To better promote TCM, the government should come up with a campaign to raise awareness and get youths interested. A good way of doing so would be to make use of social media platforms, such as Facebook and Instagram, to educate youths on the history and importance of TCM, for example, through videos. According to a 2016 report by, 84% and 87% of Singaporean youths aged 15 to 24 use Facebook and Instagram respectively. TCM can also be effectively promoted through educational videos on YouTube, which is a common platform which youths access new content daily. According to Digital Market Asia, youths aged 16 to 34 preferred watching content on YouTube as opposed to television. As such, these platforms will be effective tools in getting the message across to them.

Another way is to have interactive school assembly talks in an engaging manner to raise awareness of students about TCM and school projects related to TCM, which allow students to find out more about TCM on their own. With that, students may be more willing to explore interesting facts about TCM and put in effort to preserve the trade.

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Hopefully, through this, youths will begin to appreciate this trade and think of ways to prevent it from dying out. From there, the government could provide youths with more resources such as scholarships or funds to support them in their efforts to pursue TCM as a career. Youths should be encouraged to study TCM in both local and foreign universities, and their parents must also be more willing to support their children should they show an interest in learning TCM.


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