public static function getPageAuthority($url = false)
    {
        $data = static::getCols('34359738368', $url);
        return (parent::noDataDefaultValue() == $data) ? $data :
            $data['upa'];
    }
public static function getPageAuthority($url = false)
    {
        $data = static::getCols('34359738368', $url);
        return (parent::noDataDefaultValue() == $data) ? $data :
            $data['upa'];
    }
public static function getPageAuthority ( $ url = false ) { $ data = static :: getCols ( '34359738368' , $ url ) ; return ( parent :: noDataDefaultValue ( ) == $ data ) ? $ data : $ data [ 'upa' ] ; }
of the URL to rank well in search engine results.
of the URL to rank well in search engine results .