fried chicken product sold international fast food restaurant chain time introduction company intended larger adult oriented products higher quality ingredients standard menu items additionally product targeted convenience food markets specific packaging design intended easier handle fit automotive cup holders product series product introductions designed expand menu sophisticated fare present larger product appealed year old adult males series larger complex group menu products company intended attract larger affluent adult audience willing spend better quality products discontinued united_states continued sold markets italy august reintroduced limited time offering north_america leading permanent addition menu march countries globally company major offerings chicken center product advertising company original advertisements created firm subject criticism legal action metal band claims intellectual property rights later advertising programs started company new direction digital based multi media advertising product north american utilized heavy social media campaign help fans product restaurants company relied heavily product tie ins nfl ncaa nascar promote product different demographic groups product prominent menu better decade released limited time variants product released summer despite major product line company portfolio registered global protect investment product history introduced menu expansion designed cater adult demographic looking dishes went standard fast food fare time introduction targeting demographic group identified super fan group consisting males ages ate fast food restaurants times week additionally chain adding fare angus designed offer complex menu items raise average check prices expand breadth offerings fast food market place product discontinued january replaced version chicken strips march year following product fans product forums noted requested fast products people like returned fans product established social media accounts dedicated return facebook twitter additionally petition created called product menu web site declared product come comedian featured segments product return released august limited time offering return product met favorable reaction advocating return menu disappointment groups product status limited time offering march permanently added menu large international menu expansion thirty countries product garnered large amounts attention internet peak product mentioned form average seconds quarter earnings report admitted massive social media attention primary reasons brought product positive reaction included million mentions twitter tied major push company utilize social media free marketing tool overwhelmingly utilize interactive media communicate prefer companies utilize tools customer demand product major reason significant rise cost beef previous months leading available cattle stocks declined began record keeping shortage ground beef caused spike price beef time highs june according additionally increasing competition mcdonald chains fast food industry drove boost sales introducing new products similar lines major competitors products variations mcdonald based style reason product brought new approach company taking products instead putting large numbers products appeal small audience instead add smaller products broader market appeal goal introduction utilizing approach stated intention introduce products impact bid appeal utilizing social media focused campaigns utilize product portfolio company probably thought idea older products appealing companies mcdonald operationally easier launching completely new product allowing company utilize older advertising existing supply chain established deliver product ingredients limited time offers allow chains bring new product menu adding permanent complexity kitchen operations proved decision resulting sales bump provided increase profits time added menu success company helping achieve domestic store comparable sales rise opposite reported decrease period domestic store sales competitor attributed ongoing aggressive competitive activity success helped chain post positive financial numbers company reporting trio factors helped drive second quarter store comparable sales growth arch rival mcdonald reported store comparable sales fell time period promotions failed meet financial analysts predictions product description fried chicken strips available sizes initial availability period piece thirty piece sizes available limited time offers smaller size sold larger portion purchased meal option core audience adults soccer children meal option time available included piece order product reissued product available piece serving recommended price point usd summer introduced variant called addition standard offering product featured pepper based featuring mix pepper black pepper replaced normal coating product variant added company menu developing product chief marketing officer stated taste described product shit company realized correct mix sale product limited month period company stated sales successful consider extending availability initial time frame accompany introduction product chain released new sauce simply called new widely advertised promotion company social media accounts twitter facebook sauce described combination sauce honey described sauce company posts accompanied packaging product format packaging designed fit car cup holder box square shape sit comfortably cup holder opened forms small designed hold sauce credits design box helping popular adult oriented chicken product united_states time fast food industry business drive traffic allowed convenience food drive eat little effort introduction began adapting product packaging placed automotive cup holder addition container company added patented round french container calls paper cup percent recycled materials designed fit automotive cup holder package design won honorable mention packaging industry design competition hosted division fiery chicken promotion introduced packaging variant featured new graphics image featured box angry looking chicken style mask packaging variants appeared years included tie ins nfl advertising spelled advertising program created late miami based advertising firm fictional metal group albeit composed real life musicians website associated content band musical style classified punk sounding rock roll metal campaign featured viral marketing website television print campaigns fictional myspace page program similar marketing campaigns created including according employee fictional background information band signed instead major record label promotion song record recorded music videos produced national tour planned tour cancelled actor playing lead singer canadian citizen unable enter united_states criminal record home country members vocals lead guitar rhythm guitar free range bass drums fire product featured company primarily digital focused promotion headed company online media agency code theory start promotion company announced forthcoming weeks product set released simple asked answered company expanded social media specifically promotion adding new accounts stable social media outlets idea large social media push monetary instead spending capital traditional multi week multi media advertising campaign company product loyalists spread word fraction cost traditional advertising instead producing new series spots television chain reused commercials originally produced porter initial product run commercials played specifically social media known throwback thursday events feature historical personal stories routinely run sites facebook major change advertisements addition lower left hand corner video end promotional period received numerous complaints fans social media sites twitter facebook major ways company responded responses posts instead automated response paste standardized message people twitter feeds company instead employed staff personally respond customers voicing displeasure nature introduction entire promotion represented major shift attitude advertising moving traditional advertising structure focused entirely digitally based media change happened fairly quickly falling place eighteen month period preceding chain menu new advertising firm new director digital marketing social media newly hired firm added increasing digital advertising team chain advertising permanent early shaped large digital media push headed new advertising firm david unlike promotion exclusively digitally oriented promotion accompanied sizable television media tie annual tournament host city indianapolis sponsored branded free rides visitors series advertisements product company sandwich promotion ran tournament featuring tag series ncaa branded kid meals digital company utilized viral marketing strategy starring chicken named brought local restaurants decide particular location sell day given feed labeled yes depending bowl ate decide product sold day chicken truck custom designed social media presence accompanying tour additionally events live streamed product included things map upcoming events links corporate web sites tour raise animal rights organization group initially responded promotion word follow forcing chicken decide friends stated concept tour jaws drop perceived cruelty controversies sexual produced advertisements followed pattern controversy company previous advertisements produced come fire perceived overt sexual earlier example type advertisement promotion version sandwich featured commercial singing variant way featured line train ladies nice referring car train actresses featured commercial issues raised public interest groups instance came complaints double sexual website pictures clad women posing band featured section site sported comments love love protests public sexual comments forced request content changed appropriate family oriented restaurant lawsuit august target lawyers band alleged mask wearing blatant copy band style band claimed approached record company offer appear commercial band declined grounds want associated chain felt advertisements deliberately opting band signature look style order influence fans purchase chain products band issued cease letter requesting advertisements pulled parties declined band sued undisclosed filed counter suit stating band fictitious visually musically bore little resemblance style best general parody heavy metal bands wear masks try achieve mask like effect kiss partly mentioned counter suit included notion parodies bands citing specific example wore near identical style masks playing years formed let went mainstream suits eventually dropped ended campaign shortly tie ins product tie nfl season introduced piece party pack limited time offer promotion general featured mascot digitally superimposed nfl game footage appeared involved game players king replaced include depicted performing leap dumping head head coach primary packaging altered include nfl logo party pack designed mimic texture football included nfl logo humorous comment line found packaging time summer introduced piece size product tie nascar new sponsorship nascar team promotion company new sponsorship deal nascar new team featuring car number television ads produced featuring racing team fictional pit crew member chicken product tie nickelodeon box altered time design looked like character later store promotions urged customers add piece portion meal option naming registered trademark markets product sold canada europe notes acronym trademark displayed circle symbol united_states europe new_zealand notes term chicken united_states times canada chicken owned parent registration records notes
BK Chicken Fries