Liberate yourself

You can probably remember all sorts of mixed messages about what to eat when you were growing up. From our parents, the media, the food industry or the government. Despite how well-meaning they were, navigating this advice has been hard. But now you can set yourself free.

The science behind ZOE is showing that we all respond to food differently and that our bodies’ responses to food can change. Armed with that kind of information, you can once and for all know exactly what you should eat to keep your body healthy.

Work with your body, not against it

We believe the key to healthy weight is your biology, not your willpower. Together we will discover your biological responses to foods. Then, by eating the right foods for you, you can retrain your biology, reducing dietary inflammation and improving your gut health.

Don’t fight your body's responses. Instead let’s create the internal conditions to give you energy, manage hunger and let your weight adapt naturally.

Know that your genes don't define your response to food

Our research shows that your genes play only a small role in how you respond to food. Your gut microbiome and sensitivity to food-driven inflammation have a much more significant impact. And the good news is, you can change them.

How do we know this? We found that identical twins share just 37% of gut bacteria with each other. If you take two completely unrelated people with completely different genes, they’ll share about 35% of gut bacteria. So the difference your genes make is tiny.

Take a look at the whole picture

So if it’s not just our genes that decide how we respond to food, what is it? Well it’s a lot of things. We now know that the bacteria in your gut (the “microbiome”), timing and order of your meals, and exercise all play significant roles. This helps to explain why we all respond so differently.

Understand what happens AFTER you eat

We often focus on short-term satisfaction and pay little thought to what happens after we eat. But eating starts a chain of events in your body. Some of these are healthy but others can cause harmful dietary inflammation.

By measuring your responses, such as your blood sugar and blood fat levels, we can determine how well your body handles different foods and recommend what to eat.

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