known brand indian owned india launched best selling brand blend indian grain spirits imported commonly available bottles available bottles brand named species deer famous featured logo produced company owned owned indian brand use artificial flavour identified pride company core brands build spirits business india sold million cases biggest selling brand global portfolio alcoholic sold million cases history launched india canadian liquor giant named deer species known long indian brand use artificial flavour blend indian grain spirits imported global business jointly acquired december companies later split business based previously announced framework agreement signed calendar year selling cases month sold approximately million cases brand sales calendar year crossed million cases increased nearly million cases ranked second indian spirits brands list brands retail value million brand reported sales million cases nearly million cases sold million cases sold million cases biggest selling brand global portfolio alcoholic india launched premium version called december priced significantly higher positioned deluxe premium segment developed based international branding packaging marketing placed deluxe segment indian market priced target upper middle class aged years brand main national competitor price point faces competition royal crown officer identified pride company core brands build spirits business india brands divided categories come lifestyle business category rest brands come india foreign liquor marketed bottles available bottles advertising alcoholic banned india amendment bill came effect september ban liquor manufacturers use advertising develop associate properties uses themes mega cricket promote brand according vice president marketing developed promote brand sells cricket gear sponsors cricket events claims sponsors national releases hollywood movies year brand uses bollywood stars advertising brand slogan life large brand ambassadors signed endorse including india sri_lanka pakistan australia south_africa west_indies new_zealand campaign handled spent promotion following contract ruled hurt sentiments muslims fined pakistani ordered apologize nation lawyer maintained stand appeared advertisement alcoholic product featuring hair shoulders outraged orthodox burnt city clergy representative body demanded apology demanded india withdraw termed offensive representation hurt feelings later apologised saying case hurt feelings people intention featured brand ambassadors appeared advertising include february india announced signing iconic bollywood star brand ambassador company said work tandem bollywood actor brand ambassador years south indian movie star brand ambassador india announced signing bollywood actors brand ambassadors general manager said firmly believe dynamic duo represents dreams country reinforce brand positioning maintained continue promote brand sponsorship royal brand sponsors musical sporting events sponsored matches toronto canada brand sponsored multi city music tour featuring strings brand ambassador indian rock roll band january title sponsor sales emerged growing brands domestic market saw rise sale million cases million case time crossed mark million cases multinational company cross mark india calendar month time crossed retail sale worth billion total billion retail sale sold million cases remained biggest selling india following table shows annual sales
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