety instruments elements included military snare drums hand drum log drums stones tapped joined traditional string orchestration double bass cello vocals provided despite native speaker language sang welsh lyrics provided williams release reception life premiered online second cut september social networking website myspace news review website ign followed appearance national television second spot days later commercial break spike airing world war miniseries additional second spaces purchased variety television networks including espn history spike life available download xbox live september continued air television release halo september christmas period launch accompanied print advertisements new interactive website featuring making documentary life interviews director crew members scene cut ending commercial interactive elements exploring features game evaluation application offering profiles game characters release september halo immediately best selling title xbox worldwide weeks million copies sold life went win number awards advertising television industries including honors awards life received nominations 57th cannes lions international advertising festival prestigious awards ceremony advertising community going win gold cinematography silver direction bronze film category
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