diff --git a/hwtypes/adt.py b/hwtypes/adt.py
index 64837d8..1be6a4a 100644
--- a/hwtypes/adt.py
+++ b/hwtypes/adt.py
@@ -1,6 +1,7 @@
 from .adt_meta import TupleMeta, ProductMeta, SumMeta, EnumMeta, is_adt_type
 from collections import OrderedDict
 from types import MappingProxyType
+import typing as tp
 
 __all__  = ['Tuple', 'Product', 'Sum', 'Enum']
 __all__ += ['new_instruction', 'is_adt_type']
@@ -65,17 +66,6 @@ class Tuple(metaclass=TupleMeta):
 
 
 class Product(Tuple, metaclass=ProductMeta):
-    def __new__(cls, *args, **kwargs):
-        if cls.is_bound:
-            return super().__new__(cls, *args, **kwargs)
-        elif len(args) == 1:
-            #fields, name, bases, namespace
-            t = type(cls).from_fields(kwargs, args[0], (cls,), {})
-            return t
-
-        else:
-            raise TypeError('Cannot instance unbound product type')
-
     def __repr__(self):
         return f'{type(self).__name__}({", ".join(f"{k}={v}" for k,v in self.value_dict.items())})'
 
@@ -86,6 +76,28 @@ class Product(Tuple, metaclass=ProductMeta):
             d[k] = getattr(self, k)
         return MappingProxyType(d)
 
+    @classmethod
+    def from_fields(cls,
+            class_name: str,
+            fields: tp.Mapping[str, type],
+            module: tp.Optional[str] = None,
+            qualname: tp.Optional[str] = None):
+        if cls.is_bound:
+            raise TypeError('Type must not be bound')
+
+        ns = {}
+
+        if module is None:
+            module = cls.__module__
+
+        if qualname is None:
+            qualname = class_name
+
+        ns['__module__'] = module
+        ns['__qualname__'] = qualname
+
+        return cls._from_fields(fields, class_name, (cls,), ns)
+
 class Sum(metaclass=SumMeta):
     def __init__(self, value):
         if not isinstance(value, tuple(type(self).fields)):
diff --git a/hwtypes/adt_meta.py b/hwtypes/adt_meta.py
index d1c81bb..8559537 100644
--- a/hwtypes/adt_meta.py
+++ b/hwtypes/adt_meta.py
@@ -169,8 +169,6 @@ class ProductMeta(TupleMeta):
         for k, v in namespace.items():
             if _is_sunder(k) or _is_dunder(k) or _is_descriptor(v):
                 ns[k] = v
-            elif k in _RESERVED_NAMES:
-                raise ReservedNameError(f'Field name {k} is reserved by the type machinery')
             elif isinstance(v, type):
                 if k in fields:
                     raise TypeError(f'Conflicting definitions of field {k}')
@@ -180,12 +178,12 @@ class ProductMeta(TupleMeta):
                 ns[k] = v
 
         if fields:
-            return mcs.from_fields(fields, name, bases, ns,  **kwargs)
+            return mcs._from_fields(fields, name, bases, ns,  **kwargs)
         else:
             return super().__new__(mcs, name, bases, ns, **kwargs)
 
     @classmethod
-    def from_fields(mcs, fields, name, bases, ns, **kwargs):
+    def _from_fields(mcs, fields, name, bases, ns, **kwargs):
         # not strictly necessary could iterative over class dict finding
         # TypedProperty to reconstruct _field_table_ but that seems bad
         if '_field_table_' in ns:
@@ -193,6 +191,10 @@ class ProductMeta(TupleMeta):
         else:
             ns['_field_table_'] = OrderedDict()
 
+        for field in fields:
+            if field in _RESERVED_NAMES:
+                raise ReservedNameError(f'Field name {field} is reserved by the type machinery')
+
         def _get_tuple_base(bases):
             for base in bases:
                 if not isinstance(base, ProductMeta) and isinstance(base, TupleMeta):

diff --git a/tests/test_adt.py b/tests/test_adt.py
index 2e4798f..6c71ca4 100644
--- a/tests/test_adt.py
+++ b/tests/test_adt.py
@@ -7,26 +7,33 @@ class En1(Enum):
     a = 0
     b = 1
 
+
 class En2(Enum):
     c = 0
     d = 1
 
+
 class Pr(Product):
     x = En1
     y = En2
 
+
 class Pr2(Product):
     x = En1
     y = En2
 
+
 class Pr3(Product):
     y = En2
     x = En1
 
+
 Su = Sum[En1, Pr]
 
+
 Tu = Tuple[En1, En2]
 
+
 def test_enum():
     assert set(En1.enumerate()) == {
             En1.a,
@@ -43,6 +50,7 @@ def test_enum():
     with pytest.raises(AttributeError):
         En1.a.b
 
+
 def test_tuple():
     assert set(Tu.enumerate()) == {
             Tu(En1.a, En2.c),
@@ -71,6 +79,7 @@ def test_tuple():
     with pytest.raises(TypeError):
         t[1] = 1
 
+
 def test_product():
     assert set(Pr.enumerate()) == {
             Pr(En1.a, En2.c),
@@ -119,6 +128,26 @@ def test_product():
     assert Pr.field_dict != Pr3.field_dict
 
 
+def test_product_from_fields():
+    P = Product.from_fields('P', {'A' : int, 'B' : str})
+    assert issubclass(P, Product)
+    assert issubclass(P, Tuple[int, str])
+    assert P.A == int
+    assert P.B == str
+    assert P.__name__ == 'P'
+    assert P.__module__ == Product.__module__
+    assert P.__qualname__ == 'P'
+
+    P = Product.from_fields('P', {'A' : int, 'B' : str}, module='foo')
+    assert P.__module__ == 'foo'
+
+    P = Product.from_fields('P', {'A' : int, 'B' : str}, qualname='Foo.P')
+    assert P.__qualname__ == 'Foo.P'
+
+    with pytest.raises(TypeError):
+        Pr.from_fields('P', {'A' : int, 'B' : str})
+
+
 def test_sum():
     assert set(Su.enumerate()) == {
             Su(En1.a),
@@ -159,6 +188,7 @@ def test_new():
     t = new(Sum, (En1, Pr), module=__name__)
     assert t.__module__ == __name__
 
+
 @pytest.mark.parametrize("T", [En1, Tu, Su, Pr])
 def test_repr(T):
     s = repr(T)
@@ -181,5 +211,3 @@ class _(T):
 '''
     with pytest.raises(ReservedNameError):
         exec(cls_str, l_dict)
-
-

[feature request] dynamic constructor for adt.Product
`new_product(class_name : str, field_dict : tp.Mapping[str,type])`
tests/test_adt.py::test_product_from_fields
tests/test_adt.py::test_enum tests/test_adt.py::test_tuple tests/test_adt.py::test_product tests/test_adt.py::test_sum tests/test_adt.py::test_new tests/test_adt.py::test_repr[En1] tests/test_adt.py::test_repr[Tuple[En1, tests/test_adt.py::test_repr[Sum[Pr, tests/test_adt.py::test_repr[Pr] tests/test_adt.py::test_reserved[fields-T_field0] tests/test_adt.py::test_reserved[fields-T_field1] tests/test_adt.py::test_reserved[field_dict-T_field0] tests/test_adt.py::test_reserved[field_dict-T_field1] tests/test_adt.py::test_reserved[is_bound-T_field0] tests/test_adt.py::test_reserved[is_bound-T_field1] tests/test_adt.py::test_reserved[value_dict-T_field0] tests/test_adt.py::test_reserved[value_dict-T_field1] tests/test_adt.py::test_reserved[enumerate-T_field0] tests/test_adt.py::test_reserved[enumerate-T_field1] tests/test_adt.py::test_reserved[value-T_field0] tests/test_adt.py::test_reserved[value-T_field1]