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robertdeniroonline_com_page_192 | innovation | SIMILARITY: 0.4382
The Coloradoan
Cloud-based collaboration and challenge management software that scales throughout teams in any business. Small businesses are getting more
Cloud-based collaboration and challenge management software that scales throughout teams in any business. Small businesses are getting more
A weblog for Small Business Consultants and the distributors who serve them. The Licensed Investment
Organizational improvement is an ongoing, systematic course of to implement effective change in a company.
It is little query that the Web and the social media are highly effective devices
Services from across government to assist your business. Twenty-five p.c of the homeowners selected discovering
Developments involve monitoring historic information to help predict the longer term. For people already working
The Healthful Life program seeks to handle weight-related effectively being points for children by offering
We create holidays and skilled-led and wildlife group tours to over a hundred locations worldwide.
This programme permits faculty college students to acquire the information, skills and confidence to perform
College students moving into this program should exhibit the following qualities: mechanical aptitude, potential to |
enterprise-knowledge_com_tag_solutions_ | innovation | SIMILARITY: 0.4146
EK at Ten: Looking Back on Our Greatest Knowledge Management Solutions
We recently celebrated the ten year anniversary of Enterprise Knowledge (EK). As founders, this was very special for both Zach and I. I’ve been reflecting on the amazing people, clients, and projects we have been involved with and pondering all … Continue reading |
www_regcompliancewatch_com_a-couple-of-approaches-to-the-use-of-ai_ | innovation | SIMILARITY: 0.4263
AI A couple of approaches to the use of AI It’s very likely that your firm already uses AI and may not even know it Carl Ayers - March 7 2024 Share A- A+ 100% Create an account to continue reading Gain instant access to our expert editorial analysis and in-depth insight. Register for free Already have an account? Sign in |
tweets_mikelittle_org_2012_03_yet-another-software-patent-nightmare-a-patent-lie-how-yahoo-weaponize | innovation | SIMILARITY: 0.4238
- Mike Little
- @mikelittlezed1
- @mikelittle
- mikelittle
- Stockport, UK
- mikelittle.org
Tweet #179888620273012736
Yet another software patent nightmare: A Patent Lie: How Yahoo Weaponized My Work – Wired.com wired.com/epicenter/2012…
Yet another software patent nightmare: A Patent Lie: How Yahoo Weaponized My Work – Wired.com wired.com/epicenter/2012… |
rjionline_org_tag_tristan-scott_ | innovation | SIMILARITY: 0.4651
September 9, 2024 Innovation Tips for communicating your newsroom’s impact Templates and lessons learned from the Flathead Beacon’s first report. |
www_queerbooks_com_product_anti-digital-product-digital-product-club-guide-2_ | innovation | SIMILARITY: 0.4117
Description
Unleash Your Digital Empire: A No-Nonsense Blueprint for Success
Welcome to “The Anti-Digital Product Digital Product Club Guide,” where we strip away the fluff and dive straight into the heart of creating and selling digital products. This isn’t just about information; it’s about transformation. Are you ready to embark on a journey that will turn your passion into profit? Let’s get started. |
www_europeanesil_eu_author_c-contant_ | innovation | SIMILARITY: 0.4252
E-Pitching Session: Showcasing Cleantech and Edtech Innovations
ESIL and EuroQuity E-PITCHING SESSION: Showcasing Cleantech and Edtech Innovations ESIL recently hosted a virtual event on the 26th of [...]
ESIL and EuroQuity E-PITCHING SESSION: Showcasing Cleantech and Edtech Innovations ESIL recently hosted a virtual event on the 26th of [...]
ESIL at the Big Angels Day in Croatia, powered by EuroQuity The ESIL initiative aims to enhance the innovation and investment [...]
STORY | Meet Luigi Amati, Director of META Group and Archangel for Poland Luigi Amati is a seasoned Business Angel and [...]
ANGEL INVESTING TRAINING COURSE | CROATIA| October 1 & 15, 2024 Become an Effective Business Angel Are you already a [...]
ANGEL INVESTING TRAINING COURSE | Bulgaria | October 3-4, 2024 Become an Effective Business Angel Are you already a Business [...]
The Effective Business Angel Programme arrives in Poland on October 11-13! Are you already a Business Angel looking to increase [...]
IN THE PRESS | Moves to boost the ranks of angel investors in Widening countries Article published in Sciences | Business, [...]
MATCHMAKING EVENT | Wednesday 10th July 2024 Building Business Angel & AI: Between Prospects for Investment and a Necessary Knowledge [...]
ONLINE WORKSHOP | Thursday 11 July 2024 Building Sustainable Gender Focused Angel Investment Across Europe: the Role of ESIL Next [...]
IN THE PRESS | ESIL is empowering Business Angels in Eastern Europe Article published in WITNEWS, 4 June 2024. Read the [...] |
businessofsoftware_org_2015_02_gbp-austin-dimmer-building-a-software-company-is-hard_ | innovation | SIMILARITY: 0.4024
In this guest blog post Austin Dimmer, CEO and Founder of Effective Computing shares the difficulties he has faced trying to create a sustainable software business.
I’d like to set out by letting you know that creating a successful software business is extremely hard.
I personally suffer from a rare disability that means I am not able to operate computers with traditional keyboard and mouse, as you can imagine in an age in which “software is eating the world” it is very frustrating to be physically limited in capabilities. A number of years ago I was advised by a leading doctor not to work with computers and to seek an alternative career.
I am not one to accept these limitations and thus I have devoted the last 10 years plus of my life researching Ergonomics, User Centered Design and in particular Voice Recognition Technology. The result of my research is that I have created a software program that enables me to control most of the features on my computer using voice control. The product I have created is extremely complex and even after this long period of intense R&D (6 years of 7 day weeks, longs hours and with few holidays) I have limited customer traction, no investors and I have now exhausted almost all of the goodwill of my closest family.
I live on the edge of a war zone in Ukraine. Life pretty much sucks.
I feel that I am living on the “Long Slow SaaS Ramp of Death x1000” that Gail Goodman so inspirationally talked about. Over the course of the last year the great Ukrainian people prevailed and ousted the corrupt government during the revolution. As I write this blog post, unable to accept the will of the people Russia is waging a war against Ukraine, murdering thousands and destroying the lives of many hundreds of thousands. It is against this backdrop that I attempt to maintain my optimism and belief that by creating great (software) businesses we can make this world a better and safer place for our children to grow up in. As one of the female residents of Donetsk asked her rebel leaders during the summer.
“You may kill me for asking this. Who exactly is our enemy? Our enemy is not some imaginary fascist in Kiev or some foreign lands. Our enemy is poverty.”
My Ukrainian friend and aspiring Tech Entrepreneur Bozhena Shermeta said the following about the current situation in Ukraine:
“Yet. There is no time for grief and panic. These are not the instruments to win the war. We need to learn how to go on, how to help and support each other. There is no other way to figure out how strong you are, until being strong is the only choice you have. Be strong, guys.”
She is right. In my attempt to stay strong I have found that one of the best strategies is to keep focused on being productive in some way. Today my goal is this blog post.
The reason why I ended up as a raving fan of the Business of Software conference, yes I admit it, is because my company is a customer of Red Gate Software.
One day whilst reading the RedGate website I came across Neil Davidson, the co-CEO and co-Founder of RedGate. Hoping to pick up some tips into how he had created a successful software company I began to follow him on Twitter. He was tweeting about the Business of Software Conference and in October 2012 I tuned into the live stream of the event. I was literally blown away. I recall watching phenomenal and inspiring talks given by Bob Dorf, Gail Goodman , Adii Peinar and Paul Kenny, Dan Pink. Kathy Siera, Dharmesh Shah, and others. I learned from Bob that the Business Plan I had taken months to write was better sent to the creative writing department than being useful as a strategic document. I also found out later that Bob was an advisor to the Happy Farm Incubator located in Kiev. Small World.
Link to all the 2012 Talks
One thing really stood out to me about the conference. Towards the end, some kind of social media storm had broken out accusing one of the speakers of sexist behaviour or language. The host of Business of Software, Mark Littlewood, got up and apologised for any misunderstandings that may have taken place. He mentioned that he had a young daughter and that he dreamt that one day perhaps she too would be able to create an amazing software company just like the speakers and attendees at the event. Sexist behaviour was not acceptable and was an issue that was taken very seriously. Wow, these guys have great values and ethics I thought to myself. Bravo Mark, you should be a proud father!
Interesting post: We don’t have a women in tech problem at Business of Software Conference
I was truly inspired. I hatched a plan to get myself in person to the conference in 2013.
At BoS 2013 I was lucky enough to see Kathy Sierra present her more deeply researched and refined ideas about creating the Minimum Bad Ass User, I watched Des Traynor (https://angel.co/intercom) mesmerize the audience with an awesome lightning talk about product strategy. Then there was Greg Baugues very moving and personal talk about developers, entrepreneurs and depression, Dharmesh filled me in on the importance of Scaling Culture, these are issues that as a hardcore engineer/coder I had not given enough thought to. My personal favourite from BoS 2014 was Scott Farquar talking about Leadership in Crisis. A few months after the conference I read news that Scott had sold his company Atlassian for $3.3 billion. Wow. Just Wow. That is living the dream, for real.
[NB. The company was not sold for $3.3 billion, there was an investment into the business that valued it at that sum].
I came away from BoS 2013 feeling inspired and wanting to work harder, to learn and to implement some of the new ideas. But I also felt a bit intimidated by the conference, a kind of nagging feeling that I would never reach the great heights of success that the speakers clearly had.
2013 Business of Software Conference Talks here.
For BoS 2014 my cash strapped company Effective Computing was lucky enough to win one of the Avangate BoS Scholarships. We were deeply grateful to Avangate for selecting us.
I found Brian Massey (http://conversionsciences.com/) and Joanna Wiebe http://copyhackers.com/ to be most excellent speakers and they provided me with highly actionable material that I plan to use over the coming months as my company starts to roll out our product offerings. I took the after conference workshop on Landing Page Optimization with Brian Massey and this helped round out the information provided in his talk and practice the techniques on our own sites.
Brian Massey (The Doctor/Professor) in action!
I found the talk by Joel Gascoigne from Buffer to be inspirational. At one point Joel was talking about how his company had opted for the remote working model and that enabled some of the Buffer employees to be able to work from home. This enabled the employee to spend less time on the commute and more time with his young family. What a fantastic thing.
As a father of two young boys I even clapped at this point and thought what a great company Joel has. I did not manage to talk with Joel in person at the conference but hopefully someday we will hook up for a chat. Joel and I made a brief connection later on Twitter.
Joel also mentioned that he was looking after himself and he looked very fit up on the stage. As a long time fitness enthusiast I admire the example Joel is setting here. Running a very exciting company and also keeping himself in good shape. Since I have been sitting down coding like a maniac for the last six years, I am not as fit as I once was and I have put on quite some weight. Partly thanks to the inspiration Joel provided I have managed to haul myself at least 200km in each of the months since attending BoS. Thanks Joel!
After the conference I read some of the blog posts Joel and his colleagues made about the early days of their company and how they networked and made contacts in San Francisco, if you need this kind of insight the buffer blog is an excellent place to go. A few months after the conference I noticed Buffer was trending on AngelList with a $60,000,000 valuation. Again impressive stuff.
During one of the lunch breaks the lunch tables were assigned conversation topics. Given my background in Ergonomics I thought I’d attend the conversation topic “Hacks for healthy coding and coders” During the conversation an employee of Axosoft was talking about the idea of trying to be the healthiest company in their state. That idea and concept is something I find really inspirational. I also noticed that a group of folks including the same girl from Axosoft were in the Seaport hotel lobby ready for a run. These folks walk the walk. Impressive.
At one point in the conference Greg Baugues was sitting in the auditorium alongside another man who was from Haiti (sorry I did not get his name). [Jonathan Marvens?] I had met Greg and his wife the year before in the Whisky Priest bar so I wanted to say hi and find out how things were going for him. His wife was expecting a baby in the near future and all seemed well with Greg. This was great news given the battles he has been waging against depression. I mentioned to Greg and his colleague how I was having quite a terrible psychological struggle at the conference. I was worried about what was going on back in Ukraine whilst simultaneously trying to keep optimistic about doing my best to build a great software company. It was a very strange dual reality that I was and still am living in. Although I am not a religious person, I have great respect for all religions. Greg and his colleague offered to say a prayer to wish for peace in Ukraine and for my family to stay out of danger. This moment of the conference was very touching and I almost had a tear in my eye. I was a great moment of connection and I am very grateful to both Greg and his colleague for their support.
Did I mention how great the attendees are?
I hope this story highlights some of the deep compassion that is present in the BoS community.
Michael Skok gave a very impressive presentation and I have been inspired by him to deepen my understanding of what he talked about by working through the excellent materials he makes available on his site.
Whilst BoS 2014 was taking place the HubSpot Inbound conference was also taking place across the street. You could feel the energy and excitement from Inbound spill over into the BoS conference. Dharmesh Shah one of the founders of HubSpot has been a favourite speaker and loyal supporter of the BoS conference and you could almost feel that everyone at BoS was full of pride at what was taking place at Inbound. Quite remarkable really.
The Avangate Dinner held in honour of the Scholarship winners was a very pleasant experience. I got to meet with quite a few Avangate employees. I found them all to be very smart and listening to them was very interesting. I even had the chance to share a Whisky afterwards. A great night of networking was had by all.
For me BoS is a multi-year journey of Business and Self Improvement.
Action items I am working on as a direct result of having attended BoS include:
- Working through and implementing the guidance contained in the Copy Hackers eBooks
- Working through and implementing the guidance contained in Michael Skok’s Startup Secrets
- Working through and implementing the guidance contained in Brian Massey’s eBook
- Working through and implementing the guidance contained in Adii Peinaar’s Your First Customers and Traction Book
- Read Business Model Generation
- Read Value Proposition Design
- Read Bob Dorf’s Startup Owners Manual
I have no doubt that the techniques and wisdom obtained by absorbing this material will be of immense benefit to me and my company moving forwards.
Have I achieved my Goals by attending BoS?
My goals were to
- Find potential customers
- Find potential employees/business partners
- Continuous and never ending improvement.
I have a few conversations open on the first two items on this list and I think that the last one is certainly a work in progress with great strides already made. After attending BoS I did have a very promising inquiry from what seemed like a prominent and legitimate investor, alas it ended up coming to nothing. Those awful emotions of rejection, disappointment, self loathing, feeling like a maverick a charlatan yet again reared their ugly head. But this is what I signed up for right? This is the journey of the software entrepreneur? These are the inevitable highs and lows that will be encountered as we travel the path? Armed the knowledge and experience acquired by attending BoS I feel that I have given myself the best chance possible to overcome these demons and build a great software business moving forwards. Being strong is the only choice I have.
This time instead of feeling intimidated by BoS I came away feeling “Yes, I can do this”.
Going to BoS is like being “Out With Legends”. Thanks again to Avangate. It may be a struggle for me to get to BoS 2015, if I can find a way to be there I will be. I thoroughly recommend going and do hope to see you there.
“It’s like being hit on the head with an anvil forged of start-up culture, ideas, and values. Something that will forever change the way you think about business, software, and organizational architecture.”
“An awesome collage of people, ideas and information that will help bootstrap your software product company into a BADASS software business with wildly ecstatic customers.”
“BoS is a software, technology, and business focused TED. And, because of that, for me, it might be better than TED.”
“Imagine a dream world of full employment, meritocracy, innovation and success, abundance, respect, and happiness. It’s real, and it’s going on all the time in the unbridled world of software, and the Business of Software conference is your window into that world.”
“Every time I come to BoS I feel like I’ve found my “tribe.” Fellow techie entrepreneurs who are dying to roll up their sleeves to get a business going.”
“I’m not one to create and execute on specific takeaways as a result of any conference. But, I’ve come to realize, after several years of attendance, the ideas and skills I’ve learned have somehow seemed to ‘leak’ into my organization anyway. My organization is better as a result of the ‘tools’ that BoS has provided to me.”
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idccollective_com_portfolio-tag_innovation_ | innovation | SIMILARITY: 0.4508
“Chroma keying post-production project”
2023 audiovisual services branding creative boutique agency Creative process Design digital educational videos efficiency emotional connection engagement idc collective illustration marketing optimization productivity trends workflow |
www_designinfocus_org_nl_networks-and-communities | innovation | SIMILARITY: 0.4513
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Here is a list of Creative, Innovation and Design Networks and Communities. Because DiF HQ is in Amsterdam, we've started adding local N&C's but would love to make this list as extensive as possible and global. Find and share valuable N&C's here.
NETWORKS & COMMUNITIES
External Page
Active on Design in Focus
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unicoasfaltos_es_metal-forming-reaches-veterans-at-job-fair-2_ | innovation | SIMILARITY: 0.4733
Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables. Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual. |
www_databricks_com_resources_webinar_apj-industry-leadership-forum | innovation | SIMILARITY: 0.4062
Virtual Event
Innovating With Data + AI
Asia-Pacific Industry Leadership Forum
On-demand
Solve your biggest challenges with data and AI
The world has changed. Every industry has felt the impact of the pandemic. The time to transform is now — and data is the key.
Join us virtually for the Databricks Asia-Pacific Industry Leadership Forum and hear from business, technology, data science and engineering leaders in the most impacted industries. Learn how these professionals are tapping into the power of data, analytics and machine learning to drive the next era of innovation.
Why you should join:
- Get insights from lakehouse pioneers on how leading companies are driving the next era of innovation with data and AI on lakehouse
- See how tech startups from all over the world — including India, Singapore as well as Australia — are leveraging open source technologies to drive innovation, business value and breakthrough
- Deep dive into a broad range of industry-specific trends and use cases on deploying analytics at scale with a modern data lakehouse
Featured Customers
Because we believe the data community can help shape a sustainable future, Databricks will plant a tree in your name when you attend the Asia-Pacific Industry Leadership Forum. |
www_techtrendsdaily_com_tag_internet_ | innovation | SIMILARITY: 0.4134
The Digital Transition To Remain Competitive In The Digital Age
Digital transition and digital transformation are themes that have become recurrent today. The reason is simple: digital has taken a…
Trending Tech News
Digital transition and digital transformation are themes that have become recurrent today. The reason is simple: digital has taken a…
Telecommuting in small companies is proving to be a productive option and also saves operating costs. Although many companies doubted…
Digital transformation represents a great growth opportunity for SMEs and, at the same time, overcoming very specific challenges to consolidate…
Brand management refers to the application of a series of marketing techniques to a specific product, product line, or brand.This…
Abuse, harassment, intimidation, or even the desire to suppress an inappropriate tweet published several years ago or delete an unflattering…
Sooner or later, it happens, the mobile starts to slow down, it thinks about it when you open an application,…
Not only are Americans freaking out on Black Friday, And we are right in the middle of the discount battle,…
Working from home – the ideal situation for many. And what is wrong with not sitting in a stuffy office…
Today the Internet has become an essential work tool due to the immediacy and ease of searching for anything. How…
Maintaining A Computer Is your computer slow, hangs, or gives some error? If you’ve been through any of these situations,… |
computernewswire_com_press-release_ai4sp-and-surveil-announce-global-alliance-to-guide-responsible-a | innovation | SIMILARITY: 0.4553
Alliance combines AI4SP’s millions of data points on grassroots Generative AI usage with Surveil’s technology optimization insights to chart and guide global economic and societal impact.
SEATTLE, Nov. 18, 2024 /PRNewswire/ — AI4SP (Seattle), the leading provider of insights charting Generative AI adoption, and Surveil (London), the leading SaaS platform to optimize cloud and productivity software investments, today announced a global alliance to guide organizations in harnessing the economic and societal impact of Generative AI, from grassroots adoption to enterprise transformation.
“The AI revolution isn’t happening in boardrooms – 90% of AI innovation comes from small organizations, and 65% of global AI adoption is driven by individuals using AI without corporate guidance,” said Luis Salazar, CEO and founder of AI4SP. “Generative AI adoption is a grassroots movement reshaping society, and traditional top-down analysis misses this reality. Combining our insights on global AI adoption and skills gaps with Surveil’s cloud and productivity software usage data, we’re creating the world’s most comprehensive view to guide organizations toward responsible AI transformation.”
Neil May, CEO of Surveil, highlighted the practical implications: “Two of every three organizations claim not having enough budget to enhance their cybersecurity or to deploy AI. Informed by millions of insights, our SaaS platform helps them identify inefficiencies in their Azure, AWS, GCP, and M365 implementations, including Microsoft Copilot, that free up to 40% of their budgets on average for these important strategic investments.”
The alliance’s combined dataset reveals critical insights about AI’s current state and potential:
- While 55% of organizations use AI today, only 11% have moved beyond early experimentation to deep, systematic use.
- AI adoption is reshaping work globally: from small businesses to enterprises, from PC users to 3 billion frontline workers with mobile devices.
- Teams spend 80% of their time on tasks where AI delivers 3x to 10x ROI, yet 90% of executives struggle to identify these practical use cases.
“We help leaders to go from a billion data points to one insight that matters,” said Luis Salazar. “The gap isn’t in AI’s potential – it’s in providing comprehensive guidance that turns widespread adoption into responsible transformation.”
- AI4SP’s research, interactive tools, and expert guidance help organizations chart their AI journey through market insights, personalized adoption roadmaps, and hands-on transformation workshops.
- Surveil’s enhanced analytics help organizations align technology spending with actual usage patterns and identify opportunities for strategic investment.
AI4SP is the leading provider of insights charting the Generative AI revolution through analysis of millions of data points from hundreds of thousands of individuals and organizations
Surveil’s SaaS platform helps organizations optimize cloud and productivity software investments, analyzing billions of dollars in annual technology spending across hundreds of thousands of organizations.
Media Inquiries: Fernanda del Carpio –
[email protected]
– +1 (425) 202 5629
SOURCE AI4SP
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www_boostboxh2_com_investor-registration_ | innovation | SIMILARITY: 0.4322
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itritoday_itri_org_116_content_en_unit_04-2_html | innovation | SIMILARITY: 0.4137
ITRI has signed a consulting service agreement with the state of Sonora in Mexico for science park planning and advising, deepening Mexico-Taiwan cooperation in the fields of technology and industry. The effort includes regional coopetition analysis, strategy consulting, business development, capability enabling, and implementation support, aiming to create a competitive and sustainable science park in Sonora. This venture also extends its benefits to Taiwanese manufacturers eyeing expansion opportunities in Mexico.
ITRI’s Senior Vice President Stephen Su emphasized the strategic significance of Mexico in the global supply chain, particularly in the burgeoning electric vehicle industry. He highlighted Mexico’s advantageous geographical location, coupled with competitive production costs and labor expenses, comprehensive automotive manufacturing clusters, rich mineral resources, as well as the privilege of zero tariffs under the United States-Mexico-Canada Agreement (USMCA). This collaboration emerges against the backdrop of Mexico as Taiwan’s largest export market and trading partner in Latin America. Through this partnership, bilateral exchanges in sectors such as semiconductors, electric vehicles, artificial intelligence, and automation industries will be deepened, supporting Taiwanese companies seeking to expand their operations in the thriving Mexican market.
ITRI’s Senior Vice President, Stephen Su (sixth from the left), and Sonora Governor Francisco Alfonso Durazo Montaño (fourth from the right) sign the agreement for science park strategic planning consultancy services.
Governor of Sonora Francisco Alfonso Durazo Montaño expressed his pleasure in partnering with ITRI, recognizing ITRI’s role as a key driver in Taiwan’s semiconductor and ICT industries. Sonora, aligning its vision with “Plan Sonora,” the state’s sustainability development strategy, has noted the surge in international companies relocating their supply chains to Mexico. In response, the state has launched the development of the Sonora Science and Technology Park to meet the growing demands of emerging industries such as ICT and electric vehicles. The Governor articulated his hopes that the collaboration with ITRI will enable both entities to leverage their strengths and jointly explore international markets. |
www_darkgenic_com_mockup-94cad37a-jpg_ | innovation | SIMILARITY: 0.4053
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easysociology_com_sociology-of-technology_technicism-technology-and-determinism_ | innovation | SIMILARITY: 0.4193
Table of Contents
- Understanding Technicism: A Sociological Perspective
- The Origins of Technicism
- The Sociological Dimensions of Technicism
- Critiques of Technicism
- Technicism and Future Society
- Conclusion
Understanding Technicism: A Sociological Perspective
Technicism, as a sociological concept, encapsulates the belief in the inherent superiority and inevitability of technological advancement as the primary solution to human problems. This phenomenon reflects the increasing dominance of technology in modern society, shaping not only our daily lives but also our values, cultures, and social institutions. In this article, we will explore the roots, implications, and critiques of technicism, offering a nuanced perspective suitable for students of sociology and those curious about the interplay between technology and society.
The Origins of Technicism
Historical Foundations
Technicism is not a recent phenomenon. Its roots can be traced back to the Industrial Revolution, a period marked by groundbreaking technological innovations that reshaped the social fabric. Mechanization and mass production introduced new ways of living and working, fostering the belief that technology could solve societal challenges such as scarcity and inefficiency.
Enlightenment thinking also played a pivotal role in shaping technicism. Philosophers and scientists of this era celebrated reason, progress, and the application of scientific principles to improve human life. This intellectual shift laid the groundwork for modern technological optimism, where technology is often viewed as a beacon of progress. The belief in human mastery over nature through science and technology became a cornerstone of modern societies, intertwining technological progress with social advancement.
Contemporary Development
In today’s digital age, technicism manifests more prominently. The rapid evolution of information technology, artificial intelligence, and biotechnology fuels the perception that technology is an unstoppable force. Corporations and governments heavily invest in technological solutions to address issues ranging from climate change to healthcare, reinforcing technicism’s dominance in public discourse. Furthermore, the advent of big data and machine learning has transformed decision-making processes, promoting efficiency and precision while raising concerns about dependency on automated systems.
This reliance on technology is evident in the shift toward smart cities, renewable energy innovations, and digital governance. While these initiatives promise sustainability and inclusivity, they also reveal the pervasive influence of technicism in shaping public policies and societal aspirations.
The Sociological Dimensions of Technicism
Technology and Social Structure
From a sociological lens, technicism influences social structures by reshaping labor markets, educational systems, and governance. Automation, for instance, has transformed industries, displacing traditional jobs while creating new ones. This dynamic underscores a key aspect of technicism: the assumption that technological progress, despite its disruptions, ultimately benefits society.
The gig economy is a vivid example of this transformation, where digital platforms mediate work opportunities, offering flexibility but also precariousness. Sociologists study these shifts to understand the implications of technicism on worker rights, social equity, and economic stability.
Education systems are similarly impacted, with curricula increasingly focused on STEM (science, technology, engineering, and mathematics) fields. This prioritization reflects a technicist ideology that equates societal advancement with technological literacy and innovation. While this approach fosters skills for a tech-driven future, it risks marginalizing humanities and social sciences, which are critical for understanding ethical and cultural dimensions of technological integration.
Cultural Implications
Culturally, technicism permeates our values and behaviors. Social media, smartphones, and digital platforms have redefined communication and relationships, emphasizing immediacy and connectivity. The glorification of tech entrepreneurs and innovation further entrenches technicism, portraying technology as a transformative force for good. Society’s increasing reliance on social media for news and validation reflects the integration of technological tools into everyday life, often shaping identity and self-worth.
However, this cultural shift raises questions about authenticity, privacy, and the commodification of human experiences. For example, the widespread adoption of wearable devices and data-driven apps often prioritizes efficiency over personal autonomy, reflecting a technicist mindset that prioritizes technological solutions over nuanced human needs. Additionally, the algorithmic curation of information on digital platforms influences public opinion, shaping societal narratives and reinforcing echo chambers.
The cultural dominance of technicism also manifests in art and entertainment, where futuristic narratives and tech-centered themes dominate. While these depictions inspire innovation, they often perpetuate the myth of technology as a panacea, overshadowing its potential drawbacks and complexities. |
www_wacom_com_fr-fr_about-wacom_social-initiatives_connected-ink-2022 | innovation | SIMILARITY: 0.4141
Have humans really evolved since their origins?
Do Wacom’s technology and tools really contribute to human creativity?
These two questions were the themes of Connected Ink 2022, which was held in November 2022 and took place over the course of two weeks in Tokyo, Seoul, Shanghai, Dusseldorf and Portland. Due to the situation of the pandemic, many members were finally able to meet in person after some time had passed. Here are a few sessions from Connected Ink 2022 in Tokyo that reflected on these loaded questions.
*Connected Ink is an event that has been organized by Wacom since 2016 with the quest to explore new directions in art, human expression, learning and the technologies that support them. The theme is always focused on the topic of Creative Chaos, while defining different key questions during each event started in 2020.
“Yuify” – Preserving and conveying the evidence of creators' creations and their stories
Wacom Yuify is a technology that allows artists and their works to record the proof, trajectory and story of their creations. This technology was developed to add new and unique value to artworks that were created with the utmost care and passion. Yuify is able to protect the artist's rights and pieces of artwork by embedding IDs and micro-marks directly into a piece, proving who created it. Along with the evolution of technology, the project team talked about their desire to preserve the warmth in art pieces that are created by humans. This was one of the sessions in which the two big questions were discussed in depth. The speakers internalized the questions, delved into them as if their own and elaborated upon them to take the talk into a new dimension.
Will technology help family connections evolve?
mui Lab and Wacom have continued co-creating after developing “Height Marking in Wood”, a product that records a family’s history in digital ink. At Connected Ink 2022, "muihaus." was unveiled for the first time, as a smart home that fosters family bonding beyond time and space. The words inscribed on the wood with digital ink by family members were accumulated and tied to their birthdays, anniversaries and other important dates, allowing each home to share family memories together. For this project, discussing the importance of having marginal space in technology and improving accuracy was the main topic of conversation. What is the significance of marginal space? Marginal space stimulates freedom and creativity, it may even lead to the discovery of new ways for humans to interact with technology.
Have humans really evolved?
This session discussed the different ways AI and humans (co)create. To confront the topic from various angles, speakers from different walks of life, such as a musician, a creator, a thinker, a brain scientist and an AI engineer were invited. AI is capable of learning at a speed that humans cannot, but when it comes to creation, there are still many things AI cannot do. Brain wave research has shown that alpha waves (the wavelength of relaxation) appear in the human brain when creating. They say that creators have a moment of immersion in which they want to draw even if it means cutting back on sleep. This is one of the major desires of the creative process. So the question remains: Have humans really evolved? During the final session of the series, NEO IHATOV, a magic lantern tells a story about life on the stage accompanied by a string quartet, expressing an ideal world built by a subatomic computer.
What happens here is everything
The special world of Connected Ink 2022, which emerged from two powerful questions, creates a sweet sanctuary protected by a magic spell according to CEO and President, Nobu Ide. It is a place where emotions, domains, attributes and even the wonders of the world and people are all accepted.
Are we moving forward?
Is there a point to any of us?
There is no right or wrong answer about success or failure at Connected Ink. We believe this is summed up perfectly in Nobu’s words, "What happens here is everything.”
At Connected Ink 2023, we will explore our fundamental values and what we cherish through the chosen theme, "Back to the Forest”.
* "We will meet again, in the forest” by Satoru Kobayashi |
chopine_irishcaper_net_oic_index_php | innovation | SIMILARITY: 0.5760
Office of Innovation Commercialization
The Office of Innovation Commercialization (OIC) was created in 2017 to promote an entrepreneurial culture on the New Mexico Tech (NMT) campus, focusing on commercializing technology created and developed at NMT. OIC receives invention disclosures from NMT faculty, staff, and students and evaluates these disclosures based on their commercial potential. We work closely with NMT faculty, staff, and student inventors to understand and assess the potential of their intellectual property to either license their innovations to industry partners or develop their IP into a startup venture.
Our mission is to foster entrepreneurship and innovation throughout the NMT campus via the university’s Science, Technology, Engineering, Entrepreneurship, and Mathematics (STE²M) initiative.
|
Key Partner of the (OIC) Office of Innovation Commercialization | |
heartlandtechnology_com_covid-changed-it_ | innovation | SIMILARITY: 0.4149
A year and a half into the pandemic, we’re just beginning to understand how it changed everything around us. Analysts are still struggling to see the impact the pandemic had (and still has) on our society and the way we do business. But one thing is certain: nothing so far has accelerated digital transformation the way the pandemic has.
A McKinsey report showed that, in just a few months, businesses have made digital leaps that would otherwise have taken years to complete. And these changes are by no means temporary or passing trends. They are here to stay.
Let’s take a closer look at how the COVID-19 pandemic changed the enterprise approach to IT and data storage.
More Remote Work, But with Extra Emphasis on Availability and Security
The first wave of the pandemic sent people to work from home and their employers to find new ways to keep them productive and to keep their networks secure. Even the expected “big comeback” to the office was delayed, in light of the Delta variant. Giants like Apple and Google announced that their employees will likely not come back to the office until early 2022—in the most optimistic of scenarios.
Of course, when employees were sent to work from outside the office, on less-than-secure networks, the number of cyberattacks (many of them successful) grew exponentially. Thus, employers were left with two major problems to solve:
- Network availability for employees working outside the office
- Cybersecurity for the same employees
More importantly, they needed to solve these issues fast. The first step of the solution was obvious: on-premise storage was no longer optimal or cost-effective with a geo-diverse workforce.
From On-Premise to Cloud and Colocation
The IT changes most companies had to implement can be equated with building a highway in a month. With a key differentiator: we’re talking about a data highway.
Companies of all sizes needed better access to their data, better security, scalable solutions, and spread out networks. Their employees needed access to data from all over the world, and this access needed to be secure.
This prompted increased demand for two types of solutions: cloud storage and colocation. Cloud storage comes with an attractive price tag, but, as always, things are more complicated. Some of the security risks associated with cloud storage have yet to be mitigated, while data access in case of an outage is a major problem for companies who need to be up and running constantly—and who doesn’t these days, right?
Thus, colocation and edge computing have become the solutions that more and more companies are choosing. Colocation comes with real scalability, better data access, and an easily enforceable disaster data recovery plan. You can read more about what makes colocation a better alternative to cloud here.
Colocation goes hand in hand with edge computing, so it’s no wonder that the demand for the latter grew exponentially and is projected to reach $250.6 billion by 2024. The prime attraction of edge computing is the fact that it cuts the “middle man” in data processing and, instead of routing your data all over the world, processes it where the data is generated or as close to that location as possible.
In turn, this means that, wherever they may work from, employees can enjoy better data streams and a much higher speed. All without sacrificing security, of course.
You can read more about the benefits of edge computing here.
What’s Next in Data Storage and IT Infrastructure?
Sooner or later, the pandemic is going to be over and we’re going to be in a “new normal.” While no one knows exactly when that will happen, what we do know is that some of the changes it prompted are here to stay.
Take remote work, for instance. Even if the majority of big employers want their staff to come back to work, a mentality shift happened in the meantime and most of these employees prefer the flexibility of remote working, even at the cost of lower wages.
Cybercrime is on the rise and will be hard to contain any time soon. This means that companies will still need access to their data from anywhere in the world, with speed and flexibility, while maintaining improved security.
Colocation and edge computing have passed the hardest test: they became the solutions of choice in a moment of worldwide crisis, when better alternatives were needed and they were needed fast. No matter when the current crisis ends, savvy businessmen and IT managers know that there are countless types of crises that can impact an organization, and they need to be prepared for whatever comes their way.
With colocation, you get more than a flexible storage solution and better security. You get a disaster recovery plan that could save your company millions of dollars and the expertise of security and storage teams ready to jump in and help you whenever you need it.
Want to know more about how colocation can help your business thrive—during the best of times and during the worst of times? Schedule a tour of our Midwest facility and talk to our storage experts. |
www_zenoss_com_tag_itim | innovation | SIMILARITY: 0.4389
If you haven’t been in a cave for the past couple of years, then you’ve heard by now that artificial intelligence (AI) and machine learning (ML) are poised to completely transform … everything. Banking, shopping, medicine, supply chain, fish farming —
Continue... |
www_krsearch_com_2022_12_passion-only-part-of-the-equation-for-successful-food-tech-leaders_ | innovation | SIMILARITY: 0.4397
Recently, I represented Kincannon & Reed, a platinum sponsor at FoodTech IL in Tel Aviv. I collaborated with Jonathan Berger, CEO of The Kitchen Hub, and Elaine Watson, Senior Editor of FoodNavigator – USA, discussing the merits of two types of CEOs – the entrepreneurial founder versus the seasoned executive.
There were more than two thousand attendees representing startup organisations, investors, and larger multi-nationals. The buzz and excitement about food tech was palpable, and the common themes running through the conversations my colleague Christophe Dumont and I had focused on the explosion in activity, what the innovations mean for the global food systems, and the implications for organisational leadership.
Israel is exceptional and boasts a thriving innovation culture and a highly developed innovation ecosystem. Last year alone, the amount of funding sourced by alternative protein startups within the country secured them the number two spot globally. The United States was number one.
The ever-growing global population continues to place stress on food systems around the world. This demands innovation, which is something the Israeli government not only understands but embraces and supports. If the Israeli government’s investment into the food tech eco-system is anything to go by, innovation seems to be a national strategic priority for the country. Scaling these innovations beyond the borders of Israel will require disruptive leaders who understand global markets and deliver rapid consumer adoption.
At the conference, we met leaders from organisations investing in or representing specialty food ingredients, alternative proteins, equipment, robotics, and data analytics along with many others. Our conversations focused on the unique skills and attributes that successful leaders need to have in their armory.
Through our many conversations and the discussions I had on the stage with Jonathan Berger, there seemed to be broad alignment that high-growth organisations need CEOs who are trusted change agents. They need to be agile and adaptable as well as driven and focused. Collaborative, communicative, and resilient, they thrive in fast-paced environments and where innovation flourishes and is wired into their own and their team’s DNA.
I will be attending Food Tech Il again in 2023 and am excited to visit Tel Aviv and meet many more inspirational entrepreneurs.
To discuss your strategy for talented leadership with Mike Whitney please e-mail him at [email protected] to connect. |
www_herbert_miami_edu_faculty-research_business-conferences_index_html_academic-departments_research | innovation | SIMILARITY: 0.4305
Business Conferences
3rd AIS SIG DITE Paper Development Workshop
The AIS special interest group on digital innovation, transformation, and entrepreneurship (SIG DITE) is organizing a paper development workshop at the University of Miami Herbert Business School to promote research on the various ways in which digital technology impacts these areas. The workshop will bring together leading faculty in the fields of digital innovation, digital transformation, and digital entrepreneurship.
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Behavioral Finance Conference
Since its inaugural event in 2010, the conference has evolved into one of the premier behavioral finance conferences worldwide. The event brings together top researchers from all areas of behavioral finance and economics. The program’s paper submissions are often featured in A-rated journals.
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Business ForUM
High-profile business leaders, technical experts and leaders in public accounting and private industry share their perspectives on relevant issues impacting business today. Reconnect and network with business colleagues along with Miami Herbert Business School alumni, faculty and friends. CPE and CLE credit is awarded for these events.
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The Business of Blockchain Technology
AIS SIGBIT and Miami Herbert Business School present: The Business of Blockchain Technology Conference 2023, taking place May 19 - 20. The conference is intended to provide a forum for international academics and policymakers to showcase and discuss the latest business-relevant blockchain technology research, issues, and practices.
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The Business of Health Care
Hosted by the Miami Herbert Business School and the Center for Health Management and Policy, this annual impact conference brings the most relevant topics in the business of health care. The 2020 conference brought together (virtually) industry leaders, including heads of the major U.S. medical and insurance associations, at a time when global health threats such as the coronavirus and the future of U.S. health care reform are at the center of public discourse. The event successfully explored innovative ways to address the increasingly complex social, political, and economic challenges shaping the availability, quality, and cost of care today.
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2024 CSO Summit & Symposium (CSOSS)
Now in its 7th year, the annual CSO Summit & Symposium (CSOSS) is one of the nation's premier networking events for sustainable business, economic resilience, and talent development. This is the premier networking event in sustainable business, CSOSS is designed for corporate executives, sustainability professionals, investment managers, government policymakers, community leaders, NGO activists, leading researchers, and university students from across every economic sector and academic discipline.
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Emerging Data Science Methods for Complex Data with Endogeneity and/or Heterogeneity Workshop
Convenes internationally recognized interdisciplinary researchers from econometrics and statistics to discuss the forefront of complex data analysis with endogeneity and/or heterogeneity and identify prospective areas of interest for future research, emphasizing both methodology and applications.
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ICGS Conference 2022
The 8th annual conference of the International Corporate Governance Society provides a forum for international academics and policymakers to showcase and discuss the latest corporate governance research issues and practices. This year’s theme is “Corporate Governance in a Digital Era: Challenges and Opportunities.”
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ISMS Marketing Science Conference
The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.
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Quantile Regression & Data Heterogeneity Workshop
This is a workshop that is part of our NSF-funded Focused Research Group (FRG: Collaborative Research: Quantile-Based Modeling for Large-Scale Heterogeneous Data) activities, aiming to bring researchers together to disseminate and discuss their recent work in the area of quantile regression and related methods for the analysis of heterogeneous data.
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Real Estate Impact
The University of Miami Real Estate Impact Conference is hosted annually by the Miami Herbert Business School and the University's School of Architecture. The conference brings together more than 500 industry professionals, students and recent alumni working in the industry to hear from leading experts on commercial and residential real estate markets.
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Winter Research Conference on Machine Learning & Business
This virtual, two-day conference brings together researchers on applications of machine learning and textual analysis across business disciplines.
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Winter Warm-Up Accounting Conference
The goal of the conference is to bring together a relatively small group of accounting researchers in an informal setting to discuss new and exciting academic research.
Learn More |
wesupplysolutions_com_author_cmr2011-2-2-2-2_ | innovation | SIMILARITY: 0.4241
We successfully cope with tasks of varying complexity, provide long-term guarantees and regularly master new technologies.
It seems we can’t find what you’re looking for. Perhaps searching can help. |
revistafuture_org_FSRJ_article_view_110 | innovation | SIMILARITY: 0.5632
Applying the Creativity in Oder to Generate Innovation Projects: the Practical Case Study of a Didactic Strategy
DOI:
https://doi.org/10.24023/FutureJournal/2175-5825/2015.v7i1.187Keywords:
Innovation. Didactic Strategy. Creativity. Entrepreneurship.Abstract
A current challenge in teaching practice is to transform classrooms into laboratories to exchange experiences in courses whose goal is to enhance the professional skills in a practical and meaningful way. The search for improvement demonstrates that, increasingly, professionals become aware that organizations coexist in highly competitive environments, seeking to conquer more markets based on sustainable competitive advantages demanding fast responses of its employees. Considering that the process of creativity can be stimulated through the establishment of a suitable environment, this study aims to discuss the application of a didactic strategy developed for this purpose. Using the single case study methodology, it was used the technique of unstructured observation (informal or single) to carry out the collection and the recording of events that occurred during the strategy application. It discusses elements such as identifying opportunities, creativity, innovation and entrepreneurship, seeking their relationships to understand how it is possible to motivate the generation of proposals for innovative projects in educational environments. As a result, it is presented the perceptions of teachers on the didactic strategy applied, emphasizing that a suitable environment for the development of ideas encourages the student to propose solutions for the improbabilities, creating innovative alternatives to the identified needs.
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chamber_org_tt_digimark2024 | innovation | SIMILARITY: 0.4610
As technology evolves at an unprecedented pace, MSMEs need to embrace innovation to stay competitive.
This theme focuses on inspiring creativity, introducing cutting-edge technologies, and providing practical tools for MSMEs to innovate in their products, services, and operations.
The conference would empower participants to lead the charge in their respective industries by adopting forward-thinking strategies.
To curate a platform that brings together thought leaders, expertise, resources and perspectives tailored specifically, to address the needs and challenges of MSMEs.
To join forces with stakeholders and create a dynamic platform that goes beyond traditional boundaries offering MSMEs unparalleled opportunity for growth.
To empower the MSME ecosystem with knowledge, tools, and connections vital for their success and sustainability
Keita Demming, Ph.D
Director of Development & Innovation, The Covenant Group
Keita is an award-winning author, educator, and coach who is working to transform companies into places and spaces that are idea-driven and people-centred.
His book, Strategy to Action is described as “A practical methodology that will turn your biggest ideas into real offerings in your business and life.” Keita wrote this book because he wanted to help people close the gap between their strategy and their actions.
As a Trusted Advisor and Thought Leader in design, strategy, and innovation, and host of the widely acclaimed podcast “Conversations with Keita Demming”, Keita strongly believes that the more we learn from others, the more likely we are to find our own journey a little bit easier.
One of his proudest personal achievements is the community he helped grow around TEDx Port of Spain, part of the popular TED Ideas festival and one of the most successful TEDx events in the world.
You can join his newsletter to learn about his latest insights on helping clients become better people in business and better businesspeople.
Lisa-Maria has extensive practical experience in leading Marketing Strategy, Culture and Talent Development, Customer Journey Management, Communication and Public Relations, as well as Product Development and Sales Management within the Financial Sector in Trinidad and Tobago and Regionally.
Samantha Conyers is a pioneering Customer Experience leader in the Caribbean. She was the inaugural Head of Customer Experience at Digicel Trinidad & Tobago. Samantha co-founded the successful CX consulting firm exco, before becoming Chief Experience Officer at First Retail Group in 2023. Her focus is optimizing end-to-end customer experiences to drive growth through innovative strategies and streamlined processes. |
ilikecix_net_tjmv106-a-hub-of-creativity-and-innovation_ | innovation | SIMILARITY: 0.4856
TJMV106: A Hub of Creativity and Innovation
In the ever-evolving scene of advanced media and innovation, TJMV106 stands out as a dynamic stage devoted to inventiveness, development, and collaboration. Built up with the mission to back specialists, makers, and trailblazers, TJMV106 has gotten to be a go-to asset for those looking to investigate the crossing point of craftsmanship and innovation. This article digs into the beginnings of TJMV106, its center offerings, and the affect it has on the inventive community.
The Roots of TJMV106
TJMV106 was established by a bunch of energetic people who recognized the require for a devoted space that cultivates imagination and collaboration among specialists and tech devotees. The title “TJMV106” reflects a mix of imaginative vision and specialized ability, symbolizing the union of different disciplines in the imaginative process.
From its beginning, TJMV106 pointed to make an comprehensive environment where people seem come together to share thoughts, learn from one another, and thrust the boundaries of inventiveness. Over the a long time, it has advanced into a multifaceted stage that has a assortment of occasions, workshops, and collaborative projects.
Core Offerings of TJMV106
TJMV106 gives a wide cluster of administrations and openings that cater to specialists, makers, and trailblazers. Here are a few of the center offerings that make TJMV106 a one of a kind and important resource:
1. Imaginative Workshops and Classes
At the heart of TJMV106’s mission is its commitment to instruction and expertise advancement. The stage has various workshops and classes covering different aesthetic disciplines, counting visual expressions, music generation, realistic plan, and computerized media. These sessions are driven by experienced experts who share their information and ability with participants.
Whether you’re a apprentice looking to investigate a unused medium or an experienced craftsman looking for to refine your aptitudes, TJMV106 offers something for everybody. The hands-on nature of the workshops cultivates an locks in learning environment, permitting members to test, make, and grow.
2. Collaboration Spaces
One of the standout highlights of TJMV106 is its collaboration spaces, planned to encourage cooperation and inventive trade. These spaces are prepared with state-of-the-art innovation and assets, making them perfect for specialists and trailblazers to brainstorm, create ventures, and collaborate on inventive endeavors.
By giving a physical space for collaboration, TJMV106 empowers intrigue ventures that mix craftsmanship, innovation, and development. This approach not as it were improves the inventive handle but moreover cultivates a sense of community among participants.
3. Shows and Showcases
TJMV106 frequently has shows and exhibits that highlight the work of neighborhood craftsmen and makers. These occasions give a stage for specialists to display their work to a more extensive group of onlookers, picking up perceivability and acknowledgment inside the community.
The presentations regularly include a assorted run of imaginative expressions, from conventional depictions to intelligently establishments. By exhibiting the gifts of rising and built up craftsmen, TJMV106 contributes to the social dynamic quality of the locale and motivates others to investigate their claim creativity.
4. Computerized Media Production
In today’s advanced age, media generation plays a significant part in the imaginative scene. TJMV106 offers assets and back for people looking to create high-quality computerized substance, counting recordings, podcasts, and interactive media projects.
The stage gives get to to recording studios, altering suites, and specialized help, empowering makers to bring their dreams to life. By cultivating a culture of media generation, TJMV106 enables people to tackle the control of narrating through computerized platforms.
5. Organizing Opportunities
Building associations inside the imaginative community is basic for specialists and trend-setters. TJMV106 has organizing occasions that bring together craftsmen, industry experts, and devotees to share thoughts and investigate potential collaborations. These occasions make a steady environment where people can interface, trade information, and motivate one another.
The Affect of TJMV106
TJMV106 has made a noteworthy affect on the nearby and territorial inventive community. Its accentuation on instruction, collaboration, and imaginative expression has come about in various victory stories and transformative encounters for members. Here are a few of the ways in which TJMV106 has contributed to the inventive landscape:
1. Bolster for Rising Artists
By giving assets, workshops, and show openings, TJMV106 has ended up a imperative back framework for rising craftsmen. Numerous people have effectively propelled their careers after partaking in TJMV106’s programs, picking up presentation and certainty in their abilities.
2. Cultivating Innovation
TJMV106’s collaborative approach empowers development by bringing together people from differing foundations and disciplines. This intrigue center frequently leads to groundbreaking ventures that thrust the boundaries of inventiveness and challenge ordinary norms.
3. Community Engagement
The stage effectively locks in with the nearby community, organizing occasions that welcome support from inhabitants and guests alike. This engagement cultivates a sense of having a place and energizes people to take portion in the imaginative handle, improving the social texture of the region.
4. Social Enrichment
Through its shows, workshops, and grandstands, TJMV106 contributes to the social improvement of the range. By highlighting the work of nearby specialists and advancing imaginative expression, the stage upgrades the community’s appreciation for the expressions and its part in society.
Looking Ahead: The Future of TJMV106
As TJMV106 proceeds to advance, its commitment to supporting inventiveness and development remains undaunted. Future activities may incorporate extended programming, associations with nearby organizations, and the presentation of unused advances that advance improve the inventive experience.
The vision for the future of TJMV106 is to make an indeed more energetic center for specialists and trend-setters, cultivating a culture of collaboration and experimentation that motivates people to seek after their imaginative passions.
Conclusion
TJMV106 is more than fair a stage; it is a flourishing community committed to celebrating imagination and development. Through its assorted offerings—workshops, collaborative spaces, presentations, and organizing opportunities—TJMV106 engages craftsmen and makers to investigate their potential and interface with one another.
As the scene of craftsmanship and innovation proceeds to advance, TJMV106 stands prepared to adjust and rouse, making a enduring affect on the imaginative community for a long time to come.
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www_24-7pressrelease_com_press-release_514612_the-better-world-regulatory-coalition-inc-bwrci-announ | innovation | SIMILARITY: 0.4063
CHICAGO, IL, September 25, 2024 /24-7PressRelease/ -- The Better World Regulatory Coalition Inc. ("BWRCI"), a newly formed international self-regulatory organization (SRO), is pleased to announce the publication of a groundbreaking PCT patent pending and the seating of its founding Board of Advisors. The patent is entitled "Method and System for Monetizing the Consumption of Goods and Services Using Blockchain Contracts and CETEs" which aims to empower business entities with innovative technological tools that promote fierce loyalties among consumers while enabling consumers to monetize their consumption of goods and services as rewards for driving the real economy.
The publication of this patent signifies a major step toward the broader impacts from building a scalable minimum viable digital infrastructure to demonstrate its feasibility in supporting multiple National Autonomous Economies SaaS Testbeds. This is a project that is currently under consideration for funding by the National Science Foundation (NSF).
In tandem with this announcement, we are also excited to announce the seating of our founding Board of Advisors, comprising business professionals and thought leaders from various sectors. This diverse group will guide BWRCI in helping fintech empower everyday people to be recognized and compensated for the significant contributions they make to economies all over the world - without speculation.
"Our vision is to foster an environment where technology and social responsibility intersect," said MaxBruce, founder. "With the launch of BWRCI and our newly published patent, we are poised to lead transformative change that empowers communities and promotes economic growth and inclusion like never before just because - that is what we designed the fintech to do."
"Additionally, utilizing artificial intelligence's ideation and discourse power along the way has been amazing. It helps tremendously to have theories evaluated and critiqued when venturing into uncharted territories, as we're doing with our groundbreaking socio-economic perspectives. Regarding the invention of CETEs and our People's Economy, rigorous AI analysis confirmed our venture an ambitious goal but one that, if realized, '...could have profound positive impacts on the well-being of people worldwide'."
BWRCI will actively engage with stakeholders, regulators, and the public to ensure its efforts are grounded in collaboration and transparency. Interested parties are invited to join this exciting journey toward building better economies.
For more information about BWRCI our newly launched SRO, please visit bwrci.org.
ABOUT B.W.R.C.I.
The Better World Regulatory Coalition Inc. ('BWRCI') is a newly formed self-regulatory organization whose purpose is to serve as the non-governmental, not-for-profit authority overseeing the operations of DIGIPIE International PBC, the Consumers Earned Token Exchange Inc., and their international iterations.
# # #
Contact Information
MaxBruce D.
BWRCI
Chicago, IL
United States
Telephone: 8187131510
Email: Email Us Here
Website: Visit Our Website |
www_unthsc_edu_daily-news_research-cafe-april-19-2023-hsc-intellectual-property-ip-policy-management | innovation | SIMILARITY: 0.4168
Upcoming Workshop: HSC Intellectual Property (IP) Policy Management & Sharing Plan
When: April 19, 2023 | 1 – 2:30 p.m.
Where: Zoom – https://unthsc.zoom.us/j/81648768933
Please join us for February’s Research Café: HSC Intellectual Property (IP) Policy hosted by Dr. Paula Gregory.
Dr. Robert McClain, Associate Vice President for Research and Innovation, will outline how commercial revenue is shared with HSC inventors and how IP arising from academic and commercial collaborations (including SBIR and STTR partnerships) is managed.
Everyone is welcome to attend. |
rogerstringer_com_blog_apple-celebrates-a-groundbreaking-year-in-entertainment | innovation | SIMILARITY: 0.4108
Eddie Cue on Apple's year of original content
Eddy Cue, in a rare personally-signed post to Apple Newsroom (“Thoughts on Services”?):
2022 was a groundbreaking year for entertainment. At some point over the past year, you probably discovered a new app, a new song, a new TV show or movie, or game. An experience that made you laugh, taught you something new, or helped you see the world in a new way — and moved you to share it with others.
At Apple, we have the privilege of partnering with creators of all kinds, while building products and services that enable even more creativity. Our mission has always been to enrich people’s lives and to leave the world better than we found it, and we know that takes more than technical skill. It requires leading with our values in everything we do. We believe that our products and services should be made for everyone. We believe that privacy is a fundamental human right, and that our highest obligation to our customers is security. We believe that a culture where everybody belongs can drive innovation, and that we must stand up for the change we want to see in the world.
When we started Apple TV+ a few years ago, we did so to tell stories that reflect our broader humanity. And whether it was CODA winning the Oscar for Best Picture or Ted Lasso winning back-to-back Emmys for Best Comedy, we have seen, in so many ways, the validation of this kind of storytelling and the strong desire for more of it. |
uia_org_s_or_en_1122280184_ | innovation | SIMILARITY: 0.4042
International Institute of Innovation and Technology (IIITEC)
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Founded
2010
History
Available with paid subscription only.Aims
Promote interchange knowledge and experiences in the innovation and technology worldwide.
Events
4 past events available with paid subscription only.Activities
Available with paid subscription only.Structure
Available with paid subscription only.Relations with Non-Governmental Organizations
Member of: C-XJ1434 - International Federation of Engineering Education Societies (IFEES).
Type I Classification
Available with paid subscription only.Type II Classification
Available with paid subscription only.Subjects *
UN Sustainable Development Goals **
UIA Org ID
XM5583
** UN SDGs are linked to the subject classification.
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www_globaltechcouncil_org_tag_learning-path_ | innovation | SIMILARITY: 0.4516
Practice makes a man perfect. This quote applies in all of our lives situations. Be it any field only by practicing you follow the learning curve. Technologies such as data…
Global Tech Council is a platform bringing techies from all around the globe to share their knowledge, passion, expertise and vision on various in-demand technologies, thereby imparting valuable credentials to individuals seeking career growth acceleration. |
research_chalmers_se_en_publication_516655 | innovation | SIMILARITY: 0.4867
Intermediaries in accelerating transitions: Introduction to the special issue
Other text in scientific journal, 2020
Energy
Diffusion
Sustainability Transitions
Intermediary actors
Acceleration
Author
Paula Kivimaa
Finnish Environment Institute
University of Sussex
Anna Bergek
Chalmers, Technology Management and Economics, Environmental Systems Analysis
Kaisa Matschoss
University of Helsinki
Harro van Lente
Maastricht University
Environmental Innovation and Societal Transitions
22104224 (ISSN) 22104232 (eISSN)
Vol. 36 372-377The roles of intermediaries in the transition to a sustainable energy system
Swedish Energy Agency (40642-1), 2015-08-01 -- 2018-12-31.
Subject Categories (SSIF 2011)
Other Mechanical Engineering
Economics and Business
Other Social Sciences not elsewhere specified
Driving Forces
Sustainable development
Innovation and entrepreneurship
Areas of Advance
Energy
DOI
10.1016/j.eist.2020.03.004 |
ppcmate_com_creative-now-and-in-the-future-of-digital-advertising_ | innovation | SIMILARITY: 0.4505
Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the role of creative now and in the future of digital advertising. Even more relevant today, given questions raised about the evolution of the festival itself – is Cannes Lions still about creativity, or has the influence of technology – programmatic, AI, VR – and influx of AdTech companies attending, taken away the creative charm of Cannes?
Many hold the belief that creative has been lost within the digital advertising landscape and that the growing influence of technology and programmatic advertising has killed the magic. But has creative just lost its way? Consumer content consumption is ever evolving and programmatic technology is simply addressing this shift. Programmatic allows brands to harness their data to achieve the mantra that customer communications must deliver the message, at the right time, to the right person. Of course, context and timing is key, but it is vital the creative content is aligned and fit for multiple platforms. It needs to speak and resonate with the audience.
Marketers need to utilize new media, to create fresh advertising that captivates audiences on the different devices content is being consumed. In this fragmented landscape – where the consumer is always connected, but not always engaged – the creative needs to be compelling enough to attract the attention of a person in a five-second environment or in a true view – an in-stream ad which allows viewers to skip pre or mid roll – for example. Executing exciting and inspiring creative programmatically across these formats is key to more effective and engaging advertising.
Programmatic is addressing the rapid evolution of content consumption, but to truly connect with a consumer throughout their journey, across all touch points, there’s a little way to go. Dynamic creative optimization – changing creative based on audience reaction –addresses the fact that the one-ad-fits-all approach doesn’t work. But sequential advertising is the next stage in engaging the tech-savvy consumer. The ability to use customer data to sequentially serve different ads to nurture them along their journey – across devices – is what the industry is working on solving.
With the paramount role digital now plays in the advertising world, Cannes Lions has made changes to reflect this shift. In 2011 they dropped ‘Advertising’ for ‘Creativity’ in the festival name. In 2015, they introduced the Cannes Lions Innovation Festival – which celebrates how data and technology can enable creativity – and launched the Creative Data Lion award category. But with the growing presence of the world’s largest tech companies in Cannes, I can see how creative feels like it is being overshadowed by the big tech players, and a sense of balance needs to be restored.
Examples of advertising showcased at this year’s Cannes do exemplify how the marrying of creative and technology is progressing to disrupt and engage audiences.
Take for example ‘Creative Data – Data Storytelling Gold Lion’ winner “AiMEN” – a disruptive social ad campaign launched by network Canal+ to draw audiences for new series ‘The Young Pope’. Show fans will know that Pope Pius XIII, played by Jude Law, is not your conventional pope, so to reflect this and to capture the attention of a social-tech savvy generation, they created “AiMEN” – short for “Papal Artificial Intelligence” – a super-powered pope bot.
Using AI intelligence, the “pope bot” trails social platforms to spread the word of the Bible and it’s versus, commenting as Pope Pius on people’s statuses who need a righteous reminding.
This is tech and creative working together at its finest. AI technology reacting to real-time events to activate disruptive personal creative that resonates in a modern tech world, to successfully raise awareness and engagement at scale for a TV series launch.
So, what is the role of creative now and in the future of digital advertising? Creative is and always will be essential to marketing success. But it is vital that marketers work closely with programmatic specialists to push the boundaries of creative innovation through automation. This means testing the creative; using insights to drive creative selection and placement; personalizing the creative execution; combining channels and tactics and finally, reacting to real-time changes.
___
by Chris Dobson
source: HUFFPOST |
ignite-group_com_news_three-leading-grant-advisory-firms-are-joining-forces-under-the-name-ignite-gr | innovation | SIMILARITY: 0.4269
Deventer, May 15, 2024 – leading pure-play R&D tax credit and grant advisory and software provider, Vindsubsidies, is unveiling its new company rebrand, marking the significant progress on international expansion and strong organic and inorganic growth. Proud to partner with entrepreneurs, education institutions, large enterprise and governments, Ignite Group is building toward its vision to be the category-leading, AI -powered advisory and technology partner to the European innovation economy.
- Over the last 3 years, the Group’s global turnover has consistently grown at a 50%+ CAGR
- The global workforce has increased by >3x in 3 years
- The group has grown to be present in 4 countries with 10 offices
- Ignite has successfully submitted >20,000 RD tax credit applications for >2,500 organization
More than 25 years of experience with over 190 experts
In the past 2.5 years, Vindsubsidies has successfully executed on its buy-and-build thesis, acquiring 6 companies to solidify its market position and deliver enhanced customer value. CEO Henk Heerink states, “With 10 branches in the Netherlands and Germany, it is time to bring the underlying brands together under one name. Ignite Group combines the in-depth expertise of a number of renowned players in the R&D tax credit and grant market.” This results in a unique full-service offering covering the full R&D tax credit and grant application lifecycle.
A new level of full-service
Ignite Group provides advice on provincial, national, and European grants and has various vertical-specific teams covering sectors including IT, life sciences, energy and manufacturing. In addition to R&D tax credit and grant advisory services, Ignite Group offers a suite of proprietary workflow management solutions. Leveraging its tech-enablement and employee base of 190 R&D tax credit and grant experts, Ignite Group can effectively support its customers in navigating the increasingly complex subsidy landscape.
Proprietary suite of digital solutions
One of Ignite Group’s differentiating factors, alongside its full-service offering, are its proprietary digital solutions. “We are amongst the leading tech-enabled R&D tax credit and grant advisory firms in Europe,” Henk continues. “Our leading database provides insight into and unlocks thousands of regional, national, and European grants.”
Prepared for the future
Over the last few years, Ignite Group has significantly invested in talent and innovation to enhance the customer value proposition, create a great place to work and enable accelerated growth. SilverTree Managing Partner, John Messamore comments “Ignite Group is set to continue to deliver mission-critical software and services to Europe’s most innovative companies, leveraging its talented consultants and proprietary technology.” Nicholas Theuerkauf, Managing Partner of SilverTree, adds “the rebranding to Ignite Group provides a strong foundation for further growth toward building a European-wide, tech-enabled innovation leader,” Cees van den Heijkant, Chair of the Board, further adds: “It is great to see what happens when you bring together so much expertise. A team of professionals truly delivering expert work to deliver value for their customers across the entire subsidy landscape”
For more information, please contact our Commercial Director Ron Coenen via
+31 (0)6-17672484 & [email protected]. |
www_eleneproject_eu_case_study_a-sixbase-typical-case-study_ | innovation | SIMILARITY: 0.4367
A Sixbase typical case study
Modern marketing solutions
conducted via technology
Overview
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating.
Beggie Charmarist
/ Group Chief Information – Aqua Group
Their energy, drive, and enthusiasm laid the foundations for the development of a business, which has now become one of the UK’s leading retail chains with a unique market position. Information technology provides the means for delivering services.
| Tags | basic |
| Share |
Requirements
Our solution
The communication between machines of different kinds sometimes cause troubles and inaccurate signal decoding results.
Advancements in technology – including machine-to-machine communications between smart sensors, referred to as ‘The Internet of Things’. For example, appliances in the home that can be monitored and controlled wirelessly by the homeowner wherever they are.
The potential market for servers and networking equipment development is still unstable and shrinks every year.
Market development – increasing market share in new markets such as servers and networking equipment. ARM’s technology is well placed to provide lower power options to transport, distribute, analyse and store data across the internet.
Demand for energy efficient technology – the market demands high performance products using low power technology.
This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.
Results:
Food Stock Management enhances key information enabling them to respond swiftly and flexibly to supply issues.
New multiple site connectivity
We use a newly developed technology to connect sites that are based on different types of servers and networks, SiteConnect, which helps to reduce the misinterpretation of signals as well as the loss of data during transfering.
IT security & software
To keep your systems, your devices, and network stay secure, we have developed a new program that limits the access of suspicious objects or people and authenticate all logins to the system.
Weak hosted capability
Some hosts are unaware of the potential risks as well as security loopholes in their system. By detecting these errors and taking prompt actions on improving firewalls, we can upgrade the system security.
Build internal network
The internal network is essential for all companies and corporations, especially for those working in IT sector. To avoid possible risks when sharing internal confidential files and documentation to an external receiver, internal network must be strong. |
blog_iese_edu_innovation-and-change_ | innovation | SIMILARITY: 0.5919
Innovation and Change
Meet Professor Desirée Pacheco: Shaping a sustainable future through entrepreneurship
Let’s start at the beginning, can you tell us a little bit about your background, and how you got to where you are today? I grew up on the beautiful island of Puerto Rico and left after college to start a career in management consulting. But the more time I spent in consulting projects, the…
Innovation and Change
IESE's Technology Transfer Group Recognized by AACSB for "Innovation That Inspires"
IESE's Barcelona Technology Transfer Group (BTTG) has been recognized by AACSB International for its innovative efforts to elevate entrepreneurial thinking and encourage new business creation. The AACSB, the world's largest business education alliance, recognized 25 business schools from 12 countries for a wide range of innovation projects, which emphasize research, experiential learning, cross-disciplinary efforts, and community…
Innovation and Change
Symbiosis, the Concept Behind the Platform of Opportunity Network
It is no secret that the irruption of the internet has transformed our society and businesses, boosting boundless interaction. This context of digital transformation has been the ideal breeding ground for a new type of relationship: a close and long-term interaction between two or more different agents that is mutualistic or commensalistic, where the parts… |
www_tcs_com_investor-relations_environmental-impact-assessments-details | innovation | SIMILARITY: 0.5331
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
Our expert, committed team put our shared beliefs into action – every day. Together, we combine innovation and collective knowledge to create the extraordinary.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
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Name and brief |
EIA Notification No. |
Date |
Whether conducted by (Yes / No) |
Results communicated in (Yes / No) |
| Expansion of TCS Noida ITSEZ Campus, Uttar Pradesh | EC23B039UP128426 |
12 Jan 2023 |
Yes |
Yes |
| Proposed Expansion at, Rajarhat Kolkata, West Bengal | EC22B039WB170289 |
13 May 2022 |
Yes |
Yes |
SIA/KL/MIS/209935/2021,1896/EC1/2021/SEIAA |
7 Oct 2021 |
Yes |
Yes |
|
SEIAA-TN/F.No:7790/EC/8(b)/770/2021 |
30 Jun 2021 |
Yes |
Yes | |
ericjacobsononmanagement_blogspot_com_2016_09_how-to-play-bigger-and-be-category-king_html | innovation | SIMILARITY: 0.4318
"The most exciting companies create. They give us new ways of living, thinking, or doing business, many times solving a problem we didn't know we had -- or a problem we didn't pay attention to because we never thought there was another way," explain the four authors of the dynamic new book, Play Bigger.
They add that, "the most exciting companies sell us different. They introduce the world to a new category of product or service." And, they become category kings. Examples of category kings are Amazon, Salesforce, Uber and IKEA.
Play Bigger is all about the strategy that builds category kings. And, to be a category king you need to be good at category design:
- Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king.
- Category design is the opposite of "build it and they will come."
Key traits of category design, explain the authors, are:
- A strategy that starts with your CEO and his/her leadership team identifying the right category to create.
- A combination of both product and ecosystem design. A product that provides the solution to an urgent and giant problem. And an environment around that product that wins loyalty and gratitude for that product and your company.
- Being sure your category design is part of your company culture.
- Creating a powerful and provocative story that causes customers or users to make a choice. A story that evokes something different from what came before, not just better.
- A combination of marketing, public relations, and advertising all focused on conditioning the market to desire and need whatever you're giving it.
- Ensuring all of the above components work together, in lockstep, feeding off each other.
"Category design is a process. One thing leads to another and it builds on itself," explain the authors.
Play Bigger provides you the playbook you need to learn how to become a category king. It's essential for entrepreneurs wanting to change the landscape. And, a must-read for CEO's who want to reimagine their businesses.
As you read the playbook, you'll learn:
- Why it takes courage to build a category.
- What makes category king companies enduring and attractive to investors.
- How category kings have changed the way Venture Capitalists invest in new companies.
And, you'll learn the answers to these questions:
Comments
Post a Comment |
pr_ai_threads_jeffrey-emanuel_26095__post-105681 | innovation | SIMILARITY: 0.4098
Join Tom Shaughnessy and Pondering Durian as they host Jeff Emanuel, founder of Pastel Network and author of the viral "Short Case for NVIDIA Stock" thesis, for an exploration of AI infrastructure disruption, open-source model innovation, and the societal implications of accelerating AGI development.
Key Highlights▸ Analysis of DeepSeek's AI efficiency breakthrough▸ Deep dive into model distillation and scaling▸ Discussion of AI infrastructure competition▸ Examination of app-layer value capture▸ Insights into US vs China AI development▸ Vision for AGI's societal impact
Want to stay updated with the latest in crypto & AI? Hit subscribe and the notification bell! |
whizord_com_author_michaelconsoli_ | innovation | SIMILARITY: 0.4590
Embed from Getty Images On Friday, Facebook announced that it would be disabling the controversial “Ethnic Affinity” tool that allowed advertisers to exclude certain...
Earlier this week, ESEA announced the creation of their own anti-cheat system for LAN competitions. This new system should clear up any instances when...
The future of technological innovation is here. Be the first to discover the latest advancements, insights, and reviews. Join us in shaping the future. |
news_liverpool_ac_uk_2023_10_30_university-shortlisted-for-three-praxis-auril-knowledge-exchange-awa | innovation | SIMILARITY: 0.4270
The University of Liverpool has been shortlisted for three Praxis Auril Knowledge Exchange 2023 Awards recognising the high standards of UK Knowledge Exchange (KE) and the people, partnerships, deals and initiatives that underpin this world-class activity.
The University’s partnership with the Centre for Process Innovation (CPI) has been shortlisted as a finalist in the KE Strategic Partnership category. CPI is a UK-based deep tech organisation and recently signed a Memorandum of Understanding with the University of Liverpool to deliver a broad range of research and knowledge exchange projects.
Dr Srijan Jindal, Chief Scientific Officer for University spin-out PhenUtest, has been shortlisted for the Academic Entrepreneur Award. PhenUtest was founded in 2021 and is developing rapid urinary tract infection diagnostic tests to reduce the number of incorrectly prescribed antibiotics and help combat the rise of antimicrobial resistance.
The Civic Data Cooperative (CDC) is a finalist for the Place-based KE Initiative of the Year Award. The CDC was co-created with residents and local organisations in 2020, supported by the Liverpool City Region Combined Authority, and drives data-action innovation with local organisations and businesses to improve public services, health and well-being.
The University is a member of PraxisAuril, the professional association for Knowledge Exchange practitioners. Their global network provides support and training to universities, private and public sector research organisations. The PraxisAuril Knowledge Exchange Awards recognise the people and partnerships that underpin knowledge exchange activities, celebrating outstanding performance, and the winners will be announced on Thursday, 23 November.
The nominations were supported by the Research Partnership and Innovation (RPI) Directorate, who support knowledge exchange and partnership activities across the University. The RPI team works closely with faculties and other professional services to provide support at every stage of the research, impact and knowledge exchange process and engage with collaborators, partners and funders.
Information for University of Liverpool staff:
The University of Liverpool is committed to developing Knowledge Exchange that offers inspiring ways to address local, national and global challenges.
Further information and access to university-wide KE professional service support can be found on our KE support internal webpages here. |
www_tapanray_in_tag_ails_ | innovation | SIMILARITY: 0.4427
Close to half a century ago, Peter Drucker – the Management Guru wrote: As the purpose of business is to create customers, any business enterprise has two basic functions: marketing and innovation. Drucker’s concept is so fundamental in nature that it will possibly never change, ever.
That innovation is the lifeblood of pharma industry is well-accepted by most people, if not all. However, when similar discussion focuses on pharma marketing, the industry virtually exposes itself in the line of fire, apparently from all directions. This trend, coupled with a few more in other areas, is making a significant dent in the reputation of the pharma industry, triggering a chain of events that create a strong headwind for business growth.
The consequences of such dent in pharma reputation get well-reflected in an article titled “How Pharma Can Fix Its Reputation and Its Business at the Same Time,” published in the Harvard Business Review (HBR) on February 3, 2017. The author observed:
“This worrisome mix of little growth potential and low reputation is the main explanation for why investors are increasingly interested in how pharma companies manage access-to-medicine opportunities and risks, which range from developing new treatments for neglected populations and pricing existing products at affordable levels to avoiding corruption and price collusion.”
On the above backdrop, this article will try to explore the relevance of Drucker’s ‘marketing’ concept in the pharma business – dispassionately. Alongside, I shall also deliberate on the possibility of a general misunderstanding, or misinterpretation of facts related to ‘pharma marketing’ activities, as these are today.
Communicating the intrinsic value of medications:
Moving in this direction, let me recapitulate what ‘pharma marketing’ generally does for the patients – through the doctors.
Despite being lifeblood that carries the intrinsic value of a medication from research lab to manufacturing plants and finally to patients, ‘pharma marketing’ is, unfortunately under incessant public criticism. It continues to happen, regardless of the fact that one of the key responsibilities of pharma players is to disseminate information on their drugs to the doctors, for the benefits of patients.
One may justifiably question any ‘marketing practice’ that is not patient-friendly. However, the importance of ‘marketing’ in the pharma business can’t just be wished away – for patients’ sake.
Way back in 1994, the article titled, “The role and value of pharmaceutical marketing” captured its relevance, aptly articulated:
“Pharmaceutical marketing is the last element of an information continuum, where research concepts are transformed into practical therapeutic tools and where information is progressively layered and made more useful to the health care system. Thus, transfer of information to physicians through marketing is a crucial element of pharmaceutical innovation. By providing an informed choice of carefully characterized agents, marketing assists physicians in matching drug therapy to individual patient needs. Pharmaceutical marketing is presently the most organized and comprehensive information system for updating physicians about the availability, safety, efficacy, hazards, and techniques of using medicines.”
The above relevance of ‘pharma marketing’, whether globally or locally, remains unchanged, even today, and would remain so, at least, in the foreseeable future.
It’s a serious business:
As many would know, in many respect ‘pharma marketing’, especially of complex small and large molecules, is quite a different ball game, altogether. It’s markedly different from marketing activities in most other industries, including Fast Moving Consumer Goods (FMCG), where customers and consumers are generally the same.
In contrast, in prescription drug market customers are not the consumers. In fact, most consumers of any prescription medicine don’t really know much, either about the drugs or their prices. They get to know about their costs while actually paying for those directly or indirectly. Healthcare providers, mostly in those countries that provide Universal Healthcare (UHC) in any form, may also be customers for the drug manufacturers. Even Direct to Consumer (DTC) drug advertisements, such as in the United States, can’t result into a direct choice for self-medication, other than Over the Counter (OTC) drugs.
Additionally, pharma market is highly regulated with a plethora of Do’s and Don’ts, unlike most other industries. Thus, for the drug manufacturers, medical professionals are the real customers, whereas patients are the consumers of medicines, as and when prescribed by doctors.
With this perspective, ‘Pharma marketing’ assumes a critical importance. It is too serious a strategic business process to be jettisoned by any. There exists a fundamental responsibility for the drug manufacturers to communicate important information on various aspects of drugs to individual physicians, in the interest of patients. This has to happen, regardless of any controversy in this regard, though the type of communication platforms, contents used and the degree of leveraging technology in this process may widely vary from company to company.
Assuming that the marketing practices followed by the industry players would be ethical and the regulators keep a strict vigil on the same, effective marketing of a large number of competing molecules or similar brand increases competition, significantly. In that process, it should ultimately enable physicians to prescribe drugs that will suit each patient the most, in every way. There can’t possibly be any other alternative to this concept.
A common allegation:
Despite these, a common allegation against ‘pharma marketing’ keeps gathering momentum. Reports continue pouring in that pharma companies spend far more on marketing drugs than on developing them. One such example is a stinging article, published by the BBC News on November 6, 2014.
Quoting various published reports as evidence, this article highlighted that – 9 out of 10 large pharma players spend more on marketing than R&D. These examples are generally construed as testimony for the profiteering motive of the pharma companies.
Is the reason necessarily so?
As any other knowledge-based industry, effective communication process of complex product information with precision, to highly knowledgeable medical professionals individually, obviously makes pharma marketing cost commensurately high. If the entire process of marketing remains fair, ethical and patient centric, such costs may get well-neutralized by the benefits accrued from the medicines, including lesser cost of drugs driven by high competition.
Further, a successful pharma marketing campaign is the ultimate tool that ensures a reasonable return on investments for further fund allocation, although in varying degree, to offer more new drugs to patients – both innovative and generics.
Marketing decision-support data generation is also cost-intensive:
Achieving short, medium and long-term growth objectives are as fundamental in pharma as in any other business. This prompts that investments made on ‘pharma marketing’, fetch commensurate returns, year after year. To succeed in this report, one of the prime requirements is to ensure that the content, platform and ultimate delivery of the product communication is based on current and credible research data having statistical significance.
With increasing brand proliferation, especially in competing molecules or branded generic market, arriving at cutting-edge brand differentiation has also become more challenging than ever before. Nevertheless, identification of well-differentiated patient-centric product value offerings will always remain ‘a must’ for any persuasive brand communication to be effective.
It calls for generating a vast amount of custom made decision-support data on each aspect of ‘pharma marketing’, such as target market, target patients, target doctors, competitive environment, differential value offering, and scores of others. The key to success in this effort is to come out with that ‘rare commodity’ that separates men from the boys. This is cost intensive.
What ails pharma marketing, then?
So far so good – the real issue is not, therefore, whether ‘pharma marketing’ deserves to be in the line of fire. The raging debate on what ails ‘pharma marketing’ should primarily focus on – how to ensure that this process remains ethical and fair, for all.
Thus, when criticism mounts on related issues, it may not necessarily mean that ‘marketing’ is avoidable in the pharma business. Quite often, critics do mix-up between the crucial ‘importance of pharma marketing’ and ‘malpractices in pharma marketing.’ Consequently, public impressions take shape, believing that the pharma marketing expenses are generally higher due to malpractices with profiteering motives.
As a result, we come across reports that draw public attention with conclusions like: “Imagine an industry that generates higher profit margins than any other and is no stranger to multi-billion dollar fines for malpractice.”
A similar article published ‘Forbes’ on February 18, 2015 also reiterates: “The deterioration of pharma’s reputation comes from several sources, not the least of which is the staggering amount of criminal behavior that has resulted in billions of dollars’ worth of fines levied against the industry.”
One cannot deny these reports – lock, stock and barrel, either. Several such articles named many large pharma players, both global and local.
Conclusion:
In my view, only pharma marketers with a ‘can do’ resolve will be able to initiate a change in this avoidable perception. No-one else possibly can do so with a total success in the foreseeable future – not even the requirement of a strict compliance with any mandatory code having legal teeth, such as mandatory compliance of the Uniform Code of Pharmaceutical Marketing Practices (UCPMP) that the Indian Government is currently mulling.
I guess so because, after a strong deterrent like mandatory UCPMP is put in place, if reports on marketing malpractices continue to surface, it will invite more intense public criticism against ‘pharma marketing’ – pushing the industry’s reputation further downhill, much faster.
Be that as it may, it’s high time for all to realize, just because some pharma players resort to malpractices, the ‘pharma marketing’ process, as such, doesn’t deserve to be in the line of fire – in any way.
By: Tapan J. Ray
Disclaimer: The views/opinions expressed in this article are entirely my own, written in my individual and personal capacity. I do not represent any other person or organization for this opinion. |
www_leadfunnel_ph_blog_philippine-sales-leaders-3-danella-yaptinchay-and-living-in-the-future | innovation | SIMILARITY: 0.4197
The future is already here — it's just not very evenly distributed. - William Gibson
I recently interviewed Danella Yaptinchay for our series on Philippine Sales Leaders. Danella is head of Sales and Marketing at Bridge Southeast Asia, a leading provider of business technologies for Philippine companies.
I got to work Danella when we ran a course on entrepreneurship at the University of Asia and the Pacific a few years ago. It was the first attempt at running a Lean LaunchPad in the Philippines. Lean LaunchPad is the ground-breaking hands-on entrepreneurial program from the renowned author, entrepreneur and Stanford educator Steve Blank.
It turns out this involvement with the cutting edge is something habitual for Danella. There are many co-working spaces now, but a few years ago, you only had co.lab—which Danella co-founded—and a few others. In her new role at Bridge, she works with a team whose sales tech stack would not be out of place in a Silicon Valley startup.
Let me share some things I learned from Danella—both the innovative practices and the timeless sales principles she follows.
Content Marketing
Content Marketing has been one of the biggest buzzwords in online marketing for the past few years. At its root, though, it is as classical as any sales technique. Content marketing is about giving first before asking. It is about educating and earning trust first before closing.
Despite its simplicity, I have seen very few Philippine companies with an impressive execution of content marketing. Creating content requires deep knowledge of your audience, skill in content creation, and plain hard work. Distribution of content requires an understanding of the online platforms your audience reside in. It requires testing, measurement and iteration.
To me, only one Philippine company that comes to mind when it comes to content marketing: Full Suite, a provider of business services. They created content valuable for their target market—business owners—and had systematic content distribution and clear entrances to their sales funnel. Danella was and is their Managing Director. She shared that they worked with Spiralytics, one of the top digital agencies based in the Philippines but operating worldwide.
I have a couple of take-aways from this: 1) All seemingly new sales and marketing tactics are rooted in classic principles, rooted in human nature. 2) Paving a new path always has its rewards and risks. Like Danella, you would want to have a great team working with you.
Modern Prospecting
I have talked to hundreds of sales teams in the past few years. I'm from a generation that grew up with the web, so I'm always surprised how some B2B sales teams still brave the traffic of Metro Manila, and do cold door-to-door prospecting.
I have met Danella's sales team through The Science of Sales Philippines. They take full advantage of modern prospecting, mostly through Linkedin. Like most complex B2B selling in the Philippines, they still need to go to the field and build relationships face-to-face. However, they have greatly reduced the grind of reaching the right prospects and breaking that initial ice, using modern prospecting tools.
Sales Recruitment for a Generation Reared with American Idol
In the Philippines, and in many other countries, you still see the old churn-and-burn sales recruitment approach. Get a volume of applicants, throw them in the sales pit or the field, and just wait and see who sinks and who swims.
This is why I made a little fist-pump when I saw the first sales recruitment campaign clearly designed for the generation that grew up with Pilipinas Got Talent, The Ultimate Fighter, and The Voice. The poster appeared both in my Linkedin and Facebook streams. It was a well designed invitation to a sales bootcamp. It was obvious that the program would attract ambitious young people who want to master their craft. The bootcamp was also a clever entry point to a recruitment funnel. It is a beautiful win-win strategy: the participants get hands-on sales training, including those who will not convert into a recruit, and the company gets a self-selecting group that wants to take on challenges and continuously hone their skills.
Guess who was on that poster? Yep, Danella again, living in the future.
I got to work Danella when we ran a course on entrepreneurship at the University of Asia and the Pacific a few years ago. It was the first attempt at running a Lean LaunchPad in the Philippines. Lean LaunchPad is the ground-breaking hands-on entrepreneurial program from the renowned author, entrepreneur and Stanford educator Steve Blank.
It turns out this involvement with the cutting edge is something habitual for Danella. There are many co-working spaces now, but a few years ago, you only had co.lab—which Danella co-founded—and a few others. In her new role at Bridge, she works with a team whose sales tech stack would not be out of place in a Silicon Valley startup.
Let me share some things I learned from Danella—both the innovative practices and the timeless sales principles she follows.
Content Marketing
Content Marketing has been one of the biggest buzzwords in online marketing for the past few years. At its root, though, it is as classical as any sales technique. Content marketing is about giving first before asking. It is about educating and earning trust first before closing.
Despite its simplicity, I have seen very few Philippine companies with an impressive execution of content marketing. Creating content requires deep knowledge of your audience, skill in content creation, and plain hard work. Distribution of content requires an understanding of the online platforms your audience reside in. It requires testing, measurement and iteration.
To me, only one Philippine company that comes to mind when it comes to content marketing: Full Suite, a provider of business services. They created content valuable for their target market—business owners—and had systematic content distribution and clear entrances to their sales funnel. Danella was and is their Managing Director. She shared that they worked with Spiralytics, one of the top digital agencies based in the Philippines but operating worldwide.
I have a couple of take-aways from this: 1) All seemingly new sales and marketing tactics are rooted in classic principles, rooted in human nature. 2) Paving a new path always has its rewards and risks. Like Danella, you would want to have a great team working with you.
Modern Prospecting
I have talked to hundreds of sales teams in the past few years. I'm from a generation that grew up with the web, so I'm always surprised how some B2B sales teams still brave the traffic of Metro Manila, and do cold door-to-door prospecting.
I have met Danella's sales team through The Science of Sales Philippines. They take full advantage of modern prospecting, mostly through Linkedin. Like most complex B2B selling in the Philippines, they still need to go to the field and build relationships face-to-face. However, they have greatly reduced the grind of reaching the right prospects and breaking that initial ice, using modern prospecting tools.
Sales Recruitment for a Generation Reared with American Idol
In the Philippines, and in many other countries, you still see the old churn-and-burn sales recruitment approach. Get a volume of applicants, throw them in the sales pit or the field, and just wait and see who sinks and who swims.
This is why I made a little fist-pump when I saw the first sales recruitment campaign clearly designed for the generation that grew up with Pilipinas Got Talent, The Ultimate Fighter, and The Voice. The poster appeared both in my Linkedin and Facebook streams. It was a well designed invitation to a sales bootcamp. It was obvious that the program would attract ambitious young people who want to master their craft. The bootcamp was also a clever entry point to a recruitment funnel. It is a beautiful win-win strategy: the participants get hands-on sales training, including those who will not convert into a recruit, and the company gets a self-selecting group that wants to take on challenges and continuously hone their skills.
Guess who was on that poster? Yep, Danella again, living in the future. |
industryleaders_com_au_2019-scholars_ben-smit_3136_ | innovation | SIMILARITY: 0.4333
Institution:
Harvard Business School (USA)
Course:
Leading and Building a Culture of Innovation
I am extremely grateful for my experience with the ILF. After some encouragement from Geoff Vogt I applied for a grant in 2019. The application and interview process was rigorous but very reasonable and everyone involved was friendly and encouraging. I was awarded the grant right before the pandemic started, and as a result I had to postpone my study until the end of 2023. Even though I was not able to study initially, I still found great value in the ILF through events and networking. Everyone in the network is welcoming and has a wealth of experience and knowledge and I am looking forward to continuing my participation in this group for years to come. I believe we all share a passion to make South Australia the best it can be, and somewhere internationally renowned.
After finally making it over to the Harvard Business School I can say the experience of studying there is something I’ll remember for a lifetime. We learned from some of the best teachers in the world – people with incredible international experience and networks – using the case study method which I found to be fair more engaging and rewarding than traditional study. There are many lessons that I’ve taken back home with me to apply both at Teamgage and with our customers. The course provided clarity around what leadership and innovation really is, and how best to foster innovation across an organisation. There is also something magical about removing yourself from the day to day of your usual role and setting aside time to reflect in a new context, with new perspectives and new ways of thinking.
Another huge part of the value of the course was the group of peers in the program. Our group consisted of 65 participants with a broad range of experience across many industries and geographies. Our group still communicates regularly and I value the connections I made with them.
If you are considering applying for a grant with the ILF, I would strongly encourage you to pursue it. There are many different study options available to you that can meet just about any requirement of topic, form and duration, and you will almost certainly find your experience to be transformative. |
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