super super motorcycle stroke single cylinder engine ranging displacement continuous manufacture production surpassing million million produced motor vehicle history variants include advertising campaign meet people lasting impact image american attitudes marketing case study development idea new cubic motorcycle conceived toured germany witnessed popularity lightweight primarily engineering production leader company eye winning close partner man finance business heading sales strategies intended dominate markets utterly destroy competitors thinking long term expansion strategy unlike japanese companies want simply boost production cash recent economic boom japan small high performance motorcycle central plans mobile consumers postwar europe typically went bicycle clip engine bought bubble car small car onwards saw motorcycle fit pattern average person saw opportunity change time tired listening talk new motorcycle idea came europe win race wanted think little visited researching kind motorcycle mind said designs future sell concept appeal developed developing countries urban rural new motorcycle needed simple survive places date know access advanced tools reliable spare parts supplies common consumer complaints noise poor reliability especially general difficulty use addressed large company growing larger needed mass appeal product produced enormous scale design production began costly fix problems vast numbers manufactured type nearly fitted bill complex developing countries maintain small wheels poorly badly maintained roads requirements ridden hand carrying saying design small motorcycle cover hide engine wires inside sell don know shops japan bet shop want deliveries interested began developing super return japan following year displayed finally matched mind declaring annual sales month half entire monthly market japan goal export scale unseen economic disorder postwar japan companies halting trade efforts handled foreign trading companies establish overseas subsidiary provide necessary service spare parts distribution large country like united_states end founded sales network established germany belgium france use reinforced plastic production stopped result financial labor problems time continued encourage research casting techniques efforts bore fruit new motorcycle widely plastic reduced weight supplier large die cast die provided motorcycle use plastic historian wrote plastic leg shields greatest contribution plastic job metal considerably lower cost technology developed racing program equally vital new lightweight motorcycle making possible kilowatts stroke engine engine company built decade earlier fairly exact copy stroke war surplus engine selling bicycle auxiliary engine kilowatts output stroke type little power super kilowatts nearly triple displacement new motorcycle built new billion factory manufacture shifts month factory modeled beetle production line germany models sold month observers thought cost new plant risky expenditure went japan motorcycle industry september said investments size plant extremely dangerous motorcycle market saturated completed largest motorcycle factory world model mass production facilities future economies scale achieved cut cost producing super run capacity short term faced excess inventory problems new factory went operation sales distribution network place design compared ford model beetle icon 20th century industry transport pressed steel chassis horizontal engine placed central spine configuration called step motorcycle criteria type motorcycle falls difficult classify landing motorcycle called step plastic ran protecting rider legs wind road debris hiding engine view design like enclosure unlike engine gearbox unit fixed rear axle benefits moved engine away seat rear motion lower weight engine cooling air flow direct possible fit larger wheels placing engine center frame close rear wheel gave proper rear balance fuel tank located seat opened reveal fuel filler inlet inch wheels comparison typical inch wheels stable particularly rough roads psychologically motorcycle familiar having appearance closer bicycle small wheel overhead valve air cooled stroke single cylinder engine millimetre bore stroke displacing cubic centimetres produce kilowatts rpm maximum speed mph favorable conditions low compression ratio meant engine consume inexpensive commonly available low fuel effort kick start engine making extra weight expense electric starter unnecessary creature comfort variations came kick electric start majority sold latest model year japanese domestic market versions modern technology like fuel injection fuel gauge offered electric start option shifting speed gearbox manually shifted need clutch control instead clutch plate clutch engage gearbox engine intuitive learn rider got semi automatic transmission took terror riders unlike clutch possible push start super useful advantage need arose early super cubs mounted battery help maintain power lights later ones upgraded discharge systems system use oil pump oil filter primitive splash fed system gearbox non screen collect debris engine oil rear brakes drums rear wheels wire spoke wheels width recommended daily checks lights horn tire pressure brakes fuel oil level weekly check battery level new engine break maintenance kilometres requiring adjustment valve contact breaker points oil change rider advised stay kilometres hour mph kilometres kilometres spark plug needed cleaning chain adjustment checked kilometres oil change breaker point check valve adjustment kilometres major maintenance requiring removal cleaning drive chain exhaust wheel rider closed manual choke aid starting cold temperatures standards day simple motorcycle minimal maintenance demands earned reputation high reliability meet people june media began year long advertising campaign meet people created grey bought idea ucla undergraduate student created concept class assignment event marked beginning decline domestic british motorcycle brands market rise japanese companies december said sale small japanese good attracting new riders graduate larger machines anticipating japanese advance years directly threaten british technically sophisticated models case study business marketing campaign remembered half century later strategic management textbook saying probably best known debated case business strategy credited having invented concept lifestyle marketing specific elements design integral campaign enclosed chain kept chain rider clothing leg shield similarly blocked road debris hid engine convenience semi automatic transmission presenting consumer requiring mechanical identity change worse differentiated offering dedication required maintain era limited ownership relatively small demographic regarded young men known black leather jackets remaining limited trying convince traditional male buyers switch brands approach motorcycle advertising time broke new ground campaign sought improve image general expand overall size motorcycle market attracting new riders stroke good fortune composed song little riding inviting listener visit local language sounded written paid advertising commercial song released followed release original recording released meet people song promoting actually spots version sea cruise long running campaign including slogan music upbeat images respectable middle upper class people particularly women riding closely associated brand image created contrasted bad boy focal point japan aside fans company conflicted reaction successful meet people campaign offended suggestion riders nice people founding cultivated image begin tentatively embrace outlaw demographic customer base years denied association distanced implications campaign tried ways soon joined producing ads similar meet people offended imitating time share interpretation advertisements added image model history super debuted years establishment original clip bicycle engine kept added prefix super new lightweight machine sold poorly owing mainly recession japan months launch customer complaints began rolling slipping factory workers gave holidays repair affected visiting customer person imported changed later passport airplane trademark precedence similarly britain etc triumph tiger preceded japanese included super landmarks line super variation launched april electric start addition kick starting battery instead enlarged engine step new engine chain driven overhead new models step frame like rpm appeared remained production mid 80s widespread familiar versions super replaced engine head iron cylinder engine increased power similarly replaced year later got like familiar basic design remained unchanged new improvements included enclosed stayed production alongside newer versions year called passport markets fitted new discharge system replace earlier contact points helping meet standards markets time electrical system changed released versions cubs markets square lamps plastic covered rear domestic japanese market square style optional places replaced imports traditionally styled round lamp larger engine model introduced especially asian markets newer model developed exclusively southeast asian market especially thailand malaysia vietnam popular new features suspension replace older leading link suspension speed transmission replace older speed transmission older variants model initially known thailand malaysia dream addition japan began thailand dream super japanese later southeast asian dream retains design today minor changes dream phased thailand replaced fuel injected derived fuel injected late 1990s introduced newer series known wave series called markets use steel tube frames disc brake plastic cover sets displacement options cubs sold consistently particularly european countries production models previously discontinued production cubs asia africa south_america continues today newer wave series designs introduced alongside began installing fuel injection system cubs japanese market lower forming sports sports debuted october like traditional motorcycle rider step different frame fuel tank frame seat frame steel tube spine ran horizontally head tube seat bit power increased rpm sub variants absent seat called low exhaust pipe early versions sport speed gearbox later changed speed stayed production model years came enlarged engine frame like upright year production took place year higher engine replaced peak horsepower rpm instead lbf rpm instead lbf rpm introduced usa canada asia launch mini arrived engine smaller frame wheels series meant short distance novelty bike instead found popularity monkey bike niche trail road version super today classed dual sport motorcycle called trail bike time trail came national sales manager said trail later result willingness listen respond customer demand talk japanese manufacturers strength quality equipment listened marketplace people suggest japanese management frank impressed japanese management motorcycle listened noticed dealer idaho selling 50s combined total dealers los_angeles found idaho dealer selling trail bike adding tires road traction increasing final drive ratio larger rear teeth increased effective rear wheel trading lower speed result said advantages light weight automatic clutch allowed riders enjoy road riding comparison traditional big trail difficult handle shipped version japan requested production march trail available dealers praised simple pleasure trail riding new bike sales success specifications current popularity sales increased japan upgrades engine installation fuel injection japanese domestic market models starting making powerful economical cleaner respect newer plastic body designs wave original remains popular magazine entered stock passport fuel economy challenge competing specially designed high mileage built teams engineering students entry course mile loop near completed hour minutes minutes meaning average speed mph riding passport won event error free riding miles imp vietnam predominant model motorcycle taxi trademark equivalent referring motorcycle taxi english speaking world synonym motorcycle result super included art motorcycle exhibition greatest series episode placed place james presenter popular television series gear bought super season vietnam special wrote brilliant built cylinder mighty important super super vehicle japan granted dimensional trademark licensed models china known line based super design licensed including super remake developed solely european market cooperation sole european distributor sells different variations super super super imported super variant similarly china industrial models based design including faithful original modern exports version features speed gearbox digital gear indicator licensed super design previously called exported keeping basic design increased size brake added led fuel gauge instead leading link uses engine single claimed produce rpm speed gearbox clutch semi automatic transmission tokyo motor presented concept vehicle electric motorcycle patterned super featuring wheel drive means electric motors mounted wheels said felt keeping layout 21st century concept bike sense human body changed past years size shape position super parts kind necessity design super rational rider centric additional space created absence engine center frame lack gas tank created room helmet storage typical integrated new electric motorcycle interactive communications system let riders riding companies including development wheel drive found addition power rear wheel aids stability particularly corners hands riders time hinted bring market
Honda Super Cub