american company markets different products best known audio video cables produces speakers power strips mobile accessories audio devices automobiles company founded engineer experimenting different ways build audio cables grew demonstrations convince industry audio cables difference audio quality establishing relationships retailers attracted cable profit margins years created new divisions like monster game monster mobile 2000s monster legal trademark disputes companies products monster film monsters said needed defend premium brand critics said pursuing litigation companies similar products began manufacturing partnership ended created celebrity branded monster branded products tests publications news reporters academics conflicting viewpoints expensive audio video cables like monster difference audio video quality compared generic cables instead advertising monster offers incentives retailers sell cables retailers bundle high profit margin cables larger purchases smaller margins order improve history origins monster founded lee engineer experimenting different copper qualities wire winding methods audio cables family garage comparing listening convinced audio cables engineered improve audio quality conducting electricity efficiently borrowed portion somebody booth consumer electronics demonstrations cables comparison standard wires positive reception quit job started bank financing monster cables manufactured lee hand sold door door initial sales slow time electronics retailers provided low cost lamp consumers free low prices didn believe audio cables difference sound monster credited creating market high end audio cables 1980s lee marketing prowess demonstrations comparing audio standard cables monster cables retailers trained customers moved lee garage san_francisco facility introduced second audio cable company grew word mouth increasing number retailers carried monster products attempted enter market audio devices automotive briefly withdrew focus home entertainment product intended mass market introduced monster entered auto audio market early 1990s new line speaker cables speaker product persona high end series product line introduced expanded internationally especially asia monster distributor file trademark region led distributor continuing sell products monster brand agreement monster terminated led lengthy legal battle eventually settlement monster acquired car audio brand monster program retailers stands mix product mix merchandising displays training management commitment 1990s business grew million annual revenues million monster producing different products distribution manufacturing center brisbane california established year created record label company followed power products power surge video game accessories division markets cell phone digital camera accessories product line created includes power cells cables bags digital cameras followed created spin called design run lee son sells furniture electronics built recent history september monster paid million agreement san_francisco city san_francisco football team home stadium park years million given football team million critics local politician said inappropriate city sell public facility corporation ballot passed ensuring park reverted park monster wireless products receiver connecting devices introduced company changed trademark disputes monster owned related word monster company delay potentially trademark applications monster study formal resulted lawsuits lawsuits settled non disclosed terms critics defendants monster aggressive pursuing trademark companies similar products trying common word protect brand monster representatives premium brands protect marks products include things like clothes music 2000s monster legal disputes monster trademark disputes slot machines drink use nickname monsters midway trademark disputes include lawsuit products related film monsters inc claim online clothing retailer monster filed complaint trademark application video website skiing content kids owner initiated lawsuit monster pre trademark dispute job site monster brought suit company selling franchise locations unsuccessful legal launched campaign internet result monster received complaints public dropped lawsuit agreed pay legal fees monster cable ceo said company balance trademark protection efforts public point view monster established partnership rap artist records design manufacture beats electronics line called beats led trend manufacturers create celebrity endorsed products monster created similar partnerships lady_gaga brand later year monster began developing series products chinese market branded basketball player according analyst firm beats brand monster distributed exclusively grew percent billion market percent interest beats sold august end year agreement monster decided renew according parties said separation disagreements deserves credit share revenues partnership responsible substantial portion monster revenues split monster created product line celebrity branded music groups earth products monster different products including speakers surge accessories cars mobile devices company best known speaker cable created market high end audio cables 1980s according reporter retained huge lead high end audio cables monster makes cables dvds computers gaming consoles cameras audio equipment cars high definition grew popularity company expanded high cables including lower cost basic cables different speed ratings produces cables intended specific gaming consoles apple products monster began manufacturing marketing cables power strips power management products producing line celebrity branded monster sells speakers clarity brands mobile accessories like dock line branded products 2000s entered markets lifestyle products like speakers furniture electronics built wireless products performance questions reporters disagree expensive cables effect audio quality speaker builder said monster audio cables reasonable investment perform generic gauge cables tests concluded monster cables difference sound indistinguishable gauge lamp cord smaller gauge numbers larger wire comparison heavier gauge wire gauge speaker wires publication said cables worth depends application user willingness pay premium hear difference varies person person reporters double blind listening tests unable hear difference new_york_times world reported hearing difference sound usa_today said monster slight edge according accused selling priced cables buy fraction price tested monster branded cables compared generic cables found cables performed relatively equally short distance feet inexpensive cables experienced distortion ran longer distances wired said monster cables difference metre distances monster pay premium good looks tests world monster video cables distortion cables tested standard monster ceo claims average consumer able tell difference screen monster video cables higher future perform better long distances reviewers stress turn monster cables needed lower resolution short distances difference audio quality substantial relationship retailers similar cables substantial source revenue retailers electronics dvd players profit margins dvd players low profit margins similar products provide supplemental revenue retailers employees retailers trained market bundle similar products order increase according new_york_times profit margins retailers percent reported retailer selling cables percent led criticisms sales staff motivated sell high end cable products customers don need aggressive order obtain incentives monster responded saying determined retailer usually found clothing jewelry furniture monster spent million year training incentive programs sales staff provided data performance selling cables performers sent expenses paid monster hosts retailer awards year called biggest events party circuit
Monster Cable