american executive author ceo founder internet marketing company based cambridge massachusetts senior lecturer mit uses term marketing describe type marketing advocates authored books marketing marketing found google founder marketing lessons grateful dead business learn iconic band history early life education career born massachusetts grew attended public schools massachusetts received degree career began roles leading senior vice president wanting work smaller company joined vice president sales worked acquired microsoft period venture partner founded june magazine reported company million revenue employees credits company success innovations like alpha beta version policy employees begin proving ideas profit company nights weekends alpha phase receiving additional resources beta version phases serves board directors community service organization publications speeches awards book authored founder thesis book people block marketing advertisements instead companies need provide information useful prospects self identify reviewing book said contains elementary stuff good job don clue use social media business reviewed boston_globe july book seventh printing sold copies translated languages book revised updated second edition second book authored uses marketing activities rock band grateful dead example reviewing book boston_globe mentions authors inspired article atlantic speaks marketing business topics including entrepreneur residence mit senior lecturer teaching product development marketing occasional lecturer science selling marketing ethics scandal forced pay financial penalties board directors failed promptly alert board discovered staff members attempted obtain draft copy disrupted start bubble book satirical look company culture business practices definitely didn report bad said incident materials obtained freedom information act showed certain executives considered book financial threat share price company future potential fbi report discusses tactics email attempt prevent book published
Brian Halligan