designed released british branch onwards takes inspiration lettering artist underground alphabet corporate font time simply called gill young artist assisted early development stages young printer later bbc executive opened bristol gill painted shop capitals addition gill alphabet guide use notices announcements time gill prominent artist creator lettering right begun work creating designs gill commissioned develop design metal type family influential executive historian printing hoped competitor wave german new geometric style included families launched considerable attention germany 1920s released initially set capitals quickly followed lower case gill aim blend influences classic roman inscriptions create design looked modern classical time marketed design classic simplicity real beauty intended display posters advertisements text documents need clearly small sizes distance book price lists designed setting documents entirely text common standard weight noticeably modern body text immediate success year release london chose posters publicity material use later extended british railways soon modernist deliberately simple covers books sold large sizes british posters notices period dominant british printing years following release remains extremely popular described english lasting popularity british design influenced helped define genre known style rapidly expanded original regular medium weight large family styles continues sell basic set included microsoft software characteristics proportions stem monumental roman capitals upper case traditional old style letters lower gives different style design geometric like based simple squares circles designs like influenced nineteenth century lettering styles example compared folded structure wider roman regular style double storey designs single storey forms found especially geometric upper case partly modelled roman capitals like found column books lettering written roman capitals held supreme place letters beauty best forms important inscriptions based purely geometric principles extent geometric preceded aspects gill nonetheless geometric feel perfect circle capital based proportions square middle strokes meeting centre inspired roman carving similar influence traditional letters clear storey lower case unlike curve right cut left unlike simply formed straight lines lower case narrows loop common feature designs following traditional model different roman simply slant letters called oblique style single storey design similar lower case tail left reminiscent cut eighteenth century nonetheless restrained oblique characters straight line underside bowl normally add curve like unlike weights releases use allow expansive letter join avoid following letters basic letter shapes look consistent styles metal type era sizes style especially extra bold ultra bold style effectively different design altogether originally marketed executive author article development gill death commented gill grew takes approach type characteristic designed time idea form consistent family shapes consistent possible weights sizes fully developed normal families vary appropriate weight developments groundbreaking release light weights cut left regular replaced separate strokes bold weight upwards extremely eccentric design dots smaller parent letter stroke development commissioned gill develop begun work gill design onwards known visited bristol seen gill alphabet gill wrote consequence seeing letters commissioned develop exact point started consider commissioning design gill collaborating years point discussed idea earlier period closest collaboration intermittently worked letter designs including capital design alphabet sign painters 1910s absolutely degree simple block letters army capital letter signs home wales gill greatly admired work underground project wrote nineteenth century corruption extreme apparently tried turn alphabet called designed commercial project tried involved type design starting work success industry time created designs house similarly respected design underground system uses standard lettering style corporate branding writing conferred lettering civic commercial accorded alphabet time gill met tension developing enthusiastic project engineering manager type designer deeply commenting design recommend creator previous loose family called design inspired german intervened insist letters allowed descend normal fill entire area metal type early days existence consistently simply called gill names gill gill publications order numbers series extensive material development survives records archives gill papers capitals prepared resemble closely archives document gill drawing office team works developed final precise design challenge creating viable lower case gill draft proposed cuts ends looking like final draft early art looked different capitals gill use later use designs instead standard double story regular roman style letters simplified diamond dots round lower case simple line complex curving tail versions sizes addition design simply refined general example making slightly narrower appear standard technique font design widely leg gill preferred design unlike historian suggested inspired italian renaissance carving victoria albert museum london particular areas discussion design process versions sizes hot metal era straight tail like mildly curving tail versions sizes weight identical size stroke ends visible commented archives contain material book capitals unveiled printing conference shown specimen issued magazine edited initial response partly considered dubious ultra conservative saw type modern called regarded vulgar commercial period pupil privately commented lost confidence despite standard roman alphabet giving world safeguard explanation block letters modern life prestige obscured nonetheless rapidly popular release gill topic similarity variety ways work writings writing bearing describing work important seminal essay proposed version improvement fool proof gill drifted apart beginning 1920s gill groundbreaking biographer describes partly anti catholicism wife managing director commissioned privately thought close copy work gill biographer described gill claims design possible little reliance possible placed sensibility concerned machine development process size specific design contributed largely anonymous highly experienced drawing office team executive similar comments weights styles following initial success rapidly produced wide variety variants addition sold large sizes type casting equipment popular allowed end users cast type competitive price popular choice posters gill biographer described essence clarity public notices versions gill exist wide range styles condensed weights ultra light version slightly lighter normal light style digitally available nova release designs currently available including capitals regular design light version deep relief shadows metal type era cameo ruled design placed white letters boxes black background available regular printing different colours achieve simple effect decorative versions predominantly designed office gill examining approving designs sent post later create book weight intermediate light regular weight suitable body text gill colleague wrote anthology density basic weight making ugly extended passages text printing passage demonstration suspicion lower case success capitals began early called fine capitals lower case proposing create alternative metro long series extensions conversions new formats important designs extending long gill death left great range alternative designs releases gill released extremely bold design named knockout implying branded gill ultra bold practice letters vary considerably structure available regular condensed gill thought design novelty considered naming double gill colleague years later collect anthology assessment gill lettering described dismal commented historians isn far away find odd career spend time attempting track sad psychological state book gill work described display initial drawings prepared gill son law particularly popular graphic design 1970s 80s bold weights including particularly controversial design issues eccentric design extreme standard weight noted bold modern standards gill argued essay nineteenth century tendency attention bold self defeating result compromised closing noted contributed genre different varieties letters different kinds responsible designing different sorts letters thicker advertisement try shout neighbours alternate characters cater tastes national printing styles different countries developed set alternate characters include inspired designs terminal french style versions alternative tail looped upwards similar century preferred oblique designs opposed standard true curving true alternative designs particular standard designs upper case lower case vertical line look identical alternate sold number heavy situations cause confusion price lists example preferred simple version early versions features later abandoned unusual matching curve different shape lower case letter height gill involved design archive preserves notes geometric increasing popularity adapted metro undergo historian called conform taste later add text figures numbers height lower case letters popular design body text traditional feature originally offered film period released included light series extra bold condensed released film matrix sets points points gill death created versions greek infant rounded versions created infant version single storey distinguishable characters rounded lower case turn infant designs education toys letters thought children based produced supplement popular created version rounded stroke ends use toys digital releases digital releases fall main phases releases includes bundled system versions pro edition nova release adds alternate characters included windows general characteristics common weights designs similar changes example book weight release circular dots release uses square designs release gained character sets present metal type including text figures small capitals like metal type reviving digital form raises decisions interpretation issue compensate ink spread seen print small sizes larger result printed digital match digital release like criticised particular excessively tight letter lack optical sizes design released text size replicate subtlety design metal type size drawn differently hot metal era structure font varied size normal metal type wider detail changes smaller text sizes period continued offer sizes master subtlety lost transfer digital replicate necessary manual adjustment compensate size changes expanding increasing weight smaller sizes president commented regular weight especially light weight look better tracked loose contrast wrote preferred later metal version spaced suspect face massive expansion adds additional variants including previously versions stylistic ultra light weight option metal type basic set regular light bold weights bundled windows differ adoption hooked default regular weight renamed medium celebrated release london exhibition gill work mark general release gill design addition caps considered gill released usage unveiled single weight achieved national prominence immediately chosen following year standard railway system soon appearing company identity metal locomotive hand painted station signage printed restaurant car advertising posters promoted offering gill fascinated railway engines ride express service painted style survives collection british railways created printed output capitals settings signage specially drawn variations developed signs manual use painting large signs hand users included iconic paperback jacket designs british official mapping agency documents practically set historian printing described key element modernist classical style 1930s 1950s promoted clean spare design capitals centred setting remains popular trend away neo took place 1950s 1960s influence continental american design popular time included original early new elegant designs style commented orders unexpectedly revived old design represents fresh revolutionary breeze began blow early added clumsy design chief attractions designers tired gill example trend corporate introduced printed matter custom similar signage abandoned classical caps signage style associated road signage redesign similar approach additional development reduced dominance arrival allowed printed photographs film especially display use hot metal continued body text setting longer massively increased range dry transfers like similar effect smaller projects impact exemplified design trends period choosing dense industrial designs period 1930s 1950s growing later write classics dominated landscape britain rate excellent quality possible bored begin rebel bland good taste represented fact aware bore long death metal type happening extremely popular britain lesser extent european printing achieve popularity american hot metal era preferring gothic designs like geometric designs like competitor dominant american market time factor shadow effect capitals appear specimen excluded period particularly achieved worldwide popularity close metal type era digital era system font computers use gill work united_states early period custom logo magazine based editor seen gill work london bbc adopted corporate purposes including logo explaining change designer said choosing stood test time avoid trap going route look outdated years time bbc earlier association gill created sculptures broadcasting house recent british organisations included initially successor church_of_england adopted definitive family service books published notable non british modern businesses include commissioned custom variant british rock band logo changing feeling keeping market research people found company information design theorist uses website published works uses similar early competitors immediate metal type competitor based cut original metal type making familiar design explaining influenced diamond dot large family included elephant weight influenced similar eccentric design created student use family company named similarities occasionally work printed described based time studying 1900s cut metal time released later extensive use designing books created similar design early machine time little similar signs objects britain period dominance famous calm carry poster received hand painted custom lettering similar fighter command war standard set letters similar later prominent font designer recalled profile playing block letters style cut mother blitz later digital designs category helped define saw great attention 1980s 1990s especially reaction overwhelming popularity 1960s 1970s identified tendency use double storey roman single storey like modern designs inspired gill adapt concept creating design better spaced body text create wider range weights easier arrival computer use multiple master bliss today modern variations inspired gill nearly upright similar gill font inspired british tradition similarities gill work unofficial russian added version companies released gill different names including gibson loosely similar ways released intended dynamic influenced form font influenced described easy read designed better related oblique gill designed released intended design font logical extension concept font font matching similar popular example influenced gill work based released screen font intended complement exactly match gill design intended use smaller sizes legal aspects designs countries united_kingdom design copyright years passed gill death time metal type family essentially completed makes legally create alternative versions necessarily later additions font book weight euro sign gill remains trademark eligible derivative font complete direct open source clone released extensive derivative project designer includes bold condensed condensed bold styles pure clone partly created modifying adds influences geometric particularly visible design operated designer released gill variants shadow gill shadow design shadow line variant free personal private non commercial purposes sale commercial use direct clone medium weight released brussels open source design group contains obvious characters pioneering example style designs influenced extent
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