advertising american comedian popular spokesperson advertising 1960s starring television role early 2000s started white owl later endorsed including new united states census held record longest serving celebrity spokesperson product work won president award contributions advertising black people appear united_states advertising spokesperson known appeal white consumers second half 20th century industry seen slow accept diversity spite making contradictory soft drink pitches endorsing financial company continued considered effective believable 1980s studies found familiar spokesperson point attributed wealth contracts opposed television series allegations sexual assault significantly damaged public image public opinion polling following news placed near list personalities rated trust effectiveness personality director public relations told magazine believable personalities god peak advertising career mid-1980s score meaning percent responding survey united_states residents thought highly deeming familiar industry publication said year reign industry public approval index surpassed pope separate celebrity index listed second trusted celebrity list celebrities people pay attention television professionally advertising director considered company greatest weapon said magic happens camera starts enthusiasm tempered personal level finding arrogant mentioned blow ups set biographer said comes father figure teacher friend advertisements marketing manager consumer products group said represents comfort people trust educator asked comment said remembered black male authority figure people folks don live edges country think good black guy trust guy representative said synonymous quality products quality services agreed saying advantage able selective said belief product attribute stating presented didn care sales stop right screen obviously believe product aim sell think better anybody article said endorse number products retain credibility individual sell shortly signed appeared convention refused drink bottle carried stage saying waiting ate settle said childhood experienced periods addiction consuming bottles career advertising 1960s american advertising industry initially reluctant use black fear white customers king cole nationally syndicated television series hosted african american found national sponsor cancellation cole said madison avenue afraid dark advertisement white owl liked slogan going agent spokesperson appeared times late night talk program tonight success american comedy television series spy debut later said commercials black person holding buying product absence pictures retrospect said lot despite stigma black spokesperson sales product rose according entry age encyclopedia public acceptance appearing equals spy possible black people white people commercials bill radio program debuted sponsored series syndicated radio stations advertising agency 1970s began promoting said comedian program brand sponsored previous spokesman pitched brand previous campaigns brand launch targeted parents children practice company departed early commercials later written comedy writers disagreed writers wanted food hungry thought substance satisfy hunger wanted use word appetite introduced company frozen product spokesperson sold million year introducing frozen company frozen sales reached million engaged promote product line mid-1980s introduced product called sales increased seven percent year promotion appeared commercials campaign smile guest appearance great major convention held year campaign continued work decade received advertising age named advertising personality magazine named commercials called kids best advertising campaign time 1980s magazine found african americans command highest fees paid advertising feature highlighted rare african americans hired complete campaign opposed single advertisement despite overall increase opportunities agents told magazine earned million current advertising contracts fifth income rest earned live performances returned spokesperson campaign series commercials mocking advertisement series showed machine mock brand author called said commercials misleading showed choosing directed series commercials personally disliked said presence advertising ended campaign hired appear television advertisements company home computer paid million year campaign company touted education adults children campaign aimed parents children campaign commodore face mystery program offering head home computer operation scrapped advertisements focus product educational value vice president marketing said celebrity draws attention product president reagan ads wouldn sell computers product sells celebrity causes indirect sales entrepreneur bought stock company push increase african american participation company response pressure push campaign height wars persuaded executives create air commercials praising sweet aired areas sales dominant commercial series features describing advertisements broadcast october independently owned demanded commercials run markets said despite upcoming contradiction ads boost image years simultaneously testing possible new variations soft drink decided sell product formula new launched prepared public response change talking points journalists writing new ask ads new series advertisements showed dressed campaign described faced widespread public backlash internal dissent ultimately original drink recipe returned classic days following reversal editorial cartoon featured pouring creative executive new introduction said decision hire commercials edited debuted biggest hit 1980s reviving sitcom genre nbc series premiere told reporters income commercials ford las_vegas shows financially secure point featured advertisements bird eye frozen foods contract end year added endorsements august began promoting series print television advertisements comedy concerts company accused fraud needed spokesperson liked soon commercials aired company merged late december added agency account photographic processing system list estimated million contract included commercials featuring run print television point sale promotional programs purchased columbia decided revenues spy comedy offset losses leading release columbia announced spend million film taking account success television series record sales book promotions included posters spy cameras point sale contest win cars acted produced film initially supportive close release date publicly distanced film failed net loss million 1980s appeared public service announcements increase black participation bureau recruited miss america turner 1990s 2010s continued spokesman 1990s present lighting brand billboard new_york times square 25th year spokesman final year appeared advertising company distributed copies picture book series american public libraries despite transitions advertising agencies merger remained appeared utah state senate designate official state promotional visit returned executive producer company hello campaign return brand sponsored weekly web children interview series similar time considered longest standing celebrity endorsement american advertising history advertising hall fame induction ceremonies march winner president award contributions advertising special achievements field criticism village_voice writer said past prime reasons making spokesman commercials established heels white owl evolved kind self kind perpetual noble satirical editorial nation written imagined voice echoed comments authors touch lower class african americans response sentiment said buddy says didn mind commercials ford cars ideal toys business south_africa bill commercials buddy didn understand commercials improve race relations showing black man money hungry white man proving men brothers told magazine business paid wealthy read number dollar goes remember everybody takes cut lawyer agent publicist company comes says like talk enjoy wearing warm suit money right going house kid mom served fruit cocktail growing want pay eat products eat came lower economic area money business business great deal careers depends keeping public eye think performers advantage commercial offers satisfied product sexual assault rape allegations october stand comedy routine addressing allegations rape went viral youtube november posted message requesting images twitter feed images posted response related allegations fresh respondents minds numerous women came forward victims alleged actions television special series development cancelled refused address situation lawyer said actions decade old allegations media outlets commented way actions clashed image america dad felt believe claims time alleged incident given status advertising told media america called publicity surrounding allegations drastic effect reputation seen following drop ratings march rating rating public perceptions roughly personalities published company marketing arm placing trusted celebrity november fallen placing spot depending source company separate rating consumers view effective product spokesperson saw drop spot point 5th awareness increased 63rd 51st marketing arm warns ratings fall said celebrities margin error rating time accusations updated scores score expected executive vice president said polling midst scandal likely score effects companies scores updated different intervals meaning directly comparable relatively unaffected social media allegations brand mentioned percent posts considered low negative connections continued including rapper freestyle rap article franchise magazine pointed moments commercials awkward retrospect
Bill Cosby in advertising