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Given the following text description, write Python code to implement the functionality described below step by step
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Description:
 Pandas for Product Analysis Part 1
Step1:  The data contains one event per row and has 5 variables
Step2:  The output here is a pandas Series with each user_id as the index and the count of the number of events as values. Now to try the same thing with transform.
Step3:  What the heck happened here? This odd DataFrame highlights a key difference
Step4:  Much better. All we had to do was assign to the new event_count column and then specify the ['user_id'] column after the groupby statement. Whether you would prefer to have this additional column of repeating values depends on what you intend to do with the data afterwards. Let's assume this is acceptable. Now for something a bit more involved.
Custom Functions
Say we didn't have Google Analytics or Mixpanel implemented into our app and wanted to assign a monetary value to each event. Of course, we could loop through the entire DataFrame, but this can be very inefficient with a lot of data. Let's try it using a custom function.
Step5:  Here we've defined a very simple custom function that assigns values to each of the four event types. Now to apply it to our data.
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Python Code:
import pandas as pd
data = pd.read_csv('test_user_data.csv')
print(data.head(10))
Explanation: Pandas for Product Analysis Part 1: Apply and Transform
Python's pandas package is one of the most powerful tools for data analysis in the Python ecosystem. Built on top of NumPy, it makes working with tabular data quite effective and adds an astounding amount of functionality to your toolkit. Despite its strengths, there are some very useful functions that are challenging to grasp based on the pandas docs. apply and transform are two such examples. 
One quick note before we dive in: this series assumes basic working knowledge of pandas. There are several resources like Dataquest, Data Camp and pandas cheat sheets to get you up to speed if this is hard to follow.
What are apply and transform?
In short, these two functions are used to operate on data structures, similarly to Python's built in map function. We will get into the differences, but typically they are used in combination with groupby to perform aggregate functions on various groups of a dataset. This a direct analogy to GROUP BY in SQL and I am going to assume familiarity with how it works (if you aren't, here is a decent intro). The major difference is that we can leverage the flexibility of Python and pandas DataFrames to do basically whatever we want.
Data
To keep things practical, let's start with event data from a hypothetical mobile game. I created some randomly generated, but logical data for us to analyze.
End of explanation
apply_ex = data.groupby('user_id').apply(len)
print(apply_ex.head())
Explanation: The data contains one event per row and has 5 variables:
user_id: Identifier for each user.
event_timestamp: The time each event happened.
lat: The latitude of the user when the event occurred.
lon: The longitude of the user when the event occurred.
event_type: The type of event that occurred: login, level, buy_coins and megapack.
Basic differences between apply and transform
Suppose we wanted to count the number of events for each user. Both functions can do this, but in different ways. Let's try it first with apply.
End of explanation
transform_ex = data.groupby('user_id').transform(len)
print(transform_ex.head())
Explanation: The output here is a pandas Series with each user_id as the index and the count of the number of events as values. Now to try the same thing with transform.
End of explanation
data['event_count'] = data.groupby('user_id')['user_id'].transform(len)
print(data.head(7))
Explanation: What the heck happened here? This odd DataFrame highlights a key difference: apply by default returns an object with one element per group and transform returns an object of the exact same size as the input object. Unless specified, it operates column by column in order.
How about we clean this up a bit and create a new column in our original DataFrame that contains the total event count for each group in it.
End of explanation
def add_value(x):
    if x == 'buy_coins':
        y = 1.00
    elif x == 'megapack':
        y = 10.00
    else:
        y=0.0
    
    return y
Explanation: Much better. All we had to do was assign to the new event_count column and then specify the ['user_id'] column after the groupby statement. Whether you would prefer to have this additional column of repeating values depends on what you intend to do with the data afterwards. Let's assume this is acceptable. Now for something a bit more involved.
Custom Functions
Say we didn't have Google Analytics or Mixpanel implemented into our app and wanted to assign a monetary value to each event. Of course, we could loop through the entire DataFrame, but this can be very inefficient with a lot of data. Let's try it using a custom function.
End of explanation
data['event_value'] = data['event_type'].apply(add_value)
print(data.head(7))
Explanation: Here we've defined a very simple custom function that assigns values to each of the four event types. Now to apply it to our data.
End of explanation
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