evolution advertisement evolution advertising campaign launched promote newly created centre campaign second spot produced toronto canada piece displayed online october later broadcast television cinema spot netherlands middle_east created budget left earlier daughters campaign intended series online focused spots company later pieces include onslaught amy evolution directed canadian director sound design handled post production critical popular financial success won number awards advertising industry including awards discussed mainstream television programmes print publications exposure generated spot estimated worth evolution spawned numerous unofficial alternate versions including title sequence bbc sketch short parody gone nominated daytime emmy award sequence film opens pretty ordinary girl canadian cartoonist television producer joint director later married entering sitting studio harsh lights switched bars passage piece piano accompaniment heard short credits sequence provides title film credit dove camera switches time lapse sequence showing makeup hair artist making adjusting hair transforming beautiful billboard model final physical adjustments appearance team members camera series camera flashes begins photographer takes shots poses shot selected batch moved generic image editing software interface series adjustments alter appearance including limited neck adjusting curve shoulders altering hair skin eyes mouth final image rendered transferred billboard advertisement fictional brand foundation makeup video fades statement wonder perception beauty distorted film ends invitation dove real beauty workshops logo dove self esteem fund versions website address film originally produced background dove campaign real beauty launched coincide expansion dove brand solutions health beauty products general including shower hair care skin care products stage campaign centred series billboard advertisements initially united_kingdom later worldwide spots showcased photographs regular women place professional models taken portrait photographer ads invited vote particular model example fat wonderful results votes updated displayed billboard accompanying billboard advertisements publication dove report corporate study intended create new definition beauty free women self doubt encourage embrace real beauty series received significant media coverage talk shows women magazines mainstream news broadcasts publications generating media exposure estimated worth times paid media space following success campaign expanded media including series television spots flip pro age series print advertisements tested real curves culminated little girls global campaign featured regional versions advertisement print screen purchased second spot commercial break super bowl estimated cost seeking extend campaign creating viral videos host website daughters interview style piece intended mothers daughters related issues surrounding modern perception beauty beauty industry production daughters series short films titled beauty crackdown evolution promoted activation idea concept art director pushed proposed evolution produced money left budget daughters ended amounting total originally intended people website daughters participate workshops featured site production team brought included director female director win campaign fashion photographers makeup artist art director girlfriend model cartoonist producer canadian animated television programming chosen model evolution inspired write piece seeing time girlfriend spent applying felt ideal representation norm highlighting extreme changes models undergo fashion industry originally dubious taking role later stated proud joined campaign actual production took place course single day half hours footage taken portion film eventually condensed seconds final version stage dressed manner identical modern fashion shoots lighting camera positioned remove shadows face aid post production sound design took weeks divided sections hours spent creating mixes passage mix tested discarded version final film settled hours spent adding background noises piece including sped human voices starter pistol post production originally planned approximately days extended weeks photographer responsible digital actual photographs taken shoot supplied post production team digital intermediate stages transformation real photograph final image shown billboard cut assembled create functions shown sequence stretching neck adjusting size certain facial features post production work included head center shot sequence covering certain continuity errors creating billboard advertisement constructing false image editing interface release reception evolution incorporated website october order coincide start week uploaded art director video sharing website youtube shortly remained largely internet based campaign evolution appeared television commercial netherlands middle_east inside commercial breaks hills uploaded viewed times day million times month million times year having appeared discussed number mainstream television programmes including ellen degeneres view news networks cnn nbc overwhelming majority came support campaign message spaces mother daughter workshops sold immediately total exposure generated piece estimated october worth comparisons drawn campaign dove earlier purchase second spot super bowl super bowl spot cost estimated reached audience million generated boost traffic spot credited producing double figure growth sales dove product reported overall sales period following release evolution rose previous year evolution particularly popular critics advertising industry garnered number awards debut october favourite run win festival grand prix category generally considered prestigious awards industry ultimately prize went entries advertising brand fame promoting fashion company website products evolution evolution went win grand prix film category beating pretty inc paint sony line high definition television sets power wind wind energy initiative victory attracted certain controversy jury switched evolution category entries ineligible win grand prix corporate image category minute chairman jury said decision moved category felt strongly trying break rules set went hearts minds asked festival result win evolution entry festival history home grand prix awards categories web based advertisement win film category followed piece went win number awards including silver category film grand prix gold prizes london international awards gold prize interactive category legacy evolution popularity evolution presence video sharing websites led inevitably large number alternate versions parodies uploaded public months parodies youtube received million hits far successful professionally piece entitled evolution evolution emmy award nominated short film created parody original evolution spot late piece directed known work mineral water television cinema commercials produced production company post production work role model taken teenage boy instead having applied time lapse sequence given fast food alcoholic cigarettes transforming course thirty seconds overweight middle aged adjustments similar image editing interface evolution subject neck shortened features tattoo added image transferred billboard advertisement fictional brand man cream piece ends fade statement thank god perception reality distorted wants look ugly people parody uploaded video sharing website youtube december promoted month received hits went nominated number prestigious awards including comedy short form viral categories awards outstanding comedy category daytime emmy awards popular critical attention received led production company bbc comedy sketch hell harry paul contacting production company produce introduction similar vein title sequence hell harry paul begins shot familiar time lapse sequence shows pair given cigarettes fast food hair cut removed slowly joint hosts hell removed pair shirts camera billboard advertisement similar title displayed underneath works shortly releasing evolution online post production company uploaded minute making documentary includes interviews creative directors photographer post production director digital artists sound designer discuss stages post production process creation spot making includes shot evolution storyboard short segment scenes footage shoot showing process debut evolution dove quickly ordered follow online advertisements onslaught amy appeared online october written directed pair predicted prove popular evolution companies attempted use formula mixed results commented campaigns beauty launched comprising television print online segments push message dove campaign
Evolution (advertisement)