diff --git a/CHANGES.rst b/CHANGES.rst
index 6630556..3b90073 100644
--- a/CHANGES.rst
+++ b/CHANGES.rst
@@ -7,9 +7,10 @@ git master
 New features
 ''''''''''''
 
-* Added experimental support to auto-generate Binder links for examples via ``binder``
-  config. Note that this API may change in the future. `#244
-  <https://github.com/sphinx-gallery/sphinx-gallery/pull/244>`_
+* Added experimental support to auto-generate Binder links for examples via
+  ``binder`` config. Note that this API may change in the future. `#244
+  <https://github.com/sphinx-gallery/sphinx-gallery/pull/244>`_ and `#371
+  <https://github.com/sphinx-gallery/sphinx-gallery/pull/371>`_.
 * **CSS** Download and binder buttons are now on the right side for large
   screens. This might change downstream CSS layouts.
   "div.sphx-glr-footer-example" can be used to capture these specific
diff --git a/doc/advanced_configuration.rst b/doc/advanced_configuration.rst
index 7fbe48b..ae46915 100644
--- a/doc/advanced_configuration.rst
+++ b/doc/advanced_configuration.rst
@@ -24,7 +24,7 @@ file:
 - ``default_thumb_file`` (:ref:`custom_default_thumb`)
 - ``thumbnail_size`` (:ref:`setting_thumbnail_size`)
 - ``line_numbers`` (:ref:`adding_line_numbers`)
-- ``download_section_examples`` (:ref:`disable_joint_download`)
+- ``download_all_examples`` (:ref:`disable_all_scripts_download`)
 - ``plot_gallery`` (:ref:`without_execution`)
 - ``find_mayavi_figures`` (:ref:`find_mayavi`)
 - ``abort_on_example_error`` (:ref:`abort_on_first`)
@@ -381,19 +381,19 @@ Note that for Sphinx < 1.3, the line numbers will not be consistent with the
 original file.
 
 
-.. _disable_joint_download:
+.. _disable_all_scripts_download:
 
-Disabling joint download of scripts
-===================================
+Disabling download button of all scripts
+========================================
 
-By default Sphinx-Gallery prepares zip files of all python scripts and
-all Jupyter notebooks for each gallery section and makes them
-available for download at the end of each section. To disable this
-behavior add to the configuration dictionary in your ``conf.py`` file::
+By default Sphinx-Gallery collects all python scripts and all Jupyter
+notebooks from each gallery into zip files which are made available for
+download at the bottom of each gallery. To disable this behavior add to the
+configuration dictionary in your ``conf.py`` file::
 
     sphinx_gallery_conf = {
         ...
-        'download_section_examples': False,
+        'download_all_examples': False,
     }
 
 
@@ -442,19 +442,27 @@ dictionary following the pattern below::
     sphinx_gallery_conf = {
       ...
       'binder': {
+         # Required keys
          'org': '<github_org>',
          'repo': '<github_repo>',
          'url': '<binder_url>',  # Any URL of a binder server. Must be full URL (e.g. https://mybinder.org).
          'branch': '<branch-for-documentation>',  # Can be any branch, tag, or commit hash. Use a branch that hosts your docs.
          'dependencies': '<list_of_paths_to_dependency_files>',
-         'filepath_prefix': '<prefix>' # Optional, a prefix to append to any filepaths in Binder links.
-                            use this if you move your built documentation to a sub-folder of your repository (e.g., "v2.1")
+         # Optional keys
+         'filepath_prefix': '<prefix>' # A prefix to append to any filepaths in Binder links.
+         'notebooks_dir': '<notebooks-directory-name>' # Jupyter notebooks for Binder will be copied to this directory (relative to site root).
+         'use_jupyter_lab': <bool> # Whether Binder links should start Jupyter Lab instead of the Jupyter Notebook interface.
          }
     }
 
 Note that ``branch:`` should be the branch on which your documentation is hosted.
 If you host your documentation on GitHub, this is usually ``gh-pages`` or ``master``.
 
+Each generated Jupyter Notebook will be copied to the folder
+specified in ``notebooks_dir``. This will be a subfolder of the sphinx output
+directory and included with your site build.
+Binder links will point to these notebooks.
+
 .. important::
 
    ``dependencies`` should be a list of paths to Binder configuration files that
diff --git a/doc/conf.py b/doc/conf.py
index ac53cf6..773afba 100644
--- a/doc/conf.py
+++ b/doc/conf.py
@@ -345,6 +345,8 @@ sphinx_gallery_conf = {
                'repo': 'sphinx-gallery.github.io',
                'url': 'https://mybinder.org',
                'branch': 'master',
-               'dependencies': './binder/requirements.txt'
+               'dependencies': './binder/requirements.txt',
+               'notebooks_dir': 'notebooks',
+               'use_jupyter_lab': True,
                }
 }
diff --git a/sphinx_gallery/binder.py b/sphinx_gallery/binder.py
index 961a2be..7dced88 100644
--- a/sphinx_gallery/binder.py
+++ b/sphinx_gallery/binder.py
@@ -15,7 +15,7 @@ change in the future.
 
 """
 
-import shutil as sh
+import shutil
 import os
 
 try:
@@ -25,9 +25,13 @@ except NameError:
     unicode = str
 
 from .utils import replace_py_ipynb
+from . import sphinx_compatibility
 
 
-def gen_binder_url(fname, binder_conf):
+logger = sphinx_compatibility.getLogger('sphinx-gallery')
+
+
+def gen_binder_url(fname, binder_conf, gallery_conf):
     """Generate a Binder URL according to the configuration in conf.py.
 
     Parameters
@@ -45,20 +49,36 @@ def gen_binder_url(fname, binder_conf):
     """
     # Build the URL
     fpath_prefix = binder_conf.get('filepath_prefix')
-    binder_fpath = '_downloads/{}'.format(replace_py_ipynb(fname))
+    link_base = binder_conf.get('notebooks_dir')
+
+    # We want to keep the relative path to sub-folders
+    relative_link = os.path.relpath(fname, gallery_conf['src_dir'])
+    path_link = os.path.join(
+        link_base, replace_py_ipynb(relative_link))
+
+    # In case our website is hosted in a sub-folder
     if fpath_prefix is not None:
-        binder_fpath = '/'.join([fpath_prefix.strip('/'), binder_fpath])
+        path_link = '/'.join([fpath_prefix.strip('/'), path_link])
+
+    # Make sure we have the right slashes (in case we're on Windows)
+    path_link = path_link.replace(os.path.sep, '/')
+
+    # Create the URL
     binder_url = binder_conf['url']
     binder_url = '/'.join([binder_conf['url'],
                            'v2', 'gh',
                            binder_conf['org'],
                            binder_conf['repo'],
                            binder_conf['branch']])
-    binder_url += '?filepath={}'.format(binder_fpath)
+
+    if binder_conf.get('use_jupyter_lab', False) is True:
+        binder_url += '?urlpath=lab/tree/{}'.format(path_link)
+    else:
+        binder_url += '?filepath={}'.format(path_link)
     return binder_url
 
 
-def gen_binder_rst(fname, binder_conf):
+def gen_binder_rst(fname, binder_conf, gallery_conf):
     """Generate the RST + link for the Binder badge.
 
     Parameters
@@ -84,7 +104,8 @@ def gen_binder_rst(fname, binder_conf):
     rst : str
         The reStructuredText for the Binder badge that links to this file.
     """
-    binder_url = gen_binder_url(fname, binder_conf)
+    binder_conf = check_binder_conf(binder_conf)
+    binder_url = gen_binder_url(fname, binder_conf, gallery_conf)
 
     rst = (
         "\n"
@@ -95,17 +116,75 @@ def gen_binder_rst(fname, binder_conf):
     return rst
 
 
-def copy_binder_reqs(app):
+def copy_binder_files(app, exception):
+    """Copy all Binder requirements and notebooks files."""
+    if exception is not None:
+        return
+
+    if app.builder.name not in ['html', 'readthedocs']:
+        return
+
+    gallery_conf = app.config.sphinx_gallery_conf
+    binder_conf = check_binder_conf(gallery_conf.get('binder'))
+
+    if not len(binder_conf) > 0:
+        return
+
+    logger.info('copying binder requirements...', color='white')
+    _copy_binder_reqs(app, binder_conf)
+    _copy_binder_notebooks(app)
+
+
+def _copy_binder_reqs(app, binder_conf):
     """Copy Binder requirements files to a "binder" folder in the docs."""
-    binder_conf = app.config.sphinx_gallery_conf['binder']
     path_reqs = binder_conf.get('dependencies')
 
-    binder_folder = os.path.join(app.builder.outdir, 'binder')
+    binder_folder = os.path.join(app.outdir, 'binder')
     if not os.path.isdir(binder_folder):
         os.makedirs(binder_folder)
     for path in path_reqs:
-        sh.copy(os.path.join(app.builder.srcdir, path),
-                binder_folder)
+        shutil.copy(os.path.join(app.srcdir, path), binder_folder)
+
+
+def _remove_ipynb_files(path, contents):
+    """Given a list of files in `contents`, remove all files named `ipynb` or
+    directories named `images` and return the result.
+
+    Used with the `shutil` "ignore" keyword to filter out non-ipynb files."""
+    contents_return = []
+    for entry in contents:
+        if entry.endswith('.ipynb'):
+            # Don't include ipynb files
+            pass
+        elif (entry != "images") and os.path.isdir(os.path.join(path, entry)):
+            # Don't include folders not called "images"
+            pass
+        else:
+            # Keep everything else
+            contents_return.append(entry)
+    return contents_return
+
+
+def _copy_binder_notebooks(app):
+    """Copy Jupyter notebooks to the binder notebooks directory.
+
+    Copy each output gallery directory structure but only including the
+    Jupyter notebook files."""
+
+    gallery_conf = app.config.sphinx_gallery_conf
+    gallery_dirs = gallery_conf.get('gallery_dirs')
+    binder_conf = gallery_conf.get('binder')
+    notebooks_dir = os.path.join(app.outdir, binder_conf.get('notebooks_dir'))
+    shutil.rmtree(notebooks_dir, ignore_errors=True)
+    os.makedirs(notebooks_dir)
+
+    iterator = sphinx_compatibility.status_iterator(
+        gallery_dirs, 'copying binder notebooks...', length=len(gallery_dirs))
+
+    for i_folder in iterator:
+        shutil.copytree(os.path.join(app.srcdir, i_folder),
+                        os.path.join(notebooks_dir, i_folder),
+                        ignore=_remove_ipynb_files)
 
 
 def check_binder_conf(binder_conf):
@@ -119,7 +198,7 @@ def check_binder_conf(binder_conf):
 
     # Ensure all fields are populated
     req_values = ['url', 'org', 'repo', 'branch', 'dependencies']
-    optional_values = ['filepath_prefix']
+    optional_values = ['filepath_prefix', 'notebooks_dir', 'use_jupyter_lab']
     missing_values = []
     for val in req_values:
         if binder_conf.get(val) is None:
@@ -150,6 +229,8 @@ def check_binder_conf(binder_conf):
         raise ValueError("`dependencies` value should be a list of strings. "
                          "Got type {}.".format(type(path_reqs)))
 
+    binder_conf['notebooks_dir'] = binder_conf.get('notebooks_dir',
+                                                   'notebooks')
     path_reqs_filenames = [os.path.basename(ii) for ii in path_reqs]
     if not any(ii in path_reqs_filenames for ii in required_reqs_files):
         raise ValueError(
diff --git a/sphinx_gallery/docs_resolv.py b/sphinx_gallery/docs_resolv.py
index 5fb2c8f..cdc726b 100644
--- a/sphinx_gallery/docs_resolv.py
+++ b/sphinx_gallery/docs_resolv.py
@@ -117,7 +117,14 @@ def parse_sphinx_docopts(index):
         elif value == 'true':
             value = True
         else:
-            value = int(value)
+            try:
+                value = int(value)
+            except ValueError:
+                # In Sphinx 1.7.5, URL_ROOT is a JavaScript fragment.
+                # Ignoring this entry since URL_ROOT is not used
+                # elsewhere.
+                # https://github.com/sphinx-gallery/sphinx-gallery/issues/382
+                continue
 
         docopts[key] = value
 
diff --git a/sphinx_gallery/gen_gallery.py b/sphinx_gallery/gen_gallery.py
index 0864dba..c857bce 100644
--- a/sphinx_gallery/gen_gallery.py
+++ b/sphinx_gallery/gen_gallery.py
@@ -21,7 +21,7 @@ from .gen_rst import generate_dir_rst, SPHX_GLR_SIG
 from .docs_resolv import embed_code_links
 from .downloads import generate_zipfiles
 from .sorting import NumberOfCodeLinesSortKey
-from .binder import copy_binder_reqs, check_binder_conf
+from .binder import copy_binder_files, check_binder_conf
 
 try:
     FileNotFoundError
@@ -236,12 +236,6 @@ def generate_gallery_rst(app):
             else:
                 logger.info("\t- %s: not run", fname)
 
-    # Copy the requirements files for binder
-    binder_conf = check_binder_conf(gallery_conf.get('binder'))
-    if len(binder_conf) > 0:
-        logger.info("copying binder requirements...")
-        copy_binder_reqs(app)
-
 
 def touch_empty_backreferences(app, what, name, obj, options, lines):
     """Generate empty back-reference example files
@@ -367,6 +361,7 @@ def setup(app):
 
     app.connect('builder-inited', generate_gallery_rst)
 
+    app.connect('build-finished', copy_binder_files)
     app.connect('build-finished', sumarize_failing_examples)
     app.connect('build-finished', embed_code_links)
     metadata = {'parallel_read_safe': True,
diff --git a/sphinx_gallery/gen_rst.py b/sphinx_gallery/gen_rst.py
index 74893eb..11879a0 100644
--- a/sphinx_gallery/gen_rst.py
+++ b/sphinx_gallery/gen_rst.py
@@ -30,6 +30,7 @@ from distutils.version import LooseVersion
 from .utils import replace_py_ipynb
 
 
+
 # Try Python 2 first, otherwise load from Python 3
 try:
     # textwrap indent only exists in python 3
@@ -83,7 +84,7 @@ from .downloads import CODE_DOWNLOAD
 from .py_source_parser import split_code_and_text_blocks
 
 from .notebook import jupyter_notebook, save_notebook
-from .binder import check_binder_conf, copy_binder_reqs, gen_binder_rst
+from .binder import check_binder_conf, gen_binder_rst
 
 try:
     basestring
@@ -385,7 +386,7 @@ def scale_image(in_fname, out_fname, max_width, max_height):
     # width_sc, height_sc = img.size  # necessary if using thumbnail
 
     # insert centered
-    thumb = Image.new('RGB', (max_width, max_height), (255, 255, 255))
+    thumb = Image.new('RGBA', (max_width, max_height), (255, 255, 255, 255))
     pos_insert = ((max_width - width_sc) // 2, (max_height - height_sc) // 2)
     thumb.paste(img, pos_insert)
 
@@ -710,6 +711,7 @@ def generate_file_rst(fname, target_dir, src_dir, gallery_conf):
     time_m, time_s = divmod(time_elapsed, 60)
     example_nb = jupyter_notebook(script_blocks)
     save_notebook(example_nb, replace_py_ipynb(example_file))
+
     with codecs.open(os.path.join(target_dir, base_image_name + '.rst'),
                      mode='w', encoding='utf-8') as f:
         if time_elapsed >= gallery_conf["min_reported_time"]:
@@ -719,7 +721,8 @@ def generate_file_rst(fname, target_dir, src_dir, gallery_conf):
         # Generate a binder URL if specified
         binder_badge_rst = ''
         if len(binder_conf) > 0:
-            binder_badge_rst += gen_binder_rst(fname, binder_conf)
+            binder_badge_rst += gen_binder_rst(example_file, binder_conf,
+                                               gallery_conf)
 
         example_rst += CODE_DOWNLOAD.format(fname,
                                             replace_py_ipynb(fname),

diff --git a/sphinx_gallery/tests/test_binder.py b/sphinx_gallery/tests/test_binder.py
index da3b5ea..efca66b 100644
--- a/sphinx_gallery/tests/test_binder.py
+++ b/sphinx_gallery/tests/test_binder.py
@@ -12,25 +12,33 @@ from copy import deepcopy
 
 import pytest
 
-from sphinx_gallery.binder import (gen_binder_rst, gen_binder_url,
-                                   check_binder_conf)
-from sphinx_gallery.utils import _TempDir
+from sphinx_gallery.binder import gen_binder_url, check_binder_conf
 
 
 def test_binder():
     """Testing binder URL generation and checks."""
-    file_path = 'myfile.py'
-    conf1 = {'url': 'http://test1.com', 'org': 'org',
-             'repo': 'repo', 'branch': 'branch',
-             'dependencies': '../requirements.txt'}
-    url = gen_binder_url(file_path, conf1)
-    assert url == 'http://test1.com/v2/gh/org/repo/branch?filepath=_downloads/myfile.ipynb'
+    file_path = 'blahblah/mydir/myfile.py'
+    conf_base = {'url': 'http://test1.com', 'org': 'org',
+                 'repo': 'repo', 'branch': 'branch',
+                 'dependencies': '../requirements.txt'}
+    conf_base = check_binder_conf(conf_base)
+    gallery_conf_base = {'gallery_dirs': ['mydir'], 'src_dir': 'blahblah'}
+
+    url = gen_binder_url(file_path, conf_base, gallery_conf_base)
+    expected = ('http://test1.com/v2/gh/org/repo/'
+                'branch?filepath=notebooks/mydir/myfile.ipynb')
+    assert url == expected
 
     # Assert filepath prefix is added
     prefix = 'my_prefix/foo'
+    conf1 = deepcopy(conf_base)
     conf1['filepath_prefix'] = prefix
-    url = gen_binder_url(file_path, conf1)
-    assert url == 'http://test1.com/v2/gh/org/repo/branch?filepath={}/_downloads/myfile.ipynb'.format(prefix)
+    url = gen_binder_url(file_path, conf1, gallery_conf_base)
+    expected = ('http://test1.com/v2/gh/org/repo/'
+                'branch?filepath={}/notebooks/'
+                'mydir/myfile.ipynb').format(prefix)
+
+    assert url == expected
     conf1.pop('filepath_prefix')
 
     # URL must have http
@@ -43,6 +51,8 @@ def test_binder():
 
     # Assert missing params
     for key in conf1.keys():
+        if key == 'notebooks_dir':
+            continue
         conf3 = deepcopy(conf1)
         conf3.pop(key)
         with pytest.raises(ValueError) as excinfo:
@@ -56,7 +66,8 @@ def test_binder():
             conf3 = deepcopy(conf1)
             conf3['dependencies'] = ifile
             url = check_binder_conf(conf3)
-        excinfo.match(r"Did not find one of `requirements.txt` or `environment.yml`")
+        excinfo.match(r"Did not find one of `requirements.txt` "
+                      "or `environment.yml`")
 
     with pytest.raises(ValueError) as excinfo:
         conf6 = deepcopy(conf1)
@@ -76,3 +87,20 @@ def test_binder():
         conf7['foo'] = 'blah'
         url = check_binder_conf(conf7)
     excinfo.match(r"Unknown Binder config key")
+
+    # Assert using lab correctly changes URL
+    conf_lab = deepcopy(conf_base)
+    conf_lab['use_jupyter_lab'] = True
+    url = gen_binder_url(file_path, conf_lab, gallery_conf_base)
+    expected = ('http://test1.com/v2/gh/org/repo/'
+                'branch?urlpath=lab/tree/notebooks/mydir/myfile.ipynb')
+    assert url == expected
+
+    # Assert using static folder correctly changes URL
+    conf_static = deepcopy(conf_base)
+    file_path = 'blahblah/mydir/myfolder/myfile.py'
+    conf_static['notebooks_dir'] = 'ntbk_folder'
+    url = gen_binder_url(file_path, conf_static, gallery_conf_base)
+    expected = ('http://test1.com/v2/gh/org/repo/'
+                'branch?filepath=ntbk_folder/mydir/myfolder/myfile.ipynb')
+    assert url == expected
diff --git a/sphinx_gallery/tests/test_docs_resolv.py b/sphinx_gallery/tests/test_docs_resolv.py
index 94d4d80..6f57510 100644
--- a/sphinx_gallery/tests/test_docs_resolv.py
+++ b/sphinx_gallery/tests/test_docs_resolv.py
@@ -67,6 +67,27 @@ def test_parse_sphinx_docopts():
         'SOURCELINK_SUFFIX': '.txt'
     }
 
+    data_sphinx_175 = '''
+    <script type="text/javascript">
+      var DOCUMENTATION_OPTIONS = {
+        URL_ROOT: document.getElementById("documentation_options")\
+                  .getAttribute('data-url_root'),
+        VERSION:     '2.0.2',
+        COLLAPSE_INDEX: false,
+        FILE_SUFFIX: '.html',
+        HAS_SOURCE:  true,
+        SOURCELINK_SUFFIX: '.txt'
+      };
+    </script>
+    '''
+    assert sg.parse_sphinx_docopts(data_sphinx_175) == {
+        'VERSION': '2.0.2',
+        'COLLAPSE_INDEX': False,
+        'FILE_SUFFIX': '.html',
+        'HAS_SOURCE': True,
+        'SOURCELINK_SUFFIX': '.txt'
+    }
+
     with pytest.raises(ValueError):
         sg.parse_sphinx_docopts('empty input')
 
diff --git a/sphinx_gallery/tests/test_gen_gallery.py b/sphinx_gallery/tests/test_gen_gallery.py
index 61407fd..64276f5 100644
--- a/sphinx_gallery/tests/test_gen_gallery.py
+++ b/sphinx_gallery/tests/test_gen_gallery.py
@@ -102,7 +102,8 @@ def test_no_warning_simple_config(config_app):
     cfg = config_app.config
     assert cfg.project == "Sphinx-Gallery <Tests>"
     build_warn = config_app._warning.getvalue()
-    assert build_warn == ''
+    # ignore 1.8.0 dev bug
+    assert build_warn == '' or 'up extension sphinx.domains.math' in build_warn
 
 
 @pytest.mark.conf_file(content="""
@@ -155,7 +156,8 @@ def test_config_backreferences(config_app):
     assert cfg.sphinx_gallery_conf['backreferences_dir'] == os.path.join(
         'gen_modules', 'backreferences')
     build_warn = config_app._warning.getvalue()
-    assert build_warn == ""
+    # ignore 1.8.0 dev bug
+    assert build_warn == '' or 'up extension sphinx.domains.math' in build_warn
 
 
 def test_duplicate_files_warn(config_app):
@@ -167,13 +169,14 @@ def test_duplicate_files_warn(config_app):
 
     # No warning because no overlapping names
     check_duplicate_filenames(files[:-1])
-    warnings = config_app._warning.getvalue()
-    assert warnings == ''
+    build_warn = config_app._warning.getvalue()
+    # ignore 1.8.0 dev bug
+    assert build_warn == '' or 'up extension sphinx.domains.math' in build_warn
 
     # Warning because last file is named the same
     check_duplicate_filenames(files)
-    warnings = config_app._warning.getvalue()
-    assert msg.format(m) in warnings
+    build_warn = config_app._warning.getvalue()
+    assert msg.format(m) in build_warn
 
 
 def _check_order(config_app, key):
@@ -273,3 +276,34 @@ def test_collect_gallery_files(config_app, tmpdir):
         [ap.strpath for ap in abs_paths if re.search(r'.*\.py$', ap.strpath)])
 
     assert collected_files == expected_files
+
+
+@pytest.mark.conf_file(content="""
+import os
+import sphinx_gallery
+extensions = ['sphinx_gallery.gen_gallery']
+# General information about the project.
+project = u'Sphinx-Gallery <Tests>'
+
+sphinx_gallery_conf = {
+    'backreferences_dir' : os.path.join('modules', 'gen'),
+    'examples_dirs': 'src',
+    'gallery_dirs': ['ex'],
+    'binder': {'url': 'http://test1.com', 'org': 'org',
+               'repo': 'repo', 'branch': 'branch',
+               'notebooks_dir': 'ntbk_folder',
+               'dependencies': 'requirements.txt'}
+}""")
+def test_binder_copy_files(config_app, tmpdir):
+    """Test that notebooks are copied properly."""
+    from sphinx_gallery.binder import copy_binder_files, check_binder_conf
+    gallery_conf = config_app.config.sphinx_gallery_conf
+    # Create requirements file
+    with open(os.path.join(config_app.srcdir, 'requirements.txt'), 'w') as ff:
+        pass
+    copy_binder_files(config_app, None)
+
+    for i_file in ['plot_1', 'plot_2', 'plot_3']:
+        assert os.path.exists(os.path.join(
+            config_app.outdir, 'ntbk_folder', gallery_conf['gallery_dirs'][0],
+            i_file+'.ipynb'))

JupyterLab support on binder
I just heard about urlpath=lab. Maybe it would be nice to support at one point. I could not find a way to point to a given file with JupyterLab, i.e. using both urlpath=lab&filepath=myipnb. Is this correct @choldgraf?

Thinking about it out loud, in a multi-notebook context (at the moment we are just opening a single notebook in binder but you could imagine pointing to a folder e.g. in the main gallery or it seems like urlpath=lab works like this by default) it feels like the notebooks should be in auto_examples as well as in _downloads. This way the notebook folder structure mirrors the example folder (maybe that does get rid of the duplicated filename problem).

I am not sure why .ipynb can not be seen in https://github.com/sphinx-gallery/sphinx-gallery.github.io/tree/master/auto_examples but this can probably be fixed (at the cost of duplicating .ipynb in the repo, once in _downloads, once in auto_examples which is probably fine ...).
sphinx_gallery/tests/test_binder.py::test_binder sphinx_gallery/tests/test_docs_resolv.py::test_parse_sphinx_docopts
sphinx_gallery/tests/test_docs_resolv.py::test_embed_code_links_get_data sphinx_gallery/tests/test_docs_resolv.py::test_shelve