smoke gets eyes mad men smoke gets eyes episode season american period drama television series mad men aired july united_states written creator directed smoke gets eyes million production episode took place new_york_city los_angeles conceived script working writer television sitcom writing pilot episode studied american literature cinema 1950s 1960s perspective american culture period sent script creator recruited work shelved project seven years focus chase program interest mad men surface conclusion final season according nielsen_media_research episode attained rating million households initial airing plot new_york_city don creative director advertising agency facing professional dilemma sell cigarettes spite increased public awareness health risks seeks input customers girlfriend unable find solution rejects company research suggests customers drawn smoke despite health risks collective death wish begins new career don secretary finds overwhelmed new surroundings advice office manager proves intimidating helpful junior account executive named makes crude comments appearance clothing causing don break goes doctor office gets end day attempts don rejects advances don meet owner large department store rachel looking attract customers disappointed agency suggestions attract meeting heated rachel don leave angry later meeting executives tobacco company appears badly don struggles find new approach cigarette advertising pete suggests death wish idea forth company research executives reject idea meeting don comes new tagline strategy ignoring question health risks claiming uniquely prepared client impressed don pete rejected research don meets rachel dinner meeting begin bond agrees shot pete workers gentlemen club celebrate pete impending wedding rejects pete advances rejection professional problems pete arrives drunk apartment invites don takes train large house suburbs greeted loving wife betty january jones mention far episode checks sleeping children watches doorway production conception creator conceived script smoke gets eyes working writer sitcom draft episode written script titled division years later sent script creator agents insisted proceed plans chase later recruited hoping recalled lively new written story advertising 1960s looking recent american history set pilot script aside seven years focus hbo showtime expressed interest project commencement final season time began looking television market new programming network looking distinction launching original series according president took bet quality win formulaic mass appeal prior writing pilot episode studied american culture 1950s 1960s analyzing literary works sex single girl viewing films apartment guide married man continued endeavors series concept began received copy richard novel revolutionary road executives discussed look mad men production designer cinematographer previously collaborated wanted establish genuine approach portraying society 1960s simply referencing period seen movies time wanted genuine movies influence historical accuracy elements architecture graphic design sought inspiration buildings designed architecture firm said noticed designs contemporary buildings ceiling overhead grid lights strong graphic element office spaces design loved ceiling like time high embraced notion presenting world way new work spaces casting cast central character series relatively unknown time competed actors auditioning process proclaimed accurately portrayed character saying person great mix intelligence don jon inner life long kind depth human people root jon walked room said guy lived admitted felt considerable disadvantage compared peers initially believed acquire role started literally couldn heat knew casting directors didn know wasn anybody lists funny thing think went told television went seven auditions took place hotel new_york_city riding elevator woman charge decision making process told got job later cast originally auditioned portray don felt don biggest draw disappointed hearing character sparse screen time recalled prepare thing went worked hard read don actually gave adjustments went sort said look deal guy reason asked come read didn think come read roger wasn roger script production smoke gets eyes admitted unsure continue working mad men fence little bit shooting think matt finally like look man thought promise great character big producers mad men approached january jones portray don wife mother children jones portraying character audience opportunity dark nature initially auditioned role later given fellow cast member got obviously suited matthew said know role wife jones signed seven year contract character originally lines smoke gets eyes eventually edited script accommodate desires testament ability jones stated took thin air makes think idea wife going kind took job promise betty sign seven year contract want sure brought play office manager head pool previously recurring appearances acting career largely inactive agent urged participate project said doesn big shows instead taking better bet said look gone better bet past let good script time smoke gets eyes features guest appearances actors actresses including given recurring role season don mistress lasted episodes initially felt place playing character stated end casting hadn found right originally scene opens door wearing red remember thinking wasn sure right maybe fact wasn shot prior working mad men mainly worked theatre performing arts filming smoke gets eyes million slightly million typical mad men episodes pilot episode shot locations new_york_city including principal photography lasted days production crew previously filming concluded new_york production moved collaborated entirely different production crew new_york according los_angeles contained continuity related moved continuity style came important matt creating practical effect grid consisting lights installed set housed main office art department bought tube fixtures determined accurate relative time period shipments arrived day filming pilot examination set lighting crew revealed internally modernized having designed hold measuring feet getting foot color corrected tubes major issue regular suppliers stock recalled production team los_angeles stopped production making plant started manufacturing needed shipment arrived morning day shooting created light control system attempt overhead unsuccessfully attempting implement necessary control light production team established controlling rows light key grip production installed panels frames small albeit strong scene actor actresses stood light panel frame placed fixture subsequently light faces somebody walking office wide shot turned overhead lights don talking desk office backdrop turned lights removed brought key 80s frames sourced key larger window set containing corporate offices contained fitted centers measured inches apart collaborated production team institute inch chain motors cameras eventually installed aluminum beams proclaimed flexibility chain motors enabled production efficiently concentrating design window added stands rolled office floor close ups light units soft cloth degree control comparison traditional lighting creating housing character favored color spectrum household example don home required rooms lit simultaneously lot strips household noted close touching create single source doesn cast multiple shadows time built channels slide frames egg guy knocked shells tin new_york named extensively felt suited homes mad men reception controversy days leading smoke gets eyes premiere group filed complaint producers commentators group criticized brand decision sponsor citing industry codes prohibit alcohol marketing depictions irresponsible drinking overt sexual activity sexually images director stated based website appears sponsorship arrangement violate numerous provisions industry self regulatory marketing code continued reason company able escape normal enforcement implementation code simply chooses violate code manner violation cause non trivial complications major television series association complaint urged letter regulating initiatives entertainment industry complaint instance portrayal heavy alcohol consumption heavy consumption specific industry sponsorship portrayals different issues raised artists choose depict activities absence industry sponsorship ratings critical response smoke gets eyes originally broadcast july united_states airing episode acquired rating million households according nielsen_media_research total viewership percent higher television programming airing television commentators praised pilot episode heather salon declared smoke gets eyes raised expectations future competition time added emulated best episodes chicago_tribune journalist said character drama star review new_york_post described stunning suggested mad men happens finest new series summer possibly entire year san_francisco_chronicle variety lauded episode historical accuracy new decade mean viewers know corner stated impending change gives extra dimension perspective series addressed despite subtle approach mad men managed provoke profound meaning context illustrates period form excess fingers reminding sex drugs rock roll sexual harassment free flowing ballads invariably sung white guys usa today writer echoed synonymous sentiment mad men joy watch clothes furniture like mid century night dream mere period piece smart complex drama attempts hidden truth slate drew comparisons hbo comedy drama sex city affirmed introduced cynical perspective called golden age advertisement new_yorker concluded smoke gets eyes smart attractive journalist felt rarity compared television installments writing boston_globe remarked setting design immediately distinguishable gilbert wrote fashioned period piece phones constant fog cigarette smoke hanging scene subtle color palette match ivory metal venetian agency offices sit memory filmed black white citing authenticity episode highlight noted smoke gets eyes constructed critics enthusiastic general consensus stated episode aesthetic features comparable cinematic works affirmed mad men lacked substance ultimately criticizing cultural references character development presented episode mad men attempting satire plan said mood aren laugh loud moments lot point simply reflection characters depressing turns watching moody cruel men women hour isn fun similarly washington_post concluded despite evocative nature program gets eyes fell flat people works new_york installment felt like fifties commentators praised performances cast members specifically portrayal don asserted acting cast members aspects carried gilbert evaluated played character slick perfection accolades 60th primetime emmy awards smoke gets eyes won drama series episode won creative arts art direction single camera series cinematography hour series smoke gets eyes received nomination outstanding directing drama series outstanding costumes series costume designer assistant costume designer episode won casting society america award outstanding casting drama won directors guild america award drama series directing episode episode earned motion picture sound editors golden reel award nomination best sound editing dialogue short form television jason george supervising sound editor supervising dialogue editor editor dialogue editor dialogue editor
Smoke Gets in Your Eyes (Mad Men)