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www_schoolofrock_com_locations_fishers_news_franchise_school-of-rock-wins-2021-franchise-innovation- | innovation | SIMILARITY: 0.4127
Innovative Mobile App Allows Students to Play Together Even When Apart
School of Rock has been recognized with a 2021 Franchise Innovation Award for Most Innovative Use of Customer-Facing Digital Tools for its School of Rock Method App™, powered by MatchMySound™. Announced by Franchise Update Media, the third-annual awards honor industry-disrupting franchisors who have created and implemented the most original, successful, and innovative strategies and tactics to build their brands. School of Rock competed against 100 entrants and received the first-place category ranking for the Products & Services Innovation Awards.
“We are honored to receive a 2021 Franchise Innovation Award for our School of Rock Method App and its role in our patented music education pedagogy,” said Rob Price, CEO of School of Rock. “The Method App makes practicing fun, accelerating the pace at which our students can learn songs, develop skills, and take the stage.”
School of Rock’s revolutionary Method App is an invaluable tool for students. It contains all of the exercises from the School of Rock Method Books™, along with transcriptions of more than 1,000 songs. The Method App is used by School of Rock teachers to assign exercises and songs, and to provide feedback and comments. Students can manipulate playback, tempo and backing track audio to help them learn. |
vietnamnews_vn_media-outreach_1651365_industrial-designers-society-of-hong-kong-s-the-3rd-edition-of | innovation | SIMILARITY: 0.4902
Announcing Designer-Brand Pairings which will Ignite Creative Sparks Through Collaboration Organising Exhibition at Bangkok Design Week to Promote Hong Kong's Creative Industries, and Visiting Thai Green Enterprises to Explore Business Opportunities for Sustainable Design
HONG KONG SAR - Media OutReach Newswire - 5 March 2024 - The 3rd edition of the "ReMIX · Yesterday's Future, Invent Tomorrow!" ("ReMIX") Creative Business Partnership Programme, which is organised by Industrial Designers Society of Hong Kong (IDSHK), with Create Hong Kong of the Government of the Hong Kong Special Administrative Region (Create Hong Kong) as the lead sponsor, goes beyond simply connecting Hong Kong design talent and brands. It actively works towards promoting Hong Kong designers and their creative strengths, while also exploring the latest trends in sustainable design. After a thorough matching process, the ten-designer-brand pairings for the 3rd edition of "ReMIX" were announced. These collaborative teams then commenced the development of their crossover products, which are scheduled to be released by September 2024. On the other hand, "ReMIX" has accepted the invitation to set up a booth at the "Bangkok Design Week 2024" to showcase the over 40 crossover products that have shined in the previous editions of "ReMIX", with a view to generating more overseas interests in Hong Kong's original designs and creative industries. As part of the delegation trip to "Bangkok Design Week 2024", the Hong Kong delegates also visited the local companies in Thailand that embrace sustainable design principles.The 3rd edition of "ReMIX" Creative Business Partnership Programme features nine Hong Kong brands, namely Leung So Kee, Koon Wah Food, A-Fontane, Law Knitters, FOTOMAX, BAST Lighting, LOG-ON, Momax and INFINITE, as well as a Guangdong-Hong Kong-Macao Greater Bay Area (GBA) brand, 伊仕利家居. Upon the completion of recruitment and matching of interested Hong Kong design teams from various fields, each of these ten brands has successfully matched up with a Hong Kong design team to collaborate on creating crossover products. These collaborations involve cross-industry partnerships, such as A-Fontane, specialising in bedding, is teaming up with InnoSphere, renowned for lifestyle accessories. Other cross-generation collaborations can be seen in the partnership between Leung So Kee umbrella factory, which has over a century of history in Hong Kong, and Studio of SAI (Brand: SO-SAI), an emerging design firm. Furthermore, there is cross-regional collaboration as demonstrated in the collaborative team formed by the GBA brand 伊仕利家居 and Hong Kong design team Soti Design Studio. All ten teams will officially launch their creative outcomes by September, promising countless creative surprises.
In an acknowledgement of the market success of and international recognition gained by the creative crossover products in the past two editions of "ReMIX", "Bangkok Design Week 2024" extended an invitation for the Hong Kong designers and brand representatives concerned to set up a booth at Thailand Creative & Design Center during the design week, while attending its opening ceremony on 27 January earlier this year. The "ReMIX" exhibition not only successfully showcased over 40 crossover products collaborated by Hong Kong designers and brands in the 1st and 2nd editions of the Programme, but also received support from Mr. Srettha Thavisin, Prime Minister of Thailand, who visited the "ReMIX" exhibition in person. Ms. Teresa Poon, Deputy Director of the Hong Kong Economic and Trade Office in Bangkok, Ms. Yvonne Lee, Director of "ReMIX", IDSHK and the representative of "ReMIX" delegation, Mr. Angus Yiu, Stork Stork Design introduced the background of "ReMIX" and exchanged with them enthusiastically. As the organiser of "ReMIX", IDSHK firmly believes that the exhibition at "Bangkok Design Week 2024" will deepen the collaborations between Hong Kong's and Thailand's industries, government agencies and academia, and in turn helping Hong Kong's cultural and creative industries with immense potential go international.
In addition to the exhibition at design week, this Thailand trip also organised exchange activities under the theme "Empowering Sustainable Design". The Hong Kong delegates visited local companies in Thailand that uphold sustainable design. These included Research & Innovation for Sustainability Center (RISC), which provides shared workspace for researchers in the fields of science, engineering, industrial design, and art, as well as PTT Global Chemical Public Company Limited (GC), which focuses on implementing sustainable design and producing various petrochemical products. During the visits, the Hong Kong delegates had the opportunity to exchange experiences and insights with Thai talented designers. This kind of exchange not only enriched the knowledge of Hong Kong designers themselves on waste recycling, biotechnology, and environmental-friendly materials which will contribute to the forward development of sustainable design in Hong Kong, but also strengthened the relationships between Hong Kong designers and Thai manufacturers, suppliers, and researchers. These visits helped enriching the knowledge of Hong Kong designers in this field and fostering integration between the industries of both Hong Kong and Thailand.
Mr. Ball Cheung, President of IDSHK, emphasised and stated the Society's mission, "The Society not only acts as an intermediary, connecting Hong Kong designers and brands to launch collaborative products that captivate consumers' attention, but also aims to bring the distinctive design styles and creative thinking of Hong Kong designers to overseas markets through delegation trips. This initiative seeks to expand global demand for Hong Kong designers and brands and foster the sustainable development of Hong Kong's creative industries."
More details are available on the website of "ReMIX" Creative Business Partnership Programme (https://remix.idshk.org/en-us), or please contact the "ReMIX" secretariat at 3586 8831 or email [email protected] for inquiries.
The 3rd "ReMIX" Creative Business Partnership Programme
Pairing Results between Hong Kong Designers and Brands
| Brand | Design Unit | Introduction to Design Unit | Designer(s) |
| Leung So Kee | Studio of SAI Limited (Brand: SO-SAI) | SO-SAI is a multi-disciplinary creative studio that focuses on architectural and spatial inventions. Their studio works include furniture design, interior design and architecture design. | Yung Sai Chun & Louis Hung Wai Yin |
| Koon Wah Food | Head & Tail | Head & Tail specialises in brand concept development, brand identity design, and visual communication. Its clients primarily come from the food industry, ranging from local startups to multinational corporations. | Luke Lo Tze Chung |
| A-Fontane | InnoSphere Ltd. | Maurice is an expert at discovering product pain points and new needs from the user's perspectives, using smart design techniques to transform them into new products. | Maurice Kwok Ho Yin |
| Law Knitters | Alex King Atelier Limited | Alex King Atelier specialises in product design, letterpress, sustainable packaging design and the creation of contemporary graffiti art. | Alex King Pui Yuk |
| FOTOMAX | Palette Code Design Consultancy | Palette Code Design Consultancy strives to create meaningful stories and experiences for people. Their creative expertises include consumer electronics and houseware. | Asta Lok Hau Yi |
| BAST Lighting | Stork Stork Design Limited (Brand: Stork Stork Design) | Stork Stork Design strives to align technological advancements with a human-centered vision, ensuring our innovations deeply resonate with the diverse needs of our audience. | Gut Yau Chit Kwan & Angus Yiu Hoi Tak |
| LOG-ON | Blind Creation Company Limited (Brand: Blind by JW) | Blind by JW is a womenswear and accessories label that is celebrated for its artistic patterns and hand-drawn prints. Its designs bridge Eastern and Western influences. | Jessica Lau Yuen Ting & Walter Kong Tak Wah |
| 伊仕利家居 | SOTI Design Studio Limited | SOTI Design Studio focuses on integrating art, architecture, and nature, the studio has been recognised for their innovative and sustainable designs. | Maggie Wu Wai Chung |
| Momax | Whitehole Design Limited (Brand: 100∘C) | 100°C aims to become an engine of growth in the circular economy, in which people come up with solutions to share, exchange, upcycle, and recycle the Earth's resources. | Ling Wong & Davide Tonizzo |
| INFINITE | MMM Design Studio | MMM Design Studio provides space design and industrial design services. It shapes designs in the most minimalistic way, allowing product design to reflect the closest possible connection to real-life experiences. | Bella Wong Ching Yi & Boris Cheung Ka Wing & Angela Chung Chi Yan |
Hashtag: #ReMIX #IndustrialDesignersSocietyofHongKong
The issuer is solely responsible for the content of this announcement.
About Industrial Designers Society of Hong Kong
Founded in 2002, Industrial Designers Society of Hong Kong (IDSHK) aims to promote the state-of-the-art and professional practice of Hong Kong's industrial design (ID), and to leverage its status. Over the years, IDSHK has been committed to promoting and striving for the rights of industrial designers by enhancing their competitiveness, providing them with industry-related knowledge and promoting exchanges with local, the Mainland and international professional organisations. IDSHK has successfully established collaborations and strategic alliance partnerships with industrial bodies and education institutes and is continuing to support industrial design education.
IDSHK grasps the pulse of the society and technology evolvements with innovative ideas to provide members with updated relevant knowledge and connections to keep pace with the times. It aims to gather all parties' strength and cooperate to create a brilliant design prospect in future.
About Create Hong Kong
Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
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www_marlborough_org_news__board_school-and-faculty-news_post_empowering-tomorrows-leaders | innovation | SIMILARITY: 0.4280
Empowering Tomorrow’s Leaders
This year, 23 students from our Frank & Eileen Accelerator Program for the Leaders of Tomorrow embarked on 17 innovative business ventures through our Incubator and Accelerator programs. With weekly curriculum guidance and mentor consultations, they transformed their ideas into actionable plans. In the Incubator, students tackled real-world problems and prototyped solutions. In the Accelerator, they advanced their businesses by analyzing markets and collaborating with industry experts. The year culminated in a business pitch and networking reception at the 2024 Incubator and Accelerator Showcase.
A highlight of the event was Accelerator student Penelope P. ’25 receiving the Atherton Award for her startup, Track Tutoring, which connects students with on-demand tutoring clients, making tutoring more affordable and accessible.
The Atherton Award celebrates the entrepreneurial spirit in young women, encouraging the next generation of girls to pursue careers in entrepreneurship and STEM. Initially open to schools in the United Kingdom, founder Amber Atherton expanded this notable award to schools in the United States. The winner receives a trophy, a monetary prize for the next phase of their business journey, and mentoring with Ms. Atherton herself.
In presenting the award, Ms. Atherton said,
“Today I am delighted to recognize Penelope as this year’s Atherton Award winner for starting Track Tutoring. The startup solves two problems: for college students to earn a high wage and find on-demand tutoring clients, and for parents and kids to efficiently access tutors paying by the minute to increase affordability. With this start-up capital and in our mentoring sessions, I’m excited to see Penelope develop her business further.”
Through programs like the Frank & Eileen Accelerator Program for the Leaders of Tomorrow, Marlborough students are not just dreaming; they are actively shaping the future with their groundbreaking ventures, driving positive change in the world. |
www_openthenews_com_ibm-invests-500m-in-ai-startups-with-a-business-focus_ | innovation | SIMILARITY: 0.4158
IBM invests $500M in AI startups with a business focus
- Business
- November 8, 2023
IBM reported today that it intends to put $500 million in generative simulated intelligence new companies taking special care of business clients, flagging the innovation monster’s entry into the artificial intelligence venture race.
Generative simulated intelligence, which can produce unique text, pictures, sound, and that’s just the beginning, has seen quick progressions as of late from organizations like OpenAI and Human-centered. IBM’s speculation intends to take advantage of this prospering field.
“With the send off of the IBM Endeavor artificial intelligence Adventure Asset, we’re opening one more channel to tackle the huge capability of the artificial intelligence upset into substantial, positive results for IBM and the organizations we put resources into,” said Burglarize Thomas, IBM’s senior VP of programming and boss business official, in a meeting with Axios.
Thomas said the $500 million speculation highlights IBM’s message to new businesses that it isn’t similar organization as in years past. IBM plans to contribute across all startup stages without setting focuses for the quantity of arrangements or timetables.
IBM has proactively partaken in subsidizing adjusts for simulated intelligence new businesses Embracing Face and HiddenLayer.
The organization is especially keen on new companies zeroed in on industry verticals like medical services or explicit business processes, as long as they don’t contend straightforwardly with IBM’s contributions.
Thomas said IBM has heard from clients this year that many have explored different avenues regarding computer based intelligence however have not seen a lot of profit from speculation yet. He expects more new companies will move to serve business clients as they look for supportable models. Also, Thomas trusts organizations outside the U.S. may lead this man-made intelligence wave, however IBM plans to search for ventures all over.
The $500 million speculation demonstrates IBM’s embracing simulated intelligence’s capability to change organizations. With tech goliaths like Microsoft and Meta additionally committing enormous aggregates to artificial intelligence, the field is drawing in extraordinary interest and financing that could speed up developments. IBM expects to be at the very front of this computer based intelligence transformation. |
www_annapurnatrollies_com_about_ | innovation | SIMILARITY: 0.4707
We started with a simple idea.
We work on the cusp of innovation and technology to take products from an idea all the way to the end consumer. From startups to Fortune 500s, Factory designs custom manufacturing solutions for the world’s best brands. From design engineering and development, manufacturing, packaging and fulfillment, to distribution and retail, we take on the toughest challenges at every stage.
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About Directors
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“Our passion is in making, our expertise is in engineering. From startups to Fortune 500s, we consult on product testing and design for mass production.”
Award winning results
Our consistent business approach has helped us to not only successfully establish our formidable presence in the material handling industry but also receive due recognition for the services rendered. Some of the highlighting points of our business include |
fujairahbuildex_com_the-3-vital-technologies-developments-no-enterprise-can-find-the-money-for-to-ov | innovation | SIMILARITY: 0.4626
This is the initially of a sequence of month to month columns on the electric power of technology to renovate fashionable enterprises. Tune in subsequent thirty day period for more unmissable assistance.
No business enterprise can thrive right now unless of course it becomes a tech enterprise, it is commonly said.
This doesn’t necessarily mean each and every enterprise has to create and sell know-how-related items and expert services. It indicates that each individual enterprise demands to go through a procedure of technological know-how-driven electronic transformation.
By employing the applications, methodologies and applications that have been tried out and tested by the likes of Google, Apple or Netflix to create world wide empires, any company can attain three crucial strategic plans:
- Create goods and providers that a lot more carefully match their customers’ needs.
- Streamline and generate efficiencies throughout their procedures and operations.
- Create a greater comprehension of their sector and their levels of competition.
Opposite to common perception, you really do not will need to be a tech large to place the newest know-how trends to get the job done. You really do not want IT departments with hundreds of employees or to make investments millions in computing infrastructure. What you do want, however, is a extensive knowing of the most critical systems and what they can do for your small business and business. With so numerous quick-emerging technological know-how developments, which types really should companies concentrate on in 2023?
There are three essential technological innovation tendencies that everyone wants to get to grips with, since they are established to disrupt just about every industry.
There’s also one particular substantially-hyped engineering which – though not particularly a useless end – might not be as pertinent to each and every enterprise, proper now, as its proponents often claim.
Table of Contents
A few systems to pay attention to
1
Use artificial intelligence to achieve strategic benefit
Let us start with the biggie! Artificial Intelligence (AI) is not a know-how that’s about to improve the environment – it’s previously all about us and embedded into our day-to-day life. From browsing Google for information and facts, to taking pictures with our smartphones, to interacting with digital assistants like Alexa or Siri, to purchasing on the internet, so substantially of what we do is empowered by AI algorithms. And this is only likely to increase.
For my money, AI will be the most transformative technologies of the century. Just as electrical energy and mechanisation authorized us to automate a lot of of the guide, day-to-day jobs of the 19th and 20th centuries, AI will do so for jobs that call for imagined and selection-generating. It is also a prime example of a technological innovation craze that, regardless of what you could believe, is not by any means limited to the giants of Silicon Valley, or money expert services organizations with tens of millions to shell out on investigation and improvement. If your small business utilizes Google or Facebook marketing to focus on new clients, you’re using AI. If you use search engines for marketplace investigation to detect opponents in your neighborhood region, you’re working with AI. The trick, while, is to use it strategically. This indicates pinpointing chances to use it to accomplish critical organization aims, measuring your results or failure, and adapting as required.
The reality is, the explosion of cloud-based mostly, AI-as-a-support platforms that are accessible currently puts electric power in the fingers of the common business user that would have seemed fantastical just five or so years in the past. Like most persons, you’ve most likely not long ago listened to of or employed ChatGPT, the purely natural language-powered chatbot that can have lifelike conversations or deliver prepared text that most men and women would imagine arrived from a human. Likewise, DALL.E-2 has come to be an world wide web sensation, blowing minds with its means to produce visuals and illustrations dependent on words it’s fed. These resources on your own are adequate for a range of business features but much more advanced end users will appear for means to leverage the technological innovation to discover and create more powerful associations with customers, and deliver personalised products and expert services by way of mass customisation. If there is one particular engineering craze that organizations merely can not afford to pay for to ignore in 2023, it is AI. Executing so would be a even worse strategy than disregarding the arrival of desktops or the dawn of the internet!
2
Prioritise cybersecurity to defend your business
Just a couple times in the past, we heard the news of a cyber attack from the Royal Mail, thought to have been carried out by Russian hackers. The assault intended that all overseas mail was caught in depots and unable to be sent. If evidence have been needed that the scope and severity of cyber assaults are increasing, then disrupting the postal provider of an complete nation is a chilling example.
Analysis by Check Issue indicates that the number of assaults throughout 2022 enhanced by 38% in comparison to 2021 and the common price tag to an organisation strike by hackers is stated to be around $3.8 million (£3.1m). However, it is not just big corporations that are getting qualified. The US Federal Bureau of Investigation says that of all-around 850,000 cyber attacks claimed from organisations in 2021, the bulk were being directed at small businesses.
There are numerous catalysts for this. One particular is the ever-more-sprawling world wide web of items. This is a expression for the network of on the web units that beforehand just provided computers and smartphones but now consists of intelligent cars and trucks, televisions, wearables, industrial products, kitchen area appliances and a lot of more. Its existence signifies there are simply much more doorways into our networks for attackers to exploit. At the same time, the fact that many much more of us are operating from household next the wide-scale societal improvements brought about by the Covid-19 pandemic usually means companies are susceptible because of to gadgets linked via significantly less-protected home networks.
All of this signifies that 2023 will, hopefully, be the 12 months when organisational cybersecurity is no extended considered to be the sole obligation of men and women in the IT section. At the board degree, leaders and executives have to get to grips with the challenge of guaranteeing it becomes a main enterprise priority and a strategic concentrate. On the store floor, workers and professionals require schooling and equipment to have an understanding of the risks of social engineering assaults, phishing, ransomware and a myriad of other emerging threats. Cybersecurity will also turn out to be 1 of the flagship use scenarios for the other most necessary tech craze, AI, as clever application instruments are deployed to location styles and forecast exactly where community targeted traffic is likely to pose a threat. Maybe most importantly, easy measures these kinds of as making certain very good password apply could preserve businesses from a excellent deal of possible soreness. All of this signifies that, in my impression, cybersecurity is the second tech pattern that no organization can manage to ignore.
3
Extend your small business into the metaverse
Here’s a expression that’s a lot misunderstood. If you have only taken a passing fascination, it could imply just about anything to you from digital actuality, to faux worlds, to cartoon avatars and on the internet gaming. This hodgepodge of strategies is plenty of to change many persons off. Apple CEO Tim Cook dinner has claimed that the reality that persons really don’t genuinely fully grasp it might quit the metaverse from having off completely. The risk is that this could considerably make persons pass up the point. The metaverse signifies the upcoming stage of the world-wide-web – just one that will be much more immersive, much more social and more intuitive.
In point, like Cook dinner, I really do not specially like the time period ‘metaverse’ both. I think it represents an strategy which is grow to be far too hyped and way too diluted. It is also come to be irretrievably connected to dystopian suggestions uncovered in textbooks like Neal Stephenson’s Snow Crash and flicks like Ready Player A single, which function digital worlds wholly disconnected from reality.
But I do think that many of the concepts and systems that have been lumped beneath the heading will generate the next generation of digital experiences. Just take digital twins. These are simulated models of any course of action or process – from a uncomplicated part to an overall business enterprise product, or even a city – that can be manipulated in just a digital setting. Simply because the natural environment by itself is developed making use of actual-world facts, the ‘twin’ will behave just as it would in reality.
An additional technology that’s essential to the metaverse thought is extended actuality – a term which addresses each virtual fact (VR) and augmented actuality (AR). VR permits us to develop and phase inside of immersive environments. AR is perhaps even a lot more exciting, as it is a bridge concerning the real and virtual worlds. It is this crossover – a very long way from the escapism portrayed by the fictional sci-fi renderings of the metaverse – that can make it so precious for business.
Ideas like digital twinning have evident apps for any manufacturing organization, but could also be utilised by any small business to carry out far more helpful advertising. Marketing is in which a lot of organizations will initially discover benefit in these new, immersive on the internet platforms. Points like digital dressing rooms, immersive products descriptions, for occasion. To place it just, it is a natural progression from preceding ‘evolutions’ of the world-wide-web, all of which have discovered their first utility in connecting businesses with consumers. Receiving in on chances to generate immersive, experiential consumer connections now will be, in my viewpoint, as beneficial as thieving an early guide in lookup engine advertising, social media advertising or cell marketing was in the early days of people technologies.
…and 1 to disregard for now
Wait for the wonders of Web3
And now, we shift on to a person tech trend which, whilst I continue to believe it to have the probable to be hugely transformative in the extensive run, may perhaps in actuality, not be pertinent to the the vast majority of businesses during 2023.
That pattern is Internet3 – a phrase which covers a amount of relevant systems together with decentralisation, blockchain, cryptocurrencies and non-fungible tokens (NFTs). A lot more specially, it describes strategies for a ‘decentralised internet’ that uses these systems to allow an on line practical experience that is person-owned and, perhaps, actually democratic. As opposed to the present-day on-line working experience that’s mostly owned and overseen by multinational tech corporations, imposing an ‘our-residence, our-rules’ plan on difficulties these kinds of as governance and flexibility of speech.
The problems dealt with by the World-wide-web3 strategy are essential. And I think attention-grabbing apps for all of the technologies will arise in the future.
But, it’s getting to be evident that irrespective of the hoopla, couple clear use scenarios have been established for them in many industries. What is far more, the domain has evidently turn into overrun in latest several years by fraudsters and scammers, building it a minefield for anybody seeking to get involved. The recent collapse of the cryptocurrency trade FTX and the implosion of the NFT bubble past yr stand as evidence of this.
After the debris and get-prosperous-quick strategies have been washed absent, then we’ll start out to see certainly valuable use circumstances emerging. But unless of course you occur to operate in one particular of the fields where by it has already been proven to be disruptive – these as economic products and services or logistics – this is just one tech trend that you could want to sit out for now, although maintaining an eye on how it develops in the near future.
Bernard Marr is a planet-renowned futurist, influencer and imagined leader in the fields of organization and technological know-how, a finest-advertising and award-winning creator of 21 guides as well as an adviser and mentor to a lot of of the world’s greatest-known organisations. His most new textbooks are Enterprise Trends in Exercise and Potential Competencies. |
asfiya_my_id_category_business_ | innovation | SIMILARITY: 0.4615
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revistafuture_org_FSRJ_article_view_110 | innovation | SIMILARITY: 0.5632
Applying the Creativity in Oder to Generate Innovation Projects: the Practical Case Study of a Didactic Strategy
DOI:
https://doi.org/10.24023/FutureJournal/2175-5825/2015.v7i1.187Keywords:
Innovation. Didactic Strategy. Creativity. Entrepreneurship.Abstract
A current challenge in teaching practice is to transform classrooms into laboratories to exchange experiences in courses whose goal is to enhance the professional skills in a practical and meaningful way. The search for improvement demonstrates that, increasingly, professionals become aware that organizations coexist in highly competitive environments, seeking to conquer more markets based on sustainable competitive advantages demanding fast responses of its employees. Considering that the process of creativity can be stimulated through the establishment of a suitable environment, this study aims to discuss the application of a didactic strategy developed for this purpose. Using the single case study methodology, it was used the technique of unstructured observation (informal or single) to carry out the collection and the recording of events that occurred during the strategy application. It discusses elements such as identifying opportunities, creativity, innovation and entrepreneurship, seeking their relationships to understand how it is possible to motivate the generation of proposals for innovative projects in educational environments. As a result, it is presented the perceptions of teachers on the didactic strategy applied, emphasizing that a suitable environment for the development of ideas encourages the student to propose solutions for the improbabilities, creating innovative alternatives to the identified needs.
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References
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Alsos, G. A.; Kaikkonem, V. (2004) Opportunities and Prior Knowledge: A Study of Experienced Entrepreneurs. Frontiers of Entrepreneurship Research.
Ardichvili, A; Cardoso, R.; Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18, p. 105-123.
Audy, J. L.N.; Morosini, M. C. (2006). Inovação e empreendedorismo na Universidade. Porto Alegre: EDIPUCRS.
Bautzer, D. (2009). Inovação: repensando as organizações. São Paulo: Atlas.
Bessant, J.; Tidd, J. (2007). Inovação e empreendedorismo. Porto Alegre. Bookman.
Dellabarca, R. (2002). Understanding the “opportunity recognition process” in entrepreneurship, and consideration of whether serial entrepreneurs undertake opportunity recognition better than novice entrepreneurs. MBA Dissertation. University of Cambridge
Fernandes, R. F. (2011). Uma proposta de modelo de aquisição do conhecimento para identificação de oportunidades de negócio nas redes sociais. Mestrado em Engenharia e Gestão do Conhecimento – Programa de Pós-Graduação em Engenharia e Gestão do Conhecimento, UFSC, Florianópolis, Brasil.
Ferreira, A. B. H. (1988) Dicionário Aurélio Básico da Língua Portuguesa. Rio de Janeiro: Nova Fronteira.
Frazon, A.G. (2007). Os três cérebros (teste quociente tri cerebral). 2007. Recuperado em 20 de agosto de 20014, de http://www.artigos.com/artigos/humanas/sucesso-e-motivacao/os-3-cerebros-(teste-quociente-tricerebral)-1749/artigo/#.VAIKdWa5f4h.
Freitas, R. F. (2012). Você é mais metódico ou intuitivo? Entenda como seu cérebro funciona. Recuperado em 20 de agosto de 2014 de http://noticias.uol.com.br/saude/ultimas-noticias/redacao/2012/07/24/descubra-se-voce-tem-mente-convergente-e-divergente-para-obter-mais-sucesso-e-qualidade-de-vida.htm.
Frezatti, F. F.; Kassai, Sílvia. Estudo do impacto de um curso MBA em controladoria na evolução de seus egressos. Rev. contab. finanç. [online]. 2003, vol.14, pp. 54-65. Recuperado em 20 de agosto de 2014 de http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1519-70772003000400003&lng=en&nrm=iso.
GEM - Global Entrepreneurship Monitor (2012). Relatório executivo. Sebrae.
Gielnik, M. M.; Kramer, A. C.; Kappel, B.; Frese, M. (2012). Antecedents of Business Opportunity Identification and Innovation: Investigating the Interplay of Information Processing and Information Acquisition. Applied Psychology : An International Review.
Gonçalves, V.; Campos, C. (2012). Gestão de mudanças: o fator humano na liderança de projetos. Rio de Janeiro: Brasport.
Holmén, R. (2007). What are innovative opportunities? Industry and innovation. Recuperado em 20 de julho de 2014 de www.findarticles.com/businesspublication.
Koen, P. A.; Ajamian, G. M.; Boyce, S.; Clamen, A.;Fisher, E.; Fountoulakis, S.; Johnson, A.; Puri, P.; Seibert, R. (2002) Fuzzy Front End: effective methods, tools, and techniques. In: BELLIVEAU, P.; GRIFFIN, A.; SOMERMEYER, S. (Ed.). The PDMA toolbook 1 for new product development. New York: John Wiley & Sons Inc., p. 5-35.
______________________; Burkart, R.; Clamen, A.; Davidson, J.; D'amores, R.; Elkins, C.; Herald, K.; Incorvia, M.; Johnson, A.; Karol, R.; Seibert, R.; Slavejkov, A.; Wagner, K.(2001). Providing clarity and a common language to the "fuzzy front end". Research Technology Management, v. 44, n. 2, p. 46-55.
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______________; Kartajaya, H.; Setiawan, I. (2010). Marketing 3.0. As forças que estão definindo o novo marketing centrado no ser humano. 3ª reimpressão. Rio de janeiro: Elsevier.
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innlightmarketing_com_ferrando_cropped-ferrando-icon_ | innovation | SIMILARITY: 0.4654
Welcome to InnLight Marketing - a service established in the summer of 1998, dedicated to helping small business owners maximize their company's potential and optimize their overall profitability. I specialize in bed and breakfasts, boutique hotels, vacation rentals, restaurants and a host of other owner-operated businesses.
It is my passion to work with entrepreneurs - individuals who are noted for having an independent energetic spirit; who express a readiness and courage to undertake or experiment; who organize, manage and assume the risks of building a business from the germ of a creative idea. Or as Kilby noted, "Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services ... a person with a high need for achievement."
- Christine Gustafson, InnLight Marketing |
www_wacom_com_fr-fr_about-wacom_social-initiatives_connected-ink-2022 | innovation | SIMILARITY: 0.4141
Have humans really evolved since their origins?
Do Wacom’s technology and tools really contribute to human creativity?
These two questions were the themes of Connected Ink 2022, which was held in November 2022 and took place over the course of two weeks in Tokyo, Seoul, Shanghai, Dusseldorf and Portland. Due to the situation of the pandemic, many members were finally able to meet in person after some time had passed. Here are a few sessions from Connected Ink 2022 in Tokyo that reflected on these loaded questions.
*Connected Ink is an event that has been organized by Wacom since 2016 with the quest to explore new directions in art, human expression, learning and the technologies that support them. The theme is always focused on the topic of Creative Chaos, while defining different key questions during each event started in 2020.
“Yuify” – Preserving and conveying the evidence of creators' creations and their stories
Wacom Yuify is a technology that allows artists and their works to record the proof, trajectory and story of their creations. This technology was developed to add new and unique value to artworks that were created with the utmost care and passion. Yuify is able to protect the artist's rights and pieces of artwork by embedding IDs and micro-marks directly into a piece, proving who created it. Along with the evolution of technology, the project team talked about their desire to preserve the warmth in art pieces that are created by humans. This was one of the sessions in which the two big questions were discussed in depth. The speakers internalized the questions, delved into them as if their own and elaborated upon them to take the talk into a new dimension.
Will technology help family connections evolve?
mui Lab and Wacom have continued co-creating after developing “Height Marking in Wood”, a product that records a family’s history in digital ink. At Connected Ink 2022, "muihaus." was unveiled for the first time, as a smart home that fosters family bonding beyond time and space. The words inscribed on the wood with digital ink by family members were accumulated and tied to their birthdays, anniversaries and other important dates, allowing each home to share family memories together. For this project, discussing the importance of having marginal space in technology and improving accuracy was the main topic of conversation. What is the significance of marginal space? Marginal space stimulates freedom and creativity, it may even lead to the discovery of new ways for humans to interact with technology.
Have humans really evolved?
This session discussed the different ways AI and humans (co)create. To confront the topic from various angles, speakers from different walks of life, such as a musician, a creator, a thinker, a brain scientist and an AI engineer were invited. AI is capable of learning at a speed that humans cannot, but when it comes to creation, there are still many things AI cannot do. Brain wave research has shown that alpha waves (the wavelength of relaxation) appear in the human brain when creating. They say that creators have a moment of immersion in which they want to draw even if it means cutting back on sleep. This is one of the major desires of the creative process. So the question remains: Have humans really evolved? During the final session of the series, NEO IHATOV, a magic lantern tells a story about life on the stage accompanied by a string quartet, expressing an ideal world built by a subatomic computer.
What happens here is everything
The special world of Connected Ink 2022, which emerged from two powerful questions, creates a sweet sanctuary protected by a magic spell according to CEO and President, Nobu Ide. It is a place where emotions, domains, attributes and even the wonders of the world and people are all accepted.
Are we moving forward?
Is there a point to any of us?
There is no right or wrong answer about success or failure at Connected Ink. We believe this is summed up perfectly in Nobu’s words, "What happens here is everything.”
At Connected Ink 2023, we will explore our fundamental values and what we cherish through the chosen theme, "Back to the Forest”.
* "We will meet again, in the forest” by Satoru Kobayashi |
ofbyandfor_org_a-deep-dive-into-new-television-technology-your-passport-to-a-world-of-discovery-go-t | innovation | SIMILARITY: 0.4376
In 1975, there was a median of 1 citation of scientific literature in every three patents granted in the united states; by 1989, this increased to a mean of 1 citation per patent. The common was skewed upwards by patents related to the pharmaceutical business, chemistry, and electronics. A 2021 analysis reveals that patents which are based mostly on scientific discoveries are on average 26% extra useful than equivalent non-science-based patents.
Is That This The Future Of Comedy? The Ai Acts Taking To The Stage On The Edinburgh Fringe
A Michigan girl who was eight months pregnant turned the newest person to be falsely charged after police used facial recognition technologyto arrest her on suspicion of carjacking and theft. We all use GPS every day; it has remodeled our lives and lots of of our companies. But whereas today’s GPS is correct to within 5 to 10 meters, new hyper-accurate positioning technologies have accuracies within a few centimeters or millimeters.
How Does Facial Recognition Technology Work?
Examples of techno-utopian goals embrace post-scarcity economics, life extension, mind importing, cryonics, and the creation of artificial superintelligence. Major techno-utopian actions include transhumanism and singularitarianism. The ethics of technology is an interdisciplinary subfield of ethics that analyzes technology’s ethical implications and explores methods to mitigate the potential unfavorable impacts of latest applied sciences.
A 2017 survey found no clear consensus among economists on whether or not AI would enhance long-term unemployment. According to the World Economic Forum’s “The Future of Jobs Report 2020”, AI is predicted to replace 85 million jobs worldwide, and create ninety seven million new jobs by 2025. From 1990 to 2007, a examine in the U.S by MIT economist Daron Acemoglu showed that an addition of 1 robot for every 1,000 employees decreased the employment-to-population ratio by zero.2%, or about 3.3 employees, and lowered wages by 0.42%. Concerns about technology changing human labor nevertheless are long-lasting. For description of the supplies that are each the thing and means of manipulating the environment, see elastomers; industrial ceramics; industrial glass; metallurgy; mineral deposit; mineral processing; mining; plastic. For the generation of energy, see power conversion; coal mining; coal utilization; petroleum manufacturing; petroleum refining.
Woodruff later discovered that she was implicated as a suspect by way of a photograph lineup shown to the victim of the robbery and carjacking, following an unreliable facial recognition match,’ the court paperwork read. “Sometimes the workload is a bit sluggish, but I have by no means not worked,” she told her managers, based on the FWC findings. The evaluation found she didn’t work her rostered hours for 44 days, began late on 47 days, finished early on 29 days, and carried out zero hours of work on 4 days.
Zuckerberg’s Meta Comes Beneath Assault From Human Rights Campaigners
Treasury Department sanctioned Blender.io, which marked the primary time it has taken motion against a mixer, to try and crack down on North Korean hackers. Although many shoppers just like the privacy of cryptocurrency, many also argue that it wants extra transparency and stability. Since the 1970s, technology’s impact on the surroundings has been criticized, resulting in a surge in funding in photo voltaic, wind, and other types of clean power. Technologies have contributed to human welfare by way of increased prosperity, improved comfort and high quality of life, and medical progress, however they’ll also disrupt current social hierarchies, trigger pollution, and harm individuals or groups. The Renaissance period produced many inventions, together with the introduction of the movable kind printing press to Europe, which facilitated the communication of knowledge.
Modern research has turned to analyze the web’s downsides, including disinformation, polarization, hate speech, and propaganda. Another facet of the cumulative character of technology that can require further investigation is the manner of transmission of technological innovations. This is an elusive downside Technology News, and it’s needed to accept the phenomenon of simultaneous or parallel invention in circumstances in which there’s insufficient evidence to point out the transmission of ideas in one direction or one other.
For more on the controversy about whether the Internet is “making us stupid,” visit ProCon.org. Many discoveries also arose from pure likelihood, like the discovery of penicillin because of unintentional lab contamination. Since the 1960s, the assumption that government funding of primary analysis would result in the invention of marketable technologies has lost credibility. Probabilist Nassim Taleb argues that national analysis applications that implement the notions of serendipity and convexity by way of frequent trial and error usually have a tendency to result in useful improvements than research that aims to reach specific outcomes. Other fields of ethics have needed to deal with technology-related points, together with army ethics, media ethics, and academic ethics. It didn’t take long to discover that wheeled wagons could be used to hold heavy hundreds.
It has already been observed that technology includes the appliance of purpose to strategies, and in the twentieth century it came to be thought to be almost axiomatic that technology is a rational activity stemming from the traditions of contemporary science. Nevertheless, it ought to be noticed that technology, within the sense by which the term is being used here, is way older than science, and likewise that techniques have tended to ossify over centuries of practice or to turn out to be diverted into such para-rational workout routines as alchemy. The fashionable philosophy of progress cannot be learn again into the historical past of technology; for most of its lengthy existence technology has been nearly stagnant, mysterious, and even irrational. |
blog_messe-duesseldorf_de_tag_start-ups__lang_en | innovation | SIMILARITY: 0.4591
Messe Düsseldorf is an Important Incubator for Innovative Start-ups: Interview with Dr. Christian Plenge at MEDICA 2022
Start-ups are the basis for economic growth. New ideas, products, services and business models not only modernise the economic structure, but also create new jobs. That is why, as an international trade fair company, it is particularly close to our hearts to promote innovative start-ups with a high growth potential. |
sametglobal_com | innovation | SIMILARITY: 0.4287
Global Powered Innovation
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Innovative product design in line with market needs is the core focus of SAMET's Product Development. The company's Europe and Turkey-based design teams and production facilities enable the creation of value-added products that cater to diverse cultures and regions.
SAMET, boasting a workforce of over 1000 employees in its manufacturing facilities, is equipped with state-of-the-art, high-capacity technology across an area of 60,770 m². R&D Institute plays a vital role in upholding the company's production integrity pillars, which are based on innovation and design-focused production.
Product Showcase
In 5 different product groups, SAMET
has been developing more than 6.000 innovative products.
Product Groups
Hinge Systems
Premium soft-close, self-close and special application hinges for smooth, silent, and stylish cabinet closures
Learn moreDrawer Systems
Transform your drawers with SAMET's innovative drawer slides and drawer box systems, delivering superior functionality and durability for a high-end design.
Learn moreDrawer Slides Systems
Drawer Slide Systems, produced due to SAMET's experience in developing innovative products and its cutting-edge technologies.
Learn moreLift-Up Door Systems
Effortless and silent lift-up cabinet doors with SAMET's advanced technology for maximum space utilization and modern convenience.
Learn moreDiscover the Best Solutions
New possibilities with SAMET’s unique, innovative solutions tailored to your needs.
Touch the SAMET’s Digital World
Experience SAMET's digital world and discover a universe of technological innovation.
Our Services
B2B Partners Club
E-business B2B platform offering an effortless order process, order tracking, financial operations, and other essential services for seamless business transactions.
Learn moreOmni-Kit App
The ultimate mobile app for both manufacturers and end users, providing easy access to all information about our world-class furniture technical accessories.
Learn moreB2C Masters Club
Explore our B2C e-commerce platform's products with ease - all information, including features, assembly info, videos, and images, available in one place.
Learn moreMAM
Easily find what you're looking for with a digital product roadmap for furniture, available online and at your fingertips.
Learn more |
www_ankarainteriors_com_en_projects_residential_detail_630_hekimkoy-house_image_4274 | innovation | SIMILARITY: 0.4128
Every project adds a new breath, a new excitement. Every contract is an opportunity for us to raise the level. Our business logic with this ideology makes us "trend maker" rather than being trend follower.
Ankara İç Mimarlık ® All right reserved.
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ericjacobsononmanagement_blogspot_com_2025_01_how-to-embrace-change_html | innovation | SIMILARITY: 0.4142
If you want to learn how to more effectively embrace change, read Build For Tomorrow, by Jason Feifer, Editor in chief of Entrepreneur magazine and host of the podcasts Build For Tomorrow and Problem Solvers.
“My book is for anyone facing down an uncertain future, as well as a practical guide for every entrepreneur and aspiring entrepreneur,” says Feifer.
Organized around the four phases of change, Feifer shares personal insights and learnings from his interviews with success entrepreneurs and changemakers who have experienced tectonic shifts in work, culture, and life.
The four phases of change are:
- Panic
- Adapt
- New Normal
- Wouldn’t Go Back – When we gain something so new and great that we wouldn’t want to go back to a time before we had it.
“Change is coming. It’s here. It cannot be stopped! And when it comes for us, we really only two choices – to embrace it, or to fight a losing fight,” explains Feifer.
Therefore, Feifer teaches that:
- When in the Panic phase of change, pause when other panic.
- Next, in Adaptation, change first or, better yet, before you have to.
- Within the New Normal phase, lead the charge to change.
- And, finally, in the Wouldn’t Go Back phase, seize new opportunities.
By reading the book, you’ll learn in great detail how to accelerate the change process—lessen your panic, adapt faster, define the new normal, and thrive going forward.
Jason Feifer
Feifer answers these questions for us:
Question: Of the four phases of change, which is typically the most difficult for people to work through and why?
Feifer: You'd think it would be Panic, but here's the thing about that phase: Everyone knows that panic feels terrible, so they'll do whatever they can to stop feeling that way. That's why I think the hardest phase is really New Normal — because that's where we get comfortable again, and people love comfort. A lot of people stop evolving at New Normal; they don't push themselves to make that extra step, and really challenge the way they work and live.
Question: Change is one of the most difficult things for people. Do you believe the pandemic helped demonstrate to people that change can be good? And will that learning carry forward?
Feifer: It definitely demonstrated that. I don't mean to discount loss and tragedy, which of course happened, but it is also true that many people and companies experienced tremendous growth. So, what happens next time these people confront change? I hope they'll remember this moment and feel more empowered, but they'll also have to be careful not to fall into the "This Time Is Different" mindset. It happens all the time — we know that change helped us before, but now we see a new change and we think this time is different. But it's not. Yes, every change looks and feels a little different, but the experience and potential are ultimately the same.
Question: What is your biggest piece of advice to readers who want to be more forward thinking?
Feifer: Consider why change is so hard. Here's my theory: We often equate it with loss, and loss is so much easier to see than to see gain. We know what we're comfortable with, and therefore we know what we'll lose -- and because we want to see the future, we start to extrapolate that loss? We think: "I'll lose this, and then I'll lose this, and then I'll lose that..."
But, that's not how it works. Change leads to gain too, and that's much harder to see. So we need to start training ourselves to not only trust that there's gain, but also to start extrapolating the gain: To say, "this could lead to that, which will provide me with that, which will..."
Thank you to the book’s publisher for sending me an advance copy of the book.
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oge_mit_edu_oge_news_meet-the-2022-23-accenture-fellows_ | innovation | SIMILARITY: 0.4352
This year's fellows will work across research areas including telemonitoring, human-computer interactions, operations research, AI-mediated socialization, and chemical transformations.
School of Engineering
Launched in October 2020, the MIT and Accenture Convergence Initiative for Industry and Technology underscores the ways in which industry and technology can collaborate to spur innovation. The five-year initiative aims to achieve its mission through research, education, and fellowships. To that end, Accenture has once again awarded five annual fellowships to MIT graduate students working on research in industry and technology convergence who are underrepresented, including by race, ethnicity, and gender.
This year’s Accenture Fellows work across research areas including telemonitoring, human-computer interactions, operations research, AI-mediated socialization, and chemical transformations. Their research covers a wide array of projects, including designing low-power processing hardware for telehealth applications; applying machine learning to streamline and improve business operations; improving mental health care through artificial intelligence; and using machine learning to understand the environmental and health consequences of complex chemical reactions.
As part of the application process, student nominations were invited from each unit within the School of Engineering, as well as from the Institute’s four other schools and the MIT Schwarzman College of Computing. Five exceptional students were selected as fellows for the initiative’s third year.
Drew Buzzell is a doctoral candidate in electrical engineering and computer science whose research concerns telemonitoring, a fast-growing sphere of telehealth in which information is collected through internet-of-things (IoT) connected devices and transmitted to the cloud. Currently, the high volume of information involved in telemonitoring — and the time and energy costs of processing it — make data analysis difficult. Buzzell’s work is focused on edge computing, a new computing architecture that seeks to address these challenges by managing data closer to the source, in a distributed network of IoT devices. Buzzell earned his BS in physics and engineering science and his MS in engineering science from the Pennsylvania State University.
Mengying (Cathy) Fang is a master’s student in the MIT School of Architecture and Planning. Her research focuses on augmented reality and virtual reality platforms. Fang is developing novel sensors and machine components that combine computation, materials science, and engineering. Moving forward, she will explore topics including soft robotics techniques that could be integrated with clothes and wearable devices and haptic feedback in order to develop interactions with digital objects. Fang earned a BS in mechanical engineering and human-computer interaction from Carnegie Mellon University.
Xiaoyue Gong is a doctoral candidate in operations research at the MIT Sloan School of Management. Her research aims to harness the power of machine learning and data science to reduce inefficiencies in the operation of businesses, organizations, and society. With the support of an Accenture Fellowship, Gong seeks to find solutions to operational problems by designing reinforcement learning methods and other machine learning techniques to embedded operational problems. Gong earned a BS in honors mathematics and interactive media arts from New York University.
Ruby Liu is a doctoral candidate in medical engineering and medical physics. Their research addresses the growing pandemic of loneliness among older adults, which leads to poor health outcomes and presents particularly high risks for historically marginalized people, including members of the LGBTQ+ community and people of color. Liu is designing a network of interconnected AI agents that foster connections between user and agent, offering mental health care while strengthening and facilitating human-human connections. Liu received a BS in biomedical engineering from Johns Hopkins University.
Joules Provenzano is a doctoral candidate in chemical engineering. Their work integrates machine learning and liquid chromatography-high resolution mass spectrometry (LC-HRMS) to improve our understanding of complex chemical reactions in the environment. As an Accenture Fellow, Provenzano will build upon recent advances in machine learning and LC-HRMS, including novel algorithms for processing real, experimental HR-MS data and new approaches in extracting structure-transformation rules and kinetics. Their research could speed the pace of discovery in the chemical sciences and benefits industries including oil and gas, pharmaceuticals, and agriculture. Provenzano earned a BS in chemical engineering and international and global studies from the Rochester Institute of Technology. |
www_darkgenic_com_mockup-94cad37a-jpg_ | innovation | SIMILARITY: 0.4053
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web_sfc_keio_ac_jp__iba_sb_sb_cgi_cid_21 | innovation | SIMILARITY: 0.4511
EXPLORING CREATIVE SOCIETY (GIGA) 2022
Faculty of Policy Management / Faculty of Environment and Information Studies, Keio University
Faculty-in-charge: Takashi Iba
Semester: Fall semester (2nd half of semester), 2022
Day and Time: Friday 1st & 2nd Period
Credits: 2
Delivery: Fully Online
OBJECTIVES AND TEACHING METHOD
What would society be like in the future? This class sets off by imagining that society of the future will be a “Creative Society” where each and every person makes full use of their own creativity that they originally hold within themselves. In a creative society, it will become a commonplace for everyone to “create” in many different fields and domains.
In the past, “Information Society,” which began with the advent of the Internet, changed our lives, organizations, and society. In the same way, the arrival of Creative Society will bring enormous change in the way we live, organize and live in society.
Imagining what those changes are and what they will bring is an important in preparation for the future. Methodologies and tools regarding the creation of a future where we can live well are important. In this course, I will share an idea that I have devoted myself to for a decade, my relevant works and my experience with you.
The idea is to create and utilise ‘pattern languages’ for creative human actions in order to encourage people to improve their practices and dialogue in many domains. Pattern language is the media for identifying common patterns of good practices embedded in specific domains and sharing the wisdom with others. It was originally proposed in the architecture domain in the 1970s and has since been applied to various domains such as software development, education and organisations.
For the past 15 years, my collaborators and I have created more than 80 pattern languages on diverse topics that provide tacit practical knowledge of creative human actions, comprising more than 2,000 patterns in total. Topics include the following: learning, collaboration, presentation, project design, open dialogue, education, reading, music composition, project design, startup, value-creation marketing, social intrapreneurs, change making, cooking, living well with working and parenting, living well with dementia, elderly care, management of child care, employment of people with disabilities, welfare innovation, hospitality, life transition, beauty in everyday life, natural living, digital transformation, disaster prevention and public policy design.
These pattern languages have been practically utilised to improve practices and generate dialogues among people in various organisations and communities. I also have developed a methodology and philosphy for creating a pattern language that contains aspects of both of science and art. You will learn the case of a new type of academic study, which I call "Studies on Creative Practice".
In this class, students are not expected to simply listen passively, but to participate with an attitude of fully exercising your imagination, envisioning the future, and grasping important ideas and practical tips on their own. In this class, there will also be time for students to practice and talk with each other in the Zoom breakout rooms, so please actively participate in them as well. Therefore, it is required to turn on your Zoom camera to show your reactions and to naturally interact with your classmates.
Message from Professor Takashi Iba to the students:
“The future will come as time goes by. But it may not be the future that we all hope for. Or rather, if we don’t take action, the future we hope for will never come. That is why we must continue to create ideals, visions, and things to realize them for the future. This class is designed to let everyone know and feel that there are adults out there who are doing all that they can (especially in creative and exciting ways) for a better future. Welcome to the way of Creating our future ourselves! I hope you will be inspired and use it as energy to light up your future.”
CLASS SCHEDULE
#1-2 - Dec. 2nd: Creative Society and Pattern Language as Media
You will learn what is a vision of "creative society" and media that is called "pattern language". “Creative Society” is defined as a society where people create their own goods, tools, concepts, knowledge, mechanisms, and ultimately the future with their own hands. Creation in this society is no longer limited to just companies and organizations, but is entrusted to each and every individual. In such a creative society, pattern languages are key media for supporting creative acts. A Pattern Language is a collection of information called “patterns,” which together works in a language-like structure to scribe out the practical knowledge related to a certain field of knowledge. In addition, we will hold a dialogue workshop with using a pattern language for experiencing how to use a pattern language.
#3-4 - Dec. 9th: Utilizing Pattern Languages
You will learn what kind of pattern languages have been created and how they were utilized in the real world: learning, collaboration, presentation, project design, open dialogue, education, reading, music composition, project design, startup, value-creation marketing, social intrapreneurs, change making, cooking, living well with working and parenting, living well with dementia, elderly care, management of child care, employment of people with disabilities, welfare innovation, hospitality, life transition, beauty in everyday life, natural living, digital transformation, disaster prevention and public policy design. This class will be provided as a video on demand.
#5-6 - Dec. 16th: Creation Process of Pattern Language
You will learn how to create a pattern language, which the methodology has been developed in Iba Lab, Keio SFC. The process consists of three phases: Pattern Mining, Pattern Writing, and Pattern Symbolizing. You will experience pattern writing, following the Pattern Writing Sheet and give a short presentation in the class.
#7-8 - Dec. 23rd: Community Development (Guest Speaker: Mitsu Yamazaki)
We will invite Mitsu Yamazaki as a guest speaker who is involved in creative activities related to the Creative Society. The bio of Mitsu Yamazaki is as follows:
Mitsuhiro Yamazaki
CEO, MITSU YAMAZAKI LLC
Visiting Professor, Yokohama National University
Mitsu is an urban planner and an international business strategist based in Tokyo. Mitsu has built his career in the United States for the last 24 years, including time in Mexico and brings a unique perspective to his projects in urban development, smart city technologies and international business development.
Prior to being an independent consultant, he worked as the International Business Development Officer for Prosper Portland, where he led the export development and foreign direct investment recruitment efforts for the City of Portland (Oregon). During his tenure he worked on a successful global trade development initiative called We Build Green Cities to guide the building of more sustainable cities around the world engaging Portland's urban design firms and best practices. One of the most notable projects he led is called Kashiwanoha Smart City Campus master plan in Japan. It is currently the largest LEED Platinum ND project in the world and was awarded the MIPIM award.
Previously, Mitsu was a Director of Corporate Services for TIP Strategies, an Austin-based economic development consulting firm providing site selection, international business development and strategic planning services to clients in government, renewable energy and automotive sectors.
Before TIP, he worked as the Vice President at San Antonio Economic Development Foundation as well as a Business Development Manager for Yates Construction Co., an international construction/engineering firm, focused on major industrial and commercial development projects. His prior clients include Toyota, Nissan, Honda, MUJI, Lowe’s Home Improvement and Ajinomoto.
He currently serves as a strategic advisor to the City of Tsukuba, a consultant to the World Bank’s Tokyo Development Learning Center and advisor to several corporations and municipalities in the U.S. and Japan. He is a Senior Fellow at the Center for Public Services at Portland State University, Senior Fellow at Keio University (SFC).
#9-10 - Jan. 6th: Pattern Language as a Work
The feature of pattern language is not limited to functional aspect; It is also a kind of an artistic work such as novel, song and film. Pattern languages are sometimes considered as a new kind of literature. You will learn fascinating design with wholeness and fine detail like a story emmbedded in a pattern language and structure for pattern illustrations. You will also experience drawing pattern illustration and giva a short presentation in the class.
#11-12 - Jan. 13th: Principles of Natural Deep Creation
Writers, artists, and composers sometimes talk what happens in their creation. I have studied what they said for a long time, and discovered very interesting similarities, which is unfamiliar in general. The findings are organized into principles, which I call "Principles of Natural Deep Creation". You will learn the principles and discuss with reflecting on your experience.
#13-14 - Jan. 20th: Collaborative Design with Future Language
In the last class, you will learn a method for collaborative design with involving people, which I call "Future Language". Future Language is made by defining new “words” that represent visions or ideas for the future and collecting these words into a language. With these words, people are able to think of, imagine, and talk about a more richly imaginable future and collaborate towards it. You will learn cases of application in desiging restaurant, learning space, play field, workplace, and farmers market. You will experience creating a personal future language and giva a short presentation in the class.
#15: Reflection
Reflecting on the lectures.
STUDENT SCREENING
Only the selected students can take this course.
Number of students in the class (scheduled) : About 150
Pre-registration screening by submitted an assignment
Self-Introduction Sheet
Submit a one-page, engaging summary about yourself in a PDF format..
This assignment is going to be shared among the instructor and guest speaker in advance to let them know the students’ characteristics and promote smoother engagements and communications over zoom calls.
The introduction should entirely cover the following; where you have lived, what you have done, what your interests are and what you are doing/going to study at SFC. Please include what you would like to do and dreams/challenges you may have in the future if any.
Be sure to keep it to ONE PAGE (neither too much nor too little, but just the right amount of information to get to know you). Please include your name, grade, and photos of yourself and what represents you. There is no specific requirement/number limitation on the amount of photos, but ones that most explains your personality are preferable.
This screening is not asking for a typical resume or wordy application, but something that is designed according to your aesthetic. The most important things are to make it visually attractive, and easy to understand.
The screening is not designed to see if your interests and experience match to the contents of class. However, if you don’t meet the above assignment and format requirements (e.g., not writing the assignment properly, only writing and not including visual elements, submitting too little or too much in terms of volume, submitting in a file other than PDF format, etc.), you may not be accepted.
We are really looking forward to seeing your unique introductions!
Assignments, Examination and Grade Evaluation
Grading will be based on attendance, class participation including practice and reflection (60%) and final report (40%).
Advice
- In the class, it is required to turn on your Zoom camera to show your reactions and to naturally interact with your classmates.
MATERIALS AND READING LIST
- Takashi Iba & Fumio Kajiwara, translated by Ayaka Yoshikawa, Project Design Patterns: 32 Patterns of Practical Knowledge for Producers, Project Managers, and Those Involved in Launching New Businesses, CreativeShift, 2019
- Takashi Iba with Iba Lab, Learning Patterns: A Pattern Language for Creative Learning, CreativeShift, 2014
- Takashi Iba with Iba Lab, translated to German by Reinhard Bauer, Petra Szucsich & Martin Sankofi, Learning Patterns: Eine Mustersprache für kreatives Lernen, CreativeShift, 2018
- Takashi Iba with Iba Lab, Presentation Patterns: A Pattern Language for Creative Presentations, CreativeShift, 2014
- Takashi Iba with Iba Lab, Collaboration Patterns: A Pattern Language for Creative Collaborations, CreativeShift, 2014
- Takashi Iba & Makoto Okada (eds), Iba Lab., and DFJI (Dementia Friendly Japan Initiative), Words for a Journey: The Art of Being with Dementia, CreativeShift, 2015
- Tomoki Furukawazono & Takashi Iba, Survival Language Project, Survival Language: A Pattern Language for Surviving Earthquakes, CreativeShift, 2015
- Mary Lynn Manns and Linda Rising, Fearless Change: Patterns for Introducing New Ideas, Addison-Wesley, 2004
- Mary Lynn Manns and Linda Rising, More Fearless Change: Strategies for Making Your Ideas Happen, Addison-Wesley, 2015 |
www_jennycapondraws_com_post_listen-to-the-young-people-they-know | innovation | SIMILARITY: 0.4119
Hello! Happy new year for 2023. Without expectation of regularity, or any kind of accidental declaration of specific intentions, I'm going to put some of my news, scribblings projects and the occasional ramble (both kinds) here. Sometimes as a graphic recorder, I'm lucky enough to listen in to people's conversations and ideas about some really interesting things. Often hopeful and inspirational things. And it's a total privilege to be a fly on the wall.
Like this insight from some brilliant young people, who as part of the Triumph Network of research, came together in Edinburgh to envision what a mentally healthy society for young people could look like. 'No more I should be' they said. 'Keep to your values'. 'Recognise the impact of social media' and 'we all have different paths - celebrate them'. 'Listen to young people - they know best'. I think they do. Full image here.
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eduvisors_com_tag_audit-standard_ | innovation | SIMILARITY: 0.4305
Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people. |
www_core77_com_posts_17079_Introducing-OpenIDEO | innovation | SIMILARITY: 0.4922
IDEO has just launched OpenIDEO, their new platform to solve global challenges through a community of creative thinkers, which, of course, you are invited to join. They've made a nice video explaining how open innovation works, above.
This community will receive a string of design challenges, beginning with Jamie Oliver's Food Revolution challenge, posing the question "How can we raise kids' awareness of the benefits of fresh food so they can make better choices?" The challenge ends October 8th, but as the whole process is collaborative and open from start to finish, better to get involved now by joining here.
And finally, a short video from Jamie Oliver about his challenge:
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sharpcircle_info_ | innovation | SIMILARITY: 0.4013
We advocated sustainable products and development services - particularly for disadvantaged communities and growing markets. Led by James Armstrong, a patient leader and creative diplomat with an itch for hunting new opportunities and growing into new markets.
Anchored on Vancouver Island with colleagues and partners across Canada and the World. My team and I are proven adventurers, innovative entrepreneurs and capable administrators with ample skills and resources. I advocate issues that are meaningful and develop projects that have a strong impact on local communities.
Noted for pushing the envelope to get the job done. In addition to pursuing and participating in many notable infrastructure projects (especially in renewable energy), launching hundreds of new products, and leading conservation initiatives to key institutional stakeholders and the general public.
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ilikecix_net_tjmv106-a-hub-of-creativity-and-innovation_ | innovation | SIMILARITY: 0.4856
TJMV106: A Hub of Creativity and Innovation
In the ever-evolving scene of advanced media and innovation, TJMV106 stands out as a dynamic stage devoted to inventiveness, development, and collaboration. Built up with the mission to back specialists, makers, and trailblazers, TJMV106 has gotten to be a go-to asset for those looking to investigate the crossing point of craftsmanship and innovation. This article digs into the beginnings of TJMV106, its center offerings, and the affect it has on the inventive community.
The Roots of TJMV106
TJMV106 was established by a bunch of energetic people who recognized the require for a devoted space that cultivates imagination and collaboration among specialists and tech devotees. The title “TJMV106” reflects a mix of imaginative vision and specialized ability, symbolizing the union of different disciplines in the imaginative process.
From its beginning, TJMV106 pointed to make an comprehensive environment where people seem come together to share thoughts, learn from one another, and thrust the boundaries of inventiveness. Over the a long time, it has advanced into a multifaceted stage that has a assortment of occasions, workshops, and collaborative projects.
Core Offerings of TJMV106
TJMV106 gives a wide cluster of administrations and openings that cater to specialists, makers, and trailblazers. Here are a few of the center offerings that make TJMV106 a one of a kind and important resource:
1. Imaginative Workshops and Classes
At the heart of TJMV106’s mission is its commitment to instruction and expertise advancement. The stage has various workshops and classes covering different aesthetic disciplines, counting visual expressions, music generation, realistic plan, and computerized media. These sessions are driven by experienced experts who share their information and ability with participants.
Whether you’re a apprentice looking to investigate a unused medium or an experienced craftsman looking for to refine your aptitudes, TJMV106 offers something for everybody. The hands-on nature of the workshops cultivates an locks in learning environment, permitting members to test, make, and grow.
2. Collaboration Spaces
One of the standout highlights of TJMV106 is its collaboration spaces, planned to encourage cooperation and inventive trade. These spaces are prepared with state-of-the-art innovation and assets, making them perfect for specialists and trailblazers to brainstorm, create ventures, and collaborate on inventive endeavors.
By giving a physical space for collaboration, TJMV106 empowers intrigue ventures that mix craftsmanship, innovation, and development. This approach not as it were improves the inventive handle but moreover cultivates a sense of community among participants.
3. Shows and Showcases
TJMV106 frequently has shows and exhibits that highlight the work of neighborhood craftsmen and makers. These occasions give a stage for specialists to display their work to a more extensive group of onlookers, picking up perceivability and acknowledgment inside the community.
The presentations regularly include a assorted run of imaginative expressions, from conventional depictions to intelligently establishments. By exhibiting the gifts of rising and built up craftsmen, TJMV106 contributes to the social dynamic quality of the locale and motivates others to investigate their claim creativity.
4. Computerized Media Production
In today’s advanced age, media generation plays a significant part in the imaginative scene. TJMV106 offers assets and back for people looking to create high-quality computerized substance, counting recordings, podcasts, and interactive media projects.
The stage gives get to to recording studios, altering suites, and specialized help, empowering makers to bring their dreams to life. By cultivating a culture of media generation, TJMV106 enables people to tackle the control of narrating through computerized platforms.
5. Organizing Opportunities
Building associations inside the imaginative community is basic for specialists and trend-setters. TJMV106 has organizing occasions that bring together craftsmen, industry experts, and devotees to share thoughts and investigate potential collaborations. These occasions make a steady environment where people can interface, trade information, and motivate one another.
The Affect of TJMV106
TJMV106 has made a noteworthy affect on the nearby and territorial inventive community. Its accentuation on instruction, collaboration, and imaginative expression has come about in various victory stories and transformative encounters for members. Here are a few of the ways in which TJMV106 has contributed to the inventive landscape:
1. Bolster for Rising Artists
By giving assets, workshops, and show openings, TJMV106 has ended up a imperative back framework for rising craftsmen. Numerous people have effectively propelled their careers after partaking in TJMV106’s programs, picking up presentation and certainty in their abilities.
2. Cultivating Innovation
TJMV106’s collaborative approach empowers development by bringing together people from differing foundations and disciplines. This intrigue center frequently leads to groundbreaking ventures that thrust the boundaries of inventiveness and challenge ordinary norms.
3. Community Engagement
The stage effectively locks in with the nearby community, organizing occasions that welcome support from inhabitants and guests alike. This engagement cultivates a sense of having a place and energizes people to take portion in the imaginative handle, improving the social texture of the region.
4. Social Enrichment
Through its shows, workshops, and grandstands, TJMV106 contributes to the social improvement of the range. By highlighting the work of nearby specialists and advancing imaginative expression, the stage upgrades the community’s appreciation for the expressions and its part in society.
Looking Ahead: The Future of TJMV106
As TJMV106 proceeds to advance, its commitment to supporting inventiveness and development remains undaunted. Future activities may incorporate extended programming, associations with nearby organizations, and the presentation of unused advances that advance improve the inventive experience.
The vision for the future of TJMV106 is to make an indeed more energetic center for specialists and trend-setters, cultivating a culture of collaboration and experimentation that motivates people to seek after their imaginative passions.
Conclusion
TJMV106 is more than fair a stage; it is a flourishing community committed to celebrating imagination and development. Through its assorted offerings—workshops, collaborative spaces, presentations, and organizing opportunities—TJMV106 engages craftsmen and makers to investigate their potential and interface with one another.
As the scene of craftsmanship and innovation proceeds to advance, TJMV106 stands prepared to adjust and rouse, making a enduring affect on the imaginative community for a long time to come.
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salamancatech_es_en_about | innovation | SIMILARITY: 0.4289
Salamanca Tech promotes our city’s technological development and places Salamanca at the forefront of digital innovation in six paramount areas:
- Health
- Science
- Technology
- Entrepreneurship
- Logistics
- Sustainability
Health
Abioinnova is an accelerator for biohealth and biomedical engineering companies. It provides a cutting-edge space for training, mentoring, and promoting businesses in biotech.
Abioinnova supports companies in the research process so that research results can be transformed into major business projects, focusing on personalized medicine, rare diseases, the design of medical devices, or healthy, sustainable, and functional food.
Science
At the Tormes+ Technological Innovation Space, we develop immersive technologies: robotics, virtual reality, 3D printing, and "digital twins" applied to medicine and logistics.
Equipped with state-of-the-art technology, we provide collaborative industrial robots available to professionals and researchers for experimentation, material analysis, or the development of new products.
This space facilitates the transfer of knowledge to businesses, creating synergies between universities, technological centers, and research institutions.
Technology
The Internet of Things and Artificial Intelligence Center, home to AIR Institute, aims to promote and advance scientific research in the fields of computer science and artificial intelligence.
This facility is dedicated to serving Salamanca-based companies, with the goal of enhancing their competitiveness and internationalization through improvements in IT and intelligent systems. Additionally, it encourages the hiring of university graduates in the business sector.
The City Council of Salamanca, in collaboration with AIR Institute, offers companies training and professional development in information and communication technologies, computer systems, intelligent systems, and especially in innovative and disruptive techniques and tools.
Entrepreneurship
The Tormes+ training center is focused on fostering entrepreneurial spirit, enhancing the creation of new job opportunities, and supporting the city's economic activity. It serves as a meeting place for advice and training, where SMEs, professionals, and entrepreneurs can share ideas, knowledge, and experiences.
Tormes+ features a Digital Fabrication Lab available to companies, equipped with specialized 3D printing technology and prototype design and programming tools. Children and young people can participate in technological campuses and classrooms of the future, which teach about new technologies.
Logistics
The Salamanca Intermodal Railway Platform has the capacity to accommodate trains up to 750 meters in length, manage containerized goods, and handle the transfer and storage of cereals and fertilizers. Its excellent geographic location allows for increased railway freight flows from Portuguese ports, such as Leixões or Aveiro, connected to Central Europe.
The Salamanca Logistics Activity Zone offers extensive and modern infrastructure, as well as a variety of services to companies, including customs clearance, an agro-food unit, specialized workshops, a gas station, and an electric charging station, among others.
The Salamanca logistics hub specializes in the agro-food sector and cold logistics, offering companies over 30,000 cubic meters for food preservation and freezing.
Sustainability
Salamanca is developing a green infrastructure strategy that combines two of the city's main hallmarks: culture and nature.
Sustainable urban development and environmental protection make Salamanca a healthier city to live in.
The capital of Salamanca ranks among the Spanish cities with the best air quality. It boasts over 120 kilometers of green corridors and more than 2.6 million square meters of green spaces to enjoy nature. |
chopine_irishcaper_net_oic_index_php | innovation | SIMILARITY: 0.5760
Office of Innovation Commercialization
The Office of Innovation Commercialization (OIC) was created in 2017 to promote an entrepreneurial culture on the New Mexico Tech (NMT) campus, focusing on commercializing technology created and developed at NMT. OIC receives invention disclosures from NMT faculty, staff, and students and evaluates these disclosures based on their commercial potential. We work closely with NMT faculty, staff, and student inventors to understand and assess the potential of their intellectual property to either license their innovations to industry partners or develop their IP into a startup venture.
Our mission is to foster entrepreneurship and innovation throughout the NMT campus via the university’s Science, Technology, Engineering, Entrepreneurship, and Mathematics (STE²M) initiative.
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Key Partner of the (OIC) Office of Innovation Commercialization | |
brajeshwar_com_2007_how-to-evaluate-your-new-productstartup-idea_ | innovation | SIMILARITY: 0.4453
How to evaluate your new Product/Startup idea
Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I’m going to re-phrase and re-think over one of his recent article - Will it fly? How to Evaluate a New Product Idea (original at http://evhead.com/2007/12/how-to-evaluate-new-product-idea.asp).
Evan goes deep with the following points;
- Tractability
- Obviousness
- Deepness
- Wideness
- Discoverability
- Monetizability
- Personally Compelling
He finally charts out a table of some of the most popular Internet Applications/Products to make it easier to bring home his points.
It will be a folly to review or analyze or even negate the points of such a successful entrepreneur. So, for my own satisfaction, let me phrase out some excerpts from the article which have made me re-think many of my own wild ideas.
Tractability
Tractability is partially about the technical difficulty and much about timing and competition – i.e., How advanced are the other solutions? Building a new blogging tool today is less-tractable because the bar is higher. Building the very first web search engine was probably pretty easy. Conversely, building the very first airplane was difficult, even though there wasn’t any competition.
I’m not sure if it is gifted to just the smarter people, but hitting the right timing and momentum is one of the hardest things while working on a product idea, developing it and pushing it to the users. You’re are either too early or always late with the “Oh! I was thinking of that but I think I’m late now” moments. Or perhaps, one would learn after a heap-lot of failures and mistimings.
Obviousness
Most of your ideas seem obvious until you realize it isn’t that obvious with the users. You feel that your idea is kick-ass until you realize it is unclear to the users!
Evan says,
The key question for evaluating an idea is: Is it obvious why people should use it? In most cases, obviousness in this regard is inversely proportional to tractability. The cost of Blogger and Twitter’s high tractability was the fact that they were defining a new type of behavior. The number one response to Twitter, still, is why would anyone do that? Once people try it, they tend to like it. But communicating its benefits is difficult. We’re heartened by the fact that Why would anyone do that? was the default response by the mainstream to blogging for years, as well, and eventually tens of millions of people came around.
As Evan says, there are indeed common ideas that are highly tractable and obvious, like Personals, dating applications, which is so obvious of being a great business proposition. However, from Internet history, we know that there are only a very few which are successful despite the humungous number of Personals related applications that we’ve seen since the beginning of the Internet.
Deepness
This is one of those areas where, if you’re few and small in number, don’t really want to venture initially. The deeper the concept, the longer it will take; the longer it takes, you become more and more tired and tend to give up mid-way. I’m pretty sure most of the Applications that are deeper now started off small, shallow and its depth increases with the need and demand for features.
Wideness
Of course, one would like their products/apps are widely used and adopted by as many users as possible. However, there are niche products or apps that are targeted for a smaller fraction of the users and are apt for just those few users.
Here is another excerpt from Evan’s article;
Like deepness, wideness can take you by surprise. The web is getting so damn big, what seem like niche ideas can be very decent businesses. Sometimes, you can find a spot that is both deep and wide. This is where multi-billion-dollar businesses are built: Google, Windows, Ebay. It’s easy to think these kinds of opportunities aren’t laying around anymore – at least not for the little guy. But most people would have said the same before Facebook entered the picture.
Discoverability
Different ideas lend themselves to different discoverability strategies. Some things are more difficult than others to spread. Dating sites, for instance, have not historically been viral, because people weren’t going to invite their friends to – or even talk much about – their personal ads. The sites made up for this by buying lots of ads, which worked because they monetized signups via subscription.
Successfully spreading your product’s reach through “viral” methods are mostly out of luck and some through experienced “viral” marketing strategies. This is something which I’m personally most intrigued by and something which I’ve no clue where it should start and/or end.
Monetizability
Of course, if you know a way to earn money out of your Product, it’s definitely a plus point. However, it is rather common, especially among new entrepreneurs and developer-turned entrepreneurs to sideline the business point of earning money for a later date. We always believe if a product or an application is successful, there will always be a way to make money.
Personally Compelling
Yeah! It is better off being involved in a product developed in which you feel like using it and is proud to introduce the product to your friends, family, and relatives.
Great products almost always come from someone scratching their own itch. Create something you want to exist in the world. Be a user of your own product. Hire people who are users of your product. Make it better based on your own desires.
Evan added;
However, “personally compelling” doesn’t have to mean only that you want it as a user yourself. Curing cancer or helping the world be more green may be highly personally compelling for other reasons, which I think is just as good. My favorite products are those I really want as a user, but that I also think has some “greater good.” |
benjamincasteillo_medium_com_achieving-sustainability-a-call-to-redefine-our-global-economic-model-8 | innovation | SIMILARITY: 0.4066
Achieving Sustainability: A Call to Redefine Our Global Economic Model.
We will not resolve our sustainability problems with the same economic thinking that has created them.
After 10 years working in the corporate sector as a senior management and expert consultant, I have lost complete faith in the current economic paradigm’s ability to resolve the sustainability crisis it has caused.
Here are some of the reasons:
1- Improving social and environmental conditions is expensive, it generally means an increase in cost and a loss of profitability. It can be done on niche markets but not at the needed scale.
2- Exploitation is incentivized, regeneration isn’t. Eg: a dead fish on the market has market value, not a live fish in the ocean. So people are incentivized to exploit natural resources, not to let them regenerate. It logically ends up with planetary overshoot and a global-scale tragedy of the commons — what is happening today.
3- All economic actors are in competition for short-term profits, unlimited accumulation of capital, and growth. The most competitive actors are generally those who come with a high social and environmental footprint. Competition dominates, and collaboration is marginalized.
4- Profits/ money over everything: ultimately, the market economy only selects profitable solutions. Yet what we should do, such as stopping single-use plastics and overall reduction of consumption and waste is not profitable. Hence it is not done.
5- A thriving society is bad for the economy. A contented population is bad for consumerism. A healthy population is bad for the pharma industry. World peace is bad for the military-industrial complex. No financial debt is bad for banking etc. Decisively resolving our real-world problems would be catastrophic for GDP and the current economy.
Etc. etc.
I am not saying that we should not use the current economic models to design solutions, or that we should have a state-controlled communist dictatorship.
My point is that if we are serious about achieving a regenerative transition, we need to give time and space to consider, develop, and support new economic paradigms that are thought to respond to the great challenge of our times, such as:
- Degrowth Economy: abandoned GDP growth and focus on key social, ecological, and economic metrics.
- Well-being Economy: an economy designed to serve people and the planet, not the other way around.
- Doughnut Economy: an economy designed to respect social and ecological boundaries.
- Regenerative Economy: moving away from extractive business models and unlocking the potential for positive contributions to nature and society.
Embarking on this journey provides us with a chance to reassess our values and priorities, breaking free from the obsolete norms of our prevailing consumerist model. It’s a reconnection with our creative power, enabling us to redesign systems crafted for the challenges of a bygone era. This conscious transformation of our society is pivotal for unlocking new potential for the human species.
Let’s keep learning and acting together toward the future our hearts know is possible.
P.S: That message was posted on a large WhatsApp “sustainable business” group. It was deleted and it got me expelled from the group. By luck, I was able to save it. I believe it would be a pity to see it go to waste. |
pr_ai_threads_jeffrey-emanuel_26095__post-105681 | innovation | SIMILARITY: 0.4098
Join Tom Shaughnessy and Pondering Durian as they host Jeff Emanuel, founder of Pastel Network and author of the viral "Short Case for NVIDIA Stock" thesis, for an exploration of AI infrastructure disruption, open-source model innovation, and the societal implications of accelerating AGI development.
Key Highlights▸ Analysis of DeepSeek's AI efficiency breakthrough▸ Deep dive into model distillation and scaling▸ Discussion of AI infrastructure competition▸ Examination of app-layer value capture▸ Insights into US vs China AI development▸ Vision for AGI's societal impact
Want to stay updated with the latest in crypto & AI? Hit subscribe and the notification bell! |
technical_ly_startups_hiring-hole-tech-firms-cant-get-talent-fast-enough-podcast_ | innovation | SIMILARITY: 0.4113
In this new second wave of tech and Internet businesses, there’s a growing need for technology talent — resulting in higher wages and increasingly creative ways to attract and retain talent.
We discuss the trend in this, the third monthly installment of the Technical.ly Podcast with reporters from Philly, Baltimore and Brooklyn.
Subscribe on iTunes here and Stitcher here.
Structure of the half-hour conversation:
- Why is there a hiring glut?: second wave of tech entrepreneurship, a college degrees mismatch and a immigration limiting the flow of new talent
- Demand side of talent: From beautiful offices coming to Brooklyn where technologists live to making their experience more accommodating and hosting events to better connect with them, firms are competing to access talent.
- Supply side of talent: From supporting apprenticeship programs and k-12 education programs, there is a move to add new talent to the pool.
Companies:
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shows_acast_com_futuresquared_episodes_435-frontlines-of-venture-funding-in-2024-raising-valuations | innovation | SIMILARITY: 0.4265
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Future Squared with Steve Glaveski
435. How to Raise Venture Capital in 2024: Valuations, AI, Diversity & more with Julia Krieger
Julia Krieger is the managing partner of Pari Passu Venture Partners, a network of founders supporting founders. She has been both an operator and a venture investor and so has unique perspectives on all things startups and VCs.
In this conversation, we explore:
- Julia’s time investing over $100M for Insight Partners
- Her experience building sharing economy marketplace, VillageLuxe
- How Pari Passu invests on an SPV model instead of a fund model, and the benefits of this
- Operator-led VC firms v non-operator led VC firms and their respective merits
- Where the venture landscape and valuations are at today
- The impact of AI on capital efficiency
- Warm v cold outreach
- Tips for founders looking to raise
- How going through difficult times breeds empathy
- We also touched on Scale AI’s meritocratic-based hiring process and how Julia thinks about backing diverse founders
Timestamps
(00:02) - Discussion about balancing work and family, and the start of the podcast conversation.
(00:07) - Reflection on investing over $100 million in Marketplace and SAS companies, and insights into the Russian tech ecosystem in the early 2010s.
(00:12) - Detailed discussion about the operational model and cultural philosophy at Insight Partners.
(00:17) - Transition from Insight Partners to founding Village Lux, and the challenges faced during the COVID-19 pandemic.
(00:22) - Discussion on the lessons learned from running Village Lux and transitioning to founding Pari Passu Ventures.
(00:27) - Details on the setup of Paripasu Ventures and its unique investment approach through an SPV model.
(00:32) - Discussion about the current venture capital environment, the importance of resilience in founders, and the impact of economic cycles on startup funding.
(00:37) - Insights into how founders are adapting to the current economic environment and strategies for longer runway and fundraising.
(00:42) - The philosophical and operational approach of Pari Passu Ventures, and the significance of supporting diverse founders.
(00:47) - Concluding remarks and final thoughts on the future of startups, AI influence on business, and the importance of diverse and merit-based funding approaches.
Resources and Links
- Pari Passu Venture Partners: https://ppvp.com
- Julia's LinkedIn: https://www.linkedin.com/in/yuliyagudish/
- Pari Passu community app: https://apps.apple.com/us/app/paripassu-invest-with-top-vcs/id6451420779
- Follow me on Twitter: https://www.twitter.com/steveglaveski
- Follow me on Instagram: https://instagram.com/thesteveglaveski
- Subscribe to my newsletter: https://futuresquared.xyz
- Get your free content strategy: https://sonicboom.vc
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441. From CEO of ASX-listed company to Bus Driver with Nic Jones
01:00:20|In this thought-provoking episode, we sit down with Nic Jones, a former executive who made the bold decision to step away from a high-powered career in media to drive buses.Jones, whose past roles spanned influential positions at Moshcam, Pureprofile, Nine, Yahoo, News Corp, Publisis, and Vevo, shares the experiences and reflections that led him to question the corporate world’s relentless pursuit of more.Together, we unpack the value of living in alignment with one’s true nature versus society’s definition of success, inspired by a famous Seneca quote: "Live according to nature and never be poor; live according to opinion and never be rich."Key Discussion Points:Background and Big Decisions: We explore Nic’s previous life, filled with executive roles and startup ventures, including his time as CEO of Pureprofile and his contributions to projects like Vera, a platform supporting people with dementia. Nic reflects on what happened with some of these companies and what ultimately influenced his choice to take a step back.Pursuing Purpose Over Prestige: Why does society prize "chasing more" even if it costs us our happiness? Nic reflects on how this constant drive often leads to personal sacrifices and explores why he chose to reject that path in favor of simpler living.Identity & Letting Go of the “Golden Handcuffs”: How did Nic break free from the identity and financial security associated with his high-level roles? He discusses the challenges of leaving a successful career, the concept of “golden handcuffs,” and how he managed the financial and personal implications of this shift.Privilege and Perception: Nic addresses the perspective that leaving a well-paying job is a choice only available to a few. He openly talks about privilege and explains why, for him, this was not an impulsive decision but rather one carefully navigated.The Role of Social Circles & Intellectual Stimulation: How has Nic’s social life changed since transitioning to a new career? Nic shares how this choice impacted his relationships with friends, especially those in professional circles.Reflections on Happiness and Meaning in the Age of Screens: Nic reflects on the crisis of meaning and community in a world dominated by screens, discussing how bus driving and working with people daily bring him a new sense of observable meaning.Relationship with Money: Has Nic’s relationship with money changed since he walked away from his high-income job? We examine the evolution of his financial values, including the notion of "enough," and how that influences his current approach to life.Show NotesConnect with Nic on LinkedIn: https://www.linkedin.com/in/nic99jones/Connect with SteveFollow me on Twitter: https://twitter.com/steveglaveski Follow me on Instagram: https://instagram/thesteveglaveski Subscribe to my newsletter: https://futuresquared.xyzFuture Squared YouTube: https://www.youtube.com/@futuresquaredpodListen to Future Squared on Spotify & Apple Podcasts440. How to Apply Lean Startup at Large Organizations with Lean Startup Co CEO, Ben Hafele
54:25|Introduction:In this episode, we dive into the world of Lean Startup, 13 years on from its inception, and explore the challenges and nuances of applying it within large corporations.While Lean Startup principles are widely taught, executing them in established corporate environments often leads to failure. Our guest, Ben Hafele from Lean Startup Corp, shares his firsthand insights on why this happens and how leaders can overcome these challenges to foster innovation within their organizations.Key Topics Covered:A quick recap of the Lean Startup methodology, focusing on rapid experimentation, validated learning, and customer feedback loops. Why is it still relevant today, and how does it differ from traditional corporate processes?Teaching the Lean Startup approach is one thing, but applying it in a corporate setting is an entirely different challenge. Why does it often fail in large organizations, and what can leaders do to make it successful?Process blockers: How existing systems and bureaucratic hurdles slow down the Lean process.People blockers and cultural dynamics: Exploring the resistance to change, risk aversion, and the "not a startup" mindset common in corporate environments.Navigating stakeholder interests: In large organizations, aligning various stakeholders with differing priorities can be a significant hurdle. Ben shares tips for getting everyone on board.Lean Startup is at risk when it doesn't produce immediate wins or when a key sponsor exits (e.g., the shift in focus at GE after Jeff Immelt's departure). How can organizations safeguard against this?Lean Startup's emphasis on rapid experimentation often clashes with the slow-moving approval processes in big companies. How can corporations adapt, and what structural changes are necessary to allow for cross-functional, agile teams?Ben discusses how breaking down silos and empowering cross-functional teams is essential for Lean Startup success, and why the phrase "we’re not a startup" needs to be reframed to align with corporate goals like cutting costs, improving NPS, and avoiding past failures.Large corporations are often risk-averse and bound by strict governance. How can Lean Startup models align with these realities, and how do organizations deal with basic barriers like permission to use the right tools?Enterprises are used to long-term planning and predictable outcomes. How can leaders balance these with Lean Startup's iterative, experiment-driven approach without losing sight of core business goals?Ben explores how the VC-inspired approach of staged funding, lots of small bets, and measuring innovation metrics instead of pure ROI can drive corporate innovation.Corporate cultures aren’t always built for the speed and ownership required by Lean Startup. Slow decision-making and the need for consensus can stifle progress. What cultural shifts are necessary to make this work?Corporate inertia and resistance to change are notorious in large organizations. How can Lean Startup help break through these barriers to create meaningful, lasting innovation?Ben discusses the pros and cons of externalizing innovation through Lean Startup teams, innovation outposts, or whether it’s better to invest in startups directly through corporate venture capital (CVC).Show Notes:Ben on Linkedin: https://www.linkedin.com/in/ben-hafeleLean Startup Co: https://leanstartup.coLean AI Podcast: https://www.youtube.com/playlist?list=PL1M9pu1POlen6tXqJCqt_Y-YVBAtygiRp439. The Today and Tomorrow of AI with VC & UBER's former Head of Data Science, Kevin Novak
01:06:53|Kevin Novak is the Founder of Rackhouse Venture Capital, a global venture capital firm purpose-built to support early-stage founders and firms at the intersection of AI/ML and the real world. Previously, he served as Uber’s first Head of Data Science, its first Head of Data Science Platform, and invented its surge pricing model.We covered a lot of topics, including:Kevin's time at UBERThe mechanics of investing in startupsThe proliferation of deep fakes and what it means for the worldWhy we’re still so early when it comes to GenAIWhether AI advertising models will destroy Google searchHow AI content licensing might work to reward not just large but independent creatorsKevin’s prediction on which year the world’s first one-person unicorn will emergeShow NotesEmail Kevin: [email protected] Ventures: rackhouse.vcKevin on X: @novakkmConnect with SteveFollow me on Twitter: https://twitter.com/steveglaveski Follow me on Instagram: https://instagram/thesteveglaveski Subscribe to my newsletter: https://futuresquared.xyzFuture Squared YouTube: https://www.youtube.com/@futuresquaredpodListen to Future Squared on Spotify & Apple PodcastsRebroadcast: Steve Hughes on Woke Ideology, Standup Comedy, Depression and more... (most popular F2 episode of all time!)
02:06:10|Steve Hughes is an internationally renowned stand up comedian who tells it like it is, refusing to shy away from the confonting and what is often interpreted as controversial. Steve is incredibly observant, bringing with him worldly insights into the bleeding obvious and comes armed with what he says is more issues than an Occupy movement.Steve spent the first half of his career as a heavy metal drummer for bands such as Mortal Sin before burning up the international comedy circuit, which he has been doing for more than 12 years now, having toured throughout Europe, Australia, USA, Canada & New Zealand to rave reviews and mutinous laughter.However, don’t be fooled, this conversation goes way beyond the realm of just comedy and heavy metal and we spend the majority of the two hours exploring topics such as political correctness and identity politics, Steve’s battle with depression, free will, the suppression of freedom of speech, preference falsification, feminism, disidentification with ego, leaning into adversity and bombing onstage, the state of the music industry, drugs, technology addiction, participation trophies and much much more.A word of warning, this podcast is not safe for work, and is not for the faint at heart.With that, let’s kick off my two hour deep dive with the inimitable Steve Hughes.Note: This podcast episode is NSFW.Topics Discussed:Political correctnessIdentity politicsSteve’s battle with depressionFree willThe suppression of freedom of speechPreference falsificationDisidentification with egoLeaning into adversityBombing on stageThe state of the music industryAustralia’s tall poppy syndromeBeware of people bearing absolutesLegislating feelingsWhy the crowd is your barometerLeading with your heartBuddhism and non-dualismDrugsTaking ownership and victim mentalitiesWhy being offended is a choiceLiving with Jim JefferiesTechnology addictionParticipation trophiesColonial regulations and Conservatism in AustraliaSteve’s views on general practitionersSteve’s early days on the metal sceneSteve’s early days on the comedy circuitShow Notes:Steve’s website: www.SteveHughes.net.au438. Investing in the next Mr Beast, Joe Rogan, or PewDiePie with Crowdsurf's Preston Troutt
57:55|My guest today is Preston Troutt, the founder of the innovative crowdfunding platform, Crowdsurf.Preston is a dynamic entrepreneur aiming to transform how we invest in creators, turning the conventional investor model on its head.In this episode, we'll explore how Crowdsurf allows fans and followers to invest directly in their favorite creators, the origin of this groundbreaking idea, and how the model works.We'll dive into the platform's progress, the types of creators raising funds, and share some success stories.Preston will also discuss transparency for investors, including income tracking and investor protections.We'll tackle some challenges creators face in monetizing their content, and discuss how Crowdsurf addresses these issues. Plus, we'll cover who can invest, the minimum investment required, and the criteria used to select creators.Furthermore, Preston will shed light on navigating the regulatory landscape with SEC and FINRA compliance, managing investment risks, and supporting creators to ensure long-term growth.We'll also explore the distribution of revenue to investors and Preston's vision for the future of Crowdsurf and the creator economy's impact on traditional industries.Show NotesCrowdsurf: https://crowdsurf.xyzConnect with SteveFollow me on Twitter: https://twitter.com/steveglaveski Follow me on Instagram: https://instagram/thesteveglaveski Subscribe to my newsletter: https://futuresquared.xyzFuture Squared YouTube: https://www.youtube.com/@futuresquaredpodListen to Future Squared on Spotify & Apple Podcasts437. The Ozempic Episode with Lucas Aoun - Benefits and Risks of the Wonder Weight Loss Drug
01:06:28|Today, we’re diving into the fascinating and complex world of modern weight loss with Lucas Aoun, an expert in health and performance.In 1980, 15% of Americans were obese; today, it's 42%, with over 70% either overweight or obese. England has seen similar trends.We’ll explore why this epidemic has escalated, focusing on the role of the modern food supply, historical influences like the sugar industry’s impact, and groundbreaking treatments such as Ozempic.What is Ozempic, and how does it work?We'll delve into its benefits, risks, and the societal implications of widespread use.Join us as we discuss the future of weight management, balancing pharmaceutical solutions with lifestyle changes, and learning from cultures with low obesity rates. We also look at the body positivity movement, and ask whether it's doing more harm than good.Timestamps(0:02) - Lucas' return to the show, comparison with Tim Harford.(0:07) - Introduction to obesity statistics and the rise in obesity rates.(0:12) - Causes of obesity: sedentary behaviors, poor diet, social media, and rise of obesity medications.(0:17) - Discussion on the impact of big food and misleading health ratings.(0:22) - Specific examples of food ratings and misconceptions.(0:27) - Transition to discussion on Ozempic and its effects.(0:32) - Overview of Ozempic, its mechanism, and its impact on appetite.(0:37) - Benefits and risks of Ozempic, including muscle loss.(0:42) - Psychological and societal implications of weight loss drugs.(0:47) - Dependency on weight loss drugs and long-term effects.(0:52) - Alternative methods to mimic Ozempic’s effects naturally.(0:57) - Lessons from Japanese diet and lifestyle for managing weight.(1:02) - Importance of eating habits and mindful eating.(1:07) - Closing remarks, Lucas' additional resources, and future conversations.Show Notes:Website: www.boostyourbiology.com Testosterone course: www.trtfree.com BYB YouTube: https://www.youtube.com/c/BoostYourBiology Connect with SteveFollow me on Twitter: https://twitter.com/steveglaveski Follow me on Instagram: https://instagram/thesteveglaveski Subscribe to my newsletter: https://futuresquared.xyzFuture Squared YouTube: https://www.youtube.com/@futuresquaredpodListen to Future Squared on Spotify & Apple Podcasts436. Scaling a Skincare Brand to 200,000 Customers in 4 Years with Hey Bud's Alex Roslaniec
51:26|My guest today is Alex Roslaniec, hes a co-founder of fast-growing skincare company, Hey Bud.Hey Bud was founded just 4.5 years ago, and is today available in 130 countries, boasts 200,000 customers, and is stocked in 400 Priceline stores across Australia.We discussed:How Hey Bud differentiated itself in a saturated cosmetics and skincare marketThe power of online reviewsThe role of influencer marketingHow being beholden to algorithms and pay-per-click ads can be the undoing of a businessHow Hey Bud got a distribution deal with Priceline, marking its move from online into physical retailThe perils of manufacturingThe regulatory landscape for hemp-based productsHow to hire great talentAnd so much more.There are so many actionable tips in this one for anyone building a business so strap yourself in for my conversation with the one and only, Alex Roslaniec.Resources and LinksHey Bud Skincare: https://heybudskincare.com (get 15% off with FUTURESQUARED15)The Great CEO Within book: https://www.amazon.com.au/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC Connect with UsFollow me on Twitter: https://www.twitter.com/steveglaveskiFollow me on Instagram: https://instagram.com/thesteveglaveski Subscribe to my newsletter: https://futuresquared.xyzTimestamps(00:02) - Intro(05:02) - Hey Bud's unique positioning in the skincare market and initial growth strategies.(10:02) - Key milestones and growth metrics, including expanding to 130 countries and gaining 200,000 customers.(15:02) - Origin story and personal journey of Alex and his co-founders, including challenges faced as first-time founders.(20:02) - Strategies for differentiating Hey Bud in a saturated market, focusing on online reviews and customer feedback.(25:02) - Importance of influencer marketing and the role it played in Hey Bud's early success.(30:02) - Manufacturing challenges and the complexities of scaling production.(35:02) - Regulatory landscape for hemp-based products and navigating legal requirements.(40:02) - Team dynamics, hiring strategies, and maintaining a lean but effective team.(45:02) - Long-term vision for Hey Bud, including expansion plans and future opportunities.(50:02) - Wrap-up and final thoughts from Alex on the future of Hey Bud and personal reflections.Rebroadcast: 37Signals' Jason Fried on Why Work Doesn't Have To Suck
01:01:30|Jason Fried thinks deeply about collaboration, productivity and the nature of work. He's the co-founder of project management platform Basecamp. Founded in 1999, Basecamp has been recognised by Forbes as one of America’s best small businesses. His 2010 TED talk on ‘Why Work Doesn’t Happen At Work’ has been viewed over 5 million times.He’s also the co-author of Rework, which is about new ways to conceptualize working and creating, as well as the brand new ‘It Doesn’t Have To Be Crazy At Work’, in which he rejects the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today. The Economist called the book funny, well-written and iconoclastic and by far the best thing on management published this year.As somebody who shares many of Jason’s philosophies on work, I really enjoyed this conversation. Organisations are projected to invest US$2T into digital transformation by 2022 to make them more efficient, but they could reap what I would argue are vastly greater rewards, not only in terms of productivity but in terms of employee wellness, if they just changed the way they work today.Jason and I unpacked many lessons on productivity from his book, including:Why is everybody ‘so, so busy’?Why more people doesn’t mean faster or better outcomes; andA handful of simple changes that you can make today to radically increase your productivity and enjoyment of work and lifeTopics Discussed:Why being busy has become a badge of honourThe dangers of not getting enough sleepThe peril of managers and meetingsBrook’s LawWhy 80 hour work weeks aren’t spent actually workingFacilitating outcomes with a remotely distributed teamJason’s notion of a ‘calm company’Why Basecamp has rejected hundreds of offers from venture capitalists and investorsWhy raising capital shouldn’t be conflated with success for startupsSetting realistic deadlinesSo-called perks that are designed to keep people in the officeHow to defend your timeCommitment, not consensusUsing work as an excuse not to liveOvercollaboration in the workplaceOutsourcing accountability and blameHow to say noJason’s rituals and routinesShow Notes:Basecamp.com (project and team communications software)Get the book: https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0062874780Twitter: @jasonfriedMedium: @jasonfriedJason’s TED Talk: https://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work?language=en---Employee to Entrepreneur podcast on Apple Podcasts: bit.ly/employeetoentrepreneurpodcast Listen to Future Squared on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski |
www_manualidoc_net_tag_barcodes | innovation | SIMILARITY: 0.4163
Future Know-how (FT), a member of Al Yousuf L.L.C. Group, was based in August 1997 for the purpose of distributing and supporting Avaya Communication products within the UAE and Qatar. Should you’ve by no means heard of it, it is technology behind Samsung’s next big offering. While my potential know-how could also be a bit idyllic, it isn’t far off from MIT’s Put on Ur World. As per a research by a number one analysis firm, by 2020 virtually 26 billion objects will be connected with the common thread of internet. Employers should create an attractive studying tradition at work by empowering their workers to take possession of their skilled improvement.
FTC has emerged because the foremost world-broad gathering of academic researchers, Ph.D. and graduate students, high analysis think tanks and industry technology builders. At current, faculties and universities are most frightened about competition from faculties or training programs utilizing on-line learning expertise But that is only one aspect of the technological changes already under means.
The taxi industry was outflanked by progressive technology in the type of a brand new app with a greater enterprise mannequin. Future new applied sciences come from concepts that get compounded to form new … |
www_dearbloggers_com_tag_it-services | innovation | SIMILARITY: 0.4117
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news_utm_my_ms_2024_10_creative-ai-for-inclusive-society-2024-asean-korea-innovation-culture-forum_ | innovation | SIMILARITY: 0.4595
KUALA LUMPUR, Oct 27 – The ASEAN-Korea Innovation Culture Forum 2024 was held with a focus on Creative AI for an Inclusive Society. The event, which brought together experts, policymakers, and innovators from across Association of Southeast Asian Nation (ASEAN) and Korea, aimed to explore how artificial intelligence (AI) can foster social inclusion and bridge gaps within communities.
Held at the National Art Gallery (Malaysia) as a host, the forum emphasized the potential of AI as a tool for cultural and social innovation. Key speakers highlighted how AI-driven solutions could improve accessibility, empower marginalized groups, and create new economic opportunities across ASEAN countries and Korea.
The forum showcased diverse projects, from language translation technologies that preserve local dialects to AI tools designed to support small businesses in rural areas. Representatives from both public and private sectors discussed collaboration strategies to ensure that AI advancements benefit all segments of society, not just a select few.
“Creative AI should be about creating opportunities for everyone,” said Dr. Lim Sung-ho, a leading AI researcher from Korea. He stressed the importance of designing AI tools that are user-friendly and accessible for diverse populations across the ASEAN region.
In a key role, Ir. Ts. Dr. Mohd Shamsuri Khalid, a distinguished figure from Universiti Teknologi Malaysia (UTM) Kuala Lumpur’s Faculty of Artificial Intelligence (FAI) : Department of Creative AI, served as the event’s moderator. Dr. Shamsuri offered valuable foresight and insight into the ways AI can be leveraged to address social challenges, emphasizing how AI-driven tools can expand accessibility and support cultural preservation. His expertise guided discussions on critical themes, including the ethical considerations of AI and the need to design AI applications that are both inclusive and culturally responsive
This year’s forum highlighted the importance of inclusive innovation as ASEAN and Korea navigate rapid advancements in AI. With ongoing collaboration and responsible AI integration, these partnerships aim to empower communities across the region, ensuring that progress is shared equitably, and that AI serves as a catalyst for inclusive growth.
The event concluded with a series of panel discussions on ethical AI development, the importance of cross-cultural collaboration, and strategies for integrating AI into education systems to better prepare the next generation.
As ASEAN countries and Korea move forward with rapid technological advancements, forums like these play a critical role in ensuring that innovation remains inclusive and culturally mindful. |
victorgbengaafolabi_com_news_art-of-technology-lagos-5-0-to-unveil-the-creative-economy-digital-lago | innovation | SIMILARITY: 0.4878
Art of Technology Lagos 5.0 to Unveil The Creative Economy, Digital LagosBy Maria Jumbo / January 7, 2024 |
health_halloindianews_in_info_t-2501261090_html | innovation | SIMILARITY: 0.4996
2025-01-26 IDOPRESS
The study underscores Akkodis' integration of AI across its sustainability solutions and the incorporation of diversity and inclusion into its business model as key differentiators.
ZURICH,Jan. 21,2025 -- Akkodis,a global digital engineering company and Smart Industry leader,is delighted to announcethat it has been named an 'Enterprise Innovator' in a report by HFS Research,a leading global research and analyst firm. The report titled,"HFS Horizons: Sustainability Services,2024" examined 25 service providers across value propositions,innovation capabilities,GTM strategies,and market impact criteria.
Akkodis Named ‘Enterprise Innovator’ in HFS Horizons Sustainability Services,2024 Report
After an analysis of service capabilities includingadvisory,frameworks,tools,and solutions as well as services through various delivery models,Akkodis was designated as Horizon 2 – "Enterprise Innovator". Enterprise Innovators are not only recognized for delivering functional (primarily compliance based) transformation but also enterprise transformation,driving distinct sustainability services that link sustainability to all parts of an organization.
The report highlights market trends where emerging technologies are helping companies enhance data management,streamline ESG reporting,and implement net-zero strategies. It underscores Akkodis' comprehensive sustainability offerings,which integrate technologies such as AI,GenAI,IoT,and blockchain,positioning these as key differentiators. The report also emphasizes the company's strong focus on circular economy principles and extended producer responsibility,including resource reuse,recycling,and designing products for disassembly and longevity. Additionally,it notes how Akkodis has embedded diversity and inclusion into its business model,particularly in sectors like healthcare,manufacturing,and the gig economy.
The study also acknowledges Akkodis' growth in sustainability services across industries such as energy,healthcare,manufacturing and financial services,its expansion of partnerships with firms such as Salesforce,Microsoft,and Siemens as well as its ability to offer tailored sustainability solutions,increasing its impact and expertise in this space.
Jan Gupta,President,Akkodis said,"This ranking reflects Akkodis' expertise and advisory-led approach to sustainability. Our sustainability offerings deliver key outcomes,such as reduced lifecycle emissions,improved resource efficiency,CO2 tracking,and better regulatory compliance. He continued,"At Akkodis,we believe 'Tech for Good' is essential,and that the Smart Industry transformation must be a driver of sustainable transformation. Smart Industry can serve as a powerful change agent,bridging the digital divide and fostering a more inclusive world. Our clients trust us to innovate with purpose,helping them make a positive impact on both the planet and society."
Josh Matthews,Practice Leader for Sustainability,HFS Research,said,"Akkodis is carving a path for technology-driven sustainability. It embeds circular economy principles with data-driven strategies and a blueprint of technologies such as blockchain,AI,and IoT into the product lifecycle." Nandini Tare,Associate Practice Leader,added: "Akkodisoptimizes and integrates sustainability in every phase of the value chain across industries. This allows the company to empower enterprises and industries to have a scalable impact on their ESG commitments."
Learn more about Sustainability at Akkodis on https://www.akkodis.com/en/about/sustainability.
Media contacts
Anne Friedrich
SVP,Global Head of Communications,Akkodis
E. [email protected]
Lisa Bushka
VP,External Communications,Akkodis
E. [email protected]
About Akkodis
Akkodis is a global digital engineering company and Smart Industry leader. We enable clients to advance in their digital transformation with Consulting,Solutions,Talent,and Academy services. Headquartered in Switzerland and part of the Adecco Group,Akkodis is a trusted tech partner to the world's industries. We co-create and pioneer solutions that help to solve major challenges,from accelerating the clean energy transition and green mobility,to improving user and patient centricity. Empowered by a culture of inclusion and diversity,our 50,000 tech experts across 30 countries combine best-in-class technologies and cross industry knowledge to drive purposeful innovation for a more sustainable tomorrow. We are passionate about Engineering a Smarter Future Together.akkodis.com| LinkedIn| Instagram| Facebook| X
About the Adecco Group
The Adecco Group is the world's leading talent company. Our purpose is making the future work for everyone. Through our three global business units - Adecco,Akkodis and LHH - across 60 countries,we enable sustainable and lifelong employability for individuals,deliver digital and engineering solutions to power the Smart Industry transformation and empower organisations to optimise their workforces. The Adecco Group leads by example and is committed to an inclusive culture,fostering sustainable employability,and supporting resilient economies and communities. The Adecco Group AG is headquartered in Zurich,Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN). www.adeccogroup.com |
www_cfc_com_en-us_knowledge_resources_articles_2019_01_digital-health-developments-in-the-nhs_ | innovation | SIMILARITY: 0.4112
The UK population is projected to grow by 5.5% over the coming decade, and the NHS will need to embrace digital innovation, to better cater for huge numbers of patients with increasingly complex medical needs.
With this in mind, requirements for developing digital health technologies for the NHS have been published by the National Institute for Health and Care Excellence (NICE). The public body’s set of standards regarding digital development were announced in December 2018, and discuss ways in which the NHS can ensure new technologies deliver good value for money, while also remaining clinically effective.
So, how might digital innovation transform the NHS, and what issues can we expect these new developments to present, during the course of change?
Rethinking the traditional hospital visit
One of the key ways in which we can expect to see digital modernisation alter the face of healthcare is through the traditional hospital visit. Currently, patients are seen in hospital for a huge range of illnesses. A hospital isn’t necessarily the best place for large numbers of these patients, though.
In the future, it’s more likely that in-patient hospital visits will be reserved solely for the sickest patients, such as trauma cases and those undergoing complex procedures. The fact is, hospital visits are costly, and they’re also inefficient when it comes to treating many everyday medical issues. One could even argue that continuing to operate on outdated legacy systems and delivery mechanisms puts patients at greater risk.
Governmental backing for digital change
The government has previously shown a lack of interest in adopting digital technologies in order to increase the efficiency of the NHS. This has stymied opportunities for potential NHS partners, as well as local trusts.
A new emphasis on developing digital healthcare will open the doors for global digital health companies, inspiring innovation across the board. So, expect to see a greater focus on projects such as the recent Babylon Health pilot (a telehealth consultation and advice platform).
Recently, the Prime Minister pledged to invest in new technologies for cancer and chronic disease diagnoses, based on artificial intelligence. This is heartening news, and we’re looking forward to seeing how AI might shape digital changes in the NHS over the years to come.
These digital health technologies have huge potential benefits for patients, though they do present some threats to patient safety, which the NHS would do well to take note of.
It’s important to remember that AI technology can only ever be as good as its human input, whether that’s the data the program is exposed to, or the code itself. If its programmers do not fully understand the nature of disease, there is a potential for false positive and false negative errors.
AI-driven chatbots are causing concern amongst digital healthcare organisations, too. Recently, a BBC report highlighted issues with chatbots giving negligent advice to children. This potential for malpractice is something which requires further investigation.
Will it be smooth sailing for digital developments in the NHS?
The NHS is known for its spotty track record with digital initiatives thus far, so scrutiny will be required on all new strategies regarding digital development.
Just last year, the NHS discovered that it had failed to invite upwards of 450,000 women in for routine breast exams due to a computer algorithm error. The NHS is no stranger to embarassing digital oversights, either.
In 2016, the records of 1.6m patients were inappropriately shared between the NHS and Google’s AI subsidiary, Deepmind, during the early stages of app testing. And in 2017, 16 NHS service organisations were crippled by the WannaCry attack, because of a failure to update computer software.
The potential pitfalls of digitalisation
While it’s widely accepted that digital health technology is the answer to increasing the potential of the NHS, in order to cater for a growing population, the technology is not without risk. The biggest risks associated with digital health technology affect both consumers and healthcare providers. Data privacy is a big concern, and care will need to be taken over the proper collection, storage and transfer of data, particularly following GDPR.
The potential for medical errors must also be considered. Problems with digital technology could lead to misdiagnosis and inappropriate prescriptions being provided. Faults could even lead to the wrong medication being delivered to patients, or leave patients without the medication that they desperately need.
What do these digital developments mean for insurers?
In the UK, we’ve seen increasing interest from organisations operating in the telemedicine space, and we expect this demand to increase quickly given the NHS’s mandate for digital health. Indeed, many of our existing digital health clients in North America are now looking to expand their offering to the UK, thanks to these initiatives.
Digital health companies in Europe are also taking note. Take online GP consultation provider LIVI, for example. LIVI has recently announced the recruitment of Juliet Bauer, previously NHS England’s chief digital officer. From April, Bauer will oversee LIVI’s work with health services across the world, supporting a new digital first approach to primary care which has been designed to transform patients’ experiences.
Digital healthcare organisations are facing a dearth of affirmative cover, however. Med mal policies have been keeping their triggers eye-wateringly static, despite the global risk of healthcare technology. Often, tech E&O policies extend to losses from ‘technology activities’ only, avoiding any cover of bodily injury. Likewise, cyber policies tend to exclude bodily injury cover. The result is a grey area, which will inevitably lead to finger-pointing between insurers, and a lack of proper cover for customers.
CFC’s bespoke policy for digital healthcare organisations is unambiguous in its coverage intent, and bundles together key exposures. Contact us to learn more.-
Digital innovation is set to transform the face of healthcare, not just in the UK but throughout the world. Ground-breaking new ideas and tools have the potential to offer patients faster, more accessible and more efficient care, which can only improve the healthcare system as a whole. While there will undeniably be obstacles to overcome, the future of healthcare is bright. Watch this space - you might not recognise the NHS after its upcoming digital facelift. |
www_pm-tech_at_index_php_en__Itemid_ | innovation | SIMILARITY: 0.4107
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Latest Trends in Technology The world of innovative technology trends is ever-evolving, with artificial intelligence (AI) and machine learning at its forefront. These technologies are[…]
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Latest Trends in Technology The world of innovative technology trends is ever-evolving, with artificial intelligence (AI) and machine learning at its forefront. These technologies are[…]
Eco-Friendly Fashion Practices Eco-Friendly Fashion involves the use of materials and production methods that reduce environmental impact. Sustainable practices are vital for a green wardrobe,[…]
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Eco-Friendly Fashion Practices Eco-Friendly Fashion involves the use of materials and production methods that reduce environmental impact. Sustainable practices are vital for a green wardrobe,[…] |
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www_eco-business_com_opinion_the-5-disruptions-transforming-the-global-utility-sector_ | innovation | SIMILARITY: 0.5096
From the evolution of the telephone to the smartphone, from the first room-filling computer to the handheld tablet, the list of technologies that have shifted drastically over the last several decades is endless. The way consumers and companies incorporate technology into their operations is a constant evolution too, with the push for progress and enhanced practices unrelenting.
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For a long time, one industry resisted these changes, even as everything else around it succumbed to them: utilities. The very nature of the utility business – namely, the necessity of the product and the immemorial tradition of commodity trading – had left utility companies virtually untouched by the “adapt or die” business strategy that has claimed many businesses who deal in aging or antiquated modi operandi.
No matter how small the home or how large the corporation, electricity is a must. As a result, utilities never had to adapt – until now.
Thanks to a number of market disruptors, utilities are no longer in a position to simply collect the check. Vast changes in innovation, consumer demand and expectations, as well as regulatory pressures are transforming what utility companies need to do in order to survive and thrive.
Not just that, but the band-aid and duct tape maintenance approach to the electric grid is beginning to fail in many developed nations. The grid, of course, is among the most crucial distribution channels for utilities.
With a total electric grid overhaul looming and IoT technologies suddenly so pervasive, systemic reinvention seems more than mere replacement. This, in turn, is changing the rules and expectations in the utilities game.
From generation to demand, every aspect of energy company operations is subject to calls for innovation and reinvention, thanks to several market disruptors.
These disruptions are bearing down on the energy industry and exerting a transformative effect. As with any market disruption, industry leaders have the most to lose. These companies have a lot of road to cover if they are to shake old habits and positively embrace change. No doubt, some will go out of business as modern market forces come to the fore, and many will be humbled.
When it’s all said and done though, the industry and the public will be better off for this disruption, as will those companies who seize every available opportunity and resolve to drive the disruption, rather than simply react to it.
Here, are five of the most available disruptive opportunities for those willing to embrace progress:
1. The Internet of Energy
The Internet of Things has spawned corresponding revolutions in every industry and energy is no exception. With the growing number of interconnected, smart devices, consumers now have insight into their energy usage like never before.
The Internet of Energy refers to the extent to which our energy infrastructure is increasingly dynamic, responsive and interconnected. The Internet of Energy is crucial to achieving smarter, more efficient and effective grids, as connected devices communicate the energy consumption and performance of equipment.
By using a monitoring device to assess energy intake and usage patterns at the zone, system, and device levels, a data-driven consumer is made aware of a slew of impact points previously unknown. These impact points can range from over-cycling machinery to faulty economizers, from off-hour energy waste or excessive phantom load consumption to overloading motor components, and from system asynchronicities to invisible sequence of operations errors.
Essentially, we’re talking about smart operations powered by, well, power. (The Internet of Energy even catches good old-fashioned user negligence or mismanagement in its data dragnet.)
As a result, consumers are beginning to knock on the doors of their suppliers, inquiring about capabilities that hadn’t been relevant before the advent of advanced energy monitoring. Dynamic capabilities such as single circuit ampere ceilings, load shedding systems or distributed generation, for example.
This disruptor is in many ways the forbearer to responsive energy management.
2. Responsive energy management
As consumers become more technology and energy-savvy, they are making concerted efforts not just to reduce overall usage but also to get more value out of whatever consumption remains. This efficiency-obsessed zeitgeist is in no way limited to utilities, but its impact in the space is profound, nonetheless.
With the U.S. Energy Information Administration predicting that energy consumption across the world will increase by 56 per cent by 2040, the push for improved efficiencies is all the more compelling. Regardless of whether the motive is to save the planet, relieve over-strained infrastructure nearing its breaking point, or reduce corporate utility costs, it’s abundantly clear that meeting this increased demand will require a smarter, more efficient grid.
A more efficient grid requires a smarter grid and more fluid communication between energy producers and consumers. This means taking all of the data collected through energy monitoring activities and plugging them in to energy management objectives – on both sides of supply and demand – in order to make beneficial operational changes.
In so doing, consumers can determine when they need more or less energy and suppliers can analyze the data to better anticipate and manage production needs.
“
Thanks to a number of market disruptors, utilities are no longer in a position to simply collect the check.
3. Diversified energy supply and demand
In recent years, environmentally-minded and cost-conscious companies have taken a long look at renewable energies. While few facilities are running completely on renewable energy, many are considering incorporating renewable sources.
Renewable energy sources and the companies working to develop them are breaking the stranglehold of traditional power brokers (literally) on the industry. More energy sources controlled by a greater number of energy suppliers means stiffer competition; that old familiar fixture of market disruption should not be underestimated.
Moreover, intensive demand for energy is no longer restricted to manufacturing facilities or other operations relying on heavy equipment. With the Internet of Things bringing all sorts of objects online, more and more everyday devices are becoming energy-intensive devices. (Consider just the added energy demand from a normal office building now expected to power countless devices and an increasing number of vehicles throughout the day.)
With an estimated 10% of “connectable” devices currently online, this new market of energy demand is poised to explode. As connected devices grow in numbers and become more closely interconnected, more energy will be needed to power them, creating a virtuous circle propelling an ever-more advanced energy economy.
4. Distributed energy resources
A collection of smaller power sources and technologies, distributed energy resources (DERs) is the parent term for technologies (power storage systems, renewables, applied information technologies etc.) that help cover the power output that the traditional grid needs to generate.
DERs are another side effect of demand for more responsive utility technologies. They’re considered especially important as a stepping stone for utility companies to pursue new advances and technologies. This is because the market is so large – with every citizen a potential customer – and the incentive so clear cut – green isn’t just the color of trees, after all – that DERs can be used as a platform to test new technologies (with potential applications beyond DER) while easily discharging R&D costs.
5. Regulatory changes
Politicians and policy-makers consider renewable energy and energy conservation efforts as their main recourse in combating climate change. As such, major international policy conferences like the 2015 Paris Climate Summit, as well as the independent regulations of countries and trade accords are taking a more deliberate approach to disruption in trying to get ahead of the trends.
These regulations are sure to influence trends and innovation for utilities around the globe.
Disruptions Powering Tomorrow
With more connected device come more lines of communication – between machine and operator as well as between energy consumer and energy producer. And therein lies a crucial facet of the transformation from an archaic grid to the more concerted Internet of Energy – the two-way communication between supplier and consumer.
This latent interconnectedness, along with automated monitoring and reporting combine to form a discrete type of hyper-awareness that ensures all systems are running efficiently.
Deployment of smart energy meters throughout consumer operations and the integration of a smart grid within existing energy infrastructure are just two examples of components in the Internet of Energy that bridge the demand and supply sides of the energy equation.
As smart grids continue to expand, disruption will be a fixture of the utilities landscape. And while that disruption will no doubt make for a difficult transition, those who embrace this evolution (on both the demand and supply sides) will play an important role in introducing greater transparency, modernity and democracy into an industry on which we are all profoundly reliant.
Yaniv Vardi is the CEO of Panoramic Power, a leader in device level energy monitoring and performance optimization. This post was exclusively written for Eco-Business. |
www_globaltechcouncil_org_tag_learning-path_ | innovation | SIMILARITY: 0.4516
Practice makes a man perfect. This quote applies in all of our lives situations. Be it any field only by practicing you follow the learning curve. Technologies such as data…
Global Tech Council is a platform bringing techies from all around the globe to share their knowledge, passion, expertise and vision on various in-demand technologies, thereby imparting valuable credentials to individuals seeking career growth acceleration. |
modernmarketingexpo_co_za_2021_09_20_how-marketers-can-navigate-the-next-normal_ | innovation | SIMILARITY: 0.4679
The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business.
‘You don’t need me to tell you that the world we are operating in now is fundamentally different to where we were just 18 months ago. Major changes across industries were implemented virtually overnight and we’ve spent the last few months getting into a new rhythm, a new normal, the next normal,’ so states the paper, adding that ‘Marketers must build back better in the next normal.’
This document is authored by marketing specialist Dr Caitlin Ferreira, a marketing specialist and lecturer in marketing at the Luleå University of Technology, and adjunct lecturer in marketing at the University of Cape Town.
Importantly, the paper invites marketers to view their discipline through the lens of collective introspection, with content grouped around six seminal ‘moments’ that aptly define today’s marketing environment: An opportunity to be better; Have we lost our way?; First and foremost, we are human; Change is the only constant; Being the best version of ourselves and The future of the industry.
CEO of the Nedbank IMC, Dale Hefer, said that while the conference, themed ‘Marketing. The Movie’, was high energy and inspiring, the central tenet remained one of viewing marketing as business. ‘Our conference paper captures this essence, highlighting key messages and actionable takeaways that marketers could adopt to help guide their businesses in a world in flux.’
The paper contains gold nuggets from some of today’s leading global and local marketing stars. Included, among a host of critical actions, are the key learnings from marketing during a pandemic, which is outlined by Marcel Marcondes, US CMO: AB InBev. and a Forbes World’s Most Influential CMO 2020. A ‘creative process’ toolbox to deliver consistent creative brilliance is shared by Susan Credle, who is the Global Chief Creative Officer: FCB. Sydney Mbhele, the Chief Executive Brand at Sanlam and MASA Chairman, suggests the valuable steps to wooing African audiences. Tebogo Motsepe, Head of Brand and Client Insights at Nedbank CIB offers practical steps for marketers to ensure they retain control of the marketing function to deliver a powerful combination of logic and magic.
These are just some of the highlights of the Nedbank IMC 2021 conference paper, which is an accessible and valuable document for marketers to dip into as they navigate the ‘next normal’. |
www_tapanray_in_tag_ails_ | innovation | SIMILARITY: 0.4427
Close to half a century ago, Peter Drucker – the Management Guru wrote: As the purpose of business is to create customers, any business enterprise has two basic functions: marketing and innovation. Drucker’s concept is so fundamental in nature that it will possibly never change, ever.
That innovation is the lifeblood of pharma industry is well-accepted by most people, if not all. However, when similar discussion focuses on pharma marketing, the industry virtually exposes itself in the line of fire, apparently from all directions. This trend, coupled with a few more in other areas, is making a significant dent in the reputation of the pharma industry, triggering a chain of events that create a strong headwind for business growth.
The consequences of such dent in pharma reputation get well-reflected in an article titled “How Pharma Can Fix Its Reputation and Its Business at the Same Time,” published in the Harvard Business Review (HBR) on February 3, 2017. The author observed:
“This worrisome mix of little growth potential and low reputation is the main explanation for why investors are increasingly interested in how pharma companies manage access-to-medicine opportunities and risks, which range from developing new treatments for neglected populations and pricing existing products at affordable levels to avoiding corruption and price collusion.”
On the above backdrop, this article will try to explore the relevance of Drucker’s ‘marketing’ concept in the pharma business – dispassionately. Alongside, I shall also deliberate on the possibility of a general misunderstanding, or misinterpretation of facts related to ‘pharma marketing’ activities, as these are today.
Communicating the intrinsic value of medications:
Moving in this direction, let me recapitulate what ‘pharma marketing’ generally does for the patients – through the doctors.
Despite being lifeblood that carries the intrinsic value of a medication from research lab to manufacturing plants and finally to patients, ‘pharma marketing’ is, unfortunately under incessant public criticism. It continues to happen, regardless of the fact that one of the key responsibilities of pharma players is to disseminate information on their drugs to the doctors, for the benefits of patients.
One may justifiably question any ‘marketing practice’ that is not patient-friendly. However, the importance of ‘marketing’ in the pharma business can’t just be wished away – for patients’ sake.
Way back in 1994, the article titled, “The role and value of pharmaceutical marketing” captured its relevance, aptly articulated:
“Pharmaceutical marketing is the last element of an information continuum, where research concepts are transformed into practical therapeutic tools and where information is progressively layered and made more useful to the health care system. Thus, transfer of information to physicians through marketing is a crucial element of pharmaceutical innovation. By providing an informed choice of carefully characterized agents, marketing assists physicians in matching drug therapy to individual patient needs. Pharmaceutical marketing is presently the most organized and comprehensive information system for updating physicians about the availability, safety, efficacy, hazards, and techniques of using medicines.”
The above relevance of ‘pharma marketing’, whether globally or locally, remains unchanged, even today, and would remain so, at least, in the foreseeable future.
It’s a serious business:
As many would know, in many respect ‘pharma marketing’, especially of complex small and large molecules, is quite a different ball game, altogether. It’s markedly different from marketing activities in most other industries, including Fast Moving Consumer Goods (FMCG), where customers and consumers are generally the same.
In contrast, in prescription drug market customers are not the consumers. In fact, most consumers of any prescription medicine don’t really know much, either about the drugs or their prices. They get to know about their costs while actually paying for those directly or indirectly. Healthcare providers, mostly in those countries that provide Universal Healthcare (UHC) in any form, may also be customers for the drug manufacturers. Even Direct to Consumer (DTC) drug advertisements, such as in the United States, can’t result into a direct choice for self-medication, other than Over the Counter (OTC) drugs.
Additionally, pharma market is highly regulated with a plethora of Do’s and Don’ts, unlike most other industries. Thus, for the drug manufacturers, medical professionals are the real customers, whereas patients are the consumers of medicines, as and when prescribed by doctors.
With this perspective, ‘Pharma marketing’ assumes a critical importance. It is too serious a strategic business process to be jettisoned by any. There exists a fundamental responsibility for the drug manufacturers to communicate important information on various aspects of drugs to individual physicians, in the interest of patients. This has to happen, regardless of any controversy in this regard, though the type of communication platforms, contents used and the degree of leveraging technology in this process may widely vary from company to company.
Assuming that the marketing practices followed by the industry players would be ethical and the regulators keep a strict vigil on the same, effective marketing of a large number of competing molecules or similar brand increases competition, significantly. In that process, it should ultimately enable physicians to prescribe drugs that will suit each patient the most, in every way. There can’t possibly be any other alternative to this concept.
A common allegation:
Despite these, a common allegation against ‘pharma marketing’ keeps gathering momentum. Reports continue pouring in that pharma companies spend far more on marketing drugs than on developing them. One such example is a stinging article, published by the BBC News on November 6, 2014.
Quoting various published reports as evidence, this article highlighted that – 9 out of 10 large pharma players spend more on marketing than R&D. These examples are generally construed as testimony for the profiteering motive of the pharma companies.
Is the reason necessarily so?
As any other knowledge-based industry, effective communication process of complex product information with precision, to highly knowledgeable medical professionals individually, obviously makes pharma marketing cost commensurately high. If the entire process of marketing remains fair, ethical and patient centric, such costs may get well-neutralized by the benefits accrued from the medicines, including lesser cost of drugs driven by high competition.
Further, a successful pharma marketing campaign is the ultimate tool that ensures a reasonable return on investments for further fund allocation, although in varying degree, to offer more new drugs to patients – both innovative and generics.
Marketing decision-support data generation is also cost-intensive:
Achieving short, medium and long-term growth objectives are as fundamental in pharma as in any other business. This prompts that investments made on ‘pharma marketing’, fetch commensurate returns, year after year. To succeed in this report, one of the prime requirements is to ensure that the content, platform and ultimate delivery of the product communication is based on current and credible research data having statistical significance.
With increasing brand proliferation, especially in competing molecules or branded generic market, arriving at cutting-edge brand differentiation has also become more challenging than ever before. Nevertheless, identification of well-differentiated patient-centric product value offerings will always remain ‘a must’ for any persuasive brand communication to be effective.
It calls for generating a vast amount of custom made decision-support data on each aspect of ‘pharma marketing’, such as target market, target patients, target doctors, competitive environment, differential value offering, and scores of others. The key to success in this effort is to come out with that ‘rare commodity’ that separates men from the boys. This is cost intensive.
What ails pharma marketing, then?
So far so good – the real issue is not, therefore, whether ‘pharma marketing’ deserves to be in the line of fire. The raging debate on what ails ‘pharma marketing’ should primarily focus on – how to ensure that this process remains ethical and fair, for all.
Thus, when criticism mounts on related issues, it may not necessarily mean that ‘marketing’ is avoidable in the pharma business. Quite often, critics do mix-up between the crucial ‘importance of pharma marketing’ and ‘malpractices in pharma marketing.’ Consequently, public impressions take shape, believing that the pharma marketing expenses are generally higher due to malpractices with profiteering motives.
As a result, we come across reports that draw public attention with conclusions like: “Imagine an industry that generates higher profit margins than any other and is no stranger to multi-billion dollar fines for malpractice.”
A similar article published ‘Forbes’ on February 18, 2015 also reiterates: “The deterioration of pharma’s reputation comes from several sources, not the least of which is the staggering amount of criminal behavior that has resulted in billions of dollars’ worth of fines levied against the industry.”
One cannot deny these reports – lock, stock and barrel, either. Several such articles named many large pharma players, both global and local.
Conclusion:
In my view, only pharma marketers with a ‘can do’ resolve will be able to initiate a change in this avoidable perception. No-one else possibly can do so with a total success in the foreseeable future – not even the requirement of a strict compliance with any mandatory code having legal teeth, such as mandatory compliance of the Uniform Code of Pharmaceutical Marketing Practices (UCPMP) that the Indian Government is currently mulling.
I guess so because, after a strong deterrent like mandatory UCPMP is put in place, if reports on marketing malpractices continue to surface, it will invite more intense public criticism against ‘pharma marketing’ – pushing the industry’s reputation further downhill, much faster.
Be that as it may, it’s high time for all to realize, just because some pharma players resort to malpractices, the ‘pharma marketing’ process, as such, doesn’t deserve to be in the line of fire – in any way.
By: Tapan J. Ray
Disclaimer: The views/opinions expressed in this article are entirely my own, written in my individual and personal capacity. I do not represent any other person or organization for this opinion. |
www_interaction-design_org_literature_conference_proceedings-of-the-sixth-international-conference-o | innovation | SIMILARITY: 0.4654
Proceedings of the Sixth International Conference on Knowledge, Culture and Change in Organisations
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Articles
Caccia-Bava, Maria do Carmo, Guimaraes, Tor (2006): Testing the Relationships Between Culture, Capacity to Innovate, and Success in Hospital O. In: Proceedings of the Sixth International Conference on Knowledge, Culture and Change in Organisations July 11-14, 2006, Prato, Italy. |
wire2wolves_com_video-conferencing-cloud-calling-screen-sharing_html | innovation | SIMILARITY: 0.4004
A group of directors and other technical staffers deploy and manage a company’s IT infrastructure and property. IT teams depend upon a spread of specialised data and technology abilities and knowledge to assist equipment, functions and activities. Third-party contractors and IT vendor help personnel increase the IT staff. Computer scientists could participate within the hardware and software engineering work required to develop merchandise.
Man’s technological ascent began in earnest in what is identified as the Neolithic period (“New stone age”). The invention of polished stone axes was a serious advance because it allowed forest clearance on a large scale to create farms. Additionally, kids might contribute labor to the elevating of crops extra readily than they might to the hunter-gatherer lifestyle. To make a stone software, a “core” of hard stone with particular flaking properties was struck with a hammerstone. This flaking produced a pointy edge on the core stone as properly as on the flakes, either of which could be used as instruments, primarily in the form of choppers or scrapers. If your people work on Chromebooks, you’ll be glad to know that Intel vPro® now brings its signature safety, flexibility, and efficiency advantages to the Chrome platform.
_ Hudson Technologies Inc. on Tuesday reported fourth-quarter net earnings of $6.2 million, after reporting a loss in the same period a year earlier. The Pearl River, New York-based company mentioned it had profit of thirteen cents per share. LONDON — Car factories idled, beer stopped flowing, furniture and trend orders ceased, and energy firms fled oil and gas initiatives. WASHINGTON — Hackers working on behalf of the Chinese authorities broke into the computer networks of a minimum of six state governments in the United States in the final year, in accordance with a report released Tuesday by a private cybersecurity agency.
Therefore, the goals of this research are to research the sorts of technology tools used by high school students and their beliefs towards the utilization of technology in English lesson. Mix technique strategy is used on this analysis to achieve more comprehensive and representative information. The results present that there are eight activities that contain fve kinds of technology that the scholars regularly used. Those instruments are MP3 participant, internet browser, cellphone, social networking site, and television. All respondents agree that the usage of technology in English lesson is effective.
On the more progressive and technologically-advanced Human colonies, these psykers — no much less than till the menace of daemonic possession turned apparent — had been protected by legislation and allowed to develop and discover their abilities. On different, much less sophisticated Human worlds, they have been often killed in literal witch-hunts and anti-psyker pogroms. The type and nature of this unified authorities stays unknown within the remaining records. Of major significance to the era and Humanity generally through the Age of Technology was the invention of the Standard Template Construct database system.
Reuters, the information and media division of Thomson Reuters, is the world’s largest multimedia information provider, reaching billions of people worldwide daily. Reuters provides enterprise, monetary, nationwide and worldwide information to professionals via desktop terminals, the world’s media organizations, trade events and directly to customers. Technology is the use of scientific knowledge for practical functions or purposes, whether in business or in our everyday lives.
Communication improved with the invention of the telegraph, phone, radio and television. The late-19th and early-20th centuries noticed a revolution in transportation with the invention of the airplane and automobile. The earliest identified use of wind energy is the sailing ship; the earliest record of a ship beneath sail is that of a Nile boat courting to the 8th-millennium BCE. From prehistoric occasions, Egyptians in all probability used the ability Technology of the annual flooding of the Nile to irrigate their lands, progressively learning to regulate a lot of it through purposely constructed irrigation channels and “catch” basins. The historical Sumerians in Mesopotamia used a fancy system of canals and levees to divert water from the Tigris and Euphrates rivers for irrigation. The use of tools by early people was partly a strategy of discovery and of evolution.
Make a notice of when your permission to enter into the UK is as a end result of of expire, and permit enough time to complete the ATAS and permission to stay utility processes before your current permission expires. We recommend making use of a minimal of 4 months before your current permission expires. The ATAS certificates must precisely reflect the HEI/research institute which employs/hosts your research, and the analysis project, job title and period. If any of those details change you must examine whether or not you require anATAS certificate and apply for a model new certificate if you want one. You should make an observation of when your permission to enter into the UK is due to expire, to permit enough time to complete your ATAS and permission to remain functions earlier than your current permission expires.
Operations staff posts each iteration of the model new cell application for download and deploy the back-end parts of the app to the organization’s infrastructure. That could also be hyperbole, but few businesses — giant or small — can stay aggressive without the ability to collect knowledge and switch it into useful info. IT supplies the means to develop, process, analyze, exchange, store and secure info. Oversees the security and governance of purposes, providers and infrastructure. Our curriculum combines knowledge and research with hands-on practical skills.
Last year’s 5G business rollout and deployment might be a great begin for the 5G technology improvement to maneuver forward and drive the country’s digital transformation. As part of a wider digital technique, University Hospitals Bristol and Weston NHS Foundation Trust started upgrading to Intel vPro® in 2020, to assist in its response to the COVID-19 pandemic. Thanks to the distinctive remote management capabilities of the Intel vPro® platform, the UHBW IT group has been able to answer technical issues in healthcare amenities extra rapidly, decreasing downtime for critical departments such as ICUs. PCs powered by Intel vPro® are constructed for business—with forward-looking options designed that can help you confidently navigate the way ahead for security and empower your staff to attach and collaborate extra seamlessly. |
www_sometime_asia_pages_work-with-us_redirect_true | innovation | SIMILARITY: 0.4144
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As we innovate and grow as a brand specializes in the bags and accessories categories, we are always on the lookout for passionate talents to join our journey to achieve greater goals ahead.
As we innovate and grow as a brand specializes in the bags and accessories categories, we are always on the lookout for passionate talents to join our journey to achieve greater goals ahead.
The ideal candidate can build and manage the current and long-term value of the brand by implementing strategic and tactical marketing and campaign plans that translate into brand profitability and volume.
They will lead a team that consists of a Senior Exec, Exec and a Copywriter, with sharp talent to think out of the box and identify new opportunities for the present and future brand growth.
- Develop and manage the end-to-end brand innovation/campaigns, both thematic and tactical from ideation, and conceptualization to launch, to achieve the company’s visions and missions.
- Lead the marketing team and work with various internal (Creative Lead, Digital Lead, Business Operations Lead etc) and external parties (Agencies, KOLs etc) to execute o2o marketing campaigns across multiple platforms that include social media, e-commerce, marketplaces, retail trade channels etc.
- Identify, develop, and evaluate creative marketing strategies and opportunities that will make an impact on the brand and forecast projected business and KPIs to ensure the sales and profitability of products.
- Continuously innovate and develop the position of the brand while observing the fashion market trends, analysing competitors and market reactions as a result of marketing activities
- Responsible for retail expansion and led the retail team in formulating and implementing marketing activities that promote and support sales plans for the retail outlets.
- Create, manage and creatively update content of all company’s assets while constantly explore ideas to increase followers on all of the company’s social media accounts such as Facebook, Instagram, Tik Tok, etc.
- Source and negotiate with external parties for collaboration.
- Keep abreast of new and emerging marketing resources and techniques that can impact our business, vet them and test as appropriate.
- Report directly to the CEO - Develop budgets, including expenditures, track KPIs and ROI of campaigns against spend, and prepare post-mortems and monthly marketing and sales analysis.
The ideal candidate is responsible for every aspect of the day-to-day supervision of all retail outlets, including sales, staff, stock and resources management to ensure that both the operational and commercial sides run smoothly.
- Complete store operational requirements by scheduling and assigning employees’ shifts.
- Lead retail operation by initiating, coordinating, and enforcing standard operating procedures that ensure maximum efficiency, such as revising opening hours to ensure the store can compete effectively in the local market.
- Monitor and maintain appropriate stock levels for all stores.
- Update inventory records regularly to ensure timely processing and replenishment of stock.
- A sharp eye for the aesthetic appeal of the store and ensuring products are always presented as per creative directions confirmed by HQ.
- Tour all the stores regularly and identify or resolve urgent issues.
- Drive high levels of customer satisfaction by identifying and addressing customer requirements.
- Deal with complaints from customers to maintain the store’s reputation.
- Prepare monthly sales forecasts and sales targets to achieve financial objectives.
- Support in marketing strategy by providing relevant insights from observing the latest marketing trends in the retail industry such as advertising, sales and promotions as well as monitoring what competitors are doing.
- Maintain staff by recruiting, selecting, orienting, and training employees.
- Promote optimum staff performance by coaching, counseling, and disciplining employees.
The ideal candidate will be in charge of all warehouse operations in terms of supervising, tracking, and working closely with business and operation teams.
- Accountable for the movement of stocks in the warehouse.
- Proactively recommend, implement, and improve warehousing processes with SOP and automation.
- Coordinate the end-to-end warehouse processes, from inbound management to stock handling, storing, order dispatching on a timely basis and stock fulfilment.
- Manage and plan weekly cycle count (stock count). Conduct cycle counts to verify physical inventory vs system inventory.
- Track and monitor stock balance discrepancies and conduct root cause analysis.
- Manage the housekeeping of the warehouse and ensure proper space utilization.
The ideal candidate is responsible for providing support to the Brand department in the overall brand development by ensuring best marketing execution.
- Assisting in executing all marketing communication campaigns
- Assist supervisor/ co-lead on all campaigns roll out
- Implement the day-to-day operations/ tasks assigned by supervisor within given timeline
- Manage timeline for day-to-day tasks
- Deliver tasks assigned effectively and efficiently
- Work closely with Creative team, Business team and Product team and communicate effectively.
- Analyze marketing activities, prepare reports, and suggest improvement measurements from time to time.
- Monitor competitor's activities through print, TVC advertisements and data analysis, as well as current market performance and trends.
The ideal candidate is a creative individual with experience and a passion for building community and connections through engaging social media content.
- Responsible for researching, creating and implementing industry-leading social publishing best practices with engagement benchmarks for all social channels.
- Responsible for all social content planning, publishing and tagging.
- Works with the brand and creative departments to develop social content strategy and social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Ensure content direction engages audiences in new and unique ways that promote brand-focused messages and build our audience.
- Analyze and track campaign performance to make real-time recommendations.
- Able to source and identify new digital channels / social media trends to expand Sometime’s branding mileage, reach out to new prospects and generate new leads for the business.
- Responsible for handling customer comments within our agreed response time.
- Monitors and develops reports on competitor activity within social media spaces.
- Performs other duties as assigned.
The ideal candidate must have strong will to learn about fashion accessories production processes, be able to take on challenges and naturally very detail oriented.
- Work hand-in-hand with Product Designers and Artists to conceptualize and develop bags and accessories from scratch.
- Support and assist in technical drawing and prototype development.
- Support the team in dealing with production teams and factories. Always ready to deal with ad hoc tasks from time to time.
- Fresh graduates or juniors are encouraged to apply. No prior experience is needed but must able to learn fast and ready to work in a fast-paced environment with challenging deadlines.
The ideal candidates must be meticulous, hardworking and highly reliable to handle our products.
- Check and ensure quality of each product is met.
- Ensure inventory is arranged and updated accordingly.
- Pick and pack products for delivery.
- Conduct inventory stock count from time to time.
The ideal candidate must learn our modus operandi, manage customers' enquiries and ensure an enjoyable shopping experience.
- Possess good interpersonal and communication skills.
- Able to learn new things quickly and adapt to new procedures and processes.
- Must be able to work in a fast-paced environment and multi-task.
- Maintain a clean, organized, and comfortable retail store all the time.
- Attentive to customers and make recommendations when needed.
- Well equipped with knowledge of the brand, designers, and services to provide accurate answers to customers’ questions.
- Handle customer complaints and concerns with constructive solutions.
- Assist with inventory count and placement of new products, including new in-store or window displays.
- Reports to the Retail Manager.
- Candidates with retail experience will be prioritized.
All positions are based in Malaysia. If you're interested in any of the available positions above, please forward your resume to [email protected].
Shortlisted candidates will be contacted. |
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