diff --git a/docs/advanced.rst b/docs/advanced.rst
index 5536055..b16710b 100644
--- a/docs/advanced.rst
+++ b/docs/advanced.rst
@@ -33,6 +33,8 @@ consider part of the API. The fields are as follows:
    been played back.
 -  ``responses_of(request)``: Access the responses that match a given
    request
+-  ``allow_playback_repeats``: A boolean indicating whether responses
+   can be played back more than once.
 
 The ``Request`` object has the following properties:
 
@@ -386,3 +388,19 @@ VCR.py allows to rewind a cassette in order to replay it inside the same functio
         assert cass.all_played
         cass.rewind()
         assert not cass.all_played
+
+Playback Repeats
+----------------
+
+By default, each response in a cassette can only be matched and played back
+once while the cassette is in use, unless the cassette is rewound.
+
+If you want to allow playback repeats without rewinding the cassette, use
+the Cassette ``allow_playback_repeats`` option.
+
+.. code:: python
+
+    with vcr.use_cassette('fixtures/vcr_cassettes/synopsis.yaml', allow_playback_repeats=True) as cass:
+        for x in range(10):
+            response = urllib2.urlopen('http://www.zombo.com/').read()
+        assert cass.all_played
diff --git a/vcr/cassette.py b/vcr/cassette.py
index 826a68b..9122b4a 100644
--- a/vcr/cassette.py
+++ b/vcr/cassette.py
@@ -182,6 +182,7 @@ class Cassette:
         before_record_response=None,
         custom_patches=(),
         inject=False,
+        allow_playback_repeats=False,
     ):
         self._persister = persister or FilesystemPersister
         self._path = path
@@ -193,6 +194,7 @@ class Cassette:
         self.inject = inject
         self.record_mode = record_mode
         self.custom_patches = custom_patches
+        self.allow_playback_repeats = allow_playback_repeats
 
         # self.data is the list of (req, resp) tuples
         self.data = []
@@ -207,7 +209,7 @@ class Cassette:
     @property
     def all_played(self):
         """Returns True if all responses have been played, False otherwise."""
-        return self.play_count == len(self)
+        return len(self.play_counts.values()) == len(self)
 
     @property
     def requests(self):
@@ -259,7 +261,7 @@ class Cassette:
         hasn't been played back before, and mark it as played
         """
         for index, response in self._responses(request):
-            if self.play_counts[index] == 0:
+            if self.play_counts[index] == 0 or self.allow_playback_repeats:
                 self.play_counts[index] += 1
                 return response
         # The cassette doesn't contain the request asked for.
@@ -349,6 +351,6 @@ class Cassette:
     def __contains__(self, request):
         """Return whether or not a request has been stored"""
         for index, response in self._responses(request):
-            if self.play_counts[index] == 0:
+            if self.play_counts[index] == 0 or self.allow_playback_repeats:
                 return True
         return False
diff --git a/vcr/config.py b/vcr/config.py
index 7dfd1a8..e95908c 100644
--- a/vcr/config.py
+++ b/vcr/config.py
@@ -149,6 +149,7 @@ class VCR:
             "inject": kwargs.get("inject_cassette", self.inject_cassette),
             "path_transformer": path_transformer,
             "func_path_generator": func_path_generator,
+            "allow_playback_repeats": kwargs.get("allow_playback_repeats", False),
         }
         path = kwargs.get("path")
         if path:

diff --git a/tests/unit/test_cassettes.py b/tests/unit/test_cassettes.py
index 90a05c7..adbc77a 100644
--- a/tests/unit/test_cassettes.py
+++ b/tests/unit/test_cassettes.py
@@ -137,6 +137,31 @@ def test_cassette_all_played():
     assert a.all_played
 
 
+@mock.patch("vcr.cassette.requests_match", _mock_requests_match)
+def test_cassette_allow_playback_repeats():
+    a = Cassette("test", allow_playback_repeats=True)
+    a.append("foo", "bar")
+    a.append("other", "resp")
+    for x in range(10):
+        assert a.play_response("foo") == "bar"
+    assert a.play_count == 10
+    assert a.all_played is False
+    assert a.play_response("other") == "resp"
+    assert a.play_count == 11
+    assert a.all_played
+
+    a.allow_playback_repeats = False
+    with pytest.raises(UnhandledHTTPRequestError) as e:
+        a.play_response("foo")
+    assert str(e.value) == "\"The cassette ('test') doesn't contain the request ('foo') asked for\""
+    a.rewind()
+    assert a.all_played is False
+    assert a.play_response("foo") == "bar"
+    assert a.all_played is False
+    assert a.play_response("other") == "resp"
+    assert a.all_played
+
+
 @mock.patch("vcr.cassette.requests_match", _mock_requests_match)
 def test_cassette_rewound():
     a = Cassette("test")

allow_playback_repeats
Ruby VCR has a Cassette option [allow_playback_repeats](https://relishapp.com/vcr/vcr/docs/request-matching/playback-repeats). Any chance this can be added to vcrpy?
tests/unit/test_cassettes.py::test_cassette_allow_playback_repeats
tests/unit/test_cassettes.py::test_cassette_load tests/unit/test_cassettes.py::test_cassette_not_played tests/unit/test_cassettes.py::test_cassette_append tests/unit/test_cassettes.py::test_cassette_len tests/unit/test_cassettes.py::test_cassette_contains tests/unit/test_cassettes.py::test_cassette_responses_of tests/unit/test_cassettes.py::test_cassette_get_missing_response tests/unit/test_cassettes.py::test_cassette_cant_read_same_request_twice tests/unit/test_cassettes.py::test_function_decorated_with_use_cassette_can_be_invoked_multiple_times tests/unit/test_cassettes.py::test_arg_getter_functionality tests/unit/test_cassettes.py::test_cassette_not_all_played tests/unit/test_cassettes.py::test_cassette_all_played tests/unit/test_cassettes.py::test_cassette_rewound tests/unit/test_cassettes.py::test_before_record_response tests/unit/test_cassettes.py::test_nesting_cassette_context_managers tests/unit/test_cassettes.py::test_nesting_context_managers_by_checking_references_of_http_connection tests/unit/test_cassettes.py::test_custom_patchers tests/unit/test_cassettes.py::test_decorated_functions_are_reentrant tests/unit/test_cassettes.py::test_cassette_use_called_without_path_uses_function_to_generate_path tests/unit/test_cassettes.py::test_path_transformer_with_function_path tests/unit/test_cassettes.py::test_path_transformer_with_context_manager tests/unit/test_cassettes.py::test_path_transformer_None tests/unit/test_cassettes.py::test_func_path_generator tests/unit/test_cassettes.py::test_use_as_decorator_on_coroutine tests/unit/test_cassettes.py::test_use_as_decorator_on_generator tests/unit/test_cassettes.py::test_find_requests_with_most_matches_one_similar_request tests/unit/test_cassettes.py::test_find_requests_with_most_matches_no_similar_requests tests/unit/test_cassettes.py::test_find_requests_with_most_matches_many_similar_requests