big king big king sandwich major products sold international fast food restaurant chain menu years testing phase originally called similarly mcdonald including piece roll later standard double product testing given current product formally introduced september maintained conventional double format introduction capped period sales success company successfully took rival mcdonald product renamed slightly menu restructuring period corporate decline later restructuring eliminated favor new line line discontinued united_states shortly returned november permanent product despite menu united_states years product sold countries names interim united_states example sold european arm company larger version sandwich called based company sandwich line larger double known line line center controversy product health standards advertising spain introduced chicken variant sandwich united_states canada promote continuing interest product occasionally releases limited time variants company major offerings big king sandwich center advertising promotions product tie ins additionally major product company portfolio registered global protect investment product history initial product run sandwich eventually preceded similar sandwich called double supreme rival mcdonald known sandwich released test product january mcdonald having difficulties american market hoping build improving sales advantage perceived market weakness mcdonald chain introduced advertising blitz competitor originally look composition resembled beef king sauce cheese seed flame larger mcdonald fried seasoned different mcdonald special sauce sandwich similar exact taste different content sandwich initial test run removing center roll advertised direct attack claims beef bread mcdonald sandwich review sandwich chicago_tribune verified claims stated ingredients newer sandwich better quality mcdonald product initial testing period sandwich renamed added national menu end summer major product introduction company added chicken sandwich unlike new lacked interior bread piece advertising promote big king continued utilize beef claim new sandwich introduced company dealing highly publicized beef recall key suppliers deal accusations introduction designed distract public media recall sandwich initially introduced united_states usd price point helped propel sales nearly twice estimated volume causing locations sell produce sandwich mcdonald initially new sandwich spokesman stating place real despite mcdonald claims sandwich major issue company highly promoted sandwich success campaign promotion reduced price certain usd eliminated complained failed boost sales mcdonald struggles successful introduction later paired newly introduced improved type french november year product introductions company began massive financial investment product development parts menu total provided boost chain market performance mirrored failure success companies showed market share united_states fast food market share rose percentage point mcdonald share slipped points end mcdonald drop capped year decline larger chain market share united_states stood start chain wide sales corporate indifference parent coupled sales larger franchises caused declining consumer demand products led company initiate menu redesign try lure customers stores company decided introduce series new product launches planned menu new based designed compete new breakfast sandwich designed compete sandwich new products introduced replacement called new sandwich ingredients basically king sauce sandwich according company claims enhance nature uses knock driven menu reorganization designed better compete similar menu expansion mcdonald called introduced earlier year changed ownership sold interest company group investment firms led assuming ownership newly appointed management team began focusing menu development advertising narrow demographic group young men aged routinely ate fast food restaurants times month chain identified super fan amid new super fan focused menu expansion chain introduced new sandwich late family featuring set served single double triple quadruple line series larger laden products introduced company super fan chain restaurants new additions helped propel store profits sixteen quarters consisted beef american cheese bacon dressing variant called sauce served seed new muted reaction reviews readers rated poll buy stated sandwich like bacon despite lukewarm reception internet relating sandwich developed quickly customers create sandwich purchasing create sandwich cheese sixteen half pieces bacon film trying eat sandwich minutes onset great recession narrowly defined demographic based sales plan sales profits chain declined store comparable sales united_states canada declined months ended september mcdonald posted store comparable sales growth united_states line underwent minor involved layer cheese changing bacon moving core section menu company value menu changed ingredient list structure created situation distribution ingredients scale rate increasing numbers blog noted single included cheese bacon double single cheese double bacon triple line related heavy menu items dropped capital brazil bought company initiated menu restructuring focusing broader demographic base line line introduced october limited time offer north_america featured new beef grind company included larger version mushrooms processed swiss cheese deluxe consisted american cheese sauce combinations similar new ownership plans expand customer base year old demographic targeting previous years product resurrected previous hot line 1980s led group owners chain sold purchased new management team broader menu strategy lure diverse customer base major change product base change company chicken january new products chicken strips broadly copied mcdonald menu chain reintroduced permanent menu item november year new version sandwich originally chain negative consumer response size sandwich use instead chicken variant introduced new chicken variant swapped chicken chain value menu chicken added layer sauce increase moisture content sandwich sandwich introduced nationwide period testing indiana chicken version sandwich new copied product mcdonald middle_east competing chain offers sandwich primary reason product brought new approach company taking new limited time offering products instead putting large numbers products appeal small audience add smaller products broader market appeal product goal utilizing approach stated intention introduce products impact bid appeal utilizing social media focused campaigns utilize product portfolio company probably thought idea older possibly discontinued products appealing companies mcdonald operationally easier launching completely new product cases allows companies utilize older advertising existing supply chain established deliver product ingredients catering public feelings nostalgia products limited time offers allow chains bring new products menu adding permanent complexity kitchen operations introduced increased spike demand chicken based products coupled success helping company regain limited domestic store comparable sales rise loss previous fiscal year time company total sales adjusted earnings share increasing share contrasted main competitor mcdonald reporting increase global system wide sales rise store sales decrease store sales canada competitor attributed challenging industry dynamics severe winter weather competitive products noted big king sandwich introduced compete directly mcdonald sandwich joins group vendors designed known mcdonald sandwich includes sandwich originally defunct chain occasionally produced current trademark owner introduced time mcdonald planning similar direct competitor signature sandwich introduced california approximately time big king nationally introduced similar products mcdonald undergoing testing time called test marketed eventually won testing national roll delayed corporate reorganization mcdonald product description consisting beef seed king sauce dressing variant american cheese reintroduced sandwich company modified february use larger notable variants added april new variation original sandwich corporate menu restructuring began previous year ceo plan introduce simpler products require new ingredients order operations new sandwich uses company existing place beef adds extra layer king sauce ensure product stays moist line consisting larger double sold european middle eastern markets late teen young adult male oriented products double bacon double variants advertising double supreme double supreme promoted series advertisements created new_york firm compared double supreme second television spot product contained beef mcdonald asked viewer lovers ready new relationship second advertisement featured actors playing mcdonald employees going new sandwich realized preferred product sandwich normally sold attack ads result comparatively strong sales year coupled domestic sales problems mcdonald leaving acting manner main rival advertising programs highly focused new product company sales gains result aggressive price cutting specifically signature sandwich according analysts price cutting promotions number chain forced mcdonald price cutting program according segment price wars detrimental effect profits segment leaders allowing smaller chains jack box position attractive alternatives big chains big king advertising big king spearheaded national television program debuted september television ads million program promote sandwich introduced promotional price weeks sales helped drive sales product advertisements featured company new worth tagline attacked claim ready new taste beats additional ads continued attacks stating like big mac got beef flame king supreme debuted advertising campaign created agency commercials produced featured blues legend ads pushed company lunch dinner periods best time sandwich king voice alternately talked sang advertisements featured second television spots king shown sitting crescent moon playing guitar speaking products singing company slogan second ads company product egg clone called egg sandwich second ads product individually radio second spots king discussing new singing praise tag line ads let way variation company motto way shortly debut ads came fire fronts fans complained legendary musician commercials selling allowing image fast food groups pointed king known having weight issues poorly controlled diabetes questionable spokesperson chain sells products diet finally firms complained record king inconsistent endorsements selling highly product similarly endorsing products manufactured company big king ads bacon double described enormous portions flame meat energy need world storm tag line awful vegetarian right british german program variant called featured edited version commercial created originally company line mentioning edited replaced picture product digitally replaced sung entirely english signage including road signs license plates vehicles etc translated german controversies company online advertising program spain described line enormous portions flame meat energy need world storm claim combined television advertising prime spanish government concerns sandwich line government claimed campaign violated agreement government comply initiative promoting large sandwich response government claims replied statement campaign simply promoting line formed menu recent years philosophy summed motto like customers taste company went offers items customers free choose foods modify desire naming originally registered trademark inc displayed circle symbol home market federal trademark registration cancelled failure file required year declaration use reassigned california based ice cream manufacturer notes february displayed lesser raised symbol markets sandwich sold designated registered mark notes names double supreme registered notes notes registered canada english french notes notes
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