british fashion doll created rival look range accessories best selling toy united_kingdom unsuccessful attempt introduce united_states late 1970s bought rights doll look american result doll popularity declined manufacturer filed lawsuit copyright infringement settled agreed face 1990s share doll market continued grow diminished led major retailers returned doll licence pedigree doll manufactured 40th anniversary saw new manufacturer redesign development launch years producing dolls british company located exeter sought expand product range include fashion doll american toy manufacturer offered pedigree licence produce pedigree declined market research showing unpopular british buyers instead pedigree manufactured doll based american doll permission manufacturer borrowed slogan doll love dress chosen street poll young girls shown photo doll asked choose favourite list popular choice spelling distinctive doll launched september london retailers sent promotional record introduce doll included pedigree marketing text free swinging girl little girl sports clothes glamour clothes everyday clothes dog genuine outfit child dream come true designed today fashionable young women today leading women designers authentic miniature latest adult clothes brand doll evolution developing accessories american release pedigree toys market research correct girl door look popular britain boyfriend paul released younger sister patch friends patch friends debuted best selling toy britain success 1960s partly increasing range accessories turnover sales accessories greatly expand accessories 1980s significant difference dolls 1970s pedigree focused developing products neglected advertising market research girl door image old fashioned introduced united_states market child star played popular family sitcom featured produced commercial doll accessories similar sold united_kingdom addition friend mcdonald themed went withdrawn market focus fashion advertising 1980s pedigree new marketing director changes including increasing advertising market research consulting fashion experts ensure doll image kept date pedigree produced number evening dresses designed famous designing princess diana wedding gown shortly released designed success second collection designs released year including bubble dress older looking doll released male female companions mark marie advertising campaign worth million manufacturers took advantage new colour changing technology released magic moments doll hair swimming costume changed colour immersed warm water senior designer travelled paris month research fashion trends clothing attempt reverse declining sales example continually updated period doll included heels knee high boots ankle boots trainers court shoes product manager announced reclaim lead years redesigned spent approximately advertising magazine launched period challenge magazine million advertising campaign introduced advertisements highlighting collection beach pool wear advertisement showed footage combined live action sequences look alike featured advertising campaign fashion company contrast fashion fashion range double page spread showed typical outfit superimposed real life setting opposite page showed real woman dressed clothes line dressing grown ups brand decline lawsuits introduced france continental europe minor facial modifications reduce resemblance study suggested obtain market france chief executive said recent innovations ability swim walk small dog strengthen market position invested million week advertising launch new black friend released named years american friend withdrawn low sales released new doll response overwhelming demand withdrew advertising support doll amid rumours major retailers planning doll editor said taking main range running far non issue bigger retailers happening brand lose momentum seven percent share doll market held share increased estimated worth year including licensing deals share climbed percent popularity overtaken period explanation large variation market share unpopular doll mid-1980s doll available retailers period ordered bulk hong_kong manufacturer return pedigree toys doll went head head august manufacturers created large advertising campaigns dolls manufacturers updated dolls images revamped millennium look transformed younger looking doll new themes new friends new family fitting today environment tune street concerns today young girls according marketing director company producing pedigree owns rights licensed doll ceased production doll doll market united_kingdom time worth million holding share doll entered digital world pedigree toys introduced official website website design company said brings life year old girls getting computers sitting knee dress paint bedroom different colours read secret diary chat fans send years nearly million dolls sold britain 40th birthday figure changed closely resemble girls doll marketed head design development new new manufacturer said lost big breasts long legs completely changed face totally popular neglected years don think people identifying look going look like year old designed wear trainers doll released versions inch size time resembling year old chief executive officer pedigree toys explained year years got close 80s 90s effectively returned younger positioning doll released sizes standard size exclusive stocked doll years aimed year old girls younger audience targeted dolls mothers wanted innocent looking doll daughters dolls controversies lawsuits january redesign look similar rival response sought won injunction claiming new doll easily confused product french court decided doll copyright early case settled december agreed alter face released following joint statement head way agreed acceptable result agreed drop outstanding lawsuits relating world party responsible costs case previously ruled favour spain greece similar fashion dolls including criticised feminist groups said figure set unrealistic standard young girls returned brand pedigree toys pedigree responded backlash enhanced dolls making minor controversy occurred expressed desire doll looked like princess diana shortly prime minister recommended sensitivity making commercial deals honour late princess princess memorial fund denied request rule possibility future doll met requirements trustees judged acceptable public collecting doll popular collectors websites provide advice root doll hair replace parts mint condition dolls sought collectors american look developed value pedigree dolls increased edition complete original outfit jeans striped box fashion booklet worth approximately friends doll american market worth french friend december saw launch version original called classic manufactured created distributed licensed series doll 50th birthday approaching pedigree toys designing new range merchandise include covers mobile phone cases gift shoes accessories aimed teenagers new doll reported design stages pedigree toys 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