Real Estate


Whether real estate investors use their properties to generate rental income, or to bide their time until the perfect selling opportunity arises, it’s feasible to build out out a robust investment program by paying a relatively small part of a property’s total value up front. But as with any investment, there is profit and potential within real estate, whether the overall market is up or down.

Buying and owning real estate is an investment strategy that can be both satisfying and lucrative. Unlike stock and bond investors, prospective real estate owners can use leverage to buy a property by paying a portion of the total cost up front, then paying off the balance, plus interest, over time. While a traditional mortgage generally requires a 20% to 25% down payment, in some cases a 5% down payment is all it takes to purchase an entire property. This ability to control the asset the moment papers are signed emboldens both real estate flippers and landlords, who can, in turn, take out second mortgages on their homes in order to make down payments on additional properties. Here are several ways in which investors can make money on real estate.


Aspiring real estate owners can buy a property using leverage, paying a portion of its total cost up front, then paying off the balance over time. One of the primary ways in which investors can make money in real estate is to become a landlord of a rental property. People who are flippers, buying up undervalued real estate, fixing it up and selling, can also earn income. Real estate investment groups are a more hands-off way to make money in real estate. Real estate investment trusts (REITs) are basically dividend-paying stocks.

Become a Landlord

Ideal for: People with DIY and renovation skills, who have the patience to manage tenants.

What it takes to get started: Substantial capital needed to finance up-front maintenance costs and cover vacant months.

Pros: Rental properties can provide regular income while maximizing available capital through leverage. Moreover, many associated expenses are tax-deductible, and any losses can offset gains in other investments. 1In ideal situations, properties appreciate over the course of their mortgages, leaving landlords with a more valuable asset than they started with.

Cons: Unless you hire a property management company, rental properties tend to be plagued with constant headaches. In worst-case scenarios, rowdy tenants can damage property. Furthermore, in certain rental market climates, a landlord must either endure vacancies or charge less rent in order to cover expenses until things turn around. On the flip side, once the mortgage has been paid off completely, the majority of the rent becomes all profit.

According to U.S. Census Bureau data, sales prices of new homes (a rough indicator for real estate values) consistently increased in value from 1940 to 2006, before dipping during the financial crisis. Subsequently, sales prices resumed their ascent, even surpassing pre-crisis levels.2 3It remains to be seen what the longterm effects of the coronavirus pandemic will be on real estate values. Downward is more likely than upward.

Real Estate Investment Groups (REIGs)

Ideal for: People who want to own rental real estate without the hassles of running it.

What it takes to get started: A capital cushion and access to financing.

Pros: This is a much more hands-off approach to real estate that still provides income and appreciation.

Cons: There is a vacancy risk with real estate investment groups (REIGs), whether it’s spread across the group, or whether it’s owner specific. While these groups are theoretically safe ways to invest in real estate, they are vulnerable to the same fees that haunt the mutual fund industry. What’s more, these groups are sometimes private investments in which unscrupulous management teams bilk investors out of their money. Fastidious due diligence is therefore critical to sourcing the best opportunities.

How REIG's Works: Real estate investment groups are like small mutual funds that invest in rental properties. In a typical real estate investment group, a company buys or builds a set of apartment blocks or condos, then allows investors to purchase them through the company, thereby joining the group. A single investor can own one or multiple units of self-contained living space, but the company operating the investment group collectively manages all of the units, handling maintenance, advertising vacancies, and interviewing tenants. In exchange for conducting these management tasks, the company takes a percentage of the monthly rent.

A standard real estate investment group lease is in the investor’s name, and all of the units pool a portion of the rent to guard against occasional vacancies. To this end, you’ll receive some income even if your unit is empty. As long as the vacancy rate for the pooled units doesn’t spike too high, there should be enough to cover costs.

House Flipping (a.k.a. Real Estate Trading)

Ideal for: People with significant experience in real estate valuation and marketing, and renovation expertise.

What it takes to get started: Capital and the ability to do or oversee repairs as needed.

Pros: Flipping has a shorter time period during which capital and effort are tied up in a property. But depending on market conditions, there can be significant returns, even in shorter time frames.

Cons: Real estate trading requires a deeper market knowledge paired with luck. Hot markets can cool unexpectedly, leaving short-term traders with losses or long-term headaches.

How flipping works:This is the wild side of real estate investment. Just as day traders are a different animal from buy-and-hold investors, real estate traders are distinct from buy-and-rent landlords. Case in point: Real estate traders often look to profitably sell the undervalued properties they buy in less than six months. Pure property flippers often don’t invest in improving properties. Therefore the investment must already have the intrinsic value needed to turn a profit without any alterations, or they’ll eliminate the property from contention.

Flippers who are unable to swiftly unload a property may find themselves in trouble because they typically don’t keep enough uncommitted cash on hand to pay the mortgage on a property over the long term. This can lead to continued, snowballing losses. There is another kind of flipper who makes money by buying reasonably priced properties and adding value by renovating them. This can be a longer-term investment, where investors can only afford to take on one or two properties at a time.

Real Estate Investment Trusts (REITs)

Ideal for: Investors who want portfolio exposure to real estate without a traditional real estate transaction.

What it takes to get started: Investment capital.

Pros: REITs are essentially dividend-paying stocks whose core holdings comprise commercial real estate properties with long-term, cash-producing leases.

Cons: REITs are essentially stocks, so the leverage associated with traditional rental real estate does not apply.

How REITs work:A REIT is created when a corporation (or trust) uses investors’ money to purchase and operate income properties. REITs are bought and sold on the major exchanges, like any other stock.4 A corporation must pay out 90% of its taxable profits in the form of dividends in order to maintain its REIT status. By doing this, REITs avoid paying corporate income tax, whereas a regular company would be taxed on its profits and then have to decide whether or not to distribute its after-tax profits as dividends.

Like regular dividend-paying stocks, REITs are a solid investment for stock market investors who desire regular income. In comparison to the aforementioned types of real estate investment, REITs afford investors entrée into nonresidential investments, such as malls or office buildings, that are generally not feasible for individual investors to purchase directly. More important, REITs are highly liquid because they are exchange-traded. In other words, you won’t need a realtor and a title transfer to help you cash out your investment. In practice, REITs are a more formalized version of a real estate investment group.

Finally, when looking at REITs, investors should distinguish between equity REITs that own buildings, and mortgage REITs that provide financing for real estate and dabble in mortgage-backed securities (MBA). Both offer exposure to real estate, but the nature of the exposure is different. An equity REIT is more traditional, in that it represents ownership in real estate, whereas the mortgage REITs focus on the income from mortgage financing of real estate. In the wake of the pandemic, REITs are already headed downward. What will happen later remains to be seen.

Online Real Estate Investment Platforms

Ideal for: Investors who want to join others in investing in a bigger commercial or residential deal online.

What it takes to get started: Investment capital.

Pros: Online platforms connect investors who are looking to finance projects with real estate developers. In some cases, you can diversify your investments for not much money.

Cons: How online real estate investing platforms work. In the past, you had to be an accredited investor to participate in these real estate investments, but that’s no longer the case for certain types of investments.