Feb 132015

Teaching Notes for this Marketing Activity

Preferred format: For this exercise, students complete an online ‘marketing career quiz‘ and then discuss the findings in groups or in a class discussion.
Student audience: This discussion exercise is suitable for students studying introductory marketing.
Exercise time: This activity is in two parts – around 10 minutes to complete the quiz (online individually) and then 20 minutes for the group or in-class discussion.
Notes: Please note that I have prepared the marketing career quiz based upon my own experience and perceptions and it is designed to be suitable for a discussion exercise for marketing students. Therefore, your feedback on this activity would be appreciated.

Student Task

This task is in three parts.

  1. Your first is to complete the Marketing Career Quiz online and review your results. Please note that this is  fun quiz without any real scientific basis, so don’t be too concerned if you don’t score well.
  2. Once you have received your results, review the information on how each question is scored. Then in your discussion groups (or in your class), discuss to what extent that you agree/disagree with the scoring key. How would you revise the scoring key (or even remove some questions)?
  3. Finally, following group/class agreement as to the revised scoring key/questions, re-score your results. What potential strengths and improvement areas does it highlight for you?





Student Task

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