brand beer originated edinburgh scotland owned english opened edinburgh firm underwent following century including local rival later form brand passed purchase british operations sold brand best known heavy beer export draught brewery edinburgh whilst produced england sold predominantly scotland despite dominant presence scottish century brands neglected concentrated global brands eclipsed bitter whilst fell known mascot broadly based painting laughing portrait 1930s company known sponsor numerous football teams 1980s 90s notably premier league title winning history victorian beginnings opened suburb outskirts edinburgh loaned mother uncle area brewery named spring waters vicinity addition proximity railway line determined location brewery employed identify prime location supply water engaged industrial espionage bass order learn techniques costs establishing market share industrial regions scottish early 1860s built successful colonial export trade exploiting family connections time beer foundation company reputation labelled export 1870s brewery employed men boys widely available england brewery site covered acres heavy beer late nineteenth century refers wholesale price beer prepared enter parliament appointed nephew managing director brewery company registered worth capital million largest brewery united_kingdom single owner turn twentieth century company large share market scotland cent share market scottish british_empire peak brewery producing million barrels beer year export twentieth century acquired trade goodwill central edinburgh distributed united_kingdom december merged edinburgh rival brewery form defensive great depression diminished revenues entity initially run separately certain financial technological resources amalgamated period company early pioneer container beer largely dependence exports particularly royal_navy beer stored board ships year continued important customer century early 1930s approached company potential venture china welcome threat export business company export trade declined second world war result abbey brewery edinburgh previously younger brewery closed converted offices 1950s dominant party younger venture merger undertaken continued increase market share sector doubling output costly year programme expansion undertaken company merged forming group market value million son chairman managing director company dedicated free trade promoted brands extent previously witnessed british industry export core brands new company alongside younger special dominant force scotland 1960s company began style export markets order pronunciation easier company highest gravity beer general sale world alternatively sold overseas retired fountain brewery rebuilt pioneered use computer control entire process site million barrel capacity occupied acres new site occupied mill export nationally distributed beer 1970s highest selling beer united_kingdom introduced demand increased struggled gain credibility alive kicking campaign launched launched united_states launched percent scottish market percent scottish market overtaken scotland best selling discontinued closure fountain brewery february announced closure fountain brewery production costs twice high company lowest cost brewery closed june loss jobs production draught transferred brewery cans produced brewery younger brands added barrels production regular batch version annual production dropped barrels beer brief return june reintroduced sale october sold beer brands million production brands moved new owners vowed brand launch expanded premium range younger brands generates million sales annually largest brand highest selling brand scotland cent market share like largely brands state managed decline sold predominantly scotland north england small exported italy saw launch bottles new seasonal golden called gold export sales canada resumed having discontinued april red launched aimed younger intention expanding brand england began sold france april amber signature launched july current product range cent beer style known scotland light dark coloured beer similar english mild cent beer shares style characteristics mild bitter sells annually sales concentrated region beer found scotland production moved newcastle closed production contracted near moved following takeover cent shares characteristics english session bitter cent heavy cent cent second highest selling premium cans sold scotland accounts cent premium market sold overseas markets cent burton edinburgh style known locally heavy available united_kingdom bottles highest selling selling stronger version sold export markets cent red cent reddish introduced advertising victorian period twentieth century drew heavily imagery british_empire branding laughing mascot introduced brand 1930s based known painting extensively advertisements branding 1960s 70s advertised best buy beer 1970s early 1990s marketed got come alive kicking campaign saw memorable radical television advertisements produced time sponsorship 1980s 1990s sponsored football clubs rugby league clubs rangers away games newcastle united away games
McEwan's