chicken international fast food restaurant chain australian franchise variety chicken product portfolio iteration successful product introductions fast food industry point time sales dropped following years product renamed align product company change ownership prompted product product line focused health oriented product new proved unpopular replaced chicken sandwich sandwich introduced series designed expand menu sophisticated adult oriented fare present larger product appealed year old males major fast food chain introduce chicken sandwich marketplace beating rivals months mcdonald years chains went series naming schemes chicken products company sells slightly different versions sandwich international markets white meat chicken breast regions dark meat chicken promote continuing interest product occasionally releases limited time variants chicken different ingredients standard sandwich recipe company major offerings chicken sandwich center product advertising company additionally major product company portfolio registered global protect investment product history chicken sandwich introduced called sandwich ranch sauce served roll product came time fundamental change terms chicken product restaurant industry chicken products sold major chains fried shortly introduction sandwich selling million units day sales traditional fried chicken chains additionally industry trend products cooking methods time sandwich grams fat came sauce introduction successful product launches restaurant industry time encouraging company look introducing additional products match success furthermore success product credited analysts main factors helping realize increase profit margin period sales slowed half height introduction company larger male oriented sandwich served increasing size changing ingredients idea product customer sense value company spokesman stating customer lot like getting lot money don eat think treated fairly company basics movement reorganized menu focusing core products product base fifth anniversary sandwich introduced updated version sandwich called added smaller version called sandwich new sandwich topped chicken introduction chicken represented company extend brand beef based original introduction 1950s featured chicken breast weighing larger sandwich seed roll newly low fat introduced conjunction new company new sandwich chicken version sandwich lauded best sound products sold fast food chain conversely rest menu vastly development sandwich began response major factors overall sales decline coupled profit decline held series consumer tests showed company customer base looking wider variety options making purchases additional survey results revealed lack newer products consumers visiting chain furthermore company seeking counter threat sales newer fast casual restaurants begun bite sales july chain sold nearly million eventually displacing initial launch figures company best selling product introduction successful introduction noted positive highlights company negotiations sale owner group investors led chicago based consulting firm president quoted encouraged recent product changes new said early tell changes successful despite initial success year introduction enthusiasm product largest complaining product line failure describing sandwich pedestrian product great november current chicken sandwich sold middle_east expansion india introduced chicken versions variants introduced line designed replace chicken introduced insistence new ceo executive bradley shortly company acquired designed lower fat alternative fat fewer line health conscious oriented product got taste ingredients instead fat formally introduced line replacing introduced europe starting new varieties designed cater population mix country received continue sold red flags raised british government private groups regards products sold fast food industry cited large levels salt company beef based backing agreement help company products private public interest group abbreviated cash cited fast food chains continued levels contained types foods group specifically claimed chicken sandwich paired fast food products failed catch american market result discontinued menu reorganization replaced sandwich new sandwich products designed appeal group customers identified adult males years old desired larger product december introduced sandwich topped standard competitive products similar products chains introduced generally fluid marketplace despite present day competitive products multiple vendors national fast food chain bring chicken sandwich market beating rival period months introduced chicken product simply called chicken sandwich august sandwich originally chicken inch honey sauce introduced chicken sandwich claimed chicken product sandwich overhaul chicken sandwich line november ultimate main sandwich united_states mcdonald trying develop test similar product years company caught guard time mainline competitors introduced chicken products able initially deploy similar product primarily fact company highly specialized produce high quality product large investment new equipment mcdonald chicken product development introduce version chicken sandwich replaced sandwich september october line company hoped higher value product help improve average check performance stores deluxe line said selling eliminated mcdonald brought chicken sandwich chicken sandwich retired company introduced new premium line products like sandwich targeted adult audience higher quality ingredients natural leaf beginning april mcdonald moved new chicken sandwich new chicken uses smaller list ingredients chicken removing ingredients new sandwich response consumer based market trends food products simpler natural ingredients product description chicken sandwich consisting flame chicken breast tomatoes asian markets singapore chicken thigh meat uses seed add sells request based long standing slogan way additionally sold different promotional varieties years limited time offerings cheese bacon dressing bread pepper jack cheese bacon red based sauce sold promotions advertising introduced company got break rules campaign designed firms campaign derided unclear message despite failure advertising campaign product went successful fast food product launches time introduced initially april day major news papers claimed company changing chicken king later press release announced joke introduce public new product television advertising program introduce chicken featured animated chickens cowboy boots marching way tune created animation house later commercials featured comedian second series ads called love guaranteed developed los_angeles based house guaranteed customers receive free sandwich don love chain discovery mad cow disease company instructed advertising agency time new_york forthcoming series ads featuring company signature product include spokesman stated change decided anybody wants chicken option point wanted remind comes chicken original beef noting confidence beef supply line introduced united_states campaign advertising firm featured tagline flavor fat american advertising campaigns featured celebrity visiting locations similar style food found farmers market commenting ingredients new line better healthy advertising firm produced ads great_britain advertising campaign sandwich spain featured humor based men asked type advertisement buy sandwich responses included men like commercials formed basis ads advertisement entirely women filmed london featured advertisement fun men preferences making commercial basis mini documentary firm singapore campaign presented attack advertisement designed counter introduction chicken sandwich mcdonald campaign took mcdonald slogan better changed better sandwich sale day mcdonald product set debut called mcdonald menu item fake opposed flame controversies campaign australian franchise featured girl complete facial loses eats sandwich time finished meal clothing style completely changed friends horror end commercial announcer states tag line naughty new makes better australian advertising standards bureau received complaints public claiming commercial alternative lifestyles insulting non determined advertisement breach anti discrimination codes dismissed complaint registered trademark displayed circle symbol markets sold including united_states canada great_britain notes chicken related owned include notes
Burger King grilled chicken sandwiches