Digital Storytelling the New Way of Self Expression





Cultural Industries

The sketch which is related with cultural industry

It is a sketch from the devianart and it is related with the cultural industries and it name is Naked and Powerless. The text in the middle of the sketch is a translation from the italian screamo band La Quiete according to the explanations and it is a very successful working which explains the culture industry. ” the cultural industry organises entertainment and styles reaching the complete levelling of the individuals, reduced to zero and integrated in the dominant culture, expression of the ideology of the power. disoriented, betrayed, naked and powerless. it’s dangerous to disturb the sleep of people, guinea-pigs immersed in the numbness they want for themselves.”

With the help of the capitalism, culture is created its own industry which is related with the consumption behaviour. Individuals’ assets their own consumptions and this is not interested in the production style.With the culture industries the desire of the goods are playing significant role in people’s social life and they started to consume in an extreme way. The consuming is not related with their needs, it is related with their pleasure. Films, advertisements, televison programmes and these kind of things increase the avarege of consuming. And these consuming is shaped by the dominant culture. Dominant culture is shaped by the these television programmes, advertisements. One ordinary product is become popular by the helping of the dominant culture and all the peoples in the societies buy these popular product. And this situation create naked and powerless individuals.