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Mar 17

Cross-Domain Product Representation Learning for Rich-Content E-Commerce

The proliferation of short video and live-streaming platforms has revolutionized how consumers engage in online shopping. Instead of browsing product pages, consumers are now turning to rich-content e-commerce, where they can purchase products through dynamic and interactive media like short videos and live streams. This emerging form of online shopping has introduced technical challenges, as products may be presented differently across various media domains. Therefore, a unified product representation is essential for achieving cross-domain product recognition to ensure an optimal user search experience and effective product recommendations. Despite the urgent industrial need for a unified cross-domain product representation, previous studies have predominantly focused only on product pages without taking into account short videos and live streams. To fill the gap in the rich-content e-commerce area, in this paper, we introduce a large-scale cRoss-dOmain Product Ecognition dataset, called ROPE. ROPE covers a wide range of product categories and contains over 180,000 products, corresponding to millions of short videos and live streams. It is the first dataset to cover product pages, short videos, and live streams simultaneously, providing the basis for establishing a unified product representation across different media domains. Furthermore, we propose a Cross-dOmain Product rEpresentation framework, namely COPE, which unifies product representations in different domains through multimodal learning including text and vision. Extensive experiments on downstream tasks demonstrate the effectiveness of COPE in learning a joint feature space for all product domains.

VideoLLM-online: Online Video Large Language Model for Streaming Video

Recent Large Language Models have been enhanced with vision capabilities, enabling them to comprehend images, videos, and interleaved vision-language content. However, the learning methods of these large multimodal models typically treat videos as predetermined clips, making them less effective and efficient at handling streaming video inputs. In this paper, we propose a novel Learning-In-Video-Stream (LIVE) framework, which enables temporally aligned, long-context, and real-time conversation within a continuous video stream. Our LIVE framework comprises comprehensive approaches to achieve video streaming dialogue, encompassing: (1) a training objective designed to perform language modeling for continuous streaming inputs, (2) a data generation scheme that converts offline temporal annotations into a streaming dialogue format, and (3) an optimized inference pipeline to speed up the model responses in real-world video streams. With our LIVE framework, we built VideoLLM-online model upon Llama-2/Llama-3 and demonstrate its significant advantages in processing streaming videos. For instance, on average, our model can support streaming dialogue in a 5-minute video clip at over 10 FPS on an A100 GPU. Moreover, it also showcases state-of-the-art performance on public offline video benchmarks, such as recognition, captioning, and forecasting. The code, model, data, and demo have been made available at https://showlab.github.io/videollm-online.

Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage

Social media platforms have led to online consumption communities, or fandoms, that involve complex networks of ancillary creators and consumers focused on some core product or intellectual property. For example, video game communities include networks of players and content creators centered around a specific video game. These networks are complex in that video game publishers often sponsor creators, but creators and publishers may have divergent incentives. Specifically, creators can potentially benefit from content that builds their own following at the expense of the core game. Our research investigates the relationship between consuming live-streamed content and engagement with a specific video game. We examine the causal effect of viewing live-streamed content on subsequent gameplay for a specific game, using an unexpected service interruption of the livestreaming platform and time zone differences among users. We find live-streamed content significantly increases gameplay as a 10% increase in live-streamed viewing minutes results in a 3.08% increase in gameplay minutes. We also explore how this effect varies by user loyalty to different types of streamer channels (firm-owned, mega, and micro). The positive effects of live-streamed content are greatest for micro-streamers and smallest for mega-streamers. These findings are salient for firms allocating sponsorship resources.

StreamingBench: Assessing the Gap for MLLMs to Achieve Streaming Video Understanding

The rapid development of Multimodal Large Language Models (MLLMs) has expanded their capabilities from image comprehension to video understanding. However, most of these MLLMs focus primarily on offline video comprehension, necessitating extensive processing of all video frames before any queries can be made. This presents a significant gap compared to the human ability to watch, listen, think, and respond to streaming inputs in real time, highlighting the limitations of current MLLMs. In this paper, we introduce StreamingBench, the first comprehensive benchmark designed to evaluate the streaming video understanding capabilities of MLLMs. StreamingBench assesses three core aspects of streaming video understanding: (1) real-time visual understanding, (2) omni-source understanding, and (3) contextual understanding. The benchmark consists of 18 tasks, featuring 900 videos and 4,500 human-curated QA pairs. Each video features five questions presented at different time points to simulate a continuous streaming scenario. We conduct experiments on StreamingBench with 13 open-source and proprietary MLLMs and find that even the most advanced proprietary MLLMs like Gemini 1.5 Pro and GPT-4o perform significantly below human-level streaming video understanding capabilities. We hope our work can facilitate further advancements for MLLMs, empowering them to approach human-level video comprehension and interaction in more realistic scenarios.

Dispider: Enabling Video LLMs with Active Real-Time Interaction via Disentangled Perception, Decision, and Reaction

Active Real-time interaction with video LLMs introduces a new paradigm for human-computer interaction, where the model not only understands user intent but also responds while continuously processing streaming video on the fly. Unlike offline video LLMs, which analyze the entire video before answering questions, active real-time interaction requires three capabilities: 1) Perception: real-time video monitoring and interaction capturing. 2) Decision: raising proactive interaction in proper situations, 3) Reaction: continuous interaction with users. However, inherent conflicts exist among the desired capabilities. The Decision and Reaction require a contrary Perception scale and grain, and the autoregressive decoding blocks the real-time Perception and Decision during the Reaction. To unify the conflicted capabilities within a harmonious system, we present Dispider, a system that disentangles Perception, Decision, and Reaction. Dispider features a lightweight proactive streaming video processing module that tracks the video stream and identifies optimal moments for interaction. Once the interaction is triggered, an asynchronous interaction module provides detailed responses, while the processing module continues to monitor the video in the meantime. Our disentangled and asynchronous design ensures timely, contextually accurate, and computationally efficient responses, making Dispider ideal for active real-time interaction for long-duration video streams. Experiments show that Dispider not only maintains strong performance in conventional video QA tasks, but also significantly surpasses previous online models in streaming scenario responses, thereby validating the effectiveness of our architecture. The code and model are released at https://github.com/Mark12Ding/Dispider.