‘Rules’ are also broadly defined as ‘socially transmitted and customary normative injunction or immanently normative disposition, that in circumstances X do Y’ (Hodgson, 2006, p. 3). ‘Immanently normative’ means that if a rule is  scrutinized or contested, then normative issues arise. ‘Socially transmitted’ means that the replication of such rules depends upon a developed social culture and on use of language. Habits play an important role in that process.

Page 176-7 Steen, Groenewegen, Jonker, Kunneke and Mast, in  Foxon, T, Kohler, J. and Oughton, C. (2008) Innovation For A Low Carbon Economy Economic, Institutional and Management Approaches Cheltenham: Edward Elgar

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