end world end world song welsh band super animals single released rings world album reached number singles chart release january singer variously described track extinction mankind romantic song growing old critical reaction track generally mixed reviewers claiming track compares band previous work enthusiastic praise computer generated promotional music video produced accompany end world release single directed video won special jury prize festival alternative video directed included dvd release rings world featuring archive footage nuclear explosions themes recording end world romantic song growing old according singer interview british newspaper discussed song context parent record band abandoned idea making save world concept album reasoned people talk saving world talking saving humans reality humans problem end world expands idea stating song extinction human race maybe die world dark piece rock flying sun track recorded produced musical structure end world minutes seconds long key major track begins guitar featuring echo effect playing descending notes band join seconds bridge sings word times falsetto voice accompanied strings arranged group verse follows seconds accompanied basic beat provided drummer sparse bass guitar melody line played guitar chorus enters minute seconds singing words hair turns white stars shine bright end world plays guitar counter melody bridge verse follow second chorus appears minutes seconds time singing hair turns grey far begins minute seconds chorus repeating bridge plays times ending chord alternative version force unknown remix end world included dvd version rings world track minutes seconds length begins drums bridge remix follows arrangement original vocals instruments heavily effected echo instrumentation sparse occasional guitar critical response critical reaction end world generally mixed website drowned sound described song sweet charming stated good album track isn strong stand single bland compared band songs demons fire heart nme called song bit rubbish usual high standards went far claim john_lennon shot dallas observer claimed track guaranteed induce type tunes like sunset forever theme imaginary western entertainment_weekly described best songs parent album rings world comparing work beatles daily_telegraph called honey pop classic popmatters claimed track sounds like best ballads music videos video directed video included dvd version rings world release july video consists entirely archive footage nuclear explosions nuclear technicians keyboard player stated band deliberately tried avoid making videos looked like pop promo like mtv dvd version rings world asked directors visuals extreme possible claims directors work harder creating interesting limited budget available video promotional music video directed animator known produced accompany release end world single according band separate videos rings world singles saw videos included dvd release album pure art needed promotional music videos like songs video won special jury prize festival took silver awards year video begins shot computer generated man guitar sunglasses walking set spiral stairs singing end world chorus baby shown playing toy tank man seen receiving papers having head shaved barber leaving steam train people outside wave goodbye shot features battleship video cuts small boy playing toy ship bath joints meat hooks seen moving right left room blood shot military commander horseback addressing troops appears second chorus features guitarist singing walks spiral stairs brief footage tank driving desert landscape baby shown playing paper hat placed baby head head removed fitted body bomber pilot scene shows fleet bombers bombing city anti aircraft gunner fires troops parachute soldier seen running bombed city opposing troops shown stabbing battlefield landscape filled human scene intercut footage military leaders playing chess chorus features similar footage singer walking set stairs military leaders seen appearing game pressing makes image skull light video cuts shot baby sitting nuclear missiles model earth shows multiple mushroom clouds planet explodes image cover version single final shot sees opposing commanders holding hands kissing tiny piece earth space red heart lights video appears dvd release band greatest hits album singles vol dvd version end world single directed music video track listing songs end world roman road gypsy space dvd end world video roman road gypsy space personnel vocals string arrangements guitar string arrangements bass guitar string arrangements keyboards string arrangements drums string arrangements violin violin violin violin string arrangements viola viola cello cello chart positions
It's Not the End of the World?