coast coast referred simply american publisher games primarily based fantasy science fiction themes operator retail stores games originally basement run role playing game publisher company popularized card game genre magic gathering mid-1990s acquired popular role playing game purchasing failing company experienced tremendous success publishing licensed company corporate headquarters located washington united_states_of_america today coast publishes role playing games board games card games received numerous awards including origins awards company subsidiary coast stores closed history coast founded outside seattle washington current headquarters located nearby originally company published role playing games edition order release supplement designed use game system brought legal trouble references game system suit settled approached idea new board game called turned game expensive produce instead asked game portable quick playing agreed set new corporation develop card game concept originally called magic gathering kept game sheltered legal battle licensed production sale rights court case settled point shell company shut debuted magic july origins game fair dallas game proved extremely popular con august selling supply million cards scheduled end year success magic generated revenue carried company handful employees working peter original basement headquarters employees offices magic won mind games award best fantasy game board game began association brand licensing agency license magic brand success magic published soon won origins awards best fantasy best graphic presentation board game expanded role playing game line buying nightfall games published card game won best new mind game award august months later closed game product line explained company games lack support lost money game products annual sales passed million announced purchase cash makers april acquired million creative professional staff relocated wisconsin area brand retired allowing company spun loved poorly selling campaign settings including fan groups focusing business primarily profitable lines summer revisited concept 3rd edition having discussed soon purchase looking decision stated obviously strong economic incentive publishing new edition sales product line tend spike new edition comes assuming new edition improvement given change ownership thought excellent opportunity stamp later set overall design direction new edition released edition system releases came open game license allowed companies use systems new edition game won origins award best game sponsored design contest allowed designers submit campaign worlds produce entirely original campaign world selected submitted hardcover book released june released version system helped celebrate 30th anniversary game con august granted patent card games january began publishing highly successful game proved popular selling nearly copies weeks selling times better initial projections high demand cards sports card series discontinued producing cards game won seal approval year sold millions copies game company released new set included rom continued publish game nintendo begun producing new edition game agreements expired september filed suit nintendo following day october companies resolved differences december going court acquisition seeing continued success magic gathering game toy giant bought september million expressed interest purchasing early impressed success game division late company purchased summer president coast november january resigned president ceo june succeeded positions april succeeded president ceo march announced replacement company employs people november announced leave milwaukee convention sold origins sold magazines licensing dungeon dragon amazing stories released pre painted plastic games added licensed star wars line hill brand game coast book publishing division produced hundreds titles sold millions copies languages company great success acquired expanded game keeper chain retail gaming stores eventually changing coast including company flagship gaming center seattle years retail stores shopping gaming center closed march eventually announced december close stores order concentrate game design stores closed spring 2000s early coast filed lawsuit administrator website known charges stemmed publicly posting confidential prototypes upcoming magic gathering card sets forums months cards released explained outcome coast settled lawsuit court parties satisfaction license produce dragon dungeon magazines publishing spun coast periodicals department expired september moved magazines online model june released 4th retail availability new set core began introducing 4th edition online content dragon dungeon magazines 4th edition designed offer streamlined game play new rules framework intended reduce preparation time needed run game game accessible new players april suspended sales products games format places lawsuit brought people attempt prevent future copyright infringement books includes recent 4th edition products available places older editions game 5th edition released second half games products addition magic gathering produced numerous games including board card miniature role playing games publish novels based games magic gathering legend rings
Wizards of the Coast