fast casual restaurant headquartered colorado offers international american dishes founded grew revenue million went public company locations including franchises states july history origins idea conceived marketing executive eating new_york felt restaurants served dishes staple international foods kennedy started developing recipes mother law kitchen future head chef kennedy raised thousand dollars personal funds thousand dollars investments friends family members opened october neighborhood denver colorado kennedy joined partner real estate developer met opened second location madison wisconsin following march early history months lost thousand dollars went business reporter published negative review said killer idea criticized nearly dish tried newspapers published similar reviews response kennedy started campaign nearly aspect operation management team went chicago observe restaurants night return basement flooded madison location day kennedy list areas improvement said team completely revamped concept menu prices worked restaurant implemented warmer color scheme steam tables food warm replaced lines cook dish ordered new managers hired executive chef worked menu according days food improved dramatically growth revenues grew thousand dollars million million dollars local food critics cities began naming best fast food restaurant city frequently listed company watch won hot concept award nation million million dollars stock sold followed million million dollars round funding million round million dollars restaurant locations company started stores franchises restaurants designed lighter colors new packaging greater emphasis orders emphasized open kitchen line visible customers according company growing fast years headquarters moved boulder colorado company founder stepped position ceo year replaced number locations grew fold beginning financial crisis reaching locations recent history majority interest acquired investment group led january told scouting initial public offering months later intent public offering confirmed filing million stock time company reached locations franchises million revenues day following june stock price doubled called hottest year compared november announced pulled closing locations austin area restaurants handful cities closed planned close coming weeks including ones washington area according published reports ultimately locations closed end year menu restaurants offers international american dishes come vegetarian optional protein chicken beef shrimp sells flat bread like rice treats customers order counter served table usually seven minutes average check approximately person restaurants use soft lighting furniture recycled bamboo bench seating community tables orders online seasonal items introduced supplement menu years later added response trend low following year introduced grain naturally raised pork added meat option seasonal items free added april debuted kids meals advertising sponsored outdoor print ads million advertising budget began airing ads major television networks snake flute charm dish landing ufo emerged ads carried slogan going early 2000s company reduced advertising resources effort started slogan world kitchen introduced largest component advertising outdoor ads like billboards radio digital media news sites billboards emphasize global cuisine points parking lot says recipes imported countries cars operations franchises restaurants owned operated operated franchise model franchise locations operated independent trained uses menu branding corporate owned stores average store generated million annual revenue profit percent orders account approximately percent revenues according selective franchise based restaurants franchise partners higher ratio corporate owned stores restaurants nutrition nutrition facts posted company website based dishes company dishes high regular sized dishes containing grams serving company tend lower regular sized dishes exceed smaller portions available dishes company offers dishes free ingredients warns cross contamination occur
Noodles & Company