advertising campaign fast food chain television commercials featured fictional character named described having eaten life called fans visit local hope finding winning prize campaign included promotion customers discounted including phrase order people confused know looked like appearance revealed people lost interest promotion promotion poorly received campaign firm hired design campaign commercials created suffering marketing efforts promotion designed counter marketing efforts mcdonald spending estimated million promote mcdonald found success beef commercials commercials launched november created advertising firm expense approximately million executive vice president marketing oversaw creation campaign continued direction company vice president marketing settling firm considered names oscar campaign began weeks cryptic messages designed create interest promotion mentioned newspaper advertisements banners football games distributed public november commercials aired cbs nbc abc premise commercials person united_states eaten advertising agency created fictional biography character claiming raised wisconsin worked cheese factory sold ducks character commonly referred character played actor randomly appear restaurants nationwide identity revealed super bowl january shown wearing white black flood pants thick glasses customer spotted win restaurant discovered entered draw promotion grand prize million draw won louisville kentucky present spotted city center mall addition encouraging people search added promotion marketing campaign claimed angry eating restaurants offered cent everybody discounted price customers ordering customers named told looking reception campaign led controversy early year old boy spotted restaurant alabama believed won age minimum age participating promotion prize money given boy older friend time defended decision stating restriction intended dissuade students school search boy parents complained representative matter brought state senate passed resolution condemning actions consumer fraud world_wrestling_federation appear guest boxing match wrestlemania april star beef commercials appeared event working guest battle royal promotion met positive reviews time called clever columnist chicago_tribune stated famous men america ultimately promotion described flop advertising campaign lasted months discontinued franchise owner stated problem absolutely relevant message initial results positive lost appearance revealed super bowl profits fell result poorly received campaign dropped future advertising million account initially given months went agency having problems wanted improve line restaurants including capitalized promotion advertising ate locations
Where's Herb?