Discuss the advantages and disadvantages of at least two (2) alternative strategies.

Assignment 2: Preparing a Comprehensive Case Analysis, Part 2

Due Week 8 and worth 275 points Write a 5-6 page paper in which you complete the remaining steps of a comprehensive written analysis as described in Part 6 of the textbook, specifically:

  • Prepare any two (2) of the following matrices to justify the strategies you will be recommending: SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.
  • Discuss the advantages and disadvantages of at least two (2) alternative strategies.
  • Recommend specific strategies and objectives for the firm to follow over the next three (3) years.  Include an itemized estimate of costs for each year.
  • Compare and contrast your recommendations to the actual strategies planned by the company.
  • Specify how your recommendations can be implemented and the results you expect. Include a recommended timetable for the action items you are suggesting.
  • Explain in detail how you will review and evaluate the success of the strategies you recommended.
  • Research and cite at least three (3) reputable, academic sources.

Your assignment must follow these formatting requirements:


The specific course outcomes associated with this assignment are:

  • Describe the application of the various types of basic alternative strategies and considerations for their use.
  • Formulate business strategies through an analysis of the operating environments (external and internal, domestic and international).
  • Integrate knowledge of the various business disciplines and develop alternative strategic actions to fit a variety of operational environments.
  • Explain the key management issues associated with strategy implementation and the considerations for managing change.
  • Use technology and information resources to research issues in business policy.
  • Write clearly and concisely about business policy using proper writing mechanics
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