Posted on March 26, 2018

The War Against Whites in Advertising

R. Houck, Counter-Currents Publishing, March 23, 2018


Based on small glimpses of culture, one might assume half or more of all relationships involve some sort of race-mixing. If a person who had no information about the US or Europe were to see our television, magazine, billboard, and storefront advertisements, he might assume there were virtually zero normal white men anywhere to be found. The combination of white women with black men is hands down, the most common mixed-race couple depicted in advertising; that combination will be the focus of this essay.

I thought about the probability that two of the three advertisement couples I saw in the mall that afternoon were there by mere coincidence. Between men and women, white, black, Hispanic, Asian, and “other,” there are 25 possible combinations of couples. Twenty of which are interracial. Here are the possible interracial combinations.




There is a notable and interesting body of research on interracial relationships and marriages, it is not exhaustive by any means, but we can synthesize the available data to form an accurate view of such relationships. Pew Research 2012 conducted a large study of interracial marriage that provides a considerable amount of data. Since 1980, the total percent of interracial marriages has risen from 3.2% to 8.4%. Of new marriages, the rate rose from 6.7% to 15.1%. In 2010 the most common intermarriage was white/Hispanic, at 43.3%, other mixed at 30.4%, white/Asian at 14.4% and white/black, the least common, at 11.9%. Not all interracial relationships, of course, are marriages, but we can use the marriage data to reasonably extrapolate the information to the wider society and relationships.

As of 2010, whites, on average, were the least likely to marry outside of their race, less than 10% of whites intermarry, while Hispanics, blacks, and Asians are all two to three times more likely to intermarry.[1]

In terms of combined median incomes of interracial marriages, black husbands with white wives earned the lowest amount of any other combination. The black husband and white wife combination were also the least educated. Of the interracial combinations, marriages between whites and blacks were found to be the least stable, and the most likely to result in divorce. The divorce rate is higher in all interracial marriages for white women relative to a white marriage.[2]

A study of over two million online dating interactions revealed distinct racial preferences between groups. White women responded most frequently to white men, and least frequently to black men.[3] {snip}

Sexually transmitted disease rates per the 2016 Center for isease Control speak for themselves.[4] [5] [6]


A 2013 study of intimate partner violence in relationships, surveyed nearly ten-thousand people, the authors hypothesized that interracial couples would experience higher levels of violence compared to intra-racial relationships. They found that compared to white relationships, both black couples and interracial couples experience statistically significant higher levels of relationship violence. {snip}[8]


Among whites in 1958, only 4% approved interracial marriages between whites and blacks; in 2007, 75% of whites reported they approve of such unions. Historically and contemporarily, blacks and Hispanics have always held a higher approval rating of interracial marriages.[9]

From a 2011 Pew Research study, 40% of whites, 51% of blacks, and 48% of Hispanics report that more people of different races marrying is a change for the better in society. 12% of whites, 8% of blacks, and 9% of Hispanics say it is for the worse, and the remaining of those surveyed said there is no difference. The younger the cohort, the more likely they were to say the increase of interracial marriage is for the better, liberals were more likely than conservatives to say interracial marriages is for the better, and college graduates were also more likely to support the notion.[10]

As a side note, my personal opinion from a considerable amount of spent time in academia is that “more educated” members of our society are not more “open-minded” than “less educated” members. It is my contention that on average, the longer one spends in academia, the more apt one is to be indoctrinated by critical theory. There is likely also a self-selection bias at work as well. Those who are more likely to buy into the narrative of critical theory, are more likely to thrive in an environment that echoes their sentiments.


Both Pew Research and Gallup’s latest findings report the majority of US citizens approve of interracial marriage and relationships. {snip}

A 2017 study in the Journal of Experimental Social Psychology looked at insula activity in the brain when participants viewed images of interracial couples compared to same-race couples. {snip} Despite a minority of participants explicitly stating they disagree with interracial dating and marriage, the electroencephalogram (EEG), told a different story.

{snip} Researchers found that all participants showed an implicit bias towards matching interracial couples with animals, and the condition primed to be disgusted was even faster, showing a greater implicit bias against interracial couples. There was both a neural reaction of disgust and an implicit reaction of disgust, to interracial couples. {snip} [12]

The Psychology

We now know that whites are the least likely to marry outside of their race. We know that when white women marry outside of their race they are more likely to be abused, to become a single-mothers, live in poverty, and that whites dating outside of their race exposes us to a higher chance of contracting a sexually transmitted disease. We know that despite the feigned acceptance, white people show a legitimate disgust response to interracial relationships. We also know that despite the barrage of “diversity” in films, television, and in advertisements, same-race couples are still the most common, by far. So, what’s the purpose of the blatant propaganda?


{snip} We still have not answered why we see the very particular arrangement of white women with black men, time and time again. I do not believe for a second that interracial advertising under the guise of “diversity” is about selling clothes or laundry detergent or cereal. It is propaganda through and through. The purpose of which is to present a distorted worldview, to humiliate, to mock, and to make complacent. White men are the last vanguard against this occupation of a hostile elite. White women are displayed with non-white men not to sell items, but as a tactic of psychological warfare against our civilization. Very rarely anymore are white men portrayed in a favorable light, they are often the overweight, goofy, clumsy, half-wit that relies on women and non-whites to save the day. From films to television to advertisements, this is an increasingly common anti-white canard.

The increasing acceptance of interracial relationships over the last 70 years has not been a function of anything other than increased propaganda efforts. {snip} What we are seeing is a systemic attack on white identity, we are seeing but one of many aspects of the war on whites becoming a creeping normality in the West.

The psychological effects of advertising have been well-documented. Advertising has the ability to make people chose an inferior product simply by manipulating the affective conditioning.[15] {snip}

{snip} Further, advertising has the power to condition us to be more accepting and to usher in social change. The prevalence of mixed-race couples and an increase of LGBT representation in advertisements has in no small way changed social perception.[18] Although visceral reactions of disgust remain, outward social attitudes have become accepting of all forms of degeneracy and social decay.

The Danger

White people are not the only ones seeing constant images of white women with black men plastered across the Occident. These images have an effect on black men as well. They are being told by the film industry, TV, and advertising, that it is not only natural, but also common that white women are choosing black men. I have no doubt that this imagery plays no small part in the increased rate of victimization white women face at the hands of non-white men. These advertisements send a clear message to black men: white women desire you. This plays out in reality when black men, despite being conditioned by advertising to believe white women desire them, are rejected by white women in reality. They often become angry and lash out at the women (as seen in this video),[19] believing they are taking “what is theirs.” Nearly 100% of interracial rapes are white women being raped by non-white men (National Crime Victimization Survey, 2008, Table 42). These advertising images, which have no small part in warping mentality, not only promote a dysgenic society, they place our people in a grave danger.


The most recent and perhaps belligerent example of anti-white propaganda came from Netflix via a set of three commercials for the company. {snip}

The New York Times states that these companies are so powerful “they can indirectly set network television schedules and starve magazines to death or help them to flourish,” by deciding how and when to spend advertising dollars.[21] Each company owns dozens if not hundreds of smaller agencies; Omnicom has bought over 150 firms alone.


If you wanted to destroy a civilization, how would you go about it? If you wanted to create dysgenic chaos in a society, what would be your weapon? To destroy our civilization, you would want to start by destroying one of the cornerstones of our culture, the nuclear family. And what better way to destroy the white nuclear family, than to encourage white people, especially white women, to mate with foreign men that are unlikely to support them or raise their children. If you wanted to create a chaotic society that is easy to lord over, you would ensure that the children are raised by the state, the women are dependent upon the state, and that the men were marginalized and seen as social pariahs by their own people. What better way to destroy a people than to promote a relationship that can never produce white children and that is by nature dysgenic?

The media, the press, and advertisers have created a culture of anti-white hatred. These companies are not simply promoting “diversity” and trying to appeal to a wider range of consumers, they are promoting the increased abuse of white women. They are promoting heightened rates of communicable diseases amongst our people. They are promoting a generation of poor, fatherless children, where our tax dollars will be funneled. They are not just trying to sell products, they are trying to recreate a nation, our nation, without us. They are saying they do not want white children to be made. They are telling white men they have no place in society. {snip}

We need to stand guard with unwavering and watchful eyes, and shine a light on the constant barrage of attacks. Every single time I come across an advertisement that highlights “diversity” in an absurd way or promotes miscegenation, I make a point to share it online and with my friends and family. I personally take note of companies that insist on promoting miscegenation and do not spend my money with them. If they want the “diverse” consumer, they can have them. When the hostile elite sends a message that young white men have no place in society, it is our job to be there for them. To give them a place and more importantly a purpose. The future of civilization, the future for our people, is only being offered by one group of people, and that is us. We are in many ways the last vanguard against a system that would greatly prefer our extinction.

Every film that has a hostile anti-white message should be reviewed, critiqued, and dissected by those of us writing articles and creating podcasts. {snip}

And one last thing, as for Dentsu, the Japanese advertising giant? Their entire history of executives has been Japanese.[27] Every July new employees and newly-promoted executives of the company travel to Mount Fuji to climb the mountain together. A company tradition dating back to the 1920s. Somewhere in this story of race-mixing propaganda amid the throes of degeneracy, there is a profound lesson to be learned from the Japanese. Although they are not without fault (Dentsu has a reputation of overworking their employees), there is something to be admired about a group of people honoring tradition, country, nature, nation, and each other.

{snip} I submit instead, we pull each other up that mountain — as we always have.

Notes [Included in original story. — Editor.]