british documentary series produced commissioned documents lives teenage video course weeks attempt write record release pop song charity goal sell estimated singles achieve dream number single premiered september bbc ran single series weekly episodes broadcast programme ran real time episodes documented events previous seven days final episode extended compilation summarised weeks single written entirely song title lyrics melody singers band production cover art music video global online community took format posting videos dedicated youtube channel named invited viewers suggest ideas final song receiving advice industry experts david completed single entitled got released itunes store end week period november track received mainly negative reviews music critics sold approximately copies earning peak position number singles chart garnered viewing figures peak half million final episode critically panned reviewers commentators felt programme concept ridiculous doomed start felt series showed contempt music general public critics questioned point project raise money charity promote nominated broadcast digital award best multi platform project category lost operation surgery live production concept devised british production company commissioned television brand featured season multi platform content intended appeal teenagers billed youtube factor main focus direct link annual appeal british charity children need profits sales completed single donated charity produced digital department head previously worked similar cross platform projects incorporated television online media video youtube based series zombie movie digital agency fish bottle commissioned provide creative content online platforms youtube channel twitter account casting cross platform project incorporated youtube important video cast leading team large fanbase chosen combined youtube total selected familiarity young viewers act teen audience vocalists sang completed single cast halfway programme series audition process featured remainder episodes filming locations filmed london gathering music venue feet east episode music video got episode seven locations featured series vocalist auditions episode took place working men club single recorded newport episode team visited bath somerset series overview documented lives day hill attempted write record release charity single series shown real time episodes detailing events previous seven days september week programme episode aired group announced youtube channel intention release number single week time frame different task undertaken week end project song completed episode documented events week project explained ultimate goal generate potential lyrics viewers asked post line comment video posted comments selected winning lines lyrics posted internet following episode chorus having composed youtube user repeated phrase got chosen song title viewers asked create melody lyrics submit video response selected single total melodies sent winning entry chosen episode revealed band perform single potential members apply submitting video auditions episode documented hundreds auditions sent group reviewed auditions selected favourites finalists finalists performed boys episode year old pair year old musician essex selected sing official release episode got recorded newport record producer group received advice video director film official music video taking hardy advice music video got filmed seventh episode begin promoting release team petitioned capital bbc_radio_1 try radio coverage single received airplay boys feared song chart episode urged viewers twitter feeds radio play single shows episode gathering took place feet east london november single performed live time tenth episode got released online charts placed single number sales increased comedian provides youtube videos convinced promote twitter profile episode final compilation episode revealed got reached number singles chart disappointed boys celebrity guests course series figures music entertainment industry appearance usually offer advice encouragement boys celebrity feature pop star remarked felt team experience actually pull aim reaching number fourth episode vocal coaches david offered advice group criteria use judging submitted video auditions indie rock band young knives sent video message wishing team success following episode explained boys differences releasing music major independent labels episode team met spoke chart success hardy advised ways music video filmed episode group received advice celebrity stylist suggested styled video entertainment journalist discussed airplay got publicity stunts reception critical reception critical reaction overwhelmingly negative radio stations newspapers magazines largely ignored mainstream media received generally negative reviews article times website boys new boy band bbc_radio_1 said project showed basic contempt music public large yahoo music called failure charting mention weekly chart twitter feeds episode impressed way team tried attention similarly negative reviews came music week said decision release single management ridiculous campaign doomed pocket described car crash week single release irish television personality questioned twitter profile main motivation project charity british comedian agreed project quickly overshadowed similar successful campaign killing american metal band singles chart christmas awards received nomination broadcast digital awards british awards event commemorating success creativity digital television submitted best multi platform project category beaten operation surgery live nominated awards distribution distributed television online ran single series episodes episodes lasted minutes final compilation episode running half hour gaining viewership peak half million premiered bbc september channel hour long segment uploaded youtube channel day practice broadcasting episode bbc channel day continued series episodes streamed online residents seven days initial broadcast broadcast outside september available dvd got completed single released worldwide exclusively itunes store midnight november copy sold copies downloaded giving got chart placing number singles chart song sold approximately copies worldwide singles chart country like series originated got poorly received critics called effort bad predicted unlikely impact music video got featured footage singing song london park actor dressed children need mascot footage clips viewers song construct final music video single edited got performed live twice occasion feet east gathering november promotion single release gathering featured performances youtube users headlined second occurrence days later awards organised apollo performance got opened event
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