fight switch fight switch enduring slogan appeared magazine newspaper television advertisements cigarettes visible campaign 1960s 1970s beginnings slogan created advertising agency print advertisement appeared life magazine october advertisements appear solely print television advertisements slogan aired target campaign create sense loyalty led fight switch campaign makeup models wore sporting black eyes presumably earned battles cigarettes television advertisements commercial begin predictable manner protagonist considered defiant commercial old woman chair porch rest development razed room commercial protagonist fight switch usually showing profile camera slogan viewers face noticeable black eye reality makeup proving willingness fight believed tough decision day choice smoke cigarettes aforementioned example old woman fighting spirit won house remained built close property son came visit revealed black eye later years success advertisement briefly enjoyed robust sales american cigarette brands mid late 1960s brand declined somewhat thirteenth slogan waned radio television advertisements tobacco products banned american broadcasting stations television ended ban slogan continued magazines newspapers slogan recognition brand received slogan advertise cigarettes introduced cigarettes new advertisements men women sported white eyes updated slogan light fight sell separate variations market value declined slogan notable final slogan brand declining sales led end advertising brand cultural impact fresh slogan adopted supporters campaign presidency appeared nomination hand primary season closed supporters moderate republican tried mount draft scranton reply girls adult women seen scranton events wearing sporting signs saying fight switch single released label parodied slogan song fight slang term meaning behave thomas tnt civil rights activist parodied slogan point vietnam war speech quoted saying best trained best educated best equipped best prepared troops refuse fight matter fact safe switch fight audio clip speech later prelude public enemy single fight power april advertisement windows phone pictured camps fighting apple iphone users slogan don fight switch famous fighters actors later known reasons appeared ads examples include future entrepreneur appeared print actor featured television commercial
Us Tareyton smokers would rather fight than switch!