magazine originally intended monthly magazine named pursuits luxury glossy news lifestyle monthly magazine publishers wall_street_journal features luxury consumer products advertisements distributed subscribers large united_states markets europe asia coverage spans art fashion entertainment design food architecture travel editor chief publisher launched quarterly magazine grew issues year magazine distributed newspaper paid print circulation weekend edition million european asian editions available issue available month wall_street_journal app tagline luxury choice magazine began operations advertising business model allowed free delivery select readers followed trend contemporaneous new luxury magazines delivered free supplemented high end wall_street_journal favorable demographics expected magazine successful initial release magazine originally sent insert september weekend home delivery seventeen largest united_states wall_street_journal subscription markets september editions selecting markets began readership domestic magazine available purchases newspaper selected domestic markets content available free online addition readership greater wealth average household assets million higher income household income takes twice international leisure trips readership newspaper notable readership newspaper spent women readers vogue leisure travel readers launch press release sent english french german italian japanese traditional chinese september debut announced nearly year earlier magazine officially unveiled morgan library september unveiling led publisher chief revenue officer editor chief launch editor managing editor wall_street_journal compared spend weekend magazine magazine new_york_times time departures magazine distributed free platinum black previously worked harper vogue helped launch women magazine frank strategy luxury magazines new wave print media aforementioned similar magazines generally succeeded giving free luxury magazine selected elite audience hoping read magazine sell advertising magazine considered similar bet viability luxury advertising revenues market nearly half bought globally united_states europe asia committed advertising deals year committed years wall_street_journal launched weekend newspaper edition publisher described saturday morning national weekend newspaper september weekend newspaper launched highest circulation national newspaper published saturday prior launch weekend edition wall_street_journal commonly delivered business addresses home delivery aspect weekend edition possibility supplemental weekend luxury magazine arose original pursuits widely publicized section newly launched weekend edition magazine expanded launch december announced plans expand domestic circulation largest domestic markets entire domestic subscription base nearly doubled domestic circulation million addition frequency distribution expanded times year order increase frequency october edition added march june september december distribution schedule time expansion magazine claimed months issues success magazine attracted new subscribers journal franchise replaced left replaced magazine increased publication frequency times year respectively pursuits initially marketed plan monthly magazine design layout magazine large fit fold wall_street_journal inches trim size edit ratio pound paper stock premiere issue pages pages europe asia editions included new wall_street_journal franchise initial cover featured dress fabricated wall_street_journal design feels tip hat controversy noted new_york_times poverty photo spread india edition august vogue critical review media experts consider pursuit luxury retail advertising effective strategy magazine success open issue immediate speculation commented likelihood success given demographics initial subscription base ascribed great expectations brand claim journal readers financial information giving free magazine luxury ads waste time note magazine launch despite market declining advertising world economy suffering financial crisis expressed appreciation opportunity present wall_street_journal readers different format content slightly consumption spend stated intention publication spend live intends differentiate magazine wit order urban gritty magazine claims planned feature inaugural issue john_mccain running mate united_states presidential election named hottest lifestyle magazine year annual hot list november cover featuring punk won award magazine cover year official website media kit
WSJ.