venture funded company develops markets software services cross device advertising content delivery uses analyze internet device data predict devices owned person participating websites cater advertisements based collective knowledge user actions devices founded raised million funding june million march january entered agreement acquire approximately purchase price usd million debt cash free basis history idea conceived ceo consumer electronics saw attendees switching thought brands able cater ads individual users switch devices began developing software founded took year company obtain client organization grew quickly raised million funding opened sales offices major cities company hired people moved headquarters larger office new_york_city million funding raised march million raised july fund additional expansion europe additional million funding raised july january entered agreement acquire percent million software services uses data operating system addresses online data publishers develop probability different devices shared person household according data contains personally identifiable information data sample tested nielsen accurately identified users devices cases slightly methods require advertising consumers devices user shown mobile tablet device based websites visited based usage behavior matches target audience example android phone visits website shortly home network assess high probability devices operated person similar ads devices according company website services include cross device things like location timing user behavior audience analysis early partnered placed company measurement store consumers introduced features services attempt measure advertising campaign resulted consumers visiting business location introduced pulse product uses data party data suppliers attempt measure effect digital advertising campaigns device licensed technology companies integrated products privacy advertisements usually feature explains shown result analysis provide opt button compliance standards set disclosure features provided partnered november according forbes burgeoning success risks congress privacy advocates company ceo says shouldn problem doesn collect personally identifiable information
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