advertisement british advertising campaign launched promote dairy milk brand chocolate second television cinema advertisement formed million campaign created directed starred actor campaign comprised appearances billboards print newspapers magazines television cinema spots event internet presence handled advertising agency online segment contracted hyper advertisement appeared british television august gone appear number countries including canada australia south_africa new_zealand received public version uploaded video sharing website youtube received page views week launch polling company reported public perception brand noticeably improved period following launch reversing decline experienced half description consists simple second tracking shot music studio air tonight playing background large sitting drum kit plays song famous drum fill background formed major pitch secure contract proposal step away pushing product traditional advertising means instead produce entertainment pieces appeal broader range consumers spread viral marketing word mouth end ended year sponsorship popular soap coronation street public perception brand slipped series public relations product recalls number lines found contain bacteria originating leaking pipe company factory incident widely reported media number knock effects people ill product recall costing million initiated failure inform months problem discovered resulted million fine birmingham advised company improve date contamination testing procedures public relations run campaign included distribution number easter eggs containing traces nuts warnings million campaign cancelled complaints offensive temporary closure historic cemetery near boston united_states result treasure hunt organised sales promotion announced cutting jobs internal memo later leaked revealed jobs moved poland causing outcry manufacturers trade unions production hoped new campaign serve boost sales prompt higher brand engagement public effort making advertisement new marketing strategy hit creative idea founded notion communications enjoyable eating bar argentine born creative director created immensely successful balls paint spots sony line high definition television sets wrote directed piece acting creative director art director director marked directorial debut people involved campaign included senior account executive executive creative director agency producer production company producer actor hired fill central role previous work similar roles having played great feature films instinct remake planet suit created california city london famous trader known east end simply angry man inside secret anthony immediately released cover feel coming air tonight private dancer rolling_stone_magazine called best thing happen music stopped singing took months produce pieces large number projects prior fur suit composed hairs exposed facial features moved remote controlled motors technicians needed addition actor inside suit produce range motions displayed commercial suit cooled ice water handheld fan pointed mouth takes suit existed prior project adaptations including custom hands drum sequence foam muscle chest shoulders new addition gold tooth grey hairs studio rock star appearance shooting took place days famous rehearsal studios london actor michael spent hours practising drumming vision inside suit limited camera feed small screen inside head precision impossible takes ended wooden drum sticks broken sending wood flying camera combined difficulty delicate movements head michael acting meant takes required produce final second scene spot director photography edited london post production handled london companies main body producer golden square end frame producer sound designed arranged london release marketing television premiere advertisement friday august finale eighth series united_kingdom reality television big brother watched british viewers additional second spots commissioned september switching second cuts october second version final commercial break final rugby world cup england south_africa october face bass drum english flag slogan bring home variant broadcast week earlier semi final rugby world cup england france october face bass drum english flag slogan come spot cost estimated billboard print campaigns set run alongside television commercial sponsorship deal great run charity fun run london september set online presence established competition glass website offering tickets las_vegas glass website created hyper digital marketing strategy following positive reception commercial united_kingdom online arranged advertisements cinemas canada november online tie ins launched including online game competition win suit purple drum kit year supply chocolate bars advertisement premiered new_zealand television monday june advertisement helped air tonight enter new_zealand rianz singles chart number july went number following week beating original peak august commenced airing australian television released united_kingdom ireland new backing track total eclipse heart according newspaper guardian new version pays homage internet mash artist remixed original tyler total eclipse heart july visitor attraction birmingham opened new area advertising avenue end attraction chocolate invites guests enjoy selected clips favourite broadcast monitors culminating lights previously noticed drum booth coming sized drumming reception campaign received british public commercial uploaded video sharing website youtube shortly aired viewed times week november viewed million times large number video sharing facebook groups set named love drumming members number parodies quickly uploaded approval british branch created uploaded directed version advertisement replacing model musician glass half joy replaced cups joy permitted limited display modification commercial spot later removed youtube following piece copyright air tonight parodied introduction second half children need special actor dressed taking central role british comedy series mighty features drumming named played actor appeared viral video auditioning promote series video later included easter egg dvd release series speculation appeared real man suit believed drummer asked collins jokingly commented better drummer hair sing air tonight popular online download following appearance commercial reaching chart position singles chart despite given physical release downloaded track day itunes store despite reservations campaign prove abstract little effect reported sales dairy milk increased period measurements public perception brand carried market research firm showed people looked favourably brand period general release previous period company expressed success campaign notwithstanding fact spot originally broadcast online united_kingdom commercial appeared news english speaking countries canada australia plans limited expansion campaign markets june broadcast new_zealand marketing website shopping centres models men suits handing samples dairy milk chocolate advertisement won numerous awards including film festival gold gold advertising creative circle awards gold black gold awards bronze award gold fair awards film grand prix lion cannes lions widely considered prestigious prize advertising community vh1 classic shows man play air tonight famous drum solo comes holds pair tune drum solo sequels remixes march began rolling sequel campaign ideas airport trucks written directed features heavily airport ground support equipment racing night queen don stop september second advertisement featuring total eclipse heart broadcast channel_4 big brother final new version paid homage internet mash artist remixed original tyler total eclipse heart immediately followed version airport trucks prayer mid march version shown australia playing drums voice version heavily criticised australian public seen inferior copy original tried use potential resurgence singer mentioned concerts time january new launched featuring dancing september saw beans dairy milk new record label based campaign glass half saw song
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